1 00:01:22,360 --> 00:01:24,120 India is considered as a Vishwaguru. 2 00:01:24,200 --> 00:01:26,040 School in your pocket. 3 00:01:26,120 --> 00:01:28,520 Ask Vidhyalaya brings schools to every house. 4 00:01:28,720 --> 00:01:30,040 By inventing zero 5 00:01:30,160 --> 00:01:31,680 we taught the world how to count. 6 00:01:31,760 --> 00:01:34,040 Also, we showed the route to the space. 7 00:01:35,800 --> 00:01:37,480 Westock is an IoT Ear tag 8 00:01:37,480 --> 00:01:38,800 which can be fit to the cow's ear. 9 00:01:38,960 --> 00:01:41,400 It monitors the cow's presence and shows in the application. 10 00:01:41,480 --> 00:01:42,320 We have always explained the world 11 00:01:42,440 --> 00:01:44,200 what a life is. 12 00:01:44,240 --> 00:01:47,000 And we teach the ways to live too. 13 00:01:47,040 --> 00:01:49,920 Our mission is to launch more than 1000 dialysis centers 14 00:01:50,040 --> 00:01:51,040 in India. 15 00:01:51,040 --> 00:01:53,120 I'm born with diabetes. 16 00:01:53,120 --> 00:01:54,280 I've promised my dad 17 00:01:54,360 --> 00:01:55,600 that I'll become a researcher 18 00:01:55,760 --> 00:01:57,480 who solves this problem. 19 00:01:58,000 --> 00:01:59,320 Google, Twitter and many other international 20 00:01:59,400 --> 00:02:00,480 companies are run by 21 00:02:00,520 --> 00:02:03,240 Indian experts. 22 00:02:03,360 --> 00:02:05,160 Ani is a brain learning device. 23 00:02:05,240 --> 00:02:08,120 I can learn reading, writing, and vocabulary 24 00:02:08,240 --> 00:02:09,800 using this device. 25 00:02:09,920 --> 00:02:11,600 This is the truth because 26 00:02:11,720 --> 00:02:13,720 we know how to solve the problems 27 00:02:14,120 --> 00:02:15,280 and this is the place where revolutions were born. 28 00:02:15,600 --> 00:02:17,400 No one is ready to farm. 29 00:02:17,440 --> 00:02:20,400 But we can do farming using such tricks. 30 00:02:20,520 --> 00:02:22,920 2020 to 2030 31 00:02:23,120 --> 00:02:24,600 belongs to Indian entrepreneurs. 32 00:02:25,320 --> 00:02:27,880 So, let's meet some new Indian entrepreneurs 33 00:02:27,960 --> 00:02:29,440 with unique minds 34 00:02:29,560 --> 00:02:30,880 who want to change the world 35 00:02:31,120 --> 00:02:32,840 I want you all to sit here some day. 36 00:02:33,480 --> 00:02:34,800 Wonders are happening in India. 37 00:02:34,920 --> 00:02:36,360 Innovation is amazing in India. 38 00:02:36,560 --> 00:02:37,680 Happy republic day. 39 00:02:37,720 --> 00:02:39,040 Welcome to Shark Tank India. 40 00:02:39,160 --> 00:02:41,160 A new thought process of the developing India. 41 00:03:41,560 --> 00:03:44,160 I'm a health conscious working professional. 42 00:03:44,720 --> 00:03:46,200 And I strongly believe 43 00:03:46,400 --> 00:03:47,600 you are what you eat. 44 00:03:48,160 --> 00:03:49,840 I still remember when I used to visit 45 00:03:49,840 --> 00:03:51,800 my grandparents during my childhood 46 00:03:51,920 --> 00:03:54,640 I used to see fresh farm produces from their own farms. 47 00:03:54,960 --> 00:03:58,680 For example lentils, rice, vegetables, milk, butter, etc. 48 00:03:58,840 --> 00:04:02,000 The taste and most importantly the nutrients that they had 49 00:04:02,160 --> 00:04:03,440 are not present nowadays. 50 00:04:03,560 --> 00:04:04,840 In fact nowadays we see adulteration 51 00:04:04,840 --> 00:04:06,920 chemical residue, antibiotics 52 00:04:06,920 --> 00:04:09,720 hormones, etc as very common issues. 53 00:04:11,840 --> 00:04:13,920 So, do we have a solution for these problems? 54 00:04:14,160 --> 00:04:15,400 Yes, we do have a solution. 55 00:04:15,520 --> 00:04:17,280 And the name of that solution is HumpyA2. 56 00:04:17,480 --> 00:04:18,480 What is HumpyA2? 57 00:04:20,280 --> 00:04:24,680 HumpyA2 is a one stop destination for 58 00:04:24,760 --> 00:04:26,080 authentic, native and chemical free food options. 59 00:04:26,160 --> 00:04:29,640 Here we do chemical free farming with the farmers. 60 00:04:30,240 --> 00:04:31,960 And we add value to their yields 61 00:04:32,080 --> 00:04:35,000 and bring them to you. 62 00:04:36,960 --> 00:04:39,200 Fine, but what's A2? 63 00:04:39,240 --> 00:04:41,240 The scientific name of the protein 64 00:04:41,520 --> 00:04:43,400 present in the Indian cow's milk 65 00:04:43,520 --> 00:04:45,080 is known as A2. 66 00:04:45,200 --> 00:04:47,280 That's why this is also known as A2 protein. 67 00:04:47,360 --> 00:04:48,360 Wonderful. 68 00:04:48,400 --> 00:04:50,440 The usual cow milk that we get 69 00:04:50,640 --> 00:04:52,120 contains A1 protein. 70 00:04:52,800 --> 00:04:54,840 Even human's milk 71 00:04:55,000 --> 00:04:57,320 contain A2 protein. 72 00:04:57,520 --> 00:04:59,000 That's why HumpyA2 milk is very compatible 73 00:04:59,120 --> 00:05:01,960 for all of us. 74 00:05:02,240 --> 00:05:03,640 But how do I believe 75 00:05:03,680 --> 00:05:05,000 that this milk is A2 and these products are 76 00:05:05,040 --> 00:05:07,360 organic and chemical free? 77 00:05:07,480 --> 00:05:10,040 Humpy milk is an A2 certified milk. 78 00:05:10,160 --> 00:05:13,480 We test milk considering more than 120 parameters. 79 00:05:14,160 --> 00:05:17,040 All our organic products are certified. 80 00:05:17,240 --> 00:05:20,040 And we give these certificates and test reports 81 00:05:20,200 --> 00:05:23,360 to our customers regularly 82 00:05:23,400 --> 00:05:24,840 so that they can verify. 83 00:05:25,000 --> 00:05:25,960 Wonderful. 84 00:05:26,000 --> 00:05:28,920 But how and where do I find these products? 85 00:05:29,120 --> 00:05:30,160 That's very easy. 86 00:05:30,160 --> 00:05:31,360 We have an application. 87 00:05:31,360 --> 00:05:32,200 The name of that application is HumpyA2 88 00:05:32,320 --> 00:05:33,440 Just download that application 89 00:05:33,520 --> 00:05:35,360 and subscribe to what you want. 90 00:05:35,720 --> 00:05:38,160 And we will deliver everything you need 91 00:05:38,320 --> 00:05:40,400 daily to your house. 92 00:05:40,520 --> 00:05:41,600 It is amazing. 93 00:05:41,680 --> 00:05:43,480 I'll download your application immediately. 94 00:05:43,920 --> 00:05:44,840 Hello Sharks. 95 00:05:44,960 --> 00:05:45,960 My name is Jaywant. 96 00:05:46,080 --> 00:05:47,040 I'm Vishal. 97 00:05:47,160 --> 00:05:48,160 And I'm Malvika. 98 00:05:48,360 --> 00:05:49,480 We three are from Pune 99 00:05:49,560 --> 00:05:51,240 and the co-founders of HumpyA2. 100 00:05:52,760 --> 00:05:53,840 So sharks 101 00:05:53,920 --> 00:05:55,040 we have an aim. 102 00:05:55,200 --> 00:05:57,760 Every family has a family doctor. 103 00:05:57,920 --> 00:05:58,920 Likewise, we have to become a family farmer of every house. 104 00:06:02,600 --> 00:06:04,920 That's why we are here 105 00:06:05,080 --> 00:06:08,280 with a request of Rs. 75 lakh 106 00:06:08,440 --> 00:06:10,280 against 4 percent equity. 107 00:06:11,720 --> 00:06:12,680 - Thank you. - Thank you. 108 00:06:13,360 --> 00:06:15,440 Jaywant, Vishal and Malvika. 109 00:06:15,520 --> 00:06:16,920 Welcome to Shark Tank. 110 00:06:16,920 --> 00:06:18,680 First let's talk about the name. 111 00:06:18,960 --> 00:06:21,320 The name is very interesting. 112 00:06:21,760 --> 00:06:24,640 The first visible difference between our native cows 113 00:06:25,080 --> 00:06:27,720 and the foreign breed jersey cows 114 00:06:27,760 --> 00:06:30,880 is a hump on Indian cow's back. 115 00:06:31,120 --> 00:06:34,440 That's why we named our company Humpy. 116 00:06:34,520 --> 00:06:35,480 Very creative. 117 00:06:35,760 --> 00:06:37,160 Can I taste this milk? 118 00:06:37,240 --> 00:06:38,320 Sure. 119 00:06:38,840 --> 00:06:41,560 So, what's being shared to you 120 00:06:41,720 --> 00:06:45,920 is A2 cow milk. It is our flagship product. 