[theme music playing]
Sharks, this balloon looks so beautiful, doesn't it?
Wait, what? This balloon is losing air.
Sharks, our skin is like this balloon.
- Oh no! - With age, pollution,
stress and chemical-filled food,
it becomes lifeless just like this deflated balloon.
Sharks, I've been a model in the past.
I have faced these issues.
Creams and serums have their limitations.
But I wanted a solution
which fixes me from within.
Like supplements?
General supplements are widely available in the market.
But what about targeted nutrition supplements
for skin and hair which fixes you from within?
Sharks, we are siblings from Delhi who will keep fighting.
Let's talk about Beautywise.
It is an advanced supplement brand
for skin, hair and body.
designed to deliver both powder-based
and advanced marine collagen for anti-ageing.
We are not just customers' but also dermatologists' favourite brand.
Today, more than 1 lakh customers
trust us and have consumed Beautywise products.
And over 1,000 cosmetologists and dermatologists
Through Beautywise, we aim to educate people
to be proactive
and become the best, most beautiful version of themselves.
Sharks, today, our ask is
Rs. 1 crore for 1.5% equity in Beautywise.
- So, let's approach beauty... - Wisely!
Awesome! Welcome to the tank.
- Thank you. - Thank you!
- Beauty and wise, Anousha. - She left nothing for me.
- And so on, and so forth, Shreyansh! - And et cetera.
I've been in the startup ecosystem for around 15 years.
First, it was Proptech, then Healthtech,
followed by Foodtech. After that came Edtech.
Then, in 2021, it was skincare and D2C brands.
- This year, supplements are just exploding. - Is it?
Our friend, Namita, has launched her supplements brand called Arth.
[laughing]
Thank you, Vineeta.
So, did you launch this after seeing all the momentum
or were you already thinking about it?
And how are you different from the rest?
This started with a personal challenge
when I used to be a model.
Back then, due to excessive hair and makeup,
an erratic schedule, and all those factors
were damaging my skin.
I tried various creams and serums,
and while they helped, the results weren't dramatic.
My friends used to travel to foreign countries
and trust the ingredients, collagen
and other supplements available there.
But there were no brands in India that I could rely on,
expecting good results while also ensuring the ingredients were safe.
How long did you model for
and when did you experience this?
I was a model till 2017.
We launched this brand in 2020-2021.
Which college did you study at, Anousha?
I completed my schooling at DPS R.K. Puram.
- Oh! - Nice!
- There are three people from DPS R. K. Puram. - Really?
Yeah!
After that, I did my BCom Honours from Kirori Mal College.
I worked at PWC.
I did my MBA at Symbiosis, Pune.
[laughing]
Then, I secured a college placement
as a management trainee with Whirlpool.
After that, there is a Chinese conglomerate called TCL.
When they launched their televisions in India,
I was part of their core team.
- You quit and started Beautywise. - Yes!
In 2021, Anousha had an idea,
along with premises and hypotheses.
We analysed the market size, looked at what was currently available,
and considered what could happen in the future.
And in 2019, before the supplement mushroomed into a product,
Anousha had a lot of clarity about
what collagen is
and how you can take care of yourself from within.
So, I wanted to transform this
in-depth consumer knowledge into a business with her.
How old are you? You have a lot of work experience.
35 years old.
35 years? This means collagen worked for you.
- You are his older sister. - By five years.
Oh my God! You look like you are 18.
- Thank you! - Just like Ritesh.
- The medicine is working. - Oh my God!
- So true. - He is actually 18.
[music playing]
Okay!
Hey, leave some for us.
Okay!
Okay, I'll check Skin Repair. Blueberry!
Sorry, Kunal!
Nothing is left for me. Thank you!
What is your popular product?
The most popular product is Skin Brilliance.
What is collagen?
Collagen is an animal-based protein.
It is the most abundant protein in our skin and body.
Proteins are long chains of amino acids.
When they are broken down, the body is able to consume them.
That is called peptide or hydrolysis,
which occurs through an enzymatic action.
What happens is that the molecules become so small
that your body can absorb them,
utilise them, and transport them into the blood.
So, basically, peptides are a smaller form of protein.
- Correct. - But it's all amino acids.
- Peptides increase overall absorption. - Correct.
- They enhance absorption. - It's more targeted.
It's more targeted
and it is the only thing that the body can utilize.
- You claim 'weight loss'. - Yes!
I think I have a little problem with that.
But now, they are injecting this at kitty parties,
- weddings and parties. - Yes.
And it has its side effects for people who don't need it.
and we've also developed a product.
But weight management
is a more realistic, truthful, and authentic approach.
You can't claim weight loss.
I can make this claim
because it is supported by clinical trials
that show a weight loss of 1.4 kg
over a period of 2 months with a sample size, and not just one trial.
I'm talking about 6 trials.
I am talking about the patented B420 ingredient used in this.
I'm excited to share the research with you.
Do you have any data on how much weight has been lost? - Yes.
- 1... - What is the endpoint of the trial?
Abroad. On average, there is a body fat loss
of 1.4 kg, where your muscle mass is maintained,
and only 1.4 kg of fat is reduced.
There is a measurable difference in your waist circumference.
- So, it... - How many patients were part of this trial?
- I have a question regarding your product. - Yes.
Skin Brilliance is your top-selling product, right?
If someone starts consuming it,
for how long
- in their... - Optimal results in 2 months.
But they start seeing results in 30 days.
How long should it be used?
Continuously? For a lifetime?
Or take it for 2-3 months and then discontinue.
If you want to continue, then you should take a break of 1 month.
And its effects will start wearing off in six months.
Shreyansh and Anousha,
So, where have you reached now?
We began with Apollo Pharmacy,
where we achieved sales of Rs. 50 lakhs in the first year.
Is this FY22?
This is FY22.
- What about FY23? - Rs. 2.2 crores.
Oh, very nice.
- FY24? - Rs. 6.7 crores.
What is it this year?
- We will do Rs. 14.5 crores. - Oh!
On Rs. 50 lakhs, we had a 7% EBIT.
Very good!
And at what valuation did you raise this?
- Rs. 35 crores pre-money and Rs. 42 crores post - Pre-money.
- Which year? - February, this year.
The largest and the oldest skin clinic we cracked...
- Which one? - Kaya Skin Clinic.
It did good business, and repeat sales started coming in very well.
After a time period,
the skin clinics started launching their collagen supplement.
But our products stand out.
They're still with Kaya and continuing to serve customers.
We changed our strategy completely
- and started e-commerce. - Okay.
