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[theme music playing]

2
00:00:50,400 --> 00:00:53,040
[theme music continues]

3
00:01:18,480 --> 00:01:21,160
[theme music fading]

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00:01:27,320 --> 00:01:28,440
Hello, Sharks.

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00:01:28,720 --> 00:01:31,280
Sharks, I am fed up
with my scrap dealer.

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00:01:32,640 --> 00:01:34,600
Do you get worked up thinking about

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00:01:34,680 --> 00:01:37,760
whether your scrap dealer's weighing
scale is functioning properly?

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00:01:38,120 --> 00:01:41,200
Whether his rates would be
as per the market or not?

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00:01:41,360 --> 00:01:43,840
Does your scrap dealer come over
at a time convenient to you

10
00:01:43,880 --> 00:01:45,360
or as it fancies him?

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00:01:46,400 --> 00:01:49,920
Moreover, as a responsible citizen,
the most important thing is

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00:01:50,000 --> 00:01:52,640
whether your scrap
will even be recycled or not!

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00:01:52,680 --> 00:01:53,640
Hmm.

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00:01:54,240 --> 00:01:57,520
Scrap dealers don't know
if they'll get work daily.

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Customers call them to give scrap
but send them empty-handed.

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00:02:01,400 --> 00:02:02,840
[music playing]

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00:02:03,240 --> 00:02:07,600
Sharks, customers and scrap dealers
face these problems

18
00:02:07,760 --> 00:02:10,920
because this sector is extremely
unorganised as well as neglected.

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00:02:11,320 --> 00:02:14,720
Sharks, don't you agree that
when local stores can sell online,

20
00:02:14,840 --> 00:02:16,520
then why not scrap dealers?

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I come before you with a solution
to all these problems, Sharks.

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This scrap dealer doesn't holler.

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00:03:13,160 --> 00:03:17,480
My ask is Rs. 60 lakhs
for 3% equity.

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00:03:24,320 --> 00:03:26,080
[Sharks laugh]

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00:03:26,280 --> 00:03:28,120
- Welcome to Shark Tank, Mukul.
- Thank you.

26
00:03:28,200 --> 00:03:29,920
Tell us your educational background.

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00:03:29,960 --> 00:03:32,600
How did you think of this idea
at such a young age?

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00:03:32,600 --> 00:03:33,760
People normally don't.

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00:03:34,080 --> 00:03:37,280
Sir, actually, I've done BTech
from IIIT-Delhi.

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00:03:37,520 --> 00:03:39,480
I ran a start-up of drones
before this.

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00:03:55,400 --> 00:03:57,000
The drone start-up didn't work out.

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00:03:57,120 --> 00:04:00,440
ScrapUncle had been on my mind
for a really long time.

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00:04:00,440 --> 00:04:01,640
The idea was in my head.

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00:04:01,720 --> 00:04:03,760
I was interested in robotics
since childhood.

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00:04:03,920 --> 00:04:05,640
My uncle is a scrap dealer.

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00:04:15,360 --> 00:04:18,560
I got a fair idea
about how the sector functioned.

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00:04:18,720 --> 00:04:19,840
When I moved to Delhi,

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I noticed unorganised sectors were
being converted into organised ones

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00:04:23,440 --> 00:04:25,120
by Swiggy, Zomato and others.

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00:04:25,320 --> 00:04:27,880
I thought about which services
were yet to be offered online.

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00:04:28,000 --> 00:04:29,640
Then I thought of scrap dealers.

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00:04:29,640 --> 00:04:32,840
This is an everyday thing
but hasn't gone online as yet.

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00:04:32,880 --> 00:04:34,720
I began my research.

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00:04:34,840 --> 00:04:37,080
I explored all the scrap markets
there were.

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Then we established ScrapUncle.

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[music playing]

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00:04:41,480 --> 00:04:42,520
What does your family say?

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00:04:42,600 --> 00:04:45,240
They thought you'd do well
after studying at IIIT Delhi.

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00:04:45,280 --> 00:04:48,600
But when someone asks,
they have to say

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00:04:48,640 --> 00:04:49,960
that you deal in scrap.

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00:04:50,360 --> 00:04:51,840
Let me tell you what happened, sir.

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00:04:51,920 --> 00:04:55,640
I won awards for my drone start-up.

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00:04:55,680 --> 00:04:57,000
I even went to the US twice.

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00:04:57,200 --> 00:04:59,600
So, they were convinced
that I was intelligent

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and I knew something.

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[chuckles]

57
00:05:01,960 --> 00:05:03,280
But the problem began

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00:05:03,320 --> 00:05:06,240
when I brought scrap dealers
to our apartment.

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00:05:06,280 --> 00:05:07,880
[Sharks laugh]

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00:05:07,960 --> 00:05:09,920
- To understand the business.
- What!

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00:05:10,120 --> 00:05:11,760
So, they lived with you!

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They still do.

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00:05:13,800 --> 00:05:15,360
[laughs]

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00:05:16,400 --> 00:05:18,120
Explain to us in detail.

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00:05:21,320 --> 00:05:22,560
[Sharks laugh]

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00:05:22,640 --> 00:05:24,960
- You brought the haven home!
- You brought it home!

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00:05:25,120 --> 00:05:27,760
When we started,
we followed the Uber model

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00:05:27,840 --> 00:05:30,560
in which we onboarded
local scrap dealers on the app.

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00:05:32,360 --> 00:05:33,960
This has only gone
from offline to online.

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00:05:34,040 --> 00:05:37,120
But the problems of weight,
quality of service

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00:05:37,240 --> 00:05:39,520
and on-demand still persist.

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00:05:40,520 --> 00:05:42,680
During the first wave of covid,
we realised that

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00:05:42,680 --> 00:05:44,760
this was a recession-proof business.

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00:05:44,840 --> 00:05:46,880
It grew by 4x at the time.

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00:05:46,920 --> 00:05:50,760
People were just sitting at home
and decluttering.

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00:05:50,960 --> 00:05:53,640
And any extra money was welcome.

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00:05:53,680 --> 00:05:55,200
That's why our orders increased.

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00:05:56,360 --> 00:05:58,040
I realised another thing.

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00:05:58,160 --> 00:06:00,800
I studied the competition
in this sector

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00:06:00,960 --> 00:06:02,440
for their failures.

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00:06:02,560 --> 00:06:06,960
They had introduced the tech,
but they didn't know the business.

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00:06:07,040 --> 00:06:08,400
When I met them, they confirmed

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00:06:08,400 --> 00:06:10,080
that they didn't know much
about the sector.

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00:06:10,120 --> 00:06:13,120
They brought in the technology
and the scrap dealers came on board.

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00:06:13,200 --> 00:06:16,120
But they didn't know the business
or how a scrap dealer made money.

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00:06:16,200 --> 00:06:17,520
Then I realised

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00:06:17,520 --> 00:06:20,240
I'd have to immerse myself in this
if I want to do the business.

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So what I did was...

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Bring them on board!

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00:06:22,520 --> 00:06:24,640
I found two scrap dealers.
[chuckles]

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00:06:24,720 --> 00:06:26,880
- He's laughing.
- I hired them.

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00:06:30,680 --> 00:06:32,600
How else would I learn from them?
There was no time.

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00:06:32,680 --> 00:06:35,240
- They do pick-ups from morning
till night. - Yes.

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00:06:35,320 --> 00:06:37,360
But I wanted to know the business
in depth.

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00:06:37,640 --> 00:06:40,640
I wanted to ask them what problems
they faced during the day.

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00:06:40,720 --> 00:06:43,560
What did the customers say
and how did they like the service.

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00:06:44,320 --> 00:06:46,560
I need time for it.
They return at 9 pm.

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00:06:46,760 --> 00:06:49,040
So, I spent time with them
during dinner.

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00:06:49,440 --> 00:06:51,040
- That...
- Hats off to you!

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00:06:51,160 --> 00:06:53,280
- Amazing.
- I can't figure out

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00:06:53,360 --> 00:06:55,600
- if you're mad or just proficient.
- No...

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00:06:55,680 --> 00:06:57,440
- No, sir...
- But hats off to you!

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00:07:01,760 --> 00:07:03,960
Can you tell me
how much money who makes?

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00:07:03,960 --> 00:07:04,960
Here's what happens.

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00:07:05,000 --> 00:07:07,840
A normal scrap dealer on a cycle
visits the neighbourhood

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00:07:20,040 --> 00:07:22,080
For instance, one who deals
in paper takes only paper.

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00:07:22,160 --> 00:07:23,800
Similarly, you have
metal scrap dealers.

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00:07:23,880 --> 00:07:26,720
Then there are people
with money and power

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00:07:26,960 --> 00:07:29,040
who get things done on the phone
with the help of money.

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00:07:29,080 --> 00:07:30,360
This business runs on credit.

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00:07:30,400 --> 00:07:32,600
The payment from the recyclers
comes in late.

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We eliminate those few players...

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- Which players?
- Those with money and power.

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Okay.

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00:07:38,600 --> 00:07:39,600
Apart from that,

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00:07:39,680 --> 00:07:42,360
we have directly reached
the recyclers in some cases.

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00:07:42,480 --> 00:07:45,280
In which cases have you directly
reached the recyclers?

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00:07:45,360 --> 00:07:46,800
Iron and electronic waste.

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That's a lucrative vertical.

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00:07:48,480 --> 00:07:50,080
Sir, on average,

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00:07:59,440 --> 00:08:02,440
How much did a scrap dealer
normally make?

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00:08:16,000 --> 00:08:18,080
Your collection partners
do all the pick-ups, right?

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00:08:18,160 --> 00:08:20,000
Let me explain.
Earlier, it was just our dealers.

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We then discontinued it

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00:08:21,440 --> 00:08:23,320
- and made pure collection partners.
- Okay.

