1
00:00:30,000 --> 00:00:32,000
- 'Are you ready?
- I was born ready.'

2
00:00:32,880 --> 00:00:34,560
- 'Whoa!
- Ah!'

3
00:00:35,000 --> 00:00:37,920
'It takes just 20 minutes
to fit this onto a normal cycle'

4
00:00:38,000 --> 00:00:40,480
'and upgrade it
into an electric cycle.'

5
00:00:41,040 --> 00:00:43,880
'The food product that
is the most adulterated'

6
00:00:43,960 --> 00:00:45,520
'is spices.'

7
00:00:46,440 --> 00:00:50,320
'And to change the landscape
of this industry, we present Zoff.'

8
00:00:51,000 --> 00:00:54,480
'What made you take the plunge
into a cluttered market?'

9
00:00:54,560 --> 00:00:55,960
'The market is huge.'

10
00:00:56,040 --> 00:00:58,800
'You are sitting in Pune
and seeing the same three brands.'

11
00:00:59,000 --> 00:01:01,360
[Sharks laugh]

12
00:01:01,680 --> 00:01:03,640
'You seem to know a lot
about spices.'

13
00:01:03,720 --> 00:01:06,760
'I can tell you the name
of all the spices in the market.'

14
00:01:06,880 --> 00:01:08,120
'Name four, ma'am.'

15
00:01:08,160 --> 00:01:10,720
[Sharks laugh]

16
00:01:10,800 --> 00:01:12,920
'We've only seen problems
since childhood.'

17
00:01:13,000 --> 00:01:15,920
'But instead of ignoring
those problems,'

18
00:01:16,000 --> 00:01:19,000
'we would work on
finding a solution to them.'

19
00:01:19,280 --> 00:01:20,880
[machine whirs]

20
00:01:21,200 --> 00:01:23,760
'We built a tea and glass
washing machine.'

21
00:01:23,960 --> 00:01:28,160
'It can wash 15 glasses together
in just 30 seconds.'

22
00:01:28,920 --> 00:01:31,680
'Your story will inspire
children from villages'

23
00:01:31,800 --> 00:01:34,080
'to innovate
and make a successful business.'

24
00:01:34,960 --> 00:01:37,760
'We bring to you Daryaganj
from Delhi.'

25
00:01:38,480 --> 00:01:39,560
'Kundan Lal Jaggi,'

26
00:01:39,600 --> 00:01:42,720
'the man who invented
butter chicken and dal makhani,'

27
00:01:42,760 --> 00:01:45,040
- 'was my grandfather.
- Whoa!'

28
00:01:45,840 --> 00:01:48,080
- 'I ate at your restaurant
frequently. - That's good to know.'

29
00:01:48,120 --> 00:01:51,480
'I thought I'd write to you
saying I want to be an investor.'

30
00:01:51,560 --> 00:01:52,800
- 'Oh my God!
- That's amazing.'

31
00:01:52,880 --> 00:01:56,000
'Our ask is Rs. 90 lakhs for 0.5%.'

32
00:01:57,160 --> 00:01:58,960
'That's an extremely
high valuation.'

33
00:01:59,120 --> 00:02:02,240
- 'Our last month's online sales
were Rs. 4.5 crores. - Online.'

34
00:02:02,400 --> 00:02:04,560
[gasps]

35
00:02:05,800 --> 00:02:08,160
'Okay. 'I'll make you an offer.'

36
00:02:08,280 --> 00:02:10,440
'I'll make you an offer.
No conditions.'

37
00:02:10,720 --> 00:02:12,000
'I'll make you an offer.'

38
00:02:12,200 --> 00:02:13,760
'You need to make a decision.'

39
00:02:13,880 --> 00:02:15,480
'They will, Aman.
Don't get impatient.'

40
00:02:15,560 --> 00:02:17,720
'You didn't let me speak.
You spoke all this while.'

41
00:02:17,840 --> 00:02:19,480
'You don't understand businesses.
What can I do?'

42
00:02:20,040 --> 00:02:23,560
'You look extremely confused.
So, my offer stands revoked.'

43
00:02:23,640 --> 00:02:24,680
'I'm out.'

44
00:02:26,040 --> 00:02:28,920
[theme music playing]

45
00:02:36,040 --> 00:02:38,320
[theme music continues]

46
00:02:46,840 --> 00:02:50,000
[theme music fading]

47
00:02:50,880 --> 00:02:54,240
Sharks, Indians prefer
everything spicy.

48
00:02:54,480 --> 00:02:58,000
Whether it be Bollywood movies
or the neighbourhood aunty's gossip.

49
00:02:58,360 --> 00:02:59,920
We want everything to be spicy!

50
00:03:00,000 --> 00:03:02,600
If we love spices so much,

51
00:03:02,840 --> 00:03:06,440
why do we still use the same old
spice brands?

52
00:03:07,560 --> 00:03:10,440
Speaking of brands,
there are only a handful.

53
00:03:10,600 --> 00:03:11,920
They look the same.

54
00:03:12,000 --> 00:03:14,200
There has been no innovation
for the last 50 years.

55
00:03:14,280 --> 00:03:16,760
They were sold loose earlier
and now, they are packaged.

56
00:03:18,600 --> 00:03:19,600
Sharks, do you know?

57
00:03:19,720 --> 00:03:22,880
The spice market
is worth Rs. 80,000 crores.

58
00:03:27,880 --> 00:03:31,760
So, the food product that
is the most adulterated

59
00:03:31,880 --> 00:03:33,600
is spices.

60
00:03:34,720 --> 00:03:36,280
You will be shocked to know

61
00:03:36,320 --> 00:03:38,000
that bricks, chemicals,

62
00:03:38,040 --> 00:03:39,760
chaff and even cow dung
are mixed with spices.

63
00:03:39,800 --> 00:03:40,760
What!

64
00:03:43,080 --> 00:03:44,360
This is a research report
by Zee News.

65
00:03:44,440 --> 00:03:46,720
You can look it up.

66
00:03:46,880 --> 00:03:47,760
Ew!

67
00:03:50,040 --> 00:03:54,520
And to change the landscape
of this industry, we present Zoff.

68
00:03:54,800 --> 00:03:57,200
[euphoric music playing]

69
00:03:58,760 --> 00:04:00,600
Sharks, I am Akash Kumar Agrawal.

70
00:04:05,000 --> 00:04:06,960
We are the founders of Zoff.

71
00:04:08,240 --> 00:04:11,080
Zoff is one of the best spice brands
in Central India

72
00:04:11,120 --> 00:04:12,720
with cool grinding technology.

73
00:04:12,880 --> 00:04:14,880
It comes in
unique zip lock packaging

74
00:04:14,960 --> 00:04:16,640
made in proper lab facilities.

75
00:04:16,720 --> 00:04:18,880
The quality is properly maintained.

76
00:04:19,280 --> 00:04:20,800
To increase brand value,

77
00:04:20,880 --> 00:04:22,960
Shilpa Shetty has been our
brand ambassador since day one

78
00:04:23,080 --> 00:04:24,680
so we can gain people's trust.

79
00:04:24,760 --> 00:04:25,840
- Wow!
- Nice.

80
00:04:26,240 --> 00:04:28,320
Zoff's journey began in 2018.

81
00:04:49,400 --> 00:04:51,960
the top five spice players in India

82
00:04:52,040 --> 00:04:55,520
and the number one
online spice player.

83
00:04:56,880 --> 00:05:01,240
Sharks, we invite you
to invest in our vision.

84
00:05:01,400 --> 00:05:03,160
We demand

85
00:05:18,600 --> 00:05:21,200
- Oh...
- Fantastic.

86
00:05:31,400 --> 00:05:33,280
Did you have hair like that
two years ago?

87
00:05:35,560 --> 00:05:36,840
I have seen old pictures of you.

88
00:05:36,920 --> 00:05:38,680
- You have!
- I envy your life.

89
00:05:38,880 --> 00:05:41,920
- [Sharks laugh]
- Oh! Your wife... What did you say?

90
00:05:41,960 --> 00:05:43,040
I said life.

91
00:05:43,120 --> 00:05:44,160
Did you hear wife?

92
00:05:44,280 --> 00:05:46,560
[Sharks laugh]

93
00:05:47,600 --> 00:05:49,920
Say that you had said both!

94
00:05:50,000 --> 00:05:54,120
No, you must envy my wife
because she's married to me.

95
00:05:54,240 --> 00:05:56,520
- Oh my God!
- True, yes.

96
00:05:58,120 --> 00:06:01,240
Akash and Ashish,
welcome to Shark Tank.

97
00:06:01,280 --> 00:06:02,160
Thank you, ma'am.

98
00:06:02,200 --> 00:06:03,560
Tell me about Raipur.

99
00:06:03,640 --> 00:06:07,560
- I've never been there in my life.
- Raipur is basically a steel hub.

100
00:06:07,640 --> 00:06:09,160
Huge steel plants are located there.

101
00:06:10,040 --> 00:06:11,440
We come from there too.

102
00:06:11,680 --> 00:06:14,120
Our background is that of steel too,
but when we started this business,

103
00:06:14,200 --> 00:06:16,120
people said we were doing
something different altogether.

104
00:06:16,240 --> 00:06:18,080
- We should be doing steel.
- Lovely.

105
00:06:18,160 --> 00:06:19,720
Tell me something.

106
00:06:19,840 --> 00:06:22,520
I do a lot of cooking
especially when I go to the US.

107
00:06:22,640 --> 00:06:26,800
- I have a favourite spice brand
for different cuisines. - Okay.

108
00:06:26,880 --> 00:06:30,200
What made you take the plunge
into a cluttered market?

109
00:06:30,360 --> 00:06:31,640
The market is huge.

110
00:06:31,720 --> 00:06:34,640
You are sitting in Pune
and seeing the same three brands.

111
00:06:34,720 --> 00:06:36,920
[Sharks laugh]

112
00:06:37,840 --> 00:06:39,960
Those in Tamil Nadu
only know of Aachi.

113
00:06:40,240 --> 00:06:42,360
Those in Chhattisgarh
only know of MDH.

114
00:06:42,400 --> 00:06:43,560
[laughs]

115
00:06:43,640 --> 00:06:45,360
You seem to know a lot
about spices.

116
00:06:45,440 --> 00:06:47,280
You're a fine one to talk
though you sit in Pune!

117
00:06:47,360 --> 00:06:50,400
I can tell you the name
of all the spices in the market.

118
00:06:50,520 --> 00:06:51,600
Name four, ma'am.

119
00:06:52,000 --> 00:06:53,760
- Just name four.
- Go on!

