1
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[theme music playing]

2
00:00:32,960 --> 00:00:34,920
[music playing]

3
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[music playing]

4
00:00:59,440 --> 00:01:01,880
[theme music playing]

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Hello, Sharks! I heard
you were missing me.

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- So, here I am.
- Yes, ma'am.

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- Oh!
- Okay!

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No, actually! I am
becoming a parent.

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Congratulations!

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Thank you! Actually, I am becoming

11
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a plant parent.

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[laughing]

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But let me tell you, I love plants.

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Also, there is a big confusion.

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I am in love with both.

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I am unable to choose
which one to pick.

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And this confusion is often seen
in Shark Tank India.

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Because a few times,
you come across similar businesses.

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Yes!

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The confusion lies in deciding which
businesses to send to you.

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But today, something different
is going to happen.

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Peyush and Kunal, both of you
are new to this, so let me tell you

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that you will solve this confusion
today by yourself.

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Because today,
there will be two pitchers

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One pitcher is quite experienced.

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He is experienced
in this industry.

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The second business is quite
fresh and innovative.

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But before I talk a lot about them,

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let me tell you the rules.

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You have to be good students
right now.

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- Are you ready for the rules?
- Born ready.

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Both the pitches
will come back-to-back.

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Meaning, one after the other.

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They will both get an equal
amount of time to pitch to you.

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00:02:47,680 --> 00:02:50,080
But after 45 minutes,

36
00:02:50,160 --> 00:02:52,040
this buzzer will go off.

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00:02:52,160 --> 00:02:53,840
- [buzzer sounds]
- Whoa!

38
00:02:55,080 --> 00:02:57,760
But this is the most
important thing, Anupam.

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You enjoy talking a lot.

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You make your decision beforehand.

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00:03:02,040 --> 00:03:03,360
So, hold your horses.

42
00:03:03,440 --> 00:03:06,040
Because you can't share
your decision on the spot.

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00:03:06,120 --> 00:03:08,200
Oh my God!

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00:03:08,360 --> 00:03:12,000
You can share your decision
when both pitches are over.

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00:03:12,480 --> 00:03:13,960
Namita, your expertise

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- will come into play only after
both pitches are completed. - Done!

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00:03:17,240 --> 00:03:19,160
And when it comes to investment,

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that's completely your decision.

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00:03:21,040 --> 00:03:23,840
It's up to you to invest or not.

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Whether you want to invest in both
or just one business

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00:03:26,320 --> 00:03:27,720
is up to you.

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00:03:28,280 --> 00:03:30,720
Are you ready to meet
your two special pitchers?

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00:03:30,840 --> 00:03:32,040
- Bring it on!
- Bring them on.

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00:03:32,080 --> 00:03:34,080
All right, let's have
the two businesses here.

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[theme music playing]

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[music playing]

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Hi, Sharks. I am Annu
from Nurturing Green.

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00:04:00,120 --> 00:04:01,720
Hi, Sharks! I am Agam.

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00:04:01,800 --> 00:04:04,840
Hi, Sharks! I am Saksham.
We are the founders of Kyari.

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00:04:08,160 --> 00:04:10,720
I had made a promise that
I was going to be very fair.

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00:04:11,080 --> 00:04:12,720
So, we will choose

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which pitcher will go first
by tossing.

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Oh! You are leaving it
to luck and destiny.

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00:04:18,840 --> 00:04:21,960
Absolutely! It's written in
the stars. We will toss.

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00:04:22,080 --> 00:04:24,720
The one who wins the toss
will pitch first.

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00:04:24,800 --> 00:04:25,800
- Sure.
- Yeah?

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00:04:25,880 --> 00:04:26,920
- Fair?
- Fair.

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00:04:27,000 --> 00:04:28,320
- Who's going to call it?
- We'll do it.

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00:04:28,360 --> 00:04:29,360
- Okay! Ready?
- Yeah!

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00:04:29,640 --> 00:04:31,440
Sure! Tails!

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00:04:33,520 --> 00:04:36,360
- It is heads!
- Heads.

72
00:04:36,440 --> 00:04:37,560
Sharks, it's 'heads'.

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00:04:37,640 --> 00:04:40,920
This means Nurturing Green
will go first.

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00:04:41,240 --> 00:04:44,160
- And Team Kyari, let's water
the plants. Take them. - Sure.

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00:04:44,600 --> 00:04:45,480
We'll meet you soon.

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00:04:45,560 --> 00:04:47,240
- See you! Best of luck!
- Best of luck.

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00:04:47,320 --> 00:04:48,440
Thank you!

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00:04:58,360 --> 00:05:02,240
I am the founder, CEO, and
plant doctor of Nurturing Green.

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Before I start my pitch,

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- I want to give you a small gift.
- Oh!

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00:05:06,920 --> 00:05:07,760
Oh!

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00:05:07,800 --> 00:05:09,040
- Oh, nice.
- Thank you!

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00:05:09,560 --> 00:05:10,520
- God, I thought...
- Oh, no!

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00:05:10,600 --> 00:05:13,160
As a small token
of love and gratitude.

85
00:05:13,240 --> 00:05:15,880
- Huh?
- From me and all the Indians

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00:05:16,120 --> 00:05:19,240
you inspired to dream.

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They are bad.

88
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- Is it?
- They are withered.

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Oh! I am really sorry, Sharks.

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We don't want it.
Take it back.

91
00:05:30,240 --> 00:05:33,600
A similar event unfolded
in my life in the summer of 2009.

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I was studying in Austria.

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I gave a small bouquet to my mom.

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00:05:38,400 --> 00:05:40,320
For some reason, I couldn't
call her that day.

95
00:05:40,400 --> 00:05:44,280
And the next day, when I called
to ask how she liked the bouquet.

96
00:05:44,600 --> 00:05:46,560
And surprisingly, she told me,

97
00:05:46,640 --> 00:05:48,480
'Son, I threw it away.'

98
00:05:49,920 --> 00:05:53,040
And that is where it all started.

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I returned to India
and started Nurturing Green

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00:05:56,120 --> 00:05:58,040
with a small and simple idea.

101
00:05:58,120 --> 00:06:01,200
That instead of gifting a bouquet
that dies in a day,

102
00:06:01,520 --> 00:06:03,280
how about you gift a life?

103
00:06:03,440 --> 00:06:06,000
How about you gift a plant?

104
00:06:08,600 --> 00:06:13,440
In 2010, I started Nurturing Green
when I was 23.

105
00:06:22,360 --> 00:06:25,760
Our plants are produced
using state-of-the-art technology

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00:06:25,880 --> 00:06:27,520
through tissue culture.

107
00:06:40,240 --> 00:06:41,880
We also provide

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00:06:41,960 --> 00:06:43,760
personalised plant parenting

109
00:06:43,880 --> 00:06:46,920
through WhatsApp and AI...

110
00:06:57,560 --> 00:07:02,880
We are not just organising
and streamlining

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00:07:03,000 --> 00:07:05,600
the Rs. 1.2 lakh crores
unorganised gardening category,

112
00:07:05,680 --> 00:07:09,800
in fact, we are bringing the
world's largest hobby, gardening,

113
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- into the homes of millions
of Indians. - All right!

114
00:07:12,840 --> 00:07:17,360
So, Sharks! My ask is Rs. 1 crore
for 1% equity.

115
00:07:17,440 --> 00:07:18,480
Oh!

116
00:07:18,560 --> 00:07:20,120
So, Sharks!

117
00:07:20,320 --> 00:07:23,720
Are you ready to go green
with Nurturing Green?

118
00:07:25,800 --> 00:07:27,400
Sharks, before we start,

119
00:07:27,640 --> 00:07:31,760
may I give you an actual gift
from Nurturing Green and me?

120
00:07:31,960 --> 00:07:33,400
- Absolutely!
- It better be good

121
00:07:33,480 --> 00:07:34,600
- and not this.
- Okay!

122
00:07:35,040 --> 00:07:36,440
Yes! Kunal!

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00:07:36,960 --> 00:07:38,280
- How are you, Annu?
- Good!

124
00:07:38,360 --> 00:07:39,560
- How are you?
- Good!

125
00:07:39,640 --> 00:07:42,200
So, that plant is for Rs. 99.

126
00:07:42,280 --> 00:07:45,200
- Do you and Kunal know each other?
- Yes.

127
00:07:45,280 --> 00:07:46,400
Okay! I thought so.

128
00:07:46,480 --> 00:07:49,120
So, these are our plants.
These are from our Care Category.

129
00:07:49,200 --> 00:07:51,560
- What is this?
- Nice! This is pretty.

130
00:07:51,680 --> 00:07:53,760
That's the new range
we launched for Rs. 99.

131
00:07:53,840 --> 00:07:54,920
- So, Shark...
- Thank you!

132
00:07:55,000 --> 00:07:57,680
- Peyush, this is plant doctor.
- Very beautiful.

133
00:08:00,240 --> 00:08:03,520
One thing I love is the packaging.

134
00:08:10,720 --> 00:08:14,360
Only good founders do that.

135
00:08:14,840 --> 00:08:18,160
- I met Annu when he started.
- Yes.

136
00:08:18,240 --> 00:08:21,080
We met once in Cyber City
around 2010.

137
00:08:21,160 --> 00:08:22,000
- Oh, wow!
- Yes.

138
00:08:22,080 --> 00:08:23,120
You have a sharp memory.

139
00:08:23,320 --> 00:08:25,400
One thing I like about you

140
00:08:29,720 --> 00:08:31,480
And I read all of them.

141
00:08:32,040 --> 00:08:34,320
Okay, Mr. Annu from Lucknow.

142
00:08:34,400 --> 00:08:37,200
Welcome to Shark Tank Match Off.

143
00:08:37,400 --> 00:08:38,760
I was happy to hear your pitch.

144
00:08:38,880 --> 00:08:41,360
You said you started this in 2010.

145
00:08:42,720 --> 00:08:44,360
When you've witnessed
such a long journey,

146
00:08:50,280 --> 00:08:52,440
- True. - So, that's why I can
really relate to you.

147
00:08:52,520 --> 00:08:55,640
Could you please share
more about your education?

148
00:08:55,720 --> 00:08:57,680
Where did you study from

149
00:08:57,760 --> 00:09:00,800
and where did you
learn about all this?

150
00:09:00,880 --> 00:09:02,640
You mentioned your motivation
behind this.

151
00:09:03,320 --> 00:09:05,520
But where did you study this?

152
00:09:06,040 --> 00:09:08,720
I was born in Lucknow.

153
00:09:08,800 --> 00:09:10,680
Everyone in my family
is an entrepreneur.

154
00:09:10,800 --> 00:09:12,240
But everyone is
a first-generation entrepreneur.

155
00:09:12,280 --> 00:09:15,280
Someone rejoined their dad's
business. I don't know why.

156
00:09:15,400 --> 00:09:17,000
I didn't because

157
00:09:17,120 --> 00:09:19,760
our ideologies don't match.

158
00:09:19,880 --> 00:09:22,080
I was born in Lucknow and
I completed my graduation there.

159
00:09:22,080 --> 00:09:23,840
After that, I got a chance
to do MBA.

160
00:09:28,400 --> 00:09:31,920
There was a recession in 2009,
so there were no jobs.

161
00:09:32,000 --> 00:09:34,840
An opportunity came
my way to participate

162
00:09:34,960 --> 00:09:37,200
in a global business
program in Austria.

163
00:09:37,280 --> 00:09:39,320
I saw how the world works there

164
00:09:39,400 --> 00:09:42,000
in ten months.

165
00:09:42,080 --> 00:09:43,640
I realise how narrow
my perspective was.

166
00:09:43,720 --> 00:09:45,520
Over there, I had many ideas.

167
00:09:45,600 --> 00:09:47,080
Of course, if I hadn't been there,

168
00:09:47,160 --> 00:09:48,440
I wouldn't have gifted
a bouquet to my mom.

169
00:09:48,440 --> 00:09:50,120
And I might not have
been on Shark Tank today.

170
00:09:50,160 --> 00:09:53,840
After that, I worked for two months
in Austria.

171
00:09:53,920 --> 00:09:57,240
That's my only experience.
Since then, I've been running this

172
00:09:57,320 --> 00:09:58,320
for the last 14 years.

173
00:09:58,440 --> 00:10:00,240
- Did you say Austria or Australia?
- Austria.

174
00:10:00,280 --> 00:10:01,560
- Austria!
- Yes.

175
00:10:01,800 --> 00:10:03,760
God and Google know everything,

176
00:10:03,880 --> 00:10:05,880
that's where I got
my knowledge from.

177
00:10:06,360 --> 00:10:09,640
- Now, I am familiar with the
chromosomes of every plant. - Wow!

178
00:10:09,720 --> 00:10:11,480
You've been in the business
for 14 years,

179
00:10:11,560 --> 00:10:13,680
it must've evolved.

180
00:10:13,840 --> 00:10:15,400
Currently, what are
the main categories

181
00:10:15,520 --> 00:10:17,280
you play with?

182
00:10:17,360 --> 00:10:20,400
Sir, we started with
the Gifting Category.

183
00:10:30,000 --> 00:10:32,280
- That they have to gift a bouquet
or plant the next day.- Right!

184
00:10:32,320 --> 00:10:35,840
If you can do that
as a supply chain business,

185
00:10:35,920 --> 00:10:37,200
you win the game.

186
00:10:37,280 --> 00:10:40,160
So, back then we
slowed down gifting.

187
00:10:40,240 --> 00:10:42,960
Because we realised that we
don't have a supply chain.

