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[music playing]

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'Breaking news!'

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'Joining the panel
of Shark Tank India'

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'is the second-youngest Shark
at just 31 years.'

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'Co-Founder and CEO of Inshorts,
Azhar Iqubal.'

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[rock music playing]

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[engine revving]

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'My business of Inshorts'

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'is one of the simplest businesses
in my opinion.'

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'The concept
of this business is MVP.'

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Minimum Viable Product.

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I called my co-founder on 29 March
and said to him,

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"Let's start sending out
news articles in 60 words."

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I started a page on Facebook

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and began publishing
news articles in 60 words.

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People loved the idea.

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Our product went live in the market
in a single day.

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The first time we raised funds
was at a valuation of Rs. 1 crore.

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If I talk about right now,
the last round we raised

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We have two apps,
Inshorts and Public.

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and able to bring
authentic news to them.

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When people do business,

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it is mostly with the intention
to revolutionise an industry.

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In my case,
I wish to earnestly accept

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that my motivation
behind setting up a business

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was only to make money.

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[triumphant music playing]

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[birds chirping]

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[machine whirring]

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I spent my entire childhood
in Kishanganj.

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Kishanganj is a district in Bihar.

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What I really liked was

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that my family attached
a lot of importance to education.

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A significant part

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of my father's earnings
was allocated to our education.

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Considering where I am now,
I wish to give it credit.

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My main objective
behind studying was

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to get into a good institute
and do my engineering

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so that I could get a good job
and make good money.

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My goal was clear since childhood
and that was to earn lots of money.

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[music playing]

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I spent two years of my life here.

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Kalu Sarai is on one end of the road
and IIT Delhi is on the other,

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and it takes people two years
to get there.

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You prepare for two years,
cross the road and get into IIT.

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Do a four-year course there,

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cross the road once again
and then become a teacher.

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00:03:36,760 --> 00:03:39,400
The salary for that job
was Rs. 50,000 plus

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which is more than twice
what my father used to earn.

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00:03:42,520 --> 00:03:44,960
So, I knew I could take a gamble.

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00:03:45,080 --> 00:03:47,880
It didn't matter
whether I got a degree or not.

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I dropped out of college
after three years.

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[fire crackling]

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I started my journey in 2013.

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There were very few people

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who spoke of setting up
their own business.

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Shark Tank changed
the conversation completely.

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00:04:03,960 --> 00:04:06,800
Now, in every town and alley,

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00:04:06,880 --> 00:04:09,560
people talk about business
and equity.

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When I got the opportunity
to become a Shark on Season 3...

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It was a great moment for me.

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Rather, one of
the best moments of my life.

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When judging an entrepreneur,

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my biggest criteria is
how big are his goals.

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If he succeeds...

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Even if the chances are 1%,
less than 1% or even 0.1%,

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if that person succeeds, he will
bring about a massive impact.

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That's my biggest motivation

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00:04:38,160 --> 00:04:40,720
to be a part of any start-up.

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[light-hearted music playing]

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They've swindled me. Let them come!

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You saw the combination
of clothes and technology

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Let them come here.

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[theme music playing]

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Oi, the counter has changed!
It has changed...

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[music fades]

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Hello, Sharks.
What would you like to have?

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- Vineeta, you're quite fond
of coffee. - Yes.

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- Why not start
the magic with coffee? - Sure.

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I'll show you something which is
very unique, with this coffee.

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Aman, you're the favourite
of youngsters.

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Why don't we try some soft drink?

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Who told you that?

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Pour it from a height.

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- Pour it down your shoulder.
- You're a fitness freak.

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How about we try this juice for you?

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- That's more like it.
- Yes.

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- Oh my God.
- Amazing.

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There is not a single stain

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nor is the T-shirt wet.

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This is a pure cotton T-shirt.

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That's how I fell for it too!

93
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[Sharks laugh]

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He heard technology and fell for it.

95
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The word technology was enough.

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Sharks, that was not magic.

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That was
TURMS's intelligent cotton T-shirt.

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TURMS Intelligent Apparel.

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At TURMS, we use technology
to create intelligent apparel.

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This means you can wear
any of TURMS's apparel fearlessly.

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We have other technology as well.

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For instance,
our 30 Days No Wash Jeans

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Sharks, I envision
making this sustainable,

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innovative
and creative global brand.

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What did you say your name was?

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When I bought this product
and checked its quality,

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apart from innovation,
I saw immense potential in it too.

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I lived abroad for 15 years
before that.

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I quit
my well-paying corporate job in 2022

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and acquired TURMS.

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I spent ten years
in the Middle East.

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I was Strategic Director, Asia,
before that for Volvo.

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Could we test the apparel?

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00:08:04,400 --> 00:08:07,400
Sure. I have a stand ready for you
to conduct a test.

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- This is an ordinary shirt.
- Okay.

116
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This is a TURMS shirt.

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- Can I pour this?
- Sure.

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You'll send detergent companies
out of business!

119
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That's coffee on an ordinary shirt.

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Gosh!

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Oh, nice!

122
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Aman, try it horizontally once.

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- With what?
- You could try the juice.

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- Pour the liquid once again.
- Yes, try it now.

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Sure, go on.

126
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Wow!

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It was doing good business
before Covid came along.

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It had six co-founders.

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After the pandemic, they decided
they couldn't run it any longer.

130
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We had an option to...

131
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Rameswar was the main founder
of this company.

132
00:09:06,960 --> 00:09:08,920
Rameswar, Rohit
and four other co-founders.

133
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Can I ask you something?

134
00:09:10,160 --> 00:09:11,800
I've been following up for two years

135
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to liquidate my shares
in the company

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so that I could book losses.

137
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He had invested in TURMS.

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- I am aware of it.
- Oh, you are!

139
00:09:19,880 --> 00:09:21,800
- Yes.
- The condition is so bad

140
00:09:21,880 --> 00:09:23,640
that I can't even book losses
in the books

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00:09:23,760 --> 00:09:26,960
because no one is ready to buy out
the shares even in Rs. 2.

142
00:09:27,160 --> 00:09:28,960
I don't know
how much you bought it for.

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There's a lack of transparency.

144
00:09:37,280 --> 00:09:39,120
No, sir. I will answer your point.

145
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When I made the deal,
there was transparency.

146
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- Oh!
- That's the first thing.

147
00:09:47,600 --> 00:09:49,360
So, the earlier founders
swindled me.

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00:09:49,440 --> 00:09:52,280
No, sir. The pandemic was
a tough phase for a lot of people.

149
00:09:52,400 --> 00:09:55,080
I think the intention was not
to cheat anyone.

150
00:09:55,200 --> 00:09:57,160
They're still in the market
and are still responding.

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00:09:57,280 --> 00:09:58,560
The vendors were paid off.

152
00:09:58,640 --> 00:10:00,640
Our entire process
was neat and clean.

153
00:10:00,720 --> 00:10:01,640
I think it's fair.

154
00:10:01,960 --> 00:10:03,440
How much did you buy the brand for?

155
00:10:03,520 --> 00:10:05,920
- We settled at Rs. 15 crores.
- Whoa!

156
00:10:06,000 --> 00:10:08,200
- You invested Rs. 15 crores
of your own! - No, sir.

157
00:10:08,280 --> 00:10:10,440
The valuation was set
at Rs. 15 crores.

158
00:10:10,560 --> 00:10:11,800
How much did you pay?

159
00:10:23,640 --> 00:10:25,240
Basically, it's better to offer debt

160
00:10:25,320 --> 00:10:27,520
and offering equity to companies
is of no use is what you're saying.

161
00:10:28,240 --> 00:10:29,480
I don't understand.

162
00:10:34,080 --> 00:10:36,440
and the investor
holds preference shares.

163
00:10:36,520 --> 00:10:37,360
Yes.

164
00:11:10,120 --> 00:11:11,120
but the founder did?

165
00:11:11,320 --> 00:11:12,600
- Let me explain.
- The founder didn't.

166
00:11:12,680 --> 00:11:14,040
- He did!
- He got Rs. 1.5 crores.

167
00:11:14,160 --> 00:11:16,760
Did you give Rs. 1.5 crores
to the founder or the company?

168
00:11:16,840 --> 00:11:18,920
- We gave it to the company.
- The company, not the founder.

169
00:11:19,000 --> 00:11:19,840
Not the founder.

170
00:11:19,920 --> 00:11:22,280
What did the company do
with that Rs. 1.5 crores,

171
00:11:22,360 --> 00:11:23,640
because the company had shut down?

172
00:11:24,120 --> 00:11:25,960
- They're vendors...
- Dues.

173
00:11:26,040 --> 00:11:27,440
- They paid them off.
- Liabilities.

174
00:11:27,520 --> 00:11:28,320
They cleared off the liabilities.

175
00:11:38,360 --> 00:11:39,880
What's the scale
of the business now?

176
00:11:39,960 --> 00:11:42,440
We started the business again
in October last year.