E-commerce contributed 24% in Q4
of the previous financial year.
but now we've reached Rs. 1.5 crores in this quarter.
- 6% is pharmacies and trade. - Okay!
38% is e-commerce
and 6% is D2C.
Let's talk about unit economics.
Can you tell us the average order value and gross margin?
Rs. 1250 is the net of everything.
The money that comes in our bank.
Hold on!
This is almost 35%-40%.
This product retails for Rs. 3,000.
Then how is your average Rs. 1,250?
Because that is the MRP.
This is after deducting the margin
- by selling it to the skin clinics. I sell it to them... - Okay!
What is the partner margin?
It varies from 40% to 50%.
Sometimes, we crack 30% also now.
Now we started cracking even 25%.
And then, our COGS is Rs. 450,
which gives us a gross profit of Rs. 800.
Rs. 50 is our shipping.
Rs. 100 is e-commerce commissions and marketing is Rs. 450.
Rs. 80 is salaries and Rs. 20 is all other expenses.
We are left with Rs. 100, and Rs. 10 of that goes into R&D.
So, Rs. 90 is your EBITDA.
No! I...
- What else is left? - What else?
My EBITDA is Rs. 75.
We will figure out Rs. 15.
How much cash do you have in your bank?
Rs. 2.75 crores.
Tell me one thing, Anousha and Shreyansh.
Everything is going well. The business is doing good.
You've nailed marketing.
You are doing marketing, the products are great,
and you're seeing the demand.
There's growth happening, and D2C is performing well.
What problem could you face in the long term in this business?
I won't say it is a problem.
It's evident what we weren't able to clear.
We haven't ventured into D2C.
Your challenge will be the market size, which is very limited.
- If I need to spend Rs. 100 daily... - This is premium.
On hair and skin improvement,
how many people in India can afford that?
You are selling it for Rs. 3,000.
- It cost Rs. 450 to make it. - Yes.
The gross margins are unheard of.
- If I am your competitor... - Yes?
- And you have many competitors. - Yes.
I will buy this product for Rs. 450
and sell it in D2C for Rs. 1,000.
That is how I will scale. Why would I...
You won't have any foundation left to compete.
We have exclusive technology.
Contractual by the manufacturer.
- He's the only manufacturer who's building it. - No!
This is made in India. But the US company
- will distribute it to everyone. They've done trials. - They will.
So, the molecule is the secret, not the manufacturer.
No! This capsule is a probiotic.
The release is delayed in your intestines, not in the stomach.
It doesn't get broken down by acid because of the technology.
It's a coating of LCLT
You are spending Rs. 450 on marketing.
- Is this all on D2C? - No, sir.
Where are you spending it?
You can say, we also include listing fees
for offline channels.
Out of Rs. 450, how much do you spend on D2C?
In D2C, my cost of acquisition is Rs 600.
- Because it is being pushed. - Correct.
You are giving a lot of margin.
Around Rs. 1,600, plus listing fee.
This makes it very profitable for them.
They're bringing in more income than
what they get from each customer for a treatment.
In the online space, if we look at the churn,
it will be quite high.
- The adherence in such a category is quite low. - Yes.
And in this situation, you'll have to keep pushing the customer
- to continue making purchases. - Yes.
You said you need to use the product for around 5-6 months
and then take a break. A customer will rarely
keep paying Rs. 3,000.
- This is not the only product they are consuming. - Yes.
They are consuming more similar products.
They are also consuming prescribed medicines.
There are a lot of expenses in a household.
As the scale goes up, you mentioned it will touch Rs. 14 crores.
When it becomes around Rs. 40 crores,
you will see that there is no money left to grow the business.
Offline, the toughest profession
to convince to give their patients...
We are talking about Tier 1, the crème de la crème
dermatologists and cosmetologists.
Convincing them, bringing scientific dossiers,
hiring people, conducting research
and doing actual testing,
all to educate the customers.
Shreyansh, stop right here.
- I have been quiet for quite some time. - Okay!
I absolutely agree with Kunal.
I've been running a derma division
for the last 15 years at Emcure.
I know how things operate in several clinics.
The product is for Rs. 3,000 and the clinic gets Rs. 1,800.
That is a very big incentive.
You call them dispensing clinics.
That is the reason why the sales are happening.
And the day you reduce this attractive margin,
that is their revenue,
your sales will drop by 50%.
I disagree with the notion that this product is being pushed.
I want to invite you to visit Kaya Skin Clinic,
Apollo Pharmacy and ask them about Beautywise's collagen...
But Kaya already has their products now.
- Ask how their selling experience has been. - Only collagen capsules.
What is their level of knowledge
and how it has benefited their customer.
See, Shreyansh and Anousha, you achieved sales of Rs. 14.5 crores.
- My compliments to you. - Thank you!
I really like the packaging and all.
You know, the way you've designed the capsule.
You are gorgeous at 40.
You are the best brand ambassador. Get on Instagram and explode it
- as the face of the company. - Thank you!
- But unfortunately, I know this space really well. - Right!
And that's why it's important to implement the insights
and guidance I shared with you.
We also have supplements in our D2C brand.
- But we are not saying weight loss. - Yes.
So, for these reasons, my comfort level is a bit low with the product.
For today, I am out.
- But I wish you the best. - Thank you so much.
- Thank you for the valuable insights. - Thank you!
Shreyansh and Anousha. Firstly, I really like you, Shreyansh.
Your depth of understanding,
like how you're thinking strategically
- about building a profitable business. - Thank you, ma'am.
And your product understanding is truly fabulous.
Because of the fact
that the cost of making is so low,
right now, this category with so much competition
is ripe for disruption.
So, someone will come along who will do direct-to-consumer,
eliminate middlemen,
educate everyone online,
and sell a product that costs Rs. 450 for Rs. 1,000.
And make it a Rs. 1,000 crore business.
If you don't pivot soon...
- If we don't pivot. - How to create a differential line for clinics
- and a differential one for D2C? - Yeah!
- Yes. - But think about that. I am out for now. Good luck.
We will be that Rs. 1,000 crores brand.
- Will that be you? - Absolutely!
There is one thing I am still debating in my mind,
which is that while it has significant benefits
- and you said that there are no side effects. - Yes.
You know that this is never completely true.
Everything has consequences.
- I think I will still take a bet on you. - Oh!
- But with a condition. - Yes.
We will carefully review your clinical trials again
with due diligence
- to understand their implications and study them thoroughly. - Right!
But the valuation will remain the same as in your previous round.
