1
00:00:10,280 --> 00:00:12,240
Hello, I am Rahul Dua.

2
00:00:12,480 --> 00:00:14,480
Welcome to Shark Tank season 2.

3
00:00:14,760 --> 00:00:17,680
Co-presented by Acko.
Payments partner, Cashfree payments.

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00:00:17,840 --> 00:00:20,880
Ideas partner, Smallcase.
Co-powered by PokerBaazi.

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Money partner, Fi Money.
Online food partner, Eatfit.

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Eyewear partner, Lenskart.

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00:00:26,000 --> 00:00:28,480
I hope you are ready
because pitchers, Sharks

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00:00:28,560 --> 00:00:30,000
and the host are ready.

9
00:00:30,160 --> 00:00:31,360
You may see for yourself.

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[music playing]

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[music playing]

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In life, courage is the magic

13
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that fulfils your dreams.

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[music playing]

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- Wow!
- To progress in life,

16
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bold decisions must be made.

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Peyush made a bold decision

18
00:01:11,920 --> 00:01:15,120
of quitting his high-paying
Microsoft job

19
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and to have the courage

20
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to start his business.

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At the age of 55,

22
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I quit my well-established,
high-paying position

23
00:01:26,960 --> 00:01:29,760
and made a bold decision
to become an entrepreneur.

24
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[music playing]

25
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And to join an industry

26
00:01:34,360 --> 00:01:38,120
that I have no experience in
or have never explored.

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Wow!

28
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I made a bold decision too.

29
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I'm from a traditional family

30
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where drinking is never discussed.

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I launched a beer brand.

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[music playing]

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My uncle supported me.

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[laughs]

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He not only convinced my family

36
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but also became
my business partner.

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I wish everybody gets
an uncle like him.

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[laughs]

39
00:02:02,920 --> 00:02:07,240
Sharks, India's beer industry
is estimated at 65,000 crores.

40
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Okay.

41
00:02:08,120 --> 00:02:12,080
And only strong beer
dominates the market.

42
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It accounts for 85% of the market.

43
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- Wow!
- Wow!

44
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And the brands in this sector

45
00:02:23,640 --> 00:02:26,480
are one or two that's
on top of the mind recall.

46
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Especially, in the affordable
price range.

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It's a big gap so we

48
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launched a premium,
strong beer brand, Proost.

49
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And we're the co-founders
of Proost beer.

50
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[music playing]

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Proost is a mass, premium,
affordable beer brand.

52
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It's known for its premium
quality, low bitterness,

53
00:02:55,520 --> 00:02:58,960
high affordability,
and high drinkability.

54
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Apart from strong beers,
we also have two other variants.

55
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Light beer and wheat-crafted beer.

56
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But our focus is on strong beer.

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All our products are indigenous.
It's made in India.

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Our mission is to

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offer premium quality beer to
the common man at affordable prices.

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Stronger than our beer

61
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- is our distribution network.
- Wow!

62
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Sharks, we're available

63
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- in around 1800 retail outlets.
- Wow!

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[music playing]

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And we're proud

66
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of having sold more than
70 lakh units.

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Our vision is to create a mass,
premium, affordable beer brand

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that is not only a part of
the Indian beer market

69
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but dominates the global
beer market as well.

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Our ask is Rs. 1 crore

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for 0.75% equity

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in our company.

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So, Sharks, say cheers, say Proost!

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[music playing]

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- Welcome to Shark Tank!
- Thank you, ma'am.

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Your valuation is high.

77
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Strong valuation
for your strong beer.

78
00:04:03,560 --> 00:04:06,440
I've never tasted alcohol
in my life.

79
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I belong to a family where
nobody has tried alcohol.

80
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I know how difficult it is
to convince such a family.

81
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So, how did you do the magic?

82
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It's a business.
If we look at it that way,

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then it's not like

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we are promoting it.

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We are simply doing business.

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If I don't make it,
someone else will.

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Those who want to drink
will anyway drink.

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So, do you both drink or not?

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We drink.

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[laughs]

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Did you teach him to drink
or did he teach you?

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He taught me to drink.

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[music playing]

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At the age of 55,

95
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you made a big decision.
What were you doing before that?

96
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I have a diploma

97
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and come from an engineering
background.

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I graduated in 1982.

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When I did my diploma,
I just wanted to earn money.

100
00:05:02,480 --> 00:05:04,560
Hindustan Times was in
circulation back then.

101
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It had an employment page.
There was an ad

102
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which read that they wanted graduate
engineers with 4-5 years of experienc

103
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- To go abroad immediately.
- Wow!

104
00:05:13,760 --> 00:05:15,120
I seized the opportunity.

105
00:05:15,200 --> 00:05:17,480
So, I wrote an application

106
00:05:17,560 --> 00:05:19,800
and somehow, I got
the interview call.

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[music playing]

108
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There were around 22-23 people
lined up for the interview that day.

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I was waiting since 10 AM
and it was 8 PM.

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Everybody left,
even the receptionist.

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Only I was waiting.

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After ten minutes,
a peon walked out

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and asked me to come in.

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When I went inside, there were
4-5 people sitting inside.

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That's where my interview
took place.

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The first question was that
neither am I a graduate engineer

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nor do I have any experience.
Then why did I apply?

118
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I told them that I can do what

119
00:05:47,400 --> 00:05:49,560
a graduate engineer or 4-5
years experienced person can.

120
00:05:49,640 --> 00:05:51,320
You can ask me anything.

121
00:05:51,400 --> 00:05:53,840
They took an interview,
asked me questions

122
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and finally, they hired me.

123
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The company was Punj Lloyd.

124
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I joined as a trainee supervisor.

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[music playing]

126
00:06:06,000 --> 00:06:08,160
[music playing]

127
00:06:12,360 --> 00:06:15,760
And I quit the company
as the global CEO.

128
00:06:15,840 --> 00:06:17,200
Wow!

129
00:06:17,440 --> 00:06:19,880
- Amazing!
- Wonderful!

130
00:06:19,960 --> 00:06:22,680
[music playing]

131
00:06:22,800 --> 00:06:26,440
I worked for one company
and left it because

132
00:06:26,520 --> 00:06:29,560
I wanted to go ahead in life.

133
00:06:29,640 --> 00:06:32,320
So, I decided to quit
and try something.

134
00:06:32,760 --> 00:06:35,960
Vijay, where is your factory?

135
00:06:36,680 --> 00:06:39,400
Sir, we are operating
on a lease model.

136
00:06:39,480 --> 00:06:41,240
- Where is it?
- It's in Punjab.

137
00:06:41,320 --> 00:06:42,920
We recently had a tie-up
in Haryana.

138
00:06:43,000 --> 00:06:45,000
And we will have a third
tie-up in Telangana.

139
00:06:45,080 --> 00:06:46,520
I also want to ask that

140
00:06:46,640 --> 00:06:48,840
- licensing is a part of it, right?
- Yes.

141
00:06:49,040 --> 00:06:51,040
In the beer and alcohol industry.

142
00:06:51,240 --> 00:06:53,240
So, which states' licenses
do you hold at present?

143
00:06:53,360 --> 00:06:54,720
[music playing]

144
00:06:54,800 --> 00:06:56,640
Sir, at the moment, Delhi,

145
00:06:56,720 --> 00:06:58,760
Haryana, Uttar Pradesh,
Punjab, and Kerala.

146
00:06:58,800 --> 00:07:00,200
We hold a license in five states.

147
00:07:00,280 --> 00:07:02,520
You have covered the most
important states.

148
00:07:02,600 --> 00:07:04,920
No, Sir. The major five
are yet to be covered.

149
00:07:05,000 --> 00:07:07,560
The biggest market is Telangana,
Andhra Pradesh,

150
00:07:07,640 --> 00:07:11,200
Maharashtra, Karnataka,
Rajasthan, West Bengal.

151
00:07:12,440 --> 00:07:16,080
Why have you named the beer 69?

152
00:07:16,160 --> 00:07:20,120
Is it to deliberately
excite people?

153
00:07:20,200 --> 00:07:22,600
- No, sir.
- What's the reason?

154
00:07:22,680 --> 00:07:25,240
It's FOMO, sir.
Fear Of Missing Out.

155
00:07:25,480 --> 00:07:29,240
When we launched, all brands
had a number associated with them.

156
00:07:29,320 --> 00:07:31,920
- 81.
- 81, 91.

157
00:07:32,040 --> 00:07:35,840
I understand 5000, 2000,
as it indicates power.

158
00:07:35,920 --> 00:07:37,520
But 69

159
00:07:37,600 --> 00:07:39,200
or 81 doesn't indicate anything.

160
00:07:39,280 --> 00:07:41,600
69 is a different connotation.

161
00:07:41,720 --> 00:07:43,560
We're both aware.

162
00:07:44,680 --> 00:07:45,520
That was the thought behind it.

163
00:07:45,600 --> 00:07:48,440
Our idea was to be a bold,
unapologetic brand.

164
00:07:48,520 --> 00:07:51,320
To talk about things
nobody else is talking about.

165
00:07:51,400 --> 00:07:52,960
[music playing]

166
00:07:53,040 --> 00:07:54,200
What are your sales?

167
00:07:54,280 --> 00:07:57,440
What's your plan or target?

168
00:07:58,720 --> 00:08:01,920
Our operations began
in September 2018.

169
00:08:02,000 --> 00:08:03,840
So, the first-year sales
were 77 lakhs.

170
00:08:03,920 --> 00:08:05,960
For the entire FY 18-19.

171
00:08:06,040 --> 00:08:08,680
The sales for 19-20
were 3.21 crores.

172
00:08:09,760 --> 00:08:12,880
The sales for 20-21 were
4.2 crores.

173
00:08:13,000 --> 00:08:15,880
After COVID happened,
we managed to grow, but less.

174
00:08:15,960 --> 00:08:19,600
In 2021-22, the sales
were 7.5 crores.

175
00:08:20,720 --> 00:08:23,880
This year, we have made
12 crores until last month.

176
00:08:23,960 --> 00:08:25,600
We will close this year

177
00:08:26,160 --> 00:08:28,400
at about 35 crores.

178
00:08:28,480 --> 00:08:30,040
Wow!

179
00:08:31,200 --> 00:08:32,840
Why will you have five
times the growth?

180
00:08:32,920 --> 00:08:35,560
Ma'am, the market is so big.
The consumer has no choice.

181
00:08:36,600 --> 00:08:39,120
Presently, our capacity
is 50,000 cases.

182
00:08:39,200 --> 00:08:41,600
Our products get sold within
10 days of manufacturing.

183
00:08:41,680 --> 00:08:43,600
Okay, tell me the economics.

