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[music playing]

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'Joining the Sharks
on Shark Tank India'

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'is the Co-Founder
and Chairperson of upGrad,'

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'Ronnie Screwvala.'

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[keys clanking]

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[footsteps approaching]

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- Nice.
- Yes.

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- You've settled in now, right?
You've gotten comfortable. - Yes...

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- Pretty sure you have.
- I've gotten comfortable.

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They've been very easy.

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Nice. Very nice.

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- It's a beautiful set I think.
- Yes.

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It looks good too.

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[theme music playing]

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[music fades]

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Hi, Sharks.

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Have you ever seen a goat
having cow's milk

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or a camel having donkey's milk?

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Humans are the only species
in the entire world

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that drink the milk
of other animals.

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It is said

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- that humans don't need milk
after a certain age. - That's right.

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Yet humans have been
consuming milk daily for years

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thinking that it contains calcium.

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Sharks, about 70% of the population
is unaware

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A healthy
and sustainable alternative to it

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is plant-based milk.

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People didn't like
its taste much either.

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Its functionality
was extremely poor too

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as the milk could curdle
while boiling or cooking it.

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Sharks, while studying in the US,

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we tried some of the best
plant-based products.

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We wanted Indians
to get to taste those products too.

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We returned and started AltCo.,

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At AltCo., we sell all-dairy.

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Our all-dairy range
contains Oat Milk,

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but is just like milk
in terms of taste and nutrition.

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You can make your coffee, tea,
'kheer' and pasta.

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Our second segment,
which is our new segment,

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is our plant-based protein.

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In this segment,
we have plant-based protein powder,

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After Covid,

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the awareness around
healthy products has increased.

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AltCo. wishes to be
at the forefront of this movement.

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AltCo. envisions to give Indians

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products that are better for you
and the planet.

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Sharks, we request you
to try our milk products.

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[light-hearted music playing]

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Thank you, man.
You brought a category for me!

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[light-hearted music playing]

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For you, we've got...

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- Cold coffee?
- Hot coffee with our Oat Milk.

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This is to see the packaging.

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- This oat drink is very nice.
- Yes, it's very nice.

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- How much is this box for?
- Rs. 299.

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My brother-in-law
is lactose-intolerant.

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My husband has been advised
no gluten and dairy.

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Do you have
your own manufacturing plant?

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Our company is based in Bengaluru

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Then this goes to a big factory
for co-packing

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and it is then co-packed
in Tetra Pak cartons.

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Are you a marketing company
or manufacturing and marketing?

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but he's the bigger marketing brain.

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He's the bigger brain.

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I asked because this is an edible
and kids are going to have it.

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As far as
alternative dairy products go,

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you said you're the largest player.

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What's the estimate
of the market size

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- in India as well as in the US?
- Correct, ma'am.

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The market size in India...

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It's still a nascent market
in India.

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Plant-based dairy and protein

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together would be around
Rs. 1,000 crores.

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It's called Oatly.

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Oatly, that's right.

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What's the shelf life
of your products?

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The shelf life of our milk products
is approximately 12 months

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As a mother of a young child,

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when I read the ingredients,

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I see refined coconut oil,

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I see sunflower oil
and others on this.

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Can you explain that?

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As a mother
who doesn't understand dairy,

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I get a little nervous
on reading all this.

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Ma'am, we use these oils
to lend creaminess to the milk.

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Not just we,

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all the players in the market
be it America, UK or India,

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everybody uses good quality oil.

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Don't you think
that the concept of oil in milk

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will cause the consumer
to worry a little?

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Earlier, alternative milk
contained many ingredients

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- like gums and emulsifiers.
- Hmm.

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We went a step ahead
and made a clean label

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which is free
of gums and emulsifiers.

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That can be done too,

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but the process will take a while
to adapt in India.

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We wish to move on to that.

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The FSSAI guidelines say

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- This one says milk.
- It's a drink.

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It's spelled 'm-l-k'.
We just did a wordplay there.

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- It says mlk!
- I know.

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- Your packaging is a little
disparate when it comes to... - Yes.

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- It's a little...
- Mlk...

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Across the world,
from a legal standpoint,

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you cannot use the word 'milk'.

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That is why a lot of brands
have taken the word milk

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off their packaging

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and are marketing it as a drink.

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If you call this an oat drink,

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you'll need to head
in a completely new direction

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namely category creation.

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- Correct.
- When you say oat milk,

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you are already in the category.

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- That's a different step
for the customer, right? - Yes.

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It is more challenging.

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How will you counter it?

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The consumers are fairly educated
on the subject.

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We need to put in
a little more effort...

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Is going with just 'mlk' okay?

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Is it kosher or will it be
a problem going forward?

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A problem might arise

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because you cannot
display it saying...

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The tagline here says

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'Mlk that's not milk'.

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And that is
a slightly trick tagline.

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Overall, the category is developing.

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- Doctors recommend it.
- That's true.

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People are reading about it.

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People on social media tell you
what works and what doesn't.

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We first became distributors
for a big company.

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We began distributing to
a lot of cafes in India and others.

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We launched the first oat milk

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and the big company
suddenly ceased the distribution.

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After that,

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we had to immediately begin
making India's first oat milk

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from scratch within three months.

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From developing the milk
to packaging it, everything.

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Then we introduced
a couple of improvements.

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You could benchmark our product
against any international product.

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Where did you get the capital?

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You developed the product and said
you launched it in a big way.

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Where did you get the funds?

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Initially, we were bootstrapped.

