1 00:02:28,920 --> 00:02:31,120 Monday for hair. 2 00:02:31,560 --> 00:02:33,840 Tuesday for skin. 3 00:02:33,920 --> 00:02:37,240 Wednesday, this one I have to eat. 4 00:02:40,440 --> 00:02:42,600 Medicine for headache. 5 00:02:43,320 --> 00:02:45,240 Medicine for sore throat. 6 00:02:45,920 --> 00:02:48,160 Medicine for everything. 7 00:02:48,880 --> 00:02:50,080 Ever thought 8 00:02:50,680 --> 00:02:54,680 how does these medicine affect your body? 9 00:02:56,080 --> 00:02:58,320 One out of 12 people in India 10 00:02:58,320 --> 00:03:00,920 suffers from diabetes or pre-diabetes. 11 00:03:02,520 --> 00:03:05,840 One out of 5 girls have PCOS or PCOD. 12 00:03:05,960 --> 00:03:08,120 There's a say in English that 13 00:03:08,200 --> 00:03:10,440 every disease starts at the gut. 14 00:03:10,800 --> 00:03:12,200 But let me tell you today 15 00:03:12,280 --> 00:03:14,800 every disease can end at the gut too. 16 00:03:15,160 --> 00:03:16,840 And that's why 'Namhya' was born. 17 00:03:18,960 --> 00:03:20,840 Greetings, Sharks. I am Ridhima 18 00:03:21,080 --> 00:03:24,440 founder of Namhya Foods, Jammu Kashmir. 19 00:03:25,000 --> 00:03:26,400 - Namhya Foods.. - Nice. 20 00:03:26,440 --> 00:03:28,000 India's first ayurvedic brand 21 00:03:28,280 --> 00:03:30,040 in preventive healthcare segment. 22 00:03:31,040 --> 00:03:34,880 We make tea blends, breakfast cereals, lattes 23 00:03:35,120 --> 00:03:38,400 that can easily blend in your busy schedules. 24 00:03:38,480 --> 00:03:42,640 No preservatives and directly directly from farmers. 25 00:03:42,680 --> 00:03:45,600 These formulations are my grandfather's 26 00:03:45,640 --> 00:03:47,880 who was active since 1937. 27 00:03:48,000 --> 00:03:50,800 We aim 28 00:03:51,080 --> 00:03:52,680 to become India's first ayurvedic brand 29 00:03:52,680 --> 00:03:55,600 which is internationally known and trusted. 30 00:03:55,720 --> 00:03:57,760 And I need your help for the same 31 00:03:58,000 --> 00:04:01,680 I am asking for 1 crore for five percent of my company. 32 00:04:01,960 --> 00:04:04,400 - Wow! - Wow! 20 crore evaluation! 33 00:04:04,440 --> 00:04:06,520 Yes. So sharks are you ready 34 00:04:06,520 --> 00:04:08,320 to go back to the roots with Namhya? 35 00:04:11,360 --> 00:04:13,040 What does 'Namhya' mean? 36 00:04:13,040 --> 00:04:16,800 I practiced spirituality two to four years ago 37 00:04:16,960 --> 00:04:19,600 I practice Buddhism and there's a verse called 38 00:04:19,640 --> 00:04:21,400 - 'Nam myoho renge kyo.' - Right. 39 00:04:21,440 --> 00:04:23,440 And it changed a lot in my life. 40 00:04:24,000 --> 00:04:26,480 - So it's from 'Nam myoho'. - Wow! 41 00:04:26,720 --> 00:04:29,760 And I get really good reviews. 42 00:04:29,880 --> 00:04:32,600 10 years down the line 43 00:04:32,880 --> 00:04:33,920 I'll make it a human 44 00:04:33,960 --> 00:04:35,680 consciousness brand. - Very nice! 45 00:04:36,200 --> 00:04:39,920 Let's talk about small businessman like me. 46 00:04:40,760 --> 00:04:44,080 - Tata tea sells on Tata branding. - Yes 47 00:04:44,240 --> 00:04:46,560 - And loose tea is also available. - Yes. 48 00:04:47,000 --> 00:04:48,800 You are forcing a brand. 49 00:04:50,280 --> 00:04:54,160 Despite of good packaging, branding, a good message 50 00:04:54,480 --> 00:04:56,920 but I want to tea. 51 00:04:57,040 --> 00:04:59,280 Be it loose or packaged. No big deal. 52 00:05:00,520 --> 00:05:02,200 I researched. 53 00:05:02,760 --> 00:05:07,240 People consume tablets for diabetes. 54 00:05:07,320 --> 00:05:11,640 Those having joint pain prefers Ayurveda. 55 00:05:11,840 --> 00:05:15,680 And I realized that people don't want powders 56 00:05:15,960 --> 00:05:18,080 they can't comprehend complexity. 57 00:05:18,240 --> 00:05:21,680 Namhya simplifies it all 58 00:05:21,920 --> 00:05:25,760 and presents such a way that you use in regular lifestyle. 59 00:05:25,960 --> 00:05:28,040 You have guests, let's serve 60 00:05:28,040 --> 00:05:30,080 'kashmiri' kahwa or liver cleansed tea. 61 00:05:31,560 --> 00:05:35,640 Is the product differentiation taste of tea 62 00:05:35,920 --> 00:05:38,040 or medicinal benefit of tea? 63 00:05:38,120 --> 00:05:39,960 Medicinal benefit of tea, any day. 64 00:05:40,120 --> 00:05:43,960 Can this be copied? 65 00:05:44,000 --> 00:05:47,680 It's a trait secret. It's difficult to copy. 66 00:05:47,920 --> 00:05:50,360 And it has tricky sourcing. 67 00:05:50,800 --> 00:05:53,080 You can't really verify original 68 00:05:53,120 --> 00:05:55,120 Ashoka Chaal among the fake ones. 69 00:05:56,920 --> 00:05:58,800 What is Ashoka Chaal? 70 00:05:58,840 --> 00:06:00,600 - It's an Ashoka tree. - Okay. 71 00:06:00,600 --> 00:06:02,800 - It's bark is called 'chaal'. - Okay. 72 00:06:02,920 --> 00:06:06,000 This ingredient is in our periods tea blend. 73 00:06:06,040 --> 00:06:08,640 Having irregular periods 74 00:06:09,000 --> 00:06:11,840 just strengthen the uterus, fundamentally 75 00:06:12,120 --> 00:06:14,280 - and balance the hormones.. - Okay. 76 00:06:14,520 --> 00:06:16,240 You'll have regular cycle. 77 00:06:16,240 --> 00:06:19,000 How long does it take to give results 78 00:06:19,040 --> 00:06:20,520 as per your core preposition? 79 00:06:20,680 --> 00:06:23,160 It is resulting in three weeks for some. 80 00:06:23,360 --> 00:06:26,280 People call up and say they have regular periods. 81 00:06:26,280 --> 00:06:28,960 Are you really telling me 82 00:06:29,040 --> 00:06:30,600 that 50 percent of the women 83 00:06:30,600 --> 00:06:32,360 who suffer from period pain and PCOD 84 00:06:32,400 --> 00:06:35,520 can cure it with Ashoka bark? 85 00:06:35,720 --> 00:06:38,280 - Women are getting cured. - Impossible! 86 00:06:40,400 --> 00:06:42,120 Do you have any proofs? 87 00:06:43,440 --> 00:06:47,440 It sounds as if why have ashwagandha.. - Yes. 88 00:06:47,520 --> 00:06:49,760 Did lab verify or presented certification? 89 00:06:49,920 --> 00:06:52,800 Just because we're modernized and need proofs! 90 00:06:53,920 --> 00:06:57,360 Ayurveda is an old science, can't be proven. 91 00:06:57,400 --> 00:06:59,320 I am not investing in you. 92 00:07:01,080 --> 00:07:03,960 - Let her pitch. - Let me tell you. 93 00:07:04,000 --> 00:07:07,560 Our customer testimonials speaks for itself. 94 00:07:07,680 --> 00:07:08,960 They are anecdotal. 95 00:07:10,160 --> 00:07:13,120 But Ayurveda does help. 96 00:07:13,120 --> 00:07:15,720 You obviously won't show 97 00:07:15,840 --> 00:07:17,960 reviews that have negative comments about it. 98 00:07:18,840 --> 00:07:21,920 I will get live people who'd got results. 99 00:07:21,920 --> 00:07:24,160 How many people claimed having 100 00:07:24,200 --> 00:07:26,440 regular cycle with your product? 101 00:07:26,440 --> 00:07:29,400 Almost every girl we call back. 102 00:07:29,440 --> 00:07:31,560 How many girls have you spoke to? 103 00:07:31,800 --> 00:07:34,000 I don't have a number but it is more than 100. 104 00:07:35,640 --> 00:07:37,840 You mean, 100.. 105 00:07:38,000 --> 00:07:39,920 It's something serious that you're claiming. 106 00:07:39,920 --> 00:07:42,440 Yes. I claim it. 107 00:07:45,800 --> 00:07:47,760 I think, it is a tall claim. 108 00:07:49,480 --> 00:07:51,680 - My mom is a pre-diabetic. - Yes. 109 00:07:52,120 --> 00:07:54,560 Tell me if she can get normal 110 00:07:55,000 --> 00:07:57,560 using your product? 111 00:07:57,600 --> 00:07:59,000 - If yes.. - Yes. 112 00:07:59,000 --> 00:08:01,880 Then I'll buy them all. 113 00:08:01,920 --> 00:08:03,560 It is impossible. 114 00:08:03,600 --> 00:08:05,640 You'll get the results but gradually. 115 00:08:05,800 --> 00:08:07,360 - Impossible. - Possible. 116 00:08:08,840 --> 00:08:10,880 Ayurvedic tea does affect. 117 00:08:11,880 --> 00:08:13,200 Just to support my number 118 00:08:13,200 --> 00:08:16,800 on my website which is 36 percent of my sales 119 00:08:16,840 --> 00:08:19,360 any guesses how many are repeat customers? 120 00:08:19,880 --> 00:08:21,200 - You tell us. - 15 percent? 121 00:08:21,200 --> 00:08:22,680 - 50 percent. - Wow! 122 00:08:22,680 --> 00:08:24,400 - That's a good number. - Exactly my point. 123 00:08:24,440 --> 00:08:25,640 It's a good product. 124 00:08:25,800 --> 00:08:29,440 Your attitude, passion, style 125 00:08:29,760 --> 00:08:33,040 confidence is par excellent but what's your problem? 126 00:08:33,160 --> 00:08:37,640 I've wasted time in pitching platforms. 127 00:08:37,640 --> 00:08:39,480 And there's so much of listing fear. 128 00:08:39,680 --> 00:08:41,680 And talking about performance marketing.. 129 00:08:41,760 --> 00:08:43,440 2.5 percent of ROI.. 130 00:08:43,880 --> 00:08:46,680 You have to be very smart with your actions. 131 00:08:46,920 --> 00:08:48,280 I can understand. 132 00:08:48,320 --> 00:08:50,280 You are smart. 133 00:08:50,520 --> 00:08:53,240 Keeping aside your product. 134 00:08:54,320 --> 00:08:56,160 How much have you invested in it? 135 00:08:56,280 --> 00:08:58,680 About 20-25 lakhs. 136 00:08:58,840 --> 00:09:03,120 How much is the manufacturing cost? 137 00:09:03,320 --> 00:09:07,160 Including operation cost, it comes around Rs.125. 138 00:09:07,560 --> 00:09:09,120 Your sales? 139 00:09:09,160 --> 00:09:11,760 In last 6 months, it's about 54 lakhs. 140 00:09:12,120 --> 00:09:14,360 - In last month? - 16 lakhs. 141 00:09:14,400 --> 00:09:16,040 Your net profit margin? 