1 00:00:05,040 --> 00:00:06,520 [theme music playing] 2 00:00:11,480 --> 00:00:13,600 In this journey of Shark Tank India, 3 00:00:13,680 --> 00:00:15,400 we haven't just provided new investment opportunities 4 00:00:15,480 --> 00:00:17,200 to pitchers and Sharks 5 00:00:17,320 --> 00:00:19,600 but also brought business to every home. 6 00:00:19,880 --> 00:00:23,960 You must have seen Season 3's impact trend on social media. 7 00:00:24,320 --> 00:00:27,480 Be it Aman Gupta's and Cinnamon Kitchen's Priyasha's 8 00:00:27,600 --> 00:00:28,920 playful banter. 9 00:00:29,040 --> 00:00:29,960 I still like you. 10 00:00:30,040 --> 00:00:31,800 Don't intimidate me like that. 11 00:00:31,880 --> 00:00:33,440 [laughing] 12 00:00:35,400 --> 00:00:38,520 Or be it new Shark Deepinder's keen observation. 13 00:00:38,600 --> 00:00:41,680 Why do you have a phone number with nine digits instead of ten? 14 00:00:43,760 --> 00:00:47,000 This season, in this Tank 15 00:00:47,080 --> 00:00:50,800 there were a total of 12 Sharks. 16 00:00:51,240 --> 00:00:53,520 50 episodes, 150 pitches. 17 00:00:53,600 --> 00:00:55,280 There is a boss in every industry. 18 00:00:55,440 --> 00:00:57,320 And I am the boss in this industry. 19 00:00:57,600 --> 00:00:59,120 [laughing] 20 00:00:59,400 --> 00:01:00,800 With this hearing solution, 21 00:01:00,880 --> 00:01:02,120 even those who are deaf 22 00:01:02,200 --> 00:01:03,640 can hear without having to go through surgery. 23 00:01:03,720 --> 00:01:05,360 I am impressed. Very good innovation. 24 00:01:05,440 --> 00:01:07,680 Wow! Well done! 25 00:01:07,920 --> 00:01:09,280 More than 100 offers. 26 00:01:09,360 --> 00:01:10,520 What should we do? Should we close the deal? 27 00:01:10,600 --> 00:01:12,520 - Deal done. - All right! 28 00:01:12,720 --> 00:01:16,240 After more than Rs. 70 crore investments, 29 00:01:16,680 --> 00:01:19,720 season 3 has finally ended. 30 00:01:20,160 --> 00:01:23,320 But a few pitches are pending, host! 31 00:01:23,480 --> 00:01:25,640 I mean, friends. I am the host. 32 00:01:28,560 --> 00:01:30,920 Gateway To Shark Tank India! 33 00:01:31,520 --> 00:01:34,280 Where you will get one more chance 34 00:01:34,360 --> 00:01:37,760 to present their brilliant businesses to Sharks. 35 00:01:38,080 --> 00:01:40,480 Smart Mop is a smart household cleaning device. 36 00:01:40,600 --> 00:01:43,520 It will replace your old mop at home. 37 00:01:43,640 --> 00:01:45,760 Indians need a mop 2.0. 38 00:01:45,840 --> 00:01:46,800 That's right! 39 00:01:46,960 --> 00:01:49,080 Lea Clothing is a fashion brand 40 00:01:49,160 --> 00:01:51,960 which celebrates women of every size and shape. 41 00:01:52,040 --> 00:01:53,920 - How do both of you know each other? - Mother-daughter! 42 00:01:54,000 --> 00:01:55,600 - Oh, really? - I can't believe it. 43 00:01:55,800 --> 00:01:59,480 Renting's first-ever marketplace ultimate destination. 44 00:01:59,600 --> 00:02:01,880 Is real estate your biggest category? 45 00:02:01,960 --> 00:02:02,920 - No! - No? 46 00:02:03,160 --> 00:02:05,320 We have come to you with a small budget film. 47 00:02:05,400 --> 00:02:07,400 The name of the film is '$Krishnaram.' 48 00:02:08,000 --> 00:02:11,080 - Will he be the hero... - The hero is 70 years old. 49 00:02:11,160 --> 00:02:12,400 [laughing] 50 00:02:12,680 --> 00:02:14,560 He can be your hero's son! 51 00:02:14,920 --> 00:02:16,880 Let's start our special episode. 52 00:02:16,960 --> 00:02:19,240 Gateway To Shark Tank India. 53 00:02:19,600 --> 00:02:22,560 Co-presented by ACKO Insurance and PokerBaazi. 54 00:02:22,800 --> 00:02:24,200 Co-powered by upGrad. 55 00:02:24,280 --> 00:02:26,800 Banking partner IDFC First Bank. 56 00:02:26,880 --> 00:02:29,520 ICICI Direct and Sensodyne. 57 00:02:29,880 --> 00:02:31,480 [theme music playing] 58 00:02:40,480 --> 00:02:41,880 [theme music playing] 59 00:02:52,680 --> 00:02:54,920 Hello, Sharks! My name is Mehul. 60 00:02:59,840 --> 00:03:02,760 One fine day, we were sitting by the college fountain and discussing 61 00:03:02,920 --> 00:03:04,800 what to do as a part of our engineering project. 62 00:03:04,960 --> 00:03:07,480 We thought of doing something in space-tech or renewable energy. 63 00:03:07,760 --> 00:03:09,240 We should do something big 64 00:03:09,320 --> 00:03:11,360 that will make our parents proud. 65 00:03:11,600 --> 00:03:14,640 And that is when my mom called. 66 00:03:14,880 --> 00:03:17,720 And she said, 'Son, bring a mop' 67 00:03:17,920 --> 00:03:19,480 'on your way back home.' 68 00:03:19,720 --> 00:03:22,400 Sharks, how could I tell my mom 69 00:03:22,560 --> 00:03:24,320 that we are talking about space tech 70 00:03:24,520 --> 00:03:26,520 and you are asking me to bring a mop? 71 00:03:26,960 --> 00:03:28,880 But at that moment, we realised 72 00:03:29,040 --> 00:03:30,840 that we are talking about serious things, 73 00:03:30,920 --> 00:03:33,120 but we were still using the same old mop. 74 00:03:33,520 --> 00:03:36,680 - Indians also need a mop 2.0. - That's right! 75 00:03:36,760 --> 00:03:38,720 Because using the mop 76 00:03:38,800 --> 00:03:42,640 wastes water, energy, and efficiency. 77 00:03:48,440 --> 00:03:51,000 Smart mop is a smart household cleaning device 78 00:03:51,120 --> 00:03:54,160 that will replace your old mop at home. 79 00:03:54,400 --> 00:03:57,440 Sharks, if you've noticed, the innovations made 80 00:03:57,520 --> 00:03:59,960 were either traditional, conventional mops 81 00:04:00,040 --> 00:04:02,080 or expensive technology. 82 00:04:02,440 --> 00:04:04,440 Our smart mop bridges the gap 83 00:04:04,520 --> 00:04:07,400 between technology and affordability. 84 00:04:07,640 --> 00:04:09,640 Smart mop has adaptive technology 85 00:04:34,800 --> 00:04:36,840 to make such unique inventions 86 00:04:36,960 --> 00:04:39,360 and products for the world by manufacturing them in India. 87 00:04:39,520 --> 00:04:44,640 For that, our ask is Rs. 15 lakhs for 1% equity in our company. 88 00:04:50,480 --> 00:04:52,120 - All right! - Amazing! 89 00:04:52,760 --> 00:04:54,920 Sharks, if we have your permission, 90 00:04:55,040 --> 00:04:57,800 - we would like to show a demo. - Would you like to try, Anupam? 91 00:04:57,920 --> 00:04:59,280 Demo? 92 00:04:59,680 --> 00:05:01,960 If you've seen all our seasons, 93 00:05:02,040 --> 00:05:04,200 Anupam is usually the most enthusiastic Shark 94 00:05:04,360 --> 00:05:06,680 - for demo. - Should I use the mop? 95 00:05:06,960 --> 00:05:08,720 - Yes, sir. - Let's do it! 96 00:05:09,240 --> 00:05:11,160 Drop the coffee thoroughly. 97 00:05:11,600 --> 00:05:13,760 And just for fun, we will also make it a bit dirty. 98 00:05:13,840 --> 00:05:15,880 Please make it as dirty as you can. 99 00:05:16,200 --> 00:05:18,360 [comical music playing] 100 00:05:19,480 --> 00:05:22,280 This is an extra button that gives out more water. 101 00:05:22,360 --> 00:05:23,520 - So, you don't have to press it. - Okay. 102 00:05:23,600 --> 00:05:24,480 The device understands 103 00:05:24,560 --> 00:05:27,240 - when water needs to be sprayed out. - Understood. 104 00:05:28,120 --> 00:05:29,480 As you can see, 105 00:05:29,560 --> 00:05:33,640 Mr. Anupam is not pressing any button on the device. 106 00:05:33,920 --> 00:05:36,080 Sharks, there are some sensors in it 107 00:05:36,160 --> 00:05:38,520 which are detecting his movements. 108 00:05:38,600 --> 00:05:40,280 And based on that, 109 00:05:46,880 --> 00:05:48,280 - Is the water spraying automatically? - Yes. 110 00:05:48,360 --> 00:05:49,520 What is this button for then? 111 00:05:49,840 --> 00:05:51,520 - In case there is a hard stain. - If there is a hard stain. 112 00:05:51,600 --> 00:05:53,880 - If you need extra water. - If you need more water. 113 00:05:54,560 --> 00:05:55,840 So, it is fairly cleaner. 114 00:05:55,960 --> 00:05:58,080 It is nice. It's pretty good. 115 00:05:58,160 --> 00:05:59,640 I will come to the features now. 116 00:05:59,720 --> 00:06:01,840 There is a 500ml water tank. 117 00:06:01,960 --> 00:06:05,720 You can add liquid phenyl or any liquid you want. 118 00:06:05,800 --> 00:06:09,040 You can clean approximately 1300 sq ft with 500 ml. 119 00:06:09,240 --> 00:06:11,320 Let's assume your average 2 BHK house. 120 00:06:11,600 --> 00:06:13,920 If you are in Mumbai, then 3 BHK house. 121 00:06:14,320 --> 00:06:15,640 You can clean that much space. 122 00:06:15,800 --> 00:06:18,720 It has a microfiber cloth 123 00:06:19,000 --> 00:06:20,800 you can use for cleaning. 124 00:06:21,040 --> 00:06:22,360 It is detachable. 125 00:06:22,440 --> 00:06:24,040 You can detach it after using it. 126 00:06:24,360 --> 00:06:25,480 Is your mom using it? 127 00:06:25,880 --> 00:06:27,200 - Yes! - What is her feedback? 128 00:06:27,320 --> 00:06:28,920 Initially, she was hesitant. 129 00:06:29,000 --> 00:06:31,080 She was not sure whether she would be able to use it. 130 00:06:31,240 --> 00:06:34,120 But after a few days, I took it from home 131 00:06:34,200 --> 00:06:35,280 without informing her. 132 00:06:35,360 --> 00:06:36,840 She called me and scolded me 133 00:06:37,000 --> 00:06:38,800 for taking it away because she was using it. 134 00:06:38,880 --> 00:06:41,960 - Wow! - We realised she didn't want to use a traditional mop. 135 00:06:42,240 --> 00:06:45,120 She started telling her friends about it. 136 00:06:45,280 --> 00:06:47,800 I hope your mom never asks you to make a headphone. 137 00:06:47,960 --> 00:06:49,080 [laughing] 138 00:06:49,240 --> 00:06:51,960 Instead of space tech, you started a mop company. 139 00:06:52,040 --> 00:06:55,000 Renewable... Yes! We shifted from that idea. 140 00:07:01,400 --> 00:07:04,160 We completed our education at National Institute of Engineering. 141 00:07:04,240 --> 00:07:05,440 This college is in Mysuru. 142 00:07:09,720 --> 00:07:11,080 What did you do after completing your education? 143 00:07:11,160 --> 00:07:12,600 I got a placement from college, 144 00:07:12,680 --> 00:07:15,680 TheMathCompany. Walmart Health & Wellness was my client. 145 00:07:15,880 --> 00:07:17,880 I performed data analysis for them. 146 00:07:18,040 --> 00:07:19,920 We worked for them for a year 147 00:07:20,080 --> 00:07:21,000 so that we could save 148 00:07:21,360 --> 00:07:24,360 and invest our money to create this device. 149 00:07:24,600 --> 00:07:27,000 We received a grant and we jumped into this. 150 00:07:27,080 --> 00:07:29,240 - We were determined to make this. - How much grant did you receive? 151 00:07:29,320 --> 00:07:30,200 Rs. 23 lakhs. 152 00:07:30,280 --> 00:07:32,520 - Is that all that you raised? - Yes! 153 00:07:32,600 --> 00:07:34,400 - When was this? - 18 months ago. 154 00:07:34,560 --> 00:07:35,680 Is this still a prototype? 155 00:07:35,760 --> 00:07:37,120 No! This is not a prototype. 156 00:07:37,240 --> 00:07:39,120 We have tested this product. 157 00:07:39,320 --> 00:07:40,880 We are building this in our lab on our own 158 00:07:40,960 --> 00:07:42,280 because orders were coming in. 159 00:07:42,440 --> 00:07:43,840 Our team was excited. 160 00:07:43,920 --> 00:07:46,640 Let's just deliver and understand what feedback people are giving. 161 00:07:47,600 --> 00:07:51,320 We tweaked a sensor to tailor it specifically to our needs. 162 00:07:51,480 --> 00:07:52,600 We have filed a patent. 163 00:07:52,880 --> 00:07:55,200 And everything that you see is made in our lab. 164 00:07:55,320 --> 00:07:58,000 - Lovely! - Indigenous 3D printed the PCB's. 165 00:07:58,120 --> 00:08:00,920 - It's all made in India. - That might make it expensive. 166 00:08:13,600 --> 00:08:15,840 I didn't sense that. 167 00:08:15,920 --> 00:08:17,840 It might be happening automatically. 168 00:08:17,960 --> 00:08:19,400 But in this 169 00:08:19,560 --> 00:08:23,040 and regular mop... Forget the mop cloth. 