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[thundering]

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[upbeat music playing]

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[theme music playing]

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[camera clicks]

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Hello, guys! I am Vaish!
As in, Vaishali

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Gen Z YOLO types.

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People seem to have an issue with me.

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They claim that even if I sneeze,
I post it on Instagram.

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So what? I am an instagrammer.

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Before posting a picture online,
you have to put in a lot of effort.

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Make your face look brighter,
get rid of the scars,

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apply a filter and then
upload it. Do you know why?

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The difference between my reel

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and real skin is similar to

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my rich boyfriend Rahul's dad's wealt

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and his IQ.

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[upbeat music playing]

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Hello, everybody!
Rocky Randhawa this side.

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I worked hard on building my body.

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Whenever I wear a low-neck T-shirt,

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women always check me out
because it's completely natural.

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However, to showcase my body properly

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you have to endure the pain
of chest waxing every few days.

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This shows that men also experience p

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And it hurts a lot.

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Someone, please save me
from waxing every fortnight.

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[upbeat music playing]

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Wow! Is there more?

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Hello, I am Parminder Pawa from Rajou

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Life pulled a prank on me.

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With time, the cheeks are pigmented,

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there are wrinkles on the forehead,

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hair fall, and skin dullness.

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And from pretty Pam, I've become
Aunt Parminder.

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- Aww!
- I am exhausted after spending

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both my hope and money
to regain my youthful skin.

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Whoa!

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Sharks, Vaish, Rocky,
and Parminder's story,

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is based on millions of people

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who don't feel confident

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because they have skin or body issues

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I am one of them.

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Despite completing my studies
from IIM Bangalore

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and being a national-level pistol sho

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I had an identity crisis
because I suffered from acne.

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Someone suggested laser treatment to

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And that changed my life.

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My acne faded away,

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but I also ended up
spending a lot of money.

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These treatments are expensive

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at skin clinics.

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Neither the price nor the process
is standardised.

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And people have to keep visiting
the clinic to take sessions.

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Sharks, people want everything
delivered to their doorstep,

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so why not laser skin treatment?

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That's why I launched Avataar Skincar

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where we provide world-class
laser treatments

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our clients

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[Anupam and Vineeta laughing]

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- Amazing energy.
- Thank you.

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Is this how you are, or today...

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No! I can act very professional also
in business meetings.

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Did you perform in the theatre?

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I used to do stand-up comedy in colle

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Before we get to all of it,
tell us about yourself.

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And pistol shooting!

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And pistol shooting, actually!

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I was born and raised in Bhopal.

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I went to NIT Bhopal
and studied engineering.

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Also, my grandfather was a police off

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There was a gun lying around
and it caught my attention.

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A huge academy opened in Bhopal.

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- So, I began my
professional training. - Very nice.

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For two years, I worked at
Bharat Heavy Electricals in Bhopal.

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And everyone was giving CAT exams,
so, I did the same.

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So, I landed in IIM Bangalore.

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So, I was hired to lead that.

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I worked with them for 1.5 years.

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It became a business
worth ¤1.5 million.

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It gave me confidence

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that I could also do something of my

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Then I worked towards Avataar.

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My distant cousin trades lasers.

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He imports cheap, uncertified
devices and sells them to doctors.

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So, his business was growing
at 20-25% back then.

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And the interesting part was,

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all of this growth was
coming from cities like

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Jhansi, Gwalior, Kakinada, Siliguri.

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That is when I realised

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that there is a market
which is already developing.

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And whoever is trained
on the device can operate it.

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- They are called aestheticians.
- Correct.

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So, all the elements in this industry

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seemed to be just right.
That's number one.

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Secondly, I could see
how much people were spending.

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I did one more thing.

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In late 2021,

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I took up a job as an accountant
at a clinic.

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who cannot frame a sentence in
English used to visit to get Botox.

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Even if the slightest wrinkle was vis

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they used to come back
to get that treated.

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- I just...
- I am not making fun of my clients.

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Women from Karol Bagh
come to get Botox treatment.

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They are your customer.

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- You've to be extra sensitive
towards them. - I wasn't making fun.

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We tend to assume...

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Only a specific group
of people will visit such clinics.

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Only those who are familiar

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with Western culture
would be aware of this.

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But that is not true.

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Why did you choose the name Avataar?

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We were looking for a word
that everyone could relate to.

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In Bhopal, when I say I run
Avataar Skincare

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they understand it. When I
tell my boss from Heidrick,

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that I have a start-up
called Avataar Skincare

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This treatment is similar

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to Urban Company, which
is a salon at home,

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Avataar is skincare at home.
That's it.

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Sir, please don't compare us.

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The company's name that you mentioned

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their value proposition is convenienc

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Our value proposition is best results

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- No!
- Then?

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Kaya's results differ significantly
from our services

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in terms of standardization.

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Hold on!

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You will be able to explain this bett

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if you tell us about your products.

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I think we will understand
how the product works.

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What is your business model?

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Our average ticket size is
25-30% cheaper

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compared to other brands.

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If you go to Kaya for hair reduction,

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they will charge Rs. 70,000.

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Urban Company offers
permanent hair reduction.

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- We are cheaper than them.
- They also bring a machine home.

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It's not the same
compared to these machines.

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Why do you become defensive
when another brand is mentioned?

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You can just accept it, right?

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If you are always defensive,

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- we won't get an answer
to our questions. - Fair enough.

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I have a question regarding
your business model.

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How do you operate?

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Our therapists have roles.

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They have to report
according to the roster.

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They use Uber for business

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to book a cab for themselves.

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- They take the machines
to the customer's home. - Yes.

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They go and provide treatment.

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- Do they come back
to the dark store? - Yes.

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Got it.

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I would like to know

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the profiles of your therapists.

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Sure.

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This is our app

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where you have the option
to select treatments.

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If you want to book a consultation
with a doctor,

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After that, they book the service.

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And once the treatment
is completed, they can pay.

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But this doesn't tell us

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that you are better than the others.

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What are the two reasons,

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why your results are much better

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than Kaya and Urban Company?

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that incentives don't solve
everything in the long term.

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And that cannot be your differentiato

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because everything you mentioned
can be replicated.

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Secondly,

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you don't have the numbers and data

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on how that impacts the output.

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I will answer both the points.

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Number two is that we have 50 therapi

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Two of them quit and started working
with our competitors.

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If we get late appointments...

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If a client wants an appointment
at 6.30 am,

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if the therapist stays far away,

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she opts to spend the night at our of

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Someone is always staying
back at night in our office

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without any incentive.

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We have around 2 kilos of flat rice,

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pasta and more stocked in our office.

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So, the culture that we have...

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Saumya, what are your
SOPs for that culture?

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Was it accidental,

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or did you deliberately
make a playbook of culture?

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That would be your differentiator.

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Bring it to life for us.

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This culture existed even
when there were just five of us.

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I think these ethos have continued.

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It is a good idea to write down
how to do this.

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- You don't have it yet.
Make a playbook now. - Okay.

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Right? So that you can scale.

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Saumya, you have not yet
mentioned the third point.

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in a service company. Training!

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Tell us about that
when you talk about culture.

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Our training is such...

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For us, the therapist is the face.

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There are doctors in the clinic

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and a beautiful receptionist
who speaks English.

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They also offer chamomile tea.

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None of that happens in our case.

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A girl shows up at your house.

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We have instructed them in a manner

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to ensure that the customer
feels comfortable.

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We train them to tell our customers

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that since they are getting
a hair reduction treatment,

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I will put a laser beam on their hand

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which will give them a sensation

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of heat when wearing
black clothes in the summer.

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It's simple and comfortable.

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00:14:02,720 --> 00:14:03,920
But what do people prefer?

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To get the treatment done
at the centre or home?

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00:14:05,720 --> 00:14:07,600
If we have 100 customers,

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one customer asks to get
the treatment done at the clinic.

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Home service... All this!

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How much is it currently
versus the clinic?

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- Market?
- Yes! Percentage!

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If we take 20%, it will be 20%.

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Saumya, your responses exhibit

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a sense of arrogance.

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Either you are putting people down,

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or you are disrespecting the question

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No! I am sorry if
it's coming off like that.

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- I am not trying to put
anybody down. - Okay, Saumya.

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Your market

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is phenomenally huge.

