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[theme music playing]

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[music intensifies]

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[theme music playing]

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Today, in this
soulful gathering,

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we've already created
the atmosphere.

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But creating this atmosphere
wasn't easy, Sharks.

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To set this mood, you need lights.

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But lights, lights never come alone.

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- With them come...
- Tangled wires.

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These bulky plugs.

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- Spike guards.
- And those expensive bills!

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Don't worry, guys.

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Now, we won't need all this.

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Nice!

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We present to you, Rosha.

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Hello, Sharks!
I am Gaurav Tikiya.

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Rosha is India's first wireless,

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portable and rechargeable
lighting brand.

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And then from 8-10 hours,

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you can use it anywhere
without wires.

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...and wherever you like.

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Today, we've made
more than 100 designs.

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Also, with sustainability in mind,
we are also making solar lamps.

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Today, we are present in more than
5,000 restaurants and lounges.

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...and make Rosha the largest
wireless lighting brand globally.

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For that, our ask is
your little guidance

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and Rs. 60 lakhs for
1% of the company's equity.

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- Team Rosha, welcome to Shark Tank.
- Thank you.

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What is the background of the
three of you? Are you friends?

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We've known each other
since the age of 5.

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This journey started with
school projects and playgrounds.

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After completing our education,
we joined our family businesses.

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But we always wanted to do
something of our own.

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We were sitting in a restaurant
in Delhi.

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When we were talking to the manager,
we got to know

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that a restaurant spends

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Rs. 30,000-Rs. 40,000
on candles.

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We got this idea wirelessly
and Rosha came into the picture.

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How many years have you been
doing this?

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- It has been 5 years.
We started in 2019. - Great.

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If I see from here, they look good.

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I can see the quality of your lamps,

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it has a good feel.

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When we visit restaurants,

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- I've seen lamps that turn
on and off when you tap. - Yes.

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Aman, some of our models
have a tap feature

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and some models have rotary dimmers.

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If you look at the
side, you can rotate it.

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Anupam, it'll turn on if
you tap it from the top

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and not rotate it. Yes.

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But the craftsmanship
is very nice.

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- Thank you!
- Thank you!

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I am sure you import them.

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When we started the business,
we had imported a few models.

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Now, we can proudly say that
50% of our manufacturing is Indian.

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Going forward in
the next three years,

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we aim to achieve
an 80:20 ratio.

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But what I can notice here

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is that they're all
pretty small in size.

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Is your entire design philosophy
smaller lampshades?

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Or do you have larger and bigger
pieces as well?

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Our focus is on cordless
portable lamps.

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You can put it in any
corner of the house

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where there are
no electrical plug points.

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For example, if you are hosting
a dinner party,

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you can place it on a dining table
or coffee table

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and in different areas
of the drawing room.

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So, the lamp size has to be small.

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It also has batteries,

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so it becomes easier to charge them.

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But I will not charge it every day.

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Peyush, you have to
charge this for 3-4 hours,

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it gives you a run time

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of 8-12 hours.

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If you use it at home for 3-4 hours,

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you can use it for 3-4 days.

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Do you do the designs?

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So, we have our in-house designer

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with whom we design.

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Bespoke designing has given us
that edge.

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If we talk about
restaurants and hotels,

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if there is a new project,

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the interior designers
call us in advance.

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'We are doing a new project,'

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'and this is the ambience
and the theme colour.'

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We are informed beforehand,

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so we create a design
as per their requirement.

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If they go to the market,

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most of the times, they don't get
those models.

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Because of this we now have

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concrete, marble, wood,

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- Most important!
- That reminds me,

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Aman sir, your mom
saw the table lamp

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in a hotel in Goa.

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She took our number
from the manager

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and called us asking for the lamp.

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I personally came
and gave her the lamp.

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So, one of our models

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- is there in your house also.
- What? That is so sweet.

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Wow!

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So, a very similar case
happened in Mumbai.

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Hrithik Roshan saw one of our lamps
in a hotel.

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He called us and bought 7-8

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different lamps.

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Multiple lamps of the same model.

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So, one of the managers called us
and told us

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that he wanted to keep this model
in his private movie theatre.

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So, that's the different use case
that we serve.

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Namita, our major business
is B2B

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where we supply to restaurants
and hotels.

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- That is 90% of our business.
- Okay!

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where we work through
a distributor.

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We are currently selling to our
customers through our website.

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Got it! Thank you.

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You are not in marketplaces now.

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No, we are not in marketplaces.

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Do you know the total value of lamps
that B2C customers in India

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purchase on the Amazon marketplace?

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In marketplaces,

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the overall lighting category
is Rs. 13 lakh crores.

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- Rs. 13 lakh crores?
- Yes.

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Your numbers are off.

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Rs. 1 lakh crore is approximately
12 billion dollars.

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This category is worth
150 billion dollars

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on marketplaces
and online in India?

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The e-commerce in total
is not that huge.

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Do you understand?

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So there is something wrong
with your numbers.

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I may be wrong.

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- You are completely off.
- I accept my mistake.

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Come on, tell me the scale
of your business.

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So we started in 2019.

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In FY19-20, our revenue
was Rs. 60 lakhs.

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In FY20-21, it was Rs. 1.8 crores.

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In FY21-22, our sales
were Rs 1.8 crores.

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In FY22-23, it was Rs. 3 crores.

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In FY23-24, it was Rs. 8 crores.

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To date, 6 months of this year,
we've already done Rs. 5 crores.

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- The second half will be seasonal.
- Yes!

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Okay, tell us the profit.

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40% is our COGS.

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60% is our GP.

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Out of that,
18% goes into marketing.

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11% human resources.

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5% is our rent.

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8% in logistics.

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And 3% is miscellaneous overhead.

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15% is our EBITDA.

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Very good.

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Love the presentation.
Everything looks beautiful.

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The lamp's build quality is good.

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But what is so special about it?
So what if I am attracted to it?

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This is a battery-powered lamp.
Anyone can do this.

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What is your USP?
I don't see a special technology.

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In the last 5 years, we've
created a community

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of restaurant
owners and hoteliers.

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We offer a warranty that many
brands on Amazon fail to provide.

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We also give customer service.

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Which no other brand can do.

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We are using LEDs that come with
a warranty of 50,000 light hours.

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Just to add to the execution part,
Anupam,

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we are always ready to learn.

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These lamps are often used
at weddings and placed on trays.

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- The caterers use them by placing
them on trays. - Yes.

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We didn't get the requirement
of this from the market,

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but we anticipated that the lamps
would fall when they used it.

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So, we worked on it,

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invested in R&D, and created
a product that you can see here.

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This is a tray with an inbuilt lamp.

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- This is the execution that we are
always ready for. - Understood.

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- You...
- I have a question.

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My mom bought it.

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I mean ads, branding,

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or connecting with the consumers.

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We haven't done much
work on brand building yet.

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We believe there's still a lot
of work to be done with marketing.

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We are here for your guidance.

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Our goal is to create a
strong brand, increase visibility,

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and make it known to people.

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We want people to know
what Rosha is.

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No, Shivam.

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You are smart people.

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You must've thought about
catering to consumers.

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But you still haven't tried it.@@@@@

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When you say you are waiting for our
help to try it, something is amiss.

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We come from a family
who runs a business,

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our dads have only
taught us to be profitable.

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We tried scaling this
for a couple of months,

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but it impacted our profitability.

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It's not that we took a step back,
but we stopped on that level.

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This approach won't
help us grow the business.

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We require guidance.

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00:11:10,280 --> 00:11:13,520
Do you think that B2C
will be a loss-making proposition?

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It definitely isn't loss-making.

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00:11:15,400 --> 00:11:18,160
Because our margins go up.

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With time, we'll need to scale this.

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But in B2B, our margins are safe.

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00:11:30,320 --> 00:11:32,000
- If we go to a restaurant...
- Understood.

199
00:11:32,040 --> 00:11:34,200
I get it!
But this has the potential.

200
00:11:34,280 --> 00:11:38,400
The consumers will buy it
if they like this.

201
00:11:38,680 --> 00:11:40,640
Did you fund this business
with your money?

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00:11:41,000 --> 00:11:42,160
- Yes!
- We are bootstrapped.

203
00:11:42,280 --> 00:11:43,560
How much have you invested?

204
00:11:43,640 --> 00:11:44,880
Rs. 25 lakhs each.

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00:11:45,040 --> 00:11:46,880
- You haven't raised funds?
- No!

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00:11:47,000 --> 00:11:48,080
That's incredible, by the way.

207
00:11:48,120 --> 00:11:50,440
- Yes, of course.
- You invested Rs. 75 lakhs

208
00:11:50,720 --> 00:11:53,920
and you've already
taken out Rs. 75 lakhs

209
00:11:54,000 --> 00:11:55,760
- in the past 6 months.
- Yes.

210
00:11:55,840 --> 00:11:57,440
We also draw a salary, so...

211
00:11:57,520 --> 00:11:59,840
- How much salary do you take?
- Rs. 2.5 lakhs each.

212
00:12:00,040 --> 00:12:02,520
- Oh wow! Per month?
- Per month.

213
00:12:03,960 --> 00:12:06,360
- Is your equity split equally?
- Yes.

214
00:12:06,480 --> 00:12:10,080
Guys, I think the business
you've created

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00:12:10,560 --> 00:12:12,280
is interesting.

216
00:12:12,480 --> 00:12:14,760
And if you managed to bring it
here through bootstrapping,

217
00:12:15,080 --> 00:12:17,600
I think I can take a bet on it.

218
00:12:17,680 --> 00:12:18,840
Thank you!

219
00:12:19,000 --> 00:12:20,760
But I would want my investment
to be safe.

220
00:12:21,120 --> 00:12:22,200
I have an offer for you.

221
00:12:22,800 --> 00:12:24,880
I'll give you Rs. 60 lakhs,
but not for 1%.

222
00:12:25,000 --> 00:12:28,360
Because I don't even get out of bed
for 1%.

223
00:12:28,600 --> 00:12:31,200
- Oh my!
- If you want to incentivise me,

224
00:12:31,400 --> 00:12:33,120
you want my time,

225
00:12:33,520 --> 00:12:36,040
then I need to feel vested, right?

226
00:12:36,200 --> 00:12:38,920
So, I'll give you Rs. 60 lakhs
for 3%.

227
00:12:39,720 --> 00:12:41,640
- I will also take royalty from you.
- Yes.

228
00:12:41,880 --> 00:12:44,080
- Because you are
a profitable business. - Of course.

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00:12:44,160 --> 00:12:47,920
At 1.5% of your sales,

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00:12:48,000 --> 00:12:52,800
till I recoup 1.5x of my investment.
After that, the royalty goes away.

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00:12:53,520 --> 00:12:54,720
Shark deal!

232
00:13:01,600 --> 00:13:05,440
You invested Rs. 75 lakhs
and recovered it in six months.

233
00:13:05,520 --> 00:13:09,120
That demonstrates that you
are following your family values.

234
00:13:09,200 --> 00:13:11,880
You know how to invest in a business
and get it back.

235
00:13:11,960 --> 00:13:14,320
You are not waiting for
the right time to come,

236
00:13:14,440 --> 00:13:16,840
your time is here in terms
of business growth.

237
00:13:16,920 --> 00:13:19,560
So, I want to join Anupam

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00:13:19,640 --> 00:13:21,240
in this offer

239
00:13:23,960 --> 00:13:24,960
if he is okay with that.

240
00:13:25,040 --> 00:13:26,560
But should we make it 4%?

241
00:13:26,680 --> 00:13:28,440
Because we should get 2% each.

242
00:13:28,680 --> 00:13:29,520
What do you think, Ritesh?

243
00:13:29,600 --> 00:13:31,400
You are the better dealmaker.
I leave it to you.

244
00:13:31,440 --> 00:13:33,240
So, Rs. 60 lakhs for 4%.

245
00:13:33,400 --> 00:13:37,200
1.5% royalty, until we make a 1.5x.

246
00:13:45,080 --> 00:13:47,600
and still make 15% profit.

247
00:13:48,000 --> 00:13:52,320
I am hesitant because
big companies...

248
00:13:52,760 --> 00:13:55,480
This is easy to enter.

249
00:13:55,880 --> 00:13:58,840
I can't see a moat

250
00:13:59,080 --> 00:14:00,840
or USP

251
00:14:00,920 --> 00:14:04,320
that would make me
confident in the rapid

252
00:14:04,400 --> 00:14:06,080
and large-scale growth of this.

253
00:14:06,200 --> 00:14:08,200
Today, unfortunately, I am out.

254
00:14:08,280 --> 00:14:09,760
- Thank you!
- Thank you!

255
00:14:09,840 --> 00:14:11,840
Before giving you an offer,
I want to ask something.

256
00:14:11,840 --> 00:14:14,320
Is your speed slow?

257
00:14:14,840 --> 00:14:17,400
I am not talking individually,
but when it comes to the business.

258
00:14:17,640 --> 00:14:19,480
Can you run faster?

259
00:14:19,600 --> 00:14:22,400
I can sense that
the drive to grow is lacking.

260
00:14:22,520 --> 00:14:25,520
- Am I right or wrong?
- You are wrong.

261
00:14:25,600 --> 00:14:27,960
[laughing]

262
00:14:28,040 --> 00:14:29,440
The drive is always there.

263
00:14:29,520 --> 00:14:30,720
- Are you sure?
- Yes.

264
00:14:30,840 --> 00:14:31,920
- Is there speed?
- Yes.

265
00:14:32,000 --> 00:14:33,080
- Will you move?
- Yes.

266
00:14:33,160 --> 00:14:34,800
If I give you an offer,
will you close it?

267
00:14:35,240 --> 00:14:36,280
Yes!

268
00:14:36,760 --> 00:14:39,360
- Hear his offer first.
- Okay!

269
00:14:39,440 --> 00:14:40,560
I am giving you an offer.

270
00:14:40,640 --> 00:14:43,040
I need a fast decision.
Rs. 60 lakhs for 2%

271
00:14:43,160 --> 00:14:45,560
Thank you for the offer, Aman.
I think last Shark...

272
00:14:45,640 --> 00:14:48,040
- He is not done with his offer.
- Okay, sorry.

273
00:14:48,320 --> 00:14:49,400
He will ask for a royalty.

274
00:14:49,560 --> 00:14:53,200
Rs. 60 lakhs for 2%
and royalty...

275
00:14:53,720 --> 00:14:55,720
- Why are you doing that?
- No royalty.

276
00:14:56,000 --> 00:14:57,880
- You don't want to give royalty?
- Please don't ask for it.

277
00:14:57,880 --> 00:15:00,760
- How will I get my money back?
- Let's make this big.

278
00:15:00,920 --> 00:15:02,920
In royalties, the debt
angle will come into play.

279
00:15:03,040 --> 00:15:04,240
And there will always be a thought

280
00:15:04,280 --> 00:15:07,160
in the back of the mind that we need
to pay back this money as well.

281
00:15:07,320 --> 00:15:08,400
Let's do something good together.

282
00:15:08,400 --> 00:15:10,680
We will, but you want an offer
from Peyush, as well.

283
00:15:10,760 --> 00:15:12,160
I am ready to close now.

284
00:15:12,240 --> 00:15:13,360
I will give you an offer.

285
00:15:13,680 --> 00:15:16,360
You say 'yes' or 'no',
or I will be out. Okay?

286
00:15:18,360 --> 00:15:19,960
Aman sir, we respect you.

287
00:15:20,040 --> 00:15:22,280
Similarly, we have to respect
everyone here.

288
00:15:22,360 --> 00:15:24,640
Aman, is there a royalty
in your deal or not?

289
00:15:24,720 --> 00:15:26,240
- There is royalty.
- What is that?

290
00:15:26,320 --> 00:15:28,320
Royalty until I get my money back.

291
00:15:28,400 --> 00:15:30,040
Royalty at 1%.

292
00:15:33,840 --> 00:15:35,160
Whoa!

293
00:15:35,520 --> 00:15:37,080
You have two offers.

294
00:15:37,160 --> 00:15:40,360
Rs. 60 lakhs for 2%, where Ritesh
and Anupam will join you.

295
00:15:40,440 --> 00:15:42,360
- And they want a 1.5% royalty.
- No!