177
00:11:42,520 --> 00:11:45,120
We did sales of Rs. 3 lakhs
in October.

178
00:12:02,480 --> 00:12:04,560
What is your projected profit
for the current year?

179
00:12:10,160 --> 00:12:12,200
What will this number be monthly
by March?

180
00:12:25,080 --> 00:12:28,640
Only from our website,
we will do Rs. 2 crore per month.

181
00:12:28,720 --> 00:12:30,920
How much will the profit be
as per your calculation?

182
00:12:31,000 --> 00:12:33,760
We will make Rs. 25 lakhs
on a revenue of Rs. 2 crore.

183
00:12:35,160 --> 00:12:39,240
The old company has seen
a huge transformation.

184
00:12:39,320 --> 00:12:42,120
Earlier, we only
promoted anti-stain.

185
00:12:42,200 --> 00:12:46,560
Today, instead of features,
we sell benefits.

186
00:12:46,800 --> 00:12:49,880
For example, these aren't the first
anti-odour socks ever.

187
00:12:50,360 --> 00:12:52,920
Our 7 Days No Smell Socks

188
00:12:53,000 --> 00:12:55,200
became so popular
at the time of their launch

189
00:12:55,280 --> 00:12:58,960
that one of
our highest-selling products today

190
00:12:59,080 --> 00:13:01,280
is the 7 Days No Smell Socks.

191
00:13:02,040 --> 00:13:05,640
When we'd talk about jeans,
we'd promote them as anti-stain.

192
00:13:05,720 --> 00:13:07,800
They're a combination
of four technologies.

193
00:13:07,960 --> 00:13:12,200
That's antifungal, antibacterial,
anti-odour and anti-stain.

194
00:13:12,280 --> 00:13:14,320
Now, we had to give
these four technologies a name

195
00:13:14,400 --> 00:13:15,600
which also had to be catchy.

196
00:13:15,640 --> 00:13:17,800
We named it 30 Days No Wash.

197
00:13:25,960 --> 00:13:29,400
What's the price difference
between yours and competitors?

198
00:13:29,480 --> 00:13:33,280
This entails less washing
and is more hassle-free.

199
00:13:45,840 --> 00:13:48,520
Our T-shirts are available
for Rs. 999.

200
00:13:48,720 --> 00:13:50,000
And the ones in the market?

201
00:13:58,880 --> 00:14:02,040
I make it a habit
to personally speak to those

202
00:14:02,120 --> 00:14:03,760
who have placed large orders.

203
00:14:05,080 --> 00:14:07,240
- Very good habit.
- "What made you buy this?"

204
00:14:07,320 --> 00:14:08,680
"What ad did you see?"

205
00:14:08,720 --> 00:14:11,240
I get to know where I should invest

206
00:14:11,320 --> 00:14:12,680
with insights
into the customers' mindset.

207
00:14:12,760 --> 00:14:14,840
I take immense pleasure in saying

208
00:14:14,920 --> 00:14:18,280
that our return and RTO combined
is a mere 10%.

209
00:14:18,400 --> 00:14:19,800
Not bad. That's good.

210
00:14:20,960 --> 00:14:24,040
I will suggest that
you touch and feel the T-shirts...

211
00:14:24,120 --> 00:14:26,840
You should've got us some.
People get gifts for us.

212
00:14:29,560 --> 00:14:30,560
Have you brought us bribes?

213
00:14:30,640 --> 00:14:32,880
- Yes. Absolutely, sir.
- Yes.

214
00:14:33,520 --> 00:14:34,600
This is for you.

215
00:14:34,840 --> 00:14:37,800
Earlier, this company
had too many designs.

216
00:14:37,920 --> 00:14:40,400
- Here. - The SKU range
had become too high

217
00:14:40,480 --> 00:14:41,480
whereas it wasn't needed.

218
00:14:41,560 --> 00:14:43,560
- 100%. You're 100% right.
- Right?

219
00:14:46,040 --> 00:14:48,680
Our expertise is cotton.

220
00:14:48,800 --> 00:14:52,040
When the cotton fabric is ready,

221
00:14:52,160 --> 00:14:54,640
it goes for washing
before it is stitched.

222
00:14:54,800 --> 00:14:58,320
There we use
hydrophobic nanotechnology...

223
00:14:58,480 --> 00:15:01,760
Tell us if it's in the cotton
or you're taking other measures.

224
00:15:01,840 --> 00:15:04,280
We give a coating
once the garment is ready.

225
00:15:04,360 --> 00:15:07,800
- Does the coat last for life
or 20 years? - No.

226
00:15:17,920 --> 00:15:19,200
it won't last that long.

227
00:15:19,360 --> 00:15:21,400
How long does it approximately last?

228
00:15:21,520 --> 00:15:25,000
A lot of customers have used it
for six to seven... A year.

229
00:15:25,120 --> 00:15:26,680
- It is...
- Seven years?

230
00:15:26,720 --> 00:15:28,240
- Or seven months? A year.
- One year.

231
00:15:28,360 --> 00:15:30,400
What technology is used
for anti-odour?

232
00:15:30,480 --> 00:15:33,600
The first technology is a solution

233
00:15:33,920 --> 00:15:35,360
and the second is red aloe vera.

234
00:15:35,440 --> 00:15:39,240
That's an additional introduction
after I acquired the company.

235
00:15:39,560 --> 00:15:41,520
Red aloe vera is a plant

236
00:15:41,640 --> 00:15:45,760
that is 22 times more efficient
than regular aloe vera.

237
00:15:46,480 --> 00:15:48,640
It costs Rs. 58,000 a kilogram

238
00:15:48,720 --> 00:15:50,120
- and is from Africa.
- Anti-odour...

239
00:15:50,200 --> 00:15:52,040
That's your anti-odour
and antifungal tech.

240
00:15:52,200 --> 00:15:54,400
You also need fabric softener.

241
00:15:54,480 --> 00:15:56,400
People use chemicals
whereas we use this.

242
00:15:56,480 --> 00:15:58,360
This is also a spray.

243
00:15:58,480 --> 00:15:59,960
- No.
- Used after making the garment.

244
00:16:00,040 --> 00:16:00,880
We infuse it.

245
00:16:01,000 --> 00:16:02,280
- As in?
- In the liquid during the wash.

246
00:16:02,360 --> 00:16:04,680
We add it to the liquid
during the washing process.

247
00:16:04,760 --> 00:16:06,800
You have not made
an original formula.

248
00:16:06,840 --> 00:16:08,800
You have an IP for blending...

249
00:16:08,960 --> 00:16:11,480
- Blending...
- Washing and processing.

250
00:16:17,320 --> 00:16:18,840
but when it comes to design,

251
00:16:18,920 --> 00:16:20,280
they're a little dull.

252
00:16:20,360 --> 00:16:22,760
Do you wish to improve that or not?

253
00:16:22,960 --> 00:16:25,680
Sir, dull is not the right word
but the...

254
00:16:25,760 --> 00:16:26,920
- Simple.
- I found them drab.

255
00:16:27,040 --> 00:16:28,640
They're simple and subtle.

256
00:16:28,720 --> 00:16:32,280
Even today, the age group
of 35 years and above

257
00:16:32,360 --> 00:16:34,280
switches to polo shirts
after a certain point,

258
00:16:34,320 --> 00:16:35,360
and even that is subtle.

259
00:16:36,760 --> 00:16:38,480
A famous cricketer

260
00:16:38,560 --> 00:16:42,200
is spotted wearing TURMS
22 times a month.

261
00:16:43,640 --> 00:16:45,800
It'd be great
if you could tell us his name.

262
00:16:46,000 --> 00:16:47,240
It's Mr. M S Dhoni, sir.

263
00:16:47,320 --> 00:16:48,480
- Oh, great!
- Oh.

264
00:16:48,600 --> 00:16:49,440
- Great.
- Mr. Dhoni.

265
00:16:49,600 --> 00:16:50,880
- M S Dhoni.
- Yes, sir.

266
00:16:50,960 --> 00:16:52,680
I wish to know one thing, Surender.

267
00:16:52,800 --> 00:16:54,880
This would make
for a great learning experience

268
00:16:55,000 --> 00:16:57,360
for any aspiring entrepreneur.

269
00:16:57,440 --> 00:16:59,040
What actions did you take

270
00:16:59,160 --> 00:17:02,160
in order to revive
this failing business?

271
00:17:02,280 --> 00:17:04,440
When the transformation
process began,

272
00:17:04,520 --> 00:17:07,240
we figured that if we wanted
to transform the business,

273
00:17:07,400 --> 00:17:09,520
we needed to get our basics on track

274
00:17:09,600 --> 00:17:12,560
and if we wanted to do a business,
it had to be a profitable one.

275
00:17:12,680 --> 00:17:16,240
So, we began by strengthening
our backend operations.

