1 00:00:23,080 --> 00:00:25,480 'Where culture and elegance come together' 2 00:00:26,080 --> 00:00:29,040 'that place is called Lucknow.' 3 00:00:29,120 --> 00:00:31,760 'We the people at 'Isak' are from these streets.' 4 00:00:32,520 --> 00:00:35,560 'We give people their identities through fragrance.' 5 00:02:13,440 --> 00:02:16,560 Greetings to all the Sharks. 6 00:02:16,880 --> 00:02:18,440 I am Vidushi Vijayvergia 7 00:02:18,480 --> 00:02:20,600 from 'Isak Fragrances', Lucknow. 8 00:02:21,840 --> 00:02:24,600 I belong to a family in India 9 00:02:24,720 --> 00:02:27,840 who has been making perfume for the past 160 years. 10 00:02:35,320 --> 00:02:39,840 Where there is fragrance, there is health. 11 00:02:40,440 --> 00:02:41,520 I grew up in a perfumery 12 00:02:41,560 --> 00:02:44,560 and around its ingredients and composition. 13 00:02:44,600 --> 00:02:47,600 This is a leather skin bottle. Actually, it is camel skin. 14 00:02:47,600 --> 00:02:50,800 Two hundred years ago, when glass bottles were 15 00:02:50,840 --> 00:02:52,680 not popular, these bottles were used. 16 00:02:52,760 --> 00:02:56,520 In fact, I can say that more than the smell of a kitchen 17 00:02:56,600 --> 00:02:59,600 I connect with the fragrance of perfumes in a lab. 18 00:03:00,240 --> 00:03:01,200 This is 'Khus'. 19 00:03:01,200 --> 00:03:03,360 This bottle must be at least 100 years old. 20 00:03:03,440 --> 00:03:05,720 After getting married, when I relocated to Switzerland 21 00:03:05,800 --> 00:03:09,720 with my husband, I researched about French perfumery market 22 00:03:09,760 --> 00:03:12,920 and their trends, during my two years there. 23 00:03:12,960 --> 00:03:14,640 - Wow! - I found their business model 24 00:03:14,680 --> 00:03:15,920 very interesting. 25 00:03:16,080 --> 00:03:20,920 And I realised that 150 years ago, we were doing the same. 26 00:03:20,960 --> 00:03:24,760 We were making perfumes for the rulers and noble men. 27 00:03:24,800 --> 00:03:27,600 After spotting that gap, I started my own business 28 00:03:27,680 --> 00:03:30,800 using the knowledge received from my family 29 00:03:30,920 --> 00:03:35,120 and my experience, and named it 'Isak Fragrances.' 30 00:03:37,760 --> 00:03:41,760 In the first column, these labels will be put. 31 00:03:41,840 --> 00:03:42,800 Okay. 32 00:03:44,200 --> 00:03:45,080 This one.. 33 00:03:45,640 --> 00:03:46,960 Can you empty this one? 34 00:03:47,000 --> 00:03:48,000 This has a bubble in it. 35 00:03:48,040 --> 00:03:49,520 If you squeeze it out 36 00:03:49,600 --> 00:03:51,080 - there will be no bubble. - It will come out. 37 00:03:51,320 --> 00:03:54,120 In the past four years, we have developed a range 38 00:03:54,200 --> 00:03:56,680 of customisable, collection based artisanal 39 00:03:56,840 --> 00:04:00,160 and genderfluid perfumes and attars 40 00:04:00,240 --> 00:04:03,280 which can be used by anyone. 41 00:04:03,440 --> 00:04:06,200 We are selling them through our online store 42 00:04:06,200 --> 00:04:09,080 and a select few retail stores. 43 00:04:09,120 --> 00:04:12,520 Today, we have established the product-market fit. 44 00:04:12,600 --> 00:04:14,400 But now we want to scale the business. 45 00:04:14,720 --> 00:04:19,320 For that, Sharks, I ask for fifty lakh rupees 46 00:04:19,400 --> 00:04:22,760 in exchange for eight percent equity in my company. 47 00:04:25,120 --> 00:04:26,160 Hi, Vidushi. 48 00:04:26,240 --> 00:04:27,560 Welcome to 'Lenskart'. 49 00:04:28,760 --> 00:04:29,840 Welcome to.. 50 00:04:32,480 --> 00:04:33,400 Sorry. 51 00:04:37,440 --> 00:04:39,000 - Oh my God! - You are obsessed 52 00:04:39,040 --> 00:04:40,280 - with marketing. - I was.. 53 00:04:40,400 --> 00:04:42,240 - You should take a break. - Oh my God! 54 00:04:42,320 --> 00:04:43,440 Take a break. 55 00:04:44,200 --> 00:04:46,440 He will make even your perfumes wear glasses. 56 00:04:48,280 --> 00:04:49,280 Hi, Vidushi. 57 00:04:49,360 --> 00:04:50,960 - Welcome to 'Shark Tank'. - Thank you. 58 00:04:51,000 --> 00:04:55,280 Tell us why you started this business separately? 59 00:04:55,320 --> 00:04:56,880 Why didn't you join the family business? 60 00:04:57,520 --> 00:04:59,520 I started this business separately 61 00:04:59,600 --> 00:05:02,720 because I belong to a 'Marwadi' family. 62 00:05:02,760 --> 00:05:06,200 As you might know, being part of the family business 63 00:05:06,280 --> 00:05:07,400 was out of question. 64 00:05:07,680 --> 00:05:08,840 Because, according to them, only boys 65 00:05:08,840 --> 00:05:10,680 should be allowed to carry on with it. 66 00:05:10,720 --> 00:05:13,400 Daughters married into another family and sent off. 67 00:05:13,520 --> 00:05:15,960 The ideas that I got from Switzerland and France 68 00:05:16,040 --> 00:05:18,520 were shared with my family. 69 00:05:18,920 --> 00:05:23,360 But they did not want to change their way of operating. 70 00:05:23,480 --> 00:05:26,160 Initially, my father resisted it. 71 00:05:26,200 --> 00:05:28,520 He asked me why I must do this. 72 00:05:28,600 --> 00:05:30,960 Why do I want to run such a business? 73 00:05:31,480 --> 00:05:33,000 This does not work anymore. 74 00:05:33,040 --> 00:05:36,200 Our business in Lucknow is the only one that works. 75 00:05:36,280 --> 00:05:37,680 When you faced the initial resistance 76 00:05:37,760 --> 00:05:39,920 did you think about dropping this idea? 77 00:05:39,960 --> 00:05:40,920 I thought about it many times. 78 00:05:40,960 --> 00:05:43,240 If fact, that is why I started very late. 79 00:05:43,520 --> 00:05:46,280 Before starting this, I was in the business of embroidery. 80 00:05:46,320 --> 00:05:47,720 That was also based in Lucknow. 81 00:05:47,840 --> 00:05:50,840 But I was living in Bangalore and working on it. 82 00:05:51,280 --> 00:05:52,640 That was because, I could not 83 00:05:52,720 --> 00:05:55,080 get into this business back then. 84 00:05:55,360 --> 00:05:58,160 Finally, I took the plunge 85 00:05:58,520 --> 00:06:01,160 around 2016 or 2017. 86 00:06:01,200 --> 00:06:04,080 And I decided that I must do it. 87 00:06:04,960 --> 00:06:09,200 Even today, my family sees me as a competition. - Oh. 88 00:06:09,760 --> 00:06:13,800 Although, my dad took a U-turn. 89 00:06:14,040 --> 00:06:16,280 Now he supports me. 90 00:06:21,280 --> 00:06:25,040 I am going to give you a mixed range of perfumes and attars. 91 00:06:25,360 --> 00:06:26,280 Love. 92 00:06:26,840 --> 00:06:28,920 - Yes. - 'Isak' means love. - Right. 93 00:06:34,960 --> 00:06:36,320 My God! It's very strong. 94 00:06:36,400 --> 00:06:39,440 - Namita, what you are trying is.. - I am trying 'Ittar'. 95 00:06:39,480 --> 00:06:42,040 'Ittar' is always very strong. That is the thing about it. 96 00:06:42,120 --> 00:06:43,720 - Is this perfume? - This is perfume. 97 00:06:43,840 --> 00:06:45,080 What is its price? 98 00:06:45,120 --> 00:06:47,640 It's the signature collection worth 3,200. 99 00:06:50,040 --> 00:06:52,880 This is quite expensive compared to newer brands. - Yes. 100 00:06:52,920 --> 00:06:54,520 How much does it cost for you to make it? 101 00:06:54,560 --> 00:06:57,280 Anywhere between 350 to 600 rupees. 102 00:06:57,320 --> 00:06:58,640 - Okay. - Ninety percent margin. 103 00:06:58,680 --> 00:07:01,560 And secondly, our perfumes are very long lasting. 104 00:07:01,800 --> 00:07:04,600 We make them according to Indian climatic conditions. 105 00:07:04,640 --> 00:07:06,080 You didn't mention 106 00:07:06,120 --> 00:07:09,320 the long lasting aspect of it anywhere. 107 00:07:09,360 --> 00:07:11,360 It's clearly a U.S.P. 108 00:07:12,240 --> 00:07:14,920 As far as I understand, 'Ittar' or attar 109 00:07:15,240 --> 00:07:18,280 has declining market. 110 00:07:19,560 --> 00:07:24,240 And the perfume market is either stable or increasing. 111 00:07:24,400 --> 00:07:28,200 So, do you have any opinion or data about it? 112 00:07:28,280 --> 00:07:29,400 and those who are not buying it despite visiting your website? 113 00:07:29,480 --> 00:07:31,240 I don't have the data on the numbers. 