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[traffic noise]

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Before independence,
Kolkata used to be

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the capital of the British
Indian empire.

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[music playing]

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There are many ports
in Kolkata.

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So, an export-import
business is feasible.

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[music playing]

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But businesses have changed
over time.

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[music playing]

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When I went to the US to study
on a scholarship in my final year,

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my vision completely changed.

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I heard terms like a startup,

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entrepreneurship,
and dignity of labour.

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I had never heard of it before.

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[music playing]

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I want to change the mindset

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that apart from secured jobs,

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there are many paths
to success.

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And business is
an important pathway.

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Bengal has contributed
to every sector.

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Whether it's art, culture,
or literature.

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I feel that it's time for Bengal
to contribute to entrepreneurship.

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I hope that entrepreneurs like
Ratan Tata, Mukesh Ambani

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emerge from this place.

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[music playing]

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[music playing]

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[music playing]

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- Hello, Sharks.
- Hello.

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In Bengal, if anybody starts
working today

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there will be boxes of sweets
sent to their house.

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But if someone starts
a business,

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parents ask if you've
gone crazy.

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Have you lost your mind?

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[laughs]

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Bengal's relationship
with business

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- has been redefined by me.
- Wow!

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Sharks, Indian middle class
students, office-goers,

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when they go to
a high-end restaurant,

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the first thought that strikes
is overstepping the budget.

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It's month end so let's
eat at home.

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But, there's a problem
there as well.

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You can't get restaurant-style
food at home.

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To solve the problem
of middle-class Indians,

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and to enhance
the dining experience

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I've brought India's first BSR.

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[laughs]

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It means Where's The Food!

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WTF! is a concept restaurant chain

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Hospitality, crockery,
cutlery, ambience

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which is at par with any
good restaurant.

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So, our caption is

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Five-star of the middle class.

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It means five-stars
of the middle class.

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And we didn't stop here.

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We are soon going
to enter your kitchen.

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We're going to enter every
kitchen in India.

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We are launching a secret sauce

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that might disrupt
the ready-to-cook industry.

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Sharks, here we seek 75 lakhs

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want to associate with this
scalable restaurant chain

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and secret sauce venture.

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So that you won't regret it later.

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[laughs]

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We started on the last bench.

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We started from our home kitchen

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by delivering sandwiches.

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There was a time when

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I was grilling while studying
my worksheet for exams.

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One after the other,

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the orders began to increase
because I knew that

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as a startup, we don't have CAC.
We have CAS.

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Customer Acquisition Strategy.

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[laughs]

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- I love it.
- We don't have a budget

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but we want to do business.

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We named the company
Food Ride and other things.

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We decided to give a name

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that will make people reluctant
to share it, but they surely will.

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We quoted 69 rupees
for the first package.

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So, WTF at 69.

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[laughs]

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Oh my, God!

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And that went massively
viral in Kolkata.

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You're a far-sighted person.

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Thank you, sir.

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[laughs]

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What's written on your t-shirt?

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It means Bengal will do business.

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Woah!

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- Superb!
- Amazing!

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And I wrote a book

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which was regarded by
Mr Ratan Tata.

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And he wrote me a mail
after reading my book.

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The caption of that book
is Bengal will do business.

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Oh!

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You told me that you
started it with two friends.

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Where are they now?
Why didn't they come?

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One of them is doing a job.

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And the other one is pursuing
higher studies.

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They never believed that we can
grow bigger than a sandwich maker.

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This is what separates us
from the rest, sir.

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We can visualize 2022
in 2018.

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And if we can visualize 2026 today

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that's what sets
entrepreneurs apart.

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The valuation is not on
present-day value.

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It's what the company
is about to be.

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If there are only fortune tellers
in this country,

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they're entrepreneurs.

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Sir, I persevered because I
visualised it in 2016.

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It might take time,
but we will do it.

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And here I am today.

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You're intelligent.

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- Thank you, sir.
- Very sharp.

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You must not delay
such things, Sayan.

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This is the sauce menu.

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Yes, Asian food.

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Please tell me how many
of you are non-vegetarians.

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I'm strictly non-vegetarian.

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- Strictly vegetarian.
- Three vegetarians, and two

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- non-vegetarians.
- I eat non-veg too.

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[music playing]

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[sizzling]

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- You're adding your sauce.
- Yes, sir.

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It smells amazing.

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Some people aspire to be an engineer
while some want to be entrepreneurs.

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Some want to be a sportsman.
I want to be India's best salesman.

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- You're already that.
- I can see it in you.

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- I believe it.
- You look like it.

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I can sell anything
and I'm ready to sell.

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- I just want to sell.
- Okay.

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This is chilli oriental paneer.

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Authentic Chinese flavour.

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Okay, calm down.

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When I ask you a question,
you speak so much

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it tingles my body.

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I don't understand

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- what's going on.
- I have waited for a year, sir.

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It's very tasty.

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But it's the taste
of your sauce.

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Yes, whatever order it is.

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The chef doesn't have
to do anything.

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They just have to add
the sauce and mix.

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- Sauce is the secret recipe.
- Sauce is the secret.

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Because we want to have
uniform taste across outlets.

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So, this sauce goes to all outlets.

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What are you making
with chicken?

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Sir, you tell me what
you want to eat.

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- Make chicken schezwan. Okay?
- Okay, sir.

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[sizzling]

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Let me tell you

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that nobody was leaving home
post COVID.

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Nobody wanted to eat
at a restaurant.

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So, we have to cut down
on our expenses.

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So, we introduced

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candlelight dinner at 149.
All the lights will be off.

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The candlelight is here.

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The sales grew 2x.

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[laughs]

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Well done!

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Romantic cost cutting.

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What's the CapEx of a restaurant?

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- Of WTF!
- Yes.

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We are soon introducing Jain sauce,
no onion, no garlic.

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[music playing]

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How is it?

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I found it to be normal.

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It's normal but nice.

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[laughs]

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Sayan, tell me something.

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- I'm unclear.
- Yes.

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- What's your exact model?
- Our restaurant...

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Just a moment.
Be patient.

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You told me that you have
a restaurant business.

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And you also mentioned
in your introduction that

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75% of your food has
standardised pricing.

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- And 25% are variants.
- Correct.

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So, please explain
this model to me.

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Sir, the menu card here

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75% of the menu

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Now explain the format to me.

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How many seats does
your restaurant have?

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- What's the average monthly rent?
- Correct.

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Sir, we pay an average rent
of 30 to 32K.

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- Average ticket size.
- Correct.

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So, you must be serving
around 100 customers.

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But don't you think that

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100 is not a big number

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for a popular food outlet.

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[music playing]

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So, if you have to earn
a monthly EBITDA of 1 crore,

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how many outlets do you need?

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Sir, I would like
to say something.

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No, answer my question first.

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[music playing]

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EBITDA of 1 crore.
The growth

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is going to be exponential.

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Because the bamboo was grown
underneath and it needs to grow up.

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Answer his question.

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We are eager to hear it.

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Sir, around 10 or 12.

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We can do it with 12-15 outlets.

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1 crore with 12-15 outlets.

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- 100...
- Sir, we're getting back

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to the new normal.

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Yes, sir.

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00:11:03,960 --> 00:11:05,760
- Isn't your name Sayan?
- Yes.

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00:11:05,840 --> 00:11:08,160
- The 'Sh' in the beginning.
- No, it's 'Sa'.

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Focus on the 'Sh'.
Hush!

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[music playing]

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So, I have decided.

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I think your idea is fabulous.

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This model is proven in India.

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Wow! Momo is a model.

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It has recently received
adequate funding.

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It's scaling up well.
Wow! China is the same company.

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00:11:37,880 --> 00:11:38,800
Wow! China is the same company.

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00:11:39,000 --> 00:11:42,480
But, I feel that scaling this up

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needs a lot of work

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and I don't think I will be
able to add much value.

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So, I'm out.

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00:11:49,040 --> 00:11:50,760
But otherwise, I really
enjoyed your food.

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[music playing]

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00:11:52,360 --> 00:11:54,640
I agree with Peyush.

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- I've had food at Wow! China.
- Correct.

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And the taste was similar.

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- Correct.
- When there's already a big brand,

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00:12:03,200 --> 00:12:04,720
there's space for only two things.

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00:12:04,800 --> 00:12:07,120
Either a big brand like
Wow! China

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00:12:07,200 --> 00:12:10,600
or street food for cheaper options.

230
00:12:10,680 --> 00:12:13,840
- Correct.
- Chinese street food is common.

231
00:12:13,920 --> 00:12:15,480
- Correct.
- Or as they say, food trucks.

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00:12:15,560 --> 00:12:19,240
So, I think building a brand out
of it and scaling it up

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00:12:19,320 --> 00:12:21,600
will be very difficult.
I wish you the very best!

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00:12:21,760 --> 00:12:22,640
But I'm out.

235
00:12:22,880 --> 00:12:24,160
Thank you, ma'am.

236
00:12:24,440 --> 00:12:28,000
What's the bifurcation between home
deliveries and restaurant sales?

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00:12:35,200 --> 00:12:39,200
- As I understand, you have only
20 seats at your outlets. - Yes.

