[music playing]
[theme music playing]
Plant-based diapers.
You guys are experienced.
Do you have the need?
[theme music fades]
"Hey! Don't use a diaper. It will give the baby rashes."
"Cloth nappy is the best."
"There were no diapers during our time."
"We've raised kids too."
Sharks, before the baby,
what arrives is unsolicited advice from the relatives.
Ritesh, unsolicited advice is headed your way.
- I've gotten them already. - Oh, wow!
A newborn baby needs to have its diaper changed
10 to 15 times a day.
Just imagine.
A newborn baby cannot speak.
Those rashes must give it a lot of pain, discomfort and itching.
Allter brings you the solution.
India's first certified rash-free diaper range.
I have only given my son Allter products so far
and he has never had rashes.
This is the trust that we've built with 10,000 moms
where parents never have
to choose between their convenience and the baby's comfort.
My ask is Rs. 1 crore for 2.5% equity.
That seems thoughtful but your logo does not.
Why is that?
The logo on the TV is completely different.
- Even the R. - The font is very different.
A is completely different. Why so?
No, it's a mistake. It must be a printing error.
Didn't you notice it earlier?
I missed it, sir.
It's okay. It's happens.
No, it doesn't.
This shouldn't happen in your brand and business.
- Yes. It's irritating. - It's a crime. A crime.
It's not right.
An eye for detail.
- People think the diaper industry is huge, right? - Yes.
A lot of players entered left, right and centre
with different positioning
to ultimately say that we are better for the baby.
You say one thing and the others say something else.
- I didn't say anything, sir. - Don't you think it's cluttered?
No, sir. I say that I am certified rash-free
which no other brand in India claims.
- That's your claim! - This is what I claim.
- I have a certification. - Who issues it?
Sir, a renowned Germany-based lab named Dermatest
- Not even one? - No one. Not even one.
- Globally? - There are some in Europe,
but no one claims that we are certified rash-free.
Show us the samples, Surbhi.
Then we'll understand better.
Bring a few extra for Mr. Invest!
- Mr. Invest! - Invest!
Give all the boxes to Ritesh.
- Not Ritesh, Invest! - I love that.
These are the diapers.
Thank you.
Thank you. Thank you so much.
- The feel, packaging, vibe and... - It's soft.
- Very soft. - Quality...
- Very soft. - Very good quality.
- Very... Luxuriously comfortable. - Yes.
- The sticky ends are quite soft. - Yes?
How did you... This is some really fine fabric.
Each one of the materials used in the product
has been sourced from the top manufacturers
in that particular category.
I'm sure they must be spending billions of dollars in R&D.
Why couldn't they do this?
The diaper penetration in India is only a mere 7%.
Sir, diapers were not even in use in India for the last 25-30 years.
- Using them is a big deal. - Yes.
- This is... - I got that.
What is happening in the world globally?
Sir, the US already has 7 to 8 chemical-free and organic brands.
How are they performing?
- Sir, there's Honest Company by Jessica Alba. - It's solid.
They got listed on the Nasdaq just last year.
- One diaper costs Rs. 50. - Premium diaper.
- This is premium, right? A normal diaper is cheaper. - Yes.
- This is luxury. - That's what I'm saying.
The market will be very limited.
You tell us. The segments vary. You said so yourself.
- There's mass, premium and super premium. - Yes.
Forget it. Let's not use the word luxury.
The total diaper market size in India is Rs. 10,000 crores.
Let's assume the market for super premium is Rs. 300-400 crores.
Sir, we won't narrow it down to that degree.
A person who can afford a diaper of Rs. 25...
- Can buy the Rs. 50 one. - It's not like he can't buy this.
- Correct. - He can buy it. He just doesn't have alternatives.
Okay.
Had Ritesh not known this,
I'm sure he would've gone to the market or gone online
and bought Pampers Premium.
How many times a day does it need to be changed?
[Sharks laugh]
- You will know soon. - Ritesh, you will know very soon.