296
00:15:42,440 --> 00:15:43,960
We will match the royalty. 1%.

297
00:15:51,160 --> 00:15:55,120
You have an offer from Ritesh and
Anupam and one offer from Aman.

298
00:15:56,480 --> 00:15:59,280
I think the build and quality
of the product is very good.

299
00:15:59,440 --> 00:16:02,320
- What I find challenging
in the business... - Thank you!

300
00:16:02,400 --> 00:16:05,200
It is good to have,
it's not a must-have.

301
00:16:05,320 --> 00:16:07,880
I think you will face issues
with scaling.

302
00:16:07,960 --> 00:16:09,840
And if you take my advice,

303
00:16:09,920 --> 00:16:12,040
don't enter B2C.

304
00:16:12,160 --> 00:16:15,280
Because this product is needed
in hospitality.

305
00:16:15,400 --> 00:16:18,560
You can see that 90% of the business
comes from hospitality.

306
00:16:18,680 --> 00:16:22,240
So, why do you want to move
just to be cool? So, I am out.

307
00:16:23,320 --> 00:16:26,840
I asked you to accept a deal soon.
You had good offers.

308
00:16:27,040 --> 00:16:28,200
Sometimes, this is the issue.

309
00:16:28,360 --> 00:16:30,880
When you don't make a decision soon,
life becomes slow.

310
00:16:31,000 --> 00:16:32,520
And when that happens,

311
00:16:32,680 --> 00:16:34,640
things are not the same
as they used to be.

312
00:16:34,760 --> 00:16:36,360
You should grab
onto it at the right time.

313
00:16:36,400 --> 00:16:38,760
Grab the opportunity before
you lose it.

314
00:16:38,840 --> 00:16:42,760
So, unfortunately, your opportunity
for my deal

315
00:16:42,840 --> 00:16:44,400
or their deal is lost.

316
00:16:44,960 --> 00:16:48,320
You have one offer now.
Anupam will give you that offer.

317
00:16:50,040 --> 00:16:51,320
First of all, we are three Sharks.

318
00:16:51,360 --> 00:16:54,080
From the start, I've been telling
you to maintain the incentives,

319
00:16:54,160 --> 00:16:57,320
otherwise, you may get the money,
but no one will invest their time.

320
00:16:57,640 --> 00:17:02,200
So, it is in your best interest
that we own as much as possible.

321
00:17:02,360 --> 00:17:03,720
So, our deal is simple.

322
00:17:03,880 --> 00:17:06,560
- Rs. 60 lakhs for 10% equity.
- Huh!

323
00:17:09,560 --> 00:17:12,760
2% royalty until we make 1.5x.

324
00:17:18,760 --> 00:17:20,880
- This is exploitation.
- Sir!

325
00:17:20,960 --> 00:17:22,680
- Let me tell you!
- This is exploitation.

326
00:17:22,800 --> 00:17:25,320
Exploitation is when you sit here
and do not give an offer.

327
00:17:25,400 --> 00:17:27,240
I give lots of offers.

328
00:17:28,720 --> 00:17:30,600
I told you to decide soon.

329
00:17:30,720 --> 00:17:33,160
- Now, there are three Sharks.
- We couldn't disrespect...

330
00:17:33,240 --> 00:17:34,960
It's not about disrespect.

331
00:17:35,120 --> 00:17:37,040
What happens is that
Peyush will give an offer

332
00:17:37,120 --> 00:17:39,920
of Rs. 60 lakhs at 1%, no royalty.
My offer looks bad.

333
00:17:40,000 --> 00:17:42,520
That is why I told you.
We gave you a fair offer.

334
00:17:42,600 --> 00:17:43,440
I wasn't wrong.

335
00:17:43,520 --> 00:17:44,800
Now you are being unfair.

336
00:17:44,920 --> 00:17:46,120
Why do you think this is unfair?

337
00:17:46,120 --> 00:17:47,400
Tell me, why is it unfair?

338
00:17:47,480 --> 00:17:49,840
Rs. 6 crores valuation is...

339
00:17:50,920 --> 00:17:52,080
You are getting three Sharks.

340
00:17:52,160 --> 00:17:54,760
Everyone wants some equity,
or no one will work.

341
00:17:54,840 --> 00:17:56,880
All three of you think

342
00:17:57,080 --> 00:17:59,360
and decide what you think is right.

343
00:17:59,480 --> 00:18:00,720
Go outside and discuss.

344
00:18:00,840 --> 00:18:03,200
[suspenseful music playing]

345
00:18:03,520 --> 00:18:05,280
This is wrong, guys.
You are exploiting them.

346
00:18:05,360 --> 00:18:07,680
- Neither will they agree.
- You exploited their time.

347
00:18:07,800 --> 00:18:09,280
- Shut up!
- You don't want to do this deal.

348
00:18:09,320 --> 00:18:11,520
- You are wasting their time.
- You are exploiting them.

349
00:18:11,600 --> 00:18:14,160
How can you offer a Rs. 6 crore
valuation,

350
00:18:14,240 --> 00:18:16,520
when they are going to be
Rs. 16 crores in sales?

351
00:18:16,600 --> 00:18:18,160
Which B2B business

352
00:18:18,240 --> 00:18:20,480
- asks for 4 times the revenue...
- That's not the point.

353
00:18:20,480 --> 00:18:22,360
Their sale is Rs. 16 crores.

354
00:18:22,480 --> 00:18:24,520
- How can you give them a valuation
of Rs. 6 crores? - They...

355
00:18:24,560 --> 00:18:26,360
How are they asking
for Rs. 15 crores?

356
00:18:26,480 --> 00:18:29,080
- Sorry! Their business
is Rs. 5 crores. - Exploitation!

357
00:18:29,320 --> 00:18:31,080
Exploitation!

358
00:18:36,960 --> 00:18:38,040
This is for all of you.

359
00:18:38,160 --> 00:18:41,640
- If you want to join us alone,
then Rs. 60 lakhs... - Excuse me!

360
00:18:46,680 --> 00:18:48,080
Oh my!

361
00:18:48,640 --> 00:18:52,440
You keep mentioning that you
want to respect other Sharks.

362
00:18:53,000 --> 00:18:54,280
But you are coming back
with an offer

363
00:18:54,280 --> 00:18:57,160
saying, 'For all of you
or Aman, if you want to come alone.'

364
00:18:57,440 --> 00:18:59,880
That is the highest form
of disrespect.

365
00:19:01,400 --> 00:19:03,600
When three Sharks have decided
they will come in together.

366
00:19:03,640 --> 00:19:04,440
So, I am out.

367
00:19:04,560 --> 00:19:07,080
Even if you give me equity for free,
I don't want it.

368
00:19:10,760 --> 00:19:12,160
Anupam is out.

369
00:19:12,240 --> 00:19:15,440
Ritesh and Aman, does your
offer still hold?

370
00:19:18,720 --> 00:19:20,440
Tell us! Give them a fair offer.

371
00:19:20,520 --> 00:19:21,920
We are giving you a fair offer.

372
00:19:22,000 --> 00:19:24,720
You messed up a lot.
You were beating around the bush.

373
00:19:26,640 --> 00:19:29,920
Ritesh and I will come together
for Rs. 60 lakhs for 5%,

374
00:19:31,400 --> 00:19:32,920
2% royalty

375
00:19:33,000 --> 00:19:36,320
until we take 1.5 times our money.

376
00:19:55,080 --> 00:19:57,240
Aman, let's make it 4%
and no royalty.

377
00:20:00,920 --> 00:20:03,240
Fine! I'll give you a final offer.

378
00:20:03,520 --> 00:20:05,640
Just close it now, please.
I don't have the time.

379
00:20:07,080 --> 00:20:10,560
We will give them
a slight concession. Okay?

380
00:20:10,800 --> 00:20:12,720
Rs. 60 lakhs for 4%.

381
00:20:13,000 --> 00:20:16,440
I will bring down royalty.
1.5% royalty

382
00:20:16,520 --> 00:20:19,480
until we recoup 1.5x.

383
00:20:24,360 --> 00:20:27,560
I came down. Let us both
meet in the middle now.

384
00:20:31,800 --> 00:20:33,760
- Deal done, Sharks!
- Thank you!

385
00:20:39,280 --> 00:20:40,680
Very good!

386
00:20:49,800 --> 00:20:51,560
...we want to grow in D2C.

387
00:20:51,680 --> 00:20:54,200
We've seen how Aman has grown
his brand.

388
00:20:54,280 --> 00:20:57,240
We were hoping that
if Aman joins our team,

389
00:20:57,400 --> 00:20:58,400
then definitely,

390
00:20:58,480 --> 00:21:01,280
we will get access and guidance

391
00:21:01,360 --> 00:21:03,800
to grow D2C.

392
00:21:03,880 --> 00:21:07,360
And because Ritesh is
from a B2B background,

393
00:21:07,440 --> 00:21:09,120
we wanted him to join us as well.

394
00:21:09,240 --> 00:21:11,840
We have the dream team
we were looking for.

395
00:21:11,920 --> 00:21:13,160
We are very excited.

396
00:21:21,280 --> 00:21:23,160
You turned up the light again.

397
00:21:23,520 --> 00:21:26,600
People from Rosha are here.
Oh my! Welcome.

398
00:21:26,680 --> 00:21:27,600
How was the pitch?

399
00:21:27,680 --> 00:21:30,520
It was fun! We got to learn
a lot from the Sharks.

400
00:21:30,720 --> 00:21:33,040
And I am sure it
will be of use to us.

401
00:21:58,480 --> 00:22:00,880
The lowest winning hand
is called High Card.

402
00:22:01,000 --> 00:22:03,360
And today's hand in focus
are these five.

403
00:22:03,920 --> 00:22:06,920
There are many important functions
in every business.

404
00:22:07,000 --> 00:22:10,240
We need to set the priority
on what to focus on.

405
00:22:10,400 --> 00:22:12,760
I want you to choose

406
00:22:12,840 --> 00:22:15,080
your top five important functions.

407
00:22:15,160 --> 00:22:17,280
I want to see in which sequence
you will choose

408
00:22:17,360 --> 00:22:19,080
- and then I'll ask why.
- Sure.

409
00:22:19,280 --> 00:22:22,320
- Tell us.
- First, I'd like to choose Sales.

410
00:22:22,400 --> 00:22:24,960
Let's bring sales here.
It's the Royal Flush.

411
00:22:25,120 --> 00:22:26,880
Followed by Product.

412
00:22:26,960 --> 00:22:28,560
Product. Keep it there.

413
00:22:28,960 --> 00:22:30,480
Operations & Logistics.

414
00:22:30,640 --> 00:22:31,920
Very interesting.

415
00:22:32,440 --> 00:22:33,680
At Four Of A Kind.

416
00:22:33,760 --> 00:22:35,880
- Marketing.
- Give it to me.

417
00:22:37,840 --> 00:22:38,840
Very good!

418
00:22:38,880 --> 00:22:41,760
And lastly, Finance & Accounting.

419
00:22:42,400 --> 00:22:46,000
Interesting! What I find
interesting is

420
00:22:46,080 --> 00:22:50,120
that you placed
Sales before Product.

421
00:22:50,200 --> 00:22:53,280
So, we believe

422
00:22:53,400 --> 00:22:57,200
that execution is the most important
thing in a product-driven business.

423
00:22:57,840 --> 00:22:59,600
Consistent sales

424
00:22:59,760 --> 00:23:02,960
provide a sense of motivation
for the three of us and the team,

425
00:23:03,040 --> 00:23:05,080
especially as sales keep
increasing month on month.

426
00:23:30,160 --> 00:23:32,040
Go and download PokerBaazi now.

427
00:23:32,160 --> 00:23:35,080
'Shark Tank India, co-presented by
ACKO Insurance,'

428
00:23:35,200 --> 00:23:37,280
'PokerBaazi and Swiggy Instamart.'

429
00:23:37,360 --> 00:23:40,000
'Co-powered by Adani
and Jaquar Bath and Light.'

430
00:23:40,080 --> 00:23:43,080
'And partners, Rayzon Solar,
ICICI Direct,'

431
00:23:43,160 --> 00:23:44,800
'Lenskart and Sofy.'

432
00:23:44,880 --> 00:23:47,200
- 'Hey, Idea Man!
- You are Idea Man, aren't you?

433
00:23:47,320 --> 00:23:49,960
I want to expand my business.

434
00:23:50,080 --> 00:23:53,200
'I sent money to someone
else's account from my account.'

435
00:23:53,320 --> 00:23:55,720
'I want to expand my shop online
and through social media.'

436
00:23:55,800 --> 00:23:58,560
'The loan I should get...'

437
00:23:58,680 --> 00:24:00,440
'I am thinking of upgrading
my motorcycle.'

438
00:24:00,520 --> 00:24:01,600
'I want...'

439
00:24:01,720 --> 00:24:04,440
'I try my best to create content'

440
00:24:04,520 --> 00:24:06,000
'based on what is going on
in my life.'

441
00:24:06,000 --> 00:24:08,040
'Hey, everyone!
In today's business, we will learn'

442
00:24:08,120 --> 00:24:10,640
'how you can start
a candle-making business'

443
00:24:10,760 --> 00:24:12,640
'with just Rs. 10,000.'

444
00:24:12,720 --> 00:24:14,280
'My name is Vijay Nihalchandani.'

445
00:24:14,360 --> 00:24:17,320
'People know me as Idea Man.'

446
00:24:17,400 --> 00:24:18,720
[music playing]

447
00:24:18,800 --> 00:24:21,440
'I am from Ujjain,
the city of Mahakaal.'

448
00:24:23,240 --> 00:24:24,560
'It is a peaceful,'

449
00:24:24,640 --> 00:24:27,280
'beautiful and calm city.'

450
00:24:29,040 --> 00:24:32,120
'Our of 90% of us have ideas,'

451
00:24:32,200 --> 00:24:33,840
'but we are unable to start.'

452
00:24:33,920 --> 00:24:36,240
'Because taking the first step
is very difficult.'

453
00:24:36,320 --> 00:24:40,200
'I always make a sincere
effort to gather real insights'

454
00:24:40,280 --> 00:24:43,080
'from someone who has been
in the manufacturing business'

455
00:24:43,160 --> 00:24:44,600
'for the past 8 years,

456
00:24:44,680 --> 00:24:47,800
'especially when they are involved
in the XYZ business.'

457
00:24:47,920 --> 00:24:51,720
'I take what they share and
then explain it in my own words.'

458
00:24:51,800 --> 00:24:54,600
'Hi, this is Vijay. And our
today's topic is...'

459
00:24:54,720 --> 00:24:58,520
'And that is where my journey
of becoming an influencer started.'

460
00:24:59,880 --> 00:25:02,120
'From influencer, I became
a businessman again.'

461
00:25:02,400 --> 00:25:04,760
[music playing]

462
00:25:05,640 --> 00:25:07,120
'I am about to touch 1 million.'

463
00:25:07,200 --> 00:25:10,680
'I think, that is a very huge
achievement for me.'

464
00:25:10,840 --> 00:25:12,680
'Honestly, I never thought
this would happen.'

465
00:25:12,960 --> 00:25:16,520
'You have a phone and internet,
that is a very big thing.'

466
00:25:16,760 --> 00:25:19,520
'A small city doesn't matter.'

467
00:25:19,640 --> 00:25:21,840
'You can start this business
from home'

468
00:25:21,960 --> 00:25:23,080
'without big experiments.'

469
00:25:23,160 --> 00:25:26,000
'Idea man's videos are
quite informative.'

470
00:25:26,080 --> 00:25:28,120
'He helps with business planning.'

471
00:25:28,200 --> 00:25:31,440
'I've been following him since
he had around 1,000 followers.'

472
00:25:31,520 --> 00:25:34,680
'When you watch his videos,
you know how to plan.'

473
00:25:34,760 --> 00:25:37,880
'How to start the plan
and execute it.'

474
00:25:43,000 --> 00:25:45,040
[music playing]

475
00:26:12,840 --> 00:26:15,640
We are co-founders
of Make My Payment.

476
00:26:17,160 --> 00:26:21,600
Sharks, our life and business
work on three principles.

477
00:26:21,800 --> 00:26:26,200
The first principle, if you are
facing a problem, do something

478
00:26:26,480 --> 00:26:28,080
and get to the root of the problem.