170 00:08:23,120 --> 00:08:25,440 In every household, including my house, 171 00:08:25,720 --> 00:08:28,640 - people are using mops. It has the same bottom. - Yes. 172 00:08:28,800 --> 00:08:30,400 That does the same thing. 173 00:08:33,880 --> 00:08:35,760 It is barely any different. So, what am I missing? 174 00:08:35,840 --> 00:08:38,160 If you mop every day. Spray plunger... 175 00:08:38,240 --> 00:08:40,640 When you use that, you have a bucket to carry around. 176 00:08:40,800 --> 00:08:42,240 That's a mechanical effort. 177 00:08:42,360 --> 00:08:44,320 You said that you didn't feel anything. 178 00:08:44,440 --> 00:08:45,440 That's my point. 179 00:08:45,560 --> 00:08:48,720 - It's a seamless effort that you are putting in. - This needs effort. 180 00:08:49,560 --> 00:08:51,040 The mop is heavy. 181 00:08:51,400 --> 00:08:52,840 Ultimately, I am putting in effort. 182 00:08:52,920 --> 00:08:54,640 The weight is 2.2 kg. 183 00:08:54,840 --> 00:08:57,400 And it is a lot. Because we've 3D printed 184 00:08:57,600 --> 00:08:58,920 what you can see here. 185 00:08:59,200 --> 00:09:02,160 It will weigh lighter if we use ABS plastic. 186 00:09:17,520 --> 00:09:20,080 Microfiber is not used extensively in India. 187 00:09:20,160 --> 00:09:21,440 It is used in the US and Japan. 188 00:09:21,520 --> 00:09:24,040 How often do we need to clean and change microfiber? 189 00:09:24,120 --> 00:09:26,200 You can wash it after every use. 190 00:09:26,280 --> 00:09:29,480 Can it clean typical apartments thoroughly? 191 00:09:29,560 --> 00:09:33,320 Because you can see the dirt in the bucket while cleaning. 192 00:09:33,440 --> 00:09:35,160 - There is hair in it as well. - Yeah! 193 00:09:35,280 --> 00:09:37,200 We tested our product in 30 houses. 194 00:09:37,360 --> 00:09:39,560 We chose a house where construction is taking place, 195 00:09:39,680 --> 00:09:42,000 an apartment where the dust load is less 196 00:09:42,200 --> 00:09:45,120 and I used it in my house which is a normal-sized house. 197 00:09:45,200 --> 00:09:46,400 We also tested it in a bungalow. 198 00:09:46,480 --> 00:09:48,200 It cleaned all the houses easily. 199 00:09:48,560 --> 00:09:51,600 Our users started sweeping their houses less. 200 00:09:52,080 --> 00:09:55,480 They mentioned that the effectiveness of microfiber is such 201 00:09:55,640 --> 00:09:59,600 that it even draws in tiny dust particles during sweeping. 202 00:10:03,120 --> 00:10:06,880 But why do 90% of people prefer using a mop cloth? 203 00:10:07,000 --> 00:10:09,800 Why are they not switching to mops? 204 00:10:09,960 --> 00:10:13,760 The spin mops exploded after the pandemic. 205 00:10:13,840 --> 00:10:15,080 - Yes, a lot of them adopted that. - Yes. 206 00:10:15,160 --> 00:10:17,600 Are you suggesting that people had to clean the house by themselves, 207 00:10:17,680 --> 00:10:19,880 and people are not particularly concerned about making 208 00:10:19,960 --> 00:10:21,160 - their aid's help easier. - Yes! 209 00:10:21,240 --> 00:10:23,040 Out of 30 days, 210 00:10:23,200 --> 00:10:25,240 your maid will not come to work for 5-6 days. 211 00:10:25,320 --> 00:10:27,280 So, when they have to clean, 212 00:10:27,480 --> 00:10:29,160 they need something which is convenient. 213 00:10:29,360 --> 00:10:31,040 And they are willing to pay that premium. 214 00:10:31,120 --> 00:10:33,640 How much will the price drop in retail 215 00:10:33,840 --> 00:10:36,240 - when you implement it on a larger scale? - Rs. 3,000. 216 00:10:36,440 --> 00:10:37,520 Won't it go anywhere below Rs. 3000? 217 00:10:37,600 --> 00:10:39,080 We can bring it down to Rs. 2,500. 218 00:10:39,160 --> 00:10:40,160 It is 3X-4X. 219 00:10:41,320 --> 00:10:44,000 When the price is doubled, 220 00:10:44,120 --> 00:10:45,960 that is for some value addition. 221 00:10:46,200 --> 00:10:49,200 You keep mentioning that this is a smart mop. 222 00:10:53,600 --> 00:10:54,960 I have done this in the US. 223 00:10:55,080 --> 00:10:56,920 You press a button and it sprays water. 224 00:10:57,000 --> 00:10:59,160 So, you press the button. Is this needed? 225 00:10:59,280 --> 00:11:00,960 You mentioned the US. 226 00:11:01,080 --> 00:11:04,160 Americans mentioned this to us at the Bengaluru Tech Summit 227 00:11:04,280 --> 00:11:06,560 that they liked it because they use Swiffer. 228 00:11:11,680 --> 00:11:13,680 This microfiber also has to be replaced, right? 229 00:11:13,760 --> 00:11:14,640 Every six months. 230 00:11:14,760 --> 00:11:17,520 Can you imagine... Just like Vineeta mentioned. 231 00:11:17,600 --> 00:11:19,760 You have to clean the hair stuck on it 232 00:11:19,920 --> 00:11:21,200 and then put it back. 233 00:11:21,320 --> 00:11:23,240 Do you think microfiber 234 00:11:23,320 --> 00:11:26,600 will be washed and reused for six months? 235 00:11:26,680 --> 00:11:28,400 In an Indian household 236 00:11:28,480 --> 00:11:30,400 where there is a lot of dust and dirt? 237 00:11:30,480 --> 00:11:31,880 That's a very good question. 238 00:11:31,960 --> 00:11:33,520 We received feedback from people. 239 00:11:33,600 --> 00:11:35,400 They mentioned their desire of not wanting to clean the cloth. 240 00:11:35,480 --> 00:11:38,480 That's why we are making a cleaning station 241 00:11:38,560 --> 00:11:40,840 - which... - Oh my! Will you make a cleaning station 242 00:11:41,080 --> 00:11:42,520 - for the microfiber? - Yes. 243 00:11:42,600 --> 00:11:44,720 A small cleaning station where you can dock it. 244 00:11:44,880 --> 00:11:45,920 Oh my! 245 00:11:46,480 --> 00:11:48,640 What is the sensor doing? Why did you install a sensor? 246 00:11:55,000 --> 00:11:56,280 - Bro, tell me one thing! - I... 247 00:11:56,440 --> 00:11:57,560 - I have... - Why do you need area coverage? 248 00:11:57,640 --> 00:12:00,920 - Because... - It is not moving on its own like Roomba. 249 00:12:01,040 --> 00:12:03,000 - So... - Someone is guiding it. 250 00:12:03,080 --> 00:12:04,800 Yes! Area is very important 251 00:12:04,880 --> 00:12:07,520 because microfiber must operate on consistent wetness. 252 00:12:07,720 --> 00:12:09,480 If the microfiber is 10 grams 253 00:12:09,600 --> 00:12:11,640 it must retain 16 grams of water. 254 00:12:11,760 --> 00:12:12,760 If it's more than that, 255 00:12:12,920 --> 00:12:15,160 it will be swampy and your place will be messy. 256 00:12:15,240 --> 00:12:18,120 You are really smart boys. You are only 24. 257 00:12:18,200 --> 00:12:21,840 But my strong advice is that you should discontinue this 258 00:12:21,920 --> 00:12:24,000 and use your engineering skills in something else. 259 00:12:24,080 --> 00:12:25,680 I will explain why. 260 00:12:26,280 --> 00:12:28,520 Number one, there is nothing smart about this mop. 261 00:12:28,760 --> 00:12:32,760 It sprays water and measures the area covered through sensors. 262 00:12:32,840 --> 00:12:35,200 There is no real value addition for double the price. 263 00:12:35,720 --> 00:12:38,000 Secondly, trust me, with so much dirt 264 00:12:38,120 --> 00:12:39,520 in Indian households, microfiber... 265 00:12:39,600 --> 00:12:42,440 If you make a cleaning station, that's an additional expense. 266 00:12:43,240 --> 00:12:46,120 That will be problematic. You have not thought it through. 267 00:12:46,280 --> 00:12:49,640 Thirdly, targetting the household or TAM... 268 00:12:49,760 --> 00:12:50,560 Right? 269 00:12:50,640 --> 00:12:52,000 Other than COVID, 270 00:12:59,920 --> 00:13:03,120 new, or value addition to warrant the name 'smart'. 271 00:13:03,480 --> 00:13:04,440 I am out. 272 00:13:04,920 --> 00:13:08,080 Please re-think whether you should continue this or not. 273 00:13:09,000 --> 00:13:10,680 I want to come back to that sensor thing. 274 00:13:10,800 --> 00:13:13,920 - Yes! - You said that the sensor's purpose is to 275 00:13:14,120 --> 00:13:15,800 measure room size and determine the water 276 00:13:15,880 --> 00:13:17,200 the microfiber should retain. 277 00:13:17,280 --> 00:13:19,880 No! We call it adaptive because 278 00:13:19,960 --> 00:13:21,000 your... Look! 279 00:13:21,120 --> 00:13:23,960 My speed of cleaning might be faster than my mom's. 280 00:13:24,440 --> 00:13:26,560 It is adoption to how much area you are covering. 281 00:13:26,720 --> 00:13:28,000 It is not mapping the house. 282 00:13:28,360 --> 00:13:29,680 It is mapping your speed. 283 00:13:29,920 --> 00:13:31,000 - Your direction. - You can click a button. 284 00:13:31,080 --> 00:13:33,920 Okay! If I am moving slowly, it will spray less water. 285 00:13:34,000 --> 00:13:36,120 - If I am moving faster, it will spray more water. - Yes. 286 00:13:36,200 --> 00:13:38,240 You can use the button to increase the speed. 287 00:13:38,840 --> 00:13:40,440 - No! - User experience... 288 00:13:40,600 --> 00:13:43,240 It is determining how much water is retained 289 00:13:43,320 --> 00:13:45,000 - by microfiber. - There is an element of human smartness. 290 00:13:45,080 --> 00:13:47,160 I have to understand at what speed I have to spray water. 291 00:13:47,240 --> 00:13:48,560 Or when to spray! 292 00:13:48,640 --> 00:13:50,720 We eliminated it for a seamless experience. 293 00:13:51,880 --> 00:13:53,640 I love the name and the brand, Caspian. 294 00:13:54,040 --> 00:13:55,440 It is a good idea. 295 00:13:55,600 --> 00:13:57,600 The way you've positioned the product 296 00:13:57,840 --> 00:13:59,200 is quite aspirational. 297 00:13:59,400 --> 00:14:02,720 The precision with which you have put your skills to work 298 00:14:02,880 --> 00:14:03,880 is impressive! 299 00:14:04,280 --> 00:14:07,200 In my opinion, it's kind of excessive in terms of engineering. 300 00:14:07,520 --> 00:14:10,800 You are looking at it from an engineer's perspective. 301 00:14:11,960 --> 00:14:14,920 I would advise you to look at it from a user perspective. 302 00:14:15,720 --> 00:14:18,280 They look at how it will benefit them. 303 00:14:18,440 --> 00:14:20,400 And how much it will cost them? 304 00:14:20,560 --> 00:14:23,480 You think like an engineer, most people don't think like that. 305 00:14:24,240 --> 00:14:27,400 Your strength is becoming your weakness. Do you get it? 306 00:14:28,880 --> 00:14:30,720 I am out for now. 307 00:14:30,840 --> 00:14:35,040 I don't see a use case or a product-market fit as yet. 308 00:14:36,040 --> 00:14:37,320 Good luck! I am out. 309 00:14:37,600 --> 00:14:40,640 We kept asking you about why people are not choosing a mop 310 00:14:40,720 --> 00:14:42,400 over a mop cloth. 311 00:14:42,640 --> 00:14:46,880 But you couldn't give a unique insight of your consumer. 312 00:14:47,480 --> 00:14:50,520 I cannot believe it is only affordability. I am sure. 313 00:14:50,760 --> 00:14:53,000 There has to be an angle to it. It doesn't clean thoroughly. 314 00:14:53,080 --> 00:14:54,920 They are not convinced that the floor isn't cleaned. 315 00:14:55,000 --> 00:14:58,560 There is no feeling of it being clean... You couldn't explain it. 316 00:14:59,040 --> 00:15:02,240 You are lost about the market. 317 00:15:02,720 --> 00:15:05,400 So I don't think 318 00:15:05,640 --> 00:15:08,000 you are ready as founders to raise the funds. 319 00:15:08,120 --> 00:15:09,120 So, that's why, I am out. 320 00:15:09,520 --> 00:15:11,400 In the product's product-market fit, 321 00:15:11,480 --> 00:15:13,240 you mentioned 322 00:15:13,360 --> 00:15:15,600 that for cleaning an average Indian household. 323 00:15:15,720 --> 00:15:17,000 That is how you started your pitch. 324 00:15:17,080 --> 00:15:19,520 I cannot see how this fits in that household. 325 00:15:19,680 --> 00:15:21,360 That is why I am out. 326 00:15:21,800 --> 00:15:25,680 But the precision you work with... 327 00:15:25,760 --> 00:15:27,760 I am hoping! You are both young. 328 00:15:27,840 --> 00:15:29,600 You will use this precision 329 00:15:29,680 --> 00:15:32,160 in the future in the right place and create a good product. 330 00:15:33,080 --> 00:15:35,120 Both of you are passionate entrepreneurs. 