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'Coming up on Shark Tank season 2
this week'

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'are some extraordinary
and unique entrepreneurs.'

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PadCare is the world's
first such technology

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that can process sanitary napkins
and absorbent hygiene products

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including diapers.

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Did you design and manufacture
the complete machine yourself?

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Design, R&D and trial
are done internally.

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- We outsource manufacturing
to Pune vendors. - Wow!

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This mission you've chosen
is an important one.

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OLL provides
skill development classes

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to students of grades one to ten.

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I am 18 years.
My net margin is Rs. 18 lakhs.

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- Is that a profit?
- Yes.

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Gosh!

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You're a champ!

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My routine from 4 to 6 am is

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that I drop a message on
all the free groups on Facebook.

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When people wake up at 6 am
and check their notifications,

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it'll strike them
to replenish flour at home.

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We harp on about marketing,
but this is true marketing!

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I want to introduce you
to a modern-day scrap merchant

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called ScrapUncle.

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This scrap merchant doesn't holler.

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It's accessible through
the ScrapUncle app or the website.

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It is so responsible

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that it dispatches the scrap
for recycling on its own.

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We present to you

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India's smallest and most economical
electric tractor.

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- Hey!
- Where is the brake?

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It has been designed specifically
keeping small fields in mind.

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Our tractor will cause no damage
to the land or the crops.

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You'll inspire many people in India.

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I want to become one of you, sir.

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You will become one of us.

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- I'll make you an offer.
- Whoa!

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- Wow!
- Oh, my!

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I'll give you Rs. 60 lakhs
for 10% equity.

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8%.

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Rs. 60 lakhs for 7% equity.

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- Wow.
- My offer is 6%.

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- Wow!
- Whoa!

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- Rs. 60 lakhs for 5% equity.
- Whoa!

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This offer is driving me nuts!

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[Sharks laugh]

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[theme music playing]

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[theme music fading]

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Greetings, Sharks.
My name is Himanshu Gakhreja.

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Indians are extremely cheesy!

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[unanimous laughter]

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We're not fond of boring
and plain things.

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We are fond of
cheesy statements, songs,

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cheesy movies and food!

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[chuckles]

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But I am
Mr. Gakhreja's vegetarian son

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and I got addicted to cheesecake.

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How do I eat a cheesecake
that has no egg?

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Whoa!

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We came up with a cheesy hack

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so that no one with a love
for cheesecake has to forgo it!

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So, Sharks, presenting to you
Cheesecake & Co.

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[pleasant music playing]

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Cheesecake is a yummy fusion
of tart and cake

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that originated in Europe
and became popular in New York.

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[pleasant music playing]

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[pleasant music playing]

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Sharks, our mission is

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Our ask is Rs. 1 crore
for 2% equity.

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If it were established in 1918,

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Actually, the intent wasn't
it being a four-year-old company.

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- I took a resolve in 2018 and began
working on Cheesecake. - Okay.

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I dropped out of college.

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- I...
- You dropped out.

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- Yes.
- What grade?

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In twelfth grade.

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[sentimental music playing]

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Cheesecake is not just an art,
it's everything to me.

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We make the base with biscuits.

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[uplifting music playing]

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We finely crush the biscuits

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and then set them in a mould.

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[uplifting music playing]

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We mix the cream and cheese well

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and pour it into the moulds.

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[uplifting music playing]

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Then we bake it
at an even temperature.

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Then finally, your art is ready.

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[euphoric music playing]

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When someone takes a bite
of the cheesecake

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and it melts in their mouth,
you know it's authentic.

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My cheesecake journey began
with Chawla Bakery.

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I worked in this bakery
for 2.5 years.

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I worked hard for 2.5 years
and gained knowledge of cakes

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and then moved on.

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But before I knew it,
my father posed a hurdle for me.

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He forbade me.

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[sentimental music playing]

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He had me handling
his raw material business.

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When I handled dad's work,
I would literally feel suffocated.

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I tried hard to convince my dad
for a long time,

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but I did not succeed.

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[sentimental music playing]

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Then we got married.

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Shreya convinced my father
to let me pursue my passion.

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I convinced him saying
that his son was married now!

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[Sharks laugh]

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And he should let him
do as he pleases.

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[laughs]

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He did agree,

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but he never helped us!

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[Sharks laugh]

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- Didn't he invest money?
- No.

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Then the owner of the bakery
where I learned the process

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Actually, I happened to eat
a cheesecake that contained egg

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when I was working on desserts.

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Ever since I became
passionate about it.

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Secondly,
the substituted ingredients

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in place of eggs are very costly.

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We started working on cost-cutting.

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I incurred huge losses.

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And when this
finally came out right,

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Shreya gained confidence.

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Which ingredient
did you substitute egg with?

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- That's a secret, sir.
- A secret.

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[joyful music playing]

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It isn't made in factories.

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Even today, it is made from home.

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- Whoa! - It's shipped
to Bengaluru from Delhi.

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Just as Coca-Cola
protects its formula,

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- you are protecting yours.
- Exactly.

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I think your business
has grown exponentially.

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You mentioned you had 20 stores.

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We have 19 outlets.

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17 in Delhi NCR, sir,
and 2 in Bengaluru.

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What are your sales?

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No, don't get to sales yet.
First... [chuckles]

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Feed him first, please.

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[Sharks laugh]

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- He's famished.
- It's right before my eyes.

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Should I ask you about sales?
No, first let me taste the cake.

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[chuckles]

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I'll get it.

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[music playing]

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Does everyone in your store
wear these T-shirts?

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- This is the bubblegum cheesecake.
- Wow!

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Okay. Let's try it, guys.

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[pleasant music playing]

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This has no egg.

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Most people don't know
how to make a cheesecake.

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[uplifting music playing]

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But you cracked it.

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They sell cold cheesecakes.

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And then they sell it.

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Do you use an ice box?

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No, we use a normal box.
The delivery takes up to 40 minutes.

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We work keeping this in mind.

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We are available at every eight km
from every pin code of Delhi NCR.

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Please share your sales figures.

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Last year, we made
a sale of Rs. 6 crores.

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How much did you save from a sale
of Rs. 2 crores last month in July?

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Sir, 20%!

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- Does your dad earn so much?
- Duh!

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[chuckling]
Why did you ask this question?

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[chuckling]

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My father is a distributor of
raw materials for bakery products.

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- Okay!
- Yes!

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It means you are
his biggest customer now.

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- Yes! You can say that.
- Oh, my!

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- Wow, my friend! Amazing feat!
- Very good!

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Well done!

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How much does one cheesecake cost?

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[dramatic music]

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It's a Rs. 4,000 crores
market in India.

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This market is growing
at a fast pace.

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Currently,

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people in the 18-26 years
age group love to cut cheesecakes.

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It has become a signature product.

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People are moving on
from normal cream cakes.

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And an ordinary middle-class
family can easily spend Rs. 1,000.

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Himanshu and Shreya,
I have made my decision.

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First, let me tell you
that you're a cute couple.

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- Thank you so much!
- Thank you!

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You two support each other.
That's very nice.

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Secondly, running a business
of Rs. 24 crores

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which means Rs. 2 crores monthly
is a difficult feat.

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[sweeping music]

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As an investor, I need
to think about scaling up.

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I think after a certain point,

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scaling up perishable products
with the cold chain is difficult.

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So I'm out.

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I think only the top 1% of people

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can afford

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a dessert costing Rs. 250.

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And the market

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of cheesecakes specifically...

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00:12:11,760 --> 00:12:14,560
I'm not sure how big it is. I don't
think its worth is Rs. 4,000 crores

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or even around Rs. 400 crores.

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[thrilling music]

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Right now,
I don't find it investible.

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For now, I'm out.
Best of luck to both of you.

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I'm very close
to making you an offer.

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But I want to understand
what you want.

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How will you utilise my expertise?

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00:12:35,920 --> 00:12:38,080
We are merchandisers.

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We have observed our father work
like a traditional merchandiser.

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- And we are following
in his footsteps. - Okay.

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00:12:44,240 --> 00:12:46,120
Now I want to turn
my business into a corporate.

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00:12:48,120 --> 00:12:50,440
We haven't given ads
on Instagram till now.

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- Do you have a page on Instagram?
- Yes!

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00:12:52,360 --> 00:12:54,440
- How many followers do you have?
- Around four thousand.

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We don't burn cash on ads.

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We are at a stage
where we can hire more people

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and reach a higher level.

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But we don't have a clue
about how to expand our business.

