1
00:00:29,680 --> 00:00:31,920
[music playing]

2
00:00:41,920 --> 00:00:44,120
[music playing]

3
00:00:54,480 --> 00:00:57,600
[theme music playing]

4
00:01:16,040 --> 00:01:18,080
Hello, Sharks! My name is Parth.

5
00:01:28,320 --> 00:01:32,400
But 8 years ago, I went to my dad
with the same ask.

6
00:01:32,560 --> 00:01:34,840
You know, every college
student dreams

7
00:01:34,920 --> 00:01:37,600
of opening a cafe or a restaurant.
I had the same dream.

8
00:01:37,680 --> 00:01:39,520
When I went to my dad
with this idea,

9
00:01:39,600 --> 00:01:42,320
he made me sit down and said,

10
00:01:42,400 --> 00:01:45,080
'Do you have any idea how much money
you need to open a restaurant?'

11
00:01:45,080 --> 00:01:47,520
'If a location doesn't work out,
what'll you do about the interior?'

12
00:01:47,520 --> 00:01:49,120
'Who will bear such a huge loss?'

13
00:01:49,200 --> 00:01:51,800
'Everyone at your age thinks
you can do a lot.'

14
00:01:51,880 --> 00:01:53,600
'You think you will make a lot
of money.'

15
00:01:53,680 --> 00:01:56,200
'In reality, there are numerous
overhead costs and high rentals'

16
00:01:56,360 --> 00:01:57,520
'who will cover them?'

17
00:01:57,760 --> 00:02:00,760
Sharks, something like this
coming from a veteran

18
00:02:00,840 --> 00:02:03,360
who holds more than 30 years of
experience

19
00:02:03,480 --> 00:02:04,640
in the hospitality industry.

20
00:02:04,800 --> 00:02:06,400
I was taken aback.

21
00:02:06,520 --> 00:02:07,600
As they say,

22
00:02:07,720 --> 00:02:09,760
once an idea takes root in the mind,
it doesn't go away so easily.

23
00:02:09,760 --> 00:02:11,320
I saw food trucks abroad,

24
00:02:11,400 --> 00:02:13,520
so I thought of starting
a food truck.

25
00:02:13,600 --> 00:02:16,760
It will be affordable, and
my passion will also be fulfilled.

26
00:02:16,920 --> 00:02:20,640
While searching for a food truck
manufacturer for ourselves,

27
00:02:20,760 --> 00:02:22,600
we couldn't find anyone

28
00:02:22,680 --> 00:02:24,200
who truly understood this industry.

29
00:02:24,320 --> 00:02:27,640
It was full of
truck body fabricators.

30
00:02:28,240 --> 00:02:32,440
That is when we came up with an idea
and we saw a gap.

31
00:02:32,520 --> 00:02:36,480
Forget about selling food.
Let's make a food truck.

32
00:02:36,560 --> 00:02:39,880
And that's how, in 2016
Schickwheel was born.

33
00:02:39,960 --> 00:02:42,000
Schickwheel is a one-stop solution

34
00:02:42,080 --> 00:02:45,160
where we make high-quality, premium,
custom-built,

35
00:02:45,240 --> 00:02:47,760
food trucks, trailers, kiosks,

36
00:02:52,400 --> 00:02:54,480
what catches the eye, is what sells.

37
00:02:54,560 --> 00:02:57,680
Therefore, we design our product
in such a way

38
00:02:57,760 --> 00:03:00,200
that when a customer comes to us,
it's because of our product

39
00:03:00,320 --> 00:03:02,120
and then because of
the taste of the food.

40
00:03:02,200 --> 00:03:05,160
Our mobile kitchens are unique
and attractive.

41
00:03:05,240 --> 00:03:08,200
But Sharks, you will have to wait
until you see it yourself.

42
00:03:08,480 --> 00:03:10,960
If you say that you want to
start a tea business,

43
00:03:11,080 --> 00:03:13,800
I can make a kiosk in the shape
of a teapot.

44
00:03:13,960 --> 00:03:16,440
Do you want to sell biryani?
We can make a biryani pot.

45
00:03:16,520 --> 00:03:18,680
Do you want to
start a pizza brand?

46
00:03:18,760 --> 00:03:20,480
Then we will make it in the shape
of a cheese cube.

47
00:03:20,520 --> 00:03:23,760
In short, you think of it,
and we'll bring it to life.

48
00:03:23,880 --> 00:03:28,280
Sharks, Indian and international
brands love our trucks.

49
00:03:28,400 --> 00:03:31,600
Be it malls, airports, corporates
or universities,

50
00:03:31,680 --> 00:03:34,240
you can get to see our product
everywhere.

51
00:03:34,320 --> 00:03:36,760
Maybe that's why we have managed

52
00:03:36,840 --> 00:03:40,520
to sell our products in
23 states and 4 union territories.

53
00:03:43,240 --> 00:03:44,960
'You are on the right truck.'

54
00:03:45,040 --> 00:03:47,240
We believe, that not just
the food space,

55
00:03:47,360 --> 00:03:49,160
but every business in India

56
00:03:49,280 --> 00:03:51,520
in future will be mobile.

57
00:03:51,680 --> 00:03:54,880
We are a part of that future,
so we request you to come on board,

58
00:03:55,000 --> 00:03:56,000
join hands with Schickwheel

59
00:03:56,040 --> 00:03:57,720
- to take the nation wheeling.
- Wheeling!

60
00:03:57,800 --> 00:03:59,240
[chuckles]

61
00:03:59,320 --> 00:04:01,800
Sharks, would you like to
see our product?

62
00:04:01,880 --> 00:04:03,920
100% Where do we see it?

63
00:04:04,000 --> 00:04:05,360
Sure! Come with us.

64
00:04:05,480 --> 00:04:07,840
- We'll take you.
- Let's go.

65
00:04:12,240 --> 00:04:13,880
Oh no, it's Schickwheel!

66
00:04:14,680 --> 00:04:16,560
- Very good-looking.
- Really good-looking.

67
00:04:16,640 --> 00:04:17,760
Very good.

68
00:04:18,960 --> 00:04:20,360
Do you sell makeup here?

69
00:04:20,440 --> 00:04:22,440
- You can. We can make
a product display for you. - Yes!

70
00:04:22,480 --> 00:04:24,400
- This looks like a makeup vending
van. - What is this used for?

71
00:04:24,440 --> 00:04:26,640
So, this is for food basically.

72
00:04:27,800 --> 00:04:29,200
This is a food trailer.

73
00:04:29,680 --> 00:04:31,400
This is the back of the kitchen.

74
00:04:31,480 --> 00:04:33,840
In front, you have the kitchen area
where the point of sale happens.

75
00:04:33,880 --> 00:04:35,240
Even the glass is insulated

76
00:04:35,320 --> 00:04:37,520
so that heat
doesn't get through.

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00:04:39,000 --> 00:04:40,040
This way.

78
00:04:40,600 --> 00:04:42,440
[music playing]

79
00:04:43,760 --> 00:04:48,280
Sharks, this is particularly
made for South Indian cuisine.

80
00:04:48,400 --> 00:04:49,960
So, the equipment
is installed accordingly.

81
00:04:50,000 --> 00:04:52,320
We can make the interior
based on what you want to sell.

82
00:04:54,320 --> 00:04:56,480
Sharks, first thing first,
the moment you enter,

83
00:04:56,600 --> 00:04:58,200
to the right is
the distribution board.

84
00:04:58,280 --> 00:05:01,640
This is the control panel where
electricals will be controlled.

85
00:05:01,880 --> 00:05:04,240
After that, this is
your gas pipeline.

86
00:05:04,600 --> 00:05:07,400
You will generally see it's
connected directly to the cylinder.

87
00:05:07,480 --> 00:05:08,720
We don't do that.

88
00:05:08,800 --> 00:05:10,680
We create a proper bank

89
00:05:10,800 --> 00:05:12,160
where there are two cylinders

90
00:05:12,320 --> 00:05:14,280
so that proper pressure
is maintained.

91
00:05:14,800 --> 00:05:16,840
Also, all our materials...

92
00:05:17,000 --> 00:05:19,640
This is double-walled.
Look at the thickness.

93
00:05:20,320 --> 00:05:22,560
Outer is GI, which is
galvanization iron.

94
00:05:22,680 --> 00:05:24,120
Inside its insulation.

95
00:05:24,200 --> 00:05:26,160
Insulation is again fire resistant.

96
00:05:26,240 --> 00:05:29,440
There are two things,
the outside heat won't get in.

97
00:05:29,640 --> 00:05:31,600
Secondly, it doesn't
let the fire spread.

98
00:05:31,680 --> 00:05:33,880
[music playing]

99
00:05:34,320 --> 00:05:38,720
Plus, I want you to hold this once.

100
00:05:39,080 --> 00:05:41,040
- I just want to show you
the quality. - Sturdy!

101
00:05:41,120 --> 00:05:42,960
- The way it has been done.
- It's sturdy.

102
00:05:43,760 --> 00:05:44,760
The quality is good.

103
00:05:44,880 --> 00:05:46,680
You are an expert.

104
00:05:47,600 --> 00:05:50,040
This is where the final dispensing
happens.

105
00:05:50,120 --> 00:05:51,160
This is the point of sale.

106
00:05:51,200 --> 00:05:53,360
This is where your bills and
everything will be taken care of.

107
00:05:53,400 --> 00:05:54,800
We have a display here.

108
00:05:54,880 --> 00:05:56,560
The food is inside this.

109
00:05:56,640 --> 00:05:59,400
And this is where
you can hand the food over.

110
00:05:59,560 --> 00:06:02,000
We have placed a blender
and a coffee machine here.

111
00:06:02,960 --> 00:06:04,760
This is a trailer.
Which means...

112
00:06:04,840 --> 00:06:07,360
Truck means drivable engine.

113
00:06:07,440 --> 00:06:09,800
If you say you take your vehicle
frequently,

114
00:06:23,880 --> 00:06:24,880
- Exactly!
- Got it.

115
00:06:24,960 --> 00:06:26,760
- Let's go.
- Good concept.

116
00:06:26,840 --> 00:06:28,520
- Very good!
- Thank you, ma'am.

117
00:06:30,520 --> 00:06:32,760
[music playing]

118
00:06:37,320 --> 00:06:39,520
- Rishabh and Parth!
- Yes, sir!

119
00:06:39,600 --> 00:06:42,120
The trailer was good.
We will talk about that.

120
00:06:42,480 --> 00:06:46,040
But first, tell me
about your journey.

121
00:06:46,120 --> 00:06:48,920
I did my schooling
at Manav Sthali School.

122
00:06:49,000 --> 00:06:52,600
Then I graduated with BCom honours
from Shivaji College.

123
00:06:57,520 --> 00:07:00,240
I did my schooling
at Modern School Barakhamba Road.

124
00:07:00,400 --> 00:07:03,520
And I graduated with BCom honours
from SRCC.

125
00:07:03,600 --> 00:07:06,440
And then I worked at KPMG

126
00:07:06,520 --> 00:07:07,600
and then this business.

127
00:07:07,680 --> 00:07:09,800
And you didn't work.

128
00:07:09,880 --> 00:07:13,040
No, I didn't. 2013 was
when my college got over.

129
00:07:13,240 --> 00:07:15,560
In 2014, I joined
my dad's business.

130
00:07:15,680 --> 00:07:16,720
For two years, I was with him.

131
00:07:16,760 --> 00:07:18,800
2016 was when we started this.

132
00:07:18,880 --> 00:07:20,720
What is your dad's business?

133
00:07:21,360 --> 00:07:23,800
He manufactured commercial
kitchen equipment.

134
00:07:23,880 --> 00:07:26,240
- So, the equipment we just saw...
- Absolutely!

135
00:07:26,360 --> 00:07:27,800
That is your dad's business.

136
00:07:27,880 --> 00:07:29,440
- Yes!
- How old is that business?

137
00:07:29,520 --> 00:07:32,520
It is a family-run business.
It's more than 50 years old company.

138
00:07:32,640 --> 00:07:34,080
More than 50 years old!

139
00:07:37,920 --> 00:07:39,120
How old are both of you?

140
00:07:39,200 --> 00:07:41,520
- I am 32 years old and he's 29.
- I am 29.

141
00:07:41,600 --> 00:07:43,560
How much money have you
invested in this business?

142
00:07:43,600 --> 00:07:46,640
We started with Rs. 20 lakhs
of investment initially.

143
00:07:46,920 --> 00:07:48,240
Our parents gave that to us.

144
00:07:48,320 --> 00:07:50,400
- Both of you are the only partners.
- No!

145
00:07:50,800 --> 00:07:53,280
My brother and my mom
are 50-50 partners.

146
00:07:53,440 --> 00:07:55,200
And I am a part of the business.

147
00:07:55,600 --> 00:07:57,720
You started this in 2016?

148
00:07:57,840 --> 00:07:58,840
- Yes!
- Eight years ago.

149
00:07:58,920 --> 00:08:00,120
- Yes!
- Are you doing this since then?

150
00:08:00,120 --> 00:08:01,160
- Yes!
- Both the brothers?

151
00:08:01,200 --> 00:08:02,200
- Yes!
- Together?

152
00:08:02,360 --> 00:08:03,920
- Of course.
- Happily?

153
00:08:04,040 --> 00:08:04,920
Happily!

154
00:08:05,040 --> 00:08:07,520
You know, brothers are
always happy.

155
00:08:07,600 --> 00:08:10,080
You can't expect brothers to
not argue, that's impossible.

156
00:08:10,200 --> 00:08:12,200
If someone says otherwise,
they are lying.

157
00:08:19,400 --> 00:08:22,960
We launched in 2016,
we started at an exhibition.

158
00:08:23,120 --> 00:08:24,480
What did your first truck look like?

159
00:08:24,520 --> 00:08:28,480
The first truck was
a pink food trailer

160
00:08:34,280 --> 00:08:36,240
When we started, it was
with a food truck trailer.

161
00:08:36,280 --> 00:08:37,880
Then we added kiosks also.

162
00:08:37,960 --> 00:08:40,640
When we learned about the cart
segment, we ventured into that.

163
00:08:40,720 --> 00:08:44,640
What is the main segment
out of the five segments?

164
00:08:45,440 --> 00:08:48,120
Two of them are highest selling.

165
00:08:48,200 --> 00:08:50,440
Food truck trailer is one category.

166
00:08:50,520 --> 00:08:52,480
That is 35% of the business.

167
00:08:52,560 --> 00:08:54,720
Kiosk is 35%.

168
00:08:54,800 --> 00:08:57,080
Kitchen equipment is 22%.

169
00:08:57,160 --> 00:08:59,080
Carts is 8%.

170
00:08:59,560 --> 00:09:02,880
- Are the installments
at CyberHub, Delhi, yours? - Yes.

171
00:09:02,960 --> 00:09:05,360
Food trucks... I don't know
about CyberHub.

172
00:09:10,880 --> 00:09:13,920
Who are the customers
buying food trucks in India?

173
00:09:14,200 --> 00:09:17,400
There are licenses involved,
and people have less awareness.

174
00:09:17,880 --> 00:09:18,960
Now, there is awareness.

175
00:09:19,040 --> 00:09:22,680
Because if you want to park your
food truck on the municipal land,

176
00:09:22,760 --> 00:09:25,040
you have to get permission
from the local municipality.

177
00:09:25,120 --> 00:09:26,480
Are there rules for this?

178
00:09:26,560 --> 00:09:28,240
For example, if I talk about Delhi,

179
00:09:28,320 --> 00:09:30,920
there is a policy called concept
based eating establishment.

180
00:09:31,040 --> 00:09:33,440
There are four categories.
First is chef cart,

181
00:09:33,560 --> 00:09:36,560
second is e-cart,
third is fixed structures,

182
00:09:36,640 --> 00:09:37,880
fourth is temporary structures.

183
00:09:37,920 --> 00:09:40,560
Basically, that policy means

184
00:09:40,640 --> 00:09:42,400
that the area you are occupying

185
00:09:42,520 --> 00:09:44,920
according to that you have to pay
a rental to the government.

186
00:09:45,000 --> 00:09:47,760
Tell me, how many food trucks
are in India?

187
00:09:47,880 --> 00:09:49,520
There are millions
of trucks and trailers.

188
00:09:49,520 --> 00:09:52,160
In organised segment. People create
an unorganised segment.

189
00:09:52,240 --> 00:09:53,320
It is in thousands.

190
00:09:53,440 --> 00:09:55,160
- Thousands?
- If we talk about organised...

191
00:09:55,200 --> 00:09:56,640
Trucks and trailers only.

192
00:09:57,480 --> 00:10:00,520
Tell me how many trucks
you've sold each year

193
00:10:00,640 --> 00:10:02,520
in terms of quantity, and then
we can discuss the revenue.

194
00:10:02,520 --> 00:10:04,040
And the price of the trucks as well.

195
00:10:04,360 --> 00:10:05,920
Let me tell you the price first.

196
00:10:14,280 --> 00:10:15,600
Oh my!

197
00:10:16,040 --> 00:10:17,040
And without the truck?

198
00:10:17,080 --> 00:10:18,280
This is a trailer model.

199
00:10:18,400 --> 00:10:20,200
I will make everything
in a trailer model,

200
00:10:20,280 --> 00:10:22,680
you have to provide a chassis
in a truck model,

201
00:10:39,000 --> 00:10:40,720
- or doesn't want to get a job.
- Okay!

202
00:10:40,800 --> 00:10:43,240
- He started this food business.
- Okay!

203
00:10:43,360 --> 00:10:45,240
How much money will he need

204
00:10:45,320 --> 00:10:48,080
to start a business
with a ready truck?