331 00:15:35,400 --> 00:15:37,320 You are 24 years old. There is innocence. 332 00:15:37,880 --> 00:15:42,480 I believe a business minded co-founder is a must nowadays. 333 00:15:43,160 --> 00:15:46,960 All of them mentioned that you have a strong engineering mindset. 334 00:15:47,040 --> 00:15:49,800 How a consumer is doing business in India? 335 00:15:49,880 --> 00:15:51,240 You are yet to learn that. 336 00:15:51,360 --> 00:15:52,360 Have you never thought 337 00:15:52,440 --> 00:15:54,680 about whether or not you will face this problem? 338 00:15:55,000 --> 00:15:57,520 We want guidance. We want to understand what we have to do next. 339 00:15:57,840 --> 00:15:59,120 That's why we are on Shark Tank. 340 00:15:59,360 --> 00:16:01,920 Let me be frank. This won't really work in India. 341 00:16:02,200 --> 00:16:04,280 What else did you think of making? 342 00:16:04,440 --> 00:16:07,960 For now, we have taken up a problem and we want to solve it. 343 00:16:08,040 --> 00:16:08,920 I am out. 344 00:16:09,520 --> 00:16:10,480 I was just looking... 345 00:16:10,560 --> 00:16:13,240 Because this is not a problem I feel that needs to be solved. 346 00:16:13,720 --> 00:16:15,400 I cannot be a part of this product. 347 00:16:15,640 --> 00:16:17,200 But if you make something next, 348 00:16:17,280 --> 00:16:18,360 please think of me. 349 00:16:19,480 --> 00:16:21,000 Don't be upset. 350 00:16:21,120 --> 00:16:24,120 You are very bright engineers. Very sweet boys. 351 00:16:24,320 --> 00:16:26,960 It's our duty to give you this feedback. 352 00:16:27,240 --> 00:16:28,760 So, take it in the right spirit. 353 00:16:29,160 --> 00:16:31,040 Stay hungry, stay foolish. 354 00:16:31,360 --> 00:16:33,640 Looks like you will be in it for the long run 355 00:16:33,800 --> 00:16:35,800 - and you will do very well. Good luck! - Thank you, Sharks. 356 00:16:35,880 --> 00:16:37,280 - Thank you! - Bye! 357 00:16:39,760 --> 00:16:42,840 Yogindra and Mehul welcome to PokerBaazi Zone. 358 00:17:00,000 --> 00:17:01,600 I can't do seven. 359 00:17:01,720 --> 00:17:02,760 So, I will call him on it. 360 00:17:02,840 --> 00:17:04,720 And your time starts now! 361 00:17:04,800 --> 00:17:07,800 Vipul Goyal, Tanmay Bhat, Kenny Sebastian, Rohan Joshi. 362 00:17:08,120 --> 00:17:09,280 Samay Raina... 363 00:17:10,920 --> 00:17:12,320 And your time is up! 364 00:17:12,440 --> 00:17:15,240 You are the Baazigar Of The Day! 365 00:17:15,400 --> 00:17:19,080 You win entry tickets to National Poker Series India 366 00:17:33,720 --> 00:17:35,920 PokerBaazi, where you hold the cards. 367 00:17:36,480 --> 00:17:38,000 [theme music playing] 368 00:17:41,960 --> 00:17:44,280 [theme music playing] 369 00:17:51,720 --> 00:17:52,800 - Hello, Sharks! - Hi! 370 00:17:52,920 --> 00:17:55,440 I would like to narrate a story to you. 371 00:17:55,760 --> 00:17:58,080 This story is about a historic garment 372 00:17:58,200 --> 00:18:02,400 that was used as shapewear or underwear in the 1800s. 373 00:18:02,920 --> 00:18:05,520 European women used to wear this 374 00:18:05,640 --> 00:18:07,960 to achieve curves on their linear bodies. 375 00:18:08,360 --> 00:18:10,400 I am talking about corsets. 376 00:18:10,840 --> 00:18:14,480 Back then, corsets were made with ivory boning and fabric. 377 00:18:14,640 --> 00:18:17,520 Women used to tie it as hard as they could 378 00:18:17,600 --> 00:18:21,360 so that they could cinch their waist and achieve an hourglass figure. 379 00:18:21,600 --> 00:18:25,040 You see, Sharks! It was really essential to achieve curves. 380 00:18:25,400 --> 00:18:26,720 And we Indian women 381 00:18:26,800 --> 00:18:28,800 are naturally well endowed and curvy 382 00:18:29,200 --> 00:18:31,960 and we are always asked to hide our curves. 383 00:18:32,520 --> 00:18:35,880 Who will explain to them that curves are good? 384 00:18:36,720 --> 00:18:38,800 Hello, Sharks! My name is Lavanya. 385 00:18:41,920 --> 00:18:43,680 We are the founders of Lea Clothing Co. 386 00:18:46,040 --> 00:18:48,120 Lea Clothing is a fashion brand 387 00:18:48,200 --> 00:18:51,320 that celebrates women of every shape and size. 388 00:18:56,920 --> 00:18:59,480 We have also developed a proprietary sizing chart 389 00:18:59,640 --> 00:19:01,480 specifically for Indian bodies. 390 00:19:07,640 --> 00:19:10,200 Other than this, we have two sister brands. 391 00:19:10,280 --> 00:19:12,040 Saanjh by Lea and L'ange by Lea. 392 00:19:24,440 --> 00:19:28,320 We primarily sell online through our e-commerce store. 393 00:19:28,400 --> 00:19:30,480 We are also available at major marketplaces. 394 00:19:36,480 --> 00:19:39,000 so that they can wear them happily and without any worry. 395 00:19:39,080 --> 00:19:40,840 For that, our ask is. 396 00:19:47,440 --> 00:19:48,720 - Thank you! - Thank you! 397 00:19:48,800 --> 00:19:50,560 - Lavanya! Kriti! - Yes? 398 00:19:59,600 --> 00:20:00,400 Oh, wow! 399 00:20:00,480 --> 00:20:02,640 It is a juxtaposition of being a woman. 400 00:20:02,720 --> 00:20:04,480 We are ferocious and we are nurturing, 401 00:20:04,560 --> 00:20:06,800 we are compassionate, yet we can be the providers. 402 00:20:06,880 --> 00:20:08,480 To celebrate the beautiful complexity 403 00:20:08,560 --> 00:20:11,600 - of being a woman, we came up with the name Lea. - Very nice. 404 00:20:11,680 --> 00:20:13,400 Is purple your favourite colour? 405 00:20:13,560 --> 00:20:16,520 Lavender is our signature. We have... 406 00:20:16,720 --> 00:20:18,160 You can see Namita! 407 00:20:18,320 --> 00:20:20,120 - If you make her stand there she will blend it. - I agree! 408 00:20:20,200 --> 00:20:21,520 [laughing] 409 00:20:21,800 --> 00:20:23,560 How do you both know each other? 410 00:20:23,680 --> 00:20:25,920 - Mother-daughter. She gave birth to me. - Oh really? Wow! 411 00:20:26,000 --> 00:20:27,200 - Yes! - I can't believe it! 412 00:20:27,280 --> 00:20:28,680 Tell me the story behind your startup. 413 00:20:28,760 --> 00:20:31,720 I went to the US for my undergrad. 414 00:20:31,800 --> 00:20:33,520 I completed my double major 415 00:20:33,600 --> 00:20:36,120 from University of California, Los Angeles. UCLA! 416 00:20:41,160 --> 00:20:43,960 I came across many great boutique brands. 417 00:20:44,080 --> 00:20:47,560 Corsets were a silhouette that was getting popular back then. 418 00:20:47,640 --> 00:20:50,360 When I returned, I ran a Google search. 419 00:20:50,480 --> 00:20:51,720 'Corsets online India.' 420 00:20:51,800 --> 00:20:53,360 There wasn't any result. 421 00:20:53,440 --> 00:20:56,120 This was at the end of 2019. 422 00:20:56,280 --> 00:20:58,520 I felt that this was a gap. 423 00:20:58,640 --> 00:21:00,360 That is when I came up with an idea for Lea. 424 00:21:00,440 --> 00:21:02,040 Which would be a mid-premium brand. 425 00:21:02,360 --> 00:21:05,280 Where we will focus on occasion wear such as 426 00:21:05,480 --> 00:21:07,880 amazing dresses, your corset style tops. 427 00:21:07,960 --> 00:21:10,640 Everything was done keeping curvy women in mind. 428 00:21:10,920 --> 00:21:12,920 - My husband is a garment exporter. - Okay! 429 00:21:13,120 --> 00:21:16,520 I help him with back-end operations. 430 00:21:16,600 --> 00:21:19,160 So, I joined her to help her with back-end operations. 431 00:21:19,240 --> 00:21:21,040 - Are you working with her full-time? - Yes, full-time. 432 00:21:21,120 --> 00:21:23,080 You left your husband for your daughter. 433 00:21:23,160 --> 00:21:25,160 - Yes! - I am all good with it. 434 00:21:25,240 --> 00:21:27,640 - And you didn't want to join him? - No! 435 00:21:27,800 --> 00:21:30,600 I wanted to start something of my own just like he did. 436 00:21:30,680 --> 00:21:34,040 I saw him coming from a middle-of-nowhere town in Haryana 437 00:21:34,280 --> 00:21:37,320 to becoming and creating an amazing business from the ground up. 438 00:21:37,440 --> 00:21:38,880 That was very inspiring for me. 439 00:21:39,080 --> 00:21:42,280 Lavanya, I can see your designs here. 440 00:21:42,360 --> 00:21:43,800 It seems more like party wear. 441 00:21:43,880 --> 00:21:46,240 The idea was to focus on occasion wear. 442 00:21:46,320 --> 00:21:49,640 Be it birthdays, bachelorette parties, 443 00:21:49,920 --> 00:21:52,640 bridal showers, or date nights. 444 00:21:52,720 --> 00:21:56,040 We have been running this business for 3 years. We have customers 445 00:21:56,280 --> 00:21:59,680 who have saved money and wore our dress on their birthday for 3 years. 446 00:21:59,880 --> 00:22:01,480 How much is the average price? 447 00:22:01,560 --> 00:22:03,400 For example, if I look at 448 00:22:03,480 --> 00:22:04,680 - the red one. - Yes! 449 00:22:04,760 --> 00:22:06,960 - That is quite elaborate. - Yes! 450 00:22:07,080 --> 00:22:09,640 - Versus maybe the other red one with the heart shape. - Yes. 451 00:22:09,720 --> 00:22:11,240 - That is slightly simpler. - Yes! 452 00:22:11,400 --> 00:22:15,000 - The Red Isabelle dress is around Rs. 8,000. - Okay! 453 00:22:15,080 --> 00:22:17,560 The price of the corset is Rs. 3,990. 454 00:22:17,680 --> 00:22:19,760 And the price of the skirt is Rs. 3,290. 455 00:22:19,920 --> 00:22:22,400 - Almost about Rs. 7,200. - Yes! 456 00:22:22,480 --> 00:22:25,640 You will get such options on Amazon and Myntra, right? 457 00:22:25,760 --> 00:22:27,840 Respectfully, not really! 458 00:22:28,000 --> 00:22:31,200 We made six renditions of our first corset. 459 00:22:31,360 --> 00:22:32,440 Before we finalised this. 460 00:22:32,600 --> 00:22:34,200 - Are you wearing a corset? - Yes! 461 00:22:34,280 --> 00:22:36,520 What makes it stand out? 462 00:22:36,720 --> 00:22:38,920 There is a tailoring technique used. 463 00:22:39,120 --> 00:22:40,840 It's a complex style garment. 464 00:22:41,160 --> 00:22:43,680 Our tailors 465 00:22:43,920 --> 00:22:45,240 are talented beyond belief. 466 00:22:45,400 --> 00:22:48,480 The way we make it and the quality of the materials we use. 467 00:22:48,760 --> 00:22:51,160 We use lining and fusing techniques. 468 00:22:51,240 --> 00:22:52,520 And then we use boning. 469 00:22:52,600 --> 00:22:54,920 That differentiates us from any other competitor. 470 00:22:55,000 --> 00:22:56,640 If you can't convince them, confuse them. 471 00:22:56,760 --> 00:22:58,280 - Excuse me! - [laughing] 472 00:22:58,680 --> 00:23:00,520 This makes sense 473 00:23:00,640 --> 00:23:02,760 - but fashion... - I got the point. 474 00:23:02,840 --> 00:23:04,120 - It's a technique. - I understand. 475 00:23:04,200 --> 00:23:05,960 - You have a gold dress. - Yes. 476 00:23:06,080 --> 00:23:07,240 There's another dress behind it. 477 00:23:07,320 --> 00:23:09,800 - I think it's maroon. - Wine dress. 478 00:23:09,880 --> 00:23:10,920 - Wine-coloured dress. - Right. 479 00:23:11,000 --> 00:23:14,680 Those two don't fit in with the overall sensibility at all. 480 00:23:14,800 --> 00:23:17,040 As Ms Kriti said, 481 00:23:17,120 --> 00:23:18,320 we have two sister brands. 482 00:23:18,400 --> 00:23:20,560 - "Kriti"? Call her Mom. - Why don't you call her Mom? 483 00:23:21,160 --> 00:23:22,880 My mom said it, of course. 484 00:23:23,600 --> 00:23:25,680 I'm used to calling her that because I call her Ms Kriti in the office. 485 00:23:25,760 --> 00:23:27,440 - So I'm habitual. - That's nice. 486 00:23:27,520 --> 00:23:29,920 Right. The saris you see 487 00:23:30,000 --> 00:23:32,240 belong to my Saanjh by Lea ethnic wear brand. 488 00:23:32,680 --> 00:23:35,120 The one you touched belongs to L'ange by Lea. 489 00:23:35,200 --> 00:23:36,560 Those are swimwear cover-ups. 490 00:23:36,640 --> 00:23:39,040 The names you use are unique. Like "Saanjh and L'ange". 491 00:23:39,120 --> 00:23:41,160 - Saanjh is a combination... - It has a story. 492 00:23:41,240 --> 00:23:44,000 It's a combination of my maternal and paternal grandmothers. 