Meet a modern Indian bride
who is no more shy.
For such quirky people, this is our brand
The Quirky Naari.
It's a lifestyle and apparel brand
which is specialised in personalised
and sustainable fashion.
Seven. Sid Seven.
And it is my superpower to invent things.
- I have made 11 inventions. - Wow!
They are all very different from each other.
I am Jimmy and this is my son, Jash.
Get-A-Whey is India's first
healthy ice cream!
Be it scorching hot
or freezing cold..
Be it Diwali, Eid, or Holi..
Be it a wedding or a birthday party..
Be it the happiness of one's good exam results
or the sorrow of one's broken heart
and just like, even if it is midnight cravings..
There's only one thing common in all this
and that is ice cream.
Be it a small kid or an elderly person..
Everyone likes ice cream.
Because this is something that melts our heart.
But, Mom, people who follow a healthy diet
and a healthy lifestyle..
Someone follows a high-protein diet, someone, a sugar-free diet
and someone, a low-calorie diet.
We don't find ice cream anywhere in all this.
Do you have any such option
or such a solution
that can solve this problem
which is so good that you forget it's healthy?
Don't worry, dear.
Together, we'll come up with some solution for this.
So, sharks, today, we have come to you
with the solution for this problem.
Get-A-Whey is India's first
healthy ice cream!
Get-A-Whey has four times protein
than normal ice cream
because we add whey protein powder
that is made from leftover water of paneer
the most concentrated form of protein.
Our ice cream is sugar free
as well as low in calories.
Not just that
it is much better even in taste and creaminess
than other ice creams.
Our ice cream is available in 12 flavours
out of which there are four ketofriendly options, too!
We'll be launching low-calorie ice cream sandwich
as well as vegan ice cream shortly.
Get-A-Whey was launched in the kitchen of my home
around two-and-a-half years ago.
is to start a brand.
Gurugram and Chennai.
Our ice cream is easily available in supermarkets near
your house or any online food ordering platforms
- or marketplaces. - Wow!
During the lockdown of 2020, we launched our website
Get-A-Whey.in
by which we provided the facility of ordering directly
from our customers.
So, today, we have come to you
to get an investment of Rs. 1 crore for 8 percent equity.
Wow!
- So, sharks.. - I scream, you scream..
- We all scream for ice cream.. - We all scream for ice cream..
I understood that you are mother and son.
You didn't tell us your names.
I am Jimmy and this is my son, Jash.
Awesome!
Both of you tell us separately
why you decided entrepreneurial journey
as a mother and son.
Because we have come across many types of cofounders.
There would be friends, a husband and wife..
This combination is very rare.
I have been in entrepreneurial journey since 30 years.
I've been doing numerous businesses.
And when Jash gave me an idea
I found it very exciting
because personally, I am very fitness conscious.
- We feel that. - Thank you very much.
Mom forgot to say that she's a very good cook!
So, I went to her
I used to nag her, I nagged her for 2 to 3 months
requesting her to make it for me.
Back then, I didn't have any business idea.
But if she is such a good cook, why did you nag her?
She wasn't.. - Because I wasn't making his ice cream. - I see..
When she offered me this ice cream for the first time
I asked her to offer it to my friends as well
and we got a lot of positive feedback.
So, I told mom that we should launch it properly.
We should do some packaging
and we'll launch it in the market
and see what response we get.
Mom doesn't say 'no' for anything.
So, like that, it just happened
and we started it. - I think nobody's mother says 'no'.
Yes, that's the definition of 'mother'. - Yes.
But tell me something. The most difficult part, you know
is to start a brand.
You started and got an idea.
What was your next step?
Initially, I made some a few ice creams in the kitchen
and started it on Instagram.
And we started getting very good response on Instagram.
When the scale started increasing, we felt
that we need various food licences and certifications.
So, we appointed a food technologist.
And also, we made partnership with
a contract manufacturing facility.
Do you have prior experience of from where to procure plastic
and so on? - No. It was a learning experience.
Wow! That is a hassle!
I feel two things.
Firstly, when I hear 'Get-A-Whey'
it reminds me of a travel company.
- Right? - Right.
