[theme music playing]
[music intensifies]
[theme music playing]
Today, in this soulful gathering,
we've already created the atmosphere.
But creating this atmosphere wasn't easy, Sharks.
To set this mood, you need lights.
But lights, lights never come alone.
- With them come... - Tangled wires.
These bulky plugs.
- Spike guards. - And those expensive bills!
Don't worry, guys.
Now, we won't need all this.
Nice!
We present to you, Rosha.
Hello, Sharks! I am Gaurav Tikiya.
Rosha is India's first wireless,
portable and rechargeable lighting brand.
And then from 8-10 hours,
you can use it anywhere without wires.
...and wherever you like.
Today, we've made more than 100 designs.
Also, with sustainability in mind, we are also making solar lamps.
Today, we are present in more than 5,000 restaurants and lounges.
...and make Rosha the largest wireless lighting brand globally.
For that, our ask is your little guidance
and Rs. 60 lakhs for 1% of the company's equity.
- Team Rosha, welcome to Shark Tank. - Thank you.
What is the background of the three of you? Are you friends?
We've known each other since the age of 5.
This journey started with school projects and playgrounds.
After completing our education, we joined our family businesses.
But we always wanted to do something of our own.
We were sitting in a restaurant in Delhi.
When we were talking to the manager, we got to know
that a restaurant spends
Rs. 30,000-Rs. 40,000 on candles.
We got this idea wirelessly and Rosha came into the picture.
How many years have you been doing this?
- It has been 5 years. We started in 2019. - Great.
If I see from here, they look good.
I can see the quality of your lamps,
it has a good feel.
When we visit restaurants,
- I've seen lamps that turn on and off when you tap. - Yes.
Aman, some of our models have a tap feature
and some models have rotary dimmers.
If you look at the side, you can rotate it.
Anupam, it'll turn on if you tap it from the top
and not rotate it. Yes.
But the craftsmanship is very nice.
- Thank you! - Thank you!
I am sure you import them.
When we started the business, we had imported a few models.
Now, we can proudly say that 50% of our manufacturing is Indian.
Going forward in the next three years,
we aim to achieve an 80:20 ratio.
But what I can notice here
is that they're all pretty small in size.
Is your entire design philosophy smaller lampshades?
Or do you have larger and bigger pieces as well?
Our focus is on cordless portable lamps.
You can put it in any corner of the house
where there are no electrical plug points.
For example, if you are hosting a dinner party,
you can place it on a dining table or coffee table
and in different areas of the drawing room.
So, the lamp size has to be small.
It also has batteries,
so it becomes easier to charge them.
But I will not charge it every day.
Peyush, you have to charge this for 3-4 hours,
it gives you a run time
of 8-12 hours.
If you use it at home for 3-4 hours,
you can use it for 3-4 days.
Do you do the designs?
So, we have our in-house designer
with whom we design.
Bespoke designing has given us that edge.
If we talk about restaurants and hotels,
if there is a new project,
the interior designers call us in advance.
'We are doing a new project,'
'and this is the ambience and the theme colour.'
We are informed beforehand,
so we create a design as per their requirement.
If they go to the market,
most of the times, they don't get those models.
Because of this we now have
concrete, marble, wood,
- Most important! - That reminds me,
Aman sir, your mom saw the table lamp
in a hotel in Goa.
She took our number from the manager
and called us asking for the lamp.
I personally came and gave her the lamp.
So, one of our models
- is there in your house also. - What? That is so sweet.
Wow!
So, a very similar case happened in Mumbai.
Hrithik Roshan saw one of our lamps in a hotel.
He called us and bought 7-8
different lamps.
Multiple lamps of the same model.
So, one of the managers called us and told us
that he wanted to keep this model in his private movie theatre.
So, that's the different use case that we serve.
Namita, our major business is B2B
where we supply to restaurants and hotels.
- That is 90% of our business. - Okay!
where we work through a distributor.
We are currently selling to our customers through our website.
Got it! Thank you.
You are not in marketplaces now.
No, we are not in marketplaces.
Do you know the total value of lamps that B2C customers in India
purchase on the Amazon marketplace?
In marketplaces,
the overall lighting category is Rs. 13 lakh crores.
- Rs. 13 lakh crores? - Yes.
Your numbers are off.
Rs. 1 lakh crore is approximately 12 billion dollars.
This category is worth 150 billion dollars
on marketplaces and online in India?
The e-commerce in total is not that huge.
Do you understand?
So there is something wrong with your numbers.
I may be wrong.
- You are completely off. - I accept my mistake.
Come on, tell me the scale of your business.
So we started in 2019.
In FY19-20, our revenue was Rs. 60 lakhs.
In FY20-21, it was Rs. 1.8 crores.
In FY21-22, our sales were Rs 1.8 crores.
In FY22-23, it was Rs. 3 crores.
In FY23-24, it was Rs. 8 crores.
To date, 6 months of this year, we've already done Rs. 5 crores.
- The second half will be seasonal. - Yes!
Okay, tell us the profit.
40% is our COGS.
60% is our GP.
Out of that, 18% goes into marketing.
11% human resources.
5% is our rent.
8% in logistics.
And 3% is miscellaneous overhead.
15% is our EBITDA.
Very good.
Love the presentation. Everything looks beautiful.
The lamp's build quality is good.
But what is so special about it? So what if I am attracted to it?
This is a battery-powered lamp. Anyone can do this.
What is your USP? I don't see a special technology.
In the last 5 years, we've created a community
of restaurant owners and hoteliers.
We offer a warranty that many brands on Amazon fail to provide.
We also give customer service.
Which no other brand can do.
We are using LEDs that come with a warranty of 50,000 light hours.
Just to add to the execution part, Anupam,
we are always ready to learn.
These lamps are often used at weddings and placed on trays.
- The caterers use them by placing them on trays. - Yes.
We didn't get the requirement of this from the market,
but we anticipated that the lamps would fall when they used it.
So, we worked on it,
invested in R&D, and created a product that you can see here.
This is a tray with an inbuilt lamp.
- This is the execution that we are always ready for. - Understood.
- You... - I have a question.
My mom bought it.
I mean ads, branding,
or connecting with the consumers.
We haven't done much work on brand building yet.
We believe there's still a lot of work to be done with marketing.
We are here for your guidance.
Our goal is to create a strong brand, increase visibility,
and make it known to people.
We want people to know what Rosha is.
No, Shivam.
You are smart people.
You must've thought about catering to consumers.
But you still haven't tried it.@@@@@
When you say you are waiting for our help to try it, something is amiss.
We come from a family who runs a business,
our dads have only taught us to be profitable.
We tried scaling this for a couple of months,
but it impacted our profitability.
It's not that we took a step back, but we stopped on that level.
This approach won't help us grow the business.
We require guidance.
Do you think that B2C will be a loss-making proposition?
It definitely isn't loss-making.
Because our margins go up.
With time, we'll need to scale this.