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But I am out.
Because from the start,

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I have this strong feeling
that you lack humility.

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In this category,

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women struggle with insecurities.

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You need to show extra empathy
in this line of work.

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Also, you look down on your competiti

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For 20 years, numerous companies
have been working towards standardiza

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You get to learn a lot from it.

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But according to our conversation,
it feels like

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you lack humility.

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And that will come in the way
of building a large business.

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That's my feedback. I am out.

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00:15:28,560 --> 00:15:30,400
You wanted to say something.
Please tell us.

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I don't think that I lack humility.

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I apologize if it seems that way.

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Secondly, we are not trying to
look down upon our competition.

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But I believe that

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even if someone manages to
raise a significant amount of money

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and recruit top-notch
professionals from around the globe,

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they may still be making less profit
than us in a single city.

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While we are running our business
with freshers and interns.

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So, I think

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we've built something
that we should be proud of.

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But why are you getting so emotional?

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Because you questioned

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my personality, I am not humble.

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Okay!

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- It's a point of view.
- It's a point of view.

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That you may have come across like th

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- May I have some water?
- But that's not... Yes, absolutely.

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[tense music playing]

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We haven't gotten to the sales aspect

259
00:16:22,160 --> 00:16:25,040
and we've made our decision.
There must be a reason for it.

260
00:16:25,520 --> 00:16:26,720
I am out.

261
00:16:26,800 --> 00:16:30,520
I am out because I feel that there
is a lack of core differentiation.

262
00:16:31,760 --> 00:16:33,960
You've had a stellar career.

263
00:16:34,760 --> 00:16:37,120
There are a few things...
There is a language.

264
00:16:37,200 --> 00:16:40,480
Things get created in language,
and they get destroyed in language.

265
00:16:41,200 --> 00:16:43,160
Vineeta pointed out something earlier

266
00:16:43,240 --> 00:16:45,280
You mentioned the women of Karol Bagh

267
00:16:45,360 --> 00:16:46,800
You didn't mean any harm.

268
00:16:46,880 --> 00:16:48,880
But language is very important.

269
00:16:48,960 --> 00:16:50,800
You respect your staff.

270
00:16:50,920 --> 00:16:53,800
You give them food and
let them sleep in your office.

271
00:16:58,480 --> 00:17:00,680
And then you mentioned incentives.

272
00:17:00,760 --> 00:17:03,640
We need to instil

273
00:17:03,880 --> 00:17:06,000
a sense of dignity in labour within I

274
00:17:06,080 --> 00:17:07,760
We have 1500 employees.

275
00:17:07,840 --> 00:17:11,920
I will never say 'ask that boy to
make a sale'.

276
00:17:13,000 --> 00:17:15,920
'Rajesh will serve you' and
not 'a boy will serve you'.

277
00:17:16,080 --> 00:17:19,320
I am out today because I think
it is going to be a long journey.

278
00:17:19,400 --> 00:17:20,400
But best of luck.

279
00:17:23,000 --> 00:17:24,520
What is your view on this?

280
00:17:24,600 --> 00:17:25,840
I think I've messed this up.

281
00:17:25,920 --> 00:17:27,520
- No!
- Why do you think so?

282
00:17:27,600 --> 00:17:28,800
It has nothing to do with messing up.

283
00:17:28,840 --> 00:17:30,880
This is the evolution journey
of an entrepreneur.

284
00:17:30,960 --> 00:17:32,120
When I say

285
00:17:32,480 --> 00:17:35,080
that 'a girl shows up',
that's what the client thinks.

286
00:17:35,160 --> 00:17:37,360
Why won't we respect our customers?

287
00:17:38,440 --> 00:17:40,560
We grow because of our clients.

288
00:17:40,640 --> 00:17:43,200
30% of our business every month

289
00:17:52,040 --> 00:17:54,200
What did I say to you?

290
00:17:54,280 --> 00:17:56,200
I am giving you feedback.

291
00:17:56,640 --> 00:17:58,000
I am not asking for justification.

292
00:17:58,080 --> 00:18:00,280
I am saying you will do well. Okay?

293
00:18:00,400 --> 00:18:01,600
You will do very well.

294
00:18:01,680 --> 00:18:03,800
I am also learning.
I am also making mistakes

295
00:18:03,880 --> 00:18:04,880
even now.

296
00:18:04,960 --> 00:18:07,760
I gave you a feedback based on that.
I didn't judge you.

297
00:18:07,840 --> 00:18:08,840
- Okay!
- Right?

298
00:18:23,640 --> 00:18:26,800
Let's talk about happier stuff.
Tell us about the sales.

299
00:18:51,640 --> 00:18:52,720
The sales look good.

300
00:18:52,800 --> 00:18:55,360
But the valuation of Rs 70 crores

301
00:18:55,440 --> 00:18:58,240
and your annual sales are around
Rs 7 crores.

302
00:18:58,320 --> 00:19:00,600
Where does 10x sales come from?

303
00:19:00,680 --> 00:19:04,480
We think we have generated
a proof point.

304
00:19:04,560 --> 00:19:08,760
That we can achieve sales across
the spectrum.

305
00:19:08,840 --> 00:19:12,680
Basically, we need to plant centres
which is simple.

306
00:19:13,640 --> 00:19:15,560
Have you raised a round before?

307
00:19:15,680 --> 00:19:17,440
This is our first round.

308
00:19:17,520 --> 00:19:19,680
How many commitments did you
receive and what's the round size?

309
00:19:19,760 --> 00:19:21,160
The round is for ¤2 million.

310
00:19:21,240 --> 00:19:22,240
- Okay.
- Wow.

311
00:19:23,200 --> 00:19:25,320
For 500K, we want some

312
00:19:25,400 --> 00:19:27,880
strong angels associated with us.

313
00:19:27,960 --> 00:19:30,160
- So 1.5 million has been committed.
- Yes.

314
00:19:37,440 --> 00:19:40,320
But before that, I'd like to give
you a two-point feedback.

315
00:19:40,400 --> 00:19:42,480
Rs 70 crores is a
very high valuation.

316
00:19:43,320 --> 00:19:45,800
A bigger feedback and the reason
I'm not coming

317
00:19:45,920 --> 00:19:49,120
is that training is
the biggest thing

318
00:19:49,200 --> 00:19:51,520
where I spend most of my time.

319
00:19:51,600 --> 00:19:53,840
Because this business is based
on trust.

320
00:19:53,960 --> 00:19:56,600
So, I didn't get a proper response
from you.

321
00:19:56,720 --> 00:19:58,160
Please work on that.

322
00:19:58,240 --> 00:20:01,280
So that an investor gains confidence
that this business is based on trust

323
00:20:01,360 --> 00:20:03,920
and your therapist will do justice.

324
00:20:04,000 --> 00:20:06,440
Lovely meeting you and I love
your energy.

325
00:20:06,680 --> 00:20:07,480
Thank you.

326
00:20:08,760 --> 00:20:10,960
Saumya, why are you people
investing on you?

327
00:20:11,040 --> 00:20:11,960
The margins are good.

328
00:20:12,040 --> 00:20:13,960
Share the margins then.

329
00:20:20,560 --> 00:20:21,840
Every girl...

330
00:20:21,920 --> 00:20:24,800
Every customer who goes to a salon

331
00:20:25,000 --> 00:20:27,800
spends at least Rs 1000 on waxing.

332
00:20:27,880 --> 00:20:30,920
And they get waxing done for
at least 30 years, minimum.

333
00:20:31,040 --> 00:20:32,920
So, I'm asking you to buy it
for Rs 35,000.

334
00:20:33,000 --> 00:20:35,840
So, the market and value proposition

335
00:20:35,920 --> 00:20:39,560
are big, and nobody is standardizing
it like we are.

336
00:20:39,640 --> 00:20:41,160
- Are you profitable now?
- No.

337
00:20:42,000 --> 00:20:44,280
Operationally, we're able to make
9 per cent at CM2 level.

338
00:20:59,800 --> 00:21:01,720
Not like 50 per cent of it
will be happening at homes.

339
00:21:02,920 --> 00:21:05,520
If you consider a franchise model,

340
00:21:05,600 --> 00:21:06,720
where you can supply machines,

341
00:21:06,720 --> 00:21:08,080
I don't know what
your sourcing is for that.