114 00:07:31,280 --> 00:07:32,600 But you are right. 115 00:07:32,640 --> 00:07:33,920 One reason is the marketing. 116 00:07:34,000 --> 00:07:36,520 It is declining due to poor marketing. 117 00:07:36,600 --> 00:07:39,160 International brands do not make attars. 118 00:07:39,240 --> 00:07:40,760 They make perfumes. 119 00:07:40,920 --> 00:07:44,880 We are influenced by their ads. 120 00:07:44,960 --> 00:07:46,880 Attars can be a little expensive 121 00:07:47,040 --> 00:07:48,320 when compared to perfumes. 122 00:07:48,360 --> 00:07:49,520 Why is it expensive? 123 00:07:49,560 --> 00:07:50,880 It is concentrated. 124 00:07:50,920 --> 00:07:53,800 So, the main juice which provides the fragrance 125 00:07:53,840 --> 00:07:55,760 is the most expensive ingredient. 126 00:07:55,840 --> 00:07:57,720 It is a hundred percent pure in attar 127 00:07:57,760 --> 00:08:00,400 while in perfumes, it is around twenty to twenty five percent. 128 00:08:00,440 --> 00:08:01,440 Got it. Thank you. 129 00:08:01,920 --> 00:08:03,120 How much revenue do you make? 130 00:08:03,200 --> 00:08:05,920 In the last six months, we made around 18 lakhs. 131 00:08:05,960 --> 00:08:07,560 How much did you make last month, Vidushi? 132 00:08:07,600 --> 00:08:09,520 Last month, around 3.5 lakhs. 133 00:08:09,600 --> 00:08:11,720 Then how can you say that you have achieved 134 00:08:11,800 --> 00:08:15,560 product-market fit and you want to scale the business? 135 00:08:17,120 --> 00:08:19,960 With just three to four lakhs worth monthly sales 136 00:08:20,000 --> 00:08:22,800 I don't know if that is a product-market fit yet. 137 00:08:24,840 --> 00:08:28,960 Vidushi, did you test your price point with the consumers? 138 00:08:29,000 --> 00:08:31,120 Those who are buying your product 139 00:08:31,200 --> 00:08:34,160 and those who are not buying it despite visiting your website? 140 00:08:34,200 --> 00:08:36,200 - Right.. - Because, honestly I feel that 141 00:08:36,240 --> 00:08:38,760 the price point is quite high. 142 00:08:38,800 --> 00:08:41,640 We realised it when we people were 143 00:08:41,680 --> 00:08:43,400 buying our 'Discovery Packs'. 144 00:08:43,480 --> 00:08:46,120 The idea was that whenever a person tries this box 145 00:08:46,200 --> 00:08:48,760 they can buy the perfume of their choice 146 00:08:48,800 --> 00:08:50,800 once they like a fragrance. 147 00:08:52,000 --> 00:08:54,160 We noticed that some people were buying 148 00:08:54,240 --> 00:08:56,320 only the 'Discovery packs' through our website. 149 00:08:56,360 --> 00:08:58,200 - I see. - When we phoned them 150 00:08:58,240 --> 00:09:01,560 they said that they like the fragrance. 151 00:09:01,720 --> 00:09:02,920 But they cannot spend 152 00:09:02,960 --> 00:09:04,320 - that much at once. - What is its price? 153 00:09:04,480 --> 00:09:05,720 This costs 650. 154 00:09:06,040 --> 00:09:06,920 Wow! 155 00:09:06,960 --> 00:09:08,120 You should try this. 156 00:09:08,160 --> 00:09:10,960 They have this one called 'First rain'. 157 00:09:11,040 --> 00:09:12,720 It's the fragrance of natural soil. 158 00:09:12,760 --> 00:09:15,120 It smells like petrichor. 159 00:09:15,360 --> 00:09:17,600 I have never.. When I lived in the U.S. 160 00:09:17,720 --> 00:09:19,440 I have never heard anyone talking about 161 00:09:19,520 --> 00:09:21,960 the fragrance of wet soil or the first rain's smell. 162 00:09:22,120 --> 00:09:25,080 - But in India, people love it. - Yes. 163 00:09:25,120 --> 00:09:27,840 It probably reminds them of their childhood. 164 00:09:27,920 --> 00:09:29,160 It's a great product. 165 00:09:29,280 --> 00:09:30,800 It's a natural product. 166 00:09:30,840 --> 00:09:31,840 What do you mean by that? 167 00:09:31,880 --> 00:09:35,960 It is extracted from the soil and made on a sandal wood base. 168 00:09:36,040 --> 00:09:37,160 - Oh! - Wow! 169 00:09:39,920 --> 00:09:42,680 Vidushi, I'm very interested in your business. 170 00:09:43,120 --> 00:09:43,960 Thank you. 171 00:09:44,040 --> 00:09:45,200 I'm sure that there is no bad baby smell 172 00:09:45,280 --> 00:09:48,200 in your family. 173 00:09:50,160 --> 00:09:52,840 - That's true. - That's great. 174 00:09:52,960 --> 00:09:54,120 Tell me something. 175 00:09:55,040 --> 00:09:56,880 What's your educational background. 176 00:09:57,040 --> 00:09:59,960 I feel that you are weak when it comes to business. 177 00:10:01,000 --> 00:10:03,160 Yes. - Please tell me about yourself. 178 00:10:03,400 --> 00:10:05,200 Yes, I finished my MBA 179 00:10:05,320 --> 00:10:08,880 - SCMHRD Pune. - Okay. 180 00:10:09,080 --> 00:10:11,400 But I don't think you retained that knowledge. 181 00:10:11,440 --> 00:10:13,080 I'll tell you honestly. - Okay. 182 00:10:13,200 --> 00:10:14,520 You are creative 183 00:10:14,840 --> 00:10:17,520 but little weak when it comes to business. 184 00:10:18,880 --> 00:10:20,200 Is that true? 185 00:10:21,320 --> 00:10:22,600 Maybe. 186 00:10:22,840 --> 00:10:24,240 If I were you 187 00:10:24,360 --> 00:10:25,480 I would've kept 188 00:10:25,560 --> 00:10:28,320 a universal brand name. 189 00:10:28,440 --> 00:10:31,280 And I will have a theme on my website 190 00:10:31,440 --> 00:10:33,800 with a range called Isak. 191 00:10:33,960 --> 00:10:37,000 The Lucknow based Artisanal Fragrances. 192 00:10:37,120 --> 00:10:38,400 But it won't be the brand. 193 00:10:39,760 --> 00:10:42,040 I don't think Isak as a brand 194 00:10:42,320 --> 00:10:45,320 can compete with the international 195 00:10:45,480 --> 00:10:47,680 or western skincare market. 196 00:10:48,520 --> 00:10:50,960 If you say that this lipstick will stay for 12 hours 197 00:10:51,280 --> 00:10:54,360 it will be easy to scale on the Instagram quickly. 198 00:10:55,960 --> 00:10:58,160 But if you try to sell by talking about 199 00:10:58,200 --> 00:10:59,720 the heritage experience 200 00:10:59,880 --> 00:11:01,360 it will be limiting. 201 00:11:01,520 --> 00:11:04,520 That's what I feel. That's why I'm out. 202 00:11:06,040 --> 00:11:08,360 I consider this as a very big opportunity. 203 00:11:11,120 --> 00:11:13,240 But right now I don't see it as a business. 204 00:11:15,920 --> 00:11:18,040 I'm sorry. I'm out for now. 205 00:11:18,480 --> 00:11:20,440 But good luck. This is a great category. 206 00:11:20,560 --> 00:11:21,840 One last thing. 207 00:11:21,960 --> 00:11:23,560 Many had stopped me too 208 00:11:23,680 --> 00:11:25,080 when I left my dad's business. 209 00:11:25,160 --> 00:11:27,000 Okay. - And what 'Shaadi' Dot Com today is 210 00:11:27,080 --> 00:11:28,160 because of my persistence. 211 00:11:28,240 --> 00:11:29,760 So, don't lose your persistence. 212 00:11:30,080 --> 00:11:31,680 But find a direction. 213 00:11:32,120 --> 00:11:33,920 Like Mr. Anupam said you've to work a lot 214 00:11:34,000 --> 00:11:37,880 on the business aspect. 215 00:11:37,960 --> 00:11:40,640 - Okay. - So for now I'm out. 216 00:11:40,800 --> 00:11:42,840 But all the best for the future. 217 00:11:44,040 --> 00:11:46,000 I think it is tough to scale this business. 218 00:11:46,200 --> 00:11:47,640 Brand building seems tough. 219 00:11:47,760 --> 00:11:49,440 So for that reason I'm out. 220 00:11:51,080 --> 00:11:52,680 I think 221 00:11:52,760 --> 00:11:55,280 it is an interesting category. 222 00:11:57,400 --> 00:12:00,000 Also, you are a great entrepreneur. 223 00:12:00,160 --> 00:12:01,880 You have a detail orientation. 224 00:12:02,080 --> 00:12:03,520 Do it yourself is there. 225 00:12:03,640 --> 00:12:06,080 - Intelligently.. - Give me an opportunity. 226 00:12:07,840 --> 00:12:10,320 But you neither have a team nor a vision. 227 00:12:12,600 --> 00:12:14,360 We can do it but 228 00:12:14,480 --> 00:12:16,560 I want to be an equal partner. 229 00:12:17,800 --> 00:12:19,160 - Equal! - Yes. 230 00:12:26,520 --> 00:12:28,480 I'm the first female 231 00:12:28,600 --> 00:12:31,440 in my family who is trying to take our one and 232 00:12:31,520 --> 00:12:33,240 a half year old family business perfumery forward. 