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I expanded it to the extent I knew.

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Alright. I like you.

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I like you as a couple and I also
like the opportunity I see in you.

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If I invest in your business,

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my perspective would be different.

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[thrilling music]

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I want to join as somebody
who can partner with you,

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00:13:22,200 --> 00:13:23,760
somebody who can
help you build the brand

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and somebody who will
participate in the cash flows.

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- Exactly.
- Alright?

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Because I don't know
when I'll get an exit.

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[suspenseful music]

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00:13:31,440 --> 00:13:33,120
- I want to say something.
- Sure.

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You are negotiating
before I could make an offer.

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00:13:36,600 --> 00:13:38,800
We add new flavours every month

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or every two months to scale up.

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We introduce such flavours that
our competitors don't even think of.

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We are operating
in just two cities right now.

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00:13:49,000 --> 00:13:51,200
If we open our stores in 28 cities,

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our business will
easily expand up to ten times.

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00:13:54,400 --> 00:13:57,240
No. These are just tall stories.
Let me tell you the truth, Himanshu.

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Sometimes the business receives
a setback when you scale up.

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00:14:01,520 --> 00:14:04,080
You just said that you
handle all the activities.

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Yes!

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00:14:06,120 --> 00:14:07,560
You are yet to experience
a true test.

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00:14:07,640 --> 00:14:10,280
Any person can run a local business.

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You just said that you don't want to
do a traditional style of business.

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00:14:14,520 --> 00:14:17,560
- Exactly! - So you want to make
a management and leadership team.

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You want to expand
your business in multiple cities.

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00:14:19,160 --> 00:14:23,240
Your business is poles apart from
the business you want to establish.

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00:14:26,200 --> 00:14:30,240
I'll give you Rs. 50 lakhs
for 5% equity in your company.

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00:14:32,800 --> 00:14:35,680
I'll give you Rs. 50 lakhs as a loan

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00:14:36,360 --> 00:14:38,080
at 15% interest.

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00:14:44,920 --> 00:14:47,320
I think Anupam is giving you
a nice offer.

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00:14:47,480 --> 00:14:50,560
I think I want to be out.

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00:14:51,600 --> 00:14:54,480
If I make you an offer,
it couldn't be better than his.

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00:14:54,800 --> 00:14:56,360
- Thank you!
- Thank you, sir!

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00:14:59,640 --> 00:15:03,040
Honesty and humility
are critical for me.

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00:15:04,360 --> 00:15:07,280
When I made my first pitch to
my investor, it was quite similar.

253
00:15:07,360 --> 00:15:09,200
"Sir, I have limited knowledge
of businesses.

254
00:15:09,280 --> 00:15:12,200
Please help in expanding
my business." So, my investor,

255
00:15:12,280 --> 00:15:15,440
Kanwal said,
"Alright, I'll help you.

256
00:15:15,800 --> 00:15:18,400
But I'll decide the valuation."

257
00:15:20,080 --> 00:15:21,840
Why did you ask for Rs. 1 crore

258
00:15:21,960 --> 00:15:24,120
at a valuation of Rs. 50 crores?

259
00:15:24,200 --> 00:15:27,240
We'll surely cross Rs. 25 crores
yearly sale this time.

260
00:15:32,840 --> 00:15:35,600
And we are hopeful

261
00:15:35,680 --> 00:15:37,360
that our upcoming outlets

262
00:15:37,440 --> 00:15:40,720
will cross Rs. 30 crores instead
of Rs. 25 crores by March.

263
00:15:41,920 --> 00:15:44,800
As a growth company,
debt is required.

264
00:15:46,120 --> 00:15:48,800
I experienced it. I didn't get
equity for a very long time.

265
00:15:48,880 --> 00:15:50,800
So I took debt for my business.

266
00:15:50,880 --> 00:15:52,600
Later on, I was offered money
in exchange for equity.

267
00:15:52,680 --> 00:15:54,760
Sometimes we do that.
And I wanted to check

268
00:15:54,840 --> 00:15:58,400
if you have a problem taking
debt as your business is growing.

269
00:15:58,480 --> 00:16:01,840
I don't want my family
to suffer because of me.

270
00:16:01,960 --> 00:16:04,200
[suspenseful music]

271
00:16:05,840 --> 00:16:07,720
I'll put in as much effort as I can.

272
00:16:07,840 --> 00:16:09,400
So you don't have a problem
in taking debt?

273
00:16:09,480 --> 00:16:10,760
No, not really.

274
00:16:12,680 --> 00:16:13,840
Aman, what is your decision?

275
00:16:13,920 --> 00:16:17,040
We can split equity and debt
if Anupam doesn't mind.

276
00:16:17,160 --> 00:16:18,240
I'm okay.

277
00:16:20,640 --> 00:16:22,280
We'll give you Rs. 1 crore together.

278
00:16:22,360 --> 00:16:27,040
Rs. 50 lakhs for 5% equity
in your company.

279
00:16:28,200 --> 00:16:30,400
We'll split it 2.5% each.

280
00:16:30,480 --> 00:16:32,320
And Rs. 50 lakhs

281
00:16:47,960 --> 00:16:49,800
or Rs. 1 crore investment?

282
00:16:51,720 --> 00:16:54,800
Or do you value the Sharks more?

283
00:16:55,080 --> 00:16:58,000
Sir, my equity dilution
and Sharks are important to me.

284
00:16:58,960 --> 00:17:01,800
If you want us to help you
in your work,

285
00:17:01,880 --> 00:17:05,400
for me bare minimum is 2% at least.

286
00:17:06,560 --> 00:17:09,000
Sir, our last counteroffer is

287
00:17:09,080 --> 00:17:10,720
Rs. 1 crore for 3.5% equity.

288
00:17:16,920 --> 00:17:19,600
So our last offer is
on Rs. 20 crores valuation.

289
00:17:23,440 --> 00:17:26,960
Rs. 1 crore for 5% equity.
Anupam and Aman get 2.5% each.

290
00:17:34,080 --> 00:17:35,600
This is our last offer.
I won't change it.

291
00:17:35,680 --> 00:17:38,800
My point is that
I feel you need help.

292
00:17:38,880 --> 00:17:40,960
My investor helped me
when I needed it

293
00:17:41,080 --> 00:17:44,480
and today we have decided to help
you. I just want to help you.

294
00:17:44,560 --> 00:17:47,440
- For me, it's not about money.
- Please trust us once.

295
00:17:47,520 --> 00:17:49,000
We did! You aren't trusting us.

296
00:17:49,120 --> 00:17:50,200
Himanshu, let me
put things in perspective.

297
00:17:50,280 --> 00:17:51,760
Himanshu,
let me help you understand.

298
00:17:52,760 --> 00:17:55,320
If someone wants to make
a management-run company,

299
00:17:55,400 --> 00:17:58,320
people make ESOP pool of 5%.

300
00:17:58,400 --> 00:18:01,240
So you're giving 5%
to Anupam and Aman.

301
00:18:01,320 --> 00:18:04,560
- You need to give some equity to
get the deal. - It's about mindset.

302
00:18:05,640 --> 00:18:07,600
You have five seconds.
Please make up your mind.

303
00:18:13,360 --> 00:18:15,920
- No.
- No? Okay, no problem, guys.

304
00:18:16,000 --> 00:18:17,800
- My God! Amazing!
- Good luck!

305
00:18:17,880 --> 00:18:19,600
- Best of luck, Himanshu and Shreya.
- Thank you so much!

306
00:18:19,680 --> 00:18:21,320
Thank you!

307
00:18:22,200 --> 00:18:24,760
Your dad might hit you.
Please be careful.

308
00:18:25,720 --> 00:18:28,960
I have never seen
a founder reject a deal with

309
00:18:29,040 --> 00:18:31,560
- so much confidence. - I never saw
Sharks try for a business so much.

310
00:18:31,640 --> 00:18:33,280
And a founder who rejected

311
00:18:33,400 --> 00:18:35,600
- with such confidence!
- And for a cheesecake business.

312
00:18:49,400 --> 00:18:51,520
[ethereal music]

313
00:19:11,520 --> 00:19:12,800
[whistling]

314
00:19:12,880 --> 00:19:14,000
Oh!

315
00:19:17,320 --> 00:19:20,440
Don't put crayons in your mouth!
[whistling]

316
00:19:21,000 --> 00:19:23,080
Please don't smear paint
on your clothing.

317
00:19:23,480 --> 00:19:24,800
Please don't scare them.

