[music playing]
[theme music playing]
[music fades]
Sharks, have you ever eaten plastic?
Have you ever eaten chewing gum?
Absolutely.
So, then, you've eaten plastic.
Most of the chewing gums available in the market
contain plastic compounds.
One of these plastic compounds is PVA or polyvinyl acetate.
This polyvinyl acetate is used to make tyres and glue.
It takes over a hundred years
for a tiny piece of chewing gum to biodegrade.
Tyres and chewing gums having the same ingredients
is not right, Sharks.
That's about to change now.
We present to you
We use essential oils,
athletes and celebrities.
Our chewing gums have helped prevent 850 kg of plastic
Sharks, we wish to turn Gud Gum into a legacy brand.
Currently, in India, chewing gums are eaten just for fun,
but we want to endorse the health benefits of chewing gum
and make it an essential lifestyle product.
Our ask is
your invaluable expertise and guidance
All right.
Welcome to Shark Tank.
- Thank you. - Just a caveat.
- We've met before virtually. - Yes.
It was over a year ago.
- Um, nine months ago. - Right.
How old are you?
- I'm 24. - I'm 29.
You look very young. What's your background?
Ma'am, I have completed my Bachelor in Chemical Engineering
from BMS College of Engineering in Bengaluru.
Then I did a Masters in Food Science from the University of Nottingham.
Why did you study food science?
After doing engineering.
I'd read labels since childhood.
I've always been curious about what we're eating.
Food Science was an elective during Chemical Engineering,
and then I did my Masters in Food Tech.
What about you?
I've done my graduation from Christ University, Bengaluru,
specialising in Marketing and Entrepreneurship.
I was always inclined towards sustainability.
I was a part of the Parivarthana Unit
at Christ University
where we did a lot of case studies on microplastics.
Post my graduation, I got into designing and branding.
Then I did hydroponics.
There was a company by the name Freshness, of which I was the CMO.
You're barely 24 years and you've been a CMO!
- Nice. - A small start-up.
- Yes. It was hydroponics. - Right.
Basically, growing plants in water.
Can I have some Gud Gum?
- Sure. - Yes.
I think I've seen you on Instagram.
Oh, fantastic!
How many followers do you have on Instagram?
Great!
- Which products? - Raspberry, Charcoal-Spearmint.
- Give me Strawberry. - The packaging is amazing.
- Love it. - And...
Thank you.
Can you blow bubbles with this?
That depends on your skill.
[chuckling]
- I've to take what no one picked up. - No!
Sir, you should try Charcoal-Spearmint
because you're cool and our mint is cool too.
[laughs]
You've packed chewing gum in a small plastic bag.
When we started, we were using paper packaging.
Humidity is a problem in the Indian market.
The boxes in Mumbai and Delhi started developing stains
because we use xylitol
which absorbs the water in the atmosphere.
Your box says, "Regular chewing gums are made of plastic."
You're selling in plastic too!
We are working on that.
We really didn't want to use plastic,
but this is made of LDPE.
We... This can also be recycled.
What exactly is this?
- This is a sticker. - A sticker.
Mine has blank paper.
Maybe to discard the chewing gum.
- Oh! - Yes, to spit...
- To spit it out. - Yes.
- Oh, nice. - What's it for?
- Good touch. - To spit it out.
Superb concept!
- We always look for paper. - Good idea.
- We always look for paper... - Highly functional.
- We look for tissue paper to dispose of the chewing gum. - True.
The taste is nice.
- Yes, thank you so much. - Thank you, sir.
- We're working on a paper material. - Hmm.
That paper will act as an individual wrapper
and it will have a lamination of biopolymer.
- They have the same-looking chewing gum. - We make it for them.
- It's a co-branded chewing gum. - You make chewing gum for Perfora!
Co-branded chewing gum with Perfora.
We have two flavours for Perfora.
Is that a special range which is good for the teeth?
- Or do all chewing gums... - Take abroad for instance.
In the US and UK, chewing gum is an essential product.
People carry it around in their bags.
Dentistry over there is very expensive.
People can't afford to get cavities
because it is expensive to get fillings.
Do chewing gums prevent cavities?