188
00:10:43,680 --> 00:10:45,160
Since the arrival of Qcom,

189
00:10:45,240 --> 00:10:47,560
this has completely taken a U-turn.

190
00:10:47,680 --> 00:10:49,360
So now, while sitting here,

191
00:10:59,920 --> 00:11:01,880
Mostly indoor plants.
That's a big category.

192
00:11:01,960 --> 00:11:04,800
We do this with our partners like
Home Centre,

193
00:11:04,880 --> 00:11:07,120
HomeStop and others.

194
00:11:07,200 --> 00:11:09,240
It is in marketplaces too.

195
00:11:19,320 --> 00:11:20,600
Nowadays, I've noticed

196
00:11:20,720 --> 00:11:22,080
that they give the contract...

197
00:11:25,480 --> 00:11:26,760
That is landscaping.

198
00:11:26,880 --> 00:11:28,800
Landscaping service.

199
00:11:28,880 --> 00:11:31,880
Yes, that is a landscaping service.
You rent a plant.

200
00:11:31,960 --> 00:11:34,280
- Yes!
- In offices,

201
00:11:34,360 --> 00:11:35,720
you can tell us and we will

202
00:11:35,800 --> 00:11:37,040
- install plants.
- Do you manage everything?

203
00:11:37,040 --> 00:11:38,320
- Now...
- Do you do that?

204
00:11:38,440 --> 00:11:40,600
- Do you do that?
- We started landscaping in 2017

205
00:11:40,720 --> 00:11:41,840
and discontinued it in 2019.

206
00:11:45,800 --> 00:11:49,000
Annu, the categories you picked,

207
00:11:49,080 --> 00:11:52,280
such as Gifting, Home Decor
and Home Gardening.

208
00:11:52,440 --> 00:11:54,000
Why is this the sequence?

209
00:11:54,120 --> 00:11:56,880
Is there a specific reason for
choosing home gardening in the end,

210
00:11:56,960 --> 00:11:59,880
considering there are a few
companies growing in this sector

211
00:11:59,960 --> 00:12:01,560
- in India?
- Yes.

212
00:12:01,640 --> 00:12:04,800
There's a company in the US that has
grown significantly, called Sunday.

213
00:12:05,640 --> 00:12:07,600
You have been
in this space for 14 years,

214
00:12:07,680 --> 00:12:08,840
you have a deeper understanding.

215
00:12:08,880 --> 00:12:10,400
You also have a brand.

216
00:12:10,680 --> 00:12:12,440
Why is this your sequence?

217
00:12:12,520 --> 00:12:16,200
Because I got this idea from a gift,
I started with the Gifting Category.

218
00:12:16,680 --> 00:12:20,080
The next idea was
to bring plants home.

219
00:12:20,200 --> 00:12:23,240
So, we started plant decor.

220
00:12:23,320 --> 00:12:24,520
Gradually, we went on with it.

221
00:12:24,600 --> 00:12:26,760
For the first 4-5 years...
I was 23.

222
00:12:26,840 --> 00:12:30,000
I didn't know much about
the business or category.

223
00:12:30,120 --> 00:12:32,320
It took me 4-5 years
to understand it.

224
00:12:32,400 --> 00:12:36,080
If you could replay
the last 14 years,

225
00:12:36,200 --> 00:12:38,960
which category would you
have focussed the most on?

226
00:12:39,040 --> 00:12:40,960
- Home gardening.
- I thought so.

227
00:12:41,440 --> 00:12:45,120
Is there a distinction between you
and others in the same business?

228
00:12:45,200 --> 00:12:48,560
Our biggest USP is our quality.

229
00:12:49,240 --> 00:12:52,320
We learnt that in the span
of 13-14 years.

230
00:12:52,400 --> 00:12:54,400
And it takes that long
to learn everything.

231
00:12:54,480 --> 00:12:56,000
What did you learn in this category?

232
00:12:56,080 --> 00:12:59,240
All our plants are grown
in a tissue culture lab.

233
00:12:59,320 --> 00:13:02,040
- That is your lab.
- The lab belongs to our partners

234
00:13:02,120 --> 00:13:03,640
- and we have a contract with them.
- Okay!

235
00:13:03,680 --> 00:13:06,920
These plants are cultivated in
70 acres of controlled polyhouses

236
00:13:07,000 --> 00:13:09,200
and grow in four cities.

237
00:13:16,080 --> 00:13:19,520
So, we already know with
a 60%-70% possibility...

238
00:13:19,600 --> 00:13:21,120
But these polyhouses
are not owned by you.

239
00:13:21,120 --> 00:13:23,240
They are not. We don't invest in it.

240
00:13:23,320 --> 00:13:27,520
But we have many partners who
are willing to take it to 700 acres.

241
00:13:27,600 --> 00:13:30,720
After that, we have eight steps
of quality checks.

242
00:13:30,800 --> 00:13:34,560
For example, we count the leaves
of our Syngonium.

243
00:13:35,000 --> 00:13:37,280
If we say that we
will give 25 leaves,

244
00:13:37,360 --> 00:13:38,960
we keep our word.

245
00:13:39,200 --> 00:13:40,640
Our second USP is that

246
00:13:40,720 --> 00:13:42,360
through WhatsApp and AI,

247
00:13:42,440 --> 00:13:44,920
we started the plant parenting
journey.

248
00:13:45,080 --> 00:13:46,560
If you scan it,

249
00:13:46,640 --> 00:13:48,520
it will take you to WhatsApp

250
00:13:48,640 --> 00:13:50,320
and show you personalised videos
and audio.

251
00:13:56,600 --> 00:13:58,080
- Yes! We...
- How does that work?

252
00:13:58,160 --> 00:14:01,160
We also realised that
people's plants die.

253
00:14:01,240 --> 00:14:04,920
And once that happens, they
don't continue with gardening.

254
00:14:05,040 --> 00:14:06,360
Our idea was that,

255
00:14:06,440 --> 00:14:07,760
if we aim for long-term value

256
00:14:07,880 --> 00:14:09,400
and want to generate revenue
from customers,

257
00:14:09,440 --> 00:14:12,240
we need to give them a little push

258
00:14:12,320 --> 00:14:13,640
to get them back into gardening.

259
00:14:13,760 --> 00:14:17,120
Even if you come to us
after 20 years, we will offer

260
00:14:17,200 --> 00:14:19,640
a 50% replacement for your plant.

261
00:14:30,440 --> 00:14:33,760
Namita, would you purchase an iPhone

262
00:14:33,840 --> 00:14:38,720
without first knowing
its specifications?

263
00:14:38,800 --> 00:14:40,080
Ouch!

264
00:14:41,120 --> 00:14:42,120
Irrelevant!

265
00:14:43,600 --> 00:14:45,280
For the first time,
I agree with Namita.

266
00:14:45,360 --> 00:14:49,280
- I believe the iPhone example is
unrelated and out of context. - Yes.

267
00:14:49,360 --> 00:14:50,360
Okay!

268
00:14:51,160 --> 00:14:54,160
- Because the word 'AI'
has been used a few times. - Yes.

269
00:14:54,360 --> 00:14:57,320
What about this is AI?

270
00:14:58,320 --> 00:15:01,800
In the last three years, we've
made more than 200 videos.

271
00:15:07,560 --> 00:15:09,680
Once you send a message,

272
00:15:09,760 --> 00:15:11,840
it will start

273
00:15:11,920 --> 00:15:14,000
giving you different content.

274
00:15:14,080 --> 00:15:16,960
About how much to water and should
it be kept indoors or outdoors.

275
00:15:17,240 --> 00:15:20,560
It will answer your questions.

276
00:15:20,640 --> 00:15:22,880
You've used a chatbot
from a third party.

277
00:15:24,040 --> 00:15:24,840
Yes.

278
00:15:24,960 --> 00:15:29,400
I think 'AI' is over-positioning.

279
00:15:30,920 --> 00:15:33,240
How many monthly
active users do you have

280
00:15:39,120 --> 00:15:40,000
Let's go to sales.

281
00:15:40,080 --> 00:15:43,000
I'll start from last month.
Our customer sales is Rs. 4 crores.

282
00:15:43,080 --> 00:15:44,160
Whoa!

283
00:15:45,600 --> 00:15:46,640
Net sales.

284
00:15:46,720 --> 00:15:49,840
Our net sales is Rs. 2.53 crores.

285
00:15:52,360 --> 00:15:54,120
We will at least make
Rs. 28 crores.

286
00:15:54,200 --> 00:15:56,040
Our target is Rs. 35 crores.

287
00:16:11,880 --> 00:16:13,560
We've launched new categories.

288
00:16:13,640 --> 00:16:15,600
- Quick commerce?
- We launched in quick commerce.

289
00:16:18,320 --> 00:16:22,640
About 30% of our overall share
comes from quick commerce.

290
00:16:34,320 --> 00:16:38,000
Also, 58% is online.

291
00:16:38,080 --> 00:16:40,360
What is modern trade? Sorry!
Reliance?

292
00:16:40,480 --> 00:16:42,560
Home Centres, Reliance, et cetera.

293
00:16:42,640 --> 00:16:44,840
And what percentage of business
is gardening?

294
00:16:45,200 --> 00:16:46,720
It is quite less. It's 1%.

295
00:16:46,800 --> 00:16:47,880
We are only making
Rs. 10-Rs. 15 lakhs.

296
00:16:47,920 --> 00:16:49,720
So, 99% is non-gardening business.

297
00:16:55,360 --> 00:16:57,000
You didn't tell us a lot about that.

298
00:16:57,080 --> 00:16:59,160
In which direction will you take it?

299
00:16:59,520 --> 00:17:01,880
A lot of gardening products
that we've launched

300
00:17:01,960 --> 00:17:04,920
is because we realised that a lot
of people used to come and ask us...

301
00:17:05,040 --> 00:17:06,560
How many SKUs do
you have in gardening?

302
00:17:06,640 --> 00:17:08,160
We launched a total of 12 SKUs.

303
00:17:08,360 --> 00:17:11,720
And what percentage of gardening
will your sales be in three years?

304
00:17:11,840 --> 00:17:13,880
- Gardening products.
- More than 50%.

305
00:17:14,160 --> 00:17:16,120
- Okay!
- Have you raised funds recently?

306
00:17:16,200 --> 00:17:18,240
We made a small angel investment

307
00:17:18,320 --> 00:17:21,080
with Vijay Shekhar Sharma,
the founder of Paytm.

308
00:17:21,200 --> 00:17:24,120
He joined us in 2019.

309
00:17:24,200 --> 00:17:25,400
Explain the cap table.

310
00:17:25,520 --> 00:17:27,800
I have approximately 68%.

311
00:17:28,160 --> 00:17:29,760
8% family.

312
00:17:29,840 --> 00:17:32,480
22% are friends
who are also investors.

313
00:17:32,600 --> 00:17:34,400
They gave me the first cheque.

314
00:17:34,480 --> 00:17:38,000
2% is Vijay Shekhar Sharma
and Nangias.

315
00:17:38,080 --> 00:17:40,320
They invested in 2019.

316
00:17:40,400 --> 00:17:42,600
How much did Vijay invest
and at what valuation?

317
00:17:42,720 --> 00:17:44,960
Rs. 37.5 crores pre-money.

318
00:17:45,040 --> 00:17:47,240
- And how much did he invest?
- 50 lakhs.

319
00:17:47,320 --> 00:17:48,920
- After that, you
didn't do any rounds. - No!

320
00:17:48,960 --> 00:17:50,760
Are you the only player?

321
00:17:50,840 --> 00:17:52,240
No, there are more players now.

322
00:17:52,320 --> 00:17:54,320
- There is Ugaoo in Pune.
- Yes, Ugaoo.

323
00:17:54,400 --> 00:17:56,560
Ugaoo has recently raised
Rs. 50 crores in funding.

324
00:17:56,640 --> 00:17:58,920
- Rs. 47 crores.
- Rs. 47 crores in funding.

325
00:17:59,000 --> 00:18:01,400
How did that make you feel?
You've been doing this for 14 years

326
00:18:01,440 --> 00:18:03,080
and a new player got funded.

327
00:18:03,200 --> 00:18:06,600
I mean, how did that feel?
Why do you think they got funded?

328
00:18:06,680 --> 00:18:10,640
I was clear from the beginning
that I wanted to raise funds.

329
00:18:10,920 --> 00:18:13,160
But I want to grow sustainably.

330
00:18:13,440 --> 00:18:16,480
I'm not obsessed
with creating a unicorn.

331
00:18:16,560 --> 00:18:18,360
But I'm passionate about
building an Indicorn.

332
00:18:23,800 --> 00:18:25,480
- Of course!
- Okay!

333
00:18:25,560 --> 00:18:27,720
Now that you mentioned loss,
tell me about the bottom line.

334
00:18:27,760 --> 00:18:30,800
Sure! Last year, our EBITDA was
Rs. 28 lakhs.

335
00:18:31,120 --> 00:18:32,960
And we have always been
a profitable business

336
00:18:33,040 --> 00:18:35,160
until now, except for
when there was COVID.

337
00:18:35,280 --> 00:18:37,520
- That's amazing. - Even in the
future, we want to be profitable.

338
00:18:37,520 --> 00:18:39,640
This year, you've made Rs. 17 crores
until now.

339
00:18:39,720 --> 00:18:41,160
- Rs. 17 crores.
- How much profit did you make?

340
00:18:41,200 --> 00:18:42,520
It's approximately 3%-5%.