- Until I see the spelling. - Right.
Secondly, on seeing the spelling, I get to know
- it's a whey protein product. - Yes.
But you just said that you want to make even nonwhey
vegan and other types of sweets. - Yes.
So, it can even be limiting for you.
So, will you answer these two questions?
Absolutely! So..
In fact, when we thought of the name, we'd one thing in mind.
When we have a dessert and so on
we tend to feel guilty.
So, we want to get away from those calories..
Get away from guilt? I see!
Yes, get away from that guilt
from the fats, from the sugar.
So, that was the idea and you rightly said
that it has 'whey', so, it becomes limiting.
So, we've even got a trademark registered with 'Way'
for launching the vegan range
which will be just a name change with 'H' and 'E' replaced
by 'A'.
So, basically, it is going to be get away from the guilt.
'Get away from the guilt..'
Very interesting!
How do you divide your respective work?
I look after the operations and recipe development.
Jash looks after the complete business development
and Pashmi, my daughter, heads the complete marketing.
Perfect! All in the family! - Yes!
How many units have you sold until now?
How many do you sell monthly and what is the sales?
Sir, monthly, we sell around 22,000 to 25,000 units.
- Wow! - Wow! - From October 2018 till 2019
we had done sales of around Rs. 15 lakh.
That was organic from Instagram and..
That was our test marketing type of phase.
Then in financial year 2019-20, we did sales
of Rs. 50 lakh.
In the financial year 2020-21
we did 1.6 crore.
And this year, we have already done 2.2 crore
and we are projecting sales of 3.6 crore in the coming year.
So, by March end, we are projecting 3.6 crore.
Wow! Well done!
Do you know what is the biggest problem in this industry?
It is cold storage.
Yes.. - If you have to deliver it from one place to another
- the ice cream melts over there. - Yes.
Like you have mentioned 'order online through Zomato, Swiggy'.
Yes.. - So, it can be done only within a certain radius. - Yes..
Like we have ice cream, 'Gammies'. - Yes.
They are close by, so, we can get it from them.
Or else, if it comes from some other place, it melts.
- It melts. - So, how do you manage that?
Sir, for that, we have set up cloud kitchens.
In Mumbai, we have around 10 cloud kitchens. - Wow!
In Pune.. - You have set up 10 already? - Yes. - Wow!
They have to
if they have to sell ice cream locally..
Because it's the most lean way to grow this sort of a kitchen.
What is the total number of cloud kitchens that you have?
- Currently, we have 22. - '22..'
This number will become 45 before December 15.
Aren't Rs. 175 too much for such a small tub of ice cream?
Vineeta, the normal protein ice cream
costs Rs. 135
but in keto, what happens is
we don't add milk at all.
- I think.. - Which one is keto?
- The blueberry, the very berry.. - It tastes better.
Yes, it's too good.
We don't add milk in this. It is made of full cream.
Is there no other company who makes the similar thing?
Sir, there's no exactly in our space.
But we have seen a couple of start-ups in the last one year.
Who are in a low calorie space.
I don't think they add whey into it.
They don't add whey but they also add some sugar.
Our ice-cream is completely sugar free.
Then, what have you added for the sweetness?
There's a substitute called erythritol that we use.
That's something similar to sugar free, right? - Yes.
- Any dairy products added? - It only has heavy cream
- which is lactose free. - I can have it then.
Also, we're the only company
that's making eco-friendly ice-cream.
Then, why don't you launch it in the modern trade?
Sir, we're already launched on the modern trade.
They're already available in the stores
like Nature's Basket Dorabjee's and Modern Bazaar.
- But because.. - You don't earn there. - Yes.
Exactly. You can only do your branding there.
What's the margin in your business?
Sir, our gross margin is 69 percent
and our net margin for this year
is around 20 percent, after tax deduction.
So, you're trying to say you'll make 72 lakhs, this year?
Yes, easily.
This year, you'll make a net margin of 72 lakhs.
Yes. - And for the break-up, you gave some percentage.
From Swiggy and..
Food aggregators and the rest..
We have differentiated between online and offline.
70 percent is online
which includes aggregators like Swiggy, Zomato
Big Basket and Amazon.