- This one does. - It's sugarless.
Boomer and the other brands of chewing gum contain sugar.
- Does this contain xylitol? - Yes.
Yes. Xylitol protects your teeth and prevents cavities.
Is xylitol safe?
- Yes. - Yes, it's natural.
When we spoke the last time, I tried your gum. It was terrible.
- Do you remember the input I gave you? - Yes, we do.
The product has drastically improved.
- Thank you so much. - Well done.
22 to 45!
This costs Rs. 100.
- Yes. Rs. 100. I saw that. - It's very expensive.
Yes, it is 2x.
- One box of Orbit comes for Rs. 50. - Forget Orbit.
- You get Boomer and others for a rupee. - Yes!
Those contain sugar, sir.
- They'll give you cavities. - Listen!
Then you'll need to see a dentist.
Tell me why this is costlier. What's the reason?
I have replaced artificial ingredients.
The natural colours
of vegetable and fruit origin are expensive.
Regular chewing gums are made with a gum base of PVA and polyethylene.
- So, that makes up for at least 25% of my gum base cost. - Hmm.
My gum base is expensive for now,
but as we scale in the future, the cost of my gum base will reduce.
Then we will be able to make a better easy-to-buy product.
Our target is to take this close to 75 next year.
When I asked you about your target age group,
- I was very surprised to hear 22 to 45 years. - Okay.
I have not seen many adults eat chewing gum.
Ma'am, they are heavy consumers. Um, people...
- I eat it too. - Yes, a lot of adults do.
Everybody eats chewing gum at least because it helps...
- Yes, helps you be active. - Your cognitive functions.
So, do adults consume chewing gum more than teenagers?
Ma'am, I'll tell you our... I will give you the break up.
Athletes is a big market.
It's a very concentrated market.
There are only three to four big players.
Wrigley's, Perfetti and Lotte.
The Indian chewing gum market size stands at Rs. 1,000 crores.
The total market.
The retail sales value based on the report we...
What's the share of the organised sector?
Organised...
Sir, we're talking about multipacks of chewing gum.
Not the single chewing gum sold at 'paan' shops
but the full packs.
We estimate that to be around 30% which is about Rs. 300 crores.
How could it be that small?
- Small shops with a revenue of Rs. 12 to 13 lakhs... - Yes.
- Also sell chewing gum. - Yes.
So, the market size should be
at least half of that of candies.
- Rs. 1,000 crores is very small. - The ticket size is small.
Small market, a high price,
and it's too sweet for me.
So, I'm out.
Thank you for educating me about this market and the consumer.
Appreciate that.
Thank you, ma'am.
Why would anyone invest in a company
with such big players and a Rs. 1,000 crore market size...
We want to make chewing gum a daily essential product.
- We want to... - How are you going to do that
when big companies like Orbit and others could not?
Correct. Let's take the gummies market for instance.
It was non-existent in India seven years ago.
- Gummies is now a good Rs. 500 to 600 crores market... - Yes
Because of the nutritional benefits.
Hang on a minute.
Correction. A gummy is just a new format
for the same old product.
What you swallowed earlier,
you're now eating in the form of a gummy.
Correct, we want to infuse these functional benefits in chewing gum...
Now, we're talking. Very interesting.
Do you wish to reposition this as a health supplement?
Down the line, yes.
We have formulated a caffeinated chewing gum
which a lot of sportsmen and athletes inquire about.
Cricketers chew a gum for almost 40 overs together.
We're working with a sports psychologist in Hyderabad
who works with the Indian Olympic Archery Team.
And psychologists use chewing gum as a cue to train their brain.
Suppose I'm playing the game
and say I want to change my technique.
- I'm playing defensive and wish to switch to attack. - Hmm.
So, I will chew the gum differently.
Automatically, the brain cues my body to play in that mode.
Very interesting.
Going forward, with regard to our product pipeline,
we want to be the good amongst the bad.
We want to make lollipops, candies
and cough drops.
Our MRP is Rs. 99.
We started sales in April 2022, sir.
Do you have any idea whether those goods got sold?
Sir, in these 20 months of being in business,
- we have not had a single return. - Hmm.
We only provide as much stock as they can sell in a month.