205
00:10:48,200 --> 00:10:51,440
In case, it's a truck, they have to
give us a chassis.

206
00:10:51,560 --> 00:10:52,560
How much will that cost?

207
00:10:52,680 --> 00:10:55,760
If it's a small one,
a basic three-wheeler,

208
00:10:55,920 --> 00:10:58,200
a chassis costs
around Rs. 3.5 lakhs.

209
00:10:58,320 --> 00:11:00,080
How much does the fabrication cost?

210
00:11:00,160 --> 00:11:03,360
- That will be around
Rs. 5-Rs. 6 lakhs. - Rs. 5 lakhs.

211
00:11:03,440 --> 00:11:06,240
This and some raw materials, he can
start a business with Rs. 10 lakhs.

212
00:11:06,280 --> 00:11:07,280
- Yes!
- Right!

213
00:11:07,400 --> 00:11:10,360
To reduce the cost, you can
go with an old truck.- Understood.

214
00:11:10,440 --> 00:11:11,880
If I talk about the revenue,

215
00:11:11,960 --> 00:11:15,080
FY16-17 was our
first financial year,

216
00:11:15,160 --> 00:11:17,800
- during which we achieved sales
of Rs. 98 lakhs. - Okay.

217
00:11:17,880 --> 00:11:21,360
In FY17-18, our sales
amounted to Rs. 1.3 crores.

218
00:11:21,440 --> 00:11:24,120
In FY18-19, it was Rs. 2.5 crores.

219
00:11:24,240 --> 00:11:26,880
In FY19-20, our revenue was
Rs. 3.2 crores.

220
00:11:26,960 --> 00:11:29,920
In FY20-21, it was Rs. 3.4 crores.

221
00:11:30,040 --> 00:11:32,600
In FY21-22, it reached
Rs. 3.2 crores.

222
00:11:32,680 --> 00:11:36,840
If we talk about FY22-23,
the sales were Rs. 5 crores.

223
00:11:36,960 --> 00:11:40,200
Last year, FY23-24,
we closed at Rs. 6.8 crores.

224
00:11:40,280 --> 00:11:42,840
And currently, until October 15th,

225
00:11:42,960 --> 00:11:45,480
we've achieved more than
Rs. 6.5 crores.

226
00:11:45,560 --> 00:11:47,880
We have current orders
of more than Rs. 3 crores.

227
00:11:48,000 --> 00:11:50,160
We will dispatch it
by the end of November.

228
00:11:50,240 --> 00:11:53,040
So, we expect to close
this year around Rs. 15 crores.

229
00:11:53,120 --> 00:11:56,240
- You gave us the number
of eight years. Amazing! - Superb!

230
00:11:56,320 --> 00:12:00,320
Many times, founders
come here unprepared.

231
00:12:00,480 --> 00:12:02,960
They have been in the business
for around 10 years,

232
00:12:03,040 --> 00:12:06,600
- but they don't know about
their packaging and product.

233
00:12:06,680 --> 00:12:08,320
But you know every detail.

234
00:12:08,400 --> 00:12:10,560
So, well done! Great eye for detail.

235
00:12:10,640 --> 00:12:13,240
And very positive
and energetic attitude.

236
00:12:13,560 --> 00:12:15,480
How much was your profit last year?

237
00:12:15,600 --> 00:12:18,880
Last year the net profit was 5%,
gross profit was 22%.

238
00:12:22,200 --> 00:12:24,400
- We make it in-house.
- How long does it take to make one?

239
00:12:24,440 --> 00:12:27,960
If it's a food truck trailer,
we ask for 4-6 weeks.

240
00:12:36,880 --> 00:12:40,440
Typically, no one engages in
such businesses for just 5%.

241
00:12:40,520 --> 00:12:41,800
Honestly, we are working on it.

242
00:12:41,880 --> 00:12:43,760
Apart from the customisation,

243
00:12:43,840 --> 00:12:47,480
we have seen that some of our models
are hot-selling.

244
00:12:47,560 --> 00:12:50,280
So, we're working
towards standardising it,

245
00:12:50,360 --> 00:12:52,520
where we pre-manufacture the parts.

246
00:12:52,600 --> 00:12:55,520
This way, we can keep
our labour costs in check,

247
00:12:55,600 --> 00:12:57,800
reduce our overall expenses,

248
00:12:58,080 --> 00:13:01,000
and increase our profit margins.

249
00:13:06,960 --> 00:13:10,440
What is the price difference?
Are you expensive?

250
00:13:10,680 --> 00:13:11,840
There is a lot of difference, sir.

251
00:13:11,880 --> 00:13:16,240
- If we are selling a product for
Rs. 8 lakhs, they... - Rs. 5 lakhs.

252
00:13:16,360 --> 00:13:17,680
- They are selling it
for Rs. 5 lakhs. - Rs. 5 lakhs.

253
00:13:17,680 --> 00:13:20,480
Basically, the material
is entirely different.

254
00:13:20,560 --> 00:13:24,600
Our interiors have stainless steel,
they don't cater to that.

255
00:13:24,800 --> 00:13:26,000
They use normal equipment.

256
00:13:26,120 --> 00:13:27,960
But there are no other
organised players.

257
00:13:28,040 --> 00:13:29,320
No one does everything in-house.

258
00:13:29,360 --> 00:13:30,880
- No one in India?
- We...

259
00:13:30,960 --> 00:13:32,640
There are organised players
in India.

260
00:13:32,760 --> 00:13:34,600
But no one does
everything in-house.

261
00:13:34,680 --> 00:13:37,440
How big are the organised players?

262
00:13:37,520 --> 00:13:38,880
In India, there would be just

263
00:13:39,000 --> 00:13:40,440
3 or 4 players. That's it.

264
00:13:40,520 --> 00:13:41,760
- Not more than that.
- Who is the biggest player?

265
00:13:41,760 --> 00:13:43,040
- We are.
- Us.

266
00:13:43,160 --> 00:13:46,000
I am not able to understand
how you are working for 5%.

267
00:13:46,080 --> 00:13:48,240
It's not adding up for me.

268
00:13:48,320 --> 00:13:50,000
Sir, if I tell you
the unit economics,

269
00:13:50,080 --> 00:13:52,880
72% is raw material cost.

270
00:13:52,960 --> 00:13:54,760
6% is our manufacturing expenses.

271
00:13:54,880 --> 00:13:56,560
So, the COGS is 78%.

272
00:13:56,640 --> 00:14:00,440
22% is our gross profit,
where 8% is salaries

273
00:14:00,560 --> 00:14:03,440
and 5% goes for exhibition,
advertisement,

274
00:14:03,520 --> 00:14:05,000
and business promotions.

275
00:14:05,080 --> 00:14:07,280
2% is our rental.

276
00:14:07,360 --> 00:14:11,480
And 2% is miscellaneous expenses,
commissions or travelling.

277
00:14:11,560 --> 00:14:13,320
By adding this, 5% is with us.

278
00:14:13,400 --> 00:14:16,360
So, the problem is gross profit if
you want to increase profitability.

279
00:14:16,480 --> 00:14:18,920
- When you go to a customer...
- Yes?

280
00:14:19,040 --> 00:14:23,400
Do they look at you
as a manufacturer or a brand?

281
00:14:24,600 --> 00:14:27,000
We are looked at as a brand.

282
00:14:27,080 --> 00:14:28,280
As Peyush pointed out,

283
00:14:28,400 --> 00:14:31,000
you don't have the pricing power
that comes with a brand.

284
00:14:31,240 --> 00:14:33,280
So, we are incorporating that.

285
00:14:33,360 --> 00:14:35,720
Food trucks can be premium,

286
00:14:35,800 --> 00:14:37,280
we have created that.

287
00:14:37,360 --> 00:14:40,240
We've reached a situation where
we need to increase that price point

288
00:14:40,360 --> 00:14:42,800
while also reducing our
overheads and expenses.

289
00:14:42,880 --> 00:14:46,560
Every year, your
growth has been average.

290
00:14:47,600 --> 00:14:49,640
Around 30%.

291
00:14:49,720 --> 00:14:52,360
What happened this year?
How did it double?

292
00:14:52,440 --> 00:14:53,920
It's a brand now.

293
00:14:54,000 --> 00:14:55,880
We are getting the leverage of it.

294
00:14:55,960 --> 00:14:58,880
When you want to create
a new market,

295
00:14:58,960 --> 00:15:01,080
you have to price it accordingly.

296
00:15:01,200 --> 00:15:05,160
Especially when people have no clue
about the quality and what it is.

297
00:15:05,240 --> 00:15:07,560
They compare it
with the local players.

298
00:15:07,640 --> 00:15:10,000
So, we need to pull it to us, first.

299
00:15:10,080 --> 00:15:13,280
- And then, we can...
- So, you've increased the price.

300
00:15:14,080 --> 00:15:15,520
Some products, yes.

301
00:15:15,600 --> 00:15:17,680
- Because we increased the price...
- Hold on!

302
00:15:17,760 --> 00:15:19,880
Give us a straight answer.

303
00:15:20,440 --> 00:15:24,280
In eight years, the sales didn't
double, but this year, they did.

304
00:15:24,360 --> 00:15:25,720
Give me the reason. Why?

305
00:15:25,800 --> 00:15:27,840
In the past, our projects

306
00:15:27,960 --> 00:15:30,680
were majorly QSR brands,

307
00:15:30,760 --> 00:15:33,040
individual players
and individual outlets.

308
00:15:33,200 --> 00:15:35,840
Now, we are getting more orders
from corporate business.

309
00:15:35,920 --> 00:15:38,880
In the past, you
used to sell carts more,

310
00:15:38,960 --> 00:15:42,480
now, you are selling kiosks more.
Is that the difference?

311
00:15:43,800 --> 00:15:48,160
No! Our clientele is different now.

312
00:15:48,240 --> 00:15:49,720
Give us an example.

313
00:15:49,800 --> 00:15:51,840
- How big was the order this year?
- I'll explain. You need to know,

314
00:15:51,840 --> 00:15:54,400
that the normal person buying
is earning revenue.

315
00:15:54,480 --> 00:15:56,240
He will sell it to earn money.

316
00:15:56,360 --> 00:15:58,000
Corporate is not making money
from this.

317
00:15:58,080 --> 00:16:00,520
For them, it's the welfare
of the employee.

318
00:16:00,600 --> 00:16:04,600
They have around 4,000 employees
in-house.

319
00:16:04,680 --> 00:16:07,640
He wants something which serves
a certain amount of people.

320
00:16:07,720 --> 00:16:09,440
They want good quality too.

321
00:16:09,560 --> 00:16:13,520
So, obviously, their product price
comparatively goes up.

322
00:16:13,880 --> 00:16:16,680
Your ATV has gone up. The average
order value has increased.

323
00:16:17,480 --> 00:16:20,920
Last year, what was the absolute
value of the largest order?

324
00:16:21,000 --> 00:16:22,000
Around Rs. 55 lakhs.

325
00:16:25,840 --> 00:16:29,000
One of our clients, Sodexo,
handles facility management.

326
00:16:29,080 --> 00:16:31,760
Different locations... We completed
a sale of Rs. 1 crore with them.

327
00:16:35,600 --> 00:16:37,400
Which chains are you
associated with?

328
00:16:43,120 --> 00:16:44,640
Two more will be dispatched
in a week.

329
00:16:44,720 --> 00:16:46,520
- How many trucks of Domino's?
- Nine trucks.

330
00:16:46,600 --> 00:16:49,520
- When did they buy them?
- It's been 2.5 years.

331
00:16:49,600 --> 00:16:50,920
Aren't they buying more?

332
00:16:51,120 --> 00:16:53,560
They are. We are developing
new models for them.

333
00:16:53,640 --> 00:16:55,240
Tell me something.

334
00:16:55,520 --> 00:16:59,960
By raising an investment, how will
you give an exit to an investor?

335
00:17:00,160 --> 00:17:03,160
It is not a business
that I think will scale in volume.

336
00:17:03,240 --> 00:17:07,000
Why do you need an investor?
You know it all.

337
00:17:07,680 --> 00:17:09,480
When you say about the exit,

338
00:17:09,760 --> 00:17:12,040
we might know how that's done.

339
00:17:12,120 --> 00:17:14,840
We don't know what's the
investment game and all that stuff.

340
00:17:14,960 --> 00:17:17,240
We are doing things as per our
knowledge. We have the knowledge.

341
00:17:17,280 --> 00:17:19,000
But as they say, to
build a big company,

342
00:17:19,120 --> 00:17:22,960
if I aim for Rs. 100 crore, it might
take me 4 years to reach that.

343
00:17:23,040 --> 00:17:26,480
But with you guys, it might
happen in a shorter time.

344
00:17:26,880 --> 00:17:28,840
My vision is

345
00:17:28,920 --> 00:17:31,480
that just as Colgate is
synonymous with toothpaste,

346
00:17:31,600 --> 00:17:34,680
Schickwheel will be synonymous
with food trucks and kiosks.

347
00:17:35,800 --> 00:17:37,520
Colgate is synonymous
with toothpaste.

348
00:17:37,600 --> 00:17:41,400
Even if Schickwheel is synonymous
with food cart,

349
00:17:41,560 --> 00:17:43,240
it still won't be a huge business.

350
00:17:44,080 --> 00:17:45,440
I'll tell you why.

351
00:17:45,640 --> 00:17:47,320
It is not a consumption product.

352
00:17:48,600 --> 00:17:50,920
- Yes. - This is money from
the investment in the business.

353
00:17:51,640 --> 00:17:55,160
And the food trucks I've seen
don't match this quality.

354
00:17:55,240 --> 00:17:57,520
But it's fine.
You can get the job done.

355
00:17:57,600 --> 00:17:59,400
And they are
coming at half the cost.

356
00:17:59,680 --> 00:18:02,480
A guy who is thinking
of starting a business,

357
00:18:02,600 --> 00:18:04,480
he will not buy your truck.

358
00:18:06,160 --> 00:18:08,520
The only people who will buy your
trucks are either brands

359
00:18:08,840 --> 00:18:09,880
or corporates.

360
00:18:09,960 --> 00:18:11,560
If you want to build a big business

361
00:18:11,720 --> 00:18:14,200
and generate returns for investors,

362
00:18:14,280 --> 00:18:15,840
you need to convince us

363
00:18:15,960 --> 00:18:19,920
about the speed at which
brands are shifting to food trucks

364
00:18:20,040 --> 00:18:21,720
and how quickly corporates
are adopting them

365
00:18:21,760 --> 00:18:23,800
and how big the market
can be in the next few years.

366
00:18:25,360 --> 00:18:28,880
Our main product
is not just food trucks.

367
00:18:28,960 --> 00:18:31,440
You need to understand that
kiosk is also our product.

368
00:18:31,520 --> 00:18:34,520
Which are used by malls, airports,

369
00:18:34,600 --> 00:18:36,320
universities and corporates.

370
00:18:36,400 --> 00:18:40,640
If you are currently building
big brands in the food business,

371
00:18:40,720 --> 00:18:43,560
especially for QSRs where
people are taking investments

372
00:18:43,640 --> 00:18:45,920
to run at high volumes,

373
00:18:46,040 --> 00:18:48,200
who will set it up for them?
People like us.

374
00:18:48,320 --> 00:18:49,560
No, bro!

375
00:18:50,680 --> 00:18:54,040
If you invest in a coffee start-up,

376
00:18:54,120 --> 00:18:56,600
and they want 100 kiosks

377
00:18:56,680 --> 00:18:59,280
- we'll make that. - Right!
But your price point is too high.

378
00:19:00,640 --> 00:19:02,000
You mentioned

379
00:19:02,080 --> 00:19:05,120
that what you sell for Rs. 7 lakhs,
in unorganised market

380
00:19:05,240 --> 00:19:06,640
it is sold for Rs. 4 lakhs.

381
00:19:06,720 --> 00:19:08,240
That was for trucks.

382
00:19:08,320 --> 00:19:10,040
I will add to it.

383
00:19:10,120 --> 00:19:13,520
If you are particularly talking
about malls or airports,

384
00:19:13,600 --> 00:19:15,160
they don't want that quality.

385
00:19:16,760 --> 00:19:18,840
They have a set standard, right?

386
00:19:18,920 --> 00:19:20,920
They won't let you
go below that level.

387
00:19:21,000 --> 00:19:23,280
See, I don't agree
with you at all. I'll tell you why.

388
00:19:23,360 --> 00:19:24,640
As much as I like you,

389
00:19:24,720 --> 00:19:27,480
there is a component called
91Squarefeet.

390
00:19:27,760 --> 00:19:29,760
They started the business
of fit-outs,

391
00:19:29,880 --> 00:19:31,800
which is a highly
competitive business,

392
00:19:31,880 --> 00:19:33,720
especially in the corporate sector.

393
00:19:33,840 --> 00:19:36,000
They provide fully
built turnkey interiors.

394
00:19:36,360 --> 00:19:38,040
But they have done it in a way

395
00:19:38,120 --> 00:19:42,000
that allows them to deliver at the
same cost or a slightly higher cost

396
00:19:42,080 --> 00:19:46,120
while generating a lot more profit
through technology and automation.

397
00:19:46,520 --> 00:19:48,080
But what you are saying
is different.

398
00:19:48,160 --> 00:19:50,440
You are saying that you'll
give a very high-quality product,

399
00:19:50,480 --> 00:19:52,440
but the cost will be very high.

400
00:19:52,520 --> 00:19:54,240
That's the deal breaker to scale.

401
00:19:54,560 --> 00:19:57,200
Just to follow through
on Anupam's point,

402
00:19:57,280 --> 00:20:00,360
91Squarefeet has a power use case.

