[thundering sound]
[upbeat music playing]
[owl hooting]
[crickets chirping]
[theme music playing]
A wild boar destroyed
the crops of farmers in Satara.
Sharks, we get to hear such news every day.
Due to wild boar, nilgai, elephants,
leopards, and tigers,
an elephant died because of an electric fence.
But is this the fault of the farmers
who want to save their field?
Or is it the animals' fault
who enter the field in search of food?
No! They are both trying to survive.
The world belongs to both animals and humans.
But there has to be a solution to this serious problem
so that humans and animals
can co-exist.
And we, at Katidhan, have found a solution.
Hello, Sharks.
You saw our demonstration a little while ago.
In Katidhan, we have invented Parabraksh Technology.
So they don't enter that farm.
Currently, Katidhan
has assisted approximately 1,300 farms and agricultural lands
in India to tackle animal invasions.
I used to make electronic IoT solutions.
One of my friends shared a problem.
They are facing issues in Ladakh.
I designed a prototype and handed it over to them
for approximately 6 to 8 months. It showed positive results.
I did business research to find out
if there is a market for this
or if someone is offering this solution.
Because this is a problem and there is a lot of demand.
That is when I decided to...
IoT was incorporated in the first version of this.
Where did you complete your education?
I completed my education in Bengaluru.
I have done my Mechanical Engineering from VTU.
- And then? - After that, I've been working.
- Where? - I have experience in EdTech robotic
and consumer robotics.
- Which company? - Milagrow.
- Milagrow, robots? - Yes!
How long did you work there?
I was there from 2015 to 2017.
Okay! After that did you start this company? - Right after that.
There are two SKUs.
Yes! I am from Bengaluru.
What does Katidhan mean?
It is an amalgamation of 'Kathin Samadhan'.
It means solutions for complex problems.
- Katidhan sounds like it means cutting money. - Yes!
It is confusing.
Tell us more about the product.
Do animals mostly come at night to hunt for food? - Yes.
first is wild boar, second is nilgai,
- and then comes elephant. And then it's monkeys. - Okay.
This is Parabraksh. It is our flagship product.
It has a light sensor.
Once the sun sets,
- the sensor activates and this turns - Right!
The four LEDs will flash in different patterns.
We have programmed it in such a way that it doesn't repeat.
The pattern shouldn't repeat because
animals should not get used to it.
We haven't installed a motion sensor,
because the animal has to come close for it to work.
When it comes close, there are chances
that it will realise that after a certain period of time.
That is all the logic we have added to this
with a very behavioural design approach.
In many areas... It has been used in Karnataka for 3 years.
And the elephants have stopped entering the fields.
So, we suggest...
Because we are playing with the behavioural aspect.
- Right now, the machine is here. - Change the height.
No! Change the position.
Okay!
Just shift it by 15 cm.
Will it make such a significant difference?
Yes! Because...
The technology is not the flash. It is the design.
- I am confused. - If you
look at it from this angle.
Show it to us. Bring it close.
- Bring it to us, or we will come to - We will see.
Let me show it to you.
If you look at this from this angle,
it looks like a face and two eyes.
- Oh! - Two eyes!
- Okay! - This looks like a face and two eyes
So they believe
there is a bigger animal than them.
Right! That's why different eyes.
- Can you see.? - Yes.
I have to cover the sensor.
- It is done. - Wow!
- Looks like it. - It started on its own.
- On its own. - Does it only deter with light
- or does it also emit sound? - Deterred by light.
- I heard it. - Not in this. Sound is in this. I will play.
Do we have to use it together?
No, just light.
Sound will disturb people.
It could disturb them and they can get used to it much faster.
What value does sound add?
- Sound holds a lot of value. - Is this another device?
This is another device. Let me explain.
If I can explain the heights.
It has a motion sensor.
This is what it does is... Because I am moving my hand.
What is that sound?
There are different sounds. Dogs barking,
leopard growling, tiger growling,
then gunshot, crackers bursting.
in a range of 12 to 15 feet.
Is it already deployed?
It is deployed. But this was launched recently.
This is a smaller version we made
to keep the cost low.
One of our videos went viral.
It has 6 million views.
The farmers directly started calling us upon seeing the video.
6 million views?
- Yes! - Which video is this?
'Ma'am, what product have you installed? How does this help?'
'This was given to me by Swayam Shikshan.'
