1
00:00:34,280 --> 00:00:35,880
'MeduLance, with its helpline'

2
00:00:35,880 --> 00:00:38,200
'and the technology support
from back end,'

3
00:00:38,320 --> 00:00:41,080
'provides an ambulance
on an average of 20 minutes.'

4
00:00:41,160 --> 00:00:43,080
'We have saved the lives
of 8 lakh people'

5
00:00:43,080 --> 00:00:45,520
'and also helped
2 lakh covid patients.'

6
00:00:45,520 --> 00:00:48,920
'What a noble cause you're pursuing
at such a young age.'

7
00:00:49,080 --> 00:00:53,080
'BOWLED.io is the world's first
sports-based social gaming platform'

8
00:00:53,080 --> 00:00:57,080
'where cricket fans worldwide
can win some real money rewards.'

9
00:00:57,080 --> 00:00:58,000
'Real money.'

10
00:00:58,000 --> 00:00:59,120
'Sharks, just like Monginis,'

11
00:00:59,120 --> 00:01:01,880
'we want Cakelicious
in every neighbourhood.'

12
00:01:02,000 --> 00:01:04,560
[upbeat music playing]

13
00:01:05,440 --> 00:01:07,920
- '- Unreal.
- You brought just one to taste!'

14
00:01:09,920 --> 00:01:12,960
'Freakins is a denim fast fashion
apparel brand'

15
00:01:13,320 --> 00:01:16,200
'which launches
new styles every week'

16
00:01:16,200 --> 00:01:17,840
'for Indian women's body type.'

17
00:01:17,920 --> 00:01:20,280
- '- Great.
- I have her on the back.'

18
00:01:20,440 --> 00:01:22,600
- '- Wow!
- This is Lenskart's eyewear.'

19
00:01:22,840 --> 00:01:25,680
'I converted my traditional
family business'

20
00:01:25,840 --> 00:01:28,840
'into a digital e-com company
with Toyshine.'

21
00:01:29,680 --> 00:01:34,680
'Our ask is Rs. 1.25 crores
for 0.5% equity.'

22
00:01:34,960 --> 00:01:36,280
- '- Wow!
- Wow!'

23
00:01:36,280 --> 00:01:38,160
'A valuation of Rs. 250 crores.'

24
00:01:38,840 --> 00:01:40,480
'Tell me what your sales are.'

25
00:01:40,480 --> 00:01:42,480
'Sir, we did Rs. 45 crores
last year.'

26
00:01:42,720 --> 00:01:44,720
'Last year! Then you can
demand that valuation.'

27
00:01:44,720 --> 00:01:46,040
'Let's begin with the questions.'

28
00:01:46,360 --> 00:01:48,200
- '- Correct.
- [Sharks laugh]

29
00:01:48,640 --> 00:01:50,600
'Rs. 5 crores for 5% equity.'

30
00:01:51,840 --> 00:01:55,720
'Wow! Huge!
Biggest offer on Shark Tank ever.'

31
00:01:55,960 --> 00:01:59,080
'I'm out if you don't talk to me.'

32
00:01:59,960 --> 00:02:01,560
'Let him do that if he wants.'

33
00:02:02,160 --> 00:02:03,680
'We are already in.'

34
00:02:03,680 --> 00:02:05,920
'You're taking too much time.
We feel we're not important.'

35
00:02:08,520 --> 00:02:11,320
[theme music playing]

36
00:02:25,560 --> 00:02:29,080
[theme music fades]

37
00:02:30,880 --> 00:02:32,560
- Hi, Sharks.
- Hello.

38
00:02:32,920 --> 00:02:34,840
You must have heard of the saying

39
00:02:34,840 --> 00:02:37,400
that no one learns things
straight from the mother's womb.

40
00:02:38,720 --> 00:02:41,080
But I speak from
40 years of experience

41
00:02:41,160 --> 00:02:44,160
delivering over 10,000 babies,

42
00:02:45,280 --> 00:02:47,000
and I can confidently tell you

43
00:02:47,080 --> 00:02:49,800
that a mother's womb
is a child's first classroom.

44
00:02:49,960 --> 00:02:51,840
[sentimental music playing]

45
00:02:52,080 --> 00:02:54,720
Sharks, the nine months of pregnancy

46
00:02:54,920 --> 00:02:56,760
and the two years post it

47
00:02:56,880 --> 00:02:59,200
is extremely important
when it comes

48
00:02:59,200 --> 00:03:02,640
to a child's physical, emotional
and mental development.

49
00:03:03,360 --> 00:03:06,640
During this phase,
the mother and child's lifestyle

50
00:03:06,720 --> 00:03:09,480
needs to be monitored very closely.

51
00:03:11,280 --> 00:03:13,160
Today's unhealthy lifestyles,

52
00:03:22,720 --> 00:03:25,800
in the mother's womb itself.

53
00:03:26,200 --> 00:03:28,440
[intense music playing]

54
00:03:28,800 --> 00:03:32,560
Doctors don't give patients
more than 5 minutes.

55
00:03:32,560 --> 00:03:35,280
There's a lack of guidance
owing to nuclear families.

56
00:03:35,480 --> 00:03:38,800
And the existing pregnancy trackers
and communities

57
00:03:38,920 --> 00:03:40,200
do give suggestions,

58
00:03:40,200 --> 00:03:43,280
but are unable to bring sustainable
changes in the current lifestyle.

59
00:03:45,080 --> 00:03:47,120
Greetings, Sharks. I am Ravi Teja.

60
00:03:47,440 --> 00:03:50,440
I am Mayur,
and we are from Bengaluru.

61
00:03:57,760 --> 00:04:03,240
iMumz guides and monitors
expectant mothers 24/7

62
00:04:03,320 --> 00:04:05,360
and acts as a lifestyle coach.

63
00:04:12,680 --> 00:04:15,120
designs a schedule
they should follow

64
00:04:15,200 --> 00:04:17,000
and ensure that they adhere to it.

65
00:04:18,200 --> 00:04:20,480
We started 2.5 years ago.

66
00:04:27,000 --> 00:04:31,800
Sharks, our ask is Rs. 70 lakhs
in exchange for 1% of our company.

67
00:04:37,880 --> 00:04:42,480
Come, let's transform
future generations with iMumz.

68
00:04:42,680 --> 00:04:45,080
Welcome to
Shark Tank India season 2.

69
00:04:45,840 --> 00:04:48,080
How did you all meet?

70
00:04:53,880 --> 00:04:55,480
We graduated from IIT (BHU).

71
00:04:55,600 --> 00:04:56,920
- Which IIT?
- I...

72
00:04:57,120 --> 00:04:59,160
- IIT (BHU), Varanasi.
- Alright.

73
00:04:59,240 --> 00:05:00,560
I come from a family

74
00:05:00,640 --> 00:05:03,960
whose five generations
have been ayurvedic doctors.

75
00:05:03,960 --> 00:05:04,840
Oh, wow!

76
00:05:05,360 --> 00:05:07,600
I respect holistic health

77
00:05:07,680 --> 00:05:11,240
as well as the Indian
and modern sciences alike.

78
00:05:11,600 --> 00:05:13,160
Mayur is a techie.

79
00:05:13,240 --> 00:05:17,880
We both had the zeal
to do something big

80
00:05:17,960 --> 00:05:19,600
in the field of healthcare.

81
00:05:38,240 --> 00:05:39,680
How did you meet her?

82
00:05:39,840 --> 00:05:40,960
Let me answer that.

83
00:05:41,080 --> 00:05:43,680
I was the president

84
00:05:43,760 --> 00:05:48,400
of the doctors and obstetricians
organisation in 2018.

85
00:05:48,400 --> 00:05:49,400
Oh, wow.

86
00:05:49,560 --> 00:05:51,600
I am the third generation

87
00:05:51,680 --> 00:05:54,280
of obstetrician-gynaecologist
in my family.

88
00:05:55,520 --> 00:05:57,800
My father-in-law, mother-in-law,

89
00:05:57,880 --> 00:05:59,680
grandfather-in-law, my husband

90
00:05:59,800 --> 00:06:01,120
and both my children
are gynaecologists.

91
00:06:01,200 --> 00:06:03,120
- Wow!
- Nice.

92
00:06:03,760 --> 00:06:06,800
Other than that, my husband and I,

93
00:06:06,960 --> 00:06:09,880
did extensive work
even in our organisation.

94
00:06:09,960 --> 00:06:14,040
We travelled extensively
all across the country.

95
00:06:14,200 --> 00:06:16,080
When it came to the ground reality

96
00:06:16,200 --> 00:06:18,400
and the everyday problems

97
00:06:18,480 --> 00:06:22,040
of doctors and pregnant women,

98
00:06:22,120 --> 00:06:24,880
that is something
we were well-versed with.

99
00:06:25,800 --> 00:06:27,960
Every day after I'd gone home,

100
00:06:28,280 --> 00:06:30,720
I had this feeling
of being incomplete.

101
00:06:31,520 --> 00:06:33,600
I felt that I was not doing enough.

102
00:06:33,680 --> 00:06:36,520
When a pregnant lady comes to me
for consultation,

103
00:06:36,640 --> 00:06:39,640
I felt I was not able
to dissipate information,

104
00:06:39,640 --> 00:06:42,360
and guide or suggest
appropriate measures to her.

105
00:06:45,760 --> 00:06:48,160
You see 50 to 100 patients a day

106
00:06:48,280 --> 00:06:51,360
and you're also conducting
deliveries and caesareans.

107
00:06:52,120 --> 00:06:54,120
Peyush, India has 1 lakh doctors

108
00:06:54,200 --> 00:06:56,920
- and 3 crore pregnant women at
any point in time in a day. - Wow!

109
00:06:57,000 --> 00:06:57,920
- Oh my God!
- Wow.

110
00:06:58,000 --> 00:07:00,000
In advanced countries,

111
00:07:00,000 --> 00:07:04,160
the system of midwives and doulas
lowers the burden on healthcare.

112
00:07:04,240 --> 00:07:06,480
But, in India, the burden
on healthcare is very high.

113
00:07:08,120 --> 00:07:11,280
- When I met him, he was just 24.
- Wow!