342
00:21:08,160 --> 00:21:09,920
You said that your cousin
imports it.

343
00:21:10,000 --> 00:21:12,200
We do it directly now through
our contact from the cousin.

344
00:21:12,280 --> 00:21:13,200
So, these machines...

345
00:21:13,280 --> 00:21:15,000
So, people don't get these machines.

346
00:21:15,120 --> 00:21:16,360
Only we have it.

347
00:21:17,360 --> 00:21:19,520
So, if we have that
differentiator...

348
00:21:19,600 --> 00:21:20,440
Then why don't you mention it?

349
00:21:20,440 --> 00:21:23,600
So, you can create an omnichannel
business with that.

350
00:21:23,680 --> 00:21:25,240
So that the brand is evident

351
00:21:25,320 --> 00:21:28,160
and your revenue, opportunities
will multiply.

352
00:21:48,680 --> 00:21:52,680
We have started our first
offline clinic.

353
00:21:52,800 --> 00:21:54,240
We have our board put up.

354
00:21:54,320 --> 00:21:55,760
Do you have money left?

355
00:21:55,880 --> 00:21:56,960
I have Rs 25 lakhs in my account.

356
00:22:00,960 --> 00:22:04,120
If it doesn't then I will sell my
apartment and make it work.

357
00:22:05,000 --> 00:22:06,880
Saumya, let me tell you something.

358
00:22:06,960 --> 00:22:08,840
The valuation is completely off.

359
00:22:09,520 --> 00:22:11,240
But there's a spark in you.

360
00:22:11,840 --> 00:22:13,720
Rough around the edges.

361
00:22:13,800 --> 00:22:15,120
[chuckling]

362
00:22:15,640 --> 00:22:16,760
But there's a spark.

363
00:22:16,840 --> 00:22:18,880
So, I'm willing to take a bet.
And my offer

364
00:22:34,480 --> 00:22:38,320
Can we make it a mix of equity
and debt?

365
00:22:40,480 --> 00:22:44,160
In which, please don't change my
valuation for equity

366
00:22:44,240 --> 00:22:45,480
but give me debt instead.

367
00:22:45,560 --> 00:22:47,920
Why aren't you looking at me?
I don't like it.

368
00:22:49,880 --> 00:22:52,600
So, make it Rs 35 lakhs
for 0.5 per cent.

369
00:22:52,680 --> 00:22:53,760
Here.

370
00:22:53,840 --> 00:22:56,240
- And 35...
- Rs 35 lakhs for 0.5 per cent.

371
00:22:56,320 --> 00:22:58,880
And Rs 35 lakhs debt. What is
the interest rate for the debt?

372
00:23:17,640 --> 00:23:18,880
And Rs 50 lakhs debt.

373
00:23:19,000 --> 00:23:22,440
At 14 per cent interest rate,
paid over?

374
00:23:22,520 --> 00:23:23,880
One year?

375
00:23:32,000 --> 00:23:35,040
That the trust factor

376
00:23:35,120 --> 00:23:36,360
is critical.

377
00:23:37,160 --> 00:23:38,440
That's a very simple point.

378
00:23:38,520 --> 00:23:41,240
Who understood your business before
you mentioned omnichannel?

379
00:23:41,320 --> 00:23:42,400
- Oh, God!
- Isn't it?

380
00:23:42,480 --> 00:23:44,600
You decide. This will go on.

381
00:23:44,680 --> 00:23:47,200
Who created an offer for you?

382
00:23:47,400 --> 00:23:49,080
Why can't you come together?

383
00:23:49,160 --> 00:23:50,280
The equity is less.

384
00:23:50,360 --> 00:23:52,480
There should be some incentive.

385
00:23:52,600 --> 00:23:55,240
Let's raise the equity at the same
valuation.

386
00:23:57,440 --> 00:23:59,040
What's your counter, Saumya?

387
00:23:59,120 --> 00:24:02,280
I'd like you both to offer Rs 35
lakhs debt each

388
00:24:09,040 --> 00:24:09,840
I'm okay with that.

389
00:24:09,920 --> 00:24:11,720
- Do you want to join him?
- Do you want this?

390
00:24:11,800 --> 00:24:13,480
Do it. It will be great.

391
00:24:14,840 --> 00:24:17,360
[music playing]

392
00:24:25,160 --> 00:24:27,160
Congratulations. Well done!

393
00:24:29,960 --> 00:24:31,480
Thanks a lot.

394
00:26:17,400 --> 00:26:19,200
[music playing]

395
00:26:50,720 --> 00:26:53,600
In the city, weddings happen easily.

396
00:26:53,720 --> 00:26:57,160
But in villages, there are many
challenges.

397
00:26:57,240 --> 00:26:58,720
So, I

398
00:26:58,720 --> 00:27:00,800
created Chalte Firte
Mangal Karyalay.

399
00:27:01,040 --> 00:27:02,560
Why do you need to go to
the doorstep of Mangal Karyalay

400
00:27:02,640 --> 00:27:05,040
when Mangal Karyalay can come
to your doorstep.

401
00:27:34,400 --> 00:27:36,520
Near your house or in the village.

402
00:27:36,640 --> 00:27:39,120
When we uploaded our video
on YouTube,

403
00:27:39,200 --> 00:27:40,880
it became so viral that

404
00:27:47,600 --> 00:27:51,440
there's mobile tower. Similarly, our
presence must be in every village.

405
00:27:51,760 --> 00:27:54,400
- This is our vision.
- Wow.

406
00:28:02,760 --> 00:28:04,560
on Shark Tank.

407
00:28:04,640 --> 00:28:08,680
Let's take this to every doorstep
in India.

408
00:28:09,760 --> 00:28:12,640
So, Sharks, I welcome you all.

409
00:28:12,720 --> 00:28:14,640
- Wow.
- Wow, let's go.

410
00:28:14,760 --> 00:28:16,960
- Where are we going?
- To see Mangal Karyalay.

411
00:28:17,040 --> 00:28:19,320
[music playing]

412
00:28:20,720 --> 00:28:21,840
Come on.

413
00:28:22,280 --> 00:28:26,720
[song playing]

414
00:28:33,720 --> 00:28:34,400
Amazing.

415
00:28:34,480 --> 00:28:36,480
- Who thought of it?
- It's my design.

416
00:28:36,600 --> 00:28:37,360
- Yours?
- Are you an engineer?

417
00:28:37,440 --> 00:28:38,760
No, Sir. I'm 12th pass.

418
00:28:38,840 --> 00:28:42,080
If we set up a Mandap, it will
cost Rs 1-2 lakhs.

419
00:28:42,160 --> 00:28:44,040
- On the ground...
- We give it for Rs 50,000.

420
00:28:48,360 --> 00:28:50,640
Our current price range
is Rs 200-250.

421
00:28:59,960 --> 00:29:03,440
- Alright, man. This is crazy, cool.
- Whoa!

422
00:29:03,520 --> 00:29:04,800
- Wow.
- Wow.

423
00:29:04,880 --> 00:29:06,960
[music playing]

424
00:29:07,040 --> 00:29:09,120
It's giving wedding vibes.

425
00:29:09,240 --> 00:29:11,040
Not bad. Oh, look at that
disco ball.

426
00:29:11,120 --> 00:29:12,560
It doesn't seem like we're
on a truck.

427
00:29:12,640 --> 00:29:15,120
- What is this smell?
- It's from the carpet, Sir.

428
00:29:15,200 --> 00:29:16,760
- Is it always like that?
- No.

429
00:29:16,840 --> 00:29:18,280
Why isn't there an exhaust here?

430
00:29:18,360 --> 00:29:20,000
There is a vent here.

431
00:29:20,720 --> 00:29:23,680
- There is a brand of speaker.
- boAt.

432
00:29:23,760 --> 00:29:25,400
- Use that.
- Yes.

433
00:29:25,480 --> 00:29:27,960
We will change all the speakers
once the investment is done.

434
00:29:28,040 --> 00:29:29,680
[song playing]

435
00:29:29,800 --> 00:29:31,840
[ululating]

436
00:29:33,640 --> 00:29:35,280
Hello, hold my hand.

437
00:29:35,640 --> 00:29:38,360
[song playing]

438
00:29:41,120 --> 00:29:42,480
Alright!

439
00:29:48,760 --> 00:29:51,000
- We loved it.
- Loved it.