- And our website, as well.. - Half and half?
Between Swiggy, Zomato and our website?
20 percent and 80 percent.
Jash, I give you this offer.
Ten million that you've demanded. - Yes, ma'am.
- Close it. - And I want 15 percent
of company's stake.
- Okay. - Wow! - With which I can..
That's strange. We're still discussing and she's giving
- her offer. We're crazy. - Where my skill in the game
can be put into this business.. - Hello.
And so that I can build this with you.
So that I can support you in the branding.
In the product development, to make the product even better.
Jimmy, Jash, this is the first time
- she's making an offer so soon. - I felt..
She doesn't make an offer, so easily.
- So, that's a big thing. - I..
A health freak like me..
- There are a lot such.. - I know it.
Forget Shark Tank. You won't find anyone in the entire
- entrepreneur team. - I-I completely know that.
Jimmy, you know what I liked about you?
The two of your bonding as a mother and son..
- The way you both are going.. - Thank you.
- So sweet. - Yes! - Thank you.
I am very sweet. And your ice-cream..
- And so is your ice-cream. - And so is your ice-cream.
- Thank you, ma'am. - But it matches with my choice.
We have all varieties of flavours which can match
- with all of your outfit.. - With all of your outfit.
If you get ten million, today, what will you do?
- Sir, marketing.. - What do you mean by marketing?
You can put it as two words. Marketing and strategy.
- I call it as strategy. - Right.
What do you want to do with the marketing?
Sir, to say, immediately
We would rely mostly on influencer marketing
on Instagram. But because
We didn't have enough funds.
We have backed off several times
because we couldn't do those things.
You don't need influencer marketing for this.
Try something innovative.
You're already on Zomato, Swiggy.
In the end of every order, display that..
Whatever you're selling at Rs. 135
sell it at half the price.
- Like, for Rs. 50. - Yes.
- Add this ice-cream. - Try and buy.
So, people will try and buy.
They'll get a trial for Rs. 50.
Sir, this kind of thought..
We were looking for the same expertise.
You can't get this kind of expertise for free.
You'll have to do the dilution for that. - Right.
And for the dilution, we want to give you an offer.
Okay. - You asked at eight percent equity, right?
Yes. - We don't want to demand too high
like some of them here are quite greedy.
Most of them over here are not guilt-free.
We're guilt-free kind of people.
Ashneer and I are humble.
- So, we feel.. - Both from Delhi. - Yes.
We think we shouldn't be looting people, unnecessarily.
You basically need guidance.
You don't need to give more equity as such.
So, at 12 percent of equity, we can give you ten million.
The two of us..
I'm the best Shark here and Ashneer is the second best.
Yes.. We, two Sharks together
will give you ten million at 12 percent equity.
So, shall we finalise the deal?
I'd want to listen..
You said you need us.
No, they didn't say that.
You told them repeatedly that they need you.
You didn't give them the chance to talk. - Right.
You're the best in the world.
Well, just to be clear, I'll match to their offer.
- Fine, 12 percent. - Look at her.
Look at her. You know what mistake most of them do?
They copy others. If she was not guilt-free, herself
she should have offered it in the first go.
- You didn't do it right. - I asked three percent extra.
I can become their brand ambassador.
Because no one else is as fit as I am.
So, three percent extra was for that.
Look, they won't let you talk.
There's no point even if they invest.
As Aman said
why do you want the money?
So, I wanted to..
- Please go on, Ms. Jimmy. - I wanted to answer him.
- This is not some rocket science. - Right.
Nor we can have a patent registration for this recipe.
Anyone from FMCG market
can copy this product, easily.
Perhaps, they can't match up to the taste.
So, we want to increase our scalability, sooner.
So that our competitor doesn't leave us behind.
- Right, ma'am. - It was good to hear you.
- That was so good. - Thank you.
It's you who has completed MBA or she has done it..
No.. - She has run her business for 30 years.
The best degree is when you run your own company.
- That's the best MBA. - I always say
MBA means you should know to sell your products.
- What do you say, ma'am? - There's a saying in Gujarati
'I know everything'.
