1 00:00:20,280 --> 00:00:22,160 [clanking] 2 00:00:24,720 --> 00:00:25,760 [table screeching] 3 00:00:32,320 --> 00:00:33,520 [music playing] 4 00:00:47,200 --> 00:00:48,480 [music concludes] 5 00:00:52,280 --> 00:00:53,480 [theme music playing] 6 00:01:06,680 --> 00:01:07,960 [theme music concludes] 7 00:01:08,320 --> 00:01:09,480 - Hello, Sharks. - Hi. 8 00:01:14,440 --> 00:01:17,160 I don't mean Delhi, I mean Morbi. 9 00:01:17,640 --> 00:01:20,280 Although a small city in Gujarat, 10 00:01:20,480 --> 00:01:23,200 it is India's ceramic capital. 11 00:01:24,120 --> 00:01:28,200 - The tile industry of my city is worth Rs. 75,000 crores. - Whew! 12 00:01:34,760 --> 00:01:36,840 My city Morbi has welcomed 13 00:01:36,920 --> 00:01:39,680 technological advancements for years. 14 00:01:39,960 --> 00:01:43,120 That's why the manufacturing industry 15 00:01:43,200 --> 00:01:45,640 and manufacturing processes here are top-notch. 16 00:01:45,880 --> 00:01:47,400 But there is a contrast. 17 00:01:47,680 --> 00:01:49,880 Distribution has not progressed 18 00:01:50,200 --> 00:01:54,360 because tile is a high-ticket size and touch-and-feel product. 19 00:01:54,840 --> 00:01:56,200 Where I'm from, we say... 20 00:01:56,360 --> 00:01:59,080 [Gujarati] "Tadia, nadiya ne ghadiyal ta Morbi nath levaiya." 21 00:01:59,320 --> 00:02:00,320 Which means 22 00:02:00,520 --> 00:02:04,120 you should buy roof tiles, tiles and wall clocks only from Morbi. 23 00:02:04,560 --> 00:02:06,200 I wish to take not just my family's 24 00:02:06,440 --> 00:02:10,840 but also my town's legacy to the world digitally 25 00:02:11,040 --> 00:02:12,480 with Tileskraft. 26 00:02:12,960 --> 00:02:16,120 We are an online tile sampling and sourcing platform. 27 00:02:21,320 --> 00:02:25,240 And if you want more options, not everyone can come to Morbi 28 00:02:25,520 --> 00:02:29,160 but now, through Tileskraft, Morbi can come to you! 29 00:02:29,760 --> 00:02:31,080 In the last two years, 30 00:02:31,240 --> 00:02:33,520 without any physical presence, 31 00:02:33,600 --> 00:02:35,240 but with convenience, 32 00:02:35,320 --> 00:02:39,680 through tile sampling and actual tile photos, 33 00:02:44,920 --> 00:02:46,640 is very time-consuming 34 00:02:46,720 --> 00:02:48,560 with a high risk of breakage. 35 00:02:48,840 --> 00:02:50,760 Perhaps, this is why many manufacturers 36 00:02:50,840 --> 00:02:53,080 don't take on the headache of tile sampling. 37 00:02:53,400 --> 00:02:55,680 Now, through Tileskraft, 38 00:02:55,800 --> 00:02:57,480 every tile dealer in India 39 00:02:57,560 --> 00:02:59,880 can very efficiently send across 40 00:03:00,000 --> 00:03:02,520 on-demand tile samples anywhere in India. 41 00:03:07,480 --> 00:03:10,440 because I'd never seen a woman in this industry. 42 00:03:10,520 --> 00:03:13,040 In two years, I've established proof of concept 43 00:03:17,600 --> 00:03:19,880 And I wish to do that with the help of an app 44 00:03:20,000 --> 00:03:23,480 and I need your help and expertise in order to do that. 45 00:03:23,600 --> 00:03:25,840 So, Sharks, my ask is 46 00:03:25,920 --> 00:03:28,680 Rs. 60 lakhs for 12% equity. 47 00:03:30,800 --> 00:03:33,480 [Gujarati] "Machchhu nu paani kei paachu na pade." 48 00:03:33,640 --> 00:03:34,640 This means 49 00:03:34,720 --> 00:03:38,120 those who've tasted the waters of the Machchhu River never give up. 50 00:03:38,280 --> 00:03:39,600 - Well done. - I'm glad you told us the meaning. 51 00:03:39,600 --> 00:03:40,800 We thought you were abusing us. 52 00:03:40,800 --> 00:03:41,840 [laughter] 53 00:03:41,960 --> 00:03:43,480 Welcome, Bindiya, 54 00:03:43,560 --> 00:03:45,600 - to Shark Tank India. - Thank you, Anupam. 55 00:03:46,120 --> 00:03:48,560 You mentioned you're the first woman 56 00:03:50,880 --> 00:03:52,440 - You've broken some barriers. - Thank you. 57 00:03:52,480 --> 00:03:54,760 Let's understand the journey. How did you make it here? 58 00:03:55,400 --> 00:03:57,680 I'm a third-generation ceramic entrepreneur. 59 00:03:57,760 --> 00:04:00,360 My grandfather was into the manufacturing of cement tiles. 60 00:04:00,480 --> 00:04:03,880 My father runs a wholesale business of vitrified tiles. 61 00:04:04,040 --> 00:04:07,840 And through an online retail platform, 62 00:04:07,920 --> 00:04:10,440 I built my business in this industry. 63 00:04:10,520 --> 00:04:12,080 I did my schooling in Morbi. 64 00:04:12,160 --> 00:04:15,480 Then I did my graduation from St. Xavier's College, Ahmedabad. 65 00:04:15,560 --> 00:04:17,760 I already had an interest in business. 66 00:04:18,080 --> 00:04:21,480 So, I did an MBA in Marketing from Ahmedabad University. 67 00:04:27,800 --> 00:04:31,240 handling the South Gujarat belt for modern trade. 68 00:04:31,440 --> 00:04:33,080 After that, I went back to Morbi. 69 00:04:33,160 --> 00:04:34,680 We were hit by the pandemic then. 70 00:04:34,720 --> 00:04:38,640 So, leaving Morbi was not possible. 71 00:04:38,760 --> 00:04:40,440 And I am a single child. 72 00:04:40,840 --> 00:04:43,600 My dad asked me to help him with the business. 73 00:04:43,680 --> 00:04:46,520 His belief is that the principles of business are constant 74 00:04:46,680 --> 00:04:48,840 and if you learn them, you can do any business. 75 00:04:54,720 --> 00:04:58,560 About Rs. 22,000 crores is exports 76 00:04:58,640 --> 00:05:02,280 which is approximately 30% of the total production. 77 00:05:02,360 --> 00:05:03,880 The rest is domestic consumption. 78 00:05:03,960 --> 00:05:05,920 I've brought some gifts for you. 79 00:05:06,000 --> 00:05:07,320 - Could I... - That's important. 80 00:05:07,400 --> 00:05:08,560 I'd like to give them to you. 81 00:05:08,960 --> 00:05:10,200 [light-hearted music playing] 82 00:05:12,920 --> 00:05:14,400 - Oh, my! - Sir. 83 00:05:14,920 --> 00:05:16,320 [light-hearted music playing] 84 00:05:23,760 --> 00:05:24,760 Thank you. 85 00:05:24,840 --> 00:05:26,480 I'll put this up in my home. 86 00:05:26,760 --> 00:05:30,040 I really like how the back of every tile says "made in India". 87 00:05:30,120 --> 00:05:30,920 It's nice. 88 00:05:31,000 --> 00:05:33,000 I find the tile business quite exciting. 89 00:05:33,080 --> 00:05:37,080 - I think, earlier, tiles were imported from China. - Yes. 90 00:05:37,160 --> 00:05:39,960 And in a few years, the industry moved to India 91 00:05:40,040 --> 00:05:42,600 and now, India isn't just self-sufficient but also exports! 92 00:05:42,800 --> 00:05:44,560 - Right? - So, what happened in Morbi 93 00:05:44,640 --> 00:05:47,080 that a huge tile business thrived there? 94 00:05:47,160 --> 00:05:50,200 The core reason is that the town has easy port access. 95 00:05:50,520 --> 00:05:53,080 There are two ports close to Morbi. 96 00:05:53,920 --> 00:05:55,080 And secondly, 97 00:05:55,160 --> 00:05:58,960 the availability of labour, land and raw materials. 98 00:05:59,040 --> 00:06:03,040 Gujarat's industry also received a boost 99 00:06:03,120 --> 00:06:04,680 through new government regulations 100 00:06:04,760 --> 00:06:06,640 that brought about ease of business. 101 00:06:07,240 --> 00:06:09,920 Also, the risk-taking ability there is very high. 102 00:06:10,400 --> 00:06:13,480 Coming to your business Tileskraft. 103 00:06:13,560 --> 00:06:14,920 Do you sell tiles 104 00:06:15,000 --> 00:06:17,200 or is this an online marketplace for tiles? 105 00:06:17,280 --> 00:06:19,440 I identified a problem. 106 00:06:19,520 --> 00:06:22,360 Those who wanted to buy tiles in bulk 107 00:06:22,440 --> 00:06:26,120 would come to Morbi in search of affordability and more options. 108 00:06:26,200 --> 00:06:29,440 Gradually, the buying trends in tile saw a drastic change. 109 00:06:29,520 --> 00:06:32,600 In today's times, decision-making too has changed. 110 00:06:32,680 --> 00:06:34,960 Architects and designers are involved. 111 00:06:35,040 --> 00:06:36,520 Earlier, tiles were an afterthought. 112 00:06:36,640 --> 00:06:39,720 Now, they're an integral part of design. 113 00:06:39,840 --> 00:06:41,840 I identified a target audience 114 00:06:41,920 --> 00:06:46,200 with a requirement of 1,000-5,000 square feet 115 00:06:46,280 --> 00:06:48,680 for standalone and residential projects. 116 00:06:55,480 --> 00:06:59,640 In two years, we've only sold tiles directly to the end user 117 00:06:59,720 --> 00:07:02,960 and we do that through our discovery, which is online. 118 00:07:03,040 --> 00:07:05,960 So, when a client either through our website 119 00:07:10,080 --> 00:07:13,520 - You can explain the user journey using that. - Definitely. 120 00:07:19,800 --> 00:07:22,120 you'll see a WhatsApp icon. 121 00:07:22,200 --> 00:07:24,800 I'll directly get a text from here. 122 00:07:24,880 --> 00:07:29,400 We provide them with consultation directly on a WhatsApp call. 123 00:07:29,520 --> 00:07:32,560 We send them a presentation and understand their requirement 124 00:07:32,640 --> 00:07:34,280 after which, we do the sampling. 125 00:07:41,400 --> 00:07:44,360 I was constantly in the process of trial and error. 126 00:07:44,440 --> 00:07:47,840 Then I realised that all my orders that had been converted 127 00:07:47,920 --> 00:07:49,800 were only through sampling. 128 00:07:49,880 --> 00:07:51,680 - So... - Do you charge money for sampling? 129 00:07:51,760 --> 00:07:52,880 No, not as of now. 130 00:07:52,960 --> 00:07:55,720 I have a very asset-light model. 131 00:07:57,760 --> 00:07:59,480 Do you manufacture the tiles? 132 00:07:59,600 --> 00:08:00,760 - No. - Or do you source them? 133 00:08:00,800 --> 00:08:03,440 I have approximately 65 suppliers 134 00:08:03,520 --> 00:08:06,320 from whom I buy tiles and deliver them to the end user. 135 00:08:09,640 --> 00:08:10,680 Both, sir. 136 00:08:10,760 --> 00:08:15,400 The price is about approximately 20-30% cheaper. 137 00:08:15,640 --> 00:08:16,640 Secondly, 138 00:08:25,080 --> 00:08:26,400 That's available under one roof 139 00:08:26,480 --> 00:08:29,680 which other stores might offer too, but we have more variety. 140 00:08:31,160 --> 00:08:33,360 Are your customers mostly end users, 141 00:08:33,640 --> 00:08:37,560 interior designers or wholesalers? 142 00:08:38,280 --> 00:08:43,000 I get about 40% of my clients through designers 143 00:08:43,240 --> 00:08:46,160 and the rest are direct users. 144 00:08:46,240 --> 00:08:48,720 How is your business different from your father's? 145 00:08:48,800 --> 00:08:50,120 Yes, you have a website. 146 00:08:50,200 --> 00:08:52,040 We get that but you're in the same business. 147 00:08:52,120 --> 00:08:53,920 - Yes, he sells tiles too. - Yes. 148 00:08:54,000 --> 00:08:55,320 And so do I. 149 00:08:55,400 --> 00:08:56,440 Correct, we're in the same... 150 00:08:56,440 --> 00:08:58,600 - Did your father say something bad? - The target... No. 151 00:08:58,680 --> 00:09:00,720 - Are you upset with him? - No! 152 00:09:00,800 --> 00:09:02,720 Do you want to destroy his business? 153 00:09:04,280 --> 00:09:07,120 No way. He's a big support. 154 00:09:07,280 --> 00:09:10,720 He mainly caters to large quantities. 155 00:09:10,960 --> 00:09:12,840 He supplies to builders. 156 00:09:12,920 --> 00:09:15,560 He doesn't have designer options. 157 00:09:15,680 --> 00:09:17,760 He deals in mass products. 158 00:09:17,880 --> 00:09:19,760 Mine is more customised. 159 00:09:19,840 --> 00:09:22,280 Secondly, when the quantity is small, 160 00:09:22,440 --> 00:09:27,040 he doesn't have the bandwidth to cater to them 161 00:09:27,200 --> 00:09:28,840 but I have that system in place. 162 00:09:28,960 --> 00:09:31,320 Don't you see this as a barrier? 