[music playing]
[theme music playing]
[music fades]
Sharks, about 10 lakh people in India
Right? They can't lift them.
Just imagine.
If that happens to you while walking, you will just trip.
So, they suffer a fall.
This is known as freezing of gait.
Freezing is unpredictable and happens at any time.
This could cause serious injuries
like shoulder fractures, hip fractures and even death.
[sombre music playing]
The freezing leaves them feeling helpless.
They feel embarrassed.
Some people completely stop walking.
To restore their lost self-confidence,
we came up with WALK.
[music playing]
WALK is India's first wearable mobility aid
Wow!
It is a wearable band.
It is worn on the legs.
It is to be worn on both the legs
and the stimulation from it
brings a significant improvement in walking.
- Is there electric current in it? - No.
He falls at least five to six times a week.
'My feet stick to the ground,'
'so I have difficulty in lifting my feet.'
'I am scared when I have to turn.'
'After wearing the device,'
'turning has become easier for him.'
'This makes walking easier.'
'It reduces the fear of suffering a fall.'
- He doesn't use the walking stick any more. - Yes.
Mobility is a fundamental necessity of every person.
This is why I want to make WALK accessible to every elderly person.
Where did you study engineering?
- BITS Pilani, Goa. - Okay.
So, people take it off.
They prefer the feeling of the stump because they can give feedback.
Whilst working to reintroduce that feedback,
we realised that the principle is much larger.
So, we saw where it was applicable
and we focused on this.
This is called neuromodulation technology.
That exists.
- Have you applied for the patent? - Yes.
We are about to receive them.
He's right because you also get those hand massagers
Let me tell you why this is different.
Firstly, not all forms of vibration can stimulate a muscle the same way.
Or else, if a Parkinson's patient were to board a train,
he'd be cured!
Ah! You thought of this response.
You had to say this line!
- That's wrong... - Okay.
This muscle device is targeted
but a train is not targeted.
So, your comparison is not correct.
If spinal stimulation is what you want to do, it is a new science.
You're not connecting the spine.
- You're setting the vibration to a specific frequency. - Yes.
- That sends a message to the spine.. - Yes.
Not because you connected it to the spine,
the body does that on its own.
- Yes, sir... - It's an application of the vibration.
So, it is different from what anybody else has done.
[music playing]
Who are your advisors?
My final semester was spent
- at University of Leeds. - All right.
My supervisor there
is very good at everything related to spiral neurophysiology.
- Is there anybody else as an expert advisor? - Yes.
We have a panel of neurologists.
How many neurologists?
- We raised a funding... - You did.
Basic funding. We received a grant
What's its price and useful life?
Its useful life is between two and five years.
Amey, you sound very confident.
I don't want to beat a dead horse.
I'm finding it very hard to believe
that you managed to personalise the vibrations in a way
nobody else could.
Yes.
It's a big claim.
[tense music playing]
And 80% is some effect...
What is that called in medicine...
I'll tell you from the start.
We've done this very systematically.
You normally don't think when you want to walk.
You just walk, that's an automatic activity,
because mostly, the spinal cord controls it.
is where the major damage happens in Parkinson's.
That's in the basal ganglia.
So, it worked for us when we tried spinal stimulation.
And that was when we realised
that a mindset shift is necessary in this field.
You're saying that scientists, doctors and experts
failed to realise the involvement of the spinal cord below the brain!
[tense music playing]
Let me put this differently. That ought to make things clear.
Is there any mobility device in the world
for Parkinson's?
No, sir.
There is no... That is your claim.
That's... 100%.
Who gave you the grant?
Maybe that might help build trust.
There is an agency called BIRAC.
So, what's your plan?
Will you be making more devices for this company
or will this be your main device?
No, we will make more.
For Parkinson's or other things?
First, Parkinson's and certain other disabilities
have been recognised by the National Disability Act.
So, there is support from that sector.
The second thing is
and we could charge them per usage.
Amey, if this product becomes a hit,
you will become a rich man.
- Yes. - [Sharks laugh]
You wouldn't need to do anything else, right?
All right.
- I am asking you. - He's like, "What is the question?"
- "What is the question?" - "Bro, what's your point?"
He's asking if you will invest in his company!
[Sharks laugh]
So, you don't need to do anything else.