493 00:23:44,080 --> 00:23:46,360 - Santosh and Laajvanti. - What about L'ange? 494 00:23:46,440 --> 00:23:47,800 When I was in college, 495 00:23:47,960 --> 00:23:50,280 I was a part of the BREW Accelerator programme 496 00:23:50,360 --> 00:23:52,840 and I gave the idea of a size-inclusive lingerie brand. 497 00:23:52,920 --> 00:23:55,800 - L'ange. - So back in 2016, I devised L'ange. 498 00:23:55,920 --> 00:23:57,160 It means angel. 499 00:23:57,240 --> 00:23:59,600 - It was nostalgic. - [laughing] 500 00:23:59,680 --> 00:24:01,320 You launched two more brands 501 00:24:01,400 --> 00:24:03,480 so early in your journey. 502 00:24:03,560 --> 00:24:06,600 Running three fashion brands is quite complicated. 503 00:24:06,680 --> 00:24:10,000 Of course, but I think we are doing great. I'd like to say that. 504 00:24:10,080 --> 00:24:12,640 - It happens when you fail to scale. - Right. 505 00:24:12,800 --> 00:24:14,960 We observed that customers 506 00:24:15,040 --> 00:24:16,960 were pairing our corsets with saris and Lehengas. 507 00:24:17,080 --> 00:24:18,600 They looked stunning. 508 00:24:18,680 --> 00:24:19,800 So we asked them, 509 00:24:19,880 --> 00:24:24,160 "Would you like to get such offerings as you like these?" 510 00:24:24,400 --> 00:24:26,320 And the answer was a resounding yes. 511 00:24:26,400 --> 00:24:28,920 Then we launched Saanjh by Lea 512 00:24:29,000 --> 00:24:31,840 and our launch product had corset-styled blouses 513 00:24:32,040 --> 00:24:33,920 with hand embroidery and pre-stitched saris. 514 00:24:34,040 --> 00:24:36,440 I think it's our biggest duty 515 00:24:36,560 --> 00:24:38,920 to listen to our customers as a brand owner. 516 00:24:39,040 --> 00:24:40,240 It's the same with L'ange. 517 00:24:40,320 --> 00:24:42,000 Customers came to us asking, 518 00:24:42,080 --> 00:24:44,720 "What should we wear under the Lea products?" 519 00:24:44,800 --> 00:24:46,400 "What kind of bra should I wear?" 520 00:24:46,480 --> 00:24:49,400 Overall, what's the percentage of corset-styled products 521 00:24:49,480 --> 00:24:52,320 in Saanjh, L'ange, and Lea? 522 00:24:52,400 --> 00:24:55,000 I'd say they comprise 75%-80% at least. 523 00:24:59,800 --> 00:25:01,560 If we use hand embroidery 524 00:25:01,640 --> 00:25:05,760 and elegant fabrics in Saanjh products, 525 00:25:05,840 --> 00:25:07,600 the price point will increase. 526 00:25:17,800 --> 00:25:19,920 You have to keep multiple sizes ready 527 00:25:20,000 --> 00:25:21,880 because customisation also has challenges. 528 00:25:21,960 --> 00:25:22,960 Of course. 529 00:25:23,080 --> 00:25:24,360 How do you manage that? 530 00:25:24,440 --> 00:25:28,720 Actually, we decided firmly not to have dead stock. 531 00:25:28,840 --> 00:25:30,800 Good. Did you learn this from Dad? 532 00:25:30,880 --> 00:25:32,120 That's right. 533 00:25:32,720 --> 00:25:34,080 We didn't prepare 534 00:25:34,160 --> 00:25:36,880 - more than 25 pieces in a particular style. - Okay. 535 00:25:36,960 --> 00:25:39,240 Some of our products became a rage. 536 00:25:39,320 --> 00:25:41,960 Many products go viral on social media. 537 00:25:42,040 --> 00:25:45,480 For example, this piece was out of reach for three years. 538 00:25:45,560 --> 00:25:47,680 To date, we introduced 6-7 colours. 539 00:25:47,760 --> 00:25:49,720 That's the reason we keep extra inventory. 540 00:25:49,840 --> 00:25:53,360 Hang on. The information you give is anecdotal. 541 00:25:53,440 --> 00:25:54,320 We can't understand it. 542 00:25:54,400 --> 00:25:56,240 Let's quantify his question. 543 00:25:56,320 --> 00:25:57,880 For how many days do you keep an inventory? 544 00:25:57,960 --> 00:25:59,520 How much is your dead stock? 545 00:25:59,640 --> 00:26:01,520 We have an inventory of 1.5 months. 546 00:26:01,600 --> 00:26:03,400 - 45 days. - Which is good. 547 00:26:03,520 --> 00:26:04,480 The inventory is maintained for 45 days. 548 00:26:04,560 --> 00:26:05,760 - In your warehouse? - Yes. 549 00:26:05,840 --> 00:26:07,640 Please tell us its worth. 550 00:26:07,720 --> 00:26:09,400 The inventory must be around Rs. 25-Rs. 30 lakhs. 551 00:26:12,000 --> 00:26:13,480 - It's more. - It's more. Yes. 552 00:26:13,560 --> 00:26:16,000 - Is Rs. 25 lakhs-Rs. 30 lakhs on cost? - Yes. 553 00:26:16,240 --> 00:26:18,200 Is your margin 2x? 554 00:26:18,280 --> 00:26:19,760 Our margin is 80%. 555 00:26:19,840 --> 00:26:21,320 Unbelievable. An 80% gross margin. 556 00:26:21,400 --> 00:26:23,160 - So your sales are Rs. 60 lakhs. - Rs. 60 lakhs. 557 00:26:23,240 --> 00:26:24,200 Yes. 558 00:26:24,320 --> 00:26:26,320 So I can tell you the numbers. 559 00:26:26,400 --> 00:26:27,560 - Yes, please. - Please tell us. 560 00:26:27,640 --> 00:26:28,680 When we launched, 561 00:26:28,760 --> 00:26:32,200 we went viral on social media without investing much. 562 00:26:32,280 --> 00:26:34,040 - Yes. - Our CapEx was just Rs. 25 lakhs. 563 00:26:34,280 --> 00:26:37,520 Within four months, we broke even and became profitable. 564 00:26:37,600 --> 00:26:39,920 - And we have been profitable ever since. - Very nice. 565 00:26:40,000 --> 00:26:42,280 - When did you launch? - January, 2021. 566 00:26:42,400 --> 00:26:44,000 What were your sales last month? 567 00:26:53,120 --> 00:26:54,440 Rs. 4.35 was my gross sales. 568 00:26:54,520 --> 00:26:57,760 During FY 21-22, my net sales were Rs. 1.5 crores. 569 00:26:57,840 --> 00:26:59,560 My gross sales were Rs. 2.35 crores. 570 00:26:59,680 --> 00:27:02,000 - So your business is doubling up every month. - Yes. 571 00:27:02,480 --> 00:27:04,560 Why didn't you launch your own store? 572 00:27:04,640 --> 00:27:07,000 Entering retail means a huge fixed cost. 573 00:27:07,160 --> 00:27:08,960 - Yes. - Actually, I was about to open a store last year 574 00:27:09,040 --> 00:27:11,720 but then I thought, "I'm earning so much organically. 575 00:27:11,840 --> 00:27:13,640 So instead of spending money to open a store, 576 00:27:13,720 --> 00:27:15,880 let's use it for inorganic and performance marketing. 577 00:27:16,200 --> 00:27:17,120 Let's see the results." 578 00:27:17,200 --> 00:27:20,080 The industry average of ROAS is 3%-3.5% 579 00:27:20,160 --> 00:27:22,120 - but ours is 6%. - Wow! Amazing. 580 00:27:22,200 --> 00:27:23,520 How much do you spend on marketing? 581 00:27:23,600 --> 00:27:25,560 I spend very little as compared to other brands. 582 00:27:25,640 --> 00:27:27,880 We are investing around Rs. 6 lakhs now. 583 00:27:29,560 --> 00:27:31,640 Why didn't you launch your own store? 584 00:27:31,720 --> 00:27:33,040 Actually, I was about to open a store last year 585 00:27:40,320 --> 00:27:41,280 Let's see the results." 586 00:27:41,400 --> 00:27:44,120 The industry average of ROAS is 3%-3.5% 587 00:27:44,200 --> 00:27:46,400 - but ours is 6%. - Wow! Amazing. 588 00:27:46,480 --> 00:27:47,720 How much do you spend on marketing? 589 00:27:47,800 --> 00:27:49,720 I spend very little as compared to other brands. 590 00:27:49,800 --> 00:27:52,240 We are investing around Rs. 6 lakhs now. 591 00:27:52,480 --> 00:27:55,280 Did you ever think of experimenting and doubling up this amount 592 00:27:55,400 --> 00:27:56,880 and spending Rs. 12 lakhs so that the sales double up? 593 00:27:56,960 --> 00:28:00,560 I want to increase it and that's the reason I want funding. 594 00:28:16,160 --> 00:28:18,160 Marketing expense is only 10%-12%. 595 00:28:18,240 --> 00:28:19,840 Then where does the remaining 596 00:28:19,920 --> 00:28:21,120 - 50%-60% go? - I'll give you a breakdown. 597 00:28:21,200 --> 00:28:22,920 19% is spent on wages 598 00:28:23,040 --> 00:28:25,960 and 18% is spent on advertising. 599 00:28:26,240 --> 00:28:28,960 - Um... - Hang on. 18% is Rs. 6 lakhs, right? 600 00:28:29,040 --> 00:28:29,920 No. 601 00:28:30,160 --> 00:28:32,560 Rs. 6 lakhs is spent only on performance marketing. 602 00:28:32,680 --> 00:28:34,360 That's what I thought. 603 00:28:34,440 --> 00:28:37,040 You mean Instagram and reels are separate. 604 00:28:37,160 --> 00:28:38,720 However, everything is in-house. We aren't paying for it. 605 00:28:38,800 --> 00:28:39,960 - We have an in-house team. - I get it. 606 00:28:40,040 --> 00:28:43,240 I get it but basically, your marketing expenses are Rs. 6 lakhs 607 00:28:43,320 --> 00:28:44,880 plus Rs. 10 lakhs. So almost Rs. 16 lakhs. 608 00:28:44,960 --> 00:28:46,160 No, not Rs. 10 lakhs. 609 00:28:46,240 --> 00:28:48,000 18% of Rs. 40 lakhs. 610 00:28:48,120 --> 00:28:49,840 - It's almost Rs. 10 lakhs. - All right. 611 00:28:49,920 --> 00:28:53,560 I spend 9% on shoots because I like visuals... 612 00:28:53,640 --> 00:28:55,640 - That's again marketing. - It's against marketing. 613 00:28:56,080 --> 00:28:58,640 Add performance marketing and content creation expenses 614 00:28:58,720 --> 00:29:01,000 - to give the exact figure. - All right. 615 00:29:01,080 --> 00:29:03,920 18% plus 9% is 27%. 616 00:29:04,000 --> 00:29:05,280 - Okay. - What else? 617 00:29:05,400 --> 00:29:07,600 - Commissions. - I give 8% as commissions. 618 00:29:08,240 --> 00:29:10,480 4% is spent on logistics 619 00:29:10,560 --> 00:29:12,440 and 2% is spent on admin and overheads. 620 00:29:13,440 --> 00:29:14,800 One more thing 621 00:29:14,880 --> 00:29:18,040 makes us unique and that is our investment in fashion technology. 622 00:29:18,200 --> 00:29:20,200 It's called the Lea Virtual Trial Room. 623 00:29:30,280 --> 00:29:31,880 which is an avatar of your body. 624 00:29:32,080 --> 00:29:34,160 You can customise it as per your size 625 00:29:34,360 --> 00:29:35,760 and also your body shape. 626 00:29:36,840 --> 00:29:39,480 Suppose my mom has a beautiful pear-shaped body. 627 00:29:39,640 --> 00:29:41,440 She can select Pear Shape. 628 00:29:41,800 --> 00:29:44,880 We can also customise according to our height and weight. 629 00:29:45,000 --> 00:29:46,320 We can select our skin tone 630 00:29:46,400 --> 00:29:49,840 and provide the exact measurements of our hip, waist and chest. 631 00:29:49,960 --> 00:29:54,160 You can see how Carla Silk Corset fits on me. 632 00:29:54,280 --> 00:29:56,680 - Who gave you the license? - We didn't seek a license. We made it. 633 00:29:56,760 --> 00:29:58,920 - Okay. So the technologist... - We have a technology partner. 634 00:29:59,000 --> 00:30:00,800 We partnered with them for this. 635 00:30:00,880 --> 00:30:04,000 - Such 3-D try-ons are available. You shouldn't have made it. - No. 636 00:30:04,080 --> 00:30:06,560 You could have used them. How much did you spend on it? 637 00:30:06,640 --> 00:30:09,320 We spent Rs. 8.50 lakhs. 638 00:30:14,000 --> 00:30:15,440 However, it's great that you made it. 639 00:30:15,640 --> 00:30:17,960 It shows that you are versatile 640 00:30:18,120 --> 00:30:20,200 and you handle designing products, 641 00:30:20,360 --> 00:30:23,640 - business, marketing, and even technology. - Yes. 642 00:30:23,720 --> 00:30:26,600 It demonstrates that at an early stage, 643 00:30:26,680 --> 00:30:29,720 you are exhibiting entrepreneurial abilities. 644 00:30:29,800 --> 00:30:32,040 On that basis, I'll give you an offer. 645 00:30:33,880 --> 00:30:35,880 - I'll give you Rs. 1 crore. - All right. 646 00:30:35,960 --> 00:30:37,680 - But I'll take 4% equity. - Okay. 647 00:30:37,760 --> 00:30:40,160 - It means you get a Rs. 25 crore valuation. - Okay. 648 00:30:40,320 --> 00:30:44,680 Additionally, I want 2% of sales as royalty 649 00:30:45,200 --> 00:30:47,400 until I make 1.5x my money. 650 00:30:47,680 --> 00:30:50,680 - 1.5 times your money. - Yes and then it ends. 651 00:30:53,800 --> 00:30:57,440 Actually, we have been given commitments for fundraising. 652 00:30:57,520 --> 00:30:58,920 - And based on that... - What are those? 653 00:30:59,000 --> 00:31:01,880 - We are offered Rs. 1 crore at a Rs. 40 crore valuation. - Okay. 654 00:31:08,800 --> 00:31:11,480 Western wear and occasional wear in women 655 00:31:11,560 --> 00:31:15,240 is a small market and a high price point makes it even smaller. 