403
00:20:00,440 --> 00:20:03,280
Colgate toothpaste has a
power use case, it cleans teeth.

404
00:20:03,640 --> 00:20:05,200
I still don't understand

405
00:20:05,280 --> 00:20:06,920
what your power use case is.

406
00:20:07,000 --> 00:20:09,160
I see a lot of opportunities.

407
00:20:09,280 --> 00:20:13,560
But is there a use case
with such high demand

408
00:20:13,840 --> 00:20:17,640
that you won't be able to
meet it for the next 15 years?

409
00:20:19,520 --> 00:20:22,960
Our product is installed
in malls and airports.

410
00:20:23,080 --> 00:20:25,480
Wherever there is a crowd,
there is a need to sell food.

411
00:20:25,560 --> 00:20:26,920
To facilitate this, we
set up kiosks in malls.

412
00:20:26,920 --> 00:20:29,160
Do you have a right to win
in a mall kiosk?

413
00:20:29,280 --> 00:20:31,920
Because you were unique
with this, you have a brand.

414
00:20:32,000 --> 00:20:33,360
- Your equipment.
- In kiosk...

415
00:20:33,480 --> 00:20:35,320
Is there a difference between you

416
00:20:35,400 --> 00:20:37,200
and existing vendors
in mall kiosks?

417
00:20:37,280 --> 00:20:38,560
When it comes to food

418
00:20:38,920 --> 00:20:41,520
in mall kiosks, not all
vendors will be able to assist.

419
00:20:42,040 --> 00:20:43,800
Food is a specialised
segment, and only those

420
00:20:43,840 --> 00:20:45,800
with the right knowledge
can navigate it.

421
00:20:46,880 --> 00:20:49,880
Rishabh and Parth, first of all,
I would say good business.

422
00:20:50,400 --> 00:20:53,960
If you want to scale,

423
00:20:54,080 --> 00:20:55,800
then I think you need to

424
00:20:56,000 --> 00:20:57,720
pivot the opportunity.

425
00:20:57,800 --> 00:21:00,000
There are many people
in the food industry

426
00:21:00,080 --> 00:21:02,320
who are eager to start
food startups,

427
00:21:02,640 --> 00:21:04,720
but they don't have the CapEx.

428
00:21:05,040 --> 00:21:07,120
If you make this a
serviceable model,

429
00:21:07,200 --> 00:21:08,560
while you are doing
this on the side

430
00:21:08,600 --> 00:21:11,120
so that I could rent
this whole service.

431
00:21:11,240 --> 00:21:14,400
For that, you need
to simplify your model.

432
00:21:14,480 --> 00:21:16,480
You should create
a standardized cart

433
00:21:16,560 --> 00:21:20,520
with plug-and-play components
that can be customised

434
00:21:20,680 --> 00:21:23,240
and offer a variety
of add-on services.

435
00:21:23,320 --> 00:21:25,120
There are tools in Shopify.

436
00:21:26,000 --> 00:21:28,480
Then probably you
can create an economy.

437
00:21:28,560 --> 00:21:32,080
That is the opportunity to scale
this business if you want to.

438
00:21:32,640 --> 00:21:34,000
But now,

439
00:21:34,080 --> 00:21:37,400
I don't know how I, as an investor,
can exit this,

440
00:21:37,480 --> 00:21:40,520
especially are Rs. 75 lakhs
at 1% without dividend.

441
00:21:40,640 --> 00:21:41,840
That's why I am out.

442
00:21:42,520 --> 00:21:44,600
But this is just an idea for you.
Best of luck.

443
00:21:45,240 --> 00:21:50,080
All right, guys! You have passion,
determination and enthusiasm.

444
00:21:50,720 --> 00:21:52,000
These are good qualities.

445
00:21:52,080 --> 00:21:54,280
But that does not necessarily mean

446
00:21:54,440 --> 00:21:58,520
that you are ready to become
a leader of a big company.

447
00:21:59,160 --> 00:22:01,200
I think these are two
different journeys.

448
00:22:01,320 --> 00:22:03,920
From here on, you
need things like strategy,

449
00:22:04,960 --> 00:22:07,400
business acumen, raising capital,

450
00:22:07,480 --> 00:22:10,760
ability to scale. These are very
different skills, right?

451
00:22:10,880 --> 00:22:14,760
And I am not sure if you
are currently ready for it.

452
00:22:15,240 --> 00:22:16,360
Therefore, I am out.

453
00:22:17,240 --> 00:22:20,280
Rishabh and Parth, I think
this is a real business.

454
00:22:20,360 --> 00:22:22,280
I like real business.

455
00:22:22,360 --> 00:22:25,240
You've been consistently
doing this for eight years.

456
00:22:25,320 --> 00:22:27,240
But this is a long journey.

457
00:22:27,320 --> 00:22:30,200
This journey will go on
for around 25 years.

458
00:22:31,040 --> 00:22:32,640
I am not worried about the exit.

459
00:22:32,760 --> 00:22:35,200
I believe that if you
continue to execute

460
00:22:35,320 --> 00:22:37,880
with focus, discipline
and excellence,

461
00:22:37,960 --> 00:22:39,400
over time, this company

462
00:22:39,520 --> 00:22:42,840
will generate revenue of more than
Rs. 100 crores and go for an IPO.

463
00:22:43,760 --> 00:22:47,920
Now, I think the customisation
you celebrate in your business,

464
00:22:48,080 --> 00:22:51,760
which you believe is a feature,
is actually a bug for me.

465
00:22:53,160 --> 00:22:55,880
You can offer a few things,

466
00:22:56,120 --> 00:23:00,200
but currently, you are willing
to make it look like a new house.

467
00:23:00,440 --> 00:23:04,120
I think because of that your
growth is slow in this business.

468
00:23:05,560 --> 00:23:07,760
While giving the customer choice,

469
00:23:07,880 --> 00:23:10,200
we can also bring standardisation,

470
00:23:10,280 --> 00:23:12,680
which will improve your margin,

471
00:23:12,760 --> 00:23:15,080
speed of delivery could be 1-2 weeks

472
00:23:15,160 --> 00:23:16,600
instead of 4-6 weeks.

473
00:23:16,720 --> 00:23:18,480
People will start buying more.

474
00:23:18,560 --> 00:23:20,120
So, I have an offer for you.

475
00:23:22,800 --> 00:23:23,960
Actually, I'll give you two offers.

476
00:23:24,000 --> 00:23:25,520
[laughing]

477
00:23:25,640 --> 00:23:28,040
So, I'll give you

478
00:23:39,960 --> 00:23:41,480
That's a very good offer.

479
00:23:41,560 --> 00:23:45,520
I doubt that he is giving
the right value to a B2B business.

480
00:23:46,680 --> 00:23:50,480
And B2B business is
based on relationships.

481
00:23:50,560 --> 00:23:53,840
You have to reinvent the wheel
to bring it to every client.

482
00:23:53,920 --> 00:23:57,120
It entails sales, relationships
and tendering process.

483
00:23:57,240 --> 00:24:01,160
So, the multiples in
consumer businesses,

484
00:24:01,480 --> 00:24:04,960
based on that, you probably

485
00:24:05,160 --> 00:24:06,960
asked for Rs. 75
crores valuation here.

486
00:24:07,320 --> 00:24:10,440
That can't be applied, especially
in backend manufacturing.

487
00:24:10,520 --> 00:24:12,280
We are thinking of building a brand,

488
00:24:12,360 --> 00:24:15,200
but we don't know whether the
customer thinks that it's a brand.

489
00:24:15,440 --> 00:24:17,600
However, I really like the team.

490
00:24:17,720 --> 00:24:20,640
We rarely get to see
a complete founding team

491
00:24:20,720 --> 00:24:24,200
where the set is complementing.
You are passionate

492
00:24:24,280 --> 00:24:26,720
about technology
and product manufacturing.

493
00:24:26,840 --> 00:24:29,080
You are into sales, marketing
and numbers.

494
00:24:29,160 --> 00:24:33,120
That combination is incredible.

495
00:24:33,240 --> 00:24:36,440
My offer is Rs. 75 lakhs for 10%.

496
00:24:44,280 --> 00:24:45,520
I loved it.

497
00:24:45,600 --> 00:24:49,200
The chow mein they used to make

498
00:24:49,280 --> 00:24:52,160
was delicious. So, Priya, my wife
and I

499
00:24:52,360 --> 00:24:54,680
have been looking for that van.

500
00:24:54,760 --> 00:24:57,760
We look for that van and
specifically go over there.

501
00:24:57,840 --> 00:25:00,280
We enjoy that food. Okay?

502
00:25:00,360 --> 00:25:03,240
The truck you showed
was outstanding.

503
00:25:03,920 --> 00:25:07,080
Both the brothers are fantastic.

504
00:25:07,200 --> 00:25:08,480
You need a third brother.

505
00:25:09,360 --> 00:25:13,560
So, my deal is... I don't think
you should give a lot of equity.

506
00:25:15,440 --> 00:25:16,680
You were here for Rs. 75 lakhs.

507
00:25:16,720 --> 00:25:18,880
You must have something in mind.
You are smart.

508
00:25:20,320 --> 00:25:22,320
Take Rs. 75 lakhs.

509
00:25:23,080 --> 00:25:25,000
You were here for 1%.

510
00:25:25,640 --> 00:25:27,320
Take 5% and go.

511
00:25:33,640 --> 00:25:35,080
See you.

512
00:25:36,320 --> 00:25:38,160
[music playing]

513
00:25:40,480 --> 00:25:43,920
Dad, we have three offers.

514
00:25:44,040 --> 00:25:46,280
I want to see Gupta Chow Mein
everywhere.

515
00:25:46,360 --> 00:25:48,160
'Our sales is Rs. 15 crores
for sure.'

516
00:25:48,240 --> 00:25:50,400
'We have that many orders.'

517
00:25:50,480 --> 00:25:53,480
Yes, we do. Okay, I'll see
what to do.

518
00:26:05,480 --> 00:26:08,440
And the valuation
was Rs. 7.5 crores.

519
00:26:08,600 --> 00:26:10,400
It is half of our turnover.

520
00:26:10,480 --> 00:26:13,480
Sorry, Vineeta. We won't like to
accept that offer.

521
00:26:14,720 --> 00:26:17,840
Kunal, we would expect
some points.

522
00:26:17,920 --> 00:26:20,680
We managed to make
our sales Rs. 15 crores.

523
00:26:20,760 --> 00:26:22,960
- So, we want...
- Like what?

524
00:26:23,160 --> 00:26:24,440
Let's be specific.

525
00:26:24,920 --> 00:26:27,960
We would expect a valuation
of around Rs. 50 crores

526
00:26:28,360 --> 00:26:30,280
and not below that.

527
00:26:31,560 --> 00:26:34,320
Tell us what your counteroffer is.

528
00:26:35,320 --> 00:26:39,080
Our counteroffer is Rs. 1 crore
for 2% equity.

529
00:26:46,640 --> 00:26:50,240
I don't think Rs. 50 crores
is the right valuation.

530
00:26:51,280 --> 00:26:53,040
For Rs. 1 crore for 2%, I am out.

531
00:26:55,640 --> 00:26:57,720
Do you want to make the business
IPO-worthy or not?

532
00:26:58,760 --> 00:26:59,640
We do.

533
00:26:59,760 --> 00:27:01,000
I know how to do that.

534
00:27:01,200 --> 00:27:03,400
But it will be a long journey.

535
00:27:04,200 --> 00:27:07,720
You're offering very little equity.

536
00:27:07,800 --> 00:27:11,880
I asked for 6% for Rs. 1 crore,
but you're offering 2%.

537
00:27:13,160 --> 00:27:15,240
An extra 4% won't
make any difference.

538
00:27:15,360 --> 00:27:16,920
If this business becomes big,

539
00:27:17,000 --> 00:27:20,360
you will still own the majority
and do very well.

540
00:27:21,040 --> 00:27:22,640
But with 2%,

541
00:27:22,760 --> 00:27:27,000
it won't make any significant
difference for us, for me.

542
00:27:29,400 --> 00:27:33,120
Sharks, so sorry. We can't go below
the valuation of Rs. 50 crores.

543
00:27:33,440 --> 00:27:35,000
You have zero flexibility.

544
00:27:35,960 --> 00:27:38,360
We won't be able to go below
Rs. 50 crores.

545
00:27:39,400 --> 00:27:42,680
Sorry, Kunal. We won't be able to
accept that offer today.

546
00:27:42,840 --> 00:27:44,360
Okay, guys! I am out.

547
00:27:44,840 --> 00:27:46,200
Wish you all the best.

548
00:27:46,960 --> 00:27:48,600
You should have done this deal.

549
00:27:48,840 --> 00:27:52,160
You could have closed at 3% or 4%.

550
00:27:52,400 --> 00:27:55,400
With this mindset, how will you
grow your business?

551
00:27:56,400 --> 00:27:58,560
This was a wrong call.

552
00:27:59,120 --> 00:28:00,560
- Good night.
- Good night!

553
00:28:00,640 --> 00:28:02,520
- Okay!
- Thank you!

554
00:28:02,600 --> 00:28:04,160
Bye! Lovely meeting you all.

555
00:28:04,360 --> 00:28:06,440
He was too stuck.

556
00:28:06,520 --> 00:28:09,480
'You obviously rethink this.'

557
00:28:09,560 --> 00:28:11,800
'The moment we exited the tank, '

558
00:28:11,880 --> 00:28:16,080
'we thought if we did the right
thing. And then we realised'

559
00:28:16,320 --> 00:28:17,720
'that this is our sales.'

560
00:28:17,800 --> 00:28:22,680
'We deserve that. But they are right
on their part.'

561
00:28:22,760 --> 00:28:25,360
'That is their perspective
and we have our perspective.'

562
00:28:25,440 --> 00:28:29,080
This is how business is.
Stick to your decision and move on.

563
00:28:29,640 --> 00:28:30,640
- Yes!
- We did that.

564
00:28:31,800 --> 00:28:33,000
Hello, Rishabh and Parth!

565
00:28:33,520 --> 00:28:36,200
Welcome to PokerBaazi Zone,
where you hold the cards.

566
00:28:41,040 --> 00:28:42,760
The thing is there
are a lot of similarities

567
00:28:42,840 --> 00:28:43,880
between poker and business.

568
00:28:43,880 --> 00:28:45,680
The game can change at any moment.

569
00:29:12,800 --> 00:29:16,400
The third one is the maturity phase,
where we strive to make money

570
00:29:16,480 --> 00:29:18,360
and spend. We are from Delhi.

571
00:29:18,800 --> 00:29:22,440
I want you to share a story
related to your business

572
00:29:22,560 --> 00:29:24,440
which is from one of these phases.

573
00:29:24,520 --> 00:29:27,240
- It's from the introduction phase.
- Hmm!

574
00:29:27,320 --> 00:29:29,480
In 2016, when we started,

575
00:29:29,560 --> 00:29:34,080
- we exhibited. We had launched
our product in an exhibition. - Oh!

576
00:29:34,200 --> 00:29:36,360
And it was just the two of us.

577
00:29:36,440 --> 00:29:38,120
We didn't have a team.

578
00:29:38,200 --> 00:29:42,320
- Our childhood friends
and cousins supported us. - Wow!

579
00:29:42,400 --> 00:29:43,680
They were by our side.

580
00:29:43,840 --> 00:29:46,600
And I remember, we took 2,000 cards
and we were like,

581
00:29:46,760 --> 00:29:48,360
we will have some to take home.

582
00:29:48,520 --> 00:29:51,360
It was a five-day event, and
by the end of the second day,

583
00:29:51,440 --> 00:29:53,600
- our cards were exhausted.
- Wow!

584
00:29:53,680 --> 00:29:55,600
That was such

585
00:29:55,800 --> 00:29:58,440
a good feeling that we ran out
of cards.

586
00:30:25,080 --> 00:30:29,360
If you excel at skills and strategy
like them, visit the PokerBaazi app

587
00:30:29,600 --> 00:30:31,520
and make your winning hand
and put your strategies to the test.

588
00:30:31,520 --> 00:30:33,360
Go and download the app now!

589
00:30:48,480 --> 00:30:51,240
[music playing]

590
00:31:04,040 --> 00:31:06,840
- Oh! Cutie!
- Oh my God!

591
00:31:24,480 --> 00:31:27,480
Hello, Sharks!
We bring to you a challenge.

592
00:31:27,640 --> 00:31:31,680
You have to make these children
sit calmly within 30 seconds.

593
00:31:31,760 --> 00:31:33,080
- Are you ready?
- Yes!

594
00:31:33,160 --> 00:31:34,800
Your time starts now.

595
00:31:35,120 --> 00:31:36,200
- Come here.
- Come on!

596
00:31:36,320 --> 00:31:37,680
Hey!

597
00:31:37,800 --> 00:31:39,040
- He has trained them.
- Come on!

598
00:31:39,080 --> 00:31:41,160
- Come here. Where are you going?
- Run!

599
00:31:41,320 --> 00:31:42,880
- Look!
- Hi!

600
00:31:42,960 --> 00:31:44,480
- Hey!
- Hi, come here.

601
00:31:45,080 --> 00:31:47,040
- What is this?
- They won't sit.

602
00:31:47,120 --> 00:31:48,440
I caught you!

603
00:31:48,520 --> 00:31:51,360
- Caught you!
- You come here!

604
00:31:51,440 --> 00:31:53,800
- I caught you!
- Just lift them.

605
00:31:53,920 --> 00:31:56,520
- Do you want something?
- I caught you!

606
00:31:56,760 --> 00:31:58,560
Caught you!

607
00:31:58,640 --> 00:32:00,080
Come!