114
00:07:11,520 --> 00:07:13,560
But I felt like angels have come in

115
00:07:13,640 --> 00:07:15,560
because there was something
which I wanted to do,

116
00:07:15,640 --> 00:07:17,760
and there was somebody
who was really committed

117
00:07:28,680 --> 00:07:29,800
- Very good.
- My God!

118
00:07:29,880 --> 00:07:32,680
- Great.
- We have to do this!

119
00:07:33,400 --> 00:07:37,320
Let me take you through
the journey of our user.

120
00:07:37,480 --> 00:07:38,320
Okay.

121
00:07:39,600 --> 00:07:42,280
They see two options
the moment they download the app.

122
00:07:42,480 --> 00:07:44,160
Pregnant or mother.

123
00:07:50,000 --> 00:07:52,160
and last menstrual period date

124
00:07:52,240 --> 00:07:55,600
- which tells us
when their pregnancy started. - Hmm.

125
00:07:56,680 --> 00:08:00,760
We also ask them for pre-existing
health conditions beforehand

126
00:08:00,880 --> 00:08:03,160
so as to design their lifestyle.

127
00:08:04,120 --> 00:08:06,800
[music playing]

128
00:08:08,120 --> 00:08:09,920
We offer two plans.

129
00:08:10,000 --> 00:08:11,360
One is the premium plan

130
00:08:28,000 --> 00:08:31,760
that we suggest lifestyle changes.

131
00:08:31,840 --> 00:08:35,560
Like the relaxation exercises
they are supposed to do

132
00:08:35,560 --> 00:08:37,080
or the physical activities.

133
00:08:37,360 --> 00:08:39,000
Or what raga they need to listen to.

134
00:08:39,120 --> 00:08:43,080
We have designed unique and
conscious baby bonding activities.

135
00:08:44,400 --> 00:08:46,560
How do you talk to the baby
in the womb?

136
00:08:46,640 --> 00:08:50,040
It takes them 30 to 40 minutes
to do all of this.

137
00:08:50,280 --> 00:08:53,680
They can do it at any time
from morning until evening.

138
00:08:54,520 --> 00:08:55,400
Hmm.

139
00:08:55,400 --> 00:08:57,720
We also conduct
a lot of live classes

140
00:08:57,800 --> 00:08:59,920
where experts directly

141
00:09:05,440 --> 00:09:07,400
All this is in English.

142
00:09:07,400 --> 00:09:09,080
- It's available in Hindi too.
- The option is there.

143
00:09:09,280 --> 00:09:11,640
Such apps on the internet
are a dime a dozen.

144
00:09:11,840 --> 00:09:13,880
[intense music playing]

145
00:09:14,520 --> 00:09:18,000
Other apps only feature
a few articles

146
00:09:18,160 --> 00:09:19,400
that should be read.

147
00:09:19,640 --> 00:09:22,440
We bring changes in the lifestyle
every day.

148
00:09:22,960 --> 00:09:23,960
Every mother will agree

149
00:09:23,960 --> 00:09:26,440
to getting loads of content
at the click of a button.

150
00:09:26,520 --> 00:09:28,880
But no one will say
what they need to do.

151
00:09:28,960 --> 00:09:30,760
Actionable insights are lacking.

152
00:09:30,840 --> 00:09:33,680
And that's what we do
through our content plan,

153
00:09:33,760 --> 00:09:35,360
or we have a service business

154
00:09:35,440 --> 00:09:37,440
where we guide them
to do that every day.

155
00:09:38,480 --> 00:09:39,880
Let me give you my example.

156
00:09:39,960 --> 00:09:42,440
My first child was a daughter

157
00:09:42,600 --> 00:09:45,320
and she was born
when I was doing my internship.

158
00:09:45,400 --> 00:09:48,480
I had night duty every day.
It was all so stressful.

159
00:09:48,560 --> 00:09:51,280
I had my second child
after 6 years.

160
00:09:51,560 --> 00:09:54,080
I was at home
and had a lot of support.

161
00:09:54,080 --> 00:09:57,120
I would do yoga and listen to music.

162
00:09:57,240 --> 00:10:00,240
Their personalities
are completely different.

163
00:10:00,400 --> 00:10:02,920
- This... - That can be natural
as well as genetic.

164
00:10:04,240 --> 00:10:06,240
- It is natural too, but coming
to science... - How can you...

165
00:10:06,360 --> 00:10:09,480
- No. Look, you're a doctor.
- Yes.

166
00:10:09,560 --> 00:10:11,280
Right? You studied at IIT.

167
00:10:11,760 --> 00:10:16,240
In my opinion, it is not
befitting to say this

168
00:10:16,360 --> 00:10:19,360
unless you have scientific evidence..

169
00:10:20,160 --> 00:10:21,600
- Yes.
- Or validation.

170
00:10:21,680 --> 00:10:22,920
Every person is different.

171
00:10:23,000 --> 00:10:24,040
- Yes.
- Don't we know that?

172
00:10:24,040 --> 00:10:25,200
- Yes, Anupam.
- Right?

173
00:10:25,520 --> 00:10:26,640
Very true, Anupam.

174
00:10:26,760 --> 00:10:28,000
But let me tell you

175
00:10:28,120 --> 00:10:31,720
that if a mother goes through
extreme levels of stress,

176
00:10:31,880 --> 00:10:36,120
the stress hormones can even kill
the baby's developing brain cells.

177
00:10:37,600 --> 00:10:39,400
It impacts the IQ level.

178
00:10:40,680 --> 00:10:41,840
The nutrition from a mother...

179
00:10:41,920 --> 00:10:43,320
Do you have a study for this?

180
00:10:44,760 --> 00:10:46,720
- There are so many studies already.
- Numerous studies.

181
00:10:47,880 --> 00:10:49,760
We also have our own study, Anupam.

182
00:10:49,840 --> 00:10:52,560
No, it doesn't... That doesn't count.

183
00:10:52,840 --> 00:10:55,160
[tense music playing]

184
00:10:55,720 --> 00:10:58,600
- Actually, we're not talking
just about yoga... - It's not true.

185
00:10:58,720 --> 00:11:00,520
[intense music playing]

186
00:11:00,600 --> 00:11:03,240
We're not talking just about yoga
and meditation.

187
00:11:03,320 --> 00:11:06,160
Your nutrition is important too.

188
00:11:06,240 --> 00:11:08,440
These issues are highly debatable.

189
00:11:08,680 --> 00:11:11,000
If we get into it,
we won't come back to business.

190
00:11:11,120 --> 00:11:13,600
You want to get to the stage
of an offer, don't you?

191
00:11:15,960 --> 00:11:17,280
So, let's take this further.

192
00:11:18,840 --> 00:11:22,280
How many subscribers do you have
and what are your downloads?

193
00:11:22,440 --> 00:11:25,520
Peyush, we've had
over 6 lakh downloads so far.

194
00:11:26,080 --> 00:11:27,280
Okay, not bad.

195
00:11:27,600 --> 00:11:30,800
We have an monthly active user base
of 1.1 lakh people.

196
00:11:40,560 --> 00:11:43,000
It's a 4.5 months
average payment that we get,

197
00:11:43,080 --> 00:11:45,720
Rs. 8000 is our ticket size
for a personal plan.

198
00:11:46,960 --> 00:11:49,360
In total, we've generated
a revenue of Rs. 2.2 crores

199
00:11:49,480 --> 00:11:50,840
from 30,000 paid subscribers.

200
00:11:50,920 --> 00:11:52,040
In how many months?

201
00:11:52,600 --> 00:11:54,040
- Two years.
- Okay.

202
00:12:04,840 --> 00:12:08,040
We added 1200 new subscribers
last month.

203
00:12:08,800 --> 00:12:10,640
We generated a revenue
of Rs. 20 lakhs.

204
00:12:10,760 --> 00:12:12,880
Rs. 16 lakhs was
from our standard package

205
00:12:12,960 --> 00:12:14,200
and Rs. 4 lakhs...

206
00:12:14,280 --> 00:12:15,560
And how is this growing?

207
00:12:15,560 --> 00:12:17,480
What was the number of subscribers
three months ago?

208
00:12:17,640 --> 00:12:19,080
750 subscribers.

209
00:12:19,080 --> 00:12:20,800
Are you marketing for it?

210
00:12:21,000 --> 00:12:22,080
Yes, we do.

211
00:12:22,160 --> 00:12:23,120
Tell us about it.

212
00:12:23,200 --> 00:12:25,920
We have three
strong acquisition channels.

213
00:12:48,880 --> 00:12:50,160
The numbers are very low.

214
00:12:51,960 --> 00:12:54,440
1200 subscribers mean

215
00:12:54,520 --> 00:12:56,680
just 40 subscribers daily.

216
00:12:57,880 --> 00:13:01,720
And your price plans
of Rs. 700 and Rs. 1,799

217
00:13:01,920 --> 00:13:03,200
are quite steep.

218
00:13:04,040 --> 00:13:06,800
Expectant mothers and new parents

219
00:13:06,880 --> 00:13:08,880
are extremely passionate...

220
00:13:08,960 --> 00:13:12,280
- No...
- You won't get to tier 2 and 3.

221
00:13:13,000 --> 00:13:16,440
- Paying Rs. 1800 for content
per month... - Loss.

222
00:13:16,520 --> 00:13:19,920
- In tier 2 and 3...
- Forget tier 2 and 3.

223
00:13:20,000 --> 00:13:23,600
You won't even make tier 1!
You don't have a business model.

224
00:13:25,160 --> 00:13:28,400
The content you're selling
is available for free on YouTube.

225
00:13:30,000 --> 00:13:31,360
Okay? One.

226
00:13:31,600 --> 00:13:33,480
Two, there are many apps.

227
00:13:33,480 --> 00:13:35,160
Healofy, which I'm an investor in,

228
00:13:35,160 --> 00:13:40,320
is India's largest community
of expectant mothers, right?

229
00:13:40,400 --> 00:13:42,200
Subscriptions didn't work
for them either.

230
00:13:42,280 --> 00:13:44,800
They pivoted into commerce
and are doing well now.

231
00:13:44,880 --> 00:13:47,360
[intense music playing]

232
00:13:47,440 --> 00:13:49,760
The problem is in rural areas.

233
00:13:49,920 --> 00:13:51,400
You have no reach there.