142 00:09:16,280 --> 00:09:19,080 34 percent. 143 00:09:19,640 --> 00:09:21,840 - I have an offer for you. - Okay. 144 00:09:22,040 --> 00:09:26,080 - I've last two questions. - Shoot. 145 00:09:26,520 --> 00:09:28,120 Why do you need 1 crore? 146 00:09:31,240 --> 00:09:32,440 I'll tell you. 147 00:09:32,640 --> 00:09:35,600 Hire 2 experts for mid management level.. - Come on. 148 00:09:35,640 --> 00:09:39,040 Listen, I need two resources for marketing and BD 149 00:09:39,160 --> 00:09:42,560 - I need you guys.. - You can just say 'you.' 150 00:09:42,760 --> 00:09:43,880 It's easier. 151 00:09:45,320 --> 00:09:47,560 - No, she means me. - Me. 152 00:09:47,600 --> 00:09:48,920 She means me. 153 00:09:51,600 --> 00:09:52,760 - Listen. - Yes. 154 00:09:53,360 --> 00:09:55,040 - Second question is.. - Yes. 155 00:09:56,000 --> 00:09:59,200 - Why no loans yet? - That's because 156 00:09:59,520 --> 00:10:01,280 it's not really about the money. 157 00:10:02,280 --> 00:10:04,760 It's about a strategic partner 158 00:10:04,960 --> 00:10:06,880 who can come in at times 159 00:10:07,160 --> 00:10:08,560 give inputs and leave. 160 00:10:08,920 --> 00:10:10,160 It's also about 161 00:10:10,400 --> 00:10:13,320 having brains that can work on things. - Yeah. 162 00:10:13,440 --> 00:10:15,680 I come from a very traditional family business.. 163 00:10:15,720 --> 00:10:17,640 - Got my answer. Thank you. - Okay. 164 00:10:18,800 --> 00:10:21,160 I'll tell you my decision. 165 00:10:21,240 --> 00:10:22,800 I'm not interested in health. 166 00:10:24,440 --> 00:10:26,960 But when I scroll Instagram 167 00:10:27,320 --> 00:10:29,960 I come across 20 such products every day. 168 00:10:30,080 --> 00:10:31,520 Because you need it. 169 00:10:31,960 --> 00:10:33,040 Doesn't matter. 170 00:10:33,680 --> 00:10:36,000 - But.. - I am not disagreeing. 171 00:10:36,040 --> 00:10:38,480 - I mean.. - Try once and tell me. 172 00:10:38,520 --> 00:10:40,480 - Not a big deal. - Okay! 173 00:10:40,520 --> 00:10:43,120 Market is a market and in India, taste rules. 174 00:10:44,080 --> 00:10:47,800 Secondly, I've evaluated brands previously 175 00:10:47,880 --> 00:10:52,080 5-6 crore of maximum annual sale.. - Okay. 176 00:10:52,200 --> 00:10:54,040 They get stuck. 177 00:10:55,240 --> 00:10:57,080 I don't find scalability. 178 00:10:57,120 --> 00:10:58,880 It is a commoditized segment for me. 179 00:10:58,920 --> 00:11:02,000 Can't see any break-through brand so far. 180 00:11:02,040 --> 00:11:04,440 So I am out. 181 00:11:05,720 --> 00:11:07,680 A commodity business is something 182 00:11:08,080 --> 00:11:11,240 where a product is sold in kilo or meter. 183 00:11:11,760 --> 00:11:12,960 Regardless 184 00:11:13,280 --> 00:11:16,200 of the suppliers. 185 00:11:16,560 --> 00:11:18,560 You prefer the cheaper rate 186 00:11:18,600 --> 00:11:20,360 which makes brand making difficult. 187 00:11:20,400 --> 00:11:22,080 I've also decided. 188 00:11:23,800 --> 00:11:27,440 I think, Ashneer is right. 189 00:11:27,760 --> 00:11:31,640 Uniqueness will be an issue and 1-2 crore won't be enough. 190 00:11:33,000 --> 00:11:37,480 Distribution will play a vital role. - Correct. 191 00:11:38,000 --> 00:11:39,360 So I am out. 192 00:11:40,440 --> 00:11:42,760 - Aman, you had an offer.. - I'll talk to you. 193 00:11:44,400 --> 00:11:47,600 This is an entrepreneur bet now. 194 00:11:47,840 --> 00:11:49,240 As an entrepreneur 195 00:11:49,240 --> 00:11:51,280 you're enterprising with passion 196 00:11:51,280 --> 00:11:53,680 conviction and pitching skills are incredible. 197 00:11:54,200 --> 00:11:56,120 But I've problem with lies. 198 00:11:56,600 --> 00:12:00,120 Give an offer to become a shark. 199 00:12:00,160 --> 00:12:02,960 Thank you. I didn't know you've started a 200 00:12:02,960 --> 00:12:04,960 shark-coaching centre.. 201 00:12:05,000 --> 00:12:07,920 - Well-said! - Very good. 202 00:12:09,880 --> 00:12:11,120 So, we'll give you an offer. 203 00:12:11,160 --> 00:12:12,160 We'll do this together. 204 00:12:12,280 --> 00:12:13,640 We'll do this together 205 00:12:13,800 --> 00:12:16,520 because she knows D2C well. 206 00:12:18,000 --> 00:12:20,720 And I understand technology business very well. 207 00:12:21,200 --> 00:12:22,600 Right? And I think you'll need both. 208 00:12:22,640 --> 00:12:23,600 Yes. 209 00:12:23,640 --> 00:12:25,120 So, the offer is 210 00:12:25,600 --> 00:12:28,880 that we don't feel you need, Rs. 1 crore as equity. 211 00:12:29,160 --> 00:12:32,080 We'll give you a loan of, Rs. 50 lakh 212 00:12:32,200 --> 00:12:34,800 and give you, Rs. 50 lakh as equity 213 00:12:34,840 --> 00:12:38,200 but we need 30 percent of your company. 214 00:12:39,280 --> 00:12:40,480 Okay. 215 00:12:42,360 --> 00:12:43,560 Ashneer is out of this. 216 00:12:43,600 --> 00:12:45,000 - Why are you.. - I.. 217 00:12:45,040 --> 00:12:46,680 - He is.. - I'm explaining his maths. 218 00:12:46,720 --> 00:12:48,720 - Are you serious? - He is a calculator. 219 00:12:48,760 --> 00:12:51,240 - When you say you're out.. - When you say we're out 220 00:12:51,280 --> 00:12:53,400 - we join the entrepreneur. - Sir, thank you. 221 00:12:54,120 --> 00:12:55,880 Well, even you'll come across deals. 222 00:12:56,720 --> 00:12:58,360 I'm sure you'll help me in my deals. 223 00:12:58,400 --> 00:13:01,200 Come on, make her an offer. You crack a lot of jokes. 224 00:13:01,240 --> 00:13:02,800 - Make her an offer. - Fine. 225 00:13:02,840 --> 00:13:04,240 I don't want to loot you. 226 00:13:06,640 --> 00:13:07,800 I'll not ask for 30 percent. 227 00:13:07,840 --> 00:13:10,520 I agree that you need, Rs. 50 lakh as equity. 228 00:13:10,880 --> 00:13:12,880 I'll give you a debt of, Rs. 50 lakh. 229 00:13:13,160 --> 00:13:16,000 But I just need 15 percent. 230 00:13:18,760 --> 00:13:19,640 Oh! 231 00:13:19,920 --> 00:13:21,000 Really? 232 00:13:21,400 --> 00:13:22,680 Let me tell you that you'll come across deals.. 233 00:13:22,720 --> 00:13:23,720 This is a great offer. 234 00:13:23,840 --> 00:13:26,080 Sir, I have a counter offer to make. 235 00:13:26,360 --> 00:13:28,040 Who are talking about? Aren't you giving us an offer? 236 00:13:28,080 --> 00:13:29,320 - I'm talking about him. - Yes, go ahead. 237 00:13:29,360 --> 00:13:30,480 - What about us? - I'll talk to you. 238 00:13:30,520 --> 00:13:31,320 Okay. 239 00:13:31,360 --> 00:13:33,600 So, can we do it.. 240 00:13:34,680 --> 00:13:36,200 7 percent. 241 00:13:36,720 --> 00:13:37,560 Oh! 242 00:13:37,600 --> 00:13:38,480 How much did I ask for? 243 00:13:38,520 --> 00:13:40,120 - You asked for 15 percent. - How much are you offering? 244 00:13:40,160 --> 00:13:41,160 I'm saying 7 percent. 245 00:13:41,320 --> 00:13:42,400 Fine, I'll meet you in the middle. 246 00:13:42,440 --> 00:13:43,280 Let's do 12 percent. 247 00:13:44,480 --> 00:13:46,200 Tell me, 12 percent is my final offer. 248 00:13:46,400 --> 00:13:48,360 - It's a good deal. - Yes, it's a great deal. 249 00:13:50,080 --> 00:13:51,920 Let me tell you that we're not matching this. 250 00:13:53,880 --> 00:13:57,040 Effectively, you've got a valuation of, Rs. 4.25 crore. 251 00:13:57,440 --> 00:14:00,720 I mean, I can't go below, Rs. 12 crore of valuation 252 00:14:00,720 --> 00:14:02,200 because.. 253 00:14:02,760 --> 00:14:04,080 Rs. 12 crore. 254 00:14:04,120 --> 00:14:05,720 - Yes. - Do you have an offer? 255 00:14:05,760 --> 00:14:07,080 Because.. 256 00:14:07,960 --> 00:14:09,720 Because, there is somebody.. 257 00:14:11,360 --> 00:14:13,200 You never talk about this in the beginning. 258 00:14:14,040 --> 00:14:16,200 I have no idea why somebody is offering you, Rs. 12 crore. 259 00:14:16,240 --> 00:14:18,120 But.. - Ma'am, there are reason for it. 260 00:14:18,160 --> 00:14:19,480 Nobody gives money without a reason. 261 00:14:19,520 --> 00:14:21,840 Ridhima, I'll give a last option, okay? 262 00:14:22,520 --> 00:14:23,800 - No negotiation. - Okay. 263 00:14:23,840 --> 00:14:24,800 Rs. 50 lakh as debt. 264 00:14:24,840 --> 00:14:26,320 - Rs. 50 lakh as equity. - Okay. 265 00:14:26,360 --> 00:14:27,600 But I want 10 percent. 266 00:14:29,600 --> 00:14:31,000 You're left with only one offer now. 267 00:14:31,200 --> 00:14:32,160 Because we're out. 268 00:14:32,280 --> 00:14:34,240 Well, we didn't needed your offer. 269 00:14:34,280 --> 00:14:36,120 Yes, talk to me. 270 00:14:39,120 --> 00:14:40,080 You only have two option. 271 00:14:40,120 --> 00:14:41,040 You just have say 'Yes' or 'No'. 272 00:14:41,080 --> 00:14:43,400 You're getting a valuation of, Rs. 5 crore. 273 00:14:43,440 --> 00:14:45,800 - And a debt of, Rs. 50 lakh. - Absolutely. 274 00:14:45,840 --> 00:14:47,960 Ridhima, I think this is the top valuation. 275 00:14:48,000 --> 00:14:49,240 - There is nothing more than this. - A bird in hand 276 00:14:49,280 --> 00:14:50,560 is better than two in bush. 277 00:14:50,640 --> 00:14:51,640 Just take the deal. 278 00:14:52,840 --> 00:14:54,600 Fine, can I do a last counter offer? - No. 279 00:14:55,480 --> 00:14:56,720 - Let him say that. - Yes, you can. 280 00:14:57,080 --> 00:14:59,280 - It's my wish to reject that. - Let's.. 281 00:14:59,320 --> 00:15:02,280 Let's do, Rs. 50 lakh in debt. Rs. 50 lakh in equity. 282 00:15:02,600 --> 00:15:03,880 And close it at 8 percent. 