318
00:19:26,360 --> 00:19:30,520
Please colour within the margin!
Clouds aren't green in colour.

319
00:19:31,120 --> 00:19:33,840
Sharks, doesn't it happen
in every home?

320
00:19:33,920 --> 00:19:35,040
[chuckling]

321
00:19:36,400 --> 00:19:39,440
When we parents try to inspire

322
00:19:39,520 --> 00:19:41,880
the creativity of our children,

323
00:19:41,960 --> 00:19:44,520
we buy art products for them

324
00:19:44,600 --> 00:19:47,760
but when kids
start becoming creative,

325
00:19:47,840 --> 00:19:50,880
- we act like the traffic police.
- That's true.

326
00:19:51,200 --> 00:19:52,880
Then why do we do that?

327
00:19:52,960 --> 00:19:55,640
Because we want our children
to be safe.

328
00:19:55,720 --> 00:19:57,480
We experienced something similar.

329
00:19:57,560 --> 00:19:59,440
When we set out

330
00:19:59,520 --> 00:20:03,080
to buy safe art products for
our children, we couldn't find them.

331
00:20:03,440 --> 00:20:07,120
We found such products
only outside India.

332
00:20:07,200 --> 00:20:08,280
Suddenly, we got an idea.

333
00:20:08,360 --> 00:20:10,840
We decided to make
safe products for our children

334
00:20:10,920 --> 00:20:12,600
in India.

335
00:20:12,680 --> 00:20:14,600
It led to the inception of Dabble.

336
00:20:14,680 --> 00:20:16,840
[ethereal music]

337
00:20:27,440 --> 00:20:28,880
Dabble is a brand

338
00:20:50,040 --> 00:20:51,320
So sweet!

339
00:20:52,040 --> 00:20:54,280
She loves to show her work.

340
00:20:58,040 --> 00:21:02,240
We took care of the minutest
details of child development.

341
00:21:02,360 --> 00:21:05,520
Like our organic beeswax crayons.

342
00:21:05,600 --> 00:21:07,360
They look like toys

343
00:21:07,440 --> 00:21:09,960
and inspire stories in children.

344
00:21:10,440 --> 00:21:12,920
And these are finger paints

345
00:21:13,040 --> 00:21:15,520
which contain coconut
and sweet orange oil.

346
00:21:15,640 --> 00:21:19,200
It activates all the senses
of children

347
00:21:19,280 --> 00:21:21,040
and appeals to them.

348
00:21:21,440 --> 00:21:23,080
These finger paints

349
00:21:23,160 --> 00:21:26,680
- can be easily wiped off
with a tissue. - Wow!

350
00:21:27,080 --> 00:21:29,880
And we are the first company
in India

351
00:21:30,000 --> 00:21:31,840
to print the list
of all the ingredients

352
00:21:31,920 --> 00:21:35,040
on our packaging.

353
00:21:45,320 --> 00:21:48,720
is to make Dabble the first
art experience for every child

354
00:21:48,840 --> 00:21:52,240
so that children can
freely express themselves.

355
00:21:52,360 --> 00:21:54,880
So, Sharks, we ask

356
00:22:04,160 --> 00:22:07,600
Avia and Kiara
are our first dabblers.

357
00:22:07,680 --> 00:22:10,240
Kiara, can I see it? Please show it!

358
00:22:11,840 --> 00:22:15,040
Did you make a snail? Instead of
making a castle, you made a snail.

359
00:22:15,160 --> 00:22:17,400
So cute! Good job!

360
00:22:17,480 --> 00:22:19,480
High-five! Well done!

361
00:22:19,600 --> 00:22:21,480
Kiara, do you want
to give me a high-five?

362
00:22:21,560 --> 00:22:22,840
No!
[laughing]

363
00:22:23,360 --> 00:22:25,560
[laughing]

364
00:22:26,080 --> 00:22:27,160
Thank you for joining us.

365
00:22:27,240 --> 00:22:30,480
Thank you so much! Bye, Kiara!

366
00:22:31,120 --> 00:22:32,840
Bye, Avia!

367
00:22:35,760 --> 00:22:37,680
You two are moms.

368
00:22:37,760 --> 00:22:41,680
How did you meet and how
did you come up with this idea?

369
00:22:41,760 --> 00:22:43,200
I have two kids.

370
00:22:43,280 --> 00:22:45,960
My daughter is 9 years old
and the other one is six years old.

371
00:22:46,040 --> 00:22:47,920
I have a six-year-old son.

372
00:22:48,040 --> 00:22:50,480
What's your educational background?

373
00:22:50,600 --> 00:22:53,240
I did my MBA
in marketing and finance.

374
00:22:53,320 --> 00:22:57,000
And I did a women's entrepreneurship
program at IIM Bangalore after that.

375
00:22:57,080 --> 00:22:58,640
I did my Masters in photography.

376
00:22:58,720 --> 00:23:01,400
I did advertising photography
for 13 years.

377
00:23:01,480 --> 00:23:03,920
I didn't want to continue with
advertising photography.

378
00:23:04,000 --> 00:23:06,680
I wanted to use photography
in therapy and work with children.

379
00:23:06,760 --> 00:23:09,720
- Karen, you made a huge leap.
- Yes!

380
00:23:09,800 --> 00:23:11,360
I'm too bad at art.

381
00:23:11,440 --> 00:23:14,720
When I play Pictionary, people
don't understand my drawings.

382
00:23:14,800 --> 00:23:16,920
[chuckling]

383
00:23:17,000 --> 00:23:18,400
Nobody in my family understands them

384
00:23:18,480 --> 00:23:21,600
so my wife and my daughters
don't play with me anymore.

385
00:23:21,680 --> 00:23:24,600
How did you turn towards art?

386
00:23:24,680 --> 00:23:26,480
I was not trained in art

387
00:23:26,560 --> 00:23:30,160
but my mom allowed me
to paint even on walls.

388
00:23:30,160 --> 00:23:31,920
How we feel is how
we express ourselves.

389
00:23:32,000 --> 00:23:34,640
Yes. When I draw, I feel it's a dog

390
00:23:34,760 --> 00:23:37,360
but people don't understand
it's a dog. [laughing]

391
00:23:39,840 --> 00:23:41,200
- We'd understand.
- Will you?

392
00:23:41,280 --> 00:23:43,240
- We will!
- That's an expressive art, right?

393
00:23:52,280 --> 00:23:55,720
We developed our formulations
with the help of a famous

394
00:23:55,800 --> 00:23:57,560
food technologist and cosmetologist.

395
00:24:04,880 --> 00:24:06,240
at IIM NSRCEL

396
00:24:06,400 --> 00:24:07,760
where we received incubation.

397
00:24:07,840 --> 00:24:10,640
I have been mulling over
something for a long time.

398
00:24:10,720 --> 00:24:13,680
Why did you print
the ingredients on the box?

399
00:24:13,840 --> 00:24:15,160
We met numerous parents

400
00:24:15,240 --> 00:24:16,360
and took their feedback.

401
00:24:16,440 --> 00:24:18,040
Parents enquired
about the ingredients we used

402
00:24:18,160 --> 00:24:20,400
and why it smelt foul
and other such questions.

403
00:24:20,520 --> 00:24:22,240
It's so safe

404
00:24:22,320 --> 00:24:25,600
that children can ingest it too
with no harmful effects.

405
00:24:25,680 --> 00:24:27,240
Wouldn't it be easy
to copy your product

406
00:24:27,320 --> 00:24:29,320
if you print the details
of the ingredients?

407
00:24:29,400 --> 00:24:30,600
Our competitors can copy us

408
00:24:30,680 --> 00:24:32,880
through reverse engineering.

409
00:24:32,960 --> 00:24:36,080
We decided to take
this step as mothers

410
00:24:36,160 --> 00:24:37,280
and build transparency.

411
00:24:37,360 --> 00:24:40,120
And it built trust
with the parents very quickly.

412
00:24:40,240 --> 00:24:41,360
Nice!

413
00:24:41,840 --> 00:24:43,400
My son is two years old

414
00:24:43,480 --> 00:24:45,000
- and he loves colouring.
- Okay.

415
00:24:45,080 --> 00:24:47,640
When I go to a store
to buy colours for him,

416
00:24:47,720 --> 00:24:49,240
there are hundreds of brands

417
00:24:49,320 --> 00:24:50,880
which sell edible colours

418
00:24:50,960 --> 00:24:53,000
so what's unique about your product?

419
00:24:53,120 --> 00:24:55,080
- Can I come and give you
the product? - Yes!