But in B2B, our margins are safe.
- If we go to a restaurant... - Understood.
I get it! But this has the potential.
The consumers will buy it if they like this.
Did you fund this business with your money?
- Yes! - We are bootstrapped.
How much have you invested?
Rs. 25 lakhs each.
- You haven't raised funds? - No!
That's incredible, by the way.
- Yes, of course. - You invested Rs. 75 lakhs
and you've already taken out Rs. 75 lakhs
- in the past 6 months. - Yes.
We also draw a salary, so...
- How much salary do you take? - Rs. 2.5 lakhs each.
- Oh wow! Per month? - Per month.
- Is your equity split equally? - Yes.
Guys, I think the business you've created
is interesting.
And if you managed to bring it here through bootstrapping,
I think I can take a bet on it.
Thank you!
But I would want my investment to be safe.
I have an offer for you.
I'll give you Rs. 60 lakhs, but not for 1%.
Because I don't even get out of bed for 1%.
- Oh my! - If you want to incentivise me,
you want my time,
then I need to feel vested, right?
So, I'll give you Rs. 60 lakhs for 3%.
- I will also take royalty from you. - Yes.
- Because you are a profitable business. - Of course.
At 1.5% of your sales,
till I recoup 1.5x of my investment. After that, the royalty goes away.
Shark deal!
You invested Rs. 75 lakhs and recovered it in six months.
That demonstrates that you are following your family values.
You know how to invest in a business and get it back.
You are not waiting for the right time to come,
your time is here in terms of business growth.
So, I want to join Anupam
in this offer
if he is okay with that.
But should we make it 4%?
Because we should get 2% each.
What do you think, Ritesh?
You are the better dealmaker. I leave it to you.
So, Rs. 60 lakhs for 4%.
1.5% royalty, until we make a 1.5x.
and still make 15% profit.
I am hesitant because big companies...
This is easy to enter.
I can't see a moat
or USP
that would make me confident in the rapid
and large-scale growth of this.
Today, unfortunately, I am out.
- Thank you! - Thank you!
Before giving you an offer, I want to ask something.
Is your speed slow?
I am not talking individually, but when it comes to the business.
Can you run faster?
I can sense that the drive to grow is lacking.
- Am I right or wrong? - You are wrong.
[laughing]
The drive is always there.
- Are you sure? - Yes.
- Is there speed? - Yes.
- Will you move? - Yes.
If I give you an offer, will you close it?
Yes!
- Hear his offer first. - Okay!
I am giving you an offer.
I need a fast decision. Rs. 60 lakhs for 2%
Thank you for the offer, Aman. I think last Shark...
- He is not done with his offer. - Okay, sorry.
He will ask for a royalty.
Rs. 60 lakhs for 2% and royalty...
- Why are you doing that? - No royalty.
- You don't want to give royalty? - Please don't ask for it.
- How will I get my money back? - Let's make this big.
In royalties, the debt angle will come into play.
And there will always be a thought
in the back of the mind that we need to pay back this money as well.
Let's do something good together.
We will, but you want an offer from Peyush, as well.
I am ready to close now.
I will give you an offer.
You say 'yes' or 'no', or I will be out. Okay?
Aman sir, we respect you.
Similarly, we have to respect everyone here.
Aman, is there a royalty in your deal or not?
- There is royalty. - What is that?
Royalty until I get my money back.
Royalty at 1%.
Whoa!
You have two offers.
Rs. 60 lakhs for 2%, where Ritesh and Anupam will join you.
- And they want a 1.5% royalty. - No!
We will match the royalty. 1%.
You have an offer from Ritesh and Anupam and one offer from Aman.
I think the build and quality of the product is very good.
- What I find challenging in the business... - Thank you!
It is good to have, it's not a must-have.
I think you will face issues with scaling.
And if you take my advice,
don't enter B2C.
Because this product is needed in hospitality.
You can see that 90% of the business comes from hospitality.
So, why do you want to move just to be cool? So, I am out.
I asked you to accept a deal soon. You had good offers.
Sometimes, this is the issue.
When you don't make a decision soon, life becomes slow.
And when that happens,
things are not the same as they used to be.
You should grab onto it at the right time.
Grab the opportunity before you lose it.
So, unfortunately, your opportunity for my deal
or their deal is lost.
You have one offer now. Anupam will give you that offer.
First of all, we are three Sharks.
From the start, I've been telling you to maintain the incentives,
otherwise, you may get the money, but no one will invest their time.
So, it is in your best interest that we own as much as possible.
So, our deal is simple.
- Rs. 60 lakhs for 10% equity. - Huh!
2% royalty until we make 1.5x.
- This is exploitation. - Sir!
- Let me tell you! - This is exploitation.
Exploitation is when you sit here and do not give an offer.
I give lots of offers.
I told you to decide soon.
- Now, there are three Sharks. - We couldn't disrespect...
It's not about disrespect.
What happens is that Peyush will give an offer
of Rs. 60 lakhs at 1%, no royalty. My offer looks bad.
That is why I told you. We gave you a fair offer.
I wasn't wrong.
Now you are being unfair.
Why do you think this is unfair?
Tell me, why is it unfair?
Rs. 6 crores valuation is...
You are getting three Sharks.
Everyone wants some equity, or no one will work.
All three of you think
and decide what you think is right.
Go outside and discuss.
[suspenseful music playing]
This is wrong, guys. You are exploiting them.
- Neither will they agree. - You exploited their time.
- Shut up! - You don't want to do this deal.
- You are wasting their time. - You are exploiting them.
How can you offer a Rs. 6 crore valuation,
when they are going to be Rs. 16 crores in sales?
Which B2B business
- asks for 4 times the revenue... - That's not the point.
Their sale is Rs. 16 crores.
- How can you give them a valuation of Rs. 6 crores? - They...
How are they asking for Rs. 15 crores?
- Sorry! Their business is Rs. 5 crores. - Exploitation!
Exploitation!
This is for all of you.
- If you want to join us alone, then Rs. 60 lakhs... - Excuse me!
Oh my!
You keep mentioning that you want to respect other Sharks.
But you are coming back with an offer
saying, 'For all of you or Aman, if you want to come alone.'
That is the highest form of disrespect.
When three Sharks have decided they will come in together.
So, I am out.
Even if you give me equity for free, I don't want it.
Anupam is out.
Ritesh and Aman, does your offer still hold?
Tell us! Give them a fair offer.
We are giving you a fair offer.
You messed up a lot. You were beating around the bush.
Ritesh and I will come together for Rs. 60 lakhs for 5%,
2% royalty
until we take 1.5 times our money.
Aman, let's make it 4% and no royalty.
Fine! I'll give you a final offer.
Just close it now, please. I don't have the time.
We will give them a slight concession. Okay?
Rs. 60 lakhs for 4%.
I will bring down royalty. 1.5% royalty
until we recoup 1.5x.
I came down. Let us both meet in the middle now.
