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Welcome to Shark Tank season 2.

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Co-presented by Acko. Payments
partner, Cashfree payments.

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Ideas partner, Smallcase.
Co-powered by PokerBaazi.

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Money partner, Fi Money.
Online food partner, Eatfit.

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Eyewear partner, Lenskart.

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It's time to meet pitchers, Sharks
and lots of thrill and excitement.

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So, let's go quickly.

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Come!

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'Welcome to the finale
of Shark Tank India season 2.'

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- '- Greetings, everyone!
- Greetings, everyone!'

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'I made hair extensions for girls'

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'who had less money and less hair.'

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'That's when Nish Hair was born.'

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'I want you to attach them
to Anupam's hair.'

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'Please! Please, Anupam.
Just a second.'

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'You made me look like a joker.'

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[laughing]

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'Sahayatha is the world's
first wheelchair'

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'- which has defecation cleansing
assistance. - Oh, wow!'

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'We want Rs. 1.5 crores from you'

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'for 0.5% equity.'

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[coughing]
[chuckling]

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'Please share your sales figures.'

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'Our lifetime sales
is around Rs. 200 crores.'

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- '- Well done!
- Wow!'

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'You are really
a phenomenal entrepreneur.'

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'I don't want to negotiate.
Rs. 1 crore for 2%.'

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'Wow!'

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'He knocked out everyone.'

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'I wanted all of you
to fight for me.'

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- '- I gave you what you wanted.
- I'm also a competitor.'

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- '- Is it a deal?
- Is it a deal?'

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[party popper pops]
'Woo-hoo!'

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'A hundred... The hundredth deal!'

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'How many of you want to join us'

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'and build with us'

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- '- SUGAR?
- SUGAR!'

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- '- Young India's...
- Young India's...'

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- '- favourite beauty brand.
- Favourite beauty brand.'

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'Don't expect any mercy.'

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'I mean it will be
the opposite of mercy today.'

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[sweeping music]

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Sharks, if M.S. Dhoni

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played with Virat Kohli's bat,

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would he have won the world cup?

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If Virat Kohli played
with M.S. Dhoni's bat,

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would he have scored centuries?

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Every batsman's body dynamics
are different

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and the playing style too.

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Their batting positions
are different too.

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Sharks, you wear T-shirts
that fit you

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but when it comes
to the cricket bat,

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people go to a shop and buy a bat

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with their gut feeling
or according to their role model.

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- Right. - Every batsman
must choose a unique bat.

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They must be aware
of their weight, size

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and most importantly their balance.

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Our brand Zsportstech worked on
this issue for the last three years.

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- Greetings, Sharks!
- Greetings!

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I'm Samir Shah.

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[motivational music]

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Zsportstech is the only company

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which provides customised bats

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Offline and online.

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The sensors will generate a report

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which will help choose
the right bat for you

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and it will be a superhit.

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we'd find your perfect Z-Bat.

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More than 180 crore people
play cricket

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but most probably
they use the wrong bat.

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Our vision

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is to provide the right bat
to every cricketer

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according to their body dynamic
and playing style.

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Sharks, our ask is

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- Thank you!
- Thank you, sir!

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How are the two of you related?

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We two are great friends.

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I used to play cricket too.

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Unless you are
a professional cricketer.

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Sharks, even if you want
to buy a regular bat,

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those services
are also provided by us.

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[ethereal music]

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We sell our bats on Amazon
and Flipkart in the normal fashion.

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We just add more details

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so that it's easier
for the customer to buy.

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I want to know more
about your algorithm.

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[sweeping music]

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Sharks, this is our website.
Let's click on 'let's begin'.

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Sharks, does any one
of you want to fill it out?

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Aman, you play cricket.
Do you want to fill it out?

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Sure.

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- What did he write?
- 23.

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- Oh, my!
- Shall I come there?

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- You may come here. - Go there
so that he helps you fill.

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Male?

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Why did you ask this question?
[chuckling]

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That's absurd.
[chuckling]

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Sir, we will search for a bat for
you suited to leather ball cricket.

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Sir, when you played cricket,

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- do you open or come in the middle
order? - Opening, boss! Sachin!

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[laughing]

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Are you a defensive player,

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- both or a stroke player?
- A stroke player.

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I think Aman will surely
give you a cheque.

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- EMI.
- Did you play cricket

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at an intermediate level
or the club level?

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India.

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- Beginner...
- Beginner!

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[ethereal music]

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It shows the budget.

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We may select an option
according to our budget.

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Sharks, as you may see

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that various models of bats
are recommended for him.

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The details
of every bat are also given.

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47% means

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that players like Aman
already visited Z-Bat Clinic.

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They underwent testing
and based on their data,

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we'd recommend this bat 47%.
If he wants to decide online,

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he may do it this way.

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My friend, I don't understand this.

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You have some rule-based profiles.

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You said you have
a database of 344 players.

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You matched his profile with your
database and gave him a suggestion.

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[suspenseful music]

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The second method is crowds-based

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collaborating filtering. Right?

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You recommended
according to the buying trend

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of similar people.

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Which method out of the two
did you use on your website?

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It's the recommendation
by our algorithm.

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- The three bats are recommended
by our algorithm. - Alright.

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And the cloud-based data

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- comprises the people who underwent
testing. - It's over and above it.

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It's the cloud-based data
of the people

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who underwent physical testing
at Z-Bat Clinic.

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- So you combined both the
recommendations to suggest. - Yes!

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You haven't used
complex technology.

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First, let me show you a video
of visitors who visit our store

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- offline in Mumbai.
- Okay.

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[sweeping music]

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It's the store
belonging to us, bat-makers.

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- It's a display of our bats.
- Wow!

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[ethereal music]

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- We have two pitches here.
- It appears to be a big store.

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What's the area?

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- It's 2,400 square feet in area.
- Alright. Please continue.

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It shows the journey of the customer
when they check their balance.

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We fit the sensor to the bat.

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We attach a sensor to the bat
brought by the customer too.

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[sweeping music]

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He physically hits in the nets.

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And he gets readings.

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Like bat speed, timing,
power and efficiency.

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00:09:21,280 --> 00:09:23,160
On the basis of these readings,

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we will recommend them a bat.

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All the resulting numbers

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will be mapped with the
personal bat you are using.

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For these shenanigans,

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- how much...
- These aren't shenanigans.

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How much do you charge
for these things?

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Sharks, we charge Rs. 1,000

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for trials.

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- What's the cost of the bat?
- It's redeemable against the bat.

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Let's have a demo.

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My suggestion is to bring
the Z-Bat Clinic

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to Shark Tank.

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[thrilling music]

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No, it's a thigh pad.

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- Oh my God!
- Nice!

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00:10:02,360 --> 00:10:04,800
[thrilling music]

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Good job!

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- Now we'll find out. Oh, my!
- Too much!

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- Ready?
- Ready!

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00:10:12,120 --> 00:10:13,920
[thrilling music]

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As you can see,
his shot efficiency is 97%

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- and his power is 93%.
- Woo-hoo!

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Let's change the bat.

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[suspenseful music]

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- Good job. - Aman used two bats.
So show us the report.

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Correct!

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Sir, which one did you like more?

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00:10:44,880 --> 00:10:48,040
I could feel the difference
between both bats.

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The first bat felt better
than the second bat?

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What does the report recommend?

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Here's the result. As you said,

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1C is the second bat

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and 6B is the first bat
which you played with, Aman.

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It recommends the first bat.

189
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Your score for the second bat
is 82.5%

190
00:11:04,760 --> 00:11:06,360
and it's 100% for the first bat.

191
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Wow! That's good. Nice.

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[sweeping music]

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00:11:11,280 --> 00:11:13,480
- Doesn't anyone else
do it in India? - No, sir.

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Nobody does it in the whole world.

195
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You imported this technology
from a company.

196
00:11:17,600 --> 00:11:20,400
- It's a ready-made technology.
You didn't make it. - Correct!

197
00:11:20,480 --> 00:11:22,720
You have expertise in making bats.

198
00:11:22,800 --> 00:11:25,720
- Yes! - Correct! We are
professional bat manufacturers.

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00:11:25,800 --> 00:11:28,720
You must be providing bats
to famous cricketers too

200
00:11:28,800 --> 00:11:31,960
as you specialise in making them.

201
00:11:32,360 --> 00:11:34,800
Boss, your question is apt.

202
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[adventurous music]

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00:11:36,960 --> 00:11:39,240
Professional cricketers
won't go for trials.

204
00:11:40,120 --> 00:11:42,640
Professional cricketers
have been playing since childhood.

205
00:11:42,720 --> 00:11:45,880
They know about famous companies
like Meerut's SG company.

206
00:11:45,960 --> 00:11:49,720
They know the bat which suits them
since childhood.

207
00:11:49,840 --> 00:11:52,720
Non-professional cricketers
and amateurs

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will come to you.

209
00:11:54,880 --> 00:11:56,400
Professional cricketers
don't need you.

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00:11:57,120 --> 00:12:01,160
An international cricketer,
Punam Raut visited our store.

211
00:12:01,240 --> 00:12:04,840
Did she visit as part of a
promotion or to undergo the test?

212
00:12:05,160 --> 00:12:07,400
She came to undergo the test because
she doesn't endorse our brand.

213
00:12:07,480 --> 00:12:09,120
[sweeping music]

214
00:12:09,280 --> 00:12:10,960
She just uses our bat.