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00:08:23,400 --> 00:08:24,760
Who are mini truck owners.

127
00:08:24,840 --> 00:08:27,600
- Okay. - Regardless of whether
he's an existing scrap dealer.

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00:08:31,600 --> 00:08:33,040
I am aware only of Delhi.

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- How many are there?
- Around 12,000.

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00:08:34,920 --> 00:08:36,200
- 12,000.
- Yes.

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00:08:39,680 --> 00:08:42,440
If we talk about Delhi alone,
it's a 2 billion dollar market.

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00:08:51,320 --> 00:08:53,640
- the business should have been
way more than this. - Yes.

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00:08:53,720 --> 00:08:54,960
What are the restrictions?

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00:08:54,960 --> 00:08:57,440
Sir, firstly, we are bootstrapped.

135
00:08:57,440 --> 00:09:00,960
And you have this fear
when taking up a fresh expense,

136
00:09:00,960 --> 00:09:02,280
given our mentalities.

137
00:09:02,920 --> 00:09:05,520
A lot of money is stuck
in the working capital.

138
00:09:05,600 --> 00:09:07,480
Apart from that, we even
bought vehicles at the start.

139
00:09:07,560 --> 00:09:10,760
You mentioned the problem
of working capital.

140
00:09:10,840 --> 00:09:12,440
- Yes? - About not getting credit.
How did you solve it?

141
00:09:12,440 --> 00:09:13,800
Did you borrow money from your dad?

142
00:09:13,880 --> 00:09:17,000
- How did you solve it? - No, we got
a grant from Columbia University.

143
00:09:17,080 --> 00:09:18,760
It was around Rs. 23 lakhs.

144
00:09:18,880 --> 00:09:21,640
- Was it purely a grant
or did you give equity? - Yes?

145
00:09:21,720 --> 00:09:24,080
No, Rs. 23 lakhs plus GST
was the grant.

146
00:09:24,360 --> 00:09:26,640
But there are a lot of
these companies nowadays...

147
00:09:26,720 --> 00:09:29,600
Even the government
has streamlined things.

148
00:09:29,960 --> 00:09:33,240
A lot of companies have entered
scrap trading. What do they do?

149
00:09:34,360 --> 00:09:36,600
The focus of the government
and these companies

150
00:09:36,600 --> 00:09:38,480
is entirely on plastics.

151
00:09:38,600 --> 00:09:40,320
But the customer wants
a one-stop solution.

152
00:09:40,360 --> 00:09:43,080
He won't call one dealer
to collect just plastic items

153
00:09:43,080 --> 00:09:44,760
and a separate one for e-waste.

154
00:09:45,440 --> 00:09:46,720
He wants a single person.

155
00:09:46,760 --> 00:09:49,280
And this is how
the supply chain works.

156
00:09:49,320 --> 00:09:51,080
The scrap dealer
takes all the scrap.

157
00:09:51,240 --> 00:09:54,040
At 25, your clarity of thought

158
00:09:54,080 --> 00:09:57,080
and your thought process

159
00:09:57,080 --> 00:09:58,280
- are amazing.
- Thank you.

160
00:09:58,360 --> 00:10:00,120
- You possess humility, you know?
- [chuckles]

161
00:10:00,160 --> 00:10:02,040
You have the desire to learn
from them.

162
00:10:02,760 --> 00:10:04,040
You don't act
like you know everything.

163
00:10:04,040 --> 00:10:06,920
The best part is
that you've brought dignity

164
00:10:07,080 --> 00:10:09,520
- to the job of a scrap dealer.
- Hmm.

165
00:10:09,600 --> 00:10:12,280
Why don't people know
about ScrapUncle?

166
00:10:12,360 --> 00:10:14,720
I'm from Delhi.
I have absolutely no idea about it.

167
00:10:16,440 --> 00:10:19,840
We started this full-time
in August 2020.

168
00:10:26,200 --> 00:10:28,280
[tense music playing]

169
00:10:28,560 --> 00:10:31,680
Tell me quickly
if you've made any sales.

170
00:10:31,840 --> 00:10:33,120
- Yes...
- Do you make profits?

171
00:10:33,200 --> 00:10:36,480
Yes. Our current monthly sales
are Rs. 27.5 lakhs.

172
00:11:04,440 --> 00:11:07,560
- Like... - What is the customer
acquisition cost per customer?

173
00:12:01,120 --> 00:12:04,120
No, I said our gross margin
was 25%.

174
00:12:08,560 --> 00:12:12,720
But when we do sales of Rs. 1 crore,
our expenses won't seem big.

175
00:12:12,720 --> 00:12:14,840
Fine, I've made my decision.
Let me tell you.

176
00:12:16,680 --> 00:12:18,320
I had never imagined

177
00:12:18,320 --> 00:12:20,680
that scrap could be
such a great business option.

178
00:12:21,120 --> 00:12:23,080
When you walked in,
I couldn't figure out your business.

179
00:12:23,080 --> 00:12:25,360
- I didn't understand
what was happening. - Hmm.

180
00:12:25,600 --> 00:12:27,720
Now, I have understood
that this can be a business too.

181
00:12:27,800 --> 00:12:29,160
- Hmm.
- You're an honest man.

182
00:12:29,240 --> 00:12:31,640
You said everything so earnestly.

183
00:12:31,720 --> 00:12:34,000
You weren't afraid of what people
would think. It was good.

184
00:12:34,080 --> 00:12:37,080
But my opinion is that
there's still a lot of work to do.

185
00:12:37,080 --> 00:12:40,520
- Operational challenges await you.
- True.

186
00:12:40,640 --> 00:12:45,240
I wish to be out for now,
but hats off to your determination.

187
00:12:45,320 --> 00:12:46,200
Thank you.

188
00:12:46,200 --> 00:12:49,120
Let me tell you.
Currently, sales are Rs. 27.5 lakhs.

189
00:12:49,960 --> 00:12:53,160
- No, just...
- I must admit you're unbelievable!

190
00:12:53,240 --> 00:12:55,600
Current sales are Rs. 27.5 lakhs.
Okay?

191
00:12:55,720 --> 00:12:57,000
Rs. 7 lakhs are remaining.

192
00:12:57,120 --> 00:12:58,520
But when sales are Rs. 1 crore,

193
00:12:58,520 --> 00:13:00,600
I will still have
that 25% left, right?

194
00:13:01,720 --> 00:13:04,720
We're not far from hitting 1 crore.
It isn't a big number.

195
00:13:04,800 --> 00:13:06,840
- Yes, I believe you.
- So...

196
00:13:07,080 --> 00:13:08,320
When we'll be left
with Rs. 25 lakhs,

197
00:13:08,320 --> 00:13:11,120
this fixed cost of ours,
which is now Rs. 3 lakhs,

198
00:13:11,200 --> 00:13:14,160
- will have become 5 or 6 lakhs.
- Absolutely right.

199
00:13:14,360 --> 00:13:16,720
We will have the remaining margin.

200
00:13:16,920 --> 00:13:17,840
Forget Rs. 1 crore.

201
00:13:17,840 --> 00:13:20,840
- Suppose you start doing sales
of Rs. 10 crores a month. - Okay.

202
00:13:29,800 --> 00:13:31,880
Secondly, the competition will grow.

203
00:13:33,320 --> 00:13:35,760
- That, in turn, will increase your
customer acquisition cost. - Hmm.

204
00:13:35,840 --> 00:13:40,000
You have repeat orders today
due to a lack of competition. Okay?

205
00:13:40,000 --> 00:13:42,080
How do you intend
to solve these two problems?

206
00:13:42,440 --> 00:13:44,200
One player is just not enough.

207
00:13:44,280 --> 00:13:46,000
A few more players
are bound to join in.

208
00:13:46,080 --> 00:13:48,000
And then all these players
will become big.

209
00:13:49,480 --> 00:13:52,240
There are so many metro cities
and the scrap is a lot.

210
00:13:52,240 --> 00:13:53,440
It will just increase.

211
00:13:53,520 --> 00:13:56,680
I don't know whether every city
will have a king

212
00:13:57,520 --> 00:13:59,320
like ScrapUncle for instance,

213
00:13:59,320 --> 00:14:00,520
or you single-handedly

214
00:14:00,640 --> 00:14:03,920
- will be able to make a business
pan-India. - Hmm.

215
00:14:04,000 --> 00:14:08,480
But I feel you're passionate
and possess clarity.

216
00:14:08,600 --> 00:14:10,320
I want to bet on that.

217
00:14:10,560 --> 00:14:14,280
So, I'll offer you
Rs. 30 lakhs equity

218
00:14:14,360 --> 00:14:16,440
for 5% of the business.

219
00:14:17,840 --> 00:14:19,600
Which is a valuation
of Rs. 6 crores.

220
00:14:19,720 --> 00:14:22,880
And for your working capital needs,

221
00:14:23,040 --> 00:14:27,080
I'll give you Rs. 30 lakhs debt
at 12% interest.

222
00:14:35,560 --> 00:14:37,760
But let me tell you
something honestly.

223
00:14:38,040 --> 00:14:41,360
I don't see where I can add value.

224
00:14:42,600 --> 00:14:44,400
And for that reason, I am out.

225
00:14:44,600 --> 00:14:45,520
Okay.

226
00:14:45,800 --> 00:14:49,160
Car scrapping as a business
is gaining momentum.

227
00:14:49,280 --> 00:14:51,080
It could be a new line
for your business.

228
00:14:51,160 --> 00:14:52,640
We have options for cars too, sir.

229
00:14:52,640 --> 00:14:57,080
- We recently did a tie-up
with a big vehicle scrapper. - Wow!