276
00:17:16,440 --> 00:17:20,320
Firstly, you don't need warehouses
in multiple cities.

277
00:17:20,480 --> 00:17:25,400
These days, if you give air charges
to a good courier company,

278
00:17:25,480 --> 00:17:27,000
the difference in your cost
will be Rs. 38.

279
00:17:27,080 --> 00:17:28,080
If you do that,

280
00:17:28,160 --> 00:17:30,400
your product gets delivered
on the second or third day,

281
00:17:37,720 --> 00:17:39,760
Then comes your packaging

282
00:17:39,840 --> 00:17:41,320
because these are all hidden costs.

283
00:17:41,400 --> 00:17:43,920
Suppose your packaging
is one kilogram.

284
00:17:44,000 --> 00:17:46,680
When that is put through
a Falcon machine,

285
00:17:46,760 --> 00:17:49,000
if even a corner of
your polythene pack is jutting out,

286
00:17:49,120 --> 00:17:50,720
the weight is marked as 1.5 kg.

287
00:17:51,480 --> 00:17:52,360
This is what we did.

288
00:17:52,480 --> 00:17:55,720
We ensured our box
weighed 0.93 kg.

289
00:17:56,040 --> 00:18:00,080
All the products we sell
fit into that box

290
00:18:00,160 --> 00:18:02,760
and we pay the rates
for below 1 kg.

291
00:18:08,880 --> 00:18:10,680
Thirdly, your team members.

292
00:18:10,760 --> 00:18:14,080
Our team members,
full-time and on-roll,

293
00:18:14,160 --> 00:18:15,800
had reached a figure of 50 to 60.

294
00:18:15,880 --> 00:18:18,480
Today, the total size of our team
is 9 people.

295
00:18:25,920 --> 00:18:27,200
- No...
- Yes!

296
00:18:27,280 --> 00:18:29,600
- You turned it around.
- We were expecting someone else.

297
00:18:30,120 --> 00:18:32,240
This is the good old
Bania intellect.

298
00:18:32,400 --> 00:18:34,000
By the way,
I am from Rajasthan, sir.

299
00:18:34,080 --> 00:18:35,200
Great. I salute you.

300
00:18:45,240 --> 00:18:48,320
- First, execution is
extremely important. - Very, sir.

301
00:18:48,520 --> 00:18:50,760
The idea is important too,
but if execution is impeccable,

302
00:18:50,840 --> 00:18:51,920
the idea is immaterial.

303
00:18:52,000 --> 00:18:52,960
Here's the second thing.

304
00:18:53,080 --> 00:18:55,920
Having good investors on your
cap table is extremely important.

305
00:18:57,320 --> 00:18:58,800
Good, okay?

306
00:18:59,400 --> 00:19:01,520
My offer to you is Rs. 1.2 crores,

307
00:19:01,600 --> 00:19:03,840
as you had asked, at 4% equity.

308
00:19:04,160 --> 00:19:05,960
- Wow, rich offer.
- Very nice offer.

309
00:19:07,880 --> 00:19:09,520
Plus royalty at 5%.

310
00:19:09,680 --> 00:19:10,640
Oh!

311
00:19:14,000 --> 00:19:15,840
- Were you...
- 5% of what?

312
00:19:15,920 --> 00:19:17,440
- Net sales.
- Is this an afterthought?

313
00:19:17,600 --> 00:19:19,080
- Was it part of the original offer?
- I've written it.

314
00:19:19,160 --> 00:19:20,360
Look, plus royalty.

315
00:19:20,440 --> 00:19:22,360
Do you want to see?
Come and see.

316
00:19:34,080 --> 00:19:36,680
Until the review goes up to
4.5 stars, something is wrong.

317
00:19:36,800 --> 00:19:40,400
90% of the complaints were
about the 20 washes claim.

318
00:19:40,520 --> 00:19:42,520
We would claim 20 washes,
it'd last only for 10 washes.

319
00:19:42,560 --> 00:19:45,760
You're working on
a certain detergent.

320
00:19:45,840 --> 00:19:49,360
But Indian consumers
will use different detergents.

321
00:19:49,440 --> 00:19:52,760
The 20 washes claim
doesn't hold up in this brand.

322
00:19:53,000 --> 00:19:55,640
Please do some R&D
to make it last longer.

323
00:19:55,720 --> 00:19:56,920
Only then will it grow.

324
00:19:57,040 --> 00:20:00,800
And for that reason, I'm out. Best
of luck, it was nice meeting you.

325
00:20:01,200 --> 00:20:03,200
- And you have an offer too.
- Thank you.

326
00:20:03,760 --> 00:20:06,040
Okay, Mr. Surender,
let me make you an offer.

327
00:20:06,480 --> 00:20:08,200
You deserve one, right?

328
00:20:09,680 --> 00:20:12,920
I want to make an
investment, but not just for now,

329
00:20:13,000 --> 00:20:14,640
I think that if it does well,

330
00:20:14,720 --> 00:20:17,280
then I can put more
money in future too.

331
00:20:17,920 --> 00:20:21,480
My offer is Rs. 1.2 crores for 4%.

332
00:20:21,600 --> 00:20:24,160
I think you should save
a bit of the margins,

333
00:20:24,200 --> 00:20:26,240
so I'll take 2% royalty.

334
00:20:38,560 --> 00:20:39,880
going to understand
your business.

335
00:20:39,920 --> 00:20:40,960
- Right.
- I'm very fast.

336
00:20:41,040 --> 00:20:43,160
I just wanted to ask
what your marketing

337
00:20:43,200 --> 00:20:45,200
cost last year out
of the Rs. 60 lakhs?

338
00:20:45,280 --> 00:20:48,040
Our total loss last
year was Rs. 1.2 crores.

339
00:20:50,680 --> 00:20:51,680
Mainly in marketing.

340
00:20:51,720 --> 00:20:53,800
How much money
you blew on marketing?

341
00:20:53,880 --> 00:20:55,920
- Well...
- Blew!

342
00:20:56,960 --> 00:20:58,800
No, sir, that's the
right word because

343
00:20:58,920 --> 00:21:01,080
it pains me a lot but...

344
00:21:01,160 --> 00:21:03,400
So, how much did
you spend on marketing?

345
00:21:03,440 --> 00:21:04,320
Rs. 40 lakhs.

346
00:21:10,400 --> 00:21:12,440
Mr. Surender, I'll
also make you an offer.

347
00:21:12,440 --> 00:21:13,240
Thank you, sir.

348
00:21:13,360 --> 00:21:15,240
I'll get rid of the royalty.

349
00:21:24,560 --> 00:21:25,560
Very rich offer.

350
00:21:25,600 --> 00:21:29,080
I was also making an offer
without any royalty, but

351
00:21:29,160 --> 00:21:31,960
Rs. 20 crores was the
valuation that I had in mind.

352
00:21:32,040 --> 00:21:34,280
So, I think it's a very
good offer for you.

353
00:21:34,360 --> 00:21:37,840
I'll not get into this fight today.

354
00:21:37,960 --> 00:21:40,440
But I just want to say
that apart from being

355
00:21:40,480 --> 00:21:42,800
an amazing executioner
and you're also very brave,

356
00:21:42,920 --> 00:21:45,280
despite knowing your
history with Peyush,

357
00:21:45,360 --> 00:21:47,040
you still came to Shark Tank.

358
00:21:47,120 --> 00:21:49,240
It's like spilling blood
in front of a shark.

359
00:21:49,320 --> 00:21:50,800
No, I wanted to meet him.

360
00:21:50,880 --> 00:21:54,360
And you addressed it
openly with such transparency,

361
00:21:54,440 --> 00:21:56,760
Like a turnaround,
you did a TURMS around.

362
00:21:56,840 --> 00:21:59,120
So, great job there.

363
00:21:59,200 --> 00:22:00,960
And I'd have offered,

364
00:22:01,080 --> 00:22:03,520
in fact, I had prepared one
but this is a very good offer.

365
00:22:03,600 --> 00:22:05,520
I don't think I'll be able to
match it so for now I'm out.

366
00:22:07,040 --> 00:22:09,520
What do you want? You
don't want to pay a royalty?

367
00:22:09,600 --> 00:22:10,720
I don't want to pay a royalty.

368
00:22:10,760 --> 00:22:12,560
I'll reduce the royalty to 1%.

369
00:22:12,720 --> 00:22:15,160
But it's difficult for me to
make the deal without that.

370
00:22:15,240 --> 00:22:18,080
If that's not okay with
you, then I'd like to be out.

371
00:22:19,440 --> 00:22:20,240
Okay.

372
00:22:20,320 --> 00:22:21,960
So, you don't want
to pay any royalty?

373
00:22:22,080 --> 00:22:24,120
Royalty was not in my mind.

374
00:22:24,200 --> 00:22:25,240
Okay, then I'm out.

375
00:22:26,560 --> 00:22:28,640
Okay, sir, you have just
one offer but it's close

376
00:22:28,640 --> 00:22:30,520
to what you wanted.
What are you going to do?