184
00:08:43,680 --> 00:08:45,320
How much does a beer cost?

185
00:08:45,400 --> 00:08:46,600
- Sir, MRP?
- Yes.

186
00:08:46,640 --> 00:08:50,120
The MRP varies from market
to market because of excise laws.

187
00:08:50,280 --> 00:08:50,760
Okay.

188
00:08:50,840 --> 00:08:53,480
This can is worth 100 rupees.

189
00:08:53,640 --> 00:08:56,920
Out of which,
45 is for excise duty.

190
00:08:57,120 --> 00:08:59,840
From 55, 33 rupees is COGS.

191
00:09:00,760 --> 00:09:02,560
We're left with 22 rupees
as gross margin.

192
00:09:02,640 --> 00:09:05,280
The gross margin across states

193
00:09:05,360 --> 00:09:07,520
differs and is high and low.

194
00:09:08,440 --> 00:09:11,280
How much commission does
the distributor and retailer charge?

195
00:09:11,800 --> 00:09:15,280
The government has fixed the fee
for distributors and retailers.

196
00:09:15,360 --> 00:09:18,680
- What is the approximate amount?
- 40-50 rupees.

197
00:09:19,680 --> 00:09:21,040
What's your net margin?

198
00:09:21,120 --> 00:09:23,000
Sir, we're burning in terms
of net margin.

199
00:09:23,600 --> 00:09:24,840
We're at a loss at present.

200
00:09:25,360 --> 00:09:27,680
So, this is the biggest problem
in this industry.

201
00:09:27,760 --> 00:09:29,720
You have to give a lot
of incentives to shops.

202
00:09:29,800 --> 00:09:31,200
No, sir. There are no incentives.

203
00:09:31,280 --> 00:09:32,600
Not in the strong beer market, sir.

204
00:09:32,680 --> 00:09:34,240
Incentives are a part
of the premium market.

205
00:09:34,320 --> 00:09:37,080
So, why are you burning
on the unit of economics?

206
00:09:37,960 --> 00:09:39,440
Sir, we are selling 50,000 cases.

207
00:09:39,520 --> 00:09:41,240
We break even on 1,10,000 cases.

208
00:09:42,080 --> 00:09:43,880
In Delhi, whether I sell
one case or

209
00:09:44,000 --> 00:09:47,440
one lakh, or a crore cases, I have
to pay 15 lakhs for the license.

210
00:09:47,480 --> 00:09:47,960
Exactly.

211
00:09:48,000 --> 00:09:50,680
I got it. You have
many fixed costs.

212
00:09:50,760 --> 00:09:53,760
It won't get covered unless
the volume is increased.

213
00:09:55,680 --> 00:09:57,400
How much money have you
invested in the business?

214
00:09:57,440 --> 00:10:01,600
Sir, as founders, we've collectively
invested 3.5 crores.

215
00:10:02,240 --> 00:10:03,800
We even took a debt
at the initial stage.

216
00:10:03,880 --> 00:10:05,480
To be bootstrapped,
for the funding.

217
00:10:05,560 --> 00:10:07,800
- Where did you take it from?
- Punjab National Bank.

218
00:10:07,880 --> 00:10:09,840
Our debt is 3.40 crores.

219
00:10:09,960 --> 00:10:11,320
Did you mortgage something?

220
00:10:11,400 --> 00:10:12,960
Yes, my property.

221
00:10:13,040 --> 00:10:15,160
[music playing]

222
00:10:16,000 --> 00:10:17,280
And what about the rest?

223
00:10:17,840 --> 00:10:19,400
We have another debt for 50 lakhs.

224
00:10:19,480 --> 00:10:22,720
Two GECL loans of 35 lakhs each.
That makes it 70 lakhs.

225
00:10:24,280 --> 00:10:26,760
What's the total debt
and total equity?

226
00:10:26,840 --> 00:10:30,160
The total debt is 4.3 crore.

227
00:10:30,960 --> 00:10:34,440
And equity is around 5.5.

228
00:10:34,600 --> 00:10:36,520
Just a moment.
How much is the equity?

229
00:10:36,600 --> 00:10:37,640
5.5 crores.

230
00:10:37,720 --> 00:10:39,480
We hold 3.35.

231
00:10:39,560 --> 00:10:41,000
Both of you hold 3.35.
And?

232
00:10:41,120 --> 00:10:43,480
- The remaining is with the investor.
- Who are they?

233
00:10:45,000 --> 00:10:47,040
There's an investor.

234
00:10:47,120 --> 00:10:49,160
It's Punj Lloyd.

235
00:10:49,280 --> 00:10:50,560
Okay, your workplace.

236
00:10:50,640 --> 00:10:51,880
Yes, my workplace.

237
00:10:52,000 --> 00:10:54,760
How much did they give you
and at what valuation?

238
00:10:55,600 --> 00:10:58,200
Post-money valuation
16.66 crores.

239
00:10:58,240 --> 00:10:58,640
Okay.

240
00:10:58,680 --> 00:11:02,000
- We received the money on Dec 4.
- How much money was it?

241
00:11:02,120 --> 00:11:03,880
- 2.7 crores.
- Okay.

242
00:11:03,960 --> 00:11:06,200
We are currently raising a round

243
00:11:06,280 --> 00:11:08,760
for 15 crores.
It's a convertible round.

244
00:11:09,640 --> 00:11:13,360
We have already received
2.6 crores.

245
00:11:13,440 --> 00:11:16,280
And we have signed term
sheets for 9 crores.

246
00:11:16,360 --> 00:11:17,960
At what valuation are you
raising funds now?

247
00:11:18,040 --> 00:11:19,120
133.

248
00:11:20,360 --> 00:11:24,000
What's the value mentioned
in the term sheet?

249
00:11:24,120 --> 00:11:25,280
It's a convertible round.

250
00:11:25,400 --> 00:11:26,720
So, the valuation cap
is 100 crores.

251
00:11:26,800 --> 00:11:28,280
There's a floor and ceiling, sir.

252
00:11:28,400 --> 00:11:30,000
- What's the floor like?
- The floor is 80.

253
00:11:30,080 --> 00:11:31,640
- That's what I wanted to know.
- The ceiling is 100.

254
00:11:31,720 --> 00:11:34,240
But the floor only kicks in
if we're not able to raise

255
00:11:34,240 --> 00:11:35,080
in the next 12 months.

256
00:11:35,160 --> 00:11:37,320
[music playing]

257
00:11:37,920 --> 00:11:39,600
I want to be out of it.

258
00:11:39,680 --> 00:11:41,680
I think you have the funds.

259
00:11:42,400 --> 00:11:44,160
Your business is doing well too.

260
00:11:44,240 --> 00:11:46,680
There's not much value
that I can add to it.

261
00:11:46,800 --> 00:11:49,920
You seem to be a strong
player in your market.

262
00:11:50,000 --> 00:11:50,800
That's my line.

263
00:11:50,880 --> 00:11:52,320
So, it's Aman's dialogue.

264
00:11:52,400 --> 00:11:54,560
[laughs]

265
00:11:54,680 --> 00:11:56,760
Okay, I feel that

266
00:11:56,840 --> 00:11:59,440
I don't have much value
to add to it. So, I'm out.

267
00:12:00,440 --> 00:12:01,920
But, congratulations!

268
00:12:02,000 --> 00:12:04,000
- Thank you, sir.
- Thank you.

269
00:12:04,080 --> 00:12:07,840
I don't have any interest
in this area of strong beers.

270
00:12:09,480 --> 00:12:10,600
And expertise.

271
00:12:10,720 --> 00:12:14,800
And I don't think I can add value
through my expertise either.

272
00:12:14,880 --> 00:12:16,400
[laughs]

273
00:12:16,520 --> 00:12:17,960
So I'm out.

274
00:12:20,720 --> 00:12:22,840
As far as distribution is concerned,

275
00:12:22,920 --> 00:12:25,720
- it's mostly state-run.
- Yes.

276
00:12:25,800 --> 00:12:27,240
[epic music]

277
00:12:27,360 --> 00:12:29,840
That's one thing in India
and where this isn't the case,

278
00:12:30,800 --> 00:12:35,080
such businesses
are run by sketchy players.

279
00:12:35,160 --> 00:12:36,120
Hmm!

280
00:12:37,120 --> 00:12:38,840
And it results in some mishaps too.

281
00:12:40,000 --> 00:12:42,120
What have you thought about it?

282
00:12:42,200 --> 00:12:43,600
How will you tackle it?

283
00:12:44,880 --> 00:12:46,760
Sir, there is a private market
in Delhi

284
00:12:46,840 --> 00:12:48,440
operating for the last five years.

285
00:12:49,600 --> 00:12:52,360
Our bad debt has always been
less than 0.5%.

286
00:12:52,480 --> 00:12:54,920
We don't invest too much money
in the market to result in bad debt.

287
00:12:55,000 --> 00:12:56,160
No, I'm not saying that.

288
00:12:56,240 --> 00:12:59,240
I agree with you to an extent.

289
00:13:00,400 --> 00:13:02,880
Who cares when people
don't know about you?

290
00:13:02,960 --> 00:13:06,000
But when you reach a high scale,

291
00:13:06,120 --> 00:13:08,680
the alcohol mafia

292
00:13:08,760 --> 00:13:11,120
comes to know about your presence.
That's the reason,

293
00:13:12,280 --> 00:13:13,560
your statement

294
00:13:13,640 --> 00:13:16,080
"there aren't many brands
for strong beer

295
00:13:17,120 --> 00:13:19,960
and the market is not captured."
This is the reason.

296
00:13:20,040 --> 00:13:22,320
It's not that people don't know
about the gap in supply.

297
00:13:22,400 --> 00:13:25,560
The reason is the big players don't
allow entry beyond a certain scale.

298
00:13:26,080 --> 00:13:27,240
The real problem is that.

299
00:13:27,360 --> 00:13:28,880
What have you thought about it?

300
00:13:28,960 --> 00:13:32,680
After reaching the scale
of Rs. 100 crores, what will you do?

301
00:13:32,760 --> 00:13:34,280
How will you tackle this problem?

302
00:13:35,000 --> 00:13:38,400
Sir, the main point is that mentors
and advisors have come on board.

303
00:13:38,480 --> 00:13:40,320
They have worked for big companies.

304
00:13:40,400 --> 00:13:41,520
They have experience
of around ten years.

305
00:13:41,640 --> 00:13:44,520
And they know
who are good customers.

306
00:13:44,600 --> 00:13:45,920
[sweeping music]

307
00:13:46,000 --> 00:13:49,720
The second point is products are
sent through invoices to retailers.