- Deal done, Sharks! - Thank you!
Very good!
...we want to grow in D2C.
We've seen how Aman has grown his brand.
We were hoping that if Aman joins our team,
then definitely,
we will get access and guidance
to grow D2C.
And because Ritesh is from a B2B background,
we wanted him to join us as well.
We have the dream team we were looking for.
We are very excited.
You turned up the light again.
People from Rosha are here. Oh my! Welcome.
How was the pitch?
It was fun! We got to learn a lot from the Sharks.
And I am sure it will be of use to us.
The lowest winning hand is called High Card.
And today's hand in focus are these five.
There are many important functions in every business.
We need to set the priority on what to focus on.
I want you to choose
your top five important functions.
I want to see in which sequence you will choose
- and then I'll ask why. - Sure.
- Tell us. - First, I'd like to choose Sales.
Let's bring sales here. It's the Royal Flush.
Followed by Product.
Product. Keep it there.
Operations & Logistics.
Very interesting.
At Four Of A Kind.
- Marketing. - Give it to me.
Very good!
And lastly, Finance & Accounting.
Interesting! What I find interesting is
that you placed Sales before Product.
So, we believe
that execution is the most important thing in a product-driven business.
Consistent sales
provide a sense of motivation for the three of us and the team,
especially as sales keep increasing month on month.
Go and download PokerBaazi now.
'Shark Tank India, co-presented by ACKO Insurance,'
'PokerBaazi and Swiggy Instamart.'
'Co-powered by Adani and Jaquar Bath and Light.'
'And partners, Rayzon Solar, ICICI Direct,'
'Lenskart and Sofy.'
- 'Hey, Idea Man! - You are Idea Man, aren't you?
I want to expand my business.
'I sent money to someone else's account from my account.'
'I want to expand my shop online and through social media.'
'The loan I should get...'
'I am thinking of upgrading my motorcycle.'
'I want...'
'I try my best to create content'
'based on what is going on in my life.'
'Hey, everyone! In today's business, we will learn'
'how you can start a candle-making business'
'with just Rs. 10,000.'
'My name is Vijay Nihalchandani.'
'People know me as Idea Man.'
[music playing]
'I am from Ujjain, the city of Mahakaal.'
'It is a peaceful,'
'beautiful and calm city.'
'Our of 90% of us have ideas,'
'but we are unable to start.'
'Because taking the first step is very difficult.'
'I always make a sincere effort to gather real insights'
'from someone who has been in the manufacturing business'
'for the past 8 years,
'especially when they are involved in the XYZ business.'
'I take what they share and then explain it in my own words.'
'Hi, this is Vijay. And our today's topic is...'
'And that is where my journey of becoming an influencer started.'
'From influencer, I became a businessman again.'
[music playing]
'I am about to touch 1 million.'
'I think, that is a very huge achievement for me.'
'Honestly, I never thought this would happen.'
'You have a phone and internet, that is a very big thing.'
'A small city doesn't matter.'
'You can start this business from home'
'without big experiments.'
'Idea man's videos are quite informative.'
'He helps with business planning.'
'I've been following him since he had around 1,000 followers.'
'When you watch his videos, you know how to plan.'
'How to start the plan and execute it.'
[music playing]
We are co-founders of Make My Payment.
Sharks, our life and business work on three principles.
The first principle, if you are facing a problem, do something
and get to the root of the problem.
We faced one problem in our business, which is credit.
When we went to the root of it, we realised
that 80% of India's MSMEs...
This is where our second principle comes in.
Now that you've identified the problem, let's solve it.
This is why we made the Make My Payment application.
It is an automated payment reminder system.
Namita comes to our application,
adds her business,
then goes to 'Add Customer, '
enters the name, for example, Company 1,
and adds their contact number.
Next, she clicks on 'You Gave' to enter the amount
and then goes to 'Reminders, ' setting the date,
time, and priority,
such as Monthly, Daily, or Weekly.
- Irritate them! - What next? Make My Payment
shows its magic.
On Namita's behalf, our application
sends automated calls and reminders
to all four companies in this manner.
[line trilling]
'Please make the payment at your earliest convenience.'
'If you have already made the payment,'
'kindly disregard this message. Thank you.'
This way, Namita's money is recovered on time,
resources are saved, and relationships are preserved.
And this makes the Make My Payment app a hit.
That is when we learnt our new principle,
that if you've dug a well, let everyone drink the water.
Sharks, we want to help individuals and businesses
with the benefits of this app.
...we have already recovered Rs. 50 lakhs from 300 businesses.
And today, we are here to recover
Rs. 30 lakhs for 3% equity,
- Thank you. - Thank you so much.
What have you experienced?
Didn't someone pay the money you loaned?
- Did you face any bad debt? - Yes.
What happened? What was the trigger for this business?
We built a company in 2016
called Travinities, which is a hotel revenue management company.
...we'd hear things like, 'I'll pay today, tomorrow,
or call back in 5 or 10 days.'
We made sure to follow up regularly.
However, over time, payments started to accumulate in bulk.
I would like to interrupt you here.
There are two types of debtors.
There is a debtor who needs
- your services or products. - Yes.
They will pay
because until they do,
you won't provide them with any other products or services.
- Exactly! - They are honest debtors.
The second type of debtors are the ones who are completely stubborn.
No matter how loudly you shout, increase the volume
of that voice you just heard, or how many threats you make,
they remain unaffected.
Do you really think
a computer-generated voice will make these stubborn people pay you?
Namita, the one who doesn't want to repay you,
- won't do so even if God asks him to. - Exactly!
But the basic idea
behind our payment app is to save time,
send automatic reminders to those who want to pay,
and prevent relationships from getting damaged.
And mostly, it's about saving time.
What did you do before this?
Sir, prior to this, I was a student.
- Of which college? - I completed my education from
What did you study? Engineering?
- BCA, Bachelor of Computer Application. - The rest of you?
I completed Mechanical Engineering
from a Government Engineering College.
- I did MCA. - How do you know each other?
- I am his wife, and he is my brother-in-law. - Okay.
- So, these two are brothers and you are his wife. - They are brothers.
And did you adopt him?
No! In 2015,
I came up with an idea.
Just like Blinkit is now, I had a similar idea.
I told my teacher that I wanted to do something similar.
He said that Kapil is the smartest one in his batch.
He was good at coding.
So, he is the tech guy.
- Yes! - And did the four of you start the first company?
Sir, Kapil and I started it.
That didn't work, because we didn't have time, resources and energy.
- Got it! - Kumbh Mela was held in 2016.
A hotelier called me and said,
'I need help to list my property on all the platforms.'
I helped him and his property was sold out in three months.
This was before the Kumbh Mela. So, we worked on that idea.
We've been continuously working on it for eight years.
After that, when we started this problem,
we launched the Make My Payment app.
It is a service-based business because of Travinities.
Is this a separate company?
Yes! This is a separate company.
What about Travinities?