'I've been using this product for the last 2 years.'
Farmers and we have to go out at night with a torch
to the field because of the disruption that animals cause.
'We won't face that issue with this product.'
'We don't have to stay up all night long.'
'One product is sufficient for 1 acre.'
'For 1 hectare, we can install around 2 to 3 products.'
'The farmers who need this product'
'should call the number provided'
'and order this product.'
'And resolve your problem.'
- Lovely. - Nice.
- Where is this? - Latur.
- Latur, Maharashtra. - Maharashtra.
What is the price?
by preventing crop destruction.
I would like to know the percentage.
The average loss is 30%.
30% of what?
Seasonal crops.
It depends on the location. I can provide an example from Odisha.
Sure! That would be better.
Is it in Rayagada?
By implementing this product in Rayagada,
I am certain that you will receive the funding.
And one year's debt will be waived.
Wow! Thank you!
Please tell us.
- This year? - Not this year.
- Overall? Lifetime? - Lifetime?
We launched the product in 2020.
Majorly the development organisations
I am still confused.
What is the total revenue reflected in your books of accounts?
Rs. 18 lakhs.
- Where did you get Rs. 53 lakhs from? - Yes.
Out of Rs. 53 lakhs, Rs. 35 lakhs is order value.
- It will take two weeks. - Okay. And?
Rs. 18 lakhs is grant.
- That is not revenue. - I...
- It's fine. Correct. - But that is not revenue.
Okay! Sales is Rs. 35 lakhs.
How much profit will you make?
We have a 50% margin.
- Gross margin or net margin? - Gross margin.
That is your sales.
We want to create a market segment.
So, according to me, to create a segment,
we need to increase its valuation.
We will have to increase market value.
Increase value!
- Increase value. - Not valuation.
- Increase the value of that market. - Okay!
The value will increase
when we know the scale.
- If you ask TAM... - We will not ask.
- Sorry! - We won't ask.
We know India's Agricultural income.
You can tell us.
We are one of the first ones to do it. So...
This means there are others too.
- There are two in India... - Let's get down to competition.
- How big is the market size? TAM! - Rs. 1,000 crores in India.
What is their size? What products do they sell? Can you explain?
What they do is,
they make a similar product by using both light and sound.
But they didn't include behavioural design aspects.
- What is the name of this company? - Kyari.
like BharatAgri
support farmers through technology.
Why won't they be able to replicate this?
Because it took time to make this.
It took me almost a couple of years.
Because we had to
observe the animal behaviour on the farmland.
It takes around 6 to 8 months.
Ayan, I don't think that is the reason.
My intuition says that your customers
and you are struggling too.
That is because your customer segment
- is unpredictable. - Unpredictable.
The consumers may be farmers. But your payers...
Because of the price point,
it is not a good segment to be in.
Scalability will be difficult for you.
And for that reason, I am out.
Your business is thriving with a revenue of Rs. 45 lakhs
out of Rs. 1.5 crores. You are making a good profit.
In my opinion, the valuation does not align
with the scale of your business.
We don't know about the other model. You...
We don't know the use-case and it isn't ready yet.
It will be too risky for me to invest Rs. 1.5 crores.
So, unfortunately, I am out.
- I wish you all the best. - Thank you, Aman.
Look, I love the solution.
Your product is impressive.
It reflects the first principle thinking.
But I am not a consumer.
- Your core consumers are farmers. - Yes.
To decipher whether the product is market fit
is impossible. Because farmers are not currently purchasing it.
The Government bodies and NGOs are buying it for them.
For an investor, to figure out
whether this is a product-market fit
is difficult.
So, I cannot take a bet on this with you.
Especially at Rs. 60 crores valuation.
So, for that reason, I am out.
What will you do with Rs. 1.5 crores?
What have you decided?
Basically, a small amount will go to the working capital.
We will have this done through contract manufacturing.
You are saying that you have a lot of orders.
On the other hand, you are saying
that your work relies on contract manufacturing.
Not all of it. Some of it. Yes.
What is stopping you from fulfilling your orders?
of the entire order value.
You want Rs. 40 lakhs advance
- to fulfil the order of Rs. 4 crores - Yes.
That is reversed. You are talking about cost.
You might need much less.
You need around Rs. 30 lakhs
- to take this up? How much? - To take this order.
You should get that much money.
- Ah... - Bank loan or any other way.