341
00:18:42,600 --> 00:18:44,120
Explain the unit economics.

342
00:18:44,200 --> 00:18:46,960
If our product is for Rs. 100
excluding GST,

343
00:18:47,040 --> 00:18:49,480
Rs. 30 is our product cost.

344
00:18:49,600 --> 00:18:53,080
Rs. 31 is our trade
commission and margin.

345
00:18:53,160 --> 00:18:55,680
Advertisement is around 9%.

346
00:18:55,760 --> 00:18:57,760
Our logistics is 5%.

347
00:18:57,840 --> 00:19:00,760
Our salaries are around Rs. 17.

348
00:19:00,840 --> 00:19:02,440
That is a lot now.

349
00:19:02,880 --> 00:19:06,600
We also have miscellaneous.
Our net margin comes to about 3-5%.

350
00:19:06,680 --> 00:19:07,880
Have you built a large team

351
00:19:07,920 --> 00:19:09,760
- that accounts for 17%
of the expenses? - Yes.

352
00:19:09,960 --> 00:19:12,120
My first angel investor

353
00:19:12,200 --> 00:19:14,600
and my life investor
was my girlfriend.

354
00:19:14,680 --> 00:19:16,000
She is my wife now.

355
00:19:16,120 --> 00:19:18,200
Currently, she is
also the co-founder.

356
00:19:18,320 --> 00:19:20,360
So, she just came on board.

357
00:19:20,480 --> 00:19:22,000
We've put together
a leadership board.

358
00:19:22,120 --> 00:19:24,400
We have a leadership team
of 7-8 people.

359
00:19:29,840 --> 00:19:31,200
How much do you pay the CFO?

360
00:19:49,440 --> 00:19:51,200
As far as gifting is concerned,
I get it.

361
00:19:51,280 --> 00:19:53,800
Packing and all, they
play a very important role.

362
00:19:54,080 --> 00:19:55,840
But when it comes to home gardening,

363
00:19:56,080 --> 00:19:59,080
your biggest competition
is local gardeners.

364
00:19:59,160 --> 00:20:00,560
- True.
- And that will be the case.

365
00:20:00,600 --> 00:20:01,480
I agree.

366
00:20:01,560 --> 00:20:03,720
You are saying that the
business makes 3%-5%.

367
00:20:03,800 --> 00:20:06,200
As more money flows in
and competition increases,

368
00:20:06,280 --> 00:20:07,200
this business will lose its value.

369
00:20:07,280 --> 00:20:08,400
- No, that is not true.
- What...

370
00:20:08,400 --> 00:20:10,560
Where will the margins come from?

371
00:20:10,720 --> 00:20:12,440
Where will the scale come from?
That is not clear.

372
00:20:12,480 --> 00:20:13,520
Let me explain one by one.

373
00:20:13,560 --> 00:20:15,480
- Okay! - You mentioned
the business makes 3%-5%.

374
00:20:15,560 --> 00:20:16,840
- That is not true.
- That's what you told me.

375
00:20:16,840 --> 00:20:20,440
It is currently. Because our
salaries take up 17%.

376
00:20:20,680 --> 00:20:23,880
I will easily cap it
at 10% by next year.

377
00:20:23,960 --> 00:20:25,720
Out of that, 7%-8%
will come from here.

378
00:20:25,800 --> 00:20:27,720
I know how to make it 15%.

379
00:20:27,800 --> 00:20:28,800
And I will do that.

380
00:20:28,880 --> 00:20:30,800
At this stage, I've intentionally
decided

381
00:20:30,880 --> 00:20:34,000
to bring in talented people,
so we've invested in them.

382
00:20:34,200 --> 00:20:37,400
I don't know, but I think
Kyari doesn't have a CFO

383
00:20:37,640 --> 00:20:38,720
and COO.

384
00:20:38,800 --> 00:20:40,600
- No! - Just those
two boys are running it.

385
00:20:40,680 --> 00:20:42,520
- Yes.
- You are also in the startup mode.

386
00:20:42,600 --> 00:20:45,600
That is a huge team
with CEO, COO and CFO,

387
00:20:45,680 --> 00:20:48,160
all of whom have high salaries.

388
00:20:48,280 --> 00:20:50,200
Do you think it makes sense?
Does it justify

389
00:20:50,280 --> 00:20:53,360
what you are doing?
How do you sleep well at night?

390
00:20:53,480 --> 00:20:56,720
I believe now is the right time
to build that team.

391
00:20:56,800 --> 00:21:00,000
- Because this team
will help us grow. - Got it!

392
00:21:00,080 --> 00:21:03,240
And how many employees have been
working for more than five years?

393
00:21:03,320 --> 00:21:04,800
We have a total of 200 employees.

394
00:21:04,880 --> 00:21:06,040
- 200 people?
- In corporate...

395
00:21:06,080 --> 00:21:07,680
200 includes are labourers

396
00:21:07,760 --> 00:21:10,320
- and CCS who are in stores.
- Okay.

397
00:21:10,400 --> 00:21:12,400
45 employees in corporate.

398
00:21:12,520 --> 00:21:15,520
We have more than 15-20 people
who have been with us

399
00:21:16,120 --> 00:21:17,120
for more than 5 years.

400
00:21:17,200 --> 00:21:19,520
Those who are in stores,
are they on a payroll?

401
00:21:19,640 --> 00:21:21,760
- Yes, they are.
- How many are in store?

402
00:21:21,880 --> 00:21:23,400
200 minus 45.

403
00:21:23,480 --> 00:21:24,960
We have around 150 CCS

404
00:21:25,080 --> 00:21:27,720
and labourers on the farm.

405
00:21:27,800 --> 00:21:29,920
How much revenue do
stores like HomeStop bring in

406
00:21:30,000 --> 00:21:32,640
to justify having
someone in stores?

407
00:21:32,760 --> 00:21:33,960
We have a clear business.

408
00:21:34,080 --> 00:21:37,000
If the sales are below
Rs. 2.5 lakhs, we don't need anyone.

409
00:21:37,080 --> 00:21:38,400
- Okay!
- It's on a sharing basis.

410
00:21:38,400 --> 00:21:40,360
Between Rs. 2.5 lakhs-Rs. 5 lakhs...

411
00:21:40,520 --> 00:21:43,240
- Once it reaches Rs. 5 lakhs, we
bring in one more person. - Okay.

412
00:21:43,320 --> 00:21:45,560
And when it's Rs. 10 lakhs,
we bring in the third person.

413
00:21:45,680 --> 00:21:48,280
If the revenue is below Rs. 50,000,
we leave.

414
00:21:49,040 --> 00:21:52,480
What will your employees say
about you if we ask about you?

415
00:21:55,200 --> 00:21:59,720
If you ask them, they will say,
'He is mean.'

416
00:21:59,800 --> 00:22:02,280
'He scolds us, but at the end,
when we think about it, '

417
00:22:02,480 --> 00:22:04,480
'we realise he was right.'

418
00:22:04,560 --> 00:22:06,160
'So we do what he says.'

419
00:22:06,480 --> 00:22:07,400
Tell me something.

420
00:22:07,480 --> 00:22:10,400
Where do you see your company
in 3-5 years?

421
00:22:10,480 --> 00:22:12,520
And how will you get there,
according to you?

422
00:22:12,600 --> 00:22:15,600
We have a vision of Rs. 100 crores
in 2026.

423
00:22:44,840 --> 00:22:46,480
- Kyari.
- They will also be there.

424
00:22:46,560 --> 00:22:47,840
I agree. And...

425
00:22:47,920 --> 00:22:50,840
How will you reach Rs. 100 crores
before them?

426
00:22:51,840 --> 00:22:56,160
The lawn and garden category
is worth Rs. 1.2 lakh crores.

427
00:22:56,240 --> 00:22:58,320
- Ten players like me
will come and go. - Yeah.

428
00:22:58,440 --> 00:23:00,160
Even then everyone will make money.

429
00:23:00,240 --> 00:23:01,600
There is enough room for everybody.

430
00:23:01,640 --> 00:23:03,120
And how many are unbranded?

431
00:23:03,200 --> 00:23:05,800
- Currently, 99% are unbranded.
- They are unbranded.

432
00:23:05,920 --> 00:23:07,960
- In the end, everyone
is selling plants. - Yes.

433
00:23:08,080 --> 00:23:09,920
What is the differentiator?

434
00:23:10,000 --> 00:23:12,800
I believe I made one thing
that can't be copied.

435
00:23:12,880 --> 00:23:15,440
And that is grit and perseverance
in our culture.

436
00:23:15,520 --> 00:23:18,520
Annu, this is probably
not the best answer

437
00:23:18,600 --> 00:23:20,000
that an investor wants to hear.

438
00:23:21,480 --> 00:23:23,720
In a way, many founders

439
00:23:23,800 --> 00:23:26,440
claim that they have
perseverance and grit.

440
00:23:26,520 --> 00:23:28,080
But as an investor,

441
00:23:28,160 --> 00:23:30,440
we focus on the moat
within the product,

442
00:24:00,920 --> 00:24:02,520
Because it's alive.

443
00:24:03,520 --> 00:24:05,440
There is a company called Kyari.

444
00:24:05,520 --> 00:24:06,680
Did you hear about them earlier?

445
00:24:06,680 --> 00:24:09,880
Of course! You know
who your competitors are.

446
00:24:09,960 --> 00:24:12,080
What is the difference
between both of you

447
00:24:12,200 --> 00:24:14,280
in terms of business model
and numbers?

448
00:24:14,360 --> 00:24:17,560
It takes 5-7 years to
make a supply chain.

449
00:24:18,640 --> 00:24:21,040
Building partnerships
isn't that simple.

450
00:24:21,120 --> 00:24:24,120
Understanding this product
knowledge isn't easy either.

451
00:24:25,120 --> 00:24:26,760
If you just buy plants
from the market

452
00:24:26,840 --> 00:24:29,560
and show them, they'll perish
at the customer's end.

453
00:24:30,160 --> 00:24:32,120
In 14 years, I've come across
8-9 businesses

454
00:24:32,240 --> 00:24:33,600
that came and left.

455
00:24:33,680 --> 00:24:36,320
Because they thought they
could buy from nurseries,

456
00:24:36,400 --> 00:24:38,160
put their brand's name
and sell them.

457
00:24:38,240 --> 00:24:41,120
What's the pricing comparison
between the two of you?

458
00:24:41,200 --> 00:24:43,800
We start from Rs. 99.

459
00:24:43,880 --> 00:24:45,880
And we proudly say

460
00:24:45,960 --> 00:24:48,520
that we are L1 in every category
and every product.

461
00:24:48,600 --> 00:24:50,720
It starts from Rs. 99
and goes up to?

462
00:24:50,800 --> 00:24:52,200
We go up to Rs. 4,999.

463
00:24:52,280 --> 00:24:54,840
And how do you justify
a Rs. 100 crores valuation

464
00:24:54,920 --> 00:24:56,960
- with a business like that?
- The revenue is Rs. 28 crores.

465
00:24:57,000 --> 00:24:58,520
Our growth is 100%.

466
00:24:58,600 --> 00:25:00,200
4% is the average

467
00:25:00,280 --> 00:25:02,920
if you take the run rate at 4x.

468
00:25:10,800 --> 00:25:14,120
...who have expressed
their ability to scale with us.

469
00:25:14,200 --> 00:25:16,040
But the warehouses aren't in place.

470
00:25:16,120 --> 00:25:18,160
This money needs to
go into the warehouse

471
00:25:18,400 --> 00:25:20,520
as part of the CapEx expansion

472
00:25:20,600 --> 00:25:23,400
and also for marketing.

473
00:25:25,120 --> 00:25:27,240
[buzzer sounds]

474
00:25:28,880 --> 00:25:32,040
- All right! Mr. Annu,
very good pitch. - All right!

475
00:25:32,120 --> 00:25:33,160
Thank you so much.

476
00:25:33,320 --> 00:25:36,360
As you know, we will
meet your competitors

477
00:25:36,440 --> 00:25:37,680
and then we will decide.

478
00:25:37,880 --> 00:25:38,880
- Thank you!
- Thanks a lot, Annu.

479
00:25:38,880 --> 00:25:40,440
- Thanks.
- Thank you so much.

480
00:25:41,760 --> 00:25:44,600
[theme music playing]

481
00:26:02,600 --> 00:26:04,880
Sharks, after Covid,

482
00:26:05,000 --> 00:26:07,040
people, tired of
the concrete jungle

483
00:26:07,160 --> 00:26:11,120
and cooped up during the lockdown,
had just one demand.

484
00:26:11,400 --> 00:26:12,520
Indoor plants!

485
00:26:12,840 --> 00:26:14,240
Everyone wanted to make their space

486
00:26:14,360 --> 00:26:17,480
more aesthetic,
lively, and refreshing.

487
00:26:17,800 --> 00:26:20,680
And now, thanks to Jaggu Dada,

488
00:26:21,000 --> 00:26:23,320
everyone wants
to plant a sapling.

489
00:26:23,880 --> 00:26:24,960
That's true.

490
00:26:25,040 --> 00:26:25,920
Perfect!

491
00:26:26,000 --> 00:26:28,880
Sharks, plants do a lot for us,

492
00:26:28,960 --> 00:26:31,720
but we don't give them
much in return.

493
00:26:31,920 --> 00:26:34,280
We bring them home
and leave them in a corner.

494
00:26:34,360 --> 00:26:38,520
And due to their daily busy
schedule, they forget to water them.