- It is still going on. - It is still in business.
How big is that business?
- Per month we make a profit of Rs. 3-Rs. 4 lakhs. - Wow!
We generate a revenue of Rs. 10 lakhs.
He is the founder of the company.
The three of us have lead positions.
Got it!
Good! How many businesses do you have in total?
Sir, right now we have one business, Travinities.
And we have started another one now.
Alright. So you run both businesses from the same company?
No, sir. They are two different companies.
Why can't you make one holding company?
Basically, Make My Payment is still at the seeding stage.
It's pre-revenue.
Are you doing anything else?
Sir, I'm a content creator.
Oh!
Why did I feel that
you'd be doing something else?
[chuckling]
So, what do you do?
Sir, I make content about business and finance.
- What! - Yes, sir.
And you're building Make My Payment?
[laughing]
Can we see any of your videos?
'If you want to purchase new gold,
then keep these things in mind.
This will save you a lot of money.
Simply, you'll find such numbers on every piece of jewellery.
Like 715, 916, 917.
These represent 18, 22, and 24 carats.
You take the current rate of gold,
for instance Rs. 64190,
divide it by 999,
- and multiply it with the number... - Jeez!
- ...on the jewellery.' - Vijay, you're a star, my man.
Well done.
How much do you make with the influencing?
- Sir, Rs. 5 lakh approximately. - Per month?
- Yes. - Wow!
Do the three of you work elsewhere too?
I'm a business analyst in an MNC.
You have a full time job?
Yeah, right now, I do have full time employment.
You just said to me,
that the three of you are employees at Travinities.
Actually, Travinities is my husband's company.
He was looking for someone who's quite good at management.
So, I just helped him out a bit.
- As a friend. - So, you're not an employee?
- No, not an employee. - She's the owner.
How?
- Alright. - He's the employee.
- You were saying? - I control operations.
But you don't work anywhere except Travinities?
No.
- And you? - We both look after Travinities.
Quite smart, Mr. Boss.
[laughing]
Tell us more about what's going on with Make My Payment.
Basically, we launched Make My Payment in July.
We did the beta testing.
Vijay uploaded a story,
ran a poll,
and made a smaller community.
So we had around 250 users in July.
In the first week of September, we launched it in the market
by making a video on Vijay's page.
We got 2500 more users.
Right now, according to the stats,
700 out of the total 3500 users
received their money back.
No. There are four plans.
One is free, one is for Rs. 99,
one for Rs. 199 and last one for Rs. 699.
The free plan
has 50 calls and SMS for free.
And 50 emails too.
And if you compare this to Dukaan,
like some of the other apps,
Dukaan helps you make digital shops.
And if you look at other such apps, there are bookkeeping apps,
or apps to make invoices.
We haven't seen any app in India that does
- payment reminders. - But there are automated SMS.
- You know that, right? - Yes.
Is your USP only a voice?
Namita, there's a probability of picking up calls more.
If I get an SMS, I would surely ignore it.
But if I would get a call from someone, I would surely pick up.
If I'm a debtor and I see your number once,
I could just block you!
We have various other numbers we could call from.
So you'll keep calling from different numbers?
- Yes, we'll keep calling you. - God!
This reminder app, what is it fundamentally?
Workflow automation?
Nothing else?
That's one problem, anyone can do it.
Secondly, Truecaller will flag you
as spam on your first call.
Then you say you'll use different numbers.
Do you know Airtel launched a service recently
that will identify and label you as a spammer?
And you'll have to whitelist it,
per the new government regulations.
This is not a business, guys! Get serious.
We are in season 4 of Shark Tank, right?
And please take my feedback positively.
We want to make money on good deals.
But we have a moral responsibility
- to educate people as well. - Correct.
We want to be honest with you and tell you
that this will not work.
- Right? - Correct, Namita.
You should give this up and focus only on one thing.
And no investor
will put his money in a place where the CEO is doing three things.
So, I'm out. But my strong advice
for you is that time is money.
If an idea is good,
as I always say, it cuts through butter like a hot knife.
So, please stop this business
and focus on something that is more meaningful.
But for today, I'm out.
No problem.
So, Mr. Vijay and team.
Unfortunately, multiple businesses make people distracted.
And as Namita said,
if someone calls me like that, I will flag it as spam
and block you. It's tough.
So, unfortunately, this idea won't fly.
You're a man with ideas. Work on other ideas.
You'd started the idea for Blinkit.
You said it couldn't happen
because of operational reasons.
But you can get more ideas.
Personally, I don't think that this idea will work.
Unfortunately, you will not be able to take my payment.
I'm out.
You'd said that you give them salaries. How much do you give them?
Sir, approximately Rs. 1 lakh.
Wow.
Rs. 1 lakh each? Where do you get it from?
We withdraw approximately Rs. 1 lakh each
from the revenue that Travinities generates.
So you'll leave that and raise money for something
that is honestly a workflow automation process
that, according to me, requires one engineer only a month?
Why would anyone give you their money?
Sir, this is just a start
and the response we've received so far is quite positive.
Those who have given money,
20% of them have recovered it.
What are you saying? You say you've recovered Rs. 15 lakh till now.
- Rs. 50 lakh. - Whatever it is, 15 or 50,
how can you know what they would've recovered had you not called?
Did you get a percentage on that Rs. 50 lakh?
Sir, they were identifying this problem. That's why they have
downloaded the application and signed up.
- How many downloaded it? - Currently, we have 5700 downloads.
How many of them paid?
Out of that, we have 3500 users who have
- signed up. - How many paid?
We got around 204 subscriptions.
Do you realise it? You could set up a shop outside the station
and still make as much.
It is highly commoditised. There are thousands of apps like this.
Sir, if there's one Amazon in the market, there exists a Flipkart.
There's always space for competition.
What are you even saying?
I think we are at a very different wavelength.
I do not understand what you're trying to do.
Think of something else. This is not going to work.
I think you're wasting your time. Good luck. I'm out.
Firstly, I want to say I'm very impressed.
You made a travel listing business
while keeping up your hustle.
And you know, one million followers is not a joke.
So, you're definitely making some good content
that people like and understand.
From that point of view, your audience
faces this problem.
Rather than thinking about this
as a mass solution,
look at it as a good solution to your audience's problem.
And I really think you should launch this for your audience.
A day or a month, what do you care how long it takes to build?
If your audience pays Rs. 200, you're still getting income.
And they'll be happy with you. Just do that.
You can make similar tools,
or educational content,
or conduct trainings.
You know, as a trainer,
you can make a lot of money.
And scale this business to the next level.
Rs. 5 lakh is the shorter end of the stick for you on that platform.
For a million followers,
you can earn a lot more money. You know that.
Right now, I don't think it is investible
because you have not made a structure for it.
Right now, I'm out. But keep going. I'm very, very impressed.
- Best of luck. - Thank you, Peyush.
You can cheer up a little. It's alright. You're here in Mumbai.