163 00:09:31,960 --> 00:09:34,120 No, sir, because my model 164 00:09:34,200 --> 00:09:36,920 is more customer-service focused 165 00:09:37,120 --> 00:09:39,000 and we provide end-to-end service. 166 00:09:39,120 --> 00:09:41,000 Tiles are such a product... 167 00:09:41,120 --> 00:09:44,920 Suppose you're a first-time buyer and lack the knowledge. 168 00:09:45,080 --> 00:09:47,040 We provide you with proper guidance. 169 00:09:47,200 --> 00:09:50,760 And if you have a reference 170 00:09:50,840 --> 00:09:53,320 or your designers have a theme or reference, 171 00:09:53,440 --> 00:09:56,440 we will even source them for you at affordable prices. 172 00:09:56,520 --> 00:10:00,560 If you permit, I'd like to show you the demo of my app. 173 00:10:03,160 --> 00:10:05,320 for which I have a funding requirement. 174 00:10:05,400 --> 00:10:06,560 The app is not ready. 175 00:10:06,640 --> 00:10:07,960 - Yes, it's a prototype. - You have... 176 00:10:08,000 --> 00:10:09,440 I'll give you a run-through 177 00:10:09,520 --> 00:10:12,560 - which will help you understand my business more. - Yes, sure. 178 00:10:12,720 --> 00:10:15,160 Yes, because your business is a digital catalogue as of now. 179 00:10:15,240 --> 00:10:17,000 Right? You take orders on WhatsApp. 180 00:10:23,880 --> 00:10:26,640 We wish to execute this app in phases. 181 00:10:39,480 --> 00:10:41,160 This section is a list 182 00:10:41,280 --> 00:10:44,280 of all the manufacturers associated with Tileskraft. 183 00:10:44,360 --> 00:10:46,720 Over here, a dealer can use the plus icon 184 00:10:46,800 --> 00:10:51,960 to add whatever categories he serves for a company he's associated with 185 00:10:52,040 --> 00:10:53,360 and place a request. 186 00:10:53,480 --> 00:10:56,480 If the manufacturer approves the request, 187 00:10:56,600 --> 00:10:59,920 that means they are the manufacturer's verified dealer, 188 00:11:00,160 --> 00:11:03,000 and the verification will be complete. 189 00:11:03,120 --> 00:11:06,920 They'll be able to easily see their products category-wise 190 00:11:07,000 --> 00:11:09,120 in the home section. 191 00:11:09,280 --> 00:11:11,920 We are giving a chance 192 00:11:12,080 --> 00:11:15,640 to cut the samples of tiles, 193 00:11:15,960 --> 00:11:17,080 package them 194 00:11:17,160 --> 00:11:20,320 and deliver them to the dealer on-demand when they order, 195 00:11:20,440 --> 00:11:22,920 on which we have a profit margin. 196 00:11:23,720 --> 00:11:26,920 You showed us that a dealer visits the website, 197 00:11:27,200 --> 00:11:29,120 - chooses the manufacturer... - Yes. 198 00:11:29,200 --> 00:11:31,920 The manufacturer will then verify that they are an existing dealer. 199 00:11:32,080 --> 00:11:33,240 In future, 200 00:11:33,320 --> 00:11:36,440 - the dealer will interact with them only through your platform. - No. 201 00:11:36,520 --> 00:11:37,840 - Is that your plan? - No. 202 00:11:37,960 --> 00:11:40,520 We take samples from the manufacturers. 203 00:11:40,600 --> 00:11:42,640 We want to set up our own facility 204 00:11:56,200 --> 00:11:58,800 - I'll give you an explanation. - I don't quite get your model. 205 00:11:58,880 --> 00:12:00,160 - I'm sorry. Just clarify for me. - I'll... 206 00:12:00,200 --> 00:12:03,200 - Yes. - I saw that the dealer applies to the manufacturer 207 00:12:03,280 --> 00:12:04,760 - and the manufacturer approves the request. - Yes. 208 00:12:04,760 --> 00:12:06,040 What's your role? 209 00:12:06,200 --> 00:12:07,960 - I... - They create the samples! 210 00:12:08,920 --> 00:12:12,560 If I enrol dealers and manufacturers on the platform, 211 00:12:12,680 --> 00:12:16,600 I can show them the opportunity about the samples being ordered. 212 00:12:16,960 --> 00:12:17,960 In the second phase, 213 00:12:18,040 --> 00:12:21,080 I wish to open the app to architects, designers 214 00:12:21,160 --> 00:12:23,640 as well as end users to procure samples. 215 00:12:23,840 --> 00:12:26,240 This will serve as a hot lead generation. 216 00:12:26,400 --> 00:12:28,560 So, if for the manufacturer, 217 00:12:28,640 --> 00:12:32,560 a client in Mumbai orders one of his company's samples, 218 00:12:32,640 --> 00:12:37,000 it means this is a hot lead for a retailer from that area, 219 00:12:37,160 --> 00:12:38,800 which we're passing on to them. 220 00:12:44,480 --> 00:12:47,480 as you've to create a whole new channel. 221 00:12:47,600 --> 00:12:51,760 However, if I bring dealers on this platform somehow, 222 00:12:51,880 --> 00:12:56,360 then the data of the dealers becomes very valuable in itself. 223 00:12:57,000 --> 00:12:58,120 Here's what we want. 224 00:12:58,200 --> 00:13:01,720 When the dealer sends a sample, it would be to the end user. 225 00:13:01,880 --> 00:13:03,920 So, our samples will start 226 00:13:04,080 --> 00:13:08,440 reaching the end user without any marketing cost. 227 00:13:08,520 --> 00:13:10,480 Even though the branding is of the company, 228 00:13:10,560 --> 00:13:12,080 but it is sampled by Tileskraft. 229 00:13:12,160 --> 00:13:14,320 Who will you sell the product to on this platform? 230 00:13:14,400 --> 00:13:16,640 The end user or interior designers or both? 231 00:13:16,760 --> 00:13:19,520 Initially, samples will be provided only to verified dealers. 232 00:13:24,960 --> 00:13:27,760 - In India, you have Material Depot and DEPO24... - Yes. 233 00:13:28,040 --> 00:13:30,840 They're doing this on scale and have also raised funds. 234 00:13:30,920 --> 00:13:33,240 - The model has been replicated in India. - Yes. 235 00:13:33,400 --> 00:13:36,160 I don't agree that there are no other players. 236 00:13:36,640 --> 00:13:40,640 If you go to Material Depot and check their pricing and costing, 237 00:13:40,760 --> 00:13:42,840 they don't use a sampling model. 238 00:13:42,920 --> 00:13:44,880 They have a physical presence 239 00:13:45,120 --> 00:13:48,160 and they display their catalogue online as well. 240 00:13:48,240 --> 00:13:50,520 - Okay, I've made my decision. - Decision... Yes. 241 00:13:51,160 --> 00:13:52,680 I think, Bindiya, 242 00:13:52,920 --> 00:13:53,920 firstly, 243 00:13:54,480 --> 00:13:57,120 - I think the opportunity is big in this category. - Yes, sir. 244 00:13:57,520 --> 00:14:01,920 I think where there's an opportunity of price disintermediation 245 00:14:08,000 --> 00:14:10,720 When you bring honesty and transparency there, 246 00:14:10,840 --> 00:14:13,560 cut the middleman and sell directly to the consumer, 247 00:14:13,640 --> 00:14:15,480 that huge price benefit 248 00:14:15,600 --> 00:14:18,120 - is a 10x consumer proposition. - Yes, sir. 249 00:14:18,200 --> 00:14:20,120 So, I see a big opportunity. 250 00:14:20,320 --> 00:14:23,560 The challenge is I think you're overcomplicating the model. 251 00:14:24,360 --> 00:14:27,880 If you bring the dealers in, the proposition ends. 252 00:14:27,960 --> 00:14:29,960 You have to go directly to the consumer. 253 00:14:30,040 --> 00:14:31,960 The main proposition will be price. 254 00:14:33,200 --> 00:14:34,280 Then the model will work. 255 00:14:34,360 --> 00:14:35,640 I think right now, 256 00:14:35,720 --> 00:14:39,320 you need to find the answers to a lot of questions. 257 00:14:39,560 --> 00:14:42,160 Since that's not there, I am out, but best of luck. 258 00:14:45,200 --> 00:14:47,160 Bindiya, there's a quote 259 00:14:47,280 --> 00:14:50,600 that if you don't get a seat at the table, build your own chair. 260 00:14:50,720 --> 00:14:53,840 You saw there were no women in the tile business 261 00:14:53,920 --> 00:14:55,920 and you started your own business. 262 00:14:56,080 --> 00:14:57,560 That is very impressive. 263 00:14:57,640 --> 00:15:00,240 I think this pitch is theoretical as of now. 264 00:15:00,360 --> 00:15:04,600 It's a fundraising pitch for an app that has not yet been built. 265 00:15:05,320 --> 00:15:07,160 Once the app is built, 266 00:15:07,280 --> 00:15:10,360 the business model will be made, product-market fit checked, 267 00:15:10,560 --> 00:15:14,080 consumer repeat will be checked and then, the business will come in. 268 00:15:14,160 --> 00:15:17,200 - Right. - So, you're a few steps away 269 00:15:17,360 --> 00:15:19,520 from a fund-raising option. 270 00:15:20,200 --> 00:15:23,680 Secondly, if you wish to provide these samples 271 00:15:23,800 --> 00:15:25,680 on a large scale for purchase, 272 00:15:25,760 --> 00:15:28,360 - you've to build your own brand... - Definitely. 273 00:15:28,440 --> 00:15:32,720 Whose USP will be that you provide samples. 274 00:15:32,920 --> 00:15:34,760 The model you've picked, 275 00:15:34,880 --> 00:15:38,120 I don't think in the long-term, will provide the consumer 276 00:15:38,200 --> 00:15:42,560 with affordable tiles with good designs and quality. 277 00:15:43,440 --> 00:15:44,480 To solve that, 278 00:15:44,560 --> 00:15:46,280 you'll need to build the supply chain 279 00:15:46,360 --> 00:15:49,160 and backward integration on your own. 280 00:15:49,360 --> 00:15:51,240 Only then your dream of owning 281 00:15:51,320 --> 00:15:55,120 a hybrid tile company will be fulfilled. 282 00:15:55,200 --> 00:15:57,760 I'm out for today but I wish you the best. 283 00:15:59,000 --> 00:16:00,440 Look, do you know what my problem is? 284 00:16:00,520 --> 00:16:02,000 I got to know about Morbi today. 285 00:16:02,120 --> 00:16:03,800 I had no idea tiles were made there. 286 00:16:03,880 --> 00:16:05,320 That's great. You did a good job. 287 00:16:05,400 --> 00:16:07,640 You broke a stereotype, kudos on that. 288 00:16:08,440 --> 00:16:10,120 I don't agree with Peyush 289 00:16:10,200 --> 00:16:13,200 - about selling direct to consumer. I'll tell you why. - Yes. 290 00:16:13,280 --> 00:16:16,520 When you sell direct to consumer, you've to consider other factors. 291 00:16:16,600 --> 00:16:18,880 Consumers don't fix the tiles on their own. 292 00:16:19,880 --> 00:16:23,280 - The most important things are the installation and service. - Yes. 293 00:16:23,440 --> 00:16:25,760 Which glue is being used, what tile goes where... 294 00:16:25,840 --> 00:16:27,560 So, this will be a tough business. 295 00:16:28,640 --> 00:16:33,120 This will only work out as a D2R business for you if it does, 296 00:16:34,920 --> 00:16:37,080 - Even if it is D2R... - What's R? 297 00:16:37,240 --> 00:16:38,360 Direct to retail. 298 00:16:39,320 --> 00:16:40,520 If you sell there, 299 00:16:40,640 --> 00:16:43,160 do you know what problem you'll face according to me? 300 00:16:43,240 --> 00:16:45,680 They'll take the samples, but when it's time to buy, 301 00:16:45,760 --> 00:16:47,720 they'll go to the manufacturer or the wholesaler 302 00:16:48,480 --> 00:16:51,560 and they'll gradually cut you out. That's the feeling I get. 303 00:16:51,640 --> 00:16:53,840 But prove it. We might be wrong. 304 00:16:53,920 --> 00:16:57,760 Just as you proved in Morbi that you could do it. 305 00:16:57,880 --> 00:16:59,960 Similarly, prove to us that we're wrong 306 00:17:00,040 --> 00:17:01,640 - and your business model is efficient. - Definitely. 307 00:17:01,680 --> 00:17:04,120 For lack of conviction, I'm out, unfortunately. 308 00:17:04,600 --> 00:17:05,760 Thank you so much, sir. 309 00:17:05,960 --> 00:17:10,200 Bindiya, you're at the intersection of both the spaces, 310 00:17:10,360 --> 00:17:13,520 ceramics and home construction materials, 311 00:17:13,680 --> 00:17:15,080 and I have a keen interest in both. 312 00:17:15,680 --> 00:17:18,120 I've made investments in both separately. 313 00:17:18,320 --> 00:17:22,280 I believe that the sampling proposition is an interesting one 314 00:17:22,560 --> 00:17:25,400 but I'd call it a thin proposition. 