308
00:13:50,840 --> 00:13:52,680
If 1,000 cartons are sent to them,

309
00:13:52,760 --> 00:13:54,200
their order for the next
1,000 cartons will be accepted

310
00:13:54,280 --> 00:13:55,400
only after they pay
for the last order.

311
00:13:55,480 --> 00:13:57,920
I think you need an elder brother

312
00:13:58,040 --> 00:13:59,560
along with your uncle.

313
00:14:00,880 --> 00:14:02,000
You are right.

314
00:14:02,080 --> 00:14:04,200
You need to do something about it.

315
00:14:05,360 --> 00:14:07,840
Please rope him in,
in your cap table.

316
00:14:07,960 --> 00:14:09,280
I think

317
00:14:09,560 --> 00:14:11,840
for a valuation of Rs. 100 crores

318
00:14:12,480 --> 00:14:13,640
if I invest Rs. 1 crore...

319
00:14:13,760 --> 00:14:16,040
I hope you agree
to a valuation of Rs. 100 crores.

320
00:14:16,200 --> 00:14:18,600
I'd get 1% equity. It's too less.

321
00:14:19,840 --> 00:14:21,600
I reserve my money

322
00:14:21,680 --> 00:14:25,440
for a founder who needs my skills,

323
00:14:25,520 --> 00:14:26,880
my help

324
00:14:26,960 --> 00:14:29,120
and the one who helps me earn
loads of money.

325
00:14:30,600 --> 00:14:32,760
For that reason, I'm out. Good luck.

326
00:14:33,720 --> 00:14:36,760
I think you'll face a big problem.

327
00:14:36,880 --> 00:14:38,880
Actually, I have many friends
in this industry

328
00:14:38,960 --> 00:14:41,800
and we collaborated with them.

329
00:14:41,880 --> 00:14:43,320
[thrilling music]

330
00:14:43,400 --> 00:14:45,320
I think after a level,

331
00:14:45,400 --> 00:14:47,200
a struggle begins.

332
00:14:48,520 --> 00:14:49,320
The thing is,

333
00:14:49,400 --> 00:14:53,200
the big players start
manufacturing such beers

334
00:14:53,320 --> 00:14:54,920
and they arm-twist

335
00:14:55,040 --> 00:14:58,320
the retailers and distributors so
you could face problems in future.

336
00:14:59,280 --> 00:15:02,360
I want to be out for now.

337
00:15:03,520 --> 00:15:04,760
But you guys are fab.

338
00:15:04,840 --> 00:15:06,280
- Thanks!
- Thank you so much!

339
00:15:06,920 --> 00:15:09,040
It requires heavy working capital

340
00:15:09,120 --> 00:15:11,640
and it involves distribution too.

341
00:15:12,920 --> 00:15:15,800
You already have the term sheets

342
00:15:15,880 --> 00:15:17,120
at a good value.

343
00:15:17,200 --> 00:15:21,600
Even if I invest money,
1% won't suffice.

344
00:15:21,680 --> 00:15:23,680
It isn't enough to help
generate my interest.

345
00:15:25,080 --> 00:15:27,680
I wish you all the best
but I want to be out for today.

346
00:15:28,400 --> 00:15:29,480
Thank you!

347
00:15:29,560 --> 00:15:30,880
- All the best!
- Thank you!

348
00:15:30,960 --> 00:15:32,720
[sweeping music]

349
00:15:34,280 --> 00:15:37,600
[bubbling]

350
00:15:43,760 --> 00:15:46,320
[dramatic music]

351
00:15:54,640 --> 00:15:56,760
- Greetings, Sharks.
- Greetings!

352
00:15:56,880 --> 00:15:58,360
Don't all of you think

353
00:15:58,440 --> 00:16:00,440
that you need a break from Fintech

354
00:16:00,520 --> 00:16:02,200
and other such businesses?

355
00:16:02,320 --> 00:16:03,800
- Of course!
- Yes!

356
00:16:03,920 --> 00:16:05,760
So please relax today,

357
00:16:07,040 --> 00:16:10,120
listen to us for a few minutes
and just chill.

358
00:16:12,440 --> 00:16:15,720
Sharks, we sell ice
and help people chill.

359
00:16:15,840 --> 00:16:17,880
[carnival music]

360
00:16:24,080 --> 00:16:26,760
It's an irreplaceable part
of our lives today.

361
00:16:26,840 --> 00:16:28,400
Sometimes it
accompanied us at parties

362
00:16:28,480 --> 00:16:30,080
and at other times,
it helped heal our wounds.

363
00:16:30,160 --> 00:16:31,400
We can be sure about one thing

364
00:16:31,480 --> 00:16:34,400
that Devdas must have surely been
supported by ice if not anyone else.

365
00:16:34,520 --> 00:16:36,400
[laughing]

366
00:16:36,480 --> 00:16:39,720
Sharks, it's not that
we don't get ice in the market.

367
00:16:40,680 --> 00:16:43,800
Have we ever thought
about how ice is manufactured?

368
00:16:43,880 --> 00:16:45,800
What kind of water do they use?

369
00:16:45,880 --> 00:16:48,520
Was the water taken from RO,
the kitchen sink

370
00:16:48,600 --> 00:16:50,280
or a nearby drainage system?

371
00:16:51,600 --> 00:16:54,720
Keeping all these things in mind,
this industry needs

372
00:16:54,800 --> 00:16:57,640
a hygienic and trusted brand.

373
00:16:57,960 --> 00:17:00,480
So we launched Dr. Cubes.

374
00:17:00,560 --> 00:17:02,560
[inspirational music]

375
00:17:05,320 --> 00:17:07,920
Dr. Cubes gives you
fresh and hygienic ice

376
00:17:15,920 --> 00:17:17,480
Dr. Cubes has a record

377
00:17:17,560 --> 00:17:19,200
of on-time delivery

378
00:17:19,320 --> 00:17:21,080
through Swiggy, Zepto,

379
00:17:21,160 --> 00:17:25,160
Blinkit, BigBasket and other such
quick commerce e-platforms.

380
00:17:30,080 --> 00:17:32,120
That's the reason,
during a weekend we feel

381
00:17:32,200 --> 00:17:33,920
"Mona, it's the real gold."

382
00:17:34,000 --> 00:17:35,800
[laughing]

383
00:17:36,680 --> 00:17:40,240
Dr. Cubes isn't just
limited to home deliveries.

384
00:17:40,320 --> 00:17:43,880
We handle the ice requirements
for other industries too.

385
00:17:44,400 --> 00:17:47,360
Also, we provide
multiple types of ice.

386
00:18:23,120 --> 00:18:27,280
It means businesses can be generated
from minuscule problems.

387
00:18:27,400 --> 00:18:28,840
[ethereal music]

388
00:18:28,960 --> 00:18:31,120
Are these different types of ice?

389
00:18:31,240 --> 00:18:33,160
[ethereal music]

390
00:18:35,160 --> 00:18:37,040
I want to have a look
before they melt.

391
00:18:37,120 --> 00:18:38,080
- Sure, sir!
- Sure!

392
00:18:38,160 --> 00:18:40,520
- It's an unorganised industry.
- That's true.

393
00:18:40,960 --> 00:18:42,960
[upbeat music]

394
00:18:47,720 --> 00:18:51,160
- It has a flower inside.
- Yes. Flowers, fruits and a rose.

395
00:18:54,760 --> 00:18:56,200
It's so big.

396
00:18:58,600 --> 00:19:00,680
[upbeat music]

397
00:19:03,840 --> 00:19:05,600
Its size

398
00:19:05,920 --> 00:19:09,280
is so odd that when we drink...
Look! It's clinking.

399
00:19:09,560 --> 00:19:13,920
- Such cubes are used in cocktails
and mocktails nowadays. - So big!

400
00:19:14,320 --> 00:19:15,280
- Yes!
- Right!

401
00:19:15,400 --> 00:19:17,960
There's a saying,
don't cast pearls before swine.

402
00:19:20,160 --> 00:19:21,320
You don't drink so...

403
00:19:21,400 --> 00:19:23,080
Do you prefer such ice cubes?

404
00:19:24,000 --> 00:19:25,640
[comical music]

405
00:19:28,240 --> 00:19:29,760
- Please tell me something.
- Yes.

406
00:19:30,000 --> 00:19:32,080
Most diseases,

407
00:19:32,200 --> 00:19:34,040
especially throat infections

408
00:19:34,160 --> 00:19:35,480
are caused due to unhygienic ice.

409
00:19:36,480 --> 00:19:38,120
But still, a hotelier

410
00:19:38,360 --> 00:19:40,520
would search for cost advantage.

411
00:19:41,720 --> 00:19:44,520
"I won't buy from you
as the other brand is cheap

412
00:19:44,800 --> 00:19:46,400
and I really don't care about

413
00:19:46,520 --> 00:19:50,840
health. You know, customers
accepted the product we serve."

414
00:19:50,920 --> 00:19:54,840
What advantage do you give
so that the hotel industry

415
00:19:55,280 --> 00:19:56,400
buys your ice?

416
00:19:56,840 --> 00:19:59,320
Whenever we tie up
with another business,

417
00:19:59,400 --> 00:20:02,400
our ice is tested on 65 parameters.

418
00:20:03,320 --> 00:20:05,400
We provide them
with the lab test report.

419
00:20:05,480 --> 00:20:07,520
If their customer asks them,

420
00:20:07,600 --> 00:20:10,080
"How did you make the ice?
What procedure did you follow?

421
00:20:10,160 --> 00:20:11,800
What are the tests it went through?"

422
00:20:11,880 --> 00:20:14,440
They can show those tests
to the customers as proof.

423
00:20:15,840 --> 00:20:19,600
At the end of the day, a hotel
or a pub values its reputation.

424
00:20:21,200 --> 00:20:23,640
Do you have an estimate
of how big this market is?

425
00:20:23,760 --> 00:20:25,240
How much ice is sold?

426
00:20:35,440 --> 00:20:36,520
by others in terms of cost?

427
00:20:37,240 --> 00:20:39,040
In the Bengaluru market,

428
00:20:39,120 --> 00:20:41,520
ice is sold for around Rs. 4 per kg

429
00:20:50,920 --> 00:20:52,320
only because of our service.

430
00:20:52,400 --> 00:20:54,240
- What services do you give? - The
customer is paying double the price.

431
00:20:54,360 --> 00:20:56,680
- You must have a good reason.
- It's almost triple.

432
00:20:57,240 --> 00:21:00,120
Ice is a product that must be
delivered on-time.

433
00:21:00,200 --> 00:21:02,480
So your service
is just-in-time delivery.