He's asking her all his problems. "Doctor, please answer this."
Around 8 to 10 times a day.
- Depends on the type of stuff in the diaper. - In a day?
More than that if the baby poops more times.
He might not make it on Shark Tank Season 4.
[laughter]
Ritesh will be on diaper duty that time.
[laughter]
If I were to offer a summation,
15 times Rs. 50 gives you a bill of Rs. 750 to 800 a day.
It's 10 to 15 times if you're using a cloth nappy.
- That's the amount of times the baby will pee. - Okay.
If you're using diapers,
That's a bill of Rs. 10,000 to 11,000 a month.
Tell us about your sales.
Give us your sales, revenue and earning figures
for the last 3 years.
Where do you stand now?
We're at a -6% EBITDA now.
He's a third-generation entrepreneur.
He manages Arya Books in Delhi.
We're into medical and school publishing.
- It's a popular brand, of course. - Yes.
- How much money did he invest? - Rs. 2.25 crores.
Give us your cost break up and the unit economics.
If your cost goes down, you might make profits.
How much can you lower the cost?
We could lower it by 10 to 15%.
Is that it?
Bamboo grows in India. What's the main raw material?
Sir, bamboo does grow,
but in the form needed for the diaper...
The touch and feel and the softness you mentioned...
Bamboo pulp is really rough.
You can't use it for baby diapers. The baby will get lacerations.
The bamboo processing plant must be in India already.
- No, sir. It isn't. - Where do you make it?
You've said time and time again that this is the world's first claim
of 100% no-rash diaper.
Yet you also say the supply chain is set
because you say you can get this made in China
and not here.
It seems to me like the supply chain
already exists somewhere in the world.
Who do they manufacture for?
They're supplying to many European brands.
They're already in the premium or the eco-friendly diaper space.
They don't have a 100% know-how.
They have a capacity of up to 70%.
Allter takes the rest 30% to them and then we make the product.
If no one else has claimed it so far and it's such a good differentiator,
why not global?
We're already in talks with Noon in the Middle East, UAE.
We'll be starting with UAE.
- What is your repeat percentage? - Sir, 30%.
We're only tracking repeats on the website.
Many users buy from the website and then shift to marketplaces.
- They get discounts and offers there. - Yes, sir.
The shipping address will be the same.
You can find out the repeats.
So, we honestly haven't tracked that.
How do you calculate your repeat rate?
On a 6-month cohort basis.
- This is a cohort-based repeat. - Yes, cohort.
In a 6-month cohort, the repeat will always be higher.
You'll be counting a customer who might come once in 6 months.
- Hmm. - That number will reduce when it's a month.
- I took the figure on Shopify... - That one!
- That is not cohort conversion. - No...
You're not analysing the data. Go deep into the numbers.
I'm out.
This seemed to me like a passion project.
The family has invested funds. You're also burning money.
I do not understand how big the market size is.
I'm frankly not impressed with your repeat rate.
I wish you all the best, build something huge.
The market is way too small though.
You know, a passion project is usually perceived as something
that's on the side and not...
- It's not full-time. - With a serious intent, right?
I think you're really serious.
- The way you answered the questions was brilliant. - Yes.
So, I love you as a founder,
but to be very honest,
I agree with Amit on the point
that its market size gets limited because of your pricing.
For that reason, I'm out, but very impressive founder.
Thank you.
Sir, in 5 years, I see this to be a Rs. 100 crore revenue brand.
You'll be doing Rs. 10 crores this year already.
Only Rs. 100 crores in 5 years!
Sir, I'm Marwari.
I'm married into a Bania family.
The growth has to be aggressive but with a balanced P&L.
This is my mentality.
- Mine too. - I've always been taught
that money should not be squandered
whether it is yours or the investors's.
That's good.
The next step is
- to launch more baby care items. - Like?
Like the entire diapering ecosystem.
We want to choose the middle path.
Rs. 1 crore at 5% equity
plus royalty at 2%
until I get my Rs. 1 crore back.