283 00:15:09,320 --> 00:15:10,560 - You were at 7 percent. - Yes. 284 00:15:10,600 --> 00:15:11,880 - I was at 15 percent. - Yes. 285 00:15:11,920 --> 00:15:12,880 I've come down to 10 percent now. 286 00:15:12,920 --> 00:15:13,720 That's what I'm saying. 287 00:15:13,720 --> 00:15:14,680 I just want you do come down 2 percent more 288 00:15:14,720 --> 00:15:15,760 - and accept. - No. I.. 289 00:15:15,800 --> 00:15:18,440 He doesn't take down his headphones below 10 percent. 290 00:15:18,560 --> 00:15:19,480 - He doesn't listen to that offer. - Yes. 291 00:15:20,280 --> 00:15:21,320 You're a good entrepreneur 292 00:15:21,360 --> 00:15:23,360 and an entrepreneur must save his equity. 293 00:15:23,400 --> 00:15:24,720 But an entrepreneur shouldn't be 294 00:15:24,720 --> 00:15:26,280 penny wise and pound foolish. 295 00:15:26,320 --> 00:15:27,880 You shouldn't care about small things.. - I agree to this. 296 00:15:27,920 --> 00:15:29,280 You can't leave something big for that. 297 00:15:30,640 --> 00:15:32,000 Here you go. Are you coming? 298 00:15:32,040 --> 00:15:32,920 - Or should I tear this? - No, just a second. 299 00:15:32,960 --> 00:15:34,400 - Give me a second. - Come here or I'll tear this. 300 00:15:34,560 --> 00:15:35,680 - Come here or I'll tear this. - Just a second. 301 00:15:35,720 --> 00:15:38,040 Sir, let's end this at 8.5 percent. 302 00:15:38,080 --> 00:15:39,880 This is not going well. 303 00:15:39,920 --> 00:15:41,520 - I can't do this. - A vegetable market. 304 00:15:41,800 --> 00:15:44,320 - Do you want to call someone? - No, I don't want to. 305 00:15:44,360 --> 00:15:46,200 - I'll make the final decision. - Well done. 306 00:15:46,680 --> 00:15:48,440 10 percent.. 307 00:15:52,840 --> 00:15:54,480 Okay, I'll take a minute. Let me just think 308 00:15:54,520 --> 00:15:55,480 and I'll come back in a minute. 309 00:16:01,640 --> 00:16:03,080 - Unbelievable! - You're so kind. 310 00:16:03,120 --> 00:16:04,120 She is the real shark. 311 00:16:04,520 --> 00:16:05,520 She is taking you for a spin. 312 00:16:06,520 --> 00:16:08,040 She must accept this offer blindly. 313 00:16:08,080 --> 00:16:09,240 She shouldn't think about this. 314 00:16:09,240 --> 00:16:11,160 I think you shouldn't go down below 10 percent. 315 00:16:11,160 --> 00:16:12,480 No, I'll not. I just refused it. 316 00:16:12,520 --> 00:16:13,480 Absolutely. 317 00:16:13,520 --> 00:16:14,720 She was just negotiating. 318 00:16:14,880 --> 00:16:16,160 It is her duty. 319 00:16:17,160 --> 00:16:19,040 What do you expect from her? 320 00:16:20,680 --> 00:16:21,640 Not a bad idea. 321 00:16:30,560 --> 00:16:31,560 I think, let's do it. 322 00:16:31,600 --> 00:16:32,960 - Yeah! - Yes! 323 00:16:33,000 --> 00:16:34,600 Wow! Well done. 324 00:16:34,880 --> 00:16:35,800 Very good decision. 325 00:16:36,120 --> 00:16:37,240 - Congratulations. - Congratulations. 326 00:16:37,280 --> 00:16:38,520 Welcome to the team. 327 00:16:38,560 --> 00:16:40,040 - Let's do it. - Yes. 328 00:16:41,960 --> 00:16:42,840 Thank you. 329 00:16:42,880 --> 00:16:43,720 - Let's do it. - All the best. 330 00:16:43,800 --> 00:16:45,160 - Thank you. - Good job, a good decision. 331 00:16:45,200 --> 00:16:47,360 - Everyone, thank you. - Thank you. 332 00:16:47,400 --> 00:16:48,520 - Bye.. - Bye. 333 00:17:07,440 --> 00:17:08,680 'Urban Monkey'. 334 00:17:08,920 --> 00:17:11,200 Let's do it. Send in the monkey. 335 00:17:11,240 --> 00:17:14,200 I'll say this before the pitch that I don't invest on monkeys. 336 00:17:14,880 --> 00:17:15,960 Silence! 337 00:17:36,200 --> 00:17:37,240 "Break it down." 338 00:17:37,280 --> 00:17:38,160 "One." 339 00:17:38,200 --> 00:17:39,480 "Two!" 340 00:17:39,800 --> 00:17:40,880 "One beat." 341 00:17:42,680 --> 00:17:46,760 "Shark.. Shark Tank." 342 00:17:48,880 --> 00:17:50,520 Oh! 343 00:17:52,040 --> 00:17:54,080 - Thank you. - Guys, good energy. 344 00:17:54,120 --> 00:17:55,200 - Superb! - Awesome. 345 00:17:55,240 --> 00:17:56,240 That was good. You set the stage on fire. 346 00:17:56,280 --> 00:17:57,240 Guys, thank you. 347 00:17:57,280 --> 00:17:59,280 Sharks, hi. My name is Yash. 348 00:17:59,320 --> 00:18:00,760 Welcome to Urban Monkey. 349 00:18:07,760 --> 00:18:09,240 - Relax. - Yes. 350 00:18:13,160 --> 00:18:14,200 I've lost it. 351 00:18:14,240 --> 00:18:15,320 - Take your time. - Yeah. 352 00:18:19,960 --> 00:18:20,840 Do you want water? 353 00:18:21,920 --> 00:18:23,080 All good. Thank you. 354 00:18:24,240 --> 00:18:25,840 Can I start again? Is that fine? 355 00:18:25,880 --> 00:18:27,040 - Yeah.. - Yeah, okay. 356 00:18:27,080 --> 00:18:28,080 Guys, I'm sorry. 357 00:18:31,560 --> 00:18:32,640 Sharks, what's up? 358 00:18:32,760 --> 00:18:34,160 Welcome to Urban Monkey. 359 00:18:34,560 --> 00:18:36,640 Urban Monkey is such a kind of brand 360 00:18:36,680 --> 00:18:39,600 which has a vision of building a community for the future. 361 00:18:39,640 --> 00:18:40,920 - Awesome! - We are dreamers. 362 00:18:40,960 --> 00:18:42,240 We are believers. 363 00:18:42,320 --> 00:18:43,480 We are hustlers. 364 00:18:43,520 --> 00:18:44,880 We are game changers. 365 00:18:44,920 --> 00:18:48,440 We are the OG street wear label of India. - Amazing. 366 00:18:48,480 --> 00:18:51,120 We started this brand in the year 2014. 367 00:18:51,400 --> 00:18:53,920 With caps, wallets and the bags. 368 00:18:53,960 --> 00:18:56,320 Now, we have more than 10 categories 369 00:18:56,360 --> 00:18:58,520 - and products more than 500. - Wow! 370 00:18:58,560 --> 00:19:02,200 We make sales only on our website 371 00:19:02,240 --> 00:19:03,720 and no other market place. 372 00:19:03,760 --> 00:19:06,160 We're a well established and a growing brand. 373 00:19:06,400 --> 00:19:09,240 And our biggest problems is 374 00:19:09,280 --> 00:19:12,560 that our stock is always sold out. - Wow! 375 00:19:12,600 --> 00:19:14,320 Sharks, we're here for that reason. 376 00:19:14,360 --> 00:19:16,280 We're here to take Urban Monkey to the next level. 377 00:19:16,320 --> 00:19:17,920 I hope you guys like it 378 00:19:17,960 --> 00:19:19,400 and you can join the monkey gang. 379 00:19:21,480 --> 00:19:25,240 My ask is, Rs. 1 crore for 1 percent of my business. 380 00:19:25,280 --> 00:19:26,560 - Oh! - Yes! 381 00:19:26,640 --> 00:19:28,280 Bye. Thank you. I'm out. 382 00:19:31,800 --> 00:19:33,520 - Yash, welcome to the Shark Tank. - Thank you. 383 00:19:33,560 --> 00:19:34,400 Where are you from? 384 00:19:34,440 --> 00:19:37,160 I was raised in Hong Kong. 385 00:19:37,200 --> 00:19:40,560 But I shifted to India 8 years ago all alone. 386 00:19:40,600 --> 00:19:42,160 My parents still live in Hong Kong. 387 00:19:42,200 --> 00:19:44,400 Yash, how did you get this idea? 388 00:19:44,440 --> 00:19:46,800 I'm into skate boarding since I was 12 years old. 389 00:19:46,840 --> 00:19:49,320 Actually, when I first came to India. 390 00:19:49,600 --> 00:19:50,840 I had no friends. 391 00:19:50,880 --> 00:19:53,080 So, I had joined a group in Facebook 392 00:19:53,120 --> 00:19:54,840 which was called, 'Skate Boarding in Mumbai'. - Wow! 393 00:19:54,880 --> 00:19:58,280 So, the input which I got from the people there. 394 00:19:58,320 --> 00:20:00,200 I got to know that we don't get a brand here. 395 00:20:00,240 --> 00:20:02,040 They told me that about the stuff which they don't get here. 396 00:20:02,080 --> 00:20:03,240 They don't get the bomber jacket here. 397 00:20:03,800 --> 00:20:06,720 So, I realised there was a big gap in the market 398 00:20:06,760 --> 00:20:08,120 which the youth wanted. 399 00:20:08,680 --> 00:20:10,240 When we started the cap business 400 00:20:10,240 --> 00:20:12,560 there was no brand in India 401 00:20:12,640 --> 00:20:13,760 that used to sell caps. 402 00:20:13,800 --> 00:20:15,040 It was all about old school 403 00:20:15,080 --> 00:20:17,480 retailer, distributors and whole-sellers 404 00:20:17,760 --> 00:20:20,160 distributing all over India and selling online. 405 00:20:20,200 --> 00:20:22,920 - I have a box for everyone. - That's nice. 406 00:20:22,960 --> 00:20:23,880 Wow! 407 00:20:24,520 --> 00:20:26,040 You don't delay the bribe. 408 00:20:27,600 --> 00:20:28,640 So. Thank you. 409 00:20:28,680 --> 00:20:31,000 He is asking for, Rs. 1 crore and he must bribe us good. 410 00:20:38,680 --> 00:20:39,680 Nice packaging. 411 00:20:39,720 --> 00:20:40,600 - Nice. - Thank you. 412 00:20:40,640 --> 00:20:41,680 - Definitely, nice packaging. - Thank you. 413 00:20:41,720 --> 00:20:43,840 - Buddy, the box is really nice. - Thank you. 414 00:20:43,880 --> 00:20:46,000 So, are you the CEO of this business? - Yes. 415 00:20:46,040 --> 00:20:46,880 - I'm the founder. - No co-founder. 416 00:20:46,920 --> 00:20:47,800 No co-founder. 417 00:20:47,840 --> 00:20:49,440 How much do you sell this glasses for? 418 00:20:49,640 --> 00:20:50,800 That one is worth, Rs. 1,200. 419 00:20:50,840 --> 00:20:51,760 - Rs. 1,200. - Yes. 420 00:20:51,800 --> 00:20:52,840 How much does it cost for making this? 421 00:20:53,760 --> 00:20:55,960 Nothing more than 2 dollars. 422 00:20:56,000 --> 00:20:57,840 - Do you import this from China? - Correct. 423 00:20:57,880 --> 00:20:58,800 How many do you sell 424 00:20:58,840 --> 00:21:00,440 the eye wear in this category? 425 00:21:00,480 --> 00:21:02,800 About 25 to 30 percent. 426 00:21:04,760 --> 00:21:07,400 - Can you give me a sweat shirt? - Please! 