495
00:26:38,640 --> 00:26:40,680
To solve this problem

496
00:26:40,760 --> 00:26:44,760
and to organise the growing
indoor plant market,

497
00:26:44,960 --> 00:26:48,280
we started Kyari 2.5 years ago.

498
00:26:50,520 --> 00:26:52,960
Hello, Sharks! I am Saksham.

499
00:27:22,800 --> 00:27:24,440
...we've strengthened our supply chain

500
00:27:24,560 --> 00:27:26,160
from the ground up.

501
00:27:26,240 --> 00:27:30,960
That's why we're able to ship
more than 200 plants every day.

502
00:27:31,040 --> 00:27:32,560
In the last 2.5 years,

503
00:27:32,640 --> 00:27:35,920
we've served more than
5 lakh customers.

504
00:27:36,320 --> 00:27:38,480
Our vision is to make Kyari

505
00:27:38,560 --> 00:27:41,640
a part of your home decor journey

506
00:27:41,720 --> 00:27:45,960
and make the plant care
experience even better.

507
00:27:46,240 --> 00:27:48,200
To fulfil our vision,

508
00:27:48,320 --> 00:27:50,640
we need your support

509
00:27:50,720 --> 00:27:53,480
and Rs 80 lakhs for 0.8% equity.

510
00:27:53,560 --> 00:27:55,240
- Whoa!
- What?

511
00:27:55,360 --> 00:27:57,200
So, Sharks! Are you ready

512
00:27:57,320 --> 00:27:59,240
to become a plant parent
from a parent?

513
00:28:09,720 --> 00:28:10,800
- We are biological brothers.
- Yes.

514
00:28:10,800 --> 00:28:12,800
- Who is the older brother?
- I am. He is younger.

515
00:28:12,960 --> 00:28:15,280
Tell me about you.
How did this start?

516
00:28:15,360 --> 00:28:18,760
Sharks, I was born and raised
in the small city

517
00:28:18,840 --> 00:28:20,720
of Sagar in Madhya Pradesh.

518
00:28:21,040 --> 00:28:24,160
I ran small businesses
when I was in school.

519
00:28:24,240 --> 00:28:26,280
After 12th grade, I knew

520
00:28:26,400 --> 00:28:28,880
I had to go to college for exposure

521
00:28:29,000 --> 00:28:30,040
and to build a strong network,

522
00:28:30,080 --> 00:28:31,440
while also starting my own business

523
00:28:31,480 --> 00:28:32,760
in 1st & 2nd year of graduation.

524
00:28:32,800 --> 00:28:35,080
I came to Indore in 2017.

525
00:28:39,920 --> 00:28:42,120
And in 2018, in May,

526
00:28:42,240 --> 00:28:45,920
we started our new venture,
Robot Banao.

527
00:28:46,000 --> 00:28:48,480
We were allotting
electronic components.

528
00:28:48,560 --> 00:28:51,440
In around three years, in
2nd, 3rd and 4th year.

529
00:28:51,520 --> 00:28:53,560
We did a business of approximately
Rs. 13 crores.

530
00:28:53,640 --> 00:28:55,360
We were a profitable business.

531
00:29:06,320 --> 00:29:08,840
After Covid, the market

532
00:29:08,920 --> 00:29:11,320
for indoor plants
was growing rapidly.

533
00:29:11,400 --> 00:29:15,760
There were limited people who
were operating in this category.

534
00:29:15,840 --> 00:29:18,080
We thought this category
was a perfect fit for us.

535
00:29:18,160 --> 00:29:19,800
And the first thing we did

536
00:29:19,920 --> 00:29:22,040
was make Amazon our marketplace

537
00:29:22,120 --> 00:29:23,600
and launched our category.

538
00:29:28,240 --> 00:29:31,080
And in 2022, we launched Kyari.

539
00:29:31,240 --> 00:29:33,440
We encountered several
supply chain challenges.

540
00:29:33,560 --> 00:29:35,280
Delivering a live plant

541
00:29:35,360 --> 00:29:39,040
in healthy condition
is not an easy task.

542
00:29:39,120 --> 00:29:41,560
It is a long process to fulfil that.

543
00:29:41,680 --> 00:29:43,720
That is when we understood
the process.

544
00:29:44,240 --> 00:29:47,000
Your friend from Nurturing Green,

545
00:29:47,080 --> 00:29:49,200
- Mr. Annu said that it took him
10-12 years... - Yes.

546
00:29:49,400 --> 00:29:51,160
And it will take around
that time for anyone

547
00:29:51,320 --> 00:29:53,600
to crack the supply chain
and solve related issues.

548
00:29:54,080 --> 00:29:56,360
You said you managed
to do that in just two years.

549
00:29:56,520 --> 00:29:58,280
- In 1.5-2 years, right?
- Yes.

550
00:29:58,440 --> 00:30:00,640
Is this really that big a problem?

551
00:30:00,720 --> 00:30:02,920
Different people are
solving it at different paces.

552
00:30:03,000 --> 00:30:04,960
And everyone is claiming
that it is a big issue.

553
00:30:05,360 --> 00:30:07,160
No, it's a real problem.

554
00:30:07,240 --> 00:30:08,800
Yeah! But it can be easily solved.

555
00:30:08,880 --> 00:30:10,520
Let me explain the problem.

556
00:30:33,120 --> 00:30:36,240
We tied up with nurseries.

557
00:30:36,320 --> 00:30:39,040
- It took them 10 years to set up.
- Hmm!

558
00:30:39,160 --> 00:30:41,600
So, the nursery partners
who were already doing business,

559
00:30:41,680 --> 00:30:43,760
were doing a business
of Rs. 5-Rs.10 lakhs.

560
00:30:43,840 --> 00:30:45,680
We gave them a good volume

561
00:30:45,760 --> 00:30:47,360
and they were interested
in working with us.

562
00:30:47,400 --> 00:30:48,240
Got it. Thanks.

563
00:30:48,320 --> 00:30:49,560
How many partners do you have?

564
00:30:49,640 --> 00:30:50,880
We have three nursery partners.

565
00:30:50,960 --> 00:30:53,240
The inventory and infrastructure
is theirs.

566
00:30:53,320 --> 00:30:56,160
And we have defined
the quality parameters.

567
00:30:56,280 --> 00:30:57,840
That we need so many leaves

568
00:30:57,920 --> 00:30:59,800
- and be bushy.
- Does it have to be 25 leaves?

569
00:30:59,880 --> 00:31:01,000
- Sorry?
- How many leaves?

570
00:31:01,080 --> 00:31:02,600
- 25 leaves?
- No, it depends

571
00:31:02,680 --> 00:31:04,240
- on the plant.
- Okay!

572
00:31:05,400 --> 00:31:07,280
- Let's get to the products.
Please tell us about it. - Sure.

573
00:31:07,320 --> 00:31:08,720
Can you share the products with us?

574
00:31:08,800 --> 00:31:09,920
I'll go with the demo first.

575
00:31:09,960 --> 00:31:11,480
Okay! What does 'Kyari' mean?

576
00:31:11,560 --> 00:31:14,320
In MP and UP's regional language,

577
00:31:14,440 --> 00:31:15,920
'Kyari' means flower bed.

578
00:31:16,000 --> 00:31:17,600
Nice logo, nice brand.

579
00:31:17,720 --> 00:31:19,000
- Yes.
- Thank you!

580
00:31:19,200 --> 00:31:20,560
I'll start with the first product.

581
00:31:20,640 --> 00:31:24,040
We noticed that the biggest problem
with plant parents was

582
00:31:31,480 --> 00:31:34,080
Self-watering planters already
existed in the market.

583
00:31:34,200 --> 00:31:35,680
But no one worked

584
00:31:35,760 --> 00:31:38,680
on its design or
the right amount of water

585
00:31:38,760 --> 00:31:40,440
that should go to each plant.

586
00:31:40,520 --> 00:31:43,920
So, we wondered how much water
the soil would need for a week.

587
00:31:44,040 --> 00:31:46,040
Most indoor plants

588
00:31:46,120 --> 00:31:49,040
require water in a certain
proportion within 7-8 days.

589
00:31:49,120 --> 00:31:50,960
We designed the pot
with that in mind.

590
00:31:51,080 --> 00:31:52,560
According to the soil volume,

591
00:31:52,680 --> 00:31:54,640
that is how much
water it should get.

592
00:32:01,480 --> 00:32:04,600
The reservoir is on the top.

593
00:32:05,280 --> 00:32:06,920
You have to fill the water
from the top.

594
00:32:07,000 --> 00:32:08,640
There are two pots.
One is the inner pot

595
00:32:08,720 --> 00:32:10,160
- and the other one
is the outer pot. - Okay.

596
00:32:10,160 --> 00:32:11,680
There is space
between both the pots.

597
00:32:11,760 --> 00:32:12,960
It's designed in a manner

598
00:32:13,120 --> 00:32:15,160
so that it can hold water
for a week.

599
00:32:21,400 --> 00:32:24,080
- It was already available in
the US and our market. - Okay!

600
00:32:24,160 --> 00:32:26,720
We launched this recently.
That was the first product.

601
00:32:36,680 --> 00:32:38,560
- This is the maximum size we have.
- Which one?

602
00:32:42,120 --> 00:32:44,360
We noticed that we
couldn't solve the problem

603
00:32:44,480 --> 00:32:46,880
of over watering and
under watering for plant parents.

604
00:32:46,960 --> 00:32:48,240
Under watering was fixed,

605
00:32:48,400 --> 00:32:50,520
but... Our main observation was

606
00:32:50,600 --> 00:32:52,880
that housewives see
that there is no water in the pot,

607
00:32:53,040 --> 00:32:54,160
so they refill it with water.

608
00:32:54,200 --> 00:32:55,640
There was something
lacking in the communication.

609
00:32:55,640 --> 00:32:58,080
- So, the problem of
over watering started. - Yes.

610
00:32:58,160 --> 00:32:59,840
And that caused the plants to die.

611
00:32:59,960 --> 00:33:03,920
And then, we recently launched
a product around four months ago.

612
00:33:04,000 --> 00:33:06,280
It's called Hydrate.
It's a water meter.

613
00:33:08,600 --> 00:33:11,920
You have to insert this
in any plant to this level.

614
00:33:17,640 --> 00:33:19,800
...by absorbing water or moisture
from the soil.

615
00:33:31,200 --> 00:33:33,400
We made it. We saw it in Japan.

616
00:33:33,560 --> 00:33:36,400
We have a third product,
which is also quite innovative.

617
00:33:37,240 --> 00:33:38,560
We've seen that

618
00:33:38,640 --> 00:33:40,800
people already have plants.

619
00:33:40,880 --> 00:33:45,040
I am selling a pot
as a solution for them.

620
00:33:45,200 --> 00:33:46,840
Other than that, can
we deliver something that

621
00:33:46,880 --> 00:33:49,760
could turn their existing planter
into a self-watering planter?

622
00:33:49,880 --> 00:33:52,520
So, we launched this product
almost four months back.

623
00:33:52,600 --> 00:33:55,520
And this helps the plant parent

624
00:34:23,440 --> 00:34:25,320
- Yeah!
- When we started Kyari,

625
00:34:25,400 --> 00:34:27,480
we introduced the four-inch planter
you can see here.

626
00:34:39,560 --> 00:34:41,280
It starts from Rs 299

627
00:34:41,400 --> 00:34:42,640
and goes up to Rs. 399.

628
00:34:42,720 --> 00:34:45,360
Depending on the plant variety
the person is shopping.

629
00:34:45,760 --> 00:34:48,840
Last year we decided to start
the NPD process.

630
00:34:48,920 --> 00:34:50,200
All the products you see

631
00:34:50,280 --> 00:34:52,280
were launched recently
in the last 4 months.

632
00:34:52,360 --> 00:34:55,320
If I talk about the revenue
split, 90% of the business

633
00:34:55,400 --> 00:34:57,440
- still comes from
that particular plant. - Oh!

634
00:35:01,680 --> 00:35:03,560
- Oh my! With the logo.
- Nice!

635
00:35:03,640 --> 00:35:05,240
- This one is for you.
- Nice.

636
00:35:05,320 --> 00:35:07,080
It says Snapdeal.

637
00:35:07,160 --> 00:35:08,760
Thank you! Very nice.

638
00:35:08,840 --> 00:35:10,200
- We have the Sugar logo also.
- Nice.

639
00:35:10,240 --> 00:35:12,840
Amazing! I love it.
Thank you!

640
00:35:12,920 --> 00:35:15,280
The water from the
reservoir will flow down, right?

641
00:35:15,360 --> 00:35:16,760
- No! You need to fill the water
at the bottom. - The reservoir

642
00:35:16,760 --> 00:35:18,200
- will go down, won't it?
- No!

643
00:35:18,320 --> 00:35:19,560
You must fill the water
at the bottom.

644
00:35:19,600 --> 00:35:22,000
It will automatically rise
through capillary action.

645
00:35:22,080 --> 00:35:22,960
- And leave it.
- Got it.

646
00:35:23,040 --> 00:35:24,680
- This is your old model, right?
- Yes.

647
00:35:26,240 --> 00:35:28,440
[music playing]

648
00:35:30,240 --> 00:35:31,520
What is the price for this one?

649
00:35:32,080 --> 00:35:33,400
This plant you are holding

650
00:35:33,520 --> 00:35:36,480
costs around Rs. 725
on our website.

651
00:35:36,600 --> 00:35:37,800
And the reservoir one?

652
00:35:37,880 --> 00:35:40,720
The one that Namita is holding
is for Rs. 349.

