[music playing]
[theme music playing]
[music fades]
Hi, Sharks. My name is Aarti Laxman.
and today, our ask is Rs. 50 lakhs for 1.75% equity.
Hmm, very specific.
for three generations,
and came up with Artinci.
At Artinci, we offer ice creams, Indian sweets,
cookies as well as cakes
All these products
and also low glycaemic index certified.
Artinci has helped us
spread happiness to over 50,000 people.
Customers can buy our products on our website
and other marketplaces.
With the help of Artinci,
we wish to provide every diabetic, prediabetic
and health-conscious person
the joy of eating guilt-free sweets again
without jeopardising their health.
So, Sharks,
you too can gorge on guilt-free sweets with Artinci.
- What's this? Ice cream? - Yes.
Okay.
[pleasant music playing]
Yes. I'm going to get it.
Sugar-free items have an aftertaste.
This tastes like it has got sugar.
Could I eat the coconut one?
- No, that contains dairy. - It does!
[pleasant music playing]
Do you have a special sweetener?
to prepare this ice cream sweetener.
A different sweetener for bakery items.
The 'mithai' and ice cream are yum.
The cookie isn't great.
Even the cheesecake is a bit... I've had better.
- I'm getting that aftertaste that stevia... - Me too.
- The Kaju Katli has a balance... - No. The ice cream has it too.
- Right? - Yes.
What were you doing before selling ice cream?
Tell us about your educational background
I started Artinci after that.
2001.
- Okay. - I was born in Delhi 6 also called Chandni Chowk.
Consuming desserts runs in our veins.
[soft chuckle]
I moved to Mumbai in 1999.
I studied MBA from KJ Somaiya College.
I worked with Ipsos.
Later, I got an opportunity to work with Nielsen in Dubai.
So, I went there to Dubai for three and a half years.
- Did she go with you to Dubai? - Yes.
That's where she picked up all the baking and cooking.
- Ah! - Those interests.
Isn't the name Artinci a little...
- It's named after Aarti. - Aarti.
- The name? Artinci? - Artinci.
The name Artinci, because desserts are an art with a science to them.
Just as Leonardo da Vinci
- was the master scientist and artist. - Oh!
Art plus da Vinci.
Wow!
- Wow! - Wow!
That cleared my head.
Which was your first product?
Ice cream was our first product.
Sugar-free ice creams have been around for a long time.
- You're testing for spikes! - Yes.
Won't your ice cream cause a spike in sugar levels?
No, 100%.
So, my HbA1c is still 5.5%.
Aarti's was 5.5. She reversed it to 5 now.
Do you always track it?
We've been tracking it for the last 3 to 4 months
primarily because we were testing our products on ourselves.
- Do you have the patch? - Both of us do.
Could you show us the charts?
- That's a very important point. - Yes.
This is a comparison between two pieces of regular 'gulab jamun'
- You've eaten something. - Right.
- Your sugar spiked to above-normal levels. - Right.
And over here, we see, you probably ate here,
but the sugar did not spike.
Right. A sugar spike is not caused only by sugar.
- Okay. - It's essentially carbs.
How do you eliminate the carbs?
So, we first took out refined flour.
Even the size of the 'gulab jamun' is calculated.
Interesting.
Would there be a difference if I compared the calories,
or is the difference only in the GI?
We have a centralised manufacturing facility in Bengaluru.
What is its capacity?
Net sales.
- Okay. - The previous month we did Rs. 37 lakhs.
Before that, we did around Rs. 34 lakhs.
The previous year, we did Rs. 4.4 crores.
Between us and the family,
- we have invested almost Rs. 4 crores. - Wow.
Is the equity with you two only or some other members of the family?
The equity is with us.
We own 72% of the equity of the company.
Then you have done a round.
The previous round took place last year
with The Chennai Angels and LetsVenture.
The total was Rs. 3.1 crores.
The valuation post-money was Rs. 28.57 crores.
Is it the same valuation you've asked for today?
Yes, it's the same.
What's the margin in the business?
We've got a gross margin of 62% now.
- How are you in a loss? - Yes.
Where are you selling these goods
and which channel is running into losses?
So, we actually sell through the dark store network.
We sell on Swiggy and Zomato and also on Amazon.
so we pulled back.
We ran dark stores.
- which was completely unviable. - Oh!
Didn't you work out the math?
One plus one equals two.
We did not do that very well.
It's simple math.
In hindsight, yes, it is.