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00:12:39,320 --> 00:12:41,280
And you have just 50 to 60 walk-ins.

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00:12:41,360 --> 00:12:43,920
I'm assuming it to be 80% now

240
00:12:44,040 --> 00:12:45,640
because home deliveries
are just 20%.

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00:12:45,720 --> 00:12:47,320
How long does
one person sit roughly?

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Half an hour to 45 minutes.

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00:12:56,960 --> 00:12:58,680
Then how will you prove
brand loyalty?

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00:13:01,080 --> 00:13:03,280
The occupancy level
appears too less.

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00:13:03,400 --> 00:13:04,760
[adventurous music]

246
00:13:04,840 --> 00:13:08,400
But you are saying that the brand
is strong. It doesn't match up.

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00:13:10,160 --> 00:13:11,840
Sir, I didn't have mentorship.

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00:13:11,920 --> 00:13:13,680
I did everything on my own.

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00:13:13,760 --> 00:13:15,920
Sir, if I get a partner,
we'll definitely make changes.

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00:13:16,000 --> 00:13:18,080
Whenever I ask you a question,

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00:13:18,200 --> 00:13:19,640
you move on to the next topic.

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00:13:19,760 --> 00:13:21,640
Let's discuss one issue first.

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00:13:21,720 --> 00:13:23,400
[sweeping music]

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00:13:23,720 --> 00:13:25,160
Hold on, Amit, if you don't mind.

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00:13:25,240 --> 00:13:26,320
Generally speaking,

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00:13:36,400 --> 00:13:38,040
- So the total table turns is six.
- Six table turns.

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Yours is an all-day restaurant.

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00:13:39,840 --> 00:13:42,680
I don't think it's limited
to lunch and dinner. Am I right?

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00:13:42,800 --> 00:13:44,640
Yes, it's an all-day restaurant
but there are black hours too.

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00:13:44,720 --> 00:13:47,480
Okay, but there should be
7 to 8 table turns

261
00:13:47,560 --> 00:13:49,480
per day if you are killing it.

262
00:13:50,480 --> 00:13:51,400
Correct!

263
00:13:51,480 --> 00:13:52,600
Only then a brand
can be called strong.

264
00:13:52,680 --> 00:13:55,200
[suspenseful music]

265
00:13:55,440 --> 00:13:58,520
I have a feeling you are in a hurry
to think that you're successful.

266
00:13:58,640 --> 00:14:00,400
Sir, we will soon launch sauce
in the D2C segment.

267
00:14:00,480 --> 00:14:03,600
Actually, I think I won't be able
to contribute to your business

268
00:14:03,680 --> 00:14:05,720
because you don't listen.

269
00:14:05,840 --> 00:14:07,840
An entrepreneur
must have good listening skills.

270
00:14:07,920 --> 00:14:09,840
[tense music]

271
00:14:09,920 --> 00:14:11,800
- I think it's missing.
- Correct, sir.

272
00:14:12,560 --> 00:14:13,880
Sharks won't be able to help you.

273
00:14:13,960 --> 00:14:16,240
Money can't help you enough.

274
00:14:18,040 --> 00:14:20,120
I want to be out for now

275
00:14:20,200 --> 00:14:22,120
- but I wish you all the best.
- Thank you, sir.

276
00:14:22,240 --> 00:14:23,880
- Keep your spirit up.
- Thank you, sir!

277
00:14:23,960 --> 00:14:27,760
- Sayan, you said two
of your cofounders left. - Yes.

278
00:14:27,840 --> 00:14:30,800
Are you alone?
Or do you have someone with you?

279
00:14:30,880 --> 00:14:32,280
Sir, I'm alone and capable enough.

280
00:14:33,280 --> 00:14:35,400
He left me at a time
when we didn't even have an outlet.

281
00:14:35,480 --> 00:14:37,800
He left me when we had just one
Sandwich Maker but I made an outlet.

282
00:14:39,120 --> 00:14:42,360
All of them already said that you
have unmatched marketing skills.

283
00:14:42,480 --> 00:14:44,480
- Thanks.
- In sales too. It's quite apparent.

284
00:14:44,560 --> 00:14:46,080
And that's your weakness too.

285
00:14:47,160 --> 00:14:48,440
You think

286
00:14:48,520 --> 00:14:51,760
that everything can be covered up
with marketing skills.

287
00:14:52,640 --> 00:14:55,480
I don't understand how
I will discuss business with you.

288
00:14:55,560 --> 00:14:57,720
Whenever we raise a point,

289
00:14:57,840 --> 00:15:00,080
you start another discussion

290
00:15:00,160 --> 00:15:02,000
and we can't continue
the conversation.

291
00:15:03,240 --> 00:15:06,080
For this reason,
I want to be out too.

292
00:15:06,200 --> 00:15:07,480
Let me advise you

293
00:15:07,600 --> 00:15:09,080
that if you continue
to be like this,

294
00:15:09,200 --> 00:15:12,640
Sayan, you could succeed
but you can't go beyond a point.

295
00:15:12,840 --> 00:15:13,720
- Thanks, sir.
- Okay?

296
00:15:13,840 --> 00:15:15,560
- Good luck!
- Thank you, sir!

297
00:15:16,040 --> 00:15:18,040
Let me evaluate your pitch
right from the start.

298
00:15:18,160 --> 00:15:20,720
Your energy was good.
I don't doubt it.

299
00:15:21,120 --> 00:15:23,560
But overenthusiasm is also not good.

300
00:15:24,080 --> 00:15:25,360
I'll keep this in mind, sir.

301
00:15:25,480 --> 00:15:26,600
Secondly, you mentioned

302
00:15:26,680 --> 00:15:29,960
an entrepreneurship fight going on
in Kolkata. I had a problem with it.

303
00:15:30,080 --> 00:15:33,280
I feel that all of us are Indians
like in 'Chak De! India' film.

304
00:15:33,360 --> 00:15:35,800
I'm not aware of the cities
I invested in.

305
00:15:35,880 --> 00:15:38,880
I value entrepreneurs

306
00:15:38,960 --> 00:15:40,360
and not the city.

307
00:15:40,440 --> 00:15:42,320
Thirdly, you don't listen.

308
00:15:43,320 --> 00:15:44,800
It's good to debate

309
00:15:44,880 --> 00:15:46,080
and salesmanship is also good

310
00:15:46,200 --> 00:15:48,520
but going overboard sometimes kills.

311
00:15:50,000 --> 00:15:52,600
I think nowadays, every entrepreneur

312
00:15:52,680 --> 00:15:55,920
thinks they are a star as soon
as they become an entrepreneur.

313
00:15:56,000 --> 00:15:59,000
When they get funding,
they think they are akin to God.

314
00:15:59,600 --> 00:16:00,600
"I know everything."

315
00:16:00,680 --> 00:16:02,240
[dramatic music]

316
00:16:02,320 --> 00:16:04,000
It's good to promote yourself

317
00:16:04,080 --> 00:16:08,520
but over-promotion and depicting
yourself as God... "I'm God!"

318
00:16:08,760 --> 00:16:10,600
You know, "I'm God."

319
00:16:10,720 --> 00:16:13,960
It's a fatal attitude
and it won't help you grow.

320
00:16:14,080 --> 00:16:16,320
It's very important for you
to come out of that mindset.

321
00:16:17,040 --> 00:16:18,280
I didn't like your pitch.

322
00:16:18,360 --> 00:16:21,560
Except for your food, I didn't like
anything about your pitch.

323
00:16:21,760 --> 00:16:25,600
If you can take
our feedback positively

324
00:16:25,680 --> 00:16:28,280
and come back stronger,
we'll be proud of you.

325
00:16:30,200 --> 00:16:31,960
Thank you, sir.
Sir, can I request one thing?

326
00:16:32,040 --> 00:16:35,280
- Yes.
- Can we do the numbers again?

327
00:16:35,360 --> 00:16:37,160
- Because I...
- No. My friend, all of us are out.

328
00:16:37,280 --> 00:16:40,920
- As per the format, we'll discuss
if we meet again. - Thank you, sir.

329
00:16:41,080 --> 00:16:42,960
- Best of luck, Sayan.
- Best of luck!

330
00:16:44,880 --> 00:16:46,720
- Please don't be disheartened.
- No, sir.

331
00:16:46,800 --> 00:16:48,280
- Your food was amazing.
- Thank you, sir.

332
00:16:48,360 --> 00:16:51,040
Please leave with the same
enthusiasm you came with.

333
00:16:51,120 --> 00:16:52,840
- Keep your spirits up.
Be energetic! - Thank you, sir.

334
00:16:52,920 --> 00:16:54,080
Thank you, sir.

335
00:17:31,480 --> 00:17:34,680
[dramatic music]

336
00:17:47,440 --> 00:17:49,920
We'll discuss
two problems with you today

337
00:17:50,400 --> 00:17:52,840
and also their solutions.
One is related to teenagers.

338
00:17:52,920 --> 00:17:56,120
Bro, the views on my reels
have increased.

339
00:17:56,200 --> 00:17:57,640
Your blog is a hit

340
00:17:57,720 --> 00:17:59,040
but we must do
something different now.

341
00:17:59,120 --> 00:18:02,200
We must use our skills
to build our careers.