Rs. 1 crore for 2.38%.
I think you are one of the smartest founders.
Your first smart move was
to take exclusive rights to your technology.
You moved to offline.
I don't agree with Vineeta, Namita or Kunal.
If you pay the retailer, he will sell your product.
I mean, what is the issue?
You are making the money and so are they. I am fine with that.
In the beginning, new companies have to do all this.
That's a very smart move.
- You played it smartly. - Thank you so much.
And I'll tell you where I can help you.
I want you to reduce your marketing spends
by spending more on the brand.
- Yes! - So, my offer to you is a closure offer.
Rs. 1 crore 3%.
We need to focus a lot on brand building.
Since the strength you've built in your channel
so far needs to be solidified, and a moat has to be created around it,
ensuring that no one can replace you in the future.
- Yes! - If you want to reduce your marketing costs for online,
- you need to create a brand again. - Absolutely!
I have good experience in brand building.
I have invested in many companies that have become huge brands.
So, I have an offer for you.
I will invest Rs. 2.15 crores at your last round's valuation for 5%.
We have a counteroffer
and that is open for everyone.
Rs. 3 crores at a Rs. 50 crores valuation,
Deal? Deal accepted?
I am also okay with Rs. 3 crores at Rs. 50 crores valuation.
Rs. 3 crores at 6%. You can say, 'deal accepted'.
Deal accepted, Aman.
- Yes! - Rs. 3 crores.
Because I flipped the cart.
[laughing]
- Because he what? What did he say? - There we go.
I flipped the cart.
- Good job! - Thank you so much.
We are going to do fabulous work with you.
- We are very excited. - So excited!
You guys are smart! You chose the smart Shark.
[laughing]
See you! Bye!
Honestly, we came to raise Rs. 1 crore
but ended up raising Rs. 3 crores.
- And that too... - At a brilliant valuation.
- And that too from my favourite person, Aman. - Yeah.
The conviction that Aman showed us is also crucial.
It shows that the investor truly believes in your brand
and is willing to help us when we need it.
- We got that kind of vibe from Aman. - Exactly!
Hello, Shreyansh and Anousha.
- Hello! - How was the experience?
- It was amazing! It was like a thriller movie. - Oh!
- They started fighting. - Yes.
Oh God! It was fun. We kept saying 'yes'.
- how can we be better? - Come on, Aman! Correct everyone.
- Thank you! - Amazing! They were...
It was the best possible scenario for you.
- Right! - Yes, absolutely! We were here to seek Rs. 1 crore,
but we got Rs. 3 crores and we have Aman with us.
So, we are very happy and very satisfied.
- Just saying, you were here for Rs. 1 crore. - Yes.
So, let me borrow the rest.
I need it.
The thing is, with me,
- no matter what I wear... - Right!
I can't show that I have the money.
- Understand? That is the issue. - Yes.
- This is the issue. - The poor mindset,
I still can't shake the poor mindset.
- But... - Oh God!
- Amazing! It was amazing! Your energy was great. - Thank you!
- You should celebrate, so I thought of having something sweet. - Yes.
- But you are health conscious, so... - Oh my!
Let's look for healthy options.
I opened Swiggy Instamart and I found the options.
It was delivered in 10 minutes.
- Wow! - Oh, wow!
- Thank you so much! - Thank you!
This is for you.
Great! Let's have something sweet
- with Swiggy. - Sure! I ordered healthy ice cream and sweets.
- Amazing! - Let's eat together.
- We should! Let's eat together. - Done!
Friends, don't suppress your desires. Order what you want.
You have one life, so enjoy it.
Order from Swiggy Instamart.
You get everything here and it gets delivered in 10 minutes.
Order now!
[theme music playing]
Bengaluru, Rahul! We are from Bengaluru.
You must be wondering, how can Rahul forget his city's name?
Or, if you've met people a few times and forgotten their names,
please raise your hands.
Looks like the room is cognitively strong.
But let's tell you a little bit more about it.
Now, let me tell you something.
This is all a part of normal ageing.
This means that your cognitive skills
like attention, memory and focus
decline with age.
But these things that look normal, might not be so normal.
After the age of 40, the human brain shrinks
by 5% in volume every 10 years.
we call it mild cognitive impairment or MCI.
In advanced stages, it can lead to dementia.
Much like pre-diabetes comes before diabetes,
mild cognitive impairment is the stage that precedes dementia.
That's why it's very important that all of you
get your cognitive assessments done regularly.
That is why we bring to you Ivory.
Ivory is a neuroscience-based gaming app
which assesses your cognitive skills
and helps maintain and track
your cognitive health.
and reviewed by our clinical team,
which includes medical doctors and neuroscientists.
From our recent product launch, we discovered
that people are prepared for this product.
On average, spends more than 10 minutes on our platform.
To conclude, Sharks, if you can get your liver,
kidney, and heart checked,
don't forget to have your brain tested as well.
Because every moment counts when it comes to memories.
I am so happy!
My compliments to Issac and Rahul.
You are raising awareness
about such a crucial topic.
By learning Sudoku,
new languages, and musical instruments,
we can boost our cognitive health.
- Neuroplasticity, right? - Yes!
Rahul and I were raised by single parents.
My parents separated very early, I was brought up by my father.
Rahul lost his mother when he was in his early 20s.
- Sorry to hear. - My father was diagnosed with Parkinson's disease.
- which do not have the ability to reverse the condition. - Correct.
I was working in Mumbai and Delhi.
My dad was in Kerala. I've witnessed this problem.
Rahul has had his experiences.
Can you tell us where you worked in Mumbai and Delhi?
Also, what are your qualifications?
I worked as Head of Marketing for Puma.
Issac, what did you do before that?
Before that, I worked in a sports marketing company.
And prior to that, I was the Sales Manager for HT Media.
We've met.
- We met at the Okhla office. - Many years ago.
Okhla office of Snapdeal?
- Of Snapdeal. Yes! - Yeah!
They used to be one of our biggest customers.
- Okay, fantastic! - Oh, for Puma?
- Yes. - Rahul!
I spent my childhood in Kerala.
Post grade 12, I moved to NIT Rourkela for my graduation.
It was for Mechanical Engineering. But I had no interest in it.
Back then, I had an interest in coding, and there was an IT train
during placements.
I got on one of those trains and I never looked back.
I worked at IBM for 4 years.
After that, I did my MBA
from SP Jain School of Global Management
at Singapore and Dubai campuses.
And I also decided that I needed to be closer to him to look after him.