121 00:06:46,080 --> 00:06:48,320 We have two types of cheese. 122 00:06:48,480 --> 00:06:49,440 One is garlic cheese 123 00:06:49,480 --> 00:06:51,160 and the other one is plane cheese. 124 00:06:51,760 --> 00:06:53,080 And A2 paneer. 125 00:06:53,440 --> 00:06:56,320 And one thing which I would like to recommend 126 00:06:56,360 --> 00:06:58,720 personally is our classic curd. 127 00:06:58,840 --> 00:07:00,440 This is my personal favourite. 128 00:07:00,560 --> 00:07:01,800 And it is customer's favourite too. 129 00:07:01,800 --> 00:07:04,960 This cheese and curd is awesome. 130 00:07:05,040 --> 00:07:08,840 And I buy A2 curd and butter. 131 00:07:09,000 --> 00:07:11,680 - How is this one? - It is very good. 132 00:07:11,760 --> 00:07:12,800 How much does the curd cost? 133 00:07:13,240 --> 00:07:15,200 - We have two variants. - Okay. 134 00:07:15,320 --> 00:07:18,000 The first variant is standard creamy butter 135 00:07:18,320 --> 00:07:20,120 which is prepared using the traditional method. 136 00:07:20,400 --> 00:07:23,360 And its mrp is Rs. 2000/kg. 137 00:07:23,640 --> 00:07:24,800 And the second one is prepared using 138 00:07:25,200 --> 00:07:26,840 the vedic method. 139 00:07:27,000 --> 00:07:28,320 And that is also known as Bilona method. 140 00:07:28,400 --> 00:07:30,920 In this method the entire milk is handchurned 141 00:07:31,200 --> 00:07:33,120 to prepare the butter. 142 00:07:33,440 --> 00:07:36,400 And that is priced at Rs. 3200/kg. 143 00:07:36,520 --> 00:07:37,360 Okay. 144 00:07:37,400 --> 00:07:39,560 And how do you all know each other 145 00:07:39,720 --> 00:07:40,800 and what's your background? 146 00:07:40,960 --> 00:07:42,360 In Pune, there was a product based 147 00:07:42,480 --> 00:07:44,760 start up named Uniken. 148 00:07:44,840 --> 00:07:46,400 We all used to work there. 149 00:07:46,440 --> 00:07:48,320 Vishal was our business head. 150 00:07:48,480 --> 00:07:50,480 I was a part of his team. 151 00:07:50,640 --> 00:07:52,640 You used to report to them. 152 00:07:52,800 --> 00:07:54,800 But now you report to him. 153 00:07:55,760 --> 00:07:57,960 Great. - This is amazing maturity. 154 00:07:58,080 --> 00:07:59,760 - This never happens usually. - Yes.. 155 00:07:59,840 --> 00:08:01,480 - Much deeper than that. - Very nice. 156 00:08:01,640 --> 00:08:03,280 Maturity. Very good. 157 00:08:07,080 --> 00:08:09,680 I and Jaywant together started 158 00:08:09,720 --> 00:08:11,720 the organic carbon in 2017. 159 00:08:12,960 --> 00:08:15,400 I met Jaywant in a software company. 160 00:08:15,520 --> 00:08:17,200 I was an intern there. 161 00:08:17,320 --> 00:08:20,200 I got to know that Jaywant does organic farming. 162 00:08:23,840 --> 00:08:26,000 When I got to know 163 00:08:26,120 --> 00:08:28,360 about the A2 milk 164 00:08:28,400 --> 00:08:31,960 we met 165 00:08:32,120 --> 00:08:33,360 the Bharwad community. 166 00:08:38,600 --> 00:08:40,600 They are landless. 167 00:08:40,840 --> 00:08:44,600 Since last several generations they have been spending 168 00:08:44,760 --> 00:08:47,840 their lives around the gir cows. 169 00:08:51,120 --> 00:08:52,520 I belong to the Bharwar community. 170 00:08:52,640 --> 00:08:54,200 My community has been taking care of cows 171 00:08:54,320 --> 00:08:55,160 since several generations. 172 00:08:55,200 --> 00:08:57,200 The main problem that we face 173 00:08:57,200 --> 00:08:58,640 is not getting the right price 174 00:08:58,680 --> 00:09:02,200 for the milk we sell. 175 00:09:03,640 --> 00:09:05,400 We are working with Mr. Jaywant 176 00:09:05,640 --> 00:09:07,040 since last four years. 177 00:09:07,280 --> 00:09:09,920 We have been getting good price for our milk. 178 00:09:09,960 --> 00:09:12,040 It's very helpful for our daily expenses. 179 00:09:12,080 --> 00:09:13,640 It feels very good. 180 00:09:16,000 --> 00:09:18,680 We have so much hope from Shark Tank. 181 00:09:19,080 --> 00:09:21,360 We are doing business at a very low scale right now. 182 00:09:21,480 --> 00:09:23,640 We want to scale it and make it big 183 00:09:23,800 --> 00:09:25,440 and turn Humpy A2 into a global brand. 184 00:09:25,600 --> 00:09:27,440 So that we can make our indigenous food 185 00:09:27,600 --> 00:09:29,760 reach globally. 186 00:09:35,200 --> 00:09:37,720 One big incident happened which I would like to mention. 187 00:09:37,840 --> 00:09:41,320 In 2016, Mahashtra state board 188 00:09:41,360 --> 00:09:43,760 mentioned Jaywant's work 189 00:09:43,920 --> 00:09:46,520 in a lesson of 190 00:09:46,720 --> 00:09:50,920 Marathi text book of 11th standard. 191 00:09:50,920 --> 00:09:52,360 That was about his journey. 192 00:09:53,160 --> 00:09:55,720 The result was that more than 21 lakh 193 00:09:55,800 --> 00:09:58,320 students learnt that lesson 194 00:09:58,320 --> 00:10:01,080 took guidance from him personally 195 00:10:01,200 --> 00:10:02,960 and took farming as a career. 196 00:10:03,000 --> 00:10:03,960 Wonderful. 197 00:10:04,080 --> 00:10:05,960 So, that was an inspiration for us. 198 00:10:06,040 --> 00:10:07,120 Very nice. 199 00:10:12,440 --> 00:10:14,000 This is a very large industry 200 00:10:14,280 --> 00:10:16,440 and there is no question about it 201 00:10:16,560 --> 00:10:17,560 The problem is that 202 00:10:17,760 --> 00:10:21,560 we already have several organic brands now. 203 00:10:21,640 --> 00:10:24,200 So, here the differentiation 204 00:10:24,360 --> 00:10:25,920 will be in marketing and branding. 205 00:10:25,960 --> 00:10:28,440 Absolutely, sir. - What do you think about that? 206 00:10:28,480 --> 00:10:30,360 The customer 207 00:10:30,400 --> 00:10:31,520 who will be buying this product 208 00:10:31,640 --> 00:10:32,640 is very aware. 209 00:10:32,720 --> 00:10:34,600 Just promises are not enough to make them believe. 210 00:10:34,760 --> 00:10:38,640 They believe only after asking several questions. 211 00:10:38,800 --> 00:10:40,760 The retention rate of normal milk is 212 00:10:40,840 --> 00:10:43,040 around 50 to 52 percent. 213 00:10:43,040 --> 00:10:45,080 And the retention rate of our milk is 93 percent. 214 00:10:45,200 --> 00:10:47,800 - 93 percent. - I have a question. 215 00:10:47,920 --> 00:10:51,120 You requested Rs. 20 Crores. 216 00:10:51,280 --> 00:10:54,840 What are your sales to justify this valuation? 217 00:10:54,960 --> 00:10:57,960 We started generating revenue since August 2017. 218 00:10:58,000 --> 00:10:59,840 In the first financial year we generated a revenue 219 00:10:59,920 --> 00:11:00,800 of Rs. 65 lakh. 220 00:11:00,960 --> 00:11:03,280 Then it became one crore ninety eight lakh. 221 00:11:03,400 --> 00:11:05,560 Next year it became two crore two lakh. 222 00:11:05,600 --> 00:11:08,200 Next year we had two crore fifty lakh. 223 00:11:08,320 --> 00:11:10,720 And this year within six months 224 00:11:10,840 --> 00:11:12,960 we generated a revenue of two crore eight lakh. 225 00:11:13,240 --> 00:11:16,840 And by the end of this financial year 226 00:11:16,960 --> 00:11:19,840 we expect a revenue of four crore. 227 00:11:20,120 --> 00:11:21,080 Wow! 228 00:11:21,800 --> 00:11:22,960 How much will you earn? 229 00:11:23,080 --> 00:11:24,760 What about the margin? 230 00:11:24,920 --> 00:11:28,280 Our gross margin is 44 percent average. 231 00:11:28,840 --> 00:11:31,240 In the non milk products 232 00:11:31,360 --> 00:11:32,800 we have a margin of 65 percent. 233 00:11:33,160 --> 00:11:34,840 And the gross margin 234 00:11:35,000 --> 00:11:36,240 for milk is 42 percent. 235 00:11:36,320 --> 00:11:40,280 - What about the net margin? - This year it was 2 percent. 236 00:11:40,400 --> 00:11:43,040 And the profit after tax and paying all of us is 237 00:11:43,200 --> 00:11:44,440 1 percent. 