120
00:06:54,080 --> 00:06:55,480
[Sharks laugh]

121
00:06:55,560 --> 00:06:59,160
Sir, come here! That was amazing!

122
00:06:59,240 --> 00:07:01,000
You exude confidence!

123
00:07:01,080 --> 00:07:02,600
- Name four spice brands.
- Go on.

124
00:07:02,720 --> 00:07:03,720
Oh, God!

125
00:07:03,840 --> 00:07:05,520
- Name four spice brands.
- Tell us.

126
00:07:06,760 --> 00:07:08,240
Name four spice brands.

127
00:07:08,240 --> 00:07:09,920
- I'm sure you haven't used more.
- Yes. Tell us.

128
00:07:10,000 --> 00:07:10,920
Parampara.

129
00:07:11,000 --> 00:07:14,720
- Parampara is Maharashtra-based
and caters just to Pune. - Hey!

130
00:07:14,800 --> 00:07:16,680
I use Parampara!

131
00:07:19,440 --> 00:07:20,320
Okay, Parampara.

132
00:07:20,400 --> 00:07:21,120
Kitchen King.

133
00:07:21,200 --> 00:07:22,640
Kitchen King isn't a
spice brand, ma'am.

134
00:07:22,760 --> 00:07:24,960
- Hey!
- [Sharks laugh]

135
00:07:25,240 --> 00:07:26,880
- Kitchen King is the product.
- Not the brand.

136
00:07:26,960 --> 00:07:29,680
- It's not a brand name.
- Everest offers Kitchen King range.

137
00:07:29,800 --> 00:07:33,440
- Namita, savage!
- Kitchen King is a brand!

138
00:07:33,480 --> 00:07:34,760
- No!
- It's the product name.

139
00:07:34,840 --> 00:07:36,600
- We have that too.
- There's our Kitchen King.

140
00:07:36,680 --> 00:07:38,080
- Look.
- There it is.

141
00:07:38,240 --> 00:07:40,480
[Sharks laugh]

142
00:07:43,840 --> 00:07:45,800
- I'll tell you four names.
- Okay.

143
00:07:45,880 --> 00:07:48,160
- Zoff, Zoff, Zoff...
- Yes.

144
00:07:48,240 --> 00:07:49,480
- And Zoff!
- That's more like it, sir.

145
00:07:49,560 --> 00:07:50,840
- Am I right?
- Yes.

146
00:07:50,920 --> 00:07:52,000
This was the best.

147
00:07:52,200 --> 00:07:54,480
You were telling us
about your journey.

148
00:07:54,560 --> 00:07:56,280
Coming from a background
of steel plants,

149
00:07:56,360 --> 00:07:59,400
why'd you make a foray into
the business of spices?

150
00:07:59,480 --> 00:08:03,600
Ma'am, I studied
MDH's profit and loss for 2018.

151
00:08:03,680 --> 00:08:04,600
Alright.

152
00:08:04,680 --> 00:08:06,320
Out of a Rs. 900-crore turnover,

153
00:08:06,360 --> 00:08:08,200
they are earning
Rs. 400-crores net profit.

154
00:08:09,040 --> 00:08:12,000
The market is big
and the gross margin is high.

155
00:08:12,080 --> 00:08:14,920
The players function
in the regional markets.

156
00:08:15,000 --> 00:08:17,760
When we started our journey,

157
00:08:17,840 --> 00:08:19,600
our approach
from the very first day was

158
00:08:19,720 --> 00:08:22,000
to focus on areas
that traditional players neglected.

159
00:08:22,040 --> 00:08:23,360
That's online selling.

160
00:08:23,440 --> 00:08:25,160
Our business boomed.

161
00:08:25,240 --> 00:08:27,160
If I talk about
the last three years,

162
00:08:27,200 --> 00:08:28,960
we've seen a growth of 400% online.

163
00:08:50,760 --> 00:08:52,720
- Very good. Solid business.
- Amazing.

164
00:08:52,840 --> 00:08:54,240
- Amazing.
- Good job, guys.

165
00:08:54,320 --> 00:08:56,080
- Superb. We're speechless.
- Thank you, sir.

166
00:08:56,240 --> 00:08:57,960
[music playing]

167
00:08:58,080 --> 00:09:01,360
You mentioned the number
of regional players was higher.

168
00:09:01,640 --> 00:09:03,240
Are you pan-India

169
00:09:03,240 --> 00:09:06,200
or even you are concentrated
in a few regions?

170
00:09:06,280 --> 00:09:09,440
Ma'am, online players
want a prompt supply of goods.

171
00:09:10,240 --> 00:09:12,120
Everest and MDH don't support them.

172
00:09:12,200 --> 00:09:14,960
They make a turnover of Rs. 2200
crores from the distributor network.

173
00:09:15,080 --> 00:09:16,800
Online is secondary to them.

174
00:09:16,880 --> 00:09:19,800
Even though MDH has demand,
they're unwilling to expand.

175
00:09:19,880 --> 00:09:22,080
They can go from Rs. 1200 to 1700
crores, but they don't want to.

176
00:09:22,160 --> 00:09:23,080
Tell me something.

177
00:09:23,240 --> 00:09:26,200
Did the entrepreneur of MDH
cause you any harm?

178
00:09:26,240 --> 00:09:27,680
[laughs]

179
00:09:28,080 --> 00:09:29,400
- No.
- Did he?

180
00:09:29,440 --> 00:09:32,960
It seems to me you've sworn
to steal his profits!

181
00:09:33,040 --> 00:09:34,720
Yes, sir! That's the goal.

182
00:09:34,840 --> 00:09:36,080
[Sharks laugh]

183
00:09:36,280 --> 00:09:38,880
Great! He's even admitting to it!

184
00:09:40,520 --> 00:09:42,920
- His gross margin is huge.
- Yes.

185
00:09:43,080 --> 00:09:44,960
I want to know what that man
is really doing!

186
00:09:45,000 --> 00:09:46,920
[Sharks laugh]

187
00:09:49,080 --> 00:09:50,760
His profit is 50%!

188
00:09:50,800 --> 00:09:53,720
How do I think like him?
What do I do to make 50% profit

189
00:09:53,800 --> 00:09:55,920
and get to where he is
in 5 to 7 years?

190
00:09:56,040 --> 00:09:58,160
[Sharks laugh]

191
00:09:59,280 --> 00:10:00,840
I'm glad to have met you.

192
00:10:06,640 --> 00:10:07,520
- Yes, sure.
- Yes.

193
00:10:07,600 --> 00:10:09,680
[music playing]

194
00:10:09,920 --> 00:10:11,880
Sir, we use
cool grinding technology.

195
00:10:12,000 --> 00:10:13,880
This is a lower-end version
of a cryogenic machine.

196
00:10:13,960 --> 00:10:17,120
Cryogenic is basically
used in pharma.

197
00:10:17,120 --> 00:10:20,280
To make the spice cost-effective,
we don't add nitrogen.

198
00:10:20,480 --> 00:10:23,280
We grind the spices
at room temperature

199
00:10:23,360 --> 00:10:25,720
which keeps the nutrients intact.

200
00:10:26,160 --> 00:10:28,360
Secondly, we follow a no-dust system
and no hand touching.

201
00:10:28,440 --> 00:10:29,760
Once the raw material
goes into the plant,

202
00:10:29,800 --> 00:10:31,640
it isn't hand-touched.
You get the packaged product.

203
00:10:31,720 --> 00:10:34,040
[music playing]

204
00:10:36,920 --> 00:10:38,360
We follow a seven-stage
cleaning system.

205
00:10:38,400 --> 00:10:39,640
It's raw material after all.

206
00:10:39,880 --> 00:10:42,720
Unorganised players blindly buy it
and grind it.

207
00:10:42,800 --> 00:10:43,920
But whatever grows out of soil

208
00:10:44,040 --> 00:10:46,800
contains dust particles, stones
and even chaff.

209
00:10:46,920 --> 00:10:47,960
They grind everything.

210
00:10:48,040 --> 00:10:49,560
Our roasting is spot on.

211
00:10:49,640 --> 00:10:52,600
You have to roast some spices
to generate the aroma.

212
00:10:52,680 --> 00:10:54,080
Like cumin seeds have
to be roasted.

213
00:10:54,160 --> 00:10:55,480
We have in-house cold storage

214
00:10:55,480 --> 00:10:56,920
where all the raw material
is stored.

215
00:10:57,040 --> 00:10:58,200
The plant is impressive.

216
00:10:58,280 --> 00:10:59,320
What's its size?

217
00:10:59,440 --> 00:11:02,360
Sir, the plant is 40,000 square-foot
spread across 3 acres of land.

218
00:11:02,440 --> 00:11:04,560
- How many people work there?
- Around 200.

219
00:11:04,640 --> 00:11:05,800
What's the cost of the plant?

220
00:11:05,920 --> 00:11:07,080
Around Rs. 20 crores.

221
00:11:07,160 --> 00:11:08,520
- Rs. 20 crores!
- Yes.

222
00:11:08,600 --> 00:11:11,000
- Could you show us
your product samples? - Yes.

223
00:11:13,040 --> 00:11:14,560
We launched this during covid.

224
00:11:14,640 --> 00:11:15,800
Alright. What is this?

225
00:11:15,880 --> 00:11:17,520
- Pure spice, sir.
- Which one?

226
00:11:17,600 --> 00:11:19,240
- Oh, turmeric. Show me the others.
- Turmeric.

227
00:11:19,320 --> 00:11:20,960
You can open it and take a whiff.

228
00:11:21,040 --> 00:11:24,880
[music playing]

229
00:11:26,000 --> 00:11:27,160
See this one.

230
00:11:32,000 --> 00:11:33,760
What's your price like?

231
00:11:33,920 --> 00:11:36,000
Our prices are at par
with competitors.

232
00:11:36,080 --> 00:11:37,640
You compare with the market.

233
00:11:37,720 --> 00:11:40,760
Yes, he's the leader.
So, our price is in the same range.

234
00:11:40,840 --> 00:11:43,000
Okay. How much of your money
did you invest in the business?

235
00:11:43,080 --> 00:11:45,040
We've invested Rs. 30 crores.

236
00:11:45,920 --> 00:11:47,680
We have a term loan
of around Rs. 20 crores.

237
00:11:47,800 --> 00:11:50,080
Our working capital is Rs. 8 crores.

238
00:11:50,080 --> 00:11:51,760
So, your equity is Rs. 60 crores.

239
00:11:51,840 --> 00:11:53,440
Rs. 12.50 crores is equity

240
00:11:53,520 --> 00:11:55,320
and Rs. 17.5 crores
is an unsecured loan.

