1 00:00:50,360 --> 00:00:54,080 'From today the third week of 'Shark Tank' begins.' 2 00:00:54,120 --> 00:00:55,920 'We are bringing the Renal Project' 3 00:00:56,000 --> 00:00:57,560 'which is a dialysis service provider.' 4 00:00:57,600 --> 00:00:59,480 'Annie is a brain learning device.' 5 00:00:59,560 --> 00:01:01,800 'With its help, I can learn reading, typing' 6 00:01:01,880 --> 00:01:04,560 'writing and vocabulary.' 7 00:01:04,640 --> 00:01:06,280 'Are you also a shareholder of Annie?' 8 00:01:06,320 --> 00:01:07,920 'Yes, I am the brand ambassador.' 9 00:01:08,760 --> 00:01:10,880 'Entrepreneurs from all over India' 10 00:01:10,960 --> 00:01:12,960 'are here to try their luck in getting' 11 00:01:13,000 --> 00:01:14,800 'the investments from the sharks.' 12 00:01:14,840 --> 00:01:17,640 'In return for 25 percent of my company's equity' 13 00:01:17,680 --> 00:01:19,000 'I want 300 crore rupees.' 14 00:01:19,880 --> 00:01:22,600 'To digest it, let's eat your ice cream first.' 15 00:01:23,800 --> 00:01:26,640 'Do you often get asked questions like' 16 00:01:26,720 --> 00:01:29,640 'if you get married, won't it distract you.' 17 00:01:29,720 --> 00:01:31,240 'How do you reply to that?' 18 00:01:31,280 --> 00:01:32,280 'I simply laugh.' 19 00:01:33,600 --> 00:01:36,000 'Sharks are also prepared to invest' 20 00:01:36,080 --> 00:01:38,400 'in the best business ideas.' 21 00:01:38,440 --> 00:01:40,680 'Since all the innovations are by Iqbal' 22 00:01:40,760 --> 00:01:41,960 'why doesn't he have equity?' 23 00:01:42,000 --> 00:01:43,560 'Sir, we do everything together.' 24 00:01:43,600 --> 00:01:45,440 'No, you didn't do it together.' 25 00:01:47,240 --> 00:01:49,600 'Let's see who gets to make a deal with the sharks.' 26 00:01:49,680 --> 00:01:51,400 'I offer you 50 lakhs.' 27 00:01:51,440 --> 00:01:52,600 'Even if they both come together' 28 00:01:52,680 --> 00:01:53,760 'they will give you one crore.' 29 00:01:53,800 --> 00:01:55,480 'And I cam give you one crore by myself alone.' 30 00:01:55,520 --> 00:01:57,040 'They are playing mental games with you.' 31 00:01:57,120 --> 00:01:59,680 'Who will reach closer to their goal?' 32 00:01:59,760 --> 00:02:01,680 'Should I buy your headphones or that of Boat?' 33 00:02:02,640 --> 00:02:04,160 'I don't let anyone else come in.' 34 00:02:04,200 --> 00:02:06,120 'Because, there is a dominant force in every industry.' 35 00:02:06,160 --> 00:02:08,040 - 'And that's me. - He will swallow you.' 36 00:02:08,120 --> 00:02:09,280 'Shark Tank India.' 37 00:02:09,360 --> 00:02:11,840 'The new picture of a changing India.' 38 00:03:13,280 --> 00:03:15,280 - Greetings, Sharks. - Greetings. 39 00:03:15,880 --> 00:03:19,040 We are a revolutionary ice cream brand 40 00:03:19,640 --> 00:03:24,240 which apart from being vegan and dairy free 41 00:03:24,400 --> 00:03:26,880 has prebiotic and probiotic features. 42 00:03:26,920 --> 00:03:29,840 We have infused dietary fibre in it 43 00:03:30,040 --> 00:03:32,720 which helps in reducing cholesterol and weight. 44 00:03:33,000 --> 00:03:35,760 So, ice cream with fibre for the first time in the world. 45 00:03:37,320 --> 00:03:40,800 Moreover, we have a wide range of Ayurvedic ice creams too. 46 00:03:40,880 --> 00:03:43,360 We have a product called Love Potion 47 00:03:43,680 --> 00:03:45,560 in which we have used winter cherry. 48 00:03:45,640 --> 00:03:48,200 And we have a flavour called the Elixir of Life 49 00:03:48,600 --> 00:03:51,800 in which we have used the extracts of holy basil 50 00:03:51,840 --> 00:03:52,720 and cinnamon. 51 00:03:52,800 --> 00:03:54,560 And then there is a product named 52 00:03:54,600 --> 00:03:56,920 the Third Eye Opener, in which we have used 53 00:03:57,000 --> 00:03:58,800 water hyssop. 54 00:03:58,880 --> 00:04:01,520 We have been in the food and beverage industry 55 00:04:01,880 --> 00:04:03,600 since the last 40 years. 56 00:04:04,720 --> 00:04:09,160 In 1983, my father started this company with a virtuous thought 57 00:04:09,520 --> 00:04:13,840 and a small manually operated wooden machine. 58 00:04:14,480 --> 00:04:17,720 Today, we have over 90 flavours of ice cream. 59 00:04:18,120 --> 00:04:19,720 Moreover, there are many varieties 60 00:04:19,760 --> 00:04:21,360 of shakes and ice creams. 61 00:04:21,800 --> 00:04:24,880 We are the Delhi's famous Gopal's 56. 62 00:04:27,280 --> 00:04:28,600 My name is Gaurav Goyal. 63 00:04:28,640 --> 00:04:30,160 And I am 38 years old. 64 00:04:30,960 --> 00:04:32,240 I have a dream. 65 00:04:32,880 --> 00:04:35,200 I want people not only in Delhi 66 00:04:35,400 --> 00:04:39,800 but also abroad, to enjoy the products of Gopal 56. 67 00:04:39,880 --> 00:04:42,400 Therefore, in return for 25 percent 68 00:04:42,480 --> 00:04:44,840 of my legacy and my company's equity 69 00:04:44,920 --> 00:04:46,560 I am asking.. 70 00:04:48,880 --> 00:04:51,920 For 300 crores of funding. 71 00:04:54,280 --> 00:04:55,480 So, Sharks.. 72 00:04:56,280 --> 00:04:58,680 who will help me in making Gopal's 56 73 00:04:58,760 --> 00:05:01,760 the number one brand in the world? 74 00:05:05,640 --> 00:05:07,040 Shall I give you something sweet? 75 00:05:07,280 --> 00:05:08,560 Yes, please, sir. 76 00:05:11,000 --> 00:05:13,320 The feather is unique. It's great. 77 00:05:16,160 --> 00:05:18,160 - Which flavour is it? - 'Charnamrit'. 78 00:05:18,520 --> 00:05:20,320 - That's enough. - What was your demand? 79 00:05:20,360 --> 00:05:22,800 - Twenty five percent for.. - Three hundred crores. 80 00:05:22,880 --> 00:05:24,080 Do you want us to give you 300 crores? 81 00:05:26,080 --> 00:05:27,880 The valuation is 1,200 crores. 82 00:05:29,320 --> 00:05:32,400 To digest it, let's have your ice cream first. 83 00:05:32,480 --> 00:05:33,400 Sure. 84 00:05:35,280 --> 00:05:37,320 You can have the ice cream even if it doesn't get digested. 85 00:05:39,760 --> 00:05:43,480 This is the greatest demand in the history of 'Shark Tank'. 86 00:05:51,160 --> 00:05:52,160 Are all of them the 'Charnamrit' flavour? 87 00:05:52,200 --> 00:05:54,560 - It's 'Charnamrit'. - Why did you choose this one? 88 00:05:54,880 --> 00:05:55,800 It's a distinctive flavour. 89 00:05:55,880 --> 00:05:57,880 So that you give him 300 crore rupees after eating it. 90 00:05:58,600 --> 00:06:01,080 - That is why he chose it? - The flavour is good. 91 00:06:01,400 --> 00:06:02,600 - It's nice. - The ice cream is good. 92 00:06:02,640 --> 00:06:03,760 The ice cream is very good. 93 00:06:03,840 --> 00:06:07,120 And it also has cinnamon. The flavour is good. 94 00:06:07,280 --> 00:06:08,360 I don't know about the valuation. 95 00:06:08,400 --> 00:06:09,520 But the ice cream is good. 96 00:06:11,680 --> 00:06:12,680 So, Mr. Gaurav 97 00:06:12,720 --> 00:06:14,240 let's talk about something other than the valuation. 98 00:06:14,280 --> 00:06:16,040 - Yes, sir. - What did you study? 99 00:06:16,560 --> 00:06:19,840 I did B.B.A. And I have also received 100 00:06:19,920 --> 00:06:22,160 an honorary doctorate in business management. 