1 00:02:40,280 --> 00:02:41,720 Hello, Sharks! 2 00:02:42,600 --> 00:02:46,000 Bro, nice shoes and belt! 3 00:02:46,120 --> 00:02:48,600 - Thanks, pal! - Are they leather? - How out-dated are you, bro? 4 00:02:48,720 --> 00:02:50,160 - What do you mean? - I mean 5 00:02:50,280 --> 00:02:54,520 everything that looks like leather need not be leather 6 00:02:54,640 --> 00:02:59,080 - This is non-leather! - Leather without animal skin? 7 00:02:59,200 --> 00:03:03,560 Great! - Sharks, I was taught about non-violence as a child. 8 00:03:03,680 --> 00:03:06,680 When I finished college I realised 9 00:03:06,800 --> 00:03:10,360 that the nation that preaches non-violence 10 00:03:10,480 --> 00:03:15,200 and whose history and scriptures respects animals 11 00:03:15,520 --> 00:03:20,320 that very nation's leather industry took no concrete step 12 00:03:20,440 --> 00:03:22,280 against animal cruelty. 13 00:03:22,400 --> 00:03:25,320 When the cow is so sacred why are they killed? 14 00:03:25,440 --> 00:03:29,120 Why is their skin used to make purses and belts? 15 00:03:29,240 --> 00:03:32,440 So many fabric options. Yet we want leather? 16 00:03:32,560 --> 00:03:35,760 This is not our need, but just our greed. 17 00:03:36,120 --> 00:03:39,480 Sharks, I'm Pankaj Khabiya. I'm 34 years old. 18 00:03:39,600 --> 00:03:43,160 Hello! I'm Bharat Ranka. I'm 31 years old. 19 00:03:43,280 --> 00:03:45,640 From Bangalore we present to you 'Ethik'. 20 00:03:48,080 --> 00:03:50,200 India's premium non-leather brand 21 00:03:50,320 --> 00:03:52,320 that's revolutionising India 22 00:03:52,440 --> 00:03:54,480 about high quality non-leather products. 23 00:03:55,560 --> 00:03:58,440 Using science, technology and innovation 24 00:03:58,560 --> 00:04:01,560 certain fabrics have been created in the lab 25 00:04:01,680 --> 00:04:05,240 that look and feel just like leather. 26 00:04:05,360 --> 00:04:08,480 Such cruelty free fabrics are used to make 27 00:04:08,600 --> 00:04:11,360 Peta approved vegan products of 'Ethik'. 28 00:04:11,480 --> 00:04:13,880 Our brand that started in 2012 29 00:04:14,000 --> 00:04:18,120 aims to acquire leadership in men's fashion industry. 30 00:04:18,240 --> 00:04:20,680 We've already set out on this path. 31 00:04:20,800 --> 00:04:23,160 Sharks, we wish to raise Rs. 15 lakh 32 00:04:23,280 --> 00:04:26,120 for a 5 percent stake in our company. 33 00:04:34,400 --> 00:04:37,280 - Plant cellulose. - Your product is quite good. 34 00:04:37,880 --> 00:04:40,520 - Quality is great. - Craftsmanship is very good. 35 00:04:40,640 --> 00:04:42,840 - Very nice! - Its feel is great, too. 36 00:04:42,960 --> 00:04:45,520 - Even though it's not leather. - Thanks. - What is it made of? 37 00:04:45,640 --> 00:04:48,720 It's made from a material named microfiber. 38 00:04:48,840 --> 00:04:52,520 - What's microfiber made from? - It's a nylon based material 39 00:04:52,640 --> 00:04:54,960 whose coating is PU but of high grade quality. 40 00:04:55,080 --> 00:04:57,120 - But it originates from petrol. - Correct. 41 00:04:57,240 --> 00:04:59,280 Then it's not environmental friendly. 42 00:05:00,880 --> 00:05:03,440 We're not calling shoes environmental friendly 43 00:05:03,560 --> 00:05:05,360 - but leather free. - Got it. 44 00:05:05,480 --> 00:05:09,000 What's the motivation behind starting this brand 45 00:05:09,120 --> 00:05:13,200 to replace leather? Moreover, with non-eco-friendly material. 46 00:05:13,320 --> 00:05:16,240 I was basically raised in a Jain family 47 00:05:16,360 --> 00:05:19,400 and I was inculcated with values like non-leather. 48 00:05:19,520 --> 00:05:22,320 As we grew up and went to college 49 00:05:22,400 --> 00:05:25,480 when we felt the need for formal shoes and belts 50 00:05:25,600 --> 00:05:28,080 we realised what we are wearing. 51 00:05:28,200 --> 00:05:31,960 So we thought of starting a brand 52 00:05:32,080 --> 00:05:35,920 and create a product that looks and feels like leather 53 00:05:36,040 --> 00:05:39,360 and has similar attributes, but without animal skin. 54 00:05:40,160 --> 00:05:42,600 - What does this cost? - 4500. 55 00:05:42,720 --> 00:05:44,440 - One pair? - Yes. 56 00:05:45,000 --> 00:05:46,960 - Pankaj and Bharat.. - Yes? 57 00:05:47,080 --> 00:05:48,760 - Welcome to Shark Tank. - Thank you. 58 00:05:48,880 --> 00:05:51,280 Is he really your bro? 59 00:05:51,960 --> 00:05:53,800 - Friends. - I became one. - Right! 60 00:05:53,920 --> 00:05:56,720 Are you the co-founder? Just to clarify? - Yes. 61 00:05:56,840 --> 00:05:59,320 What's your motivation? 62 00:05:59,400 --> 00:06:02,000 I'm from Mumbai. I was into advertising since around 2010. 63 00:06:02,160 --> 00:06:04,880 But I moved to Bangalore few months ago with Pankaj 64 00:06:05,000 --> 00:06:07,720 to work closely on this project. 65 00:06:08,160 --> 00:06:11,000 My intention was to do something such in life 66 00:06:11,120 --> 00:06:13,080 to go from business to brand. 67 00:06:13,160 --> 00:06:17,000 In 2018 when I'd heard the brand name 'Ethik' 68 00:06:17,120 --> 00:06:20,080 I saw immense possibilities. 69 00:06:20,200 --> 00:06:23,360 - Got it. So when did you join? - In 2018. 70 00:06:23,480 --> 00:06:27,600 - And when did you start? - R and D began in 2010. 71 00:06:27,720 --> 00:06:31,000 - Oh, wow! - It took around 2.5 years 72 00:06:31,120 --> 00:06:32,880 to find materials and correct manufacturing unit. 73 00:06:33,000 --> 00:06:35,880 So it took you 11 years in this business. - Yes. 74 00:06:36,000 --> 00:06:38,520 How much did you invest after joining? 75 00:06:38,640 --> 00:06:41,080 - What's the share percentage now? - Sure 76 00:06:41,200 --> 00:06:45,600 When we met in 2018 we started a private limited company. 77 00:06:45,720 --> 00:06:47,800 I invested 95 lakh rupees 78 00:06:47,920 --> 00:06:50,440 and acquired 60 percent of the company's ownership. 79 00:06:50,560 --> 00:06:53,240 Wow! Awesome! Well done! 80 00:06:53,360 --> 00:06:55,880 - He worked for 8 years. - Exactly! 81 00:06:56,000 --> 00:06:58,120 You're the real shark here! 82 00:06:58,680 --> 00:07:01,680 Why are we even here? - There's a song from 'Bluff master'. 83 00:07:01,800 --> 00:07:04,560 - 'Sabse Bada Rupaiyya.' - Tell me something. 84 00:07:04,680 --> 00:07:07,720 - What are you sales? - From 2013 to 2018 85 00:07:07,840 --> 00:07:10,480 we made a sale of 78 to 80 lakhs 86 00:07:10,600 --> 00:07:12,600 - just through stores. - Collectively? - Yes. 87 00:07:12,720 --> 00:07:14,880 - So 80 lakhs in 5 years? - Correct. 88 00:07:15,160 --> 00:07:17,360 How did you survive with such less sales? 89 00:07:18,960 --> 00:07:20,920 We were too early for the market. 90 00:07:21,040 --> 00:07:23,720 - Correct! - Around 2012 to 2015 91 00:07:23,840 --> 00:07:26,000 no one cared about vegan or non-leather. 92 00:07:26,120 --> 00:07:28,320 What happened then to the sales? 93 00:07:28,400 --> 00:07:30,960 When I joined with him since 2018 94 00:07:31,240 --> 00:07:32,840 we took a sabbatical. 95 00:07:32,960 --> 00:07:35,520 Because Pankaj had a livelihood anyway. 96 00:07:35,640 --> 00:07:38,560 The income from the stores 97 00:07:38,840 --> 00:07:41,880 was not enough, but had we pushed 98 00:07:42,200 --> 00:07:44,920 we would have had few more stores in Bangalore by now. 99 00:07:45,040 --> 00:07:46,960 - Bro, you aren't answering. - Yes. 100 00:07:47,080 --> 00:07:50,680 When we worked on our online website in 2019 101 00:07:50,800 --> 00:07:53,200 we decided that the store limitation is 102 00:07:53,320 --> 00:07:55,880 - it's capital intensive. - State the numbers, pal. 103 00:07:56,000 --> 00:07:59,320 People talk when numbers are low. - He's too eager. 104 00:07:59,400 --> 00:08:02,400 From January 2020 till now our sales are 105 00:08:02,520 --> 00:08:04,520 Rs. 25 lakh, including the lockdown. 106 00:08:04,840 --> 00:08:08,280 - That's until now? - In two years? 107 00:08:08,440 --> 00:08:10,760 Yes.. - In 24 months.. 108 00:08:10,800 --> 00:08:12,360 - Tell me something. - Okay, sir. 109 00:08:12,480 --> 00:08:14,960 Haven't your parents thrashed you yet? 110 00:08:15,000 --> 00:08:16,040 They've thrashed a lot. 111 00:08:17,600 --> 00:08:18,640 They've thrashed us, sir.. 112 00:08:19,080 --> 00:08:21,360 Our confidence comes from the fact 113 00:08:21,400 --> 00:08:24,240 that we retail shoes of up to Rs. 6,000 114 00:08:24,400 --> 00:08:26,960 and wallets up to Rs. 2,500. 115 00:08:27,000 --> 00:08:29,800 Listen to me. In the past 11 years 116 00:08:29,920 --> 00:08:32,920 you've made sales of Rs. 1 Lakh per month. - Yes. - Right? 117 00:08:32,920 --> 00:08:34,080 It is a joke. 118 00:08:36,320 --> 00:08:40,200 Do you admit that? I'm not trying to embarrass you. 119 00:08:40,240 --> 00:08:41,760 - But it is a joke. - Absolutely. 120 00:08:41,760 --> 00:08:44,720 An ordinary shoe shop does sales of Rs. 25 Lakhs. 