234
00:13:52,680 --> 00:13:54,680
And over there,
you have outpriced the market.

235
00:13:56,760 --> 00:13:57,880
You're not in the market.

236
00:13:58,000 --> 00:13:59,760
[intense music playing]

237
00:14:00,280 --> 00:14:02,600
Every target group should be offered

238
00:14:02,880 --> 00:14:04,880
different things, Anupam.

239
00:14:04,960 --> 00:14:08,400
25 to 30% content on our app
is free of charge.

240
00:14:08,480 --> 00:14:10,800
We can monetise it differently

241
00:14:10,880 --> 00:14:12,360
with advertisements and products.

242
00:14:13,560 --> 00:14:16,280
Anupam, I would definitely
like to add one more thing.

243
00:14:16,280 --> 00:14:19,520
Expectant mothers are
in dire need of this.

244
00:14:19,640 --> 00:14:22,160
- Yes. - It's because they need
a support system.

245
00:14:22,240 --> 00:14:23,440
- I agree.
- Even in tier 1.

246
00:14:23,440 --> 00:14:24,640
I totally agree.

247
00:14:24,640 --> 00:14:26,120
Stick to your vision.

248
00:14:26,200 --> 00:14:28,560
You said you wanted
to solve India's problem.

249
00:14:28,640 --> 00:14:30,040
[intense music playing]

250
00:14:30,240 --> 00:14:33,080
You'll need to reach the vernacular
target group and go in-depth,

251
00:14:33,160 --> 00:14:34,120
explain things to them.

252
00:14:34,120 --> 00:14:36,200
Will they be able to read
the content in Hindi?

253
00:14:36,280 --> 00:14:37,240
Or the content...

254
00:14:37,320 --> 00:14:40,400
- Videos. - The video content will
need to be in the local language.

255
00:14:40,640 --> 00:14:41,760
That has scope,

256
00:14:41,760 --> 00:14:45,200
provided you forgo subscription
revenue in the short term

257
00:14:45,200 --> 00:14:47,280
and invest, in my opinion.

258
00:14:48,960 --> 00:14:51,280
Tell me your equity split.

259
00:14:51,360 --> 00:14:53,600
We are four co-founders actually.

260
00:14:53,720 --> 00:14:57,320
The fourth co-founder dropped out
due to health reasons.

261
00:14:57,720 --> 00:15:00,960
- The equity split between us
is equal. - Equal.

262
00:15:14,600 --> 00:15:17,080
It was the same valuation
that I mentioned.

263
00:15:17,160 --> 00:15:18,360
- Rs. 70 crores.
- When was this?

264
00:15:18,440 --> 00:15:20,440
Um, it was 1.5 months ago.

265
00:15:30,240 --> 00:15:32,000
over 22 months,

266
00:15:37,960 --> 00:15:40,080
You got Rs. 70 crores.

267
00:15:40,280 --> 00:15:43,720
I do not want to disrespect
the previous investors.

268
00:15:44,880 --> 00:15:48,000
And because this is
a very high valuation for me,

269
00:15:48,240 --> 00:15:49,200
I am out.

270
00:15:50,440 --> 00:15:52,160
But, honestly,

271
00:15:52,360 --> 00:15:54,720
it's a great cause
and we're always with you.

272
00:15:55,960 --> 00:15:59,280
So, there sure is a need
for your app.

273
00:16:00,720 --> 00:16:03,360
My advice would be
to somehow push this

274
00:16:03,440 --> 00:16:04,800
and increase its usability.

275
00:16:04,800 --> 00:16:07,320
Once the word of mouth increases,

276
00:16:07,440 --> 00:16:09,240
then a lot of people will use it.

277
00:16:09,320 --> 00:16:10,480
I am out for now.

278
00:16:10,720 --> 00:16:12,720
But see you soon.

279
00:16:20,760 --> 00:16:23,720
That consumer will be with you
for maximum of 3 years.

280
00:16:23,840 --> 00:16:26,680
9 months of pregnancy
and then 2 years maybe.

281
00:16:27,680 --> 00:16:31,000
If you try to sell them

282
00:16:31,080 --> 00:16:34,040
the content at Rs. 700,

283
00:16:34,960 --> 00:16:36,800
content or guidance plan,

284
00:16:36,880 --> 00:16:38,440
it becomes even smaller.

285
00:16:38,520 --> 00:16:42,200
When you try
to make something niche

286
00:16:42,400 --> 00:16:44,320
at premium pricing,

287
00:16:44,400 --> 00:16:45,880
there is a very small segment

288
00:16:45,960 --> 00:16:49,080
in India that will
actually go for it.

289
00:16:50,040 --> 00:16:51,920
Unless you're okay
with making losses

290
00:16:51,920 --> 00:16:53,680
and offering really
cheap subscriptions.

291
00:16:53,800 --> 00:16:56,480
You don't want to do that because
then, you won't be profitable.

292
00:16:57,920 --> 00:17:02,040
Right now, I believe
the deal here is very deep funding.

293
00:17:02,680 --> 00:17:06,160
I won't be able to help you much.

294
00:17:06,240 --> 00:17:08,000
So, I am out.

295
00:17:09,160 --> 00:17:10,760
Three Sharks are out.

296
00:17:10,840 --> 00:17:12,400
Peyush, did you make up your mind?

297
00:17:12,480 --> 00:17:13,840
- You decide, I'm contemplating.
- Yes.

298
00:17:13,840 --> 00:17:15,000
I will tell you my decision.

299
00:17:16,200 --> 00:17:18,120
It's a noble cause,

300
00:17:18,320 --> 00:17:20,920
helping the people of rural India.

301
00:17:21,000 --> 00:17:25,120
- That's where pregnant women
face challenges. - Right.

302
00:17:25,200 --> 00:17:28,200
The problem in metros is negligible
as far as my understanding goes.

303
00:17:28,200 --> 00:17:31,680
My two sisters and my wife
are in touch with a lot of people.

304
00:17:31,680 --> 00:17:32,760
They have access to apps.

305
00:17:32,840 --> 00:17:34,200
So, there isn't a problem here.

306
00:17:34,200 --> 00:17:37,080
So, I don't quite understand
what you're out to solve.

307
00:17:37,280 --> 00:17:38,960
[intense music playing]

308
00:17:39,720 --> 00:17:42,320
You raised funds at a valuation
of Rs. 70 crores.

309
00:17:42,400 --> 00:17:44,040
That's a great thing you did.

310
00:17:44,160 --> 00:17:45,560
You have funds right now.

311
00:17:45,640 --> 00:17:47,600
Use them, please.

312
00:17:48,760 --> 00:17:50,800
And find product-market fit

313
00:17:50,880 --> 00:17:54,080
so that you build
a revenue model, okay?

314
00:17:54,080 --> 00:17:56,520
Then you can scale
and raise funds further.

315
00:17:56,640 --> 00:17:58,560
So, I am out today.

316
00:18:00,440 --> 00:18:02,560
But hopefully, Peyush will invest.

317
00:18:02,640 --> 00:18:05,200
Dr. Malhotra, the challenge is...

318
00:18:05,560 --> 00:18:06,960
The vision is great.

319
00:18:07,880 --> 00:18:10,680
It's one thing
to focus on the problem

320
00:18:10,760 --> 00:18:12,000
and lose yourself to the cause.

321
00:18:12,000 --> 00:18:13,440
And it's another thing
to build a business.

322
00:18:13,880 --> 00:18:16,360
This is headed in the direction
of business, and fast.

323
00:18:27,120 --> 00:18:29,880
If you lower the ticket size
to sell subscriptions,

324
00:18:29,880 --> 00:18:31,080
then revenue will decrease.

325
00:18:31,240 --> 00:18:33,360
[intense music playing]

326
00:18:33,360 --> 00:18:35,600
So, my concern is

327
00:18:35,680 --> 00:18:38,600
that me coming on board or
investing won't make a difference.

328
00:18:38,720 --> 00:18:40,640
Rs. 3 to 4 crores won't suffice.

329
00:18:42,560 --> 00:18:47,120
So, I can only tell you
not to take a lot of money from me.

330
00:18:47,120 --> 00:18:48,280
I'll give you Rs. 10 lakhs.

331
00:18:50,240 --> 00:18:51,040
Okay.

332
00:18:51,160 --> 00:18:52,640
Because you have funds.

333
00:18:53,600 --> 00:18:55,640
Rs. 50 to 60 lakhs won't help.

334
00:18:55,760 --> 00:18:57,560
I will give you the remaining
as debt.

335
00:18:58,720 --> 00:19:01,400
Rs. 60 lakhs debt will be
at 10% interest.

336
00:19:13,600 --> 00:19:15,960
'Advisory equity is one'

337
00:19:16,200 --> 00:19:19,160
'where in exchange for
someone's expertise'

338
00:19:19,240 --> 00:19:23,040
'or strategic values, you provide
them with shares of your company'

339
00:19:23,320 --> 00:19:24,960
'without taking
too much investment.'

340
00:19:25,040 --> 00:19:27,040
'It is generally given for free.'

341
00:19:27,280 --> 00:19:29,320
[tense music playing]

342
00:19:29,800 --> 00:19:30,920
We'd like to discuss this.

343
00:19:30,920 --> 00:19:32,880
Yes, please do.
Come back quickly.

344
00:19:34,840 --> 00:19:36,840
She will say yes to you,
you know why?

345
00:19:37,160 --> 00:19:39,760
It's because you provide
business acumen and technology.

346
00:19:39,840 --> 00:19:41,040
- I have a very strong feeling...
- That...

347
00:19:41,040 --> 00:19:43,400
- Yes, they'll say yes. Obviously,
they'll say yes. - They'll say yes.

348
00:19:43,560 --> 00:19:45,960
[intense music playing]

349
00:19:50,080 --> 00:19:52,240
Welcome back. What have you decided?

350
00:19:53,840 --> 00:19:55,520
Peyush, thanks for the offer.

351
00:19:57,640 --> 00:19:59,520
We have a deal.

352
00:20:16,240 --> 00:20:18,200
Congrats, you got a great Shark.

353
00:20:18,280 --> 00:20:19,280
- Thank you.
- Thank you so much.