608
00:32:00,520 --> 00:32:02,000
Where did one go?

609
00:32:02,080 --> 00:32:04,840
- Sharks, time up. Time up.
- Chase him.

610
00:32:04,920 --> 00:32:07,240
- Time up. It's time up.
- He's the naughtiest.

611
00:32:08,520 --> 00:32:10,480
Thanks, I've been skipping
my morning cardio.

612
00:32:10,560 --> 00:32:12,640
- The kids did that for you!
- Should I catch you?

613
00:32:12,800 --> 00:32:14,320
Wait, we'll help you.

614
00:32:14,520 --> 00:32:16,840
Kids, come here.
I have a surprise for you.

615
00:32:17,760 --> 00:32:19,720
Take a look. Play with this.

616
00:32:20,120 --> 00:32:21,320
Sit here.

617
00:32:23,600 --> 00:32:24,600
Did you see, Sharks?

618
00:32:24,640 --> 00:32:27,520
Kids nowadays are no less
than baby dons!

619
00:32:27,720 --> 00:32:30,800
After losing to this level
of energy and enthusiasm,

620
00:32:30,880 --> 00:32:34,600
parents normally go
to only one babysitter,

621
00:32:34,760 --> 00:32:36,400
and they are mobile phones.

622
00:32:37,120 --> 00:32:40,720
Sharks, we present to you
Busy Boards by ClapStore

623
00:32:41,560 --> 00:32:43,520
which are a perfect alternative
to screens.

624
00:32:43,640 --> 00:32:44,640
Greetings, Sharks.

625
00:32:47,280 --> 00:32:48,280
Greetings, Sharks.

626
00:32:51,120 --> 00:32:52,440
[Marathi] We're from Pune.

627
00:32:52,560 --> 00:32:54,680
And we are the founders
of ClapStore Toys.

628
00:32:56,120 --> 00:32:58,200
ClapStore Toys is a kids' toy brand

629
00:32:58,320 --> 00:33:00,120
that makes specialised toys

630
00:33:00,200 --> 00:33:02,880
to reduce the screen time of kids
between 0 to 6 years.

631
00:33:08,360 --> 00:33:10,560
improving their fine motor skills,

632
00:33:16,840 --> 00:33:18,640
...we introduced a new category
in India

633
00:33:18,760 --> 00:33:20,560
called Portable Busy Boards.

634
00:33:30,000 --> 00:33:31,840
to over 50,000
happy customers so far.

635
00:33:33,080 --> 00:33:35,800
We envision seeing
our Busy Boards in every household

636
00:33:35,880 --> 00:33:38,120
providing relief to parents
over kids' high screen times.

637
00:33:38,200 --> 00:33:41,800
So, our ask is
Rs. 80 lakhs for 4% equity.

638
00:33:46,640 --> 00:33:48,160
Throw away your mobile phones

639
00:33:48,240 --> 00:33:50,400
and get your kids a Busy Board!

640
00:33:52,600 --> 00:33:53,520
Come on.

641
00:33:53,600 --> 00:33:54,600
- Bye!
- So sweet.

642
00:33:54,640 --> 00:33:55,680
- Catch him.
- Say bye.

643
00:33:55,760 --> 00:33:56,800
- Bye!
- Catch him.

644
00:33:56,880 --> 00:33:57,880
See you.

645
00:34:01,200 --> 00:34:03,880
Yash and Vedang,
welcome to Shark Tank.

646
00:34:04,280 --> 00:34:05,560
Tell us about yourselves.

647
00:34:05,640 --> 00:34:08,120
How did you start ClapStore?

648
00:34:08,880 --> 00:34:10,480
I've studied Psychology.

649
00:34:10,640 --> 00:34:12,200
And I've studied BBA.

650
00:34:12,320 --> 00:34:14,720
The lockdown was imposed
after grade twelve.

651
00:34:14,800 --> 00:34:15,960
We wanted to prove ourselves.

652
00:34:16,080 --> 00:34:17,840
So, I purchased a domain
for ClapStore

653
00:34:17,920 --> 00:34:20,080
and started the business
with a dropshipping model.

654
00:34:21,480 --> 00:34:23,960
'Dropshipping is a great way'

655
00:34:24,280 --> 00:34:26,560
'for first-time entrepreneurs
to get into business.'

656
00:34:26,880 --> 00:34:30,040
'Without keeping
any inventory with you,'

657
00:34:30,280 --> 00:34:32,440
'it allows you to sell your products
on e-commerce.'

658
00:34:32,800 --> 00:34:34,880
'You can list the products online'

659
00:34:35,000 --> 00:34:39,000
'which will reach the customers
directly from the manufacturers'

660
00:34:39,080 --> 00:34:42,560
'allowing you to keep their margin.'

661
00:34:44,360 --> 00:34:46,600
We ran a dropshipping model
for about 1.5 years

662
00:34:56,960 --> 00:34:59,320
to reduce the screen time of kids
by making creative toys.

663
00:34:59,600 --> 00:35:01,840
We began selling
plastic generic toys.

664
00:35:02,560 --> 00:35:04,360
We'd reached a good scale

665
00:35:04,440 --> 00:35:06,680
but realised our ad creatives
were being easily copied.

666
00:35:06,840 --> 00:35:09,680
We knew we couldn't make this
a long-term sustainable business

667
00:35:09,760 --> 00:35:11,520
as well as a good brand.

668
00:35:11,720 --> 00:35:13,880
We thought of introducing
an entry barrier.

669
00:35:14,040 --> 00:35:15,560
We conducted market research

670
00:35:15,640 --> 00:35:18,040
and identified the global category
of portable busy boards.

671
00:35:18,120 --> 00:35:20,120
I ordered MDF sheets at home,

672
00:35:20,240 --> 00:35:22,200
had them laser cut into a box,

673
00:35:22,280 --> 00:35:23,640
brought it home, painted it,

674
00:35:23,720 --> 00:35:26,880
fixed switches and LEDs on it
and made a product from it.

675
00:35:26,960 --> 00:35:29,280
I did a photoshoot of it
and ran an ad the next day.

676
00:35:29,400 --> 00:35:31,200
I started getting orders
from day one.

677
00:35:31,280 --> 00:35:34,480
Thus began our journey of building
the Busy Boards category in India.

678
00:35:34,560 --> 00:35:36,000
I don't know what a Busy Board is.

679
00:35:36,280 --> 00:35:37,800
[music playing]

680
00:35:41,320 --> 00:35:43,800
- Oh, are these Busy Boards?
- Yes, they are.

681
00:35:43,880 --> 00:35:44,880
Okay.

682
00:35:45,560 --> 00:35:47,240
Give me the Mini one.

683
00:35:47,320 --> 00:35:49,400
I don't know how to operate this.
How do I play?

684
00:35:49,480 --> 00:35:54,000
So, it's basically for children
aged 6 months to 6 years

685
00:35:54,160 --> 00:35:58,120
that require the development
of fine motor skills.

686
00:35:58,200 --> 00:36:01,600
The buttons and switches
trigger fine motor skills in kids.

687
00:36:01,680 --> 00:36:03,760
The smaller muscles of the fingers

688
00:36:04,080 --> 00:36:06,520
generate holding powers
and writing powers

689
00:36:06,600 --> 00:36:08,600
so that they don't have issues
going forward.

690
00:36:08,720 --> 00:36:10,200
Also, it's a replacement
for a screen.

691
00:36:10,280 --> 00:36:11,280
Hence, this size.

692
00:36:11,320 --> 00:36:13,000
- Vedang, what does this do?
- Yes?

693
00:36:13,080 --> 00:36:14,360
What does this develop?

694
00:36:14,440 --> 00:36:16,320
- So, the aux wire...
- Should I put it here?

695
00:36:16,400 --> 00:36:17,440
- Right, yes...
- Then?

696
00:36:17,520 --> 00:36:19,080
- A light will glow.
- And then?

697
00:36:19,200 --> 00:36:21,320
That develops
hand-eye coordination in kids.

698
00:36:21,440 --> 00:36:25,600
And the glowing light
helps kids with colour recognition.

699
00:36:25,680 --> 00:36:27,440
- Nice.
- Cool, it'll keep kids busy.

700
00:36:27,520 --> 00:36:28,520
Yes, exactly.

701
00:36:29,360 --> 00:36:31,080
- The name's good. Busy Board.
- Busy Board.

702
00:36:31,120 --> 00:36:32,360
Busy Board!

703
00:36:32,440 --> 00:36:34,400
- They'll be busy pressing buttons.
- Give me that, Vineeta.

704
00:36:34,400 --> 00:36:35,800
Busy for how many minutes
is the question.

705
00:36:35,840 --> 00:36:37,480
How much time will a kid
spend on this?

706
00:36:37,560 --> 00:36:41,200
We've spoken to about a thousand
existing customers.

707
00:36:41,360 --> 00:36:44,720
They say their child plays with it
for 10 to 15 minutes at a go

708
00:36:44,800 --> 00:36:47,760
and about 3 to 4 times a day.

709
00:36:47,840 --> 00:36:49,120
I must admit

710
00:36:51,320 --> 00:36:53,680
The quality, finish

711
00:36:53,760 --> 00:36:57,520
- and the branding are pretty good.
- Yes.

712
00:36:59,360 --> 00:37:02,720
- Great. Now, this is
a solar system learning... - Yes.

713
00:37:02,920 --> 00:37:04,000
Solar Galaxy Explorer.

714
00:37:04,080 --> 00:37:05,240
And I have been trying

715
00:37:05,600 --> 00:37:08,320
to teach the solar system
to my son for some time.

716
00:37:08,400 --> 00:37:09,400
But this is much better

717
00:37:09,440 --> 00:37:11,880
- because it has
these motor skills, right? - Yes.

718
00:37:11,960 --> 00:37:14,040
I'll buy all your boards one by one.

719
00:37:20,880 --> 00:37:21,680
Creative play.

720
00:37:21,760 --> 00:37:25,440
The kids will learn some skills
while playing.

721
00:37:25,520 --> 00:37:27,160
Very different and very cool.

722
00:37:27,240 --> 00:37:28,920
- Tell me something.
- Yes.

723
00:37:29,040 --> 00:37:31,960
Your entire business is predicated...

724
00:37:32,240 --> 00:37:34,760
- Your claim is...
- [music playing on toy]

725
00:37:34,840 --> 00:37:36,040
We are trying to get...

726
00:37:36,280 --> 00:37:37,600
Do you see this?

727
00:37:37,680 --> 00:37:40,200
If kids are given a Busy Board,

728
00:37:40,280 --> 00:37:42,760
it'll be worse than screen time!

729
00:37:42,840 --> 00:37:44,400
We have boards without sounds too.

730
00:37:44,520 --> 00:37:46,440
- Give it to him.
- Buttons...

731
00:37:46,520 --> 00:37:47,800
Don't sell anything without sound.

732
00:37:47,840 --> 00:37:49,240
We'll use boAt for the sound.

733
00:37:50,040 --> 00:37:51,080
Yes, no one else.

734
00:37:51,160 --> 00:37:52,800
So, the biggest issue is

735
00:37:52,880 --> 00:37:55,640
- that screen time
is bad for children. - Yes.

736
00:37:55,760 --> 00:37:58,640
Are there any definitive studies
about how bad it is?

737
00:37:59,000 --> 00:38:00,480
It's mainly mindless screen time.

738
00:38:00,600 --> 00:38:03,520
If kids use the screen for
studying purposes, that's important,

739
00:38:03,640 --> 00:38:05,920
but mindless screen time
is what is hampering them.

740
00:38:06,240 --> 00:38:09,400
Many countries have come up
with strict regulations.

741
00:38:09,640 --> 00:38:12,360
'No social media or social network'

742
00:38:12,480 --> 00:38:14,320
'for children below teens.'

743
00:38:14,920 --> 00:38:16,920
- For instance, Australia.
- 16 years.

744
00:38:17,000 --> 00:38:18,840
- They've set the age to 16.
- Yes.

745
00:38:18,960 --> 00:38:21,760
- In Europe, there are a couple
of countries... - [music playing]

746
00:38:22,280 --> 00:38:24,160
- Where they're debating
over 12 years. - Right?

747
00:38:24,680 --> 00:38:29,080
- So, if you're not able to use
social media or network... - Hmm.

748
00:38:29,160 --> 00:38:31,440
Kids wouldn't be
having any screen time.

749
00:38:31,520 --> 00:38:33,320
For 0 to 6 years,

750
00:38:33,400 --> 00:38:35,720
- we don't want them using phones.
- No matter how much you control.

751
00:38:35,760 --> 00:38:37,200
Yash and Vedang, tell me something.

752
00:38:37,280 --> 00:38:38,640
You must be 23 or 24.

753
00:38:39,120 --> 00:38:40,960
- I'm 22 and Vedang is 21.
- 21.

754
00:38:41,040 --> 00:38:42,800
I'm sure you don't have kids.

755
00:38:43,040 --> 00:38:45,800
Then what inspired you
to make Montessori toys?

756
00:38:45,960 --> 00:38:47,880
We used to sell
plastic Chinese toys before.

757
00:38:47,960 --> 00:38:49,280
They were being easily copied.

758
00:38:49,400 --> 00:38:51,680
So, we built our own product
to create an entry barrier.

759
00:38:51,760 --> 00:38:54,160
We started selling it
and took customer feedback.

760
00:38:54,280 --> 00:38:56,040
The customers demanded
Montessori toys.

761
00:38:56,120 --> 00:38:58,840
- So, the customers asked you
to make Montessori toys. - Right.

762
00:38:58,920 --> 00:39:00,240
These can be copied too.

763
00:39:00,360 --> 00:39:02,360
- Definitely.
These can be copied too. - Yes.

764
00:39:02,440 --> 00:39:03,320
We are ready for it.

765
00:39:03,400 --> 00:39:06,840
In the last three months,
we have invested in manufacturing.

766
00:39:15,440 --> 00:39:16,800
- I want to show it to you.
- Yes.

767
00:39:16,880 --> 00:39:18,360
- That's very interesting.
- Hang on.

768
00:39:20,760 --> 00:39:22,720
We tried to crack it for many days
but in vain.

769
00:39:22,840 --> 00:39:23,920
- This one.
- Then what worked?

770
00:39:23,960 --> 00:39:25,640
Give it to me.
I'll crack it in one second.

771
00:39:25,680 --> 00:39:27,440
You have to do this.

772
00:39:28,760 --> 00:39:30,560
- This is cool. Great!
- [music playing]

773
00:39:30,640 --> 00:39:31,880
What is this prototype?

774
00:39:32,000 --> 00:39:33,560
We took customer feedback.

775
00:39:33,640 --> 00:39:35,600
They wanted something
that was touch-enabled.

776
00:39:35,680 --> 00:39:37,960
So, majorly it senses the touch.

777
00:39:38,080 --> 00:39:40,560
Hang on. Complete the story first.

778
00:39:40,640 --> 00:39:42,760
You were talking about
your defensibility.

779
00:39:42,840 --> 00:39:44,080
- Right.
- Please complete that.

780
00:39:44,080 --> 00:39:46,280
There are two main factors
that determine defensibility.

781
00:39:46,320 --> 00:39:47,480
The first is our R&D process

782
00:39:47,560 --> 00:39:49,640
which we've strengthened
in the last 3 months.

783
00:39:49,720 --> 00:39:52,840
The second thing is our brand entry
and positioning.

784
00:39:53,600 --> 00:39:56,560
If anyone wants screen replacement,
we want them

785
00:39:56,640 --> 00:39:58,160
to come to us ClapStore Toys.

786
00:39:58,240 --> 00:40:00,240
And that's a unique character
to copy.

787
00:40:00,840 --> 00:40:04,080
We think our defensibility will come
from offering more products.

788
00:40:04,240 --> 00:40:07,240
We will have
the first-mover advantage obviously.

789
00:40:07,320 --> 00:40:09,920
So, even if there is competition,

790
00:40:10,040 --> 00:40:11,320
we will make new SKUs

791
00:40:11,400 --> 00:40:13,680
which will be more engaging
than the previous ones

792
00:40:13,760 --> 00:40:15,560
and we'll try
to acquire new customers.

793
00:40:15,640 --> 00:40:16,800
Can we see your factory?

794
00:40:17,080 --> 00:40:18,120
- Um, sure.
- Yes.

795
00:40:18,240 --> 00:40:21,040
- Yes, photos of the assembly line.
- The assembly line is of two types.

796
00:40:21,040 --> 00:40:23,760
The box is built in a factory
and then goes to the assembly line.

797
00:40:23,840 --> 00:40:25,520
Oh, so it's made manually
or by hand.

798
00:40:25,640 --> 00:40:28,320
No, the PCB is ready.
We just plug and play.

799
00:40:28,400 --> 00:40:29,840
Did you design the PCB?

800
00:40:29,960 --> 00:40:31,320
I made the first product at home.

801
00:40:31,400 --> 00:40:34,200
Then we approached the supplier
and they designed it.

802
00:40:34,680 --> 00:40:36,560
Could you tell us about the pricing?

803
00:40:36,680 --> 00:40:38,200
We sell this at discount.

804
00:40:38,280 --> 00:40:40,160
They range from Rs. 500 to 1,800.

805
00:40:40,240 --> 00:40:41,560
How much does this cost?

806
00:40:41,640 --> 00:40:43,320
- That is Rs. 500.
- Rs. 499.

807
00:40:43,440 --> 00:40:46,320
- Very good. - What about
Rhyme House that says Rs. 2,500?

808
00:40:46,440 --> 00:40:47,800
Rs. 1,500... 1,499.

809
00:40:49,200 --> 00:40:50,920
When did you start selling?