121 00:08:44,760 --> 00:08:46,360 - Yes. - Okay? Anyone can do that. 122 00:08:46,360 --> 00:08:48,480 You haven't marketed this. 123 00:08:48,520 --> 00:08:52,120 None of us five have heard about this. 124 00:08:53,320 --> 00:08:54,640 As I told you 125 00:08:54,640 --> 00:08:56,720 we haven't done any marketing for the store. 126 00:08:56,760 --> 00:08:58,800 Forget about that. There's such a thing as 127 00:08:58,840 --> 00:09:01,040 - influencer marketing. - Yes.. - It can be used.. 128 00:09:01,040 --> 00:09:03,280 You could've approached a social media celebrity.. 129 00:09:03,320 --> 00:09:05,000 We should've heard about this somewhere.. 130 00:09:05,040 --> 00:09:06,560 - But we haven't. - We haven't done that. 131 00:09:08,360 --> 00:09:11,760 I've decided.. - I.. - Okay, you tell yours first. 132 00:09:12,040 --> 00:09:14,520 Listen, you have no business. 133 00:09:16,840 --> 00:09:18,640 Just for Rs. 2 Lakhs a month.. 134 00:09:18,640 --> 00:09:21,880 Yes.. - I don't understand why you've even come here.. 135 00:09:23,880 --> 00:09:26,440 It looks like you've got a bit of inventory left 136 00:09:26,480 --> 00:09:28,280 and you've come here 137 00:09:28,320 --> 00:09:31,920 to use this show's influence to sell that out. 138 00:09:32,320 --> 00:09:34,600 Think about it. You're from a business family. 139 00:09:34,600 --> 00:09:38,120 You won't get even a rounding offer for your measly sales. 140 00:09:38,160 --> 00:09:41,040 Yes. - Money is bet on those who prove themselves. 141 00:09:41,080 --> 00:09:44,920 I don't care what sort of shoes you make, leather, paper 142 00:09:45,160 --> 00:09:46,760 or straws. 143 00:09:46,800 --> 00:09:48,920 Sales are what matter. 144 00:09:49,240 --> 00:09:52,480 Stop with this business. You're wasting your time. 145 00:09:52,720 --> 00:09:53,960 Handle your family business. 146 00:09:54,000 --> 00:09:55,160 Apologise to your parents 147 00:09:55,720 --> 00:09:58,160 take their beatings and mend your ways. 148 00:09:58,600 --> 00:09:59,800 You can't do anything else. 149 00:10:02,120 --> 00:10:04,200 I'm also out of this. 150 00:10:05,440 --> 00:10:07,560 I think your brand is good. 151 00:10:07,800 --> 00:10:09,320 So is your product. 152 00:10:09,360 --> 00:10:12,760 I'm most confused about the chemistry between you two. 153 00:10:12,920 --> 00:10:15,480 - Yes.. - I don't understand.. 154 00:10:15,520 --> 00:10:17,640 You don't let Pankaj speak. 155 00:10:17,800 --> 00:10:19,400 Okay? This is a problem. 156 00:10:19,400 --> 00:10:21,560 I think you make all decisions. 157 00:10:21,760 --> 00:10:23,920 And your product is overpriced. 158 00:10:23,920 --> 00:10:25,520 For this reason, I'm out. 159 00:10:27,080 --> 00:10:28,680 I've also reached a decision. 160 00:10:29,360 --> 00:10:32,720 The market for purpose driven mindset in India 161 00:10:33,080 --> 00:10:34,560 is very small. 162 00:10:34,600 --> 00:10:36,080 As Piyush said 163 00:10:36,120 --> 00:10:37,720 the market has become smaller 164 00:10:38,000 --> 00:10:39,600 because of increasing prices. 165 00:10:39,960 --> 00:10:43,120 Since your target audience is very small 166 00:10:43,360 --> 00:10:46,400 I don't believe you'll be able to scale very much. 167 00:10:46,760 --> 00:10:48,360 For that reason, I'm out. 168 00:10:49,240 --> 00:10:51,680 Thank you. - Yours is a purpose driver brand. 169 00:10:51,920 --> 00:10:55,480 And millennials do look for such brands. 170 00:10:55,520 --> 00:10:58,560 You've put purpose 171 00:10:59,160 --> 00:11:01,200 into your brand 172 00:11:01,200 --> 00:11:03,240 but not any muscle. 173 00:11:03,280 --> 00:11:04,880 What's the muscle, Sharks? 174 00:11:04,880 --> 00:11:07,040 What does the muscle look according to you guys? 175 00:11:07,600 --> 00:11:08,760 The product is good. 176 00:11:08,800 --> 00:11:10,440 We're using high quality materials 177 00:11:10,880 --> 00:11:13,120 and our manufacturing is top-class. 178 00:11:13,400 --> 00:11:15,960 Yes, maybe we.. Like during 179 00:11:16,000 --> 00:11:17,640 - lockdown last year.. - Yes.. 180 00:11:17,680 --> 00:11:20,400 All brands were selling for 70 to 80 per cent discount. 181 00:11:20,600 --> 00:11:23,560 We decided that even if our inventory were to be smaller 182 00:11:23,760 --> 00:11:25,200 we wouldn't dilute our brand. 183 00:11:25,200 --> 00:11:28,640 - Because if someone.. - Not diluting the brand.. 184 00:11:28,680 --> 00:11:31,120 That sentence feels weird to me. 185 00:11:32,320 --> 00:11:33,400 With no brand 186 00:11:33,440 --> 00:11:35,600 - what are you diluting.. - Not dilute the product, then. 187 00:11:35,640 --> 00:11:40,040 - What's product diluting.. - Diluting positioning.. 188 00:11:40,080 --> 00:11:42,080 Positioning dilution happens due to price. 189 00:11:42,720 --> 00:11:44,520 It doesn't.. Who decides.. 190 00:11:44,560 --> 00:11:46,760 All brands offer discounts. 191 00:11:47,080 --> 00:11:49,120 In India, you get coriander leaves for free 192 00:11:49,120 --> 00:11:50,200 when shopping for vegetables. 193 00:11:50,920 --> 00:11:53,280 Discounts need to be offered. 194 00:11:53,280 --> 00:11:56,080 Negotiating and discount is in our blood. 195 00:11:56,120 --> 00:11:57,960 You're being too rigid here. 196 00:11:58,000 --> 00:12:01,400 It's like you're too set on making a purpose driven brand.. 197 00:12:01,560 --> 00:12:03,920 Like, you're too rigid to offer discounts. 198 00:12:03,960 --> 00:12:05,280 That breaks the vision, Shark. 199 00:12:05,320 --> 00:12:06,720 There's difference between vision and rigidity. 200 00:12:06,760 --> 00:12:07,800 I'll tell you something simple. 201 00:12:07,840 --> 00:12:10,760 If I so wished, I could reduce prices 202 00:12:10,800 --> 00:12:12,520 All brands offer discounts. 203 00:12:12,760 --> 00:12:15,400 - That could bring gross margin.. - Do it.. 204 00:12:15,400 --> 00:12:17,600 The purpose doesn't.. - You could increase the price later. 205 00:12:17,640 --> 00:12:19,240 You're locked in a room. 206 00:12:19,280 --> 00:12:22,240 Okay. - In 10 years, you've made a Rs. 2 Lakhs a month business. 207 00:12:22,280 --> 00:12:24,480 Even in the past three years, you've stuck on those sales. 208 00:12:24,760 --> 00:12:27,200 Go outside your house and observe the world. 209 00:12:27,240 --> 00:12:28,840 You need to be worried. 210 00:12:28,880 --> 00:12:32,280 Open a store in Indra Nagar, Bangalore, and you'll make 211 00:12:32,400 --> 00:12:37,200 Rs. 12 Lakhs a month.. - I was very interested in you. 212 00:12:37,200 --> 00:12:39,160 I know that this market will grow.. 213 00:12:39,200 --> 00:12:40,760 Purpose driven brands will.. 214 00:12:40,800 --> 00:12:42,720 My problem is with your rigidity. 215 00:12:42,760 --> 00:12:44,320 I don't think you'll take my advice. 216 00:12:44,360 --> 00:12:47,320 And when you don't value me, I shouldn't be with you. 217 00:12:47,360 --> 00:12:49,720 Since I won't be able to add anything to you, it's no use. 218 00:12:49,760 --> 00:12:51,920 But a bit.. - For that reason, I'm also out. 219 00:12:53,360 --> 00:12:55,200 Entrepreneurs are a breed 220 00:12:55,200 --> 00:12:57,680 of passion, energy and improvisation. 221 00:12:57,720 --> 00:12:59,760 Okay? You're passionate 222 00:12:59,760 --> 00:13:03,080 with this category and materials. 223 00:13:03,320 --> 00:13:05,440 But you've got little improvisation. 224 00:13:05,720 --> 00:13:07,360 I can't take risk on that. 225 00:13:07,360 --> 00:13:08,280 Do you get it? 226 00:13:08,280 --> 00:13:11,160 You haven't been able to understand 227 00:13:11,160 --> 00:13:13,080 how to grow this brand. 228 00:13:13,280 --> 00:13:15,000 For that reason, I'm out. 229 00:13:17,840 --> 00:13:19,040 Any feedback, Sharks? 230 00:13:19,360 --> 00:13:20,760 It's time out for that. 231 00:13:20,880 --> 00:13:22,960 Maybe more if we meet outside. 232 00:13:23,000 --> 00:13:25,400 Thank you.. - Ashneer will give you feedback.. 233 00:13:25,400 --> 00:13:27,160 Anyone.. 234 00:13:27,200 --> 00:13:28,560 We want to grow.. 235 00:13:28,720 --> 00:13:31,480 - Then hustle.. - Do improvisation.. 236 00:13:31,520 --> 00:13:34,320 I'm wondering how you can sleep with such measly sales.. 237 00:13:34,360 --> 00:13:36,120 - You shouldn't be able to sleep. - We're not. - Correct! 238 00:13:36,160 --> 00:13:38,480 - Then do something.. - Experiment.. 239 00:13:38,520 --> 00:13:40,000 - All the very best. - Thank you so much. 240 00:13:40,000 --> 00:13:41,680 Thank you.. 241 00:13:41,880 --> 00:13:43,080 - Best of luck. - Bye. 242 00:13:44,040 --> 00:13:46,120 Passion, energy and improvisation. 243 00:13:46,160 --> 00:13:50,720 Passion and energy aren't enough. 244 00:13:50,920 --> 00:13:52,000 We need to improvise too. 245 00:13:52,160 --> 00:13:55,400 We need hustle too, like Piyush said. 246 00:13:55,600 --> 00:13:57,320 This is a huge lesson. 247 00:13:57,560 --> 00:14:01,400 Yes. - It's not right to stay one's plan for too long. 248 00:14:01,560 --> 00:14:04,320 If correct understanding is reached within the right time 249 00:14:04,360 --> 00:14:05,200 it's great. 250 00:14:05,200 --> 00:14:07,360 Or we get such feedbacks. 