241
00:11:55,440 --> 00:11:57,840
- Our dad invested all the money.
- Yes.

242
00:11:57,960 --> 00:12:00,040
- So, your total employed capital
is Rs. 60 crores. - Yes.

243
00:12:15,040 --> 00:12:16,040
What departments do
the two of you handle?

244
00:12:16,120 --> 00:12:18,960
Sir, I handle online sales
and finance.

245
00:12:19,040 --> 00:12:20,560
He handles the offline sales

246
00:12:20,640 --> 00:12:23,440
and the operations,
and logistics of our plant.

247
00:12:23,560 --> 00:12:25,360
Marketing is handled
by both of us together.

248
00:12:26,600 --> 00:12:28,600
We are planning to appoint a CEO
but we don't have one presently.

249
00:12:28,680 --> 00:12:30,360
[tense music]

250
00:12:30,640 --> 00:12:33,440
When an investor decides
to invest in a company,

251
00:12:33,520 --> 00:12:35,600
there must be a point of contact

252
00:12:36,560 --> 00:12:38,680
who can answer all their questions.

253
00:12:38,760 --> 00:12:42,960
Why doesn't your company have a CEO?

254
00:12:43,040 --> 00:12:44,280
Please answer this.

255
00:12:44,960 --> 00:12:47,320
Ma'am, we didn't think
about appointing a CEO yet.

256
00:12:47,440 --> 00:12:49,840
Why didn't you? If an investor
comes, who will he talk to?

257
00:12:49,920 --> 00:12:52,280
[suspenseful music]

258
00:12:52,360 --> 00:12:55,200
Despite that, we have
made our business a success.

259
00:12:55,280 --> 00:12:59,000
We did our best and grew
our business to a respectable level.

260
00:12:59,600 --> 00:13:02,280
I think you are talking
utter rubbish.

261
00:13:02,360 --> 00:13:04,120
Let's come to the point.

262
00:13:05,760 --> 00:13:08,840
You came here for marketing.
You don't have any other motive.

263
00:13:10,320 --> 00:13:12,000
- No, sir!
- I'll tell you the reason.

264
00:13:12,080 --> 00:13:15,200
Let me clarify my point. Okay?

265
00:13:15,560 --> 00:13:17,760
You have a loan of Rs. 50 crores.

266
00:13:17,840 --> 00:13:19,440
It isn't Rs. 50 crores
but Rs. 27 crores.

267
00:13:19,680 --> 00:13:22,440
The bank gave you Rs. 27 crores and
Rs. 30 crores is your personal loan.

268
00:13:22,720 --> 00:13:23,880
So it adds up to Rs. 50 crores,
right?

269
00:13:26,040 --> 00:13:28,040
- Your dad invested
his money, right? - Yes.

270
00:13:28,160 --> 00:13:30,760
Your profit per year
is Rs. 5 crores.

271
00:13:30,840 --> 00:13:32,280
You are asking for Rs. 200 crores.

272
00:13:32,400 --> 00:13:34,200
Even if I agree
to give you Rs. 50 crores,

273
00:13:34,280 --> 00:13:36,240
when would my equity be free?

274
00:13:36,320 --> 00:13:39,320
It'd be free ten years later
after you pay off your loan.

275
00:13:39,400 --> 00:13:42,200
- Last! - My turn will be the last.
After you pay off the loan.

276
00:13:42,520 --> 00:13:44,440
My friend, how will I get my money?

277
00:13:44,560 --> 00:13:47,760
You didn't come here for investment.
You just came here to do marketing.

278
00:13:47,840 --> 00:13:50,120
[adventurous music]

279
00:13:50,200 --> 00:13:51,680
I came here to get the expertise.

280
00:13:51,760 --> 00:13:55,400
If I wanted to do marketing, I could
have got money from the VC or bank.

281
00:13:55,480 --> 00:13:58,640
Boss, you don't understand that
your debt-to-equity ratio isn't right

282
00:13:58,720 --> 00:14:00,560
Until you pay off your debt,

283
00:14:00,640 --> 00:14:03,880
my equity won't be valued.
Right now your equity is at stake.

284
00:14:05,280 --> 00:14:06,720
Debt-to-equity ratio.

285
00:14:07,200 --> 00:14:09,520
Debt means the loan
taken by the company.

286
00:14:09,600 --> 00:14:12,720
Equity refers to the money
invested by the founders.

287
00:14:12,800 --> 00:14:15,280
The ratio between the two
is called a debt-to-equity ratio.

288
00:14:15,360 --> 00:14:19,240
All the banks sanction a loan
only after checking this ratio.

289
00:14:19,480 --> 00:14:21,600
Sir, you are worried
about Rs. 60 crores now.

290
00:14:21,680 --> 00:14:23,760
- Two years later our business would
be worth Rs. 200 crores. - How?

291
00:14:23,880 --> 00:14:26,000
You grew your business from
Rs. 100 crores to Rs. 1,000 crores.

292
00:14:26,080 --> 00:14:28,240
You, Aman and
all the other Sharks know

293
00:14:28,360 --> 00:14:29,880
that reaching Rs. 100 crores
mark is tough.

294
00:14:29,960 --> 00:14:32,160
After that, with the help of
the right guidelines and marketing

295
00:14:32,240 --> 00:14:33,840
it's easy to reach
Rs. 500 crore mark

296
00:14:33,920 --> 00:14:35,680
and then one can
easily reach Rs. 900 crore mark.

297
00:14:35,760 --> 00:14:38,280
You are running the business
so you should tell us the strategy.

298
00:14:38,360 --> 00:14:39,920
We can't grow your business.

299
00:14:40,040 --> 00:14:43,080
Sir, our simple strategy
is to ride the giants.

300
00:14:44,000 --> 00:14:46,560
Flipkart did the biggest listing
in 2020.

301
00:14:46,800 --> 00:14:49,560
The journey that started with Rs.
5 lakhs has reached Rs. 2 crores.

302
00:14:49,680 --> 00:14:52,800
They gave me a projection
of 5 crores in the next three years.

303
00:14:53,040 --> 00:14:55,800
- One year ago... - Reaching Rs.
5 cores in 3 years is no big deal.

304
00:14:56,920 --> 00:14:59,040
Sir, I'm talking about
the monthly turnover in five years.

305
00:15:18,480 --> 00:15:21,400
I'll withdraw my money.
So that's my offer.

306
00:15:24,520 --> 00:15:25,520
I have two questions.

307
00:15:25,600 --> 00:15:27,880
If there's a difference
of opinion between you two,

308
00:15:27,960 --> 00:15:29,120
whose decision is the final one?

309
00:15:29,200 --> 00:15:31,680
In the current scenario,
we two are running the company

310
00:15:31,800 --> 00:15:34,040
so we need to figure out everything
but when an investor comes...

311
00:15:34,120 --> 00:15:36,920
No. You are giving a lengthy answer
to a simple question.

312
00:15:37,040 --> 00:15:38,920
[sweeping music]

313
00:15:40,080 --> 00:15:42,480
Please answer! You may take
any name. How does it matter?

314
00:15:42,560 --> 00:15:43,920
- Who is the elder one?
- It's me.

315
00:15:44,000 --> 00:15:45,120
My decision would be final.

316
00:15:45,200 --> 00:15:46,440
Alright.
Your decision would be final.

317
00:15:46,560 --> 00:15:47,800
But he doesn't agree.

318
00:15:50,160 --> 00:15:54,320
My second question is, are you
trying to raise funds in the market?

319
00:15:54,400 --> 00:15:56,880
- What will be the size of the round
you want to raise? - Good question.

320
00:15:56,960 --> 00:15:58,040
We'll do it
after reaching Rs. 100 crores.

321
00:15:58,160 --> 00:15:59,560
How much money
do you have in the bank?

322
00:15:59,640 --> 00:16:01,040
We have Rs. 1 crore in the bank.

323
00:16:01,120 --> 00:16:02,160
Just Rs. 1 crore?

324
00:16:04,160 --> 00:16:06,360
How much money is invested
as working capital?

325
00:16:06,440 --> 00:16:08,320
If we add up everything,
it's around Rs. 12 crores.

326
00:16:08,400 --> 00:16:10,560
- Around Rs. 11 crores to 12...
- Including stock, FG and debt.

327
00:16:10,640 --> 00:16:12,280
[tense music]

328
00:16:20,800 --> 00:16:22,160
I'll give you an offer.

329
00:16:23,360 --> 00:16:26,960
Rs. 50 lakhs for 0.75% equity
which gives you a better valuation.

330
00:16:27,040 --> 00:16:28,440
And Rs. 50 lakhs debt.

331
00:16:35,920 --> 00:16:39,240
You look confused
so my offer is gone.

332
00:16:39,360 --> 00:16:40,320
I'm out.

333
00:16:42,680 --> 00:16:45,520
As it is, his offer
was a useless one. Please ignore it.

334
00:16:47,480 --> 00:16:48,960
His offer was of no use.

335
00:16:49,040 --> 00:16:51,400
Yes! We knew that you
would have rejected his offer.

336
00:16:54,320 --> 00:16:55,640
Shh!

337
00:16:57,800 --> 00:17:00,040
My decision is that I'm out.

338
00:17:00,360 --> 00:17:02,280
Let me tell you the primary reason.

339
00:17:02,360 --> 00:17:05,400
For me, the position
of CEO is of utmost importance.

340
00:17:05,480 --> 00:17:09,040
I have been watching that you two
overlap each other in discussions.

341
00:17:09,920 --> 00:17:11,880
There's too much confusion.

342
00:17:11,960 --> 00:17:13,480
For this reason, I'm out.

343
00:17:15,240 --> 00:17:17,040
What does your dad do?
How big is his business?

344
00:17:17,120 --> 00:17:19,600
It's an integrated steel plant.
I mean it has a power plant,

345
00:17:19,680 --> 00:17:21,280
sponge iron and a furnace.

346
00:17:21,360 --> 00:17:23,040
How much profit does he make?

347
00:17:23,120 --> 00:17:24,560
Sir, it was Rs. 30 crores last year.

348
00:17:24,680 --> 00:17:26,880
A profit of Rs. 30 crores. So
you belong to a well-to-do family.

349
00:17:27,000 --> 00:17:29,960
There's a partnership. There are
two partners in that business.

350
00:17:30,040 --> 00:17:32,120
Why didn't your dad ask you
to join his business?

351
00:17:32,200 --> 00:17:33,800
Or how did you refuse his offer?

352
00:17:33,920 --> 00:17:36,200
Dad noticed right at the start
that steel doesn't give us a kick.

353
00:17:36,280 --> 00:17:38,120
Steel is limited
to regional businesses.