You are also making a profit.
- You generate cash. - Yes.
Yes. Of course! We are doing that.
We are putting the revenue back into the business. We are doing that.
What's the issue?
We are unable to fulfil the order
because of the size of the team.
It's just four people.
What happens is, we are not able to match the demand.
You are making a profit.
If you are short on team, why are you not hiring people?
Because our sales don't happen every month.
It isn't recurring.
It is imperative that we secure a working capital for that.
So that we can
- balance the team. - So that you can pay the salary consistently.
Yes! So that... Yeah!
- I think you are a nice person. - Okay.
There is sincerity in you!
- It is very evident. - Very true.
Right! The problem is in business and commercial acumen.
I was trying to understand
and come up with a deal for you.
I am unable to make sense.
There are missing pieces.
So, I don't know how I will get my money back.
What will be the return?
What will be the timeline?
So, unfortunately, I am out.
- Although, I was very excited. - Okay.
Good luck! I hope you get a deal. And I hope you make this big.
Thank you. Thanks, Anupam.
I believe
that you are good at product and technology.
You have used basic things in technology
and solved some tough problems,
which is commendable.
One of the areas of improvement is the business acumen.
When an opportunity presents itself,
you'll need help accepting it with open arms.
I thought I'd try to help you
so that you can widen the reach of this product.
Here's my proposal.
I'll give you Rs. 75 lakhs in equity
for 5%
and along with it, Rs. 75 lakhs debt
for 10% interest
Show some joy. You thought you wouldn't get a deal.
- Whoa! - Thank you.
- I mean... - You got a valuation of 15x revenue
- on a hardware product. - Yes.
I've never seen that.
- Accept the offer. - I'm very surprised
that someone took a bet on you at this stage.
You have a deal.
- [camera shutter clicks] - [joyous music playing]
[music fades]
[theme music playing]
[theme music continues playing]
- Hi, Shark! Hi, Shark! Hi, Shark! - "Hi, Shark!"
Hi, Shark! 'Nemore. The bore.'
- 'Dor, the bore.' - [chuckling]
'The bore! The bore... The bore!'
- Did you understand what I said? - Not a word.
Sharks, we do this to 20% of people daily.
The reason is they understand things differently.
Sharks, I'm talking about the neurodiverse population.
They suffer from autism, AHD,
ADHD, Down syndrome or dyslexia.
Sharks, it is so common nowadays
that even this Tank
could have one in five people suffering from this condition.
Today, I'll brief you about a smart education platform
what a child fails to understand.
So our vision is to identify such issues quickly
so that all the schools and colleges
give the students a chance to know themselves better.
For this, our ask is
You made a serious claim.
You said you can successfully detect a mental issue
within five minutes.
I mean I could be completely oblivious
but this seems impossible.
Science hasn't progressed so much yet.
It can't help us figure out a memory issue or any other issue
with the help of a five-minute mapping.
On what basis are you claiming this?
During a simple reading activity,
some parts of the brain get activated.
This is the frontal region,
followed by parietal, occipital and temporal regions.
The mapping helps one know
a child's current mental level.
Or I'd say, it finds a child's default level till they work on it.
It just helps you find out your current level.
If it's less than the optimal level,
it suggests the activities which will help one improve.
We aren't making a claim medically.
- All right. - It's focussed on cognitive and academic skills.
These mappings could be used as an extra curriculum
and benefit everyone.
- Actually, I'd like to give a demo. - Yes. Please show us.
Pranav should have been in the first grade as he is six years old
but his learning is delayed because he is autistic.
He is in the preprimary right now.
This is his average report of the last three months.
It highlights some of Pranav's unique skills.
For example, Communication Management, Musical Inclined
and Goal-oriented nature.
It means if Pranav is taught with the help of audio
and by giving him short-term goals, it'd benefit him.
Sharks, let me show you the four main parameters.
I'll talk about Brain Strength first.
The straight line you see here
is the standard level for all of us.
As you can see, Pranav isn't much below the average.
He reached this stage within three months.
When we assessed Pranav
with the help of this headset,
his association, memory and other skills
gave an average score of 30%.
You can see that his brain strength improved after three months.
When he started out, he spoke using single words.
However, he can frame sentences currently.
He even started expressing himself with emotions.
After getting the brain insight,
we can use the reading and the arithmetic to teach Pranav.