440
00:29:51,080 --> 00:29:54,200
I love that there's so much
happening in India.

441
00:29:54,760 --> 00:29:56,440
Very good!

442
00:29:57,600 --> 00:29:59,640
It must be India's first portable...

443
00:29:59,720 --> 00:30:00,840
It's the first in India.

444
00:30:00,920 --> 00:30:02,040
Amazing.

445
00:30:04,760 --> 00:30:07,040
But I didn't see a toilet there.

446
00:30:07,120 --> 00:30:08,560
No, Sir. We have a different
vehicle for that.

447
00:30:16,360 --> 00:30:18,640
sold Vada Pav, and finally
got to this.

448
00:30:18,720 --> 00:30:20,200
Oh, wow.

449
00:30:20,280 --> 00:30:21,960
I worked at Pune MIDC for
4 years, Sir.

450
00:30:21,960 --> 00:30:22,480
Okay.

451
00:30:22,480 --> 00:30:25,360
And I was a helper who used
to sweep.

452
00:30:25,440 --> 00:30:26,560
Oh my!

453
00:30:27,480 --> 00:30:29,960
And Omkar, are you doing it
full-time?

454
00:30:30,040 --> 00:30:30,960
As of now, I'm in college.

455
00:30:31,040 --> 00:30:33,040
But apart from college, I help
my dad with this.

456
00:30:44,800 --> 00:30:46,640
It's been a year since I started it.

457
00:30:53,920 --> 00:30:55,000
Yes, right.

458
00:30:55,840 --> 00:30:57,120
So, there is less demand.

459
00:30:57,200 --> 00:30:59,560
The customer asks for more.

460
00:30:59,800 --> 00:31:02,480
Some people invite 600 or 1000
people to their wedding.

461
00:31:02,560 --> 00:31:03,960
Then how will you manage that?

462
00:31:13,680 --> 00:31:17,160
they will ask for Rs 2-3 lakhs.

463
00:31:17,240 --> 00:31:19,280
- So, you're cheaper.
- Yes.

464
00:31:19,360 --> 00:31:21,640
How cheap are you? You charge
Rs 50,000.

465
00:31:21,720 --> 00:31:22,760
Yes, I charge Rs 50,000.

466
00:31:22,840 --> 00:31:23,760
What about food?

467
00:31:23,840 --> 00:31:25,640
For a wedding of 200 people,

468
00:31:33,080 --> 00:31:35,040
A community center space.

469
00:31:35,120 --> 00:31:38,680
The hall is far from your house.

470
00:31:39,320 --> 00:31:40,760
If I want to conduct the wedding
in my fields,

471
00:31:40,880 --> 00:31:41,960
since I have a big field.

472
00:31:42,040 --> 00:31:43,960
I'm compelled to go to a hall.

473
00:31:44,080 --> 00:31:46,480
Near the pond,

474
00:31:46,560 --> 00:31:49,120
we can conduct the wedding
anywhere we want.

475
00:31:49,200 --> 00:31:51,600
What do people say when
the wedding is conducted here?

476
00:31:51,680 --> 00:31:53,800
- Do they like it?
- When we conduct a program in this,

477
00:31:53,880 --> 00:31:56,080
they love the place.

478
00:31:56,920 --> 00:31:58,360
That's how I get bookings.

479
00:31:58,440 --> 00:32:01,000
But they demand more,
and we have our limitations.

480
00:32:01,120 --> 00:32:02,360
Since it's new.

481
00:32:02,440 --> 00:32:03,720
- Yes, it's new.
- There's novelty.

482
00:32:03,800 --> 00:32:05,600
Sir, I got a call from MP.

483
00:32:05,680 --> 00:32:08,440
He was a retired military man
and it was his retirement day.

484
00:32:08,520 --> 00:32:11,520
He was willing to spend Rs 2 lakhs
and get it done in my vehicle.

485
00:32:11,600 --> 00:32:12,400
Did it happen?

486
00:32:12,520 --> 00:32:14,720
- No, Sir. I can't go to MP.
- Okay.

487
00:32:14,800 --> 00:32:16,080
I don't have that many vehicles.

488
00:32:16,160 --> 00:32:17,280
How many vehicles do you have?

489
00:32:17,360 --> 00:32:18,560
- We just made one.
- One.

490
00:32:18,640 --> 00:32:20,440
How much do you spend
on one vehicle?

491
00:32:20,560 --> 00:32:22,720
The old truck I bought is for
Rs 10 lakhs.

492
00:32:34,720 --> 00:32:37,680
So, you've earned Rs 1.5 to 2 lakhs.

493
00:32:37,760 --> 00:32:38,440
Rs 2 lakhs.

494
00:32:38,440 --> 00:32:40,560
How much money do you take home?

495
00:32:40,680 --> 00:32:42,200
Once the vehicle is set,

496
00:32:42,320 --> 00:32:43,960
we have to spend Rs 5000 only.

497
00:32:44,040 --> 00:32:46,400
You spend Rs 5000 on it.

498
00:32:46,480 --> 00:32:49,800
But let me assume Rs 10,000
since there's a maintenance cost.

499
00:32:50,760 --> 00:32:52,040
So, you're left with Rs 40,000.

500
00:32:52,120 --> 00:32:55,880
So you make Rs 1-1.25 lakhs
every month.

501
00:32:55,960 --> 00:32:58,440
So, you make Rs 15 lakhs annually.
Let's assume Rs 12 lakhs.

502
00:32:58,520 --> 00:33:01,160
- That's your profit.
- Rs 12-13 lakhs profit.

503
00:33:01,240 --> 00:33:03,960
So, you will recover your investment
in 3 years.

504
00:33:08,720 --> 00:33:10,400
- did you borrow it?
- I already have a Mandap business.

505
00:33:10,400 --> 00:33:11,200
From my savings.

506
00:33:11,200 --> 00:33:13,280
- Is that Mandap business still on?
- Yes.

507
00:33:13,360 --> 00:33:14,920
How much do you make in it?

508
00:33:15,000 --> 00:33:18,640
I make more than Rs 1 crore
every year.

509
00:33:19,720 --> 00:33:22,840
No, Sir. Is Rs 1 crore profit
or your sales?

510
00:33:23,040 --> 00:33:23,920
No, it's profit.

511
00:33:24,000 --> 00:33:25,480
- For a year?
- Yes, a year.

512
00:33:26,520 --> 00:33:29,880
Ever since this business idea
struck me,

513
00:33:30,080 --> 00:33:33,240
- I don't focus much on that.
- Yes, it has reduced.

514
00:33:33,360 --> 00:33:35,400
But you're making Rs 1 crore

515
00:33:35,480 --> 00:33:37,000
then how can you lose focus?

516
00:33:37,080 --> 00:33:38,120
Sir, what happened is

517
00:33:38,200 --> 00:33:41,480
my father's material worth
Rs 4 crores...

518
00:33:41,560 --> 00:33:44,200
Since 2016, all his investment

519
00:33:44,280 --> 00:33:45,800
has been routed into this.

520
00:33:45,920 --> 00:33:47,720
- In the truck.
- So, he kept selling it.

521
00:33:47,840 --> 00:33:49,440
But during lockdown,

522
00:33:49,520 --> 00:33:53,560
we were left with material worth
Rs 1.5 crores.

523
00:33:53,680 --> 00:33:55,400
He sold it at Rs 18 per kilo.

524
00:33:56,680 --> 00:33:59,000
You've invested Rs 4 crores in it
since 2016.

525
00:33:59,000 --> 00:33:59,520
Yes.

526
00:33:59,520 --> 00:34:01,600
I opened an office in Pune.

527
00:34:01,680 --> 00:34:04,440
I paid Rs 42,000 as office rent.

528
00:34:04,560 --> 00:34:06,200
Rs 50,000 was the godown rent.

529
00:34:06,280 --> 00:34:07,880
And I had a team of 10 people.

530
00:34:07,960 --> 00:34:10,560
Designs, interiors, fabricators,

531
00:34:10,840 --> 00:34:13,040
the team that we require.

532
00:34:13,120 --> 00:34:15,480
I have surveyed and held
that team in place, Ma'am.

533
00:34:15,560 --> 00:34:19,000
I used to pay them Rs 18,000-
20,000.