215
00:12:11,080 --> 00:12:12,240
What are your sales figures?

216
00:12:12,360 --> 00:12:13,720
[sweeping music]

217
00:12:28,320 --> 00:12:29,920
- Right now, we're burning.
- Loss-making.

218
00:12:30,000 --> 00:12:31,960
- Yeah, we're at loss.
- Let's understand the market.

219
00:12:32,040 --> 00:12:33,280
Tell me something.

220
00:12:33,400 --> 00:12:37,160
You're venturing into a market
that has established players.

221
00:12:37,840 --> 00:12:40,680
So, what's the market size
and growth rate?

222
00:12:40,760 --> 00:12:43,600
As of now, it's 1500 crores.

223
00:12:43,720 --> 00:12:44,720
1500 crores.

224
00:12:44,800 --> 00:12:46,440
- Yes.
- What's the growth rate?

225
00:12:46,720 --> 00:12:50,840
The growth rate is 10-15%.
It has increased now.

226
00:12:51,040 --> 00:12:52,200
Not possible.

227
00:12:53,960 --> 00:12:55,800
Okay, let's assume 10-15%.

228
00:12:55,880 --> 00:12:58,240
Who are the established players?

229
00:12:58,360 --> 00:12:59,440
The biggest is SS.

230
00:12:59,520 --> 00:13:01,920
And what's their market share?

231
00:13:02,040 --> 00:13:05,640
Annually, their turnover
is 580 crores.

232
00:13:05,760 --> 00:13:08,200
SG's turnover is 310 crores.

233
00:13:08,320 --> 00:13:10,400
310. And they've been in
this business for a long time.

234
00:13:10,480 --> 00:13:13,000
Yes, they're the kingpin
of cricket equipment.

235
00:13:13,080 --> 00:13:14,400
[music playing]

236
00:13:14,720 --> 00:13:16,360
So, these two players,

237
00:13:16,440 --> 00:13:19,640
are you priced lesser than them?

238
00:13:20,920 --> 00:13:23,760
Compared to them,
we have a better grading.

239
00:13:23,880 --> 00:13:24,960
The cost must be the same.

240
00:13:25,080 --> 00:13:26,480
- The cost is about the same.
- Yeah.

241
00:13:26,560 --> 00:13:28,920
And from the 180 crores
target audience globally,

242
00:13:29,000 --> 00:13:32,440
what per cent must
be serious about cricket?

243
00:13:33,560 --> 00:13:35,360
- 30%.
- 30%?

244
00:13:35,760 --> 00:13:38,760
- 60 crore people?
- I'm saying globally.

245
00:13:38,880 --> 00:13:40,960
Yet, 60 crores is a big number.

246
00:13:41,080 --> 00:13:42,440
I'm sorry.

247
00:13:43,520 --> 00:13:44,880
It will be around 3%.

248
00:13:44,960 --> 00:13:47,640
I don't know the exact value.

249
00:13:49,200 --> 00:13:50,880
- Are you sure about 1500 crores?
- 30 million.

250
00:13:50,960 --> 00:13:54,800
I'm sorry, 30 million people play
professional registered cricket in En

251
00:13:54,920 --> 00:13:57,600
The population of England
is 65 million.

252
00:13:57,680 --> 00:13:59,680
How can 30 million people play?

253
00:14:01,640 --> 00:14:04,760
Sir, I saw it in their registered
players list.

254
00:14:04,840 --> 00:14:05,800
All of them?

255
00:14:05,920 --> 00:14:08,480
It must've been the total of their
registration record.

256
00:14:08,560 --> 00:14:10,240
Your numbers are wrong.

257
00:14:12,280 --> 00:14:16,280
But I don't agree that it's
a 1500-crore market.

258
00:14:17,440 --> 00:14:20,040
I think it's much bigger.
You don't know the numbers.

259
00:14:21,360 --> 00:14:25,360
Look, I've decided.
I'll share it with you.

260
00:14:25,760 --> 00:14:29,160
You're very passionate

261
00:14:29,320 --> 00:14:30,880
about this category.

262
00:14:30,960 --> 00:14:32,880
But I don't think it's
worth investing.

263
00:14:34,080 --> 00:14:35,200
The market is small.

264
00:14:35,320 --> 00:14:38,320
And there's no significant growth.

265
00:14:39,800 --> 00:14:41,840
But I appreciate your passion
for the sport.

266
00:14:41,960 --> 00:14:44,200
You're doing a good job.
Good luck! I'm out.

267
00:14:44,280 --> 00:14:45,720
[music playing]

268
00:14:45,800 --> 00:14:47,520
I've decided too.

269
00:14:48,920 --> 00:14:51,200
I have no expertise in cricket.

270
00:14:51,280 --> 00:14:53,800
But I have a fair understanding
of business.

271
00:14:53,880 --> 00:14:55,920
And I have two issues.

272
00:14:56,040 --> 00:14:57,560
Number one.

273
00:15:03,040 --> 00:15:04,680
And secondly,

274
00:15:04,760 --> 00:15:07,520
at the end of the day,
we bet on the founders.

275
00:15:09,080 --> 00:15:12,840
When you're unsure about
your numbers

276
00:15:12,960 --> 00:15:15,960
it's not a good sign.

277
00:15:16,600 --> 00:15:19,680
So, I'm not confident
about the business.

278
00:15:19,760 --> 00:15:21,720
And for that reason, I'm out.

279
00:15:22,920 --> 00:15:25,080
I have decided too.
I'm out.

280
00:15:26,240 --> 00:15:28,680
But I would like to tell you
that you're cricket enthusiasts

281
00:15:28,800 --> 00:15:31,240
and India is a cricket-enthusiast
country. ABC.

282
00:15:31,360 --> 00:15:32,600
Astrology, Bollywood, Cricket.

283
00:15:32,680 --> 00:15:34,640
ABCS. And Shark Tank.

284
00:15:35,440 --> 00:15:37,760
[laughs]

285
00:15:38,080 --> 00:15:41,920
Good one! So, cricket is a good
thing and you're following it.

286
00:15:42,000 --> 00:15:44,200
But you've tried to turn
it into your profession.

287
00:15:44,280 --> 00:15:46,680
But you've chosen the wrong area.

288
00:15:48,080 --> 00:15:50,320
Frankly, you're just a bat
manufacturer.

289
00:15:51,240 --> 00:15:54,600
You have to find a competency.
Either it's the price,

290
00:15:54,680 --> 00:15:56,480
or the brand.

291
00:15:56,560 --> 00:15:59,920
I don't think you're headed
in the right direction.

292
00:16:01,120 --> 00:16:03,760
Not in any area.
For that reason, I'm out.

293
00:16:04,840 --> 00:16:08,640
Every new brand in any industry

294
00:16:08,720 --> 00:16:11,200
will try to disrupt
the traditional players.

295
00:16:11,280 --> 00:16:12,720
And every industry will go
through this.

296
00:16:12,800 --> 00:16:14,360
The two market leaders

297
00:16:14,440 --> 00:16:18,080
are earning 300-500 crores
after being there

298
00:16:18,160 --> 00:16:20,400
and holding such a big
market share so

299
00:16:20,520 --> 00:16:21,880
I don't think

300
00:16:21,960 --> 00:16:25,600
it will be able to disrupt
the industry.

301
00:16:26,400 --> 00:16:28,960
It's not interesting as of now.
Best of luck!

302
00:16:29,040 --> 00:16:30,440
Thank you.

303
00:16:30,800 --> 00:16:34,120
I think you're making a good
value addition.

304
00:16:35,720 --> 00:16:38,240
An experience centre
is a good idea.

305
00:16:38,840 --> 00:16:41,080
And I feel that an experience
centre will be able to

306
00:16:41,160 --> 00:16:43,320
make sales worth
2-3 crores annually.

307
00:16:43,840 --> 00:16:47,600
Secondly, you must tie-up with
someone like a Decathlon

308
00:16:47,680 --> 00:16:51,400
because they have megastores
where they will give you a corner

309
00:16:51,480 --> 00:16:55,800
to set up an experience centre
because that's Decathlon's format.

310
00:16:56,160 --> 00:16:58,280
We forgot to tell you.

311
00:16:58,360 --> 00:17:01,400
Sharks, we have made pan-India
tie-ups with Smaaash.

312
00:17:01,520 --> 00:17:04,160
And as you said Peyush,

313
00:17:04,240 --> 00:17:07,000
we are opening it with Smaaash
in every state.

314
00:17:07,080 --> 00:17:09,520
- Then you're on the right track.
- Correct.

315
00:17:09,640 --> 00:17:12,920
I think it's too early so I'm out.

316
00:17:13,760 --> 00:17:17,080
But it's good. All is well.
Best of luck!

317
00:17:17,160 --> 00:17:19,720
- Thanks a lot!
- Thank you.

318
00:17:20,080 --> 00:17:22,000
[music playing]

319
00:17:47,760 --> 00:17:50,160
I've kept something next to you.

320
00:17:53,560 --> 00:17:54,600
Please open it and see.

321
00:17:55,560 --> 00:17:56,680
Oh!

322
00:18:00,240 --> 00:18:02,480
Sharks, whoever comes here

323
00:18:02,600 --> 00:18:05,680
brings you a filled plate.

324
00:18:05,760 --> 00:18:08,520
But I've brought you empty plates.