427 00:21:07,800 --> 00:21:10,240 What product do you sell more? Is it the sweat shirt? 428 00:21:10,280 --> 00:21:11,120 No, it's caps. 429 00:21:11,160 --> 00:21:13,440 Caps account for about 40 percent of our sales. 430 00:21:13,480 --> 00:21:15,120 40 percent caps and 30 percent glasses? 431 00:21:15,160 --> 00:21:16,480 - Yes. - So, why don't you stop this? 432 00:21:16,520 --> 00:21:18,800 - 40 percent caps and.. - Even this sells. 433 00:21:19,240 --> 00:21:22,120 - Well, your brand Urban Monkey.. - Yes. 434 00:21:23,280 --> 00:21:25,600 There are other brands like these in the market. - Correct. 435 00:21:25,640 --> 00:21:27,120 What difference does your brand make? 436 00:21:27,160 --> 00:21:29,960 We create products 437 00:21:30,040 --> 00:21:31,760 that don't only look good 438 00:21:31,800 --> 00:21:33,520 but there is a bit of functionality 439 00:21:33,560 --> 00:21:35,320 - and durable as well. - Have you heard about Bewakoof? 440 00:21:35,400 --> 00:21:36,880 - Yes, I've heard about it. - Even he does this. 441 00:21:37,440 --> 00:21:41,560 We both have a different target market. 442 00:21:41,600 --> 00:21:44,160 - The quirky designs.. - Even they do that. 443 00:21:44,200 --> 00:21:45,720 We don't make quirky designs. 444 00:21:45,760 --> 00:21:47,200 This is quirky. How else do you explain this? 445 00:21:48,040 --> 00:21:49,400 This is drip, I would say. 446 00:21:49,680 --> 00:21:51,640 - This is.. - What is drip? 447 00:21:51,680 --> 00:21:53,560 Drip is like.. Drip! 448 00:21:56,160 --> 00:21:57,320 - What do I.. - Swag! 449 00:21:57,360 --> 00:21:58,560 Do you know what he means? 450 00:21:58,600 --> 00:22:00,840 He thinks he is dealing with elders here. 451 00:22:01,680 --> 00:22:03,440 - Drip is drip.. - Drip is a vibe. 452 00:22:03,640 --> 00:22:04,720 Drip is something 453 00:22:04,760 --> 00:22:06,880 which makes you feel 454 00:22:06,920 --> 00:22:08,360 - that it is wow.. - Yes. 455 00:22:08,400 --> 00:22:09,360 You feel you look good today. 456 00:22:10,840 --> 00:22:12,120 - Yash, tell me something. - Yes. 457 00:22:12,160 --> 00:22:15,040 You told us you sell these only on your website.. - Correct. 458 00:22:15,080 --> 00:22:16,760 - And not in a market place. - Right. 459 00:22:16,800 --> 00:22:19,160 What is the strategy behind that? 460 00:22:19,200 --> 00:22:21,400 So, in the beginning 461 00:22:21,440 --> 00:22:22,880 in the first 3 years of our business 462 00:22:22,920 --> 00:22:24,760 we had sold these only in the market place. 463 00:22:24,960 --> 00:22:28,440 I felt it was very unstable and there were fluctuations. 464 00:22:28,640 --> 00:22:29,400 To be honest, 465 00:22:29,440 --> 00:22:31,960 the SEO and everything else was making sense 466 00:22:32,040 --> 00:22:33,920 to move away from the market place. 467 00:22:33,960 --> 00:22:35,400 Because people search for us. 468 00:22:35,440 --> 00:22:38,160 Even today, about 30 percent of our sales comes from search. 469 00:22:38,200 --> 00:22:40,320 Well, let's talk about your sales now. 470 00:22:40,720 --> 00:22:43,320 This year, till date, we've done, Rs. 5 crore. 471 00:22:43,360 --> 00:22:45,520 And we're going to end it at, Rs. 12 crore. 472 00:22:45,560 --> 00:22:48,160 Last year, we only did, Rs. 3 crore in sale. - Wow! 473 00:22:48,200 --> 00:22:50,160 And we're on track to close 474 00:22:50,200 --> 00:22:51,400 the sales in the next year at, Rs. 25 crore. 475 00:22:51,440 --> 00:22:53,400 And we've pre-planned our purchases 476 00:22:53,440 --> 00:22:54,440 to be able to do so. 477 00:22:55,680 --> 00:22:58,120 - Is your business profitable? - Yes, it is. 478 00:22:58,280 --> 00:23:01,200 Last year, we had a net profit of 15 percent 479 00:23:01,280 --> 00:23:03,920 and this year, we're going to have a net profit of 25 percent. 480 00:23:03,960 --> 00:23:05,280 - So, you're.. - 25 percent? - Yes. 481 00:23:05,320 --> 00:23:07,200 - Will you earn, Rs. 3 crore? - Yes. 482 00:23:07,240 --> 00:23:08,200 - In profit? - Yes. 483 00:23:08,240 --> 00:23:09,240 - Net profit. - Yes. 484 00:23:09,280 --> 00:23:10,800 Why do you want the money for? 485 00:23:10,840 --> 00:23:11,680 You can get, Rs. 3 crore. 486 00:23:11,720 --> 00:23:13,480 - He's not here for the money. - What? 487 00:23:13,520 --> 00:23:14,520 - Money.. - He needs Aman. 488 00:23:14,560 --> 00:23:15,440 He needs Aman. 489 00:23:15,880 --> 00:23:19,120 I.. - Aman is about to jump out of his seat and hug you. 490 00:23:20,880 --> 00:23:23,280 - Yash, tell one thing honestly. - Sure. 491 00:23:23,400 --> 00:23:24,960 Don't you think that you 492 00:23:25,760 --> 00:23:28,160 don't know about the market place sale 493 00:23:28,920 --> 00:23:30,640 and the sourcing? 494 00:23:32,240 --> 00:23:33,520 Tell us honestly if you don't know 495 00:23:33,560 --> 00:23:34,760 because these people are smart 496 00:23:34,800 --> 00:23:35,680 and they will get it. 497 00:23:35,760 --> 00:23:39,080 When were doing business in the market place 498 00:23:39,160 --> 00:23:40,800 we didn't had the growth. 499 00:23:40,840 --> 00:23:43,040 We couldn't increase our sales. 500 00:23:43,080 --> 00:23:44,320 We had no control. 501 00:23:44,360 --> 00:23:45,240 So, you don't know. 502 00:23:45,680 --> 00:23:47,240 I didn't know about the market place. 503 00:23:47,480 --> 00:23:48,360 Alright? 504 00:23:48,720 --> 00:23:50,720 Yash, you started before I started my company. - Yes. 505 00:23:50,760 --> 00:23:53,040 So, you've not accomplished anything in these 8 years. 506 00:23:53,720 --> 00:23:54,600 I agree with you. 507 00:23:54,640 --> 00:23:59,280 I used to take care of everything in the first 3 years 508 00:23:59,320 --> 00:24:00,320 in India. 509 00:24:00,360 --> 00:24:01,600 It was a wrong decision. 510 00:24:01,880 --> 00:24:05,520 When I didn't get the expect results from Amazon and Flipkart 511 00:24:05,560 --> 00:24:08,560 and when I decided to focus on my own website. 512 00:24:08,920 --> 00:24:10,760 That's when the actual brand building 513 00:24:10,800 --> 00:24:12,560 and team building exercises happened 514 00:24:12,600 --> 00:24:14,360 which resulted in the growth of our brand. 515 00:24:14,680 --> 00:24:16,760 We've seen the actual growth from the year 2016 516 00:24:16,800 --> 00:24:19,080 and it was pretty much flat line before that. 517 00:24:19,120 --> 00:24:20,440 But on a serious note 518 00:24:20,480 --> 00:24:22,920 if you had started only the cap business. - Right. 519 00:24:23,160 --> 00:24:24,800 You could've done a lot of things in that. 520 00:24:25,400 --> 00:24:27,920 I think we're the biggest cap sellers in India. 521 00:24:28,040 --> 00:24:29,320 I'm pretty sure of it. 522 00:24:29,360 --> 00:24:31,400 But why did you add more categories? 523 00:24:32,880 --> 00:24:34,400 No, this is right 524 00:24:34,440 --> 00:24:36,360 because you could've commoditized with only the caps. 525 00:24:36,440 --> 00:24:38,080 So, you must go into the clothes business. 526 00:24:38,120 --> 00:24:41,000 There is an inventory problem with a lot of categories. 527 00:24:41,040 --> 00:24:42,280 I agree to that point. 528 00:24:42,320 --> 00:24:43,240 - I agree.. - And watches. 529 00:24:43,280 --> 00:24:44,880 We're going to launch that in January. 530 00:24:45,000 --> 00:24:46,600 It's around, Rs. 8,000. 531 00:24:46,760 --> 00:24:48,120 - Even that.. - Are you launching watches? 532 00:24:48,160 --> 00:24:49,520 We're launching watches. 533 00:24:49,720 --> 00:24:51,200 Yash, you're making a mistake. 534 00:24:51,240 --> 00:24:52,320 Don't get into the watches. 535 00:24:52,440 --> 00:24:54,360 You'll face a problem if you launch watches. 536 00:24:54,400 --> 00:24:56,640 You'll lose your focus with that. 537 00:24:58,440 --> 00:25:00,440 Yash, if I tell you to shut down your other businesses 538 00:25:00,480 --> 00:25:01,640 and focus on selling only caps. 539 00:25:01,680 --> 00:25:04,040 And we can take it to the next level. Can do it? 540 00:25:04,600 --> 00:25:05,600 No! 541 00:25:08,240 --> 00:25:09,360 Why are you selling glasses? 542 00:25:09,560 --> 00:25:10,480 - Glasses are.. - Can we talk? 543 00:25:10,520 --> 00:25:12,200 Our customers wanted glasses. 544 00:25:12,240 --> 00:25:13,200 We'll have quick chat. 545 00:25:15,680 --> 00:25:18,600 Yash, I'm very interested in your business. 546 00:25:18,640 --> 00:25:19,440 - Okay. - Yes! 547 00:25:19,480 --> 00:25:20,440 I would say.. 548 00:25:20,560 --> 00:25:21,840 But I think 549 00:25:21,880 --> 00:25:23,680 when you spoke about the watches. 550 00:25:23,720 --> 00:25:25,280 - Then, I stopped watching you. - Okay. 551 00:25:27,200 --> 00:25:29,480 If you look into different technical products 552 00:25:29,520 --> 00:25:32,200 the watches have a completely different supply chain. 553 00:25:32,240 --> 00:25:33,200 - Correct. - Whereas the glasses 554 00:25:33,240 --> 00:25:35,240 have a completely different supply chain. - Correct. 555 00:25:35,280 --> 00:25:37,080 And you're starting a new supply chain 556 00:25:37,440 --> 00:25:38,840 without solving the previous one. 557 00:25:39,080 --> 00:25:40,920 For that reason, I'm out. 558 00:25:42,520 --> 00:25:44,720 I've made my decision. I want to tell you that. 559 00:25:45,920 --> 00:25:49,320 This doesn't interest me because I feel that 560 00:25:49,480 --> 00:25:51,360 you'll encounter a massive inventory 561 00:25:51,440 --> 00:25:53,240 and working capital problem. 