479
00:26:28,320 --> 00:26:31,600
We faced one problem in
our business, which is credit.

480
00:26:31,960 --> 00:26:34,840
When we went to the root of it,
we realised

481
00:26:35,000 --> 00:26:37,360
that 80% of India's MSMEs...

482
00:26:49,240 --> 00:26:51,720
This is where our second
principle comes in.

483
00:26:51,800 --> 00:26:55,280
Now that you've identified
the problem, let's solve it.

484
00:26:56,280 --> 00:26:58,800
This is why we made
the Make My Payment application.

485
00:26:58,880 --> 00:27:01,760
It is an automated
payment reminder system.

486
00:27:09,200 --> 00:27:11,760
Namita comes to our application,

487
00:27:11,840 --> 00:27:13,720
adds her business,

488
00:27:13,840 --> 00:27:15,680
then goes to 'Add Customer, '

489
00:27:15,800 --> 00:27:18,760
enters the name,
for example, Company 1,

490
00:27:18,880 --> 00:27:21,640
and adds their contact number.

491
00:27:21,720 --> 00:27:25,360
Next, she clicks on 'You Gave'
to enter the amount

492
00:27:25,440 --> 00:27:29,120
and then goes to
'Reminders, ' setting the date,

493
00:27:29,840 --> 00:27:31,480
time, and priority,

494
00:27:31,560 --> 00:27:35,120
such as Monthly, Daily, or Weekly.

495
00:27:35,280 --> 00:27:37,320
- Irritate them! - What next?
Make My Payment

496
00:27:37,480 --> 00:27:38,960
shows its magic.

497
00:27:39,120 --> 00:27:41,600
On Namita's behalf, our application

498
00:27:41,680 --> 00:27:43,800
sends automated calls and
reminders

499
00:27:43,880 --> 00:27:46,400
to all four companies
in this manner.

500
00:27:46,520 --> 00:27:48,560
[line trilling]

501
00:27:53,360 --> 00:27:55,560
'Please make the payment
at your earliest convenience.'

502
00:27:55,640 --> 00:27:58,400
'If you have already
made the payment,'

503
00:27:58,560 --> 00:28:00,240
'kindly disregard this message.
Thank you.'

504
00:28:00,600 --> 00:28:03,680
This way, Namita's
money is recovered on time,

505
00:28:03,760 --> 00:28:07,240
resources are saved, and
relationships are preserved.

506
00:28:07,400 --> 00:28:10,080
And this makes
the Make My Payment app a hit.

507
00:28:10,200 --> 00:28:12,000
That is when we
learnt our new principle,

508
00:28:12,120 --> 00:28:14,720
that if you've dug a well,
let everyone drink the water.

509
00:28:16,440 --> 00:28:18,160
Sharks, we want to help
individuals and businesses

510
00:28:18,200 --> 00:28:20,720
with the benefits of this app.

511
00:28:23,560 --> 00:28:27,360
...we have already recovered
Rs. 50 lakhs from 300 businesses.

512
00:28:32,560 --> 00:28:34,600
And today, we are here to recover

513
00:28:34,680 --> 00:28:36,880
Rs. 30 lakhs for 3% equity,

514
00:28:43,200 --> 00:28:44,240
- Thank you.
- Thank you so much.

515
00:28:44,240 --> 00:28:45,760
What have you experienced?

516
00:28:45,920 --> 00:28:47,640
Didn't someone pay the money
you loaned?

517
00:28:47,760 --> 00:28:49,160
- Did you face any bad debt?
- Yes.

518
00:28:49,240 --> 00:28:51,960
What happened? What was the trigger
for this business?

519
00:28:52,080 --> 00:28:54,440
We built a company in 2016

520
00:28:54,520 --> 00:28:58,000
called Travinities, which is
a hotel revenue management company.

521
00:29:03,800 --> 00:29:06,480
...we'd hear things like,
'I'll pay today, tomorrow,

522
00:29:06,600 --> 00:29:09,440
or call back in 5 or 10 days.'

523
00:29:09,520 --> 00:29:11,600
We made sure to follow up regularly.

524
00:29:11,720 --> 00:29:15,040
However, over time, payments
started to accumulate in bulk.

525
00:29:15,120 --> 00:29:17,120
I would like to interrupt you here.

526
00:29:17,200 --> 00:29:19,120
There are two types of debtors.

527
00:29:19,200 --> 00:29:21,800
There is a debtor who needs

528
00:29:21,880 --> 00:29:24,200
- your services or products.
- Yes.

529
00:29:24,280 --> 00:29:25,320
They will pay

530
00:29:25,400 --> 00:29:26,720
because until they do,

531
00:29:26,880 --> 00:29:28,920
you won't provide them with
any other products or services.

532
00:29:28,920 --> 00:29:30,840
- Exactly!
- They are honest debtors.

533
00:29:30,920 --> 00:29:33,200
The second type of debtors are the
ones who are completely stubborn.

534
00:29:33,200 --> 00:29:36,760
No matter how loudly you shout,
increase the volume

535
00:29:36,840 --> 00:29:40,320
of that voice you just heard,
or how many threats you make,

536
00:29:40,440 --> 00:29:43,080
they remain unaffected.

537
00:29:43,160 --> 00:29:44,360
Do you really think

538
00:29:44,480 --> 00:29:47,480
a computer-generated voice will
make these stubborn people pay you?

539
00:29:47,560 --> 00:29:49,200
Namita, the one who
doesn't want to repay you,

540
00:29:49,240 --> 00:29:52,720
- won't do so even if God
asks him to. - Exactly!

541
00:29:52,800 --> 00:29:55,200
But the basic idea

542
00:29:55,480 --> 00:29:58,440
behind our payment app
is to save time,

543
00:29:58,520 --> 00:30:01,200
send automatic reminders
to those who want to pay,

544
00:30:01,280 --> 00:30:03,840
and prevent relationships
from getting damaged.

545
00:30:03,960 --> 00:30:05,400
And mostly, it's about saving time.

546
00:30:05,520 --> 00:30:07,280
What did you do before this?

547
00:30:08,080 --> 00:30:10,640
Sir, prior to this, I was a student.

548
00:30:10,760 --> 00:30:13,040
- Of which college?
- I completed my education from

549
00:30:15,800 --> 00:30:17,200
What did you study? Engineering?

550
00:30:17,280 --> 00:30:19,760
- BCA, Bachelor of Computer
Application. - The rest of you?

551
00:30:22,360 --> 00:30:23,960
I completed
Mechanical Engineering

552
00:30:24,040 --> 00:30:25,520
from a Government Engineering
College.

553
00:30:25,520 --> 00:30:28,640
- I did MCA.
- How do you know each other?

554
00:30:28,720 --> 00:30:31,880
- I am his wife, and he
is my brother-in-law. - Okay.

555
00:30:31,960 --> 00:30:34,400
- So, these two are brothers and you
are his wife. - They are brothers.

556
00:30:34,400 --> 00:30:36,320
And did you adopt him?

557
00:30:36,440 --> 00:30:39,280
No! In 2015,

558
00:30:39,400 --> 00:30:41,360
I came up with an idea.

559
00:30:41,440 --> 00:30:43,920
Just like Blinkit is now,
I had a similar idea.

560
00:30:44,000 --> 00:30:47,400
I told my teacher that
I wanted to do something similar.

561
00:30:47,560 --> 00:30:51,600
He said that Kapil is
the smartest one in his batch.

562
00:30:51,680 --> 00:30:53,360
He was good at coding.

563
00:30:53,440 --> 00:30:54,600
So, he is the tech guy.

564
00:30:54,800 --> 00:30:58,640
- Yes! - And did the four of you
start the first company?

565
00:30:58,720 --> 00:31:01,200
Sir, Kapil and I started it.

566
00:31:01,320 --> 00:31:04,520
That didn't work, because we didn't
have time, resources and energy.

567
00:31:04,600 --> 00:31:07,000
- Got it! - Kumbh Mela was held
in 2016.

568
00:31:07,080 --> 00:31:09,040
A hotelier called me and said,

569
00:31:09,120 --> 00:31:11,440
'I need help to list my property
on all the platforms.'

570
00:31:11,520 --> 00:31:14,320
I helped him and his property
was sold out in three months.

571
00:31:14,760 --> 00:31:17,400
This was before the Kumbh Mela.
So, we worked on that idea.

572
00:31:17,880 --> 00:31:20,480
We've been continuously
working on it for eight years.

573
00:31:20,560 --> 00:31:23,720
After that, when we started
this problem,

574
00:31:23,800 --> 00:31:25,920
we launched the Make My Payment app.

575
00:31:26,000 --> 00:31:28,600
It is a service-based business
because of Travinities.

576
00:31:28,680 --> 00:31:29,960
Is this a separate company?

577
00:31:30,040 --> 00:31:31,520
Yes! This is a separate company.

578
00:31:31,600 --> 00:31:32,440
What about Travinities?

579
00:31:32,520 --> 00:31:33,920
- It is still going on.
- It is still in business.

580
00:31:33,960 --> 00:31:35,000
How big is that business?

581
00:31:35,120 --> 00:31:40,080
- Per month we make a profit
of Rs. 3-Rs. 4 lakhs. - Wow!

582
00:31:40,280 --> 00:31:42,840
We generate a revenue
of Rs. 10 lakhs.

583
00:31:50,840 --> 00:31:52,720
He is the founder of the company.

584
00:31:53,080 --> 00:31:55,920
The three of us have lead positions.

585
00:31:56,000 --> 00:31:57,360
Got it!

586
00:31:57,480 --> 00:32:00,320
Good! How many businesses
do you have in total?

587
00:32:00,440 --> 00:32:03,520
Sir, right now we have
one business, Travinities.

588
00:32:03,600 --> 00:32:04,920
And we have started another one now.

589
00:32:04,920 --> 00:32:07,400
Alright. So you run both businesses
from the same company?

590
00:32:07,720 --> 00:32:09,560
No, sir. They are two
different companies.

591
00:32:10,120 --> 00:32:12,360
Why can't you make
one holding company?

592
00:32:12,560 --> 00:32:15,960
Basically, Make My Payment
is still at the seeding stage.

593
00:32:16,040 --> 00:32:17,280
It's pre-revenue.

594
00:32:17,400 --> 00:32:18,840
Are you doing anything else?

595
00:32:19,080 --> 00:32:20,920
Sir, I'm a content creator.

596
00:32:21,320 --> 00:32:22,080
Oh!

597
00:32:22,160 --> 00:32:23,640
Why did I feel that

598
00:32:23,720 --> 00:32:25,240
you'd be doing something else?

599
00:32:25,360 --> 00:32:26,520
[chuckling]

600
00:32:26,720 --> 00:32:27,760
So, what do you do?

601
00:32:28,040 --> 00:32:30,320
Sir, I make content
about business and finance.

602
00:32:34,640 --> 00:32:36,280
- What!
- Yes, sir.

603
00:32:36,440 --> 00:32:37,960
And you're building Make My Payment?

604
00:32:38,040 --> 00:32:39,320
[laughing]

605
00:32:41,360 --> 00:32:42,840
Can we see any of your videos?

606
00:32:43,640 --> 00:32:45,440
'If you want to purchase new gold,

607
00:32:45,520 --> 00:32:46,840
then keep these things in mind.

608
00:32:47,080 --> 00:32:49,000
This will save you a lot of money.

609
00:32:49,080 --> 00:32:51,920
Simply, you'll find such numbers
on every piece of jewellery.

610
00:32:52,000 --> 00:32:54,440
Like 715, 916, 917.

611
00:32:54,520 --> 00:32:56,680
These represent
18, 22, and 24 carats.

612
00:32:56,760 --> 00:32:59,000
You take the current rate of gold,

613
00:32:59,160 --> 00:33:00,680
for instance Rs. 64190,

614
00:33:00,840 --> 00:33:02,680
divide it by 999,

615
00:33:02,760 --> 00:33:04,480
- and multiply it with the number...
- Jeez!

616
00:33:04,560 --> 00:33:06,480
- ...on the jewellery.'
- Vijay, you're a star, my man.

617
00:33:06,520 --> 00:33:07,640
Well done.

618
00:33:11,240 --> 00:33:14,000
How much do you make
with the influencing?

619
00:33:14,160 --> 00:33:16,960
- Sir, Rs. 5 lakh approximately.
- Per month?

620
00:33:17,200 --> 00:33:19,200
- Yes.
- Wow!

621
00:33:20,360 --> 00:33:21,840
Do the three of you
work elsewhere too?

622
00:33:21,840 --> 00:33:24,280
I'm a business analyst in an MNC.

623
00:33:25,240 --> 00:33:26,480
You have a full time job?

624
00:33:26,560 --> 00:33:29,320
Yeah, right now, I do have
full time employment.

625
00:33:29,440 --> 00:33:30,880
You just said to me,

626
00:33:31,000 --> 00:33:33,080
that the three of you are
employees at Travinities.

627
00:33:35,040 --> 00:33:38,600
Actually, Travinities is
my husband's company.

628
00:33:38,680 --> 00:33:41,720
He was looking for someone
who's quite good at management.

629
00:33:42,000 --> 00:33:44,280
So, I just helped him out a bit.

630
00:33:44,360 --> 00:33:45,640
- As a friend.
- So, you're not an employee?

631
00:33:45,680 --> 00:33:47,880
- No, not an employee.
- She's the owner.

632
00:33:48,320 --> 00:33:49,120
How?

633
00:33:49,200 --> 00:33:51,120
- Alright.
- He's the employee.

634
00:33:54,360 --> 00:33:56,520
- You were saying?
- I control operations.

635
00:33:56,600 --> 00:33:58,200
But you don't work
anywhere except Travinities?

636
00:33:58,200 --> 00:33:58,720
No.

637
00:33:58,800 --> 00:34:00,840
- And you?
- We both look after Travinities.

638
00:34:01,040 --> 00:34:02,280
Quite smart, Mr. Boss.

639
00:34:02,360 --> 00:34:03,720
[laughing]

640
00:34:04,440 --> 00:34:07,240
Tell us more about what's
going on with Make My Payment.

641
00:34:07,320 --> 00:34:10,600
Basically, we launched
Make My Payment in July.

642
00:34:10,960 --> 00:34:13,400
We did the beta testing.

643
00:34:13,880 --> 00:34:15,200
Vijay uploaded a story,

644
00:34:15,440 --> 00:34:17,040
ran a poll,

645
00:34:17,280 --> 00:34:19,040
and made a smaller community.

646
00:34:19,120 --> 00:34:21,640
So we had around 250 users in July.

647
00:34:22,040 --> 00:34:25,240
In the first week of September,
we launched it in the market

648
00:34:25,400 --> 00:34:28,120
by making a video on Vijay's page.

649
00:34:28,280 --> 00:34:30,720
We got 2500 more users.

650
00:34:31,040 --> 00:34:32,960
Right now, according to the stats,

651
00:34:33,120 --> 00:34:34,880
700 out of the total 3500 users

652
00:34:34,960 --> 00:34:37,520
received their money back.

653
00:34:40,080 --> 00:34:42,000
No. There are four plans.

654
00:34:42,120 --> 00:34:44,280
One is free, one is for Rs. 99,

655
00:34:44,360 --> 00:34:46,720
one for Rs. 199 and
last one for Rs. 699.

656
00:34:46,800 --> 00:34:47,960
The free plan

657
00:34:48,040 --> 00:34:50,360
has 50 calls and SMS for free.

658
00:34:50,440 --> 00:34:51,560
And 50 emails too.

659
00:35:11,800 --> 00:35:13,960
And if you compare this to Dukaan,

660
00:35:14,040 --> 00:35:15,360
like some of the other apps,

661
00:35:15,440 --> 00:35:17,760
Dukaan helps you make digital shops.

662
00:35:17,920 --> 00:35:20,720
And if you look at other such
apps, there are bookkeeping apps,

663
00:35:20,800 --> 00:35:22,400
or apps to make invoices.

664
00:35:22,520 --> 00:35:25,600
We haven't seen any
app in India that does

665
00:35:25,680 --> 00:35:27,720
- payment reminders.
- But there are automated SMS.

666
00:35:27,800 --> 00:35:29,040
- You know that, right?
- Yes.

667
00:35:29,120 --> 00:35:31,200
Is your USP only a voice?