325
00:18:11,160 --> 00:18:12,120
Surprising?

326
00:18:13,320 --> 00:18:15,800
In our country, every day

327
00:18:16,240 --> 00:18:20,440
there are 20 crore people who
sleep on a hungry stomach.

328
00:18:20,520 --> 00:18:22,560
[music playing]

329
00:18:23,400 --> 00:18:26,320
Most of them are kids.

330
00:18:27,960 --> 00:18:30,600
One such kid changed
my life forever.

331
00:18:32,480 --> 00:18:34,880
One day, I was going home
in a taxi.

332
00:18:34,960 --> 00:18:36,760
At a signal, I saw that

333
00:18:36,840 --> 00:18:38,440
a young girl

334
00:18:38,720 --> 00:18:41,480
was sitting in the rain
and eating wet roti.

335
00:18:41,560 --> 00:18:43,240
[music playing]

336
00:18:53,440 --> 00:18:56,440
After researching a lot,
I realised that

337
00:18:56,560 --> 00:18:58,320
to end hunger

338
00:18:58,400 --> 00:19:01,680
you need a change in thought
than more funds.

339
00:19:02,840 --> 00:19:05,040
I was always interested
in art as a kid.

340
00:19:06,520 --> 00:19:10,280
So, I decided to use
art and creativity

341
00:19:10,360 --> 00:19:13,360
to reinvent this serious topic.

342
00:19:15,120 --> 00:19:18,760
That's how The
Plated Project began.

343
00:19:18,840 --> 00:19:21,200
[music playing]

344
00:19:23,000 --> 00:19:26,200
We have decor as a category.
You can't eat in this one.

345
00:19:26,320 --> 00:19:27,800
[music playing]

346
00:19:41,920 --> 00:19:44,680
We have collaborated
with artists worldwide

347
00:19:44,800 --> 00:19:48,360
to make such beautiful
and exclusive art plates.

348
00:19:48,440 --> 00:19:50,360
[music playing]

349
00:19:51,760 --> 00:19:53,400
On the sale of every plate,

350
00:20:08,080 --> 00:20:12,720
fed 5,50,000 people.

351
00:20:12,800 --> 00:20:14,600
Well done!

352
00:20:17,240 --> 00:20:19,920
By 2025, my dream is

353
00:20:20,000 --> 00:20:22,360
to take this number to 25 lakhs.

354
00:20:22,440 --> 00:20:24,280
To show the world that

355
00:20:24,360 --> 00:20:27,440
even a small effort can
make a big change.

356
00:20:29,080 --> 00:20:31,880
I'm here to offer you
2% of the company

357
00:20:43,440 --> 00:20:45,240
- Hi, Chitresh.
- Hi, sir.

358
00:20:45,320 --> 00:20:47,680
- Welcome to Shark Tank.
- Thank you.

359
00:20:47,960 --> 00:20:49,760
It's a good cause.

360
00:20:49,840 --> 00:20:53,000
- It's very close to my heart.
- I know, sir.

361
00:20:53,080 --> 00:20:55,320
Please tell us more about you.

362
00:20:55,400 --> 00:20:57,600
- I was born in Goa.
- Wow!

363
00:20:58,120 --> 00:21:00,520
But I've been living in Mumbai
for the last 15 years.

364
00:21:00,840 --> 00:21:01,360
Okay.

365
00:21:01,440 --> 00:21:04,480
I'm from a middle-class family.
So, as a typical child

366
00:21:04,600 --> 00:21:07,880
I became an engineer and then
realised what I wanted in life.

367
00:21:09,760 --> 00:21:11,440
Then I went on to do MBA.

368
00:21:11,520 --> 00:21:13,360
I was interested in marketing.

369
00:21:13,440 --> 00:21:15,400
In the last 12 years,

370
00:21:15,600 --> 00:21:18,480
I have worked in strategic
branding roles.

371
00:21:19,560 --> 00:21:22,760
So, is this your brand strategy?

372
00:21:23,040 --> 00:21:25,160
Your project,

373
00:21:25,280 --> 00:21:28,160
do you think doing this
will build your brand?

374
00:21:28,240 --> 00:21:30,480
What's the reason behind
doing this?

375
00:21:31,200 --> 00:21:34,400
Our brand is being built
based on impact.

376
00:21:34,480 --> 00:21:35,680
The impact is the core.

377
00:21:35,760 --> 00:21:37,120
But at the end of the day, sir

378
00:21:37,200 --> 00:21:38,640
it is a for-profit brand.

379
00:21:38,720 --> 00:21:41,000
If we make a profit,
we can make an impact.

380
00:21:41,120 --> 00:21:42,440
We have to do it simultaneously.

381
00:21:43,720 --> 00:21:47,320
When you started,
was it for a purpose

382
00:21:47,440 --> 00:21:49,040
or to do business?

383
00:21:50,160 --> 00:21:52,040
When I got the idea,

384
00:21:52,120 --> 00:21:54,600
we wanted to work with artists.

385
00:21:54,720 --> 00:21:55,800
We were thinking about...

386
00:21:55,880 --> 00:21:58,160
- So, artists were first.
- Art and artist.

387
00:21:58,240 --> 00:22:00,040
Because we used to work
in an agency

388
00:22:00,160 --> 00:22:02,360
and used to network
with artists a lot.

389
00:22:02,480 --> 00:22:04,720
They didn't have any avenue.

390
00:22:04,800 --> 00:22:08,280
So, you started off to cater
to the artists' needs.

391
00:22:08,800 --> 00:22:10,720
Both these things are not related.

392
00:22:11,480 --> 00:22:14,720
You're saying that you wanted
to feed hungry kids.

393
00:22:14,800 --> 00:22:16,080
- That's right, sir.
- You're also saying that

394
00:22:16,160 --> 00:22:17,960
my genesis was to

395
00:22:18,120 --> 00:22:20,400
- help artists.
- Correct.

396
00:22:20,520 --> 00:22:22,360
What's your real motivation?

397
00:22:22,440 --> 00:22:23,480
[music playing]

398
00:22:23,600 --> 00:22:25,560
Sir, it's exactly what I said.

399
00:22:25,640 --> 00:22:28,760
I want to build a business
for profit.

400
00:22:29,080 --> 00:22:32,040
Because this is our core business.

401
00:22:32,640 --> 00:22:34,200
We are not in the business of

402
00:22:43,720 --> 00:22:45,000
We are not serving food.

403
00:22:46,440 --> 00:22:48,600
That's why I call it
sponsoring meals.

404
00:22:49,720 --> 00:22:51,120
So, how much money do you donate?

405
00:22:51,200 --> 00:22:55,400
Around 150-200 on every product
towards hunger.

406
00:22:56,000 --> 00:22:58,000
Can we see your product?

407
00:22:58,200 --> 00:23:00,600
[music playing]

408
00:23:01,480 --> 00:23:02,720
Sir, this is for you.

409
00:23:08,440 --> 00:23:09,920
- Very beautiful.
- Thank you.

410
00:23:13,080 --> 00:23:14,800
What is the price of this plate?

411
00:23:24,200 --> 00:23:27,800
Why is it 2500 rupees?
It's a turn off.

412
00:23:27,880 --> 00:23:29,920
It is not so expensive, ma'am.

413
00:23:30,000 --> 00:23:32,560
If you buy

414
00:23:32,640 --> 00:23:36,560
a digital print for your house
and put a wooden frame

415
00:23:36,720 --> 00:23:41,000
I can bet that it will
start from 1800.

416
00:23:41,560 --> 00:23:43,720
I'll tell you one more thing.
I've used your plates.

417
00:23:44,240 --> 00:23:45,400
Oh, wow.

418
00:23:45,600 --> 00:23:47,560
You'd done something
with Suket Dheer.

419
00:23:47,680 --> 00:23:49,000
I loved your work.

420
00:23:49,080 --> 00:23:51,120
But when I saw the price,
I lost you there.

421
00:23:52,160 --> 00:23:54,280
Sir, the plate you saw,

422
00:23:54,600 --> 00:23:56,880
it had been sponsored by a brand.

423
00:23:57,000 --> 00:23:59,320
They had priced it very high.

424
00:23:59,400 --> 00:24:01,760
Because this is the
best quality of plate.

425
00:24:03,640 --> 00:24:06,320
But why did you sell just
30,000 products in 1.5 years?

426
00:24:10,000 --> 00:24:11,520
[music playing]

427
00:24:11,600 --> 00:24:15,880
We started with a single product
and a single category.

428
00:24:16,280 --> 00:24:18,160
Around 8-9 months ago,

429
00:24:18,280 --> 00:24:21,080
I think we realised the potential

430
00:24:21,200 --> 00:24:24,600
and formed a team that's
pushing it seriously.

431
00:24:24,680 --> 00:24:26,560
It started slow.

432
00:24:26,680 --> 00:24:29,880
But last month, we closed
at 40 lakhs.

433
00:24:29,960 --> 00:24:31,280
[music playing]

434
00:24:31,400 --> 00:24:33,760
- Net revenue or sales?
- Sales.

435
00:24:36,760 --> 00:24:39,960
Revenue does not mean sales.

436
00:24:40,320 --> 00:24:43,280
Revenue is generally
referred to net revenue.

437
00:24:43,360 --> 00:24:45,960
Meaning what remains after

438
00:24:46,240 --> 00:24:49,200
deducting discount,
commission and GST.