562 00:25:53,440 --> 00:25:55,680 The Rs. 1 crore will be stuck right there. - Okay. 563 00:25:55,880 --> 00:25:59,320 So, I'm not willing to invest in this right now. 564 00:26:00,720 --> 00:26:02,280 - I'll make an offer. - Okay. 565 00:26:02,520 --> 00:26:03,720 It's an interesting offer. 566 00:26:03,840 --> 00:26:05,440 This has never happened on shark tank. 567 00:26:08,120 --> 00:26:09,840 - I want a 50 percent stake. - Okay. 568 00:26:12,320 --> 00:26:14,640 And I want it on the condition that 569 00:26:15,120 --> 00:26:17,160 until you hit Rs. 50 crore 570 00:26:17,320 --> 00:26:18,880 you'll play only in the caps 571 00:26:19,080 --> 00:26:20,680 - and eyewear categories. - Okay. 572 00:26:20,920 --> 00:26:22,360 We'll add more categories later 573 00:26:22,520 --> 00:26:23,920 but until then, only two categories. 574 00:26:24,080 --> 00:26:26,720 I'll help you improve quality and speed in eyewear. 575 00:26:26,840 --> 00:26:28,400 - We'll make then in 30 days. - Right. 576 00:26:28,600 --> 00:26:31,120 Eyewear alone will fetch us Rs. 50 crore in a year 577 00:26:31,320 --> 00:26:32,840 and Rs. 100 crore in 2 years. 578 00:26:33,520 --> 00:26:35,240 If you're willing to do that 579 00:26:35,440 --> 00:26:36,960 then I'll invest Rs. 5 crore 580 00:26:37,160 --> 00:26:38,640 in exchange of 50 percent stake. 581 00:26:39,240 --> 00:26:41,080 Full equity. Right? 582 00:26:41,480 --> 00:26:43,120 But I guarantee you 583 00:26:43,320 --> 00:26:45,680 I'll make it a Rs. 300 crore brand in terms of revenue. 584 00:26:47,720 --> 00:26:50,280 Yash, the condition he has placed is not fair. 585 00:26:50,600 --> 00:26:53,320 Even I have the same problem with you. 586 00:26:53,520 --> 00:26:55,160 If we.. I'm being honest here. 587 00:26:55,520 --> 00:26:57,840 I'm really interested in the caps business. 588 00:26:58,000 --> 00:26:59,400 Caps business is crazy. 589 00:26:59,560 --> 00:27:01,680 And it could be the next revolution. - Correct. 590 00:27:01,960 --> 00:27:04,160 When I entered the business, I was told that 591 00:27:04,280 --> 00:27:06,480 it corporatised and that I couldn't make 592 00:27:06,640 --> 00:27:08,280 my business thrive but I did. 593 00:27:08,480 --> 00:27:10,960 That's how I got where I am today. 594 00:27:11,240 --> 00:27:14,040 So, when someone tells you that, ask them to shut up. 595 00:27:17,040 --> 00:27:18,640 Just make the offer, pal! 596 00:27:19,360 --> 00:27:20,760 Don't ramble. 597 00:27:21,120 --> 00:27:22,040 Okay, so.. 598 00:27:23,160 --> 00:27:25,400 Why don't you want to focus on the caps? 599 00:27:25,640 --> 00:27:27,400 Everyone makes t-shirts. 600 00:27:27,600 --> 00:27:29,840 There are hundreds of t-shirt brands out there. 601 00:27:30,080 --> 00:27:32,200 Even if all the sharks as well as you go down 602 00:27:32,400 --> 00:27:33,960 there is no brand selling caps. 603 00:27:34,160 --> 00:27:35,840 If I can launch this in the market 604 00:27:36,040 --> 00:27:37,320 - it'll be a sensation. - Okay. 605 00:27:37,600 --> 00:27:39,920 Focus on caps and eyewear. Forget all these 606 00:27:40,200 --> 00:27:41,400 - stupid things. - Okay. 607 00:27:43,200 --> 00:27:44,880 I want to invest a crore. 608 00:27:45,040 --> 00:27:46,880 Ashneer and I will come together. - Okay. 609 00:27:47,040 --> 00:27:48,800 But we want 10 percent. 610 00:27:48,920 --> 00:27:51,920 Five percent each. - The valuation remains the same. 611 00:27:54,320 --> 00:27:56,160 I'm willing to match that offer. 612 00:27:58,040 --> 00:27:59,920 - But I want it all for myself. - Okay. 613 00:28:00,200 --> 00:28:01,120 Now what? 614 00:28:05,680 --> 00:28:07,160 - Can I have a minute? - Yes, of course! 615 00:28:07,280 --> 00:28:08,560 - You can go out.. - I'll just go out 616 00:28:08,760 --> 00:28:10,680 You can even make a counter offer. - Yes. 617 00:28:11,040 --> 00:28:12,920 - But try not to. - What! 618 00:28:15,080 --> 00:28:16,400 There are three offers, I'm sure he will. 619 00:28:16,800 --> 00:28:18,200 He'll mint money from the eyewear. 620 00:28:18,400 --> 00:28:20,640 Take it all if you can, Aman. 621 00:28:21,720 --> 00:28:23,880 It's not a competition, 'take it if you can' he says. 622 00:28:24,120 --> 00:28:25,960 No, that's not what I said. 623 00:28:26,120 --> 00:28:28,360 I mean, I think the entrepreneur seems shaky. 624 00:28:31,360 --> 00:28:33,000 Both of you put on his caps. 625 00:28:33,480 --> 00:28:34,280 He'll accept. 626 00:28:34,760 --> 00:28:36,000 Wow! 627 00:28:36,440 --> 00:28:38,360 Whoa! It looks nice. 628 00:28:44,960 --> 00:28:46,440 Yes, so.. 629 00:28:46,760 --> 00:28:48,240 Thanks for the offer, Sharks. 630 00:28:48,520 --> 00:28:50,200 My counter offer is 631 00:28:50,480 --> 00:28:53,400 Rs. 1 crore in exchange of 1.33 percent equity 632 00:28:53,640 --> 00:28:56,320 which comes to a valuation of Rs. 75 crore. 633 00:28:57,640 --> 00:28:58,840 - Tell me something. - Yes? 634 00:28:59,000 --> 00:29:00,920 Suppose we give you Rs. 75 crore. - Okay. 635 00:29:01,080 --> 00:29:03,680 As against 10 crore valuation. What will it change for you? 636 00:29:04,240 --> 00:29:06,880 Well.. - You're still getting Rs. 1 crore. What changes? 637 00:29:07,080 --> 00:29:09,080 Rs. 1 crore is not going to change my life. 638 00:29:09,320 --> 00:29:11,000 - So you don't want the money? - You people 639 00:29:11,200 --> 00:29:13,440 already know what I'm going to learn 640 00:29:13,720 --> 00:29:15,320 in the many years to come. 641 00:29:15,640 --> 00:29:17,720 If I get the right mentorship 642 00:29:17,880 --> 00:29:19,920 then I know that the bets we play 643 00:29:20,120 --> 00:29:21,280 will come out richer. 644 00:29:22,240 --> 00:29:24,280 I want to tell you something, Yash. - Okay. 645 00:29:24,560 --> 00:29:27,080 Okay? And I'll say this to you too, Ashneer 646 00:29:27,320 --> 00:29:28,240 and Amar. 647 00:29:28,720 --> 00:29:31,480 When you're not open to feedback.. - He's not. 648 00:29:31,720 --> 00:29:33,800 Then mentorship is out of the question. 649 00:29:34,080 --> 00:29:36,280 My time.. What will I do with your equity? 650 00:29:36,440 --> 00:29:38,200 We're not here for the free lunches. 651 00:29:39,760 --> 00:29:42,240 Our time is valuable and.. 652 00:29:42,720 --> 00:29:44,680 My biggest doubt was your non-flexibility 653 00:29:44,880 --> 00:29:46,640 because of which you stepped out which is why 654 00:29:46,800 --> 00:29:49,080 - I made the offer of 50 percent. - Okay. 655 00:29:49,320 --> 00:29:51,320 So, at this point, I'm absolutely.. 656 00:29:51,760 --> 00:29:53,600 I'm one hundred percent out. 657 00:29:53,800 --> 00:29:56,080 Let me tell you one last thing I see in you. 658 00:29:56,280 --> 00:29:57,840 I know you're a rigid man. 659 00:29:58,040 --> 00:30:00,440 But being rigid or stubborn is not a bad thing. 660 00:30:00,720 --> 00:30:01,720 I'm stubborn too. 661 00:30:02,200 --> 00:30:03,520 Your product is good. 662 00:30:04,400 --> 00:30:07,120 You make one last offer, I'll say yes or no and close it. 663 00:30:07,400 --> 00:30:08,280 Okay? 664 00:30:11,120 --> 00:30:12,640 If you need us, say it. If not 665 00:30:12,760 --> 00:30:13,960 we don't need you either. 666 00:30:21,560 --> 00:30:22,720 - Tick-tock.. - Sorry. 667 00:30:22,880 --> 00:30:24,640 It's okay.. But make your final offer. 668 00:30:24,840 --> 00:30:27,080 Don't save anything for later, or you'll regret it. 669 00:30:27,240 --> 00:30:28,200 Okay. 670 00:30:31,920 --> 00:30:34,160 My second counter offer is.. 671 00:30:36,200 --> 00:30:39,360 Rs. 1.5 crore in exchange of 1.53 percent equity 672 00:30:39,640 --> 00:30:42,160 which comes to Rs. 65 crore valuation. 673 00:30:45,320 --> 00:30:48,280 It was nice meeting you. Thank you, bye.. 674 00:30:48,880 --> 00:30:51,080 Very good presentation. Best of luck. 675 00:30:51,280 --> 00:30:53,520 - Thank you so much, guys. - Thank you, best of luck. 676 00:30:53,640 --> 00:30:56,360 Thank you. - Okay, good luck. Bye.. - Bye. - Bye. 677 00:30:57,200 --> 00:30:59,240 He's got a problem. He's not flexible at all. 678 00:30:59,440 --> 00:31:01,240 Whatever he does, he'll do on his own. 679 00:31:01,440 --> 00:31:03,880 I had a doubt when he came back.. - I'd have taken it. 680 00:31:04,120 --> 00:31:06,320 He's part of the sub-community of skateboarders. 681 00:31:06,680 --> 00:31:08,800 He's too obsessed with it to come out of it 682 00:31:09,000 --> 00:31:10,440 and see the big picture. 683 00:31:29,720 --> 00:31:31,200 - Hello, Sharks! - Oh! 684 00:31:31,520 --> 00:31:33,200 Sharks, bike trips can be 685 00:31:33,360 --> 00:31:34,960 so much fun! Hold on! 686 00:31:35,440 --> 00:31:37,360 I almost forgot to call my co-founder! 687 00:31:37,880 --> 00:31:38,840 - Oh! - Wow. 688 00:31:42,080 --> 00:31:43,160 Wow! 689 00:31:47,480 --> 00:31:49,680 - Amazing! - Be careful. 690 00:31:54,760 --> 00:31:55,520 Welcome. 691 00:32:00,000 --> 00:32:01,200 Oh! Double welcome! 692 00:32:01,320 --> 00:32:02,320 Hello, Sharks. 693 00:32:02,600 --> 00:32:05,240 I'm his business partner and life partner 694 00:32:05,440 --> 00:32:07,160 - Tasneem. - And I'm Ismail. 695 00:32:07,440 --> 00:32:09,680 And our company is called 'Guardian Gears' 696 00:32:10,040 --> 00:32:11,680 based out of Secundrabad. 697 00:32:12,320 --> 00:32:15,400 The Guardian Gears story began in the year 2013 698 00:32:15,920 --> 00:32:18,800 when I saw the picture of a sports bike in a magazine. 