354
00:20:19,400 --> 00:20:20,400
- Thank you.
- Thank you so much.

355
00:20:20,400 --> 00:20:21,840
- See you.
- Thank you.

356
00:20:22,240 --> 00:20:24,320
[euphoric music playing]

357
00:20:29,640 --> 00:20:31,960
[bubbles rising]

358
00:20:35,400 --> 00:20:38,800
Get-A-Whey is
India's first healthy ice cream.

359
00:20:48,440 --> 00:20:50,720
You and I are business people.

360
00:20:50,800 --> 00:20:51,880
Let's do it!

361
00:21:01,080 --> 00:21:03,400
The day our episode aired,

362
00:21:03,480 --> 00:21:05,760
all the cities
we supplied to back then,

363
00:21:05,840 --> 00:21:08,720
saw their stocks running out.

364
00:21:31,560 --> 00:21:32,800
We feel lucky

365
00:21:32,800 --> 00:21:35,000
to have Sharks on board
who were from different backgrounds.

366
00:21:35,080 --> 00:21:38,320
One of the ideas was
to partner up with restaurants

367
00:21:38,400 --> 00:21:40,760
and have our ice creams
on their menu.

368
00:21:42,320 --> 00:21:43,920
In that connection, Aman helped us

369
00:21:44,000 --> 00:21:47,400
by connecting us to around 6
to 7 restaurant groups.

370
00:21:47,520 --> 00:21:49,480
Vineeta helped us learn

371
00:21:49,560 --> 00:21:52,920
organisation structure
and management aspects.

372
00:21:54,120 --> 00:21:56,280
[buoyant music playing]

373
00:21:56,600 --> 00:21:59,320
'They're a very creative
and entrepreneurial team.'

374
00:22:00,200 --> 00:22:01,880
Even with their name,

375
00:22:02,000 --> 00:22:04,800
which was Get-A-Whey,
it was a confusing name.

376
00:22:04,880 --> 00:22:06,480
They agreed to
a more easy-to-remember

377
00:22:06,560 --> 00:22:09,280
and non-protein-focused name.

378
00:22:09,360 --> 00:22:11,680
They even changed that name.

379
00:22:17,400 --> 00:22:20,280
Hence, we decided
to build something together.

380
00:22:22,880 --> 00:22:24,320
She loved our product to the extent

381
00:22:24,440 --> 00:22:27,640
that she said she wanted
to invest in our company.

382
00:22:27,720 --> 00:22:30,640
She recently invested
a small amount.

383
00:22:32,640 --> 00:22:34,080
With this partnership

384
00:22:34,160 --> 00:22:37,560
and Shark Tank's help,
we have established that 1 to 10.

385
00:22:37,640 --> 00:22:41,240
Our target is to make a revenue
of Rs. 300 crores.

386
00:22:41,360 --> 00:22:44,240
We're headed in that direction now.

387
00:22:44,240 --> 00:22:47,080
We've only just touched
the tip of the iceberg I feel.

388
00:22:47,160 --> 00:22:49,240
A lot of work in our journey
is still pending.

389
00:22:49,360 --> 00:22:51,960
[uplifting music playing]

390
00:22:55,680 --> 00:22:58,440
[theme music playing]

391
00:23:06,800 --> 00:23:10,080
[theme music fades]

392
00:23:11,400 --> 00:23:14,360
Sharks, what's our new-age junk?

393
00:23:14,360 --> 00:23:15,600
Unhealthy snacks.

394
00:23:15,680 --> 00:23:18,880
We think of our stomachs as dustbins
and keep stuffing them in!

395
00:23:19,920 --> 00:23:22,680
Whether it be binge-watching
Shark Tank episodes

396
00:23:22,760 --> 00:23:25,200
or watching T20 matches.

397
00:23:25,360 --> 00:23:29,160
The habit of mindless eating
and binging has become so common

398
00:23:29,240 --> 00:23:31,720
that it has birthed
a Rs. 50,000-crore industry.

399
00:23:32,280 --> 00:23:34,240
To make this habit nutritious

400
00:23:34,320 --> 00:23:37,200
and guilt-free, we present
The Healthy Binge.

401
00:23:45,160 --> 00:23:47,640
and we're the founders
of The Healthy Binge.

402
00:23:48,520 --> 00:23:51,280
The Healthy Binge is
a ready-to-eat snack

403
00:23:51,360 --> 00:23:55,280
that is made from millets
like jowar, ragi and quinoa.

404
00:23:55,280 --> 00:23:57,440
[pleasant music playing]

405
00:23:57,520 --> 00:23:59,440
On the weighing scale,
to the left is The Healthy Binge,

406
00:23:59,440 --> 00:24:01,400
and to the right
is a packet of fried chips.

407
00:24:01,480 --> 00:24:03,960
- It looks perfectly balanced,
right? - Hmm.

408
00:24:04,040 --> 00:24:06,600
- But looks can be deceiving.
- [chuckles]

409
00:24:06,680 --> 00:24:08,160
The Healthy Binge contains

410
00:24:08,160 --> 00:24:10,520
dietary fibre
equivalent to two apples,

411
00:24:12,920 --> 00:24:15,680
iron equivalent to
a bunch of spinach.

412
00:24:15,760 --> 00:24:16,680
No way.

413
00:24:17,360 --> 00:24:18,720
[chuckles]

414
00:24:18,840 --> 00:24:21,720
- Protein equivalent to one egg.
- Wow!

415
00:24:22,040 --> 00:24:25,480
And calcium equivalent
to half a glass of milk.

416
00:24:25,800 --> 00:24:28,680
It contains comparatively
less fat by 50%,

417
00:24:28,760 --> 00:24:30,880
but is 100% tastier.

418
00:24:31,640 --> 00:24:32,440
Wow!

419
00:24:32,520 --> 00:24:33,520
What about calories?

420
00:25:14,800 --> 00:25:17,120
we want them to rely on
The Healthy Binge.

421
00:25:27,280 --> 00:25:28,120
- Thank you, sir.
- Thank you.

422
00:25:37,240 --> 00:25:40,440
I was born in Nagpur
and did my schooling there.

423
00:25:41,240 --> 00:25:43,040
I later shifted to Pune.

424
00:25:43,160 --> 00:25:45,400
I studied commerce at SP College.

425
00:25:46,080 --> 00:25:50,200
I went to Australia
for higher education.

426
00:25:50,520 --> 00:25:53,040
I did my masters in finance
from there

427
00:25:53,120 --> 00:25:54,480
as well as did CPA.

428
00:25:55,600 --> 00:25:58,200
I was working over there
in various industries.

429
00:25:58,280 --> 00:26:00,480
However, I had the urge
to come back.

430
00:26:00,560 --> 00:26:03,600
Every time my family and I
visited India,

431
00:26:03,680 --> 00:26:06,440
we always used to think
why we were going back.

432
00:26:06,840 --> 00:26:08,120
Our entire family is based here.

433
00:26:08,200 --> 00:26:11,960
So, five years ago,
we made the decision to come back.

434
00:26:13,160 --> 00:26:14,800
I was certain of one thing.

435
00:26:14,880 --> 00:26:17,520
I didn't want to return
and take up a job in finance.

436
00:26:18,880 --> 00:26:21,000
I wanted to do something of my own.

437
00:26:22,000 --> 00:26:23,680
I wanted to do something
in the food industry.

438
00:26:23,760 --> 00:26:25,000
Here's the back story.

439
00:26:25,000 --> 00:26:27,920
When I went to Australia
for the first time,

440
00:26:28,000 --> 00:26:30,440
I didn't even know
how to cut vegetables.

441
00:26:31,040 --> 00:26:32,840
But I learned cooking there.

442
00:26:32,960 --> 00:26:36,200
The interesting thing was
that my children...

443
00:26:36,280 --> 00:26:38,480
They are very finicky eaters,
both of them.

444
00:26:38,600 --> 00:26:41,120
Two boys... Terrible eaters!

445
00:26:41,680 --> 00:26:44,720
I always had the urge to cook
something interesting for them.

446
00:26:44,800 --> 00:26:47,360
So, I used to experiment
with recipes for them to eat.

447
00:26:47,680 --> 00:26:49,360
- So...
- You're a hands-on father.

448
00:26:49,480 --> 00:26:51,200
- Yes, absolutely.
- Alright.

449
00:26:52,480 --> 00:26:54,080
When I returned,

450
00:26:54,400 --> 00:26:57,000
I was lucky to work
with my father-in-law.

451
00:26:58,600 --> 00:27:00,320
He's a renowned agriculturist.

452
00:27:01,280 --> 00:27:04,000
I connected with farmers
a lot then.

453
00:27:05,240 --> 00:27:08,040
That's where I gained knowledge
about millets.

454
00:27:08,960 --> 00:27:11,960
They contain
so many natural nutrients.

455
00:27:12,040 --> 00:27:15,040
So, I thought why not do something
in millets.

456
00:27:15,160 --> 00:27:18,280
Make it into a modern snack
so that everyone could relish it.

457
00:27:18,360 --> 00:27:21,000
[pleasant music playing]

458
00:27:21,080 --> 00:27:22,920
I grew up in Nagpur with Pranav.

459
00:27:23,000 --> 00:27:25,360
Then I moved to Pune
for higher studies.

460
00:27:37,280 --> 00:27:40,640
We were planning on doing something
for consumer-facing brands.

461
00:27:40,720 --> 00:27:42,760
Since Pranav was already
in the field

462
00:27:42,840 --> 00:27:44,720
and we had millets, rice and others
at our disposal,

463
00:27:44,800 --> 00:27:47,040
we started this venture together.

464
00:27:47,600 --> 00:27:50,480
Orange and purple
is an amazing combination.

465
00:27:51,520 --> 00:27:54,400
We did the complete
designing together.

466
00:27:54,480 --> 00:27:55,480
- The design is lovely.
- Wow!

467
00:27:55,560 --> 00:27:57,680
- Thank you. - I thought
you approached an agency.

468
00:27:57,760 --> 00:28:00,560
- Wow! - But very clean, clear
and good design.

469
00:28:02,440 --> 00:28:04,520
[uplifting music playing]

470
00:28:18,640 --> 00:28:20,200
This tastes like Cheetos.