230
00:14:57,160 --> 00:14:59,800
This is an important moment
for our industry

231
00:14:59,880 --> 00:15:02,920
- where cars that are 10 to 15 years
old will be scrapped. - Right.

232
00:15:03,080 --> 00:15:04,600
The volumes will be so high.

233
00:15:04,600 --> 00:15:05,960
Billions of dollars
will be generated

234
00:15:06,040 --> 00:15:07,760
from cars that must be
mandatorily scrapped by law.

235
00:15:07,840 --> 00:15:09,240
Are you making an offer or not?

236
00:15:10,400 --> 00:15:12,720
I will make an offer, Vineeta.
It will be better than yours.

237
00:15:12,720 --> 00:15:14,840
- That's why he's listening.
- [laughs]

238
00:15:14,960 --> 00:15:16,440
I don't believe in debt.

239
00:15:16,440 --> 00:15:18,880
I feel you have a requirement
for working capital.

240
00:15:19,640 --> 00:15:22,120
I want to give you
Rs. 60 lakhs equity upfront.

241
00:15:22,280 --> 00:15:24,160
- At what percent?
- I am not done.

242
00:15:24,320 --> 00:15:26,560
- I am telling you.
- I like this guy.

243
00:15:26,680 --> 00:15:29,560
- I like this guy. - You don't waste
a minute to celebrate your wins!

244
00:15:29,560 --> 00:15:30,640
You straightaway...

245
00:15:30,880 --> 00:15:34,880
I will give you Rs. 60 lakhs now
matching Vineeta's offer

246
00:15:34,880 --> 00:15:36,720
of Rs. 6 crores.

247
00:15:36,800 --> 00:15:38,040
I want 10% equity.

248
00:15:49,520 --> 00:15:50,600
- [hysterical laughter]
- 60...

249
00:15:50,600 --> 00:15:52,760
- Rs. 60 lakhs for 8%.
- A bidding war.

250
00:15:52,760 --> 00:15:54,240
Hang on a minute.

251
00:15:54,480 --> 00:15:56,320
Wait, I'm revising my offer.

252
00:15:58,480 --> 00:16:01,520
I'll take 7%.
Rs. 60 lakhs for 7% equity.

253
00:16:10,880 --> 00:16:12,240
Let me summarise it for you.

254
00:16:12,240 --> 00:16:14,400
The offers will be revised
by the time I'm done.

255
00:16:15,680 --> 00:16:18,120
One offer is Rs. 60 lakhs
for 7% equity.

256
00:16:18,440 --> 00:16:20,200
Anupam's offer is Rs. 60 lakhs
for 6% equity.

257
00:16:20,200 --> 00:16:21,880
Vineeta is just breathing calmly.

258
00:16:21,960 --> 00:16:24,360
[hysterical laughter]

259
00:16:25,080 --> 00:16:26,920
Look, here's my last
and final offer.

260
00:16:28,760 --> 00:16:30,760
Rs. 60 lakhs for 5% equity.

261
00:16:34,840 --> 00:16:38,600
You took too long. I am out.

262
00:16:40,040 --> 00:16:41,400
I don't want to do any deal.

263
00:16:41,880 --> 00:16:45,400
Look, this business
is operationally very heavy.

264
00:16:45,520 --> 00:16:48,640
Second, your frequency of purchase
is very low.

265
00:16:48,760 --> 00:16:50,600
Once a month or two months.

266
00:16:50,840 --> 00:16:54,240
When that happens,
brand loyalty weakens.

267
00:16:54,320 --> 00:16:56,640
- You said you won't give sermons!
- So...

268
00:16:56,760 --> 00:16:58,320
- I was just going to say that!
- I...

269
00:16:58,640 --> 00:17:01,240
I don't give sermons
if I make an offer.

270
00:17:01,320 --> 00:17:04,120
But I will if I withdraw my offer.

271
00:17:04,240 --> 00:17:05,720
You're a wonderful person

272
00:17:05,720 --> 00:17:08,320
- and I salute you for the work
you're doing. - Hmm.

273
00:17:08,480 --> 00:17:09,360
I'm out.

274
00:17:09,360 --> 00:17:10,400
Fantastic!

275
00:17:11,280 --> 00:17:12,320
We have a deal, sir.

276
00:17:19,800 --> 00:17:21,120
Keep rocking. You did amazing.

277
00:17:21,200 --> 00:17:23,160
- Mukul, you're awesome.
- Thank you, Mukul.

278
00:17:23,280 --> 00:17:25,000
- Thank you.
- You're a really cool dude.

279
00:17:25,000 --> 00:17:26,120
Thank you so much.

280
00:18:47,840 --> 00:18:50,840
[theme music playing]

281
00:19:10,800 --> 00:19:13,000
[theme music fading]

282
00:19:13,080 --> 00:19:15,400
Sharks, we've been listening
to comparisons since childhood.

283
00:19:15,480 --> 00:19:17,680
"Sharma ji's son
is good at studies."

284
00:19:18,800 --> 00:19:21,440
"Sharma ji's son is good at sport."

285
00:19:21,520 --> 00:19:22,600
[Sharks laugh]

286
00:19:22,720 --> 00:19:26,160
But we've forgotten to appreciate
one Sharma ji and that is my mom.

287
00:19:27,320 --> 00:19:28,680
Oh! Amazing.

288
00:19:29,880 --> 00:19:31,000
Aw.

289
00:19:31,160 --> 00:19:32,400
Greetings, Sharks.

290
00:19:39,440 --> 00:19:40,440
Just like all mothers,

291
00:19:40,440 --> 00:19:44,360
I, too, want my family
to stay healthy

292
00:19:45,280 --> 00:19:47,080
and my kids to eat healthy food.

293
00:19:47,160 --> 00:19:51,040
That's why we've always sourced
our flour from the mill.

294
00:19:51,400 --> 00:19:55,480
But one day I was busy
on account of my job.

295
00:19:55,560 --> 00:19:58,840
We couldn't get the grain milled
and also, it started raining.

296
00:19:59,160 --> 00:20:02,800
So, we had no choice
but to buy a packet of flour

297
00:20:02,920 --> 00:20:04,200
and make rotis with it.

298
00:20:04,200 --> 00:20:05,320
We did eat the rotis,

299
00:20:05,320 --> 00:20:08,960
but neither were they tasty
nor was the quality good.

300
00:20:10,080 --> 00:20:14,000
At that time, it occurred to me that
there must be many women out there

301
00:20:14,000 --> 00:20:15,440
who must be facing
the same problem.

302
00:20:15,520 --> 00:20:18,960
- So I decided to set up
my own flour mill. - Wow!

303
00:20:19,040 --> 00:20:22,640
And I set up a flour mill
in my town.

304
00:20:24,520 --> 00:20:27,560
Sharks, we asked our customers
what their demands were.

305
00:20:27,720 --> 00:20:32,080
What consistency of flour did
they prefer and of what grain.

306
00:20:33,880 --> 00:20:36,520
We gave them flour
that met their needs.

307
00:20:36,600 --> 00:20:37,960
Sharks, we didn't stop at that.

308
00:20:38,040 --> 00:20:40,080
We took a nutritionist on board

309
00:20:40,160 --> 00:20:42,960
who understood the health problems
of our customers,

310
00:20:43,120 --> 00:20:46,640
and we'd recommend our flour to them
based on that analysis.

311
00:21:10,960 --> 00:21:12,960
So, Sharks, our ask is

312
00:21:21,960 --> 00:21:24,960
When someone asks you
which brand of flour you buy,

313
00:21:24,960 --> 00:21:27,320
your answer should be,
"Sharma Ji Ka Aata."

314
00:21:27,400 --> 00:21:28,760
- [laughs]
- "Sharma Ji Ka Aata"!

315
00:21:28,840 --> 00:21:30,800
[laughs]

316
00:21:44,160 --> 00:21:46,000
- [unanimous laughter]
- [mumbling]

317
00:21:47,840 --> 00:21:50,320
Is your brother involved
in the business or not?

318
00:21:50,400 --> 00:21:54,000
Unfortunately, ma'am, he passed away
in December.

319
00:21:54,080 --> 00:21:56,320
- Oh! So sorry to hear that.
- Sorry to hear that.

320
00:21:56,800 --> 00:21:59,880
But he has always been
a source of inspiration to me.

321
00:21:59,960 --> 00:22:02,880
He told me something I remember
when we saw that one episode

322
00:22:02,960 --> 00:22:05,280
- of sisters-in-law
who owned a pickle business. - Yes?

323
00:22:05,360 --> 00:22:06,840
He used to motivate me by saying,

324
00:22:06,920 --> 00:22:09,760
"The sisters-in-law will take
their flour to Shark Tank one day!"

325
00:22:09,840 --> 00:22:11,880
Wow! How sweet!

326
00:22:11,960 --> 00:22:13,800
[sentimental music playing]

327
00:22:14,160 --> 00:22:16,880
You wish to make this
a national brand

328
00:22:16,880 --> 00:22:18,440
to dedicate to your brother.

329
00:22:18,520 --> 00:22:20,640
- Yes...
- In heaven.

330
00:22:21,560 --> 00:22:22,880
What do you do, sir?

331
00:22:23,000 --> 00:22:25,520
I was inspired by her.

332
00:22:25,760 --> 00:22:29,320
Due to personal reasons,
I was compelled to take up a job

333
00:22:29,400 --> 00:22:31,000
and support the family.

334
00:22:31,120 --> 00:22:34,280
But my mom was so passionate
about this product

335
00:22:34,560 --> 00:22:36,600
that I didn't want there
to be any roadblocks.

336
00:22:37,200 --> 00:22:39,280
So, I took the responsibility of...

337
00:22:39,280 --> 00:22:42,040
- I began helping her
with operations. - Understood.

338
00:22:42,120 --> 00:22:43,120
When did you join?