354
00:17:38,200 --> 00:17:40,680
It depends on government policies.
And they affect the decisions.

355
00:17:40,760 --> 00:17:42,160
Please make a decision.

356
00:17:42,240 --> 00:17:44,040
Aman, they will.
Please don't be hasty.

357
00:17:46,480 --> 00:17:48,680
You didn't allow me to talk
as you kept talking to him.

358
00:17:48,760 --> 00:17:50,840
You don't understand businesses.
I can't help it.

359
00:17:53,320 --> 00:17:55,360
And you give wrong valuations
all the time.

360
00:17:56,600 --> 00:18:00,840
Let me come to the point. I like
the chemistry between you two.

361
00:18:00,920 --> 00:18:02,680
You appear passionate too.

362
00:18:02,800 --> 00:18:05,600
It's critical to have a CEO
for decision-making.

363
00:18:06,760 --> 00:18:07,840
You needn't.

364
00:18:09,680 --> 00:18:12,200
I have a better offer
than Aman and the others.

365
00:18:12,280 --> 00:18:15,160
I'll give you Rs. 1 crore
for 1.5% equity.

366
00:18:22,520 --> 00:18:25,800
- You copy my offer daily.
- I didn't offer a debt like you.

367
00:18:27,000 --> 00:18:29,560
- We want to talk in private.
- Sure!

368
00:18:33,480 --> 00:18:35,360
- Rs. 1 crore for 1%.
- No.

369
00:18:35,440 --> 00:18:37,920
We won't let them do that.

370
00:18:38,000 --> 00:18:39,320
[suspenseful music]

371
00:18:39,400 --> 00:18:42,160
Rs. 1 crore for 1% equity
instead of 1.5%.

372
00:18:44,920 --> 00:18:46,400
Please tell us your decision.

373
00:18:46,480 --> 00:18:49,400
Let's tweak the offer a little.
[laughing]

374
00:18:49,480 --> 00:18:50,320
Alright.

375
00:18:50,400 --> 00:18:52,400
Sir, please make it
Rs. 1 crore for 0.75% equity.

376
00:19:00,240 --> 00:19:02,960
Maybe because he is
an attention grabber.

377
00:19:04,480 --> 00:19:07,000
Rs. 1 crore for 0.75% equity
is less for me.

378
00:19:07,080 --> 00:19:09,600
- The valuation will...
- Maybe there's some chance.

379
00:19:09,880 --> 00:19:12,320
Maybe the three of us
can do it together

380
00:19:12,400 --> 00:19:14,400
but I think giving Rs. 1 crore for
less than 1% equity isn't possible.

381
00:19:14,480 --> 00:19:17,400
The three of us can't make an offer.
It's no use getting 0.25% equity.

382
00:19:20,520 --> 00:19:21,920
I'll give you the last offer.

383
00:19:23,080 --> 00:19:25,640
You may refuse if you don't like it

384
00:19:25,960 --> 00:19:27,080
or else, I'll refuse.

385
00:19:27,920 --> 00:19:30,800
Rs. 1 crore for 1.25% equity.

386
00:19:42,640 --> 00:19:43,960
- It seems so.
- It's apparent.

387
00:19:44,040 --> 00:19:47,000
- Come on, say it! - Sir, we
came here to get Aman on board.

388
00:19:47,160 --> 00:19:48,360
Actually, we came here
to get Anupam on board.

389
00:19:48,440 --> 00:19:49,680
- Then I'm leaving.
- No!

390
00:19:49,760 --> 00:19:51,120
You are already here.
Please don't do that.

391
00:19:51,200 --> 00:19:54,280
- They are trying to catch him.
- All the best!

392
00:19:55,480 --> 00:19:57,400
Good job! Well done!

393
00:19:57,480 --> 00:19:58,760
- Good luck!
- Good luck!

394
00:20:57,480 --> 00:21:01,360
'In Shark Tank season 1,
Ranodeep Saha and Vijaya Kumar'

395
00:21:01,440 --> 00:21:03,320
'presented their handicraft brand
Rare Planet.'

396
00:21:03,440 --> 00:21:06,440
'Shark Namita
was impressed with their vision.'

397
00:21:06,520 --> 00:21:08,400
'I want to make an offer to you.'

398
00:21:08,520 --> 00:21:10,320
- '- Woo-hoo!
- Wow!'

399
00:21:10,400 --> 00:21:12,200
- '- Congratulations!
- Congratulations!'

400
00:21:16,160 --> 00:21:17,800
[thrilling music]

401
00:21:19,640 --> 00:21:21,400
We are at Pune airport today.

402
00:21:21,520 --> 00:21:23,840
It's Mother Namita's city

403
00:21:28,440 --> 00:21:32,520
[vocalising]

404
00:21:36,280 --> 00:21:38,400
There you are.

405
00:21:39,160 --> 00:21:42,560
They used to paint earthenwares
and opened stalls in schools.

406
00:21:42,640 --> 00:21:45,040
Now they have 32 stalls.

407
00:21:46,840 --> 00:21:48,800
Shark Tank helped us

408
00:21:48,880 --> 00:21:52,040
soar.
[vocalising]

409
00:21:53,200 --> 00:21:56,280
Earlier, we wanted to introduce
ourselves to the airport authorities

410
00:22:12,360 --> 00:22:14,440
'It has taught the common man'

411
00:22:14,520 --> 00:22:17,440
and common woman of India
to dream big.'

412
00:22:17,520 --> 00:22:19,120
Have big dreams!

413
00:22:19,200 --> 00:22:21,040
[sweeping music]

414
00:22:32,400 --> 00:22:35,760
Since we connected to the artisans,

415
00:22:35,840 --> 00:22:37,640
we keep them engaged
for 12 months a year.

416
00:22:37,720 --> 00:22:39,920
[dramatic music]

417
00:22:50,080 --> 00:22:52,360
The 15,000 artisans

418
00:22:52,560 --> 00:22:56,080
whose lives are transformed by us

419
00:22:56,160 --> 00:22:57,560
are successful today.

420
00:22:58,440 --> 00:23:00,160
[triumphant music]

421
00:23:02,200 --> 00:23:04,120
We don't want to stop here.

422
00:23:04,200 --> 00:23:06,640
We want to increase the number
to 1.5 lakhs from 15,000

423
00:23:06,720 --> 00:23:10,160
and transform the lives
of 1.5 lakh artisans.

424
00:23:13,040 --> 00:23:16,000
Ranodeep has all the qualities

425
00:23:16,080 --> 00:23:18,480
of a founder.

426
00:23:18,560 --> 00:23:20,560
Within six to seven months,

427
00:23:20,680 --> 00:23:23,760
he showed a massive change

428
00:23:23,880 --> 00:23:27,760
in sales, stores and the number
of artisans impacted.

429
00:23:27,840 --> 00:23:29,600
I feel very proud.

430
00:23:31,960 --> 00:23:33,800
[inspirational music]

431
00:23:40,800 --> 00:23:42,720
[ethereal music]

432
00:23:56,880 --> 00:23:58,440
- Hello, Sharks!
- Hello!

433
00:23:58,520 --> 00:24:02,080
Our childhood was joyous.

434
00:24:02,160 --> 00:24:03,920
We played several games

435
00:24:04,000 --> 00:24:06,640
- and we had a treasure trove
of toys. - Wow!

436
00:24:07,360 --> 00:24:09,520
They taught us a lot.

437
00:24:10,080 --> 00:24:12,840
For example, the toy boat
that sailed like a ship

438
00:24:12,920 --> 00:24:15,960
- taught us the principles
of Science. - That's right.

439
00:24:16,080 --> 00:24:19,880
Classic games like Pachisi,
Chauka Bara and Navakankari

440
00:24:20,000 --> 00:24:23,120
taught us skills
like logic building,

441
00:24:23,240 --> 00:24:25,560
strategy development
and social skills.

442
00:24:25,640 --> 00:24:27,640
On the other hand, kids nowadays

443
00:24:27,720 --> 00:24:29,440
entertain themselves

444
00:24:29,520 --> 00:24:32,320
with electronic gadgets
most of the time.

445
00:24:33,720 --> 00:24:35,320
Their natural skills
are being adversely affected.

446
00:24:35,400 --> 00:24:37,640
To develop their skills

447
00:24:37,760 --> 00:24:41,840
and revive the classic toys,
we launched Desi Toys.

448
00:24:41,920 --> 00:24:43,720
[inspirational music]

449
00:24:51,560 --> 00:24:53,800
Desi Toys is an Indian toy brand

450
00:24:53,880 --> 00:24:56,320
that has brought
the timeless collection back

451
00:24:56,400 --> 00:24:59,000
and has given it an Indian touch.

452
00:24:59,480 --> 00:25:01,840
We sell Dashavatar
Snakes and Ladders,

453
00:25:01,960 --> 00:25:03,440
Mahabharat Pachisi,

454
00:25:03,520 --> 00:25:06,160
Ramayan Chauka Bara
and other such games.

455
00:25:07,280 --> 00:25:10,280
We are generating employment
for Indian artisans.

456
00:25:10,400 --> 00:25:13,720
All our products
are 100% made in India

457
00:25:20,200 --> 00:25:23,320
You may buy our products
on our website,

458
00:25:39,160 --> 00:25:43,000
My ask is Rs. 50 lakhs
for 3% equity.

459
00:25:50,400 --> 00:25:53,120
I played with all these toys
in my childhood. All of them.

460
00:25:53,560 --> 00:25:55,520
Did you play
with the kitchen set too?

461
00:25:56,440 --> 00:25:57,800
I had seven cousin-sisters

462
00:25:57,880 --> 00:26:00,440
as we lived in a joint family
and we played together.

463
00:26:00,880 --> 00:26:01,920
Nice!

464
00:26:02,560 --> 00:26:06,160
- Swapna, welcome to Shark Tank
season 2. - Thank you!

465
00:26:06,240 --> 00:26:08,120
Please brief us about your history.
Where did you study?

466
00:26:08,200 --> 00:26:11,880
I pursued MBA with marketing
as my specialisation from Mumbai.

467
00:26:12,640 --> 00:26:16,480
- Also, I did retail specialisation
from IIM Calcutta. - Okay.

468
00:26:16,560 --> 00:26:18,520
When you decided
to start this venture,

469
00:26:18,600 --> 00:26:21,120
how did you figure this out?

470
00:26:21,200 --> 00:26:22,520
I researched a lot

471
00:26:22,640 --> 00:26:25,920
and I found out
that artisans are available.

472
00:26:26,600 --> 00:26:29,680
They weren't aware
of making quality products

473
00:26:29,760 --> 00:26:33,440
because Indians have
scant regard for quality.

