1
00:00:10,000 --> 00:00:11,960
[music playing]

2
00:00:16,040 --> 00:00:19,680
'Here to make the already strong
panel of Shark Tank India stronger'

3
00:00:19,840 --> 00:00:20,960
'is Deepinder Goyal,'

4
00:00:21,120 --> 00:00:23,520
'founder and CEO
of Zomato and Blinkit.'

5
00:00:28,200 --> 00:00:31,160
'A consultant who quit his job'

6
00:00:31,240 --> 00:00:33,720
'to establish a billion-dollar
food rating business.'

7
00:00:33,800 --> 00:00:36,120
'Deepinder Goyal got the idea
of a start-up'

8
00:00:36,200 --> 00:00:39,200
'while working for Bain & Company
when he noticed'

9
00:00:39,360 --> 00:00:42,520
'that his colleagues spent
a lot of time ordering food'

10
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'and going through menus.'

11
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'That's how Zomato was born.'

12
00:00:46,760 --> 00:00:48,800
'It wasn't an overnight success.'

13
00:00:48,880 --> 00:00:52,800
'Six years of hard work
went into growing this company.'

14
00:00:54,840 --> 00:00:58,040
'I am from Muktsar,
a small town in Punjab.'

15
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'My dad used to teach at a school.'

16
00:01:02,240 --> 00:01:04,440
'My mom also used to teach
at a college.'

17
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If I dropped a spoon
while we were having dinner,

18
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Dad used to scold me.

19
00:01:12,080 --> 00:01:14,960
He'd say, "If you can't do
such a simple thing,"

20
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"what will you do in life?"

21
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I think that kind of stuck with me.

22
00:01:19,880 --> 00:01:22,800
The focus and ambition
were to get into IIT.

23
00:01:22,920 --> 00:01:25,640
"I want to clear the IIT exam
and get into engineering."

24
00:01:27,880 --> 00:01:30,040
By the third or fourth year,
he had decided,

25
00:01:30,080 --> 00:01:31,520
"I want to set up something
on my own."

26
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"I want to do a business of my own."

27
00:01:34,480 --> 00:01:36,560
'When I started Zomato,
I didn't think'

28
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'it would be such a big company.'

29
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'All of this has been an accident.'

30
00:01:43,080 --> 00:01:44,120
I thought that

31
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I'd have to work less
if I didn't have a job

32
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and did something of my own,

33
00:01:50,240 --> 00:01:52,160
but that didn't turn out to be true.

34
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I made the first version
of Zomato by myself.

35
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Later, I found people
to work with me.

36
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[horn honking]

37
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I think if the organisation
does well,

38
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people will be assured

39
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that they are bound to prosper
if the company does well.

40
00:03:45,680 --> 00:03:47,240
[theme music playing]

41
00:04:04,800 --> 00:04:06,160
[music fades]

42
00:04:08,000 --> 00:04:08,880
Hello, Sharks.

43
00:04:16,160 --> 00:04:20,240
When I was 13,
I was diagnosed with PCOS

44
00:04:20,320 --> 00:04:22,720
and that deprived me
of my favourite hobby.

45
00:04:23,360 --> 00:04:25,520
If healthy food isn't tasty,

46
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what would we Punjabis do?

47
00:04:28,320 --> 00:04:32,360
So, I experimented with
making healthy snacks at home.

48
00:04:33,160 --> 00:04:37,320
I replaced refined flour with millet
in these snacks.

49
00:04:37,480 --> 00:04:41,600
I said bye to white sugar
and hi to natural sweeteners.

50
00:04:41,880 --> 00:04:44,360
And in the process of cooking
and savouring them,

51
00:04:44,440 --> 00:04:47,040
my snacks became "oh, so fly"

52
00:04:47,120 --> 00:04:49,520
that, Sharks, you should
definitely give them a try!

53
00:04:49,600 --> 00:04:50,600
[laughter]

54
00:04:50,720 --> 00:04:53,840
That's how
The Cinnamon Kitchen started.

55
00:05:23,040 --> 00:05:24,200
Our vision is

56
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to make healthy food a norm
rather than an exception.

57
00:05:27,680 --> 00:05:29,480
So, my ask is

58
00:05:38,160 --> 00:05:39,680
because food is life!

59
00:05:39,760 --> 00:05:41,000
[Sharks chuckle]

60
00:05:53,160 --> 00:05:55,960
- Priyasha, welcome to Shark Tank
Season 3. - Thank you, Aman.

61
00:05:56,120 --> 00:05:58,760
- What have you got there?
- What's there to eat?

62
00:05:58,840 --> 00:06:00,760
- You hog!
- What's on the menu?

63
00:06:00,920 --> 00:06:02,480
[Sharks laugh]

64
00:06:05,200 --> 00:06:06,640
[light-hearted music playing]

65
00:06:11,280 --> 00:06:12,360
That's for you, Aman.

66
00:06:38,680 --> 00:06:40,960
- Pretty good.
- The apple pie is good.

67
00:06:41,120 --> 00:06:42,840
- Very yum!
- Thank you.

68
00:06:44,040 --> 00:06:46,480
- Deepinder, how did you like
the Keto Cake? - Very nice.

69
00:06:46,560 --> 00:06:48,440
Aman, you're about to try the fudge.

70
00:06:48,560 --> 00:06:52,360
It is made from dates,
almond butter and chocolate.

71
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- Really exceptional.
- Thank you so much.

72
00:06:58,360 --> 00:06:59,640
What's the sweetener?

73
00:06:59,800 --> 00:07:01,680
- In the Keto Cake?
- Yes.

74
00:07:01,760 --> 00:07:03,880
- It's stevia and xylitol.
- Got it.

75
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it gives the impression that
no artificial sweeteners are used.

76
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We want to give variety.

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Basically, most of our products

78
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are made with dates
and natural sweeteners.

79
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People with type 1 diabetes
cannot even consume dates.

80
00:07:21,760 --> 00:07:22,680
Exactly.

81
00:07:23,120 --> 00:07:25,280
Have you ever made
packaged chocolates too?

82
00:07:25,400 --> 00:07:27,920
Yes, we do have them
on the website Cinnamon.kitchen.

83
00:07:28,800 --> 00:07:30,240
Is this a home kitchen?

84
00:07:30,360 --> 00:07:32,840
We have a factory
in Noida Sector 63.

85
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It's a 2500-square-foot factory.

86
00:07:35,080 --> 00:07:36,960
And you sell only online.

87
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- Marketing?
- Yes, in advertising.

88
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I worked on brands
like Parle, Eureka Forbes,

89
00:07:56,800 --> 00:07:59,960
Switzerland Tourism, Wildcraft
and others.

90
00:08:00,080 --> 00:08:04,000
- You have packaged desserts...
- Yes.

91
00:08:04,040 --> 00:08:07,360
And you also have a bakery
which is Make-To-Order I think.

92
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We have two segments.

93
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I want to be a one-stop shop
for all items.

94
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In D2C, the major apprehension
of consumers is

95
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that if I'm getting it in one place,

96
00:08:29,280 --> 00:08:31,240
why should I go on a website
and buy it separately?

97
00:08:31,320 --> 00:08:32,600
How many products do you have?

98
00:08:32,680 --> 00:08:35,160
We have 45 SKUs as of now.

99
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Given the ingredients we are using,

100
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I believe the pricing
is quite justified.

101
00:08:51,160 --> 00:08:52,040
Having said that,

102
00:08:52,120 --> 00:08:55,120
we recently launched
the single fudge on Blinkit.

103
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We got a positive response

104
00:08:57,160 --> 00:08:58,920
because that's one less entry point

105
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- for customers to try the product.
- Yes, I agree.

106
00:09:00,840 --> 00:09:02,880
It was good of you
to put the QR code here.

107
00:09:02,960 --> 00:09:04,120
They can order this on Blinkit,

108
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and later, directly order
from your website.

109
00:09:06,320 --> 00:09:07,360
- Sure, yes.
- Very smart.

110
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Thank you.

111
00:09:08,440 --> 00:09:10,800
- I have here the Vegan Nutella.
- Yes.

112
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Actually, during transit...

113
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- No, not in transit.
- The other one too.

114
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- They're all poorly done.
- Okay.

115
00:09:24,200 --> 00:09:26,200
- You're from advertising.
- Yes.

116
00:09:26,200 --> 00:09:27,680
Such a simple thing
like readability...

117
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White font on a light background!

118
00:09:29,480 --> 00:09:30,560
- Hmm.
- It's just not readable.

119
00:09:32,720 --> 00:09:34,920
You're building a business
of packaged foods

120
00:09:35,000 --> 00:09:36,400
without an adequate

121
00:09:36,680 --> 00:09:40,560
- and good level of branding,
packaging and pricing. - Yes.

122
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- It's quite niche.
A tiny bottle for Rs 550. - I agree.