315 00:17:26,160 --> 00:17:29,800 If this sampling proposition becomes strong, 316 00:17:30,000 --> 00:17:32,400 it's a matter of time before everyone starts doing it. 317 00:17:32,760 --> 00:17:36,880 Or if it is not financially viable, then it won't work for anyone. 318 00:17:37,560 --> 00:17:40,080 It is not clear whether this proposition 319 00:17:40,280 --> 00:17:42,080 will be successful long-term 320 00:17:42,160 --> 00:17:43,840 or even be defensible. 321 00:17:45,560 --> 00:17:48,640 I am not quite confident of the business model, 322 00:17:48,840 --> 00:17:50,960 but that does not imply you can't figure it out. 323 00:17:51,080 --> 00:17:53,680 And when you figure it out, please reach out 324 00:17:53,800 --> 00:17:56,200 - because I have a keen interest in this space. - Definitely. 325 00:17:56,280 --> 00:17:58,600 For today I'm out, wish you all the best. 326 00:17:58,720 --> 00:17:59,880 Thank you so much, sir. 327 00:18:00,240 --> 00:18:02,240 Bindiya, what is your revenue? 328 00:18:02,720 --> 00:18:07,120 - Last year, we did a revenue of Rs. 58 lakhs. - Okay. 329 00:18:07,240 --> 00:18:10,840 - I started in 2022 and sales began in June. - Yes. 330 00:18:10,920 --> 00:18:13,200 So, the figure for nine months 331 00:18:13,280 --> 00:18:15,760 was approximately Rs. 35.5 lakhs. 332 00:18:16,720 --> 00:18:20,040 - I made a profit of Rs. 7.2 lakhs. - Well done. 333 00:18:27,440 --> 00:18:29,720 of Rs. 31.66 lakhs. 334 00:18:29,800 --> 00:18:32,360 I have POs of around Rs. 33 lakhs. 335 00:18:49,720 --> 00:18:52,400 - One last question. - Do you believe in God? - Yes. 336 00:18:52,480 --> 00:18:53,840 Then, have faith 337 00:18:54,160 --> 00:18:56,480 that sometimes it is better if what you desire 338 00:18:57,880 --> 00:18:59,320 does not come true. 339 00:18:59,800 --> 00:19:02,720 I think the Rs. 20 lakhs that you're making a year 340 00:19:03,720 --> 00:19:07,400 is a good amount of money for learning 341 00:19:08,560 --> 00:19:10,400 in terms of what model to build. 342 00:19:10,600 --> 00:19:12,160 Whether you build a brand 343 00:19:13,520 --> 00:19:16,960 or make a marketplace model better than others 344 00:19:17,080 --> 00:19:18,080 or you open a showroom, 345 00:19:18,160 --> 00:19:19,240 I don't know what that is 346 00:19:19,320 --> 00:19:21,080 but this is your learning phase. 347 00:19:21,400 --> 00:19:23,960 Don't involve investors now. 348 00:19:24,120 --> 00:19:26,720 Your learning and earning will be finished. 349 00:19:28,080 --> 00:19:30,520 So, take this as positive feedback. 350 00:19:31,280 --> 00:19:32,800 Be at it for a year or two more. 351 00:19:32,960 --> 00:19:34,640 - Evolve the model. - Definitely, sir. 352 00:19:34,760 --> 00:19:37,240 And you will come out shining. You're a star! 353 00:19:37,720 --> 00:19:38,960 - Okay? - Definitely. 354 00:19:39,040 --> 00:19:40,840 - Good luck, I'm out. - Thank you so much. 355 00:19:40,960 --> 00:19:42,640 - Thank you. Bye. - Thank you, all of you. 356 00:19:42,720 --> 00:19:44,600 - Good luck. - And thank you for all the advice. 357 00:19:44,680 --> 00:19:45,520 - Thank you. - All the best. 358 00:19:45,600 --> 00:19:46,880 - All the best. - All the best. 359 00:19:57,320 --> 00:19:59,640 'I got a lot of valuable advice.' 360 00:19:59,760 --> 00:20:04,520 That will definitely help me succeed in this industry. 361 00:20:05,160 --> 00:20:06,560 - Hello, Bindiya. - Hi, Aashish. 362 00:20:06,640 --> 00:20:07,840 Welcome to the PokerBaazi zone 363 00:20:07,880 --> 00:20:09,440 - where you hold the cards. - Thank you. 364 00:20:09,520 --> 00:20:11,800 - How was your experience? - It was great. 365 00:20:11,880 --> 00:20:12,920 - Great? - Yes. 366 00:20:17,320 --> 00:20:20,840 My personality just fails to make an impression. 367 00:20:20,920 --> 00:20:22,120 She doesn't even remember my name. 368 00:20:22,160 --> 00:20:24,200 She said, "What did you say your name was?" 369 00:20:24,280 --> 00:20:25,280 [laughter] 370 00:20:50,560 --> 00:20:52,960 when you've just started, are hustling and struggling. 371 00:20:53,160 --> 00:20:54,360 Then you have the growth phase 372 00:20:54,400 --> 00:20:57,000 when you've cracked some areas but a lot is left to crack. 373 00:20:57,120 --> 00:20:59,400 The third is the maturity phase when you've cracked everything. 374 00:20:59,400 --> 00:21:00,960 You have success and money coming in. 375 00:21:01,040 --> 00:21:03,080 For audiences at home, 376 00:21:03,160 --> 00:21:04,680 out of these three phases, 377 00:21:04,800 --> 00:21:06,760 tell us a story about any one from your journey. 378 00:21:06,840 --> 00:21:09,600 When I began my journey 379 00:21:10,280 --> 00:21:12,480 in the introduction phase, 380 00:21:12,560 --> 00:21:14,560 I didn't know a lot about business. 381 00:21:14,640 --> 00:21:17,200 I had little knowledge about the tile business 382 00:21:17,280 --> 00:21:18,600 - but not so much in-depth. - Hmm. 383 00:21:18,680 --> 00:21:20,920 My father always said to me, 384 00:21:21,000 --> 00:21:25,560 - "Your client is always your greatest teacher." - Hmm. 385 00:21:25,760 --> 00:21:31,240 And I experienced this personally on many occasions. 386 00:21:31,320 --> 00:21:34,640 From my first client on day one 387 00:21:34,800 --> 00:21:37,800 to my clients to date, I still learn such a lot from them 388 00:21:37,880 --> 00:21:39,840 and have grown because of them. 389 00:21:39,920 --> 00:21:42,680 So, I think this is a thing 390 00:21:42,800 --> 00:21:46,240 - which is extremely valuable to any entrepreneur. - Absolutely. 391 00:21:46,360 --> 00:21:49,400 And basically, the customer is king. 392 00:21:49,480 --> 00:21:51,760 In your introduction phase, 393 00:21:51,840 --> 00:21:53,120 which is your starting phase, 394 00:22:18,040 --> 00:22:20,240 with a total prize pool of Rs. 100 crores. 395 00:22:20,320 --> 00:22:22,480 If you're a master of skills and strategies like her, 396 00:22:22,560 --> 00:22:25,840 log on to the PokerBaazi app, strategise and make a winning hand. 397 00:22:25,920 --> 00:22:27,720 Go and download the PokerBaazi app now. 398 00:22:36,800 --> 00:22:38,320 [theme music playing] 399 00:22:57,160 --> 00:22:58,600 [theme music concludes] 400 00:22:58,760 --> 00:23:02,120 "My Kanha looks even more adorable in your jewellery." 401 00:23:02,880 --> 00:23:06,040 "Your love shows in your jewellery." 402 00:23:06,360 --> 00:23:09,520 "The Goddess is having you make what She wants." 403 00:23:09,960 --> 00:23:13,000 This is what our customers have to say about us. 404 00:23:13,440 --> 00:23:15,920 - Radhe Radhe, Sharks. - Radhe Radhe. 405 00:23:22,920 --> 00:23:24,840 I'm the founder and designer at Krishnsakhi. 406 00:23:24,960 --> 00:23:28,000 At Krishnsakhi, we make jewellery for idols. 407 00:23:35,040 --> 00:23:37,800 of expressing my devotion to God. 408 00:23:37,920 --> 00:23:41,240 Sharks, it is said that if you worship Lord Kanha, 409 00:23:41,640 --> 00:23:43,720 build a relationship with Him. 410 00:23:44,400 --> 00:23:47,160 I look upon Kanha as my friend 411 00:23:47,360 --> 00:23:49,800 and thus, I became Krishnsakhi. 412 00:23:50,480 --> 00:23:53,760 I've faced many difficulties in my life 413 00:23:54,160 --> 00:23:58,800 but God inspired and guided me from time to time. 414 00:23:59,040 --> 00:24:03,000 At Krishnsakhi, we make jewellery for idols with utmost devotion. 415 00:24:03,160 --> 00:24:05,000 Gradually, the demand 416 00:24:05,080 --> 00:24:07,760 among my friends and family increased. 417 00:24:07,840 --> 00:24:11,120 I realised this was a sign from Lord Kanha 418 00:24:11,320 --> 00:24:13,640 that a new door had opened up. 419 00:24:13,800 --> 00:24:17,280 Today, 47 women are associated with Krishnsakhi 420 00:24:17,360 --> 00:24:19,600 and my devotion. 421 00:24:20,320 --> 00:24:22,000 My team and I 422 00:24:22,200 --> 00:24:24,800 have adorned the idols of over 15,000 temples 423 00:24:24,880 --> 00:24:26,400 with our jewellery. 424 00:24:26,840 --> 00:24:28,640 My son Vijay 425 00:24:28,760 --> 00:24:32,680 supported me in this project. 426 00:24:32,960 --> 00:24:36,440 I didn't have the courage to come here alone 427 00:24:36,600 --> 00:24:39,600 but thanks to my customers and their faith in me, 428 00:24:39,720 --> 00:24:41,640 I stand here before you today. 429 00:24:43,240 --> 00:24:46,080 The market of jewellery for idols in India is huge 430 00:24:46,720 --> 00:24:48,960 but it is completely unorganised. 431 00:24:49,240 --> 00:24:51,440 I don't wish to compete with anyone 432 00:24:51,600 --> 00:24:54,400 but I want everyone's idols to be adorned with my jewellery. 433 00:24:55,280 --> 00:24:57,800 For that, my ask is 434 00:24:58,080 --> 00:25:03,800 Rs. 37.5 lakhs for 2.5% equity. 435 00:25:09,320 --> 00:25:12,520 No matter what your wish or hobby, 436 00:25:12,760 --> 00:25:15,120 take the time to pursue it. 437 00:25:15,360 --> 00:25:16,800 You never know what you might become 438 00:25:16,920 --> 00:25:18,560 like I became Krishnsakhi. 439 00:25:20,960 --> 00:25:23,760 - Champa, welcome to Shark Tank. - Thank you. 440 00:25:23,920 --> 00:25:27,400 - You said you do your work with devotion. - Yes. 441 00:25:27,520 --> 00:25:29,080 That I think is very important. 442 00:25:29,160 --> 00:25:31,760 Tell us a little about your journey 443 00:25:31,880 --> 00:25:33,640 and how you started this. 444 00:25:34,320 --> 00:25:37,000 I asked God for a goal in life. 445 00:25:37,160 --> 00:25:39,880 I asked to be granted a goal after I attained a certain age. 446 00:25:40,880 --> 00:25:42,240 I was passionate from the start. 447 00:25:42,320 --> 00:25:45,400 I learnt a lot from my mother. 448 00:25:45,480 --> 00:25:48,160 I started this in 2011. 449 00:25:48,800 --> 00:25:51,200 I registered with Craftsvilla 450 00:25:51,520 --> 00:25:53,480 but it didn't click. 451 00:25:53,600 --> 00:25:55,480 In 2017, 452 00:25:55,680 --> 00:25:59,240 I started selling it properly on Amazon. 453 00:25:59,360 --> 00:26:01,200 I used to make Rs. 1-1.5 lakhs a year 454 00:26:01,360 --> 00:26:03,000 which I'd donate to charity. 455 00:26:03,600 --> 00:26:05,240 In 2023, 456 00:26:05,360 --> 00:26:06,680 I told Vijay 457 00:26:06,760 --> 00:26:08,520 that the demand was rising 458 00:26:08,600 --> 00:26:11,280 and that I should make this available to more people. 459 00:26:11,640 --> 00:26:13,680 Then, he made a website. 460 00:26:13,880 --> 00:26:17,320 When the website was up, I was happy as my reach had widened. 461 00:26:18,320 --> 00:26:19,920 Did you watch Shark Tank? 462 00:26:20,000 --> 00:26:21,360 I did watch Shark Tank. 463 00:26:21,440 --> 00:26:23,280 Did that give you the idea to do something? 464 00:26:23,360 --> 00:26:25,280 Then I started. I said... 465 00:26:25,360 --> 00:26:26,840 I wanted everyone to have access 466 00:26:26,920 --> 00:26:28,880 and all the idols to be adorned with my jewellery. 467 00:26:28,960 --> 00:26:31,160 I'd always try to... 468 00:26:31,320 --> 00:26:32,680 From home itself, 469 00:26:32,760 --> 00:26:34,920 I spoke to the priest who performs the service 470 00:26:35,040 --> 00:26:37,320 at Shri Banke Bihari Mandir, Vrindavan, 471 00:26:37,400 --> 00:26:38,800 through Facebook and other channels 472 00:26:39,040 --> 00:26:41,360 and eventually, adorned the idol there. 473 00:26:41,440 --> 00:26:42,720 Did you ever get this feeling? 474 00:26:42,920 --> 00:26:45,320 "I'm starting a business at this age." 475 00:26:45,400 --> 00:26:47,680 "What will happen? How am I going to get sales?" 476 00:26:47,760 --> 00:26:48,560 No. 477 00:26:48,640 --> 00:26:50,520 Making the products was my job. 478 00:26:50,640 --> 00:26:54,480 I could manage low volumes using a mobile phone. 