810
00:40:51,040 --> 00:40:55,080
We launched this product
in January 2023.

811
00:40:55,200 --> 00:40:58,880
Okay. What was the revenue
in 2023-24?

812
00:40:59,360 --> 00:41:00,920
Rs. 2.54 crores.

813
00:41:01,000 --> 00:41:02,000
Wow!

814
00:41:02,040 --> 00:41:05,400
And we've done Rs. 2.4 crores
so far in 7 months.

815
00:41:05,480 --> 00:41:07,240
- 7 months.
- We did Rs. 62 lakhs last month.

816
00:41:07,280 --> 00:41:10,800
- That must be because of Diwali.
- This month, we'll do Rs. 70 lakhs.

817
00:41:13,280 --> 00:41:15,280
- Yes, we've done
Rs. 12 lakh so far. - Okay.

818
00:41:15,360 --> 00:41:16,960
How much did you do in August?

819
00:41:17,080 --> 00:41:19,000
In August, we did Rs. 33 lakhs.

820
00:41:19,840 --> 00:41:21,760
- Projected sales for the year?
- Rs. 6 crores.

821
00:41:21,880 --> 00:41:22,880
How much profit will you make?

822
00:41:22,880 --> 00:41:24,480
Our EBITDA is 18%.

823
00:41:27,920 --> 00:41:30,280
What was last year's profit?

824
00:41:30,360 --> 00:41:31,320
It was less last year.

825
00:41:31,400 --> 00:41:34,320
Our PAT was 2.7%
as we were looking for a PMF

826
00:41:34,400 --> 00:41:35,480
and doing third-party manufacturing.

827
00:41:35,520 --> 00:41:37,360
- Good... - They're familiar
with the terminology!

828
00:41:37,400 --> 00:41:38,960
- All the words!
- Yes...

829
00:41:39,080 --> 00:41:40,640
How many times
did you watch Shark Tank?

830
00:41:40,720 --> 00:41:41,800
Many times, all the episodes.

831
00:41:41,800 --> 00:41:43,200
We watched all the episodes
before coming here.

832
00:41:43,240 --> 00:41:45,080
Tell us your equity split.

833
00:41:45,240 --> 00:41:46,280
31.5%.

834
00:41:46,360 --> 00:41:47,240
58.5%.

835
00:41:47,320 --> 00:41:48,680
And 10% is with investors.

836
00:41:48,800 --> 00:41:50,760
Who is the investor?

837
00:41:51,040 --> 00:41:52,520
Last year, through WTFund.

838
00:41:52,600 --> 00:41:55,560
It was released
through Nikhil Kamath's podcast.

839
00:41:55,640 --> 00:41:58,080
Around 1,500 companies had applied.

840
00:41:58,200 --> 00:42:00,960
There were two winners
and ClapStore Toys was one of them.

841
00:42:01,600 --> 00:42:03,480
So, it was Nikhil Kamath,
Kishore Biyani,

842
00:42:03,720 --> 00:42:05,640
Anand Shankarnarayan
and Raj Shamani.

843
00:42:05,920 --> 00:42:07,520
- How much did they invest?
- Rs. 10 lakhs each.

844
00:42:07,560 --> 00:42:08,480
- Rs. 10 lakhs each.
- Rs. 10 lakhs.

845
00:42:08,560 --> 00:42:10,560
- How much equity?
- We diluted 10%.

846
00:42:10,640 --> 00:42:13,120
- Total investment?
- 2.5%. Rs. 40 lakhs.

847
00:42:13,200 --> 00:42:15,800
- At what valuation?
- A flat valuation of Rs. 4 crores.

848
00:42:15,880 --> 00:42:17,600
- So, Rs. 20 crores.
- Yes.

849
00:42:17,800 --> 00:42:19,880
Your valuation went from
Rs. 4 crores to 20 crores!

850
00:42:20,520 --> 00:42:23,160
They saw our last month's revenue
and calculated our ARR.

851
00:42:23,240 --> 00:42:24,840
- When did it hit the bank?
- March.

852
00:42:28,240 --> 00:42:29,760
About Rs. 15 to 20 lakhs.

853
00:42:29,880 --> 00:42:31,200
How much inventory do you have?

854
00:42:31,680 --> 00:42:34,040
Rs. 5,000 inventory
worth about Rs. 45 lakhs.

855
00:42:34,120 --> 00:42:35,440
45 on cost?

856
00:42:35,680 --> 00:42:36,960
- Selling price.
- Selling price.

857
00:42:38,880 --> 00:42:41,080
We'll know
from their unit economics.

858
00:42:41,720 --> 00:42:44,400
Our cost of goods sold is 35%.

859
00:42:44,480 --> 00:42:46,880
Then comes logistics
and packaging at 10%.

860
00:42:46,960 --> 00:42:49,480
Marketing comes to 24%.

861
00:42:49,560 --> 00:42:53,640
Then come our fixed costs
at around 13 to 14%.

862
00:42:53,760 --> 00:42:55,480
So, our EBITDA is around 18%.

863
00:42:56,640 --> 00:42:58,400
Let me ask you a question.

864
00:42:58,520 --> 00:43:02,480
I don't understand
why your sales have increased.

865
00:43:02,560 --> 00:43:06,000
There is something you are doing
which is unconventional.

866
00:43:06,120 --> 00:43:07,120
What is it?

867
00:43:07,880 --> 00:43:09,120
Since this was a new category,

868
00:43:09,200 --> 00:43:11,760
we knew we had
to create brand awareness.

869
00:43:11,840 --> 00:43:15,080
So, we collaborated with
30 to 40 influencers per month

870
00:43:15,200 --> 00:43:18,880
who post reels every day
which we use as our ads.

871
00:43:24,760 --> 00:43:25,760
- Baby influencers.
- Yes.

872
00:43:25,800 --> 00:43:28,800
- So, this spend comes under
your 24% marketing spend. - Yes.

873
00:43:28,880 --> 00:43:30,560
Could you break this down?

874
00:43:30,680 --> 00:43:33,240
Let's suppose your sales
in any given month is Rs. 50 lakhs.

875
00:43:33,320 --> 00:43:34,680
How much does the influencer get?

876
00:43:34,760 --> 00:43:36,480
No, we barter!
They're barter collaborators.

877
00:43:39,880 --> 00:43:40,960
We have a team.

878
00:43:41,080 --> 00:43:43,680
We ask them to post
and use their videos as ads.

879
00:43:43,760 --> 00:43:45,720
- Amazing. - We look at the quality
and not their followers

880
00:43:45,720 --> 00:43:47,600
because we've to use them as ads.

881
00:43:47,680 --> 00:43:49,720
Good one, man!
You've cracked this well.

882
00:43:49,840 --> 00:43:51,880
Marketing that content

883
00:43:51,960 --> 00:43:54,800
in a format of direct selling
is fantastic

884
00:43:54,880 --> 00:43:56,760
because you've to create a category.

885
00:43:57,440 --> 00:44:00,680
Yash! Vedang! Where do you want
to go from here? What's the vision?

886
00:44:00,800 --> 00:44:03,320
We want to achieve a sales of
Rs. 2 crores a month in 12 months.

887
00:44:03,440 --> 00:44:04,440
[chuckles]

888
00:44:05,040 --> 00:44:06,320
- Will you?
- Yes.

889
00:44:06,400 --> 00:44:08,200
What's the process?
How will you do it?

890
00:44:39,920 --> 00:44:41,720
What's the share of these channels?

891
00:44:41,840 --> 00:44:43,320
Amazon's is 50%.

892
00:44:43,400 --> 00:44:46,080
40% is from our website
and 10% from the remaining channels.

893
00:44:46,160 --> 00:44:47,680
There's still
a lot of room for growth.

894
00:44:47,760 --> 00:44:49,560
- Yes, definitely.
- As you go on other channels...

895
00:44:49,600 --> 00:44:51,240
We've to work
on the supply and demand.

896
00:44:51,320 --> 00:44:53,400
- So, supply is your main problem.
- Yes.

897
00:44:53,480 --> 00:44:54,360
Not demand.

898
00:44:54,440 --> 00:44:56,520
- Not demand,
we've to manage supply. - Supply.

899
00:44:56,600 --> 00:44:58,200
Yash and Vedang,
let me make you an offer.

900
00:44:58,240 --> 00:44:59,560
I really like you two.

901
00:44:59,920 --> 00:45:02,880
The offer is Rs. 40 lakhs
for 4% equity.

902
00:45:04,560 --> 00:45:07,640
And Rs. 40 lakhs debt
at 10% interest for 2 years.

903
00:45:13,200 --> 00:45:14,720
...that your energy is high.

904
00:45:14,800 --> 00:45:19,280
- Thank you.
- Secondly, you're fast learners.

905
00:45:19,600 --> 00:45:22,000
You can even think of building
a LEGO in the future

906
00:45:22,080 --> 00:45:23,080
- around this.
- Exactly.

907
00:45:23,120 --> 00:45:26,560
And I see that hunger and passion.

908
00:45:27,560 --> 00:45:30,320
I'll make you an offer.
Rs. 80 lakhs at 8%.

909
00:45:36,000 --> 00:45:37,440
You wanted to dilute 4%.

910
00:45:37,960 --> 00:45:40,160
An offer of 8%. That's too little.

911
00:45:40,400 --> 00:45:41,920
Okay, let's do one thing.

912
00:45:42,840 --> 00:45:46,640
I think the pivot you took
was the biggest highlight.

913
00:45:48,680 --> 00:45:51,120
You've done such fine work.

914
00:45:51,360 --> 00:45:54,240
Even though you don't have kids,
you figured out the problems.

915
00:45:54,360 --> 00:45:57,880
So, obviously, you possess
customer-centricity.

916
00:46:01,080 --> 00:46:03,480
It needs to be formalised
as you scale,

917
00:46:03,560 --> 00:46:04,800
but I think when the time comes,

918
00:46:04,800 --> 00:46:07,080
you'll make another pivot
and add more categories

919
00:46:07,160 --> 00:46:09,880
- as long as you stay with
screen-free childhood... - Yes.

920
00:46:10,000 --> 00:46:12,680
- It's a very interesting
proposition. - Yes.

921
00:46:12,800 --> 00:46:14,560
Let's bet on it today.

922
00:46:15,440 --> 00:46:18,560
Let's make this fair.
You'll get two Sharks also.

923
00:46:18,600 --> 00:46:21,080
Aman and I will come on board.
Rs. 80 lakhs for 7% equity.

924
00:46:24,320 --> 00:46:25,680
I think it's fair and square.

925
00:46:25,760 --> 00:46:27,640
- But they need help with
the supply chain. - A good deal.

926
00:46:27,680 --> 00:46:30,000
- So, what... - We know
the make-in-India supply chain.

927
00:46:30,760 --> 00:46:31,760
[chuckles]

928
00:46:33,120 --> 00:46:34,840
Fantastic founders.

929
00:46:34,960 --> 00:46:36,000
Forget your age.

930
00:46:36,080 --> 00:46:37,920
Even if you were 32 years old,

931
00:46:38,040 --> 00:46:40,320
the clarity with which
you're building your business

932
00:46:40,400 --> 00:46:41,400
is very impressive.

933
00:46:41,480 --> 00:46:46,360
Your sense of positioning a brand
to the consumer

934
00:46:46,480 --> 00:46:47,640
is very solid.

935
00:46:48,040 --> 00:46:50,200
So, I'll also make you an offer.

936
00:46:51,840 --> 00:46:54,760
I don't think your ask is too off.

937
00:46:54,800 --> 00:46:57,960
- So, my offer will be
Rs. 40 lakhs for 2.5%. - Okay.

938
00:46:58,000 --> 00:46:59,840
Which is a valuation
of Rs. 16 crores.

939
00:46:59,920 --> 00:47:02,200
And on top of that,
Rs. 40 lakhs debt.

940
00:47:02,280 --> 00:47:04,960
- Same 10% interest for 3 years.
- Okay.

941
00:47:10,200 --> 00:47:13,320
are not necessarily
people of pedigree

942
00:47:13,600 --> 00:47:15,080
or the smartest,

943
00:47:15,160 --> 00:47:16,880
but they're learning machines.

944
00:47:17,000 --> 00:47:20,520
I don't see where the company
and founder are currently.

945
00:47:21,200 --> 00:47:25,160
- What I see is,
five years down the line... - Correct.

946
00:47:25,640 --> 00:47:28,000
Where will this founder
and business be.

947
00:47:28,480 --> 00:47:32,200
- Given your trajectory,
you're going to do well. - Yes.

948
00:47:32,280 --> 00:47:34,520
What deal would you like to close?

949
00:47:34,600 --> 00:47:35,720
Oh!

950
00:47:37,240 --> 00:47:38,680
Okay, I'll change the offer.

951
00:47:38,760 --> 00:47:40,360
Rs. 80 lakhs for 4% equity.
Whatever you ask.

952
00:47:40,400 --> 00:47:42,440
Okay!

953
00:47:42,800 --> 00:47:44,200
But you say yes now.

954
00:47:46,120 --> 00:47:48,320
- No, don't say yes now.
- Say yes now.

955
00:47:48,400 --> 00:47:49,640
[laughs]

956
00:47:50,400 --> 00:47:52,640
I give...
Anupam and I will come together.

957
00:47:52,760 --> 00:47:53,760
Say yes now.

958
00:47:53,840 --> 00:47:55,360
Say yes now...

959
00:47:55,480 --> 00:47:57,200
At least let us hear it, please.

960
00:47:57,280 --> 00:47:59,800
So, we will come
on board together. Okay?

961
00:48:00,400 --> 00:48:03,280
At your original ask.
Rs. 80 lakhs for 4% equity.

962
00:48:06,600 --> 00:48:08,080
If you want more, just say so.

963
00:48:08,160 --> 00:48:10,680
No. This is our requirement,
we don't need more.

964
00:48:11,480 --> 00:48:14,360
I think you should decide
who you want as a partner.

965
00:48:14,440 --> 00:48:15,960
- Yes.
- Everyone here is good.

966
00:48:16,080 --> 00:48:18,520
If you want to build a big business,

967
00:48:19,080 --> 00:48:20,080
you'll also need

968
00:48:20,160 --> 00:48:22,920
- institutional investor support.
- Right.

969
00:48:23,200 --> 00:48:25,040
- We could give you that.
- Okay.

970
00:48:25,320 --> 00:48:28,840
So, I too am ready to give you
Rs. 80 lakhs for 4% equity.

971
00:48:28,920 --> 00:48:30,120
[tense music playing]

972
00:48:34,440 --> 00:48:36,520
Can we get all five Sharks on board
for 5% equity?

973
00:48:40,000 --> 00:48:41,440
I won't do a five-Shark deal.

974
00:48:42,520 --> 00:48:43,560
Hey, no?

975
00:48:44,200 --> 00:48:46,120
You don't want to do it!
What happened?

976
00:48:46,320 --> 00:48:47,320
Not in the mood.

977
00:48:47,840 --> 00:48:49,720
Please, Anupam.

978
00:48:50,840 --> 00:48:52,640
Why do you want so many founders?

979
00:48:53,480 --> 00:48:57,120
The expertise you serve
and they serve are very different.

980
00:48:57,720 --> 00:48:59,400
If you want an all-Shark deal,

981
00:48:59,480 --> 00:49:02,040
that 1% equity
doesn't bring closure.

982
00:49:02,120 --> 00:49:05,040
Unfortunately, with a low equity
of 1 or 2%,

983
00:49:05,320 --> 00:49:07,080
people stop paying any heed.

984
00:49:08,240 --> 00:49:10,960
I'll tell you very honestly.
You guys are too early.

985
00:49:11,120 --> 00:49:13,400
The idea is to get to work with you.

986
00:49:14,480 --> 00:49:16,520
I don't know how the business
will turn out,

987
00:49:16,600 --> 00:49:18,400
and in future, you will need money.

988
00:49:19,680 --> 00:49:21,440
Hey, don't intimidate us. Sit down.

989
00:49:21,560 --> 00:49:22,920
- No, I'm just talking...
- Sit down.

990
00:49:22,920 --> 00:49:25,120
If you guys want an all-Shark deal,
let's talk about it.

991
00:49:26,360 --> 00:49:27,960
Peyush, are you in
for an all-Shark deal?

992
00:49:28,080 --> 00:49:29,240
That's what I was saying.

993
00:49:29,320 --> 00:49:30,640
- That...
- What about you?

994
00:49:30,840 --> 00:49:32,240
- Yes!
- I'm okay, let's do it.

995
00:49:32,320 --> 00:49:34,680
- Let's discuss this...
- Then there will be only one deal.

996
00:49:34,760 --> 00:49:37,360
Let them go so we can talk openly.

997
00:49:37,440 --> 00:49:38,440
We will be back.

998
00:49:41,760 --> 00:49:45,000
We cannot do all-Shark
if one of us leaves.

999
00:49:45,080 --> 00:49:47,160
Let's not squeeze them dry.
They're kids.

1000
00:49:47,320 --> 00:49:48,480
No, I'm not doing it then.

1001
00:49:48,560 --> 00:49:50,480
Six... Three months ago,

1002
00:49:50,560 --> 00:49:53,520
- they gave equity to Nikhil Kamath
at a Rs. 4-crore valuation. - Yes.

1003
00:49:53,600 --> 00:49:56,320
You're converting that Rs. 4 crores
to 20 crores in 4 months.

1004
00:49:56,880 --> 00:49:59,760
- Their run rate... - Don't you think
they might not have checked it?

1005
00:49:59,840 --> 00:50:02,080
They have a one-month run rate
because of Diwali. That's gone.

1006
00:50:02,120 --> 00:50:04,640
- They must've seen the trajectory.
- The bet is on the founders.