699 00:32:19,000 --> 00:32:21,200 In 2015, I bought that bike. 700 00:32:21,480 --> 00:32:22,640 After that 701 00:32:22,800 --> 00:32:25,800 I went all around the city in search of good riding gear. 702 00:32:26,400 --> 00:32:29,080 But I couldn't find any shop that sells good riding gear. 703 00:32:29,360 --> 00:32:30,960 That's when, in 2015 704 00:32:31,240 --> 00:32:33,960 we started our own riding gear store. 705 00:32:34,240 --> 00:32:36,400 by the name 'Gear Up Your Motorcycle Store'. 706 00:32:37,160 --> 00:32:40,520 When we started interacting with the biking community 707 00:32:40,920 --> 00:32:43,880 we found there was a gap in the area of motorcycle luggage. 708 00:32:44,320 --> 00:32:46,120 And in the year, 2018, we started 709 00:32:46,360 --> 00:32:49,080 'Guardian Gears' in the garage of our home. 710 00:32:50,640 --> 00:32:52,760 And today, we manufacture 711 00:32:53,040 --> 00:32:54,960 premium quality tank bags 712 00:32:55,240 --> 00:32:57,480 tail bags, saddle bags, backpacks 713 00:32:57,920 --> 00:32:59,800 tank pouches and other products. 714 00:33:01,480 --> 00:33:03,640 We're proud to say that our products 715 00:33:03,920 --> 00:33:05,800 have been appreciated for their quality 716 00:33:06,000 --> 00:33:07,760 by more than 30, 000 customers. 717 00:33:07,960 --> 00:33:09,680 Our products are available 718 00:33:09,960 --> 00:33:12,000 online, on our own website 719 00:33:12,240 --> 00:33:15,800 on Amazon and across 70 different stores in India. 720 00:33:16,200 --> 00:33:19,320 Our dream is to not only sell our bags in India 721 00:33:19,600 --> 00:33:21,480 but also export them to other countries 722 00:33:21,680 --> 00:33:25,160 and to become India's number one motorcycle luggage brand. 723 00:33:25,560 --> 00:33:27,640 Hence, we're here to offer you 724 00:33:27,880 --> 00:33:29,120 a five percent share 725 00:33:29,280 --> 00:33:31,080 in our company for Rs. 30 lakhs. 726 00:33:31,400 --> 00:33:33,560 So, Sharks! Are you ready to shake hands 727 00:33:33,720 --> 00:33:35,240 and create your own story? 728 00:33:36,320 --> 00:33:38,040 Wow! What a grand entry! 729 00:33:38,400 --> 00:33:39,520 - Thank you, sir. - Welcome. 730 00:33:39,680 --> 00:33:40,720 Thank you so much. 731 00:33:40,920 --> 00:33:43,120 So, what's your role in the business 732 00:33:43,440 --> 00:33:45,120 and what did you do before this? 733 00:33:45,360 --> 00:33:48,560 I had joined him at 'Gear Up Your Motorcycle Store'. 734 00:33:48,880 --> 00:33:49,800 Our store 735 00:33:49,960 --> 00:33:52,320 where I manage the sales front. 736 00:33:52,680 --> 00:33:55,880 When he had the idea of starting our own manufacturing 737 00:33:56,240 --> 00:33:58,920 he was the one who started 'Guardian Gears'. 738 00:33:59,320 --> 00:34:00,960 It was his own manufacturing brand. 739 00:34:01,160 --> 00:34:04,240 Since I was already a part of his business 740 00:34:04,560 --> 00:34:06,120 as well as his life partner 741 00:34:06,440 --> 00:34:09,040 he also made me a co-founder. 742 00:34:09,200 --> 00:34:10,760 Okay. And you have equity too? 743 00:34:11,000 --> 00:34:12,600 Yes, ma'am. - What's the share holding pattern? 744 00:34:12,960 --> 00:34:13,840 50-50. 745 00:34:14,200 --> 00:34:16,640 Okay. A lot of women work in your workshop, is it? 746 00:34:16,920 --> 00:34:17,760 - Yes, ma'am. - Yes.. 747 00:34:17,960 --> 00:34:19,800 Are you the sole manufacturers of these bags or there are more? 748 00:34:20,200 --> 00:34:22,000 There are only three or four manufacturers 749 00:34:22,200 --> 00:34:23,960 in India who manufacture these bags. 750 00:34:24,280 --> 00:34:26,640 There are about 10 brands who do this. 751 00:34:26,840 --> 00:34:27,880 You own the factory? 752 00:34:28,080 --> 00:34:30,400 Yes. - How many people work for you? - 30 people. 753 00:34:31,080 --> 00:34:33,400 So, you have a big business of bike bags. 754 00:34:33,640 --> 00:34:34,640 Bike bags, right? 755 00:34:34,880 --> 00:34:36,400 - Yes, sir. - I think that 756 00:34:36,560 --> 00:34:38,640 your main market will be Royal Enfield 757 00:34:39,160 --> 00:34:41,160 - and Harley Davidson. - But sir, these bags 758 00:34:41,400 --> 00:34:43,800 are not only for Royal Enfield. They can fit on any motorcycle. 759 00:34:45,080 --> 00:34:48,320 We sell about 25,000-30,000 bags in a year. 760 00:34:48,600 --> 00:34:50,200 And last years, we booked sales 761 00:34:50,440 --> 00:34:52,200 of Rs. 1.5 crore. 762 00:34:52,520 --> 00:34:54,720 - Okay. - And this year we're 763 00:34:54,960 --> 00:34:56,280 targeting Rs. 2.5 crore. 764 00:34:56,440 --> 00:34:58,760 And all this business is from your bags 765 00:34:59,080 --> 00:35:00,600 - and not from your shop. - No. 766 00:35:00,760 --> 00:35:02,520 - This is only.. - The shop is separate. 767 00:35:02,760 --> 00:35:04,440 Yes. - What's the difference between 768 00:35:04,600 --> 00:35:05,960 a biker bag and normal bag? 769 00:35:06,240 --> 00:35:07,480 Show us some samples. 770 00:35:13,800 --> 00:35:15,560 Such bags are available at Decathlon too. 771 00:35:15,800 --> 00:35:17,600 One hundred percent, they are. 772 00:35:17,760 --> 00:35:19,840 But if you compare the quality.. 773 00:35:20,000 --> 00:35:21,600 Quality wise this is definitely better. 774 00:35:21,800 --> 00:35:23,080 - Yes, sir. - Thank you so much! 775 00:35:23,240 --> 00:35:25,720 Even the zipping is.. Generally what happens is 776 00:35:26,000 --> 00:35:27,880 people get the construction right 777 00:35:28,040 --> 00:35:29,600 but the zippers are not up to the mark. 778 00:35:29,840 --> 00:35:32,240 - They get spoilt easily. - Thank you so much, sir.. 779 00:35:32,480 --> 00:35:34,920 - How much does this bag cost? - This sells at Rs. 500. 780 00:35:35,080 --> 00:35:36,160 Amazing! 781 00:35:37,080 --> 00:35:38,560 I have a few questions for you 782 00:35:38,800 --> 00:35:40,560 if you'll please answer them for me. 783 00:35:41,000 --> 00:35:42,800 Who are you? Are you a brand? 784 00:35:43,280 --> 00:35:44,560 Or do you sell a product? 785 00:35:44,960 --> 00:35:47,360 Actually sir, we sell a product right now 786 00:35:47,560 --> 00:35:49,960 and we want to create a brand out of that product. 787 00:35:50,880 --> 00:35:53,040 I want to ask about your unit economics. 788 00:35:53,200 --> 00:35:55,360 How much that costs you and how much you sell it for. 789 00:35:55,600 --> 00:35:56,960 It sells for Rs. 3,000. 790 00:35:57,200 --> 00:35:58,880 Overall, we have a 50 percent margin. 791 00:35:59,200 --> 00:36:00,560 Is it a profitable business? 792 00:36:00,920 --> 00:36:02,680 Yes. - How much do you make in a year? 793 00:36:02,840 --> 00:36:04,400 How were sales last year? 794 00:36:04,640 --> 00:36:07,640 - We made sales of Rs. 1.25 crore. - And what was the profit? 795 00:36:07,880 --> 00:36:09,440 50 percent, as I told you. 796 00:36:09,600 --> 00:36:11,360 - Net profit. - That's your margin. 797 00:36:11,760 --> 00:36:14,120 The net profit is around 12-15 percent. 798 00:36:14,360 --> 00:36:17,160 With sales of RS. 2.5 crore, you'll make a profit of 799 00:36:17,520 --> 00:36:19,000 about Rs. 35 lakh. 800 00:36:19,560 --> 00:36:21,240 Okay, I've already made a decision. 801 00:36:23,480 --> 00:36:26,720 I think you're operating in a niche market right now. 802 00:36:27,880 --> 00:36:29,560 Secondly, your branding 803 00:36:29,800 --> 00:36:31,040 seems a little bit 804 00:36:31,240 --> 00:36:33,000 on the edge. It's somewhat risky. 805 00:36:33,240 --> 00:36:35,480 I'm not saying that it's a true copy. 806 00:36:35,680 --> 00:36:37,840 No.. - But if someone sees it from an distance 807 00:36:38,160 --> 00:36:40,880 it gives the first impression of the Harley Davidson logo. 808 00:36:41,160 --> 00:36:43,640 I don't see scale in this, so I'm out. 809 00:36:45,080 --> 00:36:47,040 Can you tell me what's your month on month growth? 810 00:36:47,200 --> 00:36:48,960 We made Rs. 18 lakh in June. 811 00:36:49,160 --> 00:36:50,600 Then we made Rs. 21 lakh. 812 00:36:50,840 --> 00:36:53,240 We touched Rs. 30 lakh in September. 813 00:36:53,680 --> 00:36:55,960 Last month we again made sales worth Rs. 21 lakh. 814 00:36:56,160 --> 00:36:59,040 What's the percentage of sale on Amazon and your website? 815 00:36:59,200 --> 00:37:00,760 You could say it's 60-40. 816 00:37:00,960 --> 00:37:02,440 60 percent sales is on Amazon 817 00:37:02,600 --> 00:37:03,600 and 40 percent is offline. 818 00:37:03,800 --> 00:37:05,360 Your business is interesting 819 00:37:05,880 --> 00:37:07,280 You're making profits too. 820 00:37:07,840 --> 00:37:10,800 But I am wondering how you're going to scale your brand. 821 00:37:12,440 --> 00:37:14,640 It's evident that production is your strength. 822 00:37:14,880 --> 00:37:16,360 Your products are proof enough. 823 00:37:16,880 --> 00:37:19,800 But I don't know who will handle the other areas. 824 00:37:20,360 --> 00:37:21,680 We can't do it for you. 825 00:37:21,800 --> 00:37:24,480 You need solid digital marketing to build a brand. 826 00:37:27,040 --> 00:37:31,840 Sir, we can always hire some capable person for this. 827 00:37:32,240 --> 00:37:35,040 There's a lot we can do if we have enough funds. 828 00:37:35,160 --> 00:37:37,160 But with that just as you.. 829 00:37:37,360 --> 00:37:38,720 Let me tell you, there are several companies. 