656 00:31:15,320 --> 00:31:17,600 All the brands on Instagram 657 00:31:17,680 --> 00:31:20,240 are after those consumers 658 00:31:20,360 --> 00:31:22,680 because they are the top 1 crore women 659 00:31:22,760 --> 00:31:24,160 - with affordability. - Right. 660 00:31:24,280 --> 00:31:26,840 As you scale, 661 00:31:27,000 --> 00:31:29,560 you'll face a marketing efficiency challenge 662 00:31:29,680 --> 00:31:32,840 which is why you must sell offline. 663 00:31:32,960 --> 00:31:35,080 - Exactly. - You'll have to open your stores 664 00:31:35,160 --> 00:31:36,960 in the top 100 malls. 665 00:31:37,080 --> 00:31:38,720 It'll help elevate your brand 666 00:31:38,840 --> 00:31:41,000 - and you can solve the problem in marketing. - All right. 667 00:31:45,120 --> 00:31:47,640 So my offer is the same as Anupam's. 668 00:31:47,720 --> 00:31:50,440 - Rs. 1 crore for 4% equity plus... - It's always the same. 669 00:31:50,600 --> 00:31:53,080 And I don't mind joining his deal 670 00:31:57,680 --> 00:31:59,200 - Yes. - Okay. We'll come together. 671 00:32:04,200 --> 00:32:06,960 However, I love more what you stand for. 672 00:32:07,040 --> 00:32:09,160 - You are bringing a revolution. - Yes. 673 00:32:09,240 --> 00:32:11,520 If you are okay, I'd like to join 674 00:32:11,600 --> 00:32:13,680 - the two of you in your offer. - Oh, wow! 675 00:32:15,040 --> 00:32:16,720 - Are you joining too? - I think this is... 676 00:32:17,480 --> 00:32:19,720 - Do you want to join? - I said the same thing. 677 00:32:20,000 --> 00:32:22,600 Fundamentally, you have done good work till now. 678 00:32:22,840 --> 00:32:25,720 - So we are assuming you'll figure it out in the future. - Of course. 679 00:32:25,800 --> 00:32:28,440 So I'd like to participate 680 00:32:28,520 --> 00:32:29,760 and would love to join them. 681 00:32:30,600 --> 00:32:33,040 - I love your entrepreneurial spirit. - Thank you. 682 00:32:33,120 --> 00:32:35,280 - You received nice offers. - Right. 683 00:32:35,680 --> 00:32:38,080 Unfortunately, I want to be out. 684 00:32:38,160 --> 00:32:39,400 - No worries. - I can't 685 00:32:39,520 --> 00:32:42,240 - show much interest in your business. It's okay. - No worries. 686 00:32:42,320 --> 00:32:44,720 - But I think the truth is... - Yes. 687 00:32:45,160 --> 00:32:47,200 - Having skin in the game is important. - Yes. 688 00:32:47,320 --> 00:32:48,560 It's going to be hard work. 689 00:32:48,680 --> 00:32:50,960 - Vineeta told you. - Yes. 690 00:32:51,040 --> 00:32:54,200 So I think if you want four Sharks, 691 00:32:54,600 --> 00:32:56,480 and you think everybody can help, 692 00:32:56,560 --> 00:32:59,560 you must increase the equity. 693 00:32:59,760 --> 00:33:01,880 - All right. - I'm proposing this on everybody's behalf. 694 00:33:01,960 --> 00:33:03,520 I'm happy if all four of us join you. 695 00:33:03,600 --> 00:33:06,080 - Okay. - We want Rs. 1 crore for 6% equity 696 00:33:06,160 --> 00:33:07,480 and 2% royalty on sales. 697 00:33:14,800 --> 00:33:17,000 - Could we take a moment and make a call, please? - Yes. 698 00:33:17,120 --> 00:33:18,040 - Sure. - Sure. 699 00:33:19,640 --> 00:33:21,560 - Hello. '- Yes.' 700 00:33:21,640 --> 00:33:24,640 So we have got a deal and we need input. 701 00:33:24,760 --> 00:33:27,280 Will she listen to you all? 702 00:33:27,360 --> 00:33:30,320 - I think she is a bit enthusiastic. - Yes, but she's energetic. 703 00:33:30,400 --> 00:33:32,200 - I don't think she has a listening problem. - Right. 704 00:33:32,280 --> 00:33:34,640 - I felt... - I don't think she has such a problem. 705 00:33:35,360 --> 00:33:37,280 [suspenseful music playing] 706 00:33:37,400 --> 00:33:39,800 - Okay. - All right. 707 00:33:40,120 --> 00:33:42,280 - We would like to offer a counter. - Please go on. 708 00:33:51,360 --> 00:33:53,520 However, a 2% royalty on sales 709 00:33:53,680 --> 00:33:56,920 till you recover 1.5% of your investment... 710 00:33:57,000 --> 00:33:58,640 - 1.5x! - 1.5x. 711 00:33:58,720 --> 00:34:01,200 It sounds like a loan. 712 00:34:01,280 --> 00:34:03,280 - It's not like a loan. - We are also giving you equity. 713 00:34:03,360 --> 00:34:06,760 - If I made an offer based only on equity... - Okay. 714 00:34:06,840 --> 00:34:09,240 I would have given you a maximum valuation of Rs. 10 crores. 715 00:34:09,400 --> 00:34:12,200 Most likely, my starting offer would be Rs. 8 crores. 716 00:34:13,000 --> 00:34:14,840 - And you wouldn't have liked it. - Right. 717 00:34:15,400 --> 00:34:18,240 To make the deal work, 718 00:34:18,400 --> 00:34:20,200 I added the royalty component 719 00:34:20,280 --> 00:34:23,080 because it isn't much compared to your profit. 720 00:34:23,520 --> 00:34:26,000 It's tough to have a profitable business in fashion. 721 00:34:26,080 --> 00:34:27,880 We have grown consistently 722 00:34:27,960 --> 00:34:29,560 and have a good retention rate. 723 00:34:29,640 --> 00:34:31,680 32% is my customer retention rate. 724 00:34:31,760 --> 00:34:34,480 Lavanya, we made an offer because we have confidence in you. 725 00:34:36,080 --> 00:34:37,480 Lavanya, please make a decision. 726 00:34:37,600 --> 00:34:39,440 Rs. 1 crore for 4% equity 727 00:34:39,520 --> 00:34:43,480 and reduce the royalty to 1% from 2%. 728 00:34:43,560 --> 00:34:45,880 I think it could be amenable. 729 00:34:52,480 --> 00:34:53,600 - Okay. - Rs. 1 crore 730 00:34:53,680 --> 00:34:56,160 - for 4% equity as per the valuation is agreed. - No. 731 00:35:08,040 --> 00:35:09,520 - Is it possible? - No. 732 00:35:09,600 --> 00:35:12,800 - Four Sharks. - But it's too much. 733 00:35:14,000 --> 00:35:16,160 [suspenseful music playing] 734 00:35:17,080 --> 00:35:18,200 All right. We'll go for the deal. 735 00:35:37,960 --> 00:35:39,800 I have a FOMO as I'm sitting alone. 736 00:35:40,360 --> 00:35:41,680 - Thank you! - Thank you. 737 00:35:45,000 --> 00:35:47,320 Lavanya and Kriti, greetings. 738 00:35:47,520 --> 00:35:50,320 As you can see, I'm quite curvaceous. 739 00:35:50,480 --> 00:35:54,760 Also, we have a lot of stigma attached to the outfits of girls. 740 00:35:55,000 --> 00:35:56,680 What change will your brand 741 00:35:56,920 --> 00:35:58,840 Lea Clothing bring in this direction? 742 00:35:58,920 --> 00:36:00,880 I think the biggest change 743 00:36:00,960 --> 00:36:03,160 is that we show curvy models 744 00:36:03,240 --> 00:36:05,760 and plus-size models in our shoots. 745 00:36:05,840 --> 00:36:07,800 The mindset of 746 00:36:07,880 --> 00:36:11,800 appearing a certain way to wear such clothes must change. 747 00:36:11,920 --> 00:36:14,600 I think it's a significant change. 748 00:36:14,680 --> 00:36:18,240 It's a huge change and Acko welcomes your change. 749 00:36:18,480 --> 00:36:20,360 After wearing beautiful clothes, 750 00:36:20,520 --> 00:36:22,640 you all must buy a new car too. 751 00:36:23,160 --> 00:36:24,040 - Why not? - Of course! 752 00:36:24,320 --> 00:36:26,200 You may buy the car anywhere 753 00:36:26,280 --> 00:36:28,800 but please get it insured by Acko. 754 00:36:29,000 --> 00:36:30,840 You could get a discount 755 00:36:30,920 --> 00:36:34,160 of up to Rs. 36,000! Isn't it great? 756 00:36:34,240 --> 00:36:35,520 - Yes! - Amazing. 757 00:36:35,720 --> 00:36:37,080 Lavanya and Kriti, 758 00:36:37,160 --> 00:36:40,160 you made a great impact with your brand. 759 00:36:40,240 --> 00:36:43,120 I want you two to leave your impact 760 00:36:43,200 --> 00:36:45,360 on Acko Change Makers Wall. Please come. 761 00:36:47,920 --> 00:36:49,280 [theme music playing] 762 00:37:02,840 --> 00:37:04,520 [ethereal music playing] 763 00:37:08,600 --> 00:37:10,320 Telugu industry is the second-largest 764 00:37:10,480 --> 00:37:12,240 film industry in India. 765 00:37:18,160 --> 00:37:19,760 - Aha! - [chuckling] 766 00:37:20,600 --> 00:37:22,880 We brought a small project 767 00:37:22,960 --> 00:37:25,560 related to this film industry. 768 00:37:32,560 --> 00:37:34,680 I'm Umamaheshwar and I'm a producer. 769 00:37:34,800 --> 00:37:37,160 We hail from the city famous for biryani and 'Baahubali', 770 00:37:37,320 --> 00:37:39,240 Hyderabad and not Mahishmati. 771 00:37:39,760 --> 00:37:41,680 In South India, cinema is a religion. 772 00:37:41,760 --> 00:37:44,520 Cinema is a passion and also an emotion for us. 773 00:37:44,600 --> 00:37:46,320 Our love for cinema is such that 774 00:37:46,400 --> 00:37:48,560 we drink, sleep and eat cinema. 775 00:37:48,960 --> 00:37:52,680 We made a film called '#Krishnarama' in 2023. 776 00:37:53,560 --> 00:37:55,320 '#Krishnarama' 777 00:37:55,400 --> 00:37:58,680 was released on the ETV Win app of the Eenadu television network. 778 00:38:05,000 --> 00:38:09,520 These films earn double or four times the profit 779 00:38:09,640 --> 00:38:12,080 and give competition to big films. 780 00:38:12,160 --> 00:38:15,080 So we brought a small-budget film here. 781 00:38:15,280 --> 00:38:17,560 To make this small-budget film big, 782 00:38:17,680 --> 00:38:21,240 - our ask is Rs. 2 crores for 30% equity. - Wow! 783 00:38:25,680 --> 00:38:27,000 I'm a film fan. 784 00:38:27,200 --> 00:38:29,640 In fact, Gautami is one of my favourite actors. 785 00:38:29,720 --> 00:38:31,480 I think she is fantastic. 786 00:38:31,600 --> 00:38:36,760 The film you made before making the sequel is '#Krishnarama'. 787 00:38:36,840 --> 00:38:38,760 We want to know more 788 00:38:38,840 --> 00:38:41,520 to understand the probability of the success of the sequel. 789 00:38:41,600 --> 00:38:43,040 Please elaborate on it. 790 00:38:43,200 --> 00:38:45,560 Namita, it's a pre-approved project by ETV. 791 00:38:54,400 --> 00:38:55,400 Rs. 2.62 crores. 792 00:38:55,640 --> 00:38:59,280 Can we make a film within Rs. 2.6 crores? That's it? 793 00:38:59,480 --> 00:39:02,280 It includes the payment for the artists and the production. 794 00:39:02,360 --> 00:39:06,000 We made the sequel with the same artists in the US. 795 00:39:06,080 --> 00:39:06,880 That's the reason, 796 00:39:06,960 --> 00:39:09,240 - this project costs Rs. 4.5 crores. - It's more expensive. 797 00:39:09,320 --> 00:39:11,360 No, I'm just asking. I don't know the cost. 798 00:39:11,480 --> 00:39:13,160 Films can be made in Rs. 50-Rs. 60 lakhs. 799 00:39:13,240 --> 00:39:16,280 In the first two weeks, it garnered 800 00:39:28,880 --> 00:39:30,240 - Sir, Rs. 6-7 crores. - Rs. 6-7 crores. 801 00:39:30,320 --> 00:39:34,160 Yes. We're talking about the number of people who'd visit a theatre. 802 00:39:34,960 --> 00:39:37,760 - Eenadu owns the OTT platform. - Yes. 803 00:39:37,880 --> 00:39:40,640 You garnered 40 million views over there so you counted it. 804 00:39:40,720 --> 00:39:42,320 - Yes. - You decided 805 00:39:42,560 --> 00:39:45,320 to multiply it with the ticket price. 806 00:39:45,680 --> 00:39:49,360 - Yes. - You multiplied it with 3 lakh viewers to get Rs. 6-7 crores. 807 00:39:49,560 --> 00:39:51,520 It's a fundamentally flawed argument. 808 00:39:52,360 --> 00:39:53,960 You mean to say 809 00:39:54,200 --> 00:39:57,160 that some content is released on the OTT. 810 00:39:57,760 --> 00:40:00,560 Instead of releasing it on OTT, if it had been released in the theatre, 811 00:40:00,800 --> 00:40:03,800 the viewers on OTT would view it in the theatre. 812 00:40:04,560 --> 00:40:06,320 We can't guess 813 00:40:06,480 --> 00:40:08,320 if 5% viewers would have gone, 814 00:40:08,600 --> 00:40:13,120 10% or 15% viewers. In fact, none of the viewers could go. 815 00:40:14,080 --> 00:40:17,120 When we decide to go to a theatre, we have a small window. 816 00:40:17,760 --> 00:40:19,040 You can go on a weekend. 817 00:40:19,400 --> 00:40:20,840 The weekend works through marketing. 818 00:40:20,960 --> 00:40:22,760 You need to spend more on marketing 819 00:40:22,880 --> 00:40:25,000 as compared to production 820 00:40:25,080 --> 00:40:26,680 to drive audiences. 