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Then we raised a round of funds.

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How much and at what valuation?
Tell us the history.

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How much money
did you put into the business?

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We invested Rs. 2 crores each.

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What's the cap of the floor?

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- We set a formula for that.
- Okay.

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Three months average GMV

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times three
of the average monthly revenue x 12.

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Is it all gone or...

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We have Rs. 2.5 crores
in the bank right now.

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Why don't you run us through
your revenue and cost structure?

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and what do you expect to do
this financial year?

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Here's our unit economics.

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What's the percentage?

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I put it in
other operational expenditure.

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That line item didn't come up yet.

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You must be about
to run out of money.

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- How much are you left with?
- Rs. 2 crores.

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No, but they're burning
Rs. 45 lakhs a month.

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See, I think your success is going
to come when you make a market

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and create this category in India.

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I think the maximum help
you're going to need

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is for market-making.

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You've to create and build a market,

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and for that, one of
the key ingredients is going to be

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that you'll need money.

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You will become profitable.

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When you create a market,

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you can't think of that
and profitability on the same day.

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So, what are your plans for growth?
What's your ambition?

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Our ambition, of course, is growth

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but we don't wish to achieve growth
by burning more money.

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Our target is to reach breakeven

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within the next eight to ten months.

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So, breakeven and market creation
are not connected.

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If you're making a product,

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and if it's a good product,
which we all think it is,

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we'll have to make something of it.

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For that, you need a heart
of a different nature

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00:15:55,600 --> 00:15:57,640
and you need a thinking
of a slightly different nature.

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Are you building this company
for the investors,

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consumers or yourself?

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All three I guess.

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- All three!
- [laughs]

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[Sharks laugh]

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As a mother when I see ingredients
like oil and all in a product,

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and this quasi-milk...

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This confusing communication
to a consumer,

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with kids consuming the product

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in a category around trust,

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I feel a little nervous about that.

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00:16:30,520 --> 00:16:32,120
I really think that

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trust, especially in
such a business,

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is quite an important tenant.

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So, please follow my advice
and think about it.

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For that reason, I'm out.

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00:16:42,880 --> 00:16:46,400
For me, the most important part
is what are the future plans

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and I'm not getting
your full vision.

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00:16:49,840 --> 00:16:52,880
Without category building,
it won't go very far.

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For that reason, I'm out.

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00:17:03,120 --> 00:17:04,760
I feel that somewhere

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00:17:04,840 --> 00:17:09,440
the ability to just sell your vision
or clarity of vision is not there.

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00:17:18,600 --> 00:17:21,600
In my opinion, you should get
a strategic investor at this stage

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00:17:21,720 --> 00:17:23,240
or a large institutional investor

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- because this needs a heavy capital
of Rs. 50 to 100 crores... - True.

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00:17:25,800 --> 00:17:27,560
Who has done this business.

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00:17:27,760 --> 00:17:29,080
Maybe, someone who's seen it
in the US

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00:17:29,160 --> 00:17:30,880
and can be with you long-term.

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00:17:31,120 --> 00:17:33,400
I don't think I can add that value.
So, I'm out.

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00:17:44,680 --> 00:17:46,880
There exists a confusion in India.

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00:17:46,960 --> 00:17:48,960
People don't know
what lactose-intolerant means.

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00:17:49,040 --> 00:17:50,480
- They're just getting to know.
- Yes.

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00:17:51,760 --> 00:17:52,840
So, it's quite early on.

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00:17:52,920 --> 00:17:55,600
You're too early
and the market isn't ready for you.

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I think for this reason,
I will have to say no today.

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I'm out.

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00:18:02,200 --> 00:18:03,400
Look. Here's the problem.

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00:18:03,680 --> 00:18:04,840
What you have to tell yourself is

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- the best product does not win.
- Correct.

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00:18:07,840 --> 00:18:09,320
Right? Take any industry.

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You have to sell it.

225
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So many food entrepreneurs

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00:18:12,880 --> 00:18:14,960
are entering the category
of alternative milk

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00:18:15,320 --> 00:18:16,880
baring from small cities.

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00:18:17,040 --> 00:18:19,480
The difference will be in the team

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00:18:19,560 --> 00:18:22,400
that can sell this vision
in a compelling way

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and raise funds.

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00:18:24,280 --> 00:18:26,160
Right? I don't see that today.

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00:18:26,240 --> 00:18:27,560
Everybody's telling you that.

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00:18:28,480 --> 00:18:29,960
So, that's why even I'm out.

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00:18:45,360 --> 00:18:46,200
- Thank you.
- Thank you.

235
00:18:46,280 --> 00:18:47,400
- See you, guys.
- Thank you. Good luck.

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00:18:47,520 --> 00:18:48,320
Thank you.

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00:18:50,720 --> 00:18:51,960
[music fades]

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00:18:55,240 --> 00:18:57,120
[music playing]

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00:19:05,640 --> 00:19:07,200
[music playing]

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00:20:45,480 --> 00:20:49,440
Sharks, I've only heard one thing
about chips to date.

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00:20:49,720 --> 00:20:51,880
Chips are bad for health.

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00:20:51,960 --> 00:20:53,320
Do you know that

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00:20:53,400 --> 00:20:57,000
eating chips also ruins
the environment?

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00:20:57,280 --> 00:20:59,040
These chips packets

245
00:20:59,120 --> 00:21:00,840
are multi-layered plastic

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00:21:09,640 --> 00:21:11,000
are either burning it

247
00:21:11,080 --> 00:21:13,800
or changing its form to increase
its shelf life.