653
00:35:40,840 --> 00:35:43,400
- This one!
- Your attention to detail

654
00:35:43,480 --> 00:35:45,480
needs to be appreciated.
I can see

655
00:35:45,560 --> 00:35:47,200
- there are rubber supporters
at the bottom. - Thank you!

656
00:35:47,240 --> 00:35:49,120
- Shock absorption. I mean...
- Thank you!

657
00:35:49,280 --> 00:35:51,560
- I guess so that it doesn't
touch the ground. - Yes.

658
00:35:51,640 --> 00:35:53,960
- And there is no noise.
Very nice. - Thank you!

659
00:35:54,080 --> 00:35:55,920
- How much is this for?
- Rs. 299.

660
00:35:56,000 --> 00:35:57,760
And Hydrate and other products?

661
00:35:57,840 --> 00:36:02,160
We are planning to give Hydrate
free of cost with our products.

662
00:36:02,720 --> 00:36:05,720
And what about the products
like compost?

663
00:36:05,840 --> 00:36:07,120
These are fertilisers
for organic purposes.

664
00:36:07,160 --> 00:36:09,920
Exactly! You haven't spoken
about them at all.

665
00:36:21,520 --> 00:36:22,280
Understood.

666
00:36:22,360 --> 00:36:24,520
- Let's get to the numbers.
- Yes, the numbers, please.

667
00:36:24,600 --> 00:36:27,720
So our last month sales
were Rs. 2.63 crores.

668
00:36:27,840 --> 00:36:28,560
[scoffs]

669
00:36:28,640 --> 00:36:30,280
- Tell me the net amount.
- Net of everything.

670
00:36:30,280 --> 00:36:32,600
Considering the first six months
from April...

671
00:36:32,680 --> 00:36:34,640
No, you tell us about
all the seven months.

672
00:36:34,720 --> 00:36:36,760
Our numbers for seven months
are Rs. 10.5 crores.

673
00:36:36,920 --> 00:36:37,840
Okay. Good.

674
00:36:37,920 --> 00:36:39,760
Speaking of financial year

675
00:36:39,840 --> 00:36:41,800
2022-2023,

676
00:36:41,920 --> 00:36:45,480
our sales were Rs. 1.75 crores,

677
00:36:45,600 --> 00:36:47,720
Rs. 9.54 crores in the next year.

678
00:36:47,800 --> 00:36:48,960
- Woah!
- And till date,

679
00:36:49,080 --> 00:36:51,680
our sales have reached
Rs. 10.48 crores.

680
00:36:51,840 --> 00:36:52,680
What is your target?

681
00:36:52,760 --> 00:36:55,600
We will close the current financial
year at approximately Rs.23 crores.

682
00:37:03,840 --> 00:37:05,520
We are not making any profit yet.

683
00:37:07,600 --> 00:37:08,960
In the first year, our loss

684
00:37:39,040 --> 00:37:41,320
The first round of money
was raised in April 2022.

685
00:37:41,400 --> 00:37:42,800
We are family friends.

686
00:37:42,960 --> 00:37:46,560
A person was a part of
our past journey very closely.

687
00:37:46,640 --> 00:37:47,920
So he invested at that time.

688
00:37:48,000 --> 00:37:50,280
And we raised Rs. 2 crores
at that time.

689
00:37:50,400 --> 00:37:52,800
Our valuation was
Rs. 40 crores back then.

690
00:37:53,400 --> 00:37:57,240
We have closed the second round
in the last October.

691
00:37:57,320 --> 00:37:59,560
We raised Rs. 5.4 crores

692
00:38:00,440 --> 00:38:02,280
at a valuation of Rs. 50 crores.

693
00:38:02,360 --> 00:38:04,800
Some of our investors
in the same round

694
00:38:04,880 --> 00:38:06,480
couldn't arrange the funds in time

695
00:38:06,560 --> 00:38:09,440
till the round closed
and hence there was an addition

696
00:38:09,560 --> 00:38:13,320
in March 2024 where we received
Rs. 1.05 crores

697
00:38:13,400 --> 00:38:16,520
on a convertible note

698
00:38:16,600 --> 00:38:18,840
making it a cap of Rs. 70 crores
and the floor being Rs. 40 crores.

699
00:38:18,840 --> 00:38:20,640
[intense music playing]

700
00:38:22,600 --> 00:38:24,160
...from Rs. 50 crores to Rs. 40 crores.

701
00:38:24,200 --> 00:38:26,200
We reduced the floor
to Rs. 40 crores

702
00:38:26,280 --> 00:38:28,120
because when we initiated
the discussion with them

703
00:38:28,120 --> 00:38:30,000
we agreed upon it

704
00:38:30,120 --> 00:38:31,680
- in the start itself.
- No! Your funds got depleted.

705
00:38:31,720 --> 00:38:33,160
- Am I right?
- No, that's not true.

706
00:38:33,200 --> 00:38:34,880
We did accumulate
Rs. 5.5 crores last year.

707
00:38:34,920 --> 00:38:36,440
Why would anyone shrink their floor?

708
00:38:38,480 --> 00:38:40,440
Our round that started in October
hadn't closed yet

709
00:38:40,480 --> 00:38:43,840
and we had committed
to their proposal by then.

710
00:38:43,960 --> 00:38:45,760
Because our last round
total led to Rs. 40 crores,

711
00:38:45,800 --> 00:38:47,520
we committed to them
at Rs. 70 crores.

712
00:38:47,640 --> 00:38:49,120
What is your total dilution
till now?

713
00:38:49,240 --> 00:38:50,760
What about the rest of the capital?

714
00:38:50,840 --> 00:38:51,960
40% belongs to me,

715
00:38:52,080 --> 00:38:54,200
- 37% belongs to Saksham.
- And?

716
00:38:54,280 --> 00:38:56,040
- An ESOP pool of 7%.
- Okay.

717
00:38:56,120 --> 00:38:58,600
We are almost 16% diluted.

718
00:38:59,320 --> 00:39:01,000
Tell me your cash in bank.

719
00:39:01,080 --> 00:39:04,400
Cash in bank is around Rs. 33 lakhs.

720
00:39:04,520 --> 00:39:06,200
- That's great!
- Oh!

721
00:39:07,640 --> 00:39:11,320
We have lots of receivables yet.

722
00:39:16,960 --> 00:39:17,960
Yes, we are.

723
00:39:18,040 --> 00:39:21,560
- Then? Receivables? - But we bill
the e-trade on Amazon.

724
00:39:21,680 --> 00:39:23,840
Where we follow a payment cycle...

725
00:39:23,920 --> 00:39:26,880
- What is the time period?
- A payment cycle of 45 days.

726
00:39:27,000 --> 00:39:29,560
And we receive the money
in around 55 days.

727
00:39:29,680 --> 00:39:31,360
And do you sell your products
via quick commerce?

728
00:39:31,360 --> 00:39:32,160
Not yet.

729
00:39:32,240 --> 00:39:33,840
You are only selling
on Amazon, is it?

730
00:39:33,920 --> 00:39:35,840
We are selling through our website.

731
00:39:35,920 --> 00:39:36,720
Split?

732
00:39:36,840 --> 00:39:38,560
- 60% sales are through our website.
- Okay.

733
00:39:38,680 --> 00:39:42,200
Almost 30% sales are through Amazon

734
00:39:42,480 --> 00:39:44,240
and 10% sales
from corporate businesses.

735
00:39:44,360 --> 00:39:46,840
Let's get the the amount of
your receivables. What is it?

736
00:39:46,960 --> 00:39:50,080
Our receivables amount to
Rs. 2.09 crores.

737
00:39:50,160 --> 00:39:53,000
And what if you
don't get your money?

738
00:39:54,840 --> 00:39:56,240
We have a working capital.

739
00:39:56,320 --> 00:39:57,920
- We have kept a CC limit.
- What is your working capital?

740
00:39:57,960 --> 00:39:59,240
- Rs. 2 crores.
- Okay.

741
00:39:59,320 --> 00:40:00,800
How much of the debt money
have you used?

742
00:40:00,840 --> 00:40:02,360
- Are you speaking about
the utilised limit? - Yes.

743
00:40:02,400 --> 00:40:05,920
This month we received the amount...

744
00:40:06,000 --> 00:40:07,360
- Disbursement?
- Yes.

745
00:40:07,440 --> 00:40:09,400
- Our limit was Rs. 1.60 crores.
- Okay.

746
00:40:09,480 --> 00:40:11,560
Out of which Rs. 1.32 crores is

747
00:40:11,680 --> 00:40:12,800
- the bank balance.
- Okay.

748
00:40:12,880 --> 00:40:14,560
So you have used Rs. 30 lakhs.

749
00:40:14,640 --> 00:40:16,480
- Yes, Rs. 30 lakhs.
- And what are your payables?

750
00:40:16,520 --> 00:40:18,240
Approximately, Rs. 1.7 crores.

751
00:40:23,680 --> 00:40:25,160
The money is blocked
in the inventory.

752
00:40:25,240 --> 00:40:25,920
What is the inventory?

753
00:40:26,000 --> 00:40:28,520
We have an inventory of
Rs. 1.45 crores.

754
00:40:28,640 --> 00:40:31,320
Rs. 1.45 crores of inventory
in plants!

755
00:40:32,560 --> 00:40:34,120
We have launched
different categories

756
00:40:34,200 --> 00:40:36,080
and the first orders from
all of them have been delivered.

757
00:40:36,120 --> 00:40:38,160
We have stock left in each category.

758
00:40:38,280 --> 00:40:41,760
I think you are facing an issue with
the unit economics of per unit data.

759
00:40:41,960 --> 00:40:43,360
Let's talk about the unit economics.

760
00:40:43,400 --> 00:40:45,440
Speaking of website business,

761
00:41:56,840 --> 00:41:59,080
I did not withdraw any salary

762
00:41:59,200 --> 00:42:00,320
until this year.

763
00:42:00,440 --> 00:42:02,480
Both of us withdraw Rs. 50,000 each.

764
00:42:07,240 --> 00:42:09,520
This business can shut down.
Aren't you scared?

765
00:42:10,120 --> 00:42:11,200
Uh...

766
00:42:11,400 --> 00:42:15,680
- Our working capital will sustain
for another 8 months. - No.

767
00:42:15,760 --> 00:42:17,440
You don't have it.

768
00:42:17,480 --> 00:42:20,960
- Your salaries next month
are Rs. 30 lakhs. - Yes.

769
00:42:21,240 --> 00:42:23,840
- Around Rs. 26 lakhs. - You will
pay salaries of Rs. 33 lakhs.

770
00:42:23,920 --> 00:42:27,320
Because your receivables and
payables are similar.

771
00:42:27,400 --> 00:42:29,440
The money will get transferred
from one place to another.

772
00:42:29,480 --> 00:42:31,640
You won't be able to liquidate
the inventory.

773
00:42:32,200 --> 00:42:33,440
[intense music playing]

774
00:42:33,520 --> 00:42:34,840
You have been honest so far.

775
00:42:34,960 --> 00:42:36,640
You must have approached
a Venture Capitalist.

776
00:42:36,680 --> 00:42:39,040
We have had a word
with many Venture Capitalists

777
00:42:39,120 --> 00:42:40,840
- in the whole process.
- There you go.

778
00:42:40,920 --> 00:42:44,320
- We had a discussion
with Fireside recently. - Okay.

779
00:42:44,400 --> 00:42:46,440
We are still having discussions
with some of them.

780
00:42:46,520 --> 00:42:48,720
We still don't have
any commitments yet.

781
00:42:48,840 --> 00:42:50,600
As per your current conversations,

782
00:42:50,680 --> 00:42:53,080
what is the size of round
and the valuation?

783
00:42:53,160 --> 00:42:55,280
We are trying
to raise Rs. 25 crores.

784
00:43:01,600 --> 00:43:05,840
You are paying Rs. 26 lakhs
every month as salaries

785
00:43:05,920 --> 00:43:08,960
...for which you have
only Rs. 33 lakhs left.

786
00:43:09,040 --> 00:43:12,400
Didn't you consider to reduce
your marketing budget

787
00:43:12,480 --> 00:43:13,640
to Rs. 10 lakhs for a month

788
00:43:13,720 --> 00:43:16,000
which would give you a budget
of giving salaries for two months

789
00:43:16,000 --> 00:43:18,080
just to make sure that
the employees aren't stranded?

790
00:43:18,080 --> 00:43:20,360
Vineeta, it was a festive month

791
00:43:20,440 --> 00:43:23,440
and October is considered as

792
00:43:23,560 --> 00:43:25,040
the best month for the industry
of e-commerce.

793
00:43:25,080 --> 00:43:27,400
We were focus sing on
capturing more sales.

794
00:43:27,480 --> 00:43:29,880
But you aren't thinking
that a founder

795
00:43:29,960 --> 00:43:31,880
has a responsibility
towards their team.

796
00:43:31,960 --> 00:43:35,920
From that point of view,
considering the CC limit we have...

797
00:43:37,120 --> 00:43:39,560
'CC limit is the cash-credit limit.

798
00:43:39,640 --> 00:43:42,480
It is a loan taken from the bank

799
00:43:42,560 --> 00:43:47,120
and is used to meet the needs of
the working capital of the business.

800
00:43:47,400 --> 00:43:49,360
The bank defines a limit

801
00:43:49,440 --> 00:43:51,680
up to which you can withdraw
the money

802
00:43:51,760 --> 00:43:55,320
and charges interest
on the amount used by you.'