The royalty starts when you start making profits.
which is baby brands.
The truth is that this is not my expertise.
[laughs]
- But... - I've heard this line before.
I still wish to be in on this
because I wish to make it my expertise.
This is my offer.
I'll give you Rs. 1 crore
for 5% equity.
No royalty.
This is my final offer.
nor today's dilution.
I don't want you to change your choice because of the percentage,
even though you'd take the right decision regardless.
So, my counter is Rs. 1 crore for 3.5% equity
I would say Rs. 1 crore for 4%, three of us maybe.
- Rs. 1 crore for 4% equity? - Yes.
- Do you want to? - I was always okay for the three of us.
We can all add individual value.
Sharks, Rs. 1 crore for 4% equity. You have a deal.
- All the best. - Thank you so much, Sharks.
- Thank you. - All the best.
All the best.
[theme music playing]
When I was in school, my teacher used to say
there was no point studying because I am a Marwari.
- I took it seriously. - Oh!
And I decided that I would study and get a good job.
But Sharks, I forgot
that business runs in my veins.
I could never get rid of two things in life.
Business and Dehradun.
I completed my graduation from Dehradun.
The air, water and produce are pure.
In our nation, numerous regions
are known for their finest produce,
but not everyone in the country has access to it.
Sharks, that's why we started First Bud Organics.
[upbeat music playing]
At First Bud Organics, we procure organic products
Because these products are made under her supervision.
She is also my business partner.
Hello, Everyone!
When he started his business,
the pickles were sold online. It was sold out immediately.
And then I joined his business.
We have sold more than 1 lakh units.
- Hi! - Thank you for being here today
and explaining your business so well.
I am lucky. I used to watch this show on television.
I rarely go out, and when I did, I am here.
- Wow! - I wasn't sure if I would be able to speak.
- You are doing a great job. - You're doing an amazing job!
I am so nervous. My legs are shivering.
I want to cry.
You look good and your pitch is impressive.
Don't worry.
Would you like to have a seat, ma'am?
- No, I am fine. - Are you sure?
Did you watch Shark Tank?
I used to watch it a lot.
He always wanted to be on Shark Tank.
I too wanted...
There are millions of them, just like you, who watch Shark Tank.
- It is giving rise to entrepreneurs and that makes me happy. - A lot!
- Are you from Deoghar, Jharkhand? - Right.
- Jharkhand. - There is an exceptional temple there.
- Yes! - Lord Shiva's temple. It is one of the 12 Jyotirlingas.
- Shall we taste the product? - Yes! You may.
There are 107 videos on YouTube.
- Lovely! - Food videos.
- Do you have videos on YouTube? - Yes.
[pleasant music playing]
We have mango pickle and the other one...
- It's lemon pickle. - Alright!
How many views do you have on YouTube?
- One of my videos has around 2 lakh views. - That's amazing!
The name of my channel is Chokhi Rasoi By Saroj.
- It is delicious. I love it. - Do you like the pickle?
- Very tasty! - It's nice.
I wasn't sure whether or not you would like it.
- No, it is nice. - It is delectable.
I cannot express how elated I am.
- We are also happy after eating it. - It reminds me of home.
- It is delicious. - Both the pickles are delicious.
I loved the lemon pickle.
Do you indulge in pickles made by your mom all day?
- He does. - I always do.
Do you share it with your friends?
Whenever I go to Delhi or anywhere...
One of my daughters is in America, while the other one is in Japan.
- They take the pickle with them. - That's impressive.
They are educated.
I am not educated because no one allowed me to pursue it.
I agree.
Even though my brothers didn't want to get education they were made to.
- But they didn't let me, even though I wanted to study. - Yes!
But my children are educated.
- Did you make it at home? - It was made at home.
We make pickles with fresh mangoes from our farm.
There are good products at home.
If you take them online, there are a lot of opportunities.
Where did you learn
to make so many things?
My dad was Vaidya (physician) He used to make everything.
- Was he a practitioner of Ayurvedic medicine? - Yes.