233 00:12:33,400 --> 00:12:34,560 And I'm trying to create 234 00:12:34,640 --> 00:12:35,800 an identity in a new way. 235 00:12:36,240 --> 00:12:38,080 Initially I had very limited funds. 236 00:12:38,160 --> 00:12:40,160 My aunt supported me financially. 237 00:12:40,480 --> 00:12:43,560 And my uncle supported me in the aroma aspect 238 00:12:43,680 --> 00:12:45,160 of this business. He is very good detecting good aroma. 239 00:12:45,200 --> 00:12:48,800 Check it Vidushi. 240 00:12:49,200 --> 00:12:51,000 This is very close, Uncle. 241 00:12:51,120 --> 00:12:53,560 A girl of our family should definitely be successful. 242 00:12:53,680 --> 00:12:55,040 This is our family business. 243 00:12:55,280 --> 00:12:59,760 Since her childhood they share a very good bond. 244 00:12:59,800 --> 00:13:03,320 So, we decided to move forward with it. 245 00:13:06,480 --> 00:13:07,960 How much equity does your aunt have? 246 00:13:08,160 --> 00:13:09,880 50 per cent. Together they both.. 247 00:13:10,080 --> 00:13:11,600 How much did they invest in it? 248 00:13:11,840 --> 00:13:13,680 They invested Rs. 8 lakh 249 00:13:13,800 --> 00:13:14,840 and I invested Rs. 9 lakh. 250 00:13:15,280 --> 00:13:17,520 You gave them 50 per cent equity? - Yes. 251 00:13:17,600 --> 00:13:19,080 But you are the one who do all the work, right? 252 00:13:19,160 --> 00:13:20,800 So, how can she take 50 per cent equity for Rs. 8 lakh? 253 00:13:22,000 --> 00:13:24,040 I've an advice. 254 00:13:24,160 --> 00:13:27,880 Return her Rs. 8 lakh 255 00:13:28,240 --> 00:13:31,240 with 12 per cent interest. 256 00:13:31,360 --> 00:13:35,080 Well, Peyush, my aunt 257 00:13:35,240 --> 00:13:37,920 supported me when there was no one else to support. 258 00:13:38,040 --> 00:13:39,880 Only two decision makers should be there. 259 00:13:40,520 --> 00:13:41,520 You and me. 260 00:13:41,560 --> 00:13:44,800 I won't be able to invest in this business if your 261 00:13:44,840 --> 00:13:46,240 aunt's involvement is going to be there. 262 00:13:47,520 --> 00:13:49,320 Your aunt must exit this business 263 00:13:49,360 --> 00:13:50,440 and that's the condition. 264 00:13:51,800 --> 00:13:54,800 So, my offer is Rs. 50 lakh for 50 per cent equity. 265 00:14:05,240 --> 00:14:07,480 Can I give you a counter offer? 266 00:14:08,080 --> 00:14:09,120 Can you give Rs. 50 lakh 267 00:14:09,200 --> 00:14:12,560 in exchange of 30 per cent equity? - No. 268 00:14:13,280 --> 00:14:15,760 I won't be able to go below 50 per cent. 269 00:14:18,640 --> 00:14:20,720 I'll two minutes. - Sure. - Thanks. 270 00:14:25,280 --> 00:14:26,520 It will require a lot of money. 271 00:14:26,640 --> 00:14:29,880 Indeed. Also, I'm doubtful about how cool 272 00:14:29,920 --> 00:14:31,520 it is to buy the Isak brand's perfume. 273 00:14:31,600 --> 00:14:33,280 That will change. 274 00:14:33,440 --> 00:14:37,000 How can she answer without knowing such context? 275 00:14:37,120 --> 00:14:38,400 Everyone wants to become successful. 276 00:14:41,240 --> 00:14:45,680 Peyush is ready to invest Rs. 50 lakh 277 00:14:45,800 --> 00:14:47,720 but he wants 50 per cent equity. 278 00:14:47,840 --> 00:14:49,760 It lasts for 16 hours. So I'll buy for sure. 279 00:14:49,880 --> 00:14:52,560 We can discuss if we are equal partners. 280 00:14:52,680 --> 00:14:54,920 We can't compel anyone to do anything but yes.. 281 00:14:55,080 --> 00:14:56,360 We will sell it to you. 282 00:14:56,520 --> 00:15:00,600 Yes. - You'll buy it from us for Rs. 10 Crores. 283 00:15:09,080 --> 00:15:10,560 Peyush, you get the deal. 284 00:15:10,840 --> 00:15:13,000 - Wow! - Wow! 285 00:15:13,120 --> 00:15:15,400 - Congratulations. - Congratulations. 286 00:15:15,520 --> 00:15:17,720 I'll give you the cheque. - Well done. 287 00:15:17,800 --> 00:15:19,000 Amazing. 288 00:15:19,080 --> 00:15:20,880 Huge congratulations. 289 00:15:21,080 --> 00:15:23,600 - Thank you. - I didn't expect it. 290 00:15:23,640 --> 00:15:25,760 - Congratulations. - Oh, my God! 291 00:15:25,880 --> 00:15:29,280 Peyush is now an 'Isakzada'. 292 00:15:29,720 --> 00:15:34,080 - Congratulations. - We will make it big. 293 00:15:34,160 --> 00:15:36,800 Thank you. - Thank you. - Oh, God! 294 00:15:36,960 --> 00:15:38,400 I'm very happy to meet all of you. 295 00:15:38,600 --> 00:15:41,040 - Same here. - Thank you. 296 00:15:41,160 --> 00:15:42,960 Spread your fragrance all over the world. 297 00:15:45,800 --> 00:15:49,080 This deserves a shake hand. - Congratulations. 298 00:15:49,400 --> 00:15:51,760 Yes, quite a deal. - 50 per cent. 299 00:15:52,080 --> 00:15:54,440 I'm unable to believe. 300 00:15:55,400 --> 00:15:57,440 She definitely is a strong 301 00:15:57,480 --> 00:15:58,640 as she could reach here. - Yes. 302 00:15:58,760 --> 00:16:01,080 And it seems she is receptive to feedbacks. 303 00:16:01,160 --> 00:16:04,720 Yes. - She didn't say that she is her favourite. 304 00:16:06,400 --> 00:16:09,000 My aunt supported me a lot. 305 00:16:09,160 --> 00:16:11,960 And she must get her due amount. 306 00:16:17,760 --> 00:16:19,720 I didn't wanted to take away that. 307 00:16:20,560 --> 00:16:25,160 But Peyush can help me take the business to new levels. 308 00:16:26,680 --> 00:16:28,400 Peyush, you are the real shark. 309 00:16:28,440 --> 00:16:30,000 It's the first time. - Good job. 310 00:16:30,120 --> 00:16:33,040 50 per cent. You're the co-founder now. 311 00:16:33,200 --> 00:16:35,600 What about the Lenskart? 312 00:16:35,880 --> 00:16:37,480 How much equity do you have there? 313 00:16:39,800 --> 00:16:42,600 Hereon he will be known as 314 00:16:43,520 --> 00:16:44,760 the co-founder of Isak. 315 00:17:25,440 --> 00:17:28,000 So far many entrepreneurs came 316 00:17:28,120 --> 00:17:29,880 to the sharks. 317 00:17:30,040 --> 00:17:31,520 But our next entrepreneur is here to launch 318 00:17:31,600 --> 00:17:34,000 his product in our show. 319 00:17:34,200 --> 00:17:37,040 Let's see if their product 320 00:17:37,240 --> 00:17:38,840 succeeds in impressing the sharks or not. 321 00:17:43,760 --> 00:17:45,200 Greetings, sir. 322 00:17:45,320 --> 00:17:47,080 - Greetings. - I'm Ramesh Patel. 323 00:17:47,120 --> 00:17:48,200 I'm Chandrakanth Patel. 324 00:17:48,200 --> 00:17:49,480 And I'm Jai Umretia. 325 00:17:49,960 --> 00:17:53,160 As we all know our house's atmosphere becomes 326 00:17:53,280 --> 00:17:55,600 joyful when a baby is born in our house. 327 00:17:56,840 --> 00:17:59,920 But along with that parents get a responsibility. 328 00:18:00,000 --> 00:18:01,680 For example, feeding the baby 329 00:18:01,800 --> 00:18:02,720 bathing the baby 330 00:18:02,840 --> 00:18:04,600 making the baby sleep 331 00:18:04,720 --> 00:18:06,040 and entertaining the baby. 332 00:18:06,280 --> 00:18:07,360 And parents must give their hundred per cent 333 00:18:07,400 --> 00:18:09,520 attention at this. 334 00:18:10,160 --> 00:18:11,800 Something similar happen to Mr. Ramesh 335 00:18:11,880 --> 00:18:14,040 when his daughter was born. 336 00:18:14,480 --> 00:18:18,320 His wife used 337 00:18:18,440 --> 00:18:19,960 to handle feeding the baby. 338 00:18:20,080 --> 00:18:23,440 But for swinging the cradle 339 00:18:23,480 --> 00:18:26,240 she had to wake up at night. 340 00:18:26,320 --> 00:18:29,040 And this used to annoy her. 341 00:18:31,600 --> 00:18:34,600 She came to me and asked 342 00:18:34,680 --> 00:18:38,200 if I can do something 343 00:18:38,360 --> 00:18:39,760 to make the cradle swing automatically. 344 00:18:40,840 --> 00:18:43,400 They kept saying this for one and a half years. 345 00:18:43,600 --> 00:18:45,760 Then I worked on this idea. 346 00:18:45,920 --> 00:18:47,640 Then this cradle took birth 347 00:18:47,760 --> 00:18:49,000 after seven years. 348 00:18:50,640 --> 00:18:53,120 Sir, I belong to a farmer family. 349 00:18:53,240 --> 00:18:54,880 I'm so happy to launch our cradle 350 00:18:55,000 --> 00:18:59,360 in the presence of all of you. 351 00:18:59,640 --> 00:19:01,120 - Wow! - Wow! 352 00:19:02,600 --> 00:19:05,200 Our request is Rs. 50 lakh 353 00:19:05,320 --> 00:19:06,280 for 10 per cent equity. 