- You were selling at unit-level loss... - Correct.
Which is senseless.
You've corrected course now.
Just to give you a sense.
Our burn in November 2022 was Rs. 44 lakhs.
we're at a loss of about Rs. 8 lakhs.
It is now 62%.
- Ouch. - Marketing is not the problem.
So, I'll give you the shelf life.
Cookies have a shelf life of 8 months.
That of ice cream is 6 months.
How much money is stuck in working capital as of now?
- As of now, Rs. 6 to 7 lakhs. - That's it!
- Then that's not a problem. - Why do you say it's a problem?
No. The problem is
because we only have inventory worth three weeks left.
You must have some money left, right?
Negligible.
- How much? - Rs. 8 lakhs.
- Rs. 8 lakhs in the bank! - You'll exhaust it by next month.
- Exactly. - Huh?
- You can't survive even until the funding. - How will you survive?
So, we do have some soft commitments in the current round.
Soft commitments only bring 8 months of cash in the bank.
So, you have 8 months with a monthly salary of Rs. 8 lakhs
and Rs. 8 lakhs left in the bank account.
What's your plan?
Our family has lent money to us.
Okay, and you can take more.
We can take a little more.
What were you thinking?
If you sold your product for a loss,
- you'd ultimately run out of money. - Right.
You must have had a plan.
"Here's what I'll do."
"I'll get some more cloud kitchens, and then what?"
The plan that we had made
had three channels.
We didn't understand how Amazon worked at the time.
The same problem was with the website too.
We were not finding our way in performance marketing.
So, we decided to go ahead with Swiggy and Zomato
since we kind of understood it.
That didn't happen to be a profitable channel,
but a loss-making channel.
So, our last year's revenue
was 90% from Swiggy.
This year, it is 60%.
And the rest?
The rest comes from Amazon and the website,
and, Peyush, from B2B.
I think fundamentally, your product is very solid.
I tried your cake and I was shocked.
I'll definitely be a consumer.
Today, I am out.
I think
that right now, you need to find a path.
In B2B,
- you can make a lot of money. - You're right.
I'll give you an example of HealthifyMe.
They have consultants working with them
and their consultants can actually recommend your product.
You can do a tie-up with them.
Right now that you've entered B2C,
this is a brand-building game.
That's slightly weak now.
Good job, best of luck.
I think you'll find your way.
You're too much in love with your product.
Focus a little on your product mix, batch size
and what needs to be killed.
Bring some depth to your products.
It'll make your operations easier.
when you're in trouble,
- less is more. - Right.
But today, I will not be able to invest.
I'm out.
Here's what I feel. Frankly, the products are okay.
I believe from what I've seen so far,
this is what I've gathered.
Your business sense or commercial acumen
is still very weak.
I don't know what your brand is.
You keep saying diabetes all the time,
but never have you once said
this is a dessert brand for diabetics.
The second thing.
You're building a brand on a very small scale.
You have 4 to 6 categories.
Cookies, ice creams, Indian sweets...
The identity of Indian sweets is very different
from an ice cream brand which is seen as Western.
To try to create a brand,
exotic-sounding Artinci,
with all these different categories
and limited capital taken from one's family,
is impossible.
You have to narrow down the surface area.
Your circle of concern
is way bigger than your circle of influence,
and you are operating in that.
Look, I am out
because right now, you are kind of out of options.
You have a fighting spirit.
You ought to revive that fighting spirit.
Go back to those basics, guys.
Good luck and I'm rooting for you.
Thank you, Anupam.
I think what Cadbury tried to do in India
was replacing Indian 'mithai'
with chocolates during celebrations.
'Mithai' is an inseparable part of Indian culture.
And to make 'mithai' a healthier FMCG option
led by diabetics
is a huge opportunity!
And everything else is a distraction.
So, I will come...
A, if you convert this into an FMCG 'mithai' brand
which will sell on quick commerce platforms and online
as well as retail channels.
B, the branding.
but India has not been able to relate to the name Artinci.
[tense music playing]
What cheap packaging and what a premium name!
You're out to sell an ice cream that costs Rs. 199.
With this kind of packaging,
the consumer will be clueless about your brand.
I can help you with that.
I will not do the same.
I will not repeat what Vineeta did by making you an offer.
I am out, unfortunately. All the best. Have fun.
Thank you, Aman.
Guys, important decision.
- We would like to make a counter-offer. - Tell me.