Look, the way you've made businesses
in Ujjain, it's no small feat.
You made Travinities.
I know how tough it is
to list hotels and get revenue from them.
You created that business and it's a good one too.
So, you're doing good.
I think, for your audience,
instead of making different companies,
you should find out what are the top three things you can do
to create massive value.
Like, for instance,
Sharan Hegde's 1% Club,
it's in business and finance as well.
He narrowed down a specific segment instead of many
and created significant value on it.
The math is about finding 2-3 opportunities
where you can get needle moving dollar impact.
Find those things.
I think MMP could be one of those.
But if you bring this together in a combined vision,
you'll get a significantly higher interest.
Because of that, I'm out for today.
But I'm going to visit Ujjain soon.
I will reach out to you,
I would love to meet you in Ujjain.
- Many best wishes. - Thank you.
But today, I'm out.
Alright, best of luck.
- All the best. - I'm very proud of you.
Some businesses which are pre-revenue, still at seed stage,
no one shows an interest in them.
They consider it a risk to invest in it.
So, right now, we're at that stage.
The sharks have told us to work on it more.
Now that we've started it, we'll take it forward as best as we can.
Why are the two of you...
Dude, I would invest in them if they combined the business.
- Why are you misguiding them? - Some influencer shows up and
- you're getting him excited. - You're misguiding them.
Looks like you've decided something else for today.
- You're cheerleading an influencer! - What?
They've created a content platform.
If it really is that amazing,
then why don't you invest in them?
That's what I told him, to combine the business.
Our job is to show them the mirror,
our job is not to misguide them.
You're working hard to make influencers
and they've already got one.
I'm sorry, that's not my primary job. Okay?
- Alright. I think you should see... - You misguided them.
I was going to stand up but next time...
Come on! Just because you don't agree with the
view, doesn't mean the other person is cheerleading.
No. It's the platform.
- It's for business investments. - You couldn't make what he has
even after spending Rs. 1 crore.
But you didn't invest!
Getting one million followers is not a joke.
So, I really think the guy is much sharper
than what came out on the tank.
And I think we were too judgemental
about him. At least, I feel that.
This platform is for investments.
This is not India's Got Talent. Right?
Just because someone became a good influencer,
that doesn't mean he's a solid entrepreneur.
Our role is that of a coach. Not a cheerleader.
They could judge me
the same way we judged him but
it's not about cheerleading. That's what I honestly feel.
Everyone will like you if you say good things.
But our job is to
tell the truth, to show them the mirror.
Whether you like it or not.
I did my job.
And that's why my feedback was different.
Look, I agree that the sharks do tend to worry the pitchers.
Whenever I try to get in, they welcome me warmly.
I mean, I am their favourite host. Why would Sahiba be?
I mean, I'm sure you know what I mean.
So, I was thinking of planning a game night.
It'll be so fun.
It'll make our friendship stronger
and I can easily get Sahiba sidelined.
It will be the best.
Let's order some gaming setup from Swiggy Instamart?
I mean, it'll be fun. Shall we?
Uh...
Board games are a must. Let's order those.
A few card games.
Snacks. Snacks are important.
We can't play on empty stomachs.
Snacks. Dips.
Nachos.
Oh, Anupam needs gluten-free food.
We need to order something gluten-free for him.
Gluten-free.
We need a surprise gift box for the winner, right?
This one is nice.
Order placed.
Swiggy Instamart is the best for this.
You get everything and it's delivered within 10 minutes.
What are you waiting for?
Go and find the fun in your life.
Order some games, some snacks,
or whatever you like. It'll be delivered in 10 minutes.
Order now.
[music playing]
Sharks, earlier I had a vitamin D deficiency.
So I started taking tablets for vitamin D.
Then I wanted to lose weight,
I started taking tablets for weight loss.
Then I started losing hair, so I started taking biotin tablets.
Then I couldn't sleep,
so I started taking melatonin tablets.
Then I started a new job,
so I started keeping tabs on my manager.
Then I got home quite late,
so my father gave me his tablets of wisdom.
At this point, I was done with tablets.
Then I found out that these tablets did not just contain my pains,
they also contained colour, sugar,
preservatives, and in fact, some internationally banned substances
like titanium dioxide as well.
[dramatic music]
These are vitamin patches by Patch Up
that deliver vitamins
directly in your body via your skin.
...of which our hero product is Lean Up.
It helps with gut health and weight management.
All our patches
are made in FDA and CE approved facilities.
It's a mission
to provide zero-additive supplements to all Indians.
...quite a painful subject for me.
and climate conditions,
patches other than nicotine patches
- haven't really taken off. - Right.
So I'll get to the point directly.
Why do you think you can pull off something that
many pharmaceuticals have tried and failed?
What you're saying is correct.
When you'll see the product,
we provide four commandments to using Patch Up.
One of them says
keep it away from sweat
and water.
Most people sleep in AC nowadays.
Right? So, there's no chance of sweat.
Since you have to keep it on for 8 hours,
you can put it on at 11
and take it off at 7.
Because of the fact that we know
that almost 40% people,
as far as studies have shown,
struggle with eating pills altogether.
I have applied it here, yes,
but most people, for example, put it on their back
or put it here. Then they forget about it
and remove it the next morning.
That aspect has not come to us yet.
It will come to us when we'll become
a product for every single Indian, as we said.
We did product innovation here and we can do product innovation then.
Radhika, what did you do before this?
I am born and raised in Delhi,
I did a degree in Economics from Lady Shri Ram College.
Wow.
Then I worked at a British bank for 4 years.
- I left it... - What was your job?
I was at Barclays and
I was a part of a rotational program.
I left Barclays as an AVP
to join INSEAD for my MBA.
- Where? - Booz and Co.
- Booz? - Yeah.
Booz Allen.
My entrepreneurial life was parallel to this.
When I was in Barclays,
I had started an Ed-tech as a side hustle.
As a consultant,
I used to work 15 to 16 hours a day.
Alongside that, I was building Beyond Equity
which was my first full-time startup.
I started that in January 2022 as full-time.
For some personal reasons, I had to leave it at the end of 2022.
But why did you leave it? I want to go deeper into this.
I started that with an ex of mine.
I tried working on it for nine months,
even after our breakup.
It was a difficult decision for me, but this is why I left it.
I chose my mental health
- over that at one point. - Good call.
During that time,
I wanted to move back to India to establish a startup.
- I wanted to do something in healthcare. - Oh!
- Why? - That was because of my story.
This is where Patch Up comes in.
I love running.
That's why I used to take a particular brand's supplements.
I had come to India for a vacation.
At that time, I bought a locally available but same product.
I realised that some ingredients were different.
I wanted to understand the difference.
I realised that it lacked extra vitamins and minerals.
It had additives,
- which were banned in Europe. - Very good.
They were available in the Indian variants
because there is no such ban here.
That disturbed me a lot,
and I decided to do something in the clean supplement space.