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00:21:14,560 --> 00:21:17,800
And MLP is not only found in
chips packets but also

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00:21:17,960 --> 00:21:20,440
in many day-to-day goods.

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Annually, in India,

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00:21:22,720 --> 00:21:25,360
approximately 38 lakh tonnes of
MLP is produced.

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00:21:37,720 --> 00:21:39,640
we have been researching on
this problem.

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00:21:39,760 --> 00:21:42,120
And we have found a solution.

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00:21:50,760 --> 00:21:52,320
And our company Without

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00:21:52,400 --> 00:21:54,680
uses our patent-pending technology

256
00:22:18,400 --> 00:22:20,440
But it's a strong proof of concept.

257
00:22:20,520 --> 00:22:24,040
That we can properly recycle
MLP too.

258
00:22:25,000 --> 00:22:27,520
In India, more than 15 lakh

259
00:22:37,160 --> 00:22:40,040
We formalise them in our company

260
00:22:40,240 --> 00:22:43,040
and give them respectful jobs,
thereby making their life better.

261
00:22:43,120 --> 00:22:44,280
So, Sharks,

262
00:22:45,040 --> 00:22:46,320
our company Without

263
00:22:46,400 --> 00:22:49,440
is truly an
impact-first start-up.

264
00:22:56,600 --> 00:22:58,920
Those who are aligned with
our long-term vision.

265
00:22:59,800 --> 00:23:01,040
Our ask is

266
00:23:11,040 --> 00:23:12,360
I wouldn't say no return.

267
00:23:12,360 --> 00:23:15,280
- I'd say that respect...
- I was just joking, Anish.

268
00:23:15,280 --> 00:23:16,800
Welcome to Shark Tank.

269
00:23:16,960 --> 00:23:18,720
- India, Season 3.
- Thank you.

270
00:23:19,520 --> 00:23:20,520
What is MLP?

271
00:23:20,640 --> 00:23:21,640
Multi-layered plastic.

272
00:23:21,720 --> 00:23:24,120
Chips packets. I can show you

273
00:23:24,280 --> 00:23:25,520
that there's aluminium within

274
00:23:25,600 --> 00:23:27,640
and a layer of plastic on
the outside.

275
00:23:27,800 --> 00:23:30,080
Then there are layers
in between too.

276
00:23:30,200 --> 00:23:31,680
So, it's impossible.

277
00:23:31,760 --> 00:23:35,400
Why did you take this burden

278
00:23:35,760 --> 00:23:37,960
of eradicating MLP from the world?

279
00:23:55,520 --> 00:23:56,760
I was the youngest director
in the company.

280
00:23:56,840 --> 00:23:57,800
Which year are you talking about?

281
00:23:57,880 --> 00:23:59,760
- 2016.
- Okay.

282
00:23:59,880 --> 00:24:02,440
I had everything, right? But I
was feeling very depressed.

283
00:24:02,560 --> 00:24:03,880
Something was missing.

284
00:24:04,520 --> 00:24:06,600
Sounds cliche. But I decided

285
00:24:06,680 --> 00:24:10,400
to use my privilege for
a good cause.

286
00:24:10,880 --> 00:24:13,720
And I think poverty is a manmade,

287
00:24:13,800 --> 00:24:15,160
societal-based construct.

288
00:24:15,320 --> 00:24:17,480
So, I decided to work on it.

289
00:24:17,560 --> 00:24:18,720
I quit my job in New York.

290
00:24:18,840 --> 00:24:20,760
And then I spent the next 3 years

291
00:24:20,920 --> 00:24:22,680
learning how impact is created.

292
00:24:23,560 --> 00:24:25,120
In December 2019,

293
00:24:25,400 --> 00:24:26,600
I came back to India.

294
00:24:27,400 --> 00:24:30,760
We have 1.5-4 million waste
pickers in India.

295
00:24:31,240 --> 00:24:34,200
50 to 80 per cent of the waste
in India

296
00:24:34,440 --> 00:24:35,480
goes untreated.

297
00:24:40,560 --> 00:24:42,480
I researched that. It's coming
to an end, I promise.

298
00:24:42,640 --> 00:24:43,720
- I researched that.
- [chuckling]

299
00:24:44,360 --> 00:24:46,720
- [chuckling]
- And then I learnt

300
00:24:46,920 --> 00:24:49,680
that this space lacks technology

301
00:24:50,080 --> 00:24:52,280
that works on fundamentally

302
00:24:52,400 --> 00:24:54,200
increasing the value of

303
00:24:54,680 --> 00:24:56,160
unrecyclable waste.

304
00:24:56,360 --> 00:24:58,880
So, we chose MLP.

305
00:25:16,480 --> 00:25:19,120
Just one thing. This product
could've gone anywhere.

306
00:25:19,440 --> 00:25:20,640
Why sunglasses?

307
00:25:20,720 --> 00:25:24,520
So, we researched how to increase
the value of MLP.

308
00:25:24,640 --> 00:25:27,040
We separated layers and created
material.

309
00:25:27,120 --> 00:25:29,160
Then we decided to sell
this material.

310
00:25:29,160 --> 00:25:31,720
But then you find out that
nobody wants to

311
00:25:31,840 --> 00:25:33,760
buy 5 or 10 kilos of material
from you.

312
00:25:33,760 --> 00:25:36,280
- Yeah.
- Then we discussed 400 products

313
00:25:36,400 --> 00:25:38,040
and shortlisted 70 out of them.