Rs. 50 lakhs for 5% equity
and we can give you a royalty of 1%...
Please specify until what amount is recouped too.
Up to 3x for sure.
No. One and a half times.
Yes. You were saying 1.5%...
Till I make one and a half times, I'll take 1% of net revenue.
'A percent or four lower or higher doesn't matter that much.'
'Growing this company in the long run...'
And taking it to the very people it was made for
is very important for us.
'We can get the desired valuation later on'
'when we build it well and we build it on principles.'
'We are patient enough to wait for that.'
Oh, good gracious!
Something explosive is about to go down here.
Crazy.
[theme music playing]
[music fades]
Sharks, I am infuriated to the point
where I want to break things.
- Oh, my! - Oh!
[suspenseful music playing]
He's headed towards you. [laughs]
[suspenseful music playing]
[blow lands]
Oi!
[loud crash]
[kick lands]
Oh! It's a rage room! I get it.
- Oh! - Oh, no! Are you serious?
- People with anger management issues. - Oh.
Sharks, do you also get filled with rage
- when someone runs a red light... - The one who used to is gone.
[hysterical laughter]
Sorry.
[soft chuckle]
Sharks, don't you fly into a fit of rage
when someone runs a red light,
or you get frustrated with your boss,
or when you don't get a deal on Shark Tank?
We suppress these negative emotions and bottle them up
which causes us harm
and also affects our mental health.
Sharks, imagine a room
where you can vent out all your anger
by breaking things, smashing them to smithereens,
kicking things and throwing them!
That place is The Rage Room.
Greetings, Sharks.
In The Rage Room,
you can break things and vent your anger
are waiting for the Hulk in you to take over!
Nice.
Sharks, the world sees such a lot of road rage,
physical violence and domestic violence.
The Rage Room gives you a chance to reduce these problems.
The Rage Room is now available in Hyderabad.
Our vision is to make India a stress-free country
and to give people a memorable and destructive experience.
[chuckles] Wow!
My ask is Rs. 20 lakhs for 30% equity.
So, Sharks, do we have a deal?
Otherwise, I might blow a...
- Fuse. - No, you could come here and try out The Rage Room.
[laughs]
- What an idea! - Yes... It's crazy.
Delhi could really use one.
Definitely, sir. After the deal is made,
we'll open a franchise in Delhi.
[Sharks laugh]
Awesome.
Suraj, very unique pitch.
And you look like a sweet, gentle kid.
- [laughing] - I...
I was really curious to ask what led you to make this.
So, since childhood, I've
had short-temper and anger issues.
So, I used to break phones.
Oh, wow.
That always helped me to feel better.
So, I thought it would help rest of the people as well.
You would break phones.
This is the 30th phone I'm using.
- 30th? - My God!
Then the problem isn't solved yet.
You're still breaking things.
- It solved gradually. - Okay.
Otherwise it would have been the 100th phone.
[laughing]
Did you try counselling?
- I did when I was a kid. - So, this is better than that?
But it's there in Germany.
I had seen that they have cars
- that people destroy. - Yes, Sir.
What did she say?
[laughing]
Typical mom.
So then we started producing once we got the idea.
Last October.
You started it in 12-13 days.
- Yes. - Were you unoccupied?
You just completed school.
You quit that job and pursued it or
Come on, let's break something. You break too.
[music playing]
Whoa!
[hitting]
Let me tell you my experience.
I went inside. I hit once or twice
and then the anger was rising.
The more I was hitting, the aggression was rising.
So, I think it's also negative.
Basically, the aggression which you got
- That is the big truth. - Yes.
Sure, Sir.
Do you have a video of any facility
- in Hyderabad? - Yes, we have a few pictures.
[music playing]
Oh.
- [bottle crashing] - Oh!
[bottle crashing, thudding]
- Has there been no incident so far? - No, Sir. Not at all.
- But you're prone to it. - A 100 per cent.
No, Sir. So, the suits you wore,
we provide a much thicker suit with padding there.
- I'm just saying... - Yet, if the baseball hits someone
- it will hurt. - I'm also just saying that
two people can get into a fight inside. What then?
- So, this is... - This is like paintball.
You forgot?
But tell me something.
What are the other use cases?
Besides removing anger,
is this used in sales training too?
Offsite, team offsites and all.
What is the ratio of men to women?
- it promotes violent behaviour. - I don't think it's the same.
You source it from a garbage vendor.
And we send it back for recycling after everything's done.