354 00:19:08,560 --> 00:19:11,160 So, Sharks, would you like to see our innovation? 355 00:19:11,280 --> 00:19:13,240 - Sure. - Sure, please show us. 356 00:19:17,360 --> 00:19:19,960 This cradle is connected to the bluetooth. 357 00:19:20,080 --> 00:19:23,440 We can operate this cradle using this mobile phone. 358 00:19:23,840 --> 00:19:26,040 We can activate the swing control 359 00:19:26,280 --> 00:19:28,840 if we want to switch on the cradle. 360 00:19:30,480 --> 00:19:32,640 Wow! - It will start swinging 361 00:19:32,720 --> 00:19:34,960 at its full speed in just 15 seconds. 362 00:19:35,240 --> 00:19:37,000 Wow! - Will the speed increase? 363 00:19:37,160 --> 00:19:38,800 - Yes. - Wow! 364 00:19:39,400 --> 00:19:42,840 We've attached a fan and lights inside too. 365 00:19:42,960 --> 00:19:44,560 I'll switch it on. 366 00:19:44,600 --> 00:19:46,160 When in automatic mode 367 00:19:46,520 --> 00:19:49,760 they'll start just as the cradle stops swinging. 368 00:19:51,160 --> 00:19:53,120 As soon as the cradle is swung again 369 00:19:53,160 --> 00:19:54,840 the fan gets switched off. 370 00:19:55,680 --> 00:19:58,600 We've included a weighing scale 371 00:19:58,640 --> 00:20:02,280 to help the parents weigh their baby in the cradle. 372 00:20:02,280 --> 00:20:03,200 Wow.. 373 00:20:03,800 --> 00:20:05,360 When the measure button is pressed 374 00:20:05,400 --> 00:20:07,960 the app and the screen on the cradle 375 00:20:08,000 --> 00:20:09,200 will display the child's weight. 376 00:20:09,760 --> 00:20:10,920 Wow.. 377 00:20:11,040 --> 00:20:12,720 If the child start crying 378 00:20:12,720 --> 00:20:14,400 they could sing a lullaby 379 00:20:14,440 --> 00:20:16,600 to their child through their phone. 380 00:20:20,280 --> 00:20:21,200 Wow.. 381 00:20:21,960 --> 00:20:25,440 The cradle's app will notify the parents in their phone 382 00:20:25,720 --> 00:20:28,200 when their baby wets itself. 383 00:20:29,760 --> 00:20:33,360 The negative reading of wet detection will read 'yes'. 384 00:20:35,400 --> 00:20:36,320 Wow.. 385 00:20:36,840 --> 00:20:39,640 We've attached more physical features. 386 00:20:39,800 --> 00:20:43,840 Like tyres to move the cradle around 387 00:20:43,880 --> 00:20:46,960 if you ever want to. - You've put a lot of thought into this. 388 00:20:47,000 --> 00:20:50,480 Wow.. - It's a cradle plus a babysitter.. 389 00:20:51,120 --> 00:20:53,480 - A lot of thought. - When the tyre are enabled 390 00:20:53,520 --> 00:20:56,000 one person can easily move the cradle. 391 00:20:56,120 --> 00:20:58,640 The child could sit in the cradle and swing 392 00:20:58,640 --> 00:21:00,960 and you can open this side of the cradle. 393 00:21:01,560 --> 00:21:05,000 A baby of up to six years old can swing in this. - Lovely.. 394 00:21:05,040 --> 00:21:06,200 Wonderful.. 395 00:21:06,920 --> 00:21:09,520 Ramesh, Chandrakanth and Jai 396 00:21:09,560 --> 00:21:11,960 how are you guys? Are you well? We'll doing well.. 397 00:21:12,480 --> 00:21:14,600 We call it 'Hinchko' in Gujarati, right? 398 00:21:14,600 --> 00:21:15,560 Yes, 'Hinchko'. 399 00:21:15,600 --> 00:21:19,400 I want to say that it's a speciality of Gujaratis 400 00:21:19,400 --> 00:21:22,080 that in whatever corner of the world they are in 401 00:21:22,120 --> 00:21:26,040 they'll have a swing in their house.. - Yes.. 402 00:21:26,040 --> 00:21:28,560 And it keeps on swinging.. 403 00:21:28,560 --> 00:21:30,760 I have one at home too, by the way. - That's a 'Hinchko'? 404 00:21:30,800 --> 00:21:32,640 - 'Hinchko'.. A swing.. - A swing.. 405 00:21:34,080 --> 00:21:37,720 Tell me, did this help you in bringing up your child 406 00:21:37,920 --> 00:21:40,720 or did you always want to make a business out of this? 407 00:21:40,760 --> 00:21:42,280 I didn't think of the business, sir. - I see. 408 00:21:42,440 --> 00:21:43,920 It wasn't useful for my baby, either. 409 00:21:44,400 --> 00:21:45,280 Not at all. 410 00:21:45,280 --> 00:21:49,400 Well, it's just that I'm very attached to things. 411 00:21:49,440 --> 00:21:51,280 - I see. - I don't care 412 00:21:51,440 --> 00:21:53,600 - what the result it. - So you're a stubborn farmer. 413 00:21:53,760 --> 00:21:56,720 Yes.. - Do you have had any sales so far? 414 00:21:56,760 --> 00:22:01,880 No, there's some issue with compliance certification. 415 00:22:01,880 --> 00:22:03,680 - So this is a prototype? - Yes. 416 00:22:03,720 --> 00:22:05,680 And you've made only one prototype? 417 00:22:05,960 --> 00:22:08,360 And that's what you've brought today. Right? - Right.. 418 00:22:08,600 --> 00:22:11,040 Have you been working jobs for the past seven years 419 00:22:11,080 --> 00:22:13,280 or have you been working on this? - Well, he's a farmer. 420 00:22:13,280 --> 00:22:14,720 - He still does farming. - Okay.. 421 00:22:14,880 --> 00:22:17,600 Chandrakanth used to manufacture OEMs 422 00:22:17,600 --> 00:22:18,680 like regulators.. 423 00:22:18,720 --> 00:22:20,760 - Like LED lights.. - Yes.. 424 00:22:20,800 --> 00:22:22,840 I have an engineering background 425 00:22:22,840 --> 00:22:23,920 having studied telecom. 426 00:22:24,000 --> 00:22:26,440 So you've quit your jobs? 427 00:22:26,440 --> 00:22:27,680 And now.. - No.. - So you're doing those.. 428 00:22:27,720 --> 00:22:29,880 This is a bootstrap start-up. We have no revenue. 429 00:22:29,880 --> 00:22:33,000 We've come to you sharks.. If we're able 430 00:22:33,000 --> 00:22:35,160 to go further with this venture 431 00:22:35,200 --> 00:22:37,680 - we'll be able to quit our jobs.. - Quit jobs.. 432 00:22:37,680 --> 00:22:40,880 Have you tested this product with children? 433 00:22:40,880 --> 00:22:42,040 Yes, we have. 434 00:22:42,240 --> 00:22:44,840 We put my nephew in it 435 00:22:44,840 --> 00:22:46,600 and observed his actions.. 436 00:22:46,600 --> 00:22:49,160 We noted down everything 437 00:22:49,160 --> 00:22:50,800 like the places he touched 438 00:22:50,840 --> 00:22:53,600 and what could trouble him.. 439 00:22:53,640 --> 00:22:57,960 Did you take feedback from his mother or father 440 00:22:58,000 --> 00:23:00,640 The customers who would use the product? 441 00:23:00,720 --> 00:23:04,160 Or your wife? About the swinging and.. - No, ma'am. 442 00:23:04,160 --> 00:23:05,680 I'm not married yet. 443 00:23:05,720 --> 00:23:06,880 I see. - Yes. 444 00:23:08,080 --> 00:23:10,200 - Have you asked your wife.. - No, I've maintained 445 00:23:10,240 --> 00:23:12,440 this a secret with this wife. She doesn't know.. 446 00:23:12,880 --> 00:23:15,240 - A secret.. - She doesn't know.. 447 00:23:15,280 --> 00:23:16,480 A secret cradle. 448 00:23:16,720 --> 00:23:18,040 You're a smart man. 449 00:23:18,080 --> 00:23:20,000 You're quite a secretive man. 450 00:23:20,000 --> 00:23:23,480 My wife doesn't know that I've come here. 451 00:23:23,480 --> 00:23:24,640 Oh.. 452 00:23:24,880 --> 00:23:28,080 She might find out when she watches the show.. - I don't 453 00:23:28,120 --> 00:23:29,280 know about that.. 454 00:23:29,280 --> 00:23:30,720 What will you do when you go home? 455 00:23:30,760 --> 00:23:31,800 I mean, I've come here for a vacation. 456 00:23:32,320 --> 00:23:33,360 Oh, wow.. 457 00:23:33,760 --> 00:23:36,480 I see.. You're amazing.. 458 00:23:36,520 --> 00:23:38,000 Are you scared of her? 459 00:23:38,040 --> 00:23:41,760 I'm not scared but women can't keep a secret. 460 00:23:43,160 --> 00:23:44,240 That's why I've not informed her.. 461 00:23:44,280 --> 00:23:45,640 That's amazing.. 462 00:23:46,000 --> 00:23:48,240 How much did you spend in making this? 463 00:23:48,280 --> 00:23:51,640 We've spent Rs. 25 Lakhs in total. 464 00:23:52,920 --> 00:23:55,360 You spent Rs. 25 Lakhs in making this? 465 00:23:55,400 --> 00:23:57,200 Yes, this is our seventh model. 466 00:23:57,240 --> 00:24:00,360 We've made patents for this.. 467 00:24:00,600 --> 00:24:03,200 So.. - So you've patented it? - Yes, we have. 468 00:24:03,240 --> 00:24:05,560 - You spent Rs. 25 Lakhs.. - Yes. 469 00:24:05,560 --> 00:24:07,080 Do you have lots of earning 470 00:24:07,760 --> 00:24:09,560 and this is a little project for you 471 00:24:09,600 --> 00:24:12,040 or did you spent your entire life savings? 