377
00:22:33,440 --> 00:22:36,760
I think, let's make the deal.

378
00:22:44,160 --> 00:22:45,360
Congratulations.

379
00:22:45,440 --> 00:22:47,240
- Good to meet you.
- Thank you so much.

380
00:22:51,800 --> 00:22:52,680
Thank you so much.

381
00:22:52,800 --> 00:22:55,760
No problem. Take care.
Execute it well.

382
00:22:56,360 --> 00:22:57,720
- Thank you so much.
- Good job with the deal.

383
00:22:57,760 --> 00:22:58,760
- Amazing!
- I'm so glad.

384
00:22:58,880 --> 00:23:01,000
Forget shaking
hands, give me a hug.

385
00:23:01,040 --> 00:23:01,760
Sir!

386
00:23:01,920 --> 00:23:03,640
- Thank you.
- No problem.

387
00:23:04,160 --> 00:23:06,200
- You taught us a lot today.
- Thank you so much.

388
00:23:06,280 --> 00:23:07,360
Thank you so much.

389
00:23:07,560 --> 00:23:08,760
[music playing]

390
00:24:24,000 --> 00:24:27,200
[music playing]

391
00:24:47,840 --> 00:24:50,000
So excited to see you guys.

392
00:24:50,800 --> 00:24:53,560
So, Sharks, who is
the king of the brand?

393
00:24:53,640 --> 00:24:55,520
Of course, the customer.

394
00:24:55,680 --> 00:24:59,120
If there's an industry which truly

395
00:24:59,280 --> 00:25:02,600
treats their customers
like a king or a queen,

396
00:25:02,760 --> 00:25:04,520
then it's the salon industry.

397
00:25:05,760 --> 00:25:08,000
Imagine getting to the salon

398
00:25:08,080 --> 00:25:10,480
after a tiring day at work

399
00:25:10,680 --> 00:25:12,600
for a pedicure or facial,

400
00:25:12,720 --> 00:25:17,000
and then during the treatment, you
are given products in small bowls,

401
00:25:17,800 --> 00:25:20,800
sometimes, more products
are used, sometimes less,

402
00:25:20,880 --> 00:25:24,080
sometimes you get a longer
massage, sometimes lesser.

403
00:25:25,200 --> 00:25:28,160
There's not much standardization.

404
00:25:28,240 --> 00:25:30,080
Some are so tired of it that they

405
00:25:30,160 --> 00:25:33,680
prefer to buy their own products
and give it to the parlour lady.

406
00:25:34,400 --> 00:25:36,480
So, to give the customers the

407
00:25:36,480 --> 00:25:39,280
pampering befitting
a king or a queen,

408
00:25:39,640 --> 00:25:41,240
we have started Mintree.

409
00:25:59,320 --> 00:26:02,760
Most of our products are
certified organic and vegan.

410
00:26:02,840 --> 00:26:05,360
And they don't have
any harsh chemicals.

411
00:26:05,480 --> 00:26:09,280
We're currently
present in 3000 salons.

412
00:26:09,480 --> 00:26:12,520
But because all the salons
have admired our products,

413
00:26:26,600 --> 00:26:29,120
to provide all of India a pampering
that befits a king or queen.

414
00:26:29,200 --> 00:26:30,040
Well done!

415
00:26:30,120 --> 00:26:32,080
Shall I quickly show
you the products?

416
00:26:32,080 --> 00:26:33,080
Okay.

417
00:26:38,280 --> 00:26:41,080
[music playing]

418
00:26:43,960 --> 00:26:46,480
- You can take both.
- Can I? Thanks. - Yes.

419
00:26:48,280 --> 00:26:50,920
Your packaging is very good-looking,
by the way. I love it.

420
00:26:51,040 --> 00:26:53,600
The packaging has a premium feel.

421
00:26:53,680 --> 00:26:55,760
Your logo is also
very premium looking.

422
00:26:55,840 --> 00:26:57,000
Yes, let her go there,
then you can talk.

423
00:26:57,040 --> 00:26:59,160
- Forest essentials.
- Please take a breath.

424
00:26:59,240 --> 00:27:01,160
Let her go there, then we'll talk.

425
00:27:08,640 --> 00:27:09,840
The box that Aman has

426
00:27:09,920 --> 00:27:11,960
is our top-seller.

427
00:27:13,360 --> 00:27:16,760
This is our one-time-use
pedicure kit.

428
00:27:16,920 --> 00:27:19,920
It has a scrub, mask,
massage candle.

429
00:27:20,000 --> 00:27:21,600
It has a bath bomb,

430
00:27:21,680 --> 00:27:24,920
a detox tea that you
can drink during service.

431
00:27:25,000 --> 00:27:27,440
A detox food package
that you can take home.

432
00:27:27,560 --> 00:27:31,080
This standardizes the
customer's experience.

433
00:27:31,200 --> 00:27:34,440
It's always hygienic and takes
the pampering to the next level.

434
00:27:34,520 --> 00:27:37,400
So similarly, our
brand has another value

435
00:27:37,480 --> 00:27:40,760
which is that we never let our
customers leave empty-handed.

436
00:27:41,880 --> 00:27:43,000
When we add this bath bomb

437
00:27:43,040 --> 00:27:45,760
to water, then it starts fizzing.

438
00:27:46,200 --> 00:27:47,960
[music playing]

439
00:27:48,040 --> 00:27:50,800
And eventually, when you open it,

440
00:27:51,600 --> 00:27:54,080
then you'll find
some jewellery in it.

441
00:27:54,160 --> 00:27:56,920
[music playing]

442
00:27:57,040 --> 00:27:59,080
We gift this jewellery
to the customers.

443
00:28:00,280 --> 00:28:02,720
There's another product
which is very close to my heart.

444
00:28:03,040 --> 00:28:04,880
And that product is a bikini mask.

445
00:28:04,960 --> 00:28:08,640
So, many times when women
get a waxing or laser,

446
00:28:08,720 --> 00:28:10,360
it pains a lot.

447
00:28:10,480 --> 00:28:12,640
And the salons don't
have a solution for that pain.

448
00:28:12,720 --> 00:28:16,640
So, this mask provides relief
from the pain and redness.

449
00:28:26,480 --> 00:28:27,480
Tell me one thing.

450
00:28:27,600 --> 00:28:29,560
- The packaging is so premium.
- Yes.

451
00:28:29,680 --> 00:28:32,240
What's the value if
it's for a one-time use?

452
00:28:32,360 --> 00:28:33,920
So, basically, we
moved away from

453
00:28:33,920 --> 00:28:35,840
sachets and used this
premium box because

454
00:28:35,920 --> 00:28:38,040
we, obviously, charge
a premium for it.

455
00:28:38,120 --> 00:28:39,400
And they can show
the differentiation.

456
00:28:43,760 --> 00:28:46,400
They're told that this box is
being specially used for you.

457
00:28:48,760 --> 00:28:51,640
What is the premium that
the salon is able to charge?

458
00:28:52,360 --> 00:28:55,640
A good amount. Like, if a
normal pedicure is for Rs. 700,

459
00:28:55,720 --> 00:28:58,000
our pedicure is for
Rs. 1200-Rs. 1500.

460
00:28:58,080 --> 00:28:59,960
Is it written in the salon
as Mintree pedicure?

461
00:28:59,960 --> 00:29:00,600
Yes.

462
00:29:00,680 --> 00:29:02,200
Out of the 3000
salons, how many of

463
00:29:02,200 --> 00:29:03,800
them have Mintree
pedicure mentioned?

464
00:29:04,760 --> 00:29:07,000
There are only 300 salons
that have a menu card

465
00:29:07,120 --> 00:29:08,560
because our A salons are only 300.

466
00:29:08,640 --> 00:29:11,920
The B salons don't have a menu card,

467
00:29:12,000 --> 00:29:13,280
they call it spa pedicure.

468
00:29:13,360 --> 00:29:16,080
Spa pedicure is like their
high-category pedicure.

469
00:29:17,480 --> 00:29:20,760
What are the sales of your single
largest salon? Can you tell us that?

470
00:29:20,840 --> 00:29:23,120
From Rs. 75,000 to
Rs. 1 lakh a month.

471
00:29:23,200 --> 00:29:24,560
And is it a chain?

472
00:29:24,640 --> 00:29:25,640
Enrich salon.

473
00:29:25,760 --> 00:29:27,520
Enrich is a big
chain, so isn't it less?

474
00:29:27,600 --> 00:29:28,800
They're only using the mask.

475
00:29:28,880 --> 00:29:31,120
They have started
private labelling these days

476
00:29:31,240 --> 00:29:33,640
and they're manufacturing their
own products under their brand name.

477
00:29:33,680 --> 00:29:36,480
Before that, they used
to do Mintree pedicures.