420
00:24:55,560 --> 00:24:57,200
[ethereal music]

421
00:25:00,080 --> 00:25:01,400
These are our brushes.

422
00:25:01,480 --> 00:25:03,360
I want to see the finger paints.

423
00:25:03,680 --> 00:25:05,320
[ethereal music]

424
00:25:06,360 --> 00:25:07,440
- This is...
- Finger paint!

425
00:25:07,600 --> 00:25:09,240
No. It's what we call

426
00:25:09,320 --> 00:25:11,360
our Baby's first handprint
and footprint kit.

427
00:25:11,440 --> 00:25:13,000
It comes with three paints

428
00:25:13,080 --> 00:25:14,160
and a canvas.

429
00:25:14,400 --> 00:25:15,880
[ethereal music]

430
00:25:19,720 --> 00:25:21,960
- Nice... Nice packaging,
by the way. - Yes!

431
00:25:22,040 --> 00:25:23,240
Very cute packaging.

432
00:25:23,320 --> 00:25:24,960
The packaging is very nice.

433
00:25:25,040 --> 00:25:26,040
- Thank you!
- Thank you!

434
00:25:26,120 --> 00:25:27,440
So what are the sales figures?

435
00:25:27,520 --> 00:25:28,800
According to the product,

436
00:25:28,880 --> 00:25:30,440
you must be having nice sales.

437
00:25:53,760 --> 00:25:54,920
[tense music]

438
00:25:55,560 --> 00:25:56,640
Yes!

439
00:25:56,920 --> 00:25:58,480
We are a bootstrap company.

440
00:25:58,600 --> 00:26:01,600
We just invested 4%-5% in marketing.

441
00:26:01,680 --> 00:26:03,280
We are looking at going on to FBA.

442
00:26:07,720 --> 00:26:10,080
- So you have just started
your business journey. - Yes!

443
00:26:10,200 --> 00:26:11,840
When kids colour,

444
00:26:11,920 --> 00:26:14,440
they need a pack
of twelve colours at least.

445
00:26:14,520 --> 00:26:16,960
But you are giving
just three colours.

446
00:26:21,520 --> 00:26:23,920
What's the difference between
the prices of both products?

447
00:26:30,400 --> 00:26:33,120
Well, price is a challenge for us.

448
00:26:33,200 --> 00:26:34,720
So how will you solve it?

449
00:26:34,880 --> 00:26:37,280
Our margin is 75%.

450
00:26:42,720 --> 00:26:45,520
- because parents can do anything
for the child's safety. - Yes!

451
00:26:45,600 --> 00:26:47,720
Plus I don't think
the price is an issue for you

452
00:26:47,800 --> 00:26:49,720
because you have products
for every segment.

453
00:26:49,800 --> 00:26:52,520
I can see a gap
in the sales execution.

454
00:26:52,600 --> 00:26:54,480
It should be available
on Hamleys by now.

455
00:26:54,560 --> 00:26:56,520
I haven't seen such products
on Hamleys.

456
00:26:56,600 --> 00:26:59,160
We approached Hamleys in 2019

457
00:26:59,280 --> 00:27:01,280
but they said that they take

458
00:27:01,360 --> 00:27:03,680
nearly 60% to 70% margin.

459
00:27:03,800 --> 00:27:05,520
You could have given it.
What was the problem?

460
00:27:05,600 --> 00:27:07,320
[suspenseful music]

461
00:27:07,680 --> 00:27:09,480
It would have been
a kind of branding for you.

462
00:27:10,280 --> 00:27:12,800
I don't see the urgency in you

463
00:27:12,880 --> 00:27:16,160
to achieve the target or you
losing sleep over the sales target.

464
00:27:16,240 --> 00:27:19,760
I don't see the passion in you.

465
00:27:20,800 --> 00:27:21,640
I'm out!

466
00:27:22,000 --> 00:27:23,480
- Thank you!
- I don't think

467
00:27:23,560 --> 00:27:25,280
that you lack passion or hunger.

468
00:27:25,680 --> 00:27:28,040
I think you lack business acumen.

469
00:27:28,120 --> 00:27:29,600
A product like yours

470
00:27:29,800 --> 00:27:32,560
- should have been
flying off the shelves! - Right!

471
00:27:32,760 --> 00:27:33,920
- Right?
- Right!

472
00:27:34,080 --> 00:27:36,960
Sales are not strong

473
00:27:37,160 --> 00:27:38,400
so I'm out.

474
00:27:38,960 --> 00:27:40,080
[dramatic music]

475
00:27:40,400 --> 00:27:42,360
But I think you have
a great product.

476
00:27:42,440 --> 00:27:44,560
- Thank you!
- I have also made my decision.

477
00:27:44,720 --> 00:27:48,080
There's a saying,
what you don't know, you don't know.

478
00:27:48,520 --> 00:27:51,920
You have no idea what you
have made and the potential it has.

479
00:27:52,240 --> 00:27:53,640
[suspenseful music]

480
00:27:53,800 --> 00:27:55,880
You made a genuinely nice product.

481
00:27:55,960 --> 00:27:56,800
You have researched well.

482
00:27:56,880 --> 00:27:58,360
I saw these brushes.

483
00:27:58,640 --> 00:28:01,960
And I have observed that my son
can't hold the brush properly.

484
00:28:02,040 --> 00:28:03,640
- It's made after thorough research.
- It's great.

485
00:28:03,720 --> 00:28:05,320
I know the superiority
of your product.

486
00:28:05,520 --> 00:28:07,560
As of now, it's an early stage

487
00:28:07,640 --> 00:28:10,840
for me to invest in your company
because it will be time-consuming.

488
00:28:10,920 --> 00:28:13,400
The valuation I'd give you
for investment at this stage

489
00:28:13,480 --> 00:28:15,560
won't be right for you.

490
00:28:15,640 --> 00:28:17,280
So I'm out but

491
00:28:17,360 --> 00:28:19,560
I think you'd do very well.
You just need a salesperson.

492
00:28:19,680 --> 00:28:21,400
- A talented salesperson.
- Thank you!

493
00:28:21,480 --> 00:28:23,080
How much should you scale up

494
00:28:23,560 --> 00:28:25,680
to bring your cost down
dramatically?

495
00:28:25,800 --> 00:28:27,880
Actually,
we didn't do the calculation.

496
00:28:27,960 --> 00:28:29,680
That's good!
I appreciate your honesty.

497
00:28:29,760 --> 00:28:31,040
- You haven't done
the calculation yet. - No.

498
00:28:31,120 --> 00:28:33,120
Okay. Have you done
a margin analysis?

499
00:28:33,200 --> 00:28:35,680
- Yes!
- Last month you made a sale

500
00:28:35,840 --> 00:28:37,040
of Rs. 8 lakhs.

501
00:28:37,120 --> 00:28:38,680
Rs. 8.70 lakhs.

502
00:29:28,840 --> 00:29:30,640
I can give you Rs. 50 lakhs

503
00:29:30,760 --> 00:29:32,640
but I'll come in
as the one-third part.

504
00:29:37,400 --> 00:29:40,440
I'm not giving
a valuation to your business.

505
00:29:40,720 --> 00:29:43,440
I want to be somebody who comes in

506
00:29:43,640 --> 00:29:44,920
as a business partner

507
00:29:45,280 --> 00:29:46,800
and helps you

508
00:29:46,960 --> 00:29:49,600
move in the right direction
and scale up subsequently.

509
00:29:49,760 --> 00:29:51,320
[dramatic music]

510
00:29:52,240 --> 00:29:53,960
Will you let someone
become a co-founder?

511
00:29:54,040 --> 00:29:55,680
As we want to scale up our business,

512
00:29:55,760 --> 00:29:57,160
we'd like to take your advice

513
00:29:57,240 --> 00:29:58,720
and probably get
a third co-founder on board.

514
00:29:58,800 --> 00:30:00,480
That's exactly my role.

515
00:30:00,680 --> 00:30:02,120
I can't be your co-founder

516
00:30:02,200 --> 00:30:03,720
to want one-third of your share.

517
00:30:03,800 --> 00:30:05,120
Yes.

518
00:30:06,200 --> 00:30:07,400
I don't want to run your company.

519
00:30:21,720 --> 00:30:23,440
and I don't want
more than 10% equity.

520
00:30:23,520 --> 00:30:24,800
That's my offer to you.

521
00:30:25,760 --> 00:30:29,960
At this stage, my philosophy is that
the founders shouldn't take debt.