830 00:37:38,840 --> 00:37:40,840 Lochner, Otrapnen? You'd have seen them online. 831 00:37:41,040 --> 00:37:44,200 There were a lot of similar copy bags of these. A lot.. 832 00:37:44,440 --> 00:37:47,280 You know what happens then? Your IP gets destroyed. 833 00:37:47,400 --> 00:37:49,560 You know where you'll lose most of your time then? 834 00:37:49,720 --> 00:37:52,760 - In protecting your brand name. - That's right, sir. 835 00:37:53,520 --> 00:37:56,480 And the growth beyond a certain number 836 00:37:56,680 --> 00:37:59,320 becomes difficult. So, for that reason 837 00:37:59,560 --> 00:38:00,520 I am out. 838 00:38:05,080 --> 00:38:07,240 You're going to have an offer from one of the sharks. 839 00:38:07,360 --> 00:38:08,200 Oh, God! 840 00:38:08,760 --> 00:38:09,880 We're excited. 841 00:38:10,040 --> 00:38:11,440 I'm the one left. 842 00:38:12,240 --> 00:38:14,480 These kind of businesses are quite challenging. 843 00:38:14,600 --> 00:38:16,640 On one hand, you're running your store. 844 00:38:16,720 --> 00:38:19,280 So, before making the offer, we'd want you 845 00:38:19,400 --> 00:38:21,160 to shut it. Because it's just a distraction. 846 00:38:21,320 --> 00:38:22,680 Because all the efforts you put in there 847 00:38:22,880 --> 00:38:24,880 - the resources won't be worthy. - Yes. Ultimately true. 848 00:38:25,040 --> 00:38:28,840 Secondly, this is definitely a crowded market. 849 00:38:29,080 --> 00:38:32,400 Your branding is a bit challenging. 850 00:38:32,600 --> 00:38:35,000 For instance, your logo looks like Hali 851 00:38:35,160 --> 00:38:36,800 and the colour is of KTM bikes. 852 00:38:37,080 --> 00:38:38,760 So, we'll have to get that changed 853 00:38:38,920 --> 00:38:40,480 if we want to make our own identity. 854 00:38:40,600 --> 00:38:43,840 And you'll definitely have to hire someone smart 855 00:38:44,000 --> 00:38:46,400 - and young for the branding. - Yes. 856 00:38:46,480 --> 00:38:48,480 Because that doesn't seem to be your comfort. 857 00:38:48,600 --> 00:38:49,800 Whereas, making these bags 858 00:38:50,240 --> 00:38:51,440 which you've done really well 859 00:38:51,560 --> 00:38:53,560 this is your comfort and confidence. - Thank you. 860 00:38:53,680 --> 00:38:56,800 So, that's.. Based on these, we want to make an offer to you. 861 00:38:56,920 --> 00:38:59,400 So, 30 lakhs for 30 percent. 862 00:39:05,600 --> 00:39:08,000 Where all three sharks will come ten percent each. 863 00:39:09,320 --> 00:39:10,920 And it's a non-negotiable offer. 864 00:39:11,080 --> 00:39:13,640 I don't think we can allow any counter offer.. 865 00:39:13,840 --> 00:39:16,120 It's an in or out offer where you'll have to decide. 866 00:39:19,760 --> 00:39:22,600 We'd like to make a counter offer.. 867 00:39:22,920 --> 00:39:26,640 Well, we can make it 15 percent for 30 lakhs. 868 00:39:27,760 --> 00:39:29,720 No, I'm out of it. Sorry. 869 00:39:29,920 --> 00:39:31,920 We can't offer anything more than this, sir. 870 00:39:33,560 --> 00:39:36,920 Guys, this deal won't work for us at 15 percent. 871 00:39:38,280 --> 00:39:40,520 I'm very sorry but we're out. 872 00:39:42,360 --> 00:39:43,480 - Thank you so much. - Thank you so much. 873 00:39:43,640 --> 00:39:44,520 - Best of luck. - Thank you, everyone. 874 00:39:44,640 --> 00:39:45,600 - Thank you, all the sharks. - All right, guys. 875 00:39:45,720 --> 00:39:47,560 - Good luck. - Thank you. - Thank you. 876 00:40:29,280 --> 00:40:31,400 Hi, sharks. My name is Oshina Hans. 877 00:40:31,480 --> 00:40:32,800 And I'm Saurabh Tokas. 878 00:40:32,920 --> 00:40:35,160 We both are 28 years old and we're from Delhi. 879 00:40:35,400 --> 00:40:37,760 And our brand is Modern Myth 880 00:40:37,960 --> 00:40:39,840 which we started in 2019. 881 00:40:41,480 --> 00:40:43,920 Who says, girls can't get into business. 882 00:40:44,160 --> 00:40:45,280 I do it. 883 00:40:45,480 --> 00:40:46,400 And I.. 884 00:40:46,920 --> 00:40:48,000 I'm a girl boss. 885 00:40:48,200 --> 00:40:51,480 Who says guys can't carry flashy bags? 886 00:40:51,680 --> 00:40:53,560 - I carry this, daily. - Wow! 887 00:40:53,920 --> 00:40:57,240 Who says, the gun can be loaded only with the bullets? 888 00:40:58,040 --> 00:40:59,840 - Things can be loaded as well. - Wow! - Pretty cool. 889 00:41:00,040 --> 00:41:03,280 Let lips be not just to apply lipstick 890 00:41:03,440 --> 00:41:05,040 but also to keep lipsticks. 891 00:41:05,240 --> 00:41:08,520 It's just the leather that's needed to make stylish bags. 892 00:41:08,800 --> 00:41:09,680 What say? 893 00:41:10,000 --> 00:41:11,680 It can be vegan leather as well. 894 00:41:11,880 --> 00:41:12,840 Introducing 895 00:41:13,320 --> 00:41:14,520 Modern Myth. 896 00:41:18,800 --> 00:41:21,760 In 2019, we started with just four artisans 897 00:41:21,920 --> 00:41:23,960 and a catalogue which had just 30 bags. 898 00:41:25,200 --> 00:41:27,320 Today, we have 140 varieties 899 00:41:27,440 --> 00:41:28,600 and our Modern Myth bags 900 00:41:28,720 --> 00:41:30,640 are available on our website, modernmyth.in 901 00:41:30,760 --> 00:41:32,520 and also other market places. 902 00:41:32,640 --> 00:41:35,280 Sharks, with your investment and expertise 903 00:41:35,440 --> 00:41:36,480 we want to take Modern Myth 904 00:41:36,640 --> 00:41:39,760 to every corners of India. 905 00:41:40,000 --> 00:41:42,200 We also want to explore untapped market. 906 00:41:42,320 --> 00:41:44,400 For which we're asking you, sharks for 75 lakhs 907 00:41:44,520 --> 00:41:46,280 at five percent equity. 908 00:41:48,280 --> 00:41:50,520 Oshina, Saurabh, welcome to Shark Tank. 909 00:41:50,640 --> 00:41:53,080 - Thank you, ma'am. - So, how do you know each other 910 00:41:53,240 --> 00:41:56,240 and how did you decide to start this business, together? 911 00:41:56,440 --> 00:41:58,920 Saurabh and I know each other from 15 years. 912 00:41:59,040 --> 00:41:59,960 We have been dating. 913 00:42:00,920 --> 00:42:02,560 We know each other from our school days. 914 00:42:02,720 --> 00:42:04,480 I'm graduate from NIFT. I just told him, someday 915 00:42:04,800 --> 00:42:07,520 that I want to start my own brand 916 00:42:07,640 --> 00:42:09,200 and I may need a bit of his help. 917 00:42:09,320 --> 00:42:11,000 But I helped her, completely and not a bit. 918 00:42:11,160 --> 00:42:12,720 I'm fully invested in the business 919 00:42:12,840 --> 00:42:14,120 because I know her potential. 920 00:42:14,280 --> 00:42:17,200 Saurabh, you supported her for her business acumen or.. 921 00:42:17,320 --> 00:42:19,760 No, I supported her for her design aesthetics. 922 00:42:19,920 --> 00:42:21,160 Awesome. So, are you both still dating 923 00:42:21,280 --> 00:42:22,600 or did Saurabh propose you, finally? 924 00:42:22,760 --> 00:42:25,520 He.. He didn't buy a ring yet. There's no guarantee about him. 925 00:42:25,640 --> 00:42:26,640 No worries. I can give mine. 926 00:42:29,440 --> 00:42:30,800 I can think of it if we crack any deal. 927 00:42:31,000 --> 00:42:31,920 Oh! 928 00:42:32,400 --> 00:42:34,120 So, we'll have to offer a deal, now. 929 00:42:34,600 --> 00:42:35,480 Good. 930 00:42:36,080 --> 00:42:38,360 Please show us the products. 931 00:42:40,840 --> 00:42:43,280 In the marketplace, without marketing 932 00:42:43,320 --> 00:42:46,200 - we've done 2.5 crores in sales. - Wow! 933 00:42:46,240 --> 00:42:47,600 And how much was the sales in the last month? 934 00:42:47,640 --> 00:42:48,520 14 lakhs. 935 00:42:48,560 --> 00:42:50,080 What is your average selling price? 936 00:42:50,120 --> 00:42:52,880 - 600 ASP, sir. - 600 ASP. 937 00:42:52,920 --> 00:42:55,440 Who is the CEO of the company? 938 00:42:55,480 --> 00:42:57,200 - It's obvious, sir. - Obvious. 939 00:42:57,280 --> 00:43:00,800 What is your share holding pattern? - 50-50, sir. 940 00:43:01,120 --> 00:43:03,920 What if you guys have a fight or something.. 941 00:43:03,960 --> 00:43:06,400 Sir, she's the one. She's the boss. 942 00:43:07,640 --> 00:43:09,000 You said you're from NIFT. 943 00:43:09,040 --> 00:43:10,800 There is something called design language. 944 00:43:11,560 --> 00:43:14,920 Take any brand for example Louis Vuitton or Gucci.. 945 00:43:14,960 --> 00:43:19,320 People will take one look and recognise the brand 946 00:43:19,520 --> 00:43:23,280 and it belongs to their design range. 947 00:43:23,840 --> 00:43:26,840 This looks like half of Janpath Market 948 00:43:28,800 --> 00:43:30,360 half from Rajouri Garden. 949 00:43:30,400 --> 00:43:32,960 A little bit of Sarojini Nagar and a little of GK. 950 00:43:35,080 --> 00:43:38,320 You've chosen products from four street vendors 951 00:43:39,800 --> 00:43:41,800 and you've decided to sell them online. 952 00:43:41,840 --> 00:43:46,000 Or did you design them and ask someone to manufacture them? 953 00:43:46,040 --> 00:43:49,440 Start a stall in Sarojini Nagar 954 00:43:49,480 --> 00:43:51,600 with anyone's name yet they will sell. 955 00:43:54,040 --> 00:43:56,920 Sir, you can't find our fan bag anywhere else. 956 00:43:58,360 --> 00:44:00,400 What is your main USP? 957 00:44:00,440 --> 00:44:03,320 Our main USP which has been till today 958 00:44:03,360 --> 00:44:05,720 and I would beg to differ, but it is our design. 959 00:44:05,760 --> 00:44:07,880 Which can be copied, right? 