123
00:09:43,400 --> 00:09:45,200
- So...
- I feel that,

124
00:09:56,880 --> 00:09:59,480
The reason for the bakery is

125
00:09:59,600 --> 00:10:03,880
that it increases
our customer repeat percentage.

126
00:10:03,960 --> 00:10:07,040
Secondly, it also increases
my average order value.

127
00:10:32,280 --> 00:10:35,040
Give us your sales figures
and the company details.

128
00:10:36,040 --> 00:10:39,920
I started around the end of 2019
in September.

129
00:10:57,640 --> 00:10:59,240
- How did you achieve 6x growth?
- Tell us how.

130
00:11:00,320 --> 00:11:03,960
We started performance marketing
around six months ago.

131
00:11:04,080 --> 00:11:06,200
- Did you raise funds
six months ago? - No.

132
00:11:10,520 --> 00:11:12,520
I bought an oven,

133
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a blender and some baking trays.

134
00:11:16,600 --> 00:11:18,920
That exhausted my savings.

135
00:11:19,840 --> 00:11:22,840
I told a friend
to design a logo for me.

136
00:11:23,000 --> 00:11:25,480
He made a logo
in the shape of a circle.

137
00:11:27,280 --> 00:11:30,840
When we printed them, they
came out in the shape of a square.

138
00:11:30,840 --> 00:11:32,680
I asked the vendor
to cut them into circles.

139
00:11:33,080 --> 00:11:35,760
I was told a die would be needed
to cut it into circles

140
00:11:35,840 --> 00:11:37,600
and the cost of the die
was Rs. 2000.

141
00:11:37,720 --> 00:11:39,280
I didn't have Rs. 2000.

142
00:11:39,400 --> 00:11:40,600
So, for the first six months,

143
00:11:40,600 --> 00:11:43,440
- I cut the logos into circles
by hand. - Wow.

144
00:11:43,520 --> 00:11:45,240
- Wow! That's an amazing story.
- Amazing.

145
00:11:45,240 --> 00:11:46,040
Thank you.

146
00:11:54,840 --> 00:11:58,080
- It was Rs. 82 lakhs last year...
- It's magic, Anupam. It's magic.

147
00:11:58,480 --> 00:12:00,160
What are this year's sales so far?

148
00:12:13,840 --> 00:12:15,480
It's 25 and 75.

149
00:12:27,240 --> 00:12:29,640
I feel that this is a boutique...

150
00:12:29,760 --> 00:12:31,360
- Aman, can I say something?
- Hmm.

151
00:12:33,120 --> 00:12:35,920
Our plan is to have a mass appeal.

152
00:12:46,800 --> 00:12:50,840
If you see,
the year-on-year growth is 20%

153
00:12:51,120 --> 00:12:54,280
and the snacking market itself
is growing at 10%.

154
00:12:54,400 --> 00:12:57,400
You can see it has twice the growth.

155
00:12:57,480 --> 00:12:58,800
- Okay, so...
- And since it's healthy,

156
00:12:58,880 --> 00:13:01,360
NutriChoice and others that are
not healthy also enter the market

157
00:13:01,480 --> 00:13:03,880
because the consumers
don't read the ingredients.

158
00:13:04,960 --> 00:13:06,840
There is more growth in premium.

159
00:13:07,040 --> 00:13:08,200
The base is too small though.

160
00:13:08,280 --> 00:13:10,000
If you play a ten-year-out game,

161
00:13:10,600 --> 00:13:13,680
I think she can grow 2x or 3x
year on year.

162
00:13:15,160 --> 00:13:16,480
Coming to the question

163
00:13:16,560 --> 00:13:19,840
that she is doing fresh bakes
as well as grocery.

164
00:13:20,040 --> 00:13:24,560
My insight is that
if you operate in premium groceries

165
00:13:25,000 --> 00:13:28,400
and own a small
Made To Order business alongside,

166
00:13:28,520 --> 00:13:29,640
it lends authenticity.

167
00:13:29,720 --> 00:13:32,920
Those people's packaged business
doesn't grow as much.

168
00:13:33,040 --> 00:13:34,240
Has anyone's?

169
00:13:35,640 --> 00:13:36,760
I think there's always a first.

170
00:13:36,880 --> 00:13:39,080
I will do it, I promise.

171
00:13:40,560 --> 00:13:42,920
- I've made my decision.
- Yes.

172
00:13:49,360 --> 00:13:51,320
And you're already
going to be Rs. 6 crores.

173
00:13:51,400 --> 00:13:54,160
As an investor, I agree with Vineeta

174
00:13:54,240 --> 00:13:56,720
that it's a smaller market
even if it's growing.

175
00:13:58,120 --> 00:14:01,280
There will be many players out there
as aspirational as you.

176
00:14:01,360 --> 00:14:02,840
Namita, may I say something?

177
00:14:03,800 --> 00:14:06,760
I don't think
Priyasha will let anyone back out.

178
00:14:08,520 --> 00:14:10,200
- Just answer one question.
- Yes.

179
00:14:10,280 --> 00:14:12,400
How will Namita get an exit?

180
00:14:13,440 --> 00:14:16,240
If we increase the distribution
and start exporting...

181
00:14:16,320 --> 00:14:18,880
They'll be available at the airports.
We'll work on the shelf life.

182
00:14:19,000 --> 00:14:20,520
The brand has unlimited potential.

183
00:14:20,600 --> 00:14:23,040
As the brand grows, you know,

184
00:14:23,160 --> 00:14:25,640
- you will get a good exit.
- [Sharks laugh]

185
00:14:25,720 --> 00:14:27,040
- She's so sweet!
- You know how you are!

186
00:14:27,120 --> 00:14:29,600
You remind me of this dialogue
from a Hindi movie.

187
00:14:29,680 --> 00:14:32,480
- "I don't take no for an answer."
- 'Guru' is the movie.

188
00:14:32,680 --> 00:14:33,760
You're doing the same thing.

189
00:14:33,840 --> 00:14:36,480
The moment someone makes
their decision, she tells them,

190
00:14:36,560 --> 00:14:37,600
"Listen to me."

191
00:14:37,720 --> 00:14:39,560
- I can't let her go.
- I truly believe in it.

192
00:14:39,680 --> 00:14:41,600
My credit score is really good.

193
00:14:41,680 --> 00:14:43,360
- So, I don't lack it.
- [Sharks laugh]

194
00:14:44,800 --> 00:14:47,560
The most unique pitch ever
on Shark Tank.

195
00:14:47,640 --> 00:14:50,160
- "My credit score is really good."
- What's your credit score?

196
00:14:50,240 --> 00:14:51,040
838.

197
00:14:51,160 --> 00:14:52,360
- 838.
- 838!

198
00:14:52,480 --> 00:14:55,320
- I always repay my debts.
I promise. - Wow!

199
00:14:55,720 --> 00:14:57,440
- I promise.
- [laughs]

200
00:14:58,000 --> 00:14:59,760
I like your spirit,

201
00:15:00,240 --> 00:15:03,080
but in my opinion,
there are too many players.

202
00:15:03,400 --> 00:15:06,120
For that reason,
unfortunately, I am out.

203
00:15:08,640 --> 00:15:10,600
The spirit you possess,

204
00:15:10,680 --> 00:15:14,320
the never say die
and I will prove my mettle,

205
00:15:14,840 --> 00:15:15,840
is crazy!

206
00:15:17,480 --> 00:15:20,480
I think I can help you.

207
00:15:20,600 --> 00:15:22,040
Okay! I'm listening!

208
00:15:22,200 --> 00:15:24,720
My offer to you
is Rs. 60 lakhs for 10% equity

209
00:15:58,320 --> 00:16:00,040
Get my number from the Blinkit team.

210
00:16:00,120 --> 00:16:01,000
- They'll give it to you.
- They won't.

211
00:16:01,120 --> 00:16:02,120
They will.

212
00:16:02,280 --> 00:16:04,040
You won't get preference
on any platform.

213
00:16:04,120 --> 00:16:05,480
I won't influence the platforms

214
00:16:05,560 --> 00:16:07,200
- to do you any favours.
- Of course! No.

215
00:16:07,280 --> 00:16:08,360
He's out, Priyasha.

216
00:16:08,480 --> 00:16:10,920
- Out.
- Let's move on. Don't drag it out.

217
00:16:11,040 --> 00:16:12,040
We're still here.

218
00:16:14,080 --> 00:16:16,200
Do you want one Shark or two?

219
00:16:18,000 --> 00:16:19,680
I want all of you.

220
00:16:19,800 --> 00:16:22,280
That's not possible.
Three are out. Talk to us.

221
00:16:25,760 --> 00:16:27,280
How three? Are you out, Aman?

222
00:16:27,600 --> 00:16:28,960
Oh, you're not out. Oh, okay.