472 00:24:12,040 --> 00:24:13,400 I've put my entire life earnings on it. 473 00:24:13,440 --> 00:24:14,920 - Oh, my God.. - Seven years.. 474 00:24:18,200 --> 00:24:20,320 Was it easy to put Rs. 25 Lakhs on this? 475 00:24:20,360 --> 00:24:22,520 - No.. - It's been stressing us.. 476 00:24:24,600 --> 00:24:26,440 Do you have any money left or have you spent everything? 477 00:24:26,480 --> 00:24:28,600 - No, we don't. - We don't have anything left. 478 00:24:30,040 --> 00:24:32,760 That's why we haven't gone over to production.. - We've not.. 479 00:24:32,960 --> 00:24:34,920 It's been ready since 2019. 480 00:24:37,440 --> 00:24:40,240 What will it cost you to make this 481 00:24:40,800 --> 00:24:42,520 and how much will you sell a unit for? 482 00:24:42,720 --> 00:24:44,560 Once we get a positive response 483 00:24:44,560 --> 00:24:46,120 we intent to put up 484 00:24:46,160 --> 00:24:49,600 kick-starters, wish lists and stuff online.. 485 00:24:49,720 --> 00:24:52,800 And then.. If we get the order in multiples of 10 486 00:24:53,040 --> 00:24:56,480 the price will be around Rs. 45,000 to 50,0000.. 487 00:24:57,240 --> 00:24:58,120 It'll be our cost. 488 00:24:58,160 --> 00:25:01,280 For one? - Yes, in making multiples of 10. 489 00:25:01,280 --> 00:25:03,880 We want to go for multiples of 100. - Yes.. 490 00:25:03,920 --> 00:25:06,040 It'll go down to Rs. 40,000. 491 00:25:06,120 --> 00:25:08,160 If we make it in multiples of 1000 492 00:25:08,200 --> 00:25:09,640 the cost will be around Rs. 35,000. 493 00:25:09,640 --> 00:25:11,320 - I get it.. - It's like that.. 494 00:25:11,880 --> 00:25:13,280 Wow.. How much will you sell them for? 495 00:25:13,320 --> 00:25:16,760 Our plan to sell them for around Rs. 80,000 to One Lakh.. 496 00:25:16,800 --> 00:25:17,880 Oh, God.. 497 00:25:20,280 --> 00:25:22,680 I've arrived at a decision. 498 00:25:23,000 --> 00:25:24,920 Adding all those features 499 00:25:25,160 --> 00:25:28,480 you want to sell a cradle of Rs. 1 Lakh to young people. 500 00:25:28,480 --> 00:25:31,040 They won't care about difference between this 501 00:25:31,040 --> 00:25:32,080 and a normal cradle. 502 00:25:33,120 --> 00:25:35,280 People who could afford this will have AC in a room 503 00:25:35,280 --> 00:25:36,840 for their baby, they won't use that fan. 504 00:25:37,160 --> 00:25:38,640 Even the lullabies.. 505 00:25:38,640 --> 00:25:41,440 I mean, with all these extraneous features, you've made 506 00:25:42,440 --> 00:25:44,920 excuse me for this, a white elephant 507 00:25:44,960 --> 00:25:46,560 with lots of features 508 00:25:46,600 --> 00:25:48,240 that the consumer won't need. 509 00:25:48,280 --> 00:25:50,960 This is a passionate pet project 510 00:25:51,000 --> 00:25:52,280 you've invested Rs. 25 Lakhs in. 511 00:25:52,280 --> 00:25:55,280 I find that very inspiring. 512 00:25:56,160 --> 00:25:59,000 The approach of cramming lots of features 513 00:25:59,000 --> 00:26:01,200 into a single product to make it expensive 514 00:26:01,200 --> 00:26:04,360 doesn't make a lick of sense as a business. 515 00:26:04,400 --> 00:26:06,480 Hold on. I've also made my decision 516 00:26:06,520 --> 00:26:08,720 but I'd like to say something before I tell you. 517 00:26:09,280 --> 00:26:12,680 People with dreams of entrepreneurship.. 518 00:26:13,680 --> 00:26:16,720 It's very important that before investing 519 00:26:17,200 --> 00:26:18,720 their life savings 520 00:26:19,200 --> 00:26:20,960 they conduct a customer survey 521 00:26:21,280 --> 00:26:22,480 to gauge the need. 522 00:26:22,520 --> 00:26:25,040 Secondly, you need to gain an understanding 523 00:26:25,080 --> 00:26:26,680 of pricing and costing. 524 00:26:27,120 --> 00:26:29,960 Ask yourself, will the people pay the price? 525 00:26:30,360 --> 00:26:32,720 Your product has passion and energy 526 00:26:32,760 --> 00:26:34,360 and I'm inspired. Great. 527 00:26:34,880 --> 00:26:36,920 However, a cradle of Rs. 1 Lakhs.. 528 00:26:38,680 --> 00:26:40,360 If you scale this product up 529 00:26:40,400 --> 00:26:42,920 no one in India will pay this price. 530 00:26:43,040 --> 00:26:44,640 Passion is one thing. 531 00:26:45,240 --> 00:26:48,960 As I said, the journey between hope and sales 532 00:26:49,360 --> 00:26:50,720 is very long. 533 00:26:51,480 --> 00:26:53,360 For this reason, I'm out. 534 00:26:54,120 --> 00:26:57,160 Okay. - Sharks, this is actually our high-end model. 535 00:26:57,160 --> 00:26:58,840 It's what we were allowed to bring. 536 00:26:59,080 --> 00:27:03,560 We've put all the features we came up with in this. 537 00:27:03,800 --> 00:27:07,160 It doesn't mean we'll only sell this model. 538 00:27:07,160 --> 00:27:09,280 All the features are modular. 539 00:27:09,520 --> 00:27:10,400 Like, the fan. 540 00:27:10,600 --> 00:27:13,440 It doesn't have to come with every manufactured unit. 541 00:27:13,560 --> 00:27:15,280 It can be removed easily. 542 00:27:15,280 --> 00:27:16,880 Even if you remove features 543 00:27:16,920 --> 00:27:19,960 you could only go down to Rs. 80,000 or 70,000. 544 00:27:19,960 --> 00:27:24,800 Can you sell it in Rs. 10,000? That is the question. 545 00:27:24,800 --> 00:27:26,560 It could have three or six variants 546 00:27:26,600 --> 00:27:28,880 converted as the demand in the market.. 547 00:27:29,200 --> 00:27:31,920 Then, we can sell it for Rs. 25,000. 548 00:27:31,960 --> 00:27:33,560 If you remove everything, no feature 549 00:27:33,560 --> 00:27:35,760 will remain.. - Automatic features will remain. 550 00:27:35,760 --> 00:27:39,200 The app.. - A lot of products have that feature. 551 00:27:39,920 --> 00:27:41,520 I have a four years old baby. 552 00:27:41,720 --> 00:27:43,360 She too has a similar cradle 553 00:27:43,360 --> 00:27:44,360 and it's not to sleep. 554 00:27:44,520 --> 00:27:45,720 - It's only to sit. - Okay. 555 00:27:45,880 --> 00:27:47,880 It swings on its own the entire day. 556 00:27:47,880 --> 00:27:49,120 It's not a big deal. 557 00:27:49,280 --> 00:27:51,760 It cost around just Rs. 8,000. 558 00:27:51,800 --> 00:27:53,960 I've also reached a decision. 559 00:27:54,480 --> 00:27:57,000 I suggest that you guys approach a company.. 560 00:27:57,000 --> 00:27:58,840 You have a patent now. 561 00:27:58,880 --> 00:28:00,320 It can't be stolen. 562 00:28:00,800 --> 00:28:02,960 - A public.. - Approach a company 563 00:28:03,000 --> 00:28:04,760 that knows to sell such products. 564 00:28:05,040 --> 00:28:08,160 - International companies.. - Good idea.. 565 00:28:08,360 --> 00:28:10,360 Give them this design 566 00:28:10,760 --> 00:28:12,400 and form a partnership with them. 567 00:28:12,400 --> 00:28:14,480 You could form a royalty agreement 568 00:28:14,480 --> 00:28:16,920 but you'll get money for every sold unit. 569 00:28:17,280 --> 00:28:19,680 You could make a lot of money out of this. 570 00:28:19,880 --> 00:28:21,720 Or they could give you a one-time payment. 571 00:28:21,720 --> 00:28:25,360 For Rs. 25 Lakhs, they could offer you Rs. 1 Crores or 2 572 00:28:25,360 --> 00:28:27,200 and buy your design and the patent. 573 00:28:27,440 --> 00:28:29,040 Your pet project would've been successful 574 00:28:29,200 --> 00:28:31,440 as well as your hard work for seven years 575 00:28:31,480 --> 00:28:33,680 and start working on next project. 576 00:28:33,880 --> 00:28:35,920 I don't think it's too bad. 577 00:28:36,360 --> 00:28:37,520 However, I'm out for now. 578 00:28:39,720 --> 00:28:44,040 I don't believe this product is at the point that 579 00:28:44,080 --> 00:28:47,880 I'll buy it for Rs. 1 Lakh for my child. 580 00:28:48,720 --> 00:28:50,160 - I'm out for today. - Okay. 581 00:28:50,160 --> 00:28:51,800 It was nice to meet you guys. 582 00:28:52,960 --> 00:28:56,920 Actually, I don't agree with the panel on something. 583 00:28:58,040 --> 00:29:00,360 That this product is bloated. 584 00:29:03,520 --> 00:29:05,640 As I said, I have a four years old daughter. 