101 00:06:22,680 --> 00:06:24,760 And along with that I am studying law also. 102 00:06:24,840 --> 00:06:27,240 So, you are a second generation entrepreneur 103 00:06:27,280 --> 00:06:29,120 who wants to take it to the next level. - Yes. 104 00:06:29,240 --> 00:06:30,600 So, tell me something. 105 00:06:30,680 --> 00:06:32,400 Delhi has a unique quality. 106 00:06:32,720 --> 00:06:34,520 No one there cares about their weight. 107 00:06:34,840 --> 00:06:35,960 They just care about the taste. 108 00:06:36,560 --> 00:06:38,160 They want to enjoy the food. 109 00:06:38,240 --> 00:06:39,760 - Right. - So, your clientele 110 00:06:39,840 --> 00:06:41,880 - and the main market is Delhi. - Yes. 111 00:06:41,920 --> 00:06:43,680 So, in your product 112 00:06:44,000 --> 00:06:46,560 was the primary focus on the taste 113 00:06:46,800 --> 00:06:49,680 or to make it dairy free? 114 00:06:49,720 --> 00:06:52,440 Both of the things. As far as taste is concerned 115 00:06:52,800 --> 00:06:56,040 anyone who eats an ice cream or any dessert 116 00:06:56,120 --> 00:06:58,720 the purpose is to enjoy its sweetness. 117 00:06:59,000 --> 00:07:01,320 But, apart from the sweetness 118 00:07:01,400 --> 00:07:03,680 we tried to add the components 119 00:07:03,760 --> 00:07:07,720 which go inside our body, more sensibly. 120 00:07:07,800 --> 00:07:10,000 - Where in Delhi are you located? - In Kalkaji. 121 00:07:10,080 --> 00:07:11,200 Do you have more than one shop? 122 00:07:11,240 --> 00:07:12,560 We have a few outlets. 123 00:07:12,600 --> 00:07:14,520 We have an outlet in the C.B.I. headquarters. 124 00:07:14,560 --> 00:07:15,520 - Great! - But since it is inside 125 00:07:15,560 --> 00:07:17,040 only the staffs can use it. 126 00:07:17,080 --> 00:07:20,040 Be careful about what you say from now on. 127 00:07:20,440 --> 00:07:21,800 And we have them in schools. 128 00:07:21,840 --> 00:07:23,720 Moreover, we supply to the Indian Air Force. 129 00:07:23,880 --> 00:07:25,320 And we work with the embassies too. 130 00:07:25,360 --> 00:07:27,920 We have a started a company in grassroots level 131 00:07:28,000 --> 00:07:31,480 - in California, America. - Tell me something. 132 00:07:31,880 --> 00:07:33,800 Let's imagine that you want to go to California. 133 00:07:33,880 --> 00:07:37,040 So, you will take the route through the Outer Ring Road 134 00:07:37,280 --> 00:07:38,480 and go to the airport. 135 00:07:39,000 --> 00:07:40,280 On the way to the airport 136 00:07:40,640 --> 00:07:43,760 there will be G.K, Malviya Nagar and I.I.T. 137 00:07:44,200 --> 00:07:46,640 You can see so many markets here. 138 00:07:47,120 --> 00:07:49,360 Before even opening an outlet outside Kalkaji 139 00:07:49,440 --> 00:07:54,200 you are talking about doing it in California and San Francisco. 140 00:07:54,600 --> 00:07:56,640 So, that is illogical. 141 00:07:58,840 --> 00:08:01,440 Your shop in Kalkaji is very close to my house. 142 00:08:01,480 --> 00:08:02,440 I know the entire market. 143 00:08:02,480 --> 00:08:03,640 How much sales do you make at the store in Kalkaji? 144 00:08:03,680 --> 00:08:05,640 Around four to four and a half.. 145 00:08:05,720 --> 00:08:09,880 You make four crores of sales annually. - Yes. 146 00:08:09,920 --> 00:08:11,040 - Just from one store. - Yes. 147 00:08:11,120 --> 00:08:13,560 How much profit do you make from the store in Kalkaji? 148 00:08:13,600 --> 00:08:15,160 About 20 to 21 percent. 149 00:08:15,280 --> 00:08:19,520 You make around 80 lakh rupees annually. 150 00:08:19,600 --> 00:08:20,720 - Almost. - Almost. 151 00:08:20,760 --> 00:08:21,680 Wait a minute. 152 00:08:21,920 --> 00:08:25,080 Probiotic, dietary fiber, Ayurveda.. 153 00:08:25,160 --> 00:08:26,400 You have used all of these things. 154 00:08:26,480 --> 00:08:28,640 The important question is that 155 00:08:28,720 --> 00:08:30,960 have you done trials for the benefits 156 00:08:31,040 --> 00:08:32,440 that you are claiming? 157 00:08:32,480 --> 00:08:35,800 - Do you have the experts? - Yes. 158 00:08:36,200 --> 00:08:38,360 - Who is it? - I cannot name her. 159 00:08:38,440 --> 00:08:41,200 But she is called the Guru. 160 00:08:41,880 --> 00:08:43,320 What are her qualifications? 161 00:08:43,360 --> 00:08:44,720 She is a dairy technologist. 162 00:08:45,120 --> 00:08:49,360 What about all the scientific ingredients and.. 163 00:08:49,520 --> 00:08:51,680 - Well, its testing.. - The fibres and the probiotics? 164 00:08:51,720 --> 00:08:53,840 - We have tested.. - Do you have the qualification? 165 00:08:53,880 --> 00:08:55,600 - I have its testing reports. - I really like everything 166 00:08:55,640 --> 00:08:57,440 that you told us. 167 00:08:57,720 --> 00:08:59,720 One thing has shocked us. 168 00:09:00,040 --> 00:09:04,400 We haven't digested it despite eating your ice cream. 169 00:09:04,480 --> 00:09:05,680 It's your valuation. 170 00:09:06,200 --> 00:09:09,920 You are asking us to invest 300 crores. 171 00:09:10,600 --> 00:09:12,280 Which if we divide among ourselves 172 00:09:12,360 --> 00:09:13,760 it would still be 60 crores each. 173 00:09:14,480 --> 00:09:18,000 And that will give us 25 percent of your company's share. 174 00:09:18,040 --> 00:09:19,040 Did I understand correctly? 175 00:09:19,080 --> 00:09:21,760 Or was there a mistake in the numbers? 176 00:09:21,840 --> 00:09:23,120 No, you understood it right. 177 00:09:24,840 --> 00:09:26,840 Are you going to retire with the 300 crore? 178 00:09:26,880 --> 00:09:30,240 By 300 crores, I don't mean that 179 00:09:30,280 --> 00:09:32,520 we should infuse the fund all at once. 180 00:09:32,720 --> 00:09:35,160 So, the primary purpose was to set up 181 00:09:35,360 --> 00:09:38,160 a full-fledged production unit and marketing. 182 00:09:38,640 --> 00:09:42,560 And then the major amount would go into the inventory. 183 00:09:42,640 --> 00:09:45,160 - Because, the inventory is huge. - You are confusing me. 184 00:09:46,440 --> 00:09:47,960 I want to clarify it. 185 00:09:48,920 --> 00:09:53,400 He needs 300 crores worth stocks in order to capture the market. 186 00:09:53,440 --> 00:09:54,360 - Right? - Right. 187 00:09:54,480 --> 00:09:56,800 It is not necessary that the 300 crores of stock 188 00:09:56,880 --> 00:09:58,520 - should be in the form of equity. - It can be debt too. 189 00:09:58,600 --> 00:10:00,840 It can be creditline or working capital. - We can.. 190 00:10:00,880 --> 00:10:03,200 We can also think in phases. 191 00:10:03,440 --> 00:10:05,640 So, what do you want from us right now? 192 00:10:05,680 --> 00:10:07,560 Tell us what you want in the next ten minutes. 193 00:10:08,680 --> 00:10:10,960 For your business to become a success 194 00:10:11,120 --> 00:10:14,320 the entire India must eat 'Ice Creams' day and night. 195 00:10:15,040 --> 00:10:16,920 - Sir, Indian market.. - He has global ambitions. 196 00:10:17,040 --> 00:10:18,480 Yes, why focus only India. 