1 00:00:10,080 --> 00:00:11,600 Greetings, ladies and gentlemen. 2 00:00:11,760 --> 00:00:13,280 I'm Rahul Dua, the host of the show. 3 00:00:13,400 --> 00:00:16,720 This episode of Shark Tank season 2 is ready for take off. 4 00:00:17,000 --> 00:00:18,360 Co-presented by ACKO. 5 00:00:18,480 --> 00:00:20,040 Payments partner, Cashfree Payments. 6 00:00:20,200 --> 00:00:21,640 Ideas partner, Smallcase. 7 00:00:21,800 --> 00:00:23,160 Co-powered by PokerBaazi. 8 00:00:23,240 --> 00:00:24,560 Money partner, Fi Money. 9 00:00:24,760 --> 00:00:26,240 Online food partner, Eatfit. 10 00:00:26,320 --> 00:00:27,760 Eyewear partner, Lenskart. 11 00:00:27,960 --> 00:00:29,880 Please fasten your seat belts 12 00:00:30,080 --> 00:00:33,200 and remain seated until the show ends. 13 00:00:33,440 --> 00:00:34,080 Let's go. 14 00:00:34,160 --> 00:00:35,720 [music playing] 15 00:00:54,520 --> 00:00:56,600 [music playing] 16 00:01:03,000 --> 00:01:06,920 How will you define a successful person? 17 00:01:07,440 --> 00:01:10,200 Somebody who has the power, status and wealth, right? 18 00:01:12,240 --> 00:01:14,920 To me, a successful person is someone 19 00:01:15,000 --> 00:01:17,360 who has the power of choice and freedom. 20 00:01:17,560 --> 00:01:19,000 [music playing] 21 00:01:19,280 --> 00:01:22,440 But after 75 years of independence, 22 00:01:22,640 --> 00:01:26,080 do women have the freedom to wear clothes of their choice? 23 00:01:26,720 --> 00:01:28,320 [music playing] 24 00:01:29,520 --> 00:01:30,760 No. 25 00:01:31,240 --> 00:01:33,800 Whether I wear an abaya or a sari, 26 00:01:33,880 --> 00:01:37,080 modest clothes that cover my body 27 00:01:37,160 --> 00:01:38,760 or revealing clothes. 28 00:01:38,840 --> 00:01:40,320 It's my choice, right? 29 00:01:40,520 --> 00:01:41,720 [music playing] 30 00:01:41,920 --> 00:01:46,040 But does the fashion industry have choices for all? 31 00:01:46,720 --> 00:01:48,080 No. 32 00:01:49,320 --> 00:01:51,000 Forget hijab options, 33 00:01:51,080 --> 00:01:53,760 if we talk about office wear, 34 00:01:53,960 --> 00:01:56,160 modest casual wear, 35 00:01:56,240 --> 00:01:58,600 sports or swimwear 36 00:01:58,720 --> 00:02:00,280 then there is no choice. 37 00:02:01,680 --> 00:02:04,680 So, by giving the power of choice 38 00:02:04,840 --> 00:02:09,600 to empower with modest clothes, I started Forever Modest. 39 00:02:09,960 --> 00:02:11,640 [music playing] 40 00:02:16,440 --> 00:02:17,960 I'm from Aurangabad. 41 00:02:18,040 --> 00:02:20,880 And I'm the founder of Forever Modest. 42 00:02:37,200 --> 00:02:39,520 that have succeeded in the modest fashion industry. 43 00:02:39,600 --> 00:02:42,760 But, for Indians, to purchase from that brand 44 00:02:43,240 --> 00:02:44,560 falls very expensive. 45 00:02:44,760 --> 00:02:46,280 [music playing] 46 00:02:46,360 --> 00:02:50,880 My clothes are affordable, stylish, and trendy. 47 00:02:51,160 --> 00:02:54,640 And we offer a wide variety in colours 48 00:03:00,040 --> 00:03:03,600 You can buy our coats, abaya, corsets, 49 00:03:03,880 --> 00:03:05,640 and the other products on our website 50 00:03:21,520 --> 00:03:22,880 Wow. 51 00:03:23,160 --> 00:03:26,960 I want to make Forever Modest a mainstream fashion category. 52 00:03:27,040 --> 00:03:30,920 And I want to dominate it too. 53 00:03:31,000 --> 00:03:35,600 Modest fashion doesn't cater to any specific community. 54 00:03:35,680 --> 00:03:37,800 It's for everybody to wear. 55 00:03:48,880 --> 00:03:50,080 [laughs] 56 00:03:50,240 --> 00:03:51,680 - Nice. - Amazing. 57 00:03:53,160 --> 00:03:57,200 Sana, welcome to the final week of Season 2. 58 00:03:57,280 --> 00:03:58,200 Thank you. 59 00:04:12,520 --> 00:04:14,360 Amazing! 60 00:04:14,680 --> 00:04:16,360 - Is this you? - Yes. 61 00:04:16,600 --> 00:04:18,440 Wow! 62 00:04:19,760 --> 00:04:21,800 I've brought the sword too, if you want to see it. 63 00:04:21,880 --> 00:04:23,640 - Yes. - Yes, of course. 64 00:04:24,840 --> 00:04:27,160 Look, Sana. We have to fund you. 65 00:04:27,240 --> 00:04:29,280 You're holding a sword now. 66 00:04:29,680 --> 00:04:31,280 [laughs] 67 00:04:32,120 --> 00:04:34,400 - It's the sword of empowerment. - Wow! 68 00:04:34,560 --> 00:04:35,840 Well said! 69 00:04:41,320 --> 00:04:42,640 Prêts? Allez! 70 00:04:42,720 --> 00:04:44,520 Do it once. 71 00:04:45,120 --> 00:04:46,560 On guard! 72 00:04:47,600 --> 00:04:48,760 Oh! 73 00:04:50,000 --> 00:04:51,440 - Oh! - Woah! 74 00:04:52,200 --> 00:04:53,600 - Well done! - Thank you! 75 00:04:53,680 --> 00:04:54,880 - Great job! - Good! 76 00:04:54,960 --> 00:04:56,400 How old are you? 77 00:04:56,480 --> 00:04:57,560 I'm 23. 78 00:04:57,720 --> 00:04:59,240 Oh my, God! 79 00:04:59,800 --> 00:05:01,840 So do you want to keep the sword or hold it? 80 00:05:01,920 --> 00:05:03,160 Yeah, I'll keep it. 81 00:05:03,240 --> 00:05:06,120 Bring it when we're negotiating in the end. 82 00:05:06,320 --> 00:05:08,000 [laughs] 83 00:05:09,200 --> 00:05:10,280 Sana. 84 00:05:10,480 --> 00:05:13,880 You were going to tell us how you came up with this idea. 85 00:05:14,040 --> 00:05:15,720 When I took up a sport, 86 00:05:15,800 --> 00:05:19,720 I couldn't find sportswear easily. 87 00:05:19,920 --> 00:05:21,400 [music playing] 88 00:05:21,480 --> 00:05:23,200 They're usually skin-tight. 89 00:05:23,280 --> 00:05:26,440 And the t-shirt length is not comfortable too. 90 00:05:26,760 --> 00:05:30,240 So, girls who aren't comfortable revealing their body 91 00:05:30,320 --> 00:05:31,680 they don't have a choice. 92 00:05:31,800 --> 00:05:33,600 [music playing] 93 00:05:33,840 --> 00:05:35,640 When did this thought strike you? 94 00:05:35,720 --> 00:05:37,560 2017. 95 00:05:37,640 --> 00:05:39,520 When did you start? 96 00:05:39,680 --> 00:05:40,840 In 2021. 97 00:05:40,920 --> 00:05:42,600 After I graduated as an engineer. 98 00:05:42,680 --> 00:05:45,280 You directly started after 99 00:05:45,360 --> 00:05:47,200 - college. - Yes, I have always. 100 00:05:47,280 --> 00:05:50,280 My mom is a fashion designer. 101 00:05:50,480 --> 00:05:51,880 My journey had started. 102 00:05:58,120 --> 00:06:00,600 How will I learn if I don't get started? 103 00:06:01,280 --> 00:06:02,920 - Oh, wow! - Good answer! 104 00:06:05,320 --> 00:06:07,200 [music playing] 105 00:06:07,960 --> 00:06:11,200 Sana, what I really liked 106 00:06:11,400 --> 00:06:12,960 is that you've created modest clothes. 107 00:06:13,120 --> 00:06:14,280 [music playing] 108 00:06:20,440 --> 00:06:23,800 The colours are bright too. 109 00:06:23,880 --> 00:06:26,480 - Yes. - As somebody who enjoys fashion, 110 00:06:26,800 --> 00:06:28,240 - hats off to you! - Yes. 111 00:06:28,320 --> 00:06:31,720 - Thank you so much. - Do you have an Insta page? 112 00:06:31,800 --> 00:06:32,960 How many followers do you have? 113 00:06:33,000 --> 00:06:35,360 - 15,000+. - Wow, not bad. 114 00:06:35,440 --> 00:06:36,560 It's very good. 115 00:06:41,000 --> 00:06:42,400 Oh, wow! 116 00:06:42,680 --> 00:06:44,400 [music playing] 117 00:06:45,600 --> 00:06:47,680 - Oh, wow! - Beautiful! 118 00:06:48,280 --> 00:06:49,880 [music playing] 119 00:06:50,120 --> 00:06:51,000 Got it. 120 00:06:51,120 --> 00:06:52,840 And some models have come along 121 00:06:52,960 --> 00:06:55,120 on whom I would like to showcase more designs. 122 00:06:55,240 --> 00:06:56,880 - Please! - Sure! 123 00:07:01,120 --> 00:07:03,200 - Oh, nice! - Oh, nice! Lovely! 124 00:07:04,720 --> 00:07:06,520 [upbeat music plays] 125 00:07:08,040 --> 00:07:09,200 Alright, girls! 126 00:07:09,280 --> 00:07:10,120 - Well done! - Brilliant! 127 00:07:10,200 --> 00:07:11,120 Beautiful! 128 00:07:11,320 --> 00:07:12,800 Are you all from Aurangabad? 129 00:07:13,080 --> 00:07:14,480 No! 130 00:07:14,880 --> 00:07:17,280 You're from Aurangabad! Are you her friend? 131 00:07:17,360 --> 00:07:18,680 She is my younger sister! 132 00:07:18,760 --> 00:07:20,000 Alright! 133 00:07:23,640 --> 00:07:25,520 Okay! Thank you, girls. 134 00:07:26,040 --> 00:07:27,480 - Thank you! - Very nice. 135 00:07:28,480 --> 00:07:31,800 Nice! What were your sales? 136 00:07:49,600 --> 00:07:51,360 Sana, what were your sales last month? 137 00:07:51,440 --> 00:07:52,880 4.20 lakhs. 138 00:08:04,400 --> 00:08:06,640 So, are you alone or do you have a team? 139 00:08:06,760 --> 00:08:07,760 I have a team. 140 00:08:07,840 --> 00:08:10,480 My mom and a few of her fashion designers. 141 00:08:10,560 --> 00:08:11,760 Few tailors. 142 00:08:11,880 --> 00:08:14,360 We have marketing people too. 143 00:08:14,880 --> 00:08:18,360 Sana, who is your consumer? 144 00:08:18,440 --> 00:08:20,080 What other needs do they have? 145 00:08:21,120 --> 00:08:23,480 Firstly, from 16 to 146 00:08:23,560 --> 00:08:26,640 30 years of age, we receive most of the orders. 147 00:08:26,960 --> 00:08:28,800 The consignments that I just mentioned 148 00:08:28,920 --> 00:08:31,440 were foreign consignments. 