439
00:24:49,440 --> 00:24:51,080
That's revenue.

440
00:24:52,600 --> 00:24:53,600
How much profit do you make?

441
00:24:53,680 --> 00:24:56,920
On average, our EBITDA
for the last year was 15%.

442
00:24:57,000 --> 00:24:58,760
- But last month only 6 lakhs.
- Last month, we

443
00:25:05,760 --> 00:25:07,680
what's the sales mix for 40 lakhs?

444
00:25:08,080 --> 00:25:10,800
Secondly, what will be your
sales over the next 3 years?

445
00:25:10,920 --> 00:25:12,880
What is the vision?

446
00:25:12,960 --> 00:25:15,200
- Which areas will grow?
- Which category?

447
00:25:16,840 --> 00:25:18,880
Currently, our split is 90-10.

448
00:25:52,440 --> 00:25:54,440
By 2025, I want to build
a 100-crore brand.

449
00:26:08,400 --> 00:26:10,640
The Middle East is a huge
market for us.

450
00:26:10,720 --> 00:26:13,040
Last year, with zero marketing

451
00:26:13,120 --> 00:26:15,880
we earned 10% of our
topline revenue

452
00:26:15,960 --> 00:26:17,480
from the international market.

453
00:26:18,040 --> 00:26:21,040
So, we're going to easily
do 10 crores this time.

454
00:26:21,120 --> 00:26:22,360
[music playing]

455
00:26:22,440 --> 00:26:26,440
Chitresh, the defensibility
seems challenging to me.

456
00:26:26,520 --> 00:26:29,720
The hunger aspect

457
00:26:29,800 --> 00:26:32,760
doesn't seem to be so impactful.

458
00:26:32,880 --> 00:26:34,960
[music playing]

459
00:26:35,040 --> 00:26:36,440
Because those who are buying it

460
00:26:36,520 --> 00:26:39,080
seem to be a limited population.

461
00:26:39,960 --> 00:26:44,160
After a while, the impact
won't be much.

462
00:26:44,480 --> 00:26:46,760
[music playing]

463
00:26:47,040 --> 00:26:49,480
So, I'm out of this.

464
00:26:49,560 --> 00:26:51,920
[music playing]

465
00:26:53,000 --> 00:26:54,560
So, I'm interested in this.

466
00:26:54,680 --> 00:26:57,040
Your goal is powerful.

467
00:26:57,320 --> 00:26:59,520
But we're not here for this.

468
00:26:59,600 --> 00:27:00,840
- Of course.
- Not for charity.

469
00:27:00,920 --> 00:27:02,320
We're here to make
a return as well.

470
00:27:03,240 --> 00:27:07,120
- Correct.
- Tell me how I will make money.

471
00:27:07,920 --> 00:27:10,040
Will you take VC money?

472
00:27:12,480 --> 00:27:15,960
This is not a short-term
business for me, sir.

473
00:27:16,040 --> 00:27:18,160
It's my life goal.

474
00:27:18,240 --> 00:27:20,080
I want to grow sustainably, sir.

475
00:27:20,160 --> 00:27:22,160
We will take VC money

476
00:27:22,240 --> 00:27:25,000
only when we truly need it
as per your guidance.

477
00:27:25,080 --> 00:27:29,480
To date, we have never raised
any seed funding or anything.

478
00:27:36,240 --> 00:27:39,280
Because I like your goal
and you're hard-working.

479
00:27:39,680 --> 00:27:42,600
Your destiny is with you.
I'll make you an offer.

480
00:27:42,840 --> 00:27:45,000
[music playing]

481
00:27:46,120 --> 00:27:48,920
5% for the amount that you've
asked for, 75 lakhs.

482
00:27:57,160 --> 00:28:00,120
Anupam gave you
a valuation of Rs. 15 crores.

483
00:28:01,760 --> 00:28:04,760
- Correct!
- Your ask was Rs. 37.5 crores.

484
00:28:15,400 --> 00:28:18,040
I'd like to give you
a valuation of Rs. 30 crores

485
00:28:18,120 --> 00:28:19,760
with a different split.

486
00:28:19,840 --> 00:28:21,320
[suspenseful music]

487
00:28:23,040 --> 00:28:25,640
Rs. 30 lakhs for 1%

488
00:28:27,120 --> 00:28:30,200
and the balance
Rs. 45 lakhs in debt

489
00:28:40,840 --> 00:28:44,120
is a purpose-driven brand business.

490
00:28:46,640 --> 00:28:48,480
Your focus is D2C

491
00:28:48,600 --> 00:28:52,800
and you need partners
who understand branding.

492
00:28:54,840 --> 00:28:56,480
So I don't think

493
00:28:56,560 --> 00:28:59,360
you can get a better combination

494
00:28:59,440 --> 00:29:01,960
than Aman and me.

495
00:29:02,080 --> 00:29:04,320
[dramatic music]

496
00:29:05,880 --> 00:29:08,200
We want to match the valuation

497
00:29:17,400 --> 00:29:20,040
Please decide quickly

498
00:29:20,120 --> 00:29:21,520
as you might lose offers.

499
00:29:21,600 --> 00:29:23,400
[sweeping music]

500
00:29:26,600 --> 00:29:29,080
The good news is
you won't leave empty-handed.

501
00:29:29,160 --> 00:29:32,040
You'll go home with a full plate.
[chuckling]

502
00:29:32,120 --> 00:29:34,480
- Let's celebrate that. Well done!
- Yes. Well done!

503
00:29:49,000 --> 00:29:50,520
I'm sure about it.

504
00:29:50,640 --> 00:29:53,120
- You mean you are doubtful
about us. - No. I'm not doubtful.

505
00:29:53,200 --> 00:29:54,160
Now we should feel bad.

506
00:29:54,240 --> 00:29:56,560
Secondly, if all three of you

507
00:29:56,640 --> 00:29:59,360
come together,

508
00:29:59,720 --> 00:30:01,680
I'd like to have all four of you.

509
00:30:01,760 --> 00:30:05,160
- Because it'll generate a synergy.
- Please tell us your counteroffer.

510
00:30:06,480 --> 00:30:08,720
For the remaining 4%...

511
00:30:08,840 --> 00:30:11,200
Let's keep it at 5% as you said.

512
00:30:11,320 --> 00:30:14,600
Maybe you can match
Rs. 30 crores valuation.

513
00:30:14,680 --> 00:30:17,760
You want us to increase the money
from Rs. 75 lakhs to Rs. 1.5 crores.

514
00:30:24,760 --> 00:30:26,120
What do you have in your mind, sir?

515
00:30:26,200 --> 00:30:27,840
If the four of us join

516
00:30:27,920 --> 00:30:31,840
and give you a valuation
of Rs. 20 crores,

517
00:30:31,920 --> 00:30:34,960
we'd invest Rs. 80 lakhs
that is Rs. 20 lakhs by each.

518
00:30:36,200 --> 00:30:38,760
No! I'm out. I'm not interested.

519
00:30:40,280 --> 00:30:42,480
- 1% is too less. - What's
your final decision? In or out?

520
00:30:42,560 --> 00:30:45,480
- You may take these three. - Okay.
Last offer from the three of us.

521
00:30:46,040 --> 00:30:47,920
If the three of us invest together,

522
00:30:48,000 --> 00:30:50,360
the offer we serve you

523
00:30:59,720 --> 00:31:01,760
- Sir, Rs. 25 crores...
- Yes or no for Rs. 20 crores?

524
00:31:01,840 --> 00:31:03,080
The three of us will come.

525
00:31:03,720 --> 00:31:06,560
You are getting three Sharks.
Don't be small-minded.

526
00:31:07,480 --> 00:31:10,680
Such things create
a disconnect, you know.

527
00:31:12,360 --> 00:31:14,040
[suspenseful music]

528
00:31:33,720 --> 00:31:35,360
Thank you!

529
00:31:38,920 --> 00:31:40,480
Chitresh, congratulations
on the deal.

530
00:31:40,560 --> 00:31:43,720
Honestly, it blows my
mind to think that

531
00:31:44,040 --> 00:31:45,600
someone could
dream about completing

532
00:31:45,680 --> 00:31:47,280
such a huge mission
with just a plate.

533
00:31:47,360 --> 00:31:49,480
You've inspired so many
to dream of it and achieve it.

534
00:31:49,760 --> 00:31:51,360
The sharks have come
together with you

535
00:31:51,520 --> 00:31:54,280
to aid you in the mission to
fill every plate with food.

536
00:31:54,480 --> 00:31:56,640
How will impact the
pace of this project?

537
00:31:56,720 --> 00:31:58,560
Rahul, as you said,

538
00:31:58,640 --> 00:32:01,240
you didn't believe that something
like this could happen,

539
00:32:01,400 --> 00:32:04,520
I think the trust that the
sharks have shown on us today,

540
00:32:04,600 --> 00:32:08,120
that trust will inspire countless
people to join our mission.

541
00:32:08,400 --> 00:32:10,240
Be it artists, people,

542
00:32:10,320 --> 00:32:13,000
everyone will believe
that even a small step

543
00:32:13,080 --> 00:32:14,320
can lead to big changes.

544
00:32:14,400 --> 00:32:16,320
You're trying to bring
some amazing change.

545
00:32:16,480 --> 00:32:18,480
ACKO welcomes this change.