197 00:10:18,640 --> 00:10:20,240 No.. - He wants to reach California. 198 00:10:20,320 --> 00:10:23,520 Even they will have to eat 199 00:10:23,640 --> 00:10:24,520 'Ice Creams' three times a day. 200 00:10:24,680 --> 00:10:26,680 Sir, India's market is 6000 Crores. 201 00:10:26,840 --> 00:10:27,840 Mr. Gaurav, please stop. 202 00:10:27,920 --> 00:10:30,480 You said that the market is of 6000 Crores. 203 00:10:31,000 --> 00:10:32,880 In India. - Let's assume for a second that 204 00:10:33,000 --> 00:10:34,280 the entire market is yours. 205 00:10:35,080 --> 00:10:37,160 So, you'll get a revenue of Rs. 6000 Crore. 206 00:10:37,600 --> 00:10:39,480 Do you need an inventory worth Rs. 300 Crore 207 00:10:39,520 --> 00:10:41,240 to make a revenue of Rs. 6000 crores? 208 00:10:41,280 --> 00:10:43,680 No. - Then why do you want Rs. 300 Crore? 209 00:10:43,800 --> 00:10:45,840 Sir, this is not about India. 210 00:10:46,000 --> 00:10:47,280 - Yes. - It's global. 211 00:10:47,480 --> 00:10:49,600 You are not listening to his vision. 212 00:10:52,360 --> 00:10:55,120 Do you prepare 'Ice Creams' in a factory? - Yes. 213 00:10:55,160 --> 00:10:57,160 And now you want to set up a big factory, right? 214 00:10:57,240 --> 00:10:59,000 - A bigger production unit. - How much will it cost? 215 00:10:59,240 --> 00:11:01,120 Approximately Rs. 2 Crores to Rs. 3 Crores. 216 00:11:01,360 --> 00:11:03,880 Why do you want the rest of the money? 217 00:11:03,920 --> 00:11:06,480 Sir, this is the ask in phases. 218 00:11:06,520 --> 00:11:08,640 You want an inventory worth Rs 297 Crores. 219 00:11:08,680 --> 00:11:09,760 Rs. 300 Crore. 220 00:11:09,760 --> 00:11:10,840 But you want it in phases. 221 00:11:10,880 --> 00:11:12,080 - You don't want it today. - Yes. 222 00:11:12,120 --> 00:11:14,160 How much do you want in the first phase? 223 00:11:14,320 --> 00:11:16,000 Rs. 5 Crore. 224 00:11:16,080 --> 00:11:18,240 So, can I tell them that today you are here 225 00:11:18,320 --> 00:11:20,640 to raise Rs. 5 Crore? 226 00:11:20,800 --> 00:11:22,360 Is that fine? 227 00:11:22,840 --> 00:11:25,000 What about the future of the project? 228 00:11:25,080 --> 00:11:26,880 He can't change. 229 00:11:26,920 --> 00:11:29,720 He wants Rs. 300 Crore. 230 00:11:29,760 --> 00:11:32,800 The future.. - I'll tell you one thing that I believe in. 231 00:11:33,040 --> 00:11:35,160 One must have great ambitions. 232 00:11:36,360 --> 00:11:38,200 But the feet must be on the ground. 233 00:11:38,680 --> 00:11:40,520 I mean, the foundation is built 234 00:11:40,560 --> 00:11:42,000 in phases. 235 00:11:42,280 --> 00:11:43,320 Okay? 236 00:11:43,360 --> 00:11:46,160 You want a business worth Rs. 5000 Crores. 237 00:11:46,640 --> 00:11:50,960 You think that you can start with launching an inventory 238 00:11:51,080 --> 00:11:53,040 worth Rs. 300 Crores to build a business worth Rs. 6000 crores. 239 00:11:53,800 --> 00:11:54,840 That's crazy. 240 00:11:54,920 --> 00:11:58,760 So, moving ahead is impossible for me. 241 00:11:59,080 --> 00:12:00,480 I'm out. 242 00:12:01,240 --> 00:12:03,320 And I'm out because one must have 243 00:12:03,440 --> 00:12:05,360 a team of experts scientific backing, trials 244 00:12:05,720 --> 00:12:09,360 testing, claim, etc. when they have global ambitions 245 00:12:09,480 --> 00:12:14,080 and want to add medical ingredients to a substance. 246 00:12:14,360 --> 00:12:17,360 So, I'm not convinced with your explanation. 247 00:12:17,840 --> 00:12:19,400 So, I'm out. I'm sorry. 248 00:12:20,360 --> 00:12:23,560 an honorary doctorate in business management. 249 00:12:23,800 --> 00:12:26,000 But right now this is not investable. 250 00:12:26,120 --> 00:12:27,080 So, I'm out. 251 00:12:27,680 --> 00:12:30,000 Look all of us are here to invest. 252 00:12:30,120 --> 00:12:31,240 And we want to invest. 253 00:12:31,360 --> 00:12:34,400 The problem is that the valuation is not a joke. 254 00:12:35,200 --> 00:12:36,480 The business is not a joke. 255 00:12:36,720 --> 00:12:38,200 Our money is not a joke. 256 00:12:38,560 --> 00:12:40,000 He has a bank. 257 00:12:40,160 --> 00:12:41,280 We can't rob it. 258 00:12:41,640 --> 00:12:45,360 If you make a revenue of Rs. 5000 the valuation 259 00:12:45,480 --> 00:12:49,080 can be Rs. 10 Crore or Rs. 12 Crore. 260 00:12:49,360 --> 00:12:50,680 It can't be Rs. 12000 Crores. 261 00:12:50,800 --> 00:12:52,440 The is a calculation for that. 262 00:12:52,480 --> 00:12:54,720 We invest based on that 263 00:12:54,880 --> 00:12:56,600 thinking the business is good and the person is good. 264 00:12:56,720 --> 00:12:57,920 And we try to grow it. 265 00:12:58,640 --> 00:13:00,040 And while growing 266 00:13:00,160 --> 00:13:01,960 the business grows 267 00:13:02,560 --> 00:13:04,000 and our money also grows. 268 00:13:04,120 --> 00:13:05,040 Of course. 269 00:13:05,120 --> 00:13:09,520 If you understand the business a little it would be good. 270 00:13:09,640 --> 00:13:10,960 Right. 271 00:13:11,280 --> 00:13:12,680 Your problem is 272 00:13:12,760 --> 00:13:16,560 that the newspapers made you feel that 273 00:13:16,640 --> 00:13:19,560 a valuation game is going on in India. 274 00:13:19,880 --> 00:13:21,120 So, you decided to jump into it. 275 00:13:21,560 --> 00:13:23,640 You jumped into it 276 00:13:23,680 --> 00:13:26,120 but you didn't learn how this works. 277 00:13:26,680 --> 00:13:29,400 If you make a revenue of Rs. 4.5 Crores 278 00:13:29,480 --> 00:13:30,400 in a year 279 00:13:30,480 --> 00:13:33,160 it will take 700 years for you to make 280 00:13:33,280 --> 00:13:37,120 - a revenue of Rs. 300 Crore.. - Exactly. - ...from one shop. 281 00:13:37,400 --> 00:13:39,400 But you are asking Rs. 300 Crore 282 00:13:39,520 --> 00:13:40,560 in exchange of 25 per cent equity. 283 00:13:40,960 --> 00:13:43,360 And this makes us feel like 284 00:13:43,480 --> 00:13:46,120 you are being silly. 285 00:13:46,800 --> 00:13:49,560 There is no business in this. 286 00:13:50,080 --> 00:13:51,960 I won't say no. 287 00:13:52,560 --> 00:13:55,400 If you come again even ten more times I will say no. 288 00:13:56,720 --> 00:13:58,120 Let me say one last thing. 289 00:13:58,160 --> 00:14:01,680 Every overnight success stories that you read in the newspapers 290 00:14:02,000 --> 00:14:03,520 might have took around 20 years. 291 00:14:03,600 --> 00:14:08,280 They set up their business slowly step by step. 292 00:14:08,360 --> 00:14:09,880 Keep this in your mind. 293 00:14:09,920 --> 00:14:12,400 You must think very carefully about this. 294 00:14:12,520 --> 00:14:15,280 Think about what wrong you did and why you did that. 295 00:14:15,320 --> 00:14:18,160 Then you will find a way. 296 00:14:18,200 --> 00:14:20,240 - Thank you, Gaurav. - Thank you. 297 00:14:49,400 --> 00:14:51,920 "The land of my country" 298 00:14:52,040 --> 00:14:53,640 "produces" 299 00:14:53,760 --> 00:14:56,000 - "precious products.' - Wonderful. 300 00:14:56,200 --> 00:14:58,120 Greetings, I'm Kranti Anand 301 00:14:58,240 --> 00:15:00,880 the founder and CEO of ARRCOAT. 