803
00:43:56,240 --> 00:43:58,440
It is a mindset that I have
receivables of Rs. 2 crores.

804
00:43:58,480 --> 00:44:00,280
Your CC limit will get depleted

805
00:44:00,360 --> 00:44:02,800
in the next few days if not yet.

806
00:44:02,880 --> 00:44:05,320
Any debtor or company,

807
00:44:05,440 --> 00:44:07,440
whose runway

808
00:44:07,520 --> 00:44:09,480
is down to 1 to 2 months

809
00:44:09,560 --> 00:44:10,960
always sticks to the CC limit.

810
00:44:11,040 --> 00:44:13,400
So, I am surprised that you
still have CC limit with you.

811
00:44:13,480 --> 00:44:15,760
But it will disappear any moment.

812
00:44:17,440 --> 00:44:19,200
The bank has given the CC limit.

813
00:44:19,280 --> 00:44:20,920
No bank will allow it because...

814
00:44:21,000 --> 00:44:23,520
We have stock with us...

815
00:44:23,640 --> 00:44:25,360
Your stock is not a collateral.

816
00:44:25,440 --> 00:44:27,720
In your case,
it is a perishable item.

817
00:44:28,600 --> 00:44:31,040
Nobody withdraws money
against the inventory.

818
00:44:31,120 --> 00:44:34,720
All of us have done business and
we know how the banks work.

819
00:44:35,080 --> 00:44:37,000
Do you have any properties
as a collateral?

820
00:44:37,160 --> 00:44:38,960
Nobody will give money
against the property as well.

821
00:44:38,960 --> 00:44:42,320
The concept of CC limit
in loss-making companies

822
00:44:42,400 --> 00:44:44,960
is that it provides
a working capital

823
00:44:45,040 --> 00:44:47,840
if the company has a runway
of more than 8 to 10 months.

824
00:44:48,440 --> 00:44:52,080
Agam, I am surprised as to why
didn't you opt for quick commerce?

825
00:44:52,240 --> 00:44:53,480
He did try
but couldn't enter the market.

826
00:44:53,520 --> 00:44:56,400
No! We told them about our
business of plants.

827
00:44:56,480 --> 00:44:58,760
We weren't able to understand
their infrastructure.

828
00:44:59,440 --> 00:45:01,880
We weren't much convinced back then

829
00:45:01,960 --> 00:45:03,720
to make it go on board
with quick commerce.

830
00:45:03,840 --> 00:45:05,040
Did you reject them
or did they reject you?

831
00:45:05,040 --> 00:45:06,960
We rejected it. We had received
the PO too.

832
00:45:07,080 --> 00:45:09,640
Do you think it was
a strategic mistake?

833
00:45:09,720 --> 00:45:11,160
Yeah, it was a wrong call.

834
00:45:11,240 --> 00:45:12,560
How are you rectifying it?

835
00:45:12,640 --> 00:45:15,120
We are discussing about it
since two months.

836
00:45:16,880 --> 00:45:18,160
What do you think
of Nurturing Green?

837
00:45:18,160 --> 00:45:20,800
Shall we invest in them or you?
And why?

838
00:45:21,520 --> 00:45:24,360
It is finally your call but I think

839
00:45:24,440 --> 00:45:26,880
we are growing
with a faster approach.

840
00:45:27,000 --> 00:45:28,360
- Yes.
- We understand the industry

841
00:45:28,360 --> 00:45:31,880
and are creating products
as per the consumer demand.

842
00:45:32,120 --> 00:45:35,440
We never considered Nurturing Green
as a close competitor.

843
00:45:35,520 --> 00:45:38,680
- Okay. - Because their online
market presence is quite low.

844
00:45:38,760 --> 00:45:41,000
- Their market is offline.
- Who is your competitor then?

845
00:45:41,080 --> 00:45:43,040
- Ugaoo is one of
our biggest competitors. - Okay.

846
00:45:53,880 --> 00:45:54,520
As such, I haven't...

847
00:45:54,640 --> 00:45:57,360
You and the investor will
make returns

848
00:45:57,440 --> 00:45:59,800
only in the purchase of the company

849
00:46:00,160 --> 00:46:02,880
or if you offer an IPO
to the public.

850
00:46:03,000 --> 00:46:04,680
We are too young

851
00:46:04,760 --> 00:46:08,480
to make up our mind about it.

852
00:46:08,560 --> 00:46:10,920
I could prefer doing both
but I am not sure

853
00:46:11,000 --> 00:46:13,360
- of the commitment versus action.
- Good answer.

854
00:46:13,600 --> 00:46:14,600
We are way too young.

855
00:46:14,680 --> 00:46:17,280
Kunal, I mean, I cannot assure
any investor

856
00:46:17,360 --> 00:46:18,800
of giving them an exit in an IPO

857
00:46:18,880 --> 00:46:20,440
or by acquisition of my company
by someone else.

858
00:46:20,480 --> 00:46:23,240
What do you say to a VC
who questions this to you?

859
00:46:24,280 --> 00:46:26,240
Do you ask them to invest
without any future plan?

860
00:46:26,680 --> 00:46:29,120
We are growing
and we will make profits.

861
00:46:29,200 --> 00:46:31,760
Certainly and soon!

862
00:46:31,920 --> 00:46:33,920
What is your moat?

863
00:46:34,120 --> 00:46:36,840
Our biggest moat

864
00:46:36,920 --> 00:46:38,720
is the supply chain.

865
00:46:38,800 --> 00:46:40,080
The second moat is execution.

866
00:46:41,600 --> 00:46:43,040
Isn't perseverance your moat?

867
00:46:43,400 --> 00:46:44,720
[chuckles]

868
00:46:46,600 --> 00:46:48,040
Is perseverance your moat?

869
00:46:50,600 --> 00:46:51,800
Uh...

870
00:46:52,000 --> 00:46:52,600
[buzzer rings]

871
00:46:52,720 --> 00:46:54,000
And you're safe!

872
00:46:56,560 --> 00:46:57,400
Thank you, guys.

873
00:46:57,560 --> 00:46:59,360
- Thank you, Sharks!
- Thank you so much!

874
00:46:59,440 --> 00:47:00,960
- See you soon.
- See you.

875
00:47:04,480 --> 00:47:06,760
[theme music playing]

876
00:48:42,800 --> 00:48:45,120
[intense music playing]

877
00:48:55,560 --> 00:48:56,920
Welcome back, Annu.

878
00:48:57,520 --> 00:48:59,080
- Thank you, Vineeta.
- Are you nervous?

879
00:48:59,920 --> 00:49:00,800
A little bit.

880
00:49:00,920 --> 00:49:03,800
Which one among both of you
do you think will grab the deal?

881
00:49:04,200 --> 00:49:05,560
Of course, I will.

882
00:49:05,680 --> 00:49:06,920
[chuckles]

883
00:49:07,560 --> 00:49:09,480
I think your journey,

884
00:49:09,640 --> 00:49:11,080
while it's very interesting,
I think,

885
00:49:11,160 --> 00:49:13,440
considering your struggle,

886
00:49:13,560 --> 00:49:17,480
you sometimes come across
as trying too hard.

887
00:49:17,560 --> 00:49:19,440
Sometimes the things you say,

888
00:49:19,520 --> 00:49:21,960
for instance you mentioned
about Indicorn to Kunal.

889
00:49:22,040 --> 00:49:26,320
So, sometimes your answers,
rather than having naivety of saying

890
00:49:26,480 --> 00:49:27,880
that you are not aware

891
00:49:28,040 --> 00:49:30,280
or aren't sure of it,

892
00:49:30,560 --> 00:49:33,480
there is a whole element of

893
00:49:33,600 --> 00:49:36,520
using buzz words

894
00:49:36,640 --> 00:49:38,760
or jargons.

895
00:49:38,880 --> 00:49:41,520
- I could sense that.
- Okay.

896
00:49:41,600 --> 00:49:44,040
But what I really like is that

897
00:49:44,160 --> 00:49:47,320
you are putting your heart
into your brand

898
00:49:47,520 --> 00:49:50,320
and you have done some
quote unique things

899
00:49:50,400 --> 00:49:53,160
like a large percent of
your business

900
00:49:53,240 --> 00:49:55,320
derives from modern trade
and offline means

901
00:49:55,400 --> 00:49:58,400
and I know the economics
of the same very well.

902
00:49:58,480 --> 00:50:01,800
That is also the reason behind your
total marketing cost being 9% only

903
00:50:06,560 --> 00:50:09,440
So I like the fact that people
have rejected your mode

904
00:50:09,560 --> 00:50:11,240
due to lack of perseverance

905
00:50:11,320 --> 00:50:13,520
is your biggest strength.

906
00:50:13,640 --> 00:50:16,240
And your superpower is

907
00:50:16,320 --> 00:50:18,760
the patience you have

908
00:50:18,880 --> 00:50:21,560
to build it for another 50 years.

909
00:50:22,480 --> 00:50:24,680
So I will make you an offer.

910
00:50:25,720 --> 00:50:26,720
Oh wow!

911
00:50:26,760 --> 00:50:28,240
My offer is

912
00:50:28,320 --> 00:50:30,960
a little higher than the valuation

913
00:50:31,080 --> 00:50:32,480
Vijay made for you.

914
00:50:32,560 --> 00:50:34,520
I am giving you a valuation
of Rs. 40 crores.

915
00:50:34,640 --> 00:50:35,840
Wow!

916
00:50:36,240 --> 00:50:39,160
- Rs. 50 lakhs for 1.25%.
- Yes.

917
00:50:39,240 --> 00:50:40,800
Plus another Rs. 50 lakhs

918
00:50:40,920 --> 00:50:45,160
at 10% interest cost which is
debt for a period of three years.

919
00:50:49,960 --> 00:50:53,160
In India, there is value for money
and not for convenience.

920
00:50:53,440 --> 00:50:54,840
And for the next 20 years,

921
00:50:54,920 --> 00:50:57,320
every local gardener will be
undercutting you.

922
00:50:58,160 --> 00:51:01,520
So the margin of your business
ranges between 2% to 4%.

923
00:51:01,600 --> 00:51:03,960
[intense music playing]

924
00:51:04,240 --> 00:51:06,960
From an investor perspective,
I don't think I'll make money.

925
00:51:07,040 --> 00:51:08,720
- So, I am out.
- Sure.

926
00:51:08,800 --> 00:51:11,560
- Good luck, man.
- Thank you, Anupam.

927
00:51:11,960 --> 00:51:14,120
Annu, I loved your product
and packaging.

928
00:51:14,480 --> 00:51:16,920
But I couldn't see
the hunger and the ambition.

929
00:51:16,920 --> 00:51:19,400
You said that you want to
value your company at Rs. 100 crores.

930
00:51:20,080 --> 00:51:22,400
- Rs. 100 crores? Next year?
- Yes.

931
00:51:22,480 --> 00:51:24,080
I can't invest in a company

932
00:51:24,160 --> 00:51:25,720
with an ambition to make
Rs. 100 crores

933
00:51:25,800 --> 00:51:28,400
and is here to raise the valuation
at the same.

934
00:51:29,160 --> 00:51:30,560
It is our vision.

935
00:51:30,880 --> 00:51:34,240
I can't see it today and that's why,
unfortunately, I am out.

936
00:51:34,680 --> 00:51:36,160
Be the number one player.

937
00:51:36,240 --> 00:51:37,360
- Not just one of the players.
- Yes.

938
00:51:37,360 --> 00:51:39,600
Yes. Thank you so much
for the feedback.

939
00:51:40,400 --> 00:51:43,480
Annu, it was a pleasure meeting you
after so many years.

940
00:51:43,600 --> 00:51:46,400
And you have come a long way.

941
00:51:46,800 --> 00:51:48,400
You have matured as well.

942
00:51:48,480 --> 00:51:50,480
You have grown your business too.

943
00:51:50,600 --> 00:51:52,840
There is an authenticity within you

944
00:51:52,920 --> 00:51:55,600
which makes you the right man
with a good heart.

945
00:51:57,040 --> 00:51:58,480
Your offline distribution

946
00:51:58,560 --> 00:52:00,640
is your strength.

947
00:52:01,360 --> 00:52:04,040
But online market is the future.

948
00:52:04,120 --> 00:52:05,280
Absolutely.

949
00:52:06,120 --> 00:52:09,240
Your economics will face
a lot of pressure soon.

950
00:52:09,640 --> 00:52:10,640
Absolutely.

951
00:52:10,880 --> 00:52:12,400
Because you won't be able to

952
00:52:12,480 --> 00:52:14,760
- grow your business without
going online. - That's right.

953
00:52:14,840 --> 00:52:18,840
Because the economics for the same
is not clear,

954
00:52:18,960 --> 00:52:22,280
even though my heart said yes,
today my mind says no.

955
00:52:22,680 --> 00:52:24,480
So, I am sorry, but I am out today.

956
00:52:24,600 --> 00:52:27,360
- Alright. Thank you so much.
- And all the best.

957
00:52:27,600 --> 00:52:29,920
There are a few things I love
about

958
00:52:30,000 --> 00:52:32,320
your business which is 9% marketing

959
00:52:32,520 --> 00:52:35,440
and having a good sales
and P&L in spite of that.

960
00:52:41,600 --> 00:52:43,440
More than 50% of your sales...

961
00:52:43,560 --> 00:52:47,000
- For the future, maybe.
- I liked your clarity of vision.

962
00:52:47,120 --> 00:52:49,920
Let me tell you at what point
I am a bit confused.