- Yes. - What made you think that you
can pitch a part-time business on Shark Tank?
No, from your perspective, it's fine.
But from an investor's perspective,
you are just giving it a few hours of your day.
Because you have a daily job.
That's why he's willing to give 30 per cent for you to do it.
Oh, okay.
No, Sir.
Suraj, it's different.
I've never experienced anything like this.
You brought out the Delhi-Gurgaon animalistic tendency in us.
But if you wish to do it, then do it seriously.
If you're not serious, how can we be?
Unfortunately, for now, I'm out.
Suraj, I'm out too.
I'd like to give you a serious feedback.
Because mental health globally is a serious issue.
Sure.
If that doesn't work out, then counselling.
We have to be responsible to not misguide the public.
I don't think
this can solve the problem that you're trying to solve.
It could aggravate it.
And without clear,
that you're trying to present here.
So, I'm out.
What you're doing without data, without validation
is wrong.
I think it's irresponsible.
And it's not a business.
So, I'm out.
Suraj, provided there is scientific proof,
So, I'm out.
- Okay, Suraj. Well done. - Good luck!
I want to break something.
- You make me so angry. - [screaming]
Very good. [hitting]
- Yeah. - Yes! That felt good.
- It actually feels good. - [laughing]
- Greetings, Sharks. - Greetings, Sharks.
Sharks, may I know your clothing size?
What's the matter? Are you hesitant?
But we answer these questions every day.
Why are you so tall? Why are you so thin?
Why are you so small? Why are you so fat?
Clothes are supposed to fit our body.
But to fit into these clothes,
we will go to any extent.
Even if it's at the cost of our mental health.
Everyone knows that women are the ultimate multitaskers.
We can manage office work,
domestic chores, pick up kids from school,
but we can't change our outfit for every task.
Can there be clothes
that look formal at work
at the same time feel casual and comfortable at home?
We found the answer in athleisure.
Athleisure means athletic plus leisure.
It's an industry
where you make clothes
that you can wear for sports and performance,
and for domestic chores too.
And the promise is
that you will always look stylish.
Sharks, aastey is India's first and
only sustainable, size-inclusive, athleisure wear company.
Our leggings are available in 8 sizes.
But also in 3 lengths.
So, a total of 24 sizes.
we can create a high-quality, recycled polyester product.
A few months ago, we went live in marketplaces too.
But now, this is the athleisure industry.
Globally, its market size is Rs 30 lakh crores and it's growing.
And Sharks, we have sold more than 20,000 units.
We have one vision.
We want to make clothes for all kinds of women.
Without paying heed to their size and lifestyle.
And yes, we want women to live aastey.
We're asking for Rs 80 lakhs for 2 per cent equity.
Good presentation, guys. Let's not make them tired.
Girls, thank you so much.
- Thank you, girls. - Thank you so much.
Where are you from?
I'm from Delhi but I live in Mumbai.
- Oh, wow. - I'm from Mumbai but I live
in Bengaluru.
[chuckling]
I was born and raised in Delhi.
Then I went to the US for education.
I studied at Drexel University in the US.
It's in Philadelphia.
I landed a job at Wall Street.
Then I earned a lot.
- Which company? - BlackRock.
- Okay. - During that period, I realized
that I'm not interested in it.
I wanted to return to India to build something of my own.
So, I returned.
I was doing a job in a tech company in India.
When did you return to India?
I came in 2012.
When did you launch this startup?
We started this 2.5 years ago.
I studied at Columbia University in New York.
- You did Master's at Columbia. - Yes.
Whose idea was it?
It was our idea. In 2019,
there was a lot of buzz about athleisure.
We started an Instagram page.
And we wrote on the page that women take a lot of pressure
so we should take it easy. We were thinking of a word for it
and I was reminded that my grandma
would stop us whenever we would run and say, "Go slowly (aastey)."
Life is simple. Take it easy.
It's a nice name because I recently read
that have you ever met a relaxed woman?
No, we don't exist.
So much mental load, and endless responsibilities
are constantly on us while we run.
So, in a category like athleisure you won't expect a name like this
because you would think of hustling.
But a name like aastey...
You conveyed our message to everyone.
Our message to women is that
take it easy, and that's what our page says. Live aastey.
We are a big community now.
When we started that page for fun,
we went from 0 to 2000 followers and got really happy.
Then that number kept increasing.
Today, the community has more than 2 lakh women.
What is the engagement like? Open one of your popular reels.