302 00:15:01,200 --> 00:15:02,880 Greetings, I'm Muhammed Ekbal 303 00:15:03,000 --> 00:15:04,440 Co-Founder ARRCOAT. 304 00:15:04,520 --> 00:15:05,720 And I'm Saaransh. 305 00:15:05,760 --> 00:15:07,480 And we three together are ARRCOAT 306 00:15:07,600 --> 00:15:09,280 Surface Structures. 307 00:15:09,440 --> 00:15:11,600 Sharks, our house is our identity. 308 00:15:11,720 --> 00:15:14,960 And the identity of our house is 309 00:15:15,120 --> 00:15:16,040 its wall. 310 00:15:16,080 --> 00:15:18,720 Do you all know that the paint has 311 00:15:18,840 --> 00:15:19,720 VOC? 312 00:15:19,760 --> 00:15:20,720 What is VOC? 313 00:15:20,920 --> 00:15:22,760 Volatile organic compounds. 314 00:15:22,800 --> 00:15:24,640 That's a toxic chemical 315 00:15:24,760 --> 00:15:26,880 which spreads cancer in our body. 316 00:15:26,960 --> 00:15:28,920 Oh, my God! - And that depletes the ozone layer too. 317 00:15:29,240 --> 00:15:31,320 But now there is nothing to worry. 318 00:15:31,360 --> 00:15:33,120 But ARRCOAT is with you. 319 00:15:33,240 --> 00:15:35,080 Yes! We've brought for you 320 00:15:35,360 --> 00:15:38,360 marble like in Taj Mahal, that will last for ages. 321 00:15:39,080 --> 00:15:41,080 ARR Coat Surface 322 00:15:41,120 --> 00:15:43,920 is an end-to-end wall solution company. 323 00:15:45,320 --> 00:15:47,120 We provide services in making walls 324 00:15:47,160 --> 00:15:50,040 of bricks till their final finishing. 325 00:15:50,200 --> 00:15:53,480 We bring you an ancient heritage of India 326 00:15:53,640 --> 00:15:55,240 with modern architecture. 327 00:15:55,280 --> 00:15:57,000 There are many benefits to this. 328 00:15:57,040 --> 00:15:58,440 This is water resistant. 329 00:15:58,440 --> 00:15:59,640 This is washable. 330 00:15:59,640 --> 00:16:01,440 It comes with zero VOC. 331 00:16:01,640 --> 00:16:02,840 It's anti-crack. 332 00:16:02,840 --> 00:16:05,960 Also, it keeps the room cool 333 00:16:05,960 --> 00:16:07,280 because it's made from clay. 334 00:16:07,320 --> 00:16:08,640 Sharks 335 00:16:08,680 --> 00:16:11,040 who's ready to make a revolution in India 336 00:16:11,080 --> 00:16:11,920 with their walls? 337 00:16:11,920 --> 00:16:14,960 Who wants to walk towards a sustainable future? 338 00:16:15,000 --> 00:16:19,080 Our ask is Rs. 50 Lakhs for 5 per cent equity. 339 00:16:21,120 --> 00:16:23,920 - ARR Coat team.. - Or you can call it Ar Coat. 340 00:16:24,080 --> 00:16:26,600 ARR Coat team, let's start with your background. 341 00:16:26,640 --> 00:16:29,040 How did you come up with this idea? 342 00:16:29,080 --> 00:16:32,320 And how are you three related to each other? 343 00:16:32,360 --> 00:16:34,440 Well, I'm the start of that 344 00:16:34,480 --> 00:16:36,320 because I manufacture the product. 345 00:16:36,360 --> 00:16:39,160 I entered this industry as a helper.. 346 00:16:39,400 --> 00:16:42,160 While doing that, I became a craftsman. 347 00:16:42,200 --> 00:16:44,920 - When did this happen? - In 2004. 348 00:16:44,960 --> 00:16:47,040 What do you mean by becoming a craftsman? 349 00:16:47,600 --> 00:16:49,720 Applicator.. - Amazing.. 350 00:16:49,920 --> 00:16:51,520 Then I went to Dubai.. 351 00:16:52,120 --> 00:16:55,240 There, I found them making varying textures. 352 00:16:55,280 --> 00:16:59,600 I was shocked to see that. We didn't have textures in India. 353 00:16:59,640 --> 00:17:01,560 I got more interested in this. 354 00:17:02,320 --> 00:17:05,160 I worked there for a long time.. 355 00:17:05,200 --> 00:17:07,520 For about nine years. 356 00:17:07,720 --> 00:17:10,120 What I came across repeatedly 357 00:17:10,400 --> 00:17:12,520 is that they used chemicals. 358 00:17:12,880 --> 00:17:14,480 I'd get rashes 359 00:17:14,480 --> 00:17:17,280 and itching.. My eyes would sometimes burn.. 360 00:17:17,560 --> 00:17:19,640 I realised that the paint was the reason for all this. 361 00:17:19,760 --> 00:17:23,360 I decided to make a product that no one in our country 362 00:17:23,400 --> 00:17:25,240 faces the problems I faced them. 363 00:17:25,440 --> 00:17:27,000 Wow.. 364 00:17:27,120 --> 00:17:31,520 I came back to India with that worm in my heart.. - Amazing. 365 00:17:31,520 --> 00:17:33,080 In what year did come back to India? 366 00:17:33,280 --> 00:17:34,680 In 2016. 367 00:17:34,880 --> 00:17:36,680 Wow.. Incredible.. 368 00:17:36,720 --> 00:17:39,240 Very inspiring. - I searched all across India. 369 00:17:39,440 --> 00:17:41,360 I found the raw material in India. 370 00:17:42,720 --> 00:17:45,040 I sold the jewelleries of my wife's children. 371 00:17:45,240 --> 00:17:46,080 Oh.. 372 00:17:46,080 --> 00:17:49,200 I bought the raw materials with that money. 373 00:17:49,640 --> 00:17:52,120 - I was determined to make that.. - Wow.. 374 00:17:52,120 --> 00:17:55,560 I made the solution and tested it on my wall. 375 00:17:55,640 --> 00:17:59,960 I had 100 per cent success on my very first attempt. 376 00:18:00,960 --> 00:18:04,240 I was happy but I had another problem to solve 377 00:18:04,320 --> 00:18:06,120 to sell this product. 378 00:18:06,400 --> 00:18:08,160 India didn't have a market in texture 379 00:18:08,640 --> 00:18:11,000 and I'm not an educated man. 380 00:18:11,640 --> 00:18:13,920 People would ask me if it was lab tested. 381 00:18:14,160 --> 00:18:15,280 I replied in negative. 382 00:18:15,400 --> 00:18:17,320 They'd ask about packing and I'd say that it wasn't. 383 00:18:17,600 --> 00:18:19,880 They'd ask if I had factories. I'd say I made them at home. 384 00:18:19,880 --> 00:18:22,000 Wow.. - So 385 00:18:22,240 --> 00:18:23,880 no one believe that I'd made 386 00:18:23,880 --> 00:18:25,640 such a product because 387 00:18:25,640 --> 00:18:27,840 I had nothing to prove my claims. 388 00:18:28,960 --> 00:18:30,720 Six and seven months just went by. 389 00:18:31,320 --> 00:18:33,560 I was all broken and had lost my spirit. 390 00:18:34,080 --> 00:18:35,560 Then I met him. 391 00:18:35,600 --> 00:18:37,880 I gave him the details over a phone. 392 00:18:38,400 --> 00:18:40,760 He could've refused me without any issues. 393 00:18:40,800 --> 00:18:42,720 I told him everything. 394 00:18:43,160 --> 00:18:45,320 - Wow.. - Then he called me. 395 00:18:45,320 --> 00:18:49,200 Then he took to the product and I found this guy. 396 00:18:49,240 --> 00:18:50,920 And now, we're in front of you. 397 00:18:51,000 --> 00:18:52,040 Wow.. 398 00:18:53,840 --> 00:18:56,800 I made this portion this afternoon. 399 00:18:57,040 --> 00:18:58,280 Which one? 400 00:18:58,880 --> 00:19:00,520 This one. - It had no smell 401 00:19:00,560 --> 00:19:02,920 or such. I mixed this myself.. 402 00:19:03,080 --> 00:19:04,040 Wow.. 403 00:19:04,040 --> 00:19:05,600 This is innovation. 404 00:19:06,360 --> 00:19:09,080 When we started working on this 405 00:19:09,360 --> 00:19:10,800 ARR Coat emerged. 