'I also know everything'.
Well, let me make it simple for you guys because..
You already have offers for you.
I think the product is unique for sure.
This is a competitive market and products can be copied.
I think ten million cannot make much of a dent.
You need minimum fifty million to bring in a change.
So I am out.
- Thank you. - Thank you.
I was thinking of giving you an offer.
But then I saw it from your perspective.
We three together for 15 percent?
I think the two offers that you have got..
They are very good offers.
I think they can help you
on a direction they are passionate about.
I too can do it.
But I think the juniors here must get a deal or two.
So.. - Thanks for your generosity.
You are great, Sire.
Sir, do we need to get down on the floor?
So you must choose one of them.
I am out for now but I am willing to help you always.
- Thank you. - Thank you.
We were waiting for them to get out.
And now we have a simple deal here.
We three will come together. At a premium, of course.
We three would take 15 percent.
You can present a counter of you like.
- He just have to make a call. - I am out so I am helping you.
You can make a counter if you want.
You can help us as well.
You can do that by being quiet.
Exactly, if you would.
Sharks, we got a counter offer. Please listen to me.
Please hear us out.
We are fine with 15 percent but for 1.5 Crore.
- From three of you. - From three of you.
Second option? - At 12 percent equity.
- Please, Aman, wait.! - Good counter.
At 12 percent, it was either her or us both.
And now you get all three.
- Yes or no? - Let's do t.
I am only making a request.
If you close it at 12 percent for ten million, it'll be great.
They are not the kind to heed to such requests.
- We are into making deals. - Business minded.
We are the same. You and us.
Okay then, let's go for it.
- Alright. - Good stuff.
Awesome!
Let us make it the best brand of the India.
You are great.
Thank you so much.
Thank you.
I applaud your efforts. You guys are fantastic.
You are the face of the New India.
- Thank you so much, sir. - Thank you, Anupam.
All the best.
Seven. Sid Seven.
And it is my superpower to invent things.
Hi, Sharks. I am Siddharth. I am 28 years old.
- I am from Jammu. - Wow!
To invent, to make something.
I always wanted to solve problems.
And hence I wanted to be an Engineer.
I was rejected from my dream college It at 17 years of age.
But that day I decided
that a mere college cannot determine my future.
Fast forward a decade and here I am.
As the founder of Sid Seven designs.
Here we invent unique and new equipment's
that are needed in our daily lives.
- I have made 11 inventions. - Wow!
With three granted patents and two pending patents.
I have yet to file patents for six others.
They are all very different from each other.
But they serve one purpose.
To make our daily lives a bit better.
Sharks, have you ever done any drilling?
Then you must how the dust flies around drilling.
Now here is drill duster.
Welcome, Drill Duster.
- May I ask you something? - Go ahead.
How many of you drink your morning tea on your way to work?
Often you must be using a disposable cup.
About 50,000 Crores disposable cups are used every year.
I have invented a cup that is so easy to carry
almost like carrying your own smartphone.
Please welcome ToGo.
So ToGo is a patented
Flat folding, silicone based collapsible cup.
It collapses in the shape of a smartphone.
It fits easily in a pant pocket and in your back pocket
and in your rucksack. Easy to carry anywhere.
Sharks, my 11 inventions are different from each other
but my vision is to bring such instruments to the world
that have the potential to be in use even after I pass
for centuries, in every household.
Sharks, here I am seeking an investment
of 47 lakhs for ten percent of my company.
Thank you.
- Sid, welcome to Shark tank. - Thank you.
You did invoke Bond here.
Thank you. Thank you.
- You said you are from Jammu. - Yes, sir.
- Were you raised in Jammu? - No, sir.
I was born in Jammu and I lived in Punjab
I did my bachelors in mechanical engineering.
I went to Germany for three years.
There I did my masters in automotive engineering.
I was there on fully paid scholarship. - Amazing.
Tell me, can I not get such products on Ali Express?
Sir, not this product nor anything similar.
Is there no solution to collect drilling dust?
There are and hence it began
I had an eye infection while drilling my ceiling.
I went on internet to find some solution and there were none.
- There were ones that were bulky. - How did you infect your eye?