238 00:11:44,560 --> 00:11:46,920 - So, you are breaking even. - Yes. 239 00:11:47,040 --> 00:11:49,800 What's the dairy related 240 00:11:50,200 --> 00:11:53,200 and non dairy related products sale percentage 241 00:11:53,280 --> 00:11:54,280 of 200 crore revenue you made in six months? 242 00:11:54,440 --> 00:11:57,520 That has 243 00:11:57,640 --> 00:11:59,520 80 percent milk. 244 00:11:59,560 --> 00:12:02,560 And 20 percent of the other milk products. 245 00:12:02,600 --> 00:12:04,200 What's your vision for next two years? 246 00:12:04,320 --> 00:12:06,840 Eighty twenty or fifty fifty? 247 00:12:07,000 --> 00:12:08,440 We are already 248 00:12:08,600 --> 00:12:10,600 seeing a trend 249 00:12:10,720 --> 00:12:12,920 were people are trusting our milk. 250 00:12:13,080 --> 00:12:14,520 That's our top selling product. 251 00:12:15,440 --> 00:12:17,720 It is already bringing subscriptions. 252 00:12:17,960 --> 00:12:19,840 But non milk products 253 00:12:19,960 --> 00:12:20,840 have a higher gross margin. 254 00:12:20,880 --> 00:12:23,560 So, we will have 60 percent grocery 255 00:12:23,600 --> 00:12:25,040 - and 40 percent milk. - Exactly. 256 00:12:25,240 --> 00:12:26,680 What's the split of sales between 257 00:12:26,800 --> 00:12:28,960 the metro and the other cities. 258 00:12:29,480 --> 00:12:31,640 Right now we are catering only to Pune. 259 00:12:31,760 --> 00:12:33,360 So, you are generating two crores only from Pune! 260 00:12:33,440 --> 00:12:35,200 Yes. - Pune and PCM. 261 00:12:35,360 --> 00:12:36,520 Four crores not two crores. 262 00:12:36,640 --> 00:12:37,680 Two crores in six months. 263 00:12:38,840 --> 00:12:40,240 If you want 264 00:12:40,360 --> 00:12:41,960 to cater to Delhi how will you do it? 265 00:12:42,080 --> 00:12:44,240 Because your farm is in Pune. 266 00:12:44,240 --> 00:12:47,040 Our farmer network is not only in Pune. 267 00:12:47,120 --> 00:12:49,000 We have already identified 268 00:12:49,040 --> 00:12:52,440 groups of farmers of 'A2' milk in six cities. 269 00:12:52,520 --> 00:12:53,920 When the right time comes 270 00:12:53,960 --> 00:12:56,200 and with adequate funding 271 00:12:56,240 --> 00:12:58,640 we can start this in all of the six cities at once. 272 00:12:58,680 --> 00:13:00,800 Which are those six cities? 273 00:13:00,880 --> 00:13:04,200 Mumbai, Pune, Delhi, Ahmedabad, Bangalore, and Chennai. 274 00:13:05,320 --> 00:13:08,920 You have made two crores in six months in Pune alone. 275 00:13:09,080 --> 00:13:10,160 That is fantastic. 276 00:13:10,200 --> 00:13:14,160 If you want to go with 20 to 60 percent non-dairy 277 00:13:14,200 --> 00:13:16,040 let me tell you that the non-dairy component 278 00:13:16,120 --> 00:13:18,680 has so much availability in other cities. 279 00:13:18,960 --> 00:13:21,040 I can name ten brands in Pune alone. 280 00:13:23,080 --> 00:13:25,800 So, I don't see any differentiator. 281 00:13:27,960 --> 00:13:30,120 And it will be of a certain size. 282 00:13:30,320 --> 00:13:33,640 I am not very sure how much it will scale beyond that. 283 00:13:34,040 --> 00:13:35,560 Therefore, I am out. 284 00:13:37,120 --> 00:13:38,240 - Thank you. - Thank you. - I appreciate it. 285 00:13:38,320 --> 00:13:41,440 Jay, dairy products have no pricing power in this country. 286 00:13:42,520 --> 00:13:44,720 If you wish, you can make it a niche business 287 00:13:44,760 --> 00:13:45,800 by selling to the elite. 288 00:13:45,840 --> 00:13:47,280 You will not need the funding. 289 00:13:48,000 --> 00:13:50,680 You can do that and generate profit. 290 00:13:50,800 --> 00:13:53,760 Make some money and build a nice and respectable business. 291 00:13:53,840 --> 00:13:55,240 If you take the route to funding 292 00:13:55,280 --> 00:13:57,160 you will have to make different products 293 00:13:57,200 --> 00:13:58,720 for market expansion. 294 00:13:59,600 --> 00:14:01,400 As you do it 295 00:14:01,440 --> 00:14:05,560 the 'A2' which was your differentiator 296 00:14:05,600 --> 00:14:06,640 is going to go away. 297 00:14:06,720 --> 00:14:08,160 You have already discovered that. 298 00:14:09,280 --> 00:14:11,880 Therefore, I cannot join you today. 299 00:14:12,280 --> 00:14:13,320 But, good luck. 300 00:14:13,400 --> 00:14:14,400 I am sorry. 301 00:14:14,680 --> 00:14:15,880 Thank you. We appreciate it. 302 00:14:15,920 --> 00:14:19,680 So, my offer is fifty lakhs for ten percent equity 303 00:14:19,760 --> 00:14:20,880 and twenty five lakhs loan 304 00:14:20,920 --> 00:14:22,840 at twelve percent rate of interest. 305 00:14:23,760 --> 00:14:26,520 - I want to make an offer. - Wait. 306 00:14:26,880 --> 00:14:29,760 I want to make an offer too. 307 00:14:30,160 --> 00:14:32,840 I can relate to this. Because, whenever we buy something 308 00:14:32,880 --> 00:14:36,360 that is organic, natural, or has a certification 309 00:14:36,560 --> 00:14:39,200 it makes my grandma and mom happy 310 00:14:39,280 --> 00:14:40,880 - as it is pure. - Absolutely. 311 00:14:40,960 --> 00:14:42,200 It can be consumed. 312 00:14:42,240 --> 00:14:44,160 I think that it will require technology. 313 00:14:46,360 --> 00:14:47,640 People are doing this everywhere in the world. 314 00:14:47,920 --> 00:14:49,680 If I search on the internet 315 00:14:49,840 --> 00:14:51,600 I can find plenty of companies of 'A2' milk. 316 00:14:51,680 --> 00:14:53,760 But all of them have bad user experience. 317 00:14:55,240 --> 00:14:58,280 Peyush, you involve technology in every company. 318 00:14:58,320 --> 00:14:59,360 - Yes, I know. - How will you develop 319 00:14:59,400 --> 00:15:00,600 technology for all those companies? 320 00:15:01,080 --> 00:15:03,600 Peyush with technology for a hundred companies. 321 00:15:03,640 --> 00:15:06,480 I am not going to develop it. I have a view in life. 322 00:15:06,560 --> 00:15:09,920 If you want to scale things and make a big impact 323 00:15:09,960 --> 00:15:12,680 it is impossible without technology, right? 324 00:15:12,840 --> 00:15:16,840 Because, the profit is made possible by two things. 325 00:15:17,080 --> 00:15:18,480 It is made by word of mouth. 326 00:15:18,800 --> 00:15:20,120 And by efficiency. 327 00:15:21,600 --> 00:15:23,640 Word of mouth comes from customer experience. 328 00:15:23,720 --> 00:15:25,560 Customer experience comes from technology. 329 00:15:25,840 --> 00:15:27,680 Efficiency comes from automation. 330 00:15:27,760 --> 00:15:29,000 Automation comes from technology. 331 00:15:29,080 --> 00:15:30,760 So, I will make it clear to you. 332 00:15:32,000 --> 00:15:35,840 I would want a part of this only if you focus on technology. 333 00:15:36,040 --> 00:15:38,720 That is where I can help you. You know the rest. 334 00:15:39,320 --> 00:15:41,160 - Are you making an offer or not? - Is that an offer? 335 00:15:41,200 --> 00:15:44,640 - I want to hear your offer first. - You had interrupted me. 336 00:15:46,480 --> 00:15:48,680 I agree with Peyush. 337 00:15:48,720 --> 00:15:52,560 There is a lot of work required on the technology aspect. 338 00:15:53,760 --> 00:15:55,880 My offer is 75 lakhs. 339 00:15:56,200 --> 00:15:57,200 But.. 340 00:15:57,600 --> 00:15:59,000 Considering the value that I bring in 341 00:15:59,080 --> 00:16:01,600 I will tell you the percentage. 342 00:16:02,000 --> 00:16:05,160 I will take ten percent of the equity. 343 00:16:06,280 --> 00:16:07,400 I have the same offer for you. 344 00:16:07,480 --> 00:16:08,920 Seventy five lakhs for ten percent. 345 00:16:10,360 --> 00:16:11,800 There are three offers for you. 346 00:16:12,920 --> 00:16:16,000 Ghazal, do you want equal share? 