406 00:19:10,840 --> 00:19:12,400 You wouldn't believe it 407 00:19:12,400 --> 00:19:14,400 but our first project 408 00:19:14,600 --> 00:19:17,040 was at a major celebrity's house. 409 00:19:17,360 --> 00:19:18,960 At Gauri Khan's house.. 410 00:19:18,960 --> 00:19:21,480 And she's herself a quite a well-known person 411 00:19:21,520 --> 00:19:22,960 in interior industry.. 412 00:19:23,000 --> 00:19:24,920 - A personality.. - I'm her vendor. 413 00:19:25,000 --> 00:19:26,400 Yes, I'm her vendor now. 414 00:19:27,120 --> 00:19:28,600 How did you reach till there? 415 00:19:29,280 --> 00:19:30,360 Through references.. 416 00:19:30,400 --> 00:19:32,560 I've been in interior business in India 417 00:19:32,560 --> 00:19:34,240 for about six years. 418 00:19:34,240 --> 00:19:35,680 I was in Middle East before that. 419 00:19:35,960 --> 00:19:39,240 Okay.. - Concept Creation is an established interior contractor 420 00:19:39,800 --> 00:19:40,680 in the industry now.. 421 00:19:40,720 --> 00:19:41,680 Hold on.. 422 00:19:41,680 --> 00:19:44,920 Concept Creation is your interior company. - Yes. 423 00:19:45,120 --> 00:19:46,480 It's separate from ARR, right? 424 00:19:46,480 --> 00:19:48,520 - Yes. - It deals in interiors. 425 00:19:48,560 --> 00:19:50,560 Wow.. And what do you do.. 426 00:19:51,240 --> 00:19:52,680 I.. - He.. 427 00:19:53,240 --> 00:19:54,200 I'm his father. 428 00:19:54,680 --> 00:19:55,880 He's my son.. 429 00:19:55,880 --> 00:19:57,080 Friend's.. 430 00:19:58,520 --> 00:20:00,000 What's our equity split? 431 00:20:00,000 --> 00:20:00,960 I'm the owner. 432 00:20:01,320 --> 00:20:04,400 Ekbal has a 30 per cent stake in profits. 433 00:20:05,840 --> 00:20:07,480 So you have the 100 per cent shareholding? 434 00:20:07,520 --> 00:20:08,680 Yes.. 435 00:20:08,720 --> 00:20:10,680 - And your son's? - Nothing. 436 00:20:10,840 --> 00:20:14,080 But the idea, thoughts and innovation 437 00:20:14,640 --> 00:20:16,720 were all made by Ekbal.. 438 00:20:16,720 --> 00:20:18,640 Why doesn't he have equity? 439 00:20:21,520 --> 00:20:23,080 We all work together, sir. 440 00:20:23,360 --> 00:20:25,880 No, you're not working together with him. 441 00:20:27,640 --> 00:20:30,400 If you were a good owner 442 00:20:30,400 --> 00:20:33,200 you'd give Ekbal shares 443 00:20:33,200 --> 00:20:35,240 instead of just profit shares. 444 00:20:37,520 --> 00:20:42,000 He's the inventor and you took advantage of his situation 445 00:20:42,000 --> 00:20:43,200 and didn't give him equity.. 446 00:20:43,200 --> 00:20:46,240 - You should give him equity.. - That's not true.. 447 00:20:46,240 --> 00:20:48,480 No, he's taken care of me like an older brother. 448 00:20:48,640 --> 00:20:50,520 - He's given me a lot. - But not equity. 449 00:20:53,720 --> 00:20:56,520 Sir, Ekbal is like a younger brother to me. 450 00:20:57,120 --> 00:21:00,520 As we grow, Ekbal's shares will grow. 451 00:21:00,960 --> 00:21:02,280 Moreover 452 00:21:02,360 --> 00:21:03,640 he also gets his salary. 453 00:21:03,880 --> 00:21:05,680 - How much do you get? - Rs. 40,000. 454 00:21:06,080 --> 00:21:07,600 The stake is separate. 455 00:21:08,040 --> 00:21:08,960 He has no stake, though. 456 00:21:11,360 --> 00:21:14,920 Managing profit is nothing big. Everyone can do that. 457 00:21:15,360 --> 00:21:19,160 This set up will bring trouble for you in the future. 458 00:21:21,160 --> 00:21:23,720 We've never talked about this.. 459 00:21:23,760 --> 00:21:25,200 - We never thought of this. - Fine.. 460 00:21:25,240 --> 00:21:26,880 I never had the intention 461 00:21:26,920 --> 00:21:29,320 - to use and just.. - Absolutely.. 462 00:21:29,360 --> 00:21:30,880 Let's come to your business. 463 00:21:30,920 --> 00:21:33,200 Let's believe for a moment that your intent is good. 464 00:21:33,240 --> 00:21:35,760 You'll have to fix this if someone does invest in this. 465 00:21:35,800 --> 00:21:38,080 Even in the paperwork. 466 00:21:39,400 --> 00:21:40,720 What is the sale? 467 00:21:40,920 --> 00:21:42,120 We started last year. 468 00:21:42,320 --> 00:21:44,240 Last year our sale was 77 lakhs. 469 00:21:44,560 --> 00:21:48,120 Okay. - And this year we plan 470 00:21:48,240 --> 00:21:49,560 of Rs. 1.5 Crores. 471 00:21:49,760 --> 00:21:52,080 - What is the profit? - The net profit.. 472 00:21:52,240 --> 00:21:53,800 Last year it was 10 per cent 473 00:21:53,920 --> 00:21:55,720 and this year it will be about 20 per cent. 474 00:21:55,880 --> 00:22:00,440 So from that Rs. 1.5 Crores. About three million is profit. 475 00:22:00,560 --> 00:22:03,560 Correct. - So Mohammed gets a million? 476 00:22:05,240 --> 00:22:08,080 - Yes. - Yes. - Confirmed? 477 00:22:09,600 --> 00:22:13,320 Paint business is all about distribution, 478 00:22:13,480 --> 00:22:14,320 Absolutely. 479 00:22:14,360 --> 00:22:16,280 A very difficult category. 480 00:22:16,440 --> 00:22:17,480 I agree, sir. 481 00:22:17,640 --> 00:22:19,360 Our vision up next 482 00:22:19,520 --> 00:22:22,280 is our customers can use their phone 483 00:22:22,400 --> 00:22:25,960 to download and use our app 484 00:22:26,000 --> 00:22:30,240 then scan their walls and toggle our textures on it. 485 00:22:30,360 --> 00:22:33,120 Hold on. - you want to be a D to C paint brand. 486 00:22:33,320 --> 00:22:35,720 Let me tell you. This does not work in paint trade. 487 00:22:37,440 --> 00:22:38,800 Let me tell you how it goes. 488 00:22:38,840 --> 00:22:40,520 Consumer asks the contractor 489 00:22:40,560 --> 00:22:43,040 for the top brand and if the contractor 490 00:22:43,080 --> 00:22:46,920 presents other options, the consumer refuses. 491 00:22:47,080 --> 00:22:50,600 Your scale is five million in sales in past six months. 492 00:22:50,840 --> 00:22:52,920 And that does not indicate a revolutionary product. 493 00:22:53,840 --> 00:22:57,000 Had you told me your product removes the need of plaster 494 00:22:57,200 --> 00:22:59,920 and saving the labour work 495 00:22:59,960 --> 00:23:04,480 and you can sell it to builders for them save on construction 496 00:23:04,800 --> 00:23:05,840 then I would have seen value. 497 00:23:06,440 --> 00:23:08,800 You want to enter a super premium segment 498 00:23:09,280 --> 00:23:12,520 and end up in minute projects like a wall or two 499 00:23:12,560 --> 00:23:14,400 and thus giving it different finishes. 500 00:23:14,680 --> 00:23:17,400 I do not see a mass scale. Thus I see low numbers. 501 00:23:19,000 --> 00:23:21,600 - So I am out. - Thank you. - Thank you. 502 00:23:21,880 --> 00:23:23,440 My decision is also made. 503 00:23:23,920 --> 00:23:28,000 To be honest, I cannot help much in this business. 504 00:23:28,960 --> 00:23:30,320 For that reason I am out. 505 00:23:31,760 --> 00:23:35,240 I feel this is not fit for me to invest. 506 00:23:35,600 --> 00:23:37,600 And for that reason I am out. 507 00:23:38,960 --> 00:23:42,640 I have decided. You run two businesses. 508 00:23:42,960 --> 00:23:45,520 One is of interior and other of paint. 509 00:23:46,160 --> 00:23:49,840 And simultaneously this can never grow. 510 00:23:51,480 --> 00:23:53,320 You will have to drop your interior business. 