Tell us your sales.
We launched drill duster in March 2020.
We are at a proof of concept stage.
I am an early start up of three years. - You got sales?
- Sir, I do but very little. - How much is it?
Last year we had sales of Rs. 14 lakhs.
- Last month? - About one lakh.
- A lakh in sales for past month. - About 12 lakhs in a year.
What else have you invented? The cup was not fun.
- One more we have is a desk clip. - Show it to us.
Show us your inventions.
A desk clip that can work on 17 to 30 mm desks.
We have such bag hangers.
I have such with me.
- You can use it to hang stuff. - How is it any different?
Those are of two types in the market.
One needs to be screwed on and one has adhesive tapes.
Not at all. I have one like this.
You know it can be adjusted to hang the bags.
Tell me, why are you making so many products?
Why not make one star product? Why risk your career?
Ruining it.
We do not want to be global level manufacturers.
We want to license our inventions.
We create IPs.
We have patents, trademarks, domain names..
We put it forward.
Siddharth, tell me something.
Are you an inventor or a businessman?
I am an inventor. - Others will call you an inventor.
Why do you call yourself an inventor?
Self-obsession.
It is like a phase of being an inventor.
It is just like a passing phase.
Sir, my goal is not just invention.
I just asked you and you said you are an inventor.
I am inventor since I have three patents on my name.
So what?
Edison did not become Edison by watching others.
He was clear on what he wanted to invent.
You just a wannabe superstar.
By profession I am an automotive mechanical engineer.
- That is who I am. - That is your qualification.
Not your profession.
You are nothing.
What are you making? Trinkets?
I can get it for cheap change at Nehru place.
It is made in Okhla by injection moulding.
What are you trying to sell here?
You wasted a seat in German university
if this is what you have resorted in doing.
I did not roam in Amsterdam. I studied for 15 hours daily.
Good. - I may not be one of most brilliant folk
but I have come here from extreme hard work.
Your degree is being put to waste here.
You are wasting your life here.
Focus on your qualification.
Go to Germany and work in a proper engineering company.
And try to understand how they make money.
Have you seen '3 Idiots?'
Absolutely, sir.
You are two like characters.
One was Phunsukh Wangdu.
The inventor.
The other was Chatur.
The one who wrote the date.
You know the difference between those two?
One went towards his mission
while the other one was confused.
Focusing only on studies. You are diving in both.
I am focused and not confused.
I am sure about this.
This product is commoditized.
This is not an invention.
This is a copied product.
And a bad one at that.
I am interested in you. What is your age?
Sir, I am 28.
We have some similarities. But I am not investing in you.
I studied a lot.
I applied for IIT.
I was left out due to 100 rank.
I went abroad to study.
So I find many similarities.
It is not a problem at all. You have been persistent.
It is good to be persistent. you are still young.
Have you done anything different?
Sir, this is wheel assembly machine.
If you get a flat tyre, you do it manually.
Just take it out and plug with your vehicle
where you draw power.
- Place it and remove the wheel. - It is made in USA.
Sir, this is aseptic nozzle. Patent pending.
Getting a patent does not mark success of a product.
- What is it? - An aseptic nozzle.
It can be attached to the sanitizer dispenser.
And you took none of them to the market?
Sir, I am not a business guy.
- I am co-founder. - I do not see it as business.
You are a tinkering lab.
What does that mean?
- To fidget around. - Play around.
You are not yet having an ace product
that one would want to pay for.
So for that reason I am out.
While I am out from it.
And seeing you today
many would see that there is life beyond IIT.
Since many students still study a lot to get in IIT
worried their lives would be ruined if they don't get in IIT.
So thank you for inspiring a lot of potential engineers.
And they must not leave their dream
just because they do not get to IIT.
Vineeta said you inspired a lot of people.
I feel you confused many.
This is not business.
You're self-obsessed.
You're not even an inventor. Find something else to do.
Invent something that everyone in the world
would ask you to invent.
- Everyone has rejected. - Not me.
If you can convince me that the problems you are working on
leaving that aside, if I give you a problem
and you shall work on it for a year and a half
without getting distracted only then it makes sense.