314
00:25:38,120 --> 00:25:40,600
Put it through 27 different
parameters like average Amazon

315
00:25:40,720 --> 00:25:42,480
searches, Amazon margins,

316
00:25:42,560 --> 00:25:44,560
team excitement, complexity,

317
00:25:44,640 --> 00:25:46,000
we didn't want to make
something simple.

318
00:25:46,600 --> 00:25:49,680
So, sunglasses fit all those
characters very well.

319
00:25:49,840 --> 00:25:52,760
So, I've invested Rs 1.8 crores
into it.

320
00:25:59,560 --> 00:26:02,440
was a PhD in electrochemistry.
Dr Jitendra Samdani, Jitu.

321
00:26:03,320 --> 00:26:04,680
From a lab in Pune,

322
00:26:12,920 --> 00:26:14,680
So, this is our lab in Pune.

323
00:26:20,400 --> 00:26:22,120
Then we put it in an extruder

324
00:26:22,240 --> 00:26:24,960
where it gets compounded
and gives a filament like this.

325
00:26:25,320 --> 00:26:27,800
Then we turn it into pellets.

326
00:26:28,000 --> 00:26:30,680
[indistinct]

327
00:26:31,040 --> 00:26:32,920
[music playing]

328
00:26:42,880 --> 00:26:45,720
Nobody has tried this technology
around the globe?

329
00:26:45,800 --> 00:26:47,600
Or are you the first in India?

330
00:26:47,720 --> 00:26:49,200
Nobody has done this yet.

331
00:26:49,280 --> 00:26:51,520
Show us the samples because
we'll get an idea of the finish

332
00:26:51,520 --> 00:26:52,880
- and the print.
- Yeah.

333
00:26:53,360 --> 00:26:55,800
[music playing]

334
00:26:59,360 --> 00:27:00,720
- What is this?
- Coasters.

335
00:27:00,960 --> 00:27:02,760
- Coasters? Okay.
- Simple.

336
00:27:02,840 --> 00:27:04,440
- Do you have a woman's product?
- Yes.

337
00:27:04,440 --> 00:27:05,280
- Right there.
- I'll take that.

338
00:27:05,280 --> 00:27:06,600
[music playing]

339
00:27:14,200 --> 00:27:15,240
Your product is nice.

340
00:27:15,480 --> 00:27:16,160
[music playing]

341
00:27:16,280 --> 00:27:17,720
Are the glasses made out of it too?

342
00:27:17,800 --> 00:27:19,800
No, the glasses are sourced.

343
00:27:19,880 --> 00:27:21,920
The name and logo is
pretty interesting.

344
00:27:22,160 --> 00:27:23,280
Thank you.

345
00:27:24,920 --> 00:27:26,800
What is the tonnage you consume
in a year?

346
00:27:27,000 --> 00:27:27,800
Tonnage? Nothing.

347
00:27:27,880 --> 00:27:29,000
We are at R&D right now.

348
00:27:34,360 --> 00:27:36,440
We were fund-raising,
delivering orders,

349
00:27:36,520 --> 00:27:39,640
we got 500 orders and it took us
three months to deliver it.

350
00:27:39,720 --> 00:27:41,960
Within 6 days, 500 sunglasses
were sold out.

351
00:27:49,200 --> 00:27:51,320
Our goal was to sell around 1000
sunglasses a month.

352
00:28:12,040 --> 00:28:13,640
the most important thing that
we're doing is

353
00:28:32,120 --> 00:28:32,680
That's good.

354
00:28:32,680 --> 00:28:34,400
So, the idea is to start

355
00:28:34,560 --> 00:28:35,760
doing proofs of concept.

356
00:28:41,920 --> 00:28:44,520
- So, I showed it.
- I agree. Logical, smart move.

357
00:28:45,280 --> 00:28:47,280
What was the last round raised at?

358
00:28:57,080 --> 00:28:57,680
Okay.

359
00:28:57,680 --> 00:29:00,400
And then the 1.4 million,

360
00:29:00,480 --> 00:29:03,280
we have a lead investor,
a non-binding term sheet

361
00:29:03,360 --> 00:29:05,960
from a foundation based in
the UK. We have it.

362
00:29:17,760 --> 00:29:19,920
Because our goal for the next
three years

363
00:29:20,000 --> 00:29:21,880
is to establish this plant.

364
00:29:22,080 --> 00:29:24,560
Then to multiply this across India,

365
00:29:24,640 --> 00:29:26,200
across the world as quickly
as possible.

366
00:29:26,400 --> 00:29:28,000
And not just MLP.

367
00:29:28,320 --> 00:29:30,080
MLP is our gateway drug.

368
00:29:31,280 --> 00:29:32,800
Right? It's all plastics.

369
00:29:32,880 --> 00:29:35,000
The market for plastics is massive.

370
00:29:35,080 --> 00:29:37,040
And this is for-profit, that you're
trying to build.

371
00:29:37,640 --> 00:29:38,920
So, it's...

372
00:29:39,080 --> 00:29:41,720
It's not... It's an impact-first
startup.

373
00:29:41,720 --> 00:29:42,960
And I cannot emphasize that enough.

374
00:29:42,960 --> 00:29:43,880
[music playing]

375
00:29:44,240 --> 00:29:46,720
We formed a private limited company

376
00:29:46,960 --> 00:29:48,480
because I think it's a tool

377
00:29:48,640 --> 00:29:50,520
to be able to move from A to B.

378
00:29:51,640 --> 00:29:55,080
Private limited is faster, it's
less bureaucratic than a non-profit.