342
00:18:02,960 --> 00:18:05,480
I wish somebody could
introduce me to real companies.

343
00:18:05,560 --> 00:18:08,960
I don't want to pass time but use my
time productively. It would be cool.

344
00:18:10,200 --> 00:18:11,560
The second problem
is faced by companies.

345
00:18:11,640 --> 00:18:14,200
I'm frustrated with boring ideas

346
00:18:14,280 --> 00:18:15,680
and outdated ways of thinking.

347
00:18:15,760 --> 00:18:18,160
I need people who give fresh ideas.

348
00:18:18,240 --> 00:18:19,920
I don't know
where I'll find such people.

349
00:18:20,560 --> 00:18:23,280
There are more than
20 crores of teenagers in India

350
00:18:23,360 --> 00:18:25,520
who want to use their skills.

351
00:18:25,600 --> 00:18:28,040
And more than 4 crore companies

352
00:18:28,120 --> 00:18:31,480
are searching for the right talent
to build their digital presence.

353
00:18:31,680 --> 00:18:33,480
These problems
will be solved by Funngro.

354
00:18:33,560 --> 00:18:35,720
[upbeat music]

355
00:18:36,840 --> 00:18:38,680
Hello, Sharks! I'm Payal Jain.

356
00:18:43,240 --> 00:18:44,680
Funngro is a platform

357
00:18:44,760 --> 00:18:47,200
where teenagers in the age
group of 14 years to 20 years of age

358
00:18:47,280 --> 00:18:49,360
get earning opportunities.

359
00:18:57,560 --> 00:18:59,400
and by handling these projects,

360
00:18:59,480 --> 00:19:01,640
they don't just enhance their skills

361
00:19:01,720 --> 00:19:04,160
and experience
the professional world,

362
00:19:04,280 --> 00:19:06,480
they earn money too.

363
00:19:14,480 --> 00:19:16,640
and know the value of money.

364
00:19:17,320 --> 00:19:20,920
Most importantly, all this
is done with parental approval.

365
00:19:21,000 --> 00:19:23,600
We launched Funngro
around one year ago

366
00:19:49,520 --> 00:19:51,880
they'd be confident
and not confused.

367
00:19:52,880 --> 00:19:54,280
Our ask is

368
00:20:05,440 --> 00:20:08,560
- Payal, Anik and Vea,
welcome to Shark Tank. - Thank you!

369
00:20:08,640 --> 00:20:11,320
- Are you three related?
- Husband-wife and daughter.

370
00:20:11,440 --> 00:20:13,120
Have I met you before?

371
00:20:13,200 --> 00:20:15,080
I have met you. My last company,

372
00:20:15,200 --> 00:20:17,440
- Symbo and Lenskart
work together. - Yes!

373
00:20:17,520 --> 00:20:20,640
- Right. - I was a cofounder in my
last company so we have met before.

374
00:20:20,720 --> 00:20:24,360
I left that company. I'm working for
Funngro full-time since 15 August.

375
00:20:24,440 --> 00:20:26,040
Payal, was it your idea?

376
00:20:26,120 --> 00:20:28,640
Yes. I always wanted
to do something for children.

377
00:20:28,760 --> 00:20:30,000
I had an inclination

378
00:20:30,080 --> 00:20:33,520
and Vea inspired me
so I decided to go ahead.

379
00:20:33,600 --> 00:20:35,600
I started this business
for financial literacy.

380
00:20:35,720 --> 00:20:38,320
We launched our card
in November 2021.

381
00:20:38,400 --> 00:20:41,240
And when I spoke
to the teenagers who joined us,

382
00:20:41,320 --> 00:20:43,600
14 years old children clearly asked,

383
00:20:43,720 --> 00:20:45,160
"Please tell us our earnings.

384
00:20:45,240 --> 00:20:47,520
We want to earn money for real

385
00:20:47,600 --> 00:20:49,760
and build our profile."

386
00:20:49,840 --> 00:20:52,400
I studied their requirements

387
00:20:52,520 --> 00:20:56,000
and also tried to know the problems
of companies nowadays.

388
00:20:56,280 --> 00:20:58,800
February ended
and then I began working

389
00:20:58,880 --> 00:21:02,040
on this business in March
and I asked Anik to join me.

390
00:21:03,560 --> 00:21:05,920
We hire interns from schools

391
00:21:06,000 --> 00:21:08,840
but it isn't legal
to employ teenagers.

392
00:21:08,920 --> 00:21:10,680
You may hire them for an internship.

393
00:21:11,040 --> 00:21:13,160
We can't offer them a job
before they turn eighteen

394
00:21:13,240 --> 00:21:14,760
or sign a contract with them.

395
00:21:14,840 --> 00:21:16,880
So how do you go about it?

396
00:21:16,960 --> 00:21:19,080
Legally, anyone above 14 years
of age can work.

397
00:21:19,160 --> 00:21:22,600
There are two Acts. The Child Labour
Act and The Apprentices Act, 1961.

398
00:21:22,720 --> 00:21:26,120
The Apprentices Act, 1961
specifically says that one can work.

399
00:21:27,040 --> 00:21:29,640
We need to be careful
about three things.

400
00:21:29,720 --> 00:21:32,080
We need age proof
that they are above 14 years.

401
00:21:32,200 --> 00:21:34,520
Nobody below 14 years
can work according to the law.

402
00:21:35,160 --> 00:21:38,280
Secondly, they can't work
in a hazardous environment.

403
00:21:38,360 --> 00:21:40,920
Like mining, related to
chemicals or any such work.

404
00:21:41,000 --> 00:21:44,000
- So the point is, it's legal.
- Yes. It can be done legally.

405
00:21:45,120 --> 00:21:47,760
Please brief us about your product
and give us a demo too.

406
00:21:47,840 --> 00:21:49,440
Okay. It's our login page.

407
00:21:49,520 --> 00:21:53,040
Both parents
and teenagers can log in.

408
00:21:53,640 --> 00:21:54,640
A child enters this page.

409
00:21:54,760 --> 00:21:56,080
His details are already captured

410
00:21:56,200 --> 00:21:57,480
and he'd select his skills.

411
00:21:57,560 --> 00:21:59,600
His skills could be
social media marketing,

412
00:21:59,680 --> 00:22:02,000
website designing, content writing,

413
00:22:02,080 --> 00:22:04,320
app testing and research.

414
00:22:04,400 --> 00:22:06,960
We have provided a button
for parental approval

415
00:22:07,080 --> 00:22:08,120
which they need to click.

416
00:22:08,200 --> 00:22:10,560
As soon as they click,
the parent will get a request.

417
00:22:10,640 --> 00:22:12,720
When a company places a requirement,

418
00:22:12,800 --> 00:22:14,520
it's mandatory for them

419
00:22:14,640 --> 00:22:17,600
to update the category
of the project, the remuneration

420
00:22:17,720 --> 00:22:20,360
and how soon
it needs to be completed.

421
00:22:20,640 --> 00:22:24,480
It depends on the child
if they want to do a project or not.

422
00:22:24,560 --> 00:22:27,400
When they submit the form,
the company gets the request.

423
00:22:27,520 --> 00:22:30,000
If the company selects the child,

424
00:22:30,080 --> 00:22:32,320
it gets displayed
in the child's live assignment tab.

425
00:22:32,400 --> 00:22:35,600
And once the project is delivered
and the company approves it,

426
00:22:35,680 --> 00:22:37,640
your money will be reflected here.

427
00:22:37,760 --> 00:22:39,840
You may navigate to see your card.

428
00:22:39,920 --> 00:22:42,480
If you have already bought the
card, you may click on 'add money'.

429
00:22:42,560 --> 00:22:45,640
This card is issued by Fino Payments
Bank and the RuPay network.

430
00:22:46,800 --> 00:22:49,520
The most important feature
is the role of parents.

431
00:22:50,280 --> 00:22:52,400
You may log in as a parent.

432
00:22:52,480 --> 00:22:54,600
Even if the child
wants to upload a photo,

433
00:22:54,720 --> 00:22:57,640
we made sure that it's done
with the approval of the parents.

434
00:22:57,760 --> 00:22:59,200
'Earn money' shows 'no'

435
00:22:59,280 --> 00:23:01,440
which means your child
can't work on that project.

436
00:23:01,520 --> 00:23:04,280
We have devised approval
at each and every place.

437
00:23:04,360 --> 00:23:07,480
If a child has an exam
and you don't want them to work,

438
00:23:07,560 --> 00:23:10,840
you may disable it
for a short period of time.

439
00:23:13,080 --> 00:23:15,440
Payal, the model and UI made by you

440
00:23:15,560 --> 00:23:17,360
is copied from Upwork.

441
00:23:19,240 --> 00:23:21,280
I want to clarify

442
00:23:21,360 --> 00:23:25,120
that it could turn into Upwork
if non-teenagers also join this app.

443
00:23:25,200 --> 00:23:26,320
Upwork or Freelancer.

444
00:23:26,400 --> 00:23:27,480
Yes, Freelancer or whatever.

445
00:23:27,560 --> 00:23:30,080
Eventually, how will you
differentiate it from others?