He used to make Chyawanprash and many more things.
So your dad used to make Ayurvedic medicines.
Yes! I used to see him make them.
I couldn't get an education, but I wanted to do something.
This is very interesting. People usually say
that my mom taught me this.
- Or my grandma taught me. - My dad taught me.
You are the first person I met who told me that your dad taught you
- to make food. - My dad used to make it at home.
It feels good to hear that.
- Is this your photo? - Yes, it's my photo.
Is your photo on all the products?
- On pickles and Chai Masala. - It's on pickles and Chai Masala.
That is nice.
Ma'am, are you happy?
You are the creator of this business.
Are you happy about your business?
Yes, I am elated.
I just want it to be successful.
The first time I came here was to give auditions.
This is the second time I've come to Mumbai.
Have you never left your city?
My house is in Deoghar.
- Have you spent your life in Deoghar? - Yes!
My in-law's house is also over there.
- We started the business there. - Is your parents' house there?
- Yes! My parents' house is also there. - Oh my!
My children went abroad, but I didn't go anywhere.
Haven't your daughters called you to Japan and the US?
- She is forcing me to come to Japan. - Really?
She asked me to come. I applied for a visa in Kolkata.
- Yes! - A couple of documents were not accepted.
We are trying.
Mr. Mitresh, could you tell me your business scale?
Tell us about the revenue and the margin.
You've made an excellent business despite being in Deoghar.
I want to congratulate you on that.
- You are doing a great job. - Thank you.
How many SKUs are there?
Ma'am, we have around 15 to 20 SKUs.
I learnt that from this show.
- Really? - I am narrowing it down even more.
My SKUs were even more.
What are the 3-4 biggest categories that fall under 15 SKUs?
the direction of your business?
- How big will you make this? - Sir, my vision is
to have First Bud in every kitchen.
I also want people to talk about my product and its taste
for a long time.
I am not in Quick Commerce yet.
I have recently started selling through Amazon Global.
I sent the first shipment to Dubai last week.
but you are not on Zepto, Swiggy or Instamart.
I am trying for a year, but they are not accepting it.
- Why not? - Their reason is that they aren't accepting new brands.
That is where we are stuck.
which are commoditized.
What is your pricing strategy? You mentioned
that COGS is 25%.
In spices, COGS is much more.
Is it expensive? How do I compare this?
Sir, the selling price is around Rs. 299.
It is a medicinal herb.
You can use it for cooking.
But it has a lot of health benefits.
It has a high curcumin content.
It is also pharma-grade. You can't extract curcumin from it.
If I buy 250 grams of normal turmeric from a grocery shop
and if I buy this, how much is the price difference?
The difference is almost 2.5 times.
2.5 times! That is why your COGS is 25%.
But there are consumers for it.
If you search it on Amazon...
- Yes. - Using the keyword
and not the brand name, it will appear on the first page.
It's among the top ten items under turmeric in the grocery category.
What are the reviews of Lakadong Turmeric?
Honey's average price is Rs. 499.
which the customer pays for honey.
What is the margin structure in this?
- The same. COGS is 25%. - COGS.
How much do you sell it on Amazon? How big is the market size online?
- In India... - It is a huge market. I am sure.
It's a market of around Rs. 10,000-Rs. 15,000 crores market.
- And... - Because our ad spend is minimum.
Why are you not increasing your ad expense?
We don't do that currently
because we get organic sales.
We have a cap of 15%-25% expense on advertisement.
We are not putting more money in that for now
due to financial constraints.
We don't want...
- To burn. - Yes!
How much cash do you currently have?
But it is still early.
Once you get more involved, you will realise
- what challenges you have to face. Thank you. - Thank you.
I am also out.
But I would like to say that
it's incredible how you managed to create a business
worth Rs. 1.5 crores from an investment
of just Rs. 1.5 lakhs without ever leaving Deoghar.
In my opinion, you shouldn't take any investment right now.