471
00:28:20,280 --> 00:28:22,240
It contains cheese seasoning.

472
00:28:22,360 --> 00:28:24,560
- In this masala,
they usually add MSG. - [coughs]

473
00:28:25,760 --> 00:28:28,760
- Guys, I have a question.
- Sure.

474
00:28:29,080 --> 00:28:30,960
And please be honest.

475
00:28:31,320 --> 00:28:33,160
Do you add even a little MSG?

476
00:28:39,320 --> 00:28:40,600
- Do you add that?
- Ajinomoto.

477
00:28:40,680 --> 00:28:42,160
- Not at all.
- Alright.

478
00:28:43,400 --> 00:28:46,040
- Very yummy. It's superb.
- Thank you so much.

479
00:28:46,120 --> 00:28:47,520
I cannot believe this is healthy.

480
00:28:47,600 --> 00:28:50,240
- And it's quite affordable
for Rs. 40. - Yes.

481
00:28:50,320 --> 00:28:52,880
So, the idea was...

482
00:28:53,000 --> 00:28:55,600
Fried chips sell
obviously because they're cheap

483
00:28:55,600 --> 00:28:57,040
and are readily available.

484
00:28:57,120 --> 00:29:00,000
We wanted to make it available.
That is a big task.

485
00:29:00,080 --> 00:29:03,760
But at the same time,
we wanted the pricing to be such

486
00:29:03,960 --> 00:29:07,280
that someone who wanted to upgrade
to a healthier option

487
00:29:07,400 --> 00:29:08,440
could go for this.

488
00:29:09,400 --> 00:29:11,240
What are your current sales?

489
00:29:11,360 --> 00:29:14,280
Our sales have been Rs. 56 lakhs
since our launch.

490
00:29:14,280 --> 00:29:15,240
What!

491
00:29:25,360 --> 00:29:27,680
In that case, always start
with the last month.

492
00:29:27,760 --> 00:29:28,720
You look better.

493
00:29:28,720 --> 00:29:30,160
Yes, okay. Sorry.

494
00:29:30,240 --> 00:29:32,720
What is the month-on-month growth
for the last quarter?

495
00:29:49,120 --> 00:29:50,600
What is your margin?

496
00:30:19,640 --> 00:30:20,640
And then?

497
00:30:20,720 --> 00:30:23,000
Our main burn is in salaries.

498
00:30:23,880 --> 00:30:26,240
After 55% comes your marketing too.

499
00:30:26,320 --> 00:30:27,880
When it comes to marketing,

500
00:30:27,960 --> 00:30:30,960
our total expense is Rs. 1 lakh.

501
00:30:38,640 --> 00:30:39,960
- That's Rs. 2 for marketing.
- Yes.

502
00:30:40,080 --> 00:30:42,000
Who do you pay salaries to?

503
00:30:42,080 --> 00:30:45,920
We are not drawing salaries
but we're booking Rs. 1 lakh each.

504
00:30:46,040 --> 00:30:48,280
[intense music playing]

505
00:30:48,360 --> 00:30:49,920
Along with that,

506
00:30:50,000 --> 00:30:52,560
we have a food technologist
and salespersons.

507
00:30:52,640 --> 00:30:54,680
As also the production staff.

508
00:30:56,120 --> 00:30:58,760
Is the food technologist
making more products?

509
00:30:58,840 --> 00:31:01,040
Actually, our manufacturing set-up

510
00:31:01,200 --> 00:31:05,320
is an ISO 22000
and USFDA-certified facility.

511
00:31:06,800 --> 00:31:09,480
We need food scientists
to check the overall quality.

512
00:31:09,560 --> 00:31:11,720
- You own the factory.
- Yes, we do.

513
00:31:12,640 --> 00:31:15,360
It's 15,000 square feet and
located on the outskirts of Pune.

514
00:31:16,640 --> 00:31:18,000
How much money did you invest?

515
00:31:18,080 --> 00:31:22,000
We have invested Rs. 1 crore
in total.

516
00:31:22,320 --> 00:31:24,560
We grind the millets

517
00:31:24,640 --> 00:31:27,080
and make flour out of them.

518
00:31:27,200 --> 00:31:28,840
We mix it in this

519
00:31:28,840 --> 00:31:30,520
and then we take it out
from the machine.

520
00:31:30,600 --> 00:31:34,240
They come out in this shape.
They're literally white in colour.

521
00:31:34,320 --> 00:31:36,720
We bake them
to suck out the moisture,

522
00:31:36,720 --> 00:31:38,080
and then season them.

523
00:31:38,200 --> 00:31:40,040
Then comes batch coding.

524
00:31:40,160 --> 00:31:43,040
We complete the entire process
whilst maintaining strict hygiene.

525
00:31:43,640 --> 00:31:47,440
How could you invest Rs. 1 crore
in setting up a factory before sale?

526
00:31:47,640 --> 00:31:49,680
Weren't you reluctant

527
00:31:49,760 --> 00:31:52,480
or doubtful of what you'd do
if the business failed?

528
00:31:53,880 --> 00:31:56,200
We believe in our product.
We have to back ourselves.

529
00:31:56,280 --> 00:31:59,320
Don't you think that incumbents,

530
00:31:59,440 --> 00:32:01,200
- who sell regular chips...
- Yes?

531
00:32:01,280 --> 00:32:03,720
At some point,
this is not a big deal for them.

532
00:32:03,800 --> 00:32:07,040
- Someone is popping them
while some are baking. - Yes.

533
00:32:07,120 --> 00:32:08,080
They can do it too.

534
00:32:10,040 --> 00:32:11,160
It's not that easy.

535
00:32:12,200 --> 00:32:17,160
We spent almost a year doing R&D
and completed this.

536
00:32:17,760 --> 00:32:21,560
- Being proprietary recipes,
millets have a unique taste. - Hmm.

537
00:32:21,720 --> 00:32:25,960
The integration we did
with the product

538
00:32:26,080 --> 00:32:27,720
is unique.

539
00:32:28,680 --> 00:32:30,320
What is your factory's capacity?

540
00:32:37,880 --> 00:32:38,880
Who's your competitor?

541
00:32:38,960 --> 00:32:41,680
EAT Anytime, The Green Snack Co.

542
00:32:42,000 --> 00:32:45,000
and Evolve Snacks, which come
in the healthy snack category.

543
00:32:46,120 --> 00:32:48,080
So many healthy chips brands
have evolved

544
00:32:48,760 --> 00:32:51,440
in the last season
as well as this season.

545
00:32:51,560 --> 00:32:53,400
If you go to the market,
you'll see some more there.

546
00:32:53,520 --> 00:32:54,640
What is happening?

547
00:32:54,840 --> 00:32:56,840
There is a big market.

548
00:33:12,560 --> 00:33:14,480
That way, we are unique.

549
00:33:14,600 --> 00:33:17,360
We are in a position
to grow better as well.

550
00:33:18,680 --> 00:33:21,200
Who's the CEO?
Elder brother or younger?

551
00:33:21,320 --> 00:33:23,320
- Elder brother.
- And you hold the same equity?

552
00:33:34,280 --> 00:33:35,720
In April 2021.

553
00:33:52,040 --> 00:33:53,200
I have a question.

554
00:33:53,280 --> 00:33:55,000
When you both fight...

555
00:33:55,960 --> 00:33:57,840
Do you fight
or have disagreements?

556
00:33:57,840 --> 00:33:59,920
We do have disagreements at times...

557
00:34:00,120 --> 00:34:02,080
- On operational issues.
- Yes.

558
00:34:02,080 --> 00:34:04,920
How do you resolve it and don't you
think it would pose a problem later?

559
00:34:05,000 --> 00:34:07,640
- No, we talk it out. We're upfront.
- Yes.

560
00:34:07,760 --> 00:34:10,520
We do come across
operational problems.

561
00:34:10,680 --> 00:34:12,960
"I don't like this.
You're not doing it right."

562
00:34:13,160 --> 00:34:16,080
- He says, "We'll take it,
we'll work on it." - Yes.

563
00:34:16,160 --> 00:34:18,760
- "And I'll come back
with a better solution." - Positive..

564
00:34:18,840 --> 00:34:20,920
What if he doesn't meet the target?

565
00:34:21,640 --> 00:34:23,360
Suppose he doesn't perform.

566
00:34:23,440 --> 00:34:24,640
- He's not performing.
- No way.

567
00:34:24,640 --> 00:34:25,880
He's a very good salesman.

568
00:34:25,880 --> 00:34:27,720
I will tell you a story
about this as well.

569
00:34:27,920 --> 00:34:32,440
We were returning from an event
in Mumbai at 1 am.

570
00:34:33,280 --> 00:34:36,200
We had boxes of the product.

571
00:34:36,440 --> 00:34:40,600
He convinced Maganlal Chikki
to buy them.

572
00:34:40,600 --> 00:34:45,800
He sold snacks to Maganlal Chikki
at 1 am saying they will sell.

573
00:35:04,000 --> 00:35:06,400
- I think his D2C angle...
- Yes.

574
00:35:06,400 --> 00:35:08,640
His experience with Amazon
will be very helpful.

575
00:35:09,280 --> 00:35:11,360
I found you amazing entrepreneurs.

576
00:35:11,680 --> 00:35:12,720
Thank you so much, sir.

577
00:35:12,800 --> 00:35:14,480
I think it's early-stage
and there are losses.

578
00:35:14,600 --> 00:35:15,480
Yes.

579
00:35:15,800 --> 00:35:18,000
- It might need more investment.
- Yes.

580
00:35:18,640 --> 00:35:20,000
I'm willing to go all in.

581
00:35:20,200 --> 00:35:21,320
- Wow!
- Thank you so much.

582
00:35:21,400 --> 00:35:24,440
- If you want Rs. 1 crore, I'm
willing to give it for 10%. - Wow.

583
00:35:24,520 --> 00:35:25,840
- Wow!
- Good Lord!

584
00:35:26,000 --> 00:35:27,640
- Well done.
- Good job!

585
00:35:27,640 --> 00:35:29,000
Wow! Thank you, sir.

586
00:35:30,160 --> 00:35:31,400
May I ask a few questions

587
00:35:31,400 --> 00:35:32,680
- and then let you know?
- Okay, sure.