446
00:23:30,160 --> 00:23:32,840
How will it be different
from the bigger platforms?

447
00:23:33,840 --> 00:23:35,040
There are two major differences.

448
00:23:35,120 --> 00:23:38,080
The way of thinking is different
keeping teenagers in mind.

449
00:23:38,440 --> 00:23:41,560
We need to approve
every project to ensure

450
00:23:41,680 --> 00:23:43,360
that the language
and content are correct

451
00:23:43,440 --> 00:23:44,800
and teenagers don't get
inappropriate work.

452
00:23:45,360 --> 00:23:46,360
Secondly,

453
00:23:46,440 --> 00:23:49,680
teenagers need help
with gap identification.

454
00:23:49,760 --> 00:23:52,280
"I know this but I don't know that.
I must learn it."

455
00:23:52,360 --> 00:23:54,040
Maybe other platforms don't do it.

456
00:23:54,120 --> 00:23:57,400
If Freelancer makes changes
and follows our model, it's good.

457
00:23:57,520 --> 00:23:59,400
If we prove ourselves
at a large scale,

458
00:23:59,520 --> 00:24:01,880
and a big company wants
to follow our business model,

459
00:24:02,000 --> 00:24:04,560
it'll prove our model's efficiency.
Then two companies will compete.

460
00:24:06,360 --> 00:24:07,680
Give us an idea

461
00:24:07,800 --> 00:24:11,160
about the types of projects

462
00:24:11,240 --> 00:24:14,720
and matching skills
popular on your app.

463
00:24:15,360 --> 00:24:17,760
Three types of companies
are joining us majorly.

464
00:24:33,920 --> 00:24:36,960
Companies give research projects
and sales projects too.

465
00:24:37,040 --> 00:24:38,720
We get multiple categories of roles.

466
00:24:39,920 --> 00:24:42,280
Teenage is a very sensitive phase.

467
00:24:42,720 --> 00:24:47,200
For teenagers to experience
and accept rejection

468
00:24:47,320 --> 00:24:50,800
can either be a learning
or a risky matter.

469
00:24:50,920 --> 00:24:52,560
How do you see it?

470
00:24:52,920 --> 00:24:55,760
How do you handle
such a sensitive matter?

471
00:24:55,880 --> 00:24:58,280
It's a learning for us.

472
00:24:58,360 --> 00:25:01,880
When a child comes to us,
when we're building a profile,

473
00:25:01,960 --> 00:25:04,840
we explain to them that
this platform

474
00:25:04,920 --> 00:25:07,000
will teach you a lot.

475
00:25:07,080 --> 00:25:09,440
Can we handle
the psychological issues?

476
00:25:09,520 --> 00:25:10,680
It's a bit early for us.

477
00:25:10,760 --> 00:25:13,040
But as this company grows,
we will venture into it.

478
00:25:13,120 --> 00:25:15,000
[music playing]

479
00:25:15,360 --> 00:25:18,880
I think your initiative of
a financial literacy card

480
00:25:19,480 --> 00:25:21,600
has been done by many companies.

481
00:25:21,760 --> 00:25:23,200
In the US and India.

482
00:25:23,320 --> 00:25:25,440
In the US, a couple
of companies grew big.

483
00:25:25,520 --> 00:25:27,480
In India, a company made
a lot of money.

484
00:25:27,560 --> 00:25:29,560
2-3 more were launched.

485
00:25:29,640 --> 00:25:31,640
They couldn't build it

486
00:25:31,720 --> 00:25:34,360
and the down period
or winter followed.

487
00:25:45,640 --> 00:25:47,720
My initial take on
Funngro was that

488
00:25:47,800 --> 00:25:51,760
earnings were incentivised
based on behaviour initially.

489
00:25:51,840 --> 00:25:54,360
- When my first...
- It's alright if you've done it.

490
00:25:54,440 --> 00:25:57,560
Own up because this business

491
00:25:57,640 --> 00:26:01,200
of simply financial literacy
and card issuance has no business.

492
00:26:02,040 --> 00:26:04,440
But this pivot was good.

493
00:26:05,560 --> 00:26:07,520
You haven't completed it yet.

494
00:26:08,000 --> 00:26:10,000
And that

495
00:26:10,200 --> 00:26:12,680
is something I disagree with.

496
00:26:13,680 --> 00:26:17,520
Secondly, I don't think...
Although we haven't asked yet.

497
00:26:17,600 --> 00:26:18,920
But according to my estimates

498
00:26:19,000 --> 00:26:20,920
you don't have much revenue.

499
00:26:22,400 --> 00:26:24,240
You're a pre-revenue company.

500
00:26:24,320 --> 00:26:28,160
A valuation of 40 crores makes
no sense. So, I'm out.

501
00:26:28,240 --> 00:26:29,880
But you're doing a good job.
So, good luck.

502
00:26:31,520 --> 00:26:34,560
Tell me about your business
model and numbers.

503
00:26:34,640 --> 00:26:36,800
On the earning side
of our business model,

504
00:26:44,560 --> 00:26:46,200
It brings us revenue.

505
00:26:46,280 --> 00:26:48,440
Our monthly expenditure
is 2.5 lakhs.

506
00:26:56,080 --> 00:26:57,320
It's not our core business.

507
00:26:57,400 --> 00:26:59,600
We haven't offered a rupee yet

508
00:26:59,680 --> 00:27:01,880
and don't believe
in the burn model.

509
00:27:02,800 --> 00:27:05,120
So, we have 40,000 people
as of now.

510
00:27:05,200 --> 00:27:08,120
22,000 are teenagers
and 18,000 are parents.

511
00:27:08,200 --> 00:27:10,120
We have 170 companies
in collaboration with us.

512
00:27:10,200 --> 00:27:12,480
We have completed
90 projects with them.

513
00:27:21,000 --> 00:27:24,920
25 per month. I'm not getting it.
Please explain it to me.

514
00:27:25,000 --> 00:27:26,920
All the projects that we have

515
00:27:27,000 --> 00:27:30,280
is our joint effort.
We don't have a sales team.

516
00:27:30,360 --> 00:27:31,960
We've hired them last month.

517
00:27:32,040 --> 00:27:34,160
Last month, we collaborated
with 80 companies.

518
00:27:34,240 --> 00:27:38,440
Secondly, our average ticket
size has increased from 1000 to 2000.

519
00:27:38,640 --> 00:27:40,200
Have you raised any investments?

520
00:27:49,080 --> 00:27:51,960
Right? There's no scope for
cards and education.

521
00:27:52,040 --> 00:27:55,320
Because the competitors
are high-tech companies.

522
00:27:56,480 --> 00:27:57,920
This requires hardcore technology.

523
00:27:58,040 --> 00:28:01,240
Until you have it,
I can't invest in it.

524
00:28:02,200 --> 00:28:03,400
So, I'm out.

525
00:28:04,520 --> 00:28:06,920
I'm confident about the youth
of our country.

526
00:28:07,000 --> 00:28:09,600
But I will motivate them.
I can never reject them.

527
00:28:10,480 --> 00:28:13,600
I want them to learn
and not earn.

528
00:28:13,800 --> 00:28:15,120
There's a lifetime to earn.

529
00:28:15,200 --> 00:28:18,240
So, ethically, I'm not with
this business. I'm out.

530
00:28:18,360 --> 00:28:20,200
[music playing]

531
00:28:21,040 --> 00:28:23,480
I generally never
disagree with Aman.

532
00:28:23,600 --> 00:28:25,120
But for the first time,

533
00:28:25,240 --> 00:28:28,600
my belief is the opposite.

534
00:28:29,400 --> 00:28:32,360
And I think that
teenagers these days

535
00:28:32,440 --> 00:28:33,960
- are ready for this.
- Absolutely.

536
00:28:34,040 --> 00:28:37,440
I have been in conversations
with the government

537
00:28:37,520 --> 00:28:40,120
to make entrepreneurship

538
00:28:40,200 --> 00:28:42,280
a part of the school curriculum.

539
00:28:42,360 --> 00:28:45,920
So, I think our teenagers
are ready

540
00:28:46,040 --> 00:28:48,960
to earn and learn
at the same time.

541
00:28:49,400 --> 00:28:52,880
To the best of my knowledge,
it's at an early stage.

542
00:28:54,160 --> 00:28:57,120
The old platform has zero renters.

543
00:28:57,200 --> 00:29:00,560
I'm more interested in this
because children get to learn.

544
00:29:00,640 --> 00:29:02,240
So, I like the cause.

545
00:29:02,320 --> 00:29:05,800
I would like to take two minutes
to discuss with Namita.

546
00:29:08,800 --> 00:29:10,880
[music playing]

547
00:29:10,960 --> 00:29:12,680
They're here.
You're going to get an offer.

548
00:29:12,760 --> 00:29:16,760
- Here's your offer.
- Let's wait and take it.

549
00:29:16,880 --> 00:29:18,520
[laughs]

550
00:29:18,600 --> 00:29:23,080
Because you're pre-revenue,
our valuation will be very low.

551
00:29:23,960 --> 00:29:27,640
2.5 crores valuation.

552
00:29:28,320 --> 00:29:31,000
25 lakh equity at 10%.