960 00:44:09,320 --> 00:44:10,840 We won't stick to one design 961 00:44:10,880 --> 00:44:12,480 we'll make hundreds of designs 962 00:44:12,520 --> 00:44:14,840 even thousands because we manufacture it ourselves 963 00:44:14,880 --> 00:44:16,280 and we have our own designer. 964 00:44:17,040 --> 00:44:18,920 You are the main designer of the firm. - Yes. 965 00:44:18,960 --> 00:44:21,640 Did you hire any other designers? - No. 966 00:44:22,480 --> 00:44:25,040 You launch the design that you like. 967 00:44:25,320 --> 00:44:27,880 Yes. - It's very competitive market. A lot. 968 00:44:28,120 --> 00:44:30,840 And you said that the only differentiation is design 969 00:44:30,880 --> 00:44:35,240 so if you make designs of all kinds 970 00:44:35,280 --> 00:44:36,880 then it'll become difficult to make a brand. 971 00:44:36,920 --> 00:44:38,320 I want to make a go-to brand. 972 00:44:38,360 --> 00:44:41,000 I want to focus on the millennial market 973 00:44:41,040 --> 00:44:42,920 I'm focusing on the young market 974 00:44:43,160 --> 00:44:45,000 who want to experiment with their looks. 975 00:44:45,040 --> 00:44:47,200 They won't repeat the same look. 976 00:44:47,400 --> 00:44:48,800 Our customers are not like that. 977 00:44:48,840 --> 00:44:52,080 You want to make a fast fashion bags brand. - Yes. 978 00:44:52,120 --> 00:44:55,840 Did you do some work on how to retain a fast fashion market? 979 00:44:55,880 --> 00:44:58,280 Firstly, I'm not interested in launching 980 00:44:59,080 --> 00:45:01,440 new designs every ten days. 981 00:45:01,480 --> 00:45:04,640 I want to make few memorable styles first. 982 00:45:04,680 --> 00:45:08,680 You'll associate certain styles with certain brands. 983 00:45:08,840 --> 00:45:10,520 So I've made my decision. 984 00:45:10,840 --> 00:45:12,960 I asked you a few times as to what you want to do. 985 00:45:13,000 --> 00:45:14,680 You said your design is good. 986 00:45:14,720 --> 00:45:17,640 Before the design, you can make a brand. 987 00:45:17,680 --> 00:45:19,120 Concentrate on the brand. 988 00:45:19,160 --> 00:45:22,600 You are not getting it now. For that reason, I'm out. 989 00:45:23,400 --> 00:45:26,920 When you started your pitch you said a statement. 990 00:45:26,960 --> 00:45:29,040 - Vegan bags. - Yes. 991 00:45:29,360 --> 00:45:32,240 - So are all your bags vegan? - Yes. 992 00:45:32,280 --> 00:45:33,800 - All the bags? - Yes. 993 00:45:33,840 --> 00:45:35,560 Isn't that a differentiator? 994 00:45:35,600 --> 00:45:37,640 You are not talking about it. I don't get it. 995 00:45:37,680 --> 00:45:39,840 Sir, we wanted to come there.. 996 00:45:39,880 --> 00:45:42,040 He asked thrice what is your differentiator. 997 00:45:42,080 --> 00:45:44,560 But all mass brands are using synthetic leather. 998 00:45:44,600 --> 00:45:46,760 Yet, that's a point. 999 00:45:48,760 --> 00:45:52,360 I think you are in an interesting business. 1000 00:45:52,840 --> 00:45:55,840 The fast fashion market is increasing fast too. 1001 00:45:56,480 --> 00:45:58,120 But you are too early. 1002 00:45:58,400 --> 00:46:00,680 You still do not understand differentiation, positioning 1003 00:46:00,880 --> 00:46:03,240 and strategy. 1004 00:46:04,080 --> 00:46:05,680 Maybe you will do good business in the future 1005 00:46:05,720 --> 00:46:07,920 but today, I cannot join hands with you. 1006 00:46:08,000 --> 00:46:09,480 So, I am out. But I wish you the best. 1007 00:46:09,760 --> 00:46:11,960 - Thank you. - I have also made my decision. 1008 00:46:13,000 --> 00:46:15,280 I think you need to focus on your supply chain. 1009 00:46:15,360 --> 00:46:18,320 So that you can launch high quality bags 1010 00:46:18,440 --> 00:46:22,200 in affordable price at scale in the market at the earliest. 1011 00:46:22,240 --> 00:46:24,360 You continuously need designs. It's not about the present. 1012 00:46:24,400 --> 00:46:25,920 Now, your design is a hit. But how will it become a hit 1013 00:46:26,000 --> 00:46:28,000 in the future? For that you need machinery. 1014 00:46:28,200 --> 00:46:30,200 So, I think it's too early now. 1015 00:46:30,480 --> 00:46:31,840 You should work on that. 1016 00:46:32,840 --> 00:46:34,800 And I wish you best of the luck. Today, I am out. 1017 00:46:35,320 --> 00:46:36,200 Thank you. 1018 00:46:36,320 --> 00:46:38,040 So, three Sharks are out. 1019 00:46:38,080 --> 00:46:39,800 Ashneer, have you made your decision? 1020 00:46:39,840 --> 00:46:41,200 I didn't even understand the design. 1021 00:46:41,960 --> 00:46:43,640 Secondly, in the future there may be clash 1022 00:46:43,680 --> 00:46:44,560 between you guys. 1023 00:46:44,640 --> 00:46:45,520 What will happen to the company then? 1024 00:46:47,120 --> 00:46:49,520 Sir, we are together for last 15 years. 1025 00:46:49,560 --> 00:46:51,600 We will not have any clash just like that. 1026 00:46:51,800 --> 00:46:54,560 And we don't have any such plan for clash.. 1027 00:46:54,680 --> 00:46:56,880 No, you don't need a plan for that. - No sir, I mean.. 1028 00:46:57,440 --> 00:46:59,440 But Ashneer, that could happen even after marriage. 1029 00:46:59,440 --> 00:47:00,320 It could happen after marriage too. 1030 00:47:00,360 --> 00:47:01,440 - But generally it doesn't happen. - No.. 1031 00:47:01,560 --> 00:47:03,880 Generally.. - Look, it's called relationship risk. 1032 00:47:04,360 --> 00:47:06,240 Right? An investor doesn't want to take that risk. 1033 00:47:06,320 --> 00:47:08,160 That's a little sad to talk about.. - Yes. 1034 00:47:08,200 --> 00:47:11,720 ...because we have an example right in front of us. - Yes.. 1035 00:47:11,760 --> 00:47:13,200 She is doing business with her husband. - Yes. 1036 00:47:13,280 --> 00:47:14,360 And she is really successful. 1037 00:47:16,520 --> 00:47:17,800 So, I look up to her. 1038 00:47:18,000 --> 00:47:20,200 We look up to her. We were discussing about her only. 1039 00:47:20,280 --> 00:47:22,520 That if she can take a business to this level 1040 00:47:22,560 --> 00:47:24,160 - then why can't we? - Absolutely. - Good answer. 1041 00:47:24,200 --> 00:47:26,600 No.. You.. - Absolutely. There's nothing to be offended. 1042 00:47:26,680 --> 00:47:28,160 - No.. - When it's about a business.. 1043 00:47:28,200 --> 00:47:29,560 Yes. - Yes, sir. - ...then we talk about the deals. 1044 00:47:29,560 --> 00:47:30,680 - Yes, sir. - Okay? - Of course. 1045 00:47:30,680 --> 00:47:31,680 So, we will talk about all the risks. 1046 00:47:32,080 --> 00:47:33,440 We respect you opinion, sir. 1047 00:47:33,520 --> 00:47:34,400 The last Shark. 1048 00:47:36,720 --> 00:47:39,000 We make such bags, a lot. 1049 00:47:39,480 --> 00:47:42,400 The problem is that this thing rusts away too soon. 1050 00:47:42,720 --> 00:47:46,920 This material will start coming out. 1051 00:47:47,040 --> 00:47:49,560 See, we give the bags for free with lipstick. 1052 00:47:49,640 --> 00:47:51,560 So, we don't care if after six months.. 1053 00:47:51,640 --> 00:47:54,680 But in your category quality is very important 1054 00:47:54,760 --> 00:47:56,040 because you have to build a brand. 1055 00:47:56,160 --> 00:47:58,080 - Right. - So, my suggestion would be.. 1056 00:47:58,200 --> 00:48:00,160 Despite depending on the design 1057 00:48:00,360 --> 00:48:02,600 you should focus on the quality, durability 1058 00:48:03,200 --> 00:48:06,160 and on consistent designing language. 1059 00:48:06,280 --> 00:48:07,920 Then you can increase the scale. 1060 00:48:08,000 --> 00:48:09,680 So, right now this does not fit for me. 1061 00:48:09,760 --> 00:48:11,600 So, I can't be a part of it. 1062 00:48:13,280 --> 00:48:17,560 But I think that you two are a fabulous team. 1063 00:48:17,720 --> 00:48:19,960 When your brand gets a pull 1064 00:48:20,040 --> 00:48:22,280 that consumers will buy the expensive bags too.. 1065 00:48:22,440 --> 00:48:24,640 And when they will not pick you just for the design 1066 00:48:24,920 --> 00:48:27,080 then it will be a better time for you to raise funds 1067 00:48:27,160 --> 00:48:29,440 in my opinion. So, for now.. 1068 00:48:29,520 --> 00:48:31,120 All the five Sharks are out. 1069 00:48:31,320 --> 00:48:33,480 Best of luck Oshina and Sourav. 1070 00:48:33,680 --> 00:48:35,040 But we will not let go of one thing. 1071 00:48:35,160 --> 00:48:36,080 Make the proposal. 1072 00:48:36,160 --> 00:48:38,200 Next year, for sure. You will be invited, sir. 1073 00:48:39,400 --> 00:48:40,280 Thank you. 1074 00:48:40,320 --> 00:48:41,320 - All the best. - Okay. 1075 00:48:41,440 --> 00:48:42,680 - Okay. Thank you.. - All the best. 1076 00:48:42,760 --> 00:48:43,800 Best of luck. 1077 00:49:11,840 --> 00:49:13,840 It's amazing! Now-a-days, it's not a big deal 1078 00:49:13,920 --> 00:49:15,720 to generate 10 to 15 lakhs per month through a business. 1079 00:49:15,840 --> 00:49:19,120 That's a good thing but you can make maximum 15 lakhs. 1080 00:49:19,200 --> 00:49:20,520 It's okay for the exhibitions 1081 00:49:20,560 --> 00:49:22,280 - but it's not for investment. - These things are now.. 1082 00:49:22,320 --> 00:49:24,000 - They are commoditized. - They are commoditized. 1083 00:49:24,120 --> 00:49:25,040 There's nothing much to differentiate.. 1084 00:49:25,080 --> 00:49:26,560 But some of them will become the heroes 1085 00:49:26,600 --> 00:49:28,200 who will make big brands. 1086 00:49:28,280 --> 00:49:29,760 100 per cent. I guarantee you.