That's how my journey of discovery began.
Take any big nutraceutical startup right now.
First, I spoke to all the manufacturers
to determine whether there was a way
to make the same product additive-free.
I realised
- it's one of the most challenging things to do. - It's very hard.
Whenever you eat something orally,
you have to taste it, and vitamins don't taste good in their raw form.
Do you want to say
that all the supplements we get in India
have additives?
Till now, I've not seen
any additive-free supplements in my research.
But does that harm you?
If you go to a good manufacturer and use a healthy formulation...
Visit Nature's Bounty, or...
The additives are minimal, and they don't harm in any way.
Then, what's the problem?
There are additives like titanium dioxide!
It has been proven to be carcinogenic.
...is even if we want
to avoid additives in food,
you're still eating a couple of these tablets.
It also depends on their quantities.
Especially vitamins!
Nobody takes one tablet as a supplement. Right?
Radhika, can you please show us your product?
Of course!
I've never used these. So, I don't know anything about them.
[mellow music playing]
- That is for gut health and weight management. - Okay.
D up and Rest up. I'll take these. Thank you.
Your brand's colours, vibe,
It feels nice. It feels like a premium product. I like it.
You've added apple cider vinegar in lean up.
- ...with clinical trials. - Correct.
Have you performed the trials?
No. We've not performed the trials yet.
How can we believe this works?
I want to tell you one thing.
Try Rest up for one night.
But that is a placebo effect.
Many people have experienced
- the placebo effect. - You can try it for two days.
But after pasting it, in how much time will we feel sleepy?
We say 30 to 60 minutes.
Rs 4,000!
That is a 90-day pack.
For Rs 4,000?
Aman, supplements usually cost the same.
I don't eat these.
Why aren't people using Patch Up
or other patches on the market?
As an industry, patches are still new.
When did it come?
Around 2020.
So, you've studied it. You've researched well and are educated.
Your research must've concluded that the market is increasing.
This was an opportunity
because I saw the market was big enough.
The data I used
showed that enough research has been done on it.
40 per cent of people cannot eat the pills.
- Correct. - Their next option is gummies.
- Correct. - Nowadays,
people have discovered that many things are added to gummies.
If you think of their alternatives...
There are dissolvable smells and many other things.
Radhika, gummies are also not so famous in India yet.
Gummies have also just started.
Then, as you rightly said, patches are also ahead of their time.
My vision doesn't stop at patches.
If we stop at one form factor,
we will reach a plateau at one point.
We've launched many products.
Those who wanted to buy patches have bought our product.
That is the reason why brand building is crucial here.
The brand I want to build is a zero-additive supplement brand.
We will innovate in this space. Right?
Then, we will ask them to take our pills.
But how could you name it Patch up if you want to make pills?
Sir, even Whole Truth prioritised the thought over design.
Why? No. I disagree.
Is the Whole Truth about everything you need?
Patch Up is mostly about patches.
Supplements!
Have you raised funding before?
- Not yet. - Then, from where did you get the money?
I used my savings.
How much have you invested?
I've invested around Rs 15 lakhs in Patch Up specifically.
Tell us about your unit economics and revenue.
We launched in May 2024.
It was a soft launch.
We had launched our website back then.
On 19th July, we went live in marketplaces.
We started our customer acquisition.
In August, we closed with Rs 6 lakhs on MRP.
What does that mean?
- The price. - GMV.
No. Tell us the net sale.
It was Rs 5 lakhs post discounting.
89 to 90 per cent. Yes.
GST is 12 per cent in this.
So, we deduct another Rs 60,000.
- That's deducted first, generally. But no problem. - Go ahead.
Then, our direct costs were around Rs 1.3 lakhs.
Indirect costs were around Rs 2.1 lakhs.
What is indirect and direct?
Direct costs mean shipment, logistics,
payment gateway fees,
- anything related. - That is included in Rs 1.3 lakhs. - Yes.
What does the Rs 2.1 lakh entail?
Marketing, salaries...
How much is marketing separately? Tell me that.
The total in August was Rs 1 lakh.
- How much were the salaries? - Rs 90,000.
What was the situation in September?
Our sales were Rs 12.5 lakhs until 24th September
post discounting.
How much do you project for FY 2025? How much will you earn this year?
Our target is to close Rs 1.5 crores.
Who is doing the R&D?
Who designed the formulation?
We don't have an in-house team right now.
We hire the manufacturer's scientific team.
- You told me you have not performed any trials. - Yes.
But you've written here that it's based on trials.
It's written on your pack.
I mean
the trials that happen
when the formulation is being decided.
But that is misleading.
- Of course! - Okay. They call that trials, as well.
Let me tell you your problem.
Take it in the right spirit.
I want you to succeed. So, hear me out.
The R&D that happens at the manufacturer's office
is not the most robust.
The manufacturer may not always have the best R&D team.
That's the first point.
Secondly, you can't write trial on the package
when you have not done trials.
You're lucky nobody has caught this because you are new.
But this can cause massive damage to your reputation
and also litigation.
Even though supplements are over the counter,
- it is still a regulated industry. - Of course. Yeah!
The supplement industry, nutraceuticals,
is a war zone.
There are several companies out there.
You need a proper R&D team,
including a doctor and a scientist.
You need clinical trials. Your messaging!
You started with, '40 per cent of people can't take pills.'
Then, you said, 'I will start the pills.'
Why is trans-dermal not working?
Meet people from the R&D teams of some pharma companies.
You've jumped into it
with great intention, but the depth
is lacking in all these parameters.
- So, I am out today for that reason. - Thanks, Namita.
I get you. I know what you want to make.
You want to build
- the cleanest and most effective supplement company. - Correct.
I like one quality in you.
You have anger.
I read labels all the time. They infuriate me.
How is this allowed?
We have given these to our kids for years,
thinking that it would be good if the government had approved them.
So, I like that you directed your anger
into enthusiasm
instead of getting frustrated.
You ventured out to do something about it.
But as Namita said,
the supplement industry is brutal.
Not only startups but incumbents also sell supplements for cheaper rates.
It's hard to make your place there.
You have to work on it.
You have to raise plenty of capital, as well.
So, what will you do with the Rs 50 lakhs you raise?
My objective is to raise
around half a million by the end of this year.
So, after getting these Rs 50 lakhs,
- your next round will be about half a million. - Yes.
How did you arrive at this valuation?
We have an offer.
Okay. What is the offer?
Rs 2 crores for 9 per cent.
Oh, wow! Is it by a VC or an angel?
VC.
- What is the VC's name? - Antler.
Antler, okay. I need to think more.
It's a challenging industry.
I am tempted, but like Namita said. It's very brutal.
Give me a minute.
I want to add one thing here.
In my opinion, a supplement brand cannot only be sold online.
It also has to be built offline.
The feedback we've received so far
is that people want to buy it the moment they see it.
That is why we will focus on bringing it offline first.
We know that people want to buy our product.