149 00:08:31,520 --> 00:08:33,320 In London and Serbia. 150 00:08:33,400 --> 00:08:36,720 Do you want to build a brand in India or take it abroad? 151 00:08:37,800 --> 00:08:39,520 I want to take it abroad too. 152 00:08:39,680 --> 00:08:41,400 But firstly, 153 00:08:41,520 --> 00:08:43,880 my priority is India. 154 00:08:43,960 --> 00:08:46,360 Out of your sales, 155 00:08:46,480 --> 00:08:49,160 - have you received B2B orders? - Yes. 156 00:08:49,240 --> 00:08:52,000 What was the value of that? 157 00:08:52,080 --> 00:08:54,240 Around 3.1. 158 00:08:54,320 --> 00:08:55,520 B2B. 159 00:08:55,640 --> 00:08:56,160 Yes. 160 00:08:56,240 --> 00:08:58,080 Your maximum revenue is generated from exports. 161 00:08:58,200 --> 00:08:59,160 Yes. 162 00:08:59,240 --> 00:09:01,320 Sana, I have a question. 163 00:09:01,400 --> 00:09:04,280 Are there other brands in India too? 164 00:09:04,360 --> 00:09:05,560 There are no brands. 165 00:09:05,680 --> 00:09:07,440 There are many brands abroad. 166 00:09:07,560 --> 00:09:11,120 Nike also recently launched modest sportswear. 167 00:09:11,200 --> 00:09:13,640 DKNY, Mango. 168 00:09:14,440 --> 00:09:16,640 This looks similar to Adidas. 169 00:09:16,720 --> 00:09:18,480 - Not your brand's. - Design. 170 00:09:18,560 --> 00:09:19,640 No! 171 00:09:20,320 --> 00:09:21,920 No, it's from my brand. 172 00:09:22,000 --> 00:09:24,160 These three stripe lines. 173 00:09:24,240 --> 00:09:25,640 He's right. 174 00:09:25,720 --> 00:09:27,040 Okay. 175 00:09:27,720 --> 00:09:29,120 Be careful about this. 176 00:09:29,200 --> 00:09:32,320 Because they hold a patent for that design. 177 00:09:32,440 --> 00:09:33,560 Okay. 178 00:09:33,640 --> 00:09:36,080 It affects brand influence. 179 00:09:36,680 --> 00:09:37,960 [music playing] 180 00:09:38,520 --> 00:09:40,360 If we look at the global market, 181 00:09:40,440 --> 00:09:42,840 the market is growing. 182 00:09:42,920 --> 00:09:45,720 Yes, according to a recent survey, 183 00:09:45,800 --> 00:09:47,800 it will be worth 2.5 trillion dollars. 184 00:09:47,880 --> 00:09:49,040 By 2024. 185 00:09:49,160 --> 00:09:50,320 [music playing] 186 00:09:50,480 --> 00:09:52,760 Huh? No, not 2.5 trillion dollars. 187 00:09:52,840 --> 00:09:53,880 - It's too much! - Yes. 188 00:09:53,960 --> 00:09:57,360 India's GDP is 3.4 trillion. 189 00:09:57,440 --> 00:10:00,800 Modest clothing. No, I'm talking about the worldwide market. 190 00:10:00,880 --> 00:10:02,640 - Yet, it can't be. - Yes. 191 00:10:02,840 --> 00:10:04,160 [music playing] 192 00:10:04,320 --> 00:10:05,720 In India, 193 00:10:06,040 --> 00:10:07,400 how big is the market? 194 00:10:07,560 --> 00:10:08,640 Where is it spread? 195 00:10:08,720 --> 00:10:10,960 Is there a need across the country? 196 00:10:11,080 --> 00:10:13,240 I think there's a need across the country because 197 00:10:13,320 --> 00:10:16,400 so many girls love wearing pants and loose jackets. 198 00:10:16,480 --> 00:10:17,880 Everyone loves that! 199 00:10:18,080 --> 00:10:20,720 The ratio of my customers 200 00:10:20,800 --> 00:10:23,200 from the community 201 00:10:23,280 --> 00:10:24,760 and outside of it, is almost the same. 202 00:10:24,840 --> 00:10:26,720 - Okay, they're there too. - Yes. 203 00:10:26,800 --> 00:10:28,720 Sana, I want to make an offer to you. 204 00:10:28,880 --> 00:10:30,240 Wow! 205 00:10:31,880 --> 00:10:34,320 Firstly, your story inspires me. 206 00:10:34,400 --> 00:10:36,000 - I'm inspired by you. - Especially... 207 00:10:36,080 --> 00:10:37,280 Yes, both of you, ma'am. 208 00:10:37,360 --> 00:10:39,600 Thank you. We share a mutual love. 209 00:10:39,960 --> 00:10:43,880 So sweet! Your expression is running through my mind. 210 00:10:44,000 --> 00:10:45,360 Power of choice. 211 00:10:45,560 --> 00:10:46,840 [music playing] 212 00:10:47,040 --> 00:10:50,320 The problem is that it will be difficult to scale it. 213 00:10:50,640 --> 00:10:52,680 Given how cluttered the market is. 214 00:10:53,000 --> 00:10:55,000 So, to be very honest, 215 00:10:55,080 --> 00:10:57,160 it will take me time to earn. 216 00:10:57,240 --> 00:10:58,800 [music playing] 217 00:10:59,160 --> 00:11:01,080 So, as a token and mentorship, 218 00:11:01,360 --> 00:11:04,520 I would like to offer you 5 lakhs 219 00:11:04,680 --> 00:11:06,320 for 5% equity. 220 00:11:07,960 --> 00:11:09,120 [music playing] 221 00:11:09,440 --> 00:11:11,840 And the remaining 15 lakhs as debt 222 00:11:20,120 --> 00:11:22,680 Namita has made you an offer too. 223 00:11:22,760 --> 00:11:24,200 It's a good offer. 224 00:11:24,880 --> 00:11:26,200 I'm out for now. 225 00:11:26,480 --> 00:11:28,440 [music playing] 226 00:11:28,840 --> 00:11:30,880 But, I would like to suggest that 227 00:11:30,960 --> 00:11:32,760 sometimes, when you start 228 00:11:32,960 --> 00:11:36,240 doing well, big brands start noticing you. 229 00:11:36,360 --> 00:11:38,720 That is where you can't, 230 00:11:38,800 --> 00:11:40,720 you have to be careful about the design, 231 00:11:40,800 --> 00:11:41,960 trademarks they might be having. 232 00:11:42,040 --> 00:11:43,400 [music playing] 233 00:11:44,400 --> 00:11:46,880 - But I wish you all the best. - Thank you. 234 00:11:47,120 --> 00:11:50,800 I have a question for you. In your last month's revenue, 235 00:11:50,880 --> 00:11:52,280 what was your profit? 236 00:12:00,040 --> 00:12:01,520 It's up to 3000. 237 00:12:01,640 --> 00:12:03,920 Which is the cheapest and the most expensive here? 238 00:12:04,240 --> 00:12:05,920 The green one is the cheapest. 239 00:12:06,040 --> 00:12:07,920 We sell it for 1499. 240 00:12:12,160 --> 00:12:14,600 what do you wish to do with this brand? 241 00:12:14,840 --> 00:12:16,880 My target for this year is 242 00:12:17,040 --> 00:12:19,000 at least 50 lakhs. 243 00:12:24,960 --> 00:12:26,200 I want to... 244 00:12:26,600 --> 00:12:29,160 Say it. Don't worry. You're a go-getter. 245 00:12:29,280 --> 00:12:30,840 I want to build a multi-billion company. 246 00:12:30,920 --> 00:12:32,440 - Multi-billion dollar? - Yes. 247 00:12:32,560 --> 00:12:33,880 Wow! 248 00:12:34,040 --> 00:12:35,280 [music playing] 249 00:12:36,400 --> 00:12:38,040 Sana, it was a pleasure meeting you. 250 00:12:38,120 --> 00:12:40,760 You're confident and inspirational. 251 00:12:41,040 --> 00:12:42,200 [music playing] 252 00:12:42,280 --> 00:12:44,520 I see India's future in you. 253 00:12:46,400 --> 00:12:48,440 You found a white space in the clothing category, 254 00:12:48,520 --> 00:12:49,080 modest clothing. 255 00:12:49,360 --> 00:12:50,840 Through you, I would like 256 00:12:50,920 --> 00:12:52,360 to promote entrepreneurship in India. 257 00:12:52,480 --> 00:12:55,280 I support women entrepreneurs. 258 00:12:55,480 --> 00:12:57,680 [music playing] 259 00:12:57,840 --> 00:12:59,800 Half the country come into the workforce. 260 00:13:00,120 --> 00:13:02,200 I would certainly like to support you. 261 00:13:02,360 --> 00:13:04,560 We have to convert it into B2C. 262 00:13:04,760 --> 00:13:06,560 We have to use marketplaces 263 00:13:06,640 --> 00:13:08,080 and have a larger vision. 264 00:13:08,160 --> 00:13:10,640 The foundation is weak now but we'll make it strong together. 265 00:13:11,040 --> 00:13:13,960 I would like to offer you 20 lakhs as per your ask. 266 00:13:14,120 --> 00:13:15,520 [music playing] 267 00:13:15,960 --> 00:13:18,200 At 20%. I've valuated you at 1 crore. 268 00:13:18,280 --> 00:13:19,120 Wow! 269 00:13:25,840 --> 00:13:27,440 [music playing] 270 00:13:28,320 --> 00:13:30,960 So, Sana, I agree with Amit. 271 00:13:37,000 --> 00:13:39,320 - modest clothing. - Yes. 272 00:13:39,760 --> 00:13:40,880 It's powerful. 273 00:13:40,960 --> 00:13:43,360 But your preparation is weak. 274 00:13:43,640 --> 00:13:44,920 [music playing] 275 00:13:45,800 --> 00:13:48,760 I think you get distracted. 276 00:13:48,840 --> 00:13:51,280 When you said that you want to build it in India and abroad. 277 00:13:51,360 --> 00:13:53,720 You started by saying that there are many brands abroad. 278 00:13:54,240 --> 00:13:55,440 [music playing] 279 00:13:55,840 --> 00:13:56,760 We're making it for India. 280 00:13:56,840 --> 00:13:58,400 India is a big opportunity. 281 00:13:58,480 --> 00:14:00,880 We can't get distracted so quickly. 282 00:14:01,160 --> 00:14:02,680 [music playing] 283 00:14:04,120 --> 00:14:06,880 Having said that, I can help your brand. 284 00:14:07,000 --> 00:14:08,120 - Wow! - Amazing! 285 00:14:08,200 --> 00:14:10,200 So, I don't mind joining him. 286 00:14:10,280 --> 00:14:12,040 - If he's okay with that. - Yeah, of course. 287 00:14:12,160 --> 00:14:14,280 So, Amit and I offer you 288 00:14:14,360 --> 00:14:16,280 20 lakhs as per your ask 289 00:14:22,680 --> 00:14:24,840 Personally, I feel 290 00:14:25,120 --> 00:14:27,720 that you must target a particular consumer segment. 291 00:14:27,920 --> 00:14:29,320 [suspenseful music] 292 00:14:29,400 --> 00:14:31,920 The segment which relates to this clothing. 