379
00:29:55,200 --> 00:29:57,000
And I can raise equity too.

380
00:29:57,080 --> 00:29:59,160
I can't do that in a non-profit.

381
00:29:59,240 --> 00:30:00,880
But you don't like profit.

382
00:30:01,000 --> 00:30:02,880
When we talk of profit,

383
00:30:02,960 --> 00:30:05,040
- Yeah.
- your expression changes slightly.

384
00:30:05,120 --> 00:30:07,320
You wince. What is the problem?

385
00:30:07,440 --> 00:30:08,640
[music playing]

386
00:31:08,120 --> 00:31:09,040
Frankly speaking,

387
00:31:09,120 --> 00:31:11,040
you know, there's something in
US called Patagonia.

388
00:31:11,040 --> 00:31:12,440
- They do it, right?
- Yes.

389
00:31:12,440 --> 00:31:15,280
And people actually, if you talk
about the young generation,

390
00:31:15,360 --> 00:31:17,480
nobody would ask earlier that
what are you doing for

391
00:31:17,560 --> 00:31:19,480
sustainability or the environment.

392
00:31:19,920 --> 00:31:22,880
There used to be a time when
we would burst crackers,

393
00:31:22,960 --> 00:31:24,960
today, our kids don't let us
burst crackers. So,

394
00:31:53,920 --> 00:31:54,840
Okay, I'll make you an offer.

395
00:31:54,960 --> 00:31:56,640
Oh!

396
00:31:57,240 --> 00:31:58,720
Rs 30 lakhs for 1 per cent.

397
00:32:18,280 --> 00:32:20,440
to figure out which path to pick.

398
00:32:21,000 --> 00:32:22,800
You've done a great done
with the R&D.

399
00:32:22,880 --> 00:32:24,360
I'm not able to validate that today.

400
00:32:26,360 --> 00:32:28,560
Because you have created a proof
of concept glasses.

401
00:32:28,640 --> 00:32:30,560
But you don't have any
other large clients

402
00:32:30,560 --> 00:32:32,160
buying a lot of
material from you, right?

403
00:32:33,200 --> 00:32:34,960
So, Rs 75 crores

404
00:32:35,440 --> 00:32:36,840
is very difficult.

405
00:32:36,960 --> 00:32:39,200
Even Rs 64 crores is very difficult.

406
00:32:39,960 --> 00:32:41,640
Uh, so I'm out. Good luck!

407
00:32:41,920 --> 00:32:43,280
[music playing]

408
00:32:43,600 --> 00:32:47,080
As an investor, I'm not sure
how I'll make money at a

409
00:32:47,200 --> 00:32:49,400
60-75 crores valuation.

410
00:32:49,480 --> 00:32:51,400
So that's where I'm getting stuck.

411
00:32:52,640 --> 00:32:53,880
For that reason, I'm out.

412
00:32:53,960 --> 00:32:56,320
But genuinely great cause.
Wish you the best of luck.

413
00:32:56,520 --> 00:32:57,560
Thank you, Ma'am.

414
00:32:58,440 --> 00:33:00,320
Firstly, I do like what
you're doing.

415
00:33:00,800 --> 00:33:03,960
What you're doing is real,
in terms of measurability.

416
00:33:05,280 --> 00:33:07,400
But the term sheet

417
00:33:07,480 --> 00:33:08,800
can't create a benchmark.

418
00:33:08,880 --> 00:33:11,120
Because I'm open to taking the bet.

419
00:33:11,200 --> 00:33:14,520
But not on the basis of someone
else's term sheet.

420
00:33:15,360 --> 00:33:17,520
So, I'd like to make an offer
for Rs 75 lakhs

421
00:33:25,080 --> 00:33:28,000
If Ronnie wants to do this deal
alone, I'll step out.

422
00:33:28,880 --> 00:33:31,480
If you want another person in
the deal, then I can join.

423
00:33:32,840 --> 00:33:33,920
Are you making an offer or not?

424
00:33:42,560 --> 00:33:45,880
And Aman has an offer of Rs 30 lakhs
at 1 per cent.

425
00:33:46,000 --> 00:33:50,000
Plus Rs 45 lakhs at 10 per cent
interest for 2 years.

426
00:33:50,960 --> 00:33:52,080
What's your decision?

427
00:33:52,200 --> 00:33:53,520
[music playing]

428
00:33:56,520 --> 00:33:57,840
Thank you, Aman, for your offer.

429
00:33:57,840 --> 00:34:00,640
I'd love to supply
you material for boAt.

430
00:34:00,720 --> 00:34:02,520
I'd really love to go with you guys.

431
00:34:04,320 --> 00:34:05,760
You guys are my dream Sharks so I

432
00:34:05,920 --> 00:34:06,960
- really...
- Done deal?

433
00:34:07,040 --> 00:34:07,720
Done deal.

434
00:34:16,720 --> 00:34:17,960
[music playing]

435
00:34:19,040 --> 00:34:19,840
- Alright.
- Thank you.

436
00:34:19,840 --> 00:34:20,640
Thank you so much.

437
00:34:21,080 --> 00:34:21,920
Catch you soon.

438
00:34:22,000 --> 00:34:24,040
- All the best. Bye.
- Thank you so much.

439
00:34:24,200 --> 00:34:25,160
Good luck.

440
00:34:32,000 --> 00:34:33,400
[music playing]

441
00:36:00,440 --> 00:36:01,320
Thank you.

442
00:36:02,120 --> 00:36:03,120
Thank you.