478
00:29:37,560 --> 00:29:39,080
And we'd do Rs.
1 crore of business

479
00:29:39,080 --> 00:29:40,680
yearly from them
just from pedicures.

480
00:29:44,240 --> 00:29:45,400
That's your biggest problem.

481
00:29:45,520 --> 00:29:47,040
Today and in the future.

482
00:29:47,960 --> 00:29:49,120
But I think that

483
00:29:49,200 --> 00:29:51,120
even after excluding them,
there's such a big market that...

484
00:29:51,160 --> 00:29:52,720
The 300 A salons that
you mentioned, how

485
00:29:52,760 --> 00:29:54,400
many such salons are
there in the country?

486
00:29:54,440 --> 00:29:55,600
Around 1500 to 2000.

487
00:29:55,680 --> 00:29:58,280
How many B type
salons in the country?

488
00:29:58,600 --> 00:30:00,680
About 20,000 to 25,000.

489
00:30:26,720 --> 00:30:28,120
What's the revenue now?

490
00:30:28,200 --> 00:30:30,840
We started this in 2019.

491
00:31:10,320 --> 00:31:11,440
I want to tell you that

492
00:31:11,520 --> 00:31:13,640
I had a little corporate
experience before this.

493
00:31:13,720 --> 00:31:16,080
I'd get a salary every month so

494
00:31:16,200 --> 00:31:18,000
when I joined the business,
I was very clear that

495
00:31:18,040 --> 00:31:20,520
if I don't get a salary in my
account, then I won't work.

496
00:31:20,600 --> 00:31:23,080
So apart from this
profit, every year

497
00:31:23,160 --> 00:31:25,000
I have drawn a
salary of Rs. 30 lakhs.

498
00:31:25,080 --> 00:31:26,720
- Well done.
- Yes.

499
00:31:28,040 --> 00:31:29,680
I want to know another number.

500
00:31:29,800 --> 00:31:31,760
What's the revenue
from the salons?

501
00:31:31,840 --> 00:31:34,800
I'll give you a projection
that will answer your question.

502
00:31:35,080 --> 00:31:37,040
This year, we have planned that

503
00:31:37,160 --> 00:31:38,880
the turnover from the salon

504
00:31:38,960 --> 00:31:41,720
should close at Rs. 17.5 crores.

505
00:32:26,080 --> 00:32:29,000
Your initial business
must be salon-dependent.

506
00:32:29,000 --> 00:32:30,000
Yes.

507
00:32:30,080 --> 00:32:32,680
Then you'd have to convert
them to be your customer.

508
00:32:32,800 --> 00:32:34,120
Then it becomes customer-dependent.

509
00:32:34,160 --> 00:32:36,880
So, Aman, if you give
such a big and fancy kit

510
00:32:36,960 --> 00:32:39,320
to the customer, which
includes a jewellery,

511
00:32:39,440 --> 00:32:39,920
a pencil...

512
00:32:39,920 --> 00:32:41,400
What difference
does jewellery make?

513
00:32:41,520 --> 00:32:44,760
Even Kinder Joy has a toy in it,
which kids get bored of these days.

514
00:32:45,480 --> 00:32:48,200
The magic is in the products because
it must be giving them results.

515
00:32:48,280 --> 00:32:49,800
Along with it, if
they get something

516
00:32:49,800 --> 00:32:51,360
extra, they're not
going to refuse it.

517
00:32:51,440 --> 00:32:53,280
But they're paying
a higher price for it.

518
00:32:53,640 --> 00:32:55,240
And eventually if
the packaging is good

519
00:32:55,280 --> 00:32:56,720
and your experience
is good, because

520
00:32:56,800 --> 00:32:58,200
those who are getting
a pedicure done...

521
00:32:58,280 --> 00:32:59,080
I have a little doubt about this.

522
00:32:59,160 --> 00:33:00,200
But you've answered
all the questions correctly.

523
00:33:00,240 --> 00:33:00,920
This is very gimmicky.

524
00:33:01,000 --> 00:33:02,400
No, I don't think this is gimmicky.

525
00:33:02,480 --> 00:33:05,080
I'll get your pedicure,
please give it to me.

526
00:33:05,200 --> 00:33:06,560
Okay, Peyush, you can take it.

527
00:33:14,400 --> 00:33:17,640
Why will someone pay Rs.
1200 for such a body lotion?

528
00:33:18,000 --> 00:33:21,000
If I buy a lotion from
the market of this size...

529
00:33:21,000 --> 00:33:22,000
Yes.

530
00:33:22,080 --> 00:33:24,280
...which is natural.

531
00:33:24,360 --> 00:33:26,560
How much will it cost?
Rs. 200 to Rs. 300?

532
00:33:26,640 --> 00:33:28,240
Rs. 1200 is very expensive.

533
00:33:28,880 --> 00:33:30,840
The D2C offers going on these days,

534
00:33:30,920 --> 00:33:34,520
if we keep the MRP modest,
then people will drive you crazy.

535
00:33:34,600 --> 00:33:37,600
So you'll discount it, then
what will be its effective price?

536
00:33:37,680 --> 00:33:40,760
- Around Rs. 750.
- Rs. 750, but still premium.

537
00:33:41,720 --> 00:33:43,520
Kanikka, the product
worth Rs. 1200

538
00:33:43,560 --> 00:33:45,480
that you will sell
online for Rs. 700,

539
00:33:45,560 --> 00:33:47,280
your salons will dump you.

540
00:33:47,600 --> 00:33:49,040
You'll put an end to their earnings.

541
00:33:49,080 --> 00:33:50,520
L'Oréal sells D2C.

542
00:33:50,640 --> 00:33:52,200
No, that's a different brand.

543
00:33:52,280 --> 00:33:54,480
L'Oréal Professionnel
is only available in salons.

544
00:33:54,480 --> 00:33:55,480
Yes.

545
00:33:56,120 --> 00:33:58,960
Kanikka, I like you
as an entrepreneur.

546
00:33:59,040 --> 00:34:01,160
But unfortunately, I'm out for now.

547
00:34:02,200 --> 00:34:04,240
Because your business
right now is salon-centric.

548
00:34:04,240 --> 00:34:04,920
Yes.

549
00:34:05,000 --> 00:34:07,880
And you haven't explored D2C yet.

550
00:34:09,360 --> 00:34:11,480
So, you haven't
reached the stage where

551
00:34:11,520 --> 00:34:13,360
you can be valued
at Rs. 90 crores.

552
00:34:13,440 --> 00:34:14,680
And I won't be able to
give you Rs. 90 lakhs.

553
00:34:14,720 --> 00:34:16,200
So unfortunately, I'm out for now.

554
00:34:17,400 --> 00:34:18,280
Thank you, Aman.

555
00:34:18,400 --> 00:34:19,680
But I just want to tell you that

556
00:34:19,720 --> 00:34:21,600
I have worked 8-9 years
in the corporate sector,

557
00:34:21,680 --> 00:34:23,600
I have an understanding
of the retail business.

558
00:34:23,680 --> 00:34:26,200
I wanted to start from
B2B because I knew that

559
00:34:26,320 --> 00:34:29,280
if I do it right, I'll be able to
make a profit from day one.

560
00:34:29,360 --> 00:34:31,680
You wanted a salary
in your bank account.

561
00:34:31,760 --> 00:34:33,040
A hundred percent.

562
00:34:34,880 --> 00:34:37,640
Will you tell us about your
background and your family?

563
00:34:37,720 --> 00:34:39,840
My dad is an income tax
lawyer and chartered accountant.

564
00:34:39,880 --> 00:34:40,560
Oh my gosh!

565
00:34:40,680 --> 00:34:42,760
I did my graduation from Nagpur.

566
00:34:42,880 --> 00:34:43,920
What did you graduate in?

567
00:34:44,040 --> 00:34:46,080
BCA. Bachelor of
Computer Applications

568
00:34:46,080 --> 00:34:48,040
and a fashion technology diploma
simultaneously.

569
00:34:48,160 --> 00:34:49,680
Then I did an MBA from S.P. Jain.

570
00:34:50,600 --> 00:34:54,320
Then I went to London to do a
master's in design management.

571
00:34:54,440 --> 00:34:56,760
And then I worked
in LVMH after that.

572
00:35:00,400 --> 00:35:02,040
Then I joined L'Oréal.

573
00:35:02,120 --> 00:35:05,120
Then for 3 years, I worked as
a product manager in L'Oréal.

574
00:35:05,200 --> 00:35:07,080
Then I joined Reliance Brands.

575
00:35:07,200 --> 00:35:08,960
Over there, I launched Hunkemöller.

576
00:35:09,040 --> 00:35:11,720
By then, it was my calling
that I had to start on my own.

577
00:35:11,800 --> 00:35:13,080
Because I had worked for many years.

578
00:35:13,080 --> 00:35:15,560
What was your main motivation
for becoming an entrepreneur?