293 00:14:32,120 --> 00:14:34,480 And then you may launch more products 294 00:14:34,560 --> 00:14:36,120 - in that consumer segment. - Yes. 295 00:14:36,200 --> 00:14:38,200 Otherwise, the target market size 296 00:14:38,360 --> 00:14:39,400 will become limiting. 297 00:14:39,800 --> 00:14:41,000 [dramatic music] 298 00:14:41,960 --> 00:14:43,600 You'd need a lot of guidance. 299 00:14:43,680 --> 00:14:45,600 I think you have good offers. 300 00:14:45,800 --> 00:14:48,560 So I want to be out for now. 301 00:14:49,840 --> 00:14:51,120 Sana, look. 302 00:14:51,280 --> 00:14:52,680 I'm a bit disappointed. 303 00:14:53,320 --> 00:14:54,680 [adventurous music] 304 00:14:54,840 --> 00:14:58,280 The fact that you fail to do preparation for the market. 305 00:14:59,280 --> 00:15:00,560 I'll work on it. 306 00:15:00,720 --> 00:15:02,120 Secondly, 307 00:15:02,360 --> 00:15:04,120 I also feel 308 00:15:04,960 --> 00:15:07,080 that your business fundamentals are weak. 309 00:15:07,880 --> 00:15:09,000 Okay. 310 00:15:09,960 --> 00:15:11,680 For instance, your positioning 311 00:15:12,200 --> 00:15:13,600 is all over the place. 312 00:15:13,680 --> 00:15:15,760 Clarity is of utmost importance in the beginning. 313 00:15:15,840 --> 00:15:18,120 Sharpness is crucial. 314 00:15:18,680 --> 00:15:20,760 She must be searching for her sword. 315 00:15:20,880 --> 00:15:21,880 [laughing] 316 00:15:22,040 --> 00:15:23,080 Maybe it's there. 317 00:15:23,280 --> 00:15:25,160 Attack Anupam with your sword. 318 00:15:25,360 --> 00:15:26,640 [laughing] 319 00:15:27,720 --> 00:15:31,720 I feel that you are innocent, 320 00:15:32,000 --> 00:15:34,200 diligent and goal-oriented too. 321 00:15:34,840 --> 00:15:37,440 Now you have a mother in Namita. 322 00:15:37,520 --> 00:15:38,760 The M-word is with you. 323 00:15:39,000 --> 00:15:40,520 [sweeping music] 324 00:15:41,200 --> 00:15:43,760 One more M-word will join you, Mittal. 325 00:15:43,880 --> 00:15:45,400 Oh, my! 326 00:15:46,720 --> 00:15:48,480 But, Namita, if you want, 327 00:15:49,040 --> 00:15:51,880 I think we must get rid of the debt at this stage 328 00:15:52,160 --> 00:15:55,000 and make it Rs. 20 lakhs for 20% equity. 329 00:15:55,080 --> 00:15:56,440 [sweeping music] 330 00:16:07,200 --> 00:16:09,040 I have two offers. 331 00:16:09,240 --> 00:16:10,800 - '- Which one are you going for?' - Which pair 332 00:16:10,880 --> 00:16:13,120 should I choose? I'm clueless. 333 00:16:13,200 --> 00:16:15,480 Because I love them all! 334 00:16:15,880 --> 00:16:17,160 [suspenseful music] 335 00:16:19,640 --> 00:16:21,240 Sana, tell us your decision! 336 00:16:21,600 --> 00:16:23,880 My first counteroffer is... 337 00:16:23,960 --> 00:16:25,480 What do you mean by the first counteroffer? 338 00:16:25,560 --> 00:16:27,000 Are you going to give multiple counteroffers? 339 00:16:27,080 --> 00:16:28,360 [laughing] 340 00:16:28,560 --> 00:16:29,840 [dramatic music] 341 00:16:30,280 --> 00:16:32,400 I want all four of you to join me. 342 00:16:32,520 --> 00:16:34,400 How much valuation do you want? 343 00:16:34,520 --> 00:16:37,240 I'm okay with Rs. 20 lakhs for 20% equity. 344 00:16:37,320 --> 00:16:39,000 - Are you three okay? - I'm in. 345 00:16:47,560 --> 00:16:48,840 '100 DEALS' 346 00:16:49,880 --> 00:16:51,360 - It's the hundredth deal! - It's the hundredth 347 00:16:51,440 --> 00:16:53,760 - deal! - Oh my God! 348 00:16:54,400 --> 00:16:56,160 [exhilarating music] 349 00:16:59,680 --> 00:17:01,840 - How do we stand with it? Please show us. - Like this. 350 00:17:01,920 --> 00:17:03,040 This... 351 00:17:05,800 --> 00:17:10,000 The hundredth deal of Shark Tank India season 2. 352 00:17:10,160 --> 00:17:12,360 - Amazing! - Yes! 353 00:17:12,520 --> 00:17:14,400 [exhilarating music] 354 00:17:16,520 --> 00:17:18,200 - How do we do it? - All Sharks! 355 00:17:18,520 --> 00:17:19,960 Whatever suits you. 356 00:17:20,400 --> 00:17:21,560 [photo clicking] 357 00:17:30,160 --> 00:17:32,320 Download PokerBaazi app on your phone and showcase your skill. 358 00:17:32,400 --> 00:17:34,240 Because remember, you hold the cards in poker. 359 00:17:34,360 --> 00:17:36,080 [bubbling] 360 00:17:40,080 --> 00:17:41,400 [dramatic music] 361 00:17:43,960 --> 00:17:45,400 [dramatic music] [ethereal music] 362 00:17:51,600 --> 00:17:53,200 [ethereal music] 363 00:17:54,280 --> 00:17:56,480 Sharks, when we were born, 364 00:17:56,640 --> 00:17:58,560 our parents took care 365 00:17:58,800 --> 00:18:02,600 of all our needs happily. 366 00:18:03,880 --> 00:18:07,360 For instance, they happily cleaned us up after excretion and urination. 367 00:18:08,360 --> 00:18:11,960 But we often experience role reversals in life. 368 00:18:12,040 --> 00:18:16,480 When parents need help from their children for the same activities, 369 00:18:16,600 --> 00:18:19,560 their dignity is compromised. 370 00:18:19,720 --> 00:18:20,920 [mellow music] 371 00:18:21,400 --> 00:18:23,160 I witnessed such an incident 372 00:18:23,320 --> 00:18:24,920 when I visited a hospital. 373 00:18:25,080 --> 00:18:28,200 I saw a mobility-impaired patient 374 00:18:28,280 --> 00:18:30,320 who wanted to use a toilet. 375 00:18:30,720 --> 00:18:32,720 He had two daughters on either side 376 00:18:32,800 --> 00:18:33,920 to lift him, 377 00:18:34,040 --> 00:18:35,400 place him in the wheelchair 378 00:18:35,480 --> 00:18:37,040 and take him to the toilet. 379 00:18:38,040 --> 00:18:40,160 Then he was picked up from the wheelchair 380 00:18:40,240 --> 00:18:41,880 and seated on the commode. 381 00:18:42,160 --> 00:18:43,920 The toughest part comes here. 382 00:18:44,040 --> 00:18:45,640 Who would clean the patient? 383 00:18:45,840 --> 00:18:47,400 [mellow music] 384 00:18:47,680 --> 00:18:50,440 When one of the daughters went inside to clean, 385 00:18:50,560 --> 00:18:52,640 the patient started crying. 386 00:18:52,720 --> 00:18:53,760 He said, 387 00:18:53,840 --> 00:18:57,160 "I have become a burden to my daughters." 388 00:18:57,320 --> 00:18:59,280 [melancholic music] 389 00:19:02,360 --> 00:19:03,920 It doesn't just happen in old age. 390 00:19:04,120 --> 00:19:05,760 Anyone could become immobile. 391 00:19:05,840 --> 00:19:07,440 A minor accident 392 00:19:07,760 --> 00:19:10,480 can make us completely dependent. 393 00:19:10,560 --> 00:19:11,720 [melancholic music] 394 00:19:19,080 --> 00:19:21,720 need help to go to the toilet. 395 00:19:22,160 --> 00:19:25,560 Every year, around 4% of patients die 396 00:19:25,720 --> 00:19:29,200 while going or coming from the toilet. 397 00:19:29,720 --> 00:19:31,560 Does it have a solution? 398 00:19:31,720 --> 00:19:33,080 Yes, of course! 399 00:19:39,360 --> 00:19:40,640 [motivational music] 400 00:19:40,720 --> 00:19:41,880 Sahayatha 401 00:19:41,960 --> 00:19:44,640 is the support for mobility-impaired patients. 402 00:19:44,760 --> 00:19:47,720 Sahayatha is the world's first wheelchair 403 00:20:12,240 --> 00:20:13,800 Sahayatha helps 404 00:20:13,880 --> 00:20:16,320 in reducing the number of caretakers 405 00:20:28,600 --> 00:20:30,280 after 5 years of research 406 00:20:50,760 --> 00:20:54,120 is to increase the quality of life 407 00:20:54,280 --> 00:20:57,600 of mobility-impaired patients with the help of Sahayatha. 408 00:21:07,480 --> 00:21:09,080 [ethereal music] 409 00:21:11,040 --> 00:21:13,160 Completely immobile 410 00:21:13,240 --> 00:21:14,960 and bedridden people 411 00:21:15,040 --> 00:21:18,080 are helped by Sahayatha 412 00:21:18,160 --> 00:21:20,040 to move from the bed. 413 00:21:20,200 --> 00:21:21,520 [suspenseful music] 414 00:21:40,760 --> 00:21:44,000 Ma'am, we needn't take the patient to the bathroom 415 00:21:44,080 --> 00:21:46,960 because they can relieve themselves sitting in the wheelchair. 416 00:21:47,040 --> 00:21:48,600 - How? - Let me show you. 417 00:21:51,800 --> 00:21:54,040 The Sahayatha Wheelchair has a lid. 418 00:21:54,160 --> 00:21:55,840 Once we remove it, 419 00:22:09,920 --> 00:22:14,400 and washes the body after urination and defecation. 420 00:22:15,600 --> 00:22:18,000 It's completely battery-operated. 421 00:22:28,160 --> 00:22:29,800 Where does it get collected? 422 00:22:29,880 --> 00:22:31,120 Let me show you. 423 00:22:43,320 --> 00:22:44,440 [inspirational music] 424 00:22:45,000 --> 00:22:46,680 It's a 3-litre can 425 00:22:56,680 --> 00:22:58,480 You have given attention to detail. 426 00:22:58,560 --> 00:22:59,640 - Very smart thinking. - Very smart! 427 00:22:59,720 --> 00:23:01,400 You made it on your own. 428 00:23:01,480 --> 00:23:03,760 Yes, ma'am. It's a patented product. 429 00:23:03,880 --> 00:23:05,920 We have filed an Indian patent, 430 00:23:06,000 --> 00:23:07,080 design patents, 431 00:23:13,200 --> 00:23:14,200 Those are patent pending. 432 00:23:14,280 --> 00:23:16,360 They are at the final stage of being granted. 