588
00:35:33,120 --> 00:35:35,680
Vineeta, you could
give your decision.

589
00:35:35,760 --> 00:35:38,680
Out of the few direct competitors
you mentioned,

590
00:35:38,760 --> 00:35:40,280
I'm an investor in one of them.

591
00:35:40,360 --> 00:35:43,000
- Okay. - There's a direct conflict.
Besides, you've got a great offer.

592
00:35:43,080 --> 00:35:46,840
It doesn't make sense
for me to partner with you.

593
00:35:47,760 --> 00:35:52,320
I wish you grow 100x from here.
Best of luck.

594
00:35:52,320 --> 00:35:53,640
- Thank you so much, Vineeta.
- Thank you so much.

595
00:35:54,400 --> 00:35:57,680
- I really feel proud when
a company from Pune comes. - Yes.

596
00:35:57,760 --> 00:35:59,440
- So, congratulations.
- Thank you.

597
00:35:59,520 --> 00:36:02,880
You received an offer from
a great Shark without negotiating.

598
00:36:02,960 --> 00:36:03,880
Yes, absolutely.

599
00:36:04,040 --> 00:36:07,400
I don't think I can help you
as much as Peyush.

600
00:36:07,600 --> 00:36:09,440
[intense music playing]

601
00:36:09,840 --> 00:36:12,040
For that reason, I am out,
but I wish you the best.

602
00:36:12,160 --> 00:36:12,960
- Thank you so much.
- Thank you.

603
00:36:13,080 --> 00:36:16,040
I liked how your product tastes.

604
00:36:16,560 --> 00:36:20,240
- But I also believe
that this category... - Yes?

605
00:36:20,440 --> 00:36:22,160
Is getting extremely crowded.

606
00:36:23,560 --> 00:36:27,680
You'll have to spend heavily
on marketing if you wish to make it.

607
00:36:29,280 --> 00:36:31,640
I am out for this reason.

608
00:36:33,000 --> 00:36:35,400
- I think Rs. 10 crores
is a rich valuation. - Yes.

609
00:36:35,400 --> 00:36:37,400
But you have an offer.
So, I think you should take it.

610
00:36:37,560 --> 00:36:38,520
- Thank you.
- Thank you so much.

611
00:36:39,360 --> 00:36:41,960
- You're such hustlers.
- Yes.

612
00:36:42,040 --> 00:36:43,960
- Have you tried Swiggy or Zepto?
- Yes!

613
00:36:44,040 --> 00:36:46,600
- We want to do it.
We've been pursuing them. - Okay.

614
00:36:46,680 --> 00:36:48,480
And what was the outcome?

615
00:36:48,560 --> 00:36:50,360
- They didn't give a fig, sir.
- Fig!

616
00:36:50,480 --> 00:36:53,000
"They didn't give a fig!"
Fantastic answer!

617
00:36:54,200 --> 00:36:57,520
I invested in Beyond Snack in
season 1 at sales of Rs. 20 lakhs.

618
00:36:57,520 --> 00:36:59,000
They make Rs. 2 crores a month now.

619
00:37:00,200 --> 00:37:02,600
Crazy! The small packet
that they introduced

620
00:37:02,720 --> 00:37:04,840
shot up sales exponentially!

621
00:37:06,520 --> 00:37:08,920
When there's offline penetration

622
00:37:08,920 --> 00:37:12,200
into small cities and small shops,

623
00:37:12,400 --> 00:37:13,880
then obviously the packaging
will also change.

624
00:37:13,880 --> 00:37:15,360
We could come up
with the ten-rupee pack.

625
00:37:15,440 --> 00:37:17,600
- Can you?
- Yes, definitely doable.

626
00:37:17,720 --> 00:37:19,680
Okay. Let me show you
what's written over here.

627
00:37:19,800 --> 00:37:22,800
'Always look for the extra
in the ordinary.'

628
00:37:23,560 --> 00:37:25,840
- That's a belief I have.
- Yes.

629
00:37:25,960 --> 00:37:27,880
You guys are
extraordinary entrepreneurs.

630
00:37:27,880 --> 00:37:29,040
- I'll tell you why.
- Okay, thank you.

631
00:37:29,120 --> 00:37:31,720
There are people who are hustlers,

632
00:37:31,720 --> 00:37:35,240
and then there are those
who hustle hard but stay humble.

633
00:37:35,320 --> 00:37:36,640
- You guys are also humble.
- Yes.

634
00:37:38,240 --> 00:37:39,680
- The way you talk...
- Yes.

635
00:37:39,760 --> 00:37:43,120
You exude humbleness and humility.

636
00:37:43,120 --> 00:37:44,040
Thank you.

637
00:37:45,160 --> 00:37:48,320
The offer that Peyush made...

638
00:37:48,400 --> 00:37:50,000
[intense music playing]

639
00:38:08,800 --> 00:38:11,280
so that our Sunday goes well
upon sharing this news.

640
00:38:11,360 --> 00:38:13,920
- Let's do it.
- You have the zeal.

641
00:38:14,040 --> 00:38:16,840
One more reason. We should get free
chips when we party on Saturday.

642
00:38:16,960 --> 00:38:18,840
[Sharks laugh]

643
00:38:19,360 --> 00:38:20,920
Until when do I offer banana chips?

644
00:38:21,000 --> 00:38:23,080
[Sharks laugh]

645
00:38:23,680 --> 00:38:24,800
Thank you so much.

646
00:38:25,720 --> 00:38:27,000
- Thank you, guys.
Thank you so much. - Thanks...

647
00:38:27,000 --> 00:38:28,280
- Bye, all the best.
- Thank you.

648
00:38:28,400 --> 00:38:29,840
- Thank you.
- Good.

649
00:38:31,600 --> 00:38:33,360
[euphoric music playing]

650
00:38:35,760 --> 00:38:37,360
[vocalising]
Oh, my!

651
00:38:37,440 --> 00:38:38,880
[vocalising]

652
00:38:39,840 --> 00:38:43,200
[vocalising]
[funky music]

653
00:38:43,280 --> 00:38:45,320
[vocalising]
[funky music]

654
00:38:47,400 --> 00:38:48,320
Wow!

655
00:38:49,000 --> 00:38:50,880
Hello!

656
00:38:50,960 --> 00:38:52,040
Wow!

657
00:38:56,560 --> 00:38:57,840
Woo-hoo!

658
00:39:09,960 --> 00:39:10,960
Woo-hoo!

659
00:39:11,320 --> 00:39:12,880
Wow! There are more!

660
00:39:20,880 --> 00:39:23,240
- Nice! Super!
- Wow!

661
00:39:23,320 --> 00:39:24,520
What an entry, sir!

662
00:39:24,640 --> 00:39:26,920
- Well done!
- Thank you, girls!

663
00:39:27,040 --> 00:39:28,640
- Thank you!
- Thank you, girls!

664
00:39:28,720 --> 00:39:30,960
[funky music]

665
00:39:33,120 --> 00:39:34,480
- Hi, Sharks!
- Hi!

666
00:39:34,560 --> 00:39:37,240
The most common thing
in what you just saw was denim.

667
00:39:37,880 --> 00:39:41,160
Denim is something that you can
wear anywhere and on every occasion.

668
00:39:41,680 --> 00:39:43,320
For date night or
as college outfits.

669
00:39:43,400 --> 00:39:45,960
We can wear denim
as traditional wear.

670
00:39:46,920 --> 00:39:50,280
But, Sharks, if you notice
the Indian Denim market today,

671
00:39:50,360 --> 00:39:53,960
it is full of international
fast fashion brands

672
00:39:54,040 --> 00:39:55,600
which are either expensive

673
00:39:55,680 --> 00:39:58,920
or not designed according
to Indian women's body type

674
00:39:59,000 --> 00:40:00,760
or unsuitable for our weather.

675
00:40:00,840 --> 00:40:02,880
[upbeat music]

676
00:40:02,960 --> 00:40:06,480
Sharks, on the other hand,
Indian Denim brands

677
00:40:06,560 --> 00:40:09,040
mainly cater to male customers

678
00:40:09,120 --> 00:40:12,520
and they aren't aspirational
for our Indian youth.

679
00:40:12,920 --> 00:40:15,080
Sharks, to solve this problem

680
00:40:15,160 --> 00:40:17,800
we are presenting
our brand FREAKINS to you.

681
00:40:17,920 --> 00:40:20,360
[motivational music]

682
00:40:28,200 --> 00:40:31,480
FREAKINS is a denim
fast fashion apparel brand

683
00:40:31,560 --> 00:40:34,360
that launches different styles
every week

684
00:40:34,440 --> 00:40:36,360
for Indian women's body types

685
00:40:37,040 --> 00:40:39,120
and it is Gen Z-focused.

686
00:41:05,040 --> 00:41:06,200
Our vision is quite clear.

687
00:41:06,280 --> 00:41:09,560
People should think of Freakins
when they think of denim.

688
00:41:09,640 --> 00:41:13,840
So today our ask is Rs. 70 lakhs
for 1% equity.

689
00:41:23,680 --> 00:41:26,520
Please introduce yourselves.

690
00:41:26,600 --> 00:41:28,640
I started Freakins
as soon as I graduated.

691
00:41:28,720 --> 00:41:30,360
It was out of insight.

692
00:41:30,760 --> 00:41:34,120
My friends used to buy denim
and got it trimmed or altered.

693
00:41:34,200 --> 00:41:36,960
They were influenced
by western OTT content

694
00:41:37,080 --> 00:41:39,600
but weren't getting products
in their height and size.

695
00:41:39,680 --> 00:41:40,760
And that's how it started.

696
00:41:40,840 --> 00:41:44,160
My background
and my family supported me.

697
00:41:44,240 --> 00:41:47,160
We are into manufacturing of textiles

698
00:41:47,280 --> 00:41:49,320
We do it for other companies.

699
00:41:49,400 --> 00:41:51,040
Then why not just for ourselves?

700
00:41:55,160 --> 00:41:58,840
My uncle Sachin and I started using

701
00:41:58,920 --> 00:42:02,480
the same fabric and raw stock
to make products for ourselves.

702
00:42:02,800 --> 00:42:04,400
It has been three years

703
00:42:04,520 --> 00:42:06,760
and Freakins was being considered
as an option

704
00:42:06,840 --> 00:42:10,120
to be acquired by one of the large
online marketplaces.