434
00:21:03,280 --> 00:21:05,520
Yes and irrespective

435
00:21:05,600 --> 00:21:07,400
of our operational challenges,

436
00:21:07,480 --> 00:21:09,680
we make sure that
quality ice is delivered every time.

437
00:21:10,400 --> 00:21:13,600
Do you supervise the delivery
or use an e-commerce platform?

438
00:21:13,720 --> 00:21:17,120
We have our own
logistics department.

439
00:21:18,480 --> 00:21:21,120
Let me explain our business
to you in a simple way.

440
00:21:21,200 --> 00:21:25,080
We aren't claiming that we
are making a different kind of ice.

441
00:21:26,320 --> 00:21:29,960
When we entered the market, we found
that the customers were frustrated

442
00:21:30,520 --> 00:21:33,520
for not getting ice on time.

443
00:21:34,600 --> 00:21:35,960
The local players

444
00:21:36,040 --> 00:21:38,160
didn't take professionalism
and on-time service

445
00:21:38,280 --> 00:21:40,800
- seriously. That's the reason...
- That's true.

446
00:21:40,880 --> 00:21:42,440
We started in 2017

447
00:21:42,600 --> 00:21:45,600
with four old machines
weighing 200 kg.

448
00:21:45,720 --> 00:21:48,640
We expanded our plant with
machines weighing 10 tons in 2019

449
00:21:48,720 --> 00:21:51,120
- and now we produce
at overcapacity. - Amazing.

450
00:21:51,480 --> 00:21:54,200
We have logistics
comprising five vehicles.

451
00:21:54,920 --> 00:21:56,560
We cover 500 kilometres

452
00:21:56,640 --> 00:21:59,920
within Bengaluru daily
since 4:30 am early in the morning.

453
00:22:00,000 --> 00:22:03,200
Currently, the fish
and meat industry requires ice.

454
00:22:03,280 --> 00:22:06,240
You know that the fish and meat
industry saw a boom in Bengaluru.

455
00:22:06,320 --> 00:22:09,200
Ice is the backbone
of the fish and meat industry.

456
00:22:10,080 --> 00:22:12,040
We have tied up deals
with corporates

457
00:22:12,120 --> 00:22:13,400
like the Tata Group,

458
00:22:13,480 --> 00:22:15,520
Nature's Basket
and other such companies.

459
00:22:15,600 --> 00:22:18,680
They need tested and verified ice
for fish and other such products.

460
00:22:18,800 --> 00:22:20,160
We supply to them

461
00:22:20,240 --> 00:22:22,680
and we can proudly say that for the
last four to four and a half years,

462
00:22:22,760 --> 00:22:26,000
- we have been supplying ice to all
stores of Tata Group. - Very nice.

463
00:22:26,280 --> 00:22:29,000
What about your sales?

464
00:23:06,120 --> 00:23:08,160
It's a 60:40 ratio.

465
00:23:15,200 --> 00:23:16,880
Your gross margin. Okay.

466
00:23:17,160 --> 00:23:19,440
- What's your net margin?
- 35%!

467
00:23:19,520 --> 00:23:21,120
- Is it after delivery?
- Yes.

468
00:23:21,200 --> 00:23:23,480
[dramatic music]

469
00:23:23,600 --> 00:23:26,320
I mean you are talking
about Rs. 87.50 lakhs.

470
00:23:27,160 --> 00:23:29,560
- Wow!
- So that will be your profit.

471
00:23:30,000 --> 00:23:31,200
It's a great business.

472
00:23:31,280 --> 00:23:33,280
[dramatic music]

473
00:23:34,320 --> 00:23:36,160
Why didn't anyone
enter this business?

474
00:23:36,280 --> 00:23:39,120
The RO Water brands

475
00:23:39,200 --> 00:23:41,360
like Bisleri and Aquafina.

476
00:23:41,440 --> 00:23:43,440
Why didn't they enter this business?

477
00:23:44,720 --> 00:23:46,600
I have a brand setup
and even distribution channels.

478
00:23:46,800 --> 00:23:48,360
I don't even need to market it.

479
00:23:48,440 --> 00:23:52,600
I just have to write Bisleri
on my ice cube packet.

480
00:23:52,720 --> 00:23:55,800
I will set up machines overnight,

481
00:23:55,880 --> 00:23:57,760
a plant and grow my business.

482
00:23:57,840 --> 00:23:59,560
[music playing]

483
00:23:59,680 --> 00:24:02,520
What is the cost of setting up
a plant of 10 tonnes?

484
00:24:02,600 --> 00:24:04,080
It will cost you around 60 lakhs.

485
00:24:04,160 --> 00:24:06,040
- Then anybody can do it.
- Yes, anybody.

486
00:24:06,920 --> 00:24:08,720
It is a very

487
00:24:08,800 --> 00:24:11,760
high-end-operation job.
It's not just about production.

488
00:24:11,840 --> 00:24:14,040
We have to take care of logistics,
on-time delivery,

489
00:24:14,160 --> 00:24:15,560
handle customers,

490
00:24:15,640 --> 00:24:16,600
and most importantly,

491
00:24:16,680 --> 00:24:18,760
we serve big corporates

492
00:24:18,880 --> 00:24:21,120
as well as small juice shops.

493
00:24:21,960 --> 00:24:24,600
What is your per-delivery cost
in the B2C domain?

494
00:24:24,720 --> 00:24:27,360
In direct B2C,

495
00:24:27,440 --> 00:24:29,480
we are using online platforms.

496
00:24:30,160 --> 00:24:32,120
You don't own the B2C deliveries.

497
00:24:32,200 --> 00:24:33,000
No.

498
00:24:33,080 --> 00:24:35,160
- You only own wholesale delivery.
- Yes.

499
00:24:35,240 --> 00:24:37,960
How much will a delivery cost
if you do it yourself?

500
00:24:38,040 --> 00:24:41,240
Sir, around 22-25 rupees
per kilogram.

501
00:24:41,320 --> 00:24:42,800
But if we sell it at MRP

502
00:24:42,880 --> 00:24:44,800
which is currently 85 rupees.

503
00:24:44,880 --> 00:24:47,440
We sell it to Swiggy and Blinkit
at 30 rupees.

504
00:24:47,520 --> 00:24:49,480
One kg is 85 rupees?

505
00:24:49,560 --> 00:24:51,840
[music playing]

506
00:24:51,960 --> 00:24:54,440
- You just said 8 rupees.
- Exactly.

507
00:24:54,520 --> 00:24:55,960
That is on the B2B site.

508
00:24:56,080 --> 00:24:58,360
Then, there's no demand
and no business happening.

509
00:24:59,080 --> 00:25:01,200
For occasional use,
for parties,

510
00:25:01,280 --> 00:25:03,640
someone might buy a packet
or two in a year.

511
00:25:04,680 --> 00:25:06,640
Otherwise, they use trays
in their house to make ice.

512
00:25:06,720 --> 00:25:08,760
Why would they pay 85 rupees?
That's the problem.

513
00:25:10,080 --> 00:25:12,440
B2C seems very difficult to do.

514
00:25:14,560 --> 00:25:17,640
What's your focus?
B2C or B2B?

515
00:25:18,280 --> 00:25:19,760
Our focus is B2C.

516
00:25:19,840 --> 00:25:22,480
Because we want to build
our brand, Dr. Cubes over there.

517
00:25:22,560 --> 00:25:24,440
If B2C is your focus,

518
00:25:24,560 --> 00:25:27,320
and you're relying on
Swiggy and all,

519
00:25:27,440 --> 00:25:29,920
your USP is timeliness.

520
00:25:30,040 --> 00:25:31,560
How will you guarantee that?

521
00:25:31,640 --> 00:25:33,400
When we say on-time delivery,

522
00:25:33,520 --> 00:25:35,960
it's for our direct customers.

523
00:25:36,040 --> 00:25:39,440
Like, the hospitality industry,
it's under our control.

524
00:25:40,480 --> 00:25:42,320
But despite doing all that,

525
00:25:42,400 --> 00:25:45,880
your business is based
in Bengaluru. It's under 1 crore.

526
00:25:47,120 --> 00:25:49,320
Despite being the only player,

527
00:25:49,400 --> 00:25:51,880
either something is going wrong
or the market is too small.

528
00:25:51,960 --> 00:25:54,360
[music playing]

529
00:25:54,840 --> 00:25:57,560
Look, I learnt something
new today.

530
00:25:57,760 --> 00:26:00,200
I realised that the water
sector has been organized.

531
00:26:01,080 --> 00:26:03,920
Presently, almost everybody

532
00:26:04,040 --> 00:26:05,720
drinks Bisleri and other
purified water.

533
00:26:05,840 --> 00:26:08,360
RO or mineral water.

534
00:26:08,440 --> 00:26:11,960
There's still a question mark
and I'll do my research too.

535
00:26:12,040 --> 00:26:14,080
Why isn't the ice industry
organised yet?

536
00:26:14,480 --> 00:26:17,000
If it's an opportunity,
then it's huge.

537
00:26:17,400 --> 00:26:19,480
Then it needs to be branded.

538
00:26:21,080 --> 00:26:25,000
You have to invest 100-300 crores
in such businesses

539
00:26:25,080 --> 00:26:27,800
because it's a mass business.
It's a small item.

540
00:26:27,880 --> 00:26:29,360
[music playing]

541
00:26:29,440 --> 00:26:31,720
It can't be changed with

542
00:26:31,720 --> 00:26:33,600
the investment that
you're asking for.

543
00:26:33,880 --> 00:26:37,200
RO water companies also have
the opportunity to get into this.

544
00:26:37,320 --> 00:26:39,360
So, there are many
unknown spots. I'm out.

545
00:26:40,480 --> 00:26:42,880
But you've found a great
opportunity.

546
00:26:43,000 --> 00:26:44,520
Congratulations on that!

547
00:26:45,240 --> 00:26:48,560
My estimate is that your
sales are low.

548
00:26:49,080 --> 00:26:51,160
Because there is no demand.

549
00:26:52,280 --> 00:26:54,520
And that demand is low

550
00:26:54,600 --> 00:26:58,320
because of the Indian
consumer mindset.

551
00:26:59,400 --> 00:27:00,920
And for that reason, I'm out.

552
00:27:01,920 --> 00:27:04,160
Have you studied any
global benchmarks?

553
00:27:04,280 --> 00:27:05,680
Any ice company

554
00:27:05,800 --> 00:27:07,840
in the US or China that has
grown to be a giant?

555
00:27:07,840 --> 00:27:09,360
- Yeah, Reddy Ice.
- Where is it?

556
00:27:09,360 --> 00:27:10,680
- The US.
- How big is it?

557
00:27:10,800 --> 00:27:12,400
They do it across the US.