347 00:16:16,320 --> 00:16:19,800 All right, Ghazal and I are ready to take five percent each. 348 00:16:21,400 --> 00:16:23,760 Experts of 'D2C'. People who have created 349 00:16:23,800 --> 00:16:26,040 purpose driven brands 350 00:16:26,080 --> 00:16:29,480 and believe more in the product's U.S.P. 351 00:16:29,680 --> 00:16:31,880 Plus technology expertise. 352 00:16:31,960 --> 00:16:33,080 It's a steal deal. 353 00:16:33,800 --> 00:16:36,840 - Thank you. Can we take a moment? - Yes, take a moment. 354 00:16:39,800 --> 00:16:42,080 Should we accept the offer or make a counter offer? 355 00:16:42,160 --> 00:16:45,280 No, we will accept it. 356 00:16:45,480 --> 00:16:46,920 Let me join the deal. 357 00:16:47,200 --> 00:16:50,320 Give them one crore and get fifteen percent. 358 00:16:50,480 --> 00:16:52,440 That is possible. It will save money for everyone. 359 00:16:52,480 --> 00:16:56,640 - Just take it. Come on. - Done, guys. 360 00:17:02,720 --> 00:17:05,000 Since you took your time, we did the same. 361 00:17:05,160 --> 00:17:06,840 We have another offer. 362 00:17:06,880 --> 00:17:08,480 Because, Vineeta is also excited. 363 00:17:10,160 --> 00:17:11,640 You have two offers. 364 00:17:13,080 --> 00:17:14,360 One is that you can have 365 00:17:14,440 --> 00:17:16,000 seventy five lakhs for ten percent 366 00:17:16,080 --> 00:17:17,680 which Ghazal and I will divide between us. 367 00:17:19,600 --> 00:17:21,920 The other one is that you can have one crore 368 00:17:21,960 --> 00:17:24,120 for fifteen percent, which Ghazal, Vineeta, and I 369 00:17:24,160 --> 00:17:26,800 will share. You will get three sharks. 370 00:17:27,040 --> 00:17:29,120 - Okay. - All three? 371 00:17:29,720 --> 00:17:31,200 - Let's take all three. - Okay. 372 00:17:32,920 --> 00:17:35,000 All three.. All three. - Yes. 373 00:17:38,360 --> 00:17:40,200 Thank you so much, the three of you. 374 00:17:40,240 --> 00:17:42,680 You have made such a great offer. 375 00:17:43,440 --> 00:17:45,480 So, it's a deal with the three of you. 376 00:17:46,760 --> 00:17:47,880 Great! 377 00:17:47,920 --> 00:17:50,640 Let me tell you something, Jaywant. 378 00:17:50,880 --> 00:17:53,040 You didn't tell me which deal you wanted. 379 00:17:53,080 --> 00:17:55,800 But I wrote a cheque for 33,33,000 rupees. 380 00:17:55,920 --> 00:17:57,840 And this is what I like about this deal. 381 00:17:57,880 --> 00:18:00,360 I can predict how you are thinking. 382 00:18:00,440 --> 00:18:01,720 - Thank you. - Thank you.. - Thanks a lot. 383 00:18:01,760 --> 00:18:03,040 - Thank you.. - Thank you. 384 00:18:03,800 --> 00:18:05,680 - Congratulations. - Congratulations. 385 00:18:05,720 --> 00:18:08,280 I think that it will be a long journey. - Thank you. 386 00:18:16,200 --> 00:18:18,680 - All right, guys. All the best. - Thank you. - Thank you. 387 00:18:19,240 --> 00:18:21,160 - Yes! - Yes! 388 00:18:21,560 --> 00:18:24,080 - Yes! - Yes! 389 00:18:46,600 --> 00:18:47,480 - Greetings. - Greetings. 390 00:18:47,560 --> 00:18:49,280 I am Zamzeer Ahamed. I am 33 years old. 391 00:18:49,520 --> 00:18:51,280 I am Jameela Ruhi. I am 26 years old. 392 00:18:51,400 --> 00:18:53,000 And we are from Mangalore. 393 00:18:53,200 --> 00:18:56,080 Sharks, we have come with such a business 394 00:18:56,200 --> 00:18:59,400 which will give you profit along with Kunafa. 395 00:19:00,400 --> 00:19:02,320 We are the co-founders of Kunafa World. 396 00:19:02,640 --> 00:19:04,440 Who doesn't like to have sweets? 397 00:19:04,800 --> 00:19:07,400 Especially, in India, so many festivals 398 00:19:07,760 --> 00:19:11,040 like Eid, Diwali and Christmas, are celebrated here. 399 00:19:11,080 --> 00:19:13,000 Sweets are prepared in every house. 400 00:19:13,320 --> 00:19:14,640 And when it comes to sweets 401 00:19:14,880 --> 00:19:16,960 we eat Rasgulla, Gulab Jamun 402 00:19:17,200 --> 00:19:19,920 Bundi Laddu, Rabdi. 403 00:19:20,360 --> 00:19:23,240 We are going to present a new dessert which is known as 404 00:19:23,480 --> 00:19:24,520 - Kunafa. - Kunafa. 405 00:19:25,760 --> 00:19:27,920 Sharks, Kunafa is a traditional Middle Eastern dessert 406 00:19:28,280 --> 00:19:30,320 made with fine semolina dough. 407 00:19:30,680 --> 00:19:33,320 And it is served with sugar syrup. 408 00:19:33,520 --> 00:19:35,600 Kunafa is a hundred per cent veg dessert. 409 00:19:35,800 --> 00:19:39,720 Kunafa World serves you more than 15 types of Kunafa. 410 00:19:39,800 --> 00:19:42,480 Like, Snickers Kunafa, Bounty Kunafa 411 00:19:42,840 --> 00:19:44,680 Oreo Kunafa, Nutella Kunafa 412 00:19:45,320 --> 00:19:46,560 Assorted mini Kunafa 413 00:19:46,760 --> 00:19:47,800 and many more varieties. 414 00:19:48,440 --> 00:19:50,600 The cream used in our Kunafa 415 00:19:50,640 --> 00:19:53,080 is prepared from high quality ingredients. 416 00:19:53,560 --> 00:19:55,560 We call it our secret sauce. 417 00:19:55,640 --> 00:19:57,480 And I have that recipe. 418 00:19:58,800 --> 00:19:59,680 Even he doesn't know? 419 00:20:00,000 --> 00:20:00,840 - No, both of us. - To some extent. 420 00:20:01,000 --> 00:20:01,920 Okay. 421 00:20:02,720 --> 00:20:06,280 We have sold more than 2 lakhs Kunafa in 2 years. 422 00:20:06,480 --> 00:20:07,680 - Wow! - We want to sell 423 00:20:07,880 --> 00:20:11,920 more than 10,000 Kunafa daily in next few years. 424 00:20:12,120 --> 00:20:16,920 We offer you 5 per cent equity for Rs. 90 lakh. 425 00:20:17,080 --> 00:20:20,840 Who wants to enjoy hot Kunafa and makes it 426 00:20:21,120 --> 00:20:24,080 India's new dessert sensation. 427 00:20:25,120 --> 00:20:26,640 Sharks, would you like to have Kunafa? 428 00:20:26,880 --> 00:20:28,120 - Of course! - Please! Absolutely! 429 00:20:28,240 --> 00:20:30,360 - Thank you. - I am fond of sweets. 430 00:20:31,960 --> 00:20:33,640 How many varieties have you brought today? 431 00:20:34,120 --> 00:20:36,040 From 15 varieties 432 00:20:36,360 --> 00:20:38,720 we are serving you Assorted Kunafa which consists 3 types. 433 00:20:38,840 --> 00:20:39,760 Thank you. 434 00:20:40,200 --> 00:20:41,480 What's this? This is syrup. 435 00:20:41,680 --> 00:20:42,760 - Yes. - Sugar syrup. - Yes. 436 00:20:45,320 --> 00:20:48,240 Shall I pour the syrup on top or in one side? 437 00:20:48,320 --> 00:20:49,120 Pour it on top. 438 00:20:49,200 --> 00:20:52,600 You can add it as much as you want. 439 00:20:52,920 --> 00:20:55,760 Usually, we don't add much on chocolate topping. 440 00:20:56,280 --> 00:20:59,160 Oh! - I have had this for the first time. 441 00:20:59,840 --> 00:21:02,040 - This was delicious. - Thank you so much. 442 00:21:02,280 --> 00:21:03,120 Thank you so much. 443 00:21:03,200 --> 00:21:05,560 - Fantastic taste. - Very good.. - Thank you so much. 444 00:21:05,640 --> 00:21:06,760 - I am loving it. - Thank you so much. 445 00:21:06,920 --> 00:21:09,720 - It's like a Turkish dessert. - Exactly! 446 00:21:09,800 --> 00:21:11,520 It was originated from Turkey. 447 00:21:11,600 --> 00:21:13,640 The one which we have served you 448 00:21:13,720 --> 00:21:15,200 was prepared from our blend. 449 00:21:15,280 --> 00:21:17,320 We have made slight changes and prepared Kunafa. 450 00:21:17,560 --> 00:21:19,080 Because the one served in Middle East 451 00:21:19,280 --> 00:21:20,120 is very sweet. 452 00:21:20,200 --> 00:21:23,040 And that's consumed with coffee to balance it. 453 00:21:23,160 --> 00:21:24,840 From where did you get this creativity? 454 00:21:25,080 --> 00:21:26,560 Actually, what happened.. 455 00:21:26,840 --> 00:21:29,760 I was having my lunch in 2018. 456 00:21:29,840 --> 00:21:31,440 Ma'am served me dessert. 