522
00:30:30,040 --> 00:30:32,600
How will you pay off debt
as you don't have profitability?

523
00:30:32,960 --> 00:30:34,240
[sweeping music]

524
00:30:34,800 --> 00:30:38,320
Secondly, getting a co-founder
isn't an easy feat.

525
00:30:38,400 --> 00:30:40,200
Getting sales for you

526
00:30:40,400 --> 00:30:42,600
and doing it continually
for years and scaling up

527
00:30:42,840 --> 00:30:45,560
is too difficult.
It's the toughest job.

528
00:30:46,520 --> 00:30:49,560
It's not necessary to share equity
with a co-founder.

529
00:30:49,640 --> 00:30:51,680
You know, people like Peyush

530
00:30:51,760 --> 00:30:53,440
roped in talented co-founders.

531
00:30:53,520 --> 00:30:55,680
And now they have become
the CEOs of his business.

532
00:30:55,760 --> 00:30:56,880
Zomato did the same thing.

533
00:30:57,000 --> 00:30:58,640
This analogy is rubbish.

534
00:30:58,800 --> 00:31:00,520
[dramatic music]

535
00:31:01,400 --> 00:31:02,600
Lenskart

536
00:31:03,080 --> 00:31:05,040
and Zomato are
five-billion-dollar companies.

537
00:31:05,120 --> 00:31:06,760
- But they started
where you started. - Right?

538
00:31:06,840 --> 00:31:08,840
They didn't get a co-founder
in the beginning.

539
00:31:08,920 --> 00:31:11,240
- Just think about it.
- They could get a co-founder later.

540
00:31:11,640 --> 00:31:13,640
Aman, before summarising,

541
00:31:13,720 --> 00:31:15,920
is your debt with interest
or without interest?

542
00:31:16,080 --> 00:31:18,840
It's interest-free because I don't
think they can bear interest now.

543
00:31:19,080 --> 00:31:20,280
[dramatic music]

544
00:31:20,360 --> 00:31:21,720
Please don't take debt.

545
00:31:21,800 --> 00:31:23,480
Please don't give more equity.

546
00:31:23,680 --> 00:31:25,040
[suspenseful music]

547
00:31:26,280 --> 00:31:28,120
Aman, we have a deal!

548
00:31:34,280 --> 00:31:36,040
- Let's build it.
- Thank you!

549
00:31:36,440 --> 00:31:40,000
- Thank you! - Congratulations!
It's a great brand. Make it big.

550
00:31:40,080 --> 00:31:41,840
- Thank you!
- Thank you so much!

551
00:31:41,920 --> 00:31:42,760
Bye!

552
00:31:43,040 --> 00:31:44,680
[joyful music]

553
00:31:49,080 --> 00:31:50,800
[chuckling]

554
00:31:51,240 --> 00:31:52,120
Woo-hoo!

555
00:31:52,480 --> 00:31:55,480
[theme music playing]

556
00:32:07,680 --> 00:32:11,880
[theme music fading]

557
00:32:14,400 --> 00:32:17,800
Sir, I want the backless design

558
00:32:17,880 --> 00:32:20,760
just like the one Kajol wore in K3G.
I want the same design.

559
00:32:20,880 --> 00:32:23,440
[tune playing]

560
00:32:23,560 --> 00:32:26,120
Ma'am, a backless won't suit you.

561
00:32:26,800 --> 00:32:27,920
Take my advice,

562
00:32:28,040 --> 00:32:30,720
go with Alia's off-shoulder design.

563
00:32:30,720 --> 00:32:32,280
It will really suit you.

564
00:32:32,360 --> 00:32:33,840
You're not my uncle!

565
00:32:33,960 --> 00:32:35,760
[Sharks laugh]

566
00:32:36,040 --> 00:32:37,520
When will you deliver the outfits?

567
00:32:37,600 --> 00:32:39,000
It normally takes 10 days.

568
00:32:39,080 --> 00:32:42,040
Since it's the festive season,
it will take 20 days.

569
00:32:42,120 --> 00:32:44,440
Alright. I'll have to do as you say.

570
00:32:44,520 --> 00:32:46,360
You don't get good tailors nowadays.

571
00:32:47,880 --> 00:32:49,880
Sharks, all of us know

572
00:32:49,960 --> 00:32:51,600
that finding a good tailor

573
00:32:51,800 --> 00:32:54,400
is as difficult
as finding a good life partner.

574
00:32:54,400 --> 00:32:56,280
[laughs]

575
00:32:57,440 --> 00:33:00,280
Moreover, getting
your clothes altered

576
00:33:00,400 --> 00:33:03,080
is even more difficult
than getting a lehenga stitched.

577
00:33:03,160 --> 00:33:05,840
You don't need to worry at all.

578
00:33:05,920 --> 00:33:07,960
We present to you CloudTailor.

579
00:33:08,080 --> 00:33:11,120
[music playing]

580
00:33:22,960 --> 00:33:26,320
CloudTailor is India's first
one-stop personalised fashion

581
00:33:34,600 --> 00:33:36,360
you dream it, we stitch it.

582
00:33:38,360 --> 00:33:39,880
All you need to do is

583
00:33:51,040 --> 00:33:54,080
you can select it
from the marketplace on our website.

584
00:33:54,200 --> 00:33:56,240
The measurements can be submitted
through the app itself.

585
00:34:14,080 --> 00:34:17,160
So, Peyush, our vision is
just as Lenskart...

586
00:34:17,160 --> 00:34:19,520
[hysterical laughter]

587
00:34:22,120 --> 00:34:26,120
The revolution Lenskart brought
in the eyewear business

588
00:34:26,120 --> 00:34:27,560
is what we wish to bring

589
00:34:27,560 --> 00:34:29,920
to the unorganised tailoring
and fashion segment

590
00:34:30,040 --> 00:34:32,000
and make it accessible
and convenient.

591
00:34:32,080 --> 00:34:35,560
You have made an impression that...

592
00:34:35,640 --> 00:34:37,800
[Sharks laugh]

593
00:34:39,320 --> 00:34:42,960
We wish to expand into 40 cities
in the next one year.

594
00:34:44,000 --> 00:34:46,040
Including 4 countries

595
00:34:46,120 --> 00:34:48,880
where we already have enquiries
from existing customers.

596
00:34:49,000 --> 00:34:51,560
We wish to expand
franchise operations there.

597
00:34:51,840 --> 00:34:55,640
Sharks, our ask is Rs. 1 crore
for 1.4% equity.

598
00:35:01,520 --> 00:35:03,520
how did you all meet

599
00:35:03,600 --> 00:35:06,920
and how did you think
of starting this business?

600
00:35:07,000 --> 00:35:08,840
We're husband and wife

601
00:35:09,440 --> 00:35:10,800
and he's our best friend.

602
00:35:10,880 --> 00:35:13,200
- Okay. And you reside
in Bengaluru even now. - Yes.

603
00:35:13,280 --> 00:35:15,560
And you reside in Hyderabad. Okay.

604
00:35:15,640 --> 00:35:19,280
Could you show us a demo or take
us through the user interface?

605
00:35:19,400 --> 00:35:23,040
The first is our customer app
available on Android and iOS.

606
00:35:23,120 --> 00:35:25,280
The second is
our back-end operations app

607
00:35:25,400 --> 00:35:27,240
which is used for order fulfilment.

608
00:35:28,040 --> 00:35:29,400
These are our base categories.

609
00:35:29,400 --> 00:35:31,600
As you can see,
our starting prices are quite low.

610
00:35:31,680 --> 00:35:34,640
We've set the price point
as per the market.

611
00:35:34,840 --> 00:35:37,200
So, you offer a tailored blouse
in Rs. 700.

612
00:35:37,280 --> 00:35:38,920
- Yes.
- As per your size.

613
00:35:39,040 --> 00:35:40,760
Take a look at the user journey.

614
00:35:40,840 --> 00:35:44,280
The first option is for those
who know the design they want.

615
00:35:44,400 --> 00:35:45,560
You're inspired from somewhere.

616
00:35:45,560 --> 00:35:48,440
You saw a wedding photograph
and want the same outfit made.

617
00:35:48,720 --> 00:35:50,560
We just need your photograph
and image.

618
00:35:50,640 --> 00:35:51,800
Coming to the second option.

619
00:35:51,880 --> 00:35:54,520
You can do the designing
on the app itself.

620
00:35:54,600 --> 00:35:56,640
You can select the type
of collar you want.

621
00:35:56,640 --> 00:35:58,240
Including the neckline design.