It has a lot of opportunity.
I understand that it's also crowded.
However, the hook is also nice.
The hook, which is the brand.
The wedge is interesting.
Radhika, everyone has a plan for success.
Do you have a failure plan for this?
You will get a consulting job if it doesn't work. What about us?
No. Sir, first and foremost,
when you're investing in a startup at this stage,
you're investing in me in a way.
You must know that this is my passion.
So were the previous two startups.
Being an entrepreneur is also my passion.
Going back to a job is not an option for me.
Hence, Patch Up will achieve something.
You are a fighter.
This industry is very interesting.
- So, I will give you an offer. - Okay.
I will invest Rs 50 lakhs in your company as you said.
But I wish to get 5 per cent equity against that.
So, it will give me a significant value for upside creation.
That is my offer to you.
Thanks a lot for that.
Radhika, nice meeting you. I had a lot of fun.
Antler is there. You've got a steep valuation.
At this stage, I am not comfortable with that valuation.
Secondly, there is an immense need for category creation here.
You have to work hard on it.
It will be challenging and time-consuming.
The product acceptance in the market is untested in India.
The risks are more.
Owing to these reasons,
- Thank you. - You are a super sharp founder.
I am the right shark for you. I love this space.
I have an understanding.
Your anger for this category
and for the food industry matches mine.
So, I'll match Ritesh's offer.
- That's my offer. - Thank you. - Do you know the right decision?
Let's finish it before hearing everything else.
[laughing]
If you don't mind, I would also...
Peyush is left.
You have Antler's term sheet.
Then, what do you want to do here?
Do you want Antler plus a shark or only a shark?
Ideally, plus.
So, have you accepted their offer?
Yes, at some level.
- Are they giving you Rs 2 crores for 9 per cent? - Yes.
I like the fact that you have a lot of depth.
You've studied this category.
What I personally enjoy is category creation.
Today, we control 70 per cent of
India's colour contact lens market.
We did the same with spectacles.
I enjoy doing something when it does not exist.
I like that nobody is doing this. You're the first one.
If you are okay,
I am okay with doing Rs 2 crores for 10 per cent.
We don't need Antler.
I can help you build this business.
So, just to clarify, you said you would match the ask...
Yes. It is at the same valuation as Antler. It's the same. Right?
Oh, okay!
How much Antler? Sorry. That would be 2.5 per cent.
2.27 per cent.
I won't tell you I want an exit for another five years.
- Radhika, shall we talk? - Yes.
We've invested in some companies
like Winston and What's Up Wellness.
All of them are earning around Rs 50 crores to Rs 60 crores.
They're from Shark Tank.
Do you know how important passion is in this business?
You know how passionate I am if you follow me.
I am about this category.
So, what is your preference? Do you want the same route?
Do you want an angel first and then a VC?
As I said, my objective was to raise around Rs 4 crores.
In any case,
we have scope because Antler has offered the same thing.
At the same time, I can't go lower than that.
So, I can't go for less than a Rs 22 crore valuation.
I got it. I know what you want.
I got you right from the beginning. Even now, I get what you want.
I'm happy to give you Rs 50 lakhs
- at... What is the valuation? - Rs 22 crores.
- So, it will be 2.2 per cent. - Yes.
Peyush's offer is also Rs 50 lakhs for 2.2 per cent.
Yours is 50 lakhs for how much?
- It was 5 per cent. - Rs 50 lakhs for 5 per cent.
Is your offer of Rs 2 crores for 10 per cent gone?
- No. That also stays. - That also stays.
[pensive music playing]
To match it, I am okay with Rs 2 crores at 9 per cent.
Don't do it.
Peyush,
I feel Anupam understands
my passion,
specifically for nutraceuticals and supplements.
I would love to go for your offer, Anupam. I'm sorry, Peyush.
- Quick decision maker! - Absolutely!
The best!
- Quick decision-making! - So, is the deal final?
The deal is final.
I'm serious.
[camera shutter clicking]
- You nailed it. - Thank you.
I thought Anupam
could understand my passion
for being in this field
as he is also experienced in it.
His interests also lie in this area.
So, this was the major factor for me.
Oh, man! I can't believe she chose Anupam!
Lovely! She did great.
She shared the same passion.
I am with her.
It's okay. But category creation is a different game.
- I agree. - Sour grapes!
Okay, fine.
Welcome to Acko changemakers, where we welcome change.
We saw its beautiful style on our changemakers wall.
...and more equitable future by empowering change.
Today's changemaker is with us, Radhika.
- How are you, Radhika? - Good.
What you're doing is phenomenal.
You're providing an alternative to those with deficiencies.
You're showing them how they can improve their lifestyle
without medicines. I appreciate that.
I have a question on behalf of our audience.
What can they change in their lives
to focus more on their health?
I will say one thing. While buying any supplement,
I'll urge people to read the label.
Try to understand what it has apart from vitamins and minerals.
What are the additives? Does it have preservatives?
That's one thing I would urge.
Very good! You're bringing a lovely change.
Similarly, Acko has changed the insurance landscape
with its range of revolutionary offerings,
like 100 per cent bill payments in health insurance,
so customers need not worry about sort of
out-of-pocket expenses.
That's why we want to appreciate this change
by giving you a gift on behalf of Shark Tank and Acko.
- Congratulations! - Thank you.
[camera shutter clicking]
'In First Bud Organics, we procure organic produce'
'from different farmers nationwide'
'without a middleman and sell them online.'
They say, 'Go closer to nature to experience growth.'
This man went closer to nature and his mother.
'All these products are mom-certified'
'because they are made under her supervision.'
'She is also my business partner.'
He has the perfect combination of Mother Nature.
Growth follows when your mother is with you.
'Our ask is Rs 50 lakhs for 7 per cent of equity.'
'How many SKUs do you have?'
'Ma'am, we have around 15 to 20 SKUs.'
'They seem too much.'
'How much money have you invested in the company, Mr Mitresh?'
'Sir, we started with'
'a small investment of Rs 1.5 lakhs to 2 lakhs.'
'But on whose name is the equity?'
'I own 82 per cent of equity. Mom owns 18 per cent of the equity.'
'I am ready to give you Rs 50 lakhs as per your ask.'
'But against that, I request you'
'to give me 10 per cent of your company.'
'Ritesh sir, the deal is final.'
- 'Perfect! - All right.'
- 'Wow! Very good. - I told him so.'
'Congratulations to you.'
- 'Madam, namaste. Bless me. - Stay happy.'
'May you succeed.'
'You're like my son for me.'
I welcome you to Adani presents Beyond the Tank.
Adani believes in the spirit of showing results.
We celebrate those pitchers
who have achieved something in their lives.
Hello, Mr Mitresh and Mrs Saroj.
- Hello. - Hello.
First, tell me, how does it feel to be back?
It feels great.
It feels like I'm back to my school or college.
- For an alumni meet! - Yes, an alumni meet!