This itself can take you places, right?
I still didn't understand the question.
[hysterical laughter]
I love this guy.
I meant this. They said you need to invent other technologies.
Do you really need to invent other technologies
or can you focus on just this and cash in on it?
Many other problems in the neurological domain
could benefit from this,
- and beyond this too. - Oh!
Okay. I am still not convinced that this actually works.
For multiple reasons.
Only five neurologists, only 150 patients...
So, I do have an interest,
[pensive music playing]
[music playing]
If any research goes through, it is only through them.
India's scientific board also comprises just ten people.
Anyway, Namita is already out.
Amey, what is the making cost of that Rs. 36,000 device?
where the healthcare network is strong enough
to support such a device.
As for the major chain of hospitals and physiotherapy clinics,
we will directly sell to them.
[music playing]
By selling to them, you mean
they will provide it as a service, which was your second model.
That's a really conservative estimate.
If this really takes off,
then our target market will be 60,000.
I'll make you an offer.
[pleasant music playing]
I will give you Rs. 50 lakhs
for 5% equity.
I don't think I have in three seasons,
but I'm willing to match Amit's offer.
Template.
So, let's not joke around.
- Yes, it'd be wrong. He's a good guy. - Right?
Are you two making a combined offer?
- We'll give you Rs. 50 lakhs. - Hey!
You know that in some way, this is a wearable.
I think there's a lot of complementary stuff there.
I am proficient in category creation.
So, Rs. 50 lakhs for the same...
Amey, honest people are important, you see?
You truly are an honest guy.
- I'm revising my offer too. 3.5%. - Huh?
All the best.
You guys went down to 3.5%!
- Everyone was haggling. - You forced us to!
- 4%... Precisely. - I went to 4%.
Tell me how far you'll go.
- "Tell me!" - Tell me your inside strategy.
[music concludes]
Amey, who will you pick?
[tense music playing]
Amey, Anupam, Aman.
- It has a nice ring to it. - Oh, yes.
- Amit is better, buddy. - Amit also!
Firstly, I want to thank you all for the faith that you're showing.
Come what may, I know
I'm going to be able to take this forward, right?
Now, that being said...
[Sharks laugh]
- Coming to the point. - Right.
Here's my plan.
We are working with a few pharma companies
- who could become distributors of the product. - Oh!
So, on the sales front, I am more confident than average.
On the effectiveness front, I am more confident than average.
And the next round I need to raise,
I have a band for valuation.
If I were to go below that,
I'm not going to be able to achieve the kind of fundraise I want.
My minimum valuation should be Rs. 21 crores.
So, I have a counteroffer.
[suspenseful music playing]
- Make a choice. - Done?
Amit or Anupam and Aman?
Um...
[suspenseful music playing]
I would go with diversity here.
So, sorry, Amit.
- Anupam and... - All right!
- Good job. - Such a cool entrepreneur.
[pleasant music playing]
[music fades]
- Greetings, Sharks. - Greetings.
The tailoring industry in the country is still unorganised.
The country's renowned academies
focus on everything other than tailoring.
On the other hand, small tailoring players
- lack proper methods and technology. - Hmm.
they could earn more in the industry.
After all, a perfect finishing is the mark of a good tailor.
So, Sharks,
to bring tailoring and fashion together,
we started Raja Rani Coaching.
Greetings, Sharks. My name is Mohit.
Raja Rani Coaching is India's fastest-growing tailoring academy.
On the other hand, in the last two years,
we've taught tailoring and designing
We need your help to achieve our vision.
Mohit and Priya,
welcome to Shark Tank India Season 3.
You look like a king and queen. You look wonderful.
How did this idea occur to you?
Do you have a background in tailoring?
Yes. We have set up a business under the name Raja Rani Couture
where we make as well as rent out outfits.
It is to grow this business that we started Raja Rani Coaching.
In which year did you start this?
- 23! - Oh, wow!
When did you start Raja Rani Couture?
We started Raja Rani Couture in 2014.
My sister-in-law
provided outfits on rent under the name Brahmani.
She wanted me to join her in her business.
I was weak in tailoring.
She suggested that I learn tailoring from an institute.
It was a small institute and I was sent there.
I was the only guy there amongst 70 girls.
- Wonderful! - [Sharks laugh]
I met Priya ma'am there.