Tell me one thing.
Chewing gums have always had this one problem.
After about 30 minutes,
the taste just goes away all of a sudden.
- Then you're only left with rubber. - Hmm.
- That leaves a bad taste in the mouth. - Hmm.
Aren't you working on a delayed-release chewing gum?
- We have researched a new flavour. - Okay.
It will be sustained-release.
Sir, I make the end-to-end product.
Believe me.
If you eat the chewing gum week on week,
you will see a difference and that's why we've grown...
How many SKUs do you have in total?
We currently have nine SKUs.
I'll make an offer to you. Rs. 50 lakhs for 5% equity.
[gasps]
What?
You're scaring us.
- Wasn't that your ask? - Yes.
- Then accept it. - Plus...
- Plus what now? - Plus royalty
at 5% of your net sales until I get my Rs. 50 lakhs back.
I am enough for you guys.
Hang on a second.
Do you have a problem with royalty?
We don't have a problem with paying royalty, sir.
We want you guys who have...
- Guidance is the main thing that we want. - You built big businesses.
Very nice!
We've seen it as a business until now,
but we want to grow it as a corporate.
We want to be the next Wrigley's, you know?
In India, it should be synonymous...
When you mention chewing gum, people should talk about Gud Gum.
- You're bootstrapped now, right? - Yes, sir.
Then 5% is too low.
Give 10% equity for Rs. 50 lakhs to Aman and me.
if we dilute to such an extent initially, then later...
Come on. 10% in the first round...
It will be difficult for you later on.
- You... - Sir is looking like a fennel seed.
I've been looking at him. He looks like 'saunf'.
'Saunf'! [laughs]
- He's... We have a flavour... - The best!
Best... [laughs]
It resembles one of our flavours.
I'm looking like 'saunf'! What do you mean?
- Sir, you... - I look cool.
- Freshness... - This fennel seed is expensive!
[whimsical music playing]
What do you think? Are you interested?
- Yes, sir, but... - Listen up!
[whistles] Wait.
- Listen, I too... - He's in too.
We'll make a consolidated offer.
Anupam, Ritesh and 'saunf' will come on board.
Rs. 50 lakhs for 10% equity
- Yes. - Vineeta, you were...
I'm thinking Rs. 50 lakhs for 5% equity,
which was the original ask,
with 5% royalty up to Rs. 50 lakhs.
Oh! [laughs]
You asked the wrong Shark!
No. I've seen a few pitches
where Anupam advised the founders against taking royalty.
- A handshake. Amazing. - You have good knowledge. Let's hear from you.
- We'll get the answers to your questions. - Thank you.
- Good one. - Come on, that was great.
- Let me tell you one thing, all right? - Go on.
Had you asked me this question two years ago,
I'd have said no, but I think times have changed.
Royalty will bring a sense of discipline
to keep your company profitable.
- Royalty won't be in perpetuity. - Correct.
I think that DNA will help you a lot going further
to keep the company profitable.
I think, in today's times, it's not a bad thing to consider it.
[music playing]
Make a decision. You have two offers.
Vineeta is giving you a Rs. 10 crore valuation
and those three have offered a valuation of Rs. 5 crores.
The royalty terms are the same.
I'd like to say one thing.
Look at the bigger picture.
- You could build a broader confectionery brand. - Hmm.
- You'll need a place to set up confectionery stores. - Hmm.
Here, you have a company with a chain of hotels
where you could get the chance to open your confectionery stores.
- Think about it. - My friend has stores at the airport
called Rare Planet.
[hysterical laughter]
[music playing]
What would the deal be if all four of you came on board?
There's one deal.
Which one?
Rs. 80 lakhs equity split four ways at 10% equity and 5% royalty.
What if we reduce the royalty or cut it out?
You have only one deal now.
Yes, just one deal.
[gripping music playing]
Four of us.
[music concludes]
Okay, let's do it.
Thank you.
- Tony Stark! - Thank you.
Oh my God!
[music concludes]
[theme music playing]
[theme music intensifies]
A cancer patient.
What do you picturise when I say this word?
A person who lost their hair
or they are wearing a wig or a scarf to cover their head.
Sharks, you aren't wrong.