To attract investor's interest
and ensure visibility for an exit,
it is recommended to acquire a scale
before making any investment decisions.
This is too early for an investor.
So, all the best.
You're a true inspiration.
And I hope that your business becomes successful soon. Thank you.
Ma'am, does it make you happy that you are an entrepreneur?
Do you realise what you have achieved?
I am here, so I have to be successful.
I have come so far.
Coming here would be pointless if I leave empty-handed.
You are an entrepreneur, ma'am.
I have heard a lot of Deoghar
and Lord Shiva's temple that's situated there.
I truly believe that,
he whom God protects, cannot be defeated.
You started your business in such a fantastic city.
It will be successful on a national and global scale.
Your business needs to be more professionalized.
Once you do that, your business
will be prepared for a journey from Rs. 3 crores to Rs. 30 crores.
- Correct. - I agree.
I would like to help you with that.
I am ready to give you Rs. 50 lakhs you asked for.
despite the obstacles,
you didn't get the opportunity, but you kept a positive attitude.
That you want to do something.
I definitely want to do something.
That's remarkable.
Mitresh, your business knowledge
and instincts are truly impressive.
I was thinking of an offer for you.
But I think I can't match
Mr. Invest's offer.
He might be able to help you better.
You should consider that. So, I am out. But good luck.
Mr. Mitresh, the context of 'Nivesh' is
that I started a new website called 'riteshkanivesh.com.'
My friends were helping me with marketing it.
We have brought the companies
I've invested in together.
- So, thank you, Mr. Anupam. - No problem.
What are the current challenges you are facing? Where do you need help?
- Not much. When I am stuck. I need connections... - Tell us.
to get guidance.
When I'm unsure, I want to turn to you for mentorship.
I know that I can do it.
I have a good hold on sourcing.
If I can make the company grow so much with a small investment,
I believe, I can be very successful with Rs. 50 lakhs.
You sound genuine to me
and hardworking too.
The proposal I had in mind
had royalty in it.
Ritesh's offer only has equity in it.
So, I am not sure
if you should accept my offer.
I can give you that offer if you accept it or I am out.
Please share your offer, sir.
[laughing]
Okay! I will give you the offer.
How are you feeling, ma'am? You came here for an offer
and you have an offer.
- I am happy. - You have two offers,
- not one. - I went to the temple and venerated.
I will match the valuation. Rs. 50 lakhs
for 10%. The valuation is Rs. 5 crores.
I want Rs. 50 lakhs as royalty.
- This is my offer. - Okay.
At 2% return.
Royalty will be 2%
- Hello, ma'am. Please give me your blessings. - Be happy.
Be successful.
You are just like my son.
[camera clicks]
We will visit Lord Shiva's temple together.
- Sure. - Done? Congratulations.
Amazing deal, Ritesh.
I am confident that Rs. 50 lakhs
will have a transformative impact on
Mrs. Saroj and Mr. Mitresh's business
and it will motivate them
to dream big and focus on work
and provide delicious food to people all across the nation.
[exhilarating music playing]
[theme music playing]
Our love story starts with a proposal and rejection.
Finally, the girl gave in.
We used to surprise each other and go on dates.
Our romance was at its peak.
Two years later, we were married
and we were on cloud nine.
Our honeymoon period was long.
We went on holidays and gave surprises and other such things.
Our intimacy was good.
In short, our life was full of 'shararat'.
[Anupam laughing]
However, we faced a period
which is faced by everyone mostly.
We became busy
and we spent more time on our mobile phones than with each other.
Instead of cuddles, we began placing pillows between us in the bed.
In short, we started getting estranged.
Then we realised that our life couldn't go on like this.
We needed some excitement and romance back in our lives.
It led to the beginning of Shararat.
Shararat is a bedroom fashion brand.
for which we want your naughty brains
and Rs. 60 lakhs for 2% equity.
For how many years you two have been married?
Ma'am, we got married in 2015.
You lost the naughtiness in just eight years!
We started Shararat in 2020.
I never heard of this term before.