So, I decided to shift my career there
and for four years I was working in Dubai.
My work primarily involved account management roles.
But my heart was always in tech.
During that time, I got married, so I returned to India.
I've been working in India since 2015.
I always aspired to be an entrepreneur
because of all the success stories in the Indian market.
A program was starting in India for the first time.
Basically, it's a co-founder matching program
for people like Issac and me to meet.
- What are you saying? Did you both meet in a program?
- Yes. - Both of you were strangers.
We met each other in 2022 for the first time.
I never heard of such a program.
The Antler platform was open,
It's organic. They don't say,
'Rahul is best for you.'
- No! There is no course. - There is no course connect.
- That is not the case. - That's incorrect.
Was there anyone else from Kerala?
You're right, Aman! The first thing we connected over
was our love for Kerala food.
Something common...
- Yes! - That is one common string.
- There are multiple other... - Could it be your family
- situation? - Exactly! That was a very big common factor.
Findyourcofounder.com could be a new business.
- 'Cofoundergetsmarried.com'. - Yes!
Why Ivory?
Ivory because it's a very resilient element of nature.
It's also a hat tip to the state both of us come from.
Elephants! Kerala!
Okay! Tell us how Ivory came to be.
The irony is that both of us
contracted Covid during that week at Antler.
- Really? - So, we couldn't meet anyone else.
That is when I came to know that Rahul
wants to make a product to connect grandfathers and grandchildren.
I told him that I wanted to make a product for family remembrance.
Because when my father passed away,
I had very few memories to go by.
So, that is how our conversation started.
We thought that our target group was the same,
so we should give it a try.
Our first year was full of failed experiments.
Back then we didn't have funding.
We regularly launched our product concept,
ran tests on Facebook, and checked if people were ready to pay.
We did a story-writing program
and a painting program.
We taught Sanskrit to people and solved their tech problems.
Everything for 55 years and older.
As we continued, we eventually moved towards wellness.
We held an open Q&A session with a neurologist one day
and it turned out to be our highest-attended session.
Around 25 people showed up and we charged them.
When we asked why they attended.
They told us their memory was declining.
"Why does this problem exist?"
"I've seen it in my family."
"I've seen a friend. We don't want it to happen to us."
That's when we realised there was a need for this product.
It meant there was a demand constraint.
When we went a little deeper,
we realised the West was more advanced than us at all this.
They have cognitive testing, cognitive gaming,
neuroscience assessments and others.
This happens in India only on pen and paper.
Then we realised we needed to head in this direction.
So, this is for everyone.
- You recommend this for anyone who is above 40 years old. - Yes.
- Not just for those families. - What is this though?
- Give us a demo. Let us understand in detail. - Yes, please.
The moment you log in to the app,
you'll see simple games, puzzles as well as brain workouts.
We encourage users to first create a cognitive profile.
There's a very simple test with five neuroscience-based games.
In this game, you need to click
on the biggest number or the biggest circle.
However, the instructions constantly keep changing.
It will measure your processing speed and accuracy.
Let's make this simple game a little bit more complex.
In this, the user has to use both their fingers
to do two tasks at once.
This measures their divided attention
or their ability to multi-task.
Once you finish the test,
we'll tell you your actual age and cognitive age.
- Oh, no! - And more importantly,
we tell you which of your domains are doing well.
This is the free app.
Our paid product is an FDA-registered assessment
- Just Q and A. - Self serve.
No, not Q and A. This...
The tests I showed you...
- For Rs. 1,600 and Rs. 2,200. - Yes.
That comes with 17 games
and is preferred by working professionals.
They don't need to speak to anyone.
They see the report, understand it and are done.
When do neuropsychologists come in the picture?
We identified a demand among older people.
They want to speak to a qualified neuro counsellor
to help them interpret their results.
- So, we currently have two SKUs. - Okay.
Do you make your own native games or hire a third-party publisher?
We're both MBA graduates.
If we had to offer a complete gaming solution,
we'd have taken a couple of million dollars and a lot of time.
Here's what we did.
We engaged with a partner
who is renowned for creating
neuroscience-based games and assessments.
The name of the partner is CogniFit.
They have an FDA-registered assessment.
Do you pay them?
We made a free deal with them in the first year,
but going forward, we've to give them a license fee.
So, the games are theirs.
No, there are three types of games.
One is assessments which measures specific skills,
which is theirs.
Then we have free playing games.
We have about 50 games
out of which we bought and customised around 12 games
and currently offer them,
which are lesser cognitively inclined
- but also neuroscience calibrated. - Alright.
The other games which... Um...
We have actually borrowed it from them
to start testing which game does better.
- On the basis... - So, more or less, all the content is theirs.
- That... - 70%.
- 70% is currently theirs. - Yes.
After that, you could have another monetisation stream
where you can offer classes to people who want to improve.
Or you can offer a marketplace for products.
Why didn't you offer services
and products post the assessment?
That's phase two which is underway and it'll launch in February.
- So, that is in the plan! - That's in the plan.
Good.
Do you have a live case
who you might have helped or someone who might've benefitted?
Yes, we do. Nowadays, people complain they forget things.
Our counsellor probed them.
They said, "Actually, the last time my daughter visited,"
"I could not recognise her."
That is the strongest sign.
- Of Alzheimer's. - I mean,
that is one of our proudest accomplishments
that we were able to immediately send them to...
- He happened to casually mention it. - Oh!
And these are the kind of things people wait for until the end.
And we've had three such extreme cases.
Out of the 150 customers that we have paid-serve,
we've sent three of them
on a purely clinical, neurological, radio-imaging pathology path.
- Just by looking at your app... - Yes?
No one can say what you're into.
Have a tagline or you should...
Actually, I thought this was an edtech app for kids.
- No, we take that feedback on board. - Yes.
These are early days for us.
When was your app launched?
- May. May 2024. - Okay.
There is a set of brain training apps
which you must have heard of. Lumosity, Peak and others.
Those are brain training apps.
Their target segment is people between 15 to 35 years
which are more productivity-oriented audiences.
Our thesis is
that we use brain training as a means
and as a support to enhance your cognitive abilities.
Typically, our target customer starts from 35 itself.
Let's talk about business.
What's your scale and what were your revenues?
The average time spent is 10 minutes.
It is 500-600 on average.
It is basically 13-14% currently.
One thing, Vineeta.
Our app is not a daily use app as per our recommendation itself.
- Do the training three times a week. - Brain workout.
we actually had about over 1,000 downloads.
- Other than that... - Yes.