705
00:42:10,240 --> 00:42:11,560
I met Puneet there.

706
00:42:11,640 --> 00:42:12,760
Did Puneet work there?

707
00:42:12,880 --> 00:42:14,800
Yes, Shark.
I used to work for Nykaa.

708
00:42:14,920 --> 00:42:17,200
I worked as
the chief strategy officer there.

709
00:42:17,560 --> 00:42:19,440
I got Freakins' deal
in the very first week.

710
00:42:19,560 --> 00:42:22,120
Shaan and I clicked instantly.

711
00:42:22,200 --> 00:42:24,320
If we wanted to make
a fast fashion brand in India,

712
00:42:24,440 --> 00:42:27,080
we needed full-stack ownership.

713
00:42:27,840 --> 00:42:31,120
I called up Shaan and
proposed a collaboration

714
00:42:31,200 --> 00:42:32,200
and make a mark.

715
00:42:32,280 --> 00:42:33,320
And that's how we came together.

716
00:42:33,400 --> 00:42:37,120
How do you feel about the fact
that you went to Nykaa to collect

717
00:42:37,240 --> 00:42:38,280
a cheque and you met Puneet?

718
00:42:38,400 --> 00:42:40,880
Um, we acquired him, right?

719
00:42:40,960 --> 00:42:42,600
Wonderful!
[laughing]

720
00:42:42,680 --> 00:42:44,160
Well done!

721
00:42:45,920 --> 00:42:48,680
- Does your uncle have
a share in this company? - Yes!

722
00:42:54,480 --> 00:42:55,800
- Yours is 54%?
- Yes!

723
00:42:55,920 --> 00:42:58,440
- What an amazing feat!
- Wow!

724
00:42:59,320 --> 00:43:01,760
What an acquisition!
He acquired the company.

725
00:43:01,840 --> 00:43:03,360
[laughing]

726
00:43:18,200 --> 00:43:19,480
I'll answer that.

727
00:43:19,560 --> 00:43:22,280
We had a vision to make it
a big business when we started out.

728
00:43:22,520 --> 00:43:24,760
We had the supply chain,
the marketing department

729
00:43:24,840 --> 00:43:26,280
and the Gen Z consumer brand too.

730
00:43:26,360 --> 00:43:28,600
We lacked big time
on biz ops

731
00:43:28,720 --> 00:43:31,480
because of which we incurred losses
in the last three years.

732
00:43:31,600 --> 00:43:32,400
You lack what?

733
00:43:32,560 --> 00:43:33,640
Business operations.

734
00:43:33,720 --> 00:43:35,680
[tense music]

735
00:43:41,680 --> 00:43:43,200
Sachin owned the other 60%.

736
00:43:44,400 --> 00:43:46,560
When I came, I took 60% equity.

737
00:43:46,640 --> 00:43:49,480
As of now, we have
commitments of Rs. 4.5 crores.

738
00:43:50,880 --> 00:43:53,160
- And we have also signed...
- At what valuation?

739
00:43:53,240 --> 00:43:55,200
We signed it on a 20%
convertible note.

740
00:43:55,280 --> 00:43:56,200
What's the cap?

741
00:43:56,280 --> 00:43:58,640
We are in discussion
to lock the cap at Rs. 30 crores

742
00:43:58,720 --> 00:44:00,120
or Rs. 60 crores

743
00:44:00,200 --> 00:44:03,480
but there's flexibility as friends
and family members are involved.

744
00:44:03,600 --> 00:44:05,320
They give money
because of our reputation.

745
00:44:05,400 --> 00:44:07,680
We are going out to raise money

746
00:44:07,760 --> 00:44:09,120
with Dexter this month.

747
00:44:09,200 --> 00:44:11,320
During our discussions,

748
00:44:11,400 --> 00:44:14,240
we agreed upon
a valuation of around Rs. 70 crores.

749
00:44:14,320 --> 00:44:16,800
- That's the reason,
we gave this valuation. - Okay.

750
00:44:17,320 --> 00:44:18,880
What are your designations?

751
00:44:18,960 --> 00:44:21,080
I'm handling the marketing
department, so I'm the CMO.

752
00:44:21,480 --> 00:44:22,640
- You're the CEO.
- Yes!

753
00:44:22,720 --> 00:44:25,200
- We made something
for each one of you. - Wow!

754
00:44:25,280 --> 00:44:27,680
- Can we give them?
- Please bring the bribes soon.

755
00:44:27,760 --> 00:44:28,960
[chuckling]

756
00:44:31,920 --> 00:44:33,760
[joyful music]

757
00:44:36,520 --> 00:44:38,240
Thank you so much!

758
00:44:38,720 --> 00:44:40,360
[joyful music]

759
00:44:42,360 --> 00:44:43,360
It's good, my friend.

760
00:44:43,480 --> 00:44:45,360
Mine is printed.

761
00:44:45,440 --> 00:44:48,080
Oh! It's Lenskart's pair of glasses.

762
00:44:50,160 --> 00:44:52,360
- Not bad.
- Please tell us your sales figures.

763
00:44:52,440 --> 00:44:54,000
I'll share my net sales with you.

764
00:45:36,320 --> 00:45:38,280
Yes. The family was funding it
through stock

765
00:45:38,360 --> 00:45:39,880
because we were
already the manufacturers.

766
00:45:39,960 --> 00:45:42,920
- So inventory capital
was being utilised. - Alright.

767
00:45:43,000 --> 00:45:43,800
What about this year?

768
00:45:51,000 --> 00:45:52,600
That is my fault.

769
00:45:52,680 --> 00:45:54,800
We didn't know
our gross margins for two years.

770
00:45:54,880 --> 00:45:56,440
We were selling it very cheap.

771
00:45:57,320 --> 00:46:01,120
We didn't have knowledge
of inventory turns.

772
00:46:01,240 --> 00:46:03,640
So we were just pushing it out.
We were hoarding inventory.

773
00:46:03,720 --> 00:46:05,480
We were doing sales
but we had no clue about the profit

774
00:46:05,560 --> 00:46:06,840
and loss.

775
00:46:06,920 --> 00:46:09,480
Everything got structured in April

776
00:46:09,560 --> 00:46:13,320
and our gross margin
increased from 38% to 63%.

777
00:46:14,320 --> 00:46:16,600
Guys, what a freaking mess!

778
00:46:17,040 --> 00:46:19,040
[tense music]

779
00:46:19,120 --> 00:46:21,800
You lost Rs. 60 lakhs last month.

780
00:46:21,880 --> 00:46:22,800
Who bore it?

781
00:46:22,880 --> 00:46:25,640
As of now,
Rs. 60 lakhs are paid by Sachin

782
00:46:25,720 --> 00:46:28,120
as vendor payments
which we owe to him.

783
00:46:29,880 --> 00:46:31,160
You are a part of his business.

784
00:46:31,240 --> 00:46:33,440
- You own 54% of the company.
- That's right.

785
00:46:33,520 --> 00:46:34,800
But still,
the company is under a loss

786
00:46:34,880 --> 00:46:36,240
and his family is bearing the loss.

787
00:46:37,680 --> 00:46:40,920
- If you get Rs. 70 lakhs today...
- Yes.

788
00:46:41,040 --> 00:46:43,680
- Will you do the vendor payment
and retire the debt? - Yes!

789
00:46:43,760 --> 00:46:45,400
- As of now...
- I'm out!

790
00:46:45,480 --> 00:46:47,280
[racy music]

791
00:46:48,880 --> 00:46:49,920
It's a mess.

792
00:46:51,160 --> 00:46:54,880
I'm not sitting here to invest
in a company for its past.

793
00:46:54,960 --> 00:46:57,840
- No, Anupam. - I'll invest
money towards its future.

794
00:46:57,920 --> 00:46:59,400
[sweeping music]

795
00:46:59,480 --> 00:47:01,840
Either you said a wrong thing
or I heard you wrong. What is it?

796
00:47:01,920 --> 00:47:04,440
Exactly, Anupam.
Let me clarify this thing.

797
00:47:05,280 --> 00:47:07,000
As part of our current losses,

798
00:47:07,080 --> 00:47:11,200
we have to pay Rs. 20 lakhs
per month for the COGS.

799
00:47:11,280 --> 00:47:13,520
We haven't done
those payments till now.

800
00:47:14,640 --> 00:47:16,960
Our commitment of Rs. 4.5 crores

801
00:47:17,040 --> 00:47:18,280
and our sales for this month

802
00:47:18,360 --> 00:47:20,480
will be used to retire

803
00:47:20,560 --> 00:47:23,800
a total working capital debt
of Rs. 1.5 crores.

804
00:47:24,920 --> 00:47:26,080
We'll follow payment terms

805
00:47:26,160 --> 00:47:29,280
of 120 days
with our vendors in future.

806
00:47:30,720 --> 00:47:32,760
Are the people giving you
a fund of Rs. 4.5 crores

807
00:47:32,840 --> 00:47:35,920
ready to let you retire a debt
of Rs. 1.5 crores?

808
00:47:36,000 --> 00:47:39,200
- Yes. We'll retire it...
- What's wrong with retiring a debt?

809
00:47:39,280 --> 00:47:40,640
You don't fund a company...

810
00:47:40,720 --> 00:47:42,600
You fund a company for growth
and not to retire debt.

811
00:47:43,720 --> 00:47:46,160
Anupam, basically,
during these six months,

812
00:47:46,240 --> 00:47:47,600
when we decided to work together,

813
00:47:47,720 --> 00:47:50,600
I informed Sachin
about our commitments.

814
00:47:50,680 --> 00:47:53,480
"We'd close a deal
and use that money

815
00:47:53,560 --> 00:47:55,400
but the business
should keep growing.

816
00:47:55,480 --> 00:47:57,160
So please continue
supplying the stock."

817
00:47:57,240 --> 00:47:59,520
We know that our business
is not yet profitable

818
00:47:59,640 --> 00:48:01,360
but we are reducing our losses.

819
00:48:01,440 --> 00:48:04,440
And we have also paid Rs. 1 crore
to Sachin as a secondary deal.