479 00:26:54,640 --> 00:26:57,960 After the website was built, the workload increased. 480 00:26:58,240 --> 00:27:00,640 For instance, running ads on Facebook, 481 00:27:01,000 --> 00:27:02,720 Shopify and other things. 482 00:27:02,880 --> 00:27:04,400 - I didn't want to handle that. - Wow. 483 00:27:04,480 --> 00:27:07,080 - I told Vijay to oversee it. - Hmm. 484 00:27:07,160 --> 00:27:09,640 I handed the finance and business part to him. 485 00:27:10,320 --> 00:27:11,200 Well done. 486 00:27:11,280 --> 00:27:13,320 - Thank you. - I'm glad to hear the word Shopify! 487 00:27:13,640 --> 00:27:15,160 You know about Shopify! 488 00:27:15,280 --> 00:27:17,640 No, I do all that too. 489 00:27:17,720 --> 00:27:19,680 What other words do you know? 490 00:27:19,760 --> 00:27:21,320 Have you... [giggles] 491 00:27:21,480 --> 00:27:22,920 Facebook advertising, Instagram or any other? 492 00:27:22,960 --> 00:27:25,480 Facebook Meta... I have to advertise on Meta now. 493 00:27:25,560 --> 00:27:26,840 [laughs] 494 00:27:27,040 --> 00:27:28,720 Way to go, auntie. Fantastic! 495 00:27:28,800 --> 00:27:29,720 You mentioned that 496 00:27:29,800 --> 00:27:32,720 Krishna's idol at Vrindavan is adorned in Krishnsakhi's jewellery. 497 00:27:32,800 --> 00:27:33,920 Yes, right. 498 00:27:34,960 --> 00:27:37,280 So, this isn't your passion but rather devotion. 499 00:27:37,360 --> 00:27:40,200 As I said, I asked God for a goal. 500 00:27:40,280 --> 00:27:45,680 Are you able to see this as a business though? 501 00:27:46,520 --> 00:27:48,480 - It's a mix of both. - I see. 502 00:27:48,560 --> 00:27:50,720 Business as well as devotion. 503 00:27:50,960 --> 00:27:52,560 If I look at it as devotion, 504 00:27:52,640 --> 00:27:54,280 - it'll be confined to me. - Right. 505 00:27:54,360 --> 00:27:56,000 If I'm taking this to others, 506 00:27:56,080 --> 00:27:57,800 it'll take the form of business, am I right? 507 00:27:57,800 --> 00:27:58,800 Alright. 508 00:27:58,880 --> 00:28:01,840 And is Vijay doing this with you full-time now? 509 00:28:01,920 --> 00:28:02,720 Yes, Vijay is. 510 00:28:02,800 --> 00:28:04,920 I have a request. I'd like to call Vijay. 511 00:28:05,000 --> 00:28:06,880 - Yes! - Yes, of course. 512 00:28:07,520 --> 00:28:08,520 Vijay! 513 00:28:08,880 --> 00:28:10,000 - Vijay! - [laughter] 514 00:28:10,480 --> 00:28:11,600 - Hi, Sharks. - And here's Vijay. 515 00:28:11,640 --> 00:28:13,040 Hi, Vijay. How are you? 516 00:28:13,680 --> 00:28:15,240 What's your background, Vijay? 517 00:28:15,600 --> 00:28:18,360 I have 20 years of experience in product and gaming. 518 00:28:18,440 --> 00:28:19,280 Oh! [chuckles] 519 00:28:19,360 --> 00:28:21,800 I started my career in films. 520 00:28:22,640 --> 00:28:27,320 - I first worked in 'Don 1' as an assistant art director. - Wow! 521 00:28:27,400 --> 00:28:29,720 And then I worked for another film. 522 00:28:29,800 --> 00:28:31,880 I've worked at EA twice. 523 00:28:31,960 --> 00:28:34,760 - I've worked with EA Sports two times. - As? 524 00:28:34,840 --> 00:28:36,360 - I was a producer there. - Okay. 525 00:28:36,440 --> 00:28:37,760 For games. Mobile games. 526 00:28:37,840 --> 00:28:39,320 What did you do after EA? 527 00:28:39,560 --> 00:28:41,920 After EA, I worked with Reliance Games. 528 00:28:42,000 --> 00:28:44,240 - Then I worked with EA again. - Okay. 529 00:28:44,360 --> 00:28:46,480 Then I worked with Vedantu twice. 530 00:28:46,560 --> 00:28:48,320 I was in Canada for a year too. 531 00:28:48,480 --> 00:28:52,200 After Vedantu, I've been working with Mom. 532 00:28:52,320 --> 00:28:54,320 Have you stopped? Will you stop at this? 533 00:28:54,640 --> 00:28:56,040 I'm here for now. 534 00:28:56,120 --> 00:28:58,760 - For now. - Ma'am, do you think you can retain him? 535 00:28:58,880 --> 00:29:00,880 - No... - He's a hard man to catch. 536 00:29:01,000 --> 00:29:03,640 - Mom! - Auntie said, "Stay or I'll whack you!" 537 00:29:03,920 --> 00:29:05,240 He has to do this. 538 00:29:05,320 --> 00:29:06,920 He has to set my business up. 539 00:29:07,000 --> 00:29:09,160 He's free to do whatever he wants after that. 540 00:29:10,000 --> 00:29:11,920 Champa, is there something like 541 00:29:12,000 --> 00:29:14,480 the jewellery that is used to adorn idols 542 00:29:14,560 --> 00:29:18,600 must have certain metals or gems? 543 00:29:18,680 --> 00:29:21,360 Or silver or gold? 544 00:29:21,440 --> 00:29:23,560 I don't use silver and gold. 545 00:29:23,680 --> 00:29:25,680 Normally, it's all artificial. 546 00:29:26,360 --> 00:29:28,960 Where is your distribution now? 547 00:29:29,040 --> 00:29:32,640 Do you sell fixed products or is it made-to-order? 548 00:29:32,960 --> 00:29:35,840 We've got different categories on the website. 549 00:29:36,120 --> 00:29:37,600 Vijay will take you through them. 550 00:29:42,600 --> 00:29:44,280 These are some of our best sellers. 551 00:29:44,480 --> 00:29:47,000 We noticed that our bundles were doing very well. 552 00:29:47,280 --> 00:29:49,920 And we tested out some of the prices 553 00:29:50,160 --> 00:29:53,440 and this was a good fit around the willingness to pay aspect. 554 00:29:53,560 --> 00:29:57,960 After adorning their idols with our jewellery, 555 00:29:58,040 --> 00:30:00,280 our customers send us pictures. 556 00:30:06,360 --> 00:30:07,640 If you scroll further down, 557 00:30:07,720 --> 00:30:10,360 you'll see different categories for sizes. 558 00:30:10,440 --> 00:30:11,680 You can check the size here. 559 00:30:11,760 --> 00:30:13,760 For instance, the front length of the necklace is till here. 560 00:30:13,800 --> 00:30:16,600 Do you sell on the website or is it through telesales? 561 00:30:16,680 --> 00:30:17,520 - How does it work? - No. 562 00:30:17,600 --> 00:30:20,680 The whole thing is driven by our website and Amazon. 563 00:30:31,360 --> 00:30:32,520 Great. Thank you, Vijay. 564 00:30:33,240 --> 00:30:34,880 Vijay, stick around. 565 00:30:35,720 --> 00:30:38,360 He already said that he'd stick around till the foundation 566 00:30:39,040 --> 00:30:40,360 and help stabilise it. 567 00:30:54,800 --> 00:30:56,360 - And... - How long does it take to make? 568 00:31:00,240 --> 00:31:02,280 - Who designs these? - I do. 569 00:31:02,400 --> 00:31:04,120 So, you design all the products. 570 00:31:04,200 --> 00:31:05,760 - I design them myself. - And... 571 00:31:08,120 --> 00:31:09,640 Or a day? Any one. 572 00:31:19,320 --> 00:31:20,960 Shopify has more orders. 573 00:31:31,160 --> 00:31:32,480 Take us through it. 574 00:31:33,000 --> 00:31:36,720 In the first year, our annual revenue was Rs. 47 lakhs. 575 00:31:36,920 --> 00:31:39,560 - We had a profit of Rs. 9 lakhs. - Well done. 576 00:31:39,680 --> 00:31:42,320 This year, we've already done Rs. 80 lakhs. 577 00:31:42,480 --> 00:31:43,840 - Already! - Wow! 578 00:31:51,480 --> 00:31:53,520 Rs. 21 lakhs and Rs. 10 lakhs. 579 00:31:53,600 --> 00:31:55,000 What's your projected revenue? 580 00:31:55,120 --> 00:31:57,560 This year, our projected revenue is Rs. 1.5 crores. 581 00:32:04,720 --> 00:32:06,280 is an unorganised market. 582 00:32:06,360 --> 00:32:07,400 Where do they buy from? 583 00:32:07,480 --> 00:32:11,320 If people are going to Vrindavan, pilgrimage or a temple, 584 00:32:11,400 --> 00:32:14,120 they buy it from the offline market around. 585 00:32:14,840 --> 00:32:17,480 There are many small players on Amazon. 586 00:32:17,600 --> 00:32:19,600 What is our differentiation? 587 00:32:19,680 --> 00:32:21,640 Our pricing is exclusive. 588 00:32:21,720 --> 00:32:23,400 - Is it less or more? Okay. - More. 589 00:32:23,480 --> 00:32:27,040 There is no one who does design or work like we do. 590 00:32:27,120 --> 00:32:28,000 In what way? 591 00:32:28,080 --> 00:32:30,640 In terms of design and quality. 592 00:32:30,720 --> 00:32:34,120 If you do an online search on Amazon, 593 00:32:34,200 --> 00:32:37,080 then you will notice the Krishnsakhi necklace. 594 00:32:37,160 --> 00:32:40,360 Aunt, you must have 595 00:32:40,480 --> 00:32:42,480 made a design. 596 00:32:42,560 --> 00:32:45,640 But if that design is a hit, people copy it. 597 00:32:46,040 --> 00:32:47,560 I don't care. 598 00:32:47,640 --> 00:32:49,200 But it does affect the business. 599 00:32:49,280 --> 00:32:52,680 It affects the business when you don't give good quality. 600 00:32:52,800 --> 00:32:53,840 You are right. 601 00:32:54,120 --> 00:32:55,840 Your website 602 00:32:56,160 --> 00:32:59,040 is fully dedicated to God's jewellery. 603 00:32:59,120 --> 00:33:01,000 Are there more dedicated websites like this one? 604 00:33:01,520 --> 00:33:04,360 No one has a specific focus on jewellery. 605 00:33:04,440 --> 00:33:06,320 They have more categories. 606 00:33:06,400 --> 00:33:09,480 They also have veneration essentials, even idols. 607 00:33:09,640 --> 00:33:11,440 I have invested in Sri Mandir. 608 00:33:11,520 --> 00:33:12,880 - He is a friend. - Okay. 609 00:33:12,960 --> 00:33:14,240 - Is he your friend? - Yes. 610 00:33:14,320 --> 00:33:17,440 They sell veneration essentials. 611 00:33:17,520 --> 00:33:20,400 But I haven't heard of jewellery. 612 00:33:20,480 --> 00:33:21,960 This is quite interesting. 613 00:33:22,040 --> 00:33:23,960 Do you have any idea 614 00:33:24,160 --> 00:33:26,320 how much revenue a major player generates in this? 615 00:33:26,400 --> 00:33:29,680 I'm trying to grasp its scale and level of organisation. 616 00:33:30,280 --> 00:33:31,560 I did some research online. 617 00:33:31,680 --> 00:33:36,880 The TAM is USD 55 billion in 2023. 618 00:33:37,800 --> 00:33:39,720 It involves all the categories. 619 00:33:39,840 --> 00:33:43,720 But we were unable to get data on jewellery specifically. 620 00:33:43,840 --> 00:33:45,240 Have you tried... 621 00:33:45,360 --> 00:33:48,160 Sri Mandir has monthly active users 622 00:33:48,240 --> 00:33:51,000 somewhere between 5 to 10 million. 623 00:33:51,080 --> 00:33:54,440 Did you try to partner with him and sell it through him? 624 00:33:54,520 --> 00:33:58,600 I spoke with the founders of Sri Mandir. 625 00:33:58,680 --> 00:34:00,000 We have a mutual friend. 626 00:34:00,080 --> 00:34:02,720 That time, he said 627 00:34:02,800 --> 00:34:04,560 he wanted to take some time and come back. 628 00:34:04,640 --> 00:34:06,240 Now you have another common friend. 629 00:34:06,360 --> 00:34:08,480 - Okay, thank you. - Tell me something, 630 00:34:08,560 --> 00:34:11,520 do you rely on marketing, or is it purely word of mouth? 631 00:34:12,040 --> 00:34:14,400 95% is inorganic. 632 00:34:18,960 --> 00:34:20,640 Around Rs. 4 lakhs is marketing... 633 00:34:24,760 --> 00:34:27,280 Our average order value is Rs. 1,300. 634 00:34:27,400 --> 00:34:28,960 Rs. 200 is COGS. 635 00:34:29,040 --> 00:34:30,280 Very good gross margin. 636 00:34:30,360 --> 00:34:32,040 Rs. 10 is packaging. 637 00:34:32,120 --> 00:34:35,160 The platform fee is around 4%, COD, 638 00:34:35,240 --> 00:34:37,160 Razorpay and all of this. 639 00:34:37,280 --> 00:34:39,040 I mentioned 3% GST. 640 00:34:39,120 --> 00:34:42,320 The CPA is Rs. 600. That's all. 641 00:34:42,440 --> 00:34:46,040 You've hired people, how much do you pay them? 642 00:34:46,120 --> 00:34:49,120 It is on a per-piece basis. 643 00:34:55,080 --> 00:34:57,400 - That's included in Rs. 200. - That's COGS. 644 00:34:57,520 --> 00:35:01,080 Your numbers aren't adding up. You mentioned your profit. 645 00:35:01,520 --> 00:35:03,760 If you're making Rs. 30 lakhs from Rs. 1.5 crores, 646 00:35:03,880 --> 00:35:05,320 that's a Rs. 20 lakhs profit. 