668
00:35:31,520 --> 00:35:34,960
Namita, there's a probability
of picking up calls more.

669
00:35:35,120 --> 00:35:37,960
If I get an SMS, I would
surely ignore it.

670
00:35:38,080 --> 00:35:41,040
But if I would get a call from
someone, I would surely pick up.

671
00:35:41,120 --> 00:35:44,080
If I'm a debtor and
I see your number once,

672
00:35:44,160 --> 00:35:46,320
I could just block you!

673
00:35:46,400 --> 00:35:49,960
We have various other
numbers we could call from.

674
00:35:50,080 --> 00:35:52,240
So you'll keep calling
from different numbers?

675
00:35:52,320 --> 00:35:53,960
- Yes, we'll keep calling you.
- God!

676
00:36:02,600 --> 00:36:05,080
This reminder app,
what is it fundamentally?

677
00:36:05,280 --> 00:36:06,400
Workflow automation?

678
00:36:06,680 --> 00:36:07,680
Nothing else?

679
00:36:08,200 --> 00:36:10,200
That's one problem,
anyone can do it.

680
00:36:10,280 --> 00:36:11,640
Secondly, Truecaller will flag you

681
00:36:11,640 --> 00:36:13,560
as spam on your first call.

682
00:36:13,640 --> 00:36:15,520
Then you say you'll
use different numbers.

683
00:36:15,600 --> 00:36:17,800
Do you know Airtel launched
a service recently

684
00:36:17,960 --> 00:36:20,280
that will identify and
label you as a spammer?

685
00:36:20,400 --> 00:36:22,360
And you'll have to whitelist it,

686
00:36:22,400 --> 00:36:23,920
per the new government regulations.

687
00:36:24,040 --> 00:36:26,120
This is not a business,
guys! Get serious.

688
00:36:27,720 --> 00:36:30,640
We are in season 4
of Shark Tank, right?

689
00:36:30,720 --> 00:36:32,920
And please take my
feedback positively.

690
00:36:33,200 --> 00:36:35,120
We want to make
money on good deals.

691
00:36:35,600 --> 00:36:38,040
But we have a moral responsibility

692
00:36:38,120 --> 00:36:40,360
- to educate people as well.
- Correct.

693
00:36:40,520 --> 00:36:43,400
We want to be honest
with you and tell you

694
00:36:43,760 --> 00:36:45,160
that this will not work.

695
00:36:45,520 --> 00:36:46,920
- Right?
- Correct, Namita.

696
00:36:47,440 --> 00:36:50,640
You should give this up and
focus only on one thing.

697
00:36:50,880 --> 00:36:52,320
And no investor

698
00:36:52,400 --> 00:36:55,520
will put his money in a place where
the CEO is doing three things.

699
00:36:57,360 --> 00:36:59,800
So, I'm out. But my strong advice

700
00:37:00,000 --> 00:37:01,120
for you is that time is money.

701
00:37:01,120 --> 00:37:02,680
If an idea is good,

702
00:37:02,760 --> 00:37:06,640
as I always say, it cuts
through butter like a hot knife.

703
00:37:07,520 --> 00:37:09,240
So, please stop this business

704
00:37:09,440 --> 00:37:12,320
and focus on something
that is more meaningful.

705
00:37:12,600 --> 00:37:14,080
But for today, I'm out.

706
00:37:14,560 --> 00:37:15,320
No problem.

707
00:37:15,400 --> 00:37:18,080
So, Mr. Vijay and team.

708
00:37:18,200 --> 00:37:21,520
Unfortunately, multiple
businesses make people distracted.

709
00:37:22,320 --> 00:37:25,040
And as Namita said,

710
00:37:25,160 --> 00:37:27,280
if someone calls me like
that, I will flag it as spam

711
00:37:27,400 --> 00:37:29,320
and block you. It's tough.

712
00:37:29,400 --> 00:37:31,600
So, unfortunately,
this idea won't fly.

713
00:37:32,280 --> 00:37:34,480
You're a man with ideas.
Work on other ideas.

714
00:37:34,560 --> 00:37:36,560
You'd started the idea for Blinkit.

715
00:37:36,640 --> 00:37:38,320
You said it couldn't happen

716
00:37:38,440 --> 00:37:39,680
because of operational reasons.

717
00:37:39,760 --> 00:37:40,920
But you can get more ideas.

718
00:37:40,960 --> 00:37:44,160
Personally, I don't think
that this idea will work.

719
00:37:44,280 --> 00:37:47,080
Unfortunately, you will not
be able to take my payment.

720
00:37:47,640 --> 00:37:48,640
I'm out.

721
00:37:48,720 --> 00:37:51,840
You'd said that you give them
salaries. How much do you give them?

722
00:37:52,240 --> 00:37:54,120
Sir, approximately Rs. 1 lakh.

723
00:37:54,200 --> 00:37:54,760
Wow.

724
00:37:54,760 --> 00:37:56,480
Rs. 1 lakh each?
Where do you get it from?

725
00:37:56,560 --> 00:37:58,520
We withdraw
approximately Rs. 1 lakh each

726
00:37:58,600 --> 00:38:01,160
from the revenue that
Travinities generates.

727
00:38:01,600 --> 00:38:04,920
So you'll leave that and
raise money for something

728
00:38:05,120 --> 00:38:07,480
that is honestly a workflow
automation process

729
00:38:07,640 --> 00:38:10,640
that, according to me, requires
one engineer only a month?

730
00:38:11,280 --> 00:38:13,120
Why would anyone
give you their money?

731
00:38:14,680 --> 00:38:16,320
Sir, this is just a start

732
00:38:16,400 --> 00:38:19,480
and the response we've
received so far is quite positive.

733
00:38:20,080 --> 00:38:22,000
Those who have given money,

734
00:38:22,080 --> 00:38:24,000
20% of them have recovered it.

735
00:38:24,080 --> 00:38:26,720
What are you saying? You say you've
recovered Rs. 15 lakh till now.

736
00:38:26,760 --> 00:38:29,000
- Rs. 50 lakh.
- Whatever it is, 15 or 50,

737
00:38:29,080 --> 00:38:31,760
how can you know what they would've
recovered had you not called?

738
00:38:33,160 --> 00:38:35,240
Did you get a percentage
on that Rs. 50 lakh?

739
00:38:36,520 --> 00:38:39,760
Sir, they were identifying this
problem. That's why they have

740
00:38:39,960 --> 00:38:42,320
downloaded the application
and signed up.

741
00:38:42,440 --> 00:38:45,240
- How many downloaded it?
- Currently, we have 5700 downloads.

742
00:38:45,400 --> 00:38:47,120
How many of them paid?

743
00:38:47,440 --> 00:38:50,240
Out of that, we have
3500 users who have

744
00:38:50,360 --> 00:38:52,080
- signed up.
- How many paid?

745
00:38:52,160 --> 00:38:55,200
We got around 204 subscriptions.

746
00:39:01,520 --> 00:39:03,960
Do you realise it? You could
set up a shop outside the station

747
00:39:04,040 --> 00:39:05,640
and still make as much.

748
00:39:07,680 --> 00:39:10,440
It is highly commoditised. There
are thousands of apps like this.

749
00:39:10,760 --> 00:39:14,200
Sir, if there's one Amazon in the
market, there exists a Flipkart.

750
00:39:14,320 --> 00:39:15,440
There's always
space for competition.

751
00:39:15,480 --> 00:39:16,400
What are you even saying?

752
00:39:16,480 --> 00:39:18,520
I think we are at
a very different wavelength.

753
00:39:18,800 --> 00:39:20,600
I do not understand what
you're trying to do.

754
00:39:21,880 --> 00:39:24,440
Think of something else.
This is not going to work.

755
00:39:24,760 --> 00:39:27,240
I think you're wasting
your time. Good luck. I'm out.

756
00:39:29,240 --> 00:39:31,720
Firstly, I want to say
I'm very impressed.

757
00:39:31,960 --> 00:39:34,320
You made a travel listing business

758
00:39:34,800 --> 00:39:37,760
while keeping up your hustle.

759
00:39:37,880 --> 00:39:41,200
And you know, one million
followers is not a joke.

760
00:39:42,560 --> 00:39:45,160
So, you're definitely
making some good content

761
00:39:45,400 --> 00:39:46,840
that people like and understand.

762
00:39:47,080 --> 00:39:50,160
From that point of view,
your audience

763
00:39:50,240 --> 00:39:51,560
faces this problem.

764
00:39:51,680 --> 00:39:53,320
Rather than thinking about this

765
00:39:53,400 --> 00:39:56,280
as a mass solution,

766
00:39:56,400 --> 00:39:59,520
look at it as a good solution
to your audience's problem.

767
00:39:59,720 --> 00:40:03,000
And I really think you should
launch this for your audience.

768
00:40:03,080 --> 00:40:06,080
A day or a month, what do you
care how long it takes to build?

769
00:40:06,160 --> 00:40:08,640
If your audience pays Rs. 200,
you're still getting income.

770
00:40:08,760 --> 00:40:10,480
And they'll be happy
with you. Just do that.

771
00:40:10,520 --> 00:40:12,400
You can make similar tools,

772
00:40:12,640 --> 00:40:14,360
or educational content,

773
00:40:14,760 --> 00:40:16,400
or conduct trainings.

774
00:40:16,560 --> 00:40:18,440
You know, as a trainer,

775
00:40:18,640 --> 00:40:19,960
you can make a lot of money.

776
00:40:20,120 --> 00:40:21,920
And scale this business
to the next level.

777
00:40:23,240 --> 00:40:25,920
Rs. 5 lakh is the shorter end of
the stick for you on that platform.

778
00:40:26,040 --> 00:40:27,160
For a million followers,

779
00:40:27,240 --> 00:40:29,360
you can earn a lot more
money. You know that.

780
00:40:29,440 --> 00:40:32,040
Right now, I don't
think it is investible

781
00:40:32,240 --> 00:40:34,240
because you have not
made a structure for it.

782
00:40:34,520 --> 00:40:37,640
Right now, I'm out. But keep
going. I'm very, very impressed.

783
00:40:37,720 --> 00:40:39,960
- Best of luck.
- Thank you, Peyush.

784
00:40:40,880 --> 00:40:44,200
You can cheer up a little.
It's alright. You're here in Mumbai.

785
00:40:44,480 --> 00:40:47,320
Look, the way you've
made businesses

786
00:40:47,840 --> 00:40:50,560
in Ujjain, it's no small feat.

787
00:40:50,880 --> 00:40:52,120
You made Travinities.

788
00:40:52,200 --> 00:40:53,960
I know how tough it is

789
00:40:54,040 --> 00:40:56,480
to list hotels and get
revenue from them.

790
00:40:56,800 --> 00:40:58,760
You created that business
and it's a good one too.

791
00:40:58,880 --> 00:41:00,240
So, you're doing good.

792
00:41:00,400 --> 00:41:02,920
I think, for your audience,

793
00:41:03,480 --> 00:41:05,880
instead of making
different companies,

794
00:41:06,440 --> 00:41:09,680
you should find out what are
the top three things you can do

795
00:41:09,840 --> 00:41:11,680
to create massive value.

796
00:41:12,360 --> 00:41:14,200
Like, for instance,

797
00:41:14,280 --> 00:41:16,960
Sharan Hegde's 1% Club,

798
00:41:17,040 --> 00:41:19,040
it's in business and
finance as well.

799
00:41:19,160 --> 00:41:22,200
He narrowed down a specific
segment instead of many

800
00:41:22,280 --> 00:41:23,800
and created significant value on it.

801
00:41:24,080 --> 00:41:27,160
The math is about
finding 2-3 opportunities

802
00:41:27,360 --> 00:41:30,320
where you can get needle
moving dollar impact.

803
00:41:31,120 --> 00:41:32,360
Find those things.

804
00:41:32,720 --> 00:41:36,120
I think MMP could be one of those.

805
00:41:36,800 --> 00:41:41,400
But if you bring this
together in a combined vision,

806
00:41:42,040 --> 00:41:44,360
you'll get a significantly
higher interest.

807
00:41:44,720 --> 00:41:47,400
Because of that, I'm out for today.

808
00:41:47,920 --> 00:41:50,800
But I'm going to visit Ujjain soon.

809
00:41:50,920 --> 00:41:52,280
I will reach out to you,

810
00:41:52,360 --> 00:41:54,800
I would love to meet you in Ujjain.

811
00:41:55,000 --> 00:41:56,600
- Many best wishes.
- Thank you.

812
00:41:56,640 --> 00:41:58,760
But today, I'm out.

813
00:41:58,960 --> 00:42:00,200
Alright, best of luck.

814
00:42:00,320 --> 00:42:02,360
- All the best.
- I'm very proud of you.

815
00:42:11,760 --> 00:42:15,080
Some businesses which are
pre-revenue, still at seed stage,

816
00:42:15,320 --> 00:42:17,160
no one shows an interest in them.

817
00:42:17,240 --> 00:42:20,320
They consider it
a risk to invest in it.

818
00:42:20,560 --> 00:42:22,400
So, right now, we're at that stage.

819
00:42:22,640 --> 00:42:25,680
The sharks have told
us to work on it more.

820
00:42:25,840 --> 00:42:28,760
Now that we've started it, we'll
take it forward as best as we can.

821
00:42:28,840 --> 00:42:29,760
Why are the two of you...

822
00:42:29,800 --> 00:42:32,160
Dude, I would invest in them
if they combined the business.

823
00:42:32,160 --> 00:42:34,560
- Why are you misguiding them?
- Some influencer shows up and

824
00:42:34,560 --> 00:42:36,920
- you're getting him excited.
- You're misguiding them.

825
00:42:38,920 --> 00:42:41,640
Looks like you've decided
something else for today.

826
00:42:41,720 --> 00:42:44,120
- You're cheerleading an influencer!
- What?

827
00:42:44,240 --> 00:42:46,360
They've created a content platform.

828
00:42:46,480 --> 00:42:48,800
If it really is that amazing,

829
00:42:48,920 --> 00:42:51,080
then why don't you invest in them?

830
00:42:51,240 --> 00:42:52,920
That's what I told him,
to combine the business.

831
00:42:52,960 --> 00:42:55,320
Our job is to show them the mirror,

832
00:42:55,400 --> 00:42:56,800
our job is not to misguide them.

833
00:42:56,840 --> 00:42:58,800
You're working hard
to make influencers

834
00:42:58,880 --> 00:43:00,160
and they've already got one.

835
00:43:00,200 --> 00:43:02,400
I'm sorry, that's not
my primary job. Okay?

836
00:43:02,560 --> 00:43:05,600
- Alright. I think you should see...
- You misguided them.

837
00:43:06,160 --> 00:43:09,080
I was going to stand
up but next time...

838
00:43:09,160 --> 00:43:10,600
Come on! Just because
you don't agree with the

839
00:43:10,600 --> 00:43:12,360
view, doesn't mean the
other person is cheerleading.

840
00:43:12,400 --> 00:43:14,040
No. It's the platform.

841
00:43:14,120 --> 00:43:16,440
- It's for business investments.
- You couldn't make what he has

842
00:43:16,480 --> 00:43:17,600
even after spending Rs. 1 crore.

843
00:43:17,600 --> 00:43:18,960
But you didn't invest!

844
00:43:19,040 --> 00:43:21,840
Getting one million followers
is not a joke.

845
00:43:22,120 --> 00:43:24,480
So, I really think the
guy is much sharper

846
00:43:24,840 --> 00:43:26,840
than what came out on the tank.

847
00:43:27,040 --> 00:43:28,720
And I think we were too judgemental

848
00:43:29,000 --> 00:43:30,320
about him. At least, I feel that.

849
00:43:30,360 --> 00:43:32,200
This platform is for investments.

850
00:43:32,440 --> 00:43:35,120
This is not
India's Got Talent. Right?

851
00:43:35,240 --> 00:43:38,440
Just because someone
became a good influencer,

852
00:43:38,680 --> 00:43:42,040
that doesn't mean he's
a solid entrepreneur.

853
00:43:42,160 --> 00:43:45,440
Our role is that of a coach.
Not a cheerleader.

854
00:43:45,560 --> 00:43:46,560
They could judge me

855
00:43:47,160 --> 00:43:49,600
the same way we judged him but

856
00:43:49,920 --> 00:43:52,880
it's not about cheerleading.
That's what I honestly feel.