251 00:14:07,600 --> 00:14:09,080 My company exists 252 00:14:09,080 --> 00:14:10,440 because of Amazon. 253 00:14:10,480 --> 00:14:13,120 Flipkart and Amazon made us. 254 00:14:13,120 --> 00:14:15,120 No one taught us. If you work yourself 255 00:14:15,120 --> 00:14:16,480 you'll understand. 256 00:14:16,520 --> 00:14:19,160 Improvisation and experimentation is needed. 257 00:14:19,360 --> 00:14:20,920 - These guys don't have that. - Correct. 258 00:14:40,560 --> 00:14:41,880 Greetings, Sharks. 259 00:14:41,920 --> 00:14:44,280 - My name is Sreeshankar. - And my name is Romeo. 260 00:14:44,680 --> 00:14:47,360 We are the co-founders of Brainwired from Kerala. 261 00:14:48,360 --> 00:14:50,480 You must be thinking why do I have a coffee mug. 262 00:14:50,800 --> 00:14:53,880 Well, from morning coffee to evening tea 263 00:14:53,920 --> 00:14:55,400 we use milk in everything. 264 00:14:55,640 --> 00:14:58,040 But we don't think were this milk comes from. 265 00:14:58,080 --> 00:14:59,880 Or the dairy farm this milk came from 266 00:14:59,920 --> 00:15:01,440 was it from a healthy cow or not. 267 00:15:01,480 --> 00:15:04,560 All of us have a special relation with our pets. 268 00:15:05,000 --> 00:15:09,280 Similarly, I have a relation with my cow in our village. 269 00:15:09,320 --> 00:15:10,880 The cow's name was Gowri. 270 00:15:11,160 --> 00:15:13,360 Gowri fell ill one day suddenly. 271 00:15:13,400 --> 00:15:15,640 My family was confused about what to do. 272 00:15:15,680 --> 00:15:17,920 And the closest doctor was one hour away. 273 00:15:18,000 --> 00:15:19,920 By the time he would arrive, it would've been too late. 274 00:15:20,000 --> 00:15:22,840 And that's what happened. We lost Gowri that night. 275 00:15:24,400 --> 00:15:27,760 The doctor told me on that day which I've remembered till now. 276 00:15:28,080 --> 00:15:31,480 He said, "If we knew about the illness before" 277 00:15:31,520 --> 00:15:33,680 "then maybe we could've saved Gowri." 278 00:15:34,880 --> 00:15:37,080 Then I decided to make something 279 00:15:37,120 --> 00:15:40,360 which just like my family all the dairy farmers 280 00:15:40,400 --> 00:15:43,560 who make their living on dairy will help them. 281 00:15:43,880 --> 00:15:45,400 For that we have Brainwired. 282 00:15:48,040 --> 00:15:49,920 We made Westock in Brainwired 283 00:15:50,200 --> 00:15:52,000 which is an IoT device. 284 00:15:52,200 --> 00:15:54,520 An IoT ear tag put on cow's ear. 285 00:15:54,720 --> 00:15:57,920 It monitors the cow's health and reproductive cycle 286 00:15:57,960 --> 00:16:00,040 shows on the farmer's mobile application. 287 00:16:00,080 --> 00:16:02,640 So that they can have all the information on their fingertips. 288 00:16:02,680 --> 00:16:04,520 Not only that, it has artificial intelligence 289 00:16:04,560 --> 00:16:06,320 and machine learning has been used. 290 00:16:06,360 --> 00:16:09,280 And we assign a veterinary doctor to each farmer 291 00:16:09,320 --> 00:16:11,040 so that through the app 292 00:16:11,080 --> 00:16:13,360 they can test all the livestock in their farm 293 00:16:13,400 --> 00:16:16,160 and give advice to farmers. 294 00:16:16,200 --> 00:16:17,600 We are proud to say 295 00:16:17,640 --> 00:16:19,920 we've made the world's most affordable 296 00:16:19,960 --> 00:16:21,320 livestock health monitoring system 297 00:16:21,360 --> 00:16:22,560 which is made in India. 298 00:16:23,720 --> 00:16:25,480 In Brainwired we have only one dream 299 00:16:25,520 --> 00:16:29,000 Everyone who is doing livestock or dairy farming 300 00:16:29,040 --> 00:16:30,320 should have our product. 301 00:16:30,360 --> 00:16:32,400 And what happened in our farm, shouldn't happen anywhere. 302 00:16:32,640 --> 00:16:35,600 That's why Sharks, we're here to fulfil our dream 303 00:16:35,640 --> 00:16:38,600 to ask for 50 lakhs in exchange for five person of the company. 304 00:16:38,640 --> 00:16:41,720 So Sharks, for your livestock, we have Westock. 305 00:16:44,640 --> 00:16:46,920 So we would like to show the product. 306 00:16:47,760 --> 00:16:49,520 This is Westock's ear tag. 307 00:16:49,560 --> 00:16:51,440 Which is put on the cow's ear. 308 00:16:51,880 --> 00:16:53,320 The applicator of Westock 309 00:16:53,360 --> 00:16:55,960 using which we pin this to the cow's ear. 310 00:16:57,000 --> 00:16:59,040 We have Westock reader. 311 00:16:59,080 --> 00:17:01,120 One reader is enough for each farm. 312 00:17:01,160 --> 00:17:02,920 It has weather station built-in too. 313 00:17:02,920 --> 00:17:05,120 So they can monitor cow's temperature 314 00:17:05,160 --> 00:17:07,320 if the cow has heat stress or any problems 315 00:17:07,360 --> 00:17:09,000 it'll pass the information too. 316 00:17:09,040 --> 00:17:12,040 It collects information from tags and pushes it to the cloud. 317 00:17:12,080 --> 00:17:14,520 Our machine learning algorithm process it in the cloud 318 00:17:14,560 --> 00:17:16,680 and shows it on the mobile application to farmers. 319 00:17:17,120 --> 00:17:18,920 So Sharks, this is our mobile application. 320 00:17:19,240 --> 00:17:21,920 As you can see the farmer's name 321 00:17:21,920 --> 00:17:24,920 and the problems the cows can have in the farm. 322 00:17:25,000 --> 00:17:26,960 Like heat or illness 323 00:17:27,000 --> 00:17:28,800 or pregnancy or medication. 324 00:17:28,840 --> 00:17:30,560 All the info about it is given here. 325 00:17:30,600 --> 00:17:32,720 We've named the dairy as Rajeev Dairy. 326 00:17:32,760 --> 00:17:34,640 The cattle we've tag. 327 00:17:34,680 --> 00:17:36,640 Which is five. Out of which, one is male 328 00:17:36,680 --> 00:17:38,440 and three are female cows and one is hyper. 329 00:17:38,480 --> 00:17:41,120 Hyper means is one which is not pregnant yet. 330 00:17:41,640 --> 00:17:44,000 We made this simple interface here. 331 00:17:44,040 --> 00:17:47,280 We've tagged five cows so we have five numbers. 332 00:17:47,320 --> 00:17:50,200 You can see how is healthy, who is pregnant 333 00:17:50,240 --> 00:17:51,320 and how is on the cycle. 334 00:17:51,360 --> 00:17:53,160 We'll choose tag number one. 335 00:17:53,200 --> 00:17:55,920 We introduce Bhavani. Bhavani is the cow's name. 336 00:17:56,160 --> 00:17:58,120 The temperature, weight 337 00:17:58,160 --> 00:18:00,560 and the activities for the day. 338 00:18:00,600 --> 00:18:02,440 We want you to introduce you to Bhavani. 339 00:18:02,440 --> 00:18:04,480 - So let's call her up. - What? 340 00:18:08,760 --> 00:18:10,360 Right you can see 341 00:18:10,880 --> 00:18:13,120 she's in our Kerala farm 342 00:18:13,160 --> 00:18:14,920 and as you can see 343 00:18:15,000 --> 00:18:17,480 all the activities she does in a day 344 00:18:17,520 --> 00:18:18,800 it is all visible here. 345 00:18:18,840 --> 00:18:21,600 It'll be updated here. Now she's just standing still. 346 00:18:21,640 --> 00:18:24,720 Which will update shortly. 347 00:18:25,320 --> 00:18:27,920 Arjun, can you give her something to eat. 348 00:18:29,280 --> 00:18:33,600 Now you can see her eat, it'll update every ten seconds. 349 00:18:34,200 --> 00:18:37,160 And it was updated through the sensor on the ear. 350 00:18:37,200 --> 00:18:38,400 Yes.. 351 00:18:38,440 --> 00:18:40,680 Because it can track the moment of the jaw. 352 00:18:41,720 --> 00:18:44,600 So it's permanently installed to the cow. - Yes. 353 00:18:45,880 --> 00:18:48,080 Pregnancy and diseases 354 00:18:48,600 --> 00:18:50,760 can you detect that with the ear device? 355 00:18:50,800 --> 00:18:52,200 We can detect diseases 356 00:18:52,240 --> 00:18:54,280 but pregnancy after insemination 357 00:18:54,320 --> 00:18:57,000 causes changes in the body and activities 358 00:18:57,040 --> 00:19:01,200 or next onset of heat. 359 00:19:01,240 --> 00:19:04,040 Sreeshankar and Romeo welcome to Shark Tank. 360 00:19:04,080 --> 00:19:06,560 - Thank you. - I like what you're wearing. 361 00:19:07,120 --> 00:19:10,120 Very traditional. Very nice and colour coordinated. 362 00:19:10,160 --> 00:19:12,080 - So my compliments. - Thank you so much. 363 00:19:12,120 --> 00:19:13,120 Are you guys brothers? 364 00:19:13,160 --> 00:19:15,480 No, we did college together. 365 00:19:15,520 --> 00:19:18,120 We did BTech. Electronics Communication Engineering. 366 00:19:18,680 --> 00:19:20,040 And we've been friends for seven years. 367 00:19:20,080 --> 00:19:22,080 And only both of you are in this business. 368 00:19:22,120 --> 00:19:24,000 - Yes, we are co-founders. - Why did you get involved? 369 00:19:24,040 --> 00:19:26,720 Why did you feel you want to do this? 370 00:19:26,760 --> 00:19:28,800 - My grandfather is a farmer. - Okay. 371 00:19:28,840 --> 00:19:32,080 The reasons he said, I felt the same. 372 00:19:32,120 --> 00:19:35,200 That's why we took this as an idea for a major project. 373 00:19:35,480 --> 00:19:37,360 Later we thought we came make it a business 374 00:19:37,400 --> 00:19:40,080 because it's a major problem faced by all the farmers. 