647 00:35:05,560 --> 00:35:06,600 20%, sorry. 648 00:35:06,680 --> 00:35:08,960 According to your unit economics, 649 00:35:09,040 --> 00:35:11,040 your profit is 33%. 650 00:35:11,160 --> 00:35:12,760 He must not have shared all the expenses. 651 00:35:12,800 --> 00:35:15,040 600 CPA, 200 COGS, 652 00:35:15,120 --> 00:35:19,000 Rs. 10 packaging, and around 4% GST and other costs. 653 00:35:19,080 --> 00:35:20,000 Rs. 100 shipping. 654 00:35:20,120 --> 00:35:22,600 Rs. 100 shipping. If I add that, 655 00:35:22,680 --> 00:35:26,200 your total cost is Rs. 950. You are left with Rs. 350. 656 00:35:26,320 --> 00:35:29,360 In that case, your profit is approximately 30%. 657 00:35:29,440 --> 00:35:31,720 Not 30%, 28%. 658 00:35:31,920 --> 00:35:33,560 Do you withdraw money from your company 659 00:35:33,640 --> 00:35:36,520 - for personal use? - We withdrew around Rs. 3 lakhs. 660 00:35:36,640 --> 00:35:38,760 Okay! There are some missing numbers. Please look into it. 661 00:35:38,800 --> 00:35:40,600 Pull his ears and teach him a lesson. 662 00:35:41,280 --> 00:35:43,240 I have the accounts. 663 00:35:44,240 --> 00:35:45,480 He doesn't have access to it. 664 00:35:45,600 --> 00:35:47,000 Your numbers are not adding up. 665 00:35:47,440 --> 00:35:48,760 But let's move on. 666 00:35:48,840 --> 00:35:50,320 What do you want from us? 667 00:35:50,440 --> 00:35:52,320 And how will you scale? 668 00:35:52,400 --> 00:35:55,560 Honestly, I've never run a business. 669 00:35:55,680 --> 00:35:58,080 This is my first business and that too because of my mom. 670 00:35:58,160 --> 00:36:01,240 We've built a product and established a solid foundation, 671 00:36:01,320 --> 00:36:03,480 but we haven't worked on branding so far. 672 00:36:03,560 --> 00:36:07,000 We want to focus on our brand through content. 673 00:36:07,080 --> 00:36:08,560 We want to partner 674 00:36:08,640 --> 00:36:10,400 - with influencers. - Understood, it's marketing. 675 00:36:10,440 --> 00:36:12,240 Aunt, may I ask you a question? 676 00:36:13,360 --> 00:36:15,960 Have you observed how investors operate? 677 00:36:16,040 --> 00:36:18,320 They expect clarity on what's coming next 678 00:36:18,440 --> 00:36:20,920 and how they will exit. 679 00:36:21,120 --> 00:36:24,360 Why do you want an investor? Your business is doing well. 680 00:36:24,720 --> 00:36:27,360 - The business should grow. - Yes. 681 00:36:27,440 --> 00:36:28,920 We've reached a certain point, 682 00:36:29,000 --> 00:36:32,520 but to elevate it, we need to take more action. 683 00:36:32,640 --> 00:36:34,600 The profit you make this year 684 00:36:34,760 --> 00:36:36,680 will be equal to the amount you're raising. 685 00:36:37,000 --> 00:36:39,280 - So... - I want her to speak, Vijay. 686 00:36:39,400 --> 00:36:42,360 - Money is never enough. - Yes. 687 00:36:42,440 --> 00:36:44,680 You need money. 688 00:36:44,760 --> 00:36:46,400 It will help me in my business 689 00:36:46,480 --> 00:36:49,160 and for those joining me, 690 00:36:49,240 --> 00:36:50,920 I can provide the right environment, 691 00:36:51,000 --> 00:36:53,600 make space for them 692 00:36:53,720 --> 00:36:55,880 and give them more work. 693 00:36:55,960 --> 00:36:57,080 What were you saying, Vijay? 694 00:36:57,200 --> 00:36:58,360 We want to do more marketing. 695 00:36:58,480 --> 00:36:59,960 I don't withdraw a salary, 696 00:37:00,080 --> 00:37:01,560 it's been more than 1.5 years. 697 00:37:01,680 --> 00:37:04,480 - We are not going to pay you. - No, I am not coming to that. 698 00:37:04,560 --> 00:37:06,800 - I am... - How much salary will you take if you receive funding? 699 00:37:06,800 --> 00:37:08,800 I don't withdraw a salary now. 700 00:37:08,880 --> 00:37:10,560 But after funding? 701 00:37:11,400 --> 00:37:13,920 I wouldn't draw a salary at first after receiving funding. 702 00:37:14,000 --> 00:37:17,160 By doing that, I'll be an added expense for Krishnsakhi. 703 00:37:17,280 --> 00:37:19,640 So, the money we get will be invested in Krishnsakhi. 704 00:37:19,720 --> 00:37:21,040 We want to grow our inventory. 705 00:37:21,160 --> 00:37:22,960 We have listed out a growth plan. 706 00:37:23,040 --> 00:37:25,000 What is the current working capital, 707 00:37:25,080 --> 00:37:27,160 including inventory and everything? 708 00:37:27,600 --> 00:37:30,480 We have an inventory of around Rs. 20 lakhs. 709 00:37:45,480 --> 00:37:49,280 I think the true purpose of Shark Tank is coming to light. 710 00:37:49,480 --> 00:37:51,360 One of the answers you gave really appealed to me. 711 00:37:51,360 --> 00:37:54,480 When we asked what you will do with this profit, 712 00:37:54,720 --> 00:37:58,000 it was evident that you aim to make the lives of people 713 00:37:58,080 --> 00:37:59,640 who are working with you better. 714 00:38:00,840 --> 00:38:02,760 And honesty and authenticity 715 00:38:02,840 --> 00:38:05,640 are coming out in every aspect. Even from you, Vijay. 716 00:38:06,080 --> 00:38:09,280 So, I would highly recommend that you stick to this. 717 00:38:09,880 --> 00:38:13,360 You have to decide how much you want to commercialise this. 718 00:38:14,000 --> 00:38:16,320 Once commercial financial investors 719 00:38:16,400 --> 00:38:18,880 enter this, they would want to commercialise it more. 720 00:38:18,960 --> 00:38:21,880 And there could be a misalignment there. 721 00:38:22,720 --> 00:38:25,720 I am out now because I think you need to do that thinking. 722 00:38:26,680 --> 00:38:28,320 I don't think you should raise money today. 723 00:38:28,360 --> 00:38:29,520 - Thank you. - Thank you. 724 00:38:30,440 --> 00:38:32,120 I don't think that in this category, 725 00:38:32,200 --> 00:38:34,760 the power of brands will play out like this. 726 00:38:34,840 --> 00:38:39,400 We decorate God out of devotion, 727 00:38:39,480 --> 00:38:43,360 and not because we purchased from a particular brand. 728 00:38:43,440 --> 00:38:47,840 So, I don't think this business requires capital. 729 00:38:48,760 --> 00:38:50,000 Except for marketing. 730 00:38:50,080 --> 00:38:51,800 And spending more than 731 00:38:51,880 --> 00:38:54,920 600 on marketing will be too much. 732 00:38:55,120 --> 00:38:57,080 Run this profitably. 733 00:38:57,800 --> 00:38:59,400 I am out today. Best of luck. 734 00:39:01,680 --> 00:39:04,400 I liked this. 735 00:39:04,760 --> 00:39:06,760 I had the privilege of seeing God. 736 00:39:06,840 --> 00:39:09,960 Along with that, I got to learn that this could be a business. 737 00:39:10,040 --> 00:39:12,160 I never thought of this. 738 00:39:13,400 --> 00:39:15,120 What's special about Shark Tank 739 00:39:15,200 --> 00:39:18,600 is that we not only teach people but also learn from them. 740 00:39:18,920 --> 00:39:21,400 The way you're working with such passion, 741 00:39:21,680 --> 00:39:22,920 growth is inevitable. 742 00:39:23,840 --> 00:39:25,920 This could turn into a distribution game. 743 00:39:26,000 --> 00:39:29,840 The online platforms that are capturing monthly active users, 744 00:39:29,920 --> 00:39:32,520 if we form strategic partnerships with them 745 00:39:32,600 --> 00:39:34,240 and offer a good margin... 746 00:39:34,360 --> 00:39:37,240 We have a good margin. You haven't estimated it this year, 747 00:39:37,320 --> 00:39:39,760 but around Rs. 50 lakhs will remain for you. 748 00:39:39,960 --> 00:39:41,880 I think it can go 10x from here. 749 00:39:41,960 --> 00:39:44,320 So, I am happy to introduce you to those people. 750 00:39:44,400 --> 00:39:45,600 Take my phone number. 751 00:39:45,720 --> 00:39:49,200 But just like the others, I don't think you need investors. 752 00:39:50,960 --> 00:39:53,360 - So, I wish you all the best. But I am out. - Thank you. 753 00:39:54,160 --> 00:39:56,560 Vijay, focusing more on 754 00:39:56,640 --> 00:39:59,760 digital and performance marketing 755 00:39:59,840 --> 00:40:03,560 could help you gain more success across other marketplaces. 756 00:40:04,040 --> 00:40:06,800 So, I wanted to support you today 757 00:40:06,880 --> 00:40:10,240 because I see my mom in you. 758 00:40:10,320 --> 00:40:13,480 My heart says yes, but my mind says no. 759 00:40:15,360 --> 00:40:18,240 I don't think it's a good idea to bring in investors. 760 00:40:19,080 --> 00:40:20,760 Today, I am out. 761 00:40:20,920 --> 00:40:24,600 But if you ever need help, 762 00:40:24,720 --> 00:40:27,000 - you should reach out to me. Thank you. - Thank you, sir. 763 00:40:29,320 --> 00:40:32,480 Aunt, your business is good. 764 00:40:32,640 --> 00:40:33,640 This is a noble act. 765 00:40:33,840 --> 00:40:36,520 I hope that your business does well. 766 00:40:36,600 --> 00:40:38,320 Vijay, I think, 767 00:40:38,400 --> 00:40:40,880 if you do this seriously, 768 00:40:40,960 --> 00:40:42,640 this could be a good brand. 769 00:40:43,240 --> 00:40:45,000 You will also get investors. I don't think 770 00:40:45,120 --> 00:40:46,880 you won't get investors. It is possible. 771 00:40:48,000 --> 00:40:51,040 Unfortunately, I will be out now. 772 00:40:52,560 --> 00:40:53,840 Thank you, Aunt. This was fun. 773 00:40:53,960 --> 00:40:55,360 - Thank you, Ms. Champa. - Thank you, Vijay. 774 00:40:55,400 --> 00:40:57,320 - Thank you. - Thank you, bye. 775 00:40:58,960 --> 00:41:01,360 'It was a big deal for me to be on this platform.' 776 00:41:01,440 --> 00:41:03,760 The experience we've gained 777 00:41:04,000 --> 00:41:07,000 will certainly prove useful, and we know exactly how. 778 00:41:07,080 --> 00:41:09,080 With everyone's suggestions in mind, 779 00:41:09,200 --> 00:41:12,080 we will have to tweak our existing system 780 00:41:12,160 --> 00:41:13,400 to go to the next level. 781 00:41:13,560 --> 00:41:15,560 - Hello, Mr. Vijay and Ms. Champa. How are you? - Hi. 782 00:41:15,600 --> 00:41:17,520 - All good. - How was your experience? 783 00:41:17,600 --> 00:41:18,880 It was amazing. 784 00:41:18,960 --> 00:41:19,960 - Was it good? - It was. 785 00:41:23,040 --> 00:41:25,040 The vibe was so sweet on the tank. 786 00:41:25,120 --> 00:41:27,320 Is that because you eat a lot of sweets? 787 00:41:27,440 --> 00:41:28,720 Yes, I do. 788 00:41:28,800 --> 00:41:31,000 We need sweets after every meal. 789 00:41:31,080 --> 00:41:31,920 - Is it a must? - Yes. 790 00:41:32,000 --> 00:41:35,040 I guessed that you eat sweets a lot. 791 00:41:35,120 --> 00:41:38,080 I ordered sweets from Swiggy Instamart immediately. 792 00:41:38,240 --> 00:41:41,720 I have ordered things according to me. What do you like? 793 00:41:41,840 --> 00:41:43,560 - Gulab Jamun. - Gulab Jamun? 794 00:41:43,800 --> 00:41:45,880 Friends, sometimes I am right. 795 00:41:45,960 --> 00:41:48,960 Also, because I ordered four things, hoping one would be right. 796 00:41:49,160 --> 00:41:50,880 Look, it was delivered in 10 minutes. 797 00:41:51,760 --> 00:41:53,560 Thank you so much. Here you go. 798 00:41:53,680 --> 00:41:55,920 For the safe side, I ordered Kaju Katli, laddu, 799 00:41:56,000 --> 00:41:57,640 and Gulab Jamun. 800 00:41:57,760 --> 00:42:00,920 So, thank you so much for giving your time. 801 00:42:01,040 --> 00:42:04,880 If you want to eat something sweet, open Swiggy Instamart 802 00:42:04,960 --> 00:42:07,280 and you will get everything there. It will be delivered in 10 minutes. 803 00:42:07,280 --> 00:42:08,080 Order now! 804 00:42:08,200 --> 00:42:11,040 'Shark Tank India, co-presented by ACKO Insurance,' 805 00:42:11,120 --> 00:42:13,240 'PokerBaazi and Swiggy Instamart.' 806 00:42:13,320 --> 00:42:15,960 'Co-powered by Adani, and Jaquar Bath and Light.' 807 00:42:16,040 --> 00:42:20,120 'And partners, Rayzon Solar, ICICI Direct and Lenskart.' 