511 00:23:54,760 --> 00:23:57,680 And when you do that, your paint trade will grow. 512 00:23:57,720 --> 00:23:59,480 I can be your customer now 513 00:23:59,600 --> 00:24:03,120 because we want to everything environmental friendly. 514 00:24:03,440 --> 00:24:05,600 For that we can speak later but now I am out. 515 00:24:07,160 --> 00:24:10,200 Four sharks are out. Do not be disheartened. 516 00:24:10,360 --> 00:24:12,120 I make an offer of five million. 517 00:24:14,320 --> 00:24:15,760 But I have conditions. 518 00:24:16,040 --> 00:24:20,840 I will verify if it is clean and organic as you claim. 519 00:24:21,280 --> 00:24:23,400 It must be tested. 520 00:24:23,720 --> 00:24:26,920 Second, no other product exists in the market. 521 00:24:27,880 --> 00:24:28,720 Yes. - Today. 522 00:24:28,760 --> 00:24:31,360 Third. You need to give equity to co-founder. 523 00:24:33,600 --> 00:24:37,400 And what will you do 524 00:24:37,520 --> 00:24:38,840 with your interior business? 525 00:24:38,960 --> 00:24:41,520 I am appointing some managers to take care of that. 526 00:24:41,680 --> 00:24:44,400 Because.. - Listen to me. You run that full time. 527 00:24:44,560 --> 00:24:45,760 And let him handle this. 528 00:24:46,880 --> 00:24:48,520 Coming to my last condition. 529 00:24:48,680 --> 00:24:51,640 We'll need another co-founder for marketing and distribution. 530 00:24:55,200 --> 00:24:56,640 If you agree to it all 531 00:24:57,280 --> 00:25:00,880 then my offer stands. I give you three million for ten per cent 532 00:25:02,840 --> 00:25:05,600 as equity, valuing your company at three crores. 533 00:25:06,040 --> 00:25:09,520 And I will give you a loan of two million. 534 00:25:12,480 --> 00:25:13,880 - Can we discuss, sir? - Yes. 535 00:25:20,520 --> 00:25:22,400 We have to present an offer. 536 00:25:22,560 --> 00:25:26,320 We give 30 per cent stake to Ekbal, right away. 537 00:25:26,520 --> 00:25:28,680 A lot of people want good finishes in their house. 538 00:25:28,920 --> 00:25:29,880 But they do not get it. 539 00:25:30,200 --> 00:25:34,880 And the foreign finishes cost much. - I'll get it. 540 00:25:35,080 --> 00:25:37,160 I will have it done. It is good product. 541 00:25:37,320 --> 00:25:39,160 The cost needs to be reduced. 542 00:25:39,320 --> 00:25:41,600 They are asking me to be out of this. 543 00:25:42,800 --> 00:25:44,960 Is that acceptable to you guys? 544 00:25:53,800 --> 00:25:56,200 Sir, we have a counter offer. 545 00:25:56,520 --> 00:25:58,560 Five million for ten per cent. 546 00:25:59,000 --> 00:26:03,800 He will sell his company to someone. 547 00:26:03,960 --> 00:26:06,880 - One he finds worthy. - One who can manage it. 548 00:26:07,000 --> 00:26:09,200 I will be involved here full time. 549 00:26:09,360 --> 00:26:11,800 Secondly, as for Ekbal's share 550 00:26:11,960 --> 00:26:14,360 - I agree for that. - What will be his share? 551 00:26:16,160 --> 00:26:17,240 Sir, 30 per cent. 552 00:26:17,440 --> 00:26:19,760 - 30 per cent in equity? - Yes. - Equity. 553 00:26:19,800 --> 00:26:21,840 What about the co-founder? 554 00:26:22,000 --> 00:26:23,400 We will have one. 555 00:26:23,560 --> 00:26:27,560 But his share depends on our new valuation. 556 00:26:27,800 --> 00:26:32,600 What is your share? - I am 23, so I'll be an employee. 557 00:26:33,480 --> 00:26:35,760 - Because this is my passion. - My offer is non-negotiable. 558 00:26:37,720 --> 00:26:39,760 You have but one offer. 559 00:26:42,480 --> 00:26:44,320 Can we dissolve the two million loan 560 00:26:44,360 --> 00:26:46,400 and make it five million in investment? 561 00:26:46,560 --> 00:26:49,040 I can but the equity will be higher. 562 00:26:49,280 --> 00:26:51,320 - How much, sir? - 15 per cent. 563 00:26:57,000 --> 00:26:59,560 - Five million at 15 per cent. - Yes. 564 00:27:00,080 --> 00:27:01,480 We want to have a deal with you. 565 00:27:01,640 --> 00:27:03,440 And we'll have a co-founder with us 566 00:27:03,560 --> 00:27:06,840 for handling marketing and logistics. - So deal? 567 00:27:09,080 --> 00:27:12,240 - Yes. - With all conditions? - Yes. - Fantastic. 568 00:27:12,520 --> 00:27:13,880 - Well done! - Yes! 569 00:27:15,160 --> 00:27:17,600 - Congratulations, Ekbal. - Congratulations. - Thank you. 570 00:27:17,760 --> 00:27:20,280 I am honoured to meet you. I salute you. 571 00:27:23,560 --> 00:27:24,640 Sir, give it to Ekbal. 572 00:27:27,120 --> 00:27:29,000 Bring it in. A pleasure to meet you. 573 00:27:29,680 --> 00:27:31,240 - Thank you. - All the best, guys. 574 00:27:31,400 --> 00:27:33,000 - Thank you. - Thank you. - Thank you. 575 00:28:10,000 --> 00:28:13,080 Hey.. Check.. For the clothing in the tank. 576 00:28:13,960 --> 00:28:15,440 Let's get it. 577 00:28:15,960 --> 00:28:17,280 Come on! 578 00:28:29,440 --> 00:28:32,360 For the clothing about to become the face of Indian street wear. 579 00:28:32,600 --> 00:28:34,000 Check it out. 580 00:28:34,200 --> 00:28:35,680 Very good! 581 00:29:28,200 --> 00:29:30,240 - Well done! - Well done! 582 00:29:32,480 --> 00:29:33,680 Hello, Sharks! 583 00:29:33,880 --> 00:29:37,080 I'm Shehad Ahuja and he is my partner Sanskar Mishra. 584 00:29:37,120 --> 00:29:39,320 We're 21 years old from Nagpur city 585 00:29:39,360 --> 00:29:42,000 and we're the owners of Farda Clothing. 586 00:29:43,200 --> 00:29:45,680 The word 'Farda' means 'tomorrow' in Urdu. 587 00:29:45,720 --> 00:29:47,240 It means the future. 588 00:29:47,280 --> 00:29:49,400 So, we are the future of fashion. 589 00:29:50,680 --> 00:29:53,520 This is our brand on the premium custom street wear 590 00:29:53,560 --> 00:29:57,640 which represents street culture. Both of us converted 591 00:29:57,680 --> 00:30:00,040 our passion into business six months ago. 592 00:30:00,080 --> 00:30:02,440 We are the pioneers of our city Nagpur. 593 00:30:02,480 --> 00:30:05,200 We want to become India's top brand 594 00:30:05,240 --> 00:30:08,400 and want to represent India at a global level. 595 00:30:08,440 --> 00:30:10,720 So, for us, to reach our dream 596 00:30:10,760 --> 00:30:12,640 we're all asking for just 597 00:30:12,680 --> 00:30:15,800 Rs. 30 lakhs with 10 per cent stake in our company. 598 00:30:18,600 --> 00:30:21,120 Well done! Great presentation. That was good. 599 00:30:21,160 --> 00:30:22,320 Thank you so much. 600 00:30:22,520 --> 00:30:27,320 Sanskar, the product here.. Are most of them hand painted? 601 00:30:27,480 --> 00:30:30,760 Yes. - What is your USP.. Unique Selling Proposition? 602 00:30:30,800 --> 00:30:32,920 First, we do customisation. 603 00:30:33,080 --> 00:30:36,760 A customer will come to me and tell us his choice 604 00:30:36,800 --> 00:30:40,080 which reflects his clothing. This outfit.. 