375 00:19:40,120 --> 00:19:41,320 Very nice.. 376 00:19:41,360 --> 00:19:43,560 Are you two alone or did you make a team? 377 00:19:43,600 --> 00:19:44,680 We have made a team. 378 00:19:44,720 --> 00:19:46,160 Right now we're a nine member team. 379 00:19:46,200 --> 00:19:47,760 - So you're funded too. - Yes. 380 00:19:47,760 --> 00:19:50,280 What's your valuation and how much did you raise? 381 00:19:50,320 --> 00:19:52,680 We did our first round in 2020. 382 00:19:53,320 --> 00:19:55,320 Which was for a valuation of 2.5 crores. 383 00:19:55,360 --> 00:19:58,920 And our second round we did it four months ago 384 00:19:58,920 --> 00:20:01,120 which was for a valuation of 5.5 crores. 385 00:20:01,160 --> 00:20:03,400 - How much did you raise? - 50 lakhs. 386 00:20:03,440 --> 00:20:05,880 - And in the first round? - 27 lakhs. 387 00:20:06,600 --> 00:20:08,160 I want to ask 388 00:20:08,200 --> 00:20:11,760 that four months ago your valuation was 5.5 crores 389 00:20:11,800 --> 00:20:13,560 and now it's 10 crores. Why? 390 00:20:14,160 --> 00:20:17,480 Basically after that we onboarded major players 391 00:20:17,520 --> 00:20:22,120 Tech Mahindra and we teamed up with Godrej Maxximilk. 392 00:20:22,160 --> 00:20:24,960 We got 400 cattle order from Government of Maharashtra. 393 00:20:25,000 --> 00:20:28,320 We got a grant from Government of India for 25 lakhs. 394 00:20:28,360 --> 00:20:29,440 Well done. 395 00:20:29,520 --> 00:20:32,280 Tell us about sales and how many farmers have you onboarded. 396 00:20:32,320 --> 00:20:33,840 The ones using your app. 397 00:20:33,880 --> 00:20:36,800 Yes. We started our sales cycles last month. 398 00:20:36,840 --> 00:20:39,160 Oh, last month was the first month of sales. - Yes. 399 00:20:39,200 --> 00:20:42,680 Okay. - Our first customer was Government of Maharashtra. 400 00:20:42,960 --> 00:20:45,200 Which is an order for 400 cattle for 15 lakhs. 401 00:20:45,440 --> 00:20:48,400 Apart from that from Tamil Nadu, Kerala and Karnataka 402 00:20:48,440 --> 00:20:50,040 we got orders from some small scale farmers. 403 00:20:50,080 --> 00:20:51,840 Which is two lakhs in additional. 404 00:20:51,880 --> 00:20:53,880 What is the total revenue pipeline? 405 00:20:53,920 --> 00:20:57,160 Our pipeline presently is to tag 4,000 cattle 406 00:20:57,200 --> 00:20:59,520 which can generate a front revenue of 54 lakhs 407 00:20:59,560 --> 00:21:01,360 and monthly 6.7 lakhs. 408 00:21:02,600 --> 00:21:04,960 What is the manufacturing cost? 409 00:21:05,000 --> 00:21:07,760 Since we're making it in lower quantities 410 00:21:07,800 --> 00:21:09,120 it comes to Rs. 1,200. 411 00:21:09,160 --> 00:21:10,600 - Cost of one tag. - Yes, cost of one tag. 412 00:21:10,640 --> 00:21:12,640 - What about the base? - It costs Rs. 3,000. 413 00:21:12,680 --> 00:21:14,800 Are there such solutions like this outside India? 414 00:21:15,000 --> 00:21:17,040 Yes, outside India there are many solutions. 415 00:21:17,080 --> 00:21:20,520 There average price is between 150 to 300 dollars. 416 00:21:20,560 --> 00:21:23,320 - What is your price? - Our price is 20 dollars. 417 00:21:23,480 --> 00:21:25,720 Your Global competitors 418 00:21:26,440 --> 00:21:29,000 do they have the same ear device? 419 00:21:29,040 --> 00:21:30,360 They have multiple options. 420 00:21:30,400 --> 00:21:33,040 - Majorly they use collar. - Collar. 421 00:21:33,080 --> 00:21:34,920 There are few companies doing ear tags. 422 00:21:34,960 --> 00:21:37,400 So there are ear tag companies too. - Yes. 423 00:21:37,440 --> 00:21:40,040 - Same logic. - Is it just good to have 424 00:21:40,080 --> 00:21:43,760 or does it help the farmers in business? 425 00:21:43,800 --> 00:21:45,760 Productivity is important for every dairy farmer 426 00:21:45,800 --> 00:21:47,840 and for that it is important to track heat cycle 427 00:21:47,880 --> 00:21:49,080 and insemination. 428 00:21:49,120 --> 00:21:52,120 If you can't inseminate one month 429 00:21:52,160 --> 00:21:55,080 then you'll have to wait 25 days for the next insemination 430 00:21:55,120 --> 00:21:56,520 So you lose one month's milking. 431 00:21:56,560 --> 00:21:59,840 That's the main reason for this. Rest is just good to have. 432 00:21:59,880 --> 00:22:02,160 - Yes. - Tell me something 433 00:22:02,760 --> 00:22:05,640 you're saying there's solution outside India too. 434 00:22:05,680 --> 00:22:07,840 If your solution is effective 435 00:22:08,280 --> 00:22:11,000 you must sell this in Australia and US. 436 00:22:11,040 --> 00:22:12,120 In half the price. 437 00:22:12,640 --> 00:22:17,000 They have farms that span millions of hectares 438 00:22:17,040 --> 00:22:18,360 for one farmer. 439 00:22:18,400 --> 00:22:21,320 There are 10 lakh cows in one farm. 440 00:22:21,360 --> 00:22:24,080 It'll become very relevant there. 441 00:22:24,120 --> 00:22:25,000 Definitely. 442 00:22:25,040 --> 00:22:27,160 And you said it's 150 dollars. 443 00:22:27,200 --> 00:22:30,520 - That's Rs. 10,000. - Yes. 444 00:22:30,560 --> 00:22:32,040 You're making it for Rs. 1,500. 445 00:22:32,080 --> 00:22:34,280 You can capture the market there. 446 00:22:34,320 --> 00:22:35,320 Why didn't you try there? 447 00:22:35,360 --> 00:22:38,240 Sir, that's our plan. We are getting orders. 448 00:22:38,280 --> 00:22:40,400 As you said, from Australia. 449 00:22:40,440 --> 00:22:42,520 We are getting orders from Africa too. 450 00:22:42,560 --> 00:22:44,560 We are focusing in India first. 451 00:22:44,600 --> 00:22:47,000 Once we have a foothold here. 452 00:22:47,040 --> 00:22:49,640 - That's in your vision. - Yes, it's in our vision. 453 00:22:50,360 --> 00:22:52,920 I'm getting interested in this business. 454 00:22:52,920 --> 00:22:55,680 It is purpose driven too. And you are nice too. 455 00:22:55,720 --> 00:22:58,040 Engineering background. Everything is good. 456 00:22:58,080 --> 00:22:59,760 And something new for the country. 457 00:22:59,800 --> 00:23:01,560 And it's addressing farmers 458 00:23:01,600 --> 00:23:03,840 which is 80 percent of our population. 459 00:23:04,120 --> 00:23:07,000 - So it's very good. - What's the growth plan? 460 00:23:07,200 --> 00:23:08,480 We are starting with cattle. 461 00:23:08,520 --> 00:23:11,040 But the idea is to get all the livestock species 462 00:23:11,080 --> 00:23:13,200 and create a marketplace for farmers. 463 00:23:13,240 --> 00:23:14,600 And farmers training. 464 00:23:14,640 --> 00:23:18,320 Technology isn't easy for a basic farmer. 465 00:23:18,360 --> 00:23:22,000 Yes. One step we took is made the app vernacular. 466 00:23:22,040 --> 00:23:23,840 It is available in local language. 467 00:23:23,880 --> 00:23:25,320 Okay. Very good. 468 00:23:25,600 --> 00:23:27,560 You must work on speech. 469 00:23:27,760 --> 00:23:32,520 Yes. - Because farmer can't use too much of vernacular. 470 00:23:32,720 --> 00:23:34,920 Eventually a farmer has to be told by voice 471 00:23:34,960 --> 00:23:38,080 about the cattle's health and next steps. 472 00:23:38,120 --> 00:23:40,320 - We don't want to join him. - Why? 473 00:23:40,360 --> 00:23:42,920 I want to be out of this discussion. 474 00:23:44,760 --> 00:23:48,840 I've invested in India's number one cattle technology company. 475 00:23:50,040 --> 00:23:52,280 So it'll be a conflict of interest for me. 476 00:23:52,320 --> 00:23:54,520 But you're doing a good job and keep doing it. 477 00:23:54,560 --> 00:23:55,760 I wish you all the best. 478 00:23:56,480 --> 00:23:58,160 I want to make you an offer. 479 00:24:00,280 --> 00:24:03,240 I'm close to AI and ML 480 00:24:03,280 --> 00:24:05,080 and I work with these problems every day. 481 00:24:06,200 --> 00:24:07,760 I think I can help you. 482 00:24:07,800 --> 00:24:10,280 It'll take some time and you'll have to be patient. 483 00:24:11,040 --> 00:24:12,280 Are you making an offer? 484 00:24:12,320 --> 00:24:14,040 I'm seeing what are the other offers. 485 00:24:14,080 --> 00:24:16,840 We're making one. - We are too. Do you want to join us? 486 00:24:16,880 --> 00:24:19,120 We'll make an offer. Not all of us need to do it. 487 00:24:19,160 --> 00:24:20,480 Let the three of us make an offer. 488 00:24:21,800 --> 00:24:23,040 Join us if you want to. 489 00:24:23,080 --> 00:24:24,320 Three means, you three.. 490 00:24:24,360 --> 00:24:25,680 The three of us. One two, there. 491 00:24:25,720 --> 00:24:27,040 Because this is health 492 00:24:27,080 --> 00:24:30,440 and as you said veterinary and doctors. 493 00:24:30,480 --> 00:24:32,320 I have a lot of interest in this 494 00:24:32,360 --> 00:24:33,640 and I have information about it. 495 00:24:33,680 --> 00:24:35,920 Ashneer, make them an offer from three of us. 496 00:24:35,920 --> 00:24:37,560 Hey, don't you want to discuss? 497 00:24:38,840 --> 00:24:41,080 Why discuss? He'll handle it alone. 498 00:24:41,120 --> 00:24:42,800 Okay, make it good. 499 00:24:43,800 --> 00:24:45,160 We trust you. 500 00:24:45,880 --> 00:24:48,200 - What was your last round? - Five crores. 