433 00:23:17,080 --> 00:23:19,120 [motivational music] 434 00:23:19,600 --> 00:23:21,280 - Sruthi, right? - Yes. 435 00:23:21,520 --> 00:23:23,360 Welcome to Shark Tank. 436 00:23:23,520 --> 00:23:26,440 Your product demo was amazing. 437 00:23:27,240 --> 00:23:30,240 You said that you worked with your dad for 5 years to make it. 438 00:23:31,080 --> 00:23:34,560 How come you teamed up with your dad? What's the story? 439 00:23:34,640 --> 00:23:37,280 Actually, I'm a biomedical engineer. 440 00:23:38,040 --> 00:23:40,480 And, sir, my dad is a mechanical engineer. 441 00:23:40,640 --> 00:23:42,120 My dad 442 00:23:42,200 --> 00:23:44,760 was a special-purpose missionary manufacturer. 443 00:23:44,840 --> 00:23:47,120 I always idealised him as a hero. 444 00:23:49,640 --> 00:23:51,880 - I'm sorry because... - No problem. 445 00:23:52,560 --> 00:23:53,680 I lost him recently. 446 00:23:53,760 --> 00:23:55,240 - Oh! - I'm so sorry! 447 00:23:57,400 --> 00:23:58,640 Uh-oh! 448 00:24:00,000 --> 00:24:02,160 I'm really sorry for your loss, Sruthi. 449 00:24:02,320 --> 00:24:04,200 - I'm extremely sorry. - That's okay, sir. 450 00:24:05,280 --> 00:24:06,360 Deeply. 451 00:24:06,720 --> 00:24:09,400 Especially because you worked 452 00:24:09,600 --> 00:24:11,920 - with him to make this device. - Do you need water? 453 00:24:12,560 --> 00:24:14,000 [mellow music] 454 00:24:15,720 --> 00:24:16,880 Thank you! 455 00:24:19,360 --> 00:24:20,440 [sniffling] 456 00:24:20,520 --> 00:24:23,360 Sir, I was participating in an expo 457 00:24:23,960 --> 00:24:26,360 and I got a call from home. 458 00:24:27,040 --> 00:24:29,240 "Dad is unwell. Please come home soon." 459 00:24:30,240 --> 00:24:31,520 [sobbing] 460 00:24:34,200 --> 00:24:35,640 But I couldn't reach home on time. 461 00:24:35,960 --> 00:24:37,240 [mellow music] 462 00:24:39,760 --> 00:24:41,320 I was shattered. 463 00:24:41,560 --> 00:24:43,320 [mellow music] 464 00:24:46,760 --> 00:24:47,920 [gasping] 465 00:24:48,000 --> 00:24:49,480 When we worked together, 466 00:24:49,720 --> 00:24:53,200 we lost track of time. 467 00:24:53,320 --> 00:24:55,040 [mellow music] 468 00:24:57,640 --> 00:24:59,800 Sruthi, may I know when it happened? 469 00:24:59,880 --> 00:25:01,320 January 5th. 470 00:25:01,760 --> 00:25:03,600 And after three days, 471 00:25:03,680 --> 00:25:05,280 I decided to go back to the office. 472 00:25:05,480 --> 00:25:06,520 [gloomy music] 473 00:25:06,600 --> 00:25:09,200 I had to take over the responsibility of my family. 474 00:25:09,360 --> 00:25:12,960 After a short period of 3 months, I decided to launch Sahayatha. 475 00:25:13,160 --> 00:25:14,760 You are a strong woman. 476 00:25:15,000 --> 00:25:16,560 [melancholic music] 477 00:25:19,360 --> 00:25:21,480 [melancholic music] 478 00:25:23,840 --> 00:25:26,640 Your loss is devastating. I can feel your pain. I'm sorry. 479 00:25:27,080 --> 00:25:28,480 Really sorry about this. 480 00:25:29,000 --> 00:25:29,960 It's okay. 481 00:25:32,560 --> 00:25:34,480 Sahayatha is available in two variants. 482 00:25:43,840 --> 00:25:46,600 The S100 model has a reclining feature. 483 00:25:46,840 --> 00:25:49,040 The S200 model is for people 484 00:25:49,160 --> 00:25:52,120 who have some mobility. 485 00:25:52,680 --> 00:25:54,680 How much does an ordinary wheelchair cost? 486 00:25:54,840 --> 00:25:57,560 The cost of an ordinary wheelchair starts at Rs. 5,000. 487 00:25:58,080 --> 00:26:01,640 Ma'am, normally, people buy ordinary wheelchairs. 488 00:26:02,120 --> 00:26:05,080 Then one needs to buy a commode chair 489 00:26:05,200 --> 00:26:06,680 for an immobile patient. 490 00:26:06,840 --> 00:26:10,080 Moreover, they'd need two caretakers. 491 00:26:10,160 --> 00:26:11,680 One caretaker demands 492 00:26:11,760 --> 00:26:14,840 Rs. 1,000 per day. 493 00:26:15,960 --> 00:26:18,480 The yearly expenses are astounding. 494 00:26:18,600 --> 00:26:19,720 Keeping that in mind, 495 00:26:19,840 --> 00:26:22,400 we validated the expenses 496 00:26:22,520 --> 00:26:25,120 bearable by the patient during the clinical validation. 497 00:26:25,240 --> 00:26:27,080 [suspenseful music] 498 00:26:28,040 --> 00:26:31,200 I faced this problem first-hand when my grandmother was ill. 499 00:26:31,400 --> 00:26:32,680 She's no more. 500 00:26:33,160 --> 00:26:35,160 She was immobile during her last ten years of life. 501 00:26:36,920 --> 00:26:40,400 I took care of her and assisted her as you said. 502 00:26:40,640 --> 00:26:42,280 It was too difficult for her. 503 00:26:43,520 --> 00:26:45,120 I didn't find such a chair back then. 504 00:26:46,040 --> 00:26:49,760 I think it's a useful thing as every family has elders. 505 00:26:50,120 --> 00:26:52,600 Your attention to detail is thorough. 506 00:26:52,760 --> 00:26:55,960 Your work is laudable. You are a fighter and a strong woman. 507 00:26:56,560 --> 00:26:58,920 Personally, I always ask about the sales figures. 508 00:26:59,080 --> 00:27:01,680 Today I won't ask because your product is just four-months-old. 509 00:27:01,920 --> 00:27:03,760 This product is a necessity and it is saleable. 510 00:27:03,840 --> 00:27:07,440 We can achieve a good margin. I'll help you with the distribution. 511 00:27:09,160 --> 00:27:11,560 You asked Rs. 1 crore for 10% equity. 512 00:27:11,680 --> 00:27:14,680 I won't negotiate and give you Rs. 1 crore for 10% equity. 513 00:27:21,840 --> 00:27:26,520 you must withdraw a monthly salary of Rs. 1 lakh after I invest. 514 00:27:27,040 --> 00:27:30,480 It'll help you focus on the product and its sales. 515 00:27:30,640 --> 00:27:31,760 We'll build a big company together. 516 00:27:31,840 --> 00:27:33,880 - Okay. - Congratulations! 517 00:27:34,000 --> 00:27:36,760 - Good one, Sruthi! Congratulations! - Very good offer. Well deserved! 518 00:27:37,160 --> 00:27:39,080 How are you funding yourself right now? 519 00:27:39,720 --> 00:27:41,320 During CSIP Fellowship, 520 00:27:55,240 --> 00:27:58,440 The total investment is Rs. 1.16 crores. 521 00:28:01,280 --> 00:28:04,120 Yes, sir. In the last four months, 522 00:28:04,280 --> 00:28:06,760 we sold nearly 12 units. 523 00:28:07,400 --> 00:28:10,000 Ten devices were sold to the hospitals. 524 00:28:10,120 --> 00:28:13,360 The patients who go home after using it in the hospital 525 00:28:13,560 --> 00:28:15,720 - order from us. - Okay. 526 00:28:16,320 --> 00:28:19,280 Also, there are more orders in the pipeline 527 00:28:19,400 --> 00:28:22,320 from the state government and also from the central government. 528 00:28:22,640 --> 00:28:24,920 - Okay. - Sruthi, I have a few questions related to the product. 529 00:28:25,000 --> 00:28:28,720 - Yes, sir. - Shower wheelchairs are available in the market. 530 00:28:28,880 --> 00:28:31,200 We can move that wheelchair into the bathroom 531 00:28:31,480 --> 00:28:34,720 and park it over the pot. 532 00:28:34,920 --> 00:28:37,280 And the patient can relieve themselves on the pot. 533 00:28:37,800 --> 00:28:39,760 But why do it in the room? 534 00:28:40,440 --> 00:28:44,640 A Shower Wheelchair is used for defecation and you may flush too. 535 00:28:44,760 --> 00:28:48,400 But still, you need assistance to clean up. 536 00:28:48,760 --> 00:28:49,960 Sir, not just that. 537 00:28:50,040 --> 00:28:52,320 Our target consumers 538 00:28:52,400 --> 00:28:55,160 belong to the low-income and middle-income groups. 539 00:28:55,240 --> 00:28:57,600 They can't afford a Shower Wheelchair. 540 00:28:58,000 --> 00:29:01,000 Did you assess the market size 541 00:29:01,280 --> 00:29:03,000 of wheelchairs in India? 542 00:29:04,080 --> 00:29:06,400 The market size for wheelchairs is Rs. 800 crores. 543 00:29:11,320 --> 00:29:13,760 I want to market it globally. That's one of the reasons 544 00:29:13,840 --> 00:29:16,200 we filed a PCT covering 140 countries. 545 00:29:16,280 --> 00:29:18,160 - Got it. One more question. - Yes. 546 00:29:18,240 --> 00:29:21,080 - You said that you have made it for poor people. - Yes, sir. 547 00:29:21,200 --> 00:29:23,440 But your price point is Rs. 40,000. 548 00:29:25,480 --> 00:29:28,520 - It's a big stumbling block. - Yes. 549 00:29:30,440 --> 00:29:32,520 What is your opinion about it? 550 00:29:32,680 --> 00:29:36,360 Sir, we want to follow the financial model for this product for now. 551 00:29:36,520 --> 00:29:38,520 We have tied up a deal with Bajaj Finserv. 552 00:29:38,960 --> 00:29:42,680 And in due course of time, we will make it affordable such that, 553 00:29:42,840 --> 00:29:45,840 it will sell at the cost of a normal wheelchair. 554 00:29:46,440 --> 00:29:47,560 - Okay, Sruthi. - Yes. 555 00:29:47,640 --> 00:29:48,640 I've made up my mind. 556 00:29:50,200 --> 00:29:51,840 The most striking thing 557 00:29:52,360 --> 00:29:53,680 is that you 558 00:29:54,560 --> 00:29:56,400 have directed your pain towards a cause. 559 00:29:56,480 --> 00:29:57,960 [music playing] 560 00:29:58,560 --> 00:30:01,080 Your energy got conveyed! 561 00:30:01,720 --> 00:30:04,040 You're a combination of guts, 562 00:30:05,480 --> 00:30:06,760 spark, 563 00:30:07,880 --> 00:30:08,960 and hunger. 