The biggest and most common side effect
of chemotherapy done for cancer treatment is hair loss.
It's so common that it has become the identity of cancer patients.
Chemotherapy has many side effects.
Patients face all these side effects and overcome them.
However, when they lose hair,
they lose confidence.
Approximately, 8% of the patients
refuse to undergo chemotherapy
[upbeat music playing]
Eva Scalp Cooling System
can save a cancer patient from losing their hair.
- Whoa! - Wow!
I hail from Hyderabad.
I'm an IIM Ranchi alumnus, 2012.
There's only one solution to hair loss after chemotherapy.
It's well-researched
It sounds like an easy treatment but it isn't.
Maybe that's the reason only three companies in the world
could make this device.
We are the third company to do that.
as those who have hair
and an inner confidence to fight cancer.
It impacted me immensely.
It's always at the back of my mind.
I have been working in the field of cancer for the last eight years.
I spoke to hundreds of patients.
It's not just a cosmetic problem
but a deep-rooted psychological problem.
It increases the chances of depression.
People lose their confidence.
I mean some people. Many people remain confident.
Raghuveer, please tell us about your background.
I'm from Hyderabad.
I pursued engineering at Vasavi College, Osmania University.
I started working at Pfizer in 2012.
I joined Roche three years later.
I joined that company
to launch breast cancer drugs.
I left my job at Roche by the end of 2017
and started Dignite Cancer Care.
Unfortunately, I had to close it down in two years.
All right, it closed down. When did you start this business?
I launched this business in 2020.
What does it do?
This system can be placed between two beds
and can provide treatment to two patients simultaneously.
There are different types of cancers
We select one hour for Post-Infusion.
Now, the machine is ready to be used.
It's one part of the machine.
It's called the mobile cooling unit.
The second part of the machine is this cool cap.
We face a challenge during scalp cooling.
The entire scalp region needs to be cooled.
The entire hairline region.
This cap's design is inspired by a lotus.
It's extremely flexible.
- As you can see, I can fold it and hold it in my hand. - Yes.
I'll show you the demo.
One of you may come here and check the cooling.
Please come.
[intriguing music plays]
I'm going to switch it on.
- It appears to be gel. - Is it water?
- It's cooling. - Gel.
It's extremely cold.
- It's cool. It needs to be worn on the scalp. - Isn't it uncomfortable?
- Yes. - We store such items in the freezer.
- Gel packs. - Gel packs. It's the same thing.
Uh, no.
How long do they have to keep it on the head?
- Three to five hours. It depends. - Please give us a demo.
Yes.
[thrilling music playing]
If a person's head is larger, it will accommodate it.
The second step is covering the head with the insulation cap.
The first cap provides contact
and the second cap gives the required pressure.
Is giving intense cooling medically certified?
It's registered with CDSCO. Yes.
- You said there are only two other companies. - Yes.
I was talking about the coolant we keep in the freezer.
How is it different compared to the coolant we keep in the freezer?
The blood retracts from the body part we cool.
Our coolant reduces the scalp temperature
Why do the hair follicles get damaged due to chemotherapy?
Chemotherapy is meant
to identify the fast-growing cells
of the tumour and destroy them.
The hair follicles in our body parts
are the second fastest healthy growing cells.
Chemotherapy also destroys them mistakenly.
We follow a certain procedure.
During chemotherapy,
we reduce the amount of chemotherapy
being transmitted to the hair follicles.
When patients use scalp cooling,
it helps them have a faster and healthier hair regrowth.
What is the efficacy percentage?
- 50%. - Okay.
Are the other two competitors doing the same thing?
The underlying technology is the same.
What's different in your technology?
The design of the cap has been patented.
As a matter of fact, we are the only ones in Asia.
It's a simple technology. So why are you the only one in the entire Asia?
- It isn't difficult. - That's my question too.
If it's easy, why didn't people think of it earlier?
Why didn't they? Please tell us.
I feel women-related problems
- are overlooked during research. - Ouch!
- Oh! - The thing is...
It's true but not if there's potential.
- Yes and no. - You mean men don't use it.
What are the charges?
We manufactured it.
These cool caps have a life of 50 hours.