808 00:42:22,040 --> 00:42:24,080 [theme music playing] 809 00:42:40,960 --> 00:42:42,000 - Greetings, Sharks, - Hi! 810 00:42:42,080 --> 00:42:43,680 My name is Rahul Bakare. 811 00:42:47,560 --> 00:42:50,000 Sharks, water is life, 812 00:42:50,200 --> 00:42:53,720 but if this life-giving water is not available, 813 00:42:53,880 --> 00:42:57,720 thousands, even millions of people in India face tremendous challenges. 814 00:42:58,240 --> 00:43:01,640 There are approximately 4 crore reported borewells, 815 00:43:01,760 --> 00:43:05,960 out of which 54% are on the verge of running dry. 816 00:43:10,360 --> 00:43:14,440 There are many groundwater layers underground. 817 00:43:14,520 --> 00:43:17,120 The rainwater quickly fills the upper layer. 818 00:43:17,200 --> 00:43:21,680 However, it takes several days for the water to reach the lower layers. 819 00:43:21,760 --> 00:43:25,440 It may take thousands of years to reach depths of 200-600 feet. 820 00:43:25,520 --> 00:43:30,600 However, borewells are generally drilled between 200 to 600 feet. 821 00:43:30,760 --> 00:43:34,320 The casing pipe in the upper layer of the borewell 822 00:43:34,400 --> 00:43:37,120 prevents the lower strata from being filled with water. 823 00:43:37,240 --> 00:43:41,320 When we extract water from the borewell using an electric pump, 824 00:43:41,400 --> 00:43:43,600 the water dries up quickly. 825 00:43:43,680 --> 00:43:46,280 This is why borewells dry up. 826 00:43:46,840 --> 00:43:50,640 - I am a hydrogeologist, a scientist who studies groundwater. - Wow! 827 00:43:50,720 --> 00:43:54,160 We thought we should use our knowledge and experience 828 00:43:54,480 --> 00:43:56,080 and find a solution. 829 00:43:56,360 --> 00:43:58,480 This is how we started BoreCharger. 830 00:43:59,320 --> 00:44:03,040 Sharks, BoreCharger is a robotic, patented, 831 00:44:03,120 --> 00:44:05,360 smart water harvesting technology 832 00:44:14,680 --> 00:44:18,120 We use an underwater camera system to conduct an angiography 833 00:44:18,240 --> 00:44:20,080 of the dry borewell. 834 00:44:20,160 --> 00:44:24,080 Then, our patented robotic tool enters the borewell 835 00:44:24,160 --> 00:44:26,400 and creates an opening from the inside, 836 00:44:26,600 --> 00:44:29,960 allowing the water from the upper layer to flow in easily, 837 00:44:30,040 --> 00:44:32,360 helping to refill the lower strata with water again. 838 00:44:43,080 --> 00:44:46,200 recharged 4,000 borewells across India and Africa 839 00:44:51,720 --> 00:44:55,560 We helped restore 500 crore litres of water 840 00:44:55,760 --> 00:44:57,000 in these borewells. 841 00:45:02,880 --> 00:45:04,240 This is just the beginning. 842 00:45:04,320 --> 00:45:08,160 Our goal is to take BoreCharger to every corner of the world. 843 00:45:08,440 --> 00:45:13,000 And our goal is to recharge 1 lakh crore litres of water every year. 844 00:45:13,240 --> 00:45:18,400 For this, our ask is Rs. 75 lakhs for 1.5% equity. 845 00:45:24,960 --> 00:45:27,000 Because if there's water, there's hope for tomorrow. 846 00:45:37,480 --> 00:45:38,680 Tell us your history. 847 00:45:39,640 --> 00:45:41,200 I am a mechanical engineer. 848 00:45:41,320 --> 00:45:44,680 I did my MS in Computer Science and Mechanical Engineering 849 00:45:44,800 --> 00:45:48,480 in the US at Michigan State University in 1997. 850 00:45:52,440 --> 00:45:54,600 After that, I came to India 851 00:45:54,680 --> 00:45:56,960 and worked in Hyderabad for 6 years 852 00:45:57,040 --> 00:45:59,080 in an online gaming startup. 853 00:45:59,160 --> 00:46:01,960 While working there, I understood 854 00:46:02,040 --> 00:46:04,480 I am interested in social development 855 00:46:04,560 --> 00:46:06,000 compared to software development. 856 00:46:06,120 --> 00:46:09,000 That's why I worked with Rohini Nilekani 857 00:46:09,120 --> 00:46:13,440 at Arghyam Foundation for 5 years as Grants Director. 858 00:46:14,280 --> 00:46:16,640 While working there, I understood 859 00:46:16,720 --> 00:46:20,080 that groundwater is a major problem in India. 860 00:46:20,200 --> 00:46:23,760 But there are no organisations that can solve the issue 861 00:46:23,920 --> 00:46:26,240 - professionally and scientifically. - There are less organisations. 862 00:46:26,240 --> 00:46:30,000 That's why I started our organisation 863 00:46:30,080 --> 00:46:32,280 called Urdhvam Environmental Technologies. 864 00:46:32,360 --> 00:46:33,680 And this is for profit. 865 00:46:33,760 --> 00:46:34,600 - This is for profit. - This is for profit. 866 00:46:34,680 --> 00:46:36,720 - Tell us your history. - Yes. 867 00:46:36,800 --> 00:46:39,400 - Mr. Vinit! - I am... 868 00:46:39,600 --> 00:46:42,120 I am also a geologist. 869 00:46:42,240 --> 00:46:43,760 - What? - Geologist! 870 00:46:43,920 --> 00:46:45,280 - Geologist. - Okay. 871 00:46:46,400 --> 00:46:49,880 I did my first Master's in Geology. 872 00:46:49,960 --> 00:46:54,160 I did my second Master's in Hydrogeology. 873 00:46:54,240 --> 00:46:57,040 I did that in Germany from Tübingen University. 874 00:47:03,360 --> 00:47:07,840 Now, it has started at IIT Roorkee and IIT Kharagpur. 875 00:47:07,920 --> 00:47:10,080 Actually, the irony is that 876 00:47:10,160 --> 00:47:12,880 80% of India relies on groundwater. 877 00:47:19,960 --> 00:47:21,840 Well done! After seeing you, 878 00:47:21,920 --> 00:47:23,680 many people might be inspired to do this. 879 00:47:23,760 --> 00:47:24,760 Where did you meet him? 880 00:47:24,840 --> 00:47:27,200 When I thought of starting the company, 881 00:47:27,400 --> 00:47:31,400 we were introduced by a common friend. 882 00:47:31,560 --> 00:47:34,800 I met Vinit, who studied in Germany. 883 00:47:34,920 --> 00:47:36,720 I did speak with a couple of them, 884 00:47:36,800 --> 00:47:38,360 and they agreed to join us later. 885 00:47:38,440 --> 00:47:41,280 What roles do you play? 886 00:47:41,640 --> 00:47:42,840 I am the CEO. 887 00:47:42,920 --> 00:47:46,000 He handles the technical aspects. 888 00:47:46,080 --> 00:47:50,840 I understood what you do conceptually. 889 00:47:50,920 --> 00:47:53,560 But I don't know in detail. 890 00:47:53,680 --> 00:47:56,200 So, can you explain it in very simple terms? 891 00:47:56,280 --> 00:47:58,160 - Yes. - Thank you. 892 00:47:58,240 --> 00:48:02,280 Underground, there are multiple aquifers at varying levels. 893 00:48:02,360 --> 00:48:04,600 As rainwater pours, 894 00:48:04,680 --> 00:48:08,000 it swiftly fills the uppermost layer. 895 00:48:08,120 --> 00:48:10,600 When the driller drills 896 00:48:10,680 --> 00:48:13,240 into the upper layer, the first hard rock 897 00:48:13,320 --> 00:48:16,680 of the topmost aquifer, they insert an impervious pipe. 898 00:48:16,760 --> 00:48:18,680 - Okay. - Known as the casing pipe. 899 00:48:18,800 --> 00:48:20,480 That pipe is inserted 900 00:48:20,560 --> 00:48:22,800 to prevent the upper layer's soil, 901 00:48:22,880 --> 00:48:25,040 sand, or small pebbles from falling inside, 902 00:48:25,120 --> 00:48:28,120 ensuring that the borewell doesn't get blocked 903 00:48:28,200 --> 00:48:29,480 - or collapse. - It shouldn't collapse. 904 00:48:29,520 --> 00:48:33,400 I can drill a new hole in the borewell and insert the pipe. 905 00:48:34,800 --> 00:48:36,320 - Yes! - You can do that. 906 00:48:36,400 --> 00:48:39,080 But there is a reason why they don't do that. 907 00:48:39,160 --> 00:48:41,160 In the market, a perforated casing is available, 908 00:48:41,240 --> 00:48:45,120 but it is 4-5 times more expensive compared to a regular pipe. 909 00:48:45,240 --> 00:48:47,120 So, people refrain from using it. 910 00:48:47,240 --> 00:48:49,800 The second thing is that the driller 911 00:48:49,880 --> 00:48:52,240 knows that this borewell 912 00:48:52,320 --> 00:48:54,760 is going to dry up after 4 years or so. 913 00:48:54,880 --> 00:48:58,320 This customer will come to me and say that this borewell was good, 914 00:48:58,400 --> 00:49:01,080 so install a deeper one next to it. 915 00:49:01,160 --> 00:49:04,480 So, they don't want to harm their future business. 916 00:49:04,560 --> 00:49:07,200 What is your solution? What do you do? 917 00:49:07,280 --> 00:49:10,640 Our solution is to insert an underwater camera system 918 00:49:10,720 --> 00:49:12,320 and conduct a borewell angiography. 919 00:49:12,400 --> 00:49:14,160 This allows you to see that 920 00:49:14,240 --> 00:49:16,000 water may have been coming from there earlier, 921 00:49:16,000 --> 00:49:17,280 but now it has dried up. 922 00:49:17,360 --> 00:49:21,640 - Similar to heart surgery, is a bypass performed... - Angiography! 923 00:49:21,800 --> 00:49:22,840 - You make a hole. - Yes, so... 924 00:49:22,840 --> 00:49:24,480 First, we conduct an angiography 925 00:49:24,560 --> 00:49:27,120 and then our patented robotic tool goes inside 926 00:49:27,280 --> 00:49:31,520 to perforate the casing pipe at an appropriate hydrogeological depth 927 00:49:31,640 --> 00:49:33,600 - by creating slits in it. - Perforate. 928 00:49:33,680 --> 00:49:35,200 - So, you have created a bypass. - Yes. 929 00:49:35,320 --> 00:49:37,080 - We perform angioplasty. - Yes. 930 00:49:37,160 --> 00:49:40,760 So that the filtered water from the top layer, 931 00:49:40,840 --> 00:49:44,520 free of sand and soil, enters the borewell 932 00:49:44,600 --> 00:49:47,880 and directly falls 200-600 feet down. 933 00:49:48,000 --> 00:49:50,120 So, the lower aquifers 934 00:49:50,200 --> 00:49:52,760 readily absorb the water like a sponge 935 00:49:52,880 --> 00:49:56,760 and we convert the existing non-performing borewell 936 00:49:56,840 --> 00:50:00,160 back into a performing asset. 937 00:50:00,240 --> 00:50:01,960 Water is flowing down through this pipe 938 00:50:02,040 --> 00:50:04,200 and then being pumped, pulling from all three layers. 939 00:50:04,320 --> 00:50:06,200 - Yes! - Have you received a patent? 940 00:50:06,280 --> 00:50:08,400 - Yes, we have a patent. - Is this the first of its kind? 941 00:50:08,440 --> 00:50:11,600 Yes, it's the first of its kind in the world, the first for water. 942 00:50:12,480 --> 00:50:15,160 There is a similar technology for oil 943 00:50:15,200 --> 00:50:17,520 but it is quite advanced and expensive. 944 00:50:17,640 --> 00:50:19,040 Who are your customers? 945 00:50:19,120 --> 00:50:21,320 Anybody and everybody who has a borewell. 946 00:50:21,400 --> 00:50:23,080 And who has less water or 947 00:50:23,200 --> 00:50:24,640 - dried up... - How do they find you? 948 00:50:24,640 --> 00:50:27,880 Either through Facebook or the website. 949 00:50:27,960 --> 00:50:30,640 We also perform many campaigns. 950 00:50:30,760 --> 00:50:34,000 - But do you sell the machine or service... - It's service. 951 00:50:34,080 --> 00:50:36,360 - You repair it and return. - Currently, it's service-led. 952 00:50:41,000 --> 00:50:44,280 if we sell machines. But we don't sell machines. 953 00:50:44,400 --> 00:50:48,960 To scale this up, we are moving towards franchising. 954 00:50:49,080 --> 00:50:52,000 - It's about the repair and upkeep of borewells. - Yes. 955 00:50:52,080 --> 00:50:52,960 - Correct? - Yes. 956 00:50:53,040 --> 00:50:55,240 - You are the only one in India who is doing this. - Yes. 957 00:50:55,280 --> 00:50:57,640 When someone's borewell gets damaged, what do they do? 958 00:50:57,760 --> 00:50:59,240 If that is the case, 959 00:50:59,320 --> 00:51:02,520 - they install a borewell. - They give up. 960 00:51:04,200 --> 00:51:07,080 What is the cost of making a new borewell? 