564 00:30:09,960 --> 00:30:11,680 So, I would like to back you up. 565 00:30:12,520 --> 00:30:16,240 My grandpa underwent this too. 566 00:30:16,360 --> 00:30:18,880 - Hmm. - But I was not so lucky 567 00:30:19,040 --> 00:30:20,880 to be able to help him. 568 00:30:22,800 --> 00:30:25,760 So, I might be able to make up by joining Amit. 569 00:30:25,880 --> 00:30:28,880 - He understands this problem so closely. - Yeah. 570 00:30:42,440 --> 00:30:44,280 - So, all three of us. - Yeah. 571 00:30:44,400 --> 00:30:47,560 We will offer you 1 crore for exactly 10%, as you asked. 572 00:30:54,480 --> 00:30:56,520 You're really a phenomenal entrepreneur. 573 00:30:56,600 --> 00:30:58,160 [music playing] 574 00:30:58,280 --> 00:31:01,120 I won't be able to help you much in this cause. 575 00:31:01,200 --> 00:31:04,040 You have received the offer that you asked for. 576 00:31:04,120 --> 00:31:07,040 And three Sharks who 577 00:31:07,200 --> 00:31:08,720 are equally passionate about it. 578 00:31:08,800 --> 00:31:12,040 So, at this moment, I'll wish you the best. I'm out. 579 00:31:12,160 --> 00:31:14,720 - It's okay. - But if you ever need help 580 00:31:14,800 --> 00:31:17,320 - I'm just a call away. - Thank you, ma'am. 581 00:31:17,640 --> 00:31:20,640 Sruthi, you are a... 582 00:31:20,720 --> 00:31:22,800 I always preach, and it's written here too. 583 00:31:22,880 --> 00:31:24,360 Hustle hard and stay humble. 584 00:31:24,440 --> 00:31:25,800 You have both. 585 00:31:25,880 --> 00:31:27,720 [music playing] 586 00:31:28,240 --> 00:31:29,640 Why won't we back you up then? 587 00:31:30,240 --> 00:31:33,720 I'm also in with these guys. Three of them. 588 00:31:38,880 --> 00:31:40,040 - Okay. - Cool. 589 00:31:40,760 --> 00:31:44,720 So, Sruthi, I understand this industry very well. 590 00:31:45,000 --> 00:31:47,440 I have five investments in mobility already. 591 00:31:47,520 --> 00:31:48,320 Okay. 592 00:31:48,400 --> 00:31:52,520 I know this product in detail and I even have the network. 593 00:31:52,720 --> 00:31:55,800 Nothing sells for 50,000 rupees in this industry. 594 00:31:57,040 --> 00:31:59,720 But she's promising to reduce the cost. 595 00:31:59,800 --> 00:32:04,520 And if you wish to make a dual-purpose wheelchair 596 00:32:04,800 --> 00:32:07,240 then we will have to work on the design. 597 00:32:07,640 --> 00:32:09,000 On the aesthetic factor. 598 00:32:09,160 --> 00:32:10,240 - Definitely, yeah. - Right? 599 00:32:10,440 --> 00:32:13,520 So, I would like to join 600 00:32:22,920 --> 00:32:24,800 - Just the deal you asked for. - The deal is done! 601 00:32:31,080 --> 00:32:32,240 Congratulations! 602 00:32:32,320 --> 00:32:34,080 Thank you so much. 603 00:32:37,120 --> 00:32:39,720 Congratulations once again on the five-Shark deal, Sruthi. 604 00:32:39,960 --> 00:32:41,160 Through Sahayatha, 605 00:32:41,240 --> 00:32:42,960 how do you plan on bettering the lives of the patients 606 00:32:43,040 --> 00:32:44,800 and their families, 607 00:32:44,880 --> 00:32:46,640 and making their lives more dignified? 608 00:32:46,720 --> 00:32:47,920 What change will you bring about? 609 00:32:48,000 --> 00:32:49,680 The change we wish to bring 610 00:32:49,760 --> 00:32:54,640 through Sahayatha is not just to improve the quality of life, 611 00:32:54,720 --> 00:32:58,240 - but also increase the lifespan of patients. - Yes. 612 00:32:58,400 --> 00:33:03,080 That will bring some respite to the families of the patients. 613 00:33:03,200 --> 00:33:04,800 - Absolutely. - And even the patients 614 00:33:05,560 --> 00:33:11,000 will see a change in terms of living their lives independently. 615 00:33:11,080 --> 00:33:13,640 That's a wonderful change for the society 616 00:33:13,760 --> 00:33:15,640 and ACKO welcomes such change. 617 00:33:15,840 --> 00:33:18,160 We want you to write a small and lovely message 618 00:33:18,320 --> 00:33:21,320 on our ACKO Change Makers wall. 619 00:33:23,840 --> 00:33:25,160 With its 24-hour claim settlement policy 620 00:33:25,240 --> 00:33:28,160 and excellent offerings of zero commission and zero paperwork, 621 00:33:28,320 --> 00:33:31,120 ACKO has changed the world of insurance. 622 00:33:31,400 --> 00:33:33,960 May you positively improve and change the lives of people 623 00:33:34,080 --> 00:33:35,280 with your hard work. 624 00:33:35,400 --> 00:33:36,280 Wish you the very best. 625 00:33:36,360 --> 00:33:38,240 [ethereal music] 626 00:33:44,800 --> 00:33:46,880 [ethereal music] 627 00:33:57,080 --> 00:34:01,520 Sharks, I want to eat delicious pasta and noodles today 628 00:34:01,640 --> 00:34:05,880 but all of us know it's unhealthy for our bodies. 629 00:34:06,560 --> 00:34:08,840 [chuckling] 630 00:34:08,960 --> 00:34:12,160 I'm addicted to tasty and fattening food. 631 00:34:12,360 --> 00:34:14,400 My name is Mr. Wicked. 632 00:34:15,560 --> 00:34:17,480 I eat only healthy food 633 00:34:17,720 --> 00:34:19,240 and my name is Mr. Good. 634 00:34:19,480 --> 00:34:20,800 [laughing] 635 00:34:20,880 --> 00:34:23,840 We may stick to a boring diet for just one day. 636 00:34:24,080 --> 00:34:27,280 The real happiness lies in eating pasta and noodles made with maida. 637 00:34:27,360 --> 00:34:29,040 [laughing] 638 00:34:29,280 --> 00:34:31,040 A cheat day has turned into a cheat week. 639 00:34:31,320 --> 00:34:33,760 Pick salads now at least. 640 00:34:34,920 --> 00:34:36,760 Guys, stop fighting. 641 00:34:36,840 --> 00:34:39,080 Why can't we have the best of both worlds? 642 00:34:40,600 --> 00:34:44,160 Let's eat food which has healthy ingredients of dal and rice 643 00:34:44,240 --> 00:34:47,160 along with the delicious taste of pasta and noodles. 644 00:34:47,360 --> 00:34:51,240 It'd uplift your mood. Presenting Wicked Gud. 645 00:34:51,320 --> 00:34:53,680 [motivational music] 646 00:34:54,720 --> 00:34:55,600 Whoa! 647 00:34:55,720 --> 00:34:59,360 - Greetings, Sharks! I'm Soumalya Biswas. - I'm Bhuman Dani. 648 00:35:05,120 --> 00:35:07,320 We replaced the core ingredient maida 649 00:35:07,440 --> 00:35:09,800 used in pasta and noodles 650 00:35:20,320 --> 00:35:22,080 Our instant noodles 651 00:35:22,200 --> 00:35:23,840 are manufactured with SCAD technology. 652 00:35:59,400 --> 00:36:01,160 The products of WickedGüd 653 00:36:01,240 --> 00:36:04,720 will be readily available in the grocery stores of six cities 654 00:36:04,840 --> 00:36:07,120 by March 2023. 655 00:36:08,200 --> 00:36:11,320 Our ask is Rs. 50 lakhs for 1% equity. 656 00:36:16,080 --> 00:36:17,760 [joyful music] 657 00:36:18,120 --> 00:36:20,880 - I'm an investor in your company. - Yes, that's right. 658 00:36:20,960 --> 00:36:22,840 - Really? - Are you asking them or telling them? 659 00:36:22,920 --> 00:36:24,680 - I'm informing. - Have you met them before? 660 00:36:24,760 --> 00:36:27,240 - I didn't meet them because... - But still, you invested. 661 00:36:27,320 --> 00:36:29,320 [laughing] 662 00:36:29,400 --> 00:36:30,920 Hold on! He wants to crack a joke. 663 00:36:31,920 --> 00:36:33,640 I request you to laugh at his joke. Go on. 664 00:36:34,600 --> 00:36:36,880 So I can't be a part of this panel. 665 00:36:37,560 --> 00:36:39,240 There could be a conflict of interest. 666 00:36:39,800 --> 00:36:41,080 All the best. I'll meet you later. 667 00:36:41,160 --> 00:36:43,040 - You must have brought some food items. - Yes. 668 00:36:43,160 --> 00:36:46,120 - Please give me some. I'll take them with me. - He's gluttonous. 669 00:36:46,200 --> 00:36:48,120 [chuckling] 670 00:37:15,000 --> 00:37:16,480 [laughing] 671 00:37:18,040 --> 00:37:19,880 I want you to double my money today! 672 00:37:19,960 --> 00:37:21,960 [laughing] 673 00:37:22,240 --> 00:37:23,720 By the way, they have doubled already. 674 00:37:24,120 --> 00:37:26,040 Are they? Very good! 675 00:37:26,240 --> 00:37:27,920 [chuckling] 676 00:37:32,640 --> 00:37:36,440 He said his money doubled. At what valuation did Aman invest money? 677 00:37:36,520 --> 00:37:40,480 He invested in the pre-seed round at Rs. 17 crores post-money valuation. 678 00:37:40,560 --> 00:37:41,920 'Alright. We got the point.' 679 00:37:46,360 --> 00:37:50,240 Lovely packaging. Lovely branding. 680 00:37:50,320 --> 00:37:51,000 Very good. 681 00:37:54,280 --> 00:37:56,400 I've been born and brought up in Mumbai. 682 00:37:56,480 --> 00:37:58,960 I did mechanical engineering from BITS Pilani. 683 00:37:59,080 --> 00:38:01,040 I did my MBA from INSEAD. 684 00:38:01,160 --> 00:38:04,600 I got placed in the Boston Consulting Group in London. 685 00:38:04,680 --> 00:38:06,640 In 2016, I returned to India 686 00:38:06,720 --> 00:38:08,720 and I launched my first startup. 687 00:38:08,840 --> 00:38:10,840 It was in premium tea and coffee space. 688 00:38:14,400 --> 00:38:16,160 - 18 crores ARR. - Great! 