We click on this and it'll tell us
that Pranav should be taught using an audio and interactive method.
You used so many terms just now.
Currently, what are the methods of detection
in India and globally similar to your method?
The method of detection followed in India
is a questionnaire where they ask, "does the child make eye contact?"
So it's just a questionnaire.
- Yes. - Is your device the first in the world?
We aren't providing a device. We provide SaaS.
- Okay, I'll come. - All right. Done. Thank you.
Today, the truth will be out.
Yes!
My brain will be proven.
Our friend has ample brains.
The grey dots will turn green after you wear it.
Once it reaches the 80-100 range,
- we'll make you play a game on the system. - Oh!
Then I'll upload the report within two minutes and show it to you.
- All right. - Wow!
- What are you going to apply? - It's a lens solution.
We apply it to your scalp to establish a connection.
It shows the number of points connected.
Yes! Yes!
We can see some green dots.
Now you have to play an easy game.
You must say "one, two, three, four..." aloud while searching.
One, two, three, four,
five, six, seven, eight,
nine, ten, eleven, twelve,
thirteen, fourteen, fifteen, sixteen,
- seventeen, eighteen, nineteen... - What is he counting?
- Twenty, twenty-one... - A box contains numbers from 1 to 25.
So he is looking at the numbers
- and counting them. - And finding them.
Are these numbers also used in the questionnaire usually?
- We use it in the mainstream. - 25!
25? All done.
- Yay! You know how to count! - Please show it to me.
Thank you, Nidhi.
- Did you take a selfie with her? - Please explain the whole procedure
- in detail. - First, show us the result.
It's Anupam's decision. I can show you only if Anupam allows me.
- I'm good. - Cool. Thank you!
Wow! The results are amazing. I just checked it.
- Anupam's result is he relates to Professor Octopus the most. - Oh!
Wow!
Who is the professor? Is it the one who predicts?
There are six characters
which are identified for kids.
turns it into a picture and then talks to me.
It's his way to understand and communicate.
- Do you agree with this? Do you visualise? - Yes!
- Is it accurate... - I agree with that.
You agree with that.
- We understood the concept. - Okay.
Let's move on.
How is it beneficial?
We segregate children subject-wise.
As we scroll down, we'll come to know
about the children who fell to the last level.
They fall into the category of slow learners during school.
So it's especially
- for kids? - No! I want to tell you something
because I have two sons.
The problem we face
is that behavioural issues
adversely affect the learning graph of children.
Parents must find out if they are being difficult
- or if it's a genuine learning... - Disability.
What you are saying is right from a detection perspective.
The questionnaire and your AI model do the same thing.
- My point is... - No. I'm saying the questionnaire
won't help because if a child doesn't cooperate
and doesn't write the answers even if they know, it can't help detect.
They won't do it just because they are inclined towards it.
So the scores could be good or bad.
There could be a scenario
where they didn't answer as they didn't want to.
- You claim that your accuracy is bet - Yes.
Yes. You may get analysed
like Anupam. He simply played a game
and it generated a report.
So it's easier.
We divert your mind
from the fact that you'll be tested
and then find your default levels.
Please tell us about your product.
Did you start commercialising your product?
Suppose I'm running a school,
I understand your proposition.
What would it cost me?
How many children will benefit from it?
Please tell us in that context.
Parents come to us
not because we are detecting a medical condition.
Our main aim is their progress.
A child could get promoted in six months.
For instance, Pranav was promoted to primary from preprimary.
I forgot to mention that.
- But the progress in three months... - Congratulations!
Yes. Actually, it's so impactful...
- People trust you more than the school teachers. - Yes!
- Is it happening? - It's showing impact. Yes.
Our revenue is too less
because we first built trust in the market.
What is your revenue? Now that you are here, please tell us.
Our monthly recurring revenue is Rs. 30,000.
- Paid subscriptions. - How many schools?
We are associated with five schools as of now.
to create an IP so that people do your testing
instead of other people's?
Anupam, our research in this is so comprehensive
that the other hardware companies would need a lot of time to make it.
- You took Elon Musk's name in the beginning. - Yes.
- He talks about brain implants. - Yes.
The research has reached that level.
How could you say
that you have a first-mover advantage? I don't understand that.
We started it for the first time within India at least.
But, Nidhi, such technology can't be limited to India.
I agree but it is scaleable.
We are using a headset made by a US brand.