We're in conversation with diagnostic chains
where our app can actually have a completely complimentary offering
to all their other annual health check-ups.
We have an LOI from a hospital chain from North India
Right now, we only have a few.
- How many? - Because... Three.
That's too less.
We're not making it too neuroscience and health-related
as we want to keep the problem very relatable.
We want them to...
They should not think twice before coming to this app.
No one will download the app on their own and play this game.
How will they look for you?
Focus puzzles, attention puzzles, memory games...
People search for all this on the Play Store or App Store nowadays.
I'm sure to check this...
Hospitals and preventive healthcare professionals
- must have a mechanism to check it. - They don't.
They must be checking it before even playing your game.
That happens in the West, Aman.
In India, it happens on pen and paper.
- What do you mean? - Are you saying
no one else in India does this kind of computer testing?
- On the app. - As of today, no.
In the private world, no.
There are NIMHANS and ICMR
but who's downloading them?
- No one is. - And yours either!
Today, we've got over 5,000 cognitive profiles.
Aman, I can tell you this is more than the data
that IIT Mumbai, NIMHANS and others have on digital set.
- If you detect them... - Yes.
The doctors will start their work.
It'll be gone from your app.
Let me answer this clinically.
Dementia has seven stages.
If you use our app for the first, second and third stages of dementia,
then there's a good chance
that Ivory can actually be a partner in that journey.
Of course, if you're in stages four to seven,
then Ivory is not the solution for you.
No other app is the solution for you.
- We... - I'm saying I will not come back to the app.
I'm saying that once detected, I'll do only what the doctor says.
Non-Ivory world scenario.
The doctor visits after six months for a check-up
and asks you, "What all did you do?"
There is no way
the neuropsychologist can actually monitor
what he did in the last six months.
The caregivers aren't able to say
if the parents went for a walk or not.
Understood.
Issac and Rahul!
I think in this business, on the spectrum,
either you're too early
or the product-market fit is lacking.
Like your DAU to MAU ratio which is 10%
should be at least 30%.
- Then it will seem like those who need it... - Fair.
They are coming regularly.
Absolutely.
Neither the effectiveness nor the monetisation is clear
as the business is only six months old.
However, the purpose of the business is very noble.
My parents, thankfully, are healthy in mind and body
but I will have them download your app
and see where
their cognitive abilities are currently at.
I will track you and I hope you do really well.
- Today, I'm out. All the best. - Thank you, Kunal.
There was Isaac Newton who made a name in science
but you'll make it in neuroscience.
Well said!
- Well said! - [laughter]
It's good. The line is good.
- Thank you. - It's different.
I feel the biggest problem is,
once the assessment is done, they don't part with the money.
[tense music playing]
You said you just began with the monetisation.
Whether you do it now, earlier or did it two months ago...
I don't know when you did it,
but no matter when you do it,
you'll see that people don't want to pay.
Unfortunately, in India,
monetisation in this line looks a bit tough.
My second problem is
the over-dependency on the foreign company.
Make a few games yourself.
If they ask for Rs. 1 lakh instead of Rs. 25,000,
you'll have to give it
- as you don't have an option. - Yes.
You're overdependent on their games.
Prove the monetisation because it's really tough
and change this.
Unfortunately, I'm out for now.
Thank you. You've been kind to us.
In this business, the success isn't in the result,
but in the endeavour.
So, you must persevere.
I believe that
you need to deprioritise your gaming experience.
- You have no right to win there. - Hmm.
- Many games exist in the market. - Hmm.
You need to go headfirst into assessments
because as you said, no one's in that market.
If you wish to keep the gaming for engagement, go ahead.
If it is a success, I won't charge you any royalty.
[laughs]
I'll join you in the valuation of the next round. No problem.
And like to support you.
Today, I am out.
Sure.
A lot of investors would do this to me.
They'd say, "If you change your model to x..."
"I don't like what you're making,"
"but if you switch to that, I'll surely invest."
And then, you never go back to that investor.
[all laugh]
I'll come find you.
Look. The awareness is so high.
People undergo regular tests concerned with their biological age.
- Cognitive age is just the next thing. - Hmm.
And if you see,
this is an above-40 product
but we all said we'll get our parents to do the test.
We won't do it because this won't happen to us.
It will, but after 30 years.
This is a global problem,
and whatever the global solution to it,
that might be a competition for you.
As this is early, for that reason I'm out.
- Best of luck. - Yes.
Issac and Rahul!
How would you rate your pitch?
Was it a good pitch?
- I would say... - Four Sharks are out.
What do you think?
See, we did our best.
We told you everything very honestly.
- Look, all of us here are Sharks. - Yes.
What do Sharks care about the most?
- The path to monetisation. - Sure.
- Right? Your phase two... - Yes.
It should have been storytelling.
"We'll go to diagnostics. We'll acquire customers."
"We'll partner with eldercare people like Emoha and all"
"and we'll get customers."
"We'll get them to do these assessments."
"They'll think, "Oh my God! My score is so low."
"Then they'll meet a neuropsychologist."
"Then we'll provide them a solution."
"Online meditation classes,"
"online group classes for language learning,"
"also medication."
- There are a lot of supplements. - Yes.
And then the third monetisation, like you mentioned, clinical trials.
The second part about monetisation,
Had you elaborated it in detail
and highlighted its potential,
then people wouldn't be so stuck on the pre-revenue part,
- which you currently are. - Sure.
My mind says... Even though I'm a healthcare expert,
my mind says I'm out,
but you know, to me...
I was very sad for a while in between.
This is an extremely personal issue for me.
A very close relative of mine is in her early sixties.
And I just thought of her and almost teared up
because
she has early Alzheimer's.
[poignant music playing]
And you know, I have some of my best memories with her.
To think that she can forget me...
[poignant music playing]
It is very personal for me.
So, I'm going to take a bet on you.
- Thank you. - Thank you.
Okay! And this is for her.
Oh, we have to make this work.
Okay, we will.
I'm willing to give you Rs. 50 lakhs for 5% equity.
Can we take that Rs. 50 lakhs to Rs. 1 crore for 5% equity?
[tense music playing]
Issac and Rahul, four Sharks are out.
I was out too.
I'm being very honest with you.
It requires a lot of work.
Be it the logo, monetisation,
figuring out the right games, on-boarding...
I mean, I can go on and on.
[tense music playing]
[music concludes]
- Yes. - Done!
- Let's take it. - Lovely.
So, thank you for taking this up.
- Thank you. - Thank you for this.