457 00:21:31,800 --> 00:21:35,160 - She is a passionate baker. - Ma'am? - My wife, Ruhi. 458 00:21:36,000 --> 00:21:37,480 - I just want to make sure. - Yes.. 459 00:21:37,920 --> 00:21:40,160 My wife, Ruhi.. - Because even I call my wife ma'am. 460 00:21:41,240 --> 00:21:42,640 - We need to give respect. - Thank you so much. 461 00:21:42,800 --> 00:21:45,120 When Ruhi served me this dessert.. 462 00:21:45,280 --> 00:21:47,960 I never had Kunafa before. I didn't even hear about this. 463 00:21:48,440 --> 00:21:52,040 I was interested in digital marketing and food. 464 00:21:52,360 --> 00:21:54,760 I searched in Google. 465 00:21:55,080 --> 00:21:57,840 I saw only few people know about this in India. 466 00:21:57,920 --> 00:21:59,440 Most of the people don't know about this. 467 00:21:59,520 --> 00:22:01,240 I thought it has potential. 468 00:22:01,560 --> 00:22:04,560 Since I was good in social marketing 469 00:22:04,920 --> 00:22:06,560 I gave her an idea 470 00:22:06,960 --> 00:22:10,320 that we will sell it on social media marketing. 471 00:22:10,560 --> 00:22:12,800 We started a brand named Bake Angel 472 00:22:13,360 --> 00:22:14,560 - home baking service. - When? 473 00:22:14,880 --> 00:22:17,400 We started in July, 2018. 474 00:22:17,480 --> 00:22:19,720 Once people tried, they started becoming 475 00:22:19,800 --> 00:22:20,880 - repeating customer. - I see. 476 00:22:21,040 --> 00:22:24,320 Then a close friend of us, Hafeez Kudroli 477 00:22:24,560 --> 00:22:27,200 gave us an idea that we should sell it commercially. 478 00:22:27,640 --> 00:22:29,360 We became partners 479 00:22:29,440 --> 00:22:32,600 and started our first outlet in Bangalore. 480 00:22:32,800 --> 00:22:33,840 After its success 481 00:22:34,200 --> 00:22:36,400 we started three more outlets in Bangalore. - Wow! 482 00:22:36,640 --> 00:22:37,760 And after the success of those outlets 483 00:22:37,960 --> 00:22:41,680 we started five more outlets all over India. - Wow! 484 00:22:41,800 --> 00:22:46,560 Are you doing it full time now? 485 00:22:47,000 --> 00:22:49,000 Yes, ma'am. We are doing it full time. 486 00:22:49,080 --> 00:22:50,040 I am a telecom engineer. 487 00:22:50,160 --> 00:22:51,440 And she is a computer science engineer. 488 00:22:51,880 --> 00:22:55,920 Zamzeer, you are scaling up your business very quickly. 489 00:22:56,000 --> 00:22:57,080 What's your plan now? 490 00:22:57,160 --> 00:22:58,840 We have a vision for PAN India. 491 00:22:59,160 --> 00:23:00,720 Later, we want to go globally. 492 00:23:00,800 --> 00:23:02,560 However, Kunafa is sold globally. 493 00:23:02,800 --> 00:23:04,200 But our blend is different. 494 00:23:04,280 --> 00:23:06,280 So how many units from one store.. 495 00:23:06,640 --> 00:23:08,800 I mean, how much does a store make profit? 496 00:23:08,840 --> 00:23:11,240 How much is the rent? How much is the cost of running? 497 00:23:11,320 --> 00:23:14,000 Our store size is around 600 to 800 sq. ft. 498 00:23:14,120 --> 00:23:15,960 - Such a big store! - Yes. Because 499 00:23:16,040 --> 00:23:18,560 - it's a flagship store. - You have 5 to 10 SKUs. 500 00:23:18,680 --> 00:23:19,760 Why have you opened such a big store? 501 00:23:19,840 --> 00:23:20,880 It's a flagship store. 502 00:23:20,960 --> 00:23:23,120 We treat that as a live office. 503 00:23:23,200 --> 00:23:26,200 We need to prepare there on daily basis. 504 00:23:26,440 --> 00:23:29,000 - So that.. - You have a kitchen there. 505 00:23:29,080 --> 00:23:30,240 - Correct, ma'am. - With every store? 506 00:23:30,320 --> 00:23:33,200 In our first outlet, it was in the store. 507 00:23:33,400 --> 00:23:36,480 After expansion, we have built our central kitchen. 508 00:23:36,600 --> 00:23:37,480 If you have central kitchen 509 00:23:37,600 --> 00:23:40,160 why do you need 600 to 800 sq. ft. space? 510 00:23:40,240 --> 00:23:43,480 Sir, our flagship store has that much space. 511 00:23:43,920 --> 00:23:47,640 - What about the other stores? - Around 300 to 500 sq. ft. 512 00:23:47,760 --> 00:23:49,680 - I see. - Do people sit there and eat.. 513 00:23:49,760 --> 00:23:54,120 - We provide 12 to 15 seating.. - Like a restaurant.. - Exactly! 514 00:23:54,200 --> 00:23:56,000 It is prepared before and kept in the central kitchen. 515 00:23:56,080 --> 00:23:57,480 - And it is shipped later. - No, sir. 516 00:23:57,760 --> 00:23:59,760 Our raw materials are sent to our outlets 517 00:24:00,000 --> 00:24:02,160 - from central kitchen. - Okay. 518 00:24:02,240 --> 00:24:05,920 It's prepared on daily basis, the raw base. 519 00:24:06,160 --> 00:24:09,120 When we receive orders, we prepare fresh. 520 00:24:09,200 --> 00:24:11,440 We serve customer fresh items. 521 00:24:11,880 --> 00:24:14,440 I don't think you are making profit following this model. 522 00:24:14,560 --> 00:24:17,040 We have four of our own outlets. 523 00:24:17,400 --> 00:24:20,360 Our revenue has been Rs. 4.5 Crores.. - Is that for two years 524 00:24:20,360 --> 00:24:21,320 or for just one year? 525 00:24:21,360 --> 00:24:23,240 From July 2019 to present. 526 00:24:23,400 --> 00:24:26,720 By March 2020, our revenue was Rs. 55 Lakhs. 527 00:24:27,240 --> 00:24:31,960 We put out two more outlets for our next fiscal calendar 528 00:24:32,000 --> 00:24:33,160 when the pandemic struck. 529 00:24:33,400 --> 00:24:34,880 We had three franchisee 530 00:24:34,920 --> 00:24:36,640 however, our own outlets produced a revenue 531 00:24:36,680 --> 00:24:38,680 of Rs. 2 Crores. 532 00:24:39,000 --> 00:24:42,440 So from March 2021, till date 533 00:24:42,560 --> 00:24:45,880 - the revenue is Rs. 1.7 Crores.. - Not bad.. - What were 534 00:24:45,920 --> 00:24:47,640 the sales figures for the last month 535 00:24:47,680 --> 00:24:48,840 and what.. - For last month.. 536 00:24:49,160 --> 00:24:51,480 - It was Rs. 30 Lakhs. - What's the profit? 537 00:24:51,480 --> 00:24:53,760 - It's 30per cent. - Net profit is 30 per cent. 538 00:24:54,160 --> 00:24:56,840 And our GPM is around 50 per cent. 539 00:24:56,880 --> 00:24:58,480 Have you earned revenue from the franchisee? 540 00:24:58,680 --> 00:25:01,680 Actually, we received franchisee 541 00:25:01,720 --> 00:25:03,000 as well as royalty. 542 00:25:03,280 --> 00:25:06,560 We collected that in that year.. 543 00:25:07,360 --> 00:25:11,240 We got Rs. 17 Lakhs franchisee brand fee in the second year. 544 00:25:11,280 --> 00:25:14,040 We've given two more franchisee this year 545 00:25:14,080 --> 00:25:15,280 in Mumbai and Mysore 546 00:25:15,320 --> 00:25:20,040 from which we've received Rs. 13 Lakhs 547 00:25:20,080 --> 00:25:23,000 and Rs. 4.5 Lakhs of royalty fees. 548 00:25:23,040 --> 00:25:24,280 Zamzeer and Jameela 549 00:25:24,320 --> 00:25:26,120 there's something I don't get. 550 00:25:27,160 --> 00:25:29,520 - Why are you giving franchisee? - Yes. - I've run 551 00:25:29,560 --> 00:25:30,960 some numbers. 552 00:25:30,960 --> 00:25:36,160 You'll get Rs. 20,000 a month at most from a franchisee. 553 00:25:36,760 --> 00:25:40,000 Correct. - So why are you losing out on your profit? 554 00:25:42,600 --> 00:25:44,960 I've believed so far that profit means to benefit. 555 00:25:46,000 --> 00:25:47,960 This is what your model will do. 556 00:25:48,960 --> 00:25:51,960 Rs. 20,000 from one franchisee doesn't matter. 557 00:25:52,080 --> 00:25:53,800 Correct, sir. Actually 558 00:25:53,840 --> 00:25:56,600 neither of us have any business background. 559 00:25:56,840 --> 00:26:00,120 When we first started, with our first outlet 560 00:26:00,320 --> 00:26:02,080 it was quite successful. 561 00:26:02,120 --> 00:26:04,320 However, many others wanted 562 00:26:04,360 --> 00:26:06,600 to replicate this success. 563 00:26:06,640 --> 00:26:08,560 They wanted to copy us and do it. 564 00:26:08,760 --> 00:26:12,920 Two competitors had already started looking at our concept. 