821 00:40:26,920 --> 00:40:29,280 And then you may hope that word-of-mouth will carry the film. 822 00:40:29,360 --> 00:40:31,240 So guessing a film's response 823 00:40:31,320 --> 00:40:33,520 in the theatre isn't possible. 824 00:40:34,040 --> 00:40:36,920 Firstly, the theatrical billing will be deducted. 825 00:40:37,000 --> 00:40:38,040 - Maybe it's 18%. - Yes. 826 00:40:38,120 --> 00:40:40,200 The remaining 82% 827 00:40:40,520 --> 00:40:42,960 - is further divided and 55% goes to... - The theatre. 828 00:40:43,040 --> 00:40:44,920 - We produce it for the theatre. - To the theatre. 829 00:40:45,000 --> 00:40:47,640 You'll eventually get 30%-35% after giving the distributor's share. 830 00:40:47,760 --> 00:40:50,360 - Yes. - If the theatre earns Rs. 10 crores, 831 00:40:50,520 --> 00:40:53,400 you'd get Rs. 2.5-Rs. 3 crores at last. 832 00:40:53,520 --> 00:40:54,720 That's only for the theatre. 833 00:40:54,920 --> 00:40:56,720 We have OTT and the satellite market. 834 00:40:56,800 --> 00:40:59,720 - We have an audio market. - Some of the revenue comes from there. 835 00:40:59,880 --> 00:41:04,080 It's hard to estimate the revenue of this film. 836 00:41:04,200 --> 00:41:06,040 Please tell us about the other films. 837 00:41:06,120 --> 00:41:07,560 What films did you make? 838 00:41:07,640 --> 00:41:09,960 How much revenue did you make? And what was the investment? 839 00:41:10,040 --> 00:41:11,720 How many films did you two shoot together? 840 00:41:11,840 --> 00:41:16,040 We have made films in Rs. 1-Rs. 1.5 crores. 841 00:41:16,120 --> 00:41:17,200 - We made five films. - You have already made five films. 842 00:41:20,880 --> 00:41:22,440 Did any of them release in the theatre? 843 00:41:22,560 --> 00:41:24,400 - All the five films. - Okay. 844 00:41:24,480 --> 00:41:28,520 Mostly, the satellite television covered the cost of our films. 845 00:41:28,720 --> 00:41:30,120 Please tell us specifically. 846 00:41:30,200 --> 00:41:33,720 - You said Rs. 1.5 crores is the average budget of five films. - Yes. 847 00:41:33,840 --> 00:41:36,080 What was your average earning 848 00:41:36,280 --> 00:41:40,240 after subtracting all the expenses? 849 00:41:40,320 --> 00:41:41,560 - Rs. 40-Rs. 50 lakhs. - Rs. 40-Rs. 50 lakhs. 850 00:41:47,480 --> 00:41:49,480 How many films were a flop? And how many were a hit? 851 00:41:49,560 --> 00:41:50,520 Two films flopped. 852 00:41:50,600 --> 00:41:51,400 - Two films flopped. - Yes. 853 00:41:51,480 --> 00:41:54,600 You are saying that there's a 50% chance of losing money. 854 00:41:54,720 --> 00:41:55,520 - You said it. - No. 855 00:41:55,640 --> 00:41:57,320 It depends on individual projects. 856 00:41:57,400 --> 00:41:59,160 No producer or director 857 00:41:59,240 --> 00:42:01,680 wakes up in the morning and says, "I want to make a flop film." 858 00:42:01,760 --> 00:42:03,400 - Everybody is trying to make a hit film. - Yes. 859 00:42:03,480 --> 00:42:07,040 - But invariably, 50% flop. - Yes. 860 00:42:07,160 --> 00:42:08,400 At least it's your record. 861 00:42:08,480 --> 00:42:10,440 Industrywide, 80% of films flop. 862 00:42:11,840 --> 00:42:13,120 You want Rs. 2 crores from us. 863 00:42:13,440 --> 00:42:16,280 How much revenue will Rs. 2 crores generate? 864 00:42:16,360 --> 00:42:20,320 We expect Rs. 5 crore revenue in the US. 865 00:42:20,400 --> 00:42:22,480 It's the gross revenue. 866 00:42:47,040 --> 00:42:49,200 - It's the profit. - You get 30% or Rs. 2 crores 867 00:42:49,400 --> 00:42:50,800 plus 75 lakhs. 868 00:42:51,280 --> 00:42:52,120 It'll be Rs. 2.75 crores. 869 00:42:58,120 --> 00:42:59,200 It's a lousy calculation. 870 00:42:59,280 --> 00:43:00,680 No, there is also a minimum guarantee. 871 00:43:00,760 --> 00:43:03,440 We have a fixed market on OTT and digital at least. 872 00:43:03,680 --> 00:43:06,480 When it comes to distributors, the current environment isn't conducive. 873 00:43:06,600 --> 00:43:10,200 Unless it's a big star's film, even the OTT aren't paying money. 874 00:43:20,040 --> 00:43:22,720 You won't even get a spike... 875 00:43:22,800 --> 00:43:24,920 in Krishnarama's views. 876 00:43:25,040 --> 00:43:27,240 I don't understand why you've come on Shark Tank. 877 00:43:27,320 --> 00:43:29,560 It's not possible that no one is funding you. 878 00:43:29,880 --> 00:43:31,720 - It is. - Why so, Anupam? 879 00:43:31,840 --> 00:43:33,800 Because nobody makes money in this business. 880 00:43:41,160 --> 00:43:43,080 Today, they've become Bollywood's biggest directors. 881 00:43:43,160 --> 00:43:44,840 - Yes. - Amongst the top, right? 882 00:43:44,960 --> 00:43:46,600 They'd pitched a movie, 883 00:43:47,160 --> 00:43:51,280 and the movie was exactly this, to a couple. 884 00:43:51,360 --> 00:43:55,000 The couple comes to the US and then the film is shot there. 885 00:43:55,120 --> 00:43:56,440 We actually made the film there. 886 00:43:56,520 --> 00:43:59,600 They're also Telugu and Tamil, both of these guys. 887 00:44:00,160 --> 00:44:02,960 From there, we went on and made another film together. 888 00:44:03,560 --> 00:44:07,480 - Raj and DK became the top Bollywood directors... - Yes... 889 00:44:07,560 --> 00:44:09,360 But I lost all the money I put in. 890 00:44:09,640 --> 00:44:12,440 I studied this industry in depth. 891 00:44:12,640 --> 00:44:16,360 I realised that the existing people in the industry, 892 00:44:16,600 --> 00:44:18,520 the producers who have been doing this for a long time 893 00:44:18,600 --> 00:44:20,840 are also in heavy debt, but they keep doing it. 894 00:44:20,920 --> 00:44:23,520 Fortunately, it was not some producer scamming me. 895 00:44:23,600 --> 00:44:25,040 Raj and DK themselves were naive. 896 00:44:25,120 --> 00:44:26,960 They didn't know, they were learning, they were engineering. 897 00:44:27,040 --> 00:44:30,200 Anupam, sorry. There were no OTTs in those days. 898 00:44:31,400 --> 00:44:33,920 The producers who take a bet on OTT and say, 899 00:44:34,000 --> 00:44:36,440 "Your money is safe in OTT, sir!", 900 00:44:36,560 --> 00:44:39,280 back in the day, they had satellite TV. 901 00:44:39,640 --> 00:44:41,880 People were paying Rs. 10 crores for satellite releases back then. 902 00:44:41,960 --> 00:44:45,160 - How much money did you lose? - Not... A few crores. 903 00:44:45,240 --> 00:44:47,720 It's fine. This is part of learning. It's the price of learning. 904 00:44:47,800 --> 00:44:49,080 I don't think of it as a loss. 905 00:44:49,160 --> 00:44:51,560 I think of it as an investment in learning, 906 00:44:51,720 --> 00:44:54,400 but I've already learnt, you see! 907 00:44:54,520 --> 00:44:55,680 If they gave you a deal, 908 00:44:55,760 --> 00:44:58,800 "Anupam, Rs. 30 lakhs for 30% equity and act in the movie...." 909 00:44:58,880 --> 00:45:01,840 No! I don't do Tollywood and Bollywood anymore. 910 00:45:02,040 --> 00:45:04,520 - Only Hollywood and that's not what you're doing. - Hollywood... 911 00:45:05,040 --> 00:45:07,640 - We're shooting in the US anyway. It's Hollywood. - Hollywood film. 912 00:45:07,720 --> 00:45:10,120 Do you know how it is shot in the US? 913 00:45:10,200 --> 00:45:11,680 You make it sound glamorous. 914 00:45:11,760 --> 00:45:14,160 Three people will be shooting on the down-low. 915 00:45:14,240 --> 00:45:15,840 - I feel his pain! - He's hurting. 916 00:45:15,920 --> 00:45:18,160 - Here, 400 people do it. - We feel Anupam's pain. 917 00:45:18,400 --> 00:45:19,880 Will you take him as the hero... 918 00:45:20,000 --> 00:45:21,560 The hero is a 70-year-old man! 919 00:45:22,960 --> 00:45:25,560 - How old are you? What's your age? - [laughter] 920 00:45:26,120 --> 00:45:27,880 How about the hero's son then? 921 00:45:28,960 --> 00:45:31,440 You showed up here as Kadappa. 922 00:45:32,200 --> 00:45:34,000 You want me to be the hero! 923 00:45:34,160 --> 00:45:36,200 Kattappa, not Kadappa! 924 00:45:36,280 --> 00:45:38,280 - Why did Kattappa kill Baahubali? - Kadappa is a stone. 925 00:45:38,360 --> 00:45:41,320 - Jokes apart, Uma and Raj. - Oh my God. 926 00:45:41,480 --> 00:45:44,400 Let me explain our business model to you. 927 00:45:44,480 --> 00:45:46,360 If we invest in 10 companies, 928 00:45:46,560 --> 00:45:50,800 2 to 3 companies make a 5 to 10 times return, 929 00:45:50,880 --> 00:45:54,520 6 to 7 of the companies have a gradual growth 930 00:45:54,600 --> 00:45:55,720 but no liquidity. 931 00:45:57,040 --> 00:46:00,000 The upside in this case is not 5 to 10x 932 00:46:00,200 --> 00:46:02,800 because you've already taken too many assumptions. 933 00:46:02,880 --> 00:46:07,400 So, our business approach and your business model 934 00:46:07,720 --> 00:46:09,080 don't quite gel. 935 00:46:09,200 --> 00:46:10,320 So, I'm out. 936 00:46:10,800 --> 00:46:13,120 I don't have a great sense of the movie industry. 937 00:46:13,200 --> 00:46:14,240 I understand numbers, 938 00:46:14,360 --> 00:46:16,880 and the numbers say you didn't make profits in the past. 939 00:46:16,960 --> 00:46:20,440 What you're promising isn't liquidative either. 940 00:46:20,560 --> 00:46:22,760 Overall, for those reasons, I'm out. 941 00:46:24,040 --> 00:46:26,480 Even if one was to invest in the movie business, 942 00:46:26,640 --> 00:46:29,040 you should have taken the portfolio approach 943 00:46:29,160 --> 00:46:32,320 because nobody can predict a hit or flop. 944 00:46:32,520 --> 00:46:34,280 Everyone anticipates the movie to be a hit, 945 00:46:34,520 --> 00:46:36,920 yet 80 to 90% of the movies flop. 946 00:46:37,120 --> 00:46:39,720 This is like buying a lottery ticket. 947 00:46:39,880 --> 00:46:41,800 If you're lucky, you win. 948 00:46:41,920 --> 00:46:44,080 I am out for this reason, but good luck. 949 00:46:44,560 --> 00:46:47,800 - Every investor has their own style of investing, right? - Yes. 950 00:46:48,000 --> 00:46:51,400 My style is that I want to be with my companies long-term. 951 00:46:55,360 --> 00:46:58,400 does not align with my style and time frame. 952 00:46:58,680 --> 00:46:59,720 For that reason, I'm out. 953 00:46:59,800 --> 00:47:02,600 - I hope this is a bigger success than your first one. - Thank you. 954 00:47:02,680 --> 00:47:03,560 I am out as well. 955 00:47:09,600 --> 00:47:11,800 If I invest Rs. 2 crores, 956 00:47:11,880 --> 00:47:15,200 I expect a minimum growth avenue of Rs. 10 crores. 957 00:47:15,280 --> 00:47:16,760 Unfortunately, I'm out. 958 00:47:17,200 --> 00:47:19,400 - Thank you. - I hope this movie does well. 959 00:47:19,480 --> 00:47:20,720 - Thank you. - Thank you. 960 00:47:20,800 --> 00:47:21,600 - Thank you. - Thank you. 961 00:47:21,680 --> 00:47:22,800 - Thanks a lot. - Thank you. 962 00:47:26,440 --> 00:47:28,360 The famous Raj and Simran duo is here. 963 00:47:28,440 --> 00:47:29,600 Oh, I'm so sorry. 964 00:47:29,680 --> 00:47:31,480 The Raj and Uma duo! 965 00:47:31,560 --> 00:47:33,600 Welcome to the PokerBaazi zone. 966 00:47:33,720 --> 00:47:36,360 You turned the serious, business ambience of Shark Tank 967 00:47:36,440 --> 00:47:39,280 very film-like. 968 00:47:39,360 --> 00:47:40,600 It is a business of films. 969 00:47:40,680 --> 00:47:44,000 Correct! Let's play an exciting game. 970 00:48:03,680 --> 00:48:05,480 - 7. - A lot of confidence. 971 00:48:05,600 --> 00:48:07,840 - What do you think? - No, he can name more. 972 00:48:07,960 --> 00:48:09,560 - So, your call is... - I can name more! 973 00:48:09,640 --> 00:48:11,640 - That he will name at least 7. - Yes. 974 00:48:11,840 --> 00:48:13,600 And your time starts now. 975 00:48:13,760 --> 00:48:16,360 - Anupam Kher, Amjad Khan... - [clock ticking] 976 00:48:17,600 --> 00:48:19,040 Amitabh Bachchan, 977 00:48:19,160 --> 00:48:22,800 - Shah Rukh Khan, Anil Kapoor... - And your time is up. 978 00:48:23,080 --> 00:48:26,520 - Uma has become today's... - Simran. 