857
00:43:52,960 --> 00:43:54,800
Everyone will like you
if you say good things.

858
00:43:54,960 --> 00:43:56,720
But our job is to

859
00:43:56,800 --> 00:43:59,800
tell the truth,
to show them the mirror.

860
00:43:59,880 --> 00:44:01,160
Whether you like it or not.

861
00:44:01,320 --> 00:44:02,560
I did my job.

862
00:44:02,640 --> 00:44:04,520
And that's why my
feedback was different.

863
00:44:05,320 --> 00:44:09,120
Look, I agree that the sharks
do tend to worry the pitchers.

864
00:44:14,400 --> 00:44:16,640
Whenever I try to get in,
they welcome me warmly.

865
00:44:16,840 --> 00:44:19,680
I mean, I am their favourite host.
Why would Sahiba be?

866
00:44:19,760 --> 00:44:22,120
I mean, I'm sure you
know what I mean.

867
00:44:24,080 --> 00:44:27,200
So, I was thinking of
planning a game night.

868
00:44:27,520 --> 00:44:28,600
It'll be so fun.

869
00:44:28,680 --> 00:44:30,400
It'll make our friendship stronger

870
00:44:30,480 --> 00:44:32,120
and I can easily
get Sahiba sidelined.

871
00:44:32,520 --> 00:44:33,840
It will be the best.

872
00:44:33,960 --> 00:44:36,040
Let's order some gaming
setup from Swiggy Instamart?

873
00:44:36,200 --> 00:44:39,040
I mean, it'll be fun. Shall we?

874
00:44:39,720 --> 00:44:40,720
Uh...

875
00:44:41,000 --> 00:44:43,400
Board games are a must.
Let's order those.

876
00:44:44,840 --> 00:44:47,120
A few card games.

877
00:44:49,120 --> 00:44:51,200
Snacks. Snacks are important.

878
00:44:51,360 --> 00:44:53,040
We can't play on empty stomachs.

879
00:44:53,240 --> 00:44:55,840
Snacks. Dips.

880
00:44:57,160 --> 00:44:58,560
Nachos.

881
00:44:58,800 --> 00:45:00,560
Oh, Anupam needs gluten-free food.

882
00:45:00,640 --> 00:45:02,480
We need to order
something gluten-free for him.

883
00:45:03,440 --> 00:45:04,880
Gluten-free.

884
00:45:05,560 --> 00:45:08,920
We need a surprise
gift box for the winner, right?

885
00:45:09,240 --> 00:45:11,120
This one is nice.

886
00:45:12,600 --> 00:45:13,480
Order placed.

887
00:45:13,560 --> 00:45:15,400
Swiggy Instamart
is the best for this.

888
00:45:15,480 --> 00:45:17,680
You get everything and
it's delivered within 10 minutes.

889
00:45:17,760 --> 00:45:19,880
What are you waiting for?

890
00:45:20,000 --> 00:45:22,400
Go and find the fun in your life.

891
00:45:22,520 --> 00:45:24,360
Order some games, some snacks,

892
00:45:24,440 --> 00:45:26,600
or whatever you like. It'll
be delivered in 10 minutes.

893
00:45:26,760 --> 00:45:27,760
Order now.

894
00:45:37,160 --> 00:45:39,000
[music playing]

895
00:45:48,240 --> 00:45:51,120
[music playing]

896
00:46:05,280 --> 00:46:07,760
Sharks, earlier I had
a vitamin D deficiency.

897
00:46:07,840 --> 00:46:09,880
So I started taking
tablets for vitamin D.

898
00:46:10,240 --> 00:46:11,640
Then I wanted to lose weight,

899
00:46:11,720 --> 00:46:13,680
I started taking tablets
for weight loss.

900
00:46:13,960 --> 00:46:17,200
Then I started losing hair, so
I started taking biotin tablets.

901
00:46:17,400 --> 00:46:18,680
Then I couldn't sleep,

902
00:46:18,760 --> 00:46:20,680
so I started taking
melatonin tablets.

903
00:46:21,000 --> 00:46:22,640
Then I started a new job,

904
00:46:22,760 --> 00:46:24,440
so I started keeping
tabs on my manager.

905
00:46:25,000 --> 00:46:26,440
Then I got home quite late,

906
00:46:26,480 --> 00:46:28,160
so my father gave me
his tablets of wisdom.

907
00:46:28,600 --> 00:46:31,760
At this point, I was
done with tablets.

908
00:46:32,520 --> 00:46:35,800
Then I found out that these tablets
did not just contain my pains,

909
00:46:36,000 --> 00:46:37,640
they also contained colour, sugar,

910
00:46:37,720 --> 00:46:40,000
preservatives, and in fact, some
internationally banned substances

911
00:46:40,040 --> 00:46:41,960
like titanium dioxide as well.

912
00:46:48,960 --> 00:46:50,400
[dramatic music]

913
00:46:51,560 --> 00:46:54,640
These are vitamin patches
by Patch Up

914
00:46:54,720 --> 00:46:56,440
that deliver vitamins

915
00:46:56,560 --> 00:46:59,760
directly in your body via your skin.

916
00:47:31,720 --> 00:47:34,040
...of which our
hero product is Lean Up.

917
00:47:35,920 --> 00:47:38,520
It helps with gut health
and weight management.

918
00:47:38,680 --> 00:47:39,800
All our patches

919
00:47:40,120 --> 00:47:42,440
are made in FDA and
CE approved facilities.

920
00:47:47,760 --> 00:47:49,160
It's a mission

921
00:47:49,240 --> 00:47:53,280
to provide zero-additive
supplements to all Indians.

922
00:48:06,080 --> 00:48:08,000
...quite a painful subject for me.

923
00:48:17,320 --> 00:48:18,960
and climate conditions,

924
00:48:19,280 --> 00:48:22,000
patches other than nicotine patches

925
00:48:22,160 --> 00:48:23,640
- haven't really taken off.
- Right.

926
00:48:25,760 --> 00:48:27,280
So I'll get to the point directly.

927
00:48:27,800 --> 00:48:31,000
Why do you think you can
pull off something that

928
00:48:31,840 --> 00:48:33,760
many pharmaceuticals
have tried and failed?

929
00:48:33,880 --> 00:48:35,800
What you're saying is correct.

930
00:48:35,920 --> 00:48:37,960
When you'll see the product,

931
00:48:38,040 --> 00:48:41,400
we provide four commandments
to using Patch Up.

932
00:48:41,480 --> 00:48:42,720
One of them says

933
00:48:42,840 --> 00:48:44,400
keep it away from sweat

934
00:48:44,600 --> 00:48:46,000
and water.

935
00:48:50,520 --> 00:48:52,160
Most people sleep in AC nowadays.

936
00:48:52,400 --> 00:48:54,040
Right? So, there's
no chance of sweat.

937
00:48:54,320 --> 00:48:55,800
Since you have to
keep it on for 8 hours,

938
00:48:55,840 --> 00:48:57,480
you can put it on at 11

939
00:48:57,560 --> 00:48:58,800
and take it off at 7.

940
00:48:58,880 --> 00:49:00,800
Because of the fact that we know

941
00:49:00,880 --> 00:49:02,920
that almost 40% people,

942
00:49:03,200 --> 00:49:05,120
as far as studies have shown,

943
00:49:05,200 --> 00:49:07,480
struggle with
eating pills altogether.

944
00:49:11,680 --> 00:49:13,080
I have applied it here, yes,

945
00:49:13,160 --> 00:49:15,480
but most people, for example,
put it on their back

946
00:49:15,600 --> 00:49:17,160
or put it here. Then
they forget about it

947
00:49:17,200 --> 00:49:19,040
and remove it the next morning.

948
00:49:19,160 --> 00:49:21,800
That aspect has not come to us yet.

949
00:49:21,880 --> 00:49:24,240
It will come to us when we'll become

950
00:49:24,400 --> 00:49:27,840
a product for every
single Indian, as we said.

951
00:49:27,920 --> 00:49:30,920
We did product innovation here and
we can do product innovation then.

952
00:49:31,480 --> 00:49:33,240
Radhika, what did
you do before this?

953
00:49:33,400 --> 00:49:35,040
I am born and raised in Delhi,

954
00:49:35,120 --> 00:49:37,840
I did a degree in Economics
from Lady Shri Ram College.

955
00:49:37,920 --> 00:49:38,640
Wow.

956
00:49:38,640 --> 00:49:40,720
Then I worked at a
British bank for 4 years.

957
00:49:40,800 --> 00:49:42,160
- I left it...
- What was your job?

958
00:49:42,240 --> 00:49:43,520
I was at Barclays and

959
00:49:43,600 --> 00:49:45,320
I was a part of
a rotational program.

960
00:49:45,520 --> 00:49:48,120
I left Barclays as an AVP

961
00:49:48,200 --> 00:49:49,760
to join INSEAD for my MBA.

962
00:49:54,040 --> 00:49:55,400
- Where?
- Booz and Co.

963
00:49:55,520 --> 00:49:56,520
- Booz?
- Yeah.

964
00:49:56,600 --> 00:49:57,360
Booz Allen.

965
00:49:57,360 --> 00:49:59,720
My entrepreneurial life
was parallel to this.

966
00:49:59,840 --> 00:50:01,560
When I was in Barclays,

967
00:50:01,640 --> 00:50:05,440
I had started an Ed-tech
as a side hustle.

968
00:50:05,560 --> 00:50:07,320
As a consultant,

969
00:50:07,440 --> 00:50:10,320
I used to work 15 to 16 hours a day.

970
00:50:10,400 --> 00:50:12,120
Alongside that, I was building
Beyond Equity

971
00:50:12,160 --> 00:50:13,960
which was my first
full-time startup.

972
00:50:14,040 --> 00:50:17,200
I started that
in January 2022 as full-time.

973
00:50:17,280 --> 00:50:22,680
For some personal reasons, I had
to leave it at the end of 2022.

974
00:50:22,800 --> 00:50:25,360
But why did you leave it?
I want to go deeper into this.

975
00:50:25,440 --> 00:50:27,560
I started that with an ex of mine.

976
00:50:27,640 --> 00:50:31,520
I tried working on it
for nine months,

977
00:50:31,600 --> 00:50:33,240
even after our breakup.

978
00:50:33,360 --> 00:50:36,320
It was a difficult decision for me,
but this is why I left it.

979
00:50:36,400 --> 00:50:38,440
I chose my mental health

980
00:50:38,560 --> 00:50:40,080
- over that at one point.
- Good call.

981
00:50:40,280 --> 00:50:42,280
During that time,

982
00:50:42,360 --> 00:50:45,800
I wanted to move back to India
to establish a startup.

983
00:50:45,880 --> 00:50:47,760
- I wanted to do something
in healthcare. - Oh!

984
00:50:47,880 --> 00:50:51,640
- Why?
- That was because of my story.

985
00:50:51,720 --> 00:50:54,480
This is where Patch Up comes in.

986
00:50:54,560 --> 00:50:56,400
I love running.

987
00:50:56,480 --> 00:50:59,480
That's why I used to take
a particular brand's supplements.

988
00:50:59,560 --> 00:51:01,800
I had come to India for a vacation.

989
00:51:01,880 --> 00:51:05,000
At that time, I bought a locally
available but same product.

990
00:51:05,160 --> 00:51:08,080
I realised that
some ingredients were different.

991
00:51:08,160 --> 00:51:09,640
I wanted to understand
the difference.

992
00:51:09,680 --> 00:51:13,040
I realised that it lacked
extra vitamins and minerals.

993
00:51:13,120 --> 00:51:14,560
It had additives,

994
00:51:14,680 --> 00:51:16,360
- which were banned in Europe.
- Very good.

995
00:51:16,400 --> 00:51:20,120
They were available
in the Indian variants

996
00:51:20,200 --> 00:51:21,840
because there is no such ban here.

997
00:51:22,160 --> 00:51:24,200
That disturbed me a lot,

998
00:51:24,280 --> 00:51:27,000
and I decided to do something
in the clean supplement space.

999
00:51:27,080 --> 00:51:29,720
That's how my journey
of discovery began.

1000
00:51:29,880 --> 00:51:33,680
Take any big
nutraceutical startup right now.

1001
00:51:33,760 --> 00:51:37,680
First, I spoke to all
the manufacturers

1002
00:51:37,920 --> 00:51:40,160
to determine whether there was a way

1003
00:51:40,240 --> 00:51:42,800
to make the same product
additive-free.

1004
00:51:43,160 --> 00:51:44,240
I realised

1005
00:51:44,320 --> 00:51:46,480
- it's one of the most challenging
things to do. - It's very hard.

1006
00:51:46,520 --> 00:51:48,840
Whenever you eat something orally,

1007
00:51:49,040 --> 00:51:52,280
you have to taste it, and vitamins
don't taste good in their raw form.

1008
00:51:52,360 --> 00:51:54,240
Do you want to say

1009
00:51:54,400 --> 00:51:57,680
that all the supplements
we get in India

1010
00:51:57,800 --> 00:51:59,600
have additives?

1011
00:51:59,680 --> 00:52:01,640
Till now, I've not seen

1012
00:52:01,720 --> 00:52:03,040
any additive-free supplements
in my research.

1013
00:52:03,080 --> 00:52:04,200
But does that harm you?

1014
00:52:04,320 --> 00:52:08,200
If you go to a good manufacturer
and use a healthy formulation...

1015
00:52:08,280 --> 00:52:09,760
Visit Nature's Bounty, or...

1016
00:52:09,880 --> 00:52:13,680
The additives are minimal,
and they don't harm in any way.

1017
00:52:13,760 --> 00:52:15,040
Then, what's the problem?

1018
00:52:15,120 --> 00:52:17,760
There are additives
like titanium dioxide!

1019
00:52:17,840 --> 00:52:21,200
It has been proven
to be carcinogenic.

1020
00:52:28,200 --> 00:52:29,680
...is even if we want

1021
00:52:29,760 --> 00:52:33,000
to avoid additives in food,

1022
00:52:33,200 --> 00:52:35,000
you're still eating
a couple of these tablets.

1023
00:52:35,080 --> 00:52:37,880
It also depends on their quantities.

1024
00:52:37,960 --> 00:52:39,800
Especially vitamins!

1025
00:52:39,880 --> 00:52:40,960
Nobody takes one tablet
as a supplement. Right?

1026
00:52:40,960 --> 00:52:42,880
Radhika, can you please
show us your product?

1027
00:52:43,040 --> 00:52:44,480
Of course!

1028
00:52:44,560 --> 00:52:47,880
I've never used these. So, I
don't know anything about them.

1029
00:52:49,960 --> 00:52:52,000
[mellow music playing]

1030
00:52:53,680 --> 00:52:56,600
- That is for gut health
and weight management. - Okay.

1031
00:52:56,840 --> 00:53:00,160
D up and Rest up.
I'll take these. Thank you.

1032
00:53:06,120 --> 00:53:08,520
Your brand's colours, vibe,

1033
00:53:17,600 --> 00:53:20,120
It feels nice. It feels like
a premium product. I like it.

1034
00:53:20,880 --> 00:53:23,440
You've added apple cider vinegar
in lean up.

1035
00:54:06,040 --> 00:54:07,760
- ...with clinical trials.
- Correct.

1036
00:54:07,840 --> 00:54:09,800
Have you performed the trials?

1037
00:54:09,880 --> 00:54:12,120
No. We've not performed
the trials yet.

1038
00:54:15,800 --> 00:54:18,280
How can we believe this works?

1039
00:54:18,360 --> 00:54:21,280
I want to tell you one thing.

1040
00:54:21,400 --> 00:54:23,760
Try Rest up for one night.

1041
00:54:23,840 --> 00:54:25,680
But that is a placebo effect.

1042
00:54:25,800 --> 00:54:27,080
Many people have experienced

1043
00:54:27,160 --> 00:54:28,120
- the placebo effect.
- You can try it for two days.

1044
00:54:28,200 --> 00:54:30,280
But after pasting it, in how much
time will we feel sleepy?

1045
00:54:30,320 --> 00:54:31,920
We say 30 to 60 minutes.

1046
00:54:32,000 --> 00:54:33,440
Rs 4,000!