565 00:26:12,960 --> 00:26:15,240 So I thought that 566 00:26:15,400 --> 00:26:17,960 giving out franchisee will 567 00:26:18,040 --> 00:26:19,600 make the brand 568 00:26:19,640 --> 00:26:22,880 - and allow us to float more.. - That was right 569 00:26:22,920 --> 00:26:25,400 for that time and you did that for those circumstances. 570 00:26:25,440 --> 00:26:27,880 Correct. - By now you must have understood that 571 00:26:27,920 --> 00:26:30,400 you can't make much money through that. 572 00:26:30,600 --> 00:26:32,680 And you just said, Jameela 573 00:26:32,720 --> 00:26:35,080 that you've recently made 574 00:26:35,080 --> 00:26:36,480 two more franchisee. 575 00:26:36,600 --> 00:26:39,640 If you know that you won't make much money from there 576 00:26:39,840 --> 00:26:41,600 why are you giving out franchisees? 577 00:26:44,040 --> 00:26:46,640 We were coming around to understand 578 00:26:46,680 --> 00:26:49,480 however, we were in need of proper mentorship. 579 00:26:49,480 --> 00:26:51,760 So we've.. - Your capex.. 580 00:26:51,880 --> 00:26:54,000 Did you invest from your own pocket for the four stores? 581 00:26:54,000 --> 00:26:56,240 Yes. - How much? - Until now 582 00:26:56,240 --> 00:26:57,880 we've invested Rs. 70 Lakhs. 583 00:26:57,880 --> 00:26:59,240 Capex is quite expensive, then. 584 00:26:59,280 --> 00:27:01,240 That's the reason you're unable to do it. - Yes. 585 00:27:01,280 --> 00:27:04,560 The success you've attained so far 586 00:27:05,360 --> 00:27:07,360 is through the restaurant. 587 00:27:07,400 --> 00:27:11,120 The starting cost of restaurant is quite high 588 00:27:11,120 --> 00:27:13,000 because you need to create an ambiance. - Correct. 589 00:27:13,000 --> 00:27:15,160 Challenge of a restaurant 590 00:27:15,160 --> 00:27:17,280 is to not bore the consumers 591 00:27:17,320 --> 00:27:20,000 with just one type of food, because they want 592 00:27:20,200 --> 00:27:22,400 to spend hours at a restaurant. 593 00:27:22,560 --> 00:27:25,120 This quick service restaurant 594 00:27:25,160 --> 00:27:26,880 of a specific category.. 595 00:27:27,000 --> 00:27:28,840 A narrow dessert category. 596 00:27:29,280 --> 00:27:31,840 As a business, it doesn't seem 597 00:27:31,840 --> 00:27:34,000 scalable enough to me. 598 00:27:34,240 --> 00:27:37,160 The more you want to scale, the more capex is needed. 599 00:27:37,200 --> 00:27:38,440 When that doesn't work 600 00:27:38,480 --> 00:27:40,040 it's recovery is tough. 601 00:27:41,600 --> 00:27:43,360 For this reason, I'm out. 602 00:27:45,680 --> 00:27:47,920 I'd advise you guys 603 00:27:48,200 --> 00:27:51,280 to take this business to Swiggy or Zomato model 604 00:27:51,400 --> 00:27:53,200 and make as little expenditure as possible. 605 00:27:53,480 --> 00:27:54,480 - I see. - Right? 606 00:27:54,480 --> 00:27:55,600 I'm out today. 607 00:27:56,840 --> 00:27:59,480 His advice of going for a dark kitchen model 608 00:27:59,680 --> 00:28:01,480 - rather than a QSR.. - Correct.. 609 00:28:01,800 --> 00:28:03,000 Bring in reviews 610 00:28:03,040 --> 00:28:06,040 and ready to eat market.. If you get the technology 611 00:28:06,080 --> 00:28:07,240 and shelf life.. 612 00:28:07,240 --> 00:28:09,280 - Correct.. - This is a very unique product. 613 00:28:09,320 --> 00:28:12,160 You can collaborate in retail and online outlets.. 614 00:28:12,840 --> 00:28:14,680 It can become a big brand. 615 00:28:14,680 --> 00:28:18,040 Correct. - In its current form, it's not attractive to me. 616 00:28:18,080 --> 00:28:19,400 For that reason, I'm out. 617 00:28:19,440 --> 00:28:20,680 But all the very best. 618 00:28:20,720 --> 00:28:22,040 There's one more thing. 619 00:28:22,720 --> 00:28:25,960 Actually, we're planning to add beverages.. 620 00:28:26,000 --> 00:28:30,080 Don't do it.. 621 00:28:30,120 --> 00:28:31,600 - Okay. - Less is more. 622 00:28:31,720 --> 00:28:33,240 - Okay.. - Focus.. 623 00:28:33,520 --> 00:28:35,360 I'll also give my decision. 624 00:28:35,560 --> 00:28:38,960 I didn't have fun eating this. - Okay. 625 00:28:38,960 --> 00:28:42,640 I found this too sweet, and that's coming from 626 00:28:42,640 --> 00:28:43,920 someone who likes sweet. 627 00:28:44,120 --> 00:28:47,520 Okay. - I want to invest in the business where 628 00:28:47,560 --> 00:28:49,160 I understand the product 629 00:28:49,200 --> 00:28:51,040 and like it. 630 00:28:51,880 --> 00:28:53,440 For that reason, I'm out. 631 00:28:55,320 --> 00:28:58,800 As for me, I loved the product. It's sweet. 632 00:28:58,840 --> 00:29:02,280 - Thank you.. - There's proof in your revenue. 633 00:29:02,480 --> 00:29:05,600 I don't find anything wrong with the model 634 00:29:05,600 --> 00:29:08,160 as far as retail is concerned. 635 00:29:08,400 --> 00:29:10,840 I think that you should go ahead 636 00:29:11,000 --> 00:29:14,000 with the franchisee business but your model is the problem. 637 00:29:14,120 --> 00:29:17,640 Okay. - Rs. 7.5 Lakhs is a big amount for franchisee fee 638 00:29:17,640 --> 00:29:19,320 and you're creating a barrier for yourselves. 639 00:29:19,320 --> 00:29:21,040 Take Rs. 1 Lakh for franchisee fee 640 00:29:21,080 --> 00:29:22,520 and go for recurring fee. 641 00:29:22,560 --> 00:29:24,960 - Okay. - Open up tens of outlets 642 00:29:24,960 --> 00:29:27,040 then you can raise investment 643 00:29:27,160 --> 00:29:30,080 but this business isn't investable right now. 644 00:29:30,240 --> 00:29:32,320 I don't believe you need to change anything now. 645 00:29:32,360 --> 00:29:34,320 I don't know why you'd got for ready to eat. 646 00:29:34,480 --> 00:29:36,120 - Okay.. - And other categories. 647 00:29:36,120 --> 00:29:37,360 Make this business better. 648 00:29:37,400 --> 00:29:39,160 You have experience with social media. 649 00:29:39,320 --> 00:29:41,160 Correct. - Do product trials through that. 650 00:29:41,200 --> 00:29:42,200 Introduce new products. 651 00:29:42,240 --> 00:29:46,040 Do tasting and such events at the store.. - Yes.. 652 00:29:46,080 --> 00:29:48,400 It's a profitable model. You could get debt for it. 653 00:29:48,440 --> 00:29:50,280 You could make a debt and equity offer. 654 00:29:50,320 --> 00:29:51,680 I was about to ask you. 655 00:29:51,720 --> 00:29:55,480 I'm not making an offer because I'm not interested the category 656 00:29:55,480 --> 00:29:56,320 of food business. 657 00:29:56,360 --> 00:29:57,880 I'd like to help you, though. 658 00:29:57,920 --> 00:29:59,360 Your model is a success. 659 00:29:59,400 --> 00:30:01,360 It's great that you've 660 00:30:01,400 --> 00:30:04,040 received a great feedback today. 661 00:30:04,400 --> 00:30:06,600 One said to go for dark kitchen 662 00:30:06,640 --> 00:30:09,840 and he says to stick with the current model. 663 00:30:10,240 --> 00:30:12,640 You need to go with your gut instinct 664 00:30:12,880 --> 00:30:14,640 and follow your passion. 665 00:30:15,040 --> 00:30:16,640 But you've got excellent feedback. 666 00:30:16,680 --> 00:30:18,120 Think about it. 667 00:30:18,440 --> 00:30:21,480 All of us, jointly, wish you the very best. 668 00:30:21,480 --> 00:30:24,200 - Thanks, Sharks.. - Thank you.. 669 00:30:24,240 --> 00:30:25,080 - All the best. - Bye. 670 00:30:32,000 --> 00:30:33,880 How was the experience? 671 00:30:33,920 --> 00:30:36,560 Product pitching was on point 672 00:30:36,720 --> 00:30:39,320 but the structure needed study. 673 00:30:39,400 --> 00:30:41,040 What are your next steps? 674 00:30:41,080 --> 00:30:44,680 We'll definitely implement 675 00:30:44,720 --> 00:30:47,080 their feedback. 