534
00:34:19,000 --> 00:34:21,000
From 2017 to date,

535
00:34:21,120 --> 00:34:22,440
how much have you spent in total?

536
00:34:28,800 --> 00:34:31,440
If you have to build the same
thing again,

537
00:34:31,520 --> 00:34:33,520
you will only need Rs 40 lakhs.
Is that right?

538
00:34:33,640 --> 00:34:34,560
Lesser than that, Sir.

539
00:34:35,280 --> 00:34:37,120
If we make trucks in bulk,

540
00:34:37,200 --> 00:34:38,080
between Rs 30-35 lakhs,

541
00:34:38,160 --> 00:34:39,360
- we can make it.
- But the point is

542
00:34:39,480 --> 00:34:40,920
you're saying that you want to
increase the number of trucks.

543
00:34:40,920 --> 00:34:42,440
- Yes.
- Why do you want to increase it?

544
00:34:42,440 --> 00:34:43,720
With this truck,

545
00:34:43,720 --> 00:34:48,520
if you put it out for 150-160 days

546
00:34:48,600 --> 00:34:49,720
then you will make money.

547
00:34:49,800 --> 00:34:51,800
To be honest, in a month,

548
00:34:51,880 --> 00:34:53,760
I will put it out for 30 days.

549
00:34:53,840 --> 00:34:56,240
But do it first. Why do you want
to increase the number?

550
00:35:02,160 --> 00:35:05,600
- No, one is not enough.
- One is not enough.

551
00:35:05,680 --> 00:35:08,960
So there's not much business
in one location.

552
00:35:09,040 --> 00:35:10,760
So you will need a vehicle in
every location.

553
00:35:10,760 --> 00:35:11,760
- Right.
- Yes.

554
00:35:11,760 --> 00:35:13,600
So, the money that's invested

555
00:35:13,600 --> 00:35:16,080
and the business from that vehicle
is not enough.

556
00:35:16,200 --> 00:35:16,720
Correct.

557
00:35:16,960 --> 00:35:19,240
So, I'll share my plan a bit.

558
00:35:19,360 --> 00:35:22,400
There are 36 districts and I'll have
an office in each.

559
00:35:22,720 --> 00:35:24,440
In every district,
I'll have 25 vehicles.

560
00:35:24,520 --> 00:35:27,440
- Service...
- I have a plan for 900 vehicles.

561
00:35:29,320 --> 00:35:31,680
If I have 900 vehicles
in the market,

562
00:35:31,760 --> 00:35:34,240
then I'll make Rs 4.5 crores
every day.

563
00:35:35,360 --> 00:35:38,800
In a month, I'll make Rs 145 crores

564
00:35:38,880 --> 00:35:40,400
- with 900 vehicles--
- Sir. Mr Dayanand.

565
00:35:40,480 --> 00:35:43,120
You've invested Rs 4 crores so

566
00:35:43,200 --> 00:35:47,240
it's our responsibility to tell
you the truth.

567
00:35:47,320 --> 00:35:50,040
- The problem is that if one vehicle
- Yes.

568
00:35:50,120 --> 00:35:53,560
doesn't have business for 20-25
days in one region,

569
00:35:53,640 --> 00:35:57,520
then your dream of 900 vehicles
and Rs 4.5 crores is not possible.

570
00:35:59,240 --> 00:36:02,160
The idea is that if we take
Rs 2 crores

571
00:36:02,240 --> 00:36:04,240
then we will have 4 vehicles.

572
00:36:04,320 --> 00:36:06,320
If that vehicle is rented every day

573
00:36:06,400 --> 00:36:09,360
then the total for 4 vehicles
is Rs 2 lakhs.

574
00:36:09,480 --> 00:36:11,840
Rs 2 lakh multiplied by 10 days
makes it

575
00:36:12,320 --> 00:36:13,400
- Rs 20 lakhs.
- Rs 20 lakhs.

576
00:36:13,480 --> 00:36:15,960
But we're at 4 days now, and
that's the challenge.

577
00:36:16,040 --> 00:36:17,480
Your average is 3.5 days.

578
00:36:18,400 --> 00:36:20,280
Try to run it for 10 days
in one place first.

579
00:36:20,360 --> 00:36:22,240
Before you do 10 days in
another place.

580
00:36:23,080 --> 00:36:26,480
I really liked meeting you.
Your idea is great.

581
00:36:26,560 --> 00:36:29,760
You started with a meagre job.
You said you used to sweep.

582
00:36:30,000 --> 00:36:32,920
Today, you were doing a revenue
of Rs. 1 crore.

583
00:36:32,920 --> 00:36:35,400
You now have
an event hall of your own.

584
00:36:35,560 --> 00:36:38,560
You aspire to go higher
and that's great.

585
00:36:38,720 --> 00:36:40,000
Here's my suggestion.

586
00:36:40,080 --> 00:36:41,200
As everyone said,

587
00:36:41,280 --> 00:36:43,840
focus on this vehicle
and increase its efficiency.

588
00:36:43,960 --> 00:36:45,920
You've brought it to Mumbai.

589
00:36:46,000 --> 00:36:47,920
Try it out in some other areas too.

590
00:36:48,040 --> 00:36:50,200
Unfortunately, I won't be
able to join you now,

591
00:36:50,320 --> 00:36:51,480
but all the best.

592
00:36:53,080 --> 00:36:55,960
I also want to say
that it was fun to meet you,

593
00:36:56,040 --> 00:36:58,000
but let me tell you my problem.

594
00:36:58,080 --> 00:37:02,080
When I entered the truck,
I saw a safety issue.

595
00:37:03,120 --> 00:37:06,120
During the 'pheras',
you light a fire in there.

596
00:37:06,480 --> 00:37:10,680
So, the 'pheras' take place
around the fire in a small space.

597
00:37:10,800 --> 00:37:16,120
The platforms you used as extensions
also seemed highly unstable to me.

598
00:37:16,960 --> 00:37:19,080
Please think about it.

599
00:37:19,360 --> 00:37:20,880
I find it risky.

600
00:37:21,280 --> 00:37:23,880
- I am out for that reason.
- Thank you.

601
00:37:24,080 --> 00:37:26,600
Look, yours is a good idea.

602
00:37:26,760 --> 00:37:28,040
It's a constricted space

603
00:37:28,120 --> 00:37:30,640
and you've figured out
the electricity system.

604
00:37:30,800 --> 00:37:33,400
The business will come
and it will also grow big.

605
00:37:33,480 --> 00:37:35,520
So, if there is no demand

606
00:37:35,680 --> 00:37:37,640
at the place where the vehicle
is currently parked,

607
00:37:37,800 --> 00:37:42,480
take it to a place
where the demand is high.

608
00:37:42,880 --> 00:37:44,800
Secondly, you've not accounted
for all the expenses.

609
00:37:44,880 --> 00:37:47,800
I refuse to believe that
the cost per event is Rs. 5,000.

610
00:37:48,680 --> 00:37:51,840
I wish to give you
a piece of advice here.

611
00:37:52,160 --> 00:37:54,080
Don't be in a rush.

612
00:37:54,160 --> 00:37:55,600
Take one step at a time.

613
00:37:55,720 --> 00:37:57,040
Okay? I am out today.

614
00:37:57,360 --> 00:37:59,960
I don't think
I can be of much help to you.

615
00:38:00,040 --> 00:38:00,920
Best of luck.

616
00:38:02,160 --> 00:38:03,600
I am out too.

617
00:38:04,160 --> 00:38:06,760
Do not invest more capital in this
at the moment.

618
00:38:06,920 --> 00:38:09,680
Once you have a booking
for 20 to 22 days,

619
00:38:09,760 --> 00:38:11,000
then take it forward.

620
00:38:11,080 --> 00:38:13,840
Your product is good,
but it does not have a demand.

621
00:38:13,960 --> 00:38:17,800
You came from Latur
and inspired everyone

622
00:38:17,920 --> 00:38:19,880
with your zero
to Rs. 4-crore journey.

623
00:38:19,960 --> 00:38:20,760
So, thank you.

624
00:38:20,880 --> 00:38:22,480
- I'm out. Good luck.
- Thank you.

625
00:38:23,400 --> 00:38:26,360
- Sir, you sold 'vada pavs', right?
- Yes, I did.

626
00:38:26,480 --> 00:38:28,120
- Did you make money?
- I did.