You call her Priya ma'am!
- Yes. - Why?
When I was running the business with my sister-in-law,
I began calling her Monica ma'am.
When this business started, I was so habituated to saying ma'am.
I've called her Priya ma'am since.
[Sharks laugh]
You're a cute couple.
That's how our journey began.
Small tailoring institutes lacked proper methods and technology
whereas premier institutes, apart from garment making,
focused more on illustration, fashion and drawing.
So, we decided to establish an institute
where tailoring was taught in a systematic manner.
In our country, we normally study first.
You know, we become engineers.
We think about work later.
If you take Europe, they have vocational training.
You study in the field that you wish to work in.
There's another problem here.
The government has many institutes in the country
- and they impart vocational training too. - Yes.
How do you compete with them?
Is it in terms of price, better service or something else?
We definitely provide better services.
We cannot compete on the price because their price is too low.
Take for instance our full course.
We teach tailoring. There are total nine courses.
- You teach it all online? - Four months' course online?
- Yes. - Both online and offline.
So, we provide both live and recorded class.
- He will complete 2 months today. - Where is your belly?
Is it a prince or a princess?
- Prince. - Prince.
Unbelievable.
Explain in terms of used case.
- How does a user search for you? - Hmm. Correct.
How do they contact you?
People learn through our Instagram and YouTube channels.
We have 7 lakh followers on Instagram.
So, I'd like to show you our Instagram channel.
Hmm.
Sharks, I'd like to show you a reel.
- It's our most-viewed reel. - Please.
[music playing]
This is our online setup.
1,20,000 shares.
[song playing]
So it's educational content on how to stitch clothes.
We upload content that
teaches every kid something.
- Great. - Amazing.
Show us the app.
You mentioned kids many times.
Generally, what's the age group of people taking this course?
No, I'm using the word kids
Wow! You are calling her ma'am and them kids.
[laughing]
This is the overview on opening the application.
Then you have to sign up.
We have different classes.
Workshops, and full course.
Explain your different packages.
And what's the most revenue generating package?
Our workshops start from Rs 99.
then they can take a Princess cut workshop for Rs 99.
What does an average student buy? Specific class or the entire course?
Both kinds.
Actually, our most selling class is blouse masterclass.
and then your sales force, through telecalling
- sells products of higher value. - Yes.
Nobody will buy it for Rs 37,000.
Yes, for that we receive enquiry
about the process of enrolment for this course.
Generally, we don't
indulge so much in telecalling.
The student trusts us
and enrols.
- Spell out the sales number. - Yes, the numbers.
Last year, we made Rs 78 lakhs.
He's the trainer.
Are you the trainer?
Yes, she's the one.
- Oh, okay. - Only one trainer.
Sharks, you must have a doubt. Let me clear it.
Since Priya Ma'am is teaching
there must be a lot of burden on her.
And what did you do in the last 2-3 months?
Now I understand why you call her ma'am.
Tell me what did you do.
In the last 2-3 months,
we have been working on a new course.
Also, from next year,
we are planning to start fashion photography, illustration,
we'll launch these courses with different faculties.
I'm going to teach the boutique management course.
How many students do you train every month on an average?
How much do they earn after completing this course?
- But it's an art. - So, the details...
It's not necessary that everyone might excel at it.
But we've launched ferma for that.
If you want to make a blouse,
you will get ferma made by Priya ma'am.
- What do you mean? - What's ferma?
- Stencils. - Stencils.
- I'll show it to you if you want.
- Show it to me. - Please show it to me.
This is a set for princess cut blouse.
- Go on. - So, ferma is your product
- that you will sell. - Yes.
So, they're of different sizes too.
From 28 to 44.
- I'm amazed, seriously. - Crazy.
It's crazy.
Mind-blowing stuff.
How do you use it? Inside a sewing machine?
If you want, I can show you a demo here.
- Show me a demo. - Go on.
I will give you a demo as if I'm teaching in class.
Welcome to the Raja Rani coaching.
Today, we'll learn blouse cutting.
[music playing]
We have the backside's ferma.
To cut it, we have to place it on the fabric,
we will place the fabric cut to cut.
And then, we will use the chalk
to make cut to cut markings on the ferma.
After that, we'll cut.
Everyone feels that cutting and stitching is easy.