- Correct. - Did you invent it? Or does this category exist already?
People call it intimate wear or nightwear.
We decided to make it more exciting
and own the word "bedroom wear".
Nightwear consists of sexy nightwear
like role-play costumes, teddies and other such things.
Then we have the regular loungewear brand.
Customers may buy it repetitively.
The intimate bedroom wear is rather aspirational.
People don't buy them regularly.
- Can we show our products to you? - Please!
[joyful music playing]
I like the fact that the lace is soft.
- Yes. - Yes.
- Most of the laces have a synthetic feel. - Correct.
At least for a woman's skin, it's terrible.
Even though you have used synthetic material here,
- you used cotton at the bottom and it's soft. - Absolutely.
I think your attention to detail is laudable.
What do these cards mean? 'Act like your partner in bed.'
Do people play games?
You are holding a hamper.
This hamper is curated before we sell it.
You can add dresses to it
and we have a few games for couples.
They can play these games during their intimate moments.
Today, Anupam is your partner.
- He isn't my partner. - [laughing]
I don't want him.
- Only for the show. - I don't want a partner.
I'll be out immediately.
'Would you rather go wild or go mild?'
[Namita cackling]
Ritesh!
Ritesh, answer him... He is a newlywed.
He is a perfect customer for us.
Ritesh, please answer.
I'll tell the concerned person.
He is shy.
Do we read it normally? Or... "tell me one thing!"
- [laughing] - It depends on how naughty you are.
'Would you...' It's gross.
[laughing]
'Give a five-minute lap dance...'
Is this also...
He is so shy that he isn't letting me complete.
[chuckling]
Who are your customers primarily?
Primarily, we target millennial customers
What's its cost for the middle-class people?
Ma'am, it costs Rs. 799.
It's very good for Rs. 799.
We want them to try first.
We have some premium hampers also.
For weddings and other such occasions.
We want them to experience Shararat once
and then they go for a bigger option.
Do you have more male customers who gift women
or women buy for themselves?
We launched our intimate wear last year, 15 months ago.
So its net margin is better
than the regular and loungewear.
Are role-play costumes popular in India?
How much do you sell?
It's catching up. Not many people are aware.
What is the percentage of role-play costumes in your total sales?
We face challenges regarding consumer insights.
However, the idea is to keep our lives romantic.
Do you think it helps maintain romance in life?
Or is it too gimmicky?
Honestly, it's new in India.
- These have been selling in the US for years. - Right.
But the divorce rates are higher over there.
- True. - Do you think it really helps save a relationship?
Sir, we believe it's just a tool.
The underlying message is that couples should stay romantic.
Maybe your idea of romance
is going on a date or a holiday
Sir, you talked about international brands.
It's good that international brands
are now in India.
This category has started growing.
Brands like Hunkemoller, Victoria's Secret,
and La Vie en Rose are now selling in India.
They focus on nightwear and lingerie.
- Right. - However, your product...
I'll give you an example.
- This product can't be worn. - True.
It is low-quality. Right?
This is... The bow has come off.
Fabric isn't good enough. It's fundamentally for titillation.
- I understand. - It's not meant to be worn.
It's a different category.
It's a small segment of our business.
Didn't you say you made 30% sales for these items?
No, I said 3%.
3% contribution is made by role-play costumes
and 35% contribution is by innerwear.
One second. What about the remaining items?
The remaining products are nightwear.
- Nightwear and loungewear. Those items. - Loungewear.
The loungewear displayed on hangers
comprises 65%.
The naughty wear forms just 3%.
Yes, that's right.
Okay!
These printed clothes and such dresses
can be bought at a hosiery shop in Jaipur.
What is unique about it?
We are positioning naughtiness
and it is a commoditised market.
Your business of role-play costumes is small.
It means the demand is less. What's your view on this?
Amit, let me explain its moat and the product features.
Normally, these items
are sold in the market in one size.
We provide four sizes
and provide colours and variety. That's one part.
Secondly, we are trying to build ourselves
as an experiential brand.