474
00:26:33,560 --> 00:26:34,920
We made sure

475
00:26:35,040 --> 00:26:38,120
that we won't compromise
with quality come what may

476
00:26:38,200 --> 00:26:41,200
and made all the toys in India.

477
00:26:41,280 --> 00:26:42,320
Wonderful.

478
00:26:42,400 --> 00:26:44,320
Can we see some samples?

479
00:26:44,400 --> 00:26:45,280
Yes, of course. Sure!

480
00:26:45,360 --> 00:26:47,360
Namita, do you want
to play with Putt Putt Nav?

481
00:26:47,800 --> 00:26:50,760
- Can you please call it a boat
for my promotion? - Oh, yes!

482
00:26:54,600 --> 00:26:56,040
I'll play with a spinning top.

483
00:26:56,160 --> 00:26:58,160
I used to be crazy
about spinning tops.

484
00:26:58,280 --> 00:26:59,680
You may play with it.

485
00:27:01,200 --> 00:27:03,400
- What is it? Is it a skipping rope?
- Cup & Ball game.

486
00:27:03,480 --> 00:27:04,560
- Oh!
- What is it?

487
00:27:04,640 --> 00:27:07,400
- It's Gilli Danda.
- Gilli Danda! Wow!

488
00:27:07,600 --> 00:27:09,280
- Is it made of plastic?
- No plastic is used.

489
00:27:09,360 --> 00:27:12,600
Aman, let's play with the boat.
Come on!

490
00:27:12,680 --> 00:27:14,880
[funky music]

491
00:27:15,800 --> 00:27:18,200
I'm your partner in playing
with the boat today.

492
00:27:18,280 --> 00:27:21,280
[laughing]

493
00:27:21,720 --> 00:27:24,760
- We'll fill the pipe with water.
- Alright.

494
00:27:25,720 --> 00:27:27,920
[joyful music]

495
00:27:32,880 --> 00:27:34,640
I'm almost there.

496
00:27:35,400 --> 00:27:36,840
Hey!

497
00:27:36,960 --> 00:27:39,160
[laughing]

498
00:27:39,240 --> 00:27:40,600
Epic reaction!

499
00:27:42,120 --> 00:27:44,720
Swapna, we acted like kids
during Skippi's pitch

500
00:27:44,800 --> 00:27:46,320
and it's the second time
we are acting like kids.

501
00:27:46,400 --> 00:27:48,960
Both of them have a nostalgic feel.

502
00:27:51,680 --> 00:27:53,160
Yay, baby!

503
00:27:53,240 --> 00:27:55,240
Not bad, bro! Not bad!

504
00:27:56,640 --> 00:27:59,520
[screaming]
[laughing]

505
00:27:59,720 --> 00:28:02,200
I'm pleased to see your toys.

506
00:28:02,280 --> 00:28:04,160
I feel so nice. I feel nostalgic.

507
00:28:04,240 --> 00:28:05,880
I want to play
these games with the kids.

508
00:28:06,000 --> 00:28:07,880
- Will you catch the ball?
- Alright.

509
00:28:07,960 --> 00:28:09,240
[joyful music]

510
00:28:11,440 --> 00:28:14,080
- Are you ready?
- Aim it towards me. Come on!

511
00:28:14,160 --> 00:28:15,840
Come on, hit it!

512
00:28:17,720 --> 00:28:19,080
[laughing]

513
00:28:19,160 --> 00:28:20,440
One last try.

514
00:28:20,760 --> 00:28:22,680
Hey! Close!

515
00:28:22,800 --> 00:28:24,920
It's moving!

516
00:28:26,040 --> 00:28:28,800
These are beautiful.
Who designed them?

517
00:28:29,320 --> 00:28:30,680
Our team designed it.

518
00:28:30,760 --> 00:28:32,760
- Your team did it.
They are appealing. - Yes, sir.

519
00:28:33,000 --> 00:28:36,400
Swapna, please brief us
about your sales.

520
00:28:36,480 --> 00:28:40,080
We started this private limited
company in June 2017.

521
00:29:05,640 --> 00:29:06,760
Give us a breakup.

522
00:29:06,840 --> 00:29:09,520
Our 80% sales
comes from B2B business.

523
00:29:23,320 --> 00:29:26,480
our gross margin is 65% to 70%.

524
00:29:27,600 --> 00:29:29,080
What was last month's profit?

525
00:29:29,200 --> 00:29:30,960
Rs. 3.6 lakhs.

526
00:29:35,240 --> 00:29:38,080
Don't you think Rs. 500
is steep for this?

527
00:29:38,200 --> 00:29:39,760
[tense music playing]

528
00:29:39,840 --> 00:29:41,880
We manage to sell it at that price.

529
00:29:41,960 --> 00:29:44,120
Look, everything will sell.
It'll sell even for Rs. 1000.

530
00:29:44,240 --> 00:29:46,640
But how many people
will buy it is what she means.

531
00:29:48,720 --> 00:29:51,480
Our range starts from Rs. 199

532
00:29:51,600 --> 00:29:53,120
and goes up to Rs. 3999.

533
00:30:02,800 --> 00:30:07,280
Mr. Jain played with these toys
during his childhood.

534
00:30:07,640 --> 00:30:10,400
But children these days,
including his, don't play with them.

535
00:30:10,600 --> 00:30:12,600
[intense music playing]

536
00:30:29,560 --> 00:30:32,720
But making these toys
is a bit expensive.

537
00:30:32,840 --> 00:30:36,280
The number of those manufacturing
them in large amounts

538
00:30:36,360 --> 00:30:37,240
also reduced.

539
00:30:37,320 --> 00:30:38,920
In fact, a lot of them shut down.

540
00:30:39,080 --> 00:30:41,480
When children do not know
about these games

541
00:30:41,600 --> 00:30:44,120
or find them anywhere,
they obviously won't play them.

542
00:30:45,120 --> 00:30:49,520
But, Swapna, is your competition
cheaper plastic?

543
00:30:49,880 --> 00:30:53,160
Maybe Chinese toys
or is your competition gadgets,

544
00:30:53,400 --> 00:30:55,640
phones and television?

545
00:30:55,800 --> 00:30:57,120
Gadgets too.

546
00:30:57,160 --> 00:30:58,760
Parents are realising this.

547
00:30:59,640 --> 00:31:02,680
They know that physical play
is very important

548
00:31:02,720 --> 00:31:04,240
for growth and development.

549
00:31:04,760 --> 00:31:07,920
But you do get Montessori toys.

550
00:31:08,600 --> 00:31:12,000
We invested in a toy company
last season by the name Ariro Toys.

551
00:31:12,120 --> 00:31:13,240
They're doing well.

552
00:31:14,400 --> 00:31:18,440
Plus there is Lego, magnetised...
There are options for kids.

553
00:31:18,960 --> 00:31:21,640
The market expands the moment
you look beyond desi toys.

554
00:31:23,000 --> 00:31:24,560
Your passion is clearly visible.

555
00:31:24,640 --> 00:31:27,120
I'm just trying to understand
what the issue is in scaling.

556
00:31:27,200 --> 00:31:30,040
The issue, I believe, is visibility.

557
00:31:30,920 --> 00:31:34,520
Coming to offline stores,
let's take Hamleys for instance.

558
00:31:34,560 --> 00:31:36,440
We started with just
15 stores earlier.

559
00:31:36,480 --> 00:31:38,160
Then it went up to 40 stores.

560
00:31:38,360 --> 00:31:40,000
Their response is good.

561
00:31:40,080 --> 00:31:42,080
So, they now stock us
in 80 to 85 stores.

562
00:31:42,160 --> 00:31:43,600
What worries me is

563
00:31:43,680 --> 00:31:45,720
that even though
you're in 85 stores,

564
00:31:45,760 --> 00:31:47,120
your sales are comparatively low.

565
00:31:48,040 --> 00:31:50,280
We are growing by almost 100%, sir.

566
00:31:50,360 --> 00:31:51,560
But on a small base.

567
00:31:53,680 --> 00:31:57,280
I feel this is
a highly cluttered market

568
00:31:58,400 --> 00:32:00,080
with too many players.

569
00:32:00,160 --> 00:32:03,400
Scaling it will have
loads of challenges.

570
00:32:05,000 --> 00:32:06,520
For that reason, I am out.

571
00:32:06,520 --> 00:32:08,400
- But I wish you the best.
- Thanks.

572
00:32:08,480 --> 00:32:10,160
The toys you sell

573
00:32:10,760 --> 00:32:13,600
are solely on the point
of nostalgia.

574
00:32:13,680 --> 00:32:15,320
Anyone can copy it

575
00:32:15,400 --> 00:32:17,960
and sell it for cheap
once the demand is established.

576
00:32:19,600 --> 00:32:21,680
The second part is
the market is small,

577
00:32:21,680 --> 00:32:23,360
which we have already established.

578
00:32:24,720 --> 00:32:26,080
For those reasons, I am out.

579
00:32:26,120 --> 00:32:28,680
But three Sharks are remaining.
Hopefully, you'll get a deal.

580
00:32:29,920 --> 00:32:33,040
Swapna, the skill that is required

581
00:32:33,120 --> 00:32:35,640
to take this to the next level
and to create awareness

582
00:32:36,520 --> 00:32:38,080
is not your core strength,
in my view.

583
00:32:38,160 --> 00:32:41,280
Your core strength is making
good products and retail.

584
00:32:42,920 --> 00:32:45,840
So, it can't scale without this.

585
00:32:45,920 --> 00:32:48,680
It'll make about Rs. 5 to 10 crores
at the most.

586
00:32:48,760 --> 00:32:51,160
So, I am out for now.
Best of luck.

587
00:32:52,200 --> 00:32:54,840
Look, you did remind us
of our childhood days.

588
00:32:54,920 --> 00:32:57,920
It was fun to play with these toys.

589
00:32:58,000 --> 00:33:00,160
But I feel

590
00:33:00,240 --> 00:33:04,000
that growth will become tough
in this market beyond a point.

591
00:33:04,960 --> 00:33:06,240
So, I am out too.

592
00:33:07,440 --> 00:33:09,480
I'm aware that distribution
is your strength.

593
00:33:09,640 --> 00:33:11,160
Making it available
in Hamleys across

594
00:33:11,160 --> 00:33:12,760
is impossible for a new brand.

595
00:33:12,760 --> 00:33:14,760
I have realised
that you're a good founder.

596
00:33:14,840 --> 00:33:16,160
You're persistent
with a fighting spirit.

597
00:33:16,200 --> 00:33:17,400
I'll make you an offer.