339
00:22:43,240 --> 00:22:45,920
- I'm doing a job since 2017.
- Okay.

340
00:22:45,920 --> 00:22:48,240
I help her with operations
part-time.

341
00:22:48,320 --> 00:22:50,640
- Do you also do a job
alongside this? - Yes.

342
00:22:50,760 --> 00:22:54,200
- You began milling the grain...
- Hmm...

343
00:22:54,280 --> 00:22:57,400
Because it was an indulgence
and not a necessity.

344
00:22:57,480 --> 00:23:00,040
No, it was both.

345
00:23:00,160 --> 00:23:02,720
- Did you need it for your family?
- Yes.

346
00:23:02,880 --> 00:23:04,920
You could have brought
the grinder home.

347
00:23:04,920 --> 00:23:07,760
No, small machines
won't guarantee efficiency

348
00:23:07,880 --> 00:23:09,640
- if I wish to do this commercially.
- Yes.

349
00:23:09,760 --> 00:23:12,400
With bigger machines,
there is greater efficiency

350
00:23:12,400 --> 00:23:13,320
and grains are stone-crushed.

351
00:23:13,440 --> 00:23:16,120
The quality, taste
and texture of the flour

352
00:23:16,200 --> 00:23:19,120
that stone-crushing renders is
not something the machines can do.

353
00:23:19,560 --> 00:23:22,520
You mentioned two things.
First, that there was a need.

354
00:23:22,640 --> 00:23:27,520
- And the second was if you
had to go commercial. - Yes.

355
00:23:27,520 --> 00:23:29,240
So, I have a feeling

356
00:23:29,320 --> 00:23:32,520
that you were compelled
to get into this business.

357
00:23:32,520 --> 00:23:33,720
Or was it something else?

358
00:23:33,840 --> 00:23:35,640
In 2016,

359
00:23:35,640 --> 00:23:38,800
my younger son underwent
major intestinal surgery.

360
00:23:39,680 --> 00:23:43,120
Within a week of that, my husband
suffered a massive cardiac arrest,

361
00:23:43,120 --> 00:23:44,600
and both were fatal conditions.

362
00:23:44,720 --> 00:23:46,200
- Oh my God!
- Oh!

363
00:23:46,720 --> 00:23:48,360
My entire savings

364
00:23:48,360 --> 00:23:51,840
and the income from the business
went into paying hospital bills.

365
00:23:51,840 --> 00:23:54,400
I spent over Rs. 40 lakhs
in two years

366
00:23:54,520 --> 00:23:56,880
only on medical bills.

367
00:23:58,800 --> 00:24:01,680
- In due course, we all recovered.
- Nice.

368
00:24:02,080 --> 00:24:03,720
- Very good.
- But my husband's heart

369
00:24:03,720 --> 00:24:06,000
pumps only at 25% capacity.

370
00:24:07,160 --> 00:24:11,760
I asked him to quit his job
before the covid hit.

371
00:24:11,920 --> 00:24:14,120
I told him it was our business
and we'd expand it.

372
00:24:14,320 --> 00:24:17,400
I told him he could oversee
the deliveries

373
00:24:17,400 --> 00:24:18,720
and I'd handle marketing.

374
00:24:19,200 --> 00:24:21,320
What you have done
takes a lot of courage, Sangeeta.

375
00:24:21,320 --> 00:24:22,920
You've done a commendable job.

376
00:24:23,200 --> 00:24:25,440
What a heart-touching story!

377
00:24:25,600 --> 00:24:28,640
You helped your family
come out of a financial crisis.

378
00:24:28,640 --> 00:24:29,520
Hats off!

379
00:24:29,640 --> 00:24:30,760
- Thank you.
- Thank you so much.

380
00:24:30,840 --> 00:24:33,320
- I'd like to say
one more thing, sir. - Yes.

381
00:24:33,520 --> 00:24:35,680
I didn't spend a rupee on marketing.

382
00:24:35,880 --> 00:24:40,080
I wanted to try and save money
in every way possible.

383
00:24:40,080 --> 00:24:42,120
I market my brand
on free groups on Facebook.

384
00:24:42,120 --> 00:24:43,920
- There must be at least 1000.
- Wonderful!

385
00:24:44,000 --> 00:24:47,000
My routine from 4 to 6 am is

386
00:24:47,280 --> 00:24:51,840
that I drop a message on
all the free groups on Facebook.

387
00:24:51,920 --> 00:24:54,480
When people wake up at 6 am
and check their notifications,

388
00:24:54,480 --> 00:24:55,800
it'll strike them
to replenish flour at home.

389
00:24:55,880 --> 00:24:57,400
Lovely!

390
00:24:57,560 --> 00:24:59,320
- [sentimental music playing]
- [applauds]

391
00:24:59,400 --> 00:25:01,720
It will surely strike them
and this does happen.

392
00:25:02,040 --> 00:25:05,400
We harp on about marketing,
but this is true marketing!

393
00:25:05,400 --> 00:25:06,760
Understanding the customer!

394
00:25:06,880 --> 00:25:07,840
Yes.

395
00:25:08,600 --> 00:25:10,240
You put yourself up to the job.

396
00:25:10,240 --> 00:25:11,960
That's marketing
fundamentally put, right?

397
00:25:12,040 --> 00:25:14,240
- Yes.
- People get into the technicals

398
00:25:14,320 --> 00:25:16,720
like retention,
replenishment reminders and others.

399
00:25:16,800 --> 00:25:20,920
But you went by the first principle
and did this yourself.

400
00:25:21,000 --> 00:25:23,440
Let me get to
the delivery of our products.

401
00:25:23,680 --> 00:25:25,800
I didn't have money
to hire delivery boys.

402
00:25:25,880 --> 00:25:27,480
I later realised that

403
00:25:27,600 --> 00:25:30,520
if I hired someone for this job,
people would not know me.

404
00:25:30,720 --> 00:25:33,200
I used to take my son,
who underwent surgery,

405
00:25:33,200 --> 00:25:34,960
along in the car with me.

406
00:25:35,120 --> 00:25:38,760
I used to give him a soft drink
or munchies.

407
00:25:38,960 --> 00:25:41,400
And I used to keep the bags of flour
in the boot of my car.

408
00:25:41,480 --> 00:25:43,040
People were extremely cooperative.

409
00:25:43,040 --> 00:25:45,720
"Ma'am, don't come upstairs.
We will come to you."

410
00:25:45,840 --> 00:25:47,000
They'd come downstairs

411
00:25:47,000 --> 00:25:49,480
and collect their bags of flour
from the boot of my car.

412
00:25:49,600 --> 00:25:50,560
Nice.

413
00:25:50,920 --> 00:25:53,000
[uplifting music playing]

414
00:25:53,240 --> 00:25:54,920
You have proved one thing.

415
00:25:54,920 --> 00:25:57,200
People believe,
especially in our country,

416
00:25:57,320 --> 00:26:00,760
that generally men are better
at business and women are not.

417
00:26:00,920 --> 00:26:04,240
- Yes. - I believe that's
the perception about women

418
00:26:04,240 --> 00:26:05,640
because either
they don't wish to do it

419
00:26:05,640 --> 00:26:07,200
or they never had the opportunity.

420
00:26:07,400 --> 00:26:10,000
You had to go through it
and you did an amazing job.

421
00:26:10,000 --> 00:26:13,200
You have set a good example. So...

422
00:26:13,400 --> 00:26:16,880
[sentimental music playing]

423
00:26:17,160 --> 00:26:20,920
- And there's always
a breadwinner in a family. - Yes.

424
00:26:21,000 --> 00:26:24,360
Here, you are literally
the breadwinner in the family.

425
00:26:24,480 --> 00:26:25,640
Yes, I am.

426
00:26:25,640 --> 00:26:28,920
Here, behind every successful woman,
there's a man.

427
00:26:29,240 --> 00:26:30,400
A progressive man.

428
00:26:31,680 --> 00:26:33,200
Why 40 SKUs?

429
00:26:33,280 --> 00:26:35,680
We do have 40 SKUs
which is a bit too much.

430
00:26:35,760 --> 00:26:38,000
But going forward,
the SKUs will decrease

431
00:26:38,000 --> 00:26:41,920
as we know the generic taste
and which ones sell more.

432
00:26:41,960 --> 00:26:42,880
What sells the most?

433
00:26:42,960 --> 00:26:46,440
Sharbati wheat flour contributes
to 70% of the revenue.

434
00:26:46,480 --> 00:26:47,440
Sharbati wheat!

435
00:26:47,520 --> 00:26:49,000
Sharbati. Yes, it's wheat.

436
00:26:49,120 --> 00:26:50,400
What comes after that?

437
00:26:50,480 --> 00:26:53,120
Then comes multigrain,
jowar and bajra.

438
00:26:53,760 --> 00:26:55,400
Could you show us your products

439
00:26:55,440 --> 00:26:58,200
- so that we know what it is
that you exactly sell? - Yes.

440
00:26:58,280 --> 00:27:00,600
[euphoric music playing]

441
00:27:03,760 --> 00:27:04,840
What are you offering us?

442
00:27:04,960 --> 00:27:06,120
- What's this?
- Roti.

443
00:27:06,200 --> 00:27:08,720
- There's missi roti
and multigrain roti. - Wow!

444
00:27:08,960 --> 00:27:11,440
[uplifting music playing]

445
00:27:22,480 --> 00:27:25,360
Do your customers buy from you
because this is better in taste?

446
00:27:25,440 --> 00:27:27,360
Or because you don't add
a particular ingredient

447
00:27:27,360 --> 00:27:28,800
or preservative?

448
00:27:28,920 --> 00:27:30,800
We do not add preservatives at all.

449
00:27:32,040 --> 00:27:33,000
It's delectable!