We don't need a cricket team.
I am the kind of person who will be there even if you
- wake me up at 3:00 a.m. - I won't wake you up then.
Okay.
Let me make you an offer.
Such an offer has never been made before.
You agree that you can't do business. - Yes.
If I give you a problem, you will invent it.
- Is that clear? - Yes.
My offer is of 25 lakhs
with 75 percent equity.
I'll fund all the future inventions.
- What is he... - You will have only 25 percent.
75... 25...
- He wants 47. - The rest is company loan.
The other funds that will come as a loan
and the company shall payback with the invention money.
A non-negotiable high risk offer.
Nice offer... - If you want to take this up... - Listen...
- Hold on. - I'll give you the same offer.
- I'll offer the same. - You demotivated him.
- I have given him hope in life. - I'll offer the same.
- You insulted that poor lad. - At 65 percent equity.
65... - See if you wish to work with him.
Do you know what he's doing?
He's paying you 25 lakhs and offering a job.
- He's calling it equity. - How is that?
Aman, I am sorry. Explain it to me. - You sold your firm.
- Your 75 percent share. - Aman, you're out. You decide.
All the prototyping cost for invention
- you will bare that. - The firm is getting funded.
- 25 lakhs... - Yes. - 47 lakhs will be funded too.
- We'll recover the cost there. - Yes. - Later on
when the company needs more we'll fund more.
- Already invented stuff... - It belongs to the company now.
You can't diversify. - You can't have a separate entity.
- Yes. May I think? - Sure. - Sure.
Salary and prototyping in 25 lakhs?
I know it is for getting him to work on inventions.
- You need to pay him salary. - The risk he's taking...
None of us is taking it. The deal is his too.
It's not a deal but a job worth 25 lakhs.
- Is it non-negotiable? - Yes.
- Non-negotiable. - What will be my work location?
Because you will have control, right? - Where do you live now?
I live in Jammu but I planned to shift to Bangalore.
Shift to Bangalore. I have no problems.
Any other conditions or boundaries? - None.
Any more restrictions will block your skill as an inventor.
Like he's making anything in this deal.
If you are confident about me
and if I know I don't have business acumen
and I don't wish to waste time looking for it.
- That's a limited resource. - True.
- I'll take the deal. - Oh, my God! - God...
- You fooled the lad. - You destroyed him.
- Not fair. - This is slavery.
Sid, let me tell you. Everyone is talking about slavery.
You will tell them in a year how much you made.
- In Shark Tank. - Thanks. - You'll come to season 2.
- Thank you. - He's a messiah.
Siddharth, all the best. - Don't take any hard feeling from here.
You have been dealt with unfairly.
Reflect upon the advice you recieved.
Everybody meant to give you feedback.
- Yeah... - I'll give my life to this.
- I'll give you the money. - As this matters to me.
- Yes. - Thank you. - Good luck, Siddharth.
- Very nice meeting you. - Unfair deal.
It felt like a heavy trek.
The good thing is I got something out of it.
I didn't return empty-handed.
You have the biggest heart in the world. - You... - You have
- tried to be the messiah. - That's my decision.
He's showing off money and magnanimity.
He saw his ten years younger version.
- No. - I even connect with Peyush.
Eventually, I was supposed to get 5 to 10 per cent
from any other company.
I have 25 per cent for doing the same.
- Hi, Sharks. - Hello. - Here is a modern Indian bride.
- Wow! - Who is no more shy.
Wow!
For such quirky people, this is our brand
The Quirky Naari.
Hi, I am Malvica
the founder of, The Quirky Naari.
It's a lifestyle and apparel brand
which is specialised in personalised
and sustainable fashion.
I started this brand three years ago
from my small bedroom.
Now it's a full-blown venture.
We are India's first hand-painted denim brand.
Currently, we are the only brand in the market
which sells customised bridal sneakers
and customised kids' clothing.
We have collaborated with many celebrities.
In fact, Priyanka mentioned about our brand.
And we want to take this brand to the global stage
and expand our product portfolios
in customised products.
We want your help in that.
For that, we are offering you 5 per cent equity of our company
in exchange of Rs. 35 lakh.