598
00:33:18,680 --> 00:33:20,800
- But not for this business.
- Oh!

599
00:33:21,320 --> 00:33:24,200
This business will be on the side.
It can't scale in my view.

600
00:33:25,480 --> 00:33:27,120
You should be open to making

601
00:33:27,320 --> 00:33:30,600
similar products with other brands

602
00:33:30,760 --> 00:33:33,880
which will expand the horizon.
I believe you have it in you.

603
00:33:35,080 --> 00:33:36,840
I'm betting on you
and not this business.

604
00:33:37,120 --> 00:33:38,840
[intense music playing]

605
00:33:39,440 --> 00:33:41,280
You asked for Rs. 50 lakhs.

606
00:33:41,360 --> 00:33:43,480
I'll offer you Rs. 30 lakhs debt
and Rs. 20 lakhs equity.

607
00:33:43,640 --> 00:33:45,240
[intense music playing]

608
00:33:45,320 --> 00:33:47,480
And I want 20% equity.

609
00:33:54,880 --> 00:33:56,800
[intense music playing]

610
00:33:56,880 --> 00:33:58,640
I bring in complementary skills.

611
00:33:58,760 --> 00:34:00,920
I can expand your vision
and help with strategising.

612
00:34:01,160 --> 00:34:03,160
Digital distribution
for my own growth.

613
00:34:04,640 --> 00:34:08,760
This is amazing.
I didn't think you'd get an offer.

614
00:34:10,240 --> 00:34:12,560
Think about it
and give us an answer quickly.

615
00:34:13,080 --> 00:34:16,080
Um, sir, I want to ask you
another thing.

616
00:34:16,160 --> 00:34:18,600
The business you're talking about...

617
00:34:18,880 --> 00:34:21,880
Let me clarify that.
Not a business of cars.

618
00:34:21,960 --> 00:34:24,440
- He's talking about toys.
- I am talking about toys

619
00:34:24,480 --> 00:34:25,600
where you can use your skills.

620
00:34:25,640 --> 00:34:27,720
Desi Toys is not doing well
as a business.

621
00:34:29,040 --> 00:34:30,720
We'll have to enter a new category...

622
00:34:30,720 --> 00:34:32,440
- Start Funky Toys...
- This is small-scale.

623
00:34:32,520 --> 00:34:34,040
- Monopoly...
- No, not Funky Toys.

624
00:34:34,080 --> 00:34:35,320
It'll be called ToyDekho.

625
00:34:35,840 --> 00:34:37,320
[intense music playing]

626
00:34:37,480 --> 00:34:40,120
You can choose the name.
I won't force you.

627
00:34:40,160 --> 00:34:41,440
[intense music playing]

628
00:34:42,320 --> 00:34:43,600
Why are you listening to them?
They are out.

629
00:34:43,640 --> 00:34:45,440
I'm here, talk to me.

630
00:34:46,000 --> 00:34:47,520
It's our duty.

631
00:34:47,640 --> 00:34:49,280
- What duty after being out?
- Yes.

632
00:34:49,320 --> 00:34:50,760
Oh my God!

633
00:34:51,000 --> 00:34:52,400
Be careful with the equity.

634
00:34:52,480 --> 00:34:54,120
[chuckles]

635
00:34:54,360 --> 00:34:55,480
I am only...

636
00:34:56,600 --> 00:35:00,160
Sir, I find the valuation
very low honestly.

637
00:35:00,360 --> 00:35:02,280
[intense music playing]

638
00:35:02,720 --> 00:35:06,000
We will hit Rs. 2.5 crores
this year.

639
00:35:06,080 --> 00:35:08,520
Can we do Rs. 20 lakhs
for 5% equity?

640
00:35:12,920 --> 00:35:15,440
Really huge. I can't.
I'd have agreed otherwise.

641
00:35:15,560 --> 00:35:17,600
[intense music playing]

642
00:35:21,280 --> 00:35:22,640
- It's huge.
- Sir, at this point,

643
00:35:22,680 --> 00:35:24,800
I don't think I'll be able
to take this offer.

644
00:35:24,880 --> 00:35:26,520
[intense music playing]

645
00:35:26,920 --> 00:35:29,000
- Swapna, you stood for what
you believed in. - Well done.

646
00:35:29,080 --> 00:35:31,320
- Good decision. - All the best.
I love the confidence you have.

647
00:35:31,400 --> 00:35:33,800
- You stood by the valuation
you wanted. - Yes.

648
00:35:34,240 --> 00:35:36,760
I'm very happy
about the confidence you've built.

649
00:35:37,080 --> 00:35:38,040
I wish you all the best.

650
00:35:38,240 --> 00:35:40,640
[intense music playing]

651
00:36:19,000 --> 00:36:21,560
Nowadays, everyone
talks about the future.

652
00:36:22,680 --> 00:36:25,960
NFT, virtual reality and metaverse.

653
00:36:26,240 --> 00:36:28,000
What is metaverse?

654
00:36:28,880 --> 00:36:30,880
Metaverse is a new concept

655
00:36:30,960 --> 00:36:33,320
in which real-world
and real-time scenarios

656
00:36:33,440 --> 00:36:35,880
are converted into 3D
to give an immersive experience.

657
00:36:35,960 --> 00:36:37,480
[upbeat music]

658
00:36:45,840 --> 00:36:49,040
Metaverse helps you organise
games, concerts, events,

659
00:36:49,280 --> 00:36:51,040
weddings, meetings

660
00:36:51,200 --> 00:36:53,680
and your business too.

661
00:36:53,840 --> 00:36:55,200
[upbeat music]

662
00:37:02,840 --> 00:37:05,360
I can also give my pitch
using metaverse.

663
00:37:33,960 --> 00:37:36,240
It'll help you
take appropriate action

664
00:37:36,440 --> 00:37:38,760
on the available data
from anywhere in the world.

665
00:37:38,880 --> 00:37:40,360
[upbeat music]

666
00:37:40,520 --> 00:37:43,440
For example, Namita,
you are managing 14 factories.

667
00:37:43,600 --> 00:37:46,080
You must be monitoring
innumerable graphs,

668
00:37:46,200 --> 00:37:48,120
charts and dashboards.

669
00:37:48,880 --> 00:37:52,120
And you depend on other people
to take action on that data.

670
00:37:53,040 --> 00:37:55,640
Sometimes you have to be
present there physically.

671
00:37:57,200 --> 00:37:59,200
All types of businesses
face this problem.

672
00:38:00,440 --> 00:38:01,560
For example, Namita,

673
00:38:01,920 --> 00:38:04,280
your 3D app of enterprise metaverse

674
00:38:04,360 --> 00:38:06,120
could appear like this.

675
00:38:07,160 --> 00:38:09,440
In addition to
your company's 3D model,

676
00:38:09,600 --> 00:38:13,320
you may build a brand experience
metaverse for your consumers too.

677
00:38:14,760 --> 00:38:16,960
For example, Aman, you may make

678
00:38:17,040 --> 00:38:20,320
a boAt store and a boAt museum
for the consumers of boAt.

679
00:38:20,440 --> 00:38:21,720
And it could look like this.

680
00:38:21,920 --> 00:38:23,080
[thrilling music]

681
00:38:24,080 --> 00:38:26,800
- Nice! - Your consumers may
explore your products in 3D

682
00:38:26,880 --> 00:38:28,120
and buy them right away.

683
00:38:30,640 --> 00:38:32,960
The Finnish government,
Spanish government

684
00:38:33,120 --> 00:38:34,880
and big European and Indian clients

685
00:38:35,000 --> 00:38:37,120
use our product
to create their metaverse.

686
00:38:37,320 --> 00:38:38,560
[upbeat music]

687
00:38:39,040 --> 00:38:40,440
People treat 3D development

688
00:38:40,520 --> 00:38:42,840
and metaverse development
as alien concepts.

689
00:38:43,040 --> 00:38:45,840
Our vision is to make it
simple and accessible.

690
00:38:47,280 --> 00:38:49,880
Our ask is Rs. 40 lakhs
for 2% equity.

691
00:38:56,080 --> 00:38:57,720
- Greetings!
- Greetings!

692
00:38:57,880 --> 00:38:59,040
Welcome to Shark Tank!

693
00:38:59,320 --> 00:39:01,560
Yuvraj, you gave
an impressive pitch.

694
00:39:01,960 --> 00:39:06,160
Namita is surely attracted
towards technology.

695
00:39:07,440 --> 00:39:09,520
How did you start this business?
Please share your journey with us.

696
00:39:09,680 --> 00:39:11,760
I completed my studies at Punjab
Engineering College, Chandigarh.

697
00:39:11,840 --> 00:39:14,480
- PEC University of technology.
- It's a good college.

698
00:39:14,800 --> 00:39:17,360
I graduated in 2011
in the IT stream.

699
00:39:17,560 --> 00:39:20,920
My first corporate stint at Google
was through Google Summer of Code.

700
00:39:21,160 --> 00:39:23,480
My next corporate stint
was at Cisco.

701
00:39:23,720 --> 00:39:25,840
I worked at Cisco for 1.5 years.

702
00:39:31,120 --> 00:39:33,800
As you said, I have 14 factories.

703
00:39:33,880 --> 00:39:35,240
- Yes! - And they are situated
in different places.

704
00:39:35,360 --> 00:39:37,520
It could be in the US, Jammu
in India and other such places.

705
00:39:37,600 --> 00:39:38,440
Exactly!

706
00:39:38,560 --> 00:39:42,360
Please brief me as a laywoman

707
00:39:42,480 --> 00:39:45,120
on how I will benefit exactly.

708
00:39:45,120 --> 00:39:49,120
Sure. Let me give you a
visual example of a factory.

709
00:39:50,080 --> 00:39:53,520
First, we convert the entire factory
into a 3D model.

710
00:39:53,640 --> 00:39:57,920
The data of all the buildings,
different devices and elements

711
00:39:58,120 --> 00:40:00,480
can be viewed in a 3D heat map.

712
00:40:02,000 --> 00:40:04,080
The heat map fetches all the data

713
00:40:04,200 --> 00:40:07,160
and shows you in a single view
what's happening in the factory.

714
00:40:07,240 --> 00:40:08,960
[intense music playing]

715
00:40:09,040 --> 00:40:10,680
For example, in this look,

716
00:40:10,680 --> 00:40:12,760
you see that the bottom side
of the building is consuming

717
00:40:12,760 --> 00:40:14,160
more energy than the top

718
00:40:14,240 --> 00:40:16,880
because we have mapped energy
and CO2.

719
00:40:18,480 --> 00:40:20,640
You can also look inside
the building.