622
00:35:58,320 --> 00:36:01,320
You can also select
the sleeve style.

623
00:36:01,400 --> 00:36:02,600
I find it very tedious!

624
00:36:03,760 --> 00:36:05,520
This seems like a Herculean effort.

625
00:36:05,520 --> 00:36:07,840
Is this how you decide
while making a purchase?

626
00:36:07,920 --> 00:36:09,920
[tense music playing]

627
00:36:11,080 --> 00:36:12,800
I'll just visit the nearest market

628
00:36:12,880 --> 00:36:15,400
and give a reference image
to the tailor.

629
00:36:15,400 --> 00:36:16,760
I don't see what the problem is.

630
00:36:16,840 --> 00:36:17,880
Right, exactly.

631
00:36:18,000 --> 00:36:21,000
You'll do that. But when
will the tailor give you the outfit?

632
00:36:21,120 --> 00:36:23,160
- You have to call him...
- It's convenient and time-saving.

633
00:36:23,240 --> 00:36:25,280
- That's it.
- Not just convenience.

634
00:36:41,360 --> 00:36:43,240
Suppose your wedding outfit
is just gathering dust.

635
00:36:43,320 --> 00:36:46,040
You don't wear it anymore
and wish to make a lehenga from it

636
00:36:46,120 --> 00:36:47,920
or you wish to twine
one of your saris...

637
00:36:48,040 --> 00:36:50,000
It's a very common thing.

638
00:36:50,080 --> 00:36:51,400
That's pick up my fabric.

639
00:36:51,480 --> 00:36:54,360
- Yes, right. - And how is courier
my fabric different?

640
00:36:54,440 --> 00:36:57,920
A lot of us have a particular shop
from where we've been buying

641
00:36:58,000 --> 00:36:59,800
our outfits for years.

642
00:36:59,920 --> 00:37:03,160
We give you the option to have it
couriered directly from the shop.

643
00:37:03,240 --> 00:37:05,200
You need to mention the order id.

644
00:37:05,280 --> 00:37:07,360
When it reaches
our fulfilment centre,

645
00:37:07,480 --> 00:37:10,320
the customer gets a pop-up
that your fabric has reached us.

646
00:37:10,640 --> 00:37:12,280
- Okay.
- Tell me something.

647
00:37:12,280 --> 00:37:16,360
You mentioned converting
a lehenga into a kurta.

648
00:37:16,440 --> 00:37:19,880
Isn't this too much of a hassle?

649
00:37:21,000 --> 00:37:23,520
For the lehenga we make from saris

650
00:37:23,680 --> 00:37:25,800
or the kurtis we make from cloth,

651
00:37:34,440 --> 00:37:36,320
the first outfit
they get made from you?

652
00:37:36,400 --> 00:37:38,400
That is covered under insurance.

653
00:37:39,280 --> 00:37:41,880
What do you insure?
If the customer doesn't like it...

654
00:37:41,960 --> 00:37:43,480
The order value up to the cost...

655
00:37:43,480 --> 00:37:45,480
Does the insurance company
give you your money back?

656
00:37:45,560 --> 00:37:46,440
Yes.

657
00:37:47,160 --> 00:37:48,720
What is your return rate?

658
00:37:53,800 --> 00:37:57,520
Do you get more alteration work
or designing work?

659
00:37:57,600 --> 00:37:59,120
We get more designing orders.

660
00:37:59,360 --> 00:38:00,880
Talking about designing orders.

661
00:38:00,880 --> 00:38:04,560
Do you get more orders for western
or Indian outfits? What's the split?

662
00:38:48,080 --> 00:38:50,080
when we raised seed funds
in November.

663
00:38:50,160 --> 00:38:52,640
We raised it through
one of our long-time customers.

664
00:38:52,880 --> 00:38:55,480
They invested Rs. 2.2 crores.

665
00:39:47,120 --> 00:39:49,800
that you're setting the valuation
at Rs. 71.43 crores.

666
00:39:49,960 --> 00:39:53,240
We intended to open the round
in October and close it in November

667
00:39:53,320 --> 00:39:54,920
and raise Rs. 5 crores.

668
00:39:55,040 --> 00:39:56,880
- That...
- This is outrageous.

669
00:39:57,520 --> 00:40:00,320
You're jumping from 1 to 5 crores.

670
00:40:02,200 --> 00:40:05,280
There are so many
small strategic investors.

671
00:40:05,360 --> 00:40:08,440
- Your cap table is confusing.
- I don't get it.

672
00:40:12,120 --> 00:40:15,000
I don't think
you make a lot of profit

673
00:40:16,360 --> 00:40:17,800
given your line of business.

674
00:40:18,200 --> 00:40:19,560
Is it making losses?

675
00:40:20,240 --> 00:40:22,600
Yes, our focus is on expansion
right now.

676
00:40:22,680 --> 00:40:24,000
- Okay.
- So, we're in the negative.

677
00:40:45,400 --> 00:40:47,840
You incurred a loss of Rs. 45 lakhs
to make Rs. 34 lakhs.

678
00:40:49,400 --> 00:40:54,320
Such a high burn is normally seen
in high-tech companies.

679
00:40:54,680 --> 00:40:57,080
I don't see why
you have a high burn rate.

680
00:40:58,600 --> 00:41:00,000
I've made my decision.

681
00:41:01,440 --> 00:41:03,280
I'm out of this for many reasons.

682
00:41:09,360 --> 00:41:13,160
You know? Lifetime alterations
and insurance.

683
00:41:13,360 --> 00:41:17,680
And the biggest reason is a loss
of Rs. 45 lakhs on Rs. 34 lakhs.

684
00:41:18,880 --> 00:41:21,000
Doesn't make sense. I'm out.

685
00:41:22,560 --> 00:41:25,720
You focused on scaling up
and not on the business.

686
00:41:26,000 --> 00:41:27,880
Offline business specifically.

687
00:41:27,880 --> 00:41:31,240
I feel that is where your money
will come from.

688
00:41:32,680 --> 00:41:36,080
I don't understand
why you haven't done that.

689
00:41:36,160 --> 00:41:37,400
For that reason, I am out.

690
00:41:47,560 --> 00:41:50,160
While you're a solid team,

691
00:41:50,240 --> 00:41:52,400
I'm not too confident
of your execution.

692
00:41:52,480 --> 00:41:56,360
So, I won't be able
to make this journey with you now.

693
00:41:56,480 --> 00:41:57,320
Best of luck.

694
00:42:02,920 --> 00:42:07,040
I believe this fits best
in a marketplace model.

695
00:42:07,920 --> 00:42:11,360
Where someone like Urban Company
might include you,

696
00:42:12,160 --> 00:42:14,000
standardise your services

697
00:42:14,000 --> 00:42:16,840
and improve your quality
through community reviews.

698
00:42:17,920 --> 00:42:20,520
I don't think
you'll be a big player.

699
00:42:21,760 --> 00:42:23,480
Finally, I'm questioning
your judgement.

700
00:42:23,640 --> 00:42:26,000
You're raising
a mere Rs. 2 to 3 crores.

701
00:42:26,280 --> 00:42:29,360
For this reason, I am out.
Wish you luck.

702
00:42:29,720 --> 00:42:31,200
- Thank you. Thank you, ma'am.
- Thank you.

703
00:42:36,560 --> 00:42:39,520
Okay? But best of luck
and I think it's a good initiative.

704
00:42:39,600 --> 00:42:41,640
- Thank you. Thank you, Sharks.
- Thank you.

705
00:42:41,720 --> 00:42:44,120
- Bye, guys.
- Good luck. Thank you.

706
00:42:44,360 --> 00:42:46,840
[sad music playing]

707
00:42:49,600 --> 00:42:52,960
[theme music playing]

708
00:43:10,880 --> 00:43:15,960
[theme music fading]

709
00:43:16,480 --> 00:43:19,520
A mother harbours so many dreams
for her son.

710
00:43:21,400 --> 00:43:24,120
From taking birth
to pursuing a good education,

711
00:43:24,240 --> 00:43:26,120
getting married and siring children.

712
00:43:26,840 --> 00:43:28,600
I, too, had these dreams.

713
00:43:30,200 --> 00:43:34,440
But when I learned about
Ashish's sexuality,

714
00:43:34,760 --> 00:43:36,200
I was saddened.

715
00:43:36,640 --> 00:43:39,600
I thought my dreams
would never come true.

716
00:43:41,480 --> 00:43:44,640
But they're just dreams
and you can weave new ones.