979 00:48:26,840 --> 00:48:28,320 [laughter] 980 00:48:28,520 --> 00:48:30,880 He has become the Baazigar Of The Day. 981 00:48:31,040 --> 00:48:34,520 You get entry tickets to the National Poker Series India 982 00:48:34,640 --> 00:48:35,920 worth Rs. 1 lakh 983 00:48:46,800 --> 00:48:48,240 where you can play interesting games 984 00:48:48,320 --> 00:48:50,560 and the chance to win exciting prizes. 985 00:48:50,760 --> 00:48:52,840 PokerBaazi, where you hold the cards. 986 00:48:52,960 --> 00:48:53,800 Download now. 987 00:48:53,960 --> 00:48:55,160 [theme music playing] 988 00:49:07,800 --> 00:49:08,840 [theme music fades] 989 00:49:09,000 --> 00:49:10,360 I'm a vendor. 990 00:49:10,440 --> 00:49:12,440 I have a rental business of electronics. 991 00:49:12,520 --> 00:49:15,760 I have a huge inventory but no customers. 992 00:49:15,880 --> 00:49:17,440 Where do I find customers now? 993 00:49:17,520 --> 00:49:19,960 My son bought an expensive drum set. 994 00:49:20,080 --> 00:49:21,760 Now, he wants to play the piano. 995 00:49:21,840 --> 00:49:23,720 What do I do with such an expensive drum set? 996 00:49:23,800 --> 00:49:26,480 Don't worry, guys, when you have Rentit4me, 997 00:49:26,600 --> 00:49:30,480 the first-ever renting marketplace and the ultimate destination. 998 00:49:38,640 --> 00:49:40,960 Rentit4me is a trusted platform 999 00:49:41,040 --> 00:49:43,680 where out of our wide range of products, 1000 00:49:51,080 --> 00:49:54,840 such as furniture, home appliances, electronics, musical instruments, 1001 00:49:54,960 --> 00:49:57,560 medical equipment, automobiles and much more. 1002 00:49:57,680 --> 00:49:59,840 We list the products of local rental vendors 1003 00:49:59,920 --> 00:50:01,720 on our platform 1004 00:50:09,080 --> 00:50:11,960 Apart from this, you can list 1005 00:50:12,080 --> 00:50:14,160 your personal products on our mobile application 1006 00:50:14,240 --> 00:50:15,360 and rent them out, 1007 00:50:15,440 --> 00:50:17,720 making it an extra income. 1008 00:50:17,840 --> 00:50:22,040 We quit our jobs and started Rentit4me in 2023. 1009 00:50:22,120 --> 00:50:25,200 Today, we have over 400 vendors 1010 00:50:31,600 --> 00:50:34,720 Our ask is Rs. 1.5 crores for 5% equity. 1011 00:50:40,280 --> 00:50:42,560 First, tell me, are you guys related to each other by any chance? 1012 00:50:42,640 --> 00:50:44,000 Monali is my wife 1013 00:50:44,080 --> 00:50:46,040 - and Gunjan is my sister. - Oh, nice. 1014 00:50:46,120 --> 00:50:47,200 When did you start this? 1015 00:50:47,320 --> 00:50:49,360 We launched it in July 2023. 1016 00:50:49,440 --> 00:50:52,160 What did you do before that? Give us your background briefly. 1017 00:50:52,280 --> 00:50:54,160 I did my schooling in Delhi. 1018 00:50:54,240 --> 00:50:56,160 I'm an electronics and telecom engineer. 1019 00:50:56,240 --> 00:50:59,000 I've worked for telecom companies like Bharti Airtel and Hughes 1020 00:50:59,200 --> 00:51:00,480 for 16 years. 1021 00:51:00,840 --> 00:51:02,160 16 years. Wow. 1022 00:51:02,280 --> 00:51:04,360 I did my schooling in Jaipur. 1023 00:51:04,440 --> 00:51:06,920 After that, I did my BSc in Biotechnology. 1024 00:51:07,000 --> 00:51:08,480 I've done my MBA from Amity University, Noida. 1025 00:51:08,560 --> 00:51:10,560 I'm a gold medallist and I came top of my batch. 1026 00:51:10,680 --> 00:51:13,240 My campus placement was with Ernst & Young through them. 1027 00:51:13,320 --> 00:51:16,320 I worked there for almost 14 years. 1028 00:51:16,400 --> 00:51:17,720 When I left the job, 1029 00:51:17,800 --> 00:51:20,360 I was Vice President, Strategy and Transactions. 1030 00:51:20,520 --> 00:51:22,640 I did my schooling at Don Bosco in Delhi. 1031 00:51:22,800 --> 00:51:25,560 Then I did engineering in electronics and communication. 1032 00:51:25,640 --> 00:51:27,640 Then I did my MBA from IIFT, 1033 00:51:27,720 --> 00:51:30,080 Indian Institute of Foreign Trade, Delhi. 1034 00:51:38,280 --> 00:51:40,600 I headed sales at Cisco for 8 years. 1035 00:51:40,680 --> 00:51:43,440 Your team is so qualified. 1036 00:51:43,600 --> 00:51:44,840 I am intimidated. 1037 00:51:45,040 --> 00:51:46,800 - [laughs] - I feel so underqualified. 1038 00:51:47,680 --> 00:51:48,640 Thank you, Sharks. 1039 00:51:48,760 --> 00:51:50,480 - Means a lot to us. - Lovely. 1040 00:51:51,040 --> 00:51:53,560 Is your biggest category real estate? 1041 00:51:53,800 --> 00:51:54,600 No. 1042 00:51:54,680 --> 00:51:55,800 No! Okay. 1043 00:51:55,880 --> 00:51:58,440 Our hot-selling category currently is 1044 00:51:58,520 --> 00:51:59,960 electronics and home appliances. 1045 00:52:08,320 --> 00:52:10,360 I don't quite get this. 1046 00:52:10,480 --> 00:52:12,720 This work has already been done. 1047 00:52:12,800 --> 00:52:15,320 People have made good businesses in this category. 1048 00:52:15,400 --> 00:52:16,520 I think Furlenco is one. 1049 00:52:16,720 --> 00:52:18,480 That is one more player that is doing well. 1050 00:52:18,720 --> 00:52:20,440 The rest have shut shop. 1051 00:52:20,680 --> 00:52:22,520 What did you discover? 1052 00:52:22,600 --> 00:52:23,760 - What's different? - It's a good question. 1053 00:52:23,840 --> 00:52:24,800 What's new? What's different? 1054 00:52:24,880 --> 00:52:28,720 We're doing this differently than the other players. 1055 00:52:28,880 --> 00:52:31,840 We onboard local vendors on our platform 1056 00:52:32,000 --> 00:52:33,920 and make them our partners. 1057 00:52:34,040 --> 00:52:36,840 We do our deliveries through them. 1058 00:52:36,960 --> 00:52:39,920 All the big companies have their own inventory. 1059 00:52:40,120 --> 00:52:42,400 It isn't a level playing field at the moment. 1060 00:52:42,600 --> 00:52:45,480 No one is digitising smaller rental companies. 1061 00:52:45,680 --> 00:52:48,640 Everyone is dealing in buying and selling marketplaces. 1062 00:52:48,800 --> 00:52:50,360 No marketplace exists 1063 00:52:50,600 --> 00:52:52,800 that provides a level playing field to these small rental players. 1064 00:52:52,880 --> 00:52:54,280 We want to be their face. 1065 00:52:54,360 --> 00:52:55,280 We also want them... 1066 00:52:55,440 --> 00:52:58,240 Just as big companies like Amazon and Flipkart 1067 00:52:58,320 --> 00:52:59,680 deal in buy and sell, 1068 00:52:59,760 --> 00:53:01,960 we want them to get an opportunity to operate on a level playing field. 1069 00:53:02,040 --> 00:53:04,520 How many vendors have you on-boarded? 1070 00:53:04,600 --> 00:53:07,120 400 vendors so far. 1071 00:53:07,200 --> 00:53:10,680 On a daily basis, we onboard 4 to 5 vendors. 1072 00:53:17,080 --> 00:53:19,640 out of which 10 to 15 listings have gone on rent. 1073 00:53:20,560 --> 00:53:23,520 It will be clearer if you give us a product demo. 1074 00:53:24,640 --> 00:53:26,360 Sharks, this is our website. 1075 00:53:26,440 --> 00:53:29,960 You can view the product categories here. 1076 00:53:30,320 --> 00:53:31,840 Choose the rental duration. 1077 00:53:45,440 --> 00:53:50,440 Then select the start date and choose the rental duration. 1078 00:53:51,160 --> 00:53:52,680 Select it for 3 months. 1079 00:53:53,040 --> 00:53:54,880 Select the start date. 1080 00:53:55,160 --> 00:53:59,280 Select the duration and then 'Add to cart'. 1081 00:53:59,400 --> 00:54:00,200 Oh, okay. 1082 00:54:00,280 --> 00:54:03,720 Then make the payment and complete the transaction. 1083 00:54:03,800 --> 00:54:05,000 Once the payment is done, 1084 00:54:05,160 --> 00:54:07,360 on your email and mobile, 1085 00:54:07,440 --> 00:54:09,840 you will get the order confirmation and delivery details. 1086 00:54:09,920 --> 00:54:11,840 You took the total amount in advance. 1087 00:54:11,920 --> 00:54:15,320 - All 3 months. You take rent for 12 months also in advance. - Right. 1088 00:54:15,400 --> 00:54:18,600 - That's Rs. 13,000 rent for the AC for 3 months. - Right. 1089 00:54:18,720 --> 00:54:20,800 How much does a new 2-ton AC cost? 1090 00:54:20,960 --> 00:54:22,280 More than Rs. 45,000. 1091 00:54:22,480 --> 00:54:24,080 - Rs. 45,000... - Rs. 45,000. 1092 00:54:24,480 --> 00:54:25,800 - That's for a new AC. - Yes. 1093 00:54:25,880 --> 00:54:29,440 If I want to buy a refurbished AC, I could get it for about Rs. 25,000. 1094 00:54:29,720 --> 00:54:32,640 I'll be paying a rent of Rs. 13,000 for 3 months. 1095 00:54:32,760 --> 00:54:34,120 Why will I not buy a new one? 1096 00:54:34,800 --> 00:54:35,680 Here's what happens. 1097 00:54:35,800 --> 00:54:39,160 This is majorly relevant to the moving population. 1098 00:54:39,320 --> 00:54:41,880 A lot of people currently with jobs in Mumbai 1099 00:54:42,000 --> 00:54:43,360 get transferred to say, Delhi. 1100 00:54:43,520 --> 00:54:44,920 They'll move to Delhi for 3 months. 1101 00:54:45,080 --> 00:54:48,080 That's short-term use. They cannot buy everything, right? 1102 00:54:48,200 --> 00:54:49,760 Secondly, the maintenance. 1103 00:54:49,840 --> 00:54:52,160 You don't need to pay for that. The vendor maintains it. 1104 00:54:52,240 --> 00:54:54,040 Despite that, people don't prefer renting it. 1105 00:54:54,120 --> 00:54:55,800 They feel that buying the product 1106 00:54:55,960 --> 00:54:58,920 and selling it later on will be cheaper for them. 1107 00:54:59,040 --> 00:55:02,400 This cost is too steep for a three-month rental. 1108 00:55:02,520 --> 00:55:03,680 It isn't viable. 1109 00:55:04,880 --> 00:55:06,920 What's the scale of your business now? 1110 00:55:07,000 --> 00:55:08,880 We started in July 2023. 1111 00:55:09,160 --> 00:55:11,200 We have done sales of Rs. 1.42 crores to date. 1112 00:55:11,280 --> 00:55:12,360 Last month? 1113 00:55:12,440 --> 00:55:13,600 Rs. 23.24 lakhs. 1114 00:55:13,680 --> 00:55:14,880 What was your margin? 1115 00:55:15,000 --> 00:55:16,720 Our margin is 12%. 1116 00:55:16,840 --> 00:55:19,320 When we started in Q2, 1117 00:55:19,680 --> 00:55:21,520 we did Rs. 36 lakhs. 1118 00:55:21,800 --> 00:55:24,160 We did Rs. 42 lakhs in Q3. 1119 00:55:24,400 --> 00:55:27,480 In Q4, we've already done Rs. 63 lakhs. 1120 00:55:38,680 --> 00:55:40,080 Is the difference marketing? 1121 00:55:40,160 --> 00:55:43,120 So, 23% is our performance marketing 1122 00:55:43,240 --> 00:55:45,560 and our team's expense. 1123 00:55:45,640 --> 00:55:47,640 - 12% is your profit. - Yes. 1124 00:55:47,720 --> 00:55:49,840 - You're making Rs. 3 lakhs every month. - Yes. 1125 00:55:49,920 --> 00:55:53,960 For the education you mentioned, your salaries should have been high... 1126 00:55:55,920 --> 00:55:57,760 Do you have an objective number of the market size? 1127 00:55:57,840 --> 00:55:59,520 What is the rental market size in India? 1128 00:55:59,680 --> 00:56:01,680 Outside of real estate and car. 1129 00:56:01,760 --> 00:56:03,520 Apart from properties, 1130 00:56:03,640 --> 00:56:07,280 the market size is Rs. 18,000 crores. 1131 00:56:07,400 --> 00:56:08,520 India or globally? 1132 00:56:08,720 --> 00:56:09,640 India. 1133 00:56:15,640 --> 00:56:17,240 and do not wish to sell. 1134 00:56:17,320 --> 00:56:19,400 Is this Rs. 9,000 crores getting monetised? 1135 00:56:20,040 --> 00:56:21,880 This is the market potential of the circular economy. 1136 00:56:21,960 --> 00:56:24,800 - Potential. - Potential or market? Not potential. 1137 00:56:24,880 --> 00:56:28,000 In today's date, what is the rental market size 1138 00:56:28,080 --> 00:56:30,760 for ACs, sofas and the other products you mentioned? 1139 00:56:30,880 --> 00:56:32,760 My question is, what is the market size for that? 1140 00:56:38,280 --> 00:56:40,480 It doesn't matter. So what if it isn't on Google? 1141 00:56:40,560 --> 00:56:42,080 Businesses were made even before Google. 1142 00:56:42,160 --> 00:56:44,200 - If you... - There are many ways to triangulate data. 1143 00:56:44,320 --> 00:56:47,280 You should be familiar with estimating, triangulation, 1144 00:56:47,360 --> 00:56:49,520 taking out proxies... There are many ways. 1145 00:56:49,600 --> 00:56:53,680 The simplest would be to identify how many vendors are in a city. 1146 00:56:53,760 --> 00:56:56,000 Ask a couple of vendors how much business they do 1147 00:56:56,160 --> 00:56:57,440 and multiply it by cities. 