223
00:16:29,040 --> 00:16:30,480
I thought he was.

224
00:16:32,120 --> 00:16:34,400
I was, but she brought me back
with the credit score.

225
00:16:34,520 --> 00:16:36,160
[hysterical laughter]

226
00:16:36,520 --> 00:16:38,040
The best pitch ever!

227
00:16:38,160 --> 00:16:39,960
You're really crazy. [laughs]

228
00:16:40,120 --> 00:16:42,080
I'm not lying. I can show it to you.

229
00:16:42,160 --> 00:16:43,240
- I'm not lying!
- I...

230
00:16:43,320 --> 00:16:45,840
- I trust you.
- Okay.

231
00:16:52,200 --> 00:16:53,560
- All right?
- It is.

232
00:16:53,640 --> 00:16:56,720
- I am personally very interested
in this market. - Thank you so much.

233
00:16:56,840 --> 00:17:00,480
- Thank you. That means a lot.
- If we position and package it well

234
00:17:01,360 --> 00:17:03,240
then I think there's an opportunity.

235
00:17:03,800 --> 00:17:05,440
If Vineeta's okay, I'll join her.

236
00:17:16,640 --> 00:17:18,560
I want to make an individual offer.

237
00:17:20,680 --> 00:17:23,320
I don't want much of your equity.

238
00:17:23,440 --> 00:17:26,720
Since your credit score is good,
I could give you a big debt.

239
00:17:26,880 --> 00:17:28,640
- [laughter]
- Credit score!

240
00:17:29,360 --> 00:17:32,760
I know that you
repay people. Correct?

241
00:17:34,200 --> 00:17:36,960
I will give you Rs. 10 lakhs
in equity...

242
00:17:40,280 --> 00:17:43,120
At 2% in your company

243
00:17:43,320 --> 00:17:45,720
and the rest Rs. 50 lakhs debt

244
00:17:59,280 --> 00:18:00,440
[laughter]

245
00:18:00,760 --> 00:18:02,360
I'm not lying, it's true.

246
00:18:02,480 --> 00:18:04,520
- You...
- [laughter]

247
00:18:05,240 --> 00:18:06,320
What's going on?

248
00:18:06,400 --> 00:18:09,400
- You're something special!
- Priyasha, you rock!

249
00:18:09,520 --> 00:18:10,680
- She's a...
- Decision.

250
00:18:10,760 --> 00:18:12,560
She's the Shark in the tank!

251
00:18:12,760 --> 00:18:14,960
- Please come and sit. Come on.
- [laughter]

252
00:18:15,080 --> 00:18:16,080
- Sit.
- No, thank you.

253
00:18:16,160 --> 00:18:19,000
That's very well deserved
and yours completely.

254
00:18:19,000 --> 00:18:21,760
- Alright. Lower the interest rate.
- No!

255
00:18:21,960 --> 00:18:23,080
Make a decision.

256
00:18:23,160 --> 00:18:24,320
- Look...
- Make the decision.

257
00:18:24,440 --> 00:18:27,120
- No need to go out and come back.
- Okay.

258
00:18:27,240 --> 00:18:30,640
- Simple. I'll give you 2%...
- Don't intimidate me like that!

259
00:18:30,920 --> 00:18:32,720
- Whoa!
- I'm...

260
00:18:35,120 --> 00:18:37,680
See, I'm raising funds
for the first time.

261
00:18:38,000 --> 00:18:40,360
Please I would really appreciate it..

262
00:18:42,280 --> 00:18:43,520
Aman, breathe. Breathe.

263
00:18:44,440 --> 00:18:47,800
Keep talking. I have not had
so much fun this whole season.

264
00:18:48,640 --> 00:18:49,960
But I still like you.

265
00:18:50,040 --> 00:18:51,880
- "But I still like you!"
- I like you too.

266
00:18:52,920 --> 00:18:55,480
- So, let's... Let's just close...
- What's going on here?

267
00:18:56,160 --> 00:18:59,320
Let's close the deal
at a lower interest rate.

268
00:18:59,400 --> 00:19:02,280
Tell me the interest rate
you have been offered.

269
00:19:02,480 --> 00:19:04,040
I'll offer you
the same interest rate.

270
00:19:04,160 --> 00:19:06,320
Do you want debt or equity?

271
00:19:08,280 --> 00:19:10,600
My main objective is
to get help and guidance

272
00:19:10,760 --> 00:19:13,000
because I am
a first-time entrepreneur.

273
00:19:14,280 --> 00:19:18,720
Do you think the one
giving you equity will help you more

274
00:19:18,840 --> 00:19:20,920
or the one giving you debt?

275
00:19:21,040 --> 00:19:23,160
- The one giving me equity.
- Ooh!

276
00:19:23,400 --> 00:19:24,520
- Deepinder!
- Okay.

277
00:19:27,240 --> 00:19:29,800
If it is the help you want,
say no to debt.

278
00:19:29,920 --> 00:19:32,280
- Agreed. Can you make
an equity-only deal? - Right?

279
00:19:33,160 --> 00:19:36,360
I think you shouldn't give
more equity.

280
00:19:36,440 --> 00:19:38,400
It's her first round. Why not?

281
00:19:40,240 --> 00:19:41,440
You own all of it right now.

282
00:19:47,640 --> 00:19:49,520
If you take any longer,
the offer stands revoked.

283
00:19:50,480 --> 00:19:52,120
- I'd like to counter.
- Go on.

284
00:19:52,200 --> 00:19:55,200
Aman, I want to take an equity deal
at this stage.

285
00:19:55,280 --> 00:19:56,920
How much equity
and at what valuation?

286
00:20:08,640 --> 00:20:12,440
Ask them to double the amount.
Raise 1.2 for 10.

287
00:20:13,640 --> 00:20:14,720
That would be very nice.

288
00:20:14,840 --> 00:20:16,160
- I will need more money.
- Pitch it.

289
00:20:16,240 --> 00:20:17,720
- Pitch it.
- Rs. 1.2 for 10.

290
00:20:28,640 --> 00:20:30,720
Ma'am, I was giving you
Rs. 10 lakhs.

291
00:20:30,800 --> 00:20:32,600
You brought me to Rs. 60 lakhs.

292
00:20:32,680 --> 00:20:35,680
Don't complicate it further.
You asked for 4%, I gave you 5.

293
00:20:38,120 --> 00:20:40,400
- What are you trying to maximise?
What are you trying to do? - Yes.

294
00:20:40,640 --> 00:20:42,560
- I'm trying to maximise the value...
- I don't get it. Why are you...

295
00:20:42,640 --> 00:20:45,320
- Are you maximising the value
or the valuation? - I'll tell you...

296
00:20:45,520 --> 00:20:48,120
- No. - Shark Tank is not
a platform to set valuation.

297
00:20:48,240 --> 00:20:49,640
- I completely agree.
- What are you doing?

298
00:20:49,720 --> 00:20:51,120
- I agree. What I'm trying to say...
- We...

299
00:20:51,240 --> 00:20:53,960
- We were so impressed,
at least I was with you... - Yes.

300
00:20:54,160 --> 00:20:55,600
You're losing direction.

301
00:20:55,720 --> 00:20:57,880
- No.- We've been repeatedly
asking you to make a decision.

302
00:20:57,960 --> 00:20:58,800
- Right?
- Okay.

303
00:21:00,960 --> 00:21:02,200
[tense music playing]

304
00:21:04,200 --> 00:21:05,400
[music fades]

305
00:21:15,240 --> 00:21:18,120
We enjoyed your mess today.

306
00:21:18,240 --> 00:21:19,440
Congratulations!

307
00:21:19,720 --> 00:21:21,520
- We are one.
- Thank you.

308
00:21:25,600 --> 00:21:27,560
You had me at credit score.

309
00:21:28,360 --> 00:21:29,000
Thank you so much.

310
00:21:29,080 --> 00:21:31,320
Give my money back with
the returns.

311
00:21:32,000 --> 00:21:32,680
[laughing]

312
00:21:32,760 --> 00:21:33,720
- Good luck!
- Thank you.

313
00:21:33,800 --> 00:21:35,440
All the best. Thank you for
the wonderful food.

314
00:21:35,520 --> 00:21:36,560
[giggling]

315
00:21:36,640 --> 00:21:40,320
This man made me extract
60 lakh instead of 10.

316
00:21:40,400 --> 00:21:42,800
- She's here to take your number.
- Write it here.

317
00:21:43,600 --> 00:21:45,240
[laughing]

318
00:21:46,320 --> 00:21:49,440
- It was great.
- So fun!

319
00:21:49,520 --> 00:21:50,600
- Sharks, that's how you...
- Super.

320
00:21:50,720 --> 00:21:52,040
- You're unstoppable.
- Crazy.

321
00:21:52,160 --> 00:21:53,680
- Thank you so much.
- Most welcome.