1007
00:50:04,680 --> 00:50:05,480
The bet is on the founders.

1008
00:50:05,560 --> 00:50:07,520
- That's why I said let's discuss.
- Rs. 5 crore revenue run rate.

1009
00:50:07,520 --> 00:50:10,200
Rs. 1 crore for 10% is the only deal
we should give. That's it.

1010
00:50:10,280 --> 00:50:11,160
- I'm okay.
- Fine.

1011
00:50:11,240 --> 00:50:13,000
- Yes? At least we have
skin in the game. - Hmm.

1012
00:50:13,040 --> 00:50:16,520
I think we'll have to go
from Rs. 10 to 14 crores...

1013
00:50:16,600 --> 00:50:17,440
It's not a big deal.

1014
00:50:17,520 --> 00:50:19,920
- In the larger scheme,
we should hold equity. - Yes.

1015
00:50:20,000 --> 00:50:21,360
I am sensing

1016
00:50:21,720 --> 00:50:23,760
- they will not give 10% equity.
- Okay.

1017
00:50:23,880 --> 00:50:26,120
- Let's see. Then we'll talk.
- We've to move to royalty.

1018
00:50:28,840 --> 00:50:30,400
- Is it okay if I drink water?
- May we?

1019
00:50:30,520 --> 00:50:31,800
Yes, please drink.

1020
00:50:31,880 --> 00:50:34,440
- If you need something else, please
drink that also right now. - No.

1021
00:50:34,480 --> 00:50:36,320
You want to play with your toy
for two minutes?

1022
00:50:36,400 --> 00:50:37,760
[laughter]

1023
00:50:38,840 --> 00:50:41,760
Look. When all five Sharks
come on board together,

1024
00:50:41,920 --> 00:50:43,240
we'll be bringing a lot of value.

1025
00:50:43,280 --> 00:50:45,120
You were just saying something else!

1026
00:50:45,200 --> 00:50:46,640
[laughter]

1027
00:50:50,640 --> 00:50:52,760
No, let me tell you what I meant.

1028
00:50:52,880 --> 00:50:55,640
There are five fingers
and each one has a different use.

1029
00:50:55,720 --> 00:50:58,120
- Sometimes, you need this one too.
- Yes.

1030
00:50:58,240 --> 00:51:00,240
So, we will give you
a combined offer.

1031
00:51:00,320 --> 00:51:01,640
That's the only offer you have.

1032
00:51:04,840 --> 00:51:07,480
- So, we'll offer you Rs. 1 crore.
- Okay.

1033
00:51:08,040 --> 00:51:09,080
For 10% equity.

1034
00:51:09,360 --> 00:51:10,800
[tense music playing]

1035
00:51:18,920 --> 00:51:20,280
[tense music playing]

1036
00:51:24,720 --> 00:51:25,560
- What is it?
- We'll do it.

1037
00:51:25,640 --> 00:51:27,600
- You have a deal.
- All right.

1038
00:51:27,960 --> 00:51:29,320
Thank you so much.

1039
00:51:45,920 --> 00:51:47,920
- Yes!
- I'd have taken them all.

1040
00:51:48,000 --> 00:51:50,800
- This is a great deal.
- Yes, really good deal.

1041
00:51:52,720 --> 00:51:54,520
'Given the expertise
the Sharks will bring,'

1042
00:51:54,640 --> 00:51:58,560
we feel that 2% justifies its value.

1043
00:51:58,640 --> 00:52:00,720
So, we didn't think much.

1044
00:52:00,840 --> 00:52:02,600
- Value addition...
- Value addition was enough

1045
00:52:02,680 --> 00:52:06,120
because valuation can be generated
going forward too,

1046
00:52:06,200 --> 00:52:08,440
- but value is what we needed.
- We got some great minds.

1047
00:52:08,520 --> 00:52:09,520
Yes.

1048
00:52:09,680 --> 00:52:10,960
- Hello, Yash and Vedang.
- Hello.

1049
00:52:11,000 --> 00:52:12,080
- Welcome.
- Yes.

1050
00:52:12,280 --> 00:52:13,160
How did it go?

1051
00:52:13,280 --> 00:52:15,000
- Great.
- It was a lot of fun.

1052
00:52:15,160 --> 00:52:17,160
We got a five-Shark deal.
So, we're really excited.

1053
00:52:17,240 --> 00:52:18,480
- Like a dream.
- Yes.

1054
00:52:18,560 --> 00:52:21,280
- Did you imagine it'd be so great?
- Yes, we did.

1055
00:52:21,360 --> 00:52:23,040
- Five-Shark... Really?
- Yes.

1056
00:52:27,840 --> 00:52:29,200
It's a big thing also.

1057
00:52:29,320 --> 00:52:30,720
Kids spend so much time
on the screen.

1058
00:52:30,760 --> 00:52:33,760
I fear my kid might address
the phone as "Dad"!

1059
00:52:33,840 --> 00:52:36,680
- Kids nowadays are glued to phones.
- Yes.

1060
00:52:36,800 --> 00:52:39,320
We are... Take care.
We will take care of it.

1061
00:52:39,400 --> 00:52:41,320
One hundred percent.
Of the kid also?

1062
00:52:41,440 --> 00:52:43,240
- Yes. Of the kid and...
- [laughter]

1063
00:52:43,320 --> 00:52:45,080
He don't... He will call you dad.

1064
00:52:45,200 --> 00:52:47,320
Yes, okay. Make sure he does.

1065
00:52:47,400 --> 00:52:48,400
Wouldn't it look strange

1066
00:52:48,480 --> 00:52:50,320
if we scolded them
and they did this?

1067
00:52:50,400 --> 00:52:51,880
[laughter]

1068
00:52:52,880 --> 00:52:54,640
I was a teacher before this

1069
00:52:54,720 --> 00:52:55,960
and I know how difficult it is

1070
00:52:56,040 --> 00:52:58,160
to keep kids engaged
without a screen.

1071
00:52:58,240 --> 00:53:00,800
- You're doing a great job by
keeping them entertained. - Thanks.

1072
00:53:00,880 --> 00:53:03,640
I'm sure you have your sources
of entertainment too.

1073
00:53:03,720 --> 00:53:06,400
- So, I got you a gaming console
from Swiggy Instamart. - Great.

1074
00:53:06,480 --> 00:53:08,600
- It arrived in 10 minutes.
- Wow, great.

1075
00:53:09,080 --> 00:53:10,280
Thank you so much, friend.

1076
00:53:10,400 --> 00:53:12,200
- Here.
- Thank you.

1077
00:53:12,560 --> 00:53:13,600
Do you play games?

1078
00:53:13,720 --> 00:53:16,080
- Yes.
- Yes, but we prefer board games.

1079
00:53:16,200 --> 00:53:17,800
You're off-screen guys!

1080
00:53:18,000 --> 00:53:19,720
I'll order Catan for you.

1081
00:53:19,880 --> 00:53:20,680
Very nice game.

1082
00:53:20,760 --> 00:53:22,440
Available on Swiggy Instamart,
delivery in 10 minutes.

1083
00:53:22,480 --> 00:53:23,960
- Great.
- Definitely.

1084
00:53:24,040 --> 00:53:27,120
Friends, don't be bored in life.
Do something interesting.

1085
00:53:27,200 --> 00:53:28,400
Play games if you want.

1086
00:53:28,520 --> 00:53:30,760
Log on to Swiggy Instamart
and order whatever you want.

1087
00:53:30,840 --> 00:53:32,200
You get everything. Order now.

1088
00:53:32,360 --> 00:53:35,400
I know you very well.

1089
00:53:36,080 --> 00:53:38,040
You want to give real time feedback
during cricket.

1090
00:53:38,040 --> 00:53:40,360
"This shot should have been played
like that."

1091
00:53:40,480 --> 00:53:42,240
"He should have taken that shot."

1092
00:53:52,120 --> 00:53:54,160
Predict who gets the funding

1093
00:53:54,280 --> 00:53:57,200
and win prizes like iPhones, iPads
and many more.

1094
00:53:57,280 --> 00:53:59,720
Go on the Lenskart app
or Lenskart.com right now.

1095
00:54:00,080 --> 00:54:01,920
[theme music playing]

1096
00:54:24,200 --> 00:54:26,240
[theme music concludes]

1097
00:54:27,760 --> 00:54:28,680
Leading with food!

1098
00:54:28,760 --> 00:54:30,120
- Yes.
- Best strategy.

1099
00:54:30,360 --> 00:54:31,520
It's part of the pitch.

1100
00:54:31,880 --> 00:54:33,560
- They're fruit bars.
- Thank you.

1101
00:54:35,480 --> 00:54:36,480
Thank you.

1102
00:54:40,920 --> 00:54:42,080
- Here, sir.
- Thank you, bro.

1103
00:54:42,440 --> 00:54:43,440
Thank you.

1104
00:54:44,280 --> 00:54:46,560
'One fruit bar. Daily fruit fix.'

1105
00:54:46,640 --> 00:54:48,120
Oh, this is like 'aam papad'.

1106
00:54:48,320 --> 00:54:49,880
- Oh, I like 'aam papad'.
- I love 'aam papad'.

1107
00:54:49,920 --> 00:54:51,160
I love 'aam papad'.

1108
00:54:51,280 --> 00:54:52,560
This has a lot of sugar.

1109
00:54:53,440 --> 00:54:54,880
Hmm, yum!

1110
00:54:55,560 --> 00:54:57,800
- Sharks, what do you think
of our bar? - It's good.

1111
00:54:58,200 --> 00:54:59,600
- Is it tasty?
- They're nice.

1112
00:54:59,720 --> 00:55:00,920
Can you believe

1113
00:55:11,480 --> 00:55:14,400
without any added sugar
and preservatives.

1114
00:55:18,400 --> 00:55:21,520
but none of these fruits
ever make it to your plates.

1115
00:55:21,600 --> 00:55:23,680
The farmer discards them
at the orchard itself.

1116
00:55:23,880 --> 00:55:25,760
Why? Because they will
get spoiled in transit.

1117
00:55:33,040 --> 00:55:34,160
Just like this, every year,

1118
00:55:34,240 --> 00:55:36,880
farmers discard 15% of their produce

1119
00:55:37,320 --> 00:55:41,040
resulting in annual losses
of Rs. 90,000 crores.

1120
00:55:49,440 --> 00:55:51,120
Inspired by nature,

1121
00:55:51,320 --> 00:55:53,040
what if we were to connect

1122
00:55:53,120 --> 00:55:55,040
this Rs. 90,000-crore problem
of wastage

1123
00:55:55,200 --> 00:55:57,160
to the Rs. 2,00,000-crore
food market?

1124
00:55:57,320 --> 00:55:58,400
With this thought in mind,

1125
00:55:58,520 --> 00:56:01,080
we built
Raheja Solar Food Processing.

1126
00:56:02,240 --> 00:56:03,680
My name is Babita Raheja.

1127
00:56:07,360 --> 00:56:10,200
My mother and I started this company
from our rooftop

1128
00:56:10,440 --> 00:56:12,320
and built
the world's most affordable

1129
00:56:12,400 --> 00:56:13,920
and portable solar dehydrator.

1130
00:56:19,440 --> 00:56:21,520
nutrients as well as its aroma

1131
00:56:21,680 --> 00:56:24,360
for up to a year without
any added sugar or preservatives.

1132
00:56:32,920 --> 00:56:35,360
to provide on-ground training
to farmers along with the dryer

1133
00:56:47,800 --> 00:56:50,400
instant noodles
and instant tea industries

1134
00:56:50,600 --> 00:56:52,480
with a market
of Rs. 2,00,000 crores.

1135
00:56:52,640 --> 00:56:55,360
In association with
over 1,000 micro-entrepreneurs,

1136
00:56:55,440 --> 00:56:58,240
we've supported over 65,000 farmers
throughout the country.

1137
00:57:18,480 --> 00:57:20,040
Varun! Babita!

1138
00:57:31,720 --> 00:57:32,720
Sure.

1139
00:57:32,800 --> 00:57:34,240
[joyous music playing]

1140
00:57:38,960 --> 00:57:39,960
Here are the ingredients.

1141
00:57:41,800 --> 00:57:44,240
These three are the ingredients
and the other two are flowers.

1142
00:57:44,320 --> 00:57:45,320
You could smell them.

1143
00:57:48,200 --> 00:57:50,720
What you're tasting
is a pineapple from Manipur.

1144
00:57:50,800 --> 00:57:51,640
Delectable.

1145
00:57:51,720 --> 00:57:53,040
It is free of sugar
and preservatives.

1146
00:57:53,080 --> 00:57:55,600
It's a naturally
plant-ripened pineapple.

1147
00:57:55,680 --> 00:57:57,000
It does have natural sugar.

1148
00:57:57,080 --> 00:57:58,200
- Fructose.
- Yes.

1149
00:57:58,480 --> 00:57:59,480
Nice.

1150
00:57:59,640 --> 00:58:01,080
The second one is mango.

1151
00:58:01,160 --> 00:58:04,520
This is the mango grown
by the farmers in Andhra Pradesh.

1152
00:58:04,880 --> 00:58:05,880
It's fine on the inside,

1153
00:58:05,960 --> 00:58:08,240
but owing to spots, farmers can't
take them to the market.

1154
00:58:08,360 --> 00:58:09,360
This is good too.

1155
00:58:09,400 --> 00:58:10,440
The third is grapes.

1156
00:58:10,520 --> 00:58:12,640
These are grapes
that have fallen to the ground.

1157
00:58:12,960 --> 00:58:15,240
We've dried them
with the help of a solar dryer

1158
00:58:15,320 --> 00:58:16,480
that runs on solar energy.

1159
00:58:16,680 --> 00:58:18,760
You don't need to use
any additional chemicals

1160
00:58:18,840 --> 00:58:20,480
as the drying is controlled.

1161
00:58:21,640 --> 00:58:23,120
What did you study?

1162
00:58:23,200 --> 00:58:24,760
Professionally,
I'm a mechanical engineer

1163
00:58:24,800 --> 00:58:25,800
from Indore.

1164
00:58:26,040 --> 00:58:29,160
During college, I did research
on farmer suicides.

1165
00:58:29,240 --> 00:58:31,680
And in the fourth year, we started
Raheja Solar Food Processing.

1166
00:58:31,680 --> 00:58:33,400
- So, you haven't worked anywhere.
- No.

1167
00:58:33,520 --> 00:58:34,600
- You started with this.
- Yes.

1168
00:58:34,640 --> 00:58:37,800
- I... Yes. - Why did you do research
on farmer suicides?

1169
00:58:38,400 --> 00:58:39,560
When I was studying engineering,

1170
00:58:39,560 --> 00:58:42,920
the fathers of 50% of my classmates
were farmers.

1171
00:58:43,040 --> 00:58:46,600
No father wanted their child or son...

1172
00:58:46,760 --> 00:58:48,240
- To become a farmer.
- To do farming.

1173
00:58:48,920 --> 00:58:50,760
Then I researched the problems.

1174
00:58:50,880 --> 00:58:52,840
That's when I learned that

1175
00:58:52,920 --> 00:58:55,000
the main reason for farmer suicides
was food wastage.

1176
00:58:55,080 --> 00:58:57,320
When prices fell
due to market fluctuations,

1177
00:58:57,400 --> 00:58:58,920
farmers had to throw away
the produce.

1178
00:58:59,520 --> 00:59:02,320
When I quantified it, it was
a wastage of Rs. 90,000 crores.

1179
00:59:02,680 --> 00:59:03,960
What did your father do?

1180
00:59:04,480 --> 00:59:06,640
He's a shopkeeper
and has a business in Indore.

1181
00:59:06,720 --> 00:59:08,120
- All right.
- Okay.

1182
00:59:08,240 --> 00:59:09,680
What's your background, ma'am?

1183
00:59:09,880 --> 00:59:12,240
- I was a housewife.
- Okay.

1184
00:59:12,320 --> 00:59:15,520
It was his passion
to do some good for others.

1185
00:59:15,600 --> 00:59:17,520
If your intentions are good,

1186
00:59:17,640 --> 00:59:19,560
we all know
that doors will open to you.

1187
00:59:20,320 --> 00:59:22,840
Mom and I researched this
for two years.

1188
00:59:23,040 --> 00:59:25,040
- And... - Then came the phase
to dry the products.

1189
00:59:25,120 --> 00:59:28,240
We experimented with drying
the products in the dryer.

1190
00:59:28,400 --> 00:59:29,760
We learned
when the product gets spoiled

1191
00:59:29,760 --> 00:59:32,080
and when to take it out
for an increased shelf life.

1192
00:59:32,160 --> 00:59:34,600
If we take it out sooner,
the product gets spoiled.

1193
00:59:34,840 --> 00:59:38,400
We tried all the products from
flowers and fruits to vegetables.

1194
00:59:38,760 --> 00:59:40,960
- Hmm.
- In the end, the conclusion was

1195
00:59:41,040 --> 00:59:43,440
that the dryer does an amazing job
of drying the products.

1196
00:59:43,520 --> 00:59:44,960
I'd never seen anything like it.

1197
00:59:45,120 --> 00:59:47,880
I've never been abroad
or seen something like this.

1198
00:59:48,120 --> 00:59:50,760
When I worked with this
and the products turned out great,

1199
00:59:50,880 --> 00:59:53,280
we began educating the farmers.

1200
00:59:53,440 --> 00:59:55,000
We had given machines
to the farmers

1201
00:59:55,080 --> 00:59:57,280
but they had no idea how to use it.

1202
00:59:58,000 --> 00:59:59,520
Are you both the company directors?

1203
00:59:59,600 --> 01:00:00,400
Yes, that's right.