1148 00:56:57,520 --> 00:57:00,560 If you go about it logically in that manner, 1149 00:57:00,680 --> 00:57:02,120 then it makes sense. 1150 00:57:02,920 --> 00:57:04,600 I don't think your numbers are right. 1151 00:57:04,680 --> 00:57:05,600 I have one question. 1152 00:57:06,000 --> 00:57:07,440 What's written over there? 1153 00:57:07,680 --> 00:57:08,680 - Rentit4me. - Rentit4me. 1154 00:57:08,800 --> 00:57:11,720 - R4ME, that means... - No. What is your website? 1155 00:57:12,360 --> 00:57:13,960 - Rentit4me.com. - Rentit4me.com. 1156 00:57:14,120 --> 00:57:16,640 Why does the logo say 'R4ME'? 1157 00:57:16,760 --> 00:57:19,000 Shouldn't the name be Rentit4me? 1158 00:57:19,480 --> 00:57:20,520 That's in small font 1159 00:57:20,600 --> 00:57:23,720 and you've made a fancy logo which I can't read. 1160 00:57:23,920 --> 00:57:26,760 The name of our application on the Apple Store and Google Store 1161 00:57:26,960 --> 00:57:27,920 is Rentit4me. 1162 00:57:28,000 --> 00:57:29,880 Then why is your logo 'R4ME'? 1163 00:57:29,960 --> 00:57:31,360 It's Rentit4me! 1164 00:57:32,840 --> 00:57:36,280 Very poor thinking in terms of logo. 1165 00:57:36,360 --> 00:57:37,560 Anyway. Look, sir. 1166 00:57:38,000 --> 00:57:41,280 People are tired of doing this business 1167 00:57:41,640 --> 00:57:43,800 and the dynamics are already proven. 1168 00:57:44,320 --> 00:57:45,760 The economics doesn't sit well. 1169 00:57:45,880 --> 00:57:46,800 Secondly, 1170 00:57:47,360 --> 00:57:52,120 your understanding of business, through question and answer... 1171 00:57:52,920 --> 00:57:54,960 The market size you told us 1172 00:57:55,440 --> 00:57:59,400 and the dynamics of the marketplace which are already established, 1173 00:57:59,920 --> 00:58:02,080 that is coming across as very poor. 1174 00:58:02,480 --> 00:58:05,800 Finally, your sense of consumer business 1175 00:58:06,040 --> 00:58:07,240 also seems doubtful to me. 1176 00:58:07,320 --> 00:58:10,440 When I look at your logo, it's entirely senseless. 1177 00:58:10,560 --> 00:58:11,960 You're in Shark Tank, 1178 00:58:12,120 --> 00:58:16,000 the biggest opportunity to advertise your brand 1179 00:58:16,120 --> 00:58:17,480 so that you can increase your business, 1180 00:58:17,560 --> 00:58:19,320 and here you are with R4ME! 1181 00:58:19,400 --> 00:58:21,640 So, I'm sorry but I'm very disappointed 1182 00:58:22,200 --> 00:58:24,440 because it's reflecting very poor judgement on your part. 1183 00:58:24,720 --> 00:58:26,320 I'm out for these reasons. Good luck. 1184 00:58:27,520 --> 00:58:32,640 I don't think that your app is also too user-friendly now. 1185 00:58:32,720 --> 00:58:34,280 For instance, basic things like 1186 00:58:34,360 --> 00:58:36,320 when I look at the listing of the AC, 1187 00:58:36,480 --> 00:58:37,800 I see a generic picture 1188 00:58:37,880 --> 00:58:40,880 and not the picture of the AC that I would be getting. 1189 00:58:41,000 --> 00:58:42,960 The biggest thing about a marketplace is 1190 00:58:43,160 --> 00:58:45,920 that even if the search results are very few, 1191 00:58:46,040 --> 00:58:48,920 at least there should be reviews, ratings, 1192 00:58:49,000 --> 00:58:52,080 correct pictures and authenticity that build trust. 1193 00:58:52,400 --> 00:58:54,120 This marketplace gives me the feeling 1194 00:58:54,200 --> 00:58:55,680 of a fake marketplace. 1195 00:58:55,760 --> 00:58:58,120 I would not try it out for the lack of trust. 1196 00:58:58,240 --> 00:59:01,120 So, I don't think this business is investible at the moment. 1197 00:59:01,200 --> 00:59:02,160 I'm out. 1198 00:59:03,000 --> 00:59:06,840 We Sharks often fight amongst ourselves 1199 00:59:07,080 --> 00:59:08,360 because we want a deal. 1200 00:59:08,440 --> 00:59:12,280 That feeling that you get on seeing an entrepreneur 1201 00:59:12,360 --> 00:59:14,800 that I want this deal 1202 00:59:15,040 --> 00:59:16,320 is because of two reasons. 1203 00:59:16,760 --> 00:59:18,720 Either they are so sharp 1204 00:59:19,280 --> 00:59:21,480 in their thinking and their pitch 1205 00:59:21,640 --> 00:59:25,080 that you go, "Wow! I want to bet on him or her." 1206 00:59:25,160 --> 00:59:27,720 Or then, secondly, the numbers. 1207 00:59:27,840 --> 00:59:30,680 There's this glow in your eyes when you see the numbers. 1208 00:59:30,760 --> 00:59:33,720 There was no conviction in your pitch. 1209 00:59:33,800 --> 00:59:35,120 We asked you so many questions, 1210 00:59:35,200 --> 00:59:38,960 but you were not able to give us answers which convinced us. 1211 00:59:39,120 --> 00:59:41,280 Secondly, your numbers also are poor. 1212 00:59:41,400 --> 00:59:42,680 That is the reason I'm out. 1213 00:59:44,280 --> 00:59:46,720 I've understood what you three have been saying. 1214 00:59:46,800 --> 00:59:48,400 You've taken a big risk. 1215 00:59:48,600 --> 00:59:51,080 I don't think I can support you here. 1216 00:59:51,160 --> 00:59:53,760 I don't think the financial matrices would ever match either 1217 00:59:53,840 --> 00:59:56,720 or I would get my investment back. 1218 00:59:56,840 --> 00:59:58,520 Unfortunately, I am out. 1219 01:00:00,240 --> 01:00:01,680 When the internet was made, 1220 01:00:01,840 --> 01:00:04,480 do you know which were the first businesses to be made? 1221 01:00:04,600 --> 01:00:06,720 - Let's take Shaadi.com for example... - Thank you. 1222 01:00:06,840 --> 01:00:08,400 And Naukri.com. 1223 01:00:08,560 --> 01:00:10,360 Or the example of MakeMyTrip. 1224 01:00:10,560 --> 01:00:13,840 The first businesses to be made on the internet were marketplaces. 1225 01:00:14,000 --> 01:00:16,360 This was a really obvious business. 1226 01:00:16,440 --> 01:00:18,040 There would be demand as well as supply. 1227 01:00:18,200 --> 01:00:20,760 The internet would bring them together to build those businesses. 1228 01:00:20,840 --> 01:00:23,040 So, the marketplaces that had to be made 1229 01:00:23,240 --> 01:00:25,360 might have potentially been already made. 1230 01:00:25,440 --> 01:00:27,600 Now, we're 25 years post the advent of the internet. 1231 01:00:27,680 --> 01:00:29,400 Marketplaces were the first to be made. 1232 01:00:29,520 --> 01:00:32,360 Potentially, the renting business couldn't have been made. 1233 01:00:32,480 --> 01:00:35,600 If it could be, people would have made it 10 or 20 years ago. 1234 01:00:35,680 --> 01:00:37,400 As I mentioned, fundamentally, 1235 01:00:37,520 --> 01:00:39,000 in the renting business, 1236 01:00:39,120 --> 01:00:41,680 the ratio of renting to price 1237 01:00:41,840 --> 01:00:43,440 also seems a bit off to me here. 1238 01:00:43,520 --> 01:00:45,920 I don't think a business could be built here. 1239 01:00:46,120 --> 01:00:47,840 So, I'd like to be out for that reason. 1240 01:00:49,120 --> 01:00:50,360 - Thank you so much, guys. - Thank you. 1241 01:00:50,440 --> 01:00:52,040 - All the best. - Thank you. 1242 01:00:52,160 --> 01:00:53,000 Bye. 1243 01:00:56,160 --> 01:00:58,280 Gunjan, please come over here. 1244 01:00:59,000 --> 01:01:00,400 Nitin and Monali, don't be scared. 1245 01:01:00,520 --> 01:01:03,280 I've taken your sister on rent for a short while. 1246 01:01:03,520 --> 01:01:05,320 Welcome to the PokerBaazi zone. 1247 01:01:22,800 --> 01:01:23,680 - How about 7? - Hmm. 1248 01:01:23,800 --> 01:01:24,600 7! 1249 01:01:24,680 --> 01:01:27,520 Gunjan, what do you think? Can they do it? 1250 01:01:27,680 --> 01:01:28,520 Yes, they can. 1251 01:01:28,600 --> 01:01:31,520 The family's honour rests on you today. 1252 01:01:31,600 --> 01:01:34,120 And your time starts now. 1253 01:01:34,640 --> 01:01:35,480 Water. 1254 01:01:35,600 --> 01:01:36,440 - Fresh air. - Air. 1255 01:01:37,120 --> 01:01:38,960 Um, green grass. 1256 01:01:39,520 --> 01:01:41,360 - Hurry up! - Love! 1257 01:01:42,080 --> 01:01:44,440 You seem to be really focused. 1258 01:01:44,600 --> 01:01:47,480 The entire family doesn't think about rent-free things. 1259 01:01:47,760 --> 01:01:48,560 Anyway! 1260 01:01:48,680 --> 01:01:50,560 Gunjan was here with me. 1261 01:01:50,880 --> 01:01:53,640 Um, she did say that you'd do it, 1262 01:01:53,800 --> 01:01:54,840 but you could not. 1263 01:01:54,920 --> 01:01:56,960 She is my favourite and she's standing beside me. 1264 01:02:12,000 --> 01:02:14,040 'Welcome to the special episode' 1265 01:02:14,160 --> 01:02:16,880 'which is completely dedicated to the environment.' 1266 01:02:17,080 --> 01:02:19,200 'Cool The Globe is a carbon handprint app' 1267 01:02:19,360 --> 01:02:22,800 'which helps people reduce their carbon footprint.' 1268 01:02:23,080 --> 01:02:25,960 'How can I become eco-friendly in day-to-day life?' 1269 01:02:26,080 --> 01:02:29,320 'The app shows me over a hundred ways to do that.' 1270 01:02:29,880 --> 01:02:32,400 'Digital Paani is an IoT-enabled software' 1271 01:02:32,480 --> 01:02:35,200 'that just like a doctor tracks the health of treatment plants' 1272 01:02:35,480 --> 01:02:37,560 'and manages it with the right expertise.' 1273 01:02:37,680 --> 01:02:40,640 'Today, Digital Paani power plants' 1274 01:02:40,720 --> 01:02:43,520 'treat over 90 million litres of wastewater.' 1275 01:02:44,240 --> 01:02:46,800 'Canvaloop is a bio-material science company' 1276 01:02:46,880 --> 01:02:48,280 'that uses agricultural waste' 1277 01:02:48,360 --> 01:02:51,280 'such as hemp, banana, the stems of oil seeds' 1278 01:02:51,360 --> 01:02:53,600 'and pineapple leaves by converting them' 1279 01:02:53,680 --> 01:02:55,680 'into textile fibres and yarns' 1280 01:02:55,800 --> 01:02:58,440 'using our zero-waste proprietary technology.' 1281 01:02:58,960 --> 01:03:00,120 'This is Levi's jeans!' 1282 01:03:00,200 --> 01:03:02,600 'Sir, it contains 20% of our fibre.' 1283 01:03:02,720 --> 01:03:04,320 - 'It's yours, from Surat! - From our unit.' 1284 01:03:04,400 --> 01:03:05,240 - 'Yes. - To Levi's?' 1285 01:03:05,360 --> 01:03:06,760 - 'Yes. - Not bad.' 1286 01:03:06,840 --> 01:03:07,880 'Are you profitable?' 1287 01:03:08,000 --> 01:03:09,360 'We are not profitable.' 1288 01:03:09,640 --> 01:03:12,520 'Our building segment is about to become a profit centre.' 1289 01:03:12,600 --> 01:03:15,440 'We're now investing in the product and sales and marketing' 1290 01:03:15,600 --> 01:03:17,240 'especially for the industrial segment.' 1291 01:03:17,320 --> 01:03:19,560 'Are you an environmental activist' 1292 01:03:19,640 --> 01:03:21,040 'or do you really want to build a business?' 1293 01:03:21,120 --> 01:03:22,680 'I started out as an activist.' 1294 01:03:22,800 --> 01:03:24,240 'And I realised this.' 1295 01:03:24,400 --> 01:03:26,440 'We only had 30 years' 1296 01:03:26,560 --> 01:03:28,680 'to avoid the worst effects of climate change.' 1297 01:03:28,800 --> 01:03:30,720 'We need to do this in 30 years,' 1298 01:03:30,800 --> 01:03:33,760 'and we need to see this as an entrepreneur,' 1299 01:03:33,840 --> 01:03:36,040 'not just as me personally, but as a world.' 1300 01:03:36,200 --> 01:03:37,880 'Where the question of it arises,' 1301 01:03:37,960 --> 01:03:40,280 'I think we could manipulate this, right?' 1302 01:03:40,360 --> 01:03:42,600 'It will show the data of the carbon saved' 1303 01:03:42,680 --> 01:03:45,000 'which could be greater than manifold the reality.' 1304 01:03:45,360 --> 01:03:46,280 'How much would you need?' 1305 01:03:46,360 --> 01:03:47,920 'I don't have the precise figure.' 1306 01:03:48,000 --> 01:03:49,880 'You wish to build a big company.' 1307 01:03:49,960 --> 01:03:52,240 'You want to invest in a plant with a 1-lakh tonne capacity' 1308 01:03:52,320 --> 01:03:54,040 'and you don't know how much you need to invest!' 1309 01:03:54,120 --> 01:03:55,080 [music playing]