- Which headset is it? - EMOTIV.
- EMOTIV also give interpretations. - Yes.
Then how could you give a better interpretation than EMOTIV?
The interpretation given by EMOTIV
shows performance metrics which have just six parameters.
It could improve over time.
They could have done it by now as the company is 13 years old.
- She means that interpretation is her strength. - Yes.
If they want to collaborate with us
and use our software, we are open to it.
How do the schools decide which children require this?
- It's a long procedure. We need to convince the schools first. - Yes.
The schools inform the parents about our workshop. We go there.
The parents who get converted after the workshop come to us.
Ma'am, your market size is too small.
If we reach 6,000 children by 2025,
our EBITDA and net profit will become positive.
We'll also try to reduce our cost to Rs. 1,300.
Also, our current cost of Rs. 1,770
is way lower than the market rate.
Questionnaires doing the same assessments
cost Rs. 6,000-Rs. 7,000.
Who are your investors?
Actually, we received various kinds of grants.
We received Rs. 9 lakhs from iCreate Gujarat.
Rs. 1 lakh was sanctioned to us by IIM Bangalore recently.
and did an analysis.
Let's pretend that I made you wear headgear
and did an analysis.
Here is your report card. Okay?
Passion is a perfect ten.
Courage is a perfect ten.
Attitude is a perfect ten.
However, market understanding
and building a tech business
work on set patterns.
Especially, IP-related tech businesses.
You score too low on those parameters.
So I think that's the problem.
You can't build a tech business with just determination and courage.
And unfortunately, I'm out for this reason.
I like your passion. I give you full marks for that.
At this point in time, you haven't yet found
your product-market fit. You are still in the process.
You can come here again if you find it by the next year.
As of now, I can't risk Rs. 80 lakhs from my side.
So I'm out.
Okay, thank you!
I think you still don't know
whether you are building a SaaS business
or deep technology.
SaaS business requires an increase
in the user base or the students using it.
The number should be in lakhs and crores.
You know there are challenges in achieving it.
For that reason, I'm out today.
But hats off to you. You did a stupendous job.
Thank you!
I love the market
and the fact that you are foraying
into the area of learning ability for children and the younger lot
with a bigger spectrum.
- What word did you use? Neurodiverge - Neurodivergent.
You want to solve this problem
of neurodivergence with the help of schools and counsellors.
It could lead to a business model.
I think you can build a business worth Rs. 40-Rs. 50 crores.
So I'll give you an offer.
I'll give you Rs. 40 lakhs for 8% equity
and Rs. 40 lakhs in debt for a 10% interest.
It gives you a valuation of Rs. 5 crores
but yours is a pre-revenue startup.
So I don't think you deserve a higher valuation.
Okay, um...
- For how many years? - Three years.
I agree with Vineeta.
Um, we need to make progress in this area.
Being in healthcare,
patient-centricity diagnosis detection
has a huge gap in India. Therefore, I like such businesses.
[motivational music playing]
So I would like to either match Vineeta's offer or join her.
- Yes. - Why do you want to join her? Please fight. Don't be a bore.
- We want to do it together. - Do you want to do it together?
- Yes, let's do it. - We would like t give you this offer together.
- Thank you! - Thank you!
[wind whooshing]
'I have an offer for you.'
- '- Namita can join me... - I want to go solo.'
[intense music plays]
'It's my deal.'
- '- So, Namita, the deal is done. - Woo-hoo!'
[exhilarating music playing]
[gloomy music playing]
'Due to lack of products, we can neither do monitoring'
'Which leads to mortality or morbidity.'
'We delivered this product to the Ghodegaon Rural Hospital'
'and imparted training.'
'We saw its impact in real-time.'
[joyful music playing]
'The current case is of short stature.'
'We connected the monitor and saw that the heart rate was less.'
'So it helped us in making a decision'
'that she'd need a Caesarean as there is'
'a low chance of a normal delivery.'
'at Ghodegaon Rural Hospital.'
Everyone stands to gain from it.
A lot of people ask me what success is to me, on a regular basis.
When a mother or parent says that thanks to Janitri,
she and her baby are healthy,
that is success to me.
The founder's impact, that of Janitri and his products,
will truly make a difference
in maternal health care in our country.
I am so proud to be part of Arun's journey.
[theme music playing]
Sharks, it often happens
that you're on a date
and more than your date,
you can hear the kid at the adjacent table screaming for iced tea.