963
00:52:50,000 --> 00:52:52,160
It is bothering me a little bit.

964
00:52:52,320 --> 00:52:54,080
When we asked you about the moat,

965
00:52:54,160 --> 00:52:56,640
you said resilience
and we were going to move ahead

966
00:52:56,880 --> 00:52:58,360
and then I wanted to get back

967
00:52:58,520 --> 00:53:01,040
- and asked you to tell me about
your moat. - Yes. My moat.

968
00:53:01,160 --> 00:53:02,480
And then you struggled a bit

969
00:53:02,560 --> 00:53:05,720
but you said packaging
and then you said supply chain.

970
00:53:05,800 --> 00:53:09,280
So, I think there is
lack of clarity of vision here.

971
00:53:09,680 --> 00:53:10,760
Sure.

972
00:53:11,880 --> 00:53:13,080
Today, I am out.

973
00:53:13,160 --> 00:53:15,960
- Because I am not getting
that conviction. - Okay. Sure.

974
00:53:16,040 --> 00:53:17,800
But I have a strong feeling that

975
00:53:17,840 --> 00:53:19,680
you will prove me wrong
and we will meet again.

976
00:53:19,880 --> 00:53:21,640
- Yes. Definitely.
- Thank you.

977
00:53:21,760 --> 00:53:25,560
So, can I have a right
to give a counter there?

978
00:53:25,640 --> 00:53:28,360
You would have the right earlier

979
00:53:29,760 --> 00:53:33,400
but now it is just us
in the green world.

980
00:53:33,640 --> 00:53:34,640
So I don't think

981
00:53:34,720 --> 00:53:37,920
any of your counter offer will work
and I have been very generous.

982
00:53:38,000 --> 00:53:40,640
- From your last round...
- But I raised the last round

983
00:53:40,720 --> 00:53:43,000
- when the revenue was Rs. 9 crores.
- I know. Look!

984
00:53:43,080 --> 00:53:45,680
We are making a revenue
of Rs. 28 crores today.

985
00:53:45,800 --> 00:53:47,800
We are making the same multiples
even now.

986
00:53:47,880 --> 00:53:49,800
Do you know how the value
for fundraising is determined?

987
00:53:49,840 --> 00:53:51,080
How is it done?

988
00:53:51,200 --> 00:53:53,000
Demand and supply.

989
00:53:53,240 --> 00:53:55,240
Not valuation based on multiple,

990
00:53:55,320 --> 00:53:56,360
not DCF either.

991
00:53:56,440 --> 00:53:58,000
- Right.
- It is based on demand and supply.

992
00:53:58,000 --> 00:53:59,040
Right.

993
00:54:01,920 --> 00:54:05,000
Okay, Annu, it's decision time.
Don't take 14 years now.

994
00:54:05,120 --> 00:54:06,280
[laughing]

995
00:54:06,400 --> 00:54:07,960
No, no. I'll make quick decisions.

996
00:54:17,640 --> 00:54:21,960
Buddy, hire Mr Jackie Shroff
before your competitor hires him.

997
00:54:22,040 --> 00:54:24,080
[camera shutter clicking]

998
00:54:33,440 --> 00:54:35,480
[theme music playing]

999
00:54:48,240 --> 00:54:51,640
In this concept of match off,

1000
00:54:51,720 --> 00:54:55,600
there are many
benefits for the investors.

1001
00:54:55,840 --> 00:54:57,360
Because we can see the comparables.

1002
00:54:57,480 --> 00:54:59,560
And comparables are
very useful for investors.

1003
00:54:59,640 --> 00:55:02,800
But for me, the game
that you're playing

1004
00:55:02,920 --> 00:55:06,280
where you're risking
your employees' salaries

1005
00:55:06,400 --> 00:55:09,480
and are still spending 80 lakhs
to 90 lakhs on marketing.

1006
00:55:09,560 --> 00:55:13,360
So for me, this deal will
not work today. I'm out.

1007
00:55:14,400 --> 00:55:16,560
Nice logo, nice brand,

1008
00:55:16,640 --> 00:55:20,040
self-watering planters.
Great solution to

1009
00:55:20,120 --> 00:55:21,240
a real problem.

1010
00:55:22,600 --> 00:55:25,480
But a wave comes once
every few years in this category

1011
00:55:25,600 --> 00:55:28,160
and everyone runs to
invest their money in this.

1012
00:55:28,240 --> 00:55:30,080
Because they think that's
the next big company.

1013
00:55:30,320 --> 00:55:32,000
It won't happen in this category.

1014
00:55:32,120 --> 00:55:33,120
Not in India, at least.

1015
00:55:35,880 --> 00:55:37,040
It's not like that, Anupam.

1016
00:55:37,120 --> 00:55:39,920
- Okay.
- If we look at it this way,

1017
00:55:40,000 --> 00:55:42,520
then we wouldn't
be at such a strong CM1

1018
00:55:42,600 --> 00:55:43,880
and we wouldn't be making a CM2.

1019
00:55:50,920 --> 00:55:54,120
This is a business of plants.
Don't fool yourself.

1020
00:55:55,640 --> 00:55:56,760
I'm out. Good luck.

1021
00:55:56,840 --> 00:55:57,840
Thank you.

1022
00:55:58,040 --> 00:55:59,360
Saksham and Agam.

1023
00:55:59,440 --> 00:56:02,120
A weak P&L is something
that I would've lived with.

1024
00:56:02,200 --> 00:56:06,320
Because it is an initial issue in
an entrepreneur's growth story.

1025
00:56:06,400 --> 00:56:08,920
What is bothering me
is the lack of clarity

1026
00:56:09,000 --> 00:56:12,120
of product strategy in
the next three to five years.

1027
00:56:13,040 --> 00:56:16,200
You know I like to bet on founders
who have a very clear vision

1028
00:56:16,280 --> 00:56:18,040
of what they want in
two years, three years

1029
00:56:18,160 --> 00:56:19,600
and so on. No one can predict.

1030
00:56:19,920 --> 00:56:22,760
But at least from
a product perspective

1031
00:56:23,000 --> 00:56:25,480
that product wise
where you want to go.

1032
00:56:25,840 --> 00:56:27,680
What has to be done
with the hydration meter?

1033
00:56:27,760 --> 00:56:30,760
What has to be done about
the plant's water reservoir?

1034
00:56:30,840 --> 00:56:33,960
And in garden products
you have only one plant food

1035
00:56:34,040 --> 00:56:35,640
and whether you want
to scale that or not.

1036
00:56:35,640 --> 00:56:38,600
For that reason, today, I'm out.
But I wish you the best.

1037
00:56:38,680 --> 00:56:39,920
Thank you, Namita.

1038
00:56:40,000 --> 00:56:43,120
You're a part of a race
where you've forgotten

1039
00:56:43,320 --> 00:56:46,720
that building a business
is a marathon.

1040
00:56:46,800 --> 00:56:49,120
- It's not like you'll sprint
and win. - Correct.

1041
00:56:49,240 --> 00:56:52,080
You're thinking about tomorrow
but not for the day after that

1042
00:56:52,280 --> 00:56:53,720
in this entire business.

1043
00:56:56,920 --> 00:56:58,960
But there are some
very good things in you.

1044
00:56:59,640 --> 00:57:02,000
I love the hunger
and ambition in you.

1045
00:57:02,080 --> 00:57:03,000
Thanks a lot.

1046
00:57:03,080 --> 00:57:06,240
In my view, you need
help in thinking long-term.

1047
00:57:06,560 --> 00:57:09,880
- How to build the number one
business in this category? - For sure.

1048
00:57:10,000 --> 00:57:12,040
- And I can see that you have
that ambition. - We will surely build it.

1049
00:57:12,080 --> 00:57:13,920
And I think you can do it.

1050
00:57:14,000 --> 00:57:15,360
With strategic help.

1051
00:57:16,760 --> 00:57:19,720
Kunal and I have made an offer.

1052
00:57:31,280 --> 00:57:33,600
I've been listening to that
for about 12 to 13 years.

1053
00:57:35,320 --> 00:57:38,520
First, people said no one will
buy phones using e-commerce.

1054
00:57:38,600 --> 00:57:40,880
Then they began to buy phones.

1055
00:57:40,960 --> 00:57:44,400
Saying, 'It's a standard product,
it comes boxed. So it gets sold.'

1056
00:57:44,520 --> 00:57:47,120
Then someone said,
people won't buy clothes.

1057
00:57:47,240 --> 00:57:48,600
Then they began buying clothes.

1058
00:57:48,720 --> 00:57:52,600
After that, they were sure that no
one will buy beauty products online.

1059
00:57:52,680 --> 00:57:55,960
Because these products
are tried in the store.

1060
00:57:56,040 --> 00:57:57,440
That also started selling.

1061
00:57:57,640 --> 00:57:58,760
You can include glasses too.

1062
00:57:58,840 --> 00:58:01,160
Glasses. Of course.

1063
00:58:01,240 --> 00:58:03,560
Another great example, right?

1064
00:58:03,720 --> 00:58:05,960
So, again and again and again,

1065
00:58:12,920 --> 00:58:15,240
I think this category will work.

1066
00:58:15,320 --> 00:58:16,320
Thank you.

1067
00:58:17,360 --> 00:58:20,320
Fortunes are built
in contrarian bets.

1068
00:58:20,640 --> 00:58:24,680
Investors don't make
money in consensus bets.

1069
00:58:24,840 --> 00:58:26,200
They make money
in contrarian bets.

1070
00:58:26,360 --> 00:58:28,000
There is a high risk here.

1071
00:58:28,800 --> 00:58:30,400
You've exhausted your money too.

1072
00:58:32,040 --> 00:58:33,600
We'll invest four crore rupees.

1073
00:58:36,520 --> 00:58:37,600
Okay.

1074
00:58:38,400 --> 00:58:39,720
For 10% of the company.

1075
00:58:40,840 --> 00:58:42,680
[tense music playing]

1076
00:58:45,640 --> 00:58:47,000
One crore and three crores.

1077
00:58:47,080 --> 00:58:48,840
2.5% and 7.5%.

1078
00:58:59,160 --> 00:59:03,120
This could be the most important
deal of this company's life.

1079
00:59:05,800 --> 00:59:08,680
Think for two minutes.
Come back and then talk to us.

1080
00:59:08,800 --> 00:59:10,880
- Sure. Just give us two minutes.
- Okay.

1081
00:59:13,600 --> 00:59:17,520
- They'll tell us stories of
how previous rounds were. - I know.

1082
00:59:17,600 --> 00:59:19,280
- They are in great denial.
- We had promised this...

1083
00:59:19,280 --> 00:59:20,960
How does it matter? I
don't know why founders...

1084
00:59:20,960 --> 00:59:22,480
are obsessed about
what they've told whom.

1085
00:59:22,520 --> 00:59:23,880
Yes.

1086
00:59:24,040 --> 00:59:26,080
'They are offering
a very low valuation.'

1087
00:59:26,200 --> 00:59:28,080
Yes, it's a very low valuation.

1088
00:59:28,600 --> 00:59:31,160
'You can think about it even if
it's equal to the previous round.'

1089
00:59:31,160 --> 00:59:33,520
I don't want to equal
the previous round.

1090
00:59:33,600 --> 00:59:35,080
It's not yet hit them

1091
00:59:35,200 --> 00:59:37,240
that they are in
a very tight situation.

1092
00:59:41,560 --> 00:59:42,640
Come in, brothers.

1093
00:59:45,280 --> 00:59:46,680
Firstly, thanks for the offer.

1094
00:59:49,200 --> 00:59:50,960
The valuation in the last round,

1095
00:59:51,080 --> 00:59:53,560
- was more than your offer today.
- Didn't I tell you?

1096
00:59:54,400 --> 00:59:57,400
There's a good jump
in the revenue numbers

1097
00:59:57,480 --> 00:59:58,720
from last year to this year.

1098
00:59:58,800 --> 01:00:00,960
Then why have you
come on Shark Tank?

1099
01:00:01,600 --> 01:00:03,200
- You're here to take help, right?
- 100%.

1100
01:00:03,240 --> 01:00:06,440
In the beginning, you said,
'I want to make something big.'

1101
01:00:06,600 --> 01:00:08,560
If you want to make it
big, then this is nothing.

1102
01:00:08,840 --> 01:00:10,400
Technically, if you wish...

1103
01:00:13,760 --> 01:00:15,240
[pensive music playing]

1104
01:00:17,080 --> 01:00:18,240
What's your counteroffer, guys?

1105
01:00:18,280 --> 01:00:20,760
Our counteroffer is, that if we can

1106
01:00:21,080 --> 01:00:23,640
give 2% equity at
80 crores valuation.

1107
01:00:30,680 --> 01:00:32,120
- I... - Kunal, please try to
understand what I'm saying.

1108
01:00:32,120 --> 01:00:34,680
Your train is leaving.
Think quickly.

1109
01:00:34,760 --> 01:00:37,000
- Let me say one thing.
- The train is leaving.

1110
01:00:39,240 --> 01:00:40,240
I understand your point.

1111
01:00:40,320 --> 01:00:42,240
Are you ready for the train
to leave the station?

1112
01:00:42,280 --> 01:00:43,040
Obviously not.

1113
01:00:43,160 --> 01:00:45,040
Then, this is not a good counter.

1114
01:00:54,880 --> 01:00:56,120
Don't come under the pressure.

1115
01:00:56,520 --> 01:00:58,720
Leave the Anti-Dilution
trigger to us.