Did your life change after that?
The day it was aired on TV,
people started coming to our house the following day.
- It felt like a festival because of people's visits. - Yes.
It felt great. There was an article in the newspaper.
Was it in the newspaper? What was its headline?
'Deoghar's Mitresh and Saroj Sharma'
'cracked a deal of Rs 50 lakhs in Shark Tank.'
After the episode aired, our LinkedIn,
Instagram and Facebook flooded with direct messages.
During that episode of two hours,
the traffic on our website was over the roof.
These were short-term effects.
But in the long term,
- it led to branding and personal PR. - Certainly!
A household brand that nobody knew about
came on the TV and earned fame.
That made people trust us more.
After that, I got several great opportunities.
There was a significant change in sales and branding.
- I am travelling more than before. - Okay.
That also created an impact.
What we've done
is improve the structure.
- What are you doing? - I run the business after him.
- Oh! Do you? That's great. - Yes. I watch it when he's away.
You own 18 per cent of it, after all.
[laughing]
Coming here
helped your business. People started recognising you
and respecting you in society.
Was coming to Shark Tank worth it or not?
It is way more than that for me.
Several women are preparing
to come from Deoghar.
- Do more women want to come here? - Yes.
- From Deoghar? - Yes, from Deoghar.
Now that's the spirit!
Just like you make pickles, we do the same.
Now tell me how we'll proceed.
My pickle is really good too.
Don't mention it. It's a competition.
[laughs]
- The business approach there is generally different. - Right.
So what was the change in mindset?
People usually think there's a big shop, a huge inventory,
or a massive factory setup.
But that wasn't the reality. We started in a single room
with a very small investment of about 1.5 to two lakhs.
When we arrived here, people wondered who we were.
They knew we were doing something but not what it was.
And they saw how far we had come.
That mindset has changed.
Because selling online is one thing, but reaching Shark Tank is another.
So, what new products have you launched?
We've introduced A2 ghee made from Gir cow's milk.
And Curcumin Ginger Drops. It has extracts of ginger and curcumin,
which you can add to milk and drink during winters.
- You've combined both? Okay! - Yes.
- Have you started selling abroad too? - Yes!
Yes. Just a week after the episode aired,
my first shipment went to New Zealand.
It was an offline order.
We've also shipped to Dubai and Europe.
In Europe, we've obtained VAT.
- In the US, all documentation is done. - Okay.
Now we're selling globally online as well.
What differences do you see in the business after Shark Tank?
It's a drastic change.
For example,
our pickles were moving but not very fast.
Now, they've made it to Amazon's top three.
My hero-selling product is Lakadong Turmeric,
which is still in Amazon's top 10.
You can search anytime, and it'll always appear in the top 10.
There's been a significant rise in product demand.
We've had great support from our investors, especially Ritesh sir.
For instance, we're launching an offline store.
We're starting it at his hotel property, Sunday.
Speaking of sales, earlier, we averaged 15 to 20 lakhs rupees.
But now we've reached 50 to 60 lakh rupees monthly.
We're expanding in Q-commerce,
and if we continue on this trajectory,
we believe we can hit one crore monthly soon.
In terms of capacity,
we've grown from 1,000 units
to 20,000 units.
We've acquired two new warehouses.
One in Deoghar and another in Dehradun.
In Dehradun, we've established a new apiary with 500 bee boxes,
where we're doing some beekeeping.
This has significantly impacted our sales.
All these benefits have been possible because of Shark Tank.
It's interesting to note
that Ritesh sir has even shared his spaces
- with you. - He has been incredibly supportive.
During our first meeting,
he asked how he could help.
And everything we mentioned was implemented.
Ritesh sir has a bond
- like that of a mother and child, - Yes.
- Very nurturing and genuine. - Yes.
In Deoghar, his name carries immense respect.
Coming here has changed everything.
But still, what was the most valuable advice for you?
We were told that adding too many SKUs is not beneficial.
Increasing numbers doesn't benefit.
So, we narrowed it down.
Anupam Sir's advice was what he always says,
'Valuation is vanity, profit is sanity,'
'and cash flow is reality.'
So, we planned to focus on sustainability
in the long term. We aim to sustain the business.
We avoided chasing short-term valuations.
It's been wonderful talking to you.
Your journey is truly inspiring.
From a small town, you've gone global,
showing women
across the country that they too can
start and grow their businesses.
Despite initial setbacks,
you persevered and succeeded.
Your 'can-do' attitude
is something Adani celebrates.
As a gesture, we'd like to present this to you.
[bright music]
- Have you brought your products? - Yes.
We've launched something new.
- Tea masala. - We've also launched this recently.
A2 ghee. This is trending a lot these days. Are you sourcing this?
We've tied up with the farmers
- You've tied up with them. - from our fruit business.
How big is your business now?
If I dedicate time to Q-commerce,
I believe a monthly turnover of one crore isn't far.
When you appeared on Shark Tank, what was it at?
Around 15 to 20 lakhs monthly on average.
- Fifteen lakh rupees? That's five times growth? - Yes.
- It was great meeting you. Greetings, aunt. - Greetings.
[Shark Tank theme]
Welcome to this special segment of Invest Smart with ICICI Direct.
I'm your wealth buddy.
Today we're here to discuss important aspects
of investment
that can help you make informed and confident business decisions.
Let's get started.
Today, we have with us Hardik, Jignesh, and Sachin
- from the brand Foomer. - Yeah!
When you invest,
what are your strategies and expectations?
If we ever make an investment,
we'll analyse the business in detail.
There will be business analytics
that help us
understand it better.
Very nice!
Here on the ICICI Direct app,
You need 1,00,000 rupees,
First, we'd use some of our
past small investments or seek help from
friends and colleagues. I'd ask them
to lend me 70,000, saying I have 30,000 rupees for this investment.
Let me share another option with you.
If you want to build a personal stock market investment,
you can get a funding boost by MTF.
Margin Trading Facility by ICICI Direct.
And it's super quick.
Here's how.
If the stock price increases,
- Amazing! Yeah! - Wow!
[Shark Tank theme]
...who is known to be very picky.
But I beg to differ, I think she's highly intuitive.
She's the Executive Director of Emcure Pharma, Namita Thapar. Hello!
And they've sent us a question.
Today's question is very exciting.
It's sent by Alka Mahajan
from Bhiwani, 43 years old.
...entirely innovative,
you need to conduct animal studies and human trials
for years, which can cost millions of dollars.
But if your product
is reverse-engineered or a replica of an off-patent product,
where there are already many players,
you usually conduct post-market studies.
Here, after the launch,
you can do a small-scale human trial.
Sometimes, if you're making critical process changes,
you may need to do
a pre-launch trial for approval.
But overall, what an innovator must invest in terms of time,
length,
Absolutely! Namita, thank you so much.
I'm sure this helped Ms Alka.
And if you have questions,
choose your favourite Shark, send them in,
we'd be happy to address them!