553
00:29:40,360 --> 00:29:42,360
This is the lower cap.
Bare minimum.

554
00:29:42,440 --> 00:29:44,040
The lower cap is 12 crores.

555
00:29:44,120 --> 00:29:45,720
The upper cap is 32 crores.

556
00:29:46,640 --> 00:29:48,400
If we go by 12 crores,

557
00:29:48,480 --> 00:29:50,040
I'll be candid and make
you the last offer.

558
00:30:06,560 --> 00:30:07,720
I've never seen this before.

559
00:30:07,800 --> 00:30:09,320
[music playing]

560
00:30:11,680 --> 00:30:13,120
Decide quickly.

561
00:30:13,200 --> 00:30:15,960
- We've decided. It's a deal.
- Deal done!

562
00:30:33,320 --> 00:30:34,960
- Bye! All the best!
- Bye!

563
00:31:41,400 --> 00:31:43,240
[dramatic music]

564
00:31:48,400 --> 00:31:49,840
[ethereal music]

565
00:32:02,960 --> 00:32:04,880
Sharks, do you know

566
00:32:04,960 --> 00:32:08,160
the glass of milk kept
beside you is white gold?

567
00:32:08,280 --> 00:32:09,920
[ethereal music]

568
00:32:10,400 --> 00:32:13,480
Nowadays, people take special care
of their health and diet.

569
00:32:14,600 --> 00:32:16,880
They try different kinds of products
to achieve it.

570
00:32:18,240 --> 00:32:21,640
But there are some natural
and healthy products

571
00:32:21,760 --> 00:32:24,040
about which they don't know.

572
00:32:24,120 --> 00:32:28,080
Even if they know, those products
aren't available in pure form.

573
00:32:28,880 --> 00:32:30,520
The products we are talking about

574
00:32:30,600 --> 00:32:34,040
are camel milk which means
female camel's milk

575
00:32:43,920 --> 00:32:45,920
[motivational music]

576
00:32:47,760 --> 00:32:50,760
My name is Shrey Kumar
and I'm from Delhi.

577
00:32:55,960 --> 00:32:59,640
Sharks, you must be wondering
why we are calling it white gold.

578
00:33:00,880 --> 00:33:04,080
As per research, camel milk

579
00:33:04,200 --> 00:33:06,320
has ten times more iron

580
00:33:28,720 --> 00:33:32,640
Today we have several products
made of camel milk and goat milk.

581
00:33:41,800 --> 00:33:44,320
8 lakh litres of milk

582
00:33:52,040 --> 00:33:54,320
camel farmers and goat farmers

583
00:33:54,400 --> 00:33:56,120
didn't have
a regular source of income.

584
00:33:56,240 --> 00:33:58,400
Today, we have
successfully provided

585
00:33:58,480 --> 00:34:00,920
a primary source of income
to many farmers

586
00:34:01,000 --> 00:34:04,520
and saved the dwindling
population of camels.

587
00:34:05,000 --> 00:34:07,120
We created a market

588
00:34:07,200 --> 00:34:09,400
in India which was non-existent.

589
00:34:09,520 --> 00:34:13,200
We want to be the global leader
in the market of special products

590
00:34:13,280 --> 00:34:16,080
and help people reap
the benefits of these products.

591
00:34:17,040 --> 00:34:18,720
Sharks, we request

592
00:34:18,800 --> 00:34:21,800
an investment of Rs. 60 lakhs
from you

593
00:34:30,400 --> 00:34:32,320
Wonderful!

594
00:34:32,400 --> 00:34:33,920
What is the valuation
you are asking for?

595
00:34:34,000 --> 00:34:36,440
- Sir, Rs. 40 crores.
- Wow!

596
00:34:36,680 --> 00:34:39,600
Shrey, and Hitesh,
welcome to Shark Tank.

597
00:34:39,920 --> 00:34:43,080
- Please tell us about the product.
Does it taste different? - Yes.

598
00:34:43,160 --> 00:34:43,960
How come?

599
00:34:44,040 --> 00:34:46,800
The salt content

600
00:34:46,920 --> 00:34:49,520
and mineral content are high.

601
00:34:49,640 --> 00:34:50,880
So it tastes salty.

602
00:34:50,960 --> 00:34:52,520
- Goat milk or camel milk?
- Camel milk.

603
00:34:52,600 --> 00:34:54,080
Yes, it's salty
due to the salt content.

604
00:34:54,160 --> 00:34:57,080
We understand that it improves
digestion. Any other health benefit?

605
00:34:57,200 --> 00:35:00,720
Sir, when digestion improves,
the gut also improves.

606
00:35:00,800 --> 00:35:02,600
No, please explain this.

607
00:35:02,680 --> 00:35:04,800
Does it help improve digestion?

608
00:35:04,920 --> 00:35:08,120
Or it's easy to digest it.
These are two different points.

609
00:35:08,200 --> 00:35:10,440
I think he means to say
it's easy to digest it.

610
00:35:10,520 --> 00:35:13,120
- It's easily digestible.
- It's easily digestible. Why?

611
00:35:13,200 --> 00:35:15,320
Sir, the quantity of lactose

612
00:35:15,400 --> 00:35:18,440
and protein structure is different
in different types of milk.

613
00:35:18,800 --> 00:35:20,200
So it has less quantity of lactose.

614
00:35:20,280 --> 00:35:21,720
Camel milk is kept beside you.

615
00:35:21,800 --> 00:35:23,800
Though camel milk contains lactose,

616
00:35:23,920 --> 00:35:26,880
but it doesn't convert
into beta-lactoglobulin

617
00:35:26,960 --> 00:35:28,760
which is
an allergy-causing substance.

618
00:35:28,840 --> 00:35:31,160
- If I drink it, I hope it won't
have an adverse effect. - No.

619
00:35:31,240 --> 00:35:34,640
I'm lactose-intolerant. Okay?

620
00:35:34,800 --> 00:35:37,640
[suspenseful music]

621
00:35:38,520 --> 00:35:40,080
Is it a positive response
or a negative one?

622
00:35:40,160 --> 00:35:42,360
No. I need some time to adapt to it.

623
00:35:42,440 --> 00:35:43,800
I mean it's different.

624
00:35:43,880 --> 00:35:46,600
Why did you serve us only milk?
You brought chocolates with you too.

625
00:35:46,720 --> 00:35:48,520
- Please serve us chocolates.
- Sure.

626
00:35:48,800 --> 00:35:51,200
[suspenseful music]

627
00:35:55,600 --> 00:35:57,720
What is your main product?
Chocolate or milk?

628
00:35:57,800 --> 00:35:58,720
- Milk powder.
- Milk powder.

629
00:36:02,880 --> 00:36:04,680
I just ate this chocolate.

630
00:36:04,760 --> 00:36:06,560
It has an ordinary taste.

631
00:36:08,120 --> 00:36:09,280
It tastes ordinary.

632
00:36:10,320 --> 00:36:11,720
It isn't different.

633
00:36:11,840 --> 00:36:14,240
Sir, sugar and cocoa

634
00:36:14,320 --> 00:36:16,680
overpower other ingredients.

635
00:36:16,760 --> 00:36:21,520
You won't find an extreme difference
in taste in the chocolate.

636
00:36:21,600 --> 00:36:23,240
- I don't find any difference.
- There's no difference.

637
00:36:24,880 --> 00:36:28,720
These chocolates
have just four ingredients.

638
00:36:28,800 --> 00:36:29,880
Bean-to-bar cocoa,

639
00:36:29,960 --> 00:36:32,640
organic unrefined sugar,
camel milk and vanilla.

640
00:36:32,720 --> 00:36:34,520
But the taste isn't different.

641
00:36:35,280 --> 00:36:37,680
There is some difference in taste

642
00:36:37,760 --> 00:36:39,600
but it isn't superior.
It tastes inferior.

643
00:36:39,680 --> 00:36:41,040
[sweeping music]

644
00:36:41,200 --> 00:36:42,880
Please tell us
about the supply chain.

645
00:36:43,000 --> 00:36:47,480
How exactly do you procure
camel milk and goat milk?

646
00:36:47,600 --> 00:36:49,760
Who are your partners?
Please elaborate.

647
00:36:50,240 --> 00:36:52,720
We deal directly with the farmers.

648
00:36:52,800 --> 00:36:57,240
We devised per litre procurement
system for the first time.

649
00:36:57,360 --> 00:37:00,680
So the farmers deal directly with us

650
00:37:00,760 --> 00:37:04,880
and we provide remuneration
to them after 15 days

651
00:37:04,960 --> 00:37:07,640
directly into their bank accounts.

652
00:37:07,720 --> 00:37:08,920
No middleman.

653
00:37:09,320 --> 00:37:11,240
Are there enough camels?

654
00:37:11,320 --> 00:37:14,160
The population of camels

655
00:37:14,240 --> 00:37:16,480
isn't improving.

656
00:37:16,560 --> 00:37:19,280
If we check the Livestock Census,

657
00:37:19,360 --> 00:37:21,600
the population of camels
has declined continuously.

658
00:37:21,680 --> 00:37:22,960
- Correct.
- But we hope

659
00:37:23,040 --> 00:37:26,840
that the supply would increase
with the increase in demand.