501 00:24:48,640 --> 00:24:51,440 - Yes, 5.5. - And you want 50 lakhs. 502 00:24:52,680 --> 00:24:55,320 Okay. We'll give 50 lakhs for nine percent 503 00:24:55,360 --> 00:24:56,880 and all three of us will join in. 504 00:24:59,040 --> 00:25:01,720 My offer is that, I don't know what you want 505 00:25:01,760 --> 00:25:04,480 if you want to optimize or if you want more Sharks. 506 00:25:04,840 --> 00:25:07,320 I'm ready to join them. In same offer. 507 00:25:07,360 --> 00:25:10,720 If you want a single Shark 508 00:25:10,760 --> 00:25:13,080 then I'm ready to join alone. I have two offers. 509 00:25:16,480 --> 00:25:19,160 No, we don't have second options. 510 00:25:19,320 --> 00:25:22,680 - We don't want to join him. - Why? 511 00:25:22,720 --> 00:25:25,400 He's saying, he can join us or he'll do it alone. 512 00:25:25,920 --> 00:25:27,640 He's enjoying from both sides. 513 00:25:27,680 --> 00:25:29,840 So you won't make a deal with me. 514 00:25:29,880 --> 00:25:32,400 Aman's point is that you're offering individually 515 00:25:32,440 --> 00:25:36,120 and also to join us. So it's a win-win for you. 516 00:25:36,280 --> 00:25:39,480 I saw it in 'Sholay'. He wins the toss either way. 517 00:25:39,640 --> 00:25:41,440 Please go and make your decision 518 00:25:41,440 --> 00:25:43,280 until then they'll keep talking. Thank you. 519 00:25:48,960 --> 00:25:51,680 My problem is that you can't play from both sides. 520 00:25:51,720 --> 00:25:53,720 You didn't tell me the offer. 521 00:25:53,760 --> 00:25:55,920 You didn't tell me you three are together. 522 00:25:56,000 --> 00:25:57,320 It's misunderstanding. 523 00:25:59,600 --> 00:26:01,080 I am ready to join hands 524 00:26:01,120 --> 00:26:02,920 because there will be discounting in single. 525 00:26:02,960 --> 00:26:05,520 We will bargain with each other and we will not get the deal. 526 00:26:05,560 --> 00:26:07,000 So, I am ready to join hands. 527 00:26:07,400 --> 00:26:08,760 Like a joint family. 528 00:26:16,240 --> 00:26:18,480 Sharks, we have a counter offer for you. 529 00:26:21,440 --> 00:26:23,280 We want all of you to come onboard. 530 00:26:23,520 --> 00:26:27,400 So, could you make a deal for 75 lakhs for 10 percent? 531 00:26:31,280 --> 00:26:33,200 You have given a valuation of 7.5. 532 00:26:34,520 --> 00:26:35,640 We can make it 60 lakhs for 10 percent. 533 00:26:35,720 --> 00:26:37,600 - 60 for 10 is very fair. - Yes. 534 00:26:41,280 --> 00:26:43,240 We even negotiate while buying vegetables. 535 00:26:46,680 --> 00:26:48,520 You are getting.. Listen to me.. 536 00:26:49,160 --> 00:26:50,400 Wearable device. 537 00:26:51,160 --> 00:26:52,280 Finance. 538 00:26:52,560 --> 00:26:53,640 Healthcare. 539 00:26:53,720 --> 00:26:54,760 Technology. 540 00:26:55,960 --> 00:26:57,560 Very different skills. 541 00:26:57,880 --> 00:26:58,920 Just think about that. 542 00:27:00,680 --> 00:27:02,800 What's your call? On, two, three.. 543 00:27:09,200 --> 00:27:10,840 Four, sir. Let's make a deal. 544 00:27:10,920 --> 00:27:12,640 Wow! Deal done! 545 00:27:17,120 --> 00:27:18,480 - Thank you. - Superb! 546 00:27:18,560 --> 00:27:19,680 Thank you so much. 547 00:27:26,200 --> 00:27:27,840 Actually, we had a great experience. 548 00:27:28,200 --> 00:27:30,440 We got almost what we had in our mind. 549 00:27:30,600 --> 00:27:32,160 Apart from that we got a lesson.. 550 00:27:32,280 --> 00:27:34,360 You know.. If you believe in your work 551 00:27:34,680 --> 00:27:35,800 then the world will believe too. 552 00:27:36,040 --> 00:27:37,120 And everyone will be with us. 553 00:27:37,200 --> 00:27:39,120 So, that's the way. 554 00:27:57,560 --> 00:28:00,040 Hello, Sharks. My name is Sahil Pruthi. 555 00:28:00,160 --> 00:28:01,640 And I am the founder of 'Keto India'. 556 00:28:02,160 --> 00:28:03,120 Hello, Sahil. 557 00:28:03,200 --> 00:28:05,000 17 September, 2017. 558 00:28:05,160 --> 00:28:08,560 Four years ago my mother had a major brain surgery. 559 00:28:09,560 --> 00:28:11,800 After that surgery me and my sister 560 00:28:11,840 --> 00:28:14,400 had to quit our jobs immediately to take care of our mother. 561 00:28:14,760 --> 00:28:16,800 We didn't do any jobs for nine months. 562 00:28:17,080 --> 00:28:20,280 And in those nine months, every day I tried to understand.. 563 00:28:20,640 --> 00:28:22,240 Why did she even need a surgery? 564 00:28:22,440 --> 00:28:24,080 And how can we prevent this? 565 00:28:24,320 --> 00:28:25,240 During that period 566 00:28:25,400 --> 00:28:27,280 I put my mom a personalised nutrition.. 567 00:28:27,600 --> 00:28:28,840 That is her diet.. 568 00:28:29,320 --> 00:28:30,360 Supplementation.. 569 00:28:30,440 --> 00:28:31,960 That is type of food ingredients.. 570 00:28:32,160 --> 00:28:33,560 And also a clinical trial. 571 00:28:33,800 --> 00:28:35,400 That is the medical treatment she should get. 572 00:28:35,560 --> 00:28:38,440 And it's been more than four years. 573 00:28:38,800 --> 00:28:39,920 My mother is healthy 574 00:28:39,920 --> 00:28:41,360 and she is with me at the backstage. 575 00:28:44,520 --> 00:28:46,600 After this mission, after this success story 576 00:28:46,760 --> 00:28:48,480 I started reading about healthcare in details 577 00:28:48,600 --> 00:28:50,240 despite being an engineer and a product manager 578 00:28:50,680 --> 00:28:51,760 And I tried to understand 579 00:28:51,880 --> 00:28:53,680 if it is only limited to brain surgery 580 00:28:53,760 --> 00:28:55,840 or can we apply this for other diseases too. 581 00:28:56,520 --> 00:28:58,360 And after that I came to know 582 00:28:58,440 --> 00:29:00,800 that issues like type 2 diabetes.. 583 00:29:01,000 --> 00:29:03,160 ...PCOS, polycystic ovary syndrome 584 00:29:03,240 --> 00:29:05,160 where the women get irregular period cycles.. 585 00:29:05,560 --> 00:29:07,720 ...hair growth on face, pimples on face 586 00:29:07,840 --> 00:29:08,760 and a heavy voice. 587 00:29:09,040 --> 00:29:10,280 Critical problems like these.. 588 00:29:10,560 --> 00:29:11,480 Hypothyroid. 589 00:29:11,680 --> 00:29:14,120 In such cases people gain a lot of weight. 590 00:29:14,200 --> 00:29:17,120 And they are told that their weight will never reduce. 591 00:29:17,480 --> 00:29:18,440 Or be it obesity. 592 00:29:18,520 --> 00:29:20,440 All of these diseases can be reversed 593 00:29:20,680 --> 00:29:22,280 through personalised nutrition, supplementation 594 00:29:22,360 --> 00:29:23,320 and clinical trials. 595 00:29:23,520 --> 00:29:25,560 And that's when I started 'Keto India'. 596 00:29:26,880 --> 00:29:28,400 Now, I'll explain the platform in details 597 00:29:28,480 --> 00:29:29,680 as to how we do the diet personalisation 598 00:29:29,760 --> 00:29:30,920 and protocol personalisation. 599 00:29:31,040 --> 00:29:32,200 It's very important to understand that. 600 00:29:32,440 --> 00:29:35,200 Suppose Kartika. Let me take a girl for example. 601 00:29:35,720 --> 00:29:39,400 Suppose she has PCOS, polycystic ovary syndrome 602 00:29:39,520 --> 00:29:40,480 and type two diabetes. 603 00:29:40,680 --> 00:29:43,480 I will show you one demo. It's showing a demo for PCOS 604 00:29:43,520 --> 00:29:45,840 where the platform is showing the symptoms. 605 00:29:45,920 --> 00:29:46,840 She will fill that up. 606 00:29:46,920 --> 00:29:48,440 Since when she has been diagnosed with PCOS. 607 00:29:48,480 --> 00:29:49,520 In this month or last month. 608 00:29:50,000 --> 00:29:52,680 And then we will ask her about her dietary preferences. 609 00:29:52,760 --> 00:29:54,640 Where she is vegetarian or a non-vegetarian.. 610 00:29:55,000 --> 00:29:56,640 What are her intolerances.. 611 00:29:56,720 --> 00:29:59,720 Considering all these things it will go to CRM 612 00:29:59,800 --> 00:30:00,680 and then the payment is done. 613 00:30:00,720 --> 00:30:02,960 And after the payment our platform personalise 614 00:30:03,080 --> 00:30:05,280 the similar nearest protocol for Kartika 615 00:30:05,480 --> 00:30:07,840 considering her insensitivities, her portion of meals 616 00:30:08,040 --> 00:30:10,040 and how to give her a supplementation recommendation. 617 00:30:10,160 --> 00:30:12,960 Right. And once her symptoms start reversing 618 00:30:13,040 --> 00:30:14,120 and the weight gain the decreases.. 619 00:30:14,280 --> 00:30:15,920 Then we modify her protocol 620 00:30:15,920 --> 00:30:17,520 so her weight loss remains in control. 621 00:30:17,600 --> 00:30:19,600 So that her insulin levels keeps reducing.. 622 00:30:19,840 --> 00:30:21,920 And we modify her protocol regularly. 623 00:30:22,480 --> 00:30:26,280 And the platform gets richer as more data is fed. 624 00:30:26,360 --> 00:30:28,040 And my advisor, Mr. Prabhat Gupta 625 00:30:28,120 --> 00:30:30,240 works with me closely to build this platform. 626 00:30:30,560 --> 00:30:32,440 We are a bootstrapped and profitable company. 