1047
00:54:34,320 --> 00:54:35,840
That is a 90-day pack.

1048
00:54:35,960 --> 00:54:37,320
For Rs 4,000?

1049
00:54:37,400 --> 00:54:39,880
Aman, supplements usually
cost the same.

1050
00:54:39,960 --> 00:54:42,120
I don't eat these.

1051
00:54:43,200 --> 00:54:45,240
Why aren't people using Patch Up

1052
00:54:45,360 --> 00:54:47,160
or other patches on the market?

1053
00:54:47,240 --> 00:54:50,360
As an industry,
patches are still new.

1054
00:54:50,480 --> 00:54:51,480
When did it come?

1055
00:54:51,520 --> 00:54:52,960
Around 2020.

1056
00:54:53,040 --> 00:54:56,200
So, you've studied it. You've
researched well and are educated.

1057
00:54:56,280 --> 00:54:58,640
Your research must've concluded
that the market is increasing.

1058
00:54:58,640 --> 00:55:00,560
This was an opportunity

1059
00:55:00,640 --> 00:55:03,560
because I saw the market
was big enough.

1060
00:55:03,640 --> 00:55:07,240
The data I used

1061
00:55:07,320 --> 00:55:09,720
showed that enough research
has been done on it.

1062
00:55:09,800 --> 00:55:12,800
40 per cent of people
cannot eat the pills.

1063
00:55:12,880 --> 00:55:14,600
- Correct.
- Their next option is gummies.

1064
00:55:14,760 --> 00:55:16,560
- Correct.
- Nowadays,

1065
00:55:16,720 --> 00:55:20,360
people have discovered that
many things are added to gummies.

1066
00:55:20,440 --> 00:55:22,000
If you think of
their alternatives...

1067
00:55:22,080 --> 00:55:25,040
There are dissolvable smells
and many other things.

1068
00:55:25,120 --> 00:55:28,040
Radhika, gummies are also
not so famous in India yet.

1069
00:55:28,120 --> 00:55:29,560
Gummies have also just started.

1070
00:55:29,680 --> 00:55:33,520
Then, as you rightly said,
patches are also ahead of their time.

1071
00:55:33,600 --> 00:55:36,040
My vision doesn't stop at patches.

1072
00:55:36,120 --> 00:55:38,920
If we stop at one form factor,

1073
00:55:39,000 --> 00:55:40,560
we will reach a plateau
at one point.

1074
00:55:40,640 --> 00:55:42,480
We've launched many products.

1075
00:55:42,560 --> 00:55:46,440
Those who wanted to buy patches
have bought our product.

1076
00:55:46,520 --> 00:55:50,040
That is the reason why
brand building is crucial here.

1077
00:55:50,840 --> 00:55:56,360
The brand I want to build
is a zero-additive supplement brand.

1078
00:56:04,040 --> 00:56:07,680
We will innovate
in this space. Right?

1079
00:56:07,840 --> 00:56:09,880
Then, we will ask them
to take our pills.

1080
00:56:09,960 --> 00:56:13,200
But how could you name it
Patch up if you want to make pills?

1081
00:56:13,600 --> 00:56:17,200
Sir, even Whole Truth
prioritised the thought over design.

1082
00:56:17,280 --> 00:56:19,000
Why? No. I disagree.

1083
00:56:20,520 --> 00:56:23,000
Is the Whole Truth about
everything you need?

1084
00:56:23,080 --> 00:56:25,040
Patch Up is mostly about patches.

1085
00:56:25,120 --> 00:56:26,240
Supplements!

1086
00:56:27,040 --> 00:56:28,720
Have you raised funding before?

1087
00:56:28,840 --> 00:56:31,040
- Not yet. - Then, from where
did you get the money?

1088
00:56:31,120 --> 00:56:32,440
I used my savings.

1089
00:56:32,560 --> 00:56:33,640
How much have you invested?

1090
00:56:33,720 --> 00:56:36,200
I've invested around Rs 15 lakhs
in Patch Up specifically.

1091
00:56:37,400 --> 00:56:40,720
Tell us about your
unit economics and revenue.

1092
00:56:40,880 --> 00:56:44,600
We launched in May 2024.

1093
00:56:44,680 --> 00:56:45,840
It was a soft launch.

1094
00:56:45,920 --> 00:56:47,440
We had launched
our website back then.

1095
00:56:51,720 --> 00:56:55,200
On 19th July, we went live
in marketplaces.

1096
00:56:55,280 --> 00:56:56,720
We started our customer acquisition.

1097
00:57:01,800 --> 00:57:04,360
In August, we closed
with Rs 6 lakhs on MRP.

1098
00:57:04,440 --> 00:57:05,880
What does that mean?

1099
00:57:05,960 --> 00:57:07,480
- The price.
- GMV.

1100
00:57:07,560 --> 00:57:09,200
No. Tell us the net sale.

1101
00:57:09,280 --> 00:57:12,320
It was Rs 5 lakhs post discounting.

1102
00:57:18,000 --> 00:57:20,200
89 to 90 per cent. Yes.

1103
00:57:20,320 --> 00:57:22,720
GST is 12 per cent in this.

1104
00:57:22,800 --> 00:57:26,040
So, we deduct another Rs 60,000.

1105
00:57:26,160 --> 00:57:29,040
- That's deducted first, generally.
But no problem. - Go ahead.

1106
00:57:29,120 --> 00:57:33,360
Then, our direct costs were
around Rs 1.3 lakhs.

1107
00:57:33,440 --> 00:57:36,400
Indirect costs were
around Rs 2.1 lakhs.

1108
00:57:36,480 --> 00:57:37,680
What is indirect and direct?

1109
00:57:37,800 --> 00:57:41,080
Direct costs mean
shipment, logistics,

1110
00:57:41,200 --> 00:57:42,240
payment gateway fees,

1111
00:57:42,320 --> 00:57:44,120
- anything related. - That is
included in Rs 1.3 lakhs. - Yes.

1112
00:57:44,160 --> 00:57:45,600
What does the Rs 2.1 lakh entail?

1113
00:57:45,680 --> 00:57:47,480
Marketing, salaries...

1114
00:57:47,600 --> 00:57:49,680
How much is marketing separately?
Tell me that.

1115
00:57:49,760 --> 00:57:52,640
The total in August was Rs 1 lakh.

1116
00:57:52,720 --> 00:57:54,960
- How much were the salaries?
- Rs 90,000.

1117
00:57:58,680 --> 00:58:00,280
What was the situation in September?

1118
00:58:00,360 --> 00:58:03,240
Our sales were Rs 12.5 lakhs
until 24th September

1119
00:58:03,320 --> 00:58:05,840
post discounting.

1120
00:58:05,960 --> 00:58:09,400
How much do you project for FY 2025?
How much will you earn this year?

1121
00:58:09,520 --> 00:58:11,880
Our target is to close
Rs 1.5 crores.

1122
00:58:11,960 --> 00:58:13,120
Who is doing the R&D?

1123
00:58:13,240 --> 00:58:14,560
Who designed the formulation?

1124
00:58:14,640 --> 00:58:16,360
We don't have
an in-house team right now.

1125
00:58:16,440 --> 00:58:20,120
We hire the manufacturer's
scientific team.

1126
00:58:20,200 --> 00:58:23,560
- You told me you have not performed
any trials. - Yes.

1127
00:58:23,680 --> 00:58:26,760
But you've written here
that it's based on trials.

1128
00:58:29,080 --> 00:58:30,640
It's written on your pack.

1129
00:58:30,760 --> 00:58:32,400
I mean

1130
00:58:32,520 --> 00:58:34,960
the trials that happen

1131
00:58:35,040 --> 00:58:37,920
when the formulation
is being decided.

1132
00:58:38,000 --> 00:58:39,920
But that is misleading.

1133
00:58:40,200 --> 00:58:42,920
- Of course! - Okay. They call
that trials, as well.

1134
00:58:57,200 --> 00:58:59,920
Let me tell you your problem.

1135
00:59:00,040 --> 00:59:01,600
Take it in the right spirit.

1136
00:59:01,680 --> 00:59:04,520
I want you to succeed.
So, hear me out.

1137
00:59:04,600 --> 00:59:07,280
The R&D that happens
at the manufacturer's office

1138
00:59:07,360 --> 00:59:09,160
is not the most robust.

1139
00:59:09,240 --> 00:59:12,480
The manufacturer may not always
have the best R&D team.

1140
00:59:12,560 --> 00:59:13,480
That's the first point.

1141
00:59:13,560 --> 00:59:16,880
Secondly, you can't write trial
on the package

1142
00:59:17,200 --> 00:59:18,640
when you have not done trials.

1143
00:59:20,640 --> 00:59:23,960
You're lucky nobody has caught this
because you are new.

1144
00:59:24,040 --> 00:59:28,120
But this can cause massive damage
to your reputation

1145
00:59:28,200 --> 00:59:30,120
and also litigation.

1146
00:59:30,200 --> 00:59:32,160
Even though supplements
are over the counter,

1147
00:59:32,280 --> 00:59:35,840
- it is still a regulated industry.
- Of course. Yeah!

1148
00:59:36,000 --> 00:59:38,960
The supplement industry,
nutraceuticals,

1149
00:59:39,560 --> 00:59:41,360
is a war zone.

1150
00:59:42,480 --> 00:59:45,000
There are several
companies out there.

1151
00:59:45,080 --> 00:59:48,640
You need a proper R&D team,

1152
00:59:49,040 --> 00:59:51,680
including a doctor and a scientist.

1153
00:59:51,760 --> 00:59:55,440
You need clinical trials.
Your messaging!

1154
00:59:55,640 --> 00:59:58,000
You started with, '40 per cent
of people can't take pills.'

1155
00:59:58,080 --> 00:59:59,720
Then, you said,
'I will start the pills.'

1156
00:59:59,840 --> 01:00:01,800
Why is trans-dermal not working?

1157
01:00:01,880 --> 01:00:04,720
Meet people from the R&D teams
of some pharma companies.

1158
01:00:04,920 --> 01:00:07,600
You've jumped into it

1159
01:00:07,680 --> 01:00:11,400
with great intention, but the depth

1160
01:00:12,080 --> 01:00:15,200
is lacking in all these parameters.

1161
01:00:15,320 --> 01:00:19,040
- So, I am out today
for that reason. - Thanks, Namita.

1162
01:00:19,680 --> 01:00:22,240
I get you. I know
what you want to make.

1163
01:00:23,920 --> 01:00:26,320
You want to build

1164
01:00:26,840 --> 01:00:29,880
- the cleanest and most effective
supplement company. - Correct.

1165
01:00:30,200 --> 01:00:32,560
I like one quality in you.

1166
01:00:33,960 --> 01:00:35,440
You have anger.

1167
01:00:38,160 --> 01:00:41,160
I read labels all the time.
They infuriate me.

1168
01:00:41,280 --> 01:00:43,520
How is this allowed?

1169
01:00:44,360 --> 01:00:46,680
We have given these
to our kids for years,

1170
01:00:46,800 --> 01:00:49,840
thinking that it would be good
if the government had approved them.

1171
01:00:50,080 --> 01:00:52,960
So, I like that
you directed your anger

1172
01:00:53,040 --> 01:00:55,560
into enthusiasm

1173
01:00:55,640 --> 01:00:57,760
instead of getting frustrated.

1174
01:00:57,840 --> 01:01:00,480
You ventured out to do
something about it.

1175
01:01:02,240 --> 01:01:04,560
But as Namita said,

1176
01:01:05,280 --> 01:01:08,080
the supplement industry is brutal.

1177
01:01:08,920 --> 01:01:12,880
Not only startups but incumbents also
sell supplements for cheaper rates.

1178
01:01:13,240 --> 01:01:15,680
It's hard to make your place there.

1179
01:01:16,440 --> 01:01:17,640
You have to work on it.

1180
01:01:17,720 --> 01:01:20,480
You have to raise plenty of
capital, as well.

1181
01:01:20,680 --> 01:01:24,120
So, what will you do with
the Rs 50 lakhs you raise?

1182
01:01:29,040 --> 01:01:31,280
My objective is to raise

1183
01:01:31,360 --> 01:01:33,880
around half a million
by the end of this year.

1184
01:01:33,960 --> 01:01:35,560
So, after getting
these Rs 50 lakhs,

1185
01:01:35,640 --> 01:01:37,840
- your next round will be
about half a million. - Yes.

1186
01:01:37,920 --> 01:01:40,200
How did you arrive
at this valuation?

1187
01:01:40,400 --> 01:01:43,200
We have an offer.

1188
01:01:43,280 --> 01:01:44,400
Okay. What is the offer?

1189
01:01:44,480 --> 01:01:47,400
Rs 2 crores for 9 per cent.

1190
01:01:47,480 --> 01:01:50,440
Oh, wow! Is it by a VC or an angel?

1191
01:01:50,520 --> 01:01:51,680
VC.

1192
01:01:51,760 --> 01:01:54,040
- What is the VC's name?
- Antler.

1193
01:01:54,120 --> 01:01:56,200
Antler, okay. I need to think more.

1194
01:01:56,280 --> 01:01:58,280
It's a challenging industry.

1195
01:01:58,360 --> 01:02:01,600
I am tempted, but like Namita said.
It's very brutal.

1196
01:02:01,680 --> 01:02:02,880
Give me a minute.

1197
01:02:02,960 --> 01:02:06,000
I want to add one thing here.

1198
01:02:06,080 --> 01:02:11,080
In my opinion, a supplement brand
cannot only be sold online.

1199
01:02:11,200 --> 01:02:13,720
It also has to be built offline.

1200
01:02:13,840 --> 01:02:15,640
The feedback we've received so far

1201
01:02:15,720 --> 01:02:18,880
is that people want to buy it
the moment they see it.

1202
01:02:19,240 --> 01:02:22,760
That is why we will focus
on bringing it offline first.

1203
01:02:22,880 --> 01:02:26,160
We know that people
want to buy our product.

1204
01:02:26,240 --> 01:02:28,040
It has a lot of opportunity.

1205
01:02:28,120 --> 01:02:31,040
I understand that it's also crowded.

1206
01:02:31,120 --> 01:02:33,080
However, the hook is also nice.

1207
01:02:33,160 --> 01:02:34,800
The hook, which is the brand.

1208
01:02:34,880 --> 01:02:36,360
The wedge is interesting.

1209
01:02:37,120 --> 01:02:39,760
Radhika, everyone has
a plan for success.

1210
01:02:39,960 --> 01:02:42,520
Do you have a failure plan for this?

1211
01:02:42,640 --> 01:02:46,280
You will get a consulting job
if it doesn't work. What about us?

1212
01:02:46,760 --> 01:02:48,400
No. Sir, first and foremost,

1213
01:02:48,480 --> 01:02:50,800
when you're investing
in a startup at this stage,

1214
01:02:50,880 --> 01:02:52,280
you're investing in me in a way.

1215
01:02:52,400 --> 01:02:54,960
You must know that this
is my passion.

1216
01:02:55,040 --> 01:02:56,880
So were the previous two startups.

1217
01:02:56,960 --> 01:02:58,560
Being an entrepreneur
is also my passion.

1218
01:02:58,600 --> 01:03:00,920
Going back to a job
is not an option for me.

1219
01:03:01,120 --> 01:03:04,080
Hence, Patch Up
will achieve something.

1220
01:03:04,920 --> 01:03:07,080
You are a fighter.

1221
01:03:10,800 --> 01:03:12,880
This industry is very interesting.

1222
01:03:12,960 --> 01:03:15,080
- So, I will give you an offer.
- Okay.

1223
01:03:16,080 --> 01:03:19,360
I will invest Rs 50 lakhs
in your company as you said.

1224
01:03:19,840 --> 01:03:23,080
But I wish to get
5 per cent equity against that.

1225
01:03:29,320 --> 01:03:32,240
So, it will give me a significant
value for upside creation.

1226
01:03:32,440 --> 01:03:33,600
That is my offer to you.

1227
01:03:34,040 --> 01:03:35,120
Thanks a lot for that.

1228
01:03:35,960 --> 01:03:38,040
Radhika, nice meeting you.
I had a lot of fun.

1229
01:03:38,320 --> 01:03:41,520
Antler is there. You've got
a steep valuation.