558
00:27:12,480 --> 00:27:13,800
- Oh, wow!
- The US market

559
00:27:13,800 --> 00:27:16,200
is 233 billion dollars.

560
00:27:16,200 --> 00:27:18,240
- Wow!
- Ice industry alone.

561
00:27:18,680 --> 00:27:21,840
What's the valuation of Reddy Ice?

562
00:27:21,920 --> 00:27:24,720
I'm sorry. I don't have
those numbers.

563
00:27:24,800 --> 00:27:26,400
Oh!

564
00:27:26,880 --> 00:27:28,960
I think

565
00:27:29,040 --> 00:27:32,080
you're hard-working
and sincere.

566
00:27:32,200 --> 00:27:35,000
I get a very honest feeling
when I talk to you.

567
00:27:35,080 --> 00:27:38,040
But your instinct

568
00:27:38,120 --> 00:27:40,440
that has made you grow
your business so far,

569
00:27:40,520 --> 00:27:42,320
it won't take you ahead.

570
00:27:43,760 --> 00:27:45,880
You are playing by
your gut feeling.

571
00:27:45,960 --> 00:27:49,000
You have to now step back
and understand the industry.

572
00:27:49,600 --> 00:27:53,720
You're here to build a big
business in this industry.

573
00:27:53,840 --> 00:27:56,960
But when asked about the valuation
of the biggest company in the US,

574
00:27:57,080 --> 00:27:58,360
you're unaware of it.

575
00:27:59,720 --> 00:28:01,480
I will advise you

576
00:28:01,560 --> 00:28:04,920
to think and plan how
to make it big.

577
00:28:05,040 --> 00:28:07,480
But, it's unclear to me yet.

578
00:28:07,600 --> 00:28:10,160
So, I'm out.
Good luck to you!

579
00:28:11,920 --> 00:28:14,320
I reckon that it's
a wholesale business

580
00:28:14,400 --> 00:28:16,160
where you have to sell lots
of ice at a cheaper rate.

581
00:28:17,280 --> 00:28:19,960
Don't venture into B2C.

582
00:28:20,920 --> 00:28:22,880
The Average Order Value
is 85 rupees.

583
00:28:23,000 --> 00:28:26,160
How much ice can a person buy?
Not more than 1 kg or 2 kg.

584
00:28:26,880 --> 00:28:29,680
My interest lies
more in the B2C segment.

585
00:28:29,760 --> 00:28:32,040
But frankly, I think
you shouldn't make it B2C.

586
00:28:32,120 --> 00:28:33,440
[suspenseful music]

587
00:28:33,520 --> 00:28:35,000
So I want to be out today.

588
00:28:35,120 --> 00:28:36,960
- But all the best to you.
- Thank you so much.

589
00:28:37,440 --> 00:28:41,080
I think there comes a moment
in every industry

590
00:28:41,240 --> 00:28:43,200
when it turns organised
from unorganised.

591
00:28:43,280 --> 00:28:44,680
[suspenseful music]

592
00:28:44,760 --> 00:28:47,240
For example, the chicken industry
and the meat industry.

593
00:28:47,360 --> 00:28:49,160
Licious and TenderCuts
entered the market

594
00:28:49,280 --> 00:28:52,120
and they became the bigger brands.

595
00:28:52,200 --> 00:28:54,000
I'm not sure

596
00:28:54,080 --> 00:28:56,520
but Dr. Cubes can become
such a brand

597
00:28:56,600 --> 00:28:58,120
as it has the potential.

598
00:28:59,160 --> 00:29:01,720
But I have no idea
where this industry is heading.

599
00:29:01,800 --> 00:29:03,520
[suspenseful music]

600
00:29:03,600 --> 00:29:04,840
I wish you all the best

601
00:29:04,920 --> 00:29:08,160
so that you become
such a company in this industry.

602
00:29:08,280 --> 00:29:09,080
- Thank you so much.
- Thank you!

603
00:29:09,160 --> 00:29:10,720
- I'm out for now.
- Thank you!

604
00:29:10,800 --> 00:29:12,520
- We salute your entrepreneurship.
- Thank you!

605
00:29:12,640 --> 00:29:14,000
- Good luck, guys!
- Good luck!

606
00:29:14,080 --> 00:29:15,320
- Thank you!
- Thank you!

607
00:29:16,720 --> 00:29:18,720
[sweeping music]

608
00:29:25,520 --> 00:29:27,920
[ethereal music]

609
00:29:40,760 --> 00:29:42,720
Sharks, an average person

610
00:29:42,800 --> 00:29:45,480
wakes up in the morning,
gets ready

611
00:29:45,560 --> 00:29:49,160
and starts his day with enthusiasm.

612
00:29:50,000 --> 00:29:54,000
He resolves to be productive
the whole day before leaving home

613
00:29:54,120 --> 00:29:57,600
but as soon as he sets out,

614
00:29:57,680 --> 00:30:00,600
he faces rejection.

615
00:30:01,440 --> 00:30:03,760
"Autorickshaw driver, will you
drop me at the metro station?"

616
00:30:04,960 --> 00:30:06,920
And they get an uncaring and

617
00:30:07,000 --> 00:30:10,240
- expressionless reply...
- No!

618
00:30:11,400 --> 00:30:12,760
"I'll get a taxi."

619
00:30:13,200 --> 00:30:16,960
But they get a message,
'your ride got cancelled.'

620
00:30:18,520 --> 00:30:21,520
Sharks, we are from Bengaluru

621
00:30:21,600 --> 00:30:23,160
and my name is Girish Nagpal.

622
00:30:27,120 --> 00:30:28,560
[motivational music]

623
00:30:28,640 --> 00:30:31,800
MetroRide is an AI-based,
100% EV platform

624
00:30:54,040 --> 00:30:54,840
Awesome.

625
00:31:14,640 --> 00:31:16,400
[thrilling music]

626
00:31:28,240 --> 00:31:29,920
This problem
has been there for ages.

627
00:31:30,000 --> 00:31:32,680
Why can't these services
be offered on normal bikes?

628
00:31:32,800 --> 00:31:34,360
Please share your journey with us

629
00:31:34,440 --> 00:31:36,760
and how long
have you been doing this?

630
00:31:36,840 --> 00:31:40,640
I used to live in South Bengaluru
near JP Nagar 5 years ago.

631
00:31:40,720 --> 00:31:44,880
I used to commute
for 70 to 90 minutes daily.

632
00:31:45,640 --> 00:31:48,920
When the Metro started, I thought
my life would become easier.

633
00:31:49,000 --> 00:31:52,480
I tried thrice
to reach the metro station.

634
00:31:52,600 --> 00:31:55,200
Nobody is ready to give a ride
for such a short distance.

635
00:31:56,240 --> 00:32:00,120
To make the long story short, I went
back to using my private vehicle.

636
00:32:00,200 --> 00:32:02,640
I always felt

637
00:32:02,720 --> 00:32:04,680
that a Metro ride

638
00:32:04,760 --> 00:32:08,440
is too convenient as it's
air-conditioned and cheap.

639
00:32:08,520 --> 00:32:12,280
- Most importantly, our ETA
remains fixed. - That's right.

640
00:32:12,360 --> 00:32:14,080
And it's ironic

641
00:32:14,200 --> 00:32:17,200
that even though 19 Metros
are operating currently,

642
00:32:17,280 --> 00:32:19,840
almost every Metro

643
00:32:27,120 --> 00:32:29,880
I'm not experienced in this field
but I'm an experienced businessman.

644
00:32:29,960 --> 00:32:32,520
Both of us have
twenty years of experience.

645
00:32:32,600 --> 00:32:36,280
I've worked in leadership positions
for 15 years in corporates.

646
00:32:37,160 --> 00:32:39,800
- Kaaman, what about you?
- I'm from a technical background.

647
00:32:39,880 --> 00:32:42,880
I worked in Oracle for 6 years
and then I went to the US.

648
00:32:42,960 --> 00:32:45,240
I worked in the US for 12 years
in various companies.

649
00:32:45,320 --> 00:32:48,400
I met Girish in India in 2020.

650
00:32:48,480 --> 00:32:50,320
We are friends of 15 years
after staying together as roommates.

651
00:32:51,400 --> 00:32:55,640
You left a well-paying job in the US

652
00:32:55,720 --> 00:32:57,480
and moved to India for a start-up.

653
00:32:57,600 --> 00:32:58,680
Sir, I haven't moved here yet.

654
00:32:58,760 --> 00:33:00,960
- Oh!
- There's a story behind it.

655
00:33:01,040 --> 00:33:03,600
When we started
this business in 2020,

656
00:33:03,680 --> 00:33:08,040
Girish shared his problem with me.
I faced the exact problem in the US.

657
00:33:08,720 --> 00:33:10,400
So our plan is to launch in the US

658
00:33:10,480 --> 00:33:11,960
and set up a base over there

659
00:33:12,040 --> 00:33:14,720
so that we get
the first mover advantage.

660
00:33:16,000 --> 00:33:17,560
Shall I show you a demo?

661
00:33:17,640 --> 00:33:19,520
- A demo will help you understand.
- Please show us.

662
00:33:19,640 --> 00:33:20,760
This demo is for Hyderabad.

663
00:33:20,880 --> 00:33:23,040
- Is it a live demo?
- It's a live production app.

664
00:33:23,120 --> 00:33:25,240
- Is it real? Okay.
- It's real. It isn't a recording.

665
00:33:25,400 --> 00:33:28,000
- Good!
- As soon as I open the app,

666
00:33:28,080 --> 00:33:30,600
I get two options,
Shared Ride or Private Ride?

667
00:33:30,720 --> 00:33:32,920
Shared Ride means
they must share with someone

668
00:33:33,000 --> 00:33:34,400
and they won't be dropped home.

669
00:33:34,480 --> 00:33:37,480
Private Ride means you'd ride alone
and you'd be dropped off at home.

670
00:33:38,160 --> 00:33:39,920
When I chose Shared Ride
in this app,

671
00:33:40,000 --> 00:33:42,080
it showed the closest pickup point

672
00:33:42,200 --> 00:33:45,840
which is a hospital
called Shenoy Hospital.

673
00:33:46,800 --> 00:33:50,040
I'll choose the drop point
to be Parade Ground Metro Station

674
00:33:50,160 --> 00:33:52,400
which is the closest metro station.

675
00:33:52,480 --> 00:33:55,320
As soon as I click on 'book now',

676
00:33:56,040 --> 00:33:57,960
it asks for the number
of seats I want.

677
00:33:58,120 --> 00:34:01,000
We have allowed a maximum
of two seats per booking.