627
00:38:28,200 --> 00:38:29,400
Why did you shut it down?

628
00:38:29,680 --> 00:38:31,760
I shut it down to start
a marriage decor business.

629
00:38:31,840 --> 00:38:33,240
You made more money here.

630
00:38:33,320 --> 00:38:34,680
- Yes, I did.
- Right?

631
00:38:34,760 --> 00:38:39,000
Suppose your 'vada pav' business
or your decor business

632
00:38:39,080 --> 00:38:40,240
ran into losses,

633
00:38:40,320 --> 00:38:43,400
would you have started the latter
in another city?

634
00:38:43,520 --> 00:38:44,800
- Not if it was making losses.
- No.

635
00:38:44,880 --> 00:38:46,640
- You would not, right?
- No.

636
00:38:46,800 --> 00:38:51,560
You've been trying to make this
business work for the last 8 years.

637
00:38:51,640 --> 00:38:56,040
And for the last year, you've been
getting 3.5 bookings a month.

638
00:38:56,760 --> 00:38:58,680
You refuse to accept
there is no demand.

639
00:38:59,360 --> 00:39:00,880
Let me tell you what has happened.

640
00:39:01,040 --> 00:39:03,920
You sweated blood
over this business for eight years

641
00:39:04,000 --> 00:39:06,400
and gave it all your all

642
00:39:06,480 --> 00:39:08,400
only to fall in love with the idea.

643
00:39:08,480 --> 00:39:11,000
You are now obsessed

644
00:39:11,080 --> 00:39:13,720
and want to invest in 900 trucks!

645
00:39:14,920 --> 00:39:19,000
You need to understand that
because plans don't make businesses.

646
00:39:20,080 --> 00:39:23,320
Please refocus on your
earlier marriage decor business.

647
00:39:23,400 --> 00:39:27,400
Go back to making Rs. 1 crore profit
as you previously were.

648
00:39:27,480 --> 00:39:30,520
If that business thrives,
this will also thrive side by side.

649
00:39:31,040 --> 00:39:35,280
If you do this instead of that,
you will lose at both.

650
00:39:36,360 --> 00:39:37,440
I am out.

651
00:39:37,520 --> 00:39:40,280
Good luck to you. All the best.

652
00:39:40,400 --> 00:39:41,240
Thank you.

653
00:39:41,600 --> 00:39:42,600
- Thank you. Bye.
- Thank you.

654
00:39:49,160 --> 00:39:50,440
[music fades]

655
00:39:51,520 --> 00:39:52,960
[theme music playing]

656
00:40:13,160 --> 00:40:14,680
[music concludes]

657
00:40:15,040 --> 00:40:16,760
- Greetings, Sharks.
- Greetings, Sharks.

658
00:40:16,840 --> 00:40:17,920
We are growing.

659
00:40:18,000 --> 00:40:21,200
We have crossed 140 crores
and yet we keep growing.

660
00:40:21,880 --> 00:40:25,320
The land needed to feed
this growing population

661
00:40:25,440 --> 00:40:26,680
is decreasing day by day.

662
00:40:27,960 --> 00:40:30,800
We need an advanced technology
in the field of agriculture today,

663
00:40:30,880 --> 00:40:32,000
like hydroponics.

664
00:40:32,120 --> 00:40:34,800
From the farmers in villages
to the scientists aboard spaceships,

665
00:40:34,920 --> 00:40:37,520
they all use this technology
to grow their own food.

666
00:40:38,680 --> 00:40:42,480
Sharks, hydroponics has been around
in Western countries for years.

667
00:40:42,600 --> 00:40:45,520
This technology did not
become that popular in India.

668
00:40:45,640 --> 00:40:47,120
It saw three major challenges.

669
00:41:02,440 --> 00:41:03,960
[joyous music playing]

670
00:41:04,400 --> 00:41:06,280
Kryzen Biotech
is an agritech company

671
00:41:06,400 --> 00:41:09,400
that constructs
vertical farming ecosystems

672
00:41:09,520 --> 00:41:11,800
giving you maximum production
in the least amount of space

673
00:41:28,480 --> 00:41:30,040
and geography in mind.

674
00:42:03,200 --> 00:42:06,560
we have helped over 40 farmers
from Manali to Andaman and Nicobar

675
00:42:14,040 --> 00:42:17,320
and to make farming a profitable
and sustainable business.

676
00:42:17,480 --> 00:42:19,240
We come to you with a small ask

677
00:42:36,080 --> 00:42:38,960
Please start by telling us
how you use AI in this field.

678
00:42:40,080 --> 00:42:41,680
We are using AI in two areas.

679
00:42:48,640 --> 00:42:50,200
Owing to changes
in the climatic condition

680
00:42:50,280 --> 00:42:52,920
and the current market trends,

681
00:42:53,000 --> 00:42:54,600
the prices
of the commodities change.

682
00:42:54,680 --> 00:42:56,240
That helps us analyse

683
00:42:56,320 --> 00:42:57,960
whether the pricing
will increase or decrease.

684
00:42:58,040 --> 00:42:59,120
Based on that,

685
00:42:59,200 --> 00:43:01,320
we can decide whether to
plant a particular commodity.

686
00:43:02,360 --> 00:43:04,560
For example,
the winter season is upon us.

687
00:43:04,720 --> 00:43:07,160
As we can see, the prices
of basil will remain stagnant.

688
00:43:07,560 --> 00:43:10,080
The prices of bok choy
and broccoli might increase.

689
00:43:10,160 --> 00:43:13,880
Based on that, the farmer can
decide to grow broccoli,

690
00:43:13,960 --> 00:43:16,600
which will bring him higher gains
in the coming few months.

691
00:43:16,800 --> 00:43:18,400
Our AI is at
a very basic level right now,

692
00:43:18,480 --> 00:43:20,240
but will advance with time.

693
00:43:20,320 --> 00:43:21,400
Did you make it yourself?

694
00:43:31,160 --> 00:43:32,440
What is your background?

695
00:43:32,520 --> 00:43:34,960
I am an electronics
and telecommunications engineer.

696
00:44:20,160 --> 00:44:20,960
Are you a couple?

697
00:44:21,080 --> 00:44:22,320
- Yes. - The story behind it
is connected to you.

698
00:44:22,440 --> 00:44:24,240
- Oh!
- Did you meet on Shaadi.com?

699
00:44:24,760 --> 00:44:26,120
- Yes, ma'am.
- Really!

700
00:44:35,920 --> 00:44:38,520
I know what hydroponics is.

701
00:44:38,640 --> 00:44:40,520
Could you explain it to the rest?

702
00:44:40,760 --> 00:44:41,640
[laughs]

703
00:44:42,000 --> 00:44:43,880
An easy way to put it would be,

704
00:44:43,960 --> 00:44:46,000
- hydro means water.
- Wow!

705
00:44:46,120 --> 00:44:47,280
You're putting something to work.

706
00:44:47,360 --> 00:44:49,840
When water is used
to grow plants in place of soil,

707
00:44:55,720 --> 00:44:58,640
The first benefit is that
soil-dependency is eliminated.

708
00:44:58,760 --> 00:45:00,120
The second advantage is this.

709
00:45:00,240 --> 00:45:01,880
Land requires plenty of resources.

710
00:45:02,040 --> 00:45:03,080
If we spray fertilizers,

711
00:45:03,160 --> 00:45:06,080
only 1% goes to the plant
and 99% gets wasted.

712
00:45:06,360 --> 00:45:08,640
In hydroponics,
you have control over it.

713
00:45:08,720 --> 00:45:11,840
We can maximise production capacity
with the least amount of resources.

714
00:45:15,280 --> 00:45:17,680
It does not require the use
of pesticides or herbicides.

715
00:45:17,800 --> 00:45:19,280
It has all the nutritional values.

716
00:45:19,400 --> 00:45:22,160
It does not contain heavy metals
or nematodes.

717
00:46:15,080 --> 00:46:17,040
Explain your business to me.
What do you do?

718
00:46:17,120 --> 00:46:19,120
Let's take Mr. Chowdhary's example.

719
00:46:20,360 --> 00:46:23,080
Mr. Chowdhary lives in Bengaluru
and owns land in Lucknow.

720
00:46:23,280 --> 00:46:26,320
He wants to do farming there
because the land is idle.