What are the sales figures of the remaining two companies?
- India... - No, globally.
Our competitor's last year's sales were around 20 million dollars.
What is the sale in India for these players?
They have sold more than 50 units in the last four years.
- So they are selling products worth Rs. 3-Rs. 4 crores per year. - Yes.
Is there a demand? I'm confused.
Raghuveer, please share your sales figures.
You must reduce the price and focus on the volume...
Increase your business with the capital amount.
Price isn't a barrier to adopting this technology.
It's a barrier if you want to expand
- into smaller cities. - It's not necessary.
I don't think it's a barrier.
I think Rs. 13 lakhs isn't a big amount for medical devices.
- For hospitals. - But, Anupam, it isn't curing the disease.
- Not at this stage... - You aren't curing.
Sell this machine at this price and later on...
- That's right. - Launch a different machine in tier two
- and price it at Rs. 3-Rs. 4 lakhs. That's a good approach. - Right.
What is the projected total revenue for the entire year?
Where did you get it from, how much and when?
We have seen that, right?
How are you tackling that?
Pfizer's former CEO, Mr. Sridhar
is my business advisor.
- I know Mr. Sridhar very well. - Sure.
There is a reason I wanted him on board.
If I want to build a healthcare company,
it's about building trust,
- about building a base... - Relationships!
A strong foundation. That is why I have him on board.
How much cash does the company currently have?
is because I want to obtain approval from the USFDA.
Rs. 30 Lakhs is a strategic investment.
The USFDA will open up many countries
while also establishing credibility in India.
What will be the exit strategy if we invest Rs 30 Lakhs?
Next year, I aim to generate a minimum of Rs. 8 Crores in revenue.
I am looking at a valuation of Rs. 50 Crores.
- What next? - As of now, I have only made plans up until this point.
In the next five years,
my sole plan is for this company to reach a valuation of Rs. 100 Crores.
Okay! I have an offer for you.
Rs. 30 Lakhs for 2%.
When we invest,
most medical devices have 95% efficacy.
But
Mr. Sridhar is your advisor.
So, that got me excited.
Because I have a lot of respect for him.
- The second person is me. - So, he is...
He is probably seeing something
that I am unable to anticipate.
So, it's worth taking a punt
for Rs. 30 Lakhs. Aman, let's do it.
- I am sorry. - He wants to go with them.
I have an offer for you.
I would also introduce you
to two of my friends
who manage extensive cancer care facilities in Gurugram.
You know two people, while I have a larger network.
Of course. Therefore, I believe
that I am giving you a deal.
Regardless of which Shark you choose,
I extend my sincerest wishes for the success
- of your company. - Why are you delivering a lengthy sales pitch?
Just hear me out. You have not presented an offer as of yet.
Let me present an offer at least.
- Good offer. - Impressive, Mr. Raghuveer.
You have truly worked wonders on the Sharks.
I'm facing an issue here. There's a basic principle at play.
Tap into existing demand.
Don't try to create demand.
This approach is what leads to a successful company.
We have collectively estimated the global industry
to be around 60 million dollars.
I'm not convinced about its growth in India.
I have very serious doubts.
So, for those reasons, I am out.
So, all the best.
Okay. Raghuveer, I must commend your courage
in expressing your ambition
to establish a prominent medical device company in India.
You mentioned another point.
There is comparatively less investment
in research concerning women's issues.
So, very happy that a man is investing in it.
I don't think I could help you with this.
So, I am out.
But best of luck! Build a great device company.
It's just three Sharks.
There is potential in you. You will do something.
I, Ritesh and Namita give you an offer.
Aman, Ritesh, and Namita, we have a deal.
Finally, she let someone else invest in a medical deal.
[camera clicks]
Whoa!
This looks like a Chinese company.
- Now observe the level of stress. - That Vineeta experiences.
Oh my God!
I know this brand.
Vineeta is super thrilled. It's an amazing company!
I can't think.
[theme music playing]
22 Crores!
Don't worry. This is not our ask, Sharks.
[Sharks laughing]
These generations possess a remarkable quality
of following their hearts
without being burdened by the opinions of others.
However, do you know what their primary challenge entails?