450
00:27:33,280 --> 00:27:35,600
[euphoric music playing]

451
00:27:35,880 --> 00:27:37,800
Tell us about your sales.

452
00:27:57,880 --> 00:27:58,760
What will be your profit?

453
00:28:07,600 --> 00:28:08,520
Yes.

454
00:28:09,320 --> 00:28:11,480
Talking about our local grinding.

455
00:28:11,600 --> 00:28:13,920
This is possible
as we have two machines.

456
00:28:14,120 --> 00:28:16,880
People bring their grains
to us to mill them.

457
00:28:17,080 --> 00:28:18,880
That contributes to another

458
00:28:18,920 --> 00:28:21,680
Rs. 80,000 to 90,000 revenue
per month.

459
00:28:21,760 --> 00:28:23,160
That's entirely profit.

460
00:28:23,240 --> 00:28:24,360
- Yes.
- Right.

461
00:28:25,480 --> 00:28:26,960
What's the price difference

462
00:28:27,000 --> 00:28:29,440
between your per kg rate
and that of normal flour?

463
00:28:37,040 --> 00:28:40,560
How much business do you get
through the community?

464
00:28:40,560 --> 00:28:42,760
And how much is through online
and D2C channels?

465
00:29:14,760 --> 00:29:18,680
I need you to teach me
modern-day trade.

466
00:29:20,080 --> 00:29:24,440
Look. I don't think a revenue
of Rs. 10 to 15 lakhs a month

467
00:29:24,640 --> 00:29:26,440
is a big deal.

468
00:29:27,600 --> 00:29:29,360
You need more capital as well.

469
00:29:29,480 --> 00:29:33,440
I believe you shouldn't take
investment for the business.

470
00:29:34,080 --> 00:29:35,720
That investment will be

471
00:29:36,040 --> 00:29:39,000
accompanied by a lot of problems.

472
00:29:39,080 --> 00:29:43,520
You see, you'll have to give
10 to 30% returns to your investor.

473
00:29:44,800 --> 00:29:48,360
And the investor will expect you
to work in a certain fashion.

474
00:29:48,480 --> 00:29:51,600
I am convinced that
you've understood this business

475
00:29:51,760 --> 00:29:53,600
and you wish to run it
in a particular way.

476
00:29:53,720 --> 00:29:57,040
You won't tolerate much interference
and you shouldn't even.

477
00:29:57,160 --> 00:29:58,840
For this reason, I am out.

478
00:29:59,920 --> 00:30:01,920
Heed my advice.

479
00:30:01,960 --> 00:30:03,840
Many accelerators out there

480
00:30:03,880 --> 00:30:07,120
can teach you modern marketing

481
00:30:07,280 --> 00:30:09,560
by taking only a percentage
of your revenue.

482
00:30:09,600 --> 00:30:12,360
And I am happy
to introduce you to them

483
00:30:12,360 --> 00:30:13,880
and support you in any way.

484
00:30:14,000 --> 00:30:16,240
But I don't think you should
take any investment.

485
00:30:16,280 --> 00:30:17,720
Not just from me, from anybody.

486
00:30:17,960 --> 00:30:20,160
The rest is up to you. All the best.

487
00:30:21,840 --> 00:30:23,360
I agree with Anupam.

488
00:30:23,760 --> 00:30:27,760
At this point,
you should not accept investment.

489
00:30:28,840 --> 00:30:29,960
Go solo.

490
00:30:30,160 --> 00:30:32,280
Build your business
to a certain extent.

491
00:30:32,320 --> 00:30:34,160
You're profitable, right?

492
00:30:34,280 --> 00:30:37,200
Anupam can introduce you
to accelerators.

493
00:30:37,280 --> 00:30:39,920
Similarly, I, too, have
many connections in modern retail.

494
00:30:40,120 --> 00:30:41,920
- I am from Pune.
- Yes.

495
00:30:42,000 --> 00:30:45,000
I am happy to meet you
and share my network with you.

496
00:30:45,080 --> 00:30:48,640
But I don't find it investible
at this point.

497
00:30:50,000 --> 00:30:51,120
And so I am out.

498
00:30:52,320 --> 00:30:54,560
You'll inspire a lot of people
in India.

499
00:30:54,640 --> 00:30:58,400
I am interested in such causes
and wish to support them too.

500
00:30:58,560 --> 00:31:01,440
I'm not sure whether the business
will become big, I'll be very frank.

501
00:31:02,520 --> 00:31:05,080
We'll need to work together
to find a strategic pivot

502
00:31:05,160 --> 00:31:08,320
with respect to finding
high-margin categories.

503
00:31:08,360 --> 00:31:09,240
And we'll do it.

504
00:31:09,680 --> 00:31:13,920
My offer is Rs. 40 lakhs
since that's what you asked for.

505
00:31:15,320 --> 00:31:17,360
Rs. 20 lakh equity
and Rs. 20 lakh debt

506
00:31:17,400 --> 00:31:18,560
at a 12% normal interest rate.

507
00:31:27,960 --> 00:31:28,960
We'll grow it together.

508
00:31:29,120 --> 00:31:30,000
Ouch!

509
00:31:31,360 --> 00:31:33,000
The one saying "ouch"
didn't even make you an offer.

510
00:31:33,080 --> 00:31:34,600
This is why. It hurts.

511
00:31:34,800 --> 00:31:36,000
Then keep the pain.

512
00:31:36,280 --> 00:31:37,880
[intense music playing]

513
00:31:38,440 --> 00:31:41,040
It's a very sarcastic deal.
We call it a sarcastic deal.

514
00:31:41,160 --> 00:31:42,920
[tense music playing]

515
00:31:44,120 --> 00:31:45,800
I'll make you an offer too.

516
00:31:46,560 --> 00:31:50,920
I can help you tie up
with Amazon Fresh and Instamart.

517
00:31:50,960 --> 00:31:54,760
Avenues that could make
your delivery cost reasonable.

518
00:31:56,120 --> 00:31:58,600
This... And of course,
we'll improve the packaging.

519
00:31:58,720 --> 00:32:01,600
We'll make it a brand
with a story.

520
00:32:01,680 --> 00:32:03,040
And your story is solid.

521
00:32:03,080 --> 00:32:08,040
Your story, the one dedicated
to your brother, is very solid!

522
00:32:09,480 --> 00:32:11,920
But what Amit said is right.

523
00:32:11,960 --> 00:32:14,600
Valuation is decided
based on your current scale.

524
00:32:14,800 --> 00:32:18,280
It's really difficult to give
this business a higher valuation

525
00:32:18,320 --> 00:32:19,960
than Rs. 1 crore.

526
00:32:20,880 --> 00:32:24,120
My offer is Rs. 20 lakhs
for 20% equity.

527
00:32:24,560 --> 00:32:27,080
And Rs. 20 lakhs debt
over and above that

528
00:32:27,200 --> 00:32:29,400
at a 12% interest rate.

529
00:32:35,720 --> 00:32:39,160
I believe Vineeta would be
a good partner for you.

530
00:32:41,040 --> 00:32:42,600
[laughs]

531
00:32:43,200 --> 00:32:44,960
[intense music playing]

532
00:32:45,160 --> 00:32:47,920
If that's what you think, Vineeta
and I can give a consolidated offer.

533
00:32:48,080 --> 00:32:50,560
You have good offers. So I am out.

534
00:32:51,920 --> 00:32:53,280
And best of luck.

535
00:32:55,280 --> 00:32:57,000
Vineeta and I will
come on board together.

536
00:32:57,080 --> 00:32:59,160
Vineeta's offer is better than mine.

537
00:33:00,160 --> 00:33:02,320
I'd like to join Vineeta
in her offer.

538
00:33:02,360 --> 00:33:03,480
So, you'll have both Sharks.

539
00:33:04,800 --> 00:33:05,720
I'll repeat the offer.

540
00:33:05,760 --> 00:33:07,320
We will give you Rs. 40 lakhs.

541
00:33:15,240 --> 00:33:16,840
Hey! Stop whistling
like a pressure cooker!

542
00:33:16,880 --> 00:33:18,120
No, I was just...

543
00:33:19,640 --> 00:33:22,840
Just remember that
this guy didn't offer you a deal.

544
00:33:24,840 --> 00:33:26,640
Sharks, we have a counteroffer.

545
00:33:26,720 --> 00:33:28,640
Don't do it. Don't take debt.

546
00:33:28,640 --> 00:33:29,600
What's your counteroffer?

547
00:33:30,600 --> 00:33:32,600
I offer you Rs. 40 lakhs for 20%.

548
00:33:32,720 --> 00:33:35,240
You were out, Anupam!
Where did you come from?

549
00:33:36,400 --> 00:33:37,440
Is he allowed to do this?

550
00:33:37,520 --> 00:33:38,920
No, he is out.

551
00:33:39,040 --> 00:33:40,560
I don't want them to take a loan.

552
00:33:41,520 --> 00:33:44,960
- We're hesitant to take a loan.
- Hmm.

553
00:33:45,080 --> 00:33:48,440
Is there a way by which we can
eliminate the loan?

554
00:33:48,520 --> 00:33:49,960
Give us a counteroffer.

555
00:33:59,760 --> 00:34:02,720
My offer is Rs. 40 lakhs
for 20% equity.

556
00:34:12,320 --> 00:34:14,400
If they rule out the debt component,

557
00:34:14,440 --> 00:34:15,960
I'm out of the deal.
I don't have a problem.

558
00:34:16,200 --> 00:34:18,640
[intense music playing]

559
00:34:18,920 --> 00:34:21,080
But if they don't, my offer stands.

560
00:34:21,120 --> 00:34:22,400
- You can take my investment.
- [mumbling]

561
00:34:22,440 --> 00:34:23,480
Do not take a loan!