689 00:38:16,280 --> 00:38:18,320 - And you're the CEO. - Yes. 690 00:38:20,640 --> 00:38:23,120 To launch this time, 691 00:38:23,240 --> 00:38:26,040 we wanted to start with a slightly wider audience. 692 00:38:26,640 --> 00:38:28,080 Like, noodles. Good point. 693 00:38:36,120 --> 00:38:37,920 within 5 years then 694 00:38:38,000 --> 00:38:39,760 I will need a great team. 695 00:38:39,840 --> 00:38:42,040 So, I met Monish through a common friend. 696 00:38:42,120 --> 00:38:43,920 And Somalya on Linkedin. 697 00:38:44,600 --> 00:38:48,080 I completed my BBA with specialisation in IT. 698 00:38:48,840 --> 00:38:51,000 I did MBA in marketing and PR. 699 00:38:51,120 --> 00:38:55,320 After that, I joined Hindustan Times as a management trainee. 700 00:38:55,400 --> 00:38:57,280 I worked there for 4.5 years. 701 00:38:57,840 --> 00:39:00,320 By the time I left, I was the key accounts lead. 702 00:39:00,400 --> 00:39:02,280 HUL, Mondelez, 703 00:39:02,360 --> 00:39:05,760 Parle, I got the opportunity to work with such 704 00:39:05,880 --> 00:39:07,560 legendary companies. 705 00:39:11,920 --> 00:39:13,120 Then what did he do? 706 00:39:13,200 --> 00:39:14,760 [laughs] 707 00:39:14,840 --> 00:39:17,920 Engineering, MBA, work experience. 708 00:39:19,400 --> 00:39:20,840 I'm a literature student. 709 00:39:20,920 --> 00:39:23,280 Storytelling flows in my blood. 710 00:39:23,360 --> 00:39:25,400 I've done masters in consumer behaviour. 711 00:39:25,480 --> 00:39:26,080 Well done! 712 00:39:29,080 --> 00:39:30,440 I've launched Volkswagen in India. 713 00:39:30,560 --> 00:39:33,600 Between 2009 and 2011. 714 00:39:34,280 --> 00:39:37,480 You have strong sales and marketing pillars in your team. 715 00:39:37,600 --> 00:39:40,600 Who is interested in food technology? 716 00:39:41,440 --> 00:39:44,120 - There are three more advisors. - Good. 717 00:39:44,200 --> 00:39:47,640 They help us with R&D initiatives. 718 00:39:47,760 --> 00:39:49,760 You used a term at the start of your pitch, 719 00:39:49,840 --> 00:39:51,120 - SCAD technology noodles. - Yes. 720 00:39:51,200 --> 00:39:52,680 Tell me more about it. 721 00:40:01,640 --> 00:40:02,960 - Really? - Yeah. 722 00:40:08,600 --> 00:40:11,560 There might be one or two companies 723 00:40:11,680 --> 00:40:14,080 in the startup space, working on this. 724 00:40:14,200 --> 00:40:17,160 But if you compare our pricing with theirs, 725 00:40:17,280 --> 00:40:19,440 we are very economically priced. 726 00:40:19,960 --> 00:40:22,280 In comparison with Maggi, the dominant player, 727 00:40:53,240 --> 00:40:56,800 We started with pasta and launched noodle 3 months ago. 728 00:40:56,920 --> 00:41:00,920 Within 3 months, we've sold more than 50,000 noodle packets. 729 00:41:01,760 --> 00:41:03,720 What is your monthly growth? 730 00:41:16,240 --> 00:41:17,680 Shall we understand the unit of economics 731 00:41:17,760 --> 00:41:19,400 to understand if there is profit being made? 732 00:41:48,640 --> 00:41:51,600 Around 50 lakhs EBITDA negative. 733 00:41:52,640 --> 00:41:54,680 - Per month? - Per month. 734 00:41:54,760 --> 00:41:56,960 - And sales worth 35 lakhs. - Correct. 735 00:41:57,040 --> 00:41:58,280 Oh my! 736 00:41:59,400 --> 00:42:00,840 What are you doing? 737 00:42:01,680 --> 00:42:04,520 You must've raised a lot of funds in Aman's round. 738 00:42:04,600 --> 00:42:08,000 We raised 13.25 crores. 739 00:42:10,040 --> 00:42:12,160 He has raised so much. 740 00:42:14,920 --> 00:42:17,920 This market is very cluttered. 741 00:42:18,000 --> 00:42:22,160 As an investor, I don't see a path to profitability. 742 00:42:23,640 --> 00:42:26,480 And for that reason, I'm out. But delicious pasta. 743 00:42:27,480 --> 00:42:30,640 I have a quick question. Around you, 744 00:42:31,000 --> 00:42:34,040 do you notice what's going on for the last 2-3 months? 745 00:42:34,120 --> 00:42:36,360 - Particularly, food. - Absolutely. 746 00:42:36,440 --> 00:42:38,120 Companies are not able to raise funds. 747 00:42:38,200 --> 00:42:38,720 Correct. 748 00:42:38,840 --> 00:42:40,680 - Companies are shutting down. - Correct. 749 00:42:40,760 --> 00:42:42,760 Because there is no proposition. 750 00:42:42,840 --> 00:42:45,480 You all are extremely smart and very qualified. 751 00:42:47,640 --> 00:42:51,040 So, I can understand that until 2-3 months ago, 752 00:42:51,120 --> 00:42:53,640 you were following a growth model. 753 00:42:53,720 --> 00:42:56,160 - Because the market was supporting i and funding you. - Correct. 754 00:42:56,240 --> 00:42:58,440 But since 2-3 months, 755 00:42:58,520 --> 00:43:01,480 why didn't you pivot it 756 00:43:01,600 --> 00:43:03,520 and steer it towards profitability? 757 00:43:03,600 --> 00:43:04,840 [music playing] 758 00:43:04,960 --> 00:43:06,840 Look, all that's happening around us, 759 00:43:06,920 --> 00:43:09,280 an entrepreneur must adapt and respond to it. 760 00:43:09,360 --> 00:43:11,240 - Correct. - That demonstrates agility. 761 00:43:11,400 --> 00:43:14,800 I find the road ahead very difficult. 762 00:43:14,880 --> 00:43:16,760 [music playing] 763 00:43:16,840 --> 00:43:19,440 I don't think I can join hands with you yet. 764 00:43:19,520 --> 00:43:21,200 So, I'm out. Good luck to you. 765 00:43:21,280 --> 00:43:22,160 Thank you. 766 00:43:23,160 --> 00:43:26,360 You said that you want to build 767 00:43:26,480 --> 00:43:28,120 a 10,000-crore brand. 768 00:43:28,280 --> 00:43:32,200 I think the fundamental motivation 769 00:43:32,360 --> 00:43:33,440 is the faltering point. 770 00:43:34,600 --> 00:43:38,160 You're chasing the money 771 00:43:38,240 --> 00:43:40,000 like people who want to become a unicorn. 772 00:43:40,080 --> 00:43:41,240 [music playing] 773 00:43:41,320 --> 00:43:44,440 If it isn't your motive then never say that again. 774 00:43:44,520 --> 00:43:45,960 It's not my goal. 775 00:43:46,040 --> 00:43:48,200 But you've said it. So, I've to take that. 776 00:43:48,280 --> 00:43:49,080 - So, I'm out for that. - Of course. 777 00:43:49,160 --> 00:43:52,680 - Okay. - I want to be out too. 778 00:43:54,000 --> 00:43:56,440 I think the valuation 779 00:43:56,520 --> 00:43:58,200 is way off the tangent. 780 00:43:59,680 --> 00:44:01,640 So, I won't be able to make a deal now. 781 00:44:02,960 --> 00:44:04,360 For that, I'm out. 782 00:44:04,440 --> 00:44:05,880 Okay. 783 00:44:05,960 --> 00:44:08,480 You have raised so much funds quickly. 784 00:44:08,560 --> 00:44:10,040 So you've stopped innovating. 785 00:44:10,120 --> 00:44:11,880 [music playing] 786 00:44:11,960 --> 00:44:14,880 You're spending 200 rupees on marketing per order, 787 00:44:15,000 --> 00:44:17,960 it turned me off right there. 788 00:44:20,000 --> 00:44:23,160 Reset your business. Don't run it this way. 789 00:44:24,440 --> 00:44:27,640 Your company will shut down if this continues. 790 00:44:27,720 --> 00:44:29,840 [music playing] 791 00:44:29,920 --> 00:44:31,200 I want to be out now. 792 00:44:31,280 --> 00:44:34,920 I'm not able to align with you. 793 00:44:35,400 --> 00:44:38,360 Spend time with Aman. 794 00:44:39,800 --> 00:44:41,120 I hear Aman. 795 00:44:41,240 --> 00:44:44,080 I hear his footsteps. 796 00:44:46,080 --> 00:44:49,520 Where was the energy? 797 00:44:51,760 --> 00:44:55,800 If I heard your pitch as an investor 798 00:44:56,240 --> 00:44:57,360 then I wouldn't invest too. 799 00:44:57,440 --> 00:44:59,440 [music playing] 800 00:44:59,520 --> 00:45:02,320 As Peyush said, why are you chasing investments? 801 00:45:02,440 --> 00:45:04,160 Grow this. 802 00:45:04,520 --> 00:45:07,520 They said that the food was tasty. 803 00:45:09,080 --> 00:45:11,440 - Leverage that. - Correct. 804 00:45:11,920 --> 00:45:13,440 - Thank you. - Perfect, thank you. 805 00:45:13,520 --> 00:45:15,720 You doubled my money. Let's make it four times. 806 00:45:15,800 --> 00:45:17,880 - Okay, thank you. - Thank you, everyone! 807 00:45:17,960 --> 00:45:19,080 - See you! - Thank you. 808 00:45:21,760 --> 00:45:24,960 But, Aman, they should've been agile in the last 2-3 months. 809 00:45:25,040 --> 00:45:26,120 You should tell them. 810 00:45:26,320 --> 00:45:28,120 I should help them more. 811 00:45:29,040 --> 00:45:29,840 Team WickedGüd. 812 00:45:29,960 --> 00:45:33,240 You've introduced such healthy alternative to pasta and noodle. 813 00:45:36,080 --> 00:45:39,520 other customers will also buy from your website. 814 00:45:39,720 --> 00:45:42,120 Your increasing online transactions 815 00:45:53,760 --> 00:45:56,680 Cashfree payments give you out of the world payment solutions 816 00:45:56,760 --> 00:45:58,240 for your out-of-the-world ideas. 817 00:45:58,840 --> 00:46:00,760 The account has been created. You have been registered. 818 00:46:00,840 --> 00:46:04,240 You have credits for transactions worth up to 50 lakhs. 819 00:46:04,360 --> 00:46:06,240 - Congratulations! - Thank you. 820 00:46:06,400 --> 00:46:08,440 India's high-growth startups have accepted Cashfree 821 00:46:08,520 --> 00:46:09,760 for hassle-free transactions. 