660
00:37:26,960 --> 00:37:28,640
Okay.

661
00:37:29,280 --> 00:37:31,920
How much milk does a camel
produce in one year?

662
00:37:32,000 --> 00:37:34,120
Do we get the milk
for the whole year? Or is it cyclic?

663
00:37:34,240 --> 00:37:37,320
No, sir. Their lactation period
is around 13 to 15 months.

664
00:37:42,960 --> 00:37:47,680
- During that period they give 3-4
litres of milk on average. - Got it.

665
00:37:58,840 --> 00:38:00,560
We have 70 grams bar

666
00:38:00,680 --> 00:38:01,880
which cost Rs. 250.

667
00:38:01,960 --> 00:38:04,560
What's the difference in cost when
compared to ordinary chocolates?

668
00:38:04,680 --> 00:38:07,560
It's two times more expensive
than normal chocolates.

669
00:38:07,640 --> 00:38:08,840
So they are expensive.

670
00:38:09,520 --> 00:38:11,360
I eat Amul or Cadbury chocolates.

671
00:38:11,480 --> 00:38:13,440
Sir, then these chocolates
aren't meant for you.

672
00:38:13,520 --> 00:38:14,600
Because these are costly.

673
00:38:15,800 --> 00:38:18,840
Regular premium chocolates
have the same rate.

674
00:38:19,400 --> 00:38:20,520
Yes, sir.

675
00:38:20,600 --> 00:38:23,400
What's the per litre rate
of camel milk and goat milk?

676
00:38:23,480 --> 00:38:26,760
Sir, the milk powder made
with camel milk and goat milk

677
00:38:26,880 --> 00:38:28,600
costs Rs. 1,250 for 200 grams.

678
00:38:28,680 --> 00:38:30,800
If I break it down
into per-litre figures,

679
00:38:40,680 --> 00:38:41,880
Gosh!

680
00:38:43,520 --> 00:38:45,760
Let's talk about your product
Milk Powder.

681
00:38:45,840 --> 00:38:48,480
You said that you sell
this product the most.

682
00:38:48,920 --> 00:38:51,720
I want to know more about it

683
00:38:52,080 --> 00:38:53,520
because milk powder

684
00:38:54,120 --> 00:38:55,760
isn't popular in our country.

685
00:38:55,840 --> 00:38:59,760
- We see milk powder almost daily
in the West. - Sure.

686
00:39:05,240 --> 00:39:06,600
Sir, in the beginning,

687
00:39:06,680 --> 00:39:09,880
we sold frozen milk in bottles

688
00:39:09,960 --> 00:39:12,120
so that it could be stored for
one and a half months to two months

689
00:39:12,200 --> 00:39:15,160
and we could cover the metro area.

690
00:39:15,240 --> 00:39:18,080
- But the challenge of logistics
and cost was huge. - Yes.

691
00:39:18,160 --> 00:39:20,200
The milk powder you are holding

692
00:39:20,280 --> 00:39:23,720
is made with lyophilisation
or freeze-dry technology.

693
00:39:35,720 --> 00:39:38,120
When we started
manufacturing milk powder,

694
00:39:38,200 --> 00:39:41,680
our market reach
increased all of a sudden.

695
00:39:41,800 --> 00:39:43,760
We could cater pan-India
and internationally

696
00:39:43,840 --> 00:39:47,080
through e-commerce platforms
and our website.

697
00:39:49,720 --> 00:39:51,560
Please tell us your sales figures.

698
00:39:52,000 --> 00:39:53,560
We established ourselves
as a private limited company

699
00:40:26,520 --> 00:40:27,840
You must be facing competition.

700
00:40:29,160 --> 00:40:32,560
The main reason
for the downfall is Covid.

701
00:40:32,680 --> 00:40:36,720
Our business component
includes exports too.

702
00:40:36,800 --> 00:40:40,160
Our export orders suddenly dried up.

703
00:40:46,320 --> 00:40:49,320
We saved Rs. 3 lakhs
out of Rs. 50 lakhs last month.

704
00:40:49,400 --> 00:40:52,400
We invest the profit we earn

705
00:40:52,480 --> 00:40:55,880
back into this business.
We are a bootstrapped company.

706
00:41:00,160 --> 00:41:03,280
We both made the initial investment
of just Rs. 3 lakhs.

707
00:41:04,280 --> 00:41:08,600
You set out to create a new category
and that is brave.

708
00:41:14,400 --> 00:41:15,960
- Thank you.
- I believe

709
00:41:16,080 --> 00:41:19,040
that getting a breakthrough

710
00:41:19,120 --> 00:41:21,080
in the Indian milk-drinking pattern

711
00:41:21,160 --> 00:41:23,920
and increasing the TAM
is a tough task.

712
00:41:24,040 --> 00:41:26,000
[suspenseful music]

713
00:41:26,080 --> 00:41:29,160
I see a challenge in scaling up

714
00:41:29,240 --> 00:41:30,800
and for that reason, I'm out.

715
00:41:34,720 --> 00:41:37,200
You earned Rs. 9 crores
in a niche category

716
00:41:37,280 --> 00:41:39,720
and you worked meticulously
to build the supply chain.

717
00:41:40,040 --> 00:41:43,160
I think you failed to explain
your business properly today.

718
00:41:43,240 --> 00:41:45,120
It's a special product

719
00:41:45,560 --> 00:41:47,600
and it isn't a replacement for milk.

720
00:41:47,720 --> 00:41:51,720
People might think that it can't
replace cow milk and it needn't.

721
00:41:51,840 --> 00:41:53,440
You earned Rs. 9 crores

722
00:41:57,640 --> 00:42:00,960
I think your business has
opportunities in the export market.

723
00:42:01,040 --> 00:42:04,600
You must invest maximum time
and energy in exports.

724
00:42:04,680 --> 00:42:06,080
I'm out today

725
00:42:07,480 --> 00:42:10,720
but I think you are doing great
and there's no problem.

726
00:42:11,400 --> 00:42:13,960
- Thank you!
- Your monthly sale is Rs 50 lakhs.

727
00:42:18,280 --> 00:42:19,720
Right now,

728
00:42:27,680 --> 00:42:30,600
Actually, I... Um, I'm out.

729
00:42:32,080 --> 00:42:34,600
I'm a down-to-earth person.

730
00:42:34,600 --> 00:42:37,520
You are selling chocolates
costing Rs. 300

731
00:42:37,640 --> 00:42:40,760
and the milk is being sold at double
the price. I won't buy such items.

732
00:42:41,880 --> 00:42:44,440
I need to understand the benefits.

733
00:42:44,520 --> 00:42:47,360
Category creation is done
to help understand the benefits.

734
00:42:48,360 --> 00:42:51,760
Category creation needs
stupendous expenditure.

735
00:42:51,960 --> 00:42:54,920
Due to these reasons,
I can't join you for now.

736
00:42:58,000 --> 00:43:01,080
The health claims you listed
are questionable.

737
00:43:01,160 --> 00:43:03,360
[suspenseful music]

738
00:43:03,440 --> 00:43:05,880
It's against my principles,

739
00:43:05,960 --> 00:43:08,480
to invest in questionable
health claim businesses.

740
00:43:08,560 --> 00:43:09,880
For this reason, I'm out.

741
00:43:12,400 --> 00:43:14,480
I have a simple question.

742
00:43:14,560 --> 00:43:17,920
Camel is Rajasthan's State Animal.

743
00:43:18,000 --> 00:43:21,160
I think you are helping improve
the falling camel population.

744
00:43:22,040 --> 00:43:25,480
I didn't understand
your business economics. Like...

745
00:43:25,560 --> 00:43:27,360
You may invest
for the sake of Rajasthan.

746
00:43:27,440 --> 00:43:30,800
Anupam, I love Rajasthan, obviously

747
00:43:30,920 --> 00:43:33,600
- but it's a business decision.
- That's good.

748
00:43:33,680 --> 00:43:35,440
Yes, good point.

749
00:43:36,000 --> 00:43:38,320
- You are already out.
- Yes.

750
00:43:38,440 --> 00:43:40,000
Let me talk to them.

751
00:43:41,280 --> 00:43:43,040
I don't find it interesting
from a business point of view.

752
00:43:43,120 --> 00:43:46,480
I liked your cause
as you are helping save camels.

753
00:43:46,560 --> 00:43:48,320
So I want to make an offer.

754
00:43:48,400 --> 00:43:50,400
[suspenseful music]

755
00:43:50,520 --> 00:43:51,480
Wow!

756
00:43:52,720 --> 00:43:57,120
You asked for Rs. 60 lakhs
for 1.5% equity.

757
00:43:57,600 --> 00:43:59,200
I want to give you

758
00:43:59,320 --> 00:44:01,520
Rs. 60 lakhs in total.
Rs. 15 lakhs in exchange for equity

759
00:44:01,600 --> 00:44:03,520
- and Rs. 45 lakhs in debt.
- Okay.

760
00:44:03,600 --> 00:44:06,200
At a 12% interest rate.

761
00:44:07,440 --> 00:44:10,240
For 1.5% equity in the company.

762
00:44:18,680 --> 00:44:21,040
- Can we make a counteroffer?
- Yes, please!