562
00:34:24,800 --> 00:34:26,880
Fine. You two decide.

563
00:34:26,960 --> 00:34:27,840
- Look.
- End of topic.

564
00:34:27,920 --> 00:34:28,960
I'm trying to explain to you.

565
00:34:29,080 --> 00:34:31,280
Let me calculate the equity
of the investment.

566
00:34:31,320 --> 00:34:34,480
And we'll give you Rs. 10 lakhs debt
interest-free.

567
00:34:44,000 --> 00:34:46,040
He was out of the deal.
He didn't believe in you.

568
00:34:47,800 --> 00:34:51,040
I was very clear that
you shouldn't take an investment.

569
00:34:51,160 --> 00:34:53,720
I also told you why.

570
00:34:53,800 --> 00:34:56,560
But you've made up your mind
to take the investment.

571
00:34:56,880 --> 00:34:59,480
I am against you taking debt.

572
00:35:00,080 --> 00:35:02,720
Look, this is a better valuation
for you.

573
00:35:02,800 --> 00:35:04,920
So, it's a better deal.
Now, you need to decide.

574
00:35:05,120 --> 00:35:07,480
[intense music playing]

575
00:35:08,400 --> 00:35:09,440
Anupam, we...

576
00:35:09,520 --> 00:35:11,080
- You accept!
- We accept.

577
00:35:19,120 --> 00:35:21,440
Go on, Anupam.
You took my deal.

578
00:35:22,160 --> 00:35:24,240
You may hand over the cheque.
No problem.

579
00:35:24,520 --> 00:35:26,920
You had no faith in their business.
Now, you're handing them a cheque!

580
00:35:27,120 --> 00:35:29,560
[uplifting music playing]

581
00:35:31,080 --> 00:35:32,800
- Thank you so much.
- Thank you.

582
00:35:32,880 --> 00:35:35,040
[uplifting music playing]

583
00:35:36,280 --> 00:35:37,720
- Thank you.
- Sangeeta.

584
00:35:37,720 --> 00:35:39,320
- Sangeeta.
- All the best.

585
00:35:39,440 --> 00:35:40,600
- All the best.
- Thank you.

586
00:35:40,760 --> 00:35:42,040
- It was nice to meet you.
- You're amazing.

587
00:35:42,160 --> 00:35:44,240
- Absolutely. She's incredible.
- Thank you.

588
00:35:44,240 --> 00:35:45,280
It was nice to meet you.

589
00:35:45,440 --> 00:35:47,920
[euphoric music playing]

590
00:35:49,280 --> 00:35:51,880
- Breaking rules is not allowed!
I'll do it too. - Yay!

591
00:35:51,960 --> 00:35:54,160
Everything is fair in love and war.

592
00:35:54,240 --> 00:35:55,800
If you're out,
how can you come back?

593
00:35:55,960 --> 00:35:58,480
It was a very sweet gesture
and good for her.

594
00:35:58,600 --> 00:36:00,520
- It was great for her.
- There was an emotional angle.

595
00:36:00,880 --> 00:36:02,720
Come on, it's good for...

596
00:36:02,800 --> 00:36:04,840
- Emotional...
- Anupam's emotional deal.

597
00:36:22,080 --> 00:36:23,880
[sweeping music]

598
00:36:26,880 --> 00:36:29,600
[musical instrument playing]

599
00:36:30,120 --> 00:36:31,680
'A lot is happening here.'

600
00:36:31,760 --> 00:36:34,640
We are launching two new flavours

601
00:36:34,720 --> 00:36:36,800
and we are preparing for the same.

602
00:36:38,280 --> 00:36:40,400
Aman will be here any moment

603
00:36:42,960 --> 00:36:44,880
- Are you excited?
- Yes, we are excited.

604
00:36:45,000 --> 00:36:46,560
[musical instrument playing]

605
00:36:47,040 --> 00:36:48,040
Manas!

606
00:36:49,720 --> 00:36:51,480
- Good to see you. Awesome!
- Thanks for coming.

607
00:36:54,240 --> 00:36:57,440
I remember the way
he started his pitch.

608
00:37:01,640 --> 00:37:04,400
"Until now, you bought chips
from greasy Anna.

609
00:37:04,480 --> 00:37:06,080
Now it's gone!"

610
00:37:06,200 --> 00:37:08,120
'You will be freed
from greasy Anna.'

611
00:37:10,000 --> 00:37:12,880
'And it's time for us
to embrace quality.'

612
00:37:13,080 --> 00:37:16,720
'Introducing Beyond Snack
Kerala Banana Chips.'

613
00:37:18,560 --> 00:37:21,400
'Our vision is to make
a packet of Kerala banana chips'

614
00:37:21,520 --> 00:37:23,240
'as popular as a packet
of potato chips'

615
00:37:23,320 --> 00:37:25,080
'in the Indian retail market.'

616
00:37:26,280 --> 00:37:27,880
'Sharks gave him a promising deal'

617
00:37:28,040 --> 00:37:29,880
'after being impressed
with the product.'

618
00:37:30,600 --> 00:37:32,360
Shark Tank transformed my life.

619
00:37:32,560 --> 00:37:34,480
My business has grown
by leaps and bounds.

620
00:37:34,560 --> 00:37:36,120
[drums beating]

621
00:37:58,120 --> 00:38:01,080
The banana chips production
is overflowing like water.

622
00:38:02,840 --> 00:38:05,080
'We are introducing
two new flavours today.'

623
00:38:05,280 --> 00:38:06,600
Very nice!

624
00:38:08,280 --> 00:38:11,160
He is employing our input
and that's the biggest thing.

625
00:38:12,200 --> 00:38:14,240
'Teams are built and the number
of retail outlets has increased.'

626
00:38:23,600 --> 00:38:25,480
[motivational music]

627
00:38:26,120 --> 00:38:27,680
My dream of selling
a packet of banana chips

628
00:38:27,760 --> 00:38:30,280
alongside a potato chips
packet is being fulfilled.

629
00:38:30,360 --> 00:38:34,640
Shark Tank covered all the aspects
of our business and helped us grow.

630
00:38:36,880 --> 00:38:39,600
I can't even think what I would
have done without Shark Tank.

631
00:38:39,760 --> 00:38:41,240
My life is completely changed.

632
00:38:41,320 --> 00:38:43,680
[triumphant music]

633
00:38:57,560 --> 00:38:59,520
[upbeat music]

634
00:39:12,720 --> 00:39:15,280
- Hi, Sharks! How does my hair look?
- Hello!

635
00:39:15,440 --> 00:39:17,080
[funky music]

636
00:39:17,800 --> 00:39:18,960
They look nice, right?

637
00:39:19,200 --> 00:39:21,280
They didn't look like this earlier.

638
00:39:21,400 --> 00:39:25,720
Since my childhood, I struggled
to manage my curly hair.

639
00:39:27,240 --> 00:39:29,000
"Noodles! Witch! A broom!"

640
00:39:29,080 --> 00:39:31,840
- Such comments were quite common.
- My God!

641
00:39:32,480 --> 00:39:35,360
And it marred my confidence.

642
00:39:36,160 --> 00:39:38,080
My journey was quite similar

643
00:39:38,240 --> 00:39:41,320
so I went to the salon regularly
and got my hair straightened.

644
00:39:41,400 --> 00:39:44,960
It resulted in dry and damaged hair.

645
00:39:45,120 --> 00:39:47,000
I experienced hair fall too.

646
00:39:48,200 --> 00:39:50,680
Sharks, this problem
isn't limited to us.

647
00:39:50,760 --> 00:39:55,240
Around 60% of people in the world
have curly, wavy and coiled hair.

648
00:39:56,640 --> 00:39:59,600
Either they don't know
their actual hair type

649
00:39:59,760 --> 00:40:02,920
or they don't know
how to manage their hair.

650
00:40:04,120 --> 00:40:07,440
Finally, when we embraced
our curly hair,

651
00:40:07,600 --> 00:40:10,480
we couldn't find
curly hair products in India.

652
00:40:10,720 --> 00:40:15,000
We had to import products from the
US and the UK. It was too expensive.

653
00:40:16,240 --> 00:40:19,600
We wanted to make international
quality available in India.

654
00:40:19,760 --> 00:40:21,880
So we launched MANETAIN.

655
00:40:22,080 --> 00:40:24,160
Hi, Sharks! I'm Hinshra.

656
00:40:24,360 --> 00:40:27,080
I'm 25 years old
and I'm from Kochi, Kerala.

657
00:40:33,520 --> 00:40:35,280
'MANETAIN'

658
00:40:36,280 --> 00:40:37,880
MANETAIN is

659
00:40:37,960 --> 00:40:41,840
a one-stop solution for
hair products and hair accessories.

660
00:40:41,960 --> 00:40:44,720
Our products can be used
by all hair types.

661
00:40:44,920 --> 00:40:47,280
For example, straight,
wavy and curly.

662
00:41:04,520 --> 00:41:08,840
and every frizz is a curl waiting
to happen, our lives changed.

663
00:41:09,000 --> 00:41:12,280
We want to bring the same change
in the lives of other people too.

664
00:41:12,360 --> 00:41:13,680
Good job!

665
00:41:13,880 --> 00:41:18,000
To do that, in exchange
for 2.5% equity in our company,

666
00:41:18,160 --> 00:41:20,760
we seek an investment
of Rs. 75 lakhs.

667
00:41:28,080 --> 00:41:29,400
Wonderful!

668
00:41:29,760 --> 00:41:31,880
- Welcome to Shark Tank!
- Thank you!

669
00:41:37,640 --> 00:41:40,200
I love your
colour-coordinated outfits.

670
00:41:40,680 --> 00:41:42,280
And I love your curly hair.