721
00:46:26,520 --> 00:46:28,600
Then they start searching
for Kryzen Biotech

722
00:46:28,720 --> 00:46:30,160
and researching about us.

723
00:46:30,280 --> 00:46:31,480
They approach us.

724
00:47:10,640 --> 00:47:13,520
Any customer who visits the website
has two options.

725
00:47:13,600 --> 00:47:15,320
If they wish to know
about hydroponics,

726
00:47:15,400 --> 00:47:16,960
we offer a Hydroponics Masterclass.

727
00:47:17,040 --> 00:47:18,760
They can understand the entire
process by doing the course.

728
00:47:20,000 --> 00:47:23,600
Next, we plan a site inspection
for the customer.

729
00:47:28,160 --> 00:47:31,080
whether there are trees, rocks,
a pond or anything else.

730
00:47:31,160 --> 00:47:32,720
You send your team there
for the survey.

731
00:47:32,800 --> 00:47:33,920
Our team members go there.

732
00:47:34,000 --> 00:47:35,280
The survey is done free of cost.

733
00:47:35,440 --> 00:47:36,760
No. We charge them

734
00:47:42,440 --> 00:47:43,280
It's a good way.

735
00:47:55,040 --> 00:47:58,280
Once the farm set-up is completed
and the handover is done,

736
00:48:03,880 --> 00:48:06,400
The price of the Swiss chard
might fall in the future.

737
00:48:06,520 --> 00:48:07,880
There is a possibility
of that happening.

738
00:48:13,600 --> 00:48:15,040
They will have two apps.

739
00:48:15,200 --> 00:48:16,480
The first app is for them

740
00:48:16,480 --> 00:48:18,560
and the second one
is for their labour.

741
00:48:18,720 --> 00:48:20,360
This is the mobile app
that labour has access to.

742
00:48:20,480 --> 00:48:23,440
We can view the pH level of water
and the TDS.

743
00:48:23,520 --> 00:48:25,080
These readings are obtained
from the hydroBUILD.

744
00:48:26,200 --> 00:48:29,320
You can choose to grow
vegetative crops

745
00:48:29,400 --> 00:48:30,920
or fruiting crops.

746
00:48:31,040 --> 00:48:33,880
Based on that,
it designs a fertigation plan.

747
00:48:34,360 --> 00:48:36,600
You could also decide
the cultivation phases

748
00:48:36,720 --> 00:48:39,080
like the seedling phase
or vegetative phase.

749
00:48:39,280 --> 00:48:42,200
This provides us with more data
and does the rest of the work.

750
00:48:42,280 --> 00:48:44,160
- Is the device made by you?
- Yes.

751
00:48:44,960 --> 00:48:47,880
It's great. You've made a Shopify
out of hydroponic farming.

752
00:48:48,080 --> 00:48:48,920
[chuckles]

753
00:48:49,080 --> 00:48:52,080
So, you charge a one-time fee
to set it all up.

754
00:48:52,160 --> 00:48:53,920
The management is done by them.

755
00:48:54,000 --> 00:48:55,200
Yes, that's right.

756
00:48:56,040 --> 00:48:58,680
Is this done as a hobby
and for individual farming,

757
00:49:04,040 --> 00:49:06,480
- Gradually, this...
- Suppose I have a piece of land.

758
00:49:06,560 --> 00:49:09,320
If I set up your system,

759
00:49:09,440 --> 00:49:11,800
will I get a good return?

760
00:49:15,960 --> 00:49:18,360
Suppose I own 5,000 sq ft of land
in the village.

761
00:49:18,440 --> 00:49:19,720
I set up this farm there.

762
00:49:24,880 --> 00:49:25,920
And from that land parcel,

763
00:49:36,440 --> 00:49:38,120
Is the nutrient value the same?

764
00:49:38,200 --> 00:49:39,800
- These are better.
- Ours are better.

765
00:49:39,880 --> 00:49:40,800
Why so?

766
00:49:40,880 --> 00:49:42,560
- Because...
- They give targeted nutrients.

767
00:49:43,480 --> 00:49:45,200
It does not use pesticides.

768
00:49:45,280 --> 00:49:47,280
There are no heavy metals
whatsoever.

769
00:49:47,400 --> 00:49:49,560
If you check Zepto or Blinkit,
you'll see that

770
00:49:49,640 --> 00:49:50,880
they sell at a premium.

771
00:49:51,000 --> 00:49:53,200
- By how much?
- About 30 to 40%.

772
00:49:58,880 --> 00:50:00,440
We've been tracking it for months.

773
00:50:00,520 --> 00:50:04,000
On Zepto and Blinkit,
by 11 am or noon, it is sold out.

774
00:50:22,960 --> 00:50:25,160
What are you doing
to increase the awareness?

775
00:50:25,760 --> 00:50:27,800
We run a hydroponic course.

776
00:50:30,600 --> 00:50:31,680
We run meet-ups.

777
00:50:31,800 --> 00:50:33,160
We educate farmers.

778
00:50:33,240 --> 00:50:34,600
- We give free farm visits.
- Yes.

779
00:50:34,720 --> 00:50:37,560
Are you sure awareness
is the only reason?

780
00:50:37,640 --> 00:50:39,000
- I think there must be...
- I don't think so.

781
00:50:39,120 --> 00:50:40,560
- Other challenges.
- I don't think so.

782
00:50:40,640 --> 00:50:43,800
- One... - This didn't spread
in India like wildfire.

783
00:50:43,880 --> 00:50:45,120
What is the real reason?

784
00:50:45,720 --> 00:50:46,960
Pricing is a big reason.

785
00:50:47,040 --> 00:50:48,760
Suppose you tell a farmer

786
00:50:48,880 --> 00:50:51,880
it will take Rs. 1 crore
to set up a 5,000 sq ft farm.

787
00:50:52,120 --> 00:50:53,520
He will make his calculations.

788
00:50:53,640 --> 00:50:55,680
It will take him 15 years
to recover his investment.

789
00:50:55,800 --> 00:50:58,440
As technology gets cheaper,
more people are adopting this.

790
00:50:58,560 --> 00:51:01,720
So, awareness is not the reason.
High cost is the reason.

791
00:51:01,840 --> 00:51:02,880
High cost is the reason.

792
00:51:04,000 --> 00:51:05,520
Tell us about your sales.

793
00:51:32,840 --> 00:51:34,600
The Rs. 2.5 crores and 1.5 crores
we made earlier.

794
00:51:34,680 --> 00:51:36,800
- And you'll make Rs. 5 crores
this year. - Yes.

795
00:51:36,920 --> 00:51:37,920
Projected profit?

796
00:51:38,040 --> 00:51:39,200
That will be 5%.

797
00:51:43,680 --> 00:51:45,280
- Salaries are accounted for.
- Yes.

798
00:51:45,360 --> 00:51:46,320
What are your salaries?

799
00:51:54,600 --> 00:51:56,720
and have farmlands
back in the villages.

800
00:51:56,880 --> 00:51:58,720
The land is idle and they wish
to generate income from it.

801
00:51:58,800 --> 00:52:00,840
They can deploy someone
and make income from there.

802
00:52:00,960 --> 00:52:02,200
This is the ideal customer base

803
00:52:02,200 --> 00:52:04,240
we try to get the majority
of conversions from.

804
00:52:05,600 --> 00:52:08,080
I honestly have
no expertise in this area.

805
00:52:08,320 --> 00:52:09,560
I will go home,

806
00:52:09,640 --> 00:52:11,360
I'll understand this
and do my research

807
00:52:11,480 --> 00:52:13,360
because I'm fascinated by this.

808
00:52:14,760 --> 00:52:15,920
I'll understand it,

809
00:52:16,000 --> 00:52:19,520
and when I gain
some expertise in it,

810
00:52:19,600 --> 00:52:21,880
then I would like to invest in it.

811
00:52:22,080 --> 00:52:23,480
So, today, I'm out.

812
00:52:25,440 --> 00:52:26,880
Who is in your team?

813
00:52:31,120 --> 00:52:32,080
We are the two founders.

814
00:52:32,160 --> 00:52:34,160
When we started,
I had one more founder.

815
00:52:34,280 --> 00:52:35,920
He isn't with us full-time now.

816
00:52:36,000 --> 00:52:37,400
He helped us build
the early-stage tech.