Sharks, who wants to join The Quirky Naari clan?
Very excited.
Have you designed your shoes?
- Yes. - Wow! Love them.
Quirky Naari
- welcome to Shark Tank. - Hi. - Hi.
Malvica, you said it was your passion
which has become a full-blown venture.
- Yes. - How did it happen?
I am born and brought up in a business family.
So I wanted to set up my own venture.
But what would be my venture, what would be my company
I had no idea about it.
I had no idea which business I would set up.
Gradually, after completing my MBA
I decided to do something in fashion field.
I did diploma in fashion for one year.
After that, I searched for a job.
But I didn't find any job interesting.
After one year mental breakdown
I was totally depressed.
All my friends got jobs. They settled in their life.
They were doing good.
And I was doing nothing.
Though, I always wanted to set up my own venture.
But I didn't even have a job.
One day, my sister and I were cleaning footwear drawer.
We decided we wouldn't wear this footwear.
I told her that the condition is fine.
They do not look good externally.
I said I would do something. She said okay
and she would try in her college.
For the first time.. we had simple ballerina shoes.
I gave a twist.
I made different designs for both the shoes.
When my sister went to the college wearing the shoes
- many people appreciated that. - Interesting!
After that, I started. This is a bootstrap start-up.
And literally with zero investment.
Wow!
- Where do you stay? - Mathura.
- You started this in Mathura. - Yes. - Wow!
From where did you get such an inspiration in Mathura?
I am sure you had a traditional upbringing.
Yes, to some extent.
I believe that modern women in the society..
People consider them liberal and modern.
They want to do something in life.
People feel they are not rooted with Indian values.
They are not attached to the traditional values.
When I was starting this brand
I took two days to finalise the name.
I wanted the name should depict..
It should represent such women who are ambitious
who have liberal thoughts
but who are rooted with their values.
I really
liked your shoes, I can't stop looking at them.
- I have brought sneakers for you. - Oh! I love it.
Wow!
Bold and free!
Oh my God! Our 'Sugar' campaign.
The latest campaign.
- This is self-painted? - Yes.
We get plain white shoes.
We do the designing later.
This is beautiful. Thank you so much. - Thanks.
- I am glad you liked it. - I loved it.
I have something for you all as well. - Oh!
Late bribing skills.
Oh! Excellent!
You missed the eyes though.
- That's why it's quirky. - That's the USP.
It's good!
Is this a customized business product
- or what is it? - Yes.
Customization will always be a part of us
but we're moving towards standardized products.
Watermelon design for instance
and pineapple shoes are our bestsellers.
They were hand-painted.
I'll now make it digital with vendors
get them canvas painting, manufacture them
which will cut down the cost
eventually will take less time.
If it is 5 crore per month on your products
will you discontinue customization?
It'll always be there.
Your Instagram followers are? - 26,000 plus.
- Well-done! - Very good.
- They are all organic. - Current revenue?
15 lakhs since 5-6 months.
2.5-3 lakhs per month. - Right.
- Cost of pineapple painted shoes? - Rs.1300.
- Best price without GST. - Very good.
- That's good. - What's the labour charges?
Rs.300 is the base price and incentives to my interns.
That is Rs.200-300 depending on the design and time.
I hate when people don't focus.
Honestly, I like the quirky footwear idea.
- But.. - Not the clothing.
I didn't like the clothing line.
Focus on shoes and worked on it?
We're focusing on shoes but as we're growing
we got portrait demands
portrait jacket is in demand.
Mommies want their kids name
on jacket and we get some good response.
That's where you went wrong. You should've focused on it
and then scale it.
You still have time. I recommend you
to focus on shoes
and generate 25-30 lakhs per month
and then think of something else.
Ms.Malvika, let me tell you. - Yes.
Then won't offer you anything. So let's talk.
Now this is so strange.
- What kind of Sharktank is that? - You should have made us shoes.
May be we would have talked in that way. - Yes. She's smart.
I want to give you an offer
because I feel, you are making
your identity, bold and free girl
coming out of Mathura
that cause
is giving me goosebumps. So I really think
there are many young women like you
who should get your example.