Or you wish to surprise your partner on their birthday,
or give them a surprise and propose to them,
but you don't have new options other than the same old cafes,
restaurants, hotels and cinemas.
What does one do in such a case?
When I began thinking about this problem,
I got to know
that in India by 2025,
over 2 crore cars would turn into scrap.
A lot of shells are dumped into the ocean worldwide
due to the limitation of land.
Using the shells of these cars,
we present to you
MaplePods is a tech hospitality and entertainment company.
We use the shells of old cars
to make pod spaces that offer luxurious private dining, gaming,
and cinema with additional facilities
that we manufacture and franchise.
Unlike sleeping pods or nap pods,
MaplePods are not made to just sleep.
If you want, you can bring your friends for gaming
or have dinner with your family.
Be it your first date, a plan with a friend
like planes, cranes, trains and ships,
to provide a variety of hospitality and entertainment services to you.
The car you see here is a Tata Sumo.
We brought this from the scrapyard
and designed, manufactured and modified it.
I wish to give you a tour.
Could you please come here?
- Oh! - Oh, wow!
- That's great. - Chill...
This is amazing.
Oh my God, Ayush!
Does the footrest go up?
No.
Can the height of the table be adjusted? - Yes.
- I want it to be high. - It does.
- How do we do it? - From here.
- From here! - Yes.
- Should I? - The speed is slow.
- Automatically. - Yes.
It is working.
What do these buttons do?
- The buttons on the top... - Let's try.
You can change the lights.
- You can control the top lights from there. - It has mood lighting.
Oh, nice.
What's the sunroof for?
- Is it see-through? - When it is sunny,
it reflects the lights. So, it glows.
- Nice. - Can the people outside see us?
No.
Thank you. Thank you so much.
- Thank you. This is good. - Thank you.
- Wow, this is nice. - Cheers.
Could you close this?
Can we shoot the rest of the season from here?
[laughter]
I like the idea.
Nice! Oh! This is nice.
It's even nicer when you close the door.
- Yummy. - Yes.
It doesn't feel claustrophobic surprisingly.
- Oh! Look at the lights, guys. - Flavoured.
- Green, pink... - They have mood lighting.
It's actually quite good.
It isn't that cool. The lights make it seem so.
If you look at the finishing...
It's just quite basic.
You've put in a lot of effort into the aesthetics of the exterior.
The lighting and the comfort on the interior,
the overall experience is great.
I didn't expect such a premium experience.
It seems quite luxurious.
What did you have in mind
when you thought of making a love-mobile from old cars?
This wasn't the original idea.
When I began working on this idea around six years ago,
I was a student of Design in the UK.
I used to travel a lot.
Being a student, I'd book the cheapest flights.
With cheap flights, you've to wait for 6 to 12 hours.
At times, I've waited at airports for as long as 24 hours.
At the time, I realised
that sleep pods and nap pods have always been available.
I felt that not everyone would want to take a nap.
Rather than napping,
if a good space is provided for cinema or gaming,
then people will be excited about that.
That's how this idea was conceptualised.
I felt it was quite challenging to install these at airports.
I spoke to people and tried at Delhi Airport,
Heathrow Airport and Mumbai Airport
but didn't want to embroil myself in licenses and regulations.
So, I returned to India,
spoke to a local workshop here and made my first car.
I began showing it to people in colleges and universities.
The response was positive,
but at the time, I had not figured out
how to make money from a car that I invested Rs. 6 lakhs into.
And then it occurred to me
to partner with a cafe or a hospitality business.
I would install the pod at their property.
They would provide the service as well as the food.
We would market it and get daily bookings for them.
Today, we have 4 pods
operating in Mumbai, Delhi, Gurgaon and Noida.
This pod is for Pune.
Offline bookings are currently not available.
Our application is underway.
Ayush, it takes Rs. 5 to 6 lakhs to manufacture one pod.
You can buy a new car for that amount.
- Your logic that the car... - We franchise these cars.
We don't make them using our investment.
- Just the first... - Regardless of who invested,
I'm saying that if you wanted to use a car's shell,
that purpose is not being served
because when you invest a couple of lakhs into it,
it is equal to the investment you make for a new car.
These cars recover their ROI within..
- In how many years? - Two to three months.
Using that as an example,
tell us the arrangement you have with the restaurant,
what do people use it for,
and tell us what the revenue split is.