322
00:21:53,760 --> 00:21:55,240
- All the best. Bye.
- Bye. Thank you!

323
00:21:55,560 --> 00:21:59,720
[music playing]

324
00:22:04,600 --> 00:22:08,000
[music playing]

325
00:23:45,080 --> 00:23:46,360
- Hi, Sharks.
- Hello.

326
00:23:46,440 --> 00:23:48,840
It's been 2.5 years
since our wedding.

327
00:23:48,920 --> 00:23:52,680
And this guy talks about going to
the gym to transform, every day.

328
00:23:52,800 --> 00:23:54,800
But he hasn't been to the gym yet.

329
00:23:55,040 --> 00:23:58,080
Sharks, I promise to get to the gym
tomorrow.

330
00:23:58,560 --> 00:24:02,240
Let's find a gym near me.
There are many options.

331
00:24:02,440 --> 00:24:04,760
I even saw a gym called
'Six Pack Abs' gym.

332
00:24:04,880 --> 00:24:05,880
I'll enroll there tomorrow.

333
00:24:05,960 --> 00:24:09,600
Just a moment. Why don't you
join a premium brand?

334
00:24:09,960 --> 00:24:13,760
Premium brand? I don't have
money like the Sharks to afford it.

335
00:24:13,840 --> 00:24:18,160
I'm planning to go to the local
neighbourhood gyms, like others.

336
00:24:18,360 --> 00:24:20,760
Local gyms? But those local gyms,

337
00:24:20,880 --> 00:24:23,200
how will you gauge their standards?

338
00:24:23,280 --> 00:24:25,040
Their hygiene level,

339
00:24:25,120 --> 00:24:28,320
whether they have good stuff,
a good trainer or not.

340
00:24:28,400 --> 00:24:31,360
An ambience that will motivate you
as you're already too lazy.

341
00:24:31,440 --> 00:24:33,400
I have to figure it out there.

342
00:24:33,480 --> 00:24:35,400
Okay, I have a solution.

343
00:24:35,600 --> 00:24:38,760
It can complete your affordability.

344
00:24:38,840 --> 00:24:41,560
And your neighbourhood gym
can be a part of it.

345
00:24:41,640 --> 00:24:42,600
What is the solution?

346
00:24:52,720 --> 00:24:55,640
WTF partners with gyms in
our neighbourhood.

347
00:24:55,720 --> 00:24:57,000
And rebrands them.

348
00:25:19,640 --> 00:25:21,960
Where we have created WTF app.

349
00:25:22,040 --> 00:25:24,360
And it's your fitness guide too.

350
00:25:24,440 --> 00:25:27,200
Its super-hero is our AI Bot,
Fitty.

351
00:25:27,280 --> 00:25:31,800
Fitty monitors end-to-end fitness
journey of a WTF user.

352
00:25:44,200 --> 00:25:46,480
to be transformed into WTF gyms.

353
00:25:46,960 --> 00:25:48,280
We're asking for

354
00:26:06,560 --> 00:26:09,920
Anupam has been running his 3000
square feet gym for 2 years.

355
00:26:10,160 --> 00:26:12,440
Anupam's gym has basic stuff like
infrastructure,

356
00:26:12,520 --> 00:26:15,520
a few trainers, the gym is making
money to keep it running.

357
00:26:15,680 --> 00:26:16,760
Anupam's gym

358
00:26:16,840 --> 00:26:19,680
as per real estate aspect, never
reached its threshold.

359
00:26:20,040 --> 00:26:23,800
Anupam doesn't know why there's
no retention or renewal at his gym.

360
00:26:23,880 --> 00:26:26,160
WTF approaches Anupam and tells him

361
00:26:26,240 --> 00:26:28,400
that it can operate your gym better.

362
00:26:28,520 --> 00:26:30,720
So WTF signs a 5-year partnership
with Anupam

363
00:26:41,280 --> 00:26:43,680
But is this a franchise or
a co-ownership?

364
00:26:44,040 --> 00:26:45,240
We're just on profit sharing.

365
00:26:45,320 --> 00:26:48,560
- It's profit-sharing. Okay.
- It's Anupam's gym and assets.

366
00:26:48,680 --> 00:26:50,200
We're the operators here.

367
00:26:50,280 --> 00:26:51,920
- Similar to OYO.
- Yeah.

368
00:26:52,000 --> 00:26:54,680
So, we checked the existing
staff of the gym.

369
00:27:58,120 --> 00:27:59,760
We checked the current
membership details.

370
00:27:59,840 --> 00:28:02,400
So, that's where the AI-model
comes into play.

371
00:28:02,680 --> 00:28:04,160
So, Fitty, as a model

372
00:28:04,240 --> 00:28:06,480
is made for the end-user.

373
00:28:06,560 --> 00:28:09,400
But it's my console, a baby
I built two years back.

374
00:28:09,560 --> 00:28:12,320
Fitty is smart. Just smart.

375
00:28:21,760 --> 00:28:24,000
The membership data of the last
two years.

376
00:28:24,120 --> 00:28:25,960
How many people visited.
This is all I need.

377
00:28:26,040 --> 00:28:28,960
So, when I fed the data, I learnt
about the problem.

378
00:28:29,040 --> 00:28:31,680
The problem is that the ambience
was dull.

379
00:28:31,760 --> 00:28:34,520
We turned a dull gym into
something vibrant.

380
00:28:34,640 --> 00:28:35,720
I don't get it.

381
00:28:36,680 --> 00:28:39,200
You took the data, fed it to
the AI model,

382
00:28:39,320 --> 00:28:42,240
and the AI model told you that
the ambience is not fine.

383
00:28:42,320 --> 00:28:43,440
No, I'm just telling you.

384
00:28:43,520 --> 00:28:46,000
The AI model made predictions.

385
00:28:46,080 --> 00:28:48,120
Why do you need AI for that?

386
00:28:49,240 --> 00:28:50,880
No, I'll tell you. So, this is
called prediction model.

387
00:28:51,000 --> 00:28:52,640
I have the historical data.

388
00:28:52,760 --> 00:28:55,000
I can only implement prediction
modelling when

389
00:28:55,120 --> 00:28:57,280
I pick the old data,

390
00:28:57,360 --> 00:28:59,480
I can only predict the consistency
ratio of the gym.

391
00:28:59,560 --> 00:29:01,080
New member versus retention.

392
00:29:01,160 --> 00:29:03,160
Just a moment. If a guy wants
to cancel his membership,

393
00:29:03,240 --> 00:29:05,280
and you noticed that it's because
of the condition of the gym.

394
00:29:05,400 --> 00:29:06,840
In this, data, modelling,

395
00:29:06,960 --> 00:29:09,480
prediction modelling, I think
buzzwords are being used.

396
00:29:09,800 --> 00:29:12,600
So, let's skip the tech part
for a moment, Sharks.

397
00:29:12,680 --> 00:29:13,560
Let's put it aside.

398
00:29:14,160 --> 00:29:15,960
We analyzed the problem
at the gym.

399
00:29:16,040 --> 00:29:18,080
There were so many people
earlier and so many now.

400
00:29:18,160 --> 00:29:20,240
There are around 50 members
at present.

401
00:29:20,320 --> 00:29:23,520
We know the problem now.
The ambience is not right.

402
00:29:23,680 --> 00:29:25,040
So, we can do...

403
00:29:25,160 --> 00:29:27,720
It's obvious. You don't need
data for this.

404
00:29:27,800 --> 00:29:29,960
No, let's put the tech part aside
for a few moments.

405
00:29:30,040 --> 00:29:32,200
Let me tell you what we do.

406
00:29:32,280 --> 00:29:34,360
- Wait, let's take a break.
- The business...

407
00:29:35,560 --> 00:29:39,080
Why are there nine digits in your
phone number and not ten?

408
00:29:40,560 --> 00:29:42,360
[music playing]

409
00:29:44,200 --> 00:29:45,480
I think that got cut.

410
00:29:45,560 --> 00:29:48,360
No, it didn't. I've been watching
it for ten minutes

411
00:29:48,440 --> 00:29:50,840
- and it's bouncing.
- I love it!

412
00:29:52,400 --> 00:29:54,800
You should join CBI, FBI,
or something.

413
00:29:54,920 --> 00:29:56,200
Attention to detail.

414
00:29:56,280 --> 00:29:57,680
- What's this?
- I get it.

415
00:29:58,120 --> 00:30:01,040
Why is the M capital in
'India's Most'?

416
00:30:01,160 --> 00:30:03,200
Why don't you add grammar
to the AI model?

417
00:30:16,280 --> 00:30:17,560
- Advanced.
- Advanced.

418
00:30:17,640 --> 00:30:19,120
There's a 'D' on top and not here.

419
00:30:19,960 --> 00:30:22,680
[music playing]

420
00:30:23,600 --> 00:30:26,040
Where's the attention to detail?
This is your showcase.