[camera shutter clicking]
[music fades out]
[up-tempo music playing]
[music concludes]
Welcome to ACKO Change Makers where we really welcome change.
You can see a beautiful portrayal of it on our Change Makers wall.
Through modern advancements and smart techniques,
we're empowering change
and today's Change Makers are Issac and Rahul.
- How are you? - Very good.
- Good? How was the experience? - Yes.
It was quite different than what he and I are used to.
Normally, our pitches are closed-room.
So, this was quite different.
- The conversation went in a totally different direction... - Yes.
Than what we had expected.
But it was obviously a great experience.
You're doing a great job
by helping in the early detection of cognitive impairments
using game solutions and smart techniques.
It's a very good step.
We appreciate the change that you're bringing.
I wish to ask a question on behalf of our audience.
What changes could they bring about in their daily lives
to better their cognitive health?
Cognitive health doesn't comprise brain training alone.
It is also about looking after your physical health,
maintaining your sleep and stress management
and simultaneously building your cognitive reserve.
Cognitive reserve can be built
by playing games or learning new things.
It's a mixture of these four things.
If they want an immediate start,
they can go on Ivory app and make a fresh start.
Hundred percent. Why not?
Thank you so much for that answer.
You're bringing about a great change
just as ACKO, with its revolutionary offerings,
is changing the insurance landscape.
Now, stop dealing with unknown agents.
Know your insurer.
Have faith in ACKO,
the trusted choice of lakhs of Indians.
They've settled over 3 lakh car claims.
We appreciate your change.
And for your time on the show,
Shark Tank and ACKO wish to give you a gift.
- Thank you. - Thank you.
[camera shutter clicking]
'Shark Tank India co-presented by ACKO Insurance,'
'PokerBaazi and Swiggy Instamart.'
'Co-powered by Adani and Jaquar Bath & Light.'
'Partners Rayzon Solar, ICICI Direct and Lenskart.'
There's tiramisu for lunch today!
And what else?
Butter Chicken!
- My favourite. - Wow.
Butter Chicken! Oh, like Aman.
- Both of you. - Punjabi.
Butter Chicken, bro. Butter Chicken bros!
[theme music playing]
[theme music concludes]
Sharks, there are three groups at every party.
One is the group that loves to dance.
The second loves to take selfies
and the third and the most important one,
is the group that loves to eat.
The only thing they care about at a party is the food.
If the food rocks, so does the party
but if the food's bad, then so is the party!
And the discussion on food
has been going on in my family for the last 76 years.
So, it's safe to say
that a little Dal Makhani runs in my blood!
[all laugh]
Sharks, we understand
that food is the life of every party and gathering.
However, we also understand
that for casual occasions,
for instance cooking for a get-together of 20 guests
leaves the host drained trying to honour everyone's preferences.
Either they cook in the kitchen themselves
or order food online
and serve their guests cold and soggy food.
If you decide to hire a caterer,
they sever ties with their friends
after listening to the rate per plate!
We won't let them end their friendship so easily.
So, we bring to you The House Party by Savar.
The House Party by Savar is a luxury catering company
Savar, these people must be wondering,
- what's so special about us? - Correct.
The House Party by Savar is a tech-enabled food company
where all the orders are processed through our backend dashboard.
And here, you can customise everything.
Starters, main course, cutlery, crockery,
chafing dishes, glassware, waiters, kitchen staff,
live counters and grazing setups.
[Sharks laugh]
Everything!
Savar, what if someone doesn't need all this
and only needs food and waiters?
We only charge according to the quantity of food and services.
Sharks, we're part of the group that loves food.
Till today, The House Party
by catering to over 20 parties a day across cities.
Sharks, we want to make The House Party a pan-India brand
for which our ask is
Rs. 1 crore for 5% equity in our company.
Your Shark Tank house party is now ready.
Can we dig in?
- Yes, please. - Let me welcome them first, Mr. Glutton!
The food will turn cold, please.
Okay, all right.
It's nice to meet you and nicer to see Butter Chicken!
Are the recipes yours?
- Yes, my grandfather's. - Savar.
This is normal. What's special about it?
This is another brand of ours Num Yum.
This is a nibble platter.
Smells very good.
- The paneer... - Yes.
- I love the paneer. - Thank you.
What paratha is this?
Malabari Parantha.
It's delicious.
[light-hearted music playing]
Either the food's delicious or we're famished. Which one?
The food is delicious.
[laughs]
I was the only glutton earlier. Then Kunal joined the Tank.
Guys, this...
Nobody took the Martban Meat...
I guess you didn't, Aman.
It is outstanding.
It's our favourite too. Thank you so much.
If you order this combination, generally, it's very spicy.
This is a good balance.
Tiramisu is my favourite dessert.
I would rate it 8 on 10.
- It's okay, he's grumpy. - It is good.
The world's 10 on 10 is his 8 on 10.
Yes! "He's grumpy!"
- Anyway, Savar and Tanisha, right? - Yes.
- You mentioned your family is in this business. - Correct.
I'm assuming that must have been your inspiration.
So, tell us about that.
I was born and brought up in Delhi.
- I studied in Modern School. - Okay.
- I joined my family business which is of restaurants. - Hmm.
- My grandfather started it... - Wow!
- In Connaught Place in Delhi. - What's the name?
- The Embassy Restaurant. - Embassy...
Oh, my! That's amazing.
- Num Yum is yours. - Yes.
- So is Embassy. - Hmm.
THP by Savar is yours too.
So, right now, you're here only for THP.
- THP and Num Yum. - Yes and Num Yum.
This is under the same umbrella.
Num Yum is just additional boxes that we launched.
Again, where you can't reheat
and need to serve the food right away,
Enlighten us on the differentiation.
I personally know at least 10 people in Delhi who are doing this.
Everybody's food is good.
What's your differentiation?
The main factors are your price points,
services and trust.
And when I lend my name to it and also give the recipes,
I intend that it should sell.
What's special about your name?
If you know Embassy,
- I am... - It's Savar's, not Embassy's.
Yes, but it co-relates.
Fine, I feel by lending your name to your company's logo,
you're upholding a tradition.
But how is he upholding a tradition if the tradition is not there yet?
We'll get to that, Aman.
Um... Sorry, Aman.
- So... - How about we get to it now?
- So... - Why not Embassy?
- That was Dad's... - Because it is not...
I mean, it still is,
but I want to be known because of me.
- Are you estranged from your father? - Not at all.
- If Embassy... - I'm a partner in Embassy.
- There is no... - If you go with Embassy, won't it help?
Won't you get more customers?