579
00:35:16,520 --> 00:35:19,800
I hadn't lived with my parents much
because I was always living away,

580
00:35:19,880 --> 00:35:22,480
so they wanted me to move
to Nagpur and live with them.

581
00:35:22,560 --> 00:35:25,960
And they were tempting me with
a business so that I come back.

582
00:35:26,080 --> 00:35:28,120
How much money did your
parents invest in the business?

583
00:35:28,160 --> 00:35:29,000
Rs. 3 crores.

584
00:35:29,080 --> 00:35:30,200
Rs. 3 crores is the capital?

585
00:35:30,240 --> 00:35:31,240
- Wow!
- Wow!

586
00:35:32,080 --> 00:35:33,320
I built a manufacturing unit.

587
00:35:33,400 --> 00:35:34,240
What's...

588
00:35:34,280 --> 00:35:36,120
I want to know about the manufacturin
unit. - What's their equity?

589
00:35:43,840 --> 00:35:45,640
Kanikka, you're very nice.

590
00:35:45,760 --> 00:35:46,960
You are a good entrepreneur.

591
00:35:47,040 --> 00:35:48,880
We'll close at this.
This is what we'll pitch.

592
00:35:48,880 --> 00:35:49,480
Yes.

593
00:35:49,560 --> 00:35:51,360
But the challenge is that

594
00:35:51,440 --> 00:35:54,200
even if you reach
upto 30,000 salons,

595
00:35:54,280 --> 00:35:55,600
which is impossible.

596
00:35:56,640 --> 00:35:58,560
Let's say you reach
10,000 to 15,000,

597
00:35:58,640 --> 00:35:59,520
even then your business will be

598
00:35:59,560 --> 00:36:01,000
worth Rs. 40 crores
to Rs. 50 crores.

599
00:36:05,520 --> 00:36:07,400
I think you've already
understood that.

600
00:36:07,520 --> 00:36:11,360
That's why you want to start
your own brand and enter into D2C.

601
00:36:12,520 --> 00:36:14,240
So, I was thinking that

602
00:36:14,360 --> 00:36:18,320
I can take a bet on your capability

603
00:36:18,400 --> 00:36:20,240
to build a potential D2C brand.

604
00:36:25,280 --> 00:36:27,400
But I can't give you that valuation

605
00:36:27,480 --> 00:36:30,040
for your current business.

606
00:36:31,000 --> 00:36:32,640
So, I'll make you an offer.

607
00:36:35,040 --> 00:36:39,840
I'll offer you Rs. 90 lakhs
for 3 per cent of your business.

608
00:36:48,520 --> 00:36:50,920
Along with it, I'd like
you to give me a royalty.

609
00:36:50,960 --> 00:36:52,760
You give me 2 per cent of your sales

610
00:36:52,840 --> 00:36:54,360
until I make 1.5x...

611
00:37:07,320 --> 00:37:09,440
can build a Rs. 100 crore brand.

612
00:37:09,560 --> 00:37:11,000
So, Rs. 100 crores is a great

613
00:37:11,000 --> 00:37:13,000
aspiration in building
a premium brand.

614
00:37:13,080 --> 00:37:17,000
You don't need to get
distracted by D2C today.

615
00:37:17,200 --> 00:37:19,080
My offer is exactly

616
00:37:19,160 --> 00:37:20,880
the same as Anupam's.

617
00:37:20,960 --> 00:37:23,080
Which is, Rs. 90
lakhs for 3 per cent and 1.5x...

618
00:37:23,120 --> 00:37:24,320
Then make it the same.

619
00:37:36,080 --> 00:37:37,920
Azhar and I want to
make you a joint offer.

620
00:37:38,000 --> 00:37:44,800
3 per cent equity and we'll
also want a royalty.

621
00:37:45,080 --> 00:37:48,480
Instead of 2 per cent of your sales,

622
00:37:48,600 --> 00:37:50,600
we're okay with 1 per cent
of your sales

623
00:38:00,880 --> 00:38:03,440
I want to put every penny
back into the business

624
00:38:03,520 --> 00:38:04,760
because I want to do something new.

625
00:38:04,800 --> 00:38:07,280
If I want to do D2C
then I'll need more funds.

626
00:38:07,360 --> 00:38:09,040
So royalty is difficult for me.

627
00:38:09,320 --> 00:38:11,000
I'll make it a bit easier for you.

628
00:38:11,080 --> 00:38:13,000
Vineeta and I will combine our deal.

629
00:38:13,200 --> 00:38:14,600
Then you have only two offers.

630
00:38:21,760 --> 00:38:22,600
And zero royalty?

631
00:38:22,680 --> 00:38:24,440
Because it's really
difficult to do that.

632
00:38:34,120 --> 00:38:35,480
which is final.

633
00:38:35,560 --> 00:38:38,880
But after that, no
negotiation possible at all.

634
00:38:39,240 --> 00:38:41,440
Rs. 90 lakhs, 2 per cent,
no royalty.

635
00:38:50,840 --> 00:38:52,800
Me and Azhar will match your offer.

636
00:39:08,200 --> 00:39:10,400
- She'll agree for 2 per cent.
- She'll agree for 1.5 per cent.

637
00:39:10,480 --> 00:39:11,920
- He offered 1.5 per cent.
- Yes, 1.5 per cent.

638
00:39:12,000 --> 00:39:13,160
1.5 per cent is a better deal.

639
00:39:13,320 --> 00:39:14,040
She will take it.

640
00:39:25,320 --> 00:39:26,560
Now it's 1.5 versus 2.

641
00:39:26,640 --> 00:39:27,880
I'd be happier if we don't get it.

642
00:39:27,920 --> 00:39:29,520
You'll be happier
if we don't get?

643
00:39:29,520 --> 00:39:31,440
I just hope she comes
back with 90 for 1.

644
00:39:32,480 --> 00:39:35,120
[music playing]

645
00:39:36,840 --> 00:39:39,560
Okay, Kanikka. What did he say?

646
00:39:45,960 --> 00:39:49,280
So, Azhar, Peyush, I'd
love to accept your offer.

647
00:39:56,880 --> 00:39:57,880
Congratulations.

648
00:40:00,400 --> 00:40:01,920
[camera clicks]

649
00:41:57,560 --> 00:41:59,200
[theme music playing]

650
00:42:26,920 --> 00:42:28,240
[music fades]

651
00:42:28,440 --> 00:42:29,440
Hello, Sharks.

652
00:42:29,920 --> 00:42:31,960
What can one really do
in two minutes?

653
00:42:32,240 --> 00:42:34,320
Neither do instant noodles
get ready in two minutes

654
00:42:34,760 --> 00:42:36,800
nor does one's wife.

655
00:42:37,480 --> 00:42:39,760
However, there is
something exceptional that we can do

656
00:42:39,840 --> 00:42:43,320
in 80 seconds and under two minutes.

657
00:42:43,600 --> 00:42:46,120
We present our machine 80 WASH

658
00:42:46,240 --> 00:42:48,400
which washes clothes in 80 seconds

659
00:42:55,960 --> 00:42:56,960
I am Varinder.

660
00:43:03,840 --> 00:43:06,200
80 WASH is a new-generation
washing machine.

661
00:43:06,280 --> 00:43:08,440
Normal washing machines
are front load.

662
00:43:08,560 --> 00:43:12,240
They consume around 15 to 20 litres
of water per cycle.

663
00:43:12,320 --> 00:43:15,080
80 WASH, on the other hand,
does that in 80 seconds.

664
00:43:15,520 --> 00:43:17,320
A normal washing machine

665
00:43:17,400 --> 00:43:20,600
runs for about 60 to 70 minutes
per cycle.

666
00:43:20,680 --> 00:43:22,680
80 WASH runs for 80 seconds

667
00:43:34,000 --> 00:43:36,160
where the volume of laundry
is extremely high.

668
00:43:36,240 --> 00:43:38,480
Let's take a hospital for instance.

669
00:43:38,720 --> 00:43:40,920
It caters to thousands
of patients daily.

670
00:43:41,480 --> 00:43:46,160
If we were to change bedsheets
and pillow covers for every patient,

671
00:43:46,280 --> 00:43:48,120
imagine how much water, resources,

672
00:43:48,200 --> 00:43:51,040
electricity, human manpower
and time would be consumed.

673
00:43:59,080 --> 00:44:02,760
to make doing laundry economical
and environmentally friendly.

674
00:44:03,360 --> 00:44:05,320
Sharks, our ask

675
00:44:14,320 --> 00:44:16,640
- Thank you.
- Before we move on, give us a demo

676
00:44:16,760 --> 00:44:19,280
because I want to see
how you wash clothes without water.

677
00:44:19,360 --> 00:44:20,920
I want to smell the clothes.

678
00:44:21,080 --> 00:44:25,520
I'd like to call upon our friend
Bhavya Verma to give a demo.

679
00:44:25,640 --> 00:44:27,440
Why? Why can't you give the demo?