421
00:30:26,080 --> 00:30:27,160
- You're pitching.
- Good point.

422
00:30:27,160 --> 00:30:28,520
- You're on TV.
- Good point.

423
00:30:28,960 --> 00:30:31,400
Isn't it? You don't love your
brand enough?

424
00:30:31,480 --> 00:30:34,480
- No, I understand--
- Show some love and respect.

425
00:30:34,560 --> 00:30:36,280
This is an excellent point.

426
00:30:36,360 --> 00:30:38,640
- I agree.
- Your phone number is wrong

427
00:30:38,640 --> 00:30:39,800
on your commercial.

428
00:30:39,840 --> 00:30:42,600
Consumers won't be able to call
you despite so many ads.

429
00:30:43,560 --> 00:30:44,960
I won't justify this.

430
00:30:45,080 --> 00:30:46,320
It's a grammatical mistake.

431
00:30:46,400 --> 00:30:49,160
I'm saying that if a CV has
a typo,

432
00:30:49,280 --> 00:30:52,360
- we swipe left within seconds.
- I agree.

433
00:30:53,240 --> 00:30:56,040
Correct? Why should you get
more time?

434
00:30:56,160 --> 00:30:58,200
You're on national TV.

435
00:30:58,280 --> 00:31:00,240
At least check if this is
right or not.

436
00:31:15,400 --> 00:31:17,920
I made a mistake. Probably, I'll
make it better the next time.

437
00:31:18,000 --> 00:31:19,600
That is all I can say.

438
00:31:19,720 --> 00:31:23,640
- Do you go to the gym?
- I haven't for the last 4 months.

439
00:31:23,680 --> 00:31:27,120
You don't use your product
or services.

440
00:31:28,000 --> 00:31:30,160
I'm building a business now, Sharks.
I'll be very honest.

441
00:31:30,240 --> 00:31:32,920
I'm fit. I've just put on weight

442
00:31:33,000 --> 00:31:34,520
because I don't focus on
my eating habits at present.

443
00:31:34,600 --> 00:31:36,360
I work till 4 AM.

444
00:31:36,440 --> 00:31:37,960
I wake up in the morning and
go to the gyms.

445
00:31:38,040 --> 00:31:38,920
I'm out.

446
00:31:39,200 --> 00:31:41,400
[music playing]

447
00:32:18,320 --> 00:32:20,040
How much do you earn?

448
00:32:20,160 --> 00:32:22,320
WTF is profitable throughout.

449
00:32:22,440 --> 00:32:25,360
We spend 50 per cent on
the operational costs of the gym.

450
00:32:25,440 --> 00:32:27,280
Which is rent, electricity,
and everything.

451
00:32:27,400 --> 00:32:31,600
On the remaining money, WTF
holds around 35 per cent.

452
00:32:31,720 --> 00:32:35,080
That money comes home, it's
our income.

453
00:32:35,280 --> 00:32:37,840
In that, the gym's operational cost

454
00:32:37,960 --> 00:32:40,600
includes WTF's deployed staff's

455
00:32:40,680 --> 00:32:43,800
salary too because we are
operating the gym.

456
00:32:43,920 --> 00:32:46,520
- So that expense is added.
- Please share the numbers.

457
00:33:05,880 --> 00:33:09,120
the 23 gyms we launched in 2021

458
00:33:09,200 --> 00:33:13,080
just use our tech now as we
had piloted with them.

459
00:33:13,720 --> 00:33:15,320
So, why are you positioning
for 43 gyms?

460
00:33:15,400 --> 00:33:18,360
Because through tech, they are
still... See...

461
00:33:18,440 --> 00:33:20,560
- We are not operating it.
- Sir, your words are

462
00:33:20,680 --> 00:33:24,240
making it tough to judge what's
a lie and what's not.

463
00:33:25,800 --> 00:33:27,720
Anyway, from 20 gyms,

464
00:33:27,800 --> 00:33:29,800
you're making around Rs. 60 lakhs,

465
00:33:29,880 --> 00:33:32,000
that is Rs. 3 lakh
per gym on average.

466
00:33:32,000 --> 00:33:32,720
Right.

467
00:33:32,800 --> 00:33:34,640
They earn only 35% of that.

468
00:33:34,720 --> 00:33:36,640
Per gym only one lakh.

469
00:33:36,720 --> 00:33:38,960
- No, it's not the cost...
- So from each gym

470
00:33:52,440 --> 00:33:54,520
A confusing business and

471
00:33:54,920 --> 00:33:57,600
you've only played the
game so far using buzzwords.

472
00:34:00,120 --> 00:34:01,440
You talk of new tech,

473
00:34:01,520 --> 00:34:04,760
then you sideline
it and bring in data.

474
00:34:05,360 --> 00:34:06,640
I'm out of this.

475
00:34:07,600 --> 00:34:09,320
We invest for two things.

476
00:34:09,400 --> 00:34:11,800
The founders and the business model.

477
00:34:11,960 --> 00:34:14,520
There are a lot of flaws
in the founders.

478
00:34:14,920 --> 00:34:16,720
There's no specificity and

479
00:34:16,760 --> 00:34:19,400
statistics in the
conversation style.

480
00:34:19,840 --> 00:34:22,320
Your numbers are also very low.

481
00:34:22,400 --> 00:34:25,240
Even business model-wise,
we don't have the confidence

482
00:34:25,320 --> 00:34:27,320
that you'll scale and
I'll get my money back.

483
00:34:27,400 --> 00:34:30,520
So, please rework, rethink.

484
00:34:30,880 --> 00:34:33,080
- But for today, I'm out.
- Thank you.

485
00:35:08,960 --> 00:35:10,680
You use a lot of

486
00:35:10,880 --> 00:35:13,640
buzzwords, like Aman said.

487
00:35:13,760 --> 00:35:16,560
And this creates a question mark

488
00:35:16,680 --> 00:35:18,640
in the minds of the investors.

489
00:35:19,560 --> 00:35:23,640
I don't feel I can trust
this partnership, I'm out.

490
00:35:23,920 --> 00:35:24,920
Okay.

491
00:35:25,720 --> 00:35:26,960
This is the problem, bro.

492
00:35:27,480 --> 00:35:29,320
Your model is wrong.

493
00:35:29,760 --> 00:35:32,480
OYO for gyms won't work.

494
00:35:33,120 --> 00:35:34,800
When there are hotel rooms,

495
00:35:34,880 --> 00:35:38,520
the budget on which OYO
operates is very transactional.

496
00:35:38,840 --> 00:35:42,280
A lot of people have tried to do
the same thing with salons as well.

497
00:35:42,560 --> 00:35:44,080
- They completely failed.
- Okay.

498
00:35:44,160 --> 00:35:45,800
You'll have the same
problem with gym

499
00:35:45,800 --> 00:35:47,680
ownership because gym
owners are passionate.

500
00:35:47,760 --> 00:35:49,000
They run it personally.

501
00:35:49,080 --> 00:35:52,040
You're putting up two bosses,
your manager and the gym owner.

502
00:35:52,120 --> 00:35:53,400
It's a completely failed plan.

503
00:35:54,760 --> 00:35:56,680
Second point, your valuation.

504
00:35:57,200 --> 00:35:59,280
You don't even have Rs. 1 crore
revenue annually.

505
00:35:59,400 --> 00:36:00,560
- See, if you look at...
- Your revenue,

506
00:36:00,640 --> 00:36:01,640
- not of the gyms.
- Right.

507
00:36:01,880 --> 00:36:04,040
How did you bring up a
valuation of Rs. 50 crores?

508
00:36:04,120 --> 00:36:05,560
You should've given it a thought.

509
00:36:07,000 --> 00:36:09,840
I don't see a business
market in your model.

510
00:36:09,920 --> 00:36:12,760
The founders have already
said that they don't trust it.

511
00:36:12,880 --> 00:36:15,880
That's the reason I'm out.
All sharks are out, good luck.

512
00:36:16,080 --> 00:36:18,040
- Thank you.
- Thank you. - Good luck.

513
00:36:18,160 --> 00:36:22,280
When you approach an investor,
underpromise, don't overpromise.

514
00:36:22,360 --> 00:36:24,040
Undersell, don't oversell and

515
00:36:24,120 --> 00:36:27,800
even if you undersell,
your business, your metrics,

516
00:36:27,960 --> 00:36:30,520
should be good enough for
people to lend you money.

517
00:36:30,600 --> 00:36:32,600
When you oversell, you lose trust.

518
00:36:32,680 --> 00:36:34,040
Take the feedback positively.

519
00:36:34,080 --> 00:36:35,840
- Sure.
- It'll help you a lot.

520
00:36:35,960 --> 00:36:37,040
- And surprise us.
- All the best.