605 00:30:40,120 --> 00:30:43,280 This has been made keeping Shark Tank in mind. 606 00:30:43,320 --> 00:30:46,720 There is a shark.. This is a fish net. 607 00:30:46,760 --> 00:30:51,080 The shark wants to cut it and break free. But.. 608 00:30:51,280 --> 00:30:53,720 The shark can't come out and then.. 609 00:30:55,440 --> 00:30:59,320 This is a shark who closed the deal with his money. 610 00:30:59,560 --> 00:31:02,280 We've designed this outfit accordingly. 611 00:31:02,320 --> 00:31:05,000 Secondly, nobody can customise it 612 00:31:05,040 --> 00:31:08,680 because it's a personal choice. We make it creatively 613 00:31:08,720 --> 00:31:11,120 which can portray it to a bigger audience. 614 00:31:11,160 --> 00:31:13,480 What we have worn 615 00:31:13,520 --> 00:31:16,920 can be made in mass production. 616 00:31:16,960 --> 00:31:20,320 The T-shirts have been launched recently. 617 00:31:23,200 --> 00:31:25,600 But 'street wear' fashion.. 618 00:31:25,640 --> 00:31:28,320 Can it become mass or is it still niche? 619 00:31:28,520 --> 00:31:30,520 No. It is absolutely not a niche market. 620 00:31:30,760 --> 00:31:35,320 - Young and old purchase from us. - Where do you stitch these? 621 00:31:35,680 --> 00:31:38,040 - From our city.. - From Nagpur. - Where do you sell it? 622 00:31:38,080 --> 00:31:40,200 We're on social media 623 00:31:40,240 --> 00:31:43,800 because this generation is active on this media. 624 00:31:43,840 --> 00:31:45,720 Through which we deliver it across India. 625 00:31:45,760 --> 00:31:48,160 - What about sales? - Sales.. 1.3 lakhs. 626 00:31:48,800 --> 00:31:52,640 The sales we did happened in just four months. 627 00:31:52,880 --> 00:31:55,720 Don't mind but a sale of 1.25 lakhs.. 628 00:31:55,760 --> 00:31:58,440 You didn't get the opportunity for branding. 629 00:31:58,480 --> 00:32:00,440 The brand is nurturing in your mind 630 00:32:00,440 --> 00:32:02,160 and not for the customer. 631 00:32:03,720 --> 00:32:06,080 We couldn't prove because of COVID. 632 00:32:06,240 --> 00:32:10,320 We got time to approve which was a fortnight ago. 633 00:32:10,360 --> 00:32:12,640 We went to the customer personally 634 00:32:12,680 --> 00:32:14,600 and clocked in sales worth 40000. 635 00:32:14,640 --> 00:32:16,560 40000 isn't a big deal. 636 00:32:17,600 --> 00:32:20,160 - They're at an early stage. - Absolutely. 637 00:32:20,200 --> 00:32:22,600 You should put it across like this.. 638 00:32:22,640 --> 00:32:26,240 The difference lies in the customisation. - Absolutely. 639 00:32:26,320 --> 00:32:29,880 Children these days need personalised merchandise. 640 00:32:31,120 --> 00:32:34,200 Sir, fashion has too much of base material. 641 00:32:34,240 --> 00:32:35,760 The jacket there.. 642 00:32:35,800 --> 00:32:39,200 That is made with sustainable fashion. 643 00:32:39,240 --> 00:32:42,840 That jeans is made with tribal art with Indian fusion. 644 00:32:42,880 --> 00:32:46,640 The running stich has Indian art in it. 645 00:32:46,680 --> 00:32:49,600 We want them to be included. 646 00:32:49,640 --> 00:32:53,640 Streetwear is mostly outside but India has no name. 647 00:32:53,680 --> 00:32:55,760 You want to bring an Indian touch. - Exactly. 648 00:32:55,800 --> 00:32:58,080 - Can you get one? - Definitely. 649 00:32:58,160 --> 00:33:01,640 - We want you to wear our.. - Please try it. 650 00:33:02,040 --> 00:33:04,480 Me? - It'll suit better on you. 651 00:33:04,520 --> 00:33:08,240 This is your personality. It'll not look good on me. 652 00:33:09,800 --> 00:33:11,720 This is a customised peace. 653 00:33:12,000 --> 00:33:13,880 This was being made for one of my friend. 654 00:33:13,920 --> 00:33:18,040 His rifle.. We exactly hand painted it. 655 00:33:18,080 --> 00:33:20,400 The rifle art is here. 656 00:33:20,440 --> 00:33:24,680 His name is personalised and also our brand name. 657 00:33:24,720 --> 00:33:26,960 - Does the paint wear off? - No. 658 00:33:27,000 --> 00:33:28,680 There is a process to it. 659 00:33:28,720 --> 00:33:30,480 Sir, you can try that jacket also. 660 00:33:30,520 --> 00:33:33,040 Let me try the jacket. Please get it. 661 00:33:39,000 --> 00:33:41,920 One of my artist made this art the entire night. 662 00:33:43,200 --> 00:33:44,920 - I can wear it like this. - Definitely. 663 00:33:44,960 --> 00:33:48,320 Wear it like.. - Sustainable fashion. - You're rocking it. 664 00:33:49,400 --> 00:33:51,360 Nice. Looking good on you. 665 00:33:51,720 --> 00:33:52,840 Looks cool. 666 00:33:55,360 --> 00:33:57,800 The patches are very good. 667 00:33:57,880 --> 00:34:01,040 That is made with base material. 668 00:34:01,080 --> 00:34:02,800 We make jeans and sell it. 669 00:34:02,840 --> 00:34:05,160 The leftover cloth is used to expensive jeans. 670 00:34:05,440 --> 00:34:08,160 - How much will you sell this? - For Rs. 2800. 671 00:34:08,200 --> 00:34:10,720 - What is the making cost? - Rs. 1200. 672 00:34:11,160 --> 00:34:13,000 Production is costly with no margin. 673 00:34:13,040 --> 00:34:16,440 The margin is around 150 per cent.. 130 per cent. 674 00:34:16,480 --> 00:34:19,920 In bulk, the margin will increase. 675 00:34:19,960 --> 00:34:23,280 I feel that this is your hobby. 676 00:34:23,320 --> 00:34:27,160 I still didn't understand, how will you standardise 677 00:34:27,200 --> 00:34:30,080 and scale it for business purpose. 678 00:34:30,080 --> 00:34:31,440 Customisation takes time. 679 00:34:31,480 --> 00:34:33,400 - Right. - We'll increase the price. 680 00:34:33,600 --> 00:34:35,520 We'll take the competing brands to them. 681 00:34:35,720 --> 00:34:38,120 To scale-up we'll use premier designs. 682 00:34:38,320 --> 00:34:39,600 We'll manufacture in bulk 683 00:34:39,800 --> 00:34:42,320 to reach maximum people in low cost. 684 00:34:42,520 --> 00:34:44,240 I have an artist team. 685 00:34:44,440 --> 00:34:46,880 They can work on many designs simultaneously. 686 00:34:47,080 --> 00:34:49,480 I am in touch with them but I can't hire them all now. 687 00:34:49,680 --> 00:34:52,360 I don't have enough money to scale up. 688 00:34:52,560 --> 00:34:55,560 Yes. - The scalability measures that are needed 689 00:34:55,760 --> 00:34:56,760 we have done all of that. 690 00:34:56,960 --> 00:34:58,400 You know what's the problem with fashion? 691 00:34:58,600 --> 00:35:01,720 You can sustain up to a level then returns become an issue. 692 00:35:01,920 --> 00:35:05,680 Do you know that? - Because people stop being creative. 693 00:35:05,880 --> 00:35:07,920 No, your inventory gets stuck. 694 00:35:09,200 --> 00:35:11,120 - Stuck. - Yes. 695 00:35:11,320 --> 00:35:12,480 What are you thinking? 696 00:35:12,680 --> 00:35:16,960 You know the target market, right? - I do know 697 00:35:17,160 --> 00:35:19,120 that very few people have made money in this. 698 00:35:20,080 --> 00:35:23,800 secondly, customised fashion is for a niche audience. 699 00:35:24,000 --> 00:35:27,480 They won't like to repeat clothes. 700 00:35:27,680 --> 00:35:32,200 I feel that glamour drives you and not business. 