678
00:34:01,080 --> 00:34:04,640
The cost is Rs. 16.50
but if we hire an autorickshaw,

679
00:34:04,760 --> 00:34:06,800
it costs a minimum of Rs. 100.

680
00:34:07,840 --> 00:34:09,680
We get two options
after clicking 'book now'.

681
00:34:09,760 --> 00:34:13,000
I'll go for 'find me a driver'
and the ride will be booked.

682
00:34:13,520 --> 00:34:16,160
As you can see, I have been assigned

683
00:34:16,240 --> 00:34:18,240
- a three-wheeler driver
named Sagaya Rani. - Wow!

684
00:34:18,360 --> 00:34:19,840
She'll reach within one minute

685
00:34:19,920 --> 00:34:22,920
but normally, it's between
2 to 5 minutes on average.

686
00:34:23,040 --> 00:34:25,800
Please cancel it.
She might reach there.

687
00:34:27,360 --> 00:34:29,160
- Come on!
- Gosh!  She came here for real.

688
00:34:29,240 --> 00:34:30,720
- She's here!
- Good Lord!

689
00:34:43,040 --> 00:34:46,040
- Sagaya Rani is our driver-partner
from Bengaluru. - Wow!

690
00:34:46,120 --> 00:34:47,560
How was your experience
working with them?

691
00:34:52,800 --> 00:34:53,920
Come on.

692
00:35:13,320 --> 00:35:16,200
When you book a ride in Uber, you
have no idea where you are going

693
00:35:16,520 --> 00:35:18,640
- but they roam within a 4 km radius
when they use our app. - I got it.

694
00:35:18,720 --> 00:35:21,240
- During an emergency,
one can go home. - Yes!

695
00:35:21,320 --> 00:35:22,600
Very good!

696
00:35:23,040 --> 00:35:26,000
There are so many players
in the same business.

697
00:35:26,080 --> 00:35:29,720
- Bike Taxis are there. Many apps
aggregate autorickshaws. - Right!

698
00:35:29,800 --> 00:35:30,720
What model do you follow?

699
00:35:30,840 --> 00:35:33,640
If you have a closer look,
all these companies

700
00:35:33,720 --> 00:35:36,280
compete with public transport.

701
00:35:37,480 --> 00:35:40,560
Our business model collaborates
with public transport.

702
00:35:41,560 --> 00:35:43,120
That's the reason, we already

703
00:35:43,200 --> 00:35:45,440
tied up a deal
with The Hyderabad Metro.

704
00:35:45,520 --> 00:35:48,880
We signed an agreement
for a joint GTM with them.

705
00:35:48,960 --> 00:35:50,280
Interesting.

706
00:36:02,320 --> 00:36:04,240
within a 3 to 4-km radius.

707
00:36:05,560 --> 00:36:08,040
I fail to understand something.
We can see Bike Taxis

708
00:36:08,160 --> 00:36:10,360
- at stations nowadays.
- Yes!

709
00:36:10,440 --> 00:36:12,120
We can see EVs
and autorickshaws too.

710
00:36:12,200 --> 00:36:13,880
They serve within
a 3 to 4-km radius.

711
00:36:13,960 --> 00:36:16,160
Are you aggregating these vehicles?
Or do you use your vehicles?

712
00:36:16,240 --> 00:36:17,480
We are doing both things.

713
00:36:17,600 --> 00:36:21,560
- When we launched our model in
Delhi, EVs were present there. -Yes!

714
00:36:23,120 --> 00:36:25,160
Of course, there was an availability

715
00:36:25,280 --> 00:36:27,280
but they didn't have
an option so they joined us.

716
00:36:27,400 --> 00:36:30,680
When we launched in Bengaluru, there
were hardly any electric vehicles.

717
00:36:31,720 --> 00:36:35,360
It took us six months
to build an ecosystem in that model.

718
00:36:42,080 --> 00:36:43,480
Anybody who wants to work

719
00:36:43,560 --> 00:36:45,280
and wants to earn good money

720
00:36:45,400 --> 00:36:47,560
can come and join our platform.

721
00:36:48,120 --> 00:36:51,720
I'm not sure about a few things so I
have some questions. Please clarify.

722
00:36:52,640 --> 00:36:54,680
There are two types
of problems in this industry.

723
00:36:55,680 --> 00:36:57,040
Density

724
00:36:58,080 --> 00:36:59,120
And peak demand.

725
00:36:59,240 --> 00:37:01,960
When you try to add
more density,

726
00:37:02,040 --> 00:37:05,200
to satisfy peak demand
but the more you add,

727
00:37:05,320 --> 00:37:07,960
the driver will have lesser rides.

728
00:37:08,040 --> 00:37:09,440
On non-peak time.

729
00:37:09,560 --> 00:37:12,240
- Agreed.
- But to meet the peak demand,

730
00:37:12,240 --> 00:37:13,480
when you add more vehicles,

731
00:37:13,800 --> 00:37:16,000
the problem is that the driver

732
00:37:16,000 --> 00:37:17,320
won't have business
during non-peak hours.

733
00:37:17,720 --> 00:37:18,600
Correct.

734
00:37:18,720 --> 00:37:22,080
An auto driver charges 100 rupees

735
00:37:22,200 --> 00:37:23,680
to take you from the station
to a location.

736
00:37:23,680 --> 00:37:24,760
That's why the charge!

737
00:37:24,840 --> 00:37:26,800
- Because he knows that...
- Yes.

738
00:37:26,880 --> 00:37:29,280
- Correct.
- I will have to earn the profit now

739
00:37:29,280 --> 00:37:30,600
because there won't be much
business the rest of the day.

740
00:37:30,680 --> 00:37:32,600
So, how are you making money?

741
00:37:32,680 --> 00:37:34,160
We have a 12 to 4 slot.

742
00:37:34,240 --> 00:37:38,000
When the metro is not in use,
our services hit a low too.

743
00:37:38,640 --> 00:37:41,320
So, we have made B2B tie-ups.

744
00:38:06,640 --> 00:38:08,800
Ultimately, asset utilisation

745
00:38:08,920 --> 00:38:11,680
- and driver income are important.
- Correct.

746
00:38:11,760 --> 00:38:14,920
If it isn't utilized and the driver
doesn't make an income,

747
00:38:14,920 --> 00:38:16,120
you can't make a profit.

748
00:38:16,120 --> 00:38:18,040
- The driver will quit.
- Yes.

749
00:38:18,120 --> 00:38:19,680
No matter what your story is.

750
00:38:19,760 --> 00:38:23,640
But you're going to compete
with Rapido, Cityflo,

751
00:38:23,720 --> 00:38:26,480
which is a point-to-point commute
for corporate travellers.

752
00:38:26,560 --> 00:38:28,800
With Chalo, Ola, and Uber too.

753
00:38:29,920 --> 00:38:32,000
Anupam spoke of the scale.

754
00:38:32,120 --> 00:38:35,800
How many vehicles
have you taken onboard?

755
00:38:35,880 --> 00:38:38,000
We have almost 150
vehicles on board.

756
00:38:39,040 --> 00:38:40,560
- 150 is less, right?
- Yes.

757
00:38:40,640 --> 00:38:42,080
That's why the waiting time
is only 2 minutes.

758
00:38:42,160 --> 00:38:44,280
[music playing]

759
00:38:44,560 --> 00:38:47,840
150 vehicles. How many rides
do they make in a day?

760
00:38:53,800 --> 00:38:55,000
All of them are on-demand, sir.

761
00:38:55,120 --> 00:38:56,360
Private and shared.

762
00:39:18,480 --> 00:39:21,520
Out of 25, 15 is from
ride services,

763
00:39:21,600 --> 00:39:23,200
and 10 is from B2B tie-ups.

764
00:39:23,280 --> 00:39:24,520
No.

765
00:39:24,600 --> 00:39:27,440
10 out of 15 so 67%

766
00:39:27,520 --> 00:39:30,440
is expenses.
So you can say, 33%.

767
00:39:30,520 --> 00:39:31,720
You didn't get the point.

768
00:39:32,160 --> 00:39:34,080
He's simply asking you

769
00:39:34,160 --> 00:39:36,320
you earned 100 rupees
for this ride.

770
00:39:36,400 --> 00:39:38,880
How much do you pay the driver
and how much do you keep?

771
00:39:38,960 --> 00:39:41,600
Sir, the model is different.

772
00:39:41,760 --> 00:39:43,320
- What's the model?
- MG model.

773
00:39:47,560 --> 00:39:48,800
- Salary-basis.
- It's not like Uber.

774
00:39:48,880 --> 00:39:51,200
Not a salary.
There's a minimum guarantee.

775
00:39:51,280 --> 00:39:53,480
And you own the lease.

776
00:39:53,560 --> 00:39:55,720
It's not on lease, sir.
It's on rent.

777
00:39:56,160 --> 00:39:58,120
Is the agreement in your name
or the driver?

778
00:39:58,200 --> 00:39:59,720
The rental agreement is in
our name and...

779
00:39:59,800 --> 00:40:03,080
It's direct. Don't beat
around the bush.

780
00:40:03,160 --> 00:40:04,920
[music playing]

781
00:40:05,560 --> 00:40:08,280
Kaaman and Girish,
this is needed.

782
00:40:09,720 --> 00:40:11,480
But, I have two issues.

783
00:40:12,200 --> 00:40:15,600
Number one, a valuation
of 70 crores is too high.

784
00:40:16,320 --> 00:40:19,240
My second issue is that,
as we all discussed,

785
00:40:19,320 --> 00:40:22,840
for an existing player
to copy this

786
00:40:22,920 --> 00:40:25,280
is not too difficult
as demand increases.

787
00:40:25,360 --> 00:40:28,720
Thirdly, with 150 vehicles

788
00:40:28,920 --> 00:40:31,000
you're too early for such
a high valuation.

789
00:40:31,120 --> 00:40:32,800
I will not be able
to match it.

790
00:40:34,000 --> 00:40:38,000
For that reason, I'm out.
But it's definitely a need.

791
00:40:38,000 --> 00:40:40,480
You used many fancy words
in the beginning.

792
00:40:40,560 --> 00:40:42,240
AI-based, EV.

793
00:40:42,320 --> 00:40:45,280
How does it make a difference
whether it's EV, petrol, or diesel?

794
00:40:46,000 --> 00:40:47,160
You're not making the car.

795
00:40:47,240 --> 00:40:49,280
The cost will matter.
The consumer will get it at less.

796
00:40:49,360 --> 00:40:50,840
That is not the point.

797
00:40:57,920 --> 00:40:59,520
Uber tried it. Ola too.

798
00:40:59,640 --> 00:41:01,360
All the global players
have tried it.