680
00:44:27,520 --> 00:44:29,080
We could also do it, but he...

681
00:44:29,200 --> 00:44:30,960
- He's an expert.
- Yes, he is.

682
00:44:31,080 --> 00:44:32,280
An expert at what?

683
00:44:32,400 --> 00:44:33,800
- That's the machine.
- Right.

684
00:44:33,880 --> 00:44:35,840
- It is usually in industries.
- I see.

685
00:44:35,920 --> 00:44:39,080
The industrial personnel
operate it after being trained.

686
00:44:39,160 --> 00:44:41,200
This isn't for residential purposes
but only for industrial purposes.

687
00:44:41,280 --> 00:44:43,680
The demo of the model
we're about to show you

688
00:44:43,760 --> 00:44:45,040
- is the industrial model.
- Got it.

689
00:44:45,320 --> 00:44:47,080
Hello, Sharks. My name is Bhavya.

690
00:44:47,200 --> 00:44:51,280
I will stain a towel with coffee
and wash it in the 80 WASH.

691
00:44:52,360 --> 00:44:54,320
Can I pour my coffee on it?

692
00:44:54,640 --> 00:44:56,240
- Yes, it will be practical.
- Yes.

693
00:44:56,320 --> 00:44:59,680
Sometimes, it doesn't seem
like a genuine stain.

694
00:45:00,000 --> 00:45:02,040
What if your coffee
isn't genuine either?

695
00:45:04,800 --> 00:45:06,600
She poured all the coffee!

696
00:45:09,040 --> 00:45:10,280
Can 80 WASH clean it?

697
00:45:10,360 --> 00:45:11,520
We will try.

698
00:45:11,640 --> 00:45:13,680
You look nervous to me.

699
00:45:14,360 --> 00:45:15,480
[music playing]

700
00:45:19,520 --> 00:45:21,000
I will flip this switch downwards

701
00:45:21,080 --> 00:45:22,880
and allow the water
to fill in the tank.

702
00:45:22,960 --> 00:45:24,160
You claimed this was waterless.

703
00:45:24,280 --> 00:45:26,200
No, it consumes
half a glass of water.

704
00:45:37,760 --> 00:45:40,680
that it removes stains
from the clothes,

705
00:45:40,800 --> 00:45:43,000
kills bacteria and germs

706
00:45:43,120 --> 00:45:45,600
- and also eliminates odour.
- Nice.

707
00:45:45,720 --> 00:45:49,080
Let me tell you that
the ISP is a patented technology

708
00:45:49,160 --> 00:45:50,600
which we've patented.

709
00:45:50,720 --> 00:45:52,920
So, you've been granted
the patent globally.

710
00:45:53,000 --> 00:45:54,840
- No, it has not been granted yet.
- Okay.

711
00:45:54,920 --> 00:45:56,960
We have filed for the patent.

712
00:45:59,680 --> 00:46:00,560
Yes.

713
00:46:00,680 --> 00:46:01,600
Wonderful.

714
00:46:02,560 --> 00:46:05,200
I flip this switch upwards
to start 80 WASH.

715
00:46:05,320 --> 00:46:08,120
I flip the adjoining switch
to start the first washing cycle.

716
00:46:08,200 --> 00:46:11,960
The machine takes some time
to generate ISP,

717
00:46:12,040 --> 00:46:13,760
the process of which has begun.

718
00:46:13,880 --> 00:46:15,920
- How much time?
- About 120 seconds.

719
00:46:18,680 --> 00:46:20,960
He already said that two minutes
are not enough to do anything.

720
00:46:21,040 --> 00:46:22,600
You proved that two minutes

721
00:46:22,680 --> 00:46:24,680
are not enough to make
instant noodles or wash clothes.

722
00:46:26,560 --> 00:46:28,560
Okay, 120 seconds are up.

723
00:46:29,440 --> 00:46:30,640
It has been more than that.

724
00:46:30,800 --> 00:46:32,680
It takes a little longer
the first time.

725
00:46:32,760 --> 00:46:34,640
- Sometimes... It has started.
- The machine has started.

726
00:46:34,720 --> 00:46:37,480
The entire process
is automated now for 80 seconds.

727
00:46:38,560 --> 00:46:40,880
You built this technology.

728
00:46:40,960 --> 00:46:42,560
Rather than this business,

729
00:46:42,640 --> 00:46:45,240
it'd have been better to sell it
to washing machine manufacturers.

730
00:46:45,360 --> 00:46:47,400
- That'd have been easier for you.
- You're right.

731
00:46:47,480 --> 00:46:50,320
A lot of companies
asked us for demos.

732
00:46:50,400 --> 00:46:55,440
They do not wish to disturb
their current assembly line.

733
00:46:55,520 --> 00:46:58,600
They don't want something like this
to enter the market

734
00:46:58,680 --> 00:47:01,160
as long as they can continue
to book their profit margins.

735
00:47:03,680 --> 00:47:06,080
Sharks, our 80-second cycle
is now complete.

736
00:47:06,200 --> 00:47:07,880
- Done.
- Quickly take out the white towel.

737
00:47:09,200 --> 00:47:10,920
- There.
- It must be hot.

738
00:47:11,760 --> 00:47:14,360
This is just the same.
It is still dirty.

739
00:47:15,840 --> 00:47:17,160
[gripping music playing]

740
00:47:19,760 --> 00:47:21,960
- This is still dirty.
- Is it wet?

741
00:47:22,360 --> 00:47:24,600
No, it doesn't smell fresh either.

742
00:47:26,240 --> 00:47:27,600
Coffee leaves a hard stain.

743
00:47:27,680 --> 00:47:30,440
The more cycles it is put through,
the cleaner it gets.

744
00:47:35,360 --> 00:47:37,200
First, you said it'd work
in 80 seconds, but it didn't.

745
00:47:37,280 --> 00:47:38,760
Then you said 120, that failed too.

746
00:47:38,840 --> 00:47:40,360
Then you said one cycle is enough,
but it wasn't.

747
00:47:40,440 --> 00:47:42,560
Now you say it needs a second cycle.
Will this work?

748
00:47:43,680 --> 00:47:45,000
The colour will get duller.

749
00:47:45,080 --> 00:47:48,240
In the industrial sector,
time is money.

750
00:47:48,360 --> 00:47:52,000
If they have to keep doing this,
then people will lose their jobs.

751
00:47:56,080 --> 00:47:58,160
- Did you start it again?
- Yes, I did.

752
00:47:58,360 --> 00:48:00,520
When we introduced it in hospitals...

753
00:48:09,880 --> 00:48:12,480
by selling the pilot machine
to them.

754
00:48:12,560 --> 00:48:14,480
I don't consider it a complete sale.

755
00:48:14,560 --> 00:48:17,720
My first commercial sale
took place 2.5 months ago

756
00:48:17,800 --> 00:48:20,160
to the same people
who bought the pilot product.

757
00:48:20,240 --> 00:48:21,840
How much did you sell
one piece to them for?

758
00:48:21,920 --> 00:48:24,920
This costs Rs. 26,999.

759
00:48:25,040 --> 00:48:28,000
I gave it to them for
around Rs. 25,000 after a discount.

760
00:48:37,960 --> 00:48:38,920
Who bought them?

761
00:48:48,760 --> 00:48:49,840
Do you sell it for Rs. 25,000?

762
00:48:49,920 --> 00:48:51,680
The one you see is the 3 kg version.

763
00:48:51,760 --> 00:48:53,640
The 7 kg one costs Rs. 55,000.

764
00:48:53,720 --> 00:48:56,200
- What is the average selling price
of your machine? - Rs. 40,000.

765
00:48:59,560 --> 00:49:01,720
When did you start this?
How do you know each other?

766
00:49:01,800 --> 00:49:02,960
- Tell us the whole story.
- Quickly.

767
00:49:03,040 --> 00:49:04,360
I run a lab.

768
00:49:04,480 --> 00:49:06,560
He'd come to the lab
to conduct research.

769
00:49:06,640 --> 00:49:07,880
He was a student at that time.

770
00:49:08,000 --> 00:49:10,120
- You run the lab in Chandigarh.
- Yes.

771
00:49:10,200 --> 00:49:11,680
- What's the name of the institute?
- Okay.

772
00:49:11,760 --> 00:49:14,680
Centre for High Power
and High Frequency Engineering.

773
00:49:14,760 --> 00:49:15,560
Interesting.

774
00:49:15,640 --> 00:49:17,880
He has an expertise in that area.

775
00:49:17,960 --> 00:49:20,400
So, I had a discussion
about manufacturing with him

776
00:49:20,480 --> 00:49:22,240
in case my research was viable.

777
00:49:22,320 --> 00:49:23,720
Later on, we both spoke to him.

778
00:49:23,800 --> 00:49:25,440
Initially, I was working
only with him.

779
00:49:25,560 --> 00:49:27,320
- Then with them both. - What did
you do in the last five years?