701 00:35:33,080 --> 00:35:35,000 I would like to stay out. 702 00:35:35,960 --> 00:35:37,520 - Okay, we respect that. - Thank you. 703 00:35:37,720 --> 00:35:39,600 I won't invest in it because primarily 704 00:35:39,800 --> 00:35:41,560 it's not my area of interest. 705 00:35:41,760 --> 00:35:43,720 - Apparel. - Okay. - Fair enough. 706 00:35:43,920 --> 00:35:46,200 I am this close to making an offer. 707 00:35:46,440 --> 00:35:49,000 All I doubt is 708 00:35:49,200 --> 00:35:51,240 that you guys are too young. 709 00:35:51,440 --> 00:35:52,240 Okay. 710 00:35:52,440 --> 00:35:55,800 What are you future plans? Will you start stores? 711 00:35:56,000 --> 00:35:58,640 Go online or offline... 712 00:35:58,840 --> 00:36:00,280 Invest in technology... 713 00:36:00,320 --> 00:36:03,520 As far as technology is concerned, we'll scale up 714 00:36:03,720 --> 00:36:05,000 It will be a mix and match of all the things. 715 00:36:05,200 --> 00:36:07,960 Yes. - Immediately starting a store is not our goal. - No. 716 00:36:08,160 --> 00:36:11,560 We'll work on minimal costs with maximum reach. 717 00:36:11,760 --> 00:36:13,560 You need not have an answer for everything. 718 00:36:13,840 --> 00:36:15,480 You have got all the answers wrong. 719 00:36:18,200 --> 00:36:21,840 I find your answers wrong but I feel 720 00:36:22,040 --> 00:36:24,880 like placing my bets on you. You wanted it too, right? 721 00:36:26,080 --> 00:36:27,440 Come here, ma'am. 722 00:36:28,200 --> 00:36:29,760 What about you, Anupam? 723 00:36:29,800 --> 00:36:32,560 - Making up my mind. - You're interested? 724 00:36:32,760 --> 00:36:36,000 Why not? Look at the synergy. 725 00:36:36,200 --> 00:36:38,760 She already knows what he's thinking. 726 00:36:38,960 --> 00:36:41,160 They are completing each other's sentences. 727 00:36:41,360 --> 00:36:44,480 Every person will show interest in them. 728 00:36:44,680 --> 00:36:45,960 We are making an offer now. 729 00:36:47,600 --> 00:36:48,880 Pharma and I... 730 00:36:50,040 --> 00:36:53,160 - Pharma... - We call her that with love. 731 00:36:53,360 --> 00:36:54,640 Ma... - Because 732 00:36:54,840 --> 00:36:56,280 she is the mother of the Pharma industry. 733 00:36:57,040 --> 00:36:59,960 You have the shareholding, right? - Yes. - Sure? 734 00:37:00,160 --> 00:37:02,680 - Obviously. - Entire one? - Yes. - We would like to 735 00:37:02,880 --> 00:37:06,760 offer you 30 lakhs but for 30 percent. 736 00:37:08,600 --> 00:37:12,960 The reason is a lot of time needs to be invested. 737 00:37:13,960 --> 00:37:16,600 In terms of... You sales is only 1.3 lakhs as of now. 738 00:37:16,800 --> 00:37:21,240 What will be pre-designed, customised, offline 739 00:37:21,440 --> 00:37:25,280 and offline will take a lot of our time. 740 00:37:26,240 --> 00:37:27,880 I was to offer you too. 741 00:37:28,080 --> 00:37:31,960 That reminded me of the 21 year old me 742 00:37:32,160 --> 00:37:34,600 who was misunderstood by everyone. 743 00:37:34,800 --> 00:37:38,480 People would ask me market size and I'd get flabbergasted. 744 00:37:38,680 --> 00:37:43,160 I get it that your focus is on the creativity for now. 745 00:37:43,360 --> 00:37:47,040 Because he has offered you 746 00:37:47,240 --> 00:37:50,080 and that he can help you immensely 747 00:37:50,280 --> 00:37:53,160 hence, I won't make an offer. 748 00:37:53,360 --> 00:37:55,320 What is your decision? 749 00:37:55,520 --> 00:37:57,600 - Is that the final offer? - You can take your time. 750 00:37:57,840 --> 00:38:00,120 - Sure, we'll be back. - Take your time. 751 00:38:00,320 --> 00:38:01,120 Thank you. 752 00:38:05,560 --> 00:38:08,400 Did you notice the sheen in her material? 753 00:38:08,600 --> 00:38:11,920 - These kids understand design. - I know. 754 00:38:12,120 --> 00:38:14,960 Let's tell them to please understand 755 00:38:15,160 --> 00:38:17,160 as we'll have to increase the funds. - Exactly! 756 00:38:17,280 --> 00:38:18,720 I have seen many custom made things. 757 00:38:18,920 --> 00:38:21,480 But look the quality of that fellow's clothes. - Right. 758 00:38:21,680 --> 00:38:23,760 It's stunning. Even the patches. 759 00:38:23,960 --> 00:38:26,400 Beautiful! We are paying for the design. 760 00:38:33,800 --> 00:38:37,400 We want you with us since we need a mentor. 761 00:38:37,600 --> 00:38:38,720 This is our child. 762 00:38:38,760 --> 00:38:41,480 We might need to raise funds in the future. 763 00:38:41,680 --> 00:38:43,480 We need a scope for that too. 764 00:38:43,680 --> 00:38:46,840 We want the deal for 20 percent. 765 00:39:07,280 --> 00:39:11,160 I didn't even want to discuss percentages. - Okay. 766 00:39:11,480 --> 00:39:14,080 Because it's more for supporting you guys. 767 00:39:14,200 --> 00:39:16,720 So we're ready to.. - But percentage is important to me. 768 00:39:18,720 --> 00:39:21,560 I think 30 percent is very generous. 769 00:39:25,320 --> 00:39:27,680 Okay, I'll do it alone. Done. 770 00:39:29,480 --> 00:39:31,360 We'd go for that offer. Let's do it. 771 00:39:31,480 --> 00:39:33,440 - Take that offer. - Let's go for the deal! 772 00:39:33,560 --> 00:39:35,240 - Congratulations! - Thank you, sir! 773 00:39:35,360 --> 00:39:37,440 Thank you, so much! 774 00:39:37,560 --> 00:39:40,640 Can I have a picture with you guys? - Absolutely! 775 00:39:40,960 --> 00:39:43,000 Hey! You know what? I changed my mind. 776 00:39:43,120 --> 00:39:44,880 I'm coming with you. 777 00:39:45,720 --> 00:39:48,280 Welcome on-board! 778 00:39:48,400 --> 00:39:51,960 - I want to feel young, too! - Thank you! - Come, guys. 779 00:39:56,240 --> 00:39:57,920 Congratulations! Good luck! 780 00:39:58,040 --> 00:40:00,480 - Thank you, so much! - Well done! 781 00:40:00,600 --> 00:40:04,280 - Let's do it, guys! - Absolutely! - Thank you! 782 00:40:40,160 --> 00:40:42,600 - We're on Shark Tank! - Oh, come on. 783 00:40:42,720 --> 00:40:45,520 We're still human inside. Forget being Sharks. 784 00:40:45,640 --> 00:40:47,200 But this is for their passion. 785 00:40:47,280 --> 00:40:49,760 Supporting young talent is important. 786 00:40:49,800 --> 00:40:52,280 When boAt was born it was a cult. 787 00:40:52,400 --> 00:40:54,680 People said it was just a headphone brand. 788 00:40:54,800 --> 00:40:57,520 That no one would buy my fancy coloured headphones. 789 00:40:57,640 --> 00:41:00,360 When this becomes cult even we will wear it. 790 00:41:00,480 --> 00:41:02,200 - Yes. - That makes a difference. 791 00:41:03,600 --> 00:41:06,200 'I wish all viewers of Shark Tank India' 792 00:41:06,320 --> 00:41:07,520 'a very happy New Year.' 793 00:41:07,640 --> 00:41:12,120 'A happy New Year to all viewers of Shark Tank.' 794 00:41:12,240 --> 00:41:15,840 'I wish you good health and happiness' 795 00:41:15,960 --> 00:41:17,680 'in 2022.' 796 00:41:17,800 --> 00:41:21,800 'A happy New Year to all viewers of Shark Tank.' 797 00:41:21,920 --> 00:41:26,360 'I wish all viewers of Shark Tank India' 798 00:41:26,760 --> 00:41:29,480 'a very happy New Year. May it be a rocking one!' 799 00:41:30,080 --> 00:41:34,920 'A very happy and prosperous New Year to Shark Tank viewers.'