1204
01:00:00,520 --> 01:00:02,480
Is anyone else involved
in the business with you?

1205
01:00:02,680 --> 01:00:03,680
No.

1206
01:00:04,520 --> 01:00:07,400
Varun, can you tell us
what your business is exactly?

1207
01:00:07,480 --> 01:00:09,360
Do you sell this device,

1208
01:00:09,440 --> 01:00:12,480
the dried products or both?

1209
01:00:12,640 --> 01:00:15,880
- Is your revenue from the dryer...
- 90% comes from the dryer.

1210
01:00:15,960 --> 01:00:18,240
10% of the revenue
comes from dried products.

1211
01:00:19,040 --> 01:00:21,240
That's because when the farmer
dries the product,

1212
01:00:21,320 --> 01:00:23,040
we have to sometimes buy it upfront

1213
01:00:23,120 --> 01:00:24,840
as you can't create a category
of a new product directly.

1214
01:00:24,880 --> 01:00:27,160
- So, it's a dryer business.
- Yes, majorly.

1215
01:00:27,360 --> 01:00:29,200
What's this mini dryer?

1216
01:00:29,360 --> 01:00:31,120
Sir, this is a miniature version
of the machine

1217
01:00:31,160 --> 01:00:33,240
which is 100x smaller.

1218
01:00:33,480 --> 01:00:35,440
- Okay! - The machine is 100x bigger
and weighs 1,000 kg.

1219
01:00:35,440 --> 01:00:36,680
So, this is not the machine.

1220
01:00:36,760 --> 01:00:38,880
- Is there a video you can show us?
- Yes.

1221
01:00:39,600 --> 01:00:41,760
- [birds chirping]
- [wind whooshing]

1222
01:00:44,840 --> 01:00:47,320
'So, the harvest yields
250 sacks of carrots'

1223
01:00:47,480 --> 01:00:50,440
'out of which 40 to 50 sacks
are rejects.'

1224
01:00:50,520 --> 01:00:52,280
The traders buy the good produce

1225
01:00:52,800 --> 01:00:53,960
and leave behind the rejects.

1226
01:00:54,440 --> 01:00:56,240
'We do farming
and agriculture, sir.'

1227
01:00:56,480 --> 01:00:58,200
A few quintals of produce
turns out bad.

1228
01:00:58,320 --> 01:01:00,760
'5% falls to the ground.'

1229
01:01:01,040 --> 01:01:03,000
That's wastage and no good.

1230
01:01:03,640 --> 01:01:06,200
'Customers, vegetable sellers
and grocers pick the good produce.'

1231
01:01:06,240 --> 01:01:08,520
The rest has to be discarded.

1232
01:01:11,240 --> 01:01:13,640
In our country,
about 10 to 15% produce

1233
01:01:13,840 --> 01:01:17,600
of fruits and vegetables
is discarded on farms.

1234
01:01:18,160 --> 01:01:19,000
You won't believe it,

1235
01:01:19,080 --> 01:01:21,360
but this is a Rs. 90,000-crore
problem in our country.

1236
01:01:25,240 --> 01:01:27,840
'Our company supports small farmers'

1237
01:01:27,920 --> 01:01:30,760
'with excess produce
who're unable to find buyers.'

1238
01:01:37,760 --> 01:01:40,320
'that converts it into a new form
as a dried product'

1239
01:01:40,400 --> 01:01:41,840
'instead of having
to throw it away.'

1240
01:01:41,880 --> 01:01:43,160
[inspirational music playing]

1241
01:01:45,080 --> 01:01:48,960
'Solar dryers work on a technique
called the greenhouse effect'

1242
01:01:49,080 --> 01:01:51,960
'that traps two things
when the sun comes out,'

1243
01:01:55,280 --> 01:01:59,840
'The magic of the solar dryer lies
in how it traps and controls heat.'

1244
01:02:03,440 --> 01:02:04,920
'After the solar dryer is set up,'

1245
01:02:05,000 --> 01:02:08,120
the farmer brings
the excess products from his farm.

1246
01:02:23,800 --> 01:02:26,080
Along with the installation
of our solar dryer,

1247
01:02:26,160 --> 01:02:28,360
our mobile app is also installed
for the farmer.

1248
01:02:51,000 --> 01:02:53,640
'Add hot water and your soup
or gravy is ready.'

1249
01:02:53,760 --> 01:02:56,040
'These products
fall in the snack industry.'

1250
01:02:56,160 --> 01:02:59,240
We wondered if we could convert
that wastage worth Rs. 90,000

1251
01:02:59,320 --> 01:03:02,160
into products having a market
of Rs. 2,00,000 crores.

1252
01:03:02,360 --> 01:03:03,760
That served as an inspiration

1253
01:03:03,840 --> 01:03:06,800
to solve this problem
and become a medium.

1254
01:03:11,120 --> 01:03:13,320
Average life...
How long does it take to dry them?

1255
01:03:13,440 --> 01:03:15,040
About 2 to 2.5 days.

1256
01:03:15,160 --> 01:03:17,200
Once dried,

1257
01:03:17,360 --> 01:03:19,480
- what's the shelf life
of the fruit? - One year.

1258
01:03:25,080 --> 01:03:27,520
And how much minerals and vitamins
does it retain?

1259
01:03:27,640 --> 01:03:31,240
- Suppose I'm eating a pineapple
and compare it to this. - Right.

1260
01:03:31,320 --> 01:03:33,920
What percentage of nutrition
would this retain?

1261
01:03:34,760 --> 01:03:37,280
At 60 degrees,
the loss is 20 to 30%

1262
01:03:37,400 --> 01:03:38,760
because you took it
to a certain temperature.

1263
01:03:38,760 --> 01:03:40,880
- And when... - When you cook it
and make a pulp,

1264
01:03:41,000 --> 01:03:42,440
you're taking it
to 100 to 150 degrees.

1265
01:03:42,480 --> 01:03:44,920
- That reduces
minimum 50% nutrition. - Okay.

1266
01:03:45,040 --> 01:03:46,880
- So, apart from 20 to 30%...
- Yes.

1267
01:03:46,960 --> 01:03:48,280
- The rest 70% is retained.
- Yes.

1268
01:03:53,720 --> 01:03:54,880
Mint leaves.

1269
01:03:55,080 --> 01:03:56,880
- Mint leaves...
- Not mint, they're curry leaves.

1270
01:03:56,920 --> 01:03:59,120
- And bitter gourd.
- Bitter gourd, right.

1271
01:03:59,280 --> 01:04:01,280
Okra too.
Can this be eaten as it is?

1272
01:04:01,360 --> 01:04:04,160
So, curry leaves...
You get instant 'sambar' powder.

1273
01:04:04,240 --> 01:04:05,960
- You could...
- What do you use this for?

1274
01:04:07,040 --> 01:04:09,800
Sir, vegetables are not eaten
like that, they are used.

1275
01:04:09,920 --> 01:04:11,520
In spices and other things.

1276
01:04:11,600 --> 01:04:13,120
Where will you use dried onion?

1277
01:04:13,880 --> 01:04:16,280
Instant biryani or anywhere.

1278
01:04:16,360 --> 01:04:19,280
Basically, you can use it
in everything.

1279
01:04:19,400 --> 01:04:24,120
If you don't have onions,
just make its gravy.

1280
01:04:24,200 --> 01:04:26,760
Or dip it in water and make a puree.

1281
01:04:26,840 --> 01:04:29,320
- You can also add it directly
to vegetables. - Got it.

1282
01:04:29,520 --> 01:04:31,280
How much investment
is required for this?

1283
01:04:31,720 --> 01:04:35,160
The small system starts at 25000
and goes up to 3 to 3.5 lakh.

1284
01:04:35,240 --> 01:04:37,880
So this model is mainly used
by micro-entrepreneurs.

1285
01:04:37,960 --> 01:04:40,800
Like a flour mill, one person sets
it up and everyone around uses it.

1286
01:04:41,600 --> 01:04:44,520
Farmers form a group
and set up the system together.

1287
01:04:44,600 --> 01:04:46,800
One farmer uses it,
another farmer also uses it.

1288
01:04:46,880 --> 01:04:49,360
So you create
micro-entrepreneurs for this?

1289
01:04:49,480 --> 01:04:52,320
We approach micro-entrepreneurs
through on-ground partners.

1290
01:04:52,440 --> 01:04:54,400
Like our on-ground partners
are Tata Trust,

1291
01:04:54,480 --> 01:04:56,320
Reliance Foundation
and HDFC Foundation.

1292
01:04:56,400 --> 01:04:59,480
These foundations have boosted
farmers' productivity for 50 years.

1293
01:04:59,560 --> 01:05:01,840
Their challenge is failing
to scale the market.

1294
01:05:02,520 --> 01:05:05,280
- How big is the market?
- Two lakh crore market.

1295
01:05:05,920 --> 01:05:08,960
- Two lakh crore?
- Two lakh crore exactly for what?

1296
01:05:12,080 --> 01:05:14,720
- How much is in India?
- Almost four billion in India.

1297
01:05:20,440 --> 01:05:22,600
What is your sales model?
How do you sell this to farmers?

1298
01:05:22,600 --> 01:05:25,440
- Does your sales team visit them?
- We have sales team on the ground.

1299
01:05:25,520 --> 01:05:28,440
We have partnerships,
so we mostly get repeat orders.

1300
01:05:28,560 --> 01:05:31,360
We did two trials with Tata Trust
four years ago.

1301
01:05:31,440 --> 01:05:32,840
Three years ago, they installed 10.

1302
01:05:32,960 --> 01:05:35,000
This year, they set up
a project worth two crores.

1303
01:05:35,080 --> 01:05:38,000
They see that this is a successful
project, and there is market demand.

1304
01:05:38,080 --> 01:05:41,720
Is this a single project or support
for multiple farmers with two crores?

1305
01:05:41,840 --> 01:05:44,040
No, multiple farmers.
There are also multiple locations.

1306
01:05:44,840 --> 01:05:48,120
What revenue are you generating?
How many farmers have you reached?

1307
01:05:48,240 --> 01:05:50,240
How many machines have
you installed? Tell us everything.

1308
01:05:50,240 --> 01:05:53,000
Sir, so far, we have connected
with almost 65,000 farmers.

1309
01:05:53,400 --> 01:05:55,760
We have installed
more than 7,000 machines.

1310
01:06:01,520 --> 01:06:02,880
You input 20 kg,

1311
01:06:03,000 --> 01:06:05,360
and after drying, you get
two kg output. It is a 10:1 ratio.

1312
01:06:05,400 --> 01:06:08,400
- What is the rate for 20 kg?
- 25000 rupees.

1313
01:06:09,360 --> 01:06:10,400
So how much would that be?

1314
01:06:10,440 --> 01:06:11,760
Twenty-five multiplied by 7000.

1315
01:06:11,840 --> 01:06:12,840
Eighteen crores.

1316
01:06:12,920 --> 01:06:15,040
- So you have done 18 crore
in sales? - Yes.

1317
01:06:15,120 --> 01:06:17,000
- In the past five years? Okay.
- Yes.

1318
01:06:17,120 --> 01:06:18,320
Shall we move to annual now?

1319
01:06:18,400 --> 01:06:19,280
- Sure.
- Okay.

1320
01:06:19,360 --> 01:06:21,760
Last year, 2023-24,
we did seven crores.

1321
01:06:21,840 --> 01:06:23,160
- Okay.
- Wow!

1322
01:06:23,240 --> 01:06:27,200
The year before, 2022-23,
we did 3.6 crores.

1323
01:06:27,280 --> 01:06:30,080
In 2021-22, we did 1.8 crores.

1324
01:06:30,160 --> 01:06:33,320
And in 2020-21,
we did almost 50 lakhs.

1325
01:06:33,400 --> 01:06:34,280
And this year?

1326
01:06:34,400 --> 01:06:36,400
So far, we have done six crores.

1327
01:06:36,480 --> 01:06:37,400
How much will you do?

1328
01:06:37,480 --> 01:06:39,080
We will do 14 crores this year.

1329
01:06:41,040 --> 01:06:42,640
Sir, we are 10 per cent profitable.

1330
01:06:43,040 --> 01:06:46,040
Out of 15 crore revenue this year,
how much will come from produce?

1331
01:06:46,120 --> 01:06:47,120
Three crores.

1332
01:06:47,400 --> 01:06:48,680
Do you have bad debts?

1333
01:06:48,840 --> 01:06:50,440
- Sorry?
- Bad debts,

1334
01:06:50,520 --> 01:06:51,880
meaning unpaid dues.

1335
01:06:52,000 --> 01:06:53,720
For example, in last year's

1336
01:06:53,960 --> 01:06:56,840
seven crore sales,
how much was unpaid?

1337
01:06:56,920 --> 01:06:58,800
Almost 20 to 30 lakhs.

1338
01:07:00,080 --> 01:07:02,440
Some government projects
take time to clear payments.

1339
01:07:02,640 --> 01:07:04,120
Sometimes,
it takes two to three years.

1340
01:07:04,160 --> 01:07:06,320
Is a large part of your sales
from government projects?

1341
01:07:06,320 --> 01:07:08,480
Initially, it was a lot, but we are
moving out of government projects.

1342
01:07:08,480 --> 01:07:11,120
Do these foundations like
Tata Trust and Reliance Foundation

1343
01:07:11,200 --> 01:07:12,200
also buy from you?

1344
01:07:12,320 --> 01:07:15,680
They only subsidise it for farmers.

1345
01:07:15,760 --> 01:07:16,880
How much do they subsidise?

1346
01:07:16,960 --> 01:07:18,800
Initially, it was up to 80 per cent.

1347
01:07:18,920 --> 01:07:21,000
Recently, it has come down
to 10 to 20 per cent.

1348
01:07:21,560 --> 01:07:24,800
What is the margin
on the dryers you sell,

1349
01:07:24,880 --> 01:07:27,440
and how much margin will you
make on the three crore

1350
01:07:27,560 --> 01:07:30,560
B2B dried finished products

1351
01:07:30,640 --> 01:07:31,920
sales this year?

1352
01:07:32,000 --> 01:07:35,200
Our gross margin on dryers
is around 45 per cent.

1353
01:07:47,520 --> 01:07:50,840
who have set up the system.

1354
01:07:50,920 --> 01:07:53,040
With an average range
of 1.5 to two lakh,

1355
01:07:53,160 --> 01:07:56,360
it's around 25,000 rupees.
I am talking about profit.

1356
01:08:01,400 --> 01:08:04,560
If they have a 200 kg dryer,
they get 200 kg output per month.

1357
01:08:04,720 --> 01:08:06,520
What is the value of 200 kg output?

1358
01:08:14,480 --> 01:08:16,160
Up to 40 per cent
goes to the farmers.

1359
01:08:16,520 --> 01:08:18,920
So he retains 25000,
and the remaining 35 per cent...

1360
01:08:19,000 --> 01:08:20,520
Yes. 40 per cent.
In some cases,

1361
01:08:20,600 --> 01:08:22,840
- sometimes even 70 to 80 per cent.
- Okay.

1362
01:08:22,920 --> 01:08:24,960
- And this is his average income?
- Yes, it's average income.

1363
01:08:24,960 --> 01:08:28,200
And the setup cost
for this is two lakh?

1364
01:08:28,280 --> 01:08:29,160
Yes, 2,00,000 rupees.

1365
01:08:29,240 --> 01:08:31,720
So he recovers it within a year?

1366
01:08:31,840 --> 01:08:34,600
One to one and a quarter years,
because seasonality plays a role.

1367
01:08:34,680 --> 01:08:35,760
Not bad!

1368
01:08:35,840 --> 01:08:38,840
What is seasonality?
What happens during monsoon?

1369
01:08:38,920 --> 01:08:42,080
It doesn't work in monsoon as there
is no sunlight. It's a solar system.

1370
01:08:42,200 --> 01:08:44,520
Backup systems are available, but we
don't usually suggest them.

1371
01:08:44,520 --> 01:08:45,880
And in winter?

1372
01:08:45,960 --> 01:08:47,920
It works perfectly well in winter,
no issues.

1373
01:08:48,040 --> 01:08:49,040
Okay.

1374
01:08:49,360 --> 01:08:50,800
Sir, shall I explain the funding?

1375
01:08:50,880 --> 01:08:52,520
- I mean the funding situation?
- Yes, go ahead.

1376
01:08:52,560 --> 01:08:56,600
Earlier this year, we raised four
crores from four impact investors.

1377
01:08:57,120 --> 01:08:59,080
It's a convertible note round,

1378
01:08:59,200 --> 01:09:02,920
with a floor of 40 crores
and a cap of 50 crores.

1379
01:09:03,120 --> 01:09:07,120
You said you have a 50 per cent
market share for solar dryers.

1380
01:09:07,200 --> 01:09:09,760
That means
the total solar dryer market

1381
01:09:10,560 --> 01:09:14,120
is 25 to 30 crores annually
if you do 14 crores this year.

1382
01:09:14,240 --> 01:09:16,040
But you also mentioned that

1383
01:09:16,320 --> 01:09:19,880
the dried produce market in India
is three to four billion dollars,

1384
01:09:19,960 --> 01:09:21,560
- around 30,000 crores.
- Correct.

1385
01:09:21,640 --> 01:09:25,040
So out of this 30,000 crore market,

1386
01:09:25,120 --> 01:09:27,880
how much share does this

1387
01:09:27,960 --> 01:09:29,800
thirty crore infrastructure hold?

1388
01:09:29,920 --> 01:09:33,760
You can estimate it
at around 60 to 70 crores.