They lack sufficient funds and patience.
Yet they prefer doing whatever they like.
For instance, they secretly put makeup on
regardless of whether it is appreciated or not.
At some point in their lives, every girl
has borrowed lipstick from their mother, sister, or a friend.
Because teenagers never got approval to put make-up on.
They never needed one.
However, there has never been any assurance
that the products they are using are safe for them or not.
But they still do whatever they want to do.
And for this fearless generation, we have introduced Elitty.
Elitty is a brand for teenagers
that they can own, flaunt,
and proudly claim as theirs.
All our products contain skin-friendly ingredients
suitable for teenagers,
a college fest,
or simply a 'get ready with me' Instagram reel,
Elitty always matches the teenagers' vibe.
We sell our products on websites
- Thank you! Sharks... - And brand.
- Would you like to try our products? - Let's try the products.
[light-hearted music playing]
Thank you so much.
Thank you.
- Lovely names and packaging. - Thank you.
You really give a lot of thought to every pouch...
We launched it after taking a lot of time.
Lovely colours.
You have worked on branding with great attention to detail.
[Sharks laughing]
No?
Sugar Play is our competition.
Okay.
Your eyeliners are very nice.
- Thank you. - Pink and blue colours Pop. - Yes.
The gloss package itself is
incredibly aesthetic and beautiful.
Thank you so much.
- Sure. - Don't tell her.
[Sharks laughing]
Our top shade is the one we are wearing. Lilac.
- they are looking for colours specifically. - Yes.
And you are the first choice for them.
That's her differentiator.
It sells for Rs. 499.
Sugar offers eyeliners and lip glosses
at a comparable price point.
What is the size of the market?
- 6 billion. Around 50... - Around Rs. 50,000 crores.
It all boils down to the difference between organized and unorganized.
No, the market you mentioned, which is worth 50,000 crores,
includes skincare products as well.
The total value of makeup, including both branded and unbranded,
is between Rs. 10,000 crores to 12,000 crores.
Given that you are claiming that there are currently
220 million teenagers.
I believe that considering this,
it could reach a potential of Rs. 2,000 or Rs, 2,500 crores.
that is quite unique for us and is underserved.
And we understood their requirements.
Just like they have sensitive skin
and experience hormonal changes.
Keeping this in mind,
the ingredients we use are teen-safe ingredients.
And third, the assortment of products
we selected should go with
the vibe of Gen Z
and teenagers.
No one produces 22 coloured eyeliners in India.
So we are ahead of others.
You mentioned
clean, good ingredients,
- range, assortment... - Assortment and colours.
- These are easy. Everyone is headed that way. - It can be copied.
The entire makeup category.
- It's easy to copy. - Vineeta is sitting here.
In a few years, the entire makeup category will become clean.
- Absolutely! - Right? It is obligatory.
- I think our content is... - Other than this,
there has to be something else.
- No! That's what I am coming to. - I heard the word 'content'.
Yes!
We excel in the field of content marketing.
We have 18,000 followers on Instagram.
graphic eye looks from our eyeliners.
We didn't know about this word, but now we do.
What does 'graphic eye look' mean?
We can show it to you on Instagram.
Wow! Show us the content.
[upbeat music playing]
Now I know what it means.
It's almost like costume makeup.
But not bad. 30,000 likes
- for this video. - Very nice. - This is one of our
- paid promotions. - Is this organic? - Show us more.
- No, this is paid. - She is an influencer. - It's paid.
You upload a lot of collaboration videos.
- We barter mostly for obvious reasons. - We rarely pay.
We have only paid a couple of them.
- Nice! Your content is good and so is your product. - Nice.
Thank you, Aman.
Explain your business.
What will be your earnings from Rs. 2 crores?
We won't make anything now.
Because we are not making any profit.
- Okay. - How much did you make last month?
- Net sales Rs. 11 lakhs - 11 lakhs.
We spent Rs. 4 crores.
Pranali and Vailina, I won't be able to justify
a Rs. 25 crores valuation based on a Rs. 2 crores sale.
Especially because your prior fundraise
was based on that valuation.
It doesn't make sense to me.
So, I am out. But wish you the best.