- No, because... - Can I take this question?
Sir, Embassy, as you know is a 76-year-old restaurant.
They have a select few recipes
that people have savoured for 50 years.
They wouldn't allow to even tweak the recipe.
Got it.
- Can we show you a run-through? - Okay, go ahead.
90% of our business comes from Instagram.
- and we have over 232 thousand followers on Instagram. - Oh, wow!
Are you serious?
When we receive your order,
a form is immediately sent out to you,
the information of which you give us.
Then our dashboard,
our menu experts, start processing your order.
You did it for order management but it was not needed.
WhatsApp is enough.
Sir, we're dealing with about 500 leads a day.
Do you get 500 leads on average?
- During Diwali time... - During season time...
then how is customisation helpful?
But our pricing, generally, if you see compared to other caterers...
Here, it says Rs. 38,000 for 20 people.
That's for the non-vegetarian menu.
But Rs. 1,500-2,000 in Delhi and Mumbai
for a proper catering like this is not too cheap.
Our target audience is middle-class and above.
Plus, we're giving the set-up and everything.
We don't want to market ourselves as cheap caterers.
No, you said your differentiation was pricing.
- Not pricing, the calculation. - So, if the budget is...
If the calculation is different but my expenditure is the same,
- it's the same thing for the consumer. - Hmm.
You need to understand the consumer's problem.
If you hire a caterer,
normally you have an option in the starters and main course.
Two plus two, three plus four...
That's how the bifurcation is made.
But no one will tell you this if you've invited 20 guests.
You could use your crockery, I won't charge you for it.
Your pricing is inclusive of everything in that Rs. 38,000.
If you use your house staff, the cost of waiters comes down.
If you use your own bowls, the cost of chafing dishes comes down.
Will you provide catering for 20 guests in Rs. 5,000?
If the budget is Rs. 5,000, order our Num Yum boxes.
That's why we made platters
which range from about Rs. 1,100 and go up to Rs. 1,800.
Our two-year vision is to do 5,000 parties a year
- Sales. - Yes, so...
Start with the revenue from 2022-23 onwards.
Around Rs. 1.23 crores.
Then 2023-24, Rs. 3.68 crores.
To date, that is October,
we have already done close to Rs. 3.6 crores.
Projected sales for the year? The season is still not over.
- Aiming around Rs. 6 crores. - To close at around Rs. 6.5 crores.
It has been an average between 27 to 30%.
Net profit.
We didn't do our taxes. We reinvested that into the company.
You must have invested it into equipment.
- Yes, and we opened a kitchen in Mumbai. - Plus a new kitchen.
- So, the EBITDA margin must be 30%. - Yes.
And the PAT margin will be 0%.
No. I declared between Rs. 12-15 lakhs last year.
How much did you invest in kitchen equipment and the Mumbai setup?
Rs. 25 lakhs.
So, if you did EBITDA last year...
You must have done at least Rs. 70-80 lakhs, right?
We have cash in the bank.
I mean, we prefer to be tax-efficient.
Basically, by showing your household expenditures,
which is okay for you.
What about an investor who carries out due diligence?
What proof will you give me
that you're a 30% profit business and not 3%?
We'll show you our reinvestment bills.
- Again, the reinvestment is only Rs. 20-25 lakhs. - See, that's also...
Rs. 25 lakhs in Mumbai.
No, how will the expenses be verified
- because... - I will tell you.
How much cash is in the bank right now?
Approximately Rs. 45 lakhs.
Why should we invest in you?
I have always been interested in starting a business
that has longevity,
profitability and is in the expansion mode.
How will you expand this?
What's your vision?
We want to start operations in all the metros first.
With the investment we're trying to raise,
we plan on opening offices in five other cities.
And value-wise?
In the next three years, we wish to do 5,000 parties.
- 5,000 parties multiplied by... - 30,000.
- How much is that? - My math is weak.
It can't be that weak!
It's Rs. 15 crores.
- Is that all you will do? - In the next two years, yes.
Don't you enjoy this?
The vision looks small.
We've kept it small so that it is relatable.
We haven't taken any investment yet and have invested our own money.
No, we can.
We've learnt all the concepts from Shark Tank like burn, term...
So, from day one we wanted to build a company which is profitable.
- First of all, thank you for the food. It was good. - Thank you.
But I am out for now.
My problem is that you are in the business of hunger management
but I don't see the hunger in you.
We're very hungry.
It's not like that, we're hungry
and not just Rs. 1,000 crores,
if we dream big, we'd want to take this to Rs. 10,000 crores.
We get inquiries from Dubai on Instagram to this day
in high volumes.
And even in the US or London markets,
but I'm not exploring that now.
I want to keep my ground held.
I agree but I can't feel it.
I am out for this reason now,
but we'll meet sometime later.
You're in Gurugram. Let's see how you fare.
Savar! Tanisha! The food was delectable.
I believe you possess hunger
You could have joined that
but you decided to do something different
and make that successful.
I like your chemistry,
obviously, you're husband and wife,
but as co-founders, I like your chemistry.
- Thank you. - You are complementing each other well.
This could be a great business,
but I believe there's a scalability challenge.
For this reason, I'm out.
Okay, Tanisha and Savar.
This isn't an investible business now.
Regardless of the price calculations,
3,000 parties amount to a business of Rs. 9 crores
- and a profit of about Rs. 30,000 on average per party. - Yes.
This isn't a price differentiation.
Secondly, the tech.
Such basic tech is not a real differentiation.
And thirdly, it's important
that there be clear data to facilitate due diligence.
Then the business will rely majorly on the trust factor.
Believing whether it is a 30% or 3% profit.
My suggestion to you is
to make high profits. This is a good business,
but don't raise funds.
Okay? I'm out.
I think the biggest challenge I see is two areas.
Number one, the TAM is not such a large pan-India number.
And the second issue is what I told you about in the beginning.
When there are spikes,
a labour problem arises.
Somewhere in the service level,
- Before you say... - As a business,
couldn't become a pan-India brand.
For today, I'm out.
Just before you say something,
Chandigarh is a franchise outlet that we're opening in December.
Ours is a FOCO model, Franchise Owned Company Operated.
- Will you run it? Send your staff? - Yes, we will.
This business segment, I believe,
offers significant long-term opportunities.
Let's take a closer look.
Your business can be Rs. 10,000 crores
or it can be Rs. 5,000 crores
I also believe
you should expand on the wedding opportunity
that you initially passed out on
because the result is disproportionately different.
For instance, we run a wedding-related business
where we host 60,000 weddings in a year.