1389
01:09:33,880 --> 01:09:36,640
Two hundred crores.
Based on your calculations,

1390
01:09:36,760 --> 01:09:39,320
if the farmer's share is 60 crores,
the total comes to 200 crores.

1391
01:09:39,360 --> 01:09:40,960
Let's agree with her.
She studied at IIT.

1392
01:09:41,000 --> 01:09:43,480
Okay, 200 crores.
And it makes sense.

1393
01:09:43,560 --> 01:09:46,040
If there are dryers
worth 30 to 35 crores,

1394
01:09:46,120 --> 01:09:47,560
and 200 crores worth of produce
is generated,

1395
01:09:47,560 --> 01:09:48,360
then it makes sense

1396
01:09:48,440 --> 01:09:50,840
that 10 to 20 per cent would be
spent on infrastructure.

1397
01:09:50,920 --> 01:09:51,600
I understand.

1398
01:09:51,760 --> 01:09:53,520
If we remove 200 crores
from the 30000 crores

1399
01:09:53,560 --> 01:09:56,360
dried produce market,
how is the remaining 29800 crores

1400
01:09:56,640 --> 01:09:59,200
of dried produce being processed?

1401
01:09:59,280 --> 01:10:01,960
It is currently dried using
sun drying and electric drying.

1402
01:10:19,080 --> 01:10:21,640
Then electricity is used for drying,

1403
01:10:21,760 --> 01:10:23,200
which increases the cost.

1404
01:10:23,320 --> 01:10:27,000
How will you increase
your market share

1405
01:10:27,080 --> 01:10:29,720
from almost nothing
to 10, 15, or 20 per cent?

1406
01:10:29,800 --> 01:10:31,600
How will you turn this
into a big company?

1407
01:10:31,680 --> 01:10:34,200
Sir, we want to create
a demand-driven company.

1408
01:10:34,280 --> 01:10:36,040
We are entering the market,
attending exhibitions,

1409
01:10:36,080 --> 01:10:38,040
and expanding exports by onboarding
distributors to increase demand...

1410
01:10:38,080 --> 01:10:41,760
At this rate, it will take you 20
more years to reach a certain scale.

1411
01:10:41,840 --> 01:10:45,400
No, because a market already exists
for many of these products.

1412
01:10:47,440 --> 01:10:49,800
Look, guys,
I really like your intent.

1413
01:10:49,880 --> 01:10:52,280
Your purpose and
passion are great. Amazing.

1414
01:10:52,400 --> 01:10:56,680
The enthusiasm with which you
talk about this is very infectious.

1415
01:10:56,760 --> 01:11:00,080
But I feel this business
is not a business yet.

1416
01:11:06,800 --> 01:11:09,480
You have to think of it
as ecosystem development.

1417
01:11:09,560 --> 01:11:11,400
That will require
a shift in thinking.

1418
01:11:11,480 --> 01:11:15,040
You need to project what this
market will look like

1419
01:11:15,440 --> 01:11:18,320
in 10 years. Will the 30000 crores
become 60000 crores?

1420
01:11:18,440 --> 01:11:22,120
How can 10000 crores worth of
produce pass through your system?

1421
01:11:22,200 --> 01:11:24,320
Then, work backwards
to make that happen.

1422
01:11:24,400 --> 01:11:26,920
For that, you'll need capital,
co-founders,

1423
01:11:27,000 --> 01:11:29,160
- and a lot of strategic thinking.
Right? - Right.

1424
01:11:29,240 --> 01:11:30,480
It won't work otherwise.

1425
01:11:30,600 --> 01:11:33,640
That's why I'm out. I don't think I
can help you with this. Good luck.

1426
01:11:33,760 --> 01:11:34,960
Thank you so much, Anupam.

1427
01:11:35,400 --> 01:11:39,760
Varun, right now, I feel this is
a dealer-distributor-led business.

1428
01:11:40,960 --> 01:11:44,040
You want to turn it into
a market-driven service business,

1429
01:11:44,120 --> 01:11:46,240
but unfortunately,
it hasn't reached that stage yet.

1430
01:11:52,640 --> 01:11:53,640
Fine!

1431
01:11:53,800 --> 01:11:57,520
Varun and Babita,
I feel that in this journey,

1432
01:11:57,680 --> 01:11:59,200
your initial product

1433
01:12:04,760 --> 01:12:06,640
Otherwise, you wouldn't
have reached this stage.

1434
01:12:06,800 --> 01:12:08,800
- So, I'll make you an offer.
- Well done!

1435
01:12:10,240 --> 01:12:11,960
Fifty lakhs for two per cent,

1436
01:12:16,160 --> 01:12:17,440
That's very fair!

1437
01:12:17,720 --> 01:12:19,080
Vineeta, thank you for your offer.

1438
01:12:20,000 --> 01:12:21,760
Firstly, I am very
impressed with you, Varun.

1439
01:12:21,800 --> 01:12:25,400
I think your attention to detail
is outstanding.

1440
01:12:25,480 --> 01:12:29,240
And it's evident that after trying
multiple things, you have found

1441
01:12:33,600 --> 01:12:36,360
- Right. - So, I also want to
make you an offer.

1442
01:12:37,480 --> 01:12:40,280
Fifty lakhs for two per cent
is my offer to you.

1443
01:12:48,080 --> 01:12:52,400
Because you started from
hardware, and it's your passion

1444
01:12:52,840 --> 01:12:56,000
so your main job is to
go and sell hardware.

1445
01:12:56,280 --> 01:12:58,600
Then you'll think about
the produce that's coming

1446
01:12:58,680 --> 01:13:01,520
and whether it can get
a place in the market or not.

1447
01:13:01,600 --> 01:13:04,600
Compared to saying,
'We have the hardware too'

1448
01:13:04,680 --> 01:13:06,840
'but our main business is'

1449
01:13:06,920 --> 01:13:09,600
'to organize this
30,000 crores market.'

1450
01:13:10,080 --> 01:13:13,560
'Right now, we have too
many stars in the business.

1451
01:13:13,920 --> 01:13:15,200
They are all good things.

1452
01:13:19,760 --> 01:13:24,920
But I think for the Indian
farms, mechanization

1453
01:13:26,000 --> 01:13:29,640
and IoT leveraging is
going in the same direction.

1454
01:13:29,720 --> 01:13:31,640
You're riding on the right wave.

1455
01:13:32,720 --> 01:13:35,720
I feel that this real
business that you've made

1456
01:13:35,800 --> 01:13:39,160
will become a company with an IPO.

1457
01:13:39,960 --> 01:13:42,800
- I'd like to give you an offer.
- Oh, wow.

1458
01:13:42,880 --> 01:13:45,480
I can't do the one or two per cent.

1459
01:13:45,600 --> 01:13:47,760
Because then there's
no skin in the game.

1460
01:13:47,840 --> 01:13:49,600
- I'll give you two offers.
- Okay.

1461
01:13:59,360 --> 01:14:00,960
You can go outside and discuss.

1462
01:14:01,040 --> 01:14:02,200
Okay, thank you so much.

1463
01:14:05,520 --> 01:14:07,520
[pensive music playing]

1464
01:14:08,360 --> 01:14:09,360
Vineeta...

1465
01:14:12,360 --> 01:14:14,760
[phone ringing]

1466
01:14:15,480 --> 01:14:17,840
- 'Hello.'
- Hello. Hi, Mr Saif.

1467
01:14:17,960 --> 01:14:18,960
- 'Hi, Varun.'
- Uh...

1468
01:14:19,080 --> 01:14:20,280
We have three offers.

1469
01:14:20,400 --> 01:14:23,240
What do you think, Anupam?
What will happen?

1470
01:14:24,200 --> 01:14:26,440
- Whatever has been happening
will happen. - Huh?

1471
01:14:26,520 --> 01:14:28,240
Optimize for equity.

1472
01:14:28,360 --> 01:14:33,200
'What we can do is, rather
than 2% we can give 1%.'

1473
01:14:33,400 --> 01:14:36,040
I think the space is good,
but there is too much work.

1474
01:14:36,120 --> 01:14:39,680
- Where is there no work?
- The interesting part is only 10%.

1475
01:14:39,760 --> 01:14:41,960
- That will come.
- It will get done. - Yes.

1476
01:14:42,200 --> 01:14:44,040
Wow. Come in.

1477
01:14:45,240 --> 01:14:47,040
- Welcome back.
- Yes, Varun.

1478
01:14:47,160 --> 01:14:49,560
Thank you so much, all
the Sharks, for the offers.

1479
01:14:49,640 --> 01:14:50,800
We have a counter offer.

1480
01:14:51,600 --> 01:14:55,560
Because we already raised funds
at convertible note at 40. Floor.

1481
01:14:55,640 --> 01:14:59,600
We'd like to bring it at the
same floor. At 40 crores valuation.

1482
01:14:59,840 --> 01:15:04,560
At 50 lakh rupees at 1.25%
equity for Peyush and Vineeta.

1483
01:15:05,920 --> 01:15:07,720
Even for Kunal,

1484
01:15:07,840 --> 01:15:09,480
we might not go for 2.5 crores.

1485
01:15:09,560 --> 01:15:12,360
But we would look for 1.25 CR.

1486
01:15:12,680 --> 01:15:14,240
At the same valuation of 40 crores.

1487
01:15:14,320 --> 01:15:17,000
Would you do 50 lakhs for 2% equity?

1488
01:15:17,120 --> 01:15:19,120
Vineeta and I will come together.

1489
01:15:20,160 --> 01:15:21,280
My offer is also the same.

1490
01:15:21,360 --> 01:15:24,680
25 crores valuation with
5% equity for 1.25 crores.

1491
01:15:26,120 --> 01:15:28,120
- Okay, relax... - You have two
options, let me tell you.

1492
01:15:28,120 --> 01:15:31,520
- One offer is that Vineeta and
Peyush will come together. - Okay.

1493
01:15:31,600 --> 01:15:33,200
With 50 lakhs for 2% equity.

1494
01:15:33,560 --> 01:15:35,520
One offer is his.

1495
01:15:35,600 --> 01:15:38,840
That's 1.25 crores for 5%.

1496
01:15:38,920 --> 01:15:41,800
Now you have to decide
what you want to do.

1497
01:15:42,120 --> 01:15:44,240
Is it possible for all
three to come together?

1498
01:15:44,320 --> 01:15:45,640
That they can talk to each other.

1499
01:15:45,680 --> 01:15:47,440
He doesn't want anything
less than 5% equity.

1500
01:16:01,280 --> 01:16:02,360
What do you have to say?

1501
01:16:07,120 --> 01:16:09,400
The concern is the valuation
with the last investor will

1502
01:16:09,480 --> 01:16:11,120
come down, because it was
done via convertible notes.

1503
01:16:11,160 --> 01:16:13,080
- In the next round...
- That will not come down.

1504
01:16:13,520 --> 01:16:15,080
We'll figure that out separately,

1505
01:16:15,200 --> 01:16:16,640
how to structure our advisories.

1506
01:16:16,760 --> 01:16:20,840
So that your other investors
don't feel compromised.

1507
01:16:23,920 --> 01:16:25,760
We are coming at a 40 CR valuation.

1508
01:16:25,840 --> 01:16:28,360
- But with advisory addition
for all three. - Yes.

1509
01:16:28,480 --> 01:16:33,080
Your advisory is 0.375, 0.375 and...

1510
01:16:33,280 --> 01:16:36,160
- His will be more. 2%, I think.
- 2%.

1511
01:16:37,800 --> 01:16:38,840
- Shall we?
- Hmm.

1512
01:16:41,800 --> 01:16:43,680
- The deal is final. - Okay.
- Awesome. - Great.

1513
01:16:49,800 --> 01:16:51,840
[triumphant music playing]

1514
01:17:01,080 --> 01:17:01,920
- 'Thank you so much.
- Thank you.'

1515
01:17:02,080 --> 01:17:03,760
- Thank you, congratulations.
- Thank you, Peyush.

1516
01:17:03,800 --> 01:17:05,240
Bye, ma'am.

1517
01:17:05,560 --> 01:17:09,080
'I did not imagine that even after
answering the tough questions...'

1518
01:17:09,160 --> 01:17:11,760
'I thought I wasn't able to
convince them completely.'

1519
01:17:11,840 --> 01:17:13,560
'I did not think that
I would get an offer.'

1520
01:17:13,600 --> 01:17:18,200
But in the end, to get an offer
from three Sharks in unimaginable.

1521
01:17:18,480 --> 01:17:20,560
What I saw in Raheja Solar is,

1522
01:17:20,640 --> 01:17:23,360
for one, it's a rising tide.

1523
01:17:23,600 --> 01:17:25,400
Solar oriented businesses

1524
01:17:25,520 --> 01:17:28,480
is a rising business.
Even the government is pushing it.

1525
01:17:28,560 --> 01:17:31,240
Secondly, the dried snacks,

1526
01:17:31,320 --> 01:17:34,680
are taking off in the global market.

1527
01:17:34,760 --> 01:17:37,800
Because they are
the healthiest snacks.

1528
01:17:37,960 --> 01:17:39,400
There is nothing
in this. It's just fruit.

1529
01:17:39,440 --> 01:17:42,200
If this level of production
is possible in India

1530
01:17:42,320 --> 01:17:45,840
and this company can
consolidate this production

1531
01:17:45,920 --> 01:17:49,560
and supply to Indian brands
to the International brands,

1532
01:17:49,640 --> 01:17:51,680
high-quality dried snacks.

1533
01:17:51,760 --> 01:17:53,920
I think it's quite
a good opportunity.

1534
01:17:54,000 --> 01:17:57,720
If this portion wasn't there in the
business, then I wouldn't invest.

1535
01:18:06,320 --> 01:18:09,120
Welcome to ACKO Change Makers
where we really welcome change.

1536
01:18:09,280 --> 01:18:12,840
We saw a similar portrayal
on our Change Makers Wall.

1537
01:18:13,280 --> 01:18:16,080
Through agritech innovations,
we are making

1538
01:18:16,160 --> 01:18:17,760
a digitally empowered
sustainable future.

1539
01:18:18,000 --> 01:18:20,800
Our Change Makers, Varun
and Mrs Babita are with us.

1540
01:18:26,000 --> 01:18:29,120
And through innovation, you're also
encouraging sustainable approach.

1541
01:18:29,360 --> 01:18:32,520
My question is on behalf
of our viewers at home.

1542
01:18:32,600 --> 01:18:35,560
What changes can they
bring in their day-to-day life

1543
01:18:35,640 --> 01:18:37,360
with which they can
reduce the food wastage.

1544
01:18:37,400 --> 01:18:40,080
Firstly, the choice has
to come from our hearts.

1545
01:18:40,160 --> 01:18:41,560
As human beings,
we are very greedy.

1546
01:18:41,560 --> 01:18:44,320
- We try too hard to buy something.
- Hmm.

1547
01:18:44,440 --> 01:18:45,920
If we just buy what
our requirement is

1548
01:18:46,000 --> 01:18:49,240
then that will be the biggest
change we can bring as a person.

1549
01:18:49,360 --> 01:18:51,880
Hmm. You're bringing
a great change.

1550
01:18:51,960 --> 01:18:54,200
Similar to how ACKO is
changing the insurance

1551
01:18:54,280 --> 01:18:56,280
landscapes with its
revolutionary offers.

1552
01:18:56,360 --> 01:18:59,320
Get rid of innumerable calls
while buying car insurance.

1553
01:18:59,400 --> 01:19:02,400
Avoid confusion regarding
the price and policy coverage.

1554
01:19:02,480 --> 01:19:04,040
Take a car insurance
directly from ACKO.

1555
01:19:04,120 --> 01:19:07,360
It's easy, transparent and hassle-free.
And the premium is also great.

1556
01:19:07,560 --> 01:19:10,880
We'd like to give you a gift from
ACKO and Shark Tank for your change.

1557
01:19:11,680 --> 01:19:15,440
[music playing]

1558
01:19:16,440 --> 01:19:19,440
'Shark Tank India, co-presented by
ACKO Insurance,'

1559
01:19:19,520 --> 01:19:21,560
'PokerBaazi and Swiggy Instamart.'

1560
01:19:21,640 --> 01:19:24,360
'Co-powered by Adani,
and Jaquar Bath and Light.'

1561
01:19:24,440 --> 01:19:27,400
'And partners, Rayzon Solar,
ICICI Direct,'

1562
01:19:27,480 --> 01:19:29,480
'Lenskart and Sofy.'

1563
01:19:33,560 --> 01:19:34,880
Welcome to Ask The Shark.

1564
01:19:41,320 --> 01:19:43,000
I'm fine. I'm earning a lot
of money, I'm having fun.

1565
01:19:43,040 --> 01:19:46,080
- Today's question for you is from
22-year-old Akansha. - Hmm.

1566
01:19:46,160 --> 01:19:47,680
She's from Mithilanchal.

1567
01:20:06,200 --> 01:20:08,760
I mean, often when we
ask people about repeat,

1568
01:20:08,840 --> 01:20:10,320
...instead of telling us this,

1569
01:20:10,440 --> 01:20:13,320
they tell us about how
many sales were due to

1570
01:20:13,400 --> 01:20:16,400
the repeat customers
during a particular month.

1571
01:20:16,600 --> 01:20:19,480
But that is not useful to
judge about the business.

1572
01:20:19,560 --> 01:20:21,880
Because suppose my business

1573
01:20:21,960 --> 01:20:24,120
is not getting any new customers

1574
01:20:24,240 --> 01:20:26,560
then your repeat will be 100%.

1575
01:20:59,560 --> 01:21:00,760
This was today's 'Ask The Shark.'

1576
01:21:00,800 --> 01:21:03,760
We'll meet in the next 'Ask The Shark'
with a new question and a new shark.