627 00:30:32,800 --> 00:30:35,360 We have consulted 3100 clients in 16 states in India 628 00:30:35,480 --> 00:30:38,200 and in 25 countries across the globe. 629 00:30:38,520 --> 00:30:41,280 We want to scale our company and take this mission ahead. 630 00:30:41,760 --> 00:30:44,200 And I need your support to carry this mission forward. 631 00:30:44,960 --> 00:30:46,840 We are asking for 1.5 crores 632 00:30:47,240 --> 00:30:50,520 for 1.25 percent equity. 633 00:30:50,920 --> 00:30:52,920 The valuation of the company is 120 crores. 634 00:30:53,920 --> 00:30:54,880 Wow! 635 00:30:55,160 --> 00:30:57,720 Why did you keep the name, 'Keto India'? 636 00:30:58,480 --> 00:31:00,440 Yes. - Do you recommend ketogenic diet 637 00:31:01,080 --> 00:31:03,040 for every diet plan? 638 00:31:03,440 --> 00:31:05,840 Because I have a strong opinion on this. 639 00:31:05,920 --> 00:31:08,760 'There are so many people in this world who follow' 640 00:31:08,840 --> 00:31:09,880 'ketogenic diet.' 641 00:31:10,040 --> 00:31:12,800 'But our Shark, Anupam Mittal doesn't agree to that.' 642 00:31:13,080 --> 00:31:17,480 'Our Sharks think the use of the word 'keto' can disappoint' 643 00:31:17,680 --> 00:31:20,320 'those people who don't believe in ketogenic diet.' 644 00:31:20,520 --> 00:31:23,160 Like you said that many people have strong opinion on keto. 645 00:31:23,440 --> 00:31:26,200 We cater those opinions in our business development call. 646 00:31:26,280 --> 00:31:29,640 But we have set up one domain called livofy.com. 647 00:31:29,760 --> 00:31:31,280 And those who are talking about PCOS diet plan 648 00:31:31,320 --> 00:31:33,520 or PCOS care protocol or PCOS reversal.. 649 00:31:33,800 --> 00:31:35,200 We redirect them to that domain. 650 00:31:35,280 --> 00:31:36,360 I am a little confused. 651 00:31:36,440 --> 00:31:38,680 What does keto do and what does livofy do? 652 00:31:38,760 --> 00:31:39,640 Yes, ma'am. 653 00:31:39,720 --> 00:31:41,640 So, 'Keto India' helps people reverse their PCOS.. 654 00:31:41,720 --> 00:31:43,000 ...weight gain, type 2 diabetes. 655 00:31:43,960 --> 00:31:46,760 And the persona who are easily convinced.. 656 00:31:46,840 --> 00:31:48,760 It is people with keto and low-carb lifestyle. 657 00:31:48,840 --> 00:31:50,360 This is basically about them. 658 00:31:50,400 --> 00:31:52,160 But in livofy.com.. The people who 659 00:31:52,240 --> 00:31:54,920 are not satisfied and they want further answers 660 00:31:54,920 --> 00:31:56,400 then we redirect them to livofy.com. 661 00:31:56,560 --> 00:31:57,760 And they pay from there. 662 00:31:57,840 --> 00:32:00,920 It is tricky to build two brands simultaneously. 663 00:32:02,600 --> 00:32:06,000 Customer acquisition will be your biggest expense. 664 00:32:06,040 --> 00:32:08,040 I would genuinely consider 665 00:32:08,080 --> 00:32:11,840 that you should think of building one brand only. 666 00:32:11,880 --> 00:32:15,000 - Will you take my advice? - Sure. 667 00:32:15,200 --> 00:32:17,800 Will you remove the word 'Keto' from your brand? 668 00:32:17,840 --> 00:32:22,640 With a mutual discussion and for a good reason 669 00:32:22,760 --> 00:32:26,920 I'll definitely consider it. But why not have a discussion. 670 00:32:27,040 --> 00:32:30,760 - What is your revenue model? - It's a subscription model now. 671 00:32:30,800 --> 00:32:34,240 I've a plan of 1, 3, 6 and 12 months plan. 672 00:32:34,360 --> 00:32:36,800 My clients are Indian and foreign also. 673 00:32:36,840 --> 00:32:39,200 Our pricing is different for India and abroad. 674 00:32:39,360 --> 00:32:42,040 Plan for India is Rs. 4500 per month. 675 00:32:42,200 --> 00:32:45,680 Rs. 9000 for 3 months. Rs. 15000 for 6 months. 676 00:32:45,800 --> 00:32:49,000 And Rs. 25000 for 12 months. This is the pricing for India. 677 00:32:49,320 --> 00:32:51,840 Outside India, our pricing is Rs. 6000 per month. 678 00:32:52,200 --> 00:32:55,880 Rs. 12000 for 3 months. Rs. 20000 for 6 months. 679 00:32:55,920 --> 00:32:57,520 And Rs. 35000 for 12 months. 680 00:32:57,560 --> 00:32:59,520 - You said, it is profitable. - Yes. 681 00:32:59,560 --> 00:33:01,760 What is your sales and profits till now? 682 00:33:01,800 --> 00:33:05,200 Till date, our revenue has been Rs. 2.10 crores. 683 00:33:05,360 --> 00:33:08,520 We've grown 100 percent year after year. 684 00:33:08,800 --> 00:33:11,720 Rs. 15 lakhs was our last month's revenue. 685 00:33:11,760 --> 00:33:13,000 Since when you've been doing this work? 686 00:33:13,040 --> 00:33:16,680 I'd done it full time from February 2019. 687 00:33:16,720 --> 00:33:19,240 It has been almost two and a half years. - Yes. 688 00:33:19,280 --> 00:33:21,400 In two and a half years, you've reached 689 00:33:21,440 --> 00:33:24,680 Rs. 15 lakhs revenue per month. Good. 690 00:33:24,960 --> 00:33:26,800 60 times 691 00:33:26,840 --> 00:33:31,160 is your annual revenue valuation.. 692 00:33:31,280 --> 00:33:34,720 Your justification in that sends me in a tizzy. 693 00:33:34,760 --> 00:33:38,480 Let me explain it, Shark. Till now, we've received 694 00:33:38,520 --> 00:33:41,560 a soft interest from a UK based investor. 695 00:33:41,600 --> 00:33:44,600 We've a commitment from high network individual. 696 00:33:44,640 --> 00:33:46,320 Our justification for this value is 697 00:33:46,360 --> 00:33:49,400 because we've results. We also have commitments. 698 00:33:49,440 --> 00:33:53,240 Right from visitors to lead.. To activation.. 699 00:33:53,280 --> 00:33:55,120 To conversion.. To post conversion.. 700 00:33:55,160 --> 00:33:56,560 We've done 'show and tell'. 701 00:33:56,600 --> 00:33:59,280 We are stepping ahead profitability.. 702 00:33:59,320 --> 00:34:03,760 My mentor says, 'show and tell' can scale a business. 703 00:34:03,840 --> 00:34:08,440 Say about the customer growth on a daily and month basis. 704 00:34:08,480 --> 00:34:12,840 Our monthly active user on AMU is about 45000 705 00:34:13,360 --> 00:34:17,040 across desktop and mobile app. On an average last month 706 00:34:17,080 --> 00:34:20,680 - 200 clients had paid. - In an entire month? - Yes. 707 00:34:20,840 --> 00:34:23,920 Only 7 to 8 persons are paying per day. - Yes. 708 00:34:23,920 --> 00:34:26,560 Out of 45000.. 709 00:34:26,600 --> 00:34:29,640 Don't you think your pricing is entirely wrong? 710 00:34:30,120 --> 00:34:32,680 If there is no cost and is AI based.. 711 00:34:33,160 --> 00:34:36,800 Your pricing is so high, you're not getting any conversion. 712 00:34:36,920 --> 00:34:39,920 Our conversion is good as per industry standards. 713 00:34:39,920 --> 00:34:42,440 There aren't any profits. Forget about industry standards. 714 00:34:42,480 --> 00:34:44,600 Only Rs. 15 lakhs is coming. 715 00:34:44,840 --> 00:34:47,160 45000 people are coming to your site 716 00:34:47,200 --> 00:34:50,360 - your conversion is so less. - Let me explain the Maths. 717 00:34:50,360 --> 00:34:53,760 That is over. Your revenue is only Rs. 15 lakhs. 718 00:34:54,720 --> 00:34:58,640 I'm still perplexed seeing your valuation. 719 00:34:59,280 --> 00:35:02,600 Seriously. I don't think I'll get a sound sleep. 720 00:35:03,680 --> 00:35:07,640 Good luck. I wish you get this valuation. 721 00:35:07,800 --> 00:35:11,320 But there aren't any bridge between you and me 722 00:35:11,360 --> 00:35:15,920 which will make us a team. So, consider me out of this. 723 00:35:18,920 --> 00:35:21,320 I've a couple of questions. 724 00:35:21,640 --> 00:35:23,680 How big this business grow? 725 00:35:23,720 --> 00:35:27,800 We're achieve a post fund-raise of Rs. 7 crores. 726 00:35:27,840 --> 00:35:29,520 - Around Rs. 50 lakhs.. - Yes. 727 00:35:29,560 --> 00:35:32,160 That we can reach. So, in three years 728 00:35:32,200 --> 00:35:33,920 the valuation Rs. 50 crores.. 729 00:35:34,000 --> 00:35:37,360 What to do to make Rs. 200 crores in 3 years? 730 00:35:37,400 --> 00:35:40,120 - What is the barrier? - The barrier is that 731 00:35:40,160 --> 00:35:42,480 we'll go with careful experimentation. 732 00:35:42,520 --> 00:35:45,400 Being careful doesn't make a business. 733 00:35:45,880 --> 00:35:48,400 If you've come to Shark Tank 734 00:35:48,760 --> 00:35:52,560 and we can't make Rs. 200 crores in 3 years 735 00:35:52,600 --> 00:35:55,680 then, no use taking money from Sharks. 736 00:35:57,400 --> 00:36:01,800 - You're already being funded. - The world is funding you. 737 00:36:01,840 --> 00:36:06,320 Ambition looks weak but I think, we can help. 738 00:36:06,640 --> 00:36:10,040 I think, Ashneer has so many customers in India 739 00:36:10,080 --> 00:36:11,560 who can get exposure.. 740 00:36:11,600 --> 00:36:15,480 20 million customer from Lenskart will get exposure.. 741 00:36:15,920 --> 00:36:19,080 You can get customers.. Also brand building.. 742 00:36:19,120 --> 00:36:21,760 You can get healthcare expertise. 743 00:36:22,960 --> 00:36:25,320 Sahil, let me simplify it. 744 00:36:25,440 --> 00:36:27,120 Our offer is given 745 00:36:27,160 --> 00:36:31,880 to a genuine smart founder.. 