817
00:52:37,480 --> 00:52:38,720
Does he hold a good equity?

818
00:52:47,960 --> 00:52:49,720
He has settled in Europe.

819
00:52:49,800 --> 00:52:51,040
He's making a good salary there.

820
00:52:51,160 --> 00:52:53,160
What is his salary?

821
00:52:53,480 --> 00:52:55,720
- He's making Rs. 12 to 13 lakhs
a month. - Yes.

822
00:52:55,800 --> 00:52:57,760
He will come on board
only if he gets that salary.

823
00:52:57,880 --> 00:52:59,280
Yes, no problem.

824
00:52:59,360 --> 00:53:00,400
So, who is making the tech now?

825
00:53:00,480 --> 00:53:02,040
Vikrant and I both.

826
00:53:02,160 --> 00:53:04,160
How much can you do by yourself
without a team?

827
00:53:04,240 --> 00:53:05,280
You're doing projects too.

828
00:53:05,360 --> 00:53:08,600
Sir, we need to raise funds
and get a good CTO first.

829
00:53:08,720 --> 00:53:11,120
We want to focus on team building
for some time.

830
00:53:11,200 --> 00:53:12,640
Why haven't you done it yet?

831
00:53:13,520 --> 00:53:16,240
Getting a good tech person
is a costly affair.

832
00:53:17,440 --> 00:53:19,800
You know, I'm somewhat misaligned
and I'll tell you why.

833
00:53:19,880 --> 00:53:21,400
Your business is interesting.

834
00:53:21,520 --> 00:53:23,320
If the yield does increase
as you claimed

835
00:53:23,400 --> 00:53:24,680
and it is good for farmers,

836
00:53:24,800 --> 00:53:27,880
you also said it is healthier
for human beings,

837
00:53:28,000 --> 00:53:29,000
then it's a good business.

838
00:53:29,120 --> 00:53:30,720
But because

839
00:53:31,640 --> 00:53:34,040
yours is a services business
and a project-based business,

840
00:53:34,160 --> 00:53:35,800
getting that sense
of predictability,

841
00:53:35,880 --> 00:53:38,560
investing in this
and working out the returns,

842
00:53:38,640 --> 00:53:41,120
whereas the model
of your scale remains unclear,

843
00:53:41,280 --> 00:53:42,320
seems a little difficult.

844
00:53:42,320 --> 00:53:44,040
So, I'm out for that reason.

845
00:53:45,240 --> 00:53:47,760
I will say one thing.
Happy to give you business.

846
00:53:47,840 --> 00:53:49,800
I have a lot of land.
As an experiment...

847
00:53:49,880 --> 00:53:51,280
Sure, we got a client.

848
00:53:51,400 --> 00:53:52,200
- We got a client.
- What flex!

849
00:53:52,280 --> 00:53:53,280
What flex!

850
00:53:53,640 --> 00:53:55,840
- As an experiment,
let's set up a farm. - Wow!

851
00:53:55,960 --> 00:53:57,120
- Let's see what happens.
- Sure.

852
00:53:57,240 --> 00:53:58,200
- Yes, definitely.
- Definitely, sir.

853
00:54:02,040 --> 00:54:03,640
That's what it is.
Its time hasn't come yet.

854
00:54:03,720 --> 00:54:05,400
Maybe, after a few years,

855
00:54:05,560 --> 00:54:07,040
this might become
one of the big things.

856
00:54:07,160 --> 00:54:09,000
It isn't now. It isn't trending.

857
00:54:09,920 --> 00:54:11,360
I already knew about hydroponics.

858
00:54:11,480 --> 00:54:12,560
They got to know right now.

859
00:54:12,640 --> 00:54:14,960
The market isn't educated about it.

860
00:54:15,120 --> 00:54:17,720
I'm glad you educated everyone
through Shark Tank.

861
00:54:17,840 --> 00:54:19,160
Unfortunately, I am out.

862
00:54:20,720 --> 00:54:24,200
Look, I really liked the software.

863
00:54:24,360 --> 00:54:27,320
If anyone is interested
in hydroponics,

864
00:54:27,400 --> 00:54:30,520
then very simple IoT plus software.

865
00:54:30,640 --> 00:54:32,600
Incredible work
that you're putting in.

866
00:54:32,760 --> 00:54:35,200
The challenge is to speculate

867
00:54:35,280 --> 00:54:37,600
if this category
can be created or not,

868
00:54:38,760 --> 00:54:39,760
which is almost impossible.

869
00:54:39,840 --> 00:54:42,680
Your customers right now

870
00:54:42,880 --> 00:54:45,080
are all dabblers

871
00:54:45,200 --> 00:54:48,480
who can invest Rs. 20 to 50 lakhs

872
00:54:48,560 --> 00:54:49,680
and take a bet.

873
00:54:50,440 --> 00:54:55,040
This will take about 20 to 30 years
to replace mainstream produce.

874
00:54:55,120 --> 00:54:57,200
So as of now,
this is not investable,

875
00:54:57,320 --> 00:54:58,760
but very profitable.

876
00:54:58,840 --> 00:55:00,520
So, congratulations
on what you've built.

877
00:55:00,680 --> 00:55:01,520
- Thank you.
- I'm out.

878
00:55:01,640 --> 00:55:03,040
- Thank you.
- Thank you, ma'am.

879
00:55:03,840 --> 00:55:06,160
I think this is
a category-creation business.

880
00:55:06,280 --> 00:55:08,200
I know this needs more work.

881
00:55:08,360 --> 00:55:09,800
I like your passion.

882
00:55:09,920 --> 00:55:12,640
- I feel there is a genuinity in
what you're trying to do. - I agree.

883
00:55:12,720 --> 00:55:15,520
I believe your business strategy
could use some improvement.

884
00:55:15,600 --> 00:55:16,600
- Sure, sir.
- Yes.

885
00:55:17,040 --> 00:55:19,560
I like the fact you are an engineer.

886
00:55:19,640 --> 00:55:22,200
You and your co-founder
have knowledge of technology.

887
00:55:22,280 --> 00:55:24,200
So, there is scope
to make good tech.

888
00:55:24,320 --> 00:55:27,640
I think there's a possibility
in this business

889
00:55:29,080 --> 00:55:30,880
where you give a full-service model.

890
00:55:30,960 --> 00:55:32,520
There is a long-term bet.

891
00:55:32,600 --> 00:55:33,680
I'll make you an offer.

892
00:55:33,800 --> 00:55:36,600
Rs. 75 lakhs, what you asked for,
for 15% equity.

893
00:55:37,960 --> 00:55:40,840
Along with it,
I'll take 2% of your sales

894
00:55:51,080 --> 00:55:52,880
That's my offer.

895
00:55:54,640 --> 00:55:56,840
- If we could make a slight change.
- Counter-offer.

896
00:55:56,960 --> 00:55:59,160
How about Rs. 75 lakhs
for 10% equity?

897
00:55:59,400 --> 00:56:01,800
We are okay with the royalty.

898
00:56:08,880 --> 00:56:10,680
This is not
a typical investment model

899
00:56:10,800 --> 00:56:13,120
where an investor
joins you in three years.

900
00:56:13,200 --> 00:56:14,760
This is a ten-year journey.

901
00:56:14,880 --> 00:56:17,520
I thought long and hard
and made you this offer

902
00:56:17,600 --> 00:56:20,520
which makes sense because 15% equity
is something which can get diluted.

903
00:56:20,640 --> 00:56:22,800
You can still get an investor.
No one will come now.

904
00:56:22,960 --> 00:56:25,240
You have to literally see me
as a third partner.

905
00:56:30,920 --> 00:56:32,680
How about this?

906
00:56:33,160 --> 00:56:35,080
We will close the deal
with you, sir.

907
00:56:35,080 --> 00:56:36,440
You will give us your farm.

908
00:56:36,560 --> 00:56:40,040
- You will tell us when we should
drop by your office. - Okay!

909
00:56:50,120 --> 00:56:51,920
He'll surely be our customer.

910
00:56:52,120 --> 00:56:53,560
[joyous music playing]

911
00:56:55,040 --> 00:56:56,520
Bye... Thank you.

912
00:56:57,920 --> 00:56:59,040
Very happy for you.

913
00:57:03,120 --> 00:57:04,040
[music playing]