443
00:36:03,840 --> 00:36:06,120
Greetings, my name is Kibo.

444
00:36:06,240 --> 00:36:07,480
Greetings, Sharks.

445
00:36:07,560 --> 00:36:08,960
My name is Akshita.

446
00:36:09,120 --> 00:36:10,320
And my name is Bonny.

447
00:36:14,440 --> 00:36:17,640
Sharks, can you close your eyes
for a second?

448
00:36:17,840 --> 00:36:18,560
Sure.

449
00:36:18,640 --> 00:36:21,000
The paper that we just gave you,

450
00:36:21,080 --> 00:36:23,480
read what's written on it without
opening your eyes.

451
00:36:25,200 --> 00:36:27,280
What you just experienced

452
00:36:27,520 --> 00:36:30,560
is something that Dipali experienced
a few years ago.

453
00:36:30,720 --> 00:36:33,440
In 2009, 17-year-old Dipali

454
00:36:33,640 --> 00:36:35,440
was pursuing BA in Marathi

455
00:36:35,600 --> 00:36:37,800
when suddenly one day,

456
00:36:37,880 --> 00:36:40,160
she lost her vision within a week.

457
00:36:40,640 --> 00:36:41,560
[music playing]

458
00:36:42,200 --> 00:36:44,320
The printed books that she had
for BA

459
00:36:44,400 --> 00:36:47,520
now had to be recorded into audio
to be able to read it.

460
00:36:47,760 --> 00:36:49,720
It used to take 4-6 weeks.

461
00:36:49,800 --> 00:36:51,760
For one book of around 300 pages.

462
00:36:56,880 --> 00:36:59,520
We decided that when Dipali
goes to office,

463
00:36:59,920 --> 00:37:03,640
who will give her official documents
into Braille and audio books?

464
00:37:04,760 --> 00:37:07,680
In India, there are more than
2 crore people like Dipali

465
00:37:20,840 --> 00:37:24,160
To solve this problem,
we created Kibo.

466
00:37:24,400 --> 00:37:25,680
[music playing]

467
00:37:27,040 --> 00:37:29,360
Our AI-powered, patented technology,

468
00:37:40,560 --> 00:37:42,200
[music playing]

469
00:37:46,560 --> 00:37:49,320
Greetings, Sharks. My name is Kibo.

470
00:37:49,640 --> 00:37:50,960
The meaning of my name

471
00:37:51,160 --> 00:37:54,000
is knowledge in a box.

472
00:38:37,280 --> 00:38:38,960
we want your support

473
00:38:55,640 --> 00:38:57,560
Firstly, tell me more about
yourselves.

474
00:39:33,440 --> 00:39:36,080
After completing my course, in 2017,

475
00:39:36,160 --> 00:39:39,880
I applied for an incubation centre
called Digital Impact Square.

476
00:39:40,360 --> 00:39:42,480
And that's where I met Bonny.

477
00:39:42,600 --> 00:39:44,840
I'm from Ahmedabad. I've done
Mechanical Engineering.

478
00:39:45,000 --> 00:39:48,160
We have complementary skill sets.
Mechanical, computer science.

479
00:40:26,120 --> 00:40:28,560
And in 2021, we got married.

480
00:40:28,640 --> 00:40:30,000
- Very sweet.
- Yeah.

481
00:40:31,360 --> 00:40:32,120
Give us a demo.

482
00:40:32,200 --> 00:40:34,480
For demo, we'd like to call our
colleague,

483
00:40:34,560 --> 00:40:36,440
- we spoke about her in the pitch.
- Yes.

484
00:40:36,440 --> 00:40:37,600
- Dipali.
- Yes, please.

485
00:40:37,600 --> 00:40:38,760
- I'd like to call her.
- Sure.

486
00:40:39,400 --> 00:40:41,400
[music playing]

487
00:40:48,360 --> 00:40:50,640
- Greetings, Sharks.
- Greetings!

488
00:40:50,840 --> 00:40:52,120
My name is Dipali.

489
00:40:52,200 --> 00:40:52,960
Hi, Dipali.

490
00:40:59,440 --> 00:41:01,120
This is a Kibo XS Kit.

491
00:41:01,200 --> 00:41:02,920
That you can see in my hand.

492
00:41:11,120 --> 00:41:12,680
After you press it,

493
00:41:13,160 --> 00:41:14,760
it takes the shape of a table lamp.

494
00:41:15,000 --> 00:41:18,320
Secondly, you also get a USB cable
along with a Kibo XS Kit.

495
00:41:22,080 --> 00:41:24,800
To use Kibo, you don't need
any software

496
00:41:34,440 --> 00:41:36,600
Kibo's home page is now open.

497
00:41:36,680 --> 00:41:38,120
I will capture it.

498
00:41:51,800 --> 00:41:53,120
This is in English.

499
00:41:53,200 --> 00:41:56,720
I can translate it to my
preferred language.

500
00:42:04,880 --> 00:42:07,960
Marathi.

501
00:42:08,840 --> 00:42:10,080
Select button.

502
00:42:10,200 --> 00:42:12,680
I've selected Marathi. Now,

503
00:42:12,760 --> 00:42:14,120
I'll translate it.

504
00:42:14,400 --> 00:42:15,600
[speaking in Marathi]

505
00:42:15,800 --> 00:42:19,040
[speaking in Marathi]

506
00:42:19,160 --> 00:42:20,960
- Thank you very much.
- Thank you so much.