746 00:36:32,080 --> 00:36:36,440 We all four will give Rs. 1.6 crores 747 00:36:36,600 --> 00:36:38,640 in your funding. 748 00:36:39,680 --> 00:36:43,280 But we need 16 percent equity in your company. 749 00:36:43,320 --> 00:36:45,880 - 16 percent equity.. - Correct. So.. 750 00:36:45,920 --> 00:36:48,600 Each shark pays Rs. 40 lakhs 751 00:36:48,640 --> 00:36:51,280 and 4 percent equity against that. 752 00:36:54,160 --> 00:36:57,000 And with each shark you'll get access 753 00:36:57,160 --> 00:37:00,480 - to grow your business potential. - And more mentors. 754 00:37:00,800 --> 00:37:02,800 And more mentors. Yes. Thank you. 755 00:37:02,840 --> 00:37:05,080 Don't cry for me. 756 00:37:06,080 --> 00:37:07,680 Thank you so much for the offer, first of all. 757 00:37:07,720 --> 00:37:11,360 But I need to think.. That's because.. 758 00:37:11,400 --> 00:37:15,120 Take your time. I'd like to say 759 00:37:15,960 --> 00:37:18,520 we'll welcome you with swag. 760 00:37:19,440 --> 00:37:22,680 - Let me think. - Please. - Thank you. 761 00:37:27,840 --> 00:37:31,520 - We need to work a lot on it. - Just him as a resource 762 00:37:31,720 --> 00:37:34,640 - we need to start a new business. - I know it requires work. 763 00:37:34,840 --> 00:37:35,960 IPO valuation. - Lots to be done. 764 00:37:36,000 --> 00:37:36,760 No business at all. 765 00:37:37,000 --> 00:37:39,840 You need to build the business. You just have him now. 766 00:37:40,040 --> 00:37:43,080 - But he's amazing. - He has it in him. - Right! 767 00:37:43,280 --> 00:37:44,520 Yes, he has it. 768 00:37:45,720 --> 00:37:47,200 Hello... Hi, Prabhat! 769 00:37:47,960 --> 00:37:51,440 - Hi... - I have an offer of 1.6 crores 770 00:37:52,680 --> 00:37:54,560 for 16 percent equity. 771 00:37:54,760 --> 00:37:56,480 - 16? - Yes. 772 00:37:56,680 --> 00:37:59,080 I see the valuation has reduced. 773 00:38:00,240 --> 00:38:01,480 What do you think? Will Sahil agree? 774 00:38:04,480 --> 00:38:06,440 - Get the cheque ready. - Okay. 775 00:38:06,640 --> 00:38:09,840 Let him come. - He will I am sure he will agree. 776 00:38:10,040 --> 00:38:12,280 - He will. - I'd like someone to say no. 777 00:38:12,480 --> 00:38:13,760 - There he is. - He's here. 778 00:38:14,520 --> 00:38:16,240 - Enter with style. - My tiger! 779 00:38:20,400 --> 00:38:22,040 Hi, Sharks... So... 780 00:38:22,240 --> 00:38:23,840 Firstly, thank you so much for the offer. 781 00:38:25,120 --> 00:38:27,320 - I have a counter offer. - The cheque is ready. 782 00:38:29,960 --> 00:38:33,000 - Cheque? - No scope for counter offer. 783 00:38:33,200 --> 00:38:34,440 Not open for negotiation. 784 00:38:34,640 --> 00:38:36,840 You will hear I tearing it up. 785 00:38:39,520 --> 00:38:43,000 Let him come. - He will I am sure he will agree. 786 00:38:43,200 --> 00:38:45,160 I know what value will you all bring. 787 00:38:45,360 --> 00:38:48,400 I want it to work so making a counter offer. 788 00:38:50,160 --> 00:38:53,080 You have potential but you seem misguided. 789 00:38:54,440 --> 00:38:57,680 The reason is you listen to many advisors. - Yes. 790 00:38:57,880 --> 00:38:59,520 I agree to it too. 791 00:39:02,080 --> 00:39:05,840 You are not driving though you have the wheel. 792 00:39:08,280 --> 00:39:09,760 You are a very capable driver. 793 00:39:09,960 --> 00:39:12,440 If you can drive faster than him even batter than him. 794 00:39:12,640 --> 00:39:14,280 - I... - Hence... 795 00:39:14,480 --> 00:39:16,440 Listen to our counter offer. 796 00:39:16,640 --> 00:39:19,280 That's our original offer. If that doesn't exist 797 00:39:19,480 --> 00:39:20,280 then we won't work. 798 00:39:22,840 --> 00:39:25,320 Sahil, have you watched the Shahrukh's film, Badshah. 799 00:39:25,520 --> 00:39:28,440 The voice over... 'Accept...' 800 00:39:29,840 --> 00:39:34,040 Let me do that voice over for you. - 'Accept...' 801 00:39:34,240 --> 00:39:39,080 Like Amitabh says that the other might give you a house, cars 802 00:39:39,920 --> 00:39:42,160 but now you have Pharma queen. 803 00:39:43,320 --> 00:39:45,200 - Think again. - Pharma Ma... 804 00:39:45,400 --> 00:39:47,360 - Phar Ma... - Pharma Ma... 805 00:39:47,560 --> 00:39:49,840 Time for you to decide, Sahil. 806 00:39:50,040 --> 00:39:50,920 Please go ahead. 807 00:39:58,200 --> 00:40:00,800 I would like to give you a counter offer. 808 00:40:04,120 --> 00:40:05,920 Because it will be a fair valuation. 809 00:40:06,000 --> 00:40:06,880 The book is closed. 810 00:40:10,360 --> 00:40:11,880 It will be unfair to me. 811 00:40:14,520 --> 00:40:16,200 I feel bad to do this but.. 812 00:40:20,440 --> 00:40:21,320 You have lost the cheque. 813 00:40:23,160 --> 00:40:25,160 Keep trying. You will do great. 814 00:40:25,240 --> 00:40:27,560 You have immense passion. 815 00:40:27,640 --> 00:40:28,840 And we wish you the very best. 816 00:40:28,920 --> 00:40:30,200 Thank you so much for the offer, sharks. 817 00:40:30,360 --> 00:40:31,600 Thank you so much for the feedback. - Good job! 818 00:40:31,680 --> 00:40:34,040 - Thank you so much. - Take care. - Good luck. - Thank you. 819 00:40:34,400 --> 00:40:35,280 Thank you. 820 00:41:26,680 --> 00:41:28,360 Hi, sharks. My name is Zubin Bhatt. 821 00:41:28,640 --> 00:41:30,120 I am representing Magic Lock. 822 00:41:30,440 --> 00:41:32,120 He is the co-founder, Mr. Tejas Shah. 823 00:41:32,600 --> 00:41:34,200 He is my father who is the founder. 824 00:41:34,440 --> 00:41:35,760 And he is the founder of this product too. 825 00:41:36,840 --> 00:41:39,400 Sharks, do you know? All over India 826 00:41:39,760 --> 00:41:42,600 there are around 45 crores LPG connections. 827 00:41:42,760 --> 00:41:44,440 So I can say 828 00:41:44,560 --> 00:41:47,600 around 45 crore houses and the premises around them 829 00:41:47,920 --> 00:41:49,120 might be unsafe. 830 00:41:50,240 --> 00:41:52,320 If the cylinder which weighs 14 kilo 831 00:41:52,560 --> 00:41:53,440 develops a leakage 832 00:41:53,640 --> 00:41:55,520 and it catches on fire 833 00:41:55,720 --> 00:41:57,360 even the fire brigade cannot extinguish the fire 834 00:41:57,400 --> 00:41:59,480 until it gets empty. 835 00:42:00,000 --> 00:42:02,040 For safety purpose.. You can see this. 836 00:42:02,480 --> 00:42:04,360 This device which is smaller than even 1 inch 837 00:42:04,520 --> 00:42:05,400 Magic Lock device. 838 00:42:07,200 --> 00:42:08,360 It's a patented product. 839 00:42:08,440 --> 00:42:11,560 The flow of the gas, from the cylinder to the oven.. 840 00:42:11,800 --> 00:42:13,720 If there is a slight fluctuation 841 00:42:14,040 --> 00:42:14,960 I mean, if there is a leakage 842 00:42:15,120 --> 00:42:17,720 it detects that and locks the cylinder automatically 843 00:42:18,120 --> 00:42:19,880 within a fraction of a second. 844 00:42:20,120 --> 00:42:21,480 Our vision is 845 00:42:21,720 --> 00:42:24,400 if we can take this product to every house 846 00:42:24,520 --> 00:42:25,720 it will be a great thing. 847 00:42:25,840 --> 00:42:29,920 For that, we are offering our company's 8 per cent share 848 00:42:30,120 --> 00:42:31,720 for Rs. 1.20 crore. 849 00:42:33,000 --> 00:42:36,240 - So Zubin, Dhananjay and Tejas. - Yes. 850 00:42:37,360 --> 00:42:38,400 Welcome to Shark Tank. 851 00:42:38,760 --> 00:42:40,400 I want to know one thing from you. 852 00:42:40,480 --> 00:42:43,000 How many such incidents do happen in a day now? 853 00:42:44,040 --> 00:42:45,120 In one year 854 00:42:45,200 --> 00:42:47,960 around 700 to 800 domestic LPG cylinders exploded. 855 00:42:48,320 --> 00:42:49,840 Industrial accidents are more. 856 00:42:50,000 --> 00:42:52,800 It's the official figure. Unofficially, it must be more. 857 00:42:53,120 --> 00:42:53,960 Did any accident happen 858 00:42:54,040 --> 00:42:56,080 which has brought you in this field? 859 00:42:56,200 --> 00:42:57,280 What's your background? 860 00:42:57,360 --> 00:43:00,040 I got hold of a similar thing 861 00:43:00,320 --> 00:43:02,280 which used to be imported from China. 862 00:43:02,960 --> 00:43:05,040 And that product was unauthorised 863 00:43:05,520 --> 00:43:06,880 according to Indian government. 864 00:43:07,040 --> 00:43:10,200 As per Indian government's rules and regulations 865 00:43:10,360 --> 00:43:13,360 nothing can be fixed on a LPG cylinder. 866 00:43:13,840 --> 00:43:16,320 I took that thing out. 867 00:43:16,560 --> 00:43:19,080 I set the mechanism in my mind. 868 00:43:19,320 --> 00:43:23,080 I tried that. But it was very difficult 869 00:43:23,200 --> 00:43:27,000 because it is easy to work when the pressure is high. 870 00:43:27,680 --> 00:43:31,480 But it is very difficult to work when the pressure is low. 871 00:43:32,320 --> 00:43:33,800 We use LPG cylinders in our house. 872 00:43:33,840 --> 00:43:35,840 And there is a regulator too. 873 00:43:36,360 --> 00:43:38,720 The pressure surrounding the regulator 874 00:43:38,880 --> 00:43:40,440 is very minor. 