Our single biggest challenge
is to bring in a standardised catering partner.
I can be of help to you.
I'll invest Rs 50 lakhs for an equity
of 7.5 per cent.
I'll give you an additional Rs 50 lakhs as debt
for 10 per cent per annum of interest.
But apart from that, it should be immaculate.
I don't want discrepancies
Can we?
Yes. I already told you to go out.
Let's tell him to go more for equity.
Let's offer 5 per cent instead of 7.5 per cent.
No. Let's ask him for Rs 70 lakhs for 5 per cent equity.
We are delighted
- to have gotten the offer. - She goes straight to business.
Tanisha gets right down to business.
She's a lawyer, after all. Hospitality is my department.
No. I love both things.
It shows you're an ideal combination.
Yeah. That's true.
Tanisha, go on.
Rs 70 lakhs for 5 per cent equity,
and the remaining Rs 30 lakhs as debt.
People know
I'll invest Rs 50 lakhs
- for an equity of 5 per cent. - Okay.
Along with that, Rs 50 lakhs will be a debt
at 9 per cent for three years.
Rs 50 lakhs at 8 per cent will happen
Amazing!
- Exactly. - I have it all planned.
[camera shutter clicking]
We want a shark discount.
- Ritesh would be an ideal partner. - He's an ideal partner for us
as it's a complementary business,
and he already owns many hotels and kitchens.
We can expand pan-India tomorrow with him on our side.
- Hello, Savar and Tanisha. - Hi. - Hi.
Welcome to our PokerBaazi zone, where you hold the cards.
- Thank you. - How was your experience inside?
- It was great. Very nice! - Very good!
You know the tables can turn at any moment in both.
We've cracked a little during that time, but there's a long way to go.
That's followed by the maturity phase of money and success.
Please choose one phase
from your journey and share a related incident.
I think ours would be the growth phase.
- I'll tell you about an incident related to it. - Yes.
So, it was the Diwali time.
We posted a reel.
We had no idea.
Tanisha and I were going to Thailand.
As soon as we landed, we saw our phone had
around 1500 to 1600 Instagram notifications.
- I see! - Our phone had crashed.
Our phone crashed, and messages were flooding in.
There was nobody in Delhi to work at that time.
We had just started at that time.
We didn't know
the growth phase would enter the introduction phase so soon.
One of our reels went viral and had 7.5 million views.
Strategise and make the winning hand.
Go and download PokerBaazi app now.
Jaquar presents 'Bringing Good Ideas to Life.'
Guys, the pitches have been fantastic at Shark Tank India.
Many entrepreneurs created waves of success with their ideas.
Did you miss it?
No problem. Let's rewatch those moments. Come on. Let's watch.
[inspirational music playing]
'Panchal Dairy has sold 1120 kilograms of cheese so far.'
'We started making different types of cheese with goat and sheep milk.'
'We made feta, marinated feta,'
'fresh goat cheese, halloumi, ricotta,'
'St. James, Saint-Marcellin,'
'and other such types of cheese.'
'Panchal Dairy has an entry in the World Cheese Awards.'
'Your village is of 1500 families. You make artisanal cheese there.'
- 'You submitted for an award in Norway. - Yes.'
'That's admirable.'
'At ZebraLearn, we simplify'
'complex topics like finance, marketing, HR, etc.'
'We make them interesting for the reader.'
'It's lovely to see people'
- 'from finance doing business. - Thank you.'
'Look. I've always believed'
'that finance education'
'should be taught in schools.'
'You must be the king of finance first.'
'Dorabi is India's only'
'100 per cent hand-dyed label,'
'presenting a traditional technique in a modern way.'
'We are eco-conscious'
'and are bringing about social impact'
'by generating employment for generational artisans.'
'You should not be producing in bulk.'
'You should not be contributing to landfills.'
'You should be sourcing and selling mindfully.'
'Those are the common factors between both the brands.'
'I have an 8-year-old daughter.'
'One day,'
'I want her to be in a situation'
- 'where she can pitch her business with this confidence. - Thank you.'
'The ones who come back after setbacks'
'are real entrepreneurs.'
'Our story started 20 years ago'
'when a working woman'
'discovered healthy snacks for her family.'
'We thought, why shouldn't we share?'
'Eat Better should be a household name. It's only fair!'
'Hmm.'
- '- Yummy! - Yum!'
- 'It's tasty, madam. - Thank you so much.'
'Are you manufacturing this? Does it have your name?'
'It started with home kitchen.'
'Now, we're in a 20,000 sq ft facility.'
- 'Madam, you're an inspiration. - I'm very grateful.'
'It shows that you're progressive.'
'It will be powerful for India.'
'F2DF is a unique phygital platform.'
'We don't charge any commissions to the farmers.'
'Today, more than 5 lakh farmers are connected to us offline.'
'We reach 17 crore farmers'
'through the online medium.'
'My family gave me Rs 40 lakhs as a gift when I married.'
'Neeraj took it from me.'
- 'That is why my share is more. - Oh! - Woah!'
'That means you're an investor.'
'I said, 'I want more share if I invest more money.'
- 'Wow! - Woah!'
Superb!
- 'Superb! - Excellent!'
'One must learn from you.'
'Ma'am, you're setting an example for the citizens of India.'
[motivational music playing]
All the pitchers proved one thing.
Proudly Made in India for the world,
just like Jaquar.
Hi, everyone. Welcome to Ask the Shark with me, Sahiba.
the true pronunciation of Pune.
Did I do it right?
You absolutely did. Congratulations!
Thank you. It's, of course, Namita Thapar,
the Executive Director of Emcure Pharma. Hello!
Hi, Sahiba.
You know several viewers have sent questions for you.
Today's question
is by Vivek Singh, who is 28 years old,
- from Katni, Madhya Pradesh. Interesting! - Okay.
the per tablet or per capsule rate of Indian tablets
is very cheap,
especially for lifelong diseases
like statins for cholesterol or those for diabetes.
We're some of the cheapest globally.
A warning here is that the concept of generic tablets is on the rise.
Instead of a brand name from a trusted company,
there is a substitution at the chemist's level.
They tell you that these are cheap,
as low as 10 per cent of the other product for substitution.
But please buy it mindfully
because many times, their manufacturing facilities,
and the raw materials are unaudited.
We don't know whether they're following GMP or not.
So, beware of that.
Regarding your second question, how do we decide the rates!
It depends on the product.
Your product might have a scientific USP,
With newer questions and another shark,
I'll see you again on Ask the Shark.