676 00:30:47,120 --> 00:30:50,200 And along with that you get 677 00:30:50,280 --> 00:30:53,000 an exclusive course from Upgrad to up-skill 678 00:30:53,200 --> 00:30:56,400 with a life-learning and they've lots of courses. - Okay. 679 00:30:56,440 --> 00:30:58,960 Be it digital marketing, finance 680 00:30:59,000 --> 00:31:01,080 - supplied.. - Thank you. 681 00:31:01,880 --> 00:31:03,880 Shark Tank India is giving a chance 682 00:31:03,960 --> 00:31:07,160 to entrepreneurs to make their dream come true. 683 00:31:07,600 --> 00:31:10,600 Flipkart, our official E-commerce partner 684 00:31:10,760 --> 00:31:15,320 is encouraging and support our pitchers 685 00:31:15,520 --> 00:31:17,080 to grow their business. 686 00:31:34,400 --> 00:31:37,360 Sharks, mental health and suicide 687 00:31:37,440 --> 00:31:39,800 is a serious problem 688 00:31:39,920 --> 00:31:43,640 not only in India but worldwide. 689 00:31:45,120 --> 00:31:49,040 As per National Crime Record Bureau India 690 00:31:49,160 --> 00:31:50,880 in 2020 691 00:31:50,960 --> 00:31:54,120 death rate was 1,53,000 692 00:31:56,400 --> 00:31:59,000 and most of them were by hanging. 693 00:32:00,920 --> 00:32:05,240 Which comes to 145 deaths 694 00:32:05,440 --> 00:32:07,120 per day. 695 00:32:08,880 --> 00:32:12,800 To lessen these numbers, my father 696 00:32:13,240 --> 00:32:15,920 Mr.Sharad Ashani, an electrical engineer 697 00:32:16,120 --> 00:32:18,800 has invented a unique product 698 00:32:18,920 --> 00:32:23,160 Gold Life anti-suicide fan rod. 699 00:32:27,080 --> 00:32:30,160 Greetings, sharks. I am Gaurav Ashani 700 00:32:30,520 --> 00:32:32,200 from Mumbai and 701 00:32:32,240 --> 00:32:36,000 Gold Life anti-suicide fan rod's manufacturers. 702 00:32:37,200 --> 00:32:40,200 Greetings. These shocking numbers compelled me 703 00:32:40,760 --> 00:32:45,080 to invent something in the fan. 704 00:32:45,440 --> 00:32:47,680 And I thought 705 00:32:48,120 --> 00:32:51,240 how about fitting a spring mechanism 706 00:32:51,360 --> 00:32:53,880 so that due to excessive weight 707 00:32:54,280 --> 00:32:56,200 the spring 708 00:32:56,240 --> 00:32:58,680 - would open all by itself. - Brilliant! 709 00:33:00,400 --> 00:33:04,560 The person will be on the surface 710 00:33:04,800 --> 00:33:07,200 and the fan won't even hurt him. 711 00:33:08,520 --> 00:33:10,720 We've registered this patent 712 00:33:10,960 --> 00:33:13,960 and government MSME tested. 713 00:33:15,920 --> 00:33:19,680 In four years, we've supplied 714 00:33:19,880 --> 00:33:21,440 more than 50,000 rods 715 00:33:21,560 --> 00:33:25,960 that includes hostels, hotels, hospitals, lodges 716 00:33:26,600 --> 00:33:30,240 homes, government quarters and jails as well. 717 00:33:31,200 --> 00:33:35,080 Suicides cannot be stopped completely 718 00:33:35,440 --> 00:33:39,200 but with this, we can at least lessen the attempts. 719 00:33:39,400 --> 00:33:40,840 Our vision is to have 720 00:33:40,840 --> 00:33:44,400 an anti-suicide fan rod in every fan 721 00:33:44,680 --> 00:33:47,160 and lessen the fan suicidal attempts. 722 00:33:47,240 --> 00:33:49,800 For 50 lakhs of investment, we offer 723 00:33:50,080 --> 00:33:52,440 5 percent of company's equity shares. 724 00:33:54,920 --> 00:33:58,640 This is the standard rod 725 00:33:58,720 --> 00:33:59,880 with every fan. 726 00:34:01,120 --> 00:34:05,240 Just replace it with 727 00:34:05,320 --> 00:34:08,360 a Gold Life anti-suicide fan rod. 728 00:34:08,920 --> 00:34:10,640 Easy to fit in. 729 00:34:10,960 --> 00:34:14,400 Let me show you how it works. 730 00:34:15,760 --> 00:34:16,840 Careful, man. 731 00:34:25,960 --> 00:34:29,760 - Wow! - The alarm is awesome. 732 00:34:29,920 --> 00:34:32,440 - Congratulations! - Thank you! 733 00:34:32,640 --> 00:34:35,640 It's a noble task so thank you 734 00:34:35,760 --> 00:34:37,560 - for doing this. - Thank you so much. 735 00:34:37,600 --> 00:34:41,560 How did you come up with this and why? 736 00:34:42,040 --> 00:34:45,760 Well, these are impulsive actions out of 737 00:34:45,960 --> 00:34:49,360 over thinking, anger, depression and hang yourself. 738 00:34:49,560 --> 00:34:52,240 It'll be glad if I could stop it. 739 00:34:52,440 --> 00:34:55,200 I've invented many things before 740 00:34:55,440 --> 00:34:57,680 - when I was a kid.. - Exactly. 741 00:34:57,720 --> 00:35:00,120 I tend to solve the problems. 742 00:35:00,160 --> 00:35:03,360 On the second day of my retirement 743 00:35:03,640 --> 00:35:07,760 - I began working in a workshop. - Amazing! 744 00:35:07,760 --> 00:35:11,200 - He was in a software business.. - Oh! 745 00:35:11,600 --> 00:35:14,840 - I asked him to join. - Well 746 00:35:14,880 --> 00:35:16,400 it's a noble task. 747 00:35:16,600 --> 00:35:18,880 My question is 748 00:35:19,160 --> 00:35:21,440 There won't be much difference 749 00:35:21,520 --> 00:35:25,800 between this and standard fan rod. 750 00:35:26,160 --> 00:35:30,400 Why don't the fan manufacturers replace this rod? 751 00:35:30,760 --> 00:35:32,640 That's a good question. 752 00:35:33,560 --> 00:35:37,280 It appears to be a simple rod. 753 00:35:37,320 --> 00:35:40,760 But it takes mechanisms and thought process. 754 00:35:41,120 --> 00:35:42,760 Technically 755 00:35:42,920 --> 00:35:47,440 this rod must open for more than 22 kilos 756 00:35:47,440 --> 00:35:49,840 and that's how the mechanism works. 757 00:35:49,880 --> 00:35:54,120 How much does it cost to make one single rod? 758 00:35:54,320 --> 00:35:58,080 - Rs.140. - How much do you sell this for? 759 00:35:59,840 --> 00:36:03,000 10 inch standard rod along with the fan 760 00:36:03,040 --> 00:36:05,160 sells for Rs.400. 761 00:36:05,240 --> 00:36:08,320 And sales stands at? - We're into this since four years 762 00:36:08,320 --> 00:36:12,680 first year, we hit 5 lakhs turnover. 763 00:36:12,760 --> 00:36:15,760 In second year, it's 16 lakhs. 764 00:36:16,040 --> 00:36:19,320 In third year, it's 35 lakhs. 765 00:36:19,720 --> 00:36:23,120 In fourth year, in Covid crisis, it's 10 lakhs. 766 00:36:23,440 --> 00:36:27,040 This year, in first year, it's 15 lakhs 767 00:36:27,280 --> 00:36:30,680 and by year end, it'll be around 60 lakhs 768 00:36:30,880 --> 00:36:34,360 because 15,000-20,000 are in manufacturing 769 00:36:34,400 --> 00:36:36,760 and hopefully it will close by year end. 770 00:36:38,120 --> 00:36:41,120 Didn't any fan company approach you for acquisition? 771 00:36:41,280 --> 00:36:44,840 I believe 772 00:36:44,960 --> 00:36:48,760 I must promote my brand and become a manufacturer. 773 00:36:48,760 --> 00:36:52,280 That was exactly my question. Why don't you become one? 774 00:36:53,040 --> 00:36:56,080 I aim to make Gold Life a brand 775 00:36:56,320 --> 00:36:57,640 and I will. 776 00:36:57,720 --> 00:37:01,680 I think, it can be made into a brand. 777 00:37:02,400 --> 00:37:05,760 India is accepting new brands. 778 00:37:06,320 --> 00:37:09,560 If that's what you aim at, I'll be interested at some point 779 00:37:09,800 --> 00:37:13,240 but today, I've to stay out and wish you all the best. 780 00:37:14,840 --> 00:37:18,480 Well, this technology 781 00:37:18,520 --> 00:37:21,640 and process patent can easily be tweaked 782 00:37:21,880 --> 00:37:25,760 by manufacturers and it's easy for them 783 00:37:26,000 --> 00:37:28,320 to introduce a new line. 784 00:37:29,320 --> 00:37:33,440 And which is why I doubt 785 00:37:33,800 --> 00:37:34,960 the scalability. 786 00:37:35,400 --> 00:37:36,680 And that's why I am out. 787 00:37:38,280 --> 00:37:39,880 Well 788 00:37:39,960 --> 00:37:42,960 I believe, instead of 789 00:37:43,000 --> 00:37:45,680 investing and making it a brand 790 00:37:45,680 --> 00:37:48,320 you must go for collaboration and 791 00:37:48,320 --> 00:37:50,120 revenue sharing and make this on big scale. 