671
00:41:42,360 --> 00:41:43,160
- Thank you!
- Thank you!

672
00:41:43,240 --> 00:41:44,560
You are looking gorgeous.

673
00:41:44,720 --> 00:41:45,840
Thank you so much!

674
00:41:45,920 --> 00:41:48,640
You said that people
made fun of you.

675
00:41:48,720 --> 00:41:52,080
At what point did you feel,

676
00:41:52,160 --> 00:41:53,360
"I want to enjoy my curls"?

677
00:41:53,440 --> 00:41:55,880
What was the trigger point
for the two of you?

678
00:41:56,000 --> 00:41:57,960
In 2016-17,

679
00:41:58,080 --> 00:42:00,640
we discovered The Curly Girl Method.

680
00:42:00,840 --> 00:42:03,880
It's a book written by a stylist.

681
00:42:03,960 --> 00:42:05,920
The name of the book
is Curly Girl Method.

682
00:42:08,080 --> 00:42:11,160
Then we found the right way
to manage such hair.

683
00:42:11,240 --> 00:42:14,680
There are certain rules
that you must follow.

684
00:42:14,760 --> 00:42:17,840
Your hair product
requires certain ingredients

685
00:42:18,040 --> 00:42:20,120
and we must fulfil
those requirements.

686
00:42:20,920 --> 00:42:22,320
My wife has curly hair too.

687
00:42:26,280 --> 00:42:29,040
She bought some hair products
similar to these and now people

688
00:42:29,120 --> 00:42:32,400
ask her if her hair is real or fake.

689
00:42:32,480 --> 00:42:35,280
- And now...
- We face that question a lot.

690
00:42:35,360 --> 00:42:36,800
Now the curls look nice.

691
00:42:36,880 --> 00:42:40,600
Actually, earlier she didn't know

692
00:42:40,680 --> 00:42:44,160
how to manage her curly hair.
It's a common problem in India.

693
00:42:50,840 --> 00:42:52,800
Actually, everyone can use them.

694
00:42:52,880 --> 00:42:55,200
Its ingredients are clean.

695
00:42:55,320 --> 00:42:58,800
It's sulphate, silicon and paraben
free. It's water-soluble too.

696
00:42:58,880 --> 00:43:02,920
Your scalp health will improve
with constant usage.

697
00:43:03,000 --> 00:43:06,160
So everyone can use them.
It suits all kinds of hair.

698
00:43:07,240 --> 00:43:10,840
We'll talk about your product later.
How do you two know each other?

699
00:43:11,160 --> 00:43:13,880
How did you two become friends
despite a big age gap?

700
00:43:13,960 --> 00:43:16,520
Earlier, we had groups
in our community.

701
00:43:21,160 --> 00:43:22,640
- Yes!
- Oh, wow!

702
00:43:23,080 --> 00:43:24,120
Unbelievable!

703
00:43:24,880 --> 00:43:25,720
Where can we find this group?

704
00:43:25,760 --> 00:43:30,280
WhatsApp, Telegram, Facebook,
Instagram and other such places.

705
00:43:31,800 --> 00:43:33,920
We became good friends.

706
00:43:34,000 --> 00:43:38,640
Then we decided to do something for
our community as it had potential.

707
00:43:38,720 --> 00:43:41,080
- Did you two live in the same city
or different cities? - No.

708
00:43:41,160 --> 00:43:43,120
- We lived in different cities.
- We used to talk over the phone.

709
00:43:43,680 --> 00:43:45,680
Do you two live in the same city
or different cities now?

710
00:43:45,760 --> 00:43:48,080
- I live in a different city but I
keep coming. - She does up and down.

711
00:43:48,160 --> 00:43:50,680
- Where is your company based?
- It's based in Mumbai.

712
00:43:50,840 --> 00:43:52,600
Is it convenient for the two of you?

713
00:43:52,680 --> 00:43:54,440
Our business runs online.

714
00:43:54,520 --> 00:43:56,320
Our responsibilities are divided

715
00:43:56,440 --> 00:43:59,160
and Hinshra
looks after the online work.

716
00:43:59,240 --> 00:44:02,760
And I handle manufacturing,
dispatch and other such things.

717
00:44:04,360 --> 00:44:07,520
What is your educational background?
And what's your expertise?

718
00:44:07,600 --> 00:44:09,040
Namita would be
interested to know that.

719
00:44:09,960 --> 00:44:13,080
- I'm a dentist by profession.
- Wow!

720
00:44:13,160 --> 00:44:14,960
I have a science background

721
00:44:29,920 --> 00:44:32,400
- What about you?
- I have a business background.

722
00:44:32,480 --> 00:44:37,000
I pursued BCom and then I worked
at Deloitte as an audit assistant.

723
00:44:37,120 --> 00:44:39,000
I launched MANETAIN
around that time.

724
00:44:39,040 --> 00:44:40,680
So you aren't working
for any other business right now.

725
00:44:40,880 --> 00:44:44,600
I suffered a personal loss
during Covid.

726
00:44:44,760 --> 00:44:47,280
- Sorry! - So I'm helping
in my family business too.

727
00:44:47,360 --> 00:44:48,800
Otherwise, I work
full-time for MANETAIN.

728
00:44:49,720 --> 00:44:51,240
How big this market can be?

729
00:44:51,320 --> 00:44:54,400
An article published
in The Economic Times in 2018

730
00:44:54,480 --> 00:44:56,880
mentioned that it's
a Rs. 200 crore industry.

731
00:44:57,920 --> 00:45:00,200
It's growing by 6% every year

732
00:45:00,360 --> 00:45:03,240
and it's a Rs. 250 crore to
Rs. 300 crore industry right now.

733
00:45:08,680 --> 00:45:11,840
It's a wrong figure. It's about the p
who're buying such products right now

734
00:45:12,000 --> 00:45:16,720
You must say, the market for hair
products is worth Rs. 15,000 crores.

735
00:45:16,920 --> 00:45:17,840
Alright.

736
00:45:27,480 --> 00:45:30,200
- Can I show the products?
Do you want to see them? - Yes!

737
00:45:30,280 --> 00:45:32,280
[ethereal music]

738
00:45:34,880 --> 00:45:37,320
- What is this? - It's the
best-selling product. Conditioner.

739
00:45:37,440 --> 00:45:38,920
Okay. I'll just check these two.

740
00:45:39,000 --> 00:45:41,080
[ethereal music]

741
00:45:43,840 --> 00:45:44,880
Argh!

742
00:45:46,280 --> 00:45:48,000
- Rs. 1,250!
- Rs. 1,250.

743
00:45:51,920 --> 00:45:53,280
What are your total sales?

744
00:45:53,360 --> 00:45:55,560
Sir, our net sales were worth
Rs. 12 lakhs for the last month.

745
00:46:03,920 --> 00:46:07,280
Average net sales for the last
six months was Rs. 10 lakhs.

746
00:47:07,400 --> 00:47:11,400
And for some hair accessories,
it goes up to 75%.

747
00:47:11,920 --> 00:47:13,640
What is your
customer acquisition cost?

748
00:47:13,720 --> 00:47:14,760
It's around Rs. 200 to Rs. 250.

749
00:47:19,840 --> 00:47:22,360
Firstly, the price point

750
00:47:22,480 --> 00:47:26,080
is in the range of Rs. 1,250 to Rs.
1,650. Let's round it to Rs. 1,000.

751
00:47:26,200 --> 00:47:30,080
I have spoken to other hair brands
that keep specialised hair products.

752
00:47:30,160 --> 00:47:34,800
They sell online products worth
Rs. 500 or Rs. 600 with difficulty.

753
00:47:36,160 --> 00:47:39,880
In India, the market for products
priced at Rs. 1,200 and Rs. 1,600

754
00:47:40,000 --> 00:47:41,400
is not even 1%.

755
00:47:42,800 --> 00:47:46,360
You spent 3-4 years in this business
but you don't have a pricing sense.

756
00:47:46,440 --> 00:47:50,400
Secondly, this category
is a word-of-mouth category.

757
00:47:50,480 --> 00:47:55,200
Primarily, the girls who have
this problem should know about you.

758
00:47:56,880 --> 00:48:00,360
The influencers having curly hair
should have recommended you by now.

759
00:48:00,520 --> 00:48:03,240
- Yes!
- I think there is an execution gap.

760
00:48:03,360 --> 00:48:05,880
Your scale is too small
compared to other brands

761
00:48:05,960 --> 00:48:08,480
that have scaled profitably
in lesser time.

762
00:48:08,560 --> 00:48:10,280
So for that reason, I'm out.

763
00:48:11,200 --> 00:48:12,800
It's an early stage for me

764
00:48:12,960 --> 00:48:15,480
because your sale
is just Rs. 1 crore.

765
00:48:16,360 --> 00:48:17,680
The pricing is too high.

766
00:48:18,360 --> 00:48:20,880
It's too early for me
but I wish you the best.

767
00:48:21,000 --> 00:48:22,240
- Thank you!
- Thank you!

768
00:48:23,000 --> 00:48:25,560
Do you sell on your website
or the marketplaces?

769
00:48:25,680 --> 00:48:28,080
- We sell on marketplaces too.
- What's the split exactly?

770
00:48:38,200 --> 00:48:41,600
Nykaa is in process, Sublime,

771
00:48:41,720 --> 00:48:45,000
- and Vanity Wagon and we have
a small distributor too. - Alright!

772
00:48:45,120 --> 00:48:47,720
My question is as
it's so difficult to sell these,

773
00:48:47,800 --> 00:48:50,560
how do you sell products
on Amazon and Nykaa?

774
00:48:50,640 --> 00:48:53,440
Our agency for performance marketing

775
00:48:53,520 --> 00:48:57,560
is managing our business well
since they came on board.