763
00:44:21,160 --> 00:44:22,560
- It's your right.
- You have the right.

764
00:44:23,320 --> 00:44:25,960
Sir, can you reconsider
the split of 15:45

765
00:44:26,040 --> 00:44:27,360
to make it 30:30?

766
00:44:30,560 --> 00:44:32,760
I don't think
it's a good enough business

767
00:44:32,840 --> 00:44:36,440
and I'm investing only because
of the cause. I can help you too.

768
00:44:36,880 --> 00:44:39,680
I'd like to stick to my offer.

769
00:44:41,240 --> 00:44:44,360
[dramatic music]

770
00:44:46,920 --> 00:44:48,160
Accept it.

771
00:44:48,240 --> 00:44:49,840
- Come on!
- Accept it!

772
00:44:49,920 --> 00:44:51,200
- Sure, sir!
- Thank you!

773
00:44:55,240 --> 00:44:57,600
You are doing great work

774
00:44:57,680 --> 00:44:59,680
and you are persistent.

775
00:45:00,400 --> 00:45:01,680
Congrats!

776
00:45:03,120 --> 00:45:05,200
- Good luck, guys! All the best!
- Thank you!

777
00:45:07,080 --> 00:45:09,040
[bubbling]
[ethereal music]

778
00:45:16,520 --> 00:45:19,160
[dramatic music]

779
00:45:38,840 --> 00:45:41,320
Adult films are banned in India.

780
00:45:41,400 --> 00:45:43,560
[comical music]

781
00:45:43,640 --> 00:45:45,800
Adult toys are banned too.

782
00:45:46,480 --> 00:45:49,480
Romance isn't taboo for now.

783
00:45:49,560 --> 00:45:51,360
[chuckling]

784
00:45:52,160 --> 00:45:53,240
Just think about it.

785
00:45:53,320 --> 00:45:55,440
If you want to spice up

786
00:45:55,520 --> 00:45:57,400
your anniversary evening,

787
00:45:57,480 --> 00:46:01,280
you don't have many options
other than multi-flavoured condoms.

788
00:46:02,320 --> 00:46:04,080
We introduced bedroom gifts

789
00:46:04,160 --> 00:46:06,880
to fill this gap.

790
00:46:07,000 --> 00:46:08,200
They are entertaining,

791
00:46:08,280 --> 00:46:10,600
naughty and made in India.

792
00:46:10,720 --> 00:46:12,840
[funky music]

793
00:46:12,960 --> 00:46:14,600
My name is Harshvardhan Khemani.

794
00:46:14,680 --> 00:46:16,320
And I'm Varun Todi.

795
00:46:16,440 --> 00:46:17,840
We hail from Hyderabad

796
00:46:17,920 --> 00:46:20,680
and we are the cofounders
of Oye Happy.

797
00:46:20,800 --> 00:46:22,680
[funky music]

798
00:46:23,440 --> 00:46:26,760
We are a gifting company
who sell naughty gifts

799
00:46:26,840 --> 00:46:29,080
and many innovative products

800
00:46:29,160 --> 00:46:31,160
never introduced in India before.

801
00:46:32,520 --> 00:46:34,320
Some of our bestselling categories

802
00:46:34,400 --> 00:46:36,520
are customised gifts, party games,

803
00:46:36,600 --> 00:46:37,760
Photo Rakhis,

804
00:46:37,840 --> 00:46:40,320
interactive greeting cards
and many such things.

805
00:46:40,400 --> 00:46:42,560
Aman, if your wife

806
00:46:42,680 --> 00:46:45,200
likes Shahrukh Khan more than you...

807
00:46:45,320 --> 00:46:47,920
No. Actually, I like Shahrukh Khan.

808
00:46:48,000 --> 00:46:49,440
[laughing]

809
00:46:50,000 --> 00:46:52,840
That's even better. You may wish her

810
00:46:52,920 --> 00:46:55,000
Happy Valentine's Day
in Bollywood style.

811
00:46:56,240 --> 00:46:57,800
Wonderful!

812
00:46:59,840 --> 00:47:01,880
Wow!

813
00:47:02,680 --> 00:47:03,960
Nice.

814
00:47:04,080 --> 00:47:06,480
Peyush, if you want
to give your school friend

815
00:47:06,560 --> 00:47:09,040
a tour of your childhood
in a time machine,

816
00:47:09,160 --> 00:47:10,920
you may do it with this 90s Kit.

817
00:47:11,040 --> 00:47:13,000
[ethereal music]

818
00:47:14,160 --> 00:47:16,920
It contains Phantom Cigarettes,
comic books

819
00:47:17,040 --> 00:47:19,560
- and many amazing surprises.
- Wow!

820
00:47:19,640 --> 00:47:21,960
[ethereal music]

821
00:47:22,920 --> 00:47:26,080
Gifting is fun
when the gift is thoughtful.

822
00:47:38,760 --> 00:47:41,680
of every celebration
and every relationship in the world.

823
00:47:41,760 --> 00:47:43,240
And a part of the bedrooms too.

824
00:47:43,320 --> 00:47:45,480
[laughing]

825
00:47:57,680 --> 00:47:59,520
You didn't bring a gift idea for me.

826
00:47:59,600 --> 00:48:00,800
Sir, we have some for you too.

827
00:48:00,880 --> 00:48:02,320
The bedroom gifts are meant for you.

828
00:48:02,400 --> 00:48:04,160
[laughing]

829
00:48:06,880 --> 00:48:08,120
Welcome to Shark Tank!

830
00:48:08,240 --> 00:48:09,280
Thank you so much!

831
00:48:09,360 --> 00:48:12,200
So, how do you know
each other?

832
00:48:12,280 --> 00:48:13,720
We are cousins.

833
00:48:13,800 --> 00:48:16,560
And I have the best genes
in the family.

834
00:48:16,680 --> 00:48:18,120
Oh!

835
00:48:18,200 --> 00:48:20,040
He has inherited the gene
of bad humour too.

836
00:48:20,160 --> 00:48:21,880
[laughs]

837
00:48:22,880 --> 00:48:25,560
You seem from a Marwari family.

838
00:48:26,480 --> 00:48:27,880
- Yes.
- Huh?

839
00:48:27,960 --> 00:48:29,920
Didn't they slap and throw
you out of the house?

840
00:48:30,040 --> 00:48:32,560
Our family doesn't know yet
that we're into naughty gifts.

841
00:48:32,640 --> 00:48:34,760
You're just on national TV.

842
00:48:34,840 --> 00:48:37,920
So sorry, Dad.
It was Harsh's idea.

843
00:48:38,640 --> 00:48:41,800
[laughs]

844
00:48:42,040 --> 00:48:45,480
As a gifting company,
we have gifts for you too

845
00:48:45,960 --> 00:48:48,600
- that we have created.
- Bring it quickly.

846
00:48:50,280 --> 00:48:51,880
We love gifts.

847
00:48:54,440 --> 00:48:56,360
Aman, this gift

848
00:48:56,440 --> 00:48:58,200
will be appreciated more
by your mother.

849
00:48:58,200 --> 00:48:59,000
So sweet!

850
00:49:00,560 --> 00:49:02,760
[music playing]

851
00:49:07,080 --> 00:49:09,280
"I'm your Shark."

852
00:49:09,360 --> 00:49:10,760
"My name is Namita."

853
00:49:10,880 --> 00:49:12,360
[laughs]

854
00:49:12,440 --> 00:49:14,680
- It's very cute.
- Very cute.

855
00:49:14,760 --> 00:49:16,640
Namita will keep this for life.

856
00:49:18,400 --> 00:49:21,160
The number one dad award
goes to, and it has a mirror.

857
00:49:21,240 --> 00:49:23,800
- Very cute!
- That would be mine.

858
00:49:23,880 --> 00:49:26,000
The nation celebrates
with the Gupta family.

859
00:49:26,160 --> 00:49:26,640
Oh!

860
00:49:26,800 --> 00:49:30,960
- And that's me and my mom.
- That's so sweet!

861
00:49:31,040 --> 00:49:35,600
12/06, what's this date?
Oh, this is my anniversary.

862
00:49:36,280 --> 00:49:37,280
[laughs]

863
00:49:37,360 --> 00:49:39,680
It has the pictures
embedded in the date.

864
00:49:39,760 --> 00:49:40,840
Oh, nice!

865
00:49:40,960 --> 00:49:43,680
He gave it because I
remember the date always.

866
00:49:43,760 --> 00:49:45,080
[laughs]

867
00:49:46,080 --> 00:49:48,360
And this is a nice, fun,
board game.

868
00:49:48,440 --> 00:49:50,240
This is one of our
naughty board games.

869
00:49:50,360 --> 00:49:53,640
Do a dance for your opponent
while singing a song yourself.

870
00:49:54,480 --> 00:49:57,280
These games are childish.

871
00:49:57,360 --> 00:49:59,880
We don't do these things
on our honeymoon.

872
00:49:59,960 --> 00:50:01,480
[laughs]

873
00:50:05,960 --> 00:50:09,400
- I have a trouble with
your business. - Yes?

874
00:50:09,520 --> 00:50:12,760
You positioned yourself
as a naughty business.