But it's not true.
Because if our cutting is perfect,
only then our stitching will be perfect.
And if our stitching is perfect,
we'll get perfect fitting.
- Wow! - [chuckling]
The marking here
has been cut.
So, the backside of our blouse is ready.
[laughing]
- Too good! - Amazing!
Well done. You are Priya ma'am for us hereafter.
Mohit, Priya, fantastic business.
Amazing entrepreneurs. It was a pleasure meeting you.
According to my calculations,
you're saying that the market worth Rs 27,000 crores,
if a tailor annually contributes
2.5-3 lakhs from it, then around 10 lakhs.
Out of 10 lakh tailors, you can teach 1 lakh tailors, so
it won't be more than Rs 10-12 crores.
That's why, I don't see a potential right now.
It will be very profitable
whether you make Rs 10-15 crores,
you will surely make Rs 5-6 crores as profit.
So, it's not investable. It's an amazing lifestyle business.
And for you,
I think you're a role model for many Indians today.
I'm out of it today. Best of luck!
Such a highly profitable business.
Very few people have it.
You're earning well.
Don't get into investments.
[music playing]
Investment is not of great benefit to you.
Keep rolling this money and build a good business.
My decision is no too. I'm out.
I agree with Vineeta and Aman.
You must not accept an investor right now.
67 per cent EBITDA is not a joke.
Continue what you're doing and if you want business acumen,
pricing, product strategy, any help with it,
then I'm very happy
to do a call with you without being an investor
and I'm 100 per cent on board to advise you.
But for now, I'm out.
Guys, I beg to differ.
I think
your line of work,
the way you're training
and teaching a means of livelihood,
not just education for the sake of it.
Now, you're expanding it to a boutique.
I think, in and around this area,
you can build 4-5 courses
where you can build a business worth Rs 20-30 crores.
So, I think it's worth taking a shot.
Woohoo!
Rs 50 lakhs for 10 per cent of the company.
So, out of your cash flow
I will hold 10 per cent of it.
[music playing]
If you earn more, I'll get more. If you earn less, I'll get less.
Also, the capital required for experimentation
I will give you Rs 80 lakhs for it.
Listen, I can curate two offers for you.
I'll make a royalty offer.
I will give you Rs 1.3 crores.
It will be a loan amount.
Against that, in the near future,
you will give 10 per cent of the sales, your margin is high.
You're making enough profit.
Return the money to me as 10 per cent.
I'll give you Rs 1.3 crores upfront.
We have a counteroffer.
We'd like to go with your equity offer.
- Okay. - Rs 50 lakhs is okay.
- But we want to reduce the equity. - How much?
We can dilute 6 per cent equity for Rs 50 lakhs.
It's my minimum.
Even I won't be able to come down
if you want this deal. That's my final offer.
[music playing]
- Sharks, we can't make this deal. - No?
No problem.
- for your company. - I'm super proud of you.
- Thank you. - It was great! You're amazing.
You've created something amazing.
Meeting you confirms that a new India is evolving.
- Thank you. - All the best.
- Super. Good luck! - All the best.
- Thank you. - Thank you.
[music playing]
Sharks, today we're going to discuss a problem
that 100 per cent of the world experiences it.
It's ageing.
Who doesn't want to feel young?
Whether it's Yayati from Mahabharata,
who exchanged his ageing with his youthful son.
Or Bryan Johnson.
He injected his son's blood plasma
so that he can reverse his biological age.
Everyone wants to save themselves from old age.
Why not? Due to modern lifestyle,
more than 70 per cent of people
start noticing signs of ageing before old age even strikes.
Everyone wants
to lead their life without illness or weakness.
But is it possible?
Modern science says that it's possible.
And we're here to deliver this science to you.
Sharks, my name is Darshit.
For that, we have a unique 3P approach.
Our first P is for Prevent.
In that category, we have unique set of supplements
to create tailored protocols
Wow.
- [in unison] Yes. - Good to see you here.
So how did your journey start?
Explain that to us.
So, I've dedicated my education journey to biology.
I have done my Bachelor's in Biotech Chemistry.
Then I completed my first post-graduate diploma
in Bioinformatics. Computational biology.
- Wow. - Finally, I went on to do
Master's in Drug Design and Biomedical Science.