Yeah, you can open the first one.
Do you have a count of the likes?
Yeah, we have, uh...
463.
Okay, not a big deal.
The engagement is okay.
Girls love it. They are following it.
[laughing]
- No, it's not about following. - You don't qualify.
I mean people are not very excited.
They're not excited about every reel.
If it's a 'get ready with me' video,
then young people share it.
If it's a normal video where we're showing them how to wear it,
then people don't get excited,
the purpose of it is to convey the features to the public.
- There's a brand called Lululemon. - Yes.
You were in the US and Lululemon did very well.
- It is one of the most... - Absolutely.
- Celebrated brands right now. - They're coming to India.
Their price point is slightly higher.
Slightly!
It is quite high.
- Yes! - It is very high.
So, somewhere, you were inspired by the story of Lululemon.
We're highly inspired.
In fact, our first manufacturer
who made our EULs or Extreme Uplift Leggings,
We wanted to make sure
that our leggings gave the same look, feel and fit,
but at one-tenth the price.
Based in China?
Our first collection was made out of China.
Thereafter, we started manufacturing it in India.
- They cover athleisure, activewear.. Everything. - Yes.
Do you compete with them as well?
It hasn't happened until now
because they're at a different price point.
[music playing]
The quality is good.
It has four pockets.
- You said you use 100% recycled polyester. - Yes.
This is 100% cotton.
We use 100% recycled polyester in our activewear products.
That does not need polyester.
Okay. So, wherever you're using polyester,
- it is recycled. - Yes.
- Otherwise, you use cotton. - Yes.
Okay, thank you.
There are a lot of players in this category right now.
You're not the only player.
There are some large players and mid-size players.
What's your current scale?
We started this business one and a half years ago.
What are your monthly sales?
Our total sales for the last three months were Rs. 15 lakhs.
- 15 lakhs. So, Rs. 5 lakhs a month. - Last three months.
Yes, in the last three months.
How many brands in India must be into athleisure currently?
There are quite a few.
How are you different from those brands?
- None of them are sustainable. - Got it.
What percentage of your products is sustainable?
All our products are sustainable.
Not the cotton products or the cotton T-shirts.
- It's organic... - It's organic cotton.
All our products are sustainable.
So, sustainability is one difference.
What else?
And then, we truly believe it's our design.
Just because of sustainability and design, you can win this market!
There isn't place for so many players.
I believe two to three players will thrive.
What is your plan and your vision now?
We've built a good brand.
We've created a good product.
We've partnered with good manufacturers.
We have come here to make this a Rs. 100-crore brand!
So, you have not raised any investment yet.
- We have. - We did.
- Investment... - We raised pre-revenue.
How much did you raise and at what valuation?
We raised Rs. 10 crores.
- At what valuation? - Rs. 40 crores.
The first thing we did with that money was
to place an order for our bestseller product, the EUL.
What is EUL?
and soon do well.
And within six months, we had spent a lot of money on it.
Define 'a lot'.
When we started the business,
- we launched the website in June 2022. - Hmm.
We did a meagre sales in May of Rs. 2 lakhs without the website.
Then we did Rs. 3 lakhs sales.
Followed by Rs. 5 lakhs and Rs. 10 lakhs sales.
Then the festive season arrived and we were sure we would grow
and we decided to spend more money.
However, our returns were only Rs. 12 lakhs.
We suffered a setback.
Around February of 2023
is when things looked a little better for us.
From Rs. 12 lakhs, we jumped to Rs. 35 lakhs.
After that, we did Rs. 47 lakhs sales.
Next three months, we continuously almost touched Rs. 50 lakhs.
At what marketing cost?
- At Rs. 30 lakhs... Yes. - 30 lakhs a month.
- The moment you stopped marketing, the entire sales dried up. - Yes.
- Ever since, our ad spend has been zero. - Yes, zero.
We were petrified.
We said our entire reserve would dry up.
Please know that our team at this time
- was just four people running the company. - And now?
- Two. - Two.
- One and two. - How much money is left?
Zero.
- Zero! - Yes.
What do you mean?
You invested more money from your own pocket.
- Yes. - We did.
- No... - We are making a profit now.
Almost Rs. 2 lakhs.
What were last month's sales?
Rs. 1.7 lakhs in November 2023.
Whoa!
Hey! You just said Rs. 5 lakhs.
No. I said we did a total business
of Rs. 15 lakhs in the last three months.
- You said sales were Rs. 1.5 lakhs. - Yes.