717
00:43:46,160 --> 00:43:48,920
And this was the beginning
of my new journey,

718
00:43:49,000 --> 00:43:52,200
where I found a family
in both my sons.

719
00:43:52,280 --> 00:43:53,240
Wow!

720
00:43:54,360 --> 00:43:56,160
I'm fond of wearing heels
since I was a kid.

721
00:43:56,280 --> 00:43:57,840
What do you think of my heels?

722
00:43:57,920 --> 00:43:59,600
- Lovely!
- Very cool.

723
00:44:00,800 --> 00:44:03,520
But unfortunately, every time
I went shopping for heels,

724
00:44:03,600 --> 00:44:05,400
the shopkeeper
would mock me and say,

725
00:44:05,480 --> 00:44:07,840
"This is a women's store.
Please try another shop."

726
00:44:08,520 --> 00:44:10,320
"We don't have heels of your size."

727
00:44:10,960 --> 00:44:13,880
Here to avoid such awkward
and embarrassing situations

728
00:44:13,960 --> 00:44:17,360
and build a safe space
for the community is BeUnic.

729
00:44:17,880 --> 00:44:20,720
[upbeat music playing]

730
00:44:29,840 --> 00:44:32,120
BeUnic is an e-commerce marketplace

731
00:44:32,240 --> 00:44:35,560
by the LGBTQ community
for the world.

732
00:44:36,640 --> 00:44:39,360
Shirts, footwear,
clothing, accessories,

733
00:44:39,360 --> 00:44:40,920
stationary and home décor

734
00:44:47,480 --> 00:44:49,960
the LGBTQIA+ community makes up

735
00:44:50,080 --> 00:44:52,320
for 7 to 10%
of the world's population.

736
00:44:58,720 --> 00:45:02,160
Sharks, we want more and more people

737
00:45:02,320 --> 00:45:05,280
to accept their gender
and sexuality.

738
00:45:06,120 --> 00:45:09,200
For them to come to this platform
and prove their talent.

739
00:45:09,320 --> 00:45:10,520
Let you and I

740
00:45:10,640 --> 00:45:13,240
become their greatest ally
and support them.

741
00:45:14,600 --> 00:45:17,920
Our ask is Rs. 1 crore
for 10% equity.

742
00:45:26,040 --> 00:45:31,080
When you first discovered
his sexuality, how old was he?

743
00:45:31,160 --> 00:45:33,520
Could you tell us what happened?

744
00:45:42,120 --> 00:45:44,200
Over there, my husband and I

745
00:45:44,320 --> 00:45:46,880
ran a business selling dental
and medical equipment.

746
00:45:46,960 --> 00:45:47,880
Wow.

747
00:45:49,160 --> 00:45:53,000
Unfortunately, I had to end
my 22-year-long marriage

748
00:45:53,080 --> 00:45:54,240
and I got divorced.

749
00:45:54,320 --> 00:45:55,280
Oh!

750
00:45:56,880 --> 00:46:00,760
I underwent a drastic transformation
post that.

751
00:46:00,880 --> 00:46:02,440
I did every course there was.

752
00:46:02,520 --> 00:46:06,000
In the end, I did a course
on public speaking.

753
00:46:07,560 --> 00:46:09,760
In the meanwhile,

754
00:46:09,840 --> 00:46:11,280
in the year 2016,

755
00:46:11,400 --> 00:46:15,320
Ashish came home to Noida
during his college break.

756
00:46:15,320 --> 00:46:18,920
The entire family gathered around
and we asked him to dance.

757
00:46:19,120 --> 00:46:22,000
He danced to
one of Madhuri Dixit's songs.

758
00:46:23,040 --> 00:46:24,240
I found it very strange

759
00:46:24,240 --> 00:46:26,760
because his movements
were quite effeminate.

760
00:46:27,760 --> 00:46:29,600
How old were you then, Ashish?

761
00:46:29,680 --> 00:46:31,960
- 19 or 20.
- 19 or 20. Okay.

762
00:46:32,040 --> 00:46:36,600
My sister and niece told me
that Ashish was gay.

763
00:46:36,760 --> 00:46:39,520
[intense music playing]

764
00:46:40,720 --> 00:46:46,240
I was crying inconsolably
wondering why this had happened.

765
00:46:46,480 --> 00:46:48,720
[sentimental music playing]

766
00:46:49,040 --> 00:46:51,200
We weren't on speaking terms
for four months.

767
00:46:53,760 --> 00:46:58,680
But over time,
my elder son educated me.

768
00:46:58,800 --> 00:47:00,360
"No, Mom. He's normal."

769
00:47:00,360 --> 00:47:03,920
He showed me YouTube,
gave me articles to read

770
00:47:04,000 --> 00:47:06,200
and imparted knowledge to me
on the subject.

771
00:47:08,040 --> 00:47:11,480
Then I thought I should help Ashish

772
00:47:11,560 --> 00:47:14,320
as he must have
struggled enough already.

773
00:47:14,640 --> 00:47:16,680
[sentimental music playing]

774
00:47:17,120 --> 00:47:19,440
When I did
the public speaking course,

775
00:47:19,520 --> 00:47:21,120
the mentor told us

776
00:47:21,200 --> 00:47:24,400
that we needed to deliver a speech
to a crowd of around 50 people.

777
00:47:24,720 --> 00:47:27,280
He said, "Say what's in your heart."

778
00:47:29,040 --> 00:47:32,160
- So, I prepared a speech for him.
- Very courageous.

779
00:47:32,240 --> 00:47:35,120
I accepted him in front of society.

780
00:47:35,200 --> 00:47:36,960
Love them, hug them and kiss them

781
00:47:37,040 --> 00:47:39,400
because a closet is no place
to be in.

782
00:47:39,560 --> 00:47:41,560
- Wow! What a fantastic...
- Lovely.

783
00:47:41,680 --> 00:47:43,560
What a fantastic outcome.

784
00:47:43,760 --> 00:47:46,240
[sentimental music playing]

785
00:47:48,960 --> 00:47:51,880
Tell us what your business
is all about.

786
00:47:52,000 --> 00:47:53,360
We started as a footwear brand.

787
00:47:53,440 --> 00:47:55,520
We wanted to make footwear
more inclusive.

788
00:47:56,680 --> 00:47:57,640
And more colourful.

789
00:47:57,640 --> 00:48:00,520
They come in the boring browns,
blacks and greys.

790
00:48:00,640 --> 00:48:02,400
We wanted to make it
a little better.

791
00:48:03,680 --> 00:48:05,720
We once attended a conference
in Bengaluru

792
00:48:05,800 --> 00:48:08,120
that was attended
by LGBTQ entrepreneurs.

793
00:48:09,040 --> 00:48:12,640
We noticed that everyone was selling
on Instagram or their own store

794
00:48:12,760 --> 00:48:15,320
because setting up a website
is hard and costly.

795
00:48:15,440 --> 00:48:18,480
We decided we should
become a marketplace

796
00:48:18,560 --> 00:48:20,520
whereby they can sell the products
on our website.

797
00:48:20,640 --> 00:48:22,600
That ensured an increase
in our product categories

798
00:48:22,680 --> 00:48:24,600
and they gained a lot of exposure
as well.

799
00:48:25,640 --> 00:48:28,360
- So, you own a marketplace
as of today. - Yes.

800
00:48:28,440 --> 00:48:31,480
We own our own brand as well.
We sell our T-shirts and footwear

801
00:48:37,520 --> 00:48:39,600
- This footwear is by you.
- Yes.

802
00:48:40,600 --> 00:48:42,400
- It's quite nice.
- Thank you.

803
00:48:42,720 --> 00:48:45,800
Maximum platforms sell all products.

804
00:48:45,920 --> 00:48:50,040
Do you feel there's a need for
a specific, differentiated platform?

805
00:48:50,120 --> 00:48:53,720
Yes. The other platforms
are only selling merchandise.

806
00:48:53,800 --> 00:48:56,040
Our platform's speciality is

807
00:48:56,120 --> 00:48:57,640
that we're trying to build
a community.

808
00:48:57,720 --> 00:48:59,440
Could you show me your website?

809
00:48:59,440 --> 00:49:01,920
I wish to understand
the aspect of community.

810
00:49:01,920 --> 00:49:02,800
Definitely.

811
00:49:03,280 --> 00:49:04,160
This is our website.

812
00:49:04,240 --> 00:49:05,800
We want to keep it
mostly for the community.

813
00:49:05,880 --> 00:49:08,240
So, we want that all our models
should also be from the community.