I completed Bachelor's in Computer
After that, I learnt yoga.
And my interest in yoga and Ayurveda deepened.
I used to run multiple marathons, triathlons.
My routine is very intensive.
Every day, I do infrared sauna bath.
I sit in a 5 degree cold plunge every day.
I have red-light therapy panels.
I sit in front of it. Otherwise, I go in the sun and sit.
What's your age?
Me? I'm 28.
- Yours? - 32.
- Yes. - I...
All of you?
I don't think so. There's nothing evident.
So, we have bio age, that measures you from within.
What do you mean by measuring from within?
So, firstly, chronological age.
So, what's your age?
My biological and chronological age is the same.
Because I stress a lot.
What about them?
Mine is the same.
- What about you? - Mine is 32, Sir.
I'm 39 years old but my biological age is 32.
The user journey
to calculate biological age
can you quickly explain it to us?
- What? - It happened.
The test was done.
I hope you didn't get confused.
Hey, they had a lab issue.
It took them 6 months. Ask them!
I think we requested them.
During our pilot, he was one of our first...
Due to data security and confidentiality,
we can't release the patient's data.
- You're saved! - [laughing]
[laughing]
Okay. Very good.
The first report this test gives you is the DNA report.
Rakesh is gifted in that sphere.
Other than that, in the areas of diet responses,
skin health, anti-ageing and others,
you will get your genetic profile.
The second report you will get
is your Biological Age report.
You get five clear-cut numbers here.
The first is your biological age.
The second is your eye age,
followed by hearing age, inflammation score and memory age.
You get these five scores
so that you can categorise
which of your parts are ageing faster
and which are ageing slower.
Wow.
I've heard about this abroad.
What's the difference between their and your accuracy percentage?
Currently, we've collaborated with such labs and companies
that are known for the best accuracy rates
and are UK based,
Yes. That's also one of the reasons we're raising funds.
Will you be able to lower this price?
Otherwise, your segment in India will be very small.
We could lower it
because Gut Microbiome Testing abroad
does not cost below ¤200 to 250.
We're doing it for under ¤120.
So, how much lower will you be able to bring the pricing
once you run this technology in India?
We could provide Epigenetic testing for Rs. 9,000.
Not bad.
What's this age now? Epidemic... Epi?
- Biological age. - Biological age is also called Epigenetic age.
Stick to one thing.
- Okay. - I can't understand one concept and you're...
- What we call biological age... - Biological age.
- Yes. - Go on.
We could lower the price
of the Gut Microbiome Test to almost ¤30.
This is our proprietary test.
This is a stool test.
- This is a stool test. - Okay.
- From that, you determine whether it is good or bad. - Right.
Based on that,
- you sell certain supplements... - Right!
That help lower one's biological age.
This is your product and solution.
- Correct? - Absolutely.
- Yes. - How many people's age has reduced?
On an average.
We just started in March.
and what their benefits are.
First of all, we have 10 SKUs in supplements.
Good packaging.
NAD+ is a molecule in your cells
that generates inflammation in your body,
which reduces with age.
So, replenishing it is vital for cellular activity.
- So... - Is that a primary trigger of ageing?
- Yes, it is one of the biggest triggers of ageing. - Okay.
Don't you derive it from natural foods?
No. If you have to eat NMN through food,
then you'll need to consume 20,000 bell peppers in a year.
Do you bring NMN from abroad or are you importing it?
We import the raw material.
The capsuling and bottling are done here.
In places where NMN is sold,
what is the percentage of age reversal seen?
We don't claim that consuming NMN will reverse your biological age.
There's a protocol.
It is, however, a very important compound
that targets ageing in cellular cycles
and research has evidence to back that.
Do comparable companies abroad
have the data to show
that the consumption of these supplements
has lowered the biological age on retesting?
[music playing]
The evidence, data
and research papers to back this do exist.
If we talk about our next compound which is Ca-AKG,
What is the price of a bottle of NMN?
You couldn't lower your age.
Look, in today's times,
even if your age is at the same level,
it is very good
because a lot of people are already 5 to 7 years older
as per their biology.
This wouldn't matter much in your 20s anyway.
- Yes, of course. - This is after your 30s and 40s...
That's when it will make a difference.
Yes. Beyond the age of 35 to 40...