822 00:46:09,880 --> 00:46:12,040 Grow your ideas into business with Cashfree Payments. 823 00:46:12,160 --> 00:46:14,440 Once again, wishing you all the very best for your future. 824 00:46:14,520 --> 00:46:15,240 Take care. 825 00:46:15,320 --> 00:46:17,320 [music playing] 826 00:46:20,280 --> 00:46:22,760 [music playing] 827 00:46:34,200 --> 00:46:37,560 I'm from Delhi. I'm a publisher of a publishing startup. 828 00:46:37,640 --> 00:46:41,560 I know that the world of founders is scary. 829 00:46:41,640 --> 00:46:42,640 [scoffs] 830 00:46:42,760 --> 00:46:45,560 All of India's founders 831 00:46:45,680 --> 00:46:47,440 if they find a mentor, 832 00:46:47,520 --> 00:46:51,800 a mentor who is so sharp 833 00:46:51,880 --> 00:46:53,800 that can inspire the nation. 834 00:46:55,040 --> 00:46:58,120 Now, where will we find this mentor? 835 00:46:58,560 --> 00:47:01,680 Sharks, I want to make my pitch to you. 836 00:47:02,600 --> 00:47:05,960 The Ultimate Book for the Indian Founder. 837 00:47:06,920 --> 00:47:07,880 Wow! 838 00:47:07,960 --> 00:47:09,320 The name of this book 839 00:47:09,440 --> 00:47:11,920 is called the Shark Tank India's 840 00:47:12,000 --> 00:47:14,480 Guide to Launching a Startup. 841 00:47:14,600 --> 00:47:18,360 - Wow! - It will feature all of you. 842 00:47:18,440 --> 00:47:20,080 Incredible! 843 00:47:21,160 --> 00:47:22,640 Let's see the cover. 844 00:47:24,120 --> 00:47:26,080 Wow! 845 00:47:26,440 --> 00:47:27,800 Wow! 846 00:47:32,720 --> 00:47:34,520 Now, may I invite you 847 00:47:34,600 --> 00:47:38,000 to come and please sign on this beautiful cover. 848 00:47:38,840 --> 00:47:40,560 Alright. 849 00:47:42,240 --> 00:47:44,360 This book will include everything. 850 00:47:44,440 --> 00:47:46,840 There will be tips, strategies, 851 00:47:46,920 --> 00:47:48,400 and many more stories. 852 00:47:48,520 --> 00:47:51,280 And the idea is that an entrepreneur can read it 853 00:47:51,360 --> 00:47:52,960 and get reassured 854 00:47:53,040 --> 00:47:56,920 that they can be great too like the Sharks on this page. 855 00:47:57,000 --> 00:47:59,840 [music playing] 856 00:48:01,240 --> 00:48:03,120 [water bubbling] 857 00:48:27,680 --> 00:48:29,520 Happy birthday, Esha! 858 00:48:30,360 --> 00:48:32,080 Look what I got for you! 859 00:48:33,600 --> 00:48:34,600 What is this, Dad? 860 00:48:34,680 --> 00:48:38,320 It's such a boring, regular office bag. 861 00:48:38,600 --> 00:48:40,160 But what do I do? 862 00:48:40,240 --> 00:48:42,520 Only such bags are available in the market. 863 00:48:42,600 --> 00:48:46,440 [music playing] 864 00:48:46,520 --> 00:48:48,320 Sharks, this is the problem. 865 00:48:49,360 --> 00:48:52,960 Bags are an important part of our styling and attire. 866 00:48:54,080 --> 00:48:57,560 But in the market, you find dull black 867 00:48:57,640 --> 00:48:59,480 or brown leather bags. 868 00:49:00,200 --> 00:49:02,920 If I want to buy something unique and colourful, 869 00:49:03,000 --> 00:49:05,600 then there are expensive designer bags 870 00:49:05,680 --> 00:49:08,120 that burns your pocket. 871 00:49:09,160 --> 00:49:11,800 Whether it's for makeup or sanitary products, 872 00:49:11,880 --> 00:49:15,720 keys or cash, bags are a woman's lifeline. 873 00:49:16,800 --> 00:49:18,400 In the category of bags, 874 00:49:18,520 --> 00:49:21,080 why doesn't anybody introduce trendy, colourful bags? 875 00:49:22,680 --> 00:49:24,600 Don't worry. Maisha is here. 876 00:49:24,680 --> 00:49:26,440 [music playing] 877 00:49:38,080 --> 00:49:39,760 Maisha is a lifestyle accessory brand. 878 00:49:45,880 --> 00:49:48,560 our bags will give you a bold and beautiful style statement. 879 00:49:49,600 --> 00:49:52,120 These bags are made with eco-friendly materials 880 00:49:52,200 --> 00:49:54,560 like cotton slug, jacquard, 881 00:50:01,240 --> 00:50:02,160 Yeah! 882 00:50:02,400 --> 00:50:05,640 But in Maisha, we gave it a fashionable twist 883 00:50:05,720 --> 00:50:07,400 by making bags out of this. 884 00:50:07,720 --> 00:50:10,480 Also, you will see pouches, 885 00:50:10,560 --> 00:50:12,200 duffel bags, 886 00:50:12,400 --> 00:50:14,600 and a wide variety of products. 887 00:50:27,880 --> 00:50:28,520 Wow! 888 00:50:28,600 --> 00:50:31,400 We have more than 25,000 customers. 889 00:50:47,880 --> 00:50:51,960 Generally, traditional businesses 890 00:50:52,080 --> 00:50:54,320 are handed over from generation to generation by parents. 891 00:50:54,440 --> 00:50:57,080 But I've taken a new-age approach 892 00:50:57,160 --> 00:50:59,400 and joined my daughter's business. 893 00:50:59,480 --> 00:51:00,920 - Woah! - Wow! 894 00:51:01,000 --> 00:51:03,440 - Very nice! - We built this together. 895 00:51:03,560 --> 00:51:04,880 A powerful, new-age brand. 896 00:51:07,680 --> 00:51:09,000 Our vision is 897 00:51:09,080 --> 00:51:12,920 to be a part of every lady's wardrobe 898 00:51:13,000 --> 00:51:15,560 and ensure they own at least one Maisha bag. 899 00:51:16,280 --> 00:51:17,480 We're asking for 900 00:51:29,120 --> 00:51:30,600 - Wow, nice! - Lovely. 901 00:51:30,760 --> 00:51:32,800 I am curious! I have a question. 902 00:51:32,920 --> 00:51:33,720 After a certain age, 903 00:51:33,800 --> 00:51:36,640 there is a difference of opinion between the parent and the child. 904 00:51:46,720 --> 00:51:49,920 I hold my own. 905 00:51:50,000 --> 00:51:52,800 - "- This is what I want to do." - Very good! 906 00:51:53,480 --> 00:51:55,720 - Nice! - I don't usually back out. 907 00:51:55,800 --> 00:51:58,040 - He knows you are the boss. - Yes. 908 00:51:58,240 --> 00:52:01,760 I play a big role in their creativity. 909 00:52:01,840 --> 00:52:03,520 [laughing] 910 00:52:06,720 --> 00:52:08,320 Let me tell you about my role. 911 00:52:08,400 --> 00:52:11,480 Vineeta and Namita will immediately come to know what I want to say. 912 00:52:11,560 --> 00:52:13,120 [regional language] 913 00:52:13,240 --> 00:52:14,880 [laughing] 914 00:52:15,440 --> 00:52:16,560 What does it mean? 915 00:52:16,640 --> 00:52:17,480 "I don't go against her." 916 00:52:17,600 --> 00:52:20,480 "I don't dare to go against her." Right? 917 00:52:20,560 --> 00:52:21,880 Right. 918 00:52:22,440 --> 00:52:25,240 No prizes for guessing that Esha is the CEO. 919 00:52:25,320 --> 00:52:26,720 [laughing] 920 00:52:26,840 --> 00:52:27,760 No! 921 00:52:28,600 --> 00:52:31,880 - My dad is the CEO. - Okay, we didn't know it. 922 00:52:32,080 --> 00:52:35,040 What are your responsibilities in the company? 923 00:52:35,120 --> 00:52:36,680 She's the creative head. 924 00:52:37,200 --> 00:52:38,800 She has two main responsibilities. 925 00:52:38,880 --> 00:52:41,520 Starting from the concept to the pilot production, 926 00:52:41,600 --> 00:52:43,640 she handles everything. 927 00:52:44,320 --> 00:52:46,640 We have a strong presence on social media. 928 00:52:47,600 --> 00:52:50,360 Content creation on social media 929 00:52:50,800 --> 00:52:52,400 is her responsibility. 930 00:52:53,520 --> 00:52:55,480 I handle operations. 931 00:52:55,560 --> 00:52:58,400 Neel handles marketing strategy. 932 00:52:58,960 --> 00:53:01,720 - I'm assuming that you are a bootstrapped company. - Yes! 933 00:53:07,840 --> 00:53:10,400 [exhilarating music] 934 00:53:15,760 --> 00:53:18,640 [joyful music] 935 00:53:20,960 --> 00:53:22,200 The quality 936 00:53:22,280 --> 00:53:25,720 and appearance of the bag are nice. 937 00:53:26,840 --> 00:53:28,760 I have just one question. 938 00:53:28,880 --> 00:53:31,040 The design language 939 00:53:31,120 --> 00:53:34,320 and the aesthetic style of a brand 940 00:53:34,520 --> 00:53:35,920 seem to be confusing. 941 00:53:36,520 --> 00:53:38,840 Because some of your designs are ethnic. 942 00:53:39,080 --> 00:53:40,840 Some of them are modern designs. 943 00:53:40,920 --> 00:53:44,160 There are houndstooth prints that are currently trending. 944 00:53:44,880 --> 00:53:49,160 Don't you think the designs are confusing? 945 00:53:49,240 --> 00:53:51,680 Where you might lose focus on the consumer? 946 00:53:51,880 --> 00:53:54,040 If you look at all our bags 947 00:53:54,120 --> 00:53:57,520 they are made from woven textured fabrics. Every bag! 948 00:54:00,200 --> 00:54:02,720 But that by itself is not a differentiator. 949 00:54:03,800 --> 00:54:05,920 - It is not a monopoly market! - Correct! 950 00:54:06,080 --> 00:54:08,320 If you see a famous designer's bag, 951 00:54:08,600 --> 00:54:11,120 you'd recognise the brand from afar. 952 00:54:11,880 --> 00:54:14,680 A design language helps create branding. 953 00:54:14,760 --> 00:54:17,320 At least I can't see that in your product. 954 00:54:17,400 --> 00:54:18,880 [sweeping music] 955 00:54:18,960 --> 00:54:21,520 - Can we see your Insta page? - Of course! 956 00:54:23,000 --> 00:54:24,360 It's our Instagram page. 957 00:54:24,440 --> 00:54:27,600 - We have around 2,40,000 followers on Instagram. - Wow! 958 00:54:27,680 --> 00:54:28,800 Awesome. 