546
00:32:18,560 --> 00:32:21,240
We want you to leave us a small
message and your signature

547
00:32:21,320 --> 00:32:23,400
on our ACKO Change Makers Wall.

548
00:32:23,560 --> 00:32:24,520
Thank you.

549
00:32:27,080 --> 00:32:28,680
ACKO, with its
excellent offerings, has

550
00:32:28,760 --> 00:32:30,800
changed the lives of
more than 8 crore people.

551
00:32:31,000 --> 00:32:33,480
We hope that The Plated Project
helps you change a million lives.

552
00:32:33,560 --> 00:32:35,800
And give them respect and dignity.

553
00:32:35,880 --> 00:32:36,880
Wish you the very best.

554
00:32:36,960 --> 00:32:39,120
[music playing]

555
00:32:52,680 --> 00:32:54,480
[music playing]

556
00:32:57,760 --> 00:33:01,080
[phone rings]

557
00:33:03,480 --> 00:33:05,920
Hello. Yes.

558
00:33:06,560 --> 00:33:07,800
Really?

559
00:33:08,320 --> 00:33:11,160
We got into Shark Tank,
big brother!

560
00:33:11,240 --> 00:33:13,000
Wow, younger brother!

561
00:33:13,960 --> 00:33:16,920
Truly. We have to go
to Mumbai. Book a hotel.

562
00:33:17,000 --> 00:33:19,520
Look at this hotel's photo.

563
00:33:19,600 --> 00:33:23,560
It looks great in photos.
Book it immediately.

564
00:33:24,000 --> 00:33:27,480
We have to look smart
in front of the Sharks.

565
00:33:28,840 --> 00:33:31,640
Order a nice trousers or shoes.

566
00:33:31,760 --> 00:33:33,400
Brother, look at this!

567
00:33:33,480 --> 00:33:35,840
You will look like a dude in this.

568
00:33:36,880 --> 00:33:39,040
Sharks, at present,

569
00:33:39,120 --> 00:33:41,720
it sells only if it's attractive.

570
00:33:43,000 --> 00:33:47,200
You order a product on Amazon
based on the pictures.

571
00:33:48,280 --> 00:33:50,120
You eat food

572
00:33:50,200 --> 00:33:52,880
based on the food photography
on Zomato or Swiggy.

573
00:33:53,960 --> 00:33:55,880
Yet if I ask you

574
00:33:55,960 --> 00:33:57,640
can you tell me a brand

575
00:33:57,720 --> 00:33:59,480
which caters to this kind
of photography?

576
00:34:00,520 --> 00:34:01,880
If I ask you,

577
00:34:01,960 --> 00:34:04,960
can you book a photographer
for tomorrow night online?

578
00:34:05,160 --> 00:34:07,800
Earlier, this wasn't possible.

579
00:34:08,440 --> 00:34:10,200
But now you can.

580
00:34:10,520 --> 00:34:12,000
Greetings, everyone!

581
00:34:12,120 --> 00:34:14,000
We are VsnapU.

582
00:34:30,200 --> 00:34:31,680
New Zealand to Iceland,

583
00:34:31,760 --> 00:34:34,120
VsnapU has done more
than 30,000 shoots.

584
00:34:44,480 --> 00:34:46,640
For that, our ask is

585
00:34:55,800 --> 00:34:58,720
Because the photo has been clicked.

586
00:34:58,800 --> 00:35:00,280
Yes, brother.

587
00:35:00,400 --> 00:35:01,840
What's your name?

588
00:35:01,920 --> 00:35:04,760
I'm Taranbir Singh Sahni.

589
00:35:04,840 --> 00:35:07,200
I head operations at VsnapU.

590
00:35:10,560 --> 00:35:14,240
If you permit, I would like
to invite our co-founders too.

591
00:35:14,320 --> 00:35:16,240
- Please go ahead.
- Wow! Four co-founders.

592
00:35:16,320 --> 00:35:17,760
- Amazing.
- Wow!

593
00:35:19,600 --> 00:35:20,400
Welcome, guys!

594
00:35:20,480 --> 00:35:22,440
Greetings, Shark.
I'm Kaushik Singh.

595
00:35:22,560 --> 00:35:24,520
And I look after the technology
at VsnapU.

596
00:35:24,640 --> 00:35:25,160
Greetings.

597
00:35:30,320 --> 00:35:31,840
Welcome to Shark Tank, guys!

598
00:35:31,960 --> 00:35:34,160
Tell us more about yourself,
your story so far.

599
00:35:34,240 --> 00:35:36,800
Parminder and I are brothers.

600
00:35:37,760 --> 00:35:41,480
We started this company
at the end of 2017.

601
00:35:47,680 --> 00:35:49,680
Anshu joined us

602
00:35:49,760 --> 00:35:53,080
because he had worked on many
client-site projects with us.

603
00:35:53,160 --> 00:35:54,640
He found the idea interesting

604
00:35:54,760 --> 00:35:57,800
and he wanted to join
our team. So, here he is.

605
00:35:57,880 --> 00:35:59,480
What were you doing earlier?

606
00:35:59,680 --> 00:36:01,680
Sir, I had a travel company
before this.

607
00:36:01,760 --> 00:36:03,400
That's where the idea was born.

608
00:36:03,480 --> 00:36:06,680
A customer approached us for
a photographer

609
00:36:06,760 --> 00:36:08,240
as a part of his Munnar package.

610
00:36:08,560 --> 00:36:11,360
So, I started calling photographers

611
00:36:11,440 --> 00:36:13,120
and realised that it was
a great idea.

612
00:36:14,360 --> 00:36:16,960
If I add 2000-4000 rupees

613
00:36:17,080 --> 00:36:18,920
for photography as a part
of the 1 lakh package

614
00:36:19,000 --> 00:36:20,920
then it will be a nice product

615
00:36:21,040 --> 00:36:24,000
because people travel
and take photos a lot.

616
00:36:24,120 --> 00:36:25,800
And they end up taking
pictures on a vacation.

617
00:36:25,880 --> 00:36:28,720
Vineeta never gets out
of Instagram.

618
00:36:28,800 --> 00:36:30,560
[laughs]

619
00:36:31,600 --> 00:36:33,200
Who holds the maximum equity?

620
00:36:33,280 --> 00:36:34,320
[music playing]

621
00:36:34,400 --> 00:36:36,280
The equity is divided
equally among the two of us.

622
00:36:36,360 --> 00:36:38,120
What about the others?

623
00:36:38,200 --> 00:36:40,080
Both of them have 5% each.

624
00:36:40,200 --> 00:36:41,680
Do you have an investor?

625
00:36:42,720 --> 00:36:43,560
- Yes.
- Yes!

626
00:36:43,640 --> 00:36:46,000
We have already taken
two investments.

627
00:36:46,080 --> 00:36:50,440
- Wow! The first investment was done
by the government of India, 36Inc.

628
00:36:50,520 --> 00:36:55,160
- Wow. - And recently
we closed a round with IPV.

629
00:36:55,240 --> 00:36:57,040
At what valuation? Please tell us.

630
00:36:57,120 --> 00:36:59,880
The term sheet closed three months
ago. The money is still in the bank.

631
00:36:59,960 --> 00:37:01,600
Rs. 17 crores
were the pre-money valuation

632
00:37:01,680 --> 00:37:04,920
and we closed the round
at a valuation of Rs. 19.1 crores.

633
00:37:09,880 --> 00:37:12,600
Are you like the Urban Company
for professional photographers?

634
00:37:13,160 --> 00:37:14,600
Sir, we are different.

635
00:37:15,760 --> 00:37:19,200
When you book a photographer
through Urban Company,

636
00:37:19,280 --> 00:37:21,160
you know that
a freelancer photographer

637
00:37:31,200 --> 00:37:34,680
they upload thousands of photos
of restaurants on our panel

638
00:37:34,800 --> 00:37:36,760
and we ensure quality photographs.

639
00:37:36,880 --> 00:37:39,240
The way I have my
business with bOAT,

640
00:37:39,320 --> 00:37:41,080
you never pitched to me.

641
00:37:41,160 --> 00:37:43,680
Sir, we were bootstrapped.
We're still profitable.

642
00:37:43,760 --> 00:37:47,280
As per our capacity we just
raised it three months ago.

643
00:37:47,400 --> 00:37:49,760
Our first customer was Zomato.

644
00:37:49,840 --> 00:37:52,840
We were the first company to
formulate the SOP for Zomato.

645
00:37:52,960 --> 00:37:54,920
- Very good.
- Very nice.

646
00:38:03,040 --> 00:38:06,240
We have India's top
12 luxurious hotels

647
00:38:06,400 --> 00:38:08,960
including Taj, Hyatt, Leela,
Mariott, we're available everywhere.

648
00:38:09,000 --> 00:38:11,040
Photographers inside the hotel.

649
00:38:11,280 --> 00:38:13,280
You can book a photographer
within a second

650
00:38:13,360 --> 00:38:14,680
who stays at the hotel.

651
00:38:14,840 --> 00:38:16,640
We have a revenue
share model with the hotel.

652
00:38:16,800 --> 00:38:18,360
Let's try to understand
your industry.

653
00:38:18,520 --> 00:38:19,440
Please tell us their size.

654
00:38:19,520 --> 00:38:22,200
How huge are B2B and B2C markets?

655
00:38:22,280 --> 00:38:25,720
Globally, this market
is Rs. 2 lakh crores in size.