585 00:29:06,760 --> 00:29:10,040 All the problems I've faced.. 586 00:29:10,720 --> 00:29:14,240 You've solved exactly those. 587 00:29:15,160 --> 00:29:17,880 You've put quite a lot of thought into this. 588 00:29:18,160 --> 00:29:19,160 That's what I believe. 589 00:29:20,440 --> 00:29:21,920 However, the problem is 590 00:29:21,960 --> 00:29:24,680 that your cost and selling price are too high. 591 00:29:25,840 --> 00:29:28,680 You could pursue licensing 592 00:29:28,720 --> 00:29:30,000 however, before that 593 00:29:30,040 --> 00:29:32,200 you need to reduce the cost dramatically. 594 00:29:32,520 --> 00:29:34,800 - Think about that. - Yes, Shark. 595 00:29:34,840 --> 00:29:38,600 For this reason, I won't be able to fund you now. 596 00:29:40,560 --> 00:29:43,480 Okay. - But I want you to achieve great success. 597 00:29:43,720 --> 00:29:46,280 We will follow your feedback. 598 00:29:46,520 --> 00:29:48,720 The companies which you want us to connect.. 599 00:29:48,920 --> 00:29:50,800 Which can be licensed. 600 00:29:50,920 --> 00:29:52,600 If we can talk to them 601 00:29:53,120 --> 00:29:56,200 we can.. - Do you need help to contact them? - Yes. 602 00:29:56,880 --> 00:30:01,320 I think they will call you after this show. 603 00:30:02,600 --> 00:30:04,080 But if you need help 604 00:30:04,160 --> 00:30:07,120 I am ready to help you outside. 605 00:30:07,440 --> 00:30:08,960 - Thank you. - If the patent is published 606 00:30:09,480 --> 00:30:10,560 just do aggressive campaign. 607 00:30:10,760 --> 00:30:11,720 Go to Kickstarter. 608 00:30:11,800 --> 00:30:13,040 - Go to social media. - It's a very good idea. 609 00:30:13,120 --> 00:30:15,360 Go everywhere. Promote it. 610 00:30:15,440 --> 00:30:16,640 People will contact you. 611 00:30:16,720 --> 00:30:17,720 - Absolutely! - Don't hide yourselves. 612 00:30:17,800 --> 00:30:18,840 It's already seven years. 613 00:30:19,840 --> 00:30:21,040 So we wish you the very best. 614 00:30:21,480 --> 00:30:23,520 - Thank you. - Thank you. 615 00:30:23,840 --> 00:30:25,120 - Greetings. - All the best. - Thank you. 616 00:30:30,840 --> 00:30:33,680 Since we have come to this show, we are able to meet them. 617 00:30:33,880 --> 00:30:36,280 Otherwise, we meet the candidates from IITs and IIMs. 618 00:30:36,560 --> 00:30:38,600 They can't meet us. They can't reach us. 619 00:30:39,280 --> 00:30:41,680 India is full of entrepreneurs. 620 00:30:41,920 --> 00:30:44,000 Every household runs a small business. 621 00:30:44,240 --> 00:30:46,320 - Exactly.. - They are entrepreneurs. 622 00:31:21,200 --> 00:31:23,280 Greetings, Sharks. I am Ranodeep. 623 00:31:24,040 --> 00:31:25,560 Greetings, Sharks. I am Vijaya Kumar. 624 00:31:25,880 --> 00:31:28,720 Greetings. - We are the co-founders of Rare Planet. 625 00:31:29,320 --> 00:31:31,200 Sharks, can you tell us 626 00:31:31,360 --> 00:31:33,120 the difference between these two clay pots? 627 00:31:36,200 --> 00:31:39,200 Both are prepared by the same artisan. 628 00:31:39,480 --> 00:31:41,320 But its selling price is Rs. 10. 629 00:31:41,520 --> 00:31:42,760 And its selling price is Rs. 450. 630 00:31:44,000 --> 00:31:46,520 This was prepared using ordinary process. 631 00:31:46,920 --> 00:31:48,920 And this one was specially prepared by the artisan. 632 00:31:53,120 --> 00:31:56,560 In our country, language is changed after every 100 km. 633 00:31:57,040 --> 00:31:59,600 Dress is changed. Art and culture are changed. 634 00:31:59,960 --> 00:32:03,120 But art and culture which are changed after every 100 km 635 00:32:03,680 --> 00:32:07,920 can't reach to the customers at the correct price. 636 00:32:08,560 --> 00:32:12,560 Rare Planet gives the artisans a platform 637 00:32:12,800 --> 00:32:13,960 to showcase their talent. 638 00:32:15,920 --> 00:32:18,160 Currently, we sell our products through four airport locations 639 00:32:18,560 --> 00:32:22,840 and our online platform. 640 00:32:24,280 --> 00:32:26,720 We sell terracotta, ceramic 641 00:32:27,040 --> 00:32:29,120 copper, studio pottery. 642 00:32:29,640 --> 00:32:33,640 Currently, 10,000 artisans are associated with us. 643 00:32:33,880 --> 00:32:38,200 Sharks, our vision is, through Rare Planet 644 00:32:38,400 --> 00:32:41,080 we want to touch all the artisans of the country. 645 00:32:41,400 --> 00:32:43,280 We want to make them self-dependent. 646 00:32:43,720 --> 00:32:46,320 And we want to grow along with them. 647 00:32:46,720 --> 00:32:50,240 Today, against 1 per cent share of our company 648 00:32:50,760 --> 00:32:53,720 we ask for Rs. 65 lakh investment. - Wow! 649 00:32:55,640 --> 00:32:57,480 Please show us your products. 650 00:32:59,200 --> 00:33:01,840 This is microwave safe, dishwasher proof. 651 00:33:01,960 --> 00:33:03,560 You can wash it any number of times. 652 00:33:03,640 --> 00:33:04,600 The paint won't go off. 653 00:33:05,080 --> 00:33:06,720 - Wow! - Great products. 654 00:33:06,800 --> 00:33:07,800 The quality is very good. 655 00:33:07,880 --> 00:33:09,160 Tell us the price of your products. 656 00:33:09,280 --> 00:33:11,280 - Ma'am, our copper bottle.. - Yes. 657 00:33:11,400 --> 00:33:14,200 - Its selling price is Rs.1799. - Wow! 658 00:33:15,840 --> 00:33:17,840 Mr. Ranodeep and Mr. Vijaya Kumar. 659 00:33:17,960 --> 00:33:19,600 - Greetings. - You can call it a coincidence. 660 00:33:19,680 --> 00:33:22,480 I was in Goa airport 2 days ago. 661 00:33:22,840 --> 00:33:24,200 There were so many stalls there. 662 00:33:24,920 --> 00:33:26,520 But I went to your stall. 663 00:33:26,800 --> 00:33:29,920 And I spent a lot of time there. 664 00:33:30,080 --> 00:33:31,680 - Oh! - It's called destiny. 665 00:33:32,880 --> 00:33:34,720 How long have you been working? 666 00:33:34,800 --> 00:33:36,640 It's an interesting story. 667 00:33:36,800 --> 00:33:39,440 When I was doing my engineering in 2015.. 668 00:33:39,840 --> 00:33:41,960 Actually, my family's financial condition was not good. 669 00:33:43,200 --> 00:33:47,120 I used to paint on clay pots and sell in fairs. 670 00:33:48,120 --> 00:33:51,480 I funded my engineering with that money. - Wow! 671 00:33:59,040 --> 00:34:00,520 I became an engineer later. 672 00:34:00,600 --> 00:34:01,880 I am a Bengali first. 673 00:34:02,400 --> 00:34:05,880 And my parents used to make me do paintings 674 00:34:06,040 --> 00:34:07,960 in my childhood. 675 00:34:10,680 --> 00:34:12,120 I went to one village. 676 00:34:12,240 --> 00:34:15,680 When I met the artisans. It was the eureka moment for me. 677 00:34:16,000 --> 00:34:20,800 I felt that I should work with them as a family. 678 00:34:23,960 --> 00:34:25,960 First 7 to 8 months, it were very difficult. 679 00:34:26,120 --> 00:34:27,200 Products were not getting sold. 680 00:34:27,400 --> 00:34:30,560 Then I decided to sell in retail. 681 00:34:31,120 --> 00:34:33,880 There is a book stall in Park Street. 682 00:34:34,160 --> 00:34:35,640 I got a small place there. 683 00:34:35,920 --> 00:34:38,680 In the first month, I sold products worth Rs. 1.5 lakh. 684 00:34:42,600 --> 00:34:44,640 I covered all the book stalls gradually. 685 00:34:45,000 --> 00:34:45,840 Then I realised 686 00:34:45,840 --> 00:34:49,200 that these products will be sold more in airports. 687 00:34:49,760 --> 00:34:52,840 Then I started searching for a retailer 688 00:34:52,920 --> 00:34:54,320 who sells such items in airports. 689 00:34:57,120 --> 00:34:58,840 My co-founder, Mr. Vijaya Kumar 690 00:34:58,920 --> 00:35:01,920 had been associated with airport retail since last 10 years. 691 00:35:02,040 --> 00:35:03,360 This is how I met him. 692 00:35:11,000 --> 00:35:14,360 We really feel proud that our clay 693 00:35:14,760 --> 00:35:18,920 can command on a par with China's ceramic. 694 00:35:25,520 --> 00:35:27,760 You are encouraging our artisans. 695 00:35:27,920 --> 00:35:28,960 You are doing a great work. 696 00:35:29,520 --> 00:35:31,760 So very good purpose driven brand. 