776
00:48:57,680 --> 00:49:00,960
We have observed constant growth
in Amazon sales.

777
00:49:01,040 --> 00:49:04,160
Why don't you do it yourself?
Or you don't have the time?

778
00:49:04,240 --> 00:49:06,320
Sir, we don't have expertise.

779
00:49:07,800 --> 00:49:10,720
I don't agree. Let me tell you
that when we started out,

780
00:49:10,800 --> 00:49:13,840
a performance marketing agency
might not give you good service.

781
00:49:14,480 --> 00:49:18,080
You should have knowledge too.
You're managing them so you should

782
00:49:18,240 --> 00:49:19,840
also know what they are doing.

783
00:49:19,920 --> 00:49:23,680
- Yes. We are constantly in touch
with them. - It's a small agency.

784
00:49:23,800 --> 00:49:25,760
- They are a hands-on agency.
- It's a small agency.

785
00:49:26,400 --> 00:49:27,880
I made my decision too.

786
00:49:27,960 --> 00:49:30,800
Let me tell you, I had an interest
in this category and the product.

787
00:49:30,920 --> 00:49:33,480
The problem is if you want to make
a mass premium brand,

788
00:49:33,840 --> 00:49:35,840
you need a marketing instinct.

789
00:49:36,200 --> 00:49:37,960
And I find that missing in you,

790
00:49:39,640 --> 00:49:41,000
based on

791
00:49:41,320 --> 00:49:44,760
the way you have packaged
and priced your product.

792
00:49:46,720 --> 00:49:48,480
For that reason, I'm out. Good luck!

793
00:49:48,680 --> 00:49:49,920
- Thank you!
- Thank you!

794
00:49:50,240 --> 00:49:54,320
Firstly, let me tell you candidly
that you need to face the truth.

795
00:49:54,440 --> 00:49:56,640
Your branding is atrocious
in my view.

796
00:49:58,680 --> 00:50:01,880
If your product is placed like this,
I can only read MANETAIN.

797
00:50:04,280 --> 00:50:06,280
And if it's placed this way,
I can read only 'soap clean'.

798
00:50:06,400 --> 00:50:08,680
When the product is kept on
the shelf, what would people read?

799
00:50:08,840 --> 00:50:10,840
You can't increase your customers
based on the value proposition.

800
00:50:11,880 --> 00:50:16,040
Your whole pitch was based
on curly hair and its maintenance

801
00:50:16,240 --> 00:50:19,760
but none of your products mentions
that they are meant for curly hair.

802
00:50:21,520 --> 00:50:24,400
You should showcase
the value proposition.

803
00:50:26,240 --> 00:50:29,600
My last point is, I think you two
are doing it for passing your time.

804
00:50:29,720 --> 00:50:32,000
[dramatic music]

805
00:50:32,800 --> 00:50:35,960
For 4 years you've been distracted
by your other income sources.

806
00:50:36,040 --> 00:50:37,440
I feel there's a lack
of founder commitment.

807
00:50:37,600 --> 00:50:40,680
Amit, isn't 'passing time'
a harsh phrase?

808
00:50:40,800 --> 00:50:43,720
Yes, it is. And I want to be harsh
because that's the way we should be.

809
00:50:45,120 --> 00:50:48,080
A founder must put 100%
effort into their business.

810
00:50:48,200 --> 00:50:49,560
They can't juggle
multiple professions.

811
00:50:52,560 --> 00:50:56,960
I advise you two to come together
and stay in one city.

812
00:50:57,200 --> 00:50:59,040
Then you get the passion
to think of new ideas.

813
00:50:59,240 --> 00:51:00,080
Lastly, I think digital marketing

814
00:51:00,160 --> 00:51:01,720
can play a big role
in your business.

815
00:51:02,800 --> 00:51:06,040
In my view, it's difficult for
your product to pick up on its own.

816
00:51:06,320 --> 00:51:08,280
I want to be out today
but I wish you all the best.

817
00:51:08,360 --> 00:51:09,480
- Thank you!
- Thank you!

818
00:51:10,040 --> 00:51:11,920
Why fear when Aman is here?

819
00:51:12,000 --> 00:51:13,760
[laughing]

820
00:51:15,600 --> 00:51:17,520
I think you aren't passing time.

821
00:51:17,600 --> 00:51:19,240
[dramatic music]

822
00:51:20,600 --> 00:51:22,880
When I started my business,
I didn't have money.

823
00:51:24,640 --> 00:51:28,200
I consulted two to three brands
that helped me run my household.

824
00:51:29,920 --> 00:51:33,160
An entrepreneur needs to do other
jobs too to grow their business.

825
00:51:33,280 --> 00:51:34,960
Aman, nobody does it for four years.

826
00:51:35,120 --> 00:51:37,320
It happens. They may work
until their business scales up.

827
00:51:37,400 --> 00:51:38,960
But four years! Are you serious?

828
00:51:39,280 --> 00:51:40,760
- It's a point of view.
- Point of view.

829
00:51:42,920 --> 00:51:44,600
You may stay in different cities.
It's not a problem.

830
00:51:44,720 --> 00:51:48,360
It happened to me too. We made
a big company and it's doing well.

831
00:51:50,120 --> 00:51:53,280
Now people are working from home
so I don't agree with that.

832
00:51:53,400 --> 00:51:55,120
[dramatic music]

833
00:51:55,720 --> 00:51:58,960
Your product is fine and you two
are passionate entrepreneurs

834
00:51:59,240 --> 00:52:04,200
but you need a person who can run
the business for you. Do you agree?

835
00:52:04,600 --> 00:52:07,160
- Yes, we feel that too.
- So I have an offer for you.

836
00:52:07,680 --> 00:52:08,920
It's a conditional offer.

837
00:52:09,000 --> 00:52:10,720
[thrilling music]

838
00:52:12,200 --> 00:52:13,840
It's based on the fact
that you'll appoint a CMO

839
00:52:15,360 --> 00:52:16,760
who will take care of your business.

840
00:52:17,400 --> 00:52:20,120
As everyone said that there are
packaging issues. That's true.

841
00:52:20,240 --> 00:52:21,560
Yes!

842
00:52:22,280 --> 00:52:23,680
Brand vibes-related issues too.

843
00:52:24,560 --> 00:52:27,840
You must focus
on performance marketing.

844
00:52:36,320 --> 00:52:38,600
- You need to appoint a CMO.
- Okay.

845
00:52:38,960 --> 00:52:41,280
My offer to you is Rs. 75 lakhs

846
00:52:52,120 --> 00:52:53,920
Can we say
we need to talk in private?

847
00:52:54,000 --> 00:52:55,880
Yes! You may say that.
We heard it. You may go.

848
00:52:55,960 --> 00:52:57,560
Yes!
[laughing]

849
00:53:28,680 --> 00:53:30,440
- Can we counter you?
- Yes, please.

850
00:53:30,520 --> 00:53:33,840
Sir, Rs. 75 lakhs for 7.5% equity.

851
00:53:42,600 --> 00:53:45,720
It's more than the revenue multiple
people are getting nowadays.

852
00:53:45,880 --> 00:53:47,800
And I don't want more than 10%

853
00:53:47,920 --> 00:53:51,200
because I think your future CMO
or co-founder

854
00:53:51,280 --> 00:53:53,360
will need some equity too.

855
00:53:54,760 --> 00:53:57,920
I like you two and I understand

856
00:53:58,040 --> 00:54:00,960
that you don't have an idea
about the valuation.

857
00:54:01,040 --> 00:54:02,200
That's the only help

858
00:54:02,320 --> 00:54:05,160
I can give you because
I can feel that you don't know

859
00:54:05,400 --> 00:54:07,760
a lot of things.
And I can guide you. That's it!

860
00:54:09,600 --> 00:54:10,680
Correct!

861
00:54:13,280 --> 00:54:15,440
- Okay. The deal is done!
- Thank you!

862
00:54:25,880 --> 00:54:27,800
[joyful music]

863
00:54:28,040 --> 00:54:31,400
- Good job! Let's do it.
- Aman's favourite colour is pink.

864
00:54:32,600 --> 00:54:35,400
- Thank you, guys!
- Well done!

865
00:54:35,520 --> 00:54:38,080
[joyful music]

866
00:54:38,960 --> 00:54:41,280
Priya will get
a lifelong supply now.

867
00:54:41,360 --> 00:54:43,400
Free products for her. She spends
a lot of money on these products.

868
00:54:43,480 --> 00:54:44,560
Priya will be ecstatic.

869
00:54:44,640 --> 00:54:46,160
Aman, you won't get your money back.

870
00:54:46,360 --> 00:54:49,160
- I hope he gets them back.
- I'll get them back.

871
00:57:35,000 --> 00:57:37,480
'In today's Shark Xperience
segment, Anupam,'

872
00:57:37,640 --> 00:57:39,320
'Anmol from Pune
has a question for you.'

873
00:57:39,400 --> 00:57:41,440
'I'm curious to know'

874
00:57:41,720 --> 00:57:45,600
'who gave you the first
investment cheque of your life'

875
00:57:46,120 --> 00:57:47,560
'and when?'

876
00:57:47,880 --> 00:57:51,520
In the middle of 2005, I realised

877
00:57:51,880 --> 00:57:55,480
that competition will increase
in future and we'd need investment.

878
00:57:55,600 --> 00:57:59,280
Back then VCs and PEs
weren't a norm in India.

879
00:57:59,400 --> 00:58:02,680
So I packed my suitcase
to go to the US.

880
00:58:02,760 --> 00:58:06,160
Reputed VCs could be found
in Silicon Valley.

881
00:58:06,600 --> 00:58:09,280
I took rounds of that place
for a week.

882
00:58:09,440 --> 00:58:13,840
I had several meetings. I went to
Boston, New York and Washington DC.