In Mumbai, our pod is located in Hotel Peninsula in Andheri East...
- Oh! At Hotel Peninsula. Okay. - Yes.
For this pod, the hotel has provided us with a space
where all the carpeting, banner and branding... - It's this one.
We have done all of that here.
Our highest promotion is done through Instagram.
Influencers, bloggers and media people visit it regularly.
And we send cafes and Hotel Peninsula
a daily guest list.
On an average, we get 6 bookings a day.
- The payment is taken in advance. - Yes, full payment.
They select the city.
They will see our curated packages as per the city.
Every package enlists food coupons and pod features.
Other than the package, customers pay us in addition
for decoration, photoshoots, cakes, flowers and other add-ons.
Mostly, the use cases
are birthdays, anniversaries and special occasions.
Our bestseller in Mumbai is the birthday package
How much do you give Hotel Peninsula out of that?
Around 30%.
And GST?
GST is separately charged on our package
and Peninsula charges it on their food bill also.
- That's over and above Rs. 9 lakhs. - Yes.
The franchisee fee is Rs. 12 lakhs
is not just limited to the making of the pod.
After the pod is made, installing it at the location,
operating and marketing it, generating bookings
and handling the backend is our job.
Our franchisee partner plays the role of an investor.
Is it fair to say
that couples form the majority of your customer base?
How many bookings do you get from Mumbai in a month?
- Right? Isn't it right? - Which is also very high.
- 6 is high. - That's great too.
After deducting all the expenses and paying the franchisee,
you make a profit of Rs. 10 lakhs a month.
Yes, but we are spending on building an app and more pods.
- Tell us about your revenue. - Give us your financials.
Your numbers are not adding up. You said there were 5 pods.
Anupam, that's because the 5 pods never simultaneously operate.
Our Noida pod became operational just this month.
Its sales have not been added.
On account of maintenance of the Gurgaon pod,
we had to shut it down for almost 1.5 months.
There has not been a moment so far
when all our 5 pods were simultaneously operating.
How much did you make in franchisee fees this year?
I wouldn't like to do it a second time.
this is bulky, transporting it to places
and getting permissions... It's a little gimmicky.
I don't know how many partners you will find.
I see scale as a major challenge.
For that reason, I'm out.
Very cool concept. Very fun pitch.
- All the best to you. - Thank you, Namita.
Your 5 bookings a day doesn't seem right too.
Secondly,
on average, you charge over Rs. 5,000 with GST per couple.
The market for people who'd spend Rs. 2,500 per head
in India is small.
Think about that
because your partners could lose a lot of money.
My second suggestion.
There's a lot of attention to detail for the interiors.
Apply that to your content also.
If you see, you've misspelt experience.
I see a typo.
I think you need to work on this a bit.
I don't find it scaleable. I'm out.
Secondly, you should have a hold or grasp on your business numbers.
Unfortunately, I am out.
You deserve appreciation.
I did not clearly understand
whether this is a novelty business or an F&B-specific experience.
For that reason, I am out.
I want you to better your business
and take it to greater heights.
[mouthing]
I don't understand what it is you're trying to achieve.
You solved one problem.
India faces a huge problem when it comes to privacy for couples.
We have joint families, right, as you already know.
This is a good solution for that,
but how will you make a business?
What does it have?
You buy a car from the junkyard and spend a few lakhs on it.
Where's the moat?
Expansion.
We're installing pods in different cities
so we can build a network.
We have almost 600 leads for franchisees
from all over India.
The franchising business...
You might not be in business later,
but you'll surely have a franchising business.
- No matter what the franchise, people queue up. - Correct.
- Right? - Right.
Our pod in Mumbai of our franchisee partner
began operations in February this year.
He has recovered around 40 to 55% of his money.
No, your numbers are not right.
- You said the cost is recovered in a few months. - Yes.
Now, you're saying
- he recovered 50%... - The cost of the pod is recovered.
Look, this isn't a business.
The business won't last
because you don't have a sustainable advantage.
The feel of the interiors is good but quite rudimentary.
Do you have something no one else can replicate?
You need to rethink this.
- I'm out. - Thank you.
Sorry for the harsh feedback
but giving a direct input is necessary at times.
- Okay. Thank you, Sharks. - Okay?
- Good luck. - Thanks, Ayush.
[poignant music playing]
[music fades]