814
00:49:08,320 --> 00:49:10,680
[uplifting music playing]

815
00:49:10,920 --> 00:49:13,160
Here's a look at our website.

816
00:49:13,240 --> 00:49:14,760
So, these are
the most popular categories.

817
00:49:14,760 --> 00:49:16,480
Our apparel is hot-selling.

818
00:49:16,560 --> 00:49:18,040
As is our rainbow collection.

819
00:49:18,120 --> 00:49:22,000
Pride flags, pride T-shirts
and pride shoes sell the most.

820
00:49:23,120 --> 00:49:25,960
You'll notice we don't
specify genders in our categories.

821
00:49:26,040 --> 00:49:27,640
It's all no gender.

822
00:49:27,760 --> 00:49:29,360
We don't propagate the belief

823
00:49:29,360 --> 00:49:32,000
that just boys or just girls
can wear these clothes.

824
00:49:32,080 --> 00:49:33,840
- It's what you call fluid.
- Yes.

825
00:49:33,960 --> 00:49:36,120
But how will one know
which product is yours

826
00:49:36,200 --> 00:49:38,120
and which is of another brand?

827
00:49:38,200 --> 00:49:40,880
We are the seller at this moment.

828
00:49:42,080 --> 00:49:42,920
Right.

829
00:49:43,000 --> 00:49:45,520
What we do is we take designs
from artists

830
00:49:45,600 --> 00:49:47,640
and we print the T-shirt
on their behalf.

831
00:49:47,840 --> 00:49:49,360
On the sale of every T-shirt, we...

832
00:49:49,440 --> 00:49:51,400
So, every T-shirt is branded BeUnic.

833
00:49:51,480 --> 00:49:53,520
- Yes, BeUnic.
- The tag is that of BeUnic.

834
00:49:53,640 --> 00:49:55,440
- Under that brand. Okay.
- Yes.

835
00:49:55,520 --> 00:49:56,360
I get it now.

836
00:49:56,440 --> 00:49:57,600
What is your revenue?

837
00:50:28,320 --> 00:50:31,280
our sales saw changes
because of it.

838
00:50:31,360 --> 00:50:36,640
But the average website sales
are Rs. 70,000 to 80,000 a month.

839
00:50:38,000 --> 00:50:39,760
What were last month's sales?

840
00:50:39,920 --> 00:50:42,160
Last month's sales were Rs. 40,000.

841
00:51:17,240 --> 00:51:19,160
Okay, I get it now.

842
00:51:19,320 --> 00:51:20,960
Ashish, Vishesh and Simmi,

843
00:51:21,080 --> 00:51:22,920
it was a pleasure to meet you.

844
00:51:23,000 --> 00:51:27,000
This seems to me like a side gig.

845
00:51:29,160 --> 00:51:30,640
Not your focus project.

846
00:51:31,280 --> 00:51:33,240
For these two reasons, I am out.

847
00:51:34,520 --> 00:51:37,680
Community and commerce
are two parts of your business.

848
00:51:37,800 --> 00:51:41,320
The community for this
for the next few years

849
00:51:41,440 --> 00:51:43,800
will be on Instagram
and social media.

850
00:51:44,320 --> 00:51:48,160
Commerce won't see much growth
in the next couple of years,

851
00:51:48,280 --> 00:51:50,200
but of course, times can change

852
00:51:50,200 --> 00:51:51,840
and more e-commerce adoption
can happen.

853
00:51:51,920 --> 00:51:54,960
This is a little early stage
and pre-revenue for me to invest.

854
00:51:55,600 --> 00:51:57,520
So, I will not be able
to participate.

855
00:51:57,600 --> 00:51:58,640
- Thank you.
- Thank you.

856
00:51:58,760 --> 00:52:00,400
I agree with Vineeta.

857
00:52:01,440 --> 00:52:03,400
It is quite an early stage.

858
00:52:03,480 --> 00:52:06,080
If you look at last month's revenue
of Rs. 40,000...

859
00:52:06,160 --> 00:52:08,360
No, ma'am. That was just last month.

860
00:52:08,480 --> 00:52:11,360
Otherwise, our monthly sales
are about Rs. 4 to 5 lakhs.

861
00:52:11,440 --> 00:52:13,720
What are your sales for FY 2022?

862
00:52:13,880 --> 00:52:15,880
In 2021-22, we crossed Rs. 50 lakhs.

863
00:52:20,480 --> 00:52:25,840
If you can strengthen this community
that you're building

864
00:52:46,160 --> 00:52:48,280
that it can inspire anyone.

865
00:52:49,800 --> 00:52:51,000
You could come together

866
00:52:51,520 --> 00:52:55,840
and become such terrific
community influencers.

867
00:52:56,920 --> 00:53:00,480
You can start a community app
or a community network.

868
00:53:01,800 --> 00:53:05,520
Going forward, maybe you can try
to convert it into commerce.

869
00:53:06,480 --> 00:53:08,520
But your products
haven't reached the stage yet

870
00:53:08,640 --> 00:53:11,840
where you set up commerce
and see high sales.

871
00:53:13,560 --> 00:53:16,040
I am out for this reason.

872
00:53:17,600 --> 00:53:18,640
Wish you the best.

873
00:53:18,720 --> 00:53:20,000
- Thank you.
- Thank you.

874
00:53:20,280 --> 00:53:22,880
I have a view on this.

875
00:53:24,960 --> 00:53:29,040
If you're okay with converting
this marketplace into a D2C brand,

876
00:53:30,160 --> 00:53:31,680
then I could make you an offer.

877
00:53:31,760 --> 00:53:32,640
Oh, wow!

878
00:53:33,840 --> 00:53:36,000
But to be honest,

879
00:53:36,080 --> 00:53:38,800
I don't have much knowledge about
the marketplace business model.

880
00:53:39,960 --> 00:53:42,960
I believe that eyewear,
for instance,

881
00:53:43,040 --> 00:53:44,240
is also a category.

882
00:53:44,360 --> 00:53:45,600
Did you like our collection?

883
00:53:45,680 --> 00:53:46,760
Absolutely, yes!

884
00:53:46,840 --> 00:53:49,200
I would like you to make eyewear
for BeUnic too,

885
00:53:49,520 --> 00:53:50,880
- to be honest.
- Okay.

886
00:53:51,000 --> 00:53:54,640
Right? And I could sell that brand
on Lenskart.

887
00:53:56,760 --> 00:53:59,960
If you wish to use the community
to source your designs,

888
00:54:00,160 --> 00:54:01,440
I have no problem with it.

889
00:54:03,040 --> 00:54:05,440
My offer is Rs. 25 lakhs
for 25% equity

890
00:54:12,400 --> 00:54:14,640
and all three of you work full-time.

891
00:54:15,960 --> 00:54:17,360
Thank you so much, Peyush,

892
00:54:17,360 --> 00:54:19,480
but unfortunately,
we'll have to decline.

893
00:54:19,600 --> 00:54:22,200
No, I understand.
There's nothing unfortunate in this.

894
00:54:22,320 --> 00:54:24,760
- I wish you the very best.
- Thank you so much.

895
00:54:24,880 --> 00:54:26,880
- Simmi, I need to give you a hug...
- Great, guys.

896
00:54:26,880 --> 00:54:28,040
- Mother to mother.
- Fantastic!

897
00:54:28,160 --> 00:54:30,280
You're amazing.
You're really amazing.

898
00:54:30,400 --> 00:54:32,120
Thank you so much for doing this.

899
00:54:32,920 --> 00:54:35,280
[sentimental music playing]

900
00:55:53,680 --> 00:55:55,880
'Namita, today's Shark Xperience'

901
00:55:55,960 --> 00:55:58,400
'features a question by Kamal
who is from Daman.'

902
00:55:58,480 --> 00:56:02,840
'Entrepreneurs hesitate to take debt
on Shark Tank.'

903
00:56:02,920 --> 00:56:05,000
'What is your take on it?'

904
00:56:05,200 --> 00:56:06,960
The word debt

905
00:56:07,040 --> 00:56:10,640
has a bad image in our country.

906
00:56:10,720 --> 00:56:12,520
Actually, if you go to see,

907
00:56:12,600 --> 00:56:15,360
debt is cheaper than equity.

908
00:56:15,600 --> 00:56:18,920
If a business opts for debt
in the right quantity

909
00:56:19,040 --> 00:56:21,000
and at the right time,

910
00:56:21,080 --> 00:56:25,160
then it could see tremendous growth.