720
00:40:21,240 --> 00:40:22,680
You can enter the building

721
00:40:22,680 --> 00:40:26,600
to see which two machines
are consuming that energy.

722
00:40:28,240 --> 00:40:31,080
So, let's say you decided
that these two robotic arms

723
00:40:31,200 --> 00:40:32,520
need to be switched off.

724
00:40:33,040 --> 00:40:35,960
You can select it from here
and power them off.

725
00:40:37,200 --> 00:40:39,120
And the robotic arm you select
and power off

726
00:40:39,200 --> 00:40:41,600
will physically power down too.

727
00:40:43,920 --> 00:40:46,120
This decision-making process,

728
00:40:46,120 --> 00:40:47,760
of what's going on in your factory,

729
00:40:47,840 --> 00:40:50,080
getting insight and taking action,

730
00:40:50,160 --> 00:40:51,760
was done in five minutes.

731
00:40:52,120 --> 00:40:53,720
One is energy mapping.

732
00:40:53,720 --> 00:40:54,720
- Yes.
- What else?

733
00:40:55,640 --> 00:40:58,520
In this case, you can also
simulate the presence of people.

734
00:40:58,520 --> 00:41:01,440
For instance, which machines
are more in use and in which areas.

735
00:41:01,640 --> 00:41:02,920
That's a presence heat map.

736
00:41:03,200 --> 00:41:07,000
In the end, it's just about
adding a sensor to this 3D model.

737
00:41:07,480 --> 00:41:09,480
If we find the relevant sensor

738
00:41:09,480 --> 00:41:12,080
by which we can fetch
the information and display it here,

739
00:41:12,160 --> 00:41:14,920
we can do the mapping of that
3D model in this environment also.

740
00:41:15,000 --> 00:41:16,800
- This is basically a software.
- Hmm.

741
00:41:22,800 --> 00:41:25,000
So, if I want to use your software,

742
00:41:25,000 --> 00:41:27,480
- then I will have to invest
in the hardware too. - Yes.

743
00:41:27,480 --> 00:41:29,880
For me, what will be my total cost

744
00:41:29,960 --> 00:41:32,240
- against the value that I get?
- Yes.

745
00:41:32,840 --> 00:41:34,400
If we're talking about 100 machines,

746
00:41:34,480 --> 00:41:35,480
let's say,

747
00:41:35,480 --> 00:41:38,360
you get attrition sensors
for up to ¤10 to 20.

748
00:41:43,760 --> 00:41:46,480
Depending on your factory size
and endpoints,

749
00:41:57,080 --> 00:41:59,240
[tense music playing]

750
00:41:59,320 --> 00:42:01,560
I call it Enterprise Metaverse.

751
00:42:04,800 --> 00:42:07,280
Have you done anything else
on it later on too?

752
00:42:07,360 --> 00:42:11,160
You can explore all the products
in your shop.

753
00:42:11,320 --> 00:42:13,640
You can see them here
and select any product.

754
00:42:13,720 --> 00:42:15,160
And you can visualise it
even further.

755
00:42:15,240 --> 00:42:17,120
You can look at it in greater detail
up close.

756
00:42:17,200 --> 00:42:20,480
When you click on buy, it will
redirect you to the boAt store.

757
00:42:20,560 --> 00:42:22,200
[intense music playing]

758
00:42:22,280 --> 00:42:24,400
Then you can buy anything
from the website that you wish.

759
00:42:24,480 --> 00:42:26,560
This looks like a virtual store.

760
00:42:26,640 --> 00:42:29,960
You have presented a virtual store
as a metaverse.

761
00:42:30,600 --> 00:42:32,200
Not virtual, it's a 3D store.

762
00:42:32,280 --> 00:42:34,840
- It's a 3D store.
- All e-commerce stores are virtual.

763
00:42:34,840 --> 00:42:36,720
- Correct.
- This is just 3-dimensional.

764
00:42:38,120 --> 00:42:40,440
The thing is,
the software with which

765
00:42:40,520 --> 00:42:42,760
the applications are made
is the product.

766
00:42:42,840 --> 00:42:44,280
The output is not the product.

767
00:42:44,680 --> 00:42:46,560
[gripping music playing]

768
00:42:47,120 --> 00:42:48,720
The no-code framework we've built

769
00:42:48,800 --> 00:42:51,800
that provides you with
3D capabilities is our USP, right?

770
00:42:52,840 --> 00:42:53,960
What is no-code?

771
00:42:54,280 --> 00:42:56,560
No-code is you don't need
to write a code

772
00:42:56,560 --> 00:42:57,960
or even have knowledge of it.

773
00:42:58,920 --> 00:43:02,080
Just as you drag and drop
within a PowerPoint presentation,

774
00:43:02,200 --> 00:43:05,240
similarly, you can make the entire
application using drag and drop.

775
00:43:06,320 --> 00:43:08,440
So, let me show you
the crux in action.

776
00:44:03,320 --> 00:44:06,440
These applications you just saw
are running on a web browser.

777
00:44:06,880 --> 00:44:09,120
You don't need a dedicated .exe

778
00:44:09,120 --> 00:44:11,960
or to download a dedicated Android
or iOS app.

779
00:44:13,120 --> 00:44:14,000
- Very good.
- So, as long as

780
00:44:14,000 --> 00:44:16,560
an employee of your factory
scans even the QR code,

781
00:44:16,640 --> 00:44:19,600
he'll be able to access and view
the entire 3D model on his phone.

782
00:44:24,520 --> 00:44:25,800
in this order
to achieve the product.

783
00:44:25,880 --> 00:44:27,880
- The first layer
is the hardware layer. - Okay.

784
00:44:27,960 --> 00:44:30,120
We have involved protocols
on the hardware layer.

785
00:44:30,120 --> 00:44:33,680
MQTT, HTTP, XML
and even CoAP for that matter,

786
00:44:33,760 --> 00:44:35,600
which you can just plug and play

787
00:44:35,600 --> 00:44:37,600
and the IoT sensors will work
at the first go.

788
00:44:37,680 --> 00:44:38,600
Alright.

789
00:44:50,400 --> 00:44:53,440
Start by explaining
what your questions mean.

790
00:44:53,520 --> 00:44:54,760
- We're sitting quietly.
- Sorry.

791
00:44:54,760 --> 00:44:57,440
We don't understand the question,
let alone the answer!

792
00:44:57,840 --> 00:44:59,560
[comical music playing]

793
00:45:00,520 --> 00:45:02,080
Let me say this in simplified terms.

794
00:45:02,160 --> 00:45:06,520
- You get data from what exists
for the standard format. - Yes.

795
00:45:06,600 --> 00:45:09,640
- You have a standard protocol in
place to consume data. - Exactly.

796
00:45:09,760 --> 00:45:12,120
- On the basis of that, you feed
the data into the database. - Yes.

797
00:45:12,200 --> 00:45:13,360
Now, you can show going forward.

798
00:45:13,440 --> 00:45:15,160
- That's all you've done.
- Yes.

799
00:45:15,240 --> 00:45:16,480
- There's no innovation as such.
- It's layer one.

800
00:45:16,560 --> 00:45:18,400
- Any IoT dashboard company
does it. - Correct.

801
00:45:18,480 --> 00:45:20,280
- Exactly. Any company would
do this. - Exactly.

802
00:45:20,360 --> 00:45:21,760
- Next.
- The second step is

803
00:45:21,760 --> 00:45:24,760
what we are doing in terms of 3D
with this network and data.

804
00:45:25,480 --> 00:45:28,720
In this layer, 3D and your IoT data..

805
00:45:28,800 --> 00:45:30,840
We call it ETL,
extract, transform, and load.

806
00:45:30,920 --> 00:45:31,960
- I know ETL.
- Okay.

807
00:45:31,960 --> 00:45:34,320
The ETL pipeline is given to you
in a no-code manner.

808
00:45:35,400 --> 00:45:37,120
These are standard protocols.

809
00:45:37,240 --> 00:45:38,880
I don't see any innovation here.

810
00:45:38,880 --> 00:45:40,520
- This is a ready,
open-source platform. - Yes.

811
00:45:40,600 --> 00:45:42,840
Sir, we have added innovations
in the WebGL layer.

812
00:45:42,920 --> 00:45:44,880
WebGL is only lighter images.

813
00:45:55,680 --> 00:45:57,920
- You're going in too deep.
- It's needed because

814
00:45:57,920 --> 00:46:00,360
I will invest only if I see
innovation in the platform.

815
00:46:00,480 --> 00:46:03,440
If there's no intellectual property,
then I won't.

816
00:46:04,000 --> 00:46:06,480
Whatever he said so far
is readily available.

817
00:46:06,480 --> 00:46:08,160
You don't see any innovation
so far then.

818
00:46:08,320 --> 00:46:09,440
I couldn't find it.

819
00:46:10,560 --> 00:46:12,240
Are you trying to show off?

820
00:46:12,320 --> 00:46:14,160
- Why would I show off?
- Because...

821
00:46:14,440 --> 00:46:16,280
I am aware of the terms
he mentioned.

822
00:46:16,280 --> 00:46:18,000
- I'm not asking him questions.
- No, we know them too.

823
00:46:18,080 --> 00:46:20,680
But let him explain
technically and conceptually.

824
00:46:21,400 --> 00:46:23,720
- Hmm.
- What line went in what code

825
00:46:23,800 --> 00:46:26,160
- is a long conversation.
- I'm not asking that.

826
00:46:26,240 --> 00:46:27,600
- Am I asking that?
- Conceptually.

827
00:46:27,680 --> 00:46:28,680
Am I asking that?

828
00:46:28,800 --> 00:46:30,440
[intense music playing]

829
00:46:31,880 --> 00:46:34,320
May I ask you a few questions?

830
00:46:34,400 --> 00:46:36,320
- Non-technical.
- Yes.

831
00:46:37,600 --> 00:46:40,920
- A lot of people had ventured
into this industry. - Hmm.

832
00:46:41,000 --> 00:46:44,320
Why do you consider
your platform superior?

833
00:46:44,400 --> 00:46:46,080
- Ultimately what will happen is...
- Hmm.

834
00:46:46,160 --> 00:46:48,400
How many platforms exist
in gaming globally?

835
00:46:48,480 --> 00:46:50,240
- Two or three, right?
- Hmm.

836
00:46:50,320 --> 00:46:51,760
Ultimately, I believe,

837
00:46:51,920 --> 00:46:55,360
that if you look at this industry
in terms of platforms,

838
00:46:55,440 --> 00:46:57,320
then globally, there will be
two or three companies.

839
00:46:57,400 --> 00:47:00,240
- You will need Google and Facebook
to run it. - Yes.