656
00:38:25,800 --> 00:38:27,760
And the Indian market's size
is Rs. 50,000 crores.

657
00:38:28,800 --> 00:38:30,400
Rs. 50,000 crores.

658
00:38:30,520 --> 00:38:33,920
Let's assume that 80% of the money
will go to the photographers.

659
00:38:39,920 --> 00:38:42,000
- all of them mustn't be
working with you. - No.

660
00:38:42,080 --> 00:38:43,600
So on average,

661
00:38:43,680 --> 00:38:47,240
80% of the industry
profits the photographer.

662
00:38:48,000 --> 00:38:49,200
You are left with
Rs. 10,000 crores.

663
00:38:49,280 --> 00:38:53,160
Now we must decide what percentage
of the market you may capture.

664
00:38:54,320 --> 00:38:56,480
What is your monthly revenue
right now?

665
00:38:57,560 --> 00:38:59,160
This year,
it's Rs. 15 lakhs per month.

666
00:39:00,080 --> 00:39:03,120
Is it your commission? Or the money
earned by the photographer?

667
00:39:03,200 --> 00:39:05,680
- These are our total sales.
- It's GMV.

668
00:39:05,760 --> 00:39:06,600
So it's GMV.

669
00:39:14,840 --> 00:39:18,920
We have a product demo to help you
understand our product in detail.

670
00:39:19,000 --> 00:39:20,000
Sure!

671
00:39:20,120 --> 00:39:21,640
This is our website.

672
00:39:21,840 --> 00:39:25,160
You may book a photographer
here in 45 seconds.

673
00:39:25,720 --> 00:39:27,720
You may click on 'book a shoot'.

674
00:39:27,840 --> 00:39:30,000
Let me show you three plans.

675
00:39:30,080 --> 00:39:32,520
You may choose a plan

676
00:39:32,640 --> 00:39:35,720
and give us a few details
like your WhatsApp number

677
00:39:35,800 --> 00:39:38,040
and tell us the date
and time for the shoot.

678
00:39:38,120 --> 00:39:39,600
Do the payment as well.

679
00:39:39,680 --> 00:39:40,920
[upbeat music]

680
00:39:41,000 --> 00:39:45,120
Then you get the details
of the photographer on WhatsApp.

681
00:39:45,200 --> 00:39:47,760
Also, after the photoshoot,

682
00:39:47,840 --> 00:39:50,800
you get the link
to the edited pictures on WhatsApp.

683
00:39:50,880 --> 00:39:53,640
You may download
all the high-definition pictures.

684
00:39:54,640 --> 00:39:56,360
When my wife visits Greece,

685
00:39:56,440 --> 00:39:59,720
- she takes me along
only to click photos. - Exactly!

686
00:40:00,440 --> 00:40:02,480
- We are victims too.
- She has no other reason.

687
00:40:02,560 --> 00:40:04,960
My per day quota
of clicking photos is 100 photos.

688
00:40:05,040 --> 00:40:06,600
[laughing]

689
00:40:06,680 --> 00:40:09,440
Please don't lie.
You get clicked more than Priya.

690
00:40:09,520 --> 00:40:11,360
- Priya...
- Actually...

691
00:40:13,200 --> 00:40:15,760
Sir, we are creating disruption
in the market through price.

692
00:40:15,840 --> 00:40:20,280
We can provide a photographer
for 1 hour at Rs. 1,414 in India.

693
00:40:24,440 --> 00:40:27,280
- This service is already present
in Europe. - Yes, sir.

694
00:40:27,360 --> 00:40:29,240
- People are already doing it.
- Right, sir.

695
00:40:30,120 --> 00:40:31,600
My personal opinion

696
00:40:31,680 --> 00:40:34,200
is that moment photography
is a declining market

697
00:40:34,280 --> 00:40:35,720
in the long term.

698
00:40:35,800 --> 00:40:38,560
People will start editing photos
and using filters

699
00:40:38,680 --> 00:40:41,480
as the phones get upgraded.
So 10 to 20 years down the line,

700
00:40:41,560 --> 00:40:44,920
this market will no longer

701
00:40:45,040 --> 00:40:49,000
be an outsourcing work
and it'll be done individually.

702
00:40:49,240 --> 00:40:53,440
So I consider it a risky business

703
00:40:53,560 --> 00:40:54,960
from a long-term perspective.

704
00:40:55,040 --> 00:40:57,960
So I want to be out for now.

705
00:40:58,720 --> 00:41:00,640
But best of luck. I hope you become

706
00:41:00,720 --> 00:41:03,320
the biggest brand
in photography in India.

707
00:41:04,160 --> 00:41:06,080
As I said in the beginning, I think

708
00:41:06,160 --> 00:41:08,680
you are operating
in two segments, B2B and B2C.

709
00:41:08,760 --> 00:41:10,600
As far as I know, B2B

710
00:41:10,680 --> 00:41:13,240
is a low-margin
and a high-relationship segment.

711
00:41:14,400 --> 00:41:16,480
And I'm not interested in that.

712
00:41:16,800 --> 00:41:18,400
The problem with B2C

713
00:41:18,720 --> 00:41:22,040
is that it's a low-frequency
use case.

714
00:41:23,080 --> 00:41:25,880
When you make a low-frequency
use case app

715
00:41:25,960 --> 00:41:28,280
in a market like photography,

716
00:41:28,360 --> 00:41:32,000
the customer acquisition cost
is too high.

717
00:41:32,360 --> 00:41:35,320
And as you are using
third-party photographers,

718
00:41:35,400 --> 00:41:37,000
it isn't economic.

719
00:41:38,160 --> 00:41:39,520
For this reason, I'm out.

720
00:41:39,600 --> 00:41:40,720
[tense music]

721
00:41:52,200 --> 00:41:54,920
clicking the photo
at the right moment

722
00:41:55,040 --> 00:41:56,600
otherwise, the moment is lost.

723
00:41:56,680 --> 00:41:58,520
[dramatic music]

724
00:41:59,000 --> 00:42:00,720
In your business,

725
00:42:00,800 --> 00:42:02,880
we need to call you
and book your services.

726
00:42:04,200 --> 00:42:07,280
The photographer will be scheduled
to come and the moment will be lost.

727
00:42:07,360 --> 00:42:08,760
[dramatic music]

728
00:42:08,840 --> 00:42:11,800
So it doesn't fit
my logic or interest.

729
00:42:11,880 --> 00:42:15,040
And for that reason, I'm out.

730
00:42:15,120 --> 00:42:16,800
[sweeping music]

731
00:42:17,840 --> 00:42:21,520
I don't have a conviction
in this model due to repeatability

732
00:42:34,640 --> 00:42:37,200
or the Urban Company?

733
00:42:37,320 --> 00:42:39,640
They already have a customer base

734
00:42:39,720 --> 00:42:41,840
and they just need
to add this vertical.

735
00:42:41,920 --> 00:42:43,600
I'm doubtful about it.

736
00:42:45,240 --> 00:42:48,760
And the bigger reason is that
if I invest in your brand,

737
00:42:48,840 --> 00:42:51,160
my wife would stop
taking me along with her.

738
00:42:51,680 --> 00:42:52,680
Jokes apart,

739
00:42:52,760 --> 00:42:56,000
all the best. Thank you so much
and do well.

740
00:42:56,320 --> 00:42:57,400
- Thank you!
- Best of luck!

741
00:42:57,480 --> 00:42:59,000
- All the best!
- Thank you!

742
00:42:59,080 --> 00:43:00,160
- Superb!
- Bye!

743
00:43:00,280 --> 00:43:02,880
[ethereal music]

744
00:43:07,840 --> 00:43:10,160
[bubbling]

745
00:43:27,240 --> 00:43:29,120
- Greetings, Sharks!
- Greetings!

746
00:43:29,200 --> 00:43:30,920
India is a diverse country.

747
00:43:31,040 --> 00:43:33,560
Every part and every city
in our country

748
00:43:33,640 --> 00:43:36,720
makes different varieties
of delectable food items.

749
00:43:36,800 --> 00:43:40,400
One common thing binds us all

750
00:43:40,480 --> 00:43:41,840
and that is bread.

751
00:43:42,360 --> 00:43:44,120
It could be an ordinary sandwich

752
00:43:44,240 --> 00:43:45,560
or Shahi Tukda.

753
00:43:45,640 --> 00:43:47,840
Do you know what bread contains?

754
00:43:47,920 --> 00:43:51,240
- It contains empty calories.
- Which makes you fat.

755
00:43:52,280 --> 00:43:53,440
Chemicals and colours.

756
00:43:53,560 --> 00:43:55,760
They are harmful to your health.

757
00:43:57,040 --> 00:43:59,240
It doesn't contain protein.

758
00:43:59,320 --> 00:44:01,280
What about your growth
and development?

759
00:44:02,680 --> 00:44:06,040
But how do we avoid
a convenient, filling

760
00:44:06,120 --> 00:44:08,920
and tasty food item
like bread in our busy lives?

761
00:44:09,000 --> 00:44:12,480
You needn't avoid it
as we are at your service.

762
00:44:18,840 --> 00:44:21,680
We made India's first protein bread

763
00:44:21,760 --> 00:44:24,600
with the help of
an international food technologist.