697 00:35:32,120 --> 00:35:33,520 - Thank you, - I want to know 698 00:35:33,600 --> 00:35:35,720 what's your total SKUs. 699 00:35:36,480 --> 00:35:39,640 And what's the sales percentage in airports which is offline? 700 00:35:40,120 --> 00:35:41,160 And what's the online sales percentage? 701 00:35:41,280 --> 00:35:43,600 And what's your vision? 702 00:35:43,960 --> 00:35:48,040 We have around 6000 SKUs. 703 00:35:48,200 --> 00:35:51,520 Including four airport locations and online sales.. 704 00:35:51,600 --> 00:35:53,320 last month's sales revenue was Rs. 1 crore. 705 00:35:53,560 --> 00:35:55,840 - Wow! - Wow! - Well-done! 706 00:35:56,400 --> 00:35:57,280 Thank you so much. 707 00:35:57,560 --> 00:36:02,200 Around Rs. 78 lakh from retail 708 00:36:02,640 --> 00:36:04,760 and the rest was from digital. 709 00:36:04,880 --> 00:36:07,120 Did you have any investor before 710 00:36:07,160 --> 00:36:08,360 or we are the first investors? 711 00:36:08,840 --> 00:36:11,280 In 2019, we raised our first round of funding. 712 00:36:11,400 --> 00:36:13,400 - Okay. - I see. - How much did you raise? 713 00:36:13,480 --> 00:36:14,720 Rs. 1.25 crore. 714 00:36:15,120 --> 00:36:18,320 - At valuation? - At valuation of Rs. 6.5 crore. 715 00:36:18,400 --> 00:36:19,600 What was your revenue then? 716 00:36:19,720 --> 00:36:23,360 Around Rs. 4 to 5 lakh per month. 717 00:36:23,440 --> 00:36:24,360 Around Rs. 4 to 5 lakh. 718 00:36:24,640 --> 00:36:29,120 Then we raised again in August, 2020. 719 00:36:29,480 --> 00:36:32,040 - Wow! - We raised Rs. 2.5 crore. 720 00:36:32,440 --> 00:36:34,200 - Rs. 2.5 crore. - Yes. 721 00:36:35,120 --> 00:36:39,240 As far as I know, this work has two different levels. 722 00:36:40,760 --> 00:36:42,880 First, a lot of people are doing 723 00:36:42,920 --> 00:36:45,720 small businesses in handicrafts. 724 00:36:45,760 --> 00:36:49,600 There is a company Bombay Store.. 725 00:36:49,640 --> 00:36:52,440 And there is Fab India, which has gone public. 726 00:36:52,480 --> 00:36:55,960 This work can also be done in that scale, right? 727 00:36:56,000 --> 00:36:58,880 What is so special about your approach 728 00:36:59,080 --> 00:37:02,920 - that you can reach there.. - One is B2B section.. 729 00:37:02,960 --> 00:37:06,400 Okay. - There are others which we sell from our website. 730 00:37:06,480 --> 00:37:08,640 And then, we have corporate gifting. 731 00:37:08,680 --> 00:37:11,640 We're targeting airports because when COVID happened 732 00:37:11,680 --> 00:37:15,400 a lot of concessioners left. If we enter right now.. 733 00:37:15,440 --> 00:37:18,480 There were limited people flying. 734 00:37:18,680 --> 00:37:21,480 If we can generate revenue in that field.. 735 00:37:21,520 --> 00:37:25,440 And the number will constantly grow.. - Excuse me. 736 00:37:25,480 --> 00:37:28,760 Rs. 1 crore sell happened because of the festive season 737 00:37:28,800 --> 00:37:30,760 - as the gifting was very big. - Yes, sir. 738 00:37:30,800 --> 00:37:34,560 Without this, do you think a crore can be maintained? 739 00:37:35,960 --> 00:37:40,680 Sir, more than that.. - Sorry. Numbers are also a platform. 740 00:37:40,720 --> 00:37:42,600 - Today, if the market opens.. - Right. 741 00:37:42,640 --> 00:37:44,800 If one goes with full capacity.. 742 00:37:44,840 --> 00:37:46,360 Right now, our service is at four airports. 743 00:37:46,400 --> 00:37:48,760 Today, around 10:30 744 00:37:48,800 --> 00:37:50,680 we won one more tender in another airport. 745 00:37:50,720 --> 00:37:53,000 - Congratulations! - Wow! - Fantastic! 746 00:37:53,040 --> 00:37:55,440 - Are all airports profitable? - 100 percent. 747 00:37:55,480 --> 00:37:57,800 From day one, business is guaranteed. - Very nice! 748 00:37:57,840 --> 00:38:00,000 We're having talks with 11 airports. 749 00:38:00,200 --> 00:38:02,560 - In a month and a half from now.. - Actually.. 750 00:38:02,600 --> 00:38:06,280 I'd like to interrupt as I want to give you an offer. 751 00:38:06,320 --> 00:38:08,720 - Wow! - Wow! - Cool. 752 00:38:10,000 --> 00:38:13,240 I'll not be a passive investor. I'll contribute my networks 753 00:38:13,280 --> 00:38:17,960 time and expertise. So, my offer is 754 00:38:18,160 --> 00:38:22,200 Rs. 65 lakhs but for five percent equity 755 00:38:22,960 --> 00:38:26,320 for me to feel that even I'm a part of it. 756 00:38:26,840 --> 00:38:29,200 This is a pure nationalistic purpose. 757 00:38:29,240 --> 00:38:32,320 Though my husband and I were very successful 758 00:38:32,520 --> 00:38:35,880 in the US in our jobs. We came to India 759 00:38:35,920 --> 00:38:38,720 for a certain nationalistic feeling. - Okay. 760 00:38:38,760 --> 00:38:41,160 Even I can see that zest in you. 761 00:38:41,200 --> 00:38:45,560 There are lot of coincidences.. Destiny.. If you say.. 762 00:38:45,600 --> 00:38:49,240 Only lack of coincidences is 13 crores versus 65 crores. 763 00:38:49,280 --> 00:38:52,280 But.. But let me tell you.. 764 00:38:52,320 --> 00:38:56,280 Other investors you'll get are passive. 765 00:38:57,960 --> 00:39:01,720 They were giving an answer. Let them just finish that. 766 00:39:02,440 --> 00:39:03,800 You were telling your plans 767 00:39:03,840 --> 00:39:06,480 as to how you're going to become one of the top. 768 00:39:06,520 --> 00:39:09,240 - The approach and plan.. - Before telling the plan 769 00:39:09,280 --> 00:39:12,400 please remember, someone has given you an offer. 770 00:39:12,440 --> 00:39:16,920 How much is your conviction in your thoughts and passion. 771 00:39:17,760 --> 00:39:20,880 Remember that before taking a decision. 772 00:39:20,920 --> 00:39:23,680 After that, you can explain. I'm quiet now. 773 00:39:25,040 --> 00:39:29,000 The offer is for your numbers and not you. 774 00:39:29,840 --> 00:39:32,560 There are so many materialistic people with numbers.. 775 00:39:32,600 --> 00:39:34,040 - Actually.. - They aren't like me. 776 00:39:34,280 --> 00:39:38,120 I think from the heart. - We talk straight and not nonsense. 777 00:39:38,160 --> 00:39:40,560 I don't talk nonsense! 778 00:39:41,680 --> 00:39:45,840 Tell your plan as I'm interested in that and also you. 779 00:39:46,640 --> 00:39:48,480 Once the airport game is done. 780 00:39:48,640 --> 00:39:51,200 We've slowly started coming to mall stores as well. 781 00:39:52,560 --> 00:39:55,320 We have not yet started, yet to start with city capital. 782 00:39:55,440 --> 00:39:57,240 - Very good. - Hyderabad. - Lovely mall. 783 00:39:57,280 --> 00:40:00,840 First mall where we will try the concept ion 200 sq ft. 784 00:40:00,880 --> 00:40:03,840 Will you work on clothes and furniture in future? 785 00:40:03,880 --> 00:40:07,400 We hope to enter the clothes market in next five years. 786 00:40:07,440 --> 00:40:10,080 To make scalable we must go beyond the art side. 787 00:40:10,120 --> 00:40:13,480 Yes, it has to be an omnipresent brand 788 00:40:13,680 --> 00:40:14,920 which will not only sell this. 789 00:40:14,960 --> 00:40:19,640 - Fragrances, clothes, spices. - Now we are talking. 790 00:40:20,000 --> 00:40:22,080 - Home and living. - Yes. - Home and living. 791 00:40:22,120 --> 00:40:24,160 In ten million, what is your profit? 792 00:40:24,920 --> 00:40:27,560 In the last month? In the last month.. 793 00:40:27,840 --> 00:40:32,320 - About 12 to 13 lakhs. - Net revenue. 794 00:40:32,520 --> 00:40:34,320 So why did you laugh? 795 00:40:34,360 --> 00:40:38,240 We actually.. - We expected in the back that 796 00:40:38,400 --> 00:40:41,240 Sharks will ask this question. I thought you won't. 797 00:40:41,440 --> 00:40:42,880 He said you would. 798 00:40:42,960 --> 00:40:46,360 You are here in Shark tank. Shark is a predator. 799 00:40:48,280 --> 00:40:50,560 - Am I right? - Yes. - We are the prey. 800 00:40:51,240 --> 00:40:54,040 What per cent of revenue goes to the airport? 801 00:40:54,080 --> 00:40:55,680 Sir, it depends on airport to airport 802 00:40:55,720 --> 00:40:58,160 but on an average it is about 30 per cent. 803 00:40:58,360 --> 00:41:01,240 So airport takes 9,00,000 out of 30,00,000. 