961 00:51:07,200 --> 00:51:10,120 It can cost around Rs. 80,000 962 00:51:10,320 --> 00:51:12,160 to Rs. 18 lakhs. 963 00:51:16,960 --> 00:51:19,040 What is the structure of the rocks 964 00:51:19,160 --> 00:51:21,040 and how deep the borewell is? 965 00:51:21,160 --> 00:51:22,320 Based on that the rates are decided. 966 00:51:22,360 --> 00:51:24,520 How much do you charge for one service? 967 00:51:24,600 --> 00:51:28,480 We charge between Rs. 25,000 to Rs. 40,000. 968 00:51:36,880 --> 00:51:40,360 We have been developing the technology since 2017. 969 00:51:47,600 --> 00:51:51,200 that we are planning to expand it to Africa and Australia. 970 00:51:51,280 --> 00:51:52,880 How long did it take to recharge 4,000 borewells? 971 00:51:52,920 --> 00:51:56,240 You can say we did that in the last 2-3 years. 972 00:51:56,320 --> 00:51:58,280 You repaired 4,000 borewells, 973 00:51:58,360 --> 00:52:00,040 did all of them get fixed? 974 00:52:00,160 --> 00:52:03,560 Our success rate is around 95%. 975 00:52:10,160 --> 00:52:11,720 - after putting in the money. - Where they yielded no benefit. 976 00:52:11,760 --> 00:52:14,160 Is your lifetime revenue around Rs. 13 crores? 977 00:52:14,240 --> 00:52:17,120 Lifetime revenue would be around Rs. 8 crores. 978 00:52:18,520 --> 00:52:21,120 We charge around Rs. 40,000. 979 00:52:21,200 --> 00:52:22,400 What expenses do we have? 980 00:52:22,480 --> 00:52:26,320 It's around Rs. 12,000 approximately. 981 00:52:42,000 --> 00:52:45,080 where we have kept borewell machines and operators. 982 00:52:45,160 --> 00:52:46,600 - You take it on a truck... - Yes. 983 00:52:46,680 --> 00:52:47,760 Once you finish the job, you bring it back. 984 00:52:47,800 --> 00:52:49,880 How much revenue did you make last year? 985 00:52:49,960 --> 00:52:52,880 - Last year, we did Rs. 3.22 crores. - Wow! 986 00:52:52,960 --> 00:52:54,120 How was the year before that? 987 00:52:54,200 --> 00:52:55,560 - Rs. 2.7 crores - Rs. 2.78 crores. 988 00:52:57,920 --> 00:52:59,280 How much will you make this year? 989 00:53:07,640 --> 00:53:09,480 In 2017, we raised 990 00:53:09,560 --> 00:53:14,480 convertible debt from CIIE, which is part of IIM Ahmedabad. 991 00:53:14,560 --> 00:53:18,440 Three years ago, we raised an equity round. 992 00:53:18,560 --> 00:53:19,880 How much did you raise? 993 00:53:20,000 --> 00:53:21,480 We raised Rs. 1 crore. 994 00:53:21,560 --> 00:53:22,760 At what valuation? 995 00:53:29,840 --> 00:53:31,800 How much money do you have in your bank now? 996 00:53:31,880 --> 00:53:34,840 - We have Rs. 45 lakhs in our bank. - Rs. 45 lakhs. 997 00:53:47,560 --> 00:53:48,840 Tell us about the market. 998 00:53:48,920 --> 00:53:52,920 How many borewells are in India and how many are non-performing? 999 00:53:53,080 --> 00:53:55,360 On paper, there are 4 crore borewells. 1000 00:53:55,560 --> 00:53:57,160 - 4 crore borewells? - 4 crore! 1001 00:53:57,320 --> 00:54:01,640 Unofficially, experts suggest that there are Rs. 6-8 crore borewells. 1002 00:54:01,840 --> 00:54:05,320 - By 2030, more than 50% will go dry completely. - 54%. 1003 00:54:05,440 --> 00:54:06,960 Doesn't the government help in this? 1004 00:54:07,120 --> 00:54:08,400 The government is helping. 1005 00:54:08,480 --> 00:54:11,760 We are a part of AMRUT 2.0. 1006 00:54:20,680 --> 00:54:23,960 as one of the solutions for better recharging. 1007 00:54:24,040 --> 00:54:27,480 Through the Ministry of Urban Development, we have 1008 00:54:27,560 --> 00:54:31,400 recharged 400 borewells in Latur city, 1009 00:54:31,480 --> 00:54:34,840 where, 6-7 years ago, water had to be supplied by train. 1010 00:54:40,080 --> 00:54:42,880 According to the government's study, 1011 00:54:43,000 --> 00:54:44,760 if an area 1012 00:54:44,840 --> 00:54:48,600 is extracting more groundwater than what is being naturally recharged, 1013 00:54:48,680 --> 00:54:50,920 it is called a dark zone. 1014 00:54:51,040 --> 00:54:54,240 In the dark zone, they do not allow any new borewells to be drilled. 1015 00:54:54,360 --> 00:54:58,400 - Okay! Otherwise, borewells are legal in many places. - Yes. 1016 00:54:58,480 --> 00:54:59,760 - And illegal and in some. - Provided... 1017 00:54:59,800 --> 00:55:02,200 Provided you are also harvesting rainwater. 1018 00:55:02,280 --> 00:55:03,160 - Yes! - Correct. 1019 00:55:03,240 --> 00:55:05,040 You will also need to input water. 1020 00:55:05,160 --> 00:55:07,640 Why is the government against borewells? 1021 00:55:08,080 --> 00:55:11,920 The thing is we are trying to take out water 1022 00:55:12,000 --> 00:55:14,440 and not putting the water back. 1023 00:55:14,520 --> 00:55:18,120 Our solution is exactly on that path. 1024 00:55:18,240 --> 00:55:22,240 Taking water from the ground or putting water into the ground, 1025 00:55:25,440 --> 00:55:28,640 Yes, for the time being, it might be a good solution. 1026 00:55:28,800 --> 00:55:31,040 But this doesn't look sustainable in the long term. 1027 00:55:31,160 --> 00:55:34,080 Since you have taken the water out from below and emptied it, 1028 00:55:34,160 --> 00:55:36,640 now you are putting it back from the top and then pulling it again. 1029 00:55:36,680 --> 00:55:38,080 Eventually, the top will become empty as well. 1030 00:55:38,080 --> 00:55:40,320 When we make a hole in the borewell, 1031 00:55:40,440 --> 00:55:43,400 the water from the upper layer cannot reach inside. 1032 00:55:43,480 --> 00:55:45,280 What you're saying 1033 00:55:45,440 --> 00:55:48,680 is that a lot of water on the top layer, 1034 00:55:48,800 --> 00:55:50,400 just below the top layer, 1035 00:55:50,480 --> 00:55:52,360 is wasted because 1036 00:55:52,440 --> 00:55:55,040 it can't be extracted for use. 1037 00:55:55,120 --> 00:55:56,800 It's simply sitting there. 1038 00:55:56,920 --> 00:56:00,200 So, instead of extracting water from the lower earth, 1039 00:56:00,280 --> 00:56:02,480 you should use the water from the upper earth. 1040 00:56:02,560 --> 00:56:06,200 If the water from the top layer is not used, 1041 00:56:06,280 --> 00:56:08,520 it will eventually 1042 00:56:08,600 --> 00:56:10,640 flow downwards to the lower levels due to gravity. 1043 00:56:10,720 --> 00:56:11,760 That takes a lot of years. 1044 00:56:11,840 --> 00:56:14,600 Sometimes, it flows as a stream or spring, 1045 00:56:14,720 --> 00:56:17,640 becoming surface water, and then moves towards the sea. 1046 00:56:17,720 --> 00:56:19,640 Right? So, we are saying 1047 00:56:19,720 --> 00:56:21,720 that the water present in the upper layer, 1048 00:56:21,800 --> 00:56:23,640 which can flow towards the borewell, 1049 00:56:23,720 --> 00:56:27,000 should be used for smart rainwater harvesting, 1050 00:56:27,080 --> 00:56:28,560 directing it downwards. 1051 00:56:28,640 --> 00:56:31,040 I understood. The government is against 1052 00:56:31,680 --> 00:56:34,240 bottom earth water extraction. 1053 00:56:34,320 --> 00:56:37,560 - Absolutely. - They have no issue with upper earth extraction. 1054 00:56:37,640 --> 00:56:39,960 - No! - In fact, if they fully understand this, 1055 00:56:40,040 --> 00:56:42,040 they should be encouraged to implement it. 1056 00:56:42,120 --> 00:56:43,560 - Absolutely! - Yes. 1057 00:56:44,360 --> 00:56:45,840 What do you want from the Sharks? 1058 00:56:45,920 --> 00:56:49,080 Sharks, our model is Company Owned Company Operated. 1059 00:56:49,160 --> 00:56:51,800 But if we want to scale it, then we will have to explore 1060 00:56:51,880 --> 00:56:55,640 2-3 options like franchising. 1061 00:57:01,480 --> 00:57:03,560 So that you don't have to invest. 1062 00:57:03,640 --> 00:57:05,680 What will be your revenue 1063 00:57:37,960 --> 00:57:41,640 Yes! Our technology is being developed. 1064 00:57:41,720 --> 00:57:42,760 What? 1065 00:57:43,200 --> 00:57:47,440 In three months' time, our tool will be ready and franchisable. 1066 00:57:52,840 --> 00:57:56,200 As a pilot, we tried this, this works. 1067 00:58:01,120 --> 00:58:03,840 Vinit and Rahul, 1068 00:58:04,800 --> 00:58:08,080 I think you haven't even tried 1069 00:58:08,160 --> 00:58:10,640 the franchise business you want to start. I don't know 1070 00:58:14,520 --> 00:58:16,040 whether it will make money or not. 1071 00:58:16,120 --> 00:58:18,200 How will you set it up and manage it? 1072 00:58:18,280 --> 00:58:20,880 Unfortunately, you have not tried it, so I am out. 1073 00:58:20,960 --> 00:58:22,640 You should give it a try and grow. 1074 00:58:22,800 --> 00:58:24,400 - Thank you. - We will meet in the future. 1075 00:58:24,400 --> 00:58:26,120 - Yes. Thank you. - Certainly! Thank you. 1076 00:58:31,280 --> 00:58:35,120 Because eventually, your revenue model will be the machine. 1077 00:58:35,240 --> 00:58:38,040 You don't have control over the revenue. 1078 00:58:38,160 --> 00:58:41,000 I don't know why you need money in this business 1079 00:58:41,080 --> 00:58:42,800 and how I can help you. 1080 00:58:42,920 --> 00:58:44,640 For that reason, I am out. 1081 00:58:45,320 --> 00:58:48,320 I like the proposition. In fact, I love the proposition. 1082 00:58:48,400 --> 00:58:50,720 But the biggest issue that I am seeing 1083 00:58:50,840 --> 00:58:53,920 is that you are saying there is no risk from the government 1084 00:58:54,040 --> 00:58:56,800 because you can recharge this. 1085 00:58:56,920 --> 00:58:59,640 But I think there is a regulation risk. 1086 00:59:00,040 --> 00:59:02,400 I don't know much about this industry, 1087 00:59:02,480 --> 00:59:04,760 agriculture and government 1088 00:59:04,880 --> 00:59:06,720 to underwrite this risk 1089 00:59:06,800 --> 00:59:09,800 or understand how to measure it. 1090 00:59:09,960 --> 00:59:11,320 I think I am out for now. 1091 00:59:12,080 --> 00:59:15,960 You are looking for a capital of Rs. 75 lakhs, 1092 00:59:16,080 --> 00:59:19,640 but the use case is not clear. 1093 00:59:19,760 --> 00:59:23,040 Because your model is a cash-positive model. 1094 00:59:23,120 --> 00:59:26,880 And I don't know how I will be able to help you. 1095 00:59:27,000 --> 00:59:29,160 So, I am out. 1096 00:59:29,640 --> 00:59:31,240 But I am very happy 1097 00:59:31,320 --> 00:59:33,920 that after watching this, millions of farmers will learn 1098 00:59:34,000 --> 00:59:35,800 that they can make their borewells 1099 00:59:35,880 --> 00:59:38,200 a performing asset. 1100 00:59:38,280 --> 00:59:40,520 So, the awareness you were looking for 1101 00:59:40,600 --> 00:59:44,400 - will be solved today. So, congratulations on that. - Yes. 1102 00:59:44,480 --> 00:59:46,120 - Thank you. - Thank you. 1103 00:59:47,080 --> 00:59:49,720 Where has the government prohibited the drilling of borewells? 1104 00:59:50,200 --> 00:59:53,400 - It's in bits and pieces. - There are patches. 1105 00:59:53,520 --> 00:59:56,320 - It's banned in Delhi. - Yes, it is. 1106 00:59:56,400 --> 00:59:59,640 This means that we can't recharge there. 1107 00:59:59,720 --> 01:00:01,480 - We can do that. - We can absolutely do that. 1108 01:00:01,480 --> 01:00:04,120 - That is allowed. - Are you sure you can do that? 1109 01:00:04,240 --> 01:00:06,560 You can't drill a new borewell to take out water. 1110 01:00:06,640 --> 01:00:09,360 Are you sure that the government office won't bother you? 1111 01:00:09,440 --> 01:00:11,080 - No! - No way! 1112 01:00:11,520 --> 01:00:14,760 We have read in newspapers 1113 01:00:20,760 --> 01:00:24,120 We have to restore our ecology. 1114 01:00:25,560 --> 01:00:28,560 Second, the founder market fit might not be stronger than this. 1115 01:00:30,040 --> 01:00:33,040 There are very few people in the country 1116 01:00:33,160 --> 01:00:35,160 who can even think of this business, 1117 01:00:35,280 --> 01:00:37,800 make a product 1118 01:00:37,960 --> 01:00:40,560 and generate a revenue of around Rs. 5 crores. 