799
00:41:01,440 --> 00:41:03,760
There are so many problems
like waiting time,

800
00:41:03,840 --> 00:41:06,280
finding the person. Although,
you have prescheduled spots.

801
00:41:06,360 --> 00:41:09,720
If a person is delayed by
two minutes, it's difficult.

802
00:41:09,840 --> 00:41:12,520
I think there is no model
or business here.

803
00:41:13,680 --> 00:41:15,960
On a small scale,
there are many players.

804
00:41:16,040 --> 00:41:19,680
They can take up 15-500 cars
and do this business.

805
00:41:20,400 --> 00:41:22,760
Beyond that, you're going
to fight with the giants.

806
00:41:22,840 --> 00:41:27,240
For that, you need millions
of dollars, if not billions.

807
00:41:27,320 --> 00:41:29,080
For that reason, I'm out.
Good luck!

808
00:41:29,920 --> 00:41:31,640
Uh, I'm out too.

809
00:41:32,480 --> 00:41:34,600
But, I think you're smart.

810
00:41:40,560 --> 00:41:43,280
Get that going, rather than
other revenue models.

811
00:41:43,520 --> 00:41:44,680
Put them behind.

812
00:41:45,840 --> 00:41:47,920
And focus on this.
All the best!

813
00:41:48,000 --> 00:41:49,480
[music playing]

814
00:42:07,360 --> 00:42:10,000
there are local-level financers.

815
00:42:10,080 --> 00:42:11,200
They receive daily payments.

816
00:42:11,280 --> 00:42:13,280
The driver earns and pays
him every day.

817
00:42:13,360 --> 00:42:14,920
The lender is lending the vehicle

818
00:42:15,000 --> 00:42:18,400
- but we can take it from anyone.
- Will he scale it up?

819
00:42:18,480 --> 00:42:19,880
No OEM would do that.

820
00:42:19,960 --> 00:42:21,120
- In fact...
- Understand the problem.

821
00:42:21,200 --> 00:42:22,320
Have you decided?

822
00:42:22,400 --> 00:42:26,720
I'm trying to explain
how the model should've been.

823
00:42:26,840 --> 00:42:28,080
And he's telling me that's
how the model should be.

824
00:42:28,080 --> 00:42:28,520
No.

825
00:42:28,600 --> 00:42:30,400
- I will believe that...
- You're right.

826
00:42:30,920 --> 00:42:32,120
So, you...

827
00:42:32,920 --> 00:42:35,480
[laughs] No, you're right.

828
00:42:36,840 --> 00:42:37,680
So, coming back...

829
00:42:37,760 --> 00:42:41,200
This is called reverse shark tank.
Will you invest in him?

830
00:42:42,080 --> 00:42:44,760
- It's their pitch. Right?
- What do you mean?

831
00:42:44,960 --> 00:42:47,800
- Have you decided yet?
- Nothing.

832
00:42:47,880 --> 00:42:50,480
I think you guys are trying
to influence the decision.

833
00:42:51,760 --> 00:42:53,320
I'm trying to teach them
something here.

834
00:42:53,400 --> 00:42:55,640
- Okay, share your decision.
- Yes, please do.

835
00:42:55,720 --> 00:42:56,920
I am not taking a decision
right now.

836
00:42:56,920 --> 00:42:58,800
I was suggesting how
the model should be.

837
00:43:00,040 --> 00:43:01,040
Is that okay?

838
00:43:01,120 --> 00:43:02,720
[music playing]

839
00:43:03,520 --> 00:43:05,160
I have an understanding
of this space.

840
00:43:05,240 --> 00:43:06,840
- Okay.
- Thanks.

841
00:43:07,520 --> 00:43:08,640
Please tell them.
They're waiting.

842
00:43:08,720 --> 00:43:10,280
[music playing]

843
00:43:11,760 --> 00:43:14,440
So, coming back, if they
allow me to explain.

844
00:43:14,520 --> 00:43:16,760
[music playing]

845
00:43:17,040 --> 00:43:19,200
I don't understand the yield
of your asset.

846
00:43:19,320 --> 00:43:22,960
That's my problem and I don't
have time to understand more.

847
00:43:25,320 --> 00:43:28,320
I would like to meet you
in person to understand this.

848
00:43:30,000 --> 00:43:31,360
I'm out now.

849
00:43:31,440 --> 00:43:33,920
Given the time constraint,
but I want to meet you later.

850
00:43:34,920 --> 00:43:37,040
Look, I was interested

851
00:43:37,120 --> 00:43:39,040
but the valuation doesn't
fit me well.

852
00:43:42,680 --> 00:43:43,720
Oh!

853
00:43:44,520 --> 00:43:48,080
But become successful in
a city first.

854
00:43:48,160 --> 00:43:50,680
You have already planned
about the US.

855
00:43:51,680 --> 00:43:53,600
So, you're not fully into
this business.

856
00:43:54,600 --> 00:43:56,160
But you're doing a good job

857
00:43:56,280 --> 00:43:59,120
and I'm impressed with your
user interface, it's in-depth.

858
00:43:59,200 --> 00:44:01,080
It's nice but we don't
have much time.

859
00:44:01,160 --> 00:44:04,320
It's one of those things that
I may regret later. Best of luck!

860
00:44:05,200 --> 00:44:07,120
Kaaman and Girish,
thank you so much.

861
00:44:07,240 --> 00:44:08,360
See you! Bye!

862
00:44:08,760 --> 00:44:11,200
[music playing]

863
00:44:58,040 --> 00:45:00,160
[music playing]

864
00:45:05,280 --> 00:45:07,760
[music playing]

865
00:45:18,560 --> 00:45:21,720
2/3rd of a shark's brain

866
00:45:21,800 --> 00:45:24,400
is used to detect odour.

867
00:45:24,480 --> 00:45:25,840
And this skill

868
00:45:25,960 --> 00:45:27,680
allows them to rule over the sea.

869
00:45:27,760 --> 00:45:29,160
[laughs]

870
00:45:30,240 --> 00:45:31,320
Not because

871
00:45:31,400 --> 00:45:34,040
humans have certified it.

872
00:45:34,120 --> 00:45:36,280
Greetings, Sharks!
I'm Arvind Arora.

873
00:45:37,520 --> 00:45:40,640
And I'm here from Bengaluru
to represent my skill-based startup

874
00:45:40,640 --> 00:45:43,240
Conker App in front of you all.

875
00:45:44,280 --> 00:45:47,120
My professional career started
as an offline teacher

876
00:45:47,240 --> 00:45:49,720
and then I started teaching
chemistry online.

877
00:45:49,840 --> 00:45:53,000
I worked with ed-tech companies
and watched them grow into unicorns.

878
00:45:53,120 --> 00:45:54,320
[music playing]

879
00:46:30,840 --> 00:46:33,800
Our youth says that there
are no jobs.

880
00:46:33,920 --> 00:46:36,040
Whereas, industries say
that jobs are available.

881
00:46:36,120 --> 00:46:38,280
But we don't have skilful youth.

882
00:46:39,320 --> 00:46:41,120
And Conker App is the solution.

883
00:46:41,200 --> 00:46:42,840
[music playing]

884
00:46:45,960 --> 00:46:47,480
Through experts

885
00:46:47,560 --> 00:46:50,000
we offer skill-based courses.

886
00:46:50,760 --> 00:46:52,960
We also offer jobs
and opportunities.

887
00:46:53,040 --> 00:46:55,240
For this, a student has to simply

888
00:46:55,320 --> 00:46:57,040
download Conker App

889
00:46:57,120 --> 00:47:00,600
and after that, select a course
based on their skill set.

890
00:47:00,720 --> 00:47:02,440
After completing the course,

891
00:47:02,560 --> 00:47:05,400
they have to submit their resume.

892
00:47:06,480 --> 00:47:09,320
In the last six months, Conker App

893
00:47:26,800 --> 00:47:28,880
Conker App must be the top
of the mind recall.

894
00:47:29,840 --> 00:47:32,280
I'm asking for nothing.

895
00:47:32,400 --> 00:47:34,960
I want all of you to support me.

896
00:47:52,320 --> 00:47:53,360
I'm in.

897
00:47:53,440 --> 00:47:54,680
Thank you so much, sir.

898
00:47:54,800 --> 00:47:56,400
- Closed?
- Yes.

899
00:47:56,520 --> 00:47:58,040
Okay, I'm done.

900
00:48:00,280 --> 00:48:03,000
What is your ask, Arvind?
Please specify it.

901
00:48:04,120 --> 00:48:05,440
My first offer is that

902
00:48:05,520 --> 00:48:08,480
I will accept even a rupee

903
00:48:08,560 --> 00:48:11,880
and I would like to offer you
0.1% equity in exchange.

904
00:48:12,720 --> 00:48:14,520
The second offer is that

905
00:48:14,640 --> 00:48:17,000
if all of you participate

906
00:48:17,120 --> 00:48:18,840
then whatever you invest

907
00:48:18,920 --> 00:48:20,280
I will offer you double the equity

908
00:48:20,360 --> 00:48:22,680
and dilute it at
the current valuation.

909
00:48:22,800 --> 00:48:24,640
Because we know your importance.

910
00:48:24,720 --> 00:48:26,240
Don't beat around the bush.

911
00:48:27,440 --> 00:48:28,200
Yes.

912
00:48:28,280 --> 00:48:30,640
Current valuation, double,
single, don't say all this.

913
00:48:30,720 --> 00:48:32,840
- Please tell us how much you need.
- Okay.

914
00:48:32,920 --> 00:48:36,000
- I want Rs. 40 lakhs for 1% equity.
- Rs. 40 lakhs for 1% equity.

915
00:48:36,080 --> 00:48:39,800
Yes, but in case we get
Rs. 40 lakhs for 1% equity,

916
00:48:39,880 --> 00:48:41,680
we want to dilute 2% only.

917
00:48:41,760 --> 00:48:44,200
What do you mean?
I don't understand.

918
00:48:44,280 --> 00:48:46,400
[dramatic music]

919
00:48:46,560 --> 00:48:48,960
I have made my decision and I'm out.

920
00:48:49,040 --> 00:48:50,280
I'm sorry!

921
00:48:50,360 --> 00:48:52,560
You aren't able
to share your requirement.

922
00:48:53,960 --> 00:48:55,240
What do you want, my friend?

923
00:48:55,360 --> 00:48:59,160
Actually, we raised pre-seed funding
at Rs. 20 crore valuation.

924
00:49:02,840 --> 00:49:05,920
- We opened a second round too
at Rs. 40 crores. - Okay.

925
00:49:06,000 --> 00:49:08,880
The founder of Zerodha,
Nikhil Kamath

926
00:49:08,960 --> 00:49:10,200
invested in our business.