875
00:50:12,840 --> 00:50:17,480
And suddenly if you incorporate
gifts for mothers, sisters,

876
00:50:17,880 --> 00:50:19,600
then people will beat you up.

877
00:50:19,680 --> 00:50:22,000
[music playing]

878
00:50:22,120 --> 00:50:24,320
There will be confusion

879
00:50:24,440 --> 00:50:26,080
as to what the brand
stands for.

880
00:50:27,280 --> 00:50:28,520
In terms of positioning

881
00:50:28,600 --> 00:50:30,240
if you're into naughty gifts,

882
00:50:30,240 --> 00:50:32,160
then it's very hard to get
into other categories.

883
00:50:33,400 --> 00:50:34,280
Yes.

884
00:50:34,360 --> 00:50:36,320
If your positioning
is just gifting

885
00:50:36,320 --> 00:50:38,200
then you can have a
naughty gifts section.

886
00:50:38,360 --> 00:50:42,800
Business-wise, we don't call it
a naughty gifting company.

887
00:50:42,920 --> 00:50:43,960
We're a gifting company.

888
00:50:44,080 --> 00:50:45,800
But that wasn't clear
in your pitch.

889
00:50:45,800 --> 00:50:47,080
You started with naughty.

890
00:50:47,080 --> 00:50:48,560
- Yes.
- We wanted to have

891
00:50:48,560 --> 00:50:50,040
a scandalous start.

892
00:50:50,160 --> 00:50:52,280
So that we wake up.

893
00:50:52,560 --> 00:50:55,960
Anupam is awake after
seeing your gifts.

894
00:50:58,600 --> 00:51:00,440
With a valuation of 50 crores,

895
00:51:00,520 --> 00:51:02,640
the sales must be high.

896
00:51:02,760 --> 00:51:04,080
- Yes.
- What is it?

897
00:51:04,200 --> 00:51:07,080
Last year, we made a revenue
of 10.5 crores.

898
00:51:13,000 --> 00:51:14,640
- Amazing!
- Thank you so much.

899
00:51:14,720 --> 00:51:17,600
And what was the contribution
of the naughty section?

900
00:51:25,560 --> 00:51:26,920
What was your profit?

901
00:51:35,760 --> 00:51:37,560
What were your sales
last month?

902
00:51:37,640 --> 00:51:39,760
Last month, we closed
at 80 lakhs.

903
00:51:45,240 --> 00:51:48,240
There are two reasons:
Christmas and Valentine's Day

904
00:51:48,240 --> 00:51:49,760
They're important occasions
for us.

905
00:51:49,840 --> 00:51:52,080
- Secondly, anniversaries...
- Wedding tie-ups.

906
00:51:52,160 --> 00:51:55,120
- Wedding and courtship periods.
- Correct.

907
00:51:55,320 --> 00:51:58,440
Last year, out of 10.5 crores,

908
00:51:58,680 --> 00:52:00,920
how much did you make in
each half?

909
00:52:01,000 --> 00:52:04,120
The first half contributed
35-40%.

910
00:52:04,400 --> 00:52:05,920
And the remaining
was the second half.

911
00:52:05,920 --> 00:52:07,080
We're back to square one.

912
00:52:08,440 --> 00:52:10,600
This year, if we make 40-60

913
00:52:10,680 --> 00:52:13,000
then we're back to 10.5-11.

914
00:52:13,080 --> 00:52:14,280
11.5-12 at the most.

915
00:52:14,360 --> 00:52:16,240
There's not much growth.

916
00:52:16,320 --> 00:52:18,840
To increase revenue,

917
00:52:18,920 --> 00:52:20,960
investing in marketing
is not the right idea.

918
00:52:20,960 --> 00:52:21,600
It's not possible.

919
00:52:21,760 --> 00:52:23,640
[music playing]

920
00:52:42,840 --> 00:52:45,560
- 5% on stock holding too.
- Okay.

921
00:52:45,640 --> 00:52:46,680
- Right?
- That will be reflected

922
00:52:46,680 --> 00:52:48,000
in the balance sheet,
not the PNL.

923
00:52:49,200 --> 00:52:53,360
If we talk about accounts,
5% will be reduced.

924
00:52:53,440 --> 00:52:55,320
Okay, so you're saying that

925
00:52:55,400 --> 00:52:58,840
not 12%, your profit
is around 17-18%.

926
00:52:58,920 --> 00:53:00,160
Yes.

927
00:53:01,760 --> 00:53:03,160
Where do you sell it?

928
00:53:14,280 --> 00:53:15,960
How many people revisit
your platform?

929
00:53:16,040 --> 00:53:18,720
Our repeat rate is around 15%.

930
00:53:18,800 --> 00:53:19,640
What's the reason behind it?

931
00:53:19,720 --> 00:53:21,920
Amit, the reason is that

932
00:53:22,000 --> 00:53:24,520
until last year,
our main focus

933
00:53:24,520 --> 00:53:26,280
was on anniversary
and birthday gifting.

934
00:53:26,360 --> 00:53:30,120
We were focusing on romantic
and specific kinds of gifts.

935
00:53:31,680 --> 00:53:32,920
This time, we have

936
00:53:33,040 --> 00:53:34,600
diversified.

937
00:53:34,680 --> 00:53:36,280
To capitalise on other occasions.

938
00:53:36,360 --> 00:53:38,800
- You're innovating, right?
- Yes.

939
00:53:38,880 --> 00:53:41,360
Yet your revenue is not growing.
There's some other reason.

940
00:53:41,920 --> 00:53:43,920
For revenue to grow,

941
00:53:44,000 --> 00:53:46,880
either we have to enter
the funding loop

942
00:53:46,960 --> 00:53:48,760
where we spend on
performance marketing

943
00:53:58,600 --> 00:54:00,360
That's why I get stuck.

944
00:54:00,440 --> 00:54:02,760
This category is meant
for repeat business.

945
00:54:34,240 --> 00:54:36,520
- Thank you.
- Thank you for your feedback.

946
00:54:46,520 --> 00:54:47,160
- Right.
- Certainly.

947
00:54:47,160 --> 00:54:48,880
So, the speed

948
00:54:48,960 --> 00:54:52,000
and the number of innovations
has to be mastered.

949
00:54:52,080 --> 00:54:55,120
In a year, I have to make
a 1000 innovations.

950
00:54:55,200 --> 00:54:56,560
I have to institutionalise it.

951
00:54:57,920 --> 00:55:00,600
The business is not growing
much as of now.

952
00:55:00,880 --> 00:55:04,640
And I don't know how to add
value to it. So, I'm out.

953
00:55:04,760 --> 00:55:07,520
- But, gifting is a big area.
- Yes.

954
00:55:07,600 --> 00:55:09,320
I would like you guys
to succeed.

955
00:55:09,920 --> 00:55:13,800
I think scaling up
will be a bit tough.

956
00:55:13,880 --> 00:55:16,920
As it will limit creativity.

957
00:55:17,000 --> 00:55:18,960
Even if, there are many designers.

958
00:55:19,240 --> 00:55:22,080
Honestly, I find the TAM
to be small.

959
00:55:22,160 --> 00:55:24,400
And for all these reasons,
I'm out.

960
00:55:24,480 --> 00:55:24,840
Okay.

961
00:55:24,920 --> 00:55:26,200
Thank you, Namita.

962
00:55:26,720 --> 00:55:30,120
The biggest problem here
is brand loyalty.

963
00:55:32,760 --> 00:55:35,600
Nobody mentions that

964
00:55:36,080 --> 00:55:37,400
I will gift from Oye Happy.

965
00:55:37,480 --> 00:55:40,200
They simply ask for a nice
gift for someone.

966
00:55:41,560 --> 00:55:43,760
And then they happen
to come to Oye Happy.

967
00:55:44,160 --> 00:55:47,320
So, you will also remain stuck
in a transactional nature.

968
00:55:48,640 --> 00:55:50,800
You're making money.
I don't think

969
00:55:50,880 --> 00:55:54,400
you need to raise any investment.
You will get stuck!

970
00:55:55,120 --> 00:55:58,120
So, I'm sorry but I won't be
able to satisfy you today.

971
00:55:58,440 --> 00:56:02,080
Good luck and I hope
you build a great business.

972
00:56:02,680 --> 00:56:05,520
We will rise above this, Anupam.
Thank you very much!

973
00:56:05,600 --> 00:56:07,320
[laughs]

974
00:56:07,520 --> 00:56:09,200
My wife.

975
00:56:09,560 --> 00:56:12,440
On our anniversary,

976
00:56:12,520 --> 00:56:14,720
or her birthday, if I don't
gift her flowers,

977
00:56:15,280 --> 00:56:17,560
she takes me to the task.

978
00:56:17,640 --> 00:56:20,720
In many categories,

979
00:56:20,800 --> 00:56:21,840
I won't repeat the order.

980
00:56:23,400 --> 00:56:24,760
But flowers are something

981
00:56:24,840 --> 00:56:27,400
which they want for
every occasion.

982
00:56:28,760 --> 00:56:31,280
I think there are repeat issues

983
00:56:31,360 --> 00:56:33,440
and your CAC will always
be high.