804 00:41:01,440 --> 00:41:06,120 Correct. - Do you not think a big chunk goes for rent? 805 00:41:06,640 --> 00:41:08,120 It is what it is. 806 00:41:08,360 --> 00:41:11,560 But that is the cost we have to bear to build a brand 807 00:41:11,600 --> 00:41:13,000 before we come into malls. 808 00:41:13,040 --> 00:41:14,440 Consumers coming to mall 809 00:41:14,600 --> 00:41:18,520 is there for self-consumption and not for gifting. - Yes, sir. 810 00:41:19,440 --> 00:41:22,120 Rs. 1800 is a high price point. 811 00:41:22,200 --> 00:41:24,520 It goes for a luxury brand. 812 00:41:25,120 --> 00:41:29,120 What worked for you here is the sales at airport 813 00:41:29,160 --> 00:41:32,240 since there people are in a pressure to buy gifts. 814 00:41:32,360 --> 00:41:35,080 They do not think much over the price. 815 00:41:35,120 --> 00:41:38,120 since there people are in a pressure to buy gifts. 816 00:41:38,240 --> 00:41:42,880 Self consumption and digital scaling seems shaky. 817 00:41:42,920 --> 00:41:44,080 It can be done once you establish a brand. 818 00:41:46,000 --> 00:41:48,240 Hence this is not a good for me. 819 00:41:48,400 --> 00:41:53,080 So for this reason, I am out. Very impressed watching you. 820 00:41:53,120 --> 00:41:53,960 Thank you, Ma'am. 821 00:41:54,040 --> 00:41:57,160 I agree with Vineeta on this. 822 00:41:58,400 --> 00:42:00,880 You have beautiful products. 823 00:42:01,160 --> 00:42:04,240 I would like to keep this bottle at home. 824 00:42:04,400 --> 00:42:08,640 But I do not get to see what brand it is. 825 00:42:09,400 --> 00:42:12,920 If someone were to copy your design tomorrow 826 00:42:13,480 --> 00:42:17,240 then such a small brand name written over here.. 827 00:42:17,480 --> 00:42:20,240 I do not know how you will stand out. 828 00:42:21,240 --> 00:42:26,040 People may or may not recognize or buy your product. 829 00:42:26,240 --> 00:42:28,000 These are doubts that I have. 830 00:42:28,920 --> 00:42:31,760 For those reasons, I am out. I am sorry. 831 00:42:33,000 --> 00:42:36,000 I have made my decision. 832 00:42:37,280 --> 00:42:41,440 I find this airport dependency as a negative aspect. 833 00:42:42,360 --> 00:42:45,320 Good luck. 834 00:42:45,520 --> 00:42:48,080 and some ground in online then I will be very happy 835 00:42:48,200 --> 00:42:50,000 to come into this but for today, I am out. 836 00:42:51,400 --> 00:42:52,440 So he is out. 837 00:42:52,720 --> 00:42:55,880 Today you have a ten per cent margin. 838 00:42:56,320 --> 00:42:58,360 What is you GA cost? 839 00:42:58,520 --> 00:43:01,360 How big is your corporate team? Just you two? 840 00:43:01,440 --> 00:43:02,280 No, sir. 841 00:43:02,360 --> 00:43:04,880 There are around 13 persons who control 842 00:43:04,960 --> 00:43:06,200 - from corporate office. - How much is the cost? 843 00:43:06,640 --> 00:43:08,560 Including everything.. Mr. Vijaya. - Rs. 3 lakh. 844 00:43:08,800 --> 00:43:11,200 That's the problem. Since your cost is less 845 00:43:11,480 --> 00:43:13,760 your margin is 10 per cent. 846 00:43:13,920 --> 00:43:17,680 In this model, your margin will be 2 to 5 per cent. 847 00:43:17,720 --> 00:43:20,680 Generally, I consider 3 to 4 things. 848 00:43:20,840 --> 00:43:23,640 I call it 3Ts or 4Ts, you can call anything. 849 00:43:24,000 --> 00:43:25,920 One is TAM, Total Addressable Market. 850 00:43:26,280 --> 00:43:27,200 Whether the market is big or not. 851 00:43:27,600 --> 00:43:29,160 The market is very big. It has been proved. 852 00:43:29,560 --> 00:43:31,880 The timing too.. Everyone is going back to organic 853 00:43:32,320 --> 00:43:33,960 to earthy stuff. Right? 854 00:43:34,080 --> 00:43:35,040 The timing is fine too. 855 00:43:35,360 --> 00:43:37,920 But when I am seeing the team 856 00:43:38,200 --> 00:43:40,840 I don't think branding is your strength. 857 00:43:42,320 --> 00:43:44,800 Until you strengthen your brand 858 00:43:44,960 --> 00:43:46,560 you won't be able to make good margin. 859 00:43:47,880 --> 00:43:48,840 So I am very sorry. 860 00:43:49,480 --> 00:43:52,720 Love what you are doing. But I am out today. 861 00:43:54,120 --> 00:43:54,960 Good luck. 862 00:43:55,120 --> 00:43:56,720 - Thank you, sir. - I am still there. 863 00:43:56,960 --> 00:43:58,480 And my cheque is ready. 864 00:44:00,240 --> 00:44:02,360 He has explained you the reasons. 865 00:44:02,960 --> 00:44:04,200 He told you about the weaknesses. 866 00:44:04,720 --> 00:44:07,280 And I totally agree with him. 867 00:44:07,560 --> 00:44:09,600 You need to work more 868 00:44:10,120 --> 00:44:11,640 to scale up this business in India 869 00:44:11,840 --> 00:44:13,880 and make it export driven. 870 00:44:14,360 --> 00:44:16,440 And I am ready to give you that time. 871 00:44:16,720 --> 00:44:17,760 Think about my offer. 872 00:44:24,520 --> 00:44:27,760 Firstly, thank you for giving us the offer. 873 00:44:29,200 --> 00:44:31,360 He said 'firstly'. He will give counter. 874 00:44:32,600 --> 00:44:33,840 And we have a counter offer. 875 00:44:35,600 --> 00:44:37,000 To be honest, we really want you. 876 00:44:37,280 --> 00:44:40,880 And 5 per cent is okay. We are ready to take 5 per cent 877 00:44:41,200 --> 00:44:42,240 but for Rs. 2 Crores. 878 00:44:42,560 --> 00:44:44,200 - I mean, for Rs. 2 Crores.. - Double! 879 00:44:44,760 --> 00:44:47,680 No, Rs. 2 Crores instead of Rs. 65 lakh! - Yes. 880 00:44:47,840 --> 00:44:51,120 - Ma'am, 5 per cent is constant. - I won't go beyond Rs. 65 lakh. 881 00:44:52,760 --> 00:44:55,400 The old valuation which was Rs. 40 Crores.. 882 00:44:55,480 --> 00:44:56,960 We are okay with that. 883 00:44:57,080 --> 00:44:58,200 We don't even want a hike. 884 00:44:59,480 --> 00:45:00,960 But you have come to Shark Tank. 885 00:45:01,040 --> 00:45:03,080 - You have got a big platform. - Yes. 886 00:45:03,160 --> 00:45:05,760 You will have to be flexible. 887 00:45:05,840 --> 00:45:06,960 My cheque is ready. 888 00:45:07,760 --> 00:45:10,680 You tell me. I think 5 in my mind 889 00:45:11,560 --> 00:45:14,120 for what I bring is a fantastic offer. 890 00:45:20,160 --> 00:45:22,400 2.5 to 3 is still.. 891 00:45:23,440 --> 00:45:24,760 Let's close it at 4 per cent. 892 00:45:24,800 --> 00:45:26,600 Neither yours nor mine, right in the middle. - Ma'am. 893 00:45:26,760 --> 00:45:29,280 Please 3 per cent. - 3 per cent is also Rs. 21 Crores. 894 00:45:29,520 --> 00:45:31,280 - Still less than the last round. - 3 per cent is enough. 895 00:45:31,360 --> 00:45:32,760 - Please. - Half of the last round. 896 00:45:32,920 --> 00:45:34,080 - 3 per cent. - We have a deal. 897 00:45:35,040 --> 00:45:37,400 - Congrats! - Congratulations! 898 00:45:37,920 --> 00:45:41,520 - Superb! Congratulations! - I am very excited. 899 00:45:41,600 --> 00:45:43,240 Because this is the business 900 00:45:44,120 --> 00:45:45,840 which I am very passionate about. 901 00:45:45,920 --> 00:45:48,320 - It means a lot. - It means a lot to me too. 902 00:45:48,400 --> 00:45:50,800 - And you are doing fabulous job. - Thank you so much. 903 00:45:51,000 --> 00:45:55,800 I can't wait to make it a big Pan India 904 00:45:56,120 --> 00:45:57,000 and global brand. 905 00:45:57,400 --> 00:45:58,880 - Right? - Thank you so much. - Lovely! 906 00:46:34,400 --> 00:46:37,080 Well-done! - Good deal! Congratulations! 907 00:46:37,120 --> 00:46:39,400 - Congratulations! - Well-done.. 908 00:46:40,600 --> 00:46:42,400 They do business worth Rs. 12 Crores in a year. 909 00:46:42,560 --> 00:46:43,960 You take it for Rs. 21 Crores. 910 00:46:44,080 --> 00:46:46,520 - This brand will do very well. - Yes. - Not bad. 911 00:46:46,600 --> 00:46:48,280 I think you have got a good deal. 912 00:46:48,480 --> 00:46:49,320 - Yes. - It's a good deal. 913 00:46:49,360 --> 00:46:50,760 Sharks, thank you for your help 914 00:46:51,240 --> 00:46:53,080 in convincing him to take my number. 915 00:46:53,160 --> 00:46:54,280 Because it wasn't easy for him. 916 00:46:54,800 --> 00:46:56,920 - They are good operationally. - You have helped me. 917 00:46:57,120 --> 00:46:58,680 Thank you for that.