780
00:49:27,400 --> 00:49:30,160
We spent three years
doing the research.

781
00:49:30,240 --> 00:49:32,240
- It...
- Was that full-time?

782
00:49:32,320 --> 00:49:34,240
No, not full time.
I still run the centre.

783
00:49:34,320 --> 00:49:35,760
So, you still run the centre.

784
00:49:35,920 --> 00:49:38,120
- In Chitkara University.
- Chitkara University.

785
00:49:38,200 --> 00:49:41,560
This is one of the products from
your research at the University.

786
00:49:41,680 --> 00:49:42,960
- Yes.
- Alright.

787
00:49:43,800 --> 00:49:45,440
How many sheets
can fit in one machine?

788
00:49:45,560 --> 00:49:47,120
Two sheets.

789
00:49:47,200 --> 00:49:49,360
If you wash 1,000 sheets,
two at a time,

790
00:49:49,440 --> 00:49:51,000
- that would take 2,000 minutes.
- Yes.

791
00:49:51,080 --> 00:49:52,360
What is the total number of hours?

792
00:49:52,440 --> 00:49:54,080
That would be...

793
00:49:54,160 --> 00:49:56,680
- That's 30 hours which is 1.5 days.
- Yes.

794
00:49:56,760 --> 00:49:58,520
Sir, 1.5 days is a lot.

795
00:49:59,000 --> 00:50:01,800
Instead of buying more machines,
people will return your machines!

796
00:50:02,840 --> 00:50:03,800
- Do you understand?
- But...

797
00:50:03,920 --> 00:50:09,760
This steam is subjected to clothes
for 70 minutes to kill bacteria

798
00:50:09,880 --> 00:50:11,640
versus your 80 seconds.

799
00:50:11,720 --> 00:50:12,880
The result can't be the same!

800
00:50:14,640 --> 00:50:16,560
- 80 seconds are up. Yes.
- Done, right?

801
00:50:17,160 --> 00:50:18,000
Wait.

802
00:50:18,240 --> 00:50:20,040
We're about to get clarity soon.

803
00:50:20,120 --> 00:50:21,480
- As well as on the coffee.
- Coffee.

804
00:50:21,840 --> 00:50:23,440
- Wow!
- This isn't clean.

805
00:50:23,880 --> 00:50:26,000
- You failed the exam again.
- This looks dirtier.

806
00:50:30,320 --> 00:50:32,640
- What do you say to a third try?
- No way.

807
00:50:33,200 --> 00:50:35,080
- Come here.
- Show it to me.

808
00:50:35,360 --> 00:50:36,440
[music playing]

809
00:50:41,280 --> 00:50:42,120
Oh.

810
00:50:42,520 --> 00:50:45,040
- This is with half a glass
of water. - Is the stain lighter?

811
00:50:45,200 --> 00:50:46,560
- No.
- No, it isn't.

812
00:50:46,800 --> 00:50:48,560
No... It is lighter, but...

813
00:50:48,800 --> 00:50:50,840
- It has spread a little.
- Yes, a lot.

814
00:50:53,600 --> 00:50:56,240
Honestly, soaking it in water
makes it just as light.

815
00:50:57,520 --> 00:50:59,160
I can do this manually too.

816
00:50:59,240 --> 00:51:01,120
That was a lot of coffee.
Not normal...

817
00:51:01,200 --> 00:51:03,160
Even commercially available
washing machines

818
00:51:03,240 --> 00:51:05,760
- will not get rid of such a stain
when used. - It's possible.

819
00:51:05,920 --> 00:51:07,960
- Okay, now...
- Why did you make that claim?

820
00:51:08,080 --> 00:51:10,520
- No, we...
- You dug your own grave.

821
00:51:10,640 --> 00:51:13,480
You shouldn't have agreed
to Vineeta pouring her coffee.

822
00:51:14,760 --> 00:51:16,840
Not only did you dig your own grave..

823
00:51:16,960 --> 00:51:18,280
You too... Yes.

824
00:51:18,360 --> 00:51:21,600
You also dug the grave
of your co-founders.

825
00:51:22,760 --> 00:51:23,920
I know what your machine does.

826
00:51:24,000 --> 00:51:27,000
It boils water
and sterilises clothes. That's it.

827
00:51:27,080 --> 00:51:31,800
The steam carries the stain
that has been separated by the ISP.

828
00:51:31,920 --> 00:51:34,840
Call it ISP or soaking in hot water,
it's the same.

829
00:51:37,480 --> 00:51:40,920
As of now,
this feels really uninvestable

830
00:51:41,080 --> 00:51:42,840
and I see red flags everywhere.

831
00:51:42,920 --> 00:51:43,880
So, I am out.

832
00:51:45,360 --> 00:51:48,080
You claimed to have built
a technology.

833
00:51:48,200 --> 00:51:50,960
If this claim is true, only then
this would be revolutionary

834
00:51:51,040 --> 00:51:52,160
as per my understanding.

835
00:51:53,760 --> 00:51:57,560
The demo you gave us
could not win our confidence.

836
00:51:57,640 --> 00:52:00,840
- What about their claim?
- Not that either.

837
00:52:02,320 --> 00:52:03,880
For that reason, I am out.

838
00:52:05,000 --> 00:52:08,800
Guys, I believe the direction
that you are headed in is wrong.

839
00:52:09,440 --> 00:52:12,320
You're targeting
the industrial market

840
00:52:12,800 --> 00:52:14,600
which comprises salons,
hospitals and hotels.

841
00:52:15,080 --> 00:52:17,840
Cleaning and sterilisation
is one part,

842
00:52:18,280 --> 00:52:20,520
but bleaching is critical
in that business.

843
00:52:20,680 --> 00:52:22,920
Ultimately, if a person
is getting that done,

844
00:52:23,080 --> 00:52:24,640
he wouldn't mind
getting this done as well.

845
00:52:24,720 --> 00:52:26,720
- It's an additional process.
- Yes, got it.

846
00:52:26,800 --> 00:52:29,920
Sales and business in that sector
is extremely difficult

847
00:52:30,000 --> 00:52:31,440
and I don't wish to get into it.

848
00:52:31,560 --> 00:52:33,160
Anyway, I am out. Good luck.

849
00:52:35,080 --> 00:52:39,520
I believe that your pitch
went haywire today.

850
00:52:41,080 --> 00:52:44,680
You showcased an early-stage concept
as a finished product.

851
00:52:44,920 --> 00:52:46,120
[tense music playing]

852
00:52:46,680 --> 00:52:48,800
That was the mistake you made.

853
00:52:48,880 --> 00:52:50,200
So, I am out.

854
00:52:52,080 --> 00:52:53,560
I've made a note of the points.

855
00:52:53,640 --> 00:52:57,160
Zero in demo, innovation,
technology and invention.

856
00:52:58,600 --> 00:52:59,920
This is a boiler.

857
00:53:00,000 --> 00:53:02,760
Tell me the name of the hotel you
sold them to. I'll never visit it.

858
00:53:02,880 --> 00:53:04,760
Take the machines back
from the hospital you sold it to,

859
00:53:04,840 --> 00:53:06,280
because they're substandard.

860
00:53:06,800 --> 00:53:07,640
I am out.

861
00:53:09,240 --> 00:53:11,440
You should do something else
rather than making these machines.

862
00:53:13,760 --> 00:53:15,320
Continue with your research.

863
00:53:15,400 --> 00:53:19,720
The day it matches with your claims,
then it's a revolution.

864
00:53:19,800 --> 00:53:21,640
It isn't! It's nothing but a boiler!

865
00:53:21,720 --> 00:53:23,400
- Stop motivating them.
- You need to fix your pitch!

866
00:53:23,440 --> 00:53:26,080
Had I pitched in your stead,
I'd have gotten them to invest.

867
00:53:27,120 --> 00:53:29,000
Don't get into the tech.
Residential market.

868
00:53:29,080 --> 00:53:31,360
Localised Indian machines
should sell in every village.

869
00:53:31,440 --> 00:53:33,560
- Okay, bye. Thank you.
Best of luck. - Good luck.

870
00:53:33,640 --> 00:53:35,280
- Thank you, sir.
- You're doing good.

871
00:53:35,440 --> 00:53:36,440
- Thank you, sir.
- Thank you.

872
00:53:41,320 --> 00:53:42,520
[music playing]

873
00:53:44,160 --> 00:53:46,120
Friends, hello and welcome
to Ask The Shark.

874
00:53:46,240 --> 00:53:47,960
On today's segment
of Ask The Shark, we are joined

875
00:53:48,040 --> 00:53:50,960
by CEO and Co-Founder of Inshorts,
Mr. Azhar Iqubal.

876
00:53:51,120 --> 00:53:52,520
- Welcome.
- Thank you, sir.

877
00:53:52,760 --> 00:53:55,440
This question is by Shiv Mishra
from Banaras, U.P.