- You have zero money. - Yes.
Where's the business? What are we investing in?
[sombre music playing]
- The biggest problem in the fashion business is that of stock. - Yes.
- So, you must have inventory. - Yes.
- How many rupees worth of? - Rs. 1.5 to 2 crores.
- How long has it been unsold? - Six months.
[tense music playing]
- Have you paid for it? - Yes.
You don't have assets either as such.
No, just the inventory.
And liabilities?
- We do have liabilities. - What are they?
We have liabilities of almost around Rs. 1 crore.
Gosh!
- What are the liabilities? - We have to pay off Meta Ads.
How will you pay them?
- We also have accounts receivable. - From?
- Of Rs. 30 lakhs. - From whom?
- [Sharks clamouring] - You're in bad shape, bro.
Either you don't realise it or you do, but are not admitting it.
The Indian consumer hasn't accepted you.
I think you're currently in a very sticky situation
and if I were to invest in this situation,
I think you'll first pay off Meta, then comes your unsold stock.
You don't have a fundraise on the cards.
So, it's like putting money in the well for me.
Unfortunately, I'm out.
[intense music playing]
- You spent all of it primarily towards marketing. - Hmm.
And I don't think you created a brand.
Had you created a brand,
- then out of your sales of Rs. 50 lakhs... - Yes?
At least 20 to 30% repeat customers
would have given you some sales.
It wouldn't drop to Rs. 1.7 lakhs a month which is your current sale.
I genuinely think
that you ought to rethink your entire business model.
- Yes. - Hmm.
I'm out.
You need help.
And you need help not as an investor,
you need help as a co-founder,
which I cannot do today.
I don't think either of you has understood how to build a brand.
A brand is built with a purpose and with a certain thought process.
You could play around with the ROAS now,
- but it's just short-term thinking. - Hmm.
From short-term, you need to move to long-term thinking
if you still want to pursue this.
You began your pitch with aastey's philosophy
- I think only that will build your brand. - Yes.
I am out.
I still don't get it.
If I have an inventory worth Rs. 1.5 crores,
then anyhow, within three months,
I'd come up with a strategic plan with my partners,
I'd wear the leggings myself and advertise on Instagram...
I'd do anything in three months
to sell that inventory and convert it to cash.
- That's what we're doing. - We're trying.
Why are you...
Then how is it possible
that your sales are a mere Rs. 1.5 to 3 lakhs?
Is it that perhaps you are always...
You've been professionals and have worked for big companies.
Is that why you don't know how to hustle?
- No. - Hustling is in our veins,
but we're going through a rough patch
and have learnt from our mistakes.
Your biggest problem is
that in the gold rush of 2021,
you got pre-revenue funding.
And the companies who get funding easily,
many of the times,
they start to lose their financial discipline.
So, the financial indiscipline you have displayed,
where despite the hand-to-mouth situation
you still haven't figured out
how to liquidate your Rs. 1.5-crore inventory,
that is baffling me!
Good luck, Jeevika and Kanupriya. I am out.
Thank you.
I believe you have two options.
The first is that you completely focus on EUL.
Just that, and don't do anything else.
The business will be small but it'll be sustainable.
- Yes. - True.
The second option is
you stop this and take up commercial roles.
I believe you might have learnt about business,
but commercial acumen...
- Yes. - Or business sense...
You're learning that very slowly
and it might be too late.
For that reason, I am out.
I'll tell you one thing before you go.
Failure is the stepping stone to success.
So, hope for the best.
All right, best of luck.
All right, guys. Good luck.
Thank you.
[poignant music playing]
How can you be sitting on Rs. 3-crore inventory at MRP?
- I would... - And Rs. 1.5 lakhs sales.
I'd have gone to shops and sold them.
- Do whatever it takes! - Sell it and liquidate it.
- [Sharks clamouring] - Door-to-door!
- Why can't you do that? - Sell it at 10% or 20% of MRP!
Buy all you can!
[music playing]
Welcome to Ask The Shark, friends.
Joining us on Ask The Shark today
is the Co-Founder and CEO of Sugar Cosmetics,
Ms. Vineeta Singh.
- Welcome, ma'am. - Thank you.
Ma'am, today's question is by Ramya Aerra from Telangana.
Here it is.
that is closest to our hearts,
because it takes years to build a big business.
And during that journey,
if you are not passionate about that problem,
- then you will give up. - Right.
If you are passionate about it,