- But I can't be a part of your journey. - Thank you.
You've come from Chandrapur and Ajmer
and made a bold decision.
You started a makeup brand
where Lilac eyeliner is the best-seller. Incredible!
Very bold women. Congratulations!
And I am out of this deal for two reasons.
Firstly, if there is a loss of approximately Rs. 10 lakhs
on net revenue of Rs. 11 lakhs,
it indicates a negative Contribution Margin.
In the last two months,
the Contribution Margin has remained positive.
The average Contribution Market in the last three months is -23%.
When discussing the months of September and October it is +6%.
As investors, we are uncertain if consumers
are purchasing it willingly or simply due to excessive marketing.
Secondly, I have a suggestion.
- This generation cares about value for money. -Yeah.
You are in close proximity
to the price range of adult brands.
- Yeah. - If you consider reducing the price point
by approximately 40%,
you can unlock numerous opportunities,
including the unbranded market.
Which is very important for younger women.
- Best of luck. - Thank you.
You have Rs. 1 crore left.
What alternative strategy will be implemented
if you don't get the funding?
The current plan is to focus on profitability completely.
- We will make CM2 break even. - Sure? - It's impossible.
Once funded brands and legacy brands
become involved, expenses will inevitably increase.
Customer Acquisition Cost will go up.
how will you make a profit
and grow simultaneously?
We have shifted our channel strategy to make this possible.
Earlier, our primary focus was on our website,
which accounted for 60% of our overall contribution.
Our current focus has shifted towards channel partners,
such as Myntra and Nykaa.
Last month, in October,
The impact is evident, as our CAC
has reached Rs. 1000 on our website.
In October, we managed to bring it down to Rs. 400.
Our CAC is already at Rs. 200 in marketplaces.
So, that works for us.
What was your gross margin again?
And I believe you have the potential
to make significant advancements in this category.
But you are stuck somewhere.
It is imperative to strengthen your brand presence
in the target market. You've understood it well.
But you cannot do that.
- We can. - You cannot, because you don't have money.
Unfortunately,
I cannot take the risk of investing my money in your company.
But I just hope you guys do well.
Sorry! I will have to be out.
Thank you, Aman.
Films are often said to exist solely for the purpose of entertainment.
Similarly, start-ups rely on their customers for success.
You have figured out your target customers.
But the situation that you are currently in
does not look like an easy one to me.
Pranali and you have to discuss how to make the most
of the money you have
and strive to be both profitable
and successful within this budget.
You must determine the course of action.
Due to a lack of clarity,
I am out.
But I want you to make this business successful
because you've figured out your customers.
You need to find a way to escape from the trap you're caught in.
Based on the available funds, it appears that the company
is in a state of uncertainty. Right?
I believed that if we invest Rs. 1 Crore
and focused on it,
we can bring it to a level
- where we have a chance to fight for it. - Yes.
But I can't agree to this valuation and make a deal.
I am happy to make you an offer, you can turn me down.
Return on investment should be economically viable.
I doubt it's possible.
We have experienced significant growth
and launched numerous products between
the pre-seed round and this round.
There is a bottom line that I will not be able to cross.
At this moment, we are unable to perceive the outcome.
So, I am jumping into a pit with you.
We already have the numbers.
It doesn't matter what your numbers say.
In order to be successful, it is imperative to raise funds
while keeping the competition in mind.
We will have to at least raise around Rs. 20 crores.
So, it's a really tough proposition.
We have unique pipelines.
I can't budge.
Let's close this one way or the other.
We would have loved to have you on board, but...
No problem! Thank you for coming to Shark Tank.
- I respect your decision. - Thank you so much.
Good luck, guys!
- Hmm! Okay! - It feels bad.
It's fine.
Welcome to Ask the Shark, friends.
Today we have the pleasure of hosting
Namita Thapar, the Executive Director of Emcure Pharmaceuticals,
- on Ask The Shark. Welcome! - Thank you.
Ma'am, Anurag Jethwani from Kanpur
has a question for you.
I am associated with the founders
- who are supporting brilliant causes. - Nice.
They are humble and driven
that I enjoy meeting them.
We brainstorm. We learn from each other.
So, I am very happy.