1230
01:03:42,440 --> 01:03:46,120
At this stage, I am not comfortable
with that valuation.

1231
01:03:47,080 --> 01:03:50,280
Secondly, there is an immense need
for category creation here.

1232
01:03:50,400 --> 01:03:52,680
You have to work hard on it.

1233
01:03:52,760 --> 01:03:55,000
It will be challenging
and time-consuming.

1234
01:03:55,120 --> 01:03:58,520
The product acceptance in the market
is untested in India.

1235
01:03:58,680 --> 01:04:00,680
The risks are more.

1236
01:04:00,960 --> 01:04:02,720
Owing to these reasons,

1237
01:04:08,440 --> 01:04:12,200
- Thank you.
- You are a super sharp founder.

1238
01:04:12,800 --> 01:04:15,800
I am the right shark for you.
I love this space.

1239
01:04:15,880 --> 01:04:17,160
I have an understanding.

1240
01:04:17,240 --> 01:04:20,120
Your anger for this category

1241
01:04:20,200 --> 01:04:23,240
and for the food industry
matches mine.

1242
01:04:23,440 --> 01:04:25,520
So, I'll match Ritesh's offer.

1243
01:04:33,840 --> 01:04:36,520
- That's my offer. - Thank you.
- Do you know the right decision?

1244
01:04:36,680 --> 01:04:38,920
Let's finish it before hearing
everything else.

1245
01:04:39,560 --> 01:04:40,920
[laughing]

1246
01:04:41,000 --> 01:04:43,200
If you don't mind, I would also...

1247
01:04:43,320 --> 01:04:44,560
Peyush is left.

1248
01:04:44,920 --> 01:04:47,520
You have Antler's term sheet.

1249
01:04:47,960 --> 01:04:49,840
Then, what do you want
to do here?

1250
01:04:49,920 --> 01:04:52,440
Do you want Antler plus
a shark or only a shark?

1251
01:04:53,160 --> 01:04:54,680
Ideally, plus.

1252
01:04:54,880 --> 01:04:56,320
So, have you accepted their offer?

1253
01:04:56,440 --> 01:04:58,040
Yes, at some level.

1254
01:04:58,120 --> 01:05:00,600
- Are they giving you Rs 2 crores
for 9 per cent? - Yes.

1255
01:05:00,880 --> 01:05:03,040
I like the fact that you have
a lot of depth.

1256
01:05:03,120 --> 01:05:04,720
You've studied this category.

1257
01:05:04,840 --> 01:05:08,600
What I personally enjoy
is category creation.

1258
01:05:09,360 --> 01:05:12,040
Today, we control 70 per cent of

1259
01:05:12,360 --> 01:05:14,800
India's colour contact lens market.

1260
01:05:14,880 --> 01:05:16,480
We did the same with spectacles.

1261
01:05:16,560 --> 01:05:18,920
I enjoy doing something
when it does not exist.

1262
01:05:19,040 --> 01:05:22,240
I like that nobody is doing this.
You're the first one.

1263
01:05:30,600 --> 01:05:32,800
If you are okay,

1264
01:05:33,400 --> 01:05:36,640
I am okay with doing
Rs 2 crores for 10 per cent.

1265
01:05:37,800 --> 01:05:39,640
We don't need Antler.

1266
01:05:39,720 --> 01:05:41,840
I can help you build this business.

1267
01:05:42,120 --> 01:05:46,280
So, just to clarify,
you said you would match the ask...

1268
01:05:46,360 --> 01:05:49,880
Yes. It is at the same valuation
as Antler. It's the same. Right?

1269
01:05:49,960 --> 01:05:50,840
Oh, okay!

1270
01:05:50,920 --> 01:05:53,440
How much Antler?
Sorry. That would be 2.5 per cent.

1271
01:05:53,520 --> 01:05:54,720
2.27 per cent.

1272
01:06:10,480 --> 01:06:13,120
I won't tell you I want an exit
for another five years.

1273
01:06:14,240 --> 01:06:16,560
- Radhika, shall we talk?
- Yes.

1274
01:06:19,080 --> 01:06:20,600
We've invested in some companies

1275
01:06:21,040 --> 01:06:23,520
like Winston and What's Up Wellness.

1276
01:06:23,600 --> 01:06:25,120
All of them are earning
around Rs 50 crores to Rs 60 crores.

1277
01:06:25,120 --> 01:06:26,480
They're from Shark Tank.

1278
01:06:26,920 --> 01:06:31,040
Do you know how important
passion is in this business?

1279
01:06:31,400 --> 01:06:33,920
You know how passionate I am
if you follow me.

1280
01:06:34,200 --> 01:06:36,080
I am about this category.

1281
01:06:36,160 --> 01:06:39,960
So, what is your preference?
Do you want the same route?

1282
01:06:40,040 --> 01:06:42,440
Do you want an angel first
and then a VC?

1283
01:06:43,080 --> 01:06:46,800
As I said, my objective was
to raise around Rs 4 crores.

1284
01:06:46,920 --> 01:06:48,080
In any case,

1285
01:06:48,160 --> 01:06:52,080
we have scope because Antler
has offered the same thing.

1286
01:06:52,160 --> 01:06:55,240
At the same time,
I can't go lower than that.

1287
01:06:56,320 --> 01:07:00,680
So, I can't go for less than
a Rs 22 crore valuation.

1288
01:07:00,800 --> 01:07:02,520
I got it. I know what you want.

1289
01:07:02,600 --> 01:07:05,960
I got you right from the beginning.
Even now, I get what you want.

1290
01:07:06,160 --> 01:07:08,760
I'm happy to give you Rs 50 lakhs

1291
01:07:09,040 --> 01:07:11,560
- at... What is the valuation?
- Rs 22 crores.

1292
01:07:11,640 --> 01:07:13,840
- So, it will be 2.2 per cent.
- Yes.

1293
01:07:25,800 --> 01:07:28,760
Peyush's offer is also
Rs 50 lakhs for 2.2 per cent.

1294
01:07:28,880 --> 01:07:30,480
Yours is 50 lakhs for how much?

1295
01:07:30,560 --> 01:07:32,760
- It was 5 per cent.
- Rs 50 lakhs for 5 per cent.

1296
01:07:32,840 --> 01:07:35,800
Is your offer of Rs 2 crores
for 10 per cent gone?

1297
01:07:35,880 --> 01:07:38,120
- No. That also stays.
- That also stays.

1298
01:07:38,200 --> 01:07:40,480
[pensive music playing]

1299
01:07:40,880 --> 01:07:43,840
To match it, I am okay with
Rs 2 crores at 9 per cent.

1300
01:07:48,640 --> 01:07:49,680
Don't do it.

1301
01:07:52,960 --> 01:07:54,440
Peyush,

1302
01:07:54,520 --> 01:07:58,440
I feel Anupam understands

1303
01:07:58,520 --> 01:08:00,360
my passion,

1304
01:08:00,440 --> 01:08:03,040
specifically for nutraceuticals
and supplements.

1305
01:08:05,800 --> 01:08:10,600
I would love to go for your offer,
Anupam. I'm sorry, Peyush.

1306
01:08:10,680 --> 01:08:11,880
- Quick decision maker!
- Absolutely!

1307
01:08:11,880 --> 01:08:12,600
The best!

1308
01:08:12,720 --> 01:08:14,400
- Quick decision-making!
- So, is the deal final?

1309
01:08:14,440 --> 01:08:15,440
The deal is final.

1310
01:08:22,000 --> 01:08:23,160
I'm serious.

1311
01:08:24,880 --> 01:08:26,040
[camera shutter clicking]

1312
01:08:26,880 --> 01:08:28,520
- You nailed it.
- Thank you.

1313
01:08:28,600 --> 01:08:30,680
I thought Anupam

1314
01:08:30,760 --> 01:08:33,960
could understand my passion

1315
01:08:34,040 --> 01:08:36,240
for being in this field

1316
01:08:36,320 --> 01:08:39,000
as he is also experienced in it.

1317
01:08:39,080 --> 01:08:41,240
His interests also lie in this area.

1318
01:08:41,360 --> 01:08:43,960
So, this was
the major factor for me.

1319
01:08:44,040 --> 01:08:45,920
Oh, man! I can't believe
she chose Anupam!

1320
01:08:46,000 --> 01:08:49,440
Lovely! She did great.

1321
01:08:49,520 --> 01:08:51,360
She shared the same passion.

1322
01:08:51,440 --> 01:08:52,840
I am with her.

1323
01:08:52,920 --> 01:08:56,200
It's okay. But category creation
is a different game.

1324
01:08:56,440 --> 01:08:58,200
- I agree.
- Sour grapes!

1325
01:08:58,600 --> 01:08:59,680
Okay, fine.

1326
01:09:07,640 --> 01:09:10,640
Welcome to Acko changemakers,
where we welcome change.

1327
01:09:10,960 --> 01:09:14,920
We saw its beautiful style
on our changemakers wall.

1328
01:09:17,240 --> 01:09:19,320
...and more equitable future
by empowering change.

1329
01:09:19,680 --> 01:09:22,840
Today's changemaker
is with us, Radhika.

1330
01:09:23,040 --> 01:09:24,360
- How are you, Radhika?
- Good.

1331
01:09:24,440 --> 01:09:26,040
What you're doing is phenomenal.

1332
01:09:26,120 --> 01:09:29,240
You're providing an alternative
to those with deficiencies.

1333
01:09:29,320 --> 01:09:31,120
You're showing them
how they can improve their lifestyle

1334
01:09:31,120 --> 01:09:32,560
without medicines.
I appreciate that.

1335
01:09:32,600 --> 01:09:35,800
I have a question on behalf
of our audience.

1336
01:09:35,960 --> 01:09:37,840
What can they change in their lives

1337
01:09:37,920 --> 01:09:39,640
to focus more on their health?

1338
01:09:39,720 --> 01:09:43,920
I will say one thing.
While buying any supplement,

1339
01:09:44,200 --> 01:09:46,440
I'll urge people to read the label.

1340
01:09:46,560 --> 01:09:50,560
Try to understand what it has
apart from vitamins and minerals.

1341
01:09:50,640 --> 01:09:53,680
What are the additives?
Does it have preservatives?

1342
01:09:53,760 --> 01:09:55,360
That's one thing I would urge.

1343
01:09:55,440 --> 01:09:58,280
Very good! You're bringing
a lovely change.

1344
01:09:58,400 --> 01:10:01,320
Similarly, Acko has changed
the insurance landscape

1345
01:10:01,400 --> 01:10:03,360
with its range
of revolutionary offerings,

1346
01:10:03,600 --> 01:10:06,160
like 100 per cent bill payments
in health insurance,

1347
01:10:06,280 --> 01:10:08,600
so customers need
not worry about sort of

1348
01:10:08,720 --> 01:10:10,960
out-of-pocket expenses.

1349
01:10:11,160 --> 01:10:12,600
That's why we want
to appreciate this change

1350
01:10:12,640 --> 01:10:15,440
by giving you a gift on behalf of
Shark Tank and Acko.

1351
01:10:19,960 --> 01:10:21,480
- Congratulations!
- Thank you.

1352
01:10:22,240 --> 01:10:23,560
[camera shutter clicking]

1353
01:10:28,600 --> 01:10:31,240
'In First Bud Organics,
we procure organic produce'

1354
01:10:31,320 --> 01:10:33,280
'from different farmers nationwide'

1355
01:10:33,360 --> 01:10:36,680
'without a middleman
and sell them online.'

1356
01:10:36,800 --> 01:10:39,800
They say, 'Go closer to nature
to experience growth.'

1357
01:10:39,880 --> 01:10:43,880
This man went closer
to nature and his mother.

1358
01:10:44,000 --> 01:10:46,120
'All these products
are mom-certified'

1359
01:10:46,240 --> 01:10:48,800
'because they are made
under her supervision.'

1360
01:10:48,880 --> 01:10:50,760
'She is also my business partner.'

1361
01:10:50,840 --> 01:10:53,640
He has the perfect combination
of Mother Nature.

1362
01:10:53,720 --> 01:10:56,440
Growth follows when
your mother is with you.

1363
01:10:56,560 --> 01:10:59,600
'Our ask is Rs 50 lakhs
for 7 per cent of equity.'

1364
01:10:59,680 --> 01:11:00,960
'How many SKUs do you have?'

1365
01:11:01,040 --> 01:11:03,360
'Ma'am, we have around
15 to 20 SKUs.'

1366
01:11:03,480 --> 01:11:04,360
'They seem too much.'

1367
01:11:04,440 --> 01:11:06,640
'How much money have you invested
in the company, Mr Mitresh?'

1368
01:11:06,640 --> 01:11:07,960
'Sir, we started with'

1369
01:11:08,040 --> 01:11:09,640
'a small investment
of Rs 1.5 lakhs to 2 lakhs.'

1370
01:11:09,680 --> 01:11:10,880
'But on whose name is the equity?'

1371
01:11:10,920 --> 01:11:13,560
'I own 82 per cent of equity.
Mom owns 18 per cent of the equity.'

1372
01:11:14,320 --> 01:11:18,040
'I am ready to give you
Rs 50 lakhs as per your ask.'

1373
01:11:18,160 --> 01:11:20,160
'But against that, I request you'

1374
01:11:20,240 --> 01:11:21,800
'to give me 10 per cent
of your company.'

1375
01:11:21,840 --> 01:11:23,520
'Ritesh sir, the deal is final.'

1376
01:11:23,880 --> 01:11:24,880
- 'Perfect!
- All right.'

1377
01:11:24,960 --> 01:11:26,600
- 'Wow! Very good.
- I told him so.'

1378
01:11:26,720 --> 01:11:28,400
'Congratulations to you.'

1379
01:11:28,480 --> 01:11:30,840
- 'Madam, namaste. Bless me.
- Stay happy.'

1380
01:11:30,960 --> 01:11:31,720
'May you succeed.'

1381
01:11:31,840 --> 01:11:33,960
'You're like my son for me.'

1382
01:11:37,840 --> 01:11:40,120
I welcome you to Adani presents
Beyond the Tank.

1383
01:11:40,280 --> 01:11:42,640
Adani believes in the spirit
of showing results.

1384
01:11:42,720 --> 01:11:45,040
We celebrate those pitchers

1385
01:11:45,280 --> 01:11:46,960
who have achieved something
in their lives.

1386
01:11:47,080 --> 01:11:48,480
Hello, Mr Mitresh and Mrs Saroj.

1387
01:11:48,560 --> 01:11:49,600
- Hello.
- Hello.

1388
01:11:49,720 --> 01:11:51,720
First, tell me,
how does it feel to be back?

1389
01:11:51,840 --> 01:11:52,640
It feels great.

1390
01:11:52,760 --> 01:11:54,680
It feels like I'm back
to my school or college.

1391
01:11:55,120 --> 01:11:57,640
- For an alumni meet!
- Yes, an alumni meet!

1392
01:11:57,760 --> 01:11:59,760
Did your life change after that?

1393
01:11:59,840 --> 01:12:01,760
The day it was aired on TV,

1394
01:12:01,840 --> 01:12:03,280
people started coming
to our house the following day.

1395
01:12:03,320 --> 01:12:06,320
- It felt like a festival because of
people's visits. - Yes.

1396
01:12:06,440 --> 01:12:08,080
It felt great. There was
an article in the newspaper.

1397
01:12:08,080 --> 01:12:09,800
Was it in the newspaper?
What was its headline?

1398
01:12:09,840 --> 01:12:11,680
'Deoghar's Mitresh and Saroj Sharma'

1399
01:12:11,760 --> 01:12:14,000
'cracked a deal of
Rs 50 lakhs in Shark Tank.'

1400
01:12:14,080 --> 01:12:16,320
After the episode aired,
our LinkedIn,

1401
01:12:16,400 --> 01:12:19,360
Instagram and Facebook
flooded with direct messages.

1402
01:12:19,440 --> 01:12:22,080
During that episode of two hours,

1403
01:12:22,200 --> 01:12:23,840
the traffic on our website
was over the roof.

1404
01:12:23,880 --> 01:12:25,560
These were short-term effects.

1405
01:12:25,640 --> 01:12:27,520
But in the long term,

1406
01:12:27,600 --> 01:12:29,720
- it led to branding
and personal PR. - Certainly!