959 00:54:31,200 --> 00:54:32,040 What about the engagement? 960 00:54:32,120 --> 00:54:33,400 All our reels 961 00:54:33,520 --> 00:54:37,880 - get 50,000 to 2.6 million views. - Very nice engagement, guys. 962 00:54:39,520 --> 00:54:40,480 - Wonderful. - It's crazy. 963 00:54:40,560 --> 00:54:44,280 - And I'm extremely passionate about... - It's amazing! I love it. 964 00:54:44,960 --> 00:54:47,440 Please show one of your reels. 965 00:54:47,520 --> 00:54:50,320 [happy music] 966 00:54:52,480 --> 00:54:54,920 Your focus is the story behind the brand. 967 00:54:55,000 --> 00:54:56,560 Yes. That has always been... 968 00:54:56,640 --> 00:54:59,000 - Uncle, what kind of headphones are you using? - Sir, it's boAt's. 969 00:54:59,080 --> 00:55:00,240 Very good. [laughing] 970 00:55:01,160 --> 00:55:03,000 - Right answer! - Your cheque is ready. 971 00:55:04,960 --> 00:55:07,240 What's your monthly marketing cost? 972 00:55:20,480 --> 00:55:23,400 Do 20% of customers come organically without paid marketing? 973 00:55:23,520 --> 00:55:25,040 Are they attracted through paid marketing? 974 00:55:25,120 --> 00:55:27,720 - No, sir. The repeat is organic. - The repeat rate is organic. 975 00:55:28,360 --> 00:55:29,800 Please tell me the cost of your products. 976 00:55:29,880 --> 00:55:33,280 The bag you are holding costs Rs. 1,449. 977 00:55:33,360 --> 00:55:35,000 Nice. 978 00:55:35,080 --> 00:55:36,960 All the bags are in the same price range. Right? 979 00:55:37,200 --> 00:55:38,680 I want to know from you two. 980 00:55:38,760 --> 00:55:40,480 Is this bag cheap or expensive? 981 00:55:40,560 --> 00:55:42,080 - What is your view? - It's affordable. 982 00:55:42,160 --> 00:55:45,240 - Rs. 1,450 for this bag is good. - It's good enough. 983 00:55:46,880 --> 00:55:48,520 Please share your sales figures. 984 00:56:10,640 --> 00:56:12,440 in sales from Rs. 73 lakhs to Rs. 2.92 crores? 985 00:56:12,520 --> 00:56:14,000 Before Covid, 986 00:56:14,080 --> 00:56:17,080 we sold our products only through exhibitions. 987 00:56:17,520 --> 00:56:21,480 Post-Covid, we launched our website by the end of 2020 988 00:56:21,560 --> 00:56:24,840 - and we achieved sales of Rs. 73 lakhs. - Wow! 989 00:56:24,960 --> 00:56:27,480 - What were your sales for the last month? - Rs. 47 lakhs. 990 00:56:28,160 --> 00:56:30,120 What was your growth in the last three months? 991 00:56:55,360 --> 00:56:58,760 - Have you maintained the average of 10% all along? - Yes, sir. 992 00:56:58,920 --> 00:56:59,760 Okay, got it. 993 00:56:59,840 --> 00:57:01,720 How much inventory do you have right now? 994 00:57:01,880 --> 00:57:04,480 Our inventory is for 40 days. 995 00:57:05,360 --> 00:57:07,400 So you are selling through almost all your products. 996 00:57:08,040 --> 00:57:10,080 I have made my decision. 997 00:57:10,560 --> 00:57:13,720 I liked your family dynamics. It's very nice. 998 00:57:13,800 --> 00:57:17,080 The handbag market is too cluttered. 999 00:57:18,200 --> 00:57:20,920 I visit many exhibitions and stores 1000 00:57:21,000 --> 00:57:22,400 for gifting items. 1001 00:57:22,520 --> 00:57:25,760 I don't find a uniqueness of design or a USP in your product. 1002 00:57:57,560 --> 00:57:59,520 [tense music] 1003 00:58:00,400 --> 00:58:02,000 I'm sorry for now but I'll be out. 1004 00:58:02,080 --> 00:58:03,960 - Thank you! - Thank you, Aman. 1005 00:58:04,040 --> 00:58:07,480 Firstly, your revenue and your profit 1006 00:58:07,560 --> 00:58:10,440 are phenomenal in light of your scale till now. 1007 00:58:10,520 --> 00:58:14,360 But your content game outperforms it. 1008 00:58:15,080 --> 00:58:18,600 People follow the same old pattern in the branding of bags. 1009 00:58:18,680 --> 00:58:20,960 They post pictures of an influencer carrying the bag. 1010 00:58:21,040 --> 00:58:23,280 But you showed the story 1011 00:58:23,360 --> 00:58:25,360 of the origin of the bag 1012 00:58:25,440 --> 00:58:29,560 and your community who made the bag. 1013 00:58:29,640 --> 00:58:31,560 [sweeping music] 1014 00:58:32,840 --> 00:58:35,320 It's unique and differentiated. 1015 00:58:35,440 --> 00:58:37,920 I think the young generation 1016 00:58:38,000 --> 00:58:40,400 can be attracted 1017 00:58:40,480 --> 00:58:43,560 genuinely with the help of such content. 1018 00:58:45,120 --> 00:58:47,680 I have invested in a company 1019 00:58:48,160 --> 00:58:50,720 - called Zouk. You must be aware. - Yes. 1020 00:58:50,800 --> 00:58:53,560 They earn 4 to 5 crore rupees per month. 1021 00:58:53,680 --> 00:58:55,320 There can be multiple brands 1022 00:58:55,440 --> 00:58:58,680 - but Zouk has already occupied a pole position. - Correct! 1023 00:58:58,760 --> 00:59:02,360 And it makes brand creation 1024 00:59:02,440 --> 00:59:03,800 tougher for you. 1025 00:59:15,680 --> 00:59:17,160 and build a bigger brand. 1026 00:59:17,240 --> 00:59:18,520 [dramatic music] 1027 00:59:18,600 --> 00:59:20,200 I want to be out for now. 1028 00:59:21,960 --> 00:59:25,760 I think your biggest challenge will be family dynamics. 1029 00:59:27,360 --> 00:59:29,720 Your business earns just 7 to 10 crore rupees now. 1030 00:59:29,800 --> 00:59:33,200 To raise capital and make your business worth Rs. 100 crores, 1031 00:59:33,280 --> 00:59:36,120 you'll have to sort out the equity structure and ownership. 1032 00:59:36,200 --> 00:59:39,920 - I genuinely think, Esha, you'd have to become the CEO. - Okay. 1033 00:59:41,280 --> 00:59:44,520 You need to do it to raise capital in the private markets. 1034 00:59:45,640 --> 00:59:48,080 It's not because he isn't capable enough 1035 00:59:48,200 --> 00:59:50,920 but this brand belongs to you. 1036 00:59:51,040 --> 00:59:53,040 You know, it's your baby. 1037 00:59:53,120 --> 00:59:56,120 And eventually, you'd have to 1038 00:59:56,200 --> 00:59:58,200 take charge of the ship 1039 00:59:58,280 --> 01:00:01,160 to grow it in future when it reaches a certain scale. 1040 01:00:01,240 --> 01:00:04,200 - I'm out today and phenomenal job. - Thank you! 1041 01:00:04,320 --> 01:00:06,480 I'm still not convinced 1042 01:00:08,200 --> 01:00:10,040 about the fact 1043 01:00:10,120 --> 01:00:12,160 that you have a democratic decision-making process. 1044 01:00:12,560 --> 01:00:13,960 I don't buy it. 1045 01:00:14,160 --> 01:00:15,600 [suspenseful music] 1046 01:00:15,680 --> 01:00:18,760 Why? I can't explain it. It could be my instinct or whatever. 1047 01:00:18,920 --> 01:00:21,880 I think it isn't equitable. 1048 01:00:22,240 --> 01:00:24,560 And you could face problems in future. 1049 01:00:26,080 --> 01:00:27,640 So think about it. I'm out, guys. 1050 01:00:28,440 --> 01:00:29,600 - Thank you! - Thank you! 1051 01:00:29,680 --> 01:00:32,160 I liked meeting you. 1052 01:00:32,920 --> 01:00:34,520 I always look for a spark in a founder 1053 01:00:34,600 --> 01:00:37,560 and your Instagram engagement is unparalleled. 1054 01:00:37,640 --> 01:00:41,000 Achieving stupendous organic marketing while sitting at home 1055 01:00:41,080 --> 01:00:43,040 - is a rare thing. - Agreed. 1056 01:00:43,160 --> 01:00:45,320 Your achievement is laudable. 1057 01:00:45,440 --> 01:00:47,360 [dramatic music] 1058 01:00:47,440 --> 01:00:51,160 My main concern 1059 01:00:51,240 --> 01:00:52,880 when I'd join as an investor 1060 01:00:52,960 --> 01:00:55,000 is that it appears to be a family business. 1061 01:00:55,120 --> 01:00:58,520 It doesn't appear to be scaleable and an investible enterprise. 1062 01:00:58,600 --> 01:01:00,240 [sweeping music] 1063 01:01:01,080 --> 01:01:03,120 But still, I want to join you 1064 01:01:03,200 --> 01:01:06,160 because I think I can give you mentorship 1065 01:01:06,440 --> 01:01:08,720 - to make it an enterprise at least. - Definitely. 1066 01:01:08,800 --> 01:01:11,040 My offer is Rs. 75 lakhs. 1067 01:01:11,120 --> 01:01:15,320 I'll give Rs. 10 lakhs for 1% equity at a valuation of Rs. 10 crores. 1068 01:01:26,640 --> 01:01:28,400 CEO, what's your decision? 1069 01:01:29,480 --> 01:01:30,960 The new CEO will tell you. 1070 01:01:31,040 --> 01:01:33,000 [laughing] Amazing! 1071 01:01:33,680 --> 01:01:35,000 That's more like it. 1072 01:01:35,120 --> 01:01:38,160 If you said it before, you'd have received two more offers. 1073 01:01:38,240 --> 01:01:40,400 Amit, we'd like to accept it. 1074 01:02:01,680 --> 01:02:04,080 - Alright, guys. All the best! - Well done! 1075 01:02:04,200 --> 01:02:06,960 You grew 10 times in two years. Great job. 1076 01:02:07,040 --> 01:02:09,320 [exhilarating music] 1077 01:02:12,640 --> 01:02:13,720 Did you like the Sharks? 1078 01:02:26,200 --> 01:02:28,360 'Vineeta, in today's Shark Xperience, ' 1079 01:02:28,440 --> 01:02:30,760 'Hansa from Silvassa has a question for you.' 1080 01:02:30,840 --> 01:02:32,600 'I never saw you writing' 1081 01:02:32,680 --> 01:02:34,680 'in your diary on Shark Tank India.' 1082 01:02:34,800 --> 01:02:36,560 'But you remember everything.' 1083 01:02:36,680 --> 01:02:37,680 'How do you do it?'