521
00:36:37,120 --> 00:36:39,360
- We will. Very soon we'll be in
Delhi and Mumbai. - Please do.

522
00:36:39,480 --> 00:36:40,880
We'll be very happy
if you surprise us.

523
00:36:40,920 --> 00:36:42,280
We'll make you
customers, thank you.

524
00:36:42,360 --> 00:36:43,360
Thank you.

525
00:36:45,880 --> 00:36:48,560
[music playing]

526
00:36:57,640 --> 00:37:00,280
[music playing]

527
00:37:25,120 --> 00:37:28,040
Greetings, Sharks. I'm
Rahul from Ludhiana, Punjab.

528
00:37:36,920 --> 00:37:40,680
Sharks, I'm a senior software
engineer in a software company.

529
00:37:40,920 --> 00:37:42,880
I have worked hard
to become an engineer.

530
00:37:42,960 --> 00:37:46,080
I thought that I'll code,
create software and go abroad.

531
00:37:46,200 --> 00:37:49,000
But I'm having to do the
work of two engineers here.

532
00:37:49,240 --> 00:37:52,480
A software engineer has to take
three technical interview rounds.

533
00:37:52,560 --> 00:37:55,280
And guess what? I'm
not even getting paid for it.

534
00:37:56,600 --> 00:37:58,520
Sharks, I'm in the HR
team of the same company.

535
00:37:58,640 --> 00:38:01,400
I've been telling him for
long to take the interviews

536
00:38:01,480 --> 00:38:03,640
because he's the one
with technical expertise.

537
00:38:04,320 --> 00:38:06,880
Last week, there were five
candidates and they also left

538
00:38:06,960 --> 00:38:08,680
because he wasn't available.

539
00:38:08,840 --> 00:38:11,200
Sharks, to fill one tech vacancy,

540
00:38:11,280 --> 00:38:14,760
every company interviews
over 25 candidates.

541
00:38:28,080 --> 00:38:29,200
Using Intervue.

542
00:38:30,160 --> 00:38:33,960
Intervue is a platform where the
world's most popular companies

543
00:38:34,200 --> 00:38:37,240
like Facebook, Google,
Amazon's engineers

544
00:38:37,320 --> 00:38:39,880
interview the candidates
from other companies

545
00:38:39,960 --> 00:38:41,880
and make their hiring easier.

546
00:38:41,960 --> 00:38:44,800
And now, these engineers
also get paid for it.

547
00:39:11,760 --> 00:39:14,120
and we create a credible database

548
00:39:14,200 --> 00:39:17,160
that can be used to make
hiring faster for companies.

549
00:39:17,240 --> 00:39:19,240
For this, Sharks, we ask for

550
00:39:19,320 --> 00:39:22,000
Rs. 1.5 crores for 1% equity.

551
00:39:29,560 --> 00:39:32,000
Rahul, Pushpender,
what's the real story?

552
00:39:32,080 --> 00:39:34,240
How did you meet? Why
did you start this business?

553
00:39:34,320 --> 00:39:37,680
Anupam, we know each
other for the past 5 years.

554
00:39:37,800 --> 00:39:41,040
I was an engineer for around
8 years before Intervue.

555
00:39:41,160 --> 00:39:43,920
I've worked with companies such
as Paytm and Deutsche Telekom.

556
00:39:44,000 --> 00:39:46,760
I have created netbanking and
QR code functionalities for them.

557
00:39:47,480 --> 00:39:48,760
I met Pushpender in Paytm.

558
00:39:48,840 --> 00:39:50,000
What was Pushpender doing?

559
00:39:50,200 --> 00:39:52,080
I was also an
engineer in Rahul's team.

560
00:39:52,080 --> 00:39:52,720
Okay.

561
00:39:52,800 --> 00:39:56,320
Pushpender's speciality is
that he can learn any technology.

562
00:39:56,400 --> 00:39:58,240
And then we had to
build an engineering

563
00:39:58,240 --> 00:40:00,120
team of 200 people in
Deutsche Telekom.

564
00:40:00,200 --> 00:40:02,560
They were building an R&D
centre for European businesses.

565
00:40:02,640 --> 00:40:06,240
I personally conducted
2500-3000 tech interviews.

566
00:40:06,320 --> 00:40:06,880
Wow!

567
00:40:06,920 --> 00:40:08,760
The problem with the
interviews everyday was that

568
00:40:08,760 --> 00:40:10,800
the bandwidth for conducting
these interviews was very low.

569
00:40:10,840 --> 00:40:12,360
- Okay.
- My team was struggling.

570
00:40:12,440 --> 00:40:14,720
Not just us, even the
HR team was struggling.

571
00:40:14,840 --> 00:40:17,240
That's why I went to
Pushpender and I told him

572
00:40:17,360 --> 00:40:19,440
that let's launch this
and the rest is history.

573
00:40:20,560 --> 00:40:22,640
I don't understand,
what's the actual problem?

574
00:40:22,720 --> 00:40:24,320
Assume that boAt is hiring.

575
00:40:24,400 --> 00:40:27,080
And boAt has a senior
software engineer on the job.

576
00:40:27,160 --> 00:40:29,960
If there are 1000 applicants,
someone is screening them.

577
00:40:30,040 --> 00:40:33,560
After screening them, there
are at least 2-3 technical rounds.

578
00:40:33,640 --> 00:40:35,400
In those 2-3 technical rounds,

579
00:40:35,480 --> 00:40:37,960
90% of the candidates
are filtered out.

580
00:40:38,080 --> 00:40:40,440
Imagine that in those
2-3 technical rounds,

581
00:40:40,520 --> 00:40:43,320
how much bandwidth is
your engineering team losing.

582
00:40:43,440 --> 00:40:46,040
Number two, you're probably
losing quality candidates

583
00:40:46,120 --> 00:40:48,040
because the candidate
has applied somewhere else

584
00:40:48,040 --> 00:40:49,920
and it's taking you 45
days to hire one person.

585
00:40:50,000 --> 00:40:51,160
Because your engineer is telling you

586
00:40:51,200 --> 00:40:53,240
I'll take the interview next
week, I'm busy with a product.

587
00:40:53,240 --> 00:40:53,920
Okay.

588
00:40:54,000 --> 00:40:55,520
We're telling you

589
00:40:55,600 --> 00:40:57,840
that you send us
those 1000 candidates,

590
00:40:57,920 --> 00:41:01,920
I'll share the top 60-70 candidates
after conducting an interview.

591
00:41:18,560 --> 00:41:19,880
It doesn't hamper their work.

592
00:41:20,000 --> 00:41:22,200
But they're losing their bandwidth
in conducting these interviews.

593
00:41:22,200 --> 00:41:24,680
No, those engineers conduct
these interviews in off-hours

594
00:41:24,720 --> 00:41:26,840
and weekends because
they're getting paid for it.

595
00:41:27,800 --> 00:41:30,240
We can conduct over
500 interviews in a day.

596
00:41:30,360 --> 00:41:31,600
I'll show you how.

597
00:41:31,680 --> 00:41:33,760
This is our platform, our website.

598
00:41:33,840 --> 00:41:36,680
Assume that Zomato is
hiring and the HR of Zomato

599
00:41:36,920 --> 00:41:38,840
logs in on this platform.

600
00:41:38,960 --> 00:41:41,400
Why assume? You've put up their
logo, so you're hiring for them.

601
00:41:41,480 --> 00:41:42,480
They're our customer.

602
00:41:42,760 --> 00:41:44,080
- Even now?
- Yes.

603
00:41:44,160 --> 00:41:45,800
Even their engineers
conduct interviews?

604
00:41:45,880 --> 00:41:47,560
- Some engineers do.
- Okay.

605
00:41:47,640 --> 00:41:48,440
Give him the list.

606
00:41:48,520 --> 00:41:50,240
[laughing]

607
00:41:50,480 --> 00:41:51,960
It's our dashboard.

608
00:41:52,040 --> 00:41:54,920
A company can hire
all the probable technical profiles

609
00:41:55,000 --> 00:41:57,320
over here.

610
00:42:05,600 --> 00:42:07,600
If they are hiring
a JavaScript developer,

611
00:42:07,680 --> 00:42:08,480
they'll choose "JavaScript".

612
00:42:08,560 --> 00:42:11,440
They will choose
the experience of the candidate.

613
00:42:11,520 --> 00:42:15,320
They can also see the technical
testing within JavaScript.

614
00:42:15,400 --> 00:42:18,120
As it's technical testing,
it's binary.

615
00:42:18,200 --> 00:42:21,040
We don't test
a candidate's behaviour.

616
00:42:21,120 --> 00:42:22,480
The testing is mostly objective.

617
00:42:22,560 --> 00:42:25,880
A real interviewer who knows these
parameters does these tests.

618
00:42:25,960 --> 00:42:27,680
The HR just needs
to add the candidates

619
00:42:37,000 --> 00:42:39,920
"Please prepare a perfect resume
for this job description."