507
00:42:21,040 --> 00:42:22,880
Dipali, thank you for coming
to Shark Tank.

508
00:42:22,960 --> 00:42:24,960
You have a positive attitude.

509
00:42:25,040 --> 00:42:27,480
So, very inspiring. Thank you
so much.

510
00:42:27,600 --> 00:42:28,400
Keep smiling.

511
00:42:28,520 --> 00:42:29,760
Yes.

512
00:42:45,280 --> 00:42:47,000
can read content
received on their phones

513
00:42:47,080 --> 00:42:49,800
such as PDF, Word files
or image and audio books.

514
00:43:16,720 --> 00:43:20,000
Is it the UX that you've made
which looks like a lamp?

515
00:43:20,320 --> 00:43:22,200
Is that your invention

516
00:43:58,440 --> 00:44:00,720
- Our... - Then you wouldn't
have had to come on Shark Tank.

517
00:44:00,840 --> 00:44:02,280
[tense music playing]

518
00:44:02,760 --> 00:44:04,320
Something is not adding up for me.

519
00:44:04,480 --> 00:44:06,720
- Sir, actually...
- You see, character recognition

520
00:44:06,840 --> 00:44:08,600
is in every software
in today's times.

521
00:44:08,680 --> 00:44:10,040
Take enterprise software
for instance,

522
00:44:10,120 --> 00:44:12,400
billing or accounting software.

523
00:44:12,480 --> 00:44:15,120
If your OCR is so strong,

524
00:44:15,200 --> 00:44:17,720
then your use case is
you can just license this, right?

525
00:44:25,120 --> 00:44:27,640
The API and software licensing
you spoke about

526
00:44:27,720 --> 00:44:29,440
is exactly
what we're doing right now.

527
00:44:29,520 --> 00:44:31,360
Until now, our focus was

528
00:44:31,480 --> 00:44:33,680
to set this up in schools,
colleges and libraries.

529
00:44:33,760 --> 00:44:34,920
Have you approached Google

530
00:44:34,920 --> 00:44:37,440
and said, "I can do
better OCR than you can."?

531
00:44:38,000 --> 00:44:40,320
No, sir.
We haven't gotten there yet.

532
00:44:41,360 --> 00:44:44,120
Give us your numbers
for revenue and pricing both.

533
00:45:58,200 --> 00:46:01,840
- we charge Rs. 99,000
to every institution. - Wow!

534
00:46:20,760 --> 00:46:21,800
- Rs. 3 crores.
- Yes.

535
00:46:21,880 --> 00:46:24,400
Give me a break-up
of the Rs. 3-crore sales.

536
00:46:25,560 --> 00:46:28,000
- 90% comes from B2B.
- What's your B2B break up?

537
00:46:41,280 --> 00:46:43,800
Yes. Some of
those institutions buy XS,

538
00:46:48,640 --> 00:46:50,160
- Yes, correct.
- Yes, Rs. 99,000.

539
00:46:50,240 --> 00:46:52,960
What's the split of the Kibo XS
and the Kibo 360?

540
00:46:53,040 --> 00:46:55,640
We launched the Kibo 360 in May.

541
00:46:55,840 --> 00:46:57,280
So, the revenue from Kibo 360

542
00:46:57,360 --> 00:47:00,440
is currently 10% of our total sales.

543
00:47:00,600 --> 00:47:02,960
So, your revenue of Rs. 3.5 crores

544
00:47:03,040 --> 00:47:05,840
has come from 300 clients.

545
00:47:06,320 --> 00:47:09,320
- So, you have 300 small clients...
- Yes.

546
00:47:09,440 --> 00:47:12,080
Who will never be
giving you further payment

547
00:47:12,160 --> 00:47:14,320
- because they've only bought once.
Is that right? - Yes.

548
00:47:14,400 --> 00:47:16,200
See, that's the problem!
That's the problem!

549
00:47:16,640 --> 00:47:19,200
In India, the size of
the BPO industry must be...

550
00:47:19,280 --> 00:47:21,000
- I don't know, ¤ 100 billion?
- Yes.

551
00:47:21,120 --> 00:47:22,240
I believe out of that,

552
00:47:22,320 --> 00:47:25,040
¤ 40 to 50 billion
will be manpower.

553
00:47:25,160 --> 00:47:27,880
If you manage to bring
a 20% efficiency also

554
00:47:28,040 --> 00:47:29,240
using your technology...

555
00:47:29,360 --> 00:47:31,960
Let's say 10%, that's
a ¤1 billion revenue company.

556
00:47:32,160 --> 00:47:32,960
Yes.

557
00:47:33,080 --> 00:47:35,760
If your tech really can do that,

558
00:47:35,840 --> 00:47:36,920
why aren't you killing it there?

559
00:47:37,000 --> 00:47:38,080
In the end...

560
00:47:38,520 --> 00:47:41,320
When we started,
our mindset was very narrow.

561
00:47:41,320 --> 00:47:42,520
I mean, it was very focused.

562
00:47:42,600 --> 00:47:44,640
When we saw the possibilities,

563
00:47:44,800 --> 00:47:48,760
we realised
what the implications exactly were,

564
00:47:48,840 --> 00:47:51,360
and that it would have
an inclusive impact.

565
00:47:51,480 --> 00:47:54,160
Kibo is not a product
for the visually impaired.

566
00:47:54,440 --> 00:47:56,120
Kibo is an inclusive product...

567
00:47:56,240 --> 00:47:58,600
- You're a tech company as you said..
- Yes, we're a tech company.