764
00:44:24,680 --> 00:44:26,560
[inspirational music]

765
00:44:28,440 --> 00:44:31,040
Our Protein Bread
contains 300% more protein

766
00:44:42,680 --> 00:44:44,560
retail outlets in Mumbai and Pune

767
00:44:59,840 --> 00:45:04,560
We want to make The Health Factory,
India's biggest bread manufacturer.

768
00:45:07,480 --> 00:45:08,960
Today our ask is

769
00:45:16,480 --> 00:45:18,320
Change the bread and not the habit.

770
00:45:20,040 --> 00:45:23,640
- Wow! - Mohit and Vinay,
welcome to Shark Tank.

771
00:45:24,600 --> 00:45:27,640
You two appear too young.
What is your age?

772
00:45:27,760 --> 00:45:28,560
I'm 31 years old.

773
00:45:28,680 --> 00:45:29,800
I'm 27 years old.

774
00:45:29,920 --> 00:45:32,160
Okay. And how
do you two know each other?

775
00:45:32,360 --> 00:45:33,520
He is my cousin.

776
00:45:33,600 --> 00:45:35,120
How did you think of this idea?

777
00:45:35,200 --> 00:45:39,040
Did an incident inspire you? What
triggered you to start this venture?

778
00:45:40,480 --> 00:45:43,040
When I started doing a job,

779
00:45:43,160 --> 00:45:46,760
every morning I used to eat
six slices of bread

780
00:45:46,840 --> 00:45:50,240
and... Six slices of bread

781
00:45:50,320 --> 00:45:52,160
and vegetables to go with it.

782
00:45:52,280 --> 00:45:54,120
- It means three sandwiches.
- Three sandwiches.

783
00:45:54,200 --> 00:45:55,960
- Six slices of bread!
- Six!

784
00:45:56,040 --> 00:45:59,200
My parents hail from Rajasthan.
They always cautioned me,

785
00:45:59,280 --> 00:46:02,000
"Why do you eat bread daily?
Eat something healthy."

786
00:46:02,080 --> 00:46:05,680
One day, I went inside the kitchen
and there was no supply of bread.

787
00:46:06,120 --> 00:46:08,400
I resolved to make a bread

788
00:46:08,480 --> 00:46:10,960
that's nutritious and tasty too.

789
00:46:11,040 --> 00:46:13,320
What are your
educational backgrounds?

790
00:46:13,440 --> 00:46:16,080
I pursued BBA from Symbiosis, Pune.

791
00:46:16,800 --> 00:46:19,960
I pursued BFM from
Jai Hind College.

792
00:46:20,040 --> 00:46:22,520
What's the difference between
your bread and ordinary bread?

793
00:46:22,760 --> 00:46:23,600
They are poles apart.

794
00:46:23,680 --> 00:46:26,160
- Please show us. Let us smell too.
- Please serve us.

795
00:46:26,240 --> 00:46:27,600
Sharks, I want to buy some time.

796
00:46:27,680 --> 00:46:30,960
Sure, my friend. We are famished.

797
00:46:31,080 --> 00:46:33,400
[motivational music]

798
00:46:34,200 --> 00:46:36,080
What is it? Shall I eat it?
Very good!

799
00:46:36,200 --> 00:46:37,960
Wow! It's a full-fledged meal.

800
00:46:40,320 --> 00:46:42,320
[upbeat music]

801
00:46:44,920 --> 00:46:45,960
The bread tastes good.

802
00:46:46,040 --> 00:46:48,080
It seems to be made in Italy.

803
00:46:48,160 --> 00:46:50,680
It smells nice and it tastes nice.
Very nice.

804
00:46:52,480 --> 00:46:54,120
[upbeat music]

805
00:46:58,040 --> 00:47:00,240
Why didn't you name
your company The Bread Factory?

806
00:47:00,360 --> 00:47:03,680
When we launched the company,
we planned to launch

807
00:47:03,760 --> 00:47:07,640
more products down the line
under this umbrella organisation.

808
00:47:08,120 --> 00:47:10,040
- Makes sense.
- That's smart.

809
00:47:10,240 --> 00:47:13,000
But down the line,
we had a realisation.

810
00:47:13,120 --> 00:47:16,160
Honestly, when I observe
business pitches here,

811
00:47:16,280 --> 00:47:20,040
I felt strongly about something
and that's focus.

812
00:47:20,120 --> 00:47:21,760
Very good. Good answer!

813
00:47:23,080 --> 00:47:24,960
So you want to become
a bread company.

814
00:47:25,040 --> 00:47:26,800
The bread vendor of the country.

815
00:47:29,080 --> 00:47:33,640
What's the cost of the bread
we usually buy like, Harvest Gold?

816
00:47:34,840 --> 00:47:37,760
It costs around 40 to 50 rupees.

817
00:47:37,880 --> 00:47:39,640
- How much does this cost?
- Rs. 60.

818
00:47:39,720 --> 00:47:41,680
But it must be bigger in size.

819
00:47:41,760 --> 00:47:43,240
[suspenseful music]

820
00:47:53,240 --> 00:47:55,400
What's the size
of the bread industry in India?

821
00:48:05,920 --> 00:48:08,160
Please share your sales figures.

822
00:48:08,240 --> 00:48:09,200
[dramatic music]

823
00:48:09,320 --> 00:48:11,680
- We raised funds in May-end.
- Gosh!

824
00:48:11,760 --> 00:48:14,800
Our sales were around Rs. 11 lakhs
before the fundraising.

825
00:48:14,880 --> 00:48:16,400
When did you start your business?

826
00:48:16,480 --> 00:48:19,880
We began proper execution in 2018.

827
00:48:46,920 --> 00:48:48,720
for this month.

828
00:48:48,800 --> 00:48:51,080
Very nice. What's your projection
for this year?

829
00:49:08,400 --> 00:49:11,840
13% of 56% is our delivery charge.

830
00:49:11,920 --> 00:49:15,160
- If you earn Rs. 5 crores, will you
profit or not? - We won't profit.

831
00:49:15,240 --> 00:49:17,400
[sweeping music]

832
00:49:18,000 --> 00:49:19,400
- You won't profit.
- No, sir.

833
00:49:20,440 --> 00:49:21,680
What is your total loss?

834
00:49:21,760 --> 00:49:24,200
This month our cash burn
was Rs. 6 lakhs.

835
00:49:36,240 --> 00:49:39,600
Many subscribers gave us
an advance payment of three years

836
00:49:39,880 --> 00:49:41,920
- to get our subscription.
- Wow!

837
00:49:42,000 --> 00:49:45,200
Our first set of consumers
is still our consumers.

838
00:49:49,480 --> 00:49:51,600
Then it can't be scaleable because
you could cover only a small area.

839
00:49:51,680 --> 00:49:53,600
[suspenseful music]

840
00:49:53,680 --> 00:49:55,440
Let me share one more fact.

841
00:49:55,520 --> 00:49:58,000
As per our logistics model

842
00:49:58,120 --> 00:50:01,560
Our fresh bread is delivered
between 6 and 10.

843
00:50:01,680 --> 00:50:04,040
Today, for every packet of bread

844
00:50:11,640 --> 00:50:14,600
If it costs Swiggy 30 rupees
then how can you spend only 18?

845
00:50:14,680 --> 00:50:16,480
[music playing]

846
00:50:16,560 --> 00:50:17,560
Your slot,

847
00:50:17,680 --> 00:50:19,640
you deliver in specific slots

848
00:50:19,760 --> 00:50:21,520
so you carry all
the stuff together.

849
00:50:21,640 --> 00:50:23,240
- That reduces the price.
- Yes, it spreads out.

850
00:50:23,320 --> 00:50:25,280
Swiggy's price is higher
because it's on-demand.

851
00:50:25,360 --> 00:50:26,280
That's right, sir.

852
00:50:27,400 --> 00:50:30,280
But the biggest issue must
be of wastage. Am I right?

853
00:50:30,360 --> 00:50:32,320
[music playing]

854
00:50:32,440 --> 00:50:34,160
Wastage is around 12-15%.

855
00:50:36,560 --> 00:50:37,040
No.

856
00:50:37,240 --> 00:50:38,960
- Oh!
- Why not?

857
00:50:41,040 --> 00:50:42,920
So, tell us your revised
unit of economics.

858
00:50:43,000 --> 00:50:44,240
Yeah and start with

859
00:50:44,320 --> 00:50:47,440
a thank you note to me as I
reminded you about the wastage.

860
00:50:47,520 --> 00:50:49,160
Now, I will share the rest.
Say it.

861
00:50:49,240 --> 00:50:50,120
Thank you, Aman.

862
00:50:50,200 --> 00:50:52,680
[laughs]

863
00:50:54,360 --> 00:50:56,760
- Okay, tell us.
- Our wastage was at 20%

864
00:50:56,840 --> 00:50:57,840
It's down to 12% now.

865
00:50:58,800 --> 00:51:02,360
To answer the other question,
how impactful is it?

866
00:51:02,440 --> 00:51:06,040
It will affect our gross
margin by 8%.

867
00:51:06,240 --> 00:51:08,360
- What's the remaining net?
- 35.

868
00:51:08,440 --> 00:51:10,000
[music playing]

869
00:51:10,440 --> 00:51:13,000
- How many people in the team?
- I'm the founder and CEO.

870
00:51:13,120 --> 00:51:14,640
Mohit.

871
00:51:14,720 --> 00:51:17,000
Mohit, why were you sad when
numbers were being discussed?