792 00:37:50,640 --> 00:37:54,800 For now, I don't like the idea of investing 793 00:37:54,960 --> 00:37:59,600 it right now. 794 00:37:59,880 --> 00:38:03,240 I won't be able to participate right now, so I am out. 795 00:38:05,360 --> 00:38:07,640 Three sharks are out and two are still remaining. 796 00:38:08,520 --> 00:38:09,720 Let's see what happens. 797 00:38:12,440 --> 00:38:15,320 Are you selling this on your website? 798 00:38:15,360 --> 00:38:18,040 People can order 799 00:38:18,360 --> 00:38:20,440 from the website and get the information. 800 00:38:21,560 --> 00:38:24,600 - We're also in IndiaMart. - Oh! Okay. 801 00:38:24,720 --> 00:38:26,880 Why didn't you try Amazon? 802 00:38:26,920 --> 00:38:30,920 Recently sold it to IIM Ahmadabad. 803 00:38:31,240 --> 00:38:33,240 That was one of our projects 804 00:38:33,440 --> 00:38:35,960 and IIM Ahmadabad referred us to the others 805 00:38:36,120 --> 00:38:38,160 and we're not getting the leads. 806 00:38:38,320 --> 00:38:39,880 IIT's, AIIMS.. 807 00:38:39,920 --> 00:38:42,520 You've fitted fans in IIM Ahmadabad? 808 00:38:42,560 --> 00:38:45,880 - Just replaced the rods. - Okay. 809 00:38:46,560 --> 00:38:50,120 I believe, you must get some more experience 810 00:38:50,120 --> 00:38:54,800 test the market and 811 00:38:54,880 --> 00:38:56,360 that's what you must do 812 00:38:56,400 --> 00:39:00,120 and we'll meet six months down the line 813 00:39:00,120 --> 00:39:02,880 - but for now I am out. - Thank you. 814 00:39:04,520 --> 00:39:08,360 All the sharks are out so we can now discuss. 815 00:39:10,960 --> 00:39:13,560 Tell me about the business profitability? 816 00:39:14,080 --> 00:39:16,200 Gross margin is 45 percent. 817 00:39:16,600 --> 00:39:19,120 How much will it 818 00:39:19,280 --> 00:39:21,920 - including all the cost? - Maybe.. 819 00:39:21,960 --> 00:39:25,200 - 25 percent net. - Let's take 20 percent. 820 00:39:25,720 --> 00:39:27,840 How much will it grow in your head? 821 00:39:27,840 --> 00:39:30,080 5 years down the line 822 00:39:30,160 --> 00:39:32,720 10 crore at a stretch. 823 00:39:32,800 --> 00:39:35,320 Rs.10 crore business 5 years down the line. - Yes. 824 00:39:35,320 --> 00:39:37,600 Is it fair to say that you'll earn 825 00:39:37,600 --> 00:39:39,880 Rs.10 lakhs on sell of 50 lakhs? 826 00:39:40,040 --> 00:39:41,160 Yes, 10-12. 827 00:39:41,560 --> 00:39:43,240 Okay. I've an offer for you. 828 00:39:45,120 --> 00:39:47,120 Purpose-driven business interests me. 829 00:39:47,160 --> 00:39:49,800 People aren't interested in problem solving. 830 00:39:51,560 --> 00:39:54,760 But these things include risks. 831 00:39:56,320 --> 00:39:58,600 I am not risking it for business purpose. 832 00:39:58,800 --> 00:40:00,960 But for the purpose. 833 00:40:01,360 --> 00:40:04,760 I can invest money in a good cause. 834 00:40:04,760 --> 00:40:07,800 - Very nice. - I've an offer 835 00:40:08,120 --> 00:40:10,000 I'll give you 50 lakhs 836 00:40:10,320 --> 00:40:13,280 I'll invest 10 lakhs in equity 837 00:40:13,440 --> 00:40:16,720 and I'd want 10 percent of company share. 838 00:40:19,760 --> 00:40:21,960 40 lakhs of debt 839 00:40:22,240 --> 00:40:25,920 and I may invest more in it 840 00:40:26,040 --> 00:40:28,040 and I'll also help you strategically 841 00:40:28,440 --> 00:40:30,000 throughout the process. 842 00:40:30,920 --> 00:40:32,240 And interest would be? 843 00:40:33,600 --> 00:40:37,440 - 12-14. - 12 or 14? 844 00:40:40,280 --> 00:40:42,720 We'll decide. 12 percent. 845 00:40:42,720 --> 00:40:43,880 12. 846 00:40:43,960 --> 00:40:46,600 - Can we discuss? - Please. 847 00:40:49,840 --> 00:40:51,760 IIM Ahmadabad, I was.. 848 00:40:51,760 --> 00:40:53,480 - There was a suicide in IIM. - Is that right? 849 00:40:53,880 --> 00:40:55,200 That's why they called for it. 850 00:40:57,400 --> 00:40:59,400 - What do you think? - 12 percent. 851 00:40:59,520 --> 00:41:00,680 If we.. 852 00:41:02,040 --> 00:41:03,280 That is preferable. 853 00:41:03,480 --> 00:41:06,040 This platform is offering a big investor.. 854 00:41:06,360 --> 00:41:08,520 We needed a push and he's the push. 855 00:41:08,520 --> 00:41:10,480 I think, it is a yes from me. 856 00:41:10,600 --> 00:41:12,080 - Really? - Okay. 857 00:41:19,960 --> 00:41:23,880 - We've decided.. - Hang on. There is 858 00:41:24,360 --> 00:41:25,440 one more offer. 859 00:41:27,800 --> 00:41:31,280 You mentioned IIM Ahmadabad.. 860 00:41:31,320 --> 00:41:34,440 I am from that institute and that 861 00:41:34,440 --> 00:41:37,080 - was from my batch. - Oh my.. 862 00:41:37,360 --> 00:41:41,200 Since the time you mentioned that 863 00:41:41,880 --> 00:41:45,000 I think, not the investment but 864 00:41:45,120 --> 00:41:47,320 it's a cause that.. 865 00:41:47,480 --> 00:41:50,000 - Every life saved matters a lot. - Yes. 866 00:41:50,000 --> 00:41:54,040 Ghazal feels moved about the cause. 867 00:41:55,040 --> 00:41:58,200 Vineeta and I will invest 50 lakhs 868 00:41:58,200 --> 00:42:02,360 for 30 percent equity because of high risk 869 00:42:02,600 --> 00:42:05,480 and we need to balance 870 00:42:05,760 --> 00:42:07,160 the mitigation the risk. 871 00:42:09,040 --> 00:42:12,160 I can offer you the same. 872 00:42:14,560 --> 00:42:18,360 Decide if you intend to dilute 30 percent of the company. 873 00:42:28,600 --> 00:42:31,000 Would you three intend to 874 00:42:31,040 --> 00:42:33,400 invest together in this project? 875 00:42:33,600 --> 00:42:36,040 - 10 percent each for 50 lakhs. - Yes. 876 00:42:39,760 --> 00:42:40,800 Done. 877 00:42:41,360 --> 00:42:42,440 - Done. - Done. 878 00:42:42,480 --> 00:42:45,560 - Yes or no? - You have a deal. 879 00:42:45,600 --> 00:42:48,760 - Let's walk together in this. - Deal closed! Fantastic! 880 00:42:48,760 --> 00:42:51,320 - Congratulations! - So nice of you! 881 00:42:51,320 --> 00:42:53,280 - Congratulations! - Thank you so much. 882 00:42:53,320 --> 00:42:55,440 - Let's save some more lives. - Yes, definitely. 883 00:42:56,920 --> 00:42:58,120 Sir, can I hug you? 884 00:42:59,840 --> 00:43:01,040 Oh my.. 885 00:43:01,280 --> 00:43:04,280 - Thank you! - You brought tears to my eyes. 886 00:43:10,320 --> 00:43:12,800 'If you or anyone near you' 887 00:43:12,840 --> 00:43:15,600 'is suffering from mental stress' 888 00:43:15,680 --> 00:43:18,000 'please take a step forward.' 889 00:43:18,000 --> 00:43:21,120 'Do consult a mental health professional.' 890 00:43:21,160 --> 00:43:22,560 'You are not alone in this.' 891 00:43:23,920 --> 00:43:26,800 - Congratulations but with this.. - Thank you. 892 00:43:26,960 --> 00:43:28,400 You've a chance 893 00:43:28,760 --> 00:43:31,040 to host your product on Flipkart. 894 00:43:31,240 --> 00:43:33,440 Because they've good reach 895 00:43:33,840 --> 00:43:35,320 do you think it is beneficial? 896 00:43:35,360 --> 00:43:38,600 Flipkart is India's biggest platform and 897 00:43:38,720 --> 00:43:42,360 selling product on Flipkart will create an awareness. 898 00:43:42,400 --> 00:43:46,880 To everyone and Shark Tank India viewers 899 00:43:46,960 --> 00:43:50,120 Happy Republic Day! Jay Hind! 900 00:43:50,120 --> 00:43:53,880 To all Shark Tank viewers Happy Republic Day! 901 00:43:53,920 --> 00:43:58,200 Shark Tank viewers, Happy Republic Day! 902 00:43:58,280 --> 00:43:59,120 Jay Hind! 903 00:43:59,120 --> 00:44:02,240 From the sharks and Shark Tank India 904 00:44:02,280 --> 00:44:04,400 Happy Republic Day! 905 00:44:04,560 --> 00:44:08,920 To all the viewers of Shark Tank India, Happy Republic Day! 906 00:44:09,120 --> 00:44:10,280 Jay Hind! 907 00:44:10,400 --> 00:44:12,440 Wishing all the Shark Tank India viewers 908 00:44:12,480 --> 00:44:14,480 a very Happy Republic Day! 909 00:44:14,520 --> 00:44:15,400 Jay Hind!