1119 01:00:41,160 --> 01:00:43,160 But there is a lot of risk in this business. 1120 01:00:43,240 --> 01:00:46,360 There is still a long journey ahead in this business. 1121 01:00:47,840 --> 01:00:50,960 So, by keeping that risk in mind, I want to give you an offer. 1122 01:00:51,280 --> 01:00:53,720 [music playing] 1123 01:00:54,440 --> 01:00:58,240 I'll invest Rs. 75 lakhs for 10% of the company. 1124 01:01:03,120 --> 01:01:05,480 We would like to give you a counteroffer. 1125 01:01:05,560 --> 01:01:06,760 Yes, tell us. 1126 01:01:08,160 --> 01:01:12,080 Rs. 75 lakhs for 2.5% equity. 1127 01:01:15,160 --> 01:01:17,360 At that valuation, I would not do it. 1128 01:01:17,440 --> 01:01:18,520 - Sure. - Okay. 1129 01:01:18,600 --> 01:01:20,040 I respect your offer. 1130 01:01:20,120 --> 01:01:22,400 - Wish you all the best. - Very nice pitch. Good luck! 1131 01:01:22,600 --> 01:01:24,520 - Do well. - Thank you. 1132 01:01:26,600 --> 01:01:28,760 [music playing] 1133 01:01:37,880 --> 01:01:40,160 [music playing] 1134 01:01:44,080 --> 01:01:46,960 Welcome to ACKO Change Makers, where we really welcome change. 1135 01:01:47,080 --> 01:01:50,120 We saw the beautiful portrayal of it on our change makers wall. 1136 01:01:54,440 --> 01:01:57,040 Our change makers of the day are Rahul and Vinit. 1137 01:01:57,160 --> 01:01:58,960 - How are you, sir? - Excellent. 1138 01:01:59,040 --> 01:02:01,800 I saw your pitch. You are genuinely doing a good thing. 1139 01:02:01,880 --> 01:02:04,160 What you are doing is important. Our country needs it. 1140 01:02:04,280 --> 01:02:07,280 - You are working on the quantity and quality of water. - Absolutely! 1141 01:02:07,400 --> 01:02:10,560 We know how important this is for farmers. 1142 01:02:10,640 --> 01:02:13,840 You are doing very important work by increasing the productivity 1143 01:02:13,960 --> 01:02:16,120 of their borewells and boosting farm output. 1144 01:02:16,200 --> 01:02:19,000 I have a question for you on behalf of the audience watching. 1145 01:02:19,080 --> 01:02:21,640 What change can they bring in their day-to-day life 1146 01:02:21,760 --> 01:02:24,680 to conserve or harvest water better? 1147 01:02:24,960 --> 01:02:27,920 A lot of people visit restaurants 1148 01:02:28,000 --> 01:02:30,000 and ask for a glass full of water, 1149 01:02:30,080 --> 01:02:33,320 - but they drink half of it and throw the rest. - Yes. 1150 01:02:33,400 --> 01:02:35,880 Make such small changes. 1151 01:02:35,960 --> 01:02:38,440 If you need half a glass of water, 1152 01:02:38,520 --> 01:02:40,480 then that is what you should ask for. 1153 01:02:40,560 --> 01:02:43,840 Because the water that comes is sourced from far away, 1154 01:02:43,920 --> 01:02:46,920 the government has to treat it extensively. 1155 01:02:47,000 --> 01:02:48,840 And when you receive it through pipes, 1156 01:02:49,040 --> 01:02:51,040 a lot of energy is consumed in the process as well. 1157 01:02:51,080 --> 01:02:55,440 There's a connection between water and energy that we don't always see, 1158 01:02:55,520 --> 01:02:57,880 but it is always present. 1159 01:02:58,000 --> 01:03:01,120 If you live in an apartment, you need to pump water 1160 01:03:01,200 --> 01:03:03,760 from the ground to the tank on the top. 1161 01:03:03,840 --> 01:03:07,120 If you are wasting half a glass of water, 1162 01:03:07,200 --> 01:03:11,120 then instead of wasting it, pour it on a plant 1163 01:03:11,200 --> 01:03:13,680 or use it for something else. 1164 01:03:13,760 --> 01:03:14,760 But don't throw it away. 1165 01:03:14,800 --> 01:03:18,240 If you do, it will end up in the sewage treatment. 1166 01:03:18,320 --> 01:03:20,440 - Yes. - Then, the load on sewage treatment will increase. 1167 01:03:20,480 --> 01:03:22,000 You gave a good answer. 1168 01:03:22,120 --> 01:03:24,400 You are bringing an important change. A crucial change. 1169 01:03:24,480 --> 01:03:26,560 - We really appreciate the change that you are bringing. - Thanks. 1170 01:03:26,600 --> 01:03:29,560 Similarly, ACKO with its revolutionary offering, 1171 01:03:29,680 --> 01:03:31,640 is bringing a change in the insurance landscape. 1172 01:03:31,800 --> 01:03:34,160 While buying a car, just buy a car from the showroom 1173 01:03:34,320 --> 01:03:35,880 and not car insurance under pressure. 1174 01:03:35,960 --> 01:03:40,120 Buy car insurance from ACKO and save Rs. 36,000. 1175 01:03:40,440 --> 01:03:42,480 We want to appreciate your change 1176 01:03:42,680 --> 01:03:44,760 and give you a gift from Shark Tank and ACKO. 1177 01:03:45,720 --> 01:03:46,800 Thank you. 1178 01:03:50,000 --> 01:03:51,360 [camera shutter clicks] 1179 01:03:56,880 --> 01:03:58,960 Jaquar presents Bringing Good Ideas To Life. 1180 01:03:59,040 --> 01:04:02,080 We got to see a new wave of entrepreneurs in Shark Tank India. 1181 01:04:02,160 --> 01:04:05,440 Entrepreneurs who are setting new trends with their ideas 1182 01:04:05,640 --> 01:04:07,600 and solving major challenges. 1183 01:04:07,680 --> 01:04:09,720 Some are working to organise their industries, 1184 01:04:09,800 --> 01:04:13,040 while others are creating new opportunities and categories. 1185 01:04:13,120 --> 01:04:14,800 Just like our sharks. 1186 01:04:14,920 --> 01:04:16,400 Can't recall? 1187 01:04:16,600 --> 01:04:18,760 No worries, let's take a look. 1188 01:04:19,600 --> 01:04:21,480 [upbeat music] 1189 01:04:25,360 --> 01:04:27,400 'I interacted with textiles' 1190 01:04:27,520 --> 01:04:29,880 'and created a beautiful Sargam with them.' 1191 01:04:30,640 --> 01:04:32,520 'Would you believe me if I told you' 1192 01:04:32,640 --> 01:04:35,880 'this was handcrafted by Indian artisans?' 1193 01:04:35,960 --> 01:04:39,520 'E-textiles or electronic textiles are fabrics' 1194 01:04:39,640 --> 01:04:43,080 'embedded with electronics to make them interactive.' 1195 01:04:43,160 --> 01:04:46,880 'Fantastic that you're bringing such a new concept to India.' 1196 01:04:46,960 --> 01:04:48,000 'What is your dream?' 1197 01:04:48,080 --> 01:04:51,200 'If we fast forward 10 years, what does success look like?' 1198 01:04:51,280 --> 01:04:54,920 'When we talk about smartwatches, Apple comes to mind.' 1199 01:04:55,120 --> 01:04:56,720 'Tomorrow, if we talk about e-textiles,' 1200 01:04:56,800 --> 01:04:59,480 '- I want Anuvad to be the first name people think of. - Fantastic!' 1201 01:05:00,200 --> 01:05:03,280 'Singh Dental Care is a super speciality chain of dental clinics' 1202 01:05:03,360 --> 01:05:07,000 'providing standardised dental healthcare' 1203 01:05:07,080 --> 01:05:08,600 'at affordable prices' 1204 01:05:08,720 --> 01:05:11,560 'by specialised dentists, with full transparency.' 1205 01:05:11,680 --> 01:05:14,720 'Whether a patient is rich or poor, we charge the same procedure.' 1206 01:05:14,800 --> 01:05:17,880 'My whole idea is that if I want to serve the masses,' 1207 01:05:17,960 --> 01:05:19,880 'I need to make healthcare transparent,' 1208 01:05:20,080 --> 01:05:21,680 'relatively affordable,' 1209 01:05:21,760 --> 01:05:24,240 'and standardised by specialists.' 1210 01:05:24,360 --> 01:05:27,040 'I want to provide people with a great user experience.' 1211 01:05:27,560 --> 01:05:31,200 'Nanighar is an online, app-based food service' 1212 01:05:31,280 --> 01:05:34,400 'that delivers home-cooked meals, made by local mother chefs,' 1213 01:05:34,520 --> 01:05:36,600 'to your office or home.' 1214 01:05:36,720 --> 01:05:39,440 'And this platform gives every mother' 1215 01:05:39,560 --> 01:05:41,440 'an identity, a recognition.' 1216 01:05:41,520 --> 01:05:43,080 'The food is really tasty.' 1217 01:05:43,440 --> 01:05:44,680 'Thank you.' 1218 01:05:44,760 --> 01:05:47,960 '- We didn't start this just for business. - Okay!' 1219 01:05:48,080 --> 01:05:50,520 'This is for women empowerment.' 1220 01:05:51,320 --> 01:05:54,320 'Fitelo is a weight loss platform that helps you achieve' 1221 01:05:54,400 --> 01:05:58,240 'a fit and healthy lifestyle through an app.' 1222 01:05:58,400 --> 01:05:59,680 'This is what we used to look like.' 1223 01:05:59,720 --> 01:06:01,280 'Oh, wow!' 1224 01:06:01,360 --> 01:06:02,960 - '- That's you on the left? - Yes.' 1225 01:06:03,040 --> 01:06:04,040 'Unbelievable!' 1226 01:06:04,080 --> 01:06:06,960 'When I was 17, I weighed 118 kilos.' 1227 01:06:07,040 --> 01:06:10,400 'People called me 'fat' more than they called me by my name.' 1228 01:06:10,480 --> 01:06:12,760 'If you haven't been through it, you wouldn't understand.' 1229 01:06:13,840 --> 01:06:15,080 'We've created' 1230 01:06:15,160 --> 01:06:17,480 'a unique powdered formula with' 1231 01:06:17,600 --> 01:06:20,240 'expert nutritionists and food technologists' 1232 01:06:20,320 --> 01:06:22,360 'that adds vitamins, minerals,' 1233 01:06:22,480 --> 01:06:23,800 'fibre, probiotics,' 1234 01:06:23,920 --> 01:06:26,680 'and Ayurvedic herbs to your food' 1235 01:06:26,800 --> 01:06:29,640 'without changing its taste, colour, or smell.' 1236 01:06:29,760 --> 01:06:31,360 'You fooled us.' 1237 01:06:31,440 --> 01:06:33,600 'We're actually fooling everyone.' 1238 01:06:33,680 --> 01:06:35,280 'I love this, revenge on the kids.' 1239 01:06:35,360 --> 01:06:36,600 'Yeah!' 1240 01:06:37,040 --> 01:06:39,360 'Tribalveda doesn't just process Java plum,' 1241 01:06:39,440 --> 01:06:42,840 'but also seasonal fruits like custard apple' 1242 01:06:42,920 --> 01:06:44,600 'to create products.' 1243 01:06:44,680 --> 01:06:46,640 'Right now, we're working with' 1244 01:06:46,720 --> 01:06:49,800 'over 5,000 tribal women in Rajasthan,' 1245 01:06:49,880 --> 01:06:53,520 'processing nearly 5,00,000 kilos of wild fruit every year.' 1246 01:06:53,600 --> 01:06:56,480 'We want to create employment opportunities' 1247 01:06:56,560 --> 01:06:58,840 'for our tribal communities.' 1248 01:06:58,960 --> 01:07:02,280 'With your talent, you've made it to Shark Tank today.' 1249 01:07:02,400 --> 01:07:04,760 'So I just want to congratulate you,' 1250 01:07:04,840 --> 01:07:05,880 'what an incredible journey.' 1251 01:07:05,880 --> 01:07:09,360 'People across India will be inspired after seeing you today.' 1252 01:07:10,160 --> 01:07:12,000 [heroic music] 1253 01:07:14,040 --> 01:07:16,120 Every pitch has proven one thing. 1254 01:07:16,400 --> 01:07:18,760 Proudly Made in India for the world. 1255 01:07:19,160 --> 01:07:20,400 Just like Jaquar. 1256 01:07:35,800 --> 01:07:39,280 The question we've received is from Bharat, 35 years old. 1257 01:07:51,320 --> 01:07:53,480 Bharat, great question. 1258 01:07:53,560 --> 01:07:56,240 Many times on Shark Tank, 1259 01:07:56,320 --> 01:07:59,000 we see multiple companies from the same category. 1260 01:07:59,080 --> 01:08:01,840 Whether it's home care or makeup, 1261 01:08:01,920 --> 01:08:04,720 - which we've had quite a few of. - Yes. 1262 01:08:04,800 --> 01:08:07,520 People often think 1263 01:08:07,600 --> 01:08:09,600 we won't invest in competitors 1264 01:08:09,680 --> 01:08:11,600 or in companies competing 1265 01:08:11,680 --> 01:08:14,880 with our co-sharks' investments. But that's far from the truth. 1266 01:08:15,040 --> 01:08:18,120 For example, we've invested in two makeup companies. 1267 01:08:51,200 --> 01:08:54,560 Well, great question. And yes, that's it. 1268 01:08:54,720 --> 01:08:57,000 - Thank you so much for the answer. Great insight. - Thank you. 1269 01:08:57,040 --> 01:08:59,840 See you next time on Ask the Shark with a new question and a new shark.