620
00:42:40,040 --> 00:42:42,640
ChatGPT will give me a resume

621
00:42:42,720 --> 00:42:44,280
which would
most probably be purported.

622
00:42:44,400 --> 00:42:46,960
So we don't share the candidate's
resume with the interviewer.

623
00:42:47,040 --> 00:42:49,600
Interviewers don't know
the details of the candidate

624
00:43:00,960 --> 00:43:03,800
I'll join an interview
as an interviewer.

625
00:43:04,280 --> 00:43:05,920
Suppose the interview
is for boAt company.

626
00:43:06,040 --> 00:43:08,920
Probably I'm an engineering manager
in another company.

627
00:43:09,480 --> 00:43:11,360
I can only see the experience
of the candidate

628
00:43:11,440 --> 00:43:12,640
and the duration of the round.

629
00:43:12,720 --> 00:43:14,360
I must ask these types of questions

630
00:43:14,440 --> 00:43:17,200
- and this is my judging criteria
for the candidate. - Nice.

631
00:43:17,480 --> 00:43:19,480
Then I'll join the interview.

632
00:43:28,280 --> 00:43:29,720
Coding happens hands-on.

633
00:43:29,800 --> 00:43:31,200
When I join as a candidate,

634
00:43:31,280 --> 00:43:33,880
I just need to click on
"join as a candidate".

635
00:43:34,000 --> 00:43:35,440
This platform is collaborative.

636
00:43:35,560 --> 00:43:38,760
If we go live and type something
on Google Docs, others can see it.

637
00:43:38,840 --> 00:43:40,080
Our platform
is completely collaborative.

638
00:43:40,160 --> 00:43:41,840
By the way,
we are one of the world's fastest

639
00:43:41,960 --> 00:43:43,360
programming
environment-only internet.

640
00:43:44,400 --> 00:43:47,280
I can prove it to you with the help
of pay speeding sites.

641
00:43:47,400 --> 00:43:49,560
- You are a hardcore salesperson.
- Amazing!

642
00:43:49,640 --> 00:43:51,800
- Amazing sales sense...
- Are you really an engineer?

643
00:43:52,000 --> 00:43:54,360
I was an engineer but I always
wanted to be an entrepreneur.

644
00:43:54,480 --> 00:43:57,880
Please see this once.
If the candidates lip-sync,

645
00:43:58,120 --> 00:44:00,840
interviewers can find out.

646
00:44:00,920 --> 00:44:04,440
Many times candidates join
but somebody else speaks

647
00:44:04,520 --> 00:44:06,480
on their behalf
and the candidate just lip-syncs.

648
00:44:06,560 --> 00:44:09,160
[suspenseful music playing]

649
00:44:09,240 --> 00:44:11,720
Our software catches it

650
00:44:42,080 --> 00:44:43,640
The last module
is the feedback module.

651
00:44:43,720 --> 00:44:47,280
As an interviewer, I'll check
all the technical parameters

652
00:44:47,360 --> 00:44:48,200
chosen by HR.

653
00:44:48,320 --> 00:44:50,600
I'll give the candidate
a perfect ten in Redux

654
00:44:50,680 --> 00:44:52,480
because they have
a strong knowledge of Redux.

655
00:44:52,560 --> 00:44:55,280
I'll rate all the technical
parameters in the same way

656
00:44:55,360 --> 00:44:57,040
and at the end of the day,
I'll give my verdict.

657
00:44:57,120 --> 00:44:59,200
"Strong No, No, Yes or Strong Yes."

658
00:44:59,400 --> 00:45:01,120
As soon as the interviewer
ends the interview,

659
00:45:01,200 --> 00:45:04,440
a report is generated
within 5 minutes.

660
00:45:34,000 --> 00:45:34,800
I understood.

661
00:45:35,760 --> 00:45:36,920
How would you feel?

662
00:45:37,040 --> 00:45:38,720
Suppose, instead of your HR team,

663
00:45:38,800 --> 00:45:41,840
an outside agency
conducts interviews on your behalf.

664
00:45:42,080 --> 00:45:44,000
You aren't replacing the HR round.

665
00:45:44,120 --> 00:45:45,800
You are replacing
only the technical round.

666
00:45:45,880 --> 00:45:47,280
The HR round needs to be taken
for culture fit.

667
00:45:47,360 --> 00:45:49,160
Now we index on culture.

668
00:45:49,240 --> 00:45:50,640
We conduct three to four
rounds on culture.

669
00:45:50,760 --> 00:45:52,680
Lastly, the technical round
is conducted.

670
00:45:53,640 --> 00:45:55,640
We hire hundreds
of engineers a year.

671
00:45:55,720 --> 00:45:58,200
First, we objectively evaluate
the technical aspect.

672
00:46:08,520 --> 00:46:10,160
- is there a problem?
- We don't have a problem.

673
00:46:10,240 --> 00:46:13,560
You may follow your process.
We aren't working as a framework.

674
00:46:13,640 --> 00:46:15,400
We are simply helping you filter.

675
00:46:15,480 --> 00:46:18,760
Philosophically,
I don't like your business model.

676
00:46:19,200 --> 00:46:21,200
If the employees of my company

677
00:46:21,280 --> 00:46:24,480
conduct interviews
as per my company's culture,

678
00:46:24,560 --> 00:46:26,920
it is a better check for me.

679
00:46:46,840 --> 00:46:50,120
Recruitment is a crucial thing.

680
00:46:50,200 --> 00:46:55,120
I'll never outsource it to a
business model resembling a factory.

681
00:46:55,600 --> 00:46:57,000
I can't be an investor.

682
00:46:57,080 --> 00:46:59,600
I'm out but I wish you the best.

683
00:47:25,560 --> 00:47:27,200
Companies often complain,

684
00:47:27,320 --> 00:47:28,960
"our engineers don't interview
after 8 p.m."

685
00:47:29,040 --> 00:47:31,080
I tell them that they can ask us
to conduct interviews at 11 p.m.

686
00:47:31,160 --> 00:47:33,680
I'll vet 500 engineers
for you within a day.

687
00:47:33,760 --> 00:47:35,120
The next day, they may
conduct the technical interview.

688
00:47:35,200 --> 00:47:36,480
It's all about money.

689
00:47:36,560 --> 00:47:39,320
An engineer doesn't conduct
an interview where he works

690
00:47:39,400 --> 00:47:42,200
as he doesn't get paid extra but
he'd work on the weekend for you.

691
00:47:42,320 --> 00:47:43,720
As a company,

692
00:47:43,800 --> 00:47:47,000
why would I approach you?
I'll pay my engineers more.

693
00:47:47,080 --> 00:47:50,080
Companies have a referral programme
for internal employees.

694
00:47:50,160 --> 00:47:51,280
He understood your question.

695
00:47:51,400 --> 00:47:52,680
That's superb.

696
00:47:52,800 --> 00:47:55,280
[laughing]

697
00:47:55,520 --> 00:47:57,000
What the hell!

698
00:47:57,360 --> 00:47:58,680
I won't reveal the company's name.

699
00:47:58,760 --> 00:48:01,600
When we went to sell them, they
said "we'll pay our engineers more."

700
00:48:02,040 --> 00:48:04,880
They started giving vouchers to the
engineers at the end of the month.

701
00:48:04,960 --> 00:48:06,720
Some even started taking cash.

702
00:48:06,840 --> 00:48:08,120
They got the payment
at the month's end.

703
00:48:08,200 --> 00:48:09,560
I'll brief you about their platform.

704
00:48:09,680 --> 00:48:12,600
If my interview ends at 6 p.m.,
as an interviewer,

705
00:48:12,680 --> 00:48:14,400
my account will be
credited at 6.01 p.m.

706
00:48:14,520 --> 00:48:15,760
and I can withdraw
money through UPI.

707
00:48:37,240 --> 00:48:39,360
- That's how you calculate
the revenue. - Yes.

708
00:48:39,440 --> 00:48:40,800
- It's your gross revenue.
- Yes.

709
00:48:40,920 --> 00:48:41,760
What is your net revenue?

710
00:48:41,880 --> 00:48:43,640
We pay 40% of it to the engineer.

711
00:48:48,080 --> 00:48:49,040
Do you also have a competition?

712
00:48:49,160 --> 00:48:52,680
Yes. A large company from the US. It
has touched billion dollars.

713
00:48:52,760 --> 00:48:54,960
- Sales or billion dollars
in valuation? - Valuation.

714
00:48:55,040 --> 00:48:56,360
Their revenue
is about 40 million.

715
00:48:56,440 --> 00:48:57,800
- Engineering only?
- Yes.

716
00:48:57,880 --> 00:48:59,760
- What's the company's name?
- Karat.

717
00:48:59,840 --> 00:49:01,280
- Are they in India?
- Yes.