872
00:51:17,080 --> 00:51:18,320
Why were you so worried?

873
00:51:18,400 --> 00:51:21,280
- No, do I look worried?
- Yes.

874
00:51:21,360 --> 00:51:22,280
No, not at all.

875
00:51:22,360 --> 00:51:24,400
Is it because he's losing
a lot of money?

876
00:51:24,720 --> 00:51:26,320
No? Then smile.

877
00:51:26,520 --> 00:51:28,520
- Are you the co-founder?
- Yes.

878
00:51:28,600 --> 00:51:29,960
What's the equity split?

879
00:51:30,640 --> 00:51:33,680
- I hold 74.7% equity.
- Okay.

880
00:51:33,800 --> 00:51:35,320
We have created an ESOP pool.

881
00:51:35,440 --> 00:51:38,360
Wherein, Mohit holds 2% equity.

882
00:51:38,440 --> 00:51:41,160
It's an ESOP pool.
So, he's not the co-founder.

883
00:51:41,280 --> 00:51:42,560
- I'm just addressing it.
- Sure.

884
00:51:42,640 --> 00:51:44,640
- Tell me.
- On paper,

885
00:51:44,720 --> 00:51:45,920
Mohit will soon be the co-founder.

886
00:51:46,000 --> 00:51:47,840
That's why he's upset.
He wanted more.

887
00:51:47,920 --> 00:51:49,040
You're only giving him 2%.

888
00:51:49,120 --> 00:51:50,760
How much equity does
the investor hold?

889
00:51:50,840 --> 00:51:52,400
How much money did you
raise in May?

890
00:51:53,200 --> 00:51:56,520
Recently, we handed over
14.1% equity.

891
00:52:14,120 --> 00:52:15,360
So, 3x.

892
00:52:16,320 --> 00:52:20,480
Our demonstration in this one
quarter has been very strong.

893
00:52:20,720 --> 00:52:22,640
To go from profit to loss.

894
00:52:23,240 --> 00:52:24,280
Sorry.

895
00:52:24,960 --> 00:52:27,960
- She interrupts a lot.
- Yes, they all do.

896
00:52:28,080 --> 00:52:31,480
- I'm the only decent Shark.
- You are skilled. That's good.

897
00:52:31,560 --> 00:52:33,040
You're a good leader.
Go on, speak.

898
00:53:05,080 --> 00:53:08,160
- What's their revenue?
- 3 crores monthly.

899
00:53:08,240 --> 00:53:10,480
[music playing]

900
00:53:10,600 --> 00:53:13,120
Are you a bit slow
in executing things?

901
00:53:14,200 --> 00:53:16,040
Have you missed the boat somewhere?

902
00:53:16,120 --> 00:53:18,800
I think we're in
the right season now.

903
00:53:20,280 --> 00:53:22,600
As far as my understanding goes,

904
00:53:22,680 --> 00:53:26,360
there are 2-3 categories of bread.

905
00:53:26,680 --> 00:53:29,760
One is the standard,
regular bread.

906
00:53:29,840 --> 00:53:32,760
The second is artisanal bread.

907
00:53:32,880 --> 00:53:36,200
The third category is where
people want to eat the same bread

908
00:53:36,280 --> 00:53:40,040
but they want to convince
themselves that it's healthy.

909
00:53:40,840 --> 00:53:42,200
I think you will fall there.

910
00:53:42,280 --> 00:53:44,160
I don't think your bread
is healthy.

911
00:53:44,240 --> 00:53:46,320
[music playing]

912
00:53:48,360 --> 00:53:51,880
20% lesser carbs does not
make it healthy.

913
00:53:53,920 --> 00:53:55,280
It's not healthy.

914
00:53:56,720 --> 00:53:59,160
- Right? It's healthier.
- It's healthier.

915
00:53:59,240 --> 00:54:00,880
In that category,

916
00:54:01,000 --> 00:54:03,400
how many brands are there
and how fast are they growing?

917
00:54:04,880 --> 00:54:08,640
Around 2-3 brands. For example,
Theobroma, The Baker's Dozen.

918
00:54:08,720 --> 00:54:11,320
- What's their size?
- Their size

919
00:54:11,720 --> 00:54:14,360
to be very honest, I don't know.

920
00:54:14,440 --> 00:54:15,680
What?

921
00:54:17,480 --> 00:54:20,160
I think you're in a tough spot.

922
00:54:20,240 --> 00:54:22,280
And that's why it will be
tough for you

923
00:54:22,360 --> 00:54:24,320
to compete with the mass bread.

924
00:54:25,760 --> 00:54:29,240
Secondly, as a principle,

925
00:54:29,320 --> 00:54:31,200
I don't invest in companies

926
00:54:31,480 --> 00:54:35,360
that make questionable
health claims.

927
00:54:37,240 --> 00:54:39,920
For that reason, I'm out.
Good luck on your journey, guys!

928
00:54:40,040 --> 00:54:41,800
[music playing]

929
00:54:44,000 --> 00:54:46,800
I don't agree with Anupam.
I think your 0% maida claim

930
00:54:46,920 --> 00:54:48,520
[music playing]

931
00:54:48,600 --> 00:54:49,920
is great because

932
00:54:50,040 --> 00:54:51,840
people are conscious about

933
00:54:51,920 --> 00:54:54,200
fibre-rich and zero-maida food.

934
00:54:54,280 --> 00:54:57,760
So, this category is growing,
as you mentioned.

935
00:54:57,840 --> 00:54:59,920
But I've noticed over 8 years that

936
00:55:00,000 --> 00:55:02,760
it requires a lot of love
and patience.

937
00:55:04,240 --> 00:55:06,640
1-2 brands that you named

938
00:55:06,720 --> 00:55:10,040
out of which I've closely followed
The Baker's Dozen's journey.

939
00:55:10,120 --> 00:55:13,320
They scaled up to 60-70 crores

940
00:55:13,440 --> 00:55:15,320
- revenue run-rate.
- Wow!

941
00:55:15,400 --> 00:55:17,880
I think Theobroma must
be 100+ crore.

942
00:55:17,960 --> 00:55:21,840
So, I'm not so interested
in this partnership.

943
00:55:21,920 --> 00:55:22,960
I'm out.

944
00:55:23,040 --> 00:55:24,840
[music playing]

945
00:55:27,640 --> 00:55:29,520
How big will the business
grow to be in 3 years?

946
00:55:30,160 --> 00:55:32,040
60-65 crores.

947
00:55:32,160 --> 00:55:34,760
From 5 crores, you will directly
jump to 65 crores.

948
00:55:34,840 --> 00:55:35,880
Yes, sir.

949
00:55:36,800 --> 00:55:38,800
What will be the profit
in 60 crores?

950
00:55:38,880 --> 00:55:41,440
- Around 14% EBITDA.
- 14%.

951
00:55:41,960 --> 00:55:43,280
So, it is a good deal or not?

952
00:55:43,360 --> 00:55:45,480
You asked me about 3 years.

953
00:55:45,560 --> 00:55:48,280
- Let's talk about 10 years.
- Woah!

954
00:55:48,400 --> 00:55:52,120
I want to be India's best brand.

955
00:55:52,200 --> 00:55:53,880
- Always quick to answer!
- Nice.

956
00:55:55,600 --> 00:55:58,160
There are two players here

957
00:55:58,240 --> 00:56:00,160
making 30 and 60 crores.

958
00:56:00,240 --> 00:56:02,440
You're lagging in the race.

959
00:56:03,080 --> 00:56:04,640
You have to pace up.

960
00:56:07,800 --> 00:56:09,480
You have to work on the execution.

961
00:56:11,720 --> 00:56:13,200
As of now, I'm out.

962
00:56:13,280 --> 00:56:15,280
Because of the execution
capabilities.

963
00:56:54,160 --> 00:56:57,640
India, you can become
an ultimate home Shark now.

964
00:57:06,360 --> 00:57:08,160
Download or update
the SonyLIV app now

965
00:57:08,280 --> 00:57:10,520
and win a chance to become
the ultimate home Shark.

966
00:57:10,600 --> 00:57:12,040
[water bubbling]

967
00:57:12,120 --> 00:57:14,320
Aman, on Shark Xperience today,

968
00:57:14,400 --> 00:57:16,280
Harsh from Harda has
a question for you.

969
00:57:16,360 --> 00:57:19,280
I launched my startup a month ago.

970
00:57:19,360 --> 00:57:20,840
In a new business,

971
00:57:20,960 --> 00:57:23,200
is it wrong to draw a salary
from the start?

972
00:57:23,280 --> 00:57:25,560
I think an entrepreneur must
draw a salary.

973
00:57:25,640 --> 00:57:27,920
It depends on
the entrepreneur's situation.

974
00:57:28,000 --> 00:57:31,080
If drawing a small salary helps
you pay your bills, then do it.

975
00:57:31,160 --> 00:57:32,720
Don't draw a high salary.

976
00:57:32,800 --> 00:57:34,400
Draw as much as required.

977
00:57:34,480 --> 00:57:36,080
I didn't draw a salary
for a long time.

978
00:57:36,160 --> 00:57:38,760
I mean my wife, Priya,
was working.

979
00:57:38,840 --> 00:57:41,000
And we used to pay our
bills with her salary.

980
00:57:41,080 --> 00:57:44,560
Two years ago, when we started
making money

981
00:57:44,680 --> 00:57:45,960
I started drawing a salary.