820
00:48:09,280 --> 00:48:11,560
The company suffered a loss so they
decided to close down the company.

821
00:48:11,680 --> 00:48:13,480
Instead of closing down the company,
Puneet joined them

822
00:48:13,560 --> 00:48:15,360
and he took the responsibility
of running the company.

823
00:48:15,440 --> 00:48:18,520
And he'd free them of their debts.
Am I right?

824
00:48:19,600 --> 00:48:21,040
You may take Rs. 1 crore.

825
00:48:21,120 --> 00:48:22,440
Also, you received Rs. 1 crore.

826
00:48:22,560 --> 00:48:24,480
I gave Rs. 1 crore plus

827
00:48:24,560 --> 00:48:26,480
- the previous debt...
- Who gave Rs. 1 crore?

828
00:48:26,600 --> 00:48:28,560
The money raised from
friends and family

829
00:48:28,640 --> 00:48:30,200
was Rs. 4.5 crores.

830
00:48:30,280 --> 00:48:33,280
We paid Rs. 1 crore out of it
as secondary sales.

831
00:48:33,360 --> 00:48:35,640
Rs. 1.5 crores were paid
to retire all the debt

832
00:48:35,760 --> 00:48:38,360
and the rest of the money
will be utilised in the business

833
00:48:38,440 --> 00:48:40,120
plus we will raise money too.

834
00:48:40,640 --> 00:48:43,080
By the end of this year,
we'll break even.

835
00:48:43,320 --> 00:48:44,760
I made my decision.

836
00:48:45,280 --> 00:48:47,520
Puneet, you have taken a good bet

837
00:48:47,600 --> 00:48:48,760
and it's worth your time.

838
00:48:48,840 --> 00:48:50,720
You could make it successful

839
00:48:50,840 --> 00:48:52,440
as businesses
experience turnarounds.

840
00:48:52,520 --> 00:48:54,720
For me, it's not investible

841
00:48:54,800 --> 00:48:56,240
because it's complicated.

842
00:48:57,560 --> 00:48:59,560
Maybe I want you to come here
after a year

843
00:48:59,640 --> 00:49:02,520
once you make the company debt-free
and earn sales of Rs. 30 crores.

844
00:49:02,640 --> 00:49:04,840
Then I would be open to investing

845
00:49:04,920 --> 00:49:06,080
but not today.

846
00:49:06,560 --> 00:49:08,160
Guys, I made my decision too.

847
00:49:40,240 --> 00:49:41,880
Currently, you said

848
00:49:41,960 --> 00:49:44,280
that you suffered losses
of Rs. 3.5 crores, Rs. 2.5 crores,

849
00:49:44,360 --> 00:49:47,200
Rs. 1.5 crores and
Rs. 60 lakhs recently in succession.

850
00:49:48,920 --> 00:49:52,320
I prefer investing
in cash-flow businesses

851
00:49:52,440 --> 00:49:53,560
but I wish you the best.

852
00:49:55,680 --> 00:49:58,720
As I said, by the end of this year,
we'll be profitable.

853
00:49:58,840 --> 00:50:01,160
In fact, the current September month

854
00:50:01,320 --> 00:50:02,760
has been our best month. We earned

855
00:50:09,920 --> 00:50:12,040
and 65% in the marketplaces.

856
00:50:12,120 --> 00:50:14,400
The new season has just begun.

857
00:50:14,480 --> 00:50:16,680
We don't give discounts
even during sale shopping.

858
00:50:16,800 --> 00:50:18,200
We don't give any kind of discounts.

859
00:50:18,840 --> 00:50:21,640
But still, we sell really well
in the sale too.

860
00:50:21,720 --> 00:50:24,280
Secondly, a month ago,

861
00:50:24,360 --> 00:50:25,440
Myntra gave us an MOU

862
00:50:25,520 --> 00:50:27,760
where they want us
to be exclusive on their platform.

863
00:50:27,840 --> 00:50:29,360
They have given us a commitment.

864
00:50:29,440 --> 00:50:33,120
We'll earn a revenue
of Rs. 40 crores in the first year

865
00:50:33,200 --> 00:50:35,480
and we'll earn Rs. 70 crores
in the second year.

866
00:50:35,560 --> 00:50:37,840
What were your total
marketing expenses in September?

867
00:50:37,920 --> 00:50:40,000
We spent Rs. 12 lakhs in total

868
00:50:40,080 --> 00:50:41,600
on performance marketing.

869
00:50:50,240 --> 00:50:51,960
and you haven't
invested in the brand.

870
00:50:52,040 --> 00:50:55,840
Your only focus is performance
and commodity trading right now.

871
00:50:56,920 --> 00:50:59,880
You said that you don't give
a discount. It's no big deal.

872
00:51:00,000 --> 00:51:02,640
Even the best brands
give a discount nowadays.

873
00:51:02,720 --> 00:51:04,560
If a deal is going on
and the Myntra sales are on,

874
00:51:04,640 --> 00:51:06,480
everybody likes to buy in the sale

875
00:51:06,560 --> 00:51:09,160
to get a little bit of discount.

876
00:51:10,120 --> 00:51:11,920
Maybe you guys can do well.
I'm out for now.

877
00:51:12,000 --> 00:51:14,080
[adventurous music]

878
00:51:25,000 --> 00:51:27,080
you may not give a discount.
If your product is good,

879
00:51:27,160 --> 00:51:28,920
you can't be forced
to give a discount.

880
00:51:30,440 --> 00:51:32,680
I feel if you want to build a brand,

881
00:51:32,760 --> 00:51:35,240
- pricing should be consistent.
- I'm sorry! I want to interrupt.

882
00:51:35,320 --> 00:51:38,640
We do optical discounting.

883
00:51:38,760 --> 00:51:40,920
- My friend...
- It's okay but he's out.

884
00:51:41,040 --> 00:51:42,440
He said no and he's out.

885
00:51:42,520 --> 00:51:43,800
No. I got it.

886
00:51:43,920 --> 00:51:44,920
Why are you agreeing with him?

887
00:51:45,000 --> 00:51:48,560
That's okay. She's not agreeing
but they do give a discount.

888
00:51:48,680 --> 00:51:50,360
[dramatic music]

889
00:51:51,240 --> 00:51:52,520
Optical illusion means

890
00:51:52,600 --> 00:51:54,680
you feel there's something present

891
00:51:54,760 --> 00:51:56,440
but it isn't really present.

892
00:51:56,520 --> 00:51:59,280
In the same way,
optical discount means

893
00:51:59,360 --> 00:52:02,600
a situation where a company
increases the price of the product

894
00:52:02,680 --> 00:52:04,440
and gives a discount
on the increased price.

895
00:52:04,520 --> 00:52:07,200
The consumer feels
they are getting a discount

896
00:52:07,280 --> 00:52:10,320
but in reality, there's no discount.

897
00:52:12,000 --> 00:52:13,800
You know, the first thing is,

898
00:52:13,880 --> 00:52:16,280
this round can only be raised

899
00:52:16,360 --> 00:52:17,960
if other people also invest

900
00:52:18,040 --> 00:52:20,280
as a debt
of Rs. 1.5 crores is too high.

901
00:52:21,640 --> 00:52:22,920
And I don't think

902
00:52:23,000 --> 00:52:26,160
your company should get a valuation
of more than Rs. 20 crores.

903
00:52:27,200 --> 00:52:28,960
So assuming

904
00:52:29,040 --> 00:52:31,200
that it's part of a bigger round,

905
00:52:31,320 --> 00:52:33,160
I would be okay to come in

906
00:52:33,280 --> 00:52:35,120
with Rs. 50 lakhs for 2.5% equity

907
00:52:35,240 --> 00:52:38,120
which gives you
a valuation of Rs. 20 crores.

908
00:52:47,200 --> 00:52:48,720
Vineeta, thank you for the offer.

909
00:52:48,800 --> 00:52:51,000
If you allow us,
we have a counteroffer.

910
00:52:51,080 --> 00:52:52,200
Please tell me your counteroffer.

911
00:53:00,760 --> 00:53:02,800
Vineeta, the reason we are insisting

912
00:53:02,920 --> 00:53:06,040
is due to our future investors.

913
00:53:06,120 --> 00:53:07,520
But, boss, she'll add value.

914
00:53:07,640 --> 00:53:08,920
Definitely, she'll add value.

915
00:53:09,000 --> 00:53:10,800
And others may not add value.

916
00:53:11,600 --> 00:53:15,320
Peyush, the thing is, the people
who made a commitment in the last

917
00:53:15,440 --> 00:53:17,280
six months helped us
improve the business health.

918
00:53:17,960 --> 00:53:19,760
I can't give you more valuation.

919
00:53:21,080 --> 00:53:23,000
She has given a non-negotiable offer

920
00:53:23,120 --> 00:53:25,640
of Rs. 50 lakhs for 2.5% equity.

921
00:53:25,760 --> 00:53:27,680
Please tell us your decision.

922
00:53:27,800 --> 00:53:29,280
[dramatic music]

923
00:53:33,960 --> 00:53:35,440
Vineeta, the deal is done!

924
00:53:43,800 --> 00:53:45,920
They must be tired
of sitting in the same posture.

925
00:53:46,000 --> 00:53:48,040
[ethereal music]

926
00:53:48,760 --> 00:53:50,680
- Thank you! Congratulations!
- Thank you!

927
00:53:50,760 --> 00:53:51,800
Yes!

928
00:53:56,080 --> 00:53:57,200
- Thank you, Sharks!
- Bye!

929
00:53:57,280 --> 00:54:00,200
- Thank you, guys!
- Good one, guys! All the best!

930
00:55:05,080 --> 00:55:07,160
'In today's Shark Xperience
segment, Namita,'

931
00:55:07,240 --> 00:55:09,160
'Noor from Aligarh
has a question for you.'

932
00:55:09,240 --> 00:55:11,000
'I liked your book'

933
00:55:11,080 --> 00:55:12,840
'as it provides varied insights.'

934
00:55:12,920 --> 00:55:15,920
'Please tell me something.
Out of the five Sharks,'

935
00:55:16,000 --> 00:55:18,400
'who are the Sharks
of Shark Tank India'

936
00:55:18,480 --> 00:55:19,640
'and who are the Dolphins?'