840
00:47:00,320 --> 00:47:02,400
- All the global tech giants.
- Yes.

841
00:47:02,480 --> 00:47:03,680
What are you doing,

842
00:47:03,760 --> 00:47:06,480
be it in your approach
or your technology,

843
00:47:06,560 --> 00:47:09,640
that'll help you establish
a global-scale tech platform?

844
00:47:10,800 --> 00:47:12,960
- You rightly mentioned
the competitors. - Yes.

845
00:47:13,040 --> 00:47:14,520
They are Microsoft and NVIDIA...

846
00:47:14,600 --> 00:47:16,840
- Right. - Who will most likely
lead this race and emerge winners.

847
00:47:16,920 --> 00:47:19,320
My approach right now
is to first understand

848
00:47:19,400 --> 00:47:21,880
what it is in their solution
they are unable to address.

849
00:47:22,760 --> 00:47:24,920
If you look at
all the Fortune 500 companies,

850
00:47:25,000 --> 00:47:26,480
they will go to Microsoft and NVIDIA

851
00:47:26,480 --> 00:47:28,720
when it comes to metaverse
and enterprise network.

852
00:47:29,280 --> 00:47:30,600
But the remaining SMEs,

853
00:47:30,720 --> 00:47:34,600
who make ¤10 million
to 100 million annually,

854
00:47:34,800 --> 00:47:37,200
are unable to afford
Microsoft and NVIDIA's solutions.

855
00:47:38,320 --> 00:47:40,360
I'm not targeting
these Fortune 500 players,

856
00:47:40,360 --> 00:47:41,520
but the SMEs.

857
00:47:41,520 --> 00:47:43,880
- Even MSMEs can afford you!
- Exactly, right?

858
00:47:44,040 --> 00:47:45,880
- That's huge in India.
- All these people...

859
00:47:45,960 --> 00:47:48,080
There's a hype surrounding 3D.

860
00:47:48,160 --> 00:47:51,040
You ask anyone if they want 3D,
the reply is, "Obviously. Why not?"

861
00:47:51,120 --> 00:47:52,480
If you say you can provide it

862
00:47:52,480 --> 00:47:54,720
at one-hundredth the cost
of Microsoft and NVIDIA,

863
00:47:54,720 --> 00:47:56,640
that person will go crazy.

864
00:48:04,000 --> 00:48:06,760
will go up to 1 million to
2 million dollars for any factory.

865
00:48:07,640 --> 00:48:10,320
Let's talk about car dealerships
which are his forte.

866
00:48:10,400 --> 00:48:12,440
When we see a car on the internet,

867
00:48:12,520 --> 00:48:14,520
- we can't feel it or touch it.
- Exactly!

868
00:48:14,600 --> 00:48:17,320
Right? All the car dealers
don't want

869
00:48:17,400 --> 00:48:21,320
- to create a digital 3D twin
of their company. - That's right.

870
00:48:21,440 --> 00:48:24,400
- Yes! - But still,
many people are doing it.

871
00:48:24,480 --> 00:48:26,880
I don't understand
how you will compete with them.

872
00:48:44,320 --> 00:48:46,280
I want to simplify
this product to the extent

873
00:48:46,400 --> 00:48:49,920
that a no-code framework works
like a PowerPoint presentation tool.

874
00:48:50,000 --> 00:48:52,120
- Alright.
- And that is what my road map is.

875
00:48:52,200 --> 00:48:53,160
Please share
your sales figures with us.

876
00:48:53,240 --> 00:48:55,480
Since our launch in January 2021,

877
00:49:06,240 --> 00:49:10,080
So for the past three months,
our revenue is around 25%.

878
00:49:11,200 --> 00:49:12,680
Why aren't you making sales?

879
00:49:12,800 --> 00:49:14,000
We are definitely selling.

880
00:49:14,080 --> 00:49:17,160
A sale of Rs. 1.5 crores
in one and a half year

881
00:49:17,320 --> 00:49:19,760
is not impressive sales, right?

882
00:49:20,160 --> 00:49:21,160
I do understand that.

883
00:49:21,240 --> 00:49:24,680
As during the first year, we
only focused on the Indian market.

884
00:49:25,440 --> 00:49:27,560
I realised that it was a mistake

885
00:49:27,640 --> 00:49:30,000
because if we had focused
our energies on foreign countries,

886
00:49:30,080 --> 00:49:32,960
we would have easily
targeted European clients.

887
00:49:33,200 --> 00:49:35,280
What is your sales cycle?

888
00:49:35,360 --> 00:49:38,320
My sales cycle is broken down
into six steps which can take

889
00:49:38,400 --> 00:49:39,760
- up to two months. - How much
time does your sales cycle require?

890
00:49:45,480 --> 00:49:49,240
because I used all the money
to build up my team.

891
00:49:50,680 --> 00:49:52,720
And that is the reason
I'm trying to raise funds now.

892
00:49:52,800 --> 00:49:54,600
So you didn't raise funds until now.

893
00:49:54,680 --> 00:49:57,200
Ma'am, I raised a seed round
in May 2020.

894
00:49:57,280 --> 00:49:58,920
How much was it? And who funded you?

895
00:49:59,280 --> 00:50:00,640
It was Rs. 71 lakhs

896
00:50:12,040 --> 00:50:13,800
As far as I understand,

897
00:50:13,880 --> 00:50:16,280
you need two things
to succeed, I guess.

898
00:50:16,360 --> 00:50:19,800
One is the international B2B market

899
00:50:19,960 --> 00:50:22,280
because MSMEs won't pay
so much money in India.

900
00:50:22,360 --> 00:50:24,400
- They try to get a license somehow.
- Yes.

901
00:50:24,480 --> 00:50:26,400
But internationally,
people pay money.

902
00:50:26,520 --> 00:50:28,480
Secondly,

903
00:50:28,560 --> 00:50:31,840
staying abreast with technology
updates constantly.

904
00:50:31,920 --> 00:50:35,920
I think I won't be able to help
you in both of these fields.

905
00:50:36,520 --> 00:50:39,080
For that reason, I'm out.

906
00:50:40,720 --> 00:50:42,320
- Best of luck!
- Thank you!

907
00:50:42,400 --> 00:50:44,240
I liked you and the fact
that you are young.

908
00:50:44,320 --> 00:50:46,280
You even filed a patent
at such a young age.

909
00:50:46,360 --> 00:50:49,120
I'm a technology-oriented person
but we were tight on time.

910
00:50:49,200 --> 00:50:50,760
I didn't understand your innovation.

911
00:50:50,840 --> 00:50:53,160
[adventurous music]

912
00:50:53,440 --> 00:50:54,720
Secondly, I don't understand

913
00:50:54,840 --> 00:50:58,160
if you are providing software
or you're giving a licensed service.

914
00:50:58,240 --> 00:51:01,160
It's not something
that can be easily downloaded.

915
00:51:02,480 --> 00:51:04,720
- I want to be out for today.
- Sure!

916
00:51:05,240 --> 00:51:07,840
I want to give you some feedback.

917
00:51:07,960 --> 00:51:10,520
If you have knowledge
of metaverse currently,

918
00:51:10,600 --> 00:51:13,640
please train a group of people

919
00:51:13,720 --> 00:51:16,480
in consumer metaverse too.

920
00:51:17,440 --> 00:51:19,160
There are huge opportunities
in that field.

921
00:51:19,240 --> 00:51:21,400
[suspenseful music]

922
00:51:21,520 --> 00:51:23,680
Please don't forget
about the consumer metaverse.

923
00:51:24,000 --> 00:51:25,320
I'm out for now.

924
00:51:26,400 --> 00:51:28,840
Anupam and I
would like to give you an offer.

925
00:51:29,720 --> 00:51:30,640
Hmm!

926
00:51:30,760 --> 00:51:32,000
Ooh!

927
00:51:32,680 --> 00:51:33,680
But...

928
00:51:35,760 --> 00:51:37,280
There are two conditions.

929
00:51:39,160 --> 00:51:40,680
Number one,

930
00:51:40,760 --> 00:51:43,280
I have a strong technology team
with 60 people.

931
00:51:43,400 --> 00:51:45,920
- They will do proper due diligence.
- Alright!

932
00:51:47,240 --> 00:51:50,000
My second condition

933
00:51:50,320 --> 00:51:53,360
is that we will also
evaluate the use case.

934
00:51:53,440 --> 00:51:56,480
So our offer is

935
00:51:56,560 --> 00:51:59,200
Rs. 40 lakhs for 5% equity.

936
00:52:10,440 --> 00:52:12,520
which is Rs. 12.18 crores.

937
00:52:13,400 --> 00:52:15,840
So if you want to give me
a counteroffer,

938
00:52:15,960 --> 00:52:17,680
I can't go below Rs. 12.18 crores

939
00:52:25,520 --> 00:52:26,960
It isn't raised yet, right?

940
00:52:39,680 --> 00:52:41,600
- 3.2%.
- Is it 3.2%?

941
00:52:41,680 --> 00:52:44,360
So my counteroffer to you
is Rs. 40 lakhs for 3% equity.

942
00:52:44,440 --> 00:52:46,280
[dramatic music]

943
00:52:46,360 --> 00:52:48,360
It can't be 3%.
We'll calculate it first.

944
00:52:56,600 --> 00:52:57,840
Let's do it.

945
00:52:59,160 --> 00:53:01,000
So the deal we are giving you

946
00:53:01,280 --> 00:53:04,040
is a Rs. 12.18 crore valuation

947
00:53:04,120 --> 00:53:07,280
which approximately comes
to Rs. 40 lakhs for 3% equity.

948
00:53:07,360 --> 00:53:10,680
- 3.2%!
- 3.2% equity, to be precise.

949
00:53:10,800 --> 00:53:11,880
- I'm okay with that.
- Done?

950
00:53:19,720 --> 00:53:21,360
- Very nice!
- Here you are, brother!

951
00:53:21,680 --> 00:53:22,880
Thank you!

952
00:53:23,680 --> 00:53:25,640
[triumphant music]

953
00:53:27,400 --> 00:53:29,800
[sweeping music]

954
00:54:41,960 --> 00:54:46,080
'Amit, Waseed from Indore
has a question for you.'

955
00:54:46,160 --> 00:54:48,960
'I have a startup
and I want to grow it.'

956
00:54:49,040 --> 00:54:52,360
'Will I have to move to big cities'

957
00:54:52,440 --> 00:54:53,840
'like Mumbai and Bengaluru?'

958
00:54:53,920 --> 00:54:56,120
I'm a live example of this.

959
00:54:56,200 --> 00:54:57,760
We started our company in Jaipur.