927
00:49:10,320 --> 00:49:12,400
What's the total round you raised
in those Rs. 40 crores?

928
00:49:12,480 --> 00:49:14,040
We'll dilute 10% equity.

929
00:49:14,120 --> 00:49:15,920
- So you are getting Rs. 4 crores.
- Yes.

930
00:49:16,000 --> 00:49:17,040
How much money has been
committed by now?

931
00:49:17,120 --> 00:49:19,600
Sir, we have a commitment
of Rs. 1.5 crores.

932
00:49:20,240 --> 00:49:22,200
That's the reason, I requested

933
00:49:22,320 --> 00:49:24,360
Rs. 40 lakhs for 1% equity

934
00:49:24,480 --> 00:49:27,400
but as we value you, so we want

935
00:49:34,240 --> 00:49:37,760
You raised
an important issue of skills.

936
00:49:44,320 --> 00:49:48,200
We don't want to take the route
of traditional exams.

937
00:49:48,320 --> 00:49:50,720
We offer a YouTube course
for mastery.

938
00:49:50,800 --> 00:49:52,400
We offer mastery courses
on How to Teach Online,

939
00:49:52,480 --> 00:49:55,680
Facebook, LinkedIn

940
00:49:56,320 --> 00:49:57,520
and many such courses.

941
00:49:57,600 --> 00:49:59,400
Let me brief you
about a special course.

942
00:49:59,480 --> 00:50:00,920
We have elders at home

943
00:50:01,000 --> 00:50:03,440
like my dad who
can't operate a smartphone.

944
00:50:03,520 --> 00:50:05,000
We designed a course

945
00:50:05,080 --> 00:50:08,280
in which 17-18 years old adolescents

946
00:50:08,360 --> 00:50:09,560
teach people how
to use a smartphone.

947
00:50:09,640 --> 00:50:12,160
As you told us about your business,
please share your sales figures too.

948
00:50:12,240 --> 00:50:14,880
What was your revenue last month?
And what was your profit?

949
00:50:38,400 --> 00:50:40,400
I liked your cause.

950
00:50:41,160 --> 00:50:43,840
- We run a company
called CollegeDekho. - Okay.

951
00:50:43,920 --> 00:50:47,440
I have a personal interest
in education technology.

952
00:50:47,560 --> 00:50:49,680
So I want to know what excites you.

953
00:50:49,760 --> 00:50:51,840
Your ambition...
What makes you happy?

954
00:50:53,200 --> 00:50:55,400
Today's youth want

955
00:50:55,520 --> 00:50:59,680
to grow on Instagram, Facebook
and YouTube and earn money.

956
00:51:00,800 --> 00:51:02,720
Sir, as a YouTuber,

957
00:51:02,800 --> 00:51:04,680
the earnings on YouTube

958
00:51:04,760 --> 00:51:07,160
start from Rs. 3 lakhs

959
00:51:07,240 --> 00:51:09,800
and one can earn
up to 1 to 2 crore rupees.

960
00:51:09,880 --> 00:51:11,800
My friend,
even you don't earn that much.

961
00:51:11,920 --> 00:51:14,880
Sir, I earn that amount
as I'm a YouTuber.

962
00:51:14,960 --> 00:51:16,080
What's the name of your channel?

963
00:51:16,160 --> 00:51:18,280
Sir, A2 Motivation channel
with 14 million subscribers.

964
00:51:18,360 --> 00:51:21,520
Your revenue is less as it's
just Rs. 1.2 crores in six months.

965
00:51:22,920 --> 00:51:25,560
Sir, Conker is different
from A2 Motivation.

966
00:51:25,640 --> 00:51:26,960
- So they are different. - A2
Motivation is my personal channel

967
00:51:27,040 --> 00:51:30,680
where I use the network to sell
our courses. It's our USP.

968
00:51:30,760 --> 00:51:33,160
It's like running two businesses
simultaneously.

969
00:51:33,640 --> 00:51:34,760
How will it work?

970
00:51:34,880 --> 00:51:37,560
- Sir, the thing is...
- Hold on! First, clarify this.

971
00:51:37,640 --> 00:51:39,720
How much do you earn
through A2 Motivation per month?

972
00:51:39,800 --> 00:51:41,360
It depends.

973
00:51:41,440 --> 00:51:43,600
You may share the average figure.

974
00:51:51,280 --> 00:51:52,440
Yes, of course!

975
00:51:53,360 --> 00:51:56,080
What is the content you use
for 14 million subscribers?

976
00:51:56,200 --> 00:51:58,640
Sir, I make motivational
and fact videos.

977
00:51:58,720 --> 00:52:00,720
- Please show us a demo.
- Okay.

978
00:52:12,480 --> 00:52:16,080
Did you earn subscribers
through marketing or organically?

979
00:52:16,200 --> 00:52:17,280
Sir, organically.

980
00:52:17,360 --> 00:52:21,000
- So you are an established
influencer and creator. - Yes.

981
00:52:21,880 --> 00:52:23,600
- Please show us a demo.
- Sure.

982
00:52:23,680 --> 00:52:25,280
[sweeping music]

983
00:52:25,360 --> 00:52:27,880
- Is it free content or paid?
- It's paid content.

984
00:52:30,120 --> 00:52:31,320
Please show us the content.

985
00:52:31,400 --> 00:52:33,280
Sir, we gave a
mastery course for making reels.

986
00:52:33,360 --> 00:52:36,640
'It's recorded between 3 seconds
to 90 seconds. Okay?'

987
00:52:36,720 --> 00:52:40,600
'When I make skit reels, '

988
00:52:40,680 --> 00:52:44,120
'I shoot those reels
for around 40 to 60 seconds.'

989
00:52:44,200 --> 00:52:45,640
Such content is free.

990
00:53:17,480 --> 00:53:18,680
Ouch!

991
00:53:20,840 --> 00:53:23,480
Too many things!

992
00:53:23,800 --> 00:53:26,600
Arvind, when we join
a business as investors,

993
00:53:26,680 --> 00:53:30,400
we look for a focused founder.

994
00:53:31,360 --> 00:53:34,080
Even if you merge both companies,

995
00:53:34,160 --> 00:53:36,040
they are
characteristically different.

996
00:53:37,320 --> 00:53:39,200
So I don't have the confidence

997
00:53:39,320 --> 00:53:42,440
that you'd be able to handle both
and for that reason, I'm out.

998
00:53:44,080 --> 00:53:46,560
- This space is too crowded.
- That's right.

999
00:53:46,640 --> 00:53:49,400
How do you plan
to become number one?

1000
00:53:49,520 --> 00:53:53,560
Sir, we'll focus specifically
on tier-2, tier-3 and tier-4 cities.

1001
00:53:54,760 --> 00:53:57,640
Secondly, we plan to make
content in regional languages too.

1002
00:53:57,760 --> 00:54:00,720
The big players make
their content mostly in English.

1003
00:54:00,840 --> 00:54:02,880
Many apps like Seekho

1004
00:54:02,960 --> 00:54:05,040
- make content
in vernacular languages. - Okay.

1005
00:54:05,560 --> 00:54:08,720
- Do you know about Seekho?
- No, sir. I heard it only now.

1006
00:54:08,800 --> 00:54:10,040
- You don't?
- No, sir.

1007
00:54:11,760 --> 00:54:14,520
How many active users
do you have daily and monthly?

1008
00:54:14,640 --> 00:54:16,520
Our daily active users are 6,000

1009
00:54:23,600 --> 00:54:26,760
what is the lowest DAU/MAU ratio?

1010
00:54:26,960 --> 00:54:28,520
- Um...
- 3%.

1011
00:54:29,160 --> 00:54:31,040
If it's around 3%,

1012
00:54:31,120 --> 00:54:33,600
there can't be a worse
DAU/MAU ratio.

1013
00:54:33,680 --> 00:54:36,040
It's the ratio between daily active
users and monthly active users.

1014
00:54:36,120 --> 00:54:39,000
- And your figure is around 3%.
- Yes.

1015
00:54:39,760 --> 00:54:41,680
It means your product isn't working.

1016
00:54:41,800 --> 00:54:43,880
There's no engagement
in this product.

1017
00:54:44,920 --> 00:54:46,600
What is your cost

1018
00:54:46,680 --> 00:54:49,480
of customer acquisition
for a paid customer?

1019
00:54:49,560 --> 00:54:50,840
Sir, 22%.

1020
00:54:50,960 --> 00:54:53,360
Again... Please don't mislead me.

1021
00:54:54,880 --> 00:54:58,320
Please tell me
the exact cost in rupees.

1022
00:54:58,400 --> 00:54:59,520
Sir, I need to check the data.

1023
00:54:59,600 --> 00:55:01,680
You don't know the data!
Then how will you run the business?

1024
00:55:01,760 --> 00:55:03,360
[tense music]

1025
00:55:03,880 --> 00:55:06,360
I think you aped the teachers
who made successful companies

1026
00:55:06,440 --> 00:55:09,640
and you entered
this business blindly.

1027
00:55:10,560 --> 00:55:12,000
I don't think you should do that.

1028
00:55:12,080 --> 00:55:14,120
EdTech isn't growing much.

1029
00:55:14,240 --> 00:55:16,920
I think you are an amazing
influencer and creator.

1030
00:55:17,000 --> 00:55:20,120
Please continue your work.
Good luck to you. All the best.

1031
00:55:20,200 --> 00:55:21,240
Thank you so much.

1032
00:55:22,080 --> 00:55:23,760
It was nice meeting you.

1033
00:55:24,320 --> 00:55:27,680
The figures you shared
are unbelievable

1034
00:55:27,760 --> 00:55:30,160
because maybe you don't know
them or you're confused.

1035
00:55:30,240 --> 00:55:32,480
But let me tell you because
of the sales figures you shared

1036
00:55:32,560 --> 00:55:35,800
with me, I want to be out.

1037
00:55:36,560 --> 00:55:39,200
The reason you grew on YouTube is...

1038
00:55:40,040 --> 00:55:43,520
When I asked you to give
a demo of your class,

1039
00:55:43,600 --> 00:55:45,680
you looked original.

1040
00:55:46,920 --> 00:55:50,200
But when you pitched to us,
you lost the originality.

1041
00:55:51,760 --> 00:55:54,520
Post Covid, people
discontinued online classes.

1042
00:55:54,600 --> 00:55:55,720
So the future is uncertain.

1043
00:55:55,800 --> 00:55:58,720
We need to be careful about
the goings on in this industry.

1044
00:55:59,800 --> 00:56:02,640
- Thank you! All five Sharks
are out. All the best. - Thank you!

1045
00:56:02,720 --> 00:56:04,520
[epic music]