875 00:43:40,680 --> 00:43:43,040 To lock something there.. 876 00:43:43,600 --> 00:43:47,360 It took two years to work when the pressure is low. 877 00:43:47,480 --> 00:43:48,960 If the pressure is high, there is no problem. 878 00:43:49,280 --> 00:43:51,520 I succeeded after two years. 879 00:43:51,600 --> 00:43:53,560 It is such a device 880 00:43:53,880 --> 00:43:55,640 which can be applied inside the pipe. 881 00:43:55,760 --> 00:43:56,600 It can't be seen from outside. 882 00:43:56,920 --> 00:43:59,840 First, I researched and developed the device. 883 00:43:59,920 --> 00:44:01,560 After that, I tested the device. 884 00:44:01,640 --> 00:44:03,320 After that, I applied for a patent. 885 00:44:05,440 --> 00:44:06,440 Did you manufacture anything 886 00:44:06,520 --> 00:44:08,280 before? - No, it's for commercial use too. 887 00:44:08,440 --> 00:44:09,240 You can see. 888 00:44:09,320 --> 00:44:10,800 There is one for commercial use too. 889 00:44:11,240 --> 00:44:13,520 - Gas leakage is your domain. - Yes. 890 00:44:13,920 --> 00:44:16,400 To prevent accidents from gas leakage. 891 00:44:16,520 --> 00:44:17,920 Tell me one thing. As per the government rules 892 00:44:18,000 --> 00:44:20,240 nothing can be fixed on the cylinder. - Yes. 893 00:44:20,800 --> 00:44:21,960 You are asking people to fix this. 894 00:44:23,160 --> 00:44:25,720 So if I.. I don't know you. 895 00:44:26,280 --> 00:44:28,760 If the government delivers us a LPG cylinder 896 00:44:29,400 --> 00:44:32,120 they must have taken safety measures. 897 00:44:32,240 --> 00:44:36,120 Why should I fix this device? Why should I even consider that? 898 00:44:37,920 --> 00:44:39,000 This device 899 00:44:39,400 --> 00:44:42,240 is applied inside the pipe. 900 00:44:42,560 --> 00:44:44,720 It increases safety. 901 00:44:44,840 --> 00:44:47,080 Then you should sell pipes which come with this device. 902 00:44:47,120 --> 00:44:48,640 We have that plan in future. 903 00:44:48,760 --> 00:44:51,920 Why don't you convince the government to make it mandatory? 904 00:44:52,000 --> 00:44:53,160 That's why we are here. 905 00:44:53,520 --> 00:44:57,360 Because we need to know how to reach the government. 906 00:44:59,360 --> 00:45:02,640 We have nothing. That's why we came to you? 907 00:45:03,200 --> 00:45:05,800 - Interesting. - Try to understand that. 908 00:45:06,360 --> 00:45:08,200 We have a master product. 909 00:45:08,760 --> 00:45:10,920 We have a pattern register. 910 00:45:11,040 --> 00:45:15,400 We can outlast anyone in India with this product. 911 00:45:16,800 --> 00:45:18,840 The IGL CNG company 912 00:45:18,920 --> 00:45:21,720 Indraprastha Gas won't allow you to fix anything in the pipes. 913 00:45:24,800 --> 00:45:27,040 This will be applied inside rubber pipes 914 00:45:27,160 --> 00:45:29,360 And at every place including PNG 915 00:45:29,480 --> 00:45:31,960 a rubber pipe will be installed. 916 00:45:33,200 --> 00:45:35,160 So why didn't you manufacture a rubber pipes? 917 00:45:35,280 --> 00:45:37,880 No, that's what I meant. 918 00:45:38,200 --> 00:45:40,280 This is just the first stage. 919 00:45:40,400 --> 00:45:43,560 If an agreement is reached there are bigger steps further. 920 00:45:43,960 --> 00:45:46,320 What's your revenue so far? Do you sell? 921 00:45:46,440 --> 00:45:48,400 From the B2B business we know 922 00:45:48,520 --> 00:45:52,920 we're getting constant enquiries but we don't have the funds. 923 00:45:53,240 --> 00:45:55,320 - But how much did you sell? - In B2B businesses? 924 00:45:55,440 --> 00:45:59,120 In B2B businesses from January until now 925 00:45:59,240 --> 00:46:02,240 we made a turnover of 14 lakhs. 926 00:46:02,360 --> 00:46:04,840 If you want an overall number of the product 927 00:46:04,960 --> 00:46:09,000 we've sold around 85,000 units of the small ones. 928 00:46:09,160 --> 00:46:12,400 - What's the monthly sale? - Around 4,000 devices. 929 00:46:12,520 --> 00:46:15,560 - How does each piece cost? - 70 rupees in B2B. 930 00:46:15,680 --> 00:46:19,040 And customers who buy directly get it for an MRP of 499. 931 00:46:19,160 --> 00:46:21,440 - And what's your cost? - 10 rupees for manufacturing. 932 00:46:21,560 --> 00:46:25,160 I don't get it. It's such a revolutionary product. 933 00:46:25,760 --> 00:46:29,360 Why isn't it growing? Something is wrong somewhere. 934 00:46:30,560 --> 00:46:33,160 Let me tell you my decision. 935 00:46:33,640 --> 00:46:36,800 If you manufacture the gas pipe 936 00:46:36,920 --> 00:46:40,120 from the end socket till the stove 937 00:46:40,240 --> 00:46:42,400 and sell it as a safe product it's fine. 938 00:46:42,520 --> 00:46:45,440 No consumer would put this inside the pipe. 939 00:46:45,560 --> 00:46:47,640 He will have more doubts 940 00:46:47,760 --> 00:46:49,640 than the feeling of safety. 941 00:46:49,760 --> 00:46:51,760 Hence I'm out. 942 00:46:52,320 --> 00:46:54,360 Even my decision is made. 943 00:46:54,480 --> 00:46:56,720 This seems more like a government contract business 944 00:46:56,840 --> 00:47:00,480 and less of consumers which I like more of 945 00:47:00,600 --> 00:47:03,120 since they're also scalable. 946 00:47:03,400 --> 00:47:05,520 For that reason even I'm out. 947 00:47:07,120 --> 00:47:10,160 I'm out because I do not understand 948 00:47:10,280 --> 00:47:11,840 this technology and product. 949 00:47:11,960 --> 00:47:15,200 Therefore, I cannot contribute 950 00:47:15,320 --> 00:47:18,000 or help you out much, but all the best. 951 00:47:18,840 --> 00:47:21,520 Why do you need 1 crore from us? 952 00:47:22,160 --> 00:47:26,760 So far we never tried to sell this product. 953 00:47:27,240 --> 00:47:31,120 We only put demonstration videos on Facebook and all. 954 00:47:31,640 --> 00:47:34,800 We want to take it to the next level. 955 00:47:35,920 --> 00:47:39,360 Try to understand why we've come to you. 956 00:47:39,720 --> 00:47:42,520 We want a good investor. 957 00:47:43,360 --> 00:47:45,520 I work in two areas generally. 958 00:47:45,640 --> 00:47:47,440 Technology and marketing. 959 00:47:48,000 --> 00:47:49,840 You already have the technology. 960 00:47:49,960 --> 00:47:52,640 I cannot help you with its marketing. 961 00:47:53,000 --> 00:47:54,760 Hence I'm out. 962 00:47:54,880 --> 00:47:57,320 But I wish you the best because your work is good. 963 00:47:58,400 --> 00:48:00,600 You say it's a safety device. 964 00:48:01,200 --> 00:48:04,280 What if we install this in all homes 965 00:48:04,400 --> 00:48:06,440 and a mishap still occurs? 966 00:48:07,520 --> 00:48:10,040 This safety pipe is sold 967 00:48:10,320 --> 00:48:12,880 as approved by the government 968 00:48:13,000 --> 00:48:15,280 through the LERC. 969 00:48:15,600 --> 00:48:18,760 Even they say it's 100 secure. 970 00:48:19,160 --> 00:48:21,080 Yet mishaps occur. 971 00:48:22,080 --> 00:48:24,880 Then it's the same even without your product. 972 00:48:25,000 --> 00:48:28,280 No. - So did you perform any study on this? 973 00:48:28,400 --> 00:48:29,880 About percent of reduced incidents? 974 00:48:30,000 --> 00:48:33,000 Because it's not 100 percent efficient. - Yes. 975 00:48:33,080 --> 00:48:36,320 We were not allowed to bring a gas cylinder to demonstrate. 976 00:48:37,160 --> 00:48:40,680 Thank God! I've warned them so many times. 977 00:48:40,960 --> 00:48:44,200 Just because we won't invest will you threaten our lives? 978 00:48:46,080 --> 00:48:48,120 I'm out of this for now. 979 00:48:48,240 --> 00:48:50,800 But I don't really want to be. 980 00:48:51,280 --> 00:48:53,720 I feel like I should help you. 981 00:48:53,840 --> 00:48:56,520 Had this product been clinically proven 982 00:48:56,840 --> 00:49:01,160 I would be really glad and meet you outside. 983 00:49:01,280 --> 00:49:03,320 By clinically you mean field proven? 984 00:49:03,440 --> 00:49:05,640 If it's field proven 985 00:49:05,760 --> 00:49:09,480 I commit to you that to every Lenskart customer 986 00:49:09,600 --> 00:49:11,840 I'll send this product for free 987 00:49:11,960 --> 00:49:14,760 and also sponsor your cost of 10 rupees. 988 00:49:17,040 --> 00:49:18,840 Thank you for coming to Shark Tank. - Thank you so much! 989 00:49:18,960 --> 00:49:20,640 - All the best! - Thank you! 990 00:49:25,480 --> 00:49:27,880 Why are you so against the mentor? 991 00:49:28,000 --> 00:49:31,240 - Why do you need a mentor? - I'm here due to my mentor. 992 00:49:31,360 --> 00:49:33,840 We're not used to mentors. 993 00:49:33,960 --> 00:49:36,440 - You're different. - Let me explain. 994 00:49:36,560 --> 00:49:38,680 At that age, we don't know things. 995 00:49:38,800 --> 00:49:41,160 Platforms like Shark Tank came up now 996 00:49:41,280 --> 00:49:43,880 where people can guide you. But we did not know. 997 00:49:44,000 --> 00:49:46,600 We would not know before how to go about things. 998 00:49:46,720 --> 00:49:48,520 Not everyone has your phone number. 999 00:49:48,640 --> 00:49:50,960 How can people approach you then?