And your ambition, that you won't fit
- the stereotype.. - Exactly.. - Mathura's stereotype!
That is different. So, I will offer you this.
The customer you are targeting is Sugar's customer too.
I know. - The valuation that I can give you
I feel one crore is very generous as the revenue is zero.
TI will give you 20 Lakhs equity and 15 Lakhs debt.
TI will take 20 percent stake.
And.. - Stop it.
Okay.. Let us start from you.
Ma'am..
Malvika, I..
I agree with her. I feel you'll surely make something.
So I want to offer but I think
she understands the products and category
better than me.
So if she allows me, I am happy to come in with her.
If she doesn't, I think, you are better off. That's my honest..
Yes, I am happy to do it with Anupam. - Malvika
I think, my view is different from them. - Okay.
That is why I am out.
My interest was in custom business.
Because globally.. If you will see Nike.. And if you will go
to Nike's New York store, on ground floor
you can choose your laces
shoes' base, design
and they'll customise the shoes for you.
Your USP was that because of which you started the business.
Till the time you're clear that you want to make custom shoes
I was very interested. I would not have let any of them come.
I would have done this deal. But, you do not have clarity.
You want to make business somehow. So I am out.
I will tell my decision. - Okay.
When I come to deal, I feel I will help.
But you brought a T shirt for me and such good shoes for her.
- I am feeling a bit.. - Jealous. - Jealous.
You want Vinita and not me. So I am out.
My decision is also made. I am out. But I'll tell you a thing.
They both will be of use to you. Vinita will make your business.
Anupam is playing a bigger game. He's thinking, he'll get married
and.. He is doing that.
Had I been in your place in that 'Ghagra'
then I.. - Wait a second.
No. - Let me visualise. Wait a second. Please. Let's hold.
- Yes, very funny. - Let Anupam go.
And take Vinita.
Malvika, you and me know to work.
Yes. - There are some people, you might have seen
they sit and spoil the work.
They talk of distracting things.
They are not interested in work, but want to spoil it.
Do not get influenced. I'll give you a beneficial deal.
Let go debt. We just talked.
Okay. This 35 Lakhs.. Take the entire equity.
So you need not bother about debt. - Yes.
If you want it. We will take 25 percent.
- It means 12 and a half percent. - Your valuation also increased.
I gave a valuation of one crore and it's revised. - Good deal.
You are getting a valuation of 1crore 40 Lakhs.
You have a right to give a counter offer.
Do not negotiate. Because this deal is literally
- for Malvika from Mathura. - It is just an emotional pitch.
He is distracting you. Take the deal.
- You'll feel bad later. - Malvika,
have you seen a betel shop?
What do the people sitting there do?
- Do you know? - Anupam.. - That is their work.
Vinita, can we come down to 20 from 25?
I definitely want both of you.
I'll get your expertise. - Do not trouble her. 20 is not bad.
You are getting influenced by them.
They will not get affected by 5 percent but you will.
You should take the deal.
Try to get 20, else go for 25. But do not let go this deal.
If you say, we can come to 20.
They are saying no. - 23?
- 23 and it is a deal. - So sweet. - 22 is also a good number.
Close it at 24.
We did it 24 per cent as a mark
of respect to you, else we wouldn't.
Go for it.
Shall I write? - Okay. - Okay, done. - Well done.. - Deal..
Alright. - Give that 1 percent to me. I helped you.
- Next time, make shoes for me. - Definitely. - Look at me too.
You liked Vinita so much, my ego got hurt.
Increase your women consumers, then you'll understand
how they operate. Then you'll get such deals.
Very good. - He stopped interfering finally.
- Thank you. - Malvika, I am so happy.
I am so happy. - So happy.
And this.. - I always wanted Vinita.. - Again Vinita!
- Good job! - Thank you, guys. - Let us make it a big company.
- Congratulations.. - Thank you.
Good deal.. - Good job.
Can I say something? You cannot take so much time.
One who is out.. - He was being very mischievous. - This..
- This is not allowed at all.. - Yes.
- This is.. - They did reverse sledging.
We'll be disciplined from the next one. Now no one will do it.
So much time, pal..