You saw our hampers and other activities.
But it's not a mainstream business yet. Right?
We aren't positioning in the commodity segment.
Our positioning is clear.
We want to be known for this.
The other segment helps us
get repeat customers who buy regularly.
This category is aspirational and will help people connect to us.
I'll sell other products to them later.
The name of your company is in Hindi.
- Yes. - However, pan-India there are multiple languages.
- Sure. - Did it occur to you
that "Shararat" appeals to North India specifically?
- Sure. - You'd miss South India and also globally.
So your name... For instance, Victoria's Secret.
It employs naughtiness in its name. Right?
Didn't you rethink the brand name?
If your vision becomes bigger, this name won't be scaleable.
I think our biggest strength is our company name.
I understand that many people wouldn't understand Hindi
but nowadays, Hindi has become mainstream.
For example, Shark Tank is telecast in Hindi despite so many languages
existing in India.
Avinash, how did you do it?
I want to learn from you.
Sir, please. We are here to learn from you.
I want to learn how you can talk in the presence of your wife.
- Yes. - I could never do it.
We think alike.
Ma'am has a higher share than me.
I'm her employee.
- She made it clear beforehand. - I brought him here for this.
"You must speak."
How cute!
How much is your shareholding?
Actually, we offered advisory equity.
Whatever, but the valuation will be Rs. 7 crores.
An angel round is going on.
It's convertible note financing.
You mean you already closed the round.
Basically, we want to conduct a priced round.
- What is your repeat rate? - 20%.
we did some experiments which resulted in burn.
Our loss was around Rs. 50 lakhs last year.
You could have made it naughtier.
- All right. - Your positioning could have been better.
For that reason, I'm out.
You are perseverant.
- All right. - Apart from that, I don't understand the categorisation.
Okay.
Lingerie is a category of repeat usage.
- It's a category with high brand loyalty. - I understand.
That's how you get customers and build a business.
However, your brand is called Shararat today.
Tomorrow it could be "naughty" but who cares?
And you are positioning it.
- I get it. - I saw your remaining products.
They include kaftans.
- Co-ord sets. - Co-ord sets.
You don't have a differentiator.
I don't see what I'm investing in
- and for that reason, I'm out. - Sure. No problem.
Why couldn't you do exponential growth?
Firstly, we launched the website just last year.
Secondly, our team is small.
Now we are sure that we can scale up.
We had limited capital to spend on these things previously.
I had an interest in this segment, initially.
The reason is women in this country
are hesitant to talk about their pleasure.
I felt it's an important segment which can grow.
However, I'll tell you my problem with Shararat.
I think your business isn't scaling up for the last three years
because the positioning of your competitors is better than yours.
If you improve your positioning,
Shararat has a bright future.
But for today, I'm out.
- Thank you. - Thank you for your feedback.
Startups grow their business because of three things.
- Customer, customer, and customer. - Sure.
In the beginning, when you said you have 2 lakh customers,
- I got excited. - Okay.
I felt you figured out something
However, when I came to know about another thing,
I felt you still need to improve yourself.
I'm out today.
However, I give you two my best wishes.
- Thank you. - Thank you so much.
I'm out.
I'll tell you the reason. It's difficult to create a brand
in a commoditised business.
I see.
You still haven't created a brand.
Work on building a brand in this category
Many digital-first brands have been built in India.
You should take inspiration from them
and try to create the same thing.
I'm out today but I wish you all the best.
- Okay. - Thank you so much.
- Thank you. - Bye, guys.
- Best wishes. - Thanks.
[water whooshing]
Hello and welcome to Ask The Shark where your business-related questions
are answered by your favourite Sharks.
We ask them the same question on your behalf.
Today, we have with us
the founder and CEO of OYO Rooms, Mr Ritesh Agarwal.
- Sir, welcome. - Many thanks to you.
I'm excited as I got a chance to talk to you today.
Your fan, Mr Rajinder Rana
has a question for you.
I believe that in case you require capital