718
00:49:01,360 --> 00:49:04,240
Their rates are very high.
¤250 for one interview.

719
00:49:04,320 --> 00:49:05,880
No one in India will pay that much.

720
00:49:10,400 --> 00:49:12,080
We're a rubric-powered
hiring platform.

721
00:49:24,240 --> 00:49:26,040
is global and without borders.

722
00:49:26,240 --> 00:49:30,920
- Right. - An engineer from India
can give an interview for the US.

723
00:49:31,000 --> 00:49:32,000
You're absolutely right.

724
00:49:32,080 --> 00:49:34,680
The hiring is global. I can evaluate
an engineer even from Iceland.

725
00:49:34,760 --> 00:49:35,680
The parameters will stay the same.

726
00:49:35,760 --> 00:49:37,400
So, you don't plan on being
an Indian company.

727
00:49:37,440 --> 00:49:38,840
- It's a global platform.
- Of course.

728
00:49:38,920 --> 00:49:40,840
We want to become
a billion-dollar company.

729
00:49:40,920 --> 00:49:42,480
That's not possible in India.

730
00:49:42,720 --> 00:49:45,080
- Billion-dollar companies
do exist in India. - I'm with you.

731
00:49:45,160 --> 00:49:47,800
I meant given our industry and TAM.

732
00:49:50,840 --> 00:49:53,720
You're just brilliant
and truly amazing.

733
00:49:53,760 --> 00:49:55,200
I don't want to get tempted

734
00:49:55,280 --> 00:49:58,320
- to end up spending
Rs. 1.5 crores at 1%... - Hey!

735
00:49:58,400 --> 00:50:01,000
As I am not
the right investor fit for you.

736
00:50:01,080 --> 00:50:02,720
The more I hear,
the more tempted I'll be.

737
00:50:02,840 --> 00:50:04,480
- Vineeta, I...
- You're extremely brilliant.

738
00:50:04,640 --> 00:50:08,320
Just one of
the sharpest pitchers ever.

739
00:50:08,760 --> 00:50:11,000
So, good luck with that. I'm out.

740
00:50:11,680 --> 00:50:13,280
Forget her, talk to me.
I'll give you a good offer.

741
00:50:13,400 --> 00:50:15,720
I want to talk too.
I have an important question.

742
00:50:15,800 --> 00:50:16,640
What does he do?

743
00:50:16,720 --> 00:50:17,800
I handle the tech.

744
00:50:17,880 --> 00:50:20,720
The reports and back end you see,

745
00:50:20,800 --> 00:50:23,560
anything system-related
is handled by me.

746
00:50:23,680 --> 00:50:25,200
What's your share of equity?

747
00:50:35,560 --> 00:50:36,760
your valuation and when it happened.

748
00:51:08,040 --> 00:51:10,080
The market dynamics are favourable

749
00:51:10,160 --> 00:51:12,320
because it's headed
in this direction.

750
00:51:12,840 --> 00:51:14,120
Here's the problem, my friend.

751
00:51:14,680 --> 00:51:17,200
You're at a valuation
of Rs. 120 crores.

752
00:51:17,600 --> 00:51:20,720
According to me,
currently, your valuation

753
00:51:20,920 --> 00:51:22,960
should be Rs. 40 to 50 crores
at the most.

754
00:51:23,200 --> 00:51:25,560
This isn't going down well with me.

755
00:51:28,240 --> 00:51:29,600
The guy is solid and amazing.

756
00:51:29,680 --> 00:51:32,520
Everyone is saying the valuation
is a problem though.

757
00:51:33,600 --> 00:51:35,320
Let me bet on you.

758
00:51:35,400 --> 00:51:36,760
Rs. 1.5 crores for 2% equity.

759
00:51:43,680 --> 00:51:45,720
In fact, my valuation
will be lower than Aman's.

760
00:51:45,960 --> 00:51:48,120
I will give you
Rs. 1.5 crores for 3% equity.

761
00:51:56,320 --> 00:51:59,200
I still spend
90% of my time in tech.

762
00:51:59,320 --> 00:52:01,080
This space really intrigues me.

763
00:52:01,200 --> 00:52:03,080
- Deepinder, could I talk to you
for a minute? - Sure.

764
00:52:03,120 --> 00:52:04,000
In private.

765
00:52:08,000 --> 00:52:09,600
How much money
do you have in the bank?

766
00:52:10,120 --> 00:52:11,160
About Rs. 6.5 crores.

767
00:52:15,920 --> 00:52:17,600
Get ready for a deal!

768
00:52:18,520 --> 00:52:19,920
What will you do with this money?

769
00:52:20,120 --> 00:52:23,440
An enterprise makes us
Rs. 25 to 30 lakhs a year.

770
00:52:23,520 --> 00:52:27,720
If I can multiply enterprises
and build a team, not just in India,

771
00:52:27,880 --> 00:52:29,640
but even for EMEA
and the US markets,

772
00:52:30,080 --> 00:52:31,520
- the sky is the limit.
- Yes.

773
00:52:49,680 --> 00:52:51,680
Now, listen up.

774
00:52:51,920 --> 00:52:55,240
You're doing great. I like that
you want to build a global company.

775
00:52:55,320 --> 00:52:58,560
Do you plan on focusing
on other areas such as design?

776
00:52:58,720 --> 00:53:01,440
We're making a foray
even into the non-tech market.

777
00:53:01,600 --> 00:53:03,000
So, you have plans
for business expansion.

778
00:53:03,120 --> 00:53:04,440
- Non-tech...
- Thank you. Got my answer.

779
00:53:04,560 --> 00:53:06,600
Deepinder wishes
to make you an offer.

780
00:53:06,800 --> 00:53:08,040
Rs. 1.5 crores won't be enough.

781
00:53:09,040 --> 00:53:10,520
How will you raise more capital?

782
00:53:10,680 --> 00:53:13,960
Our plan is to grow
and then raise a series A round.

783
00:53:14,080 --> 00:53:15,440
Raise the series A here.

784
00:53:17,680 --> 00:53:20,200
- Okay.
- Aman and I combined

785
00:53:21,080 --> 00:53:22,440
- will give you Rs. 5 crores...
- Eh?

786
00:53:32,720 --> 00:53:35,480
And 10% because
it has to be fun for us.

787
00:53:35,600 --> 00:53:40,160
How will we even mentor or coach for
a meagre 3 or 4%?

788
00:53:40,240 --> 00:53:41,920
- So... Whatever.
- True, to be able to add value.

789
00:53:42,000 --> 00:53:42,800
Yes.

790
00:53:44,840 --> 00:53:45,640
What do you wish to do?

791
00:53:45,720 --> 00:53:46,920
Deepinder, Aman and Anupam,

792
00:53:47,000 --> 00:53:49,680
is there a chance
you could meet our old cap?

793
00:53:50,640 --> 00:53:52,120
I cannot.

794
00:53:52,840 --> 00:53:55,760
Without at least 8 to 10%,
it's just boring.

795
00:53:56,120 --> 00:54:00,200
We don't have that kind of cash
in the bank to give to you.

796
00:54:00,280 --> 00:54:01,760
This is all we can offer.

797
00:54:02,960 --> 00:54:04,800
Look at the value-add.

798
00:54:05,040 --> 00:54:10,040
I do wish to maintain
the cap of 15 million.

799
00:54:11,160 --> 00:54:13,400
Could all three of you
come on board

800
00:54:13,480 --> 00:54:16,440
with Rs. 5 crores for 4% equity
at a valuation of 15 million?

801
00:54:28,960 --> 00:54:31,840
- Aman.
- I'll go back to my old offer.

802
00:54:31,920 --> 00:54:33,040
[Sharks laugh]

803
00:54:33,720 --> 00:54:35,880
Last offer. Rs. 1.5 crores
for 2% equity.

804
00:54:54,640 --> 00:54:57,120
Maximise your chances
to get to a billion.

805
00:54:57,720 --> 00:54:58,880
Don't maximise this...

806
00:54:58,960 --> 00:55:00,440
It shouldn't be like
when you reach a billion,

807
00:55:00,560 --> 00:55:01,880
you have a percentage left.

808
00:55:02,000 --> 00:55:05,040
Don't act miserly now.
Get the right people on your side.

809
00:55:07,800 --> 00:55:09,400
- Rahul, time to make a decision.
- Yes.

810
00:55:09,480 --> 00:55:10,520
[tense music playing]

811
00:55:22,560 --> 00:55:24,160
- Then I met him!
- [laughter]

812
00:55:25,240 --> 00:55:26,080
Good job.

813
00:55:26,400 --> 00:55:27,360
[camera shutter clicks]

814
00:55:28,000 --> 00:55:29,800
- Well done.
- All the best.

815
00:55:30,000 --> 00:55:30,880
- Thank you.
- Good job.