568
00:48:52,240 --> 00:48:55,720
That's because I think
in comparison to the partners,

569
00:48:55,800 --> 00:48:58,120
especially Ronnie
and Peyush together...

570
00:48:58,480 --> 00:49:00,280
I hope they give you a good offer.

571
00:49:00,560 --> 00:49:03,120
I will not add as much value
to the deal.

572
00:49:03,280 --> 00:49:07,760
I really think you ought to think
about the commercial angle more.

573
00:49:07,840 --> 00:49:08,520
All the best,

574
00:49:08,760 --> 00:49:10,160
and now, we'll make sure
you get a good offer.

575
00:49:23,160 --> 00:49:24,960
The OCR tech you compared

576
00:49:25,040 --> 00:49:27,320
was with the global giants.

577
00:49:27,600 --> 00:49:29,160
This isn't their area of focus.

578
00:49:29,320 --> 00:49:31,760
The areas they are focusing on

579
00:49:31,840 --> 00:49:34,320
have brought
far better OCR technologies.

580
00:49:35,200 --> 00:49:37,640
- Today, this is what I feel.
- Yes?

581
00:49:37,720 --> 00:49:40,560
You own a small business

582
00:49:40,880 --> 00:49:42,680
and it will sell
within the same segment.

583
00:49:42,760 --> 00:49:44,840
So, I don't see this becoming huge.

584
00:49:45,360 --> 00:49:49,000
- The tech you're talking about
is optimised tech. - Okay.

585
00:50:00,560 --> 00:50:02,160
You asked for Rs. 60 lakhs for 1%.

586
00:50:22,280 --> 00:50:24,320
and proposition into something big.

587
00:50:25,400 --> 00:50:26,320
That's our offer.

588
00:50:29,560 --> 00:50:31,120
Here's my advice to you.

589
00:50:32,200 --> 00:50:33,040
Think big.

590
00:50:33,160 --> 00:50:35,800
There are so many things you can do
because your tech is good.

591
00:50:37,080 --> 00:50:38,160
I would offer you

592
00:50:48,000 --> 00:50:49,080
You had said

593
00:50:49,160 --> 00:50:52,000
that you didn't come here
just for the money.

594
00:50:53,120 --> 00:50:54,360
For value-add also.

595
00:50:54,440 --> 00:50:56,280
So, you'll have to do
a little bit of...

596
00:50:56,400 --> 00:50:59,400
You have to see
who will be able to add value.

597
00:51:08,960 --> 00:51:10,400
Don't restrict yourself.

598
00:51:10,520 --> 00:51:12,360
I can help you broaden the vision.

599
00:51:12,520 --> 00:51:15,360
Secondly, your valuation is bad.

600
00:51:15,440 --> 00:51:18,080
If you want,
I'll give you an even better offer.

601
00:51:26,160 --> 00:51:27,000
We'll just be back.

602
00:51:27,080 --> 00:51:27,880
- May we...
- Please.

603
00:51:28,000 --> 00:51:28,880
- Take your time.
- Thank you.

604
00:51:29,480 --> 00:51:30,840
[suspenseful music playing]

605
00:51:33,880 --> 00:51:35,000
'Hello...'

606
00:51:35,080 --> 00:51:35,920
Yes, sir.

607
00:51:36,000 --> 00:51:38,040
- They'll optimise for
the valuation. - Not for the reason..

608
00:51:38,160 --> 00:51:40,200
- They should...
- They'll go with valuation.

609
00:51:40,360 --> 00:51:41,400
Let's counter it for 1.5%.

610
00:51:41,560 --> 00:51:42,560
Rs. 30 crores.

611
00:51:43,480 --> 00:51:44,720
[suspenseful music playing]

612
00:51:48,120 --> 00:51:49,280
- Greetings!
- Hello.

613
00:51:49,360 --> 00:51:50,400
So, what will it be?

614
00:51:50,480 --> 00:51:52,640
We will not be able
to do 10% equity.

615
00:51:52,760 --> 00:51:54,080
[tense music playing]

616
00:51:54,760 --> 00:51:57,960
Our counteroffer is, for all three,

617
00:52:06,800 --> 00:52:09,280
I think now you're thinking
on the right lines.

618
00:52:09,680 --> 00:52:13,280
You should 100% not go with
a valuation of Rs. 5 to 6 crores.

619
00:52:13,400 --> 00:52:16,480
Fight for it, but I am out
as I can't go with 1.5% equity.

620
00:52:16,560 --> 00:52:18,480
Guys, for 1.5%,

621
00:52:18,600 --> 00:52:20,960
the stage at which
your business is right now,

622
00:52:21,040 --> 00:52:23,160
does not make much sense.

623
00:52:23,320 --> 00:52:25,000
You've to make a better counter

624
00:52:25,960 --> 00:52:27,280
for this to work.

625
00:52:27,480 --> 00:52:29,080
[sombre music playing]

626
00:52:29,840 --> 00:52:31,160
[mumbling]

627
00:52:33,720 --> 00:52:35,320
Rs. 60 lakhs for 5% equity.

628
00:52:45,280 --> 00:52:47,000
[suspenseful music playing]

629
00:52:50,200 --> 00:52:51,680
- Shall we?
- Okay.

630
00:52:51,840 --> 00:52:52,760
Okay, guys.

631
00:53:01,160 --> 00:53:02,080
[camera shutter clicking]

632
00:53:04,440 --> 00:53:05,360
- All the best.
- Thank you.

633
00:53:10,640 --> 00:53:11,680
[music fades]