1116
01:00:58,840 --> 01:00:59,880
None of that will happen.

1117
01:00:59,960 --> 01:01:02,600
40 crores valuation
will become very less.

1118
01:01:02,680 --> 01:01:04,200
Is this your final offer?

1119
01:01:05,200 --> 01:01:06,440
Think about it once again.

1120
01:01:06,520 --> 01:01:08,360
- Shall we...
- No.

1121
01:01:08,440 --> 01:01:09,600
I don't want to dilute.

1122
01:01:09,720 --> 01:01:13,000
- Let's not dilute so much...
- But then...

1123
01:01:13,920 --> 01:01:15,920
- The younger one is clever.
- Yes.

1124
01:01:16,320 --> 01:01:17,640
Sharks, the valuation is very low.

1125
01:01:17,640 --> 01:01:21,360
Please try to improve
your offer a bit. Please.

1126
01:01:22,800 --> 01:01:24,880
- Give them some final counter.
- Please, Sharks,

1127
01:01:24,960 --> 01:01:26,680
I'm sure you won't
regret your decision.

1128
01:01:26,760 --> 01:01:28,920
You're betting on
very nice founders.

1129
01:01:29,000 --> 01:01:31,080
[tense music playing]

1130
01:01:32,040 --> 01:01:33,200
I think

1131
01:01:33,320 --> 01:01:36,480
your emotional plea
is very appealing.

1132
01:01:36,720 --> 01:01:41,000
- To please you, we can move 40
crores valuation to 45 crores. - Huh?

1133
01:01:43,800 --> 01:01:46,240
Kunal, it will be very little.

1134
01:01:46,560 --> 01:01:48,240
Please reduce the amount.

1135
01:01:49,360 --> 01:01:53,360
If we reduce the amount
to 45 crores, will you do it?

1136
01:01:55,240 --> 01:01:57,400
Shark... Kunal, please
try to understand me.

1137
01:01:57,480 --> 01:01:59,600
We are at 30 crores RR.

1138
01:01:59,680 --> 01:02:01,120
And we are targeting 45 crores RR.

1139
01:02:01,240 --> 01:02:04,800
You're forgetting that you have
30 lakhs bank balance,

1140
01:02:04,880 --> 01:02:07,360
and you have 50% for
marketing in your business.

1141
01:02:07,520 --> 01:02:10,640
And there is a business
that has got 50 crores funding.

1142
01:02:10,720 --> 01:02:12,640
You're not
understanding all of that.

1143
01:02:12,720 --> 01:02:15,880
And you have come
to take a strategic help

1144
01:02:16,000 --> 01:02:18,120
but you feel that it has no value.

1145
01:02:18,200 --> 01:02:19,920
It's not like that, Peyush.

1146
01:02:20,000 --> 01:02:22,000
That's not reflecting
in your counter.

1147
01:02:23,640 --> 01:02:26,520
I think you have to decide now

1148
01:02:26,640 --> 01:02:28,560
whether you want to
make this deal or not.

1149
01:02:28,840 --> 01:02:30,640
Let's not negotiate further.

1150
01:02:30,720 --> 01:02:34,240
Do you know the quality of great
founders? They are decisive.

1151
01:02:34,560 --> 01:02:36,200
They don't higgle-haggle.

1152
01:02:36,280 --> 01:02:38,480
They either say yes or they say no.

1153
01:02:38,920 --> 01:02:39,920
What do you want to do?

1154
01:02:41,000 --> 01:02:42,880
[dramatic music playing]

1155
01:02:46,240 --> 01:02:49,400
Can we bring it to 60 crores?

1156
01:02:50,600 --> 01:02:52,080
Sorry, guys. I'm out.

1157
01:02:53,560 --> 01:02:54,880
No, sorry.

1158
01:02:55,000 --> 01:02:56,520
- Thank you very much.
- Okay. Best of luck.

1159
01:02:56,560 --> 01:02:58,000
We really appreciate it.

1160
01:02:58,160 --> 01:03:01,680
- All the best.
- Can we do anything on 50 crores?

1161
01:03:01,920 --> 01:03:05,480
I think they're out now.

1162
01:03:05,560 --> 01:03:08,160
So I think this is a good learning,
a good feedback for you.

1163
01:03:08,240 --> 01:03:10,080
- Let's move on, guys.
- Thank you, Sharks.

1164
01:03:10,160 --> 01:03:11,400
- Thank you. - Thank you.
- Best of luck.

1165
01:03:11,400 --> 01:03:13,920
- Thank you, guys.
- Good luck

1166
01:03:14,280 --> 01:03:15,200
'It's a long journey.'

1167
01:03:15,280 --> 01:03:17,560
'As Peyush said it's not
a sprint, it's a marathon.'

1168
01:03:17,840 --> 01:03:20,560
'We'll need fuel all the time
to run a marathon.'

1169
01:03:20,640 --> 01:03:23,560
If we would have diluted so much,
and that too at such a low valuation,

1170
01:03:23,640 --> 01:03:24,800
then maybe we would have problems.

1171
01:03:24,840 --> 01:03:26,560
It's both happy and sad.

1172
01:03:26,640 --> 01:03:29,120
Uh... Happy that Vineeta trusted us

1173
01:03:29,520 --> 01:03:32,680
and sad that I think at the end

1174
01:03:32,760 --> 01:03:34,200
I couldn't properly convey

1175
01:03:34,320 --> 01:03:36,920
to Peyush, Namita

1176
01:03:37,000 --> 01:03:39,800
and especially Kunal,
about my vision.

1177
01:03:39,920 --> 01:03:41,560
We are so happy
that he got the deal.

1178
01:03:41,680 --> 01:03:43,640
I don't have any regrets

1179
01:03:43,720 --> 01:03:44,920
that I did not get the deal.

1180
01:03:45,000 --> 01:03:47,360
But for sure, it's
good for my business.

1181
01:03:47,480 --> 01:03:48,680
All in all, yes,

1182
01:03:48,760 --> 01:03:50,520
it was a once-in
a lifetime experience.

1183
01:03:50,600 --> 01:03:53,320
I don't know if this will
happen in my life again.

1184
01:03:53,400 --> 01:03:56,560
I'm really grateful and blessed.

1185
01:03:56,640 --> 01:03:59,520
Overall, the experience
and feedback was very good.

1186
01:03:59,600 --> 01:04:02,800
We will surely work on the feedback
that we got from the Sharks.

1187
01:04:22,320 --> 01:04:24,000
Welcome to ACKO Change Makers

1188
01:04:24,080 --> 01:04:25,680
where we really welcome change.

1189
01:04:25,760 --> 01:04:30,360
It has been beautifully
portrayed, here, behind me

1190
01:04:30,480 --> 01:04:32,120
on this Change Makers Wall.

1191
01:04:32,240 --> 01:04:33,920
Using innovation and connectivity

1192
01:04:34,000 --> 01:04:37,480
we are making a digitally
empowered sustainable future.

1193
01:04:37,600 --> 01:04:40,880
And our Change Makers for
today are Agam and Saksham.

1194
01:04:41,240 --> 01:04:42,920
Not everyone has a fear of this,

1195
01:04:43,000 --> 01:04:46,120
but they find it tedious to
become a plant parent because

1196
01:04:46,200 --> 01:04:48,880
it needs a lot of hard work.
And it's not sustainable too,

1197
01:04:52,440 --> 01:04:56,520
How can we bring a change to
make it easier and more sustainable?

1198
01:04:56,760 --> 01:04:58,600
Plant care is not
all that hectic either.

1199
01:04:58,680 --> 01:05:01,600
- You can use home remedies
to take care of your plants. - Hmm.

1200
01:05:01,680 --> 01:05:03,400
- For example, rice water.
- Hmm.

1201
01:05:03,480 --> 01:05:05,360
Leftover tea leaves.

1202
01:05:05,440 --> 01:05:06,880
- Or even turmeric.
- Ah... Okay.

1203
01:05:06,960 --> 01:05:09,560
- These can provide good nutrients
to plants. - Hmm.

1204
01:05:09,680 --> 01:05:12,200
It's not a must that you
have to use chemicals.

1205
01:05:12,280 --> 01:05:15,440
- You can use organic
home remedies - Hmm.

1206
01:05:15,560 --> 01:05:16,800
For the growth of the plant.

1207
01:05:16,880 --> 01:05:19,960
Amazing. Thank you so much.
You're bringing a great change

1208
01:05:20,040 --> 01:05:22,080
and I also as a plant
parent will surely

1209
01:05:22,160 --> 01:05:23,960
bring these changes
that you've recommended.

1210
01:05:24,040 --> 01:05:26,680
Similarly, with it's
revolutionary offering, ACKO

1211
01:05:26,760 --> 01:05:28,880
is changing the landscape
of insurance.

1212
01:05:28,960 --> 01:05:30,600
While buying car insurance

1213
01:05:30,680 --> 01:05:32,480
get rid of spam calls.

1214
01:05:32,600 --> 01:05:36,360
Avoid the confusion between
price and policy coverage.

1215
01:05:36,440 --> 01:05:38,440
Get ACKO's car insurance.

1216
01:05:38,520 --> 01:05:40,200
It's easy, transparent

1217
01:05:40,280 --> 01:05:43,000
hassle-free and with
the right premium.

1218
01:05:43,320 --> 01:05:45,920
And guys, to celebrate
your time in the Tank,

1219
01:05:46,000 --> 01:05:47,000
you did very well,

1220
01:05:47,080 --> 01:05:50,840
we'd like to give you a memento
on behalf of ACKO and Shark Tank.

1221
01:05:51,040 --> 01:05:52,040
Thank you.

1222
01:05:52,280 --> 01:05:54,200
Here you go.

1223
01:05:55,320 --> 01:05:56,320
[camera shutter clicking]

1224
01:05:56,840 --> 01:05:59,240
- Welcome to the PokerBaazi
zone, Annu - Thank you.

1225
01:05:59,320 --> 01:06:00,960
Where you hold the cards.

1226
01:06:01,040 --> 01:06:03,560
- Have you ever played poker?
- Many times.

1227
01:06:03,680 --> 01:06:05,600
Does it feel very similar
to running a business?

1228
01:06:28,880 --> 01:06:31,280
Even in business, you know
there are phases like this.

1229
01:06:31,360 --> 01:06:32,720
There's an introductory phase,

1230
01:06:32,800 --> 01:06:34,920
then there's growth and maturity

1231
01:06:35,000 --> 01:06:37,400
and you have been in the business
for quite some time.

1232
01:06:37,480 --> 01:06:40,920
Do you want to share any
anecdotes or stories from any phase?

1233
01:06:41,040 --> 01:06:44,080
It could be from any part of your
entire journey with Nurturing Green.

1234
01:06:44,160 --> 01:06:45,680
Just like you mentioned

1235
01:06:45,840 --> 01:06:47,840
entrepreneurship and poker

1236
01:06:48,000 --> 01:06:49,640
- are games where
you need to go all in. - Hmm.

1237
01:06:49,680 --> 01:06:53,080
- When I started this at the age of
23 after coming back from Austria - Hmm.

1238
01:06:53,320 --> 01:06:55,240
Everyone said, 'What are you doing?'

1239
01:06:55,320 --> 01:06:57,600
- Hmm. - My dad didn't talk
to me for 18 months.

1240
01:06:57,720 --> 01:07:00,920
- Really? - He said, 'Our son
has lost his mind.'

1241
01:07:01,040 --> 01:07:03,200
'You're selling plants, how much
can you earn by selling plants?'

1242
01:07:03,240 --> 01:07:05,000
So, that was an all-in
moment for me.

1243
01:07:05,080 --> 01:07:08,360
- Going against the emotions,
going against everybody. - Hmm.

1244
01:07:08,480 --> 01:07:12,560
But I'm here today.
I'm sure my family must be proud

1245
01:07:12,640 --> 01:07:13,440
that I'm doing something good.

1246
01:07:13,560 --> 01:07:16,160
How lovely. You narrated
a wonderful anecdote.

1247
01:07:16,240 --> 01:07:18,320
If we look at this
as your poker hand

1248
01:07:18,400 --> 01:07:21,880
- then you have a very good hand.
This is a two-pair. - Yes.

1249
01:07:45,000 --> 01:07:47,400
Then log on to PokerBaazi
and draw your winning hand.

1250
01:07:47,480 --> 01:07:48,800
Download the app now.

1251
01:07:48,880 --> 01:07:51,800
'Shark Tank India, co-presented by
ACKO Insurance,

1252
01:07:51,880 --> 01:07:53,960
'PokerBaazi and Swiggy Instamart.'

1253
01:07:54,040 --> 01:07:56,680
'Co-powered by Adani,
and Jaquar Bath and Light.'

1254
01:07:56,800 --> 01:07:59,760
'And partners, Rayzon Solar,
ICICI Direct,'

1255
01:07:59,840 --> 01:08:01,440
'Lenskart and Sofy.'

1256
01:08:09,880 --> 01:08:11,040
Which is not a big achievement

1257
01:08:11,080 --> 01:08:13,400
because the other Sharks
are surviving on 'Biryani.'

1258
01:08:19,000 --> 01:08:20,560
- How are you?
- I'm absolutely fine.

1259
01:08:20,680 --> 01:08:24,400
- Today's question has come from
Tanvi Kulkarni from Bengaluru. - Hmm.

1260
01:09:18,400 --> 01:09:19,920
We'll meet you in the next
'Ask The Shark'

1261
01:09:19,920 --> 01:09:21,400
with a new question
and a new Shark.