The majority of our customers are in the range of 35 to 60 years.
What's your revenue
and what percent of it comes from supplements?
Our current revenue stands at an ARR of Rs. 11 crores.
So, Darshit, Parth and Rakesh, I am out,
and I'll tell you why.
You have only one advantage
which is the first mover advantage, right?
There's no entry barrier
because anyone could import this technology for testing.
These supplements are very common.
Anyone could make them by way of reverse engineering.
The second reason is your pricing.
The target audience will be small
- in terms of people who'd buy this. - Sure.
This is too early for me. I'm out.
What's the market size for the supplements that you sell?
The market size for NMN alone is ¤500 million.
NMN was recently banned in the US.
Actually, a company over there
began conducting clinical trials in the pharma and drug category.
Does that mean you cannot sell over the counter now?
Right. It would not matter to us in the long run though
because we're into pure biotech play.
We want to work on data.
Our core backend IP product is Gut Microbiome Testing.
In the near future, the data on Gut Microbiome
is going to be extremely vital in bio market discoveries
and making therapeutic decisions,
and this is hyperlocal data.
So, ours is pure play biotech.
So, the business you're raising funds for
will not remain your business say ten years from now.
To a great extent...
- It'll change. - It will diversify, yes.
I see. Wow!
They wish to change the whole model.
The approach you're using to address this problem,
what gets measured gets done,
is quite an amazing approach.
Having said that,
you are the only company in this field
doing both the things.
From testing to treatment and supplementation.
I believe
they will be two different businesses.
You'll do the hard work to build awareness,
but the profits will be reaped
by these two businesses
which are lab testing and supplement manufacturers.
So, I am out, but best of luck.
I have not understood what the right-to-win here is.
We're importing the product and machineries.
The plan of action is not completely clear to me.
[tense music playing]
[suspenseful music playing]
I don't think these things will have an impact now
unless they are backed by science.
Unfortunately, I don't see the proof yet.
- I'm out... - Look.
You failed to tell us the scientific results.
- Correct. - Every time I asked you,
you couldn't establish what the results were.
Let's move on, guys.
- Sure. - What Aman said is just not true.
Science does back it to a great extent.
I think, based on the fact
that this bullet has left the gun,
as far as age reversing is concerned,
this is going to be a big industry.
There's no two ways about it.
- Sure. - Right.
- You're at a very early stage in India right now. - Right.
You're in an interesting position.
- You understand research, so you can make something. - Right.
I do not feel that at this valuation,
this risk is worth it.
Here's my offer.
I will give you Rs. 1 crore.
I will take 2.5% equity
and I want 1% of the revenue
until I make 1.5x of my money.
Okay.
- A royalty deal in an unprofitable company! - Yes!
- Oh! - They're making losses!
No, not true. You weren't paying attention.
The profitability on supplements is 10%.
So, that's where I'm taking the royalty.
One second, hang on. This is my deal.
Of course.
- That... - Don't be brutal.
What do you think, guys?
We have a counter-offer.
Please tell me.
1.75% equity
Lower the royalty.
You could take a year if you want to get to profitability.
Then start the royalty.
If you're done with the next institutional round,
I will take off the royalty at that point
regardless of how much I've recovered.
Our counter is 1.75% equity.
It'd be great if you could close at that.
We'll settle the royalty with profitability.
That is fine.
My last offer
is Rs. 1 crore at 2.25%, right?
I've reduced the equity to honour your wish.
Royalty is after you turn profitable
- but not more than six months... - Hmm.
- All right. - Okay.
- All right, let's do it. - All right!
Good job.
[camera shutter clicking]
- Thank you. - Send him some supplements.
Aman, please connect with us.
We'll tell you how we can reverse your age.
[pleasant music playing]
Hello and welcome to Ask The Shark.
Joining us today on Ask The Shark is Mr. Amit Jain,
the Co-founder and CEO of CarDekho Group.
Sir, today's question is by Sarthak Surana from M.P.
Here goes.
- I'm an engineer too. - Yes.
I have a start-up.
We've had many start-ups in the field of technology
by engineers because they knew coding and problem-solving.
That glam made you think that engineers start all start-ups.
The reality is different.
Most of the businesses in India are set up by non-engineers.
Take any home entrepreneur.
- Most of them are non-engineers. - Okay.