1407
01:12:29,800 --> 01:12:33,240
A household brand
that nobody knew about

1408
01:12:33,320 --> 01:12:35,560
came on the TV and earned fame.

1409
01:12:35,640 --> 01:12:37,280
That made people trust us more.

1410
01:12:37,400 --> 01:12:40,120
After that, I got several
great opportunities.

1411
01:12:40,200 --> 01:12:43,480
There was a significant change
in sales and branding.

1412
01:12:43,560 --> 01:12:45,240
- I am travelling more than before.
- Okay.

1413
01:12:45,280 --> 01:12:46,640
That also created an impact.

1414
01:12:46,720 --> 01:12:48,240
What we've done

1415
01:12:48,320 --> 01:12:49,480
is improve the structure.

1416
01:12:49,560 --> 01:12:51,280
- What are you doing?
- I run the business after him.

1417
01:12:51,320 --> 01:12:53,720
- Oh! Do you? That's great.
- Yes. I watch it when he's away.

1418
01:12:53,760 --> 01:12:55,920
You own 18 per cent
of it, after all.

1419
01:12:56,040 --> 01:12:56,880
[laughing]

1420
01:12:56,960 --> 01:12:59,800
Coming here

1421
01:12:59,880 --> 01:13:02,240
helped your business.
People started recognising you

1422
01:13:02,320 --> 01:13:03,840
and respecting you in society.

1423
01:13:03,920 --> 01:13:07,680
Was coming to Shark Tank
worth it or not?

1424
01:13:07,760 --> 01:13:09,240
It is way more than that for me.

1425
01:13:09,360 --> 01:13:11,880
Several women are preparing

1426
01:13:12,000 --> 01:13:14,400
to come from Deoghar.

1427
01:13:14,480 --> 01:13:15,920
- Do more women want to come here?
- Yes.

1428
01:13:15,960 --> 01:13:17,120
- From Deoghar?
- Yes, from Deoghar.

1429
01:13:17,160 --> 01:13:17,960
Now that's the spirit!

1430
01:13:18,040 --> 01:13:19,600
Just like you make pickles,
we do the same.

1431
01:13:19,600 --> 01:13:20,800
Now tell me how we'll proceed.

1432
01:13:20,800 --> 01:13:21,960
My pickle is really good too.

1433
01:13:22,000 --> 01:13:23,240
Don't mention it.
It's a competition.

1434
01:13:23,280 --> 01:13:25,000
[laughs]

1435
01:13:25,080 --> 01:13:28,280
- The business approach there
is generally different. - Right.

1436
01:13:28,360 --> 01:13:30,120
So what was the change in mindset?

1437
01:13:30,200 --> 01:13:33,760
People usually think there's
a big shop, a huge inventory,

1438
01:13:33,840 --> 01:13:35,400
or a massive factory setup.

1439
01:13:35,520 --> 01:13:37,800
But that wasn't the reality.
We started in a single room

1440
01:13:37,880 --> 01:13:39,680
with a very small investment
of about 1.5 to two lakhs.

1441
01:13:39,720 --> 01:13:42,560
When we arrived here,
people wondered who we were.

1442
01:13:42,680 --> 01:13:45,960
They knew we were doing something
but not what it was.

1443
01:13:46,040 --> 01:13:47,280
And they saw how far we had come.

1444
01:13:47,280 --> 01:13:48,400
That mindset has changed.

1445
01:13:48,480 --> 01:13:51,720
Because selling online is one thing,
but reaching Shark Tank is another.

1446
01:13:51,800 --> 01:13:53,440
So, what new products
have you launched?

1447
01:13:53,560 --> 01:13:57,000
We've introduced A2 ghee
made from Gir cow's milk.

1448
01:13:57,080 --> 01:14:00,560
And Curcumin Ginger Drops. It
has extracts of ginger and curcumin,

1449
01:14:00,640 --> 01:14:02,840
which you can add to milk
and drink during winters.

1450
01:14:02,920 --> 01:14:05,080
- You've combined both? Okay!
- Yes.

1451
01:14:05,160 --> 01:14:06,880
- Have you started selling
abroad too? - Yes!

1452
01:14:06,920 --> 01:14:08,840
Yes. Just a week
after the episode aired,

1453
01:14:09,000 --> 01:14:11,960
my first shipment
went to New Zealand.

1454
01:14:12,040 --> 01:14:13,640
It was an offline order.

1455
01:14:13,720 --> 01:14:16,000
We've also shipped
to Dubai and Europe.

1456
01:14:16,120 --> 01:14:17,720
In Europe, we've obtained VAT.

1457
01:14:17,800 --> 01:14:19,880
- In the US, all documentation
is done. - Okay.

1458
01:14:20,000 --> 01:14:22,280
Now we're selling globally
online as well.

1459
01:14:22,360 --> 01:14:26,200
What differences do you see
in the business after Shark Tank?

1460
01:14:26,280 --> 01:14:27,480
It's a drastic change.

1461
01:14:27,600 --> 01:14:29,120
For example,

1462
01:14:29,200 --> 01:14:31,760
our pickles were moving
but not very fast.

1463
01:14:31,840 --> 01:14:33,520
Now, they've made it to
Amazon's top three.

1464
01:14:33,520 --> 01:14:35,600
My hero-selling product
is Lakadong Turmeric,

1465
01:14:35,680 --> 01:14:37,040
which is still in Amazon's top 10.

1466
01:14:37,040 --> 01:14:39,560
You can search anytime, and it'll
always appear in the top 10.

1467
01:14:39,680 --> 01:14:41,720
There's been a significant rise
in product demand.

1468
01:14:41,800 --> 01:14:44,080
We've had great support from our
investors, especially Ritesh sir.

1469
01:14:44,080 --> 01:14:46,600
For instance,
we're launching an offline store.

1470
01:14:46,960 --> 01:14:50,560
We're starting it
at his hotel property, Sunday.

1471
01:14:50,640 --> 01:14:53,760
Speaking of sales, earlier, we
averaged 15 to 20 lakhs rupees.

1472
01:14:53,840 --> 01:14:56,360
But now we've reached
50 to 60 lakh rupees monthly.

1473
01:14:56,440 --> 01:14:58,760
We're expanding in Q-commerce,

1474
01:14:58,840 --> 01:15:00,760
and if we continue
on this trajectory,

1475
01:15:00,840 --> 01:15:03,840
we believe we can hit
one crore monthly soon.

1476
01:15:03,920 --> 01:15:05,280
In terms of capacity,

1477
01:15:05,360 --> 01:15:07,280
we've grown from 1,000 units

1478
01:15:07,360 --> 01:15:08,960
to 20,000 units.

1479
01:15:09,040 --> 01:15:10,640
We've acquired two new warehouses.

1480
01:15:10,720 --> 01:15:12,480
One in Deoghar
and another in Dehradun.

1481
01:15:12,560 --> 01:15:15,800
In Dehradun, we've established
a new apiary with 500 bee boxes,

1482
01:15:15,880 --> 01:15:18,040
where we're doing some beekeeping.

1483
01:15:18,120 --> 01:15:20,160
This has significantly
impacted our sales.

1484
01:15:20,240 --> 01:15:22,880
All these benefits have been
possible because of Shark Tank.

1485
01:15:23,000 --> 01:15:24,800
It's interesting to note

1486
01:15:24,880 --> 01:15:27,720
that Ritesh sir has even
shared his spaces

1487
01:15:27,880 --> 01:15:29,760
- with you.
- He has been incredibly supportive.

1488
01:15:29,800 --> 01:15:30,840
During our first meeting,

1489
01:15:30,920 --> 01:15:32,920
he asked how he could help.

1490
01:15:33,040 --> 01:15:35,680
And everything we mentioned
was implemented.

1491
01:15:35,760 --> 01:15:37,480
Ritesh sir has a bond

1492
01:15:37,560 --> 01:15:40,240
- like that of a mother and child,
- Yes.

1493
01:15:40,320 --> 01:15:43,520
- Very nurturing and genuine.
- Yes.

1494
01:15:43,600 --> 01:15:46,800
In Deoghar, his name carries
immense respect.

1495
01:15:46,880 --> 01:15:48,320
Coming here has changed everything.

1496
01:15:48,400 --> 01:15:51,920
But still, what was the most
valuable advice for you?

1497
01:15:52,000 --> 01:15:55,320
We were told that adding
too many SKUs is not beneficial.

1498
01:15:55,440 --> 01:15:57,040
Increasing numbers doesn't benefit.

1499
01:15:57,120 --> 01:15:58,600
So, we narrowed it down.

1500
01:15:58,680 --> 01:16:01,360
Anupam Sir's advice was what
he always says,

1501
01:16:01,480 --> 01:16:04,160
'Valuation is vanity,
profit is sanity,'

1502
01:16:04,240 --> 01:16:05,640
'and cash flow is reality.'

1503
01:16:05,720 --> 01:16:07,960
So, we planned to focus
on sustainability

1504
01:16:08,040 --> 01:16:10,480
in the long term.
We aim to sustain the business.

1505
01:16:10,600 --> 01:16:12,920
We avoided chasing
short-term valuations.

1506
01:16:13,040 --> 01:16:14,800
It's been wonderful talking to you.

1507
01:16:14,920 --> 01:16:16,720
Your journey is truly inspiring.

1508
01:16:16,800 --> 01:16:19,000
From a small town,
you've gone global,

1509
01:16:19,120 --> 01:16:20,920
showing women

1510
01:16:21,000 --> 01:16:23,280
across the country that they too can

1511
01:16:23,400 --> 01:16:27,000
start and grow their businesses.

1512
01:16:27,080 --> 01:16:29,680
Despite initial setbacks,

1513
01:16:29,760 --> 01:16:32,240
you persevered and succeeded.

1514
01:16:44,080 --> 01:16:46,000
Your 'can-do' attitude

1515
01:16:46,120 --> 01:16:48,080
is something Adani celebrates.

1516
01:16:48,160 --> 01:16:52,120
As a gesture,
we'd like to present this to you.

1517
01:16:53,440 --> 01:16:55,720
[bright music]

1518
01:17:05,040 --> 01:17:06,200
- Have you brought your products?
- Yes.

1519
01:17:06,240 --> 01:17:08,160
We've launched something new.

1520
01:17:08,520 --> 01:17:10,800
- Tea masala.
- We've also launched this recently.

1521
01:17:10,880 --> 01:17:14,080
A2 ghee. This is trending a lot
these days. Are you sourcing this?

1522
01:17:14,200 --> 01:17:16,680
We've tied up with the farmers

1523
01:17:16,800 --> 01:17:18,600
- You've tied up with them.
- from our fruit business.

1524
01:17:18,600 --> 01:17:20,080
How big is your business now?

1525
01:17:20,160 --> 01:17:23,160
If I dedicate time to Q-commerce,

1526
01:17:23,240 --> 01:17:25,920
I believe a monthly turnover of
one crore isn't far.

1527
01:17:26,040 --> 01:17:27,760
When you appeared on Shark Tank,
what was it at?

1528
01:17:27,760 --> 01:17:29,360
Around 15 to 20 lakhs monthly
on average.

1529
01:17:29,440 --> 01:17:31,600
- Fifteen lakh rupees?
That's five times growth? - Yes.

1530
01:17:31,640 --> 01:17:34,400
- It was great meeting you.
Greetings, aunt. - Greetings.

1531
01:17:34,600 --> 01:17:37,080
[Shark Tank theme]

1532
01:17:37,560 --> 01:17:42,120
Welcome to this special segment of
Invest Smart with ICICI Direct.

1533
01:17:42,440 --> 01:17:43,760
I'm your wealth buddy.

1534
01:17:43,840 --> 01:17:46,440
Today we're here to discuss
important aspects

1535
01:17:46,520 --> 01:17:48,600
of investment

1536
01:17:48,680 --> 01:17:53,520
that can help you make informed and
confident business decisions.

1537
01:17:53,920 --> 01:17:55,200
Let's get started.

1538
01:17:55,440 --> 01:17:58,840
Today, we have with us
Hardik, Jignesh, and Sachin

1539
01:17:58,920 --> 01:18:00,120
- from the brand Foomer.
- Yeah!

1540
01:18:00,120 --> 01:18:02,040
When you invest,

1541
01:18:02,280 --> 01:18:04,440
what are your strategies
and expectations?

1542
01:18:04,520 --> 01:18:06,880
If we ever make an investment,

1543
01:18:07,000 --> 01:18:09,320
we'll analyse the business
in detail.

1544
01:18:09,400 --> 01:18:11,800
There will be business analytics

1545
01:18:11,880 --> 01:18:14,000
that help us

1546
01:18:14,080 --> 01:18:17,280
understand it better.

1547
01:18:17,360 --> 01:18:18,360
Very nice!

1548
01:18:18,400 --> 01:18:21,120
Here on the ICICI Direct app,

1549
01:18:29,520 --> 01:18:31,680
You need 1,00,000 rupees,

1550
01:18:36,400 --> 01:18:39,920
First, we'd use some of our

1551
01:18:40,000 --> 01:18:42,720
past small investments
or seek help from

1552
01:18:42,840 --> 01:18:44,880
friends and colleagues.
I'd ask them

1553
01:18:45,040 --> 01:18:48,560
to lend me 70,000, saying I have
30,000 rupees for this investment.

1554
01:18:48,640 --> 01:18:50,720
Let me share
another option with you.

1555
01:18:51,160 --> 01:18:55,000
If you want to build
a personal stock market investment,

1556
01:18:55,400 --> 01:18:57,680
you can get a funding boost by MTF.

1557
01:18:57,760 --> 01:19:01,000
Margin Trading Facility
by ICICI Direct.

1558
01:19:01,160 --> 01:19:02,800
And it's super quick.

1559
01:19:03,000 --> 01:19:04,320
Here's how.

1560
01:19:16,160 --> 01:19:18,680
If the stock price increases,

1561
01:19:22,080 --> 01:19:23,720
- Amazing! Yeah!
- Wow!

1562
01:19:36,560 --> 01:19:38,480
[Shark Tank theme]

1563
01:19:46,120 --> 01:19:48,160
...who is known to be very picky.

1564
01:19:48,320 --> 01:19:51,960
But I beg to differ,
I think she's highly intuitive.

1565
01:19:52,120 --> 01:19:55,560
She's the Executive Director of
Emcure Pharma, Namita Thapar. Hello!

1566
01:20:00,360 --> 01:20:02,680
And they've sent us a question.

1567
01:20:02,760 --> 01:20:04,760
Today's question is very exciting.

1568
01:20:04,840 --> 01:20:06,760
It's sent by Alka Mahajan

1569
01:20:06,840 --> 01:20:09,160
from Bhiwani, 43 years old.

1570
01:20:25,960 --> 01:20:28,040
...entirely innovative,

1571
01:20:28,160 --> 01:20:30,840
you need to conduct animal studies
and human trials

1572
01:20:30,920 --> 01:20:34,200
for years, which can cost
millions of dollars.

1573
01:20:34,280 --> 01:20:36,000
But if your product

1574
01:20:36,080 --> 01:20:40,160
is reverse-engineered or a replica
of an off-patent product,

1575
01:20:40,360 --> 01:20:42,840
where there are
already many players,

1576
01:20:42,920 --> 01:20:46,400
you usually conduct
post-market studies.

1577
01:20:46,480 --> 01:20:48,120
Here, after the launch,

1578
01:20:48,240 --> 01:20:52,120
you can do
a small-scale human trial.

1579
01:20:52,200 --> 01:20:55,560
Sometimes, if you're making
critical process changes,

1580
01:20:55,640 --> 01:20:57,320
you may need to do

1581
01:20:57,400 --> 01:21:00,200
a pre-launch trial for approval.

1582
01:21:00,280 --> 01:21:03,760
But overall, what an innovator
must invest in terms of time,

1583
01:21:03,840 --> 01:21:05,600
length,

1584
01:21:40,960 --> 01:21:43,000
Absolutely!
Namita, thank you so much.

1585
01:21:43,080 --> 01:21:45,080
I'm sure this helped Ms Alka.

1586
01:21:45,160 --> 01:21:46,680
And if you have questions,

1587
01:21:46,760 --> 01:21:48,640
choose your favourite Shark,
send them in,

1588
01:21:48,720 --> 01:21:50,120
we'd be happy to address them!