- Hello, Sharks. - Hi. - I am Shamik.
He is Bilal. He is Anirban.
And he is Sayan.
And we are team Altor.
In India we have more than 250 million bikers.
And every hour more than six bikers die
due to accidents.
Three years ago at seven in the morning
I got a call from my close friend's mom and she was crying.
And she told me that my friend was now dead.
Due to a bike accident.
After the accident, his bleeding body was left there for an hour
and then some locals spotted it and called police
and they took him to hospital
and once he reached hospital he was dead.
Saying that had he been brought a little earlier
then he could have been saved.
And this is not just about our dear friend
many such families in India have suffered the same.
And the worst thing is that there is no solution in market.
One that can detect accidents as soon as possible
and inform the family about it.
Until now..
Let us present Altor
India's first range of smart headgears.
That attempts to prevent and detects accident.
If a rider wearing our helmet faces any accidents
then detection technology detects the accident
and sends a message immediately to emergency contact
with the last known location
so help can reach the rider at once.
We began our sales from 15th November.
And in such short time we have sold more than 100 units.
And we have more than 500 paid pre-orders.
And in this show we ask
for Rs. 50 lakhs for five percent of equity.
Sharks, who amongst you are ready
to ride smart and ride safe with Altor?
Guys, welcome to Shark Tank.
Thank you so much, Mr. Anupam.
- Can we see a demo? - Sure. - Let us do it.
Sir, as you can see this is our current product.
It is a built in smart helmet and with no moving parts
and it is not worn.
And once the rider wears it
the system detects it saying it is worn.
And due to this all other functions are activated.
So think of Bilal as a rider and now he gets a phone call.
So all he has to do is swipe up by a finger to accept the call.
And similarly it can be disconnected.
Navigation can be turned on invoking google assistant
and employing voice commands.
Take me to Juhu beach.
Now we will show you safety features.
If a rider feels unsafe he can send his last known location
with one tap to his emergency contacts.
Our feature of rash driving detection as you can see..
It shows how a rider rides, the helmet data
and the duration of rides.
He gets points and rewards.
If one drives badly, one gets inputs to improve.
And these rewards and coupons incentivize the rider
and to ride it well and use it more.
We will now show you a demo of our flagship
accident detection feature.
I would like to mention not to try this at home.
So again, this is a simulation done for a demo.
On the count of three Sayan will hit. - Hard.
Three, two, one!
Go! Beautiful.
You volunteered for that?
Or have you been paid for it?
Sir, he has been hit 50 times since yesterday. - Poor guy.
Bilal, hold on. Are you all right? - Yes. - Sure?
- You need a glass of water? - No.
Sir, as you can see we get a notification.
And even after so many tried and efforts
this is a technology and a sensitive issue
false positive cases can be one percent. We don't deny that.
But we have a counter
that if rider feels it is a false alarm
then he gets a timer to cancel it and nullify.
And how can he do that? On phone?
Can be done on app and on helmet.
Just a swipe back.
Did you begin this after the accident of your friend?
Or was it already in works?
Sir, that accident was our biggest trigger.
And he was a very close friend.
And he could not get help in time.
It is not about accident but timely aid.
After an accident.
- When did it happen? - 2016. - 2016.
Were you all in college back then?
We were all in second year Engineering. - Where?
Institute of Engg. and Management at Kolkata.
And then you graduated. so when did you start this?
- Sir, we began in 2019. - 2019? - Yes, sir.
It is a great thing.
You are doing it for your friend and it will help all.
- A great deed. - Thank you, sir.
Are there others in this space in India?
Sir, many names in global smart helmet market
but not in India, so far.
Can you install a sim in the helmet?
Sure, we can. - Is there a provision in existing model?
Not now. - So it is the phone that gives connectivity. - Yes.
So if the phone is wrecked how does the call happen?
I will explain, sir.
It is connected with Bluetooth so it monitors constantly.
And at last connection point when system detects collision
then it will initiate an emergency call then and there.
Through the Bluetooth.
Many global companies do it. China will start making it.
And how will you compete?
We are reaching out to players to license this technology.
And this technology is so optimized
that the system fits in a palm size console.
So we have literally opened close to 35 smart helmets.
And none of them have it.
So with this optimized tech the big players get it easy
and saving their R&D cost
and so does time to market.
So you can have a model of licensing arrangement.
Exactly, sir.
- Are you a helmet company? - We are a tech company
with a range of smart headgears.
You do not want to be a helmet company. - No, sir.
So you want to make Altor inside. - Absolutely.
That is the goal.
- What is the cost and SP? - The price.
The current product is priced at Rs. 5,000.
- Rs. 5,000? - Correct.
Our primary aim is to make it affordable.
For now our margin is very low.
- So the landed cost.. - Low margin at 5000?
Yes, sir.
I'll tell you why. Rs. 5,000 is the selling price.
The landed cost is currently at 4000.
And the major reason being
that in the past one year global supply chain is weak
- due to covid. - Correct.
There is a huge commodity inflation.
- Ultimately it will come down.- - Maximum up to 2,000?
Can it come to 2500?
Certainly till 3000.
- I'd like to make an offer. - There it is.
You have to make a tech company and Pharma has no role here.
There is a role, we can get the tech up and running
but gaining customers is difficult.
So we have many pharma owners who will be your customers.
I'll make an offer so answer me quickly.
As a customer do I pay for the helmet and the app?
Along with the data and customized training?
- Do I have to pay more? - Nothing for the app.
We provide all services free for first year.
After that for second year there is a nominal charge
For Rs. 99 for six months.
One that covers it al.
I'd offer Rs. 50 lakhs for 20 percent
which I think is fair
given that I will help you in manufacturing.
Which is price production.
Secondly, massive customer connects
whether it is insurance companies, bike companies
or Pharma companies.
I can open those doors and those contacts.
I'll tell you my decision.
I like you guys.
Something happens to me with young entrepreneurs.
Thank you so much.
I'm investing a lot in smart wearables.
And this can come into smart wearables.
My point in this is that I'll grill you more
towards style.
If you add a little style, it'll help us
the community we target, they want style too.
As Peyush said, we shouldn't be afraid of people coming in.
When we entered the market, there were 200 players.
- We found a path in that too. - Absolutely, sir.
If you get the right direction, you'll find a path.
So I'm ready to give you an offer too.
50 lakhs for 10 percent.
- Thank you. Thank you so much. - Wow!
I have very less patience.
Yes, sir. We appreciate that.
For the second time, I'll match his offer
and I have less patience too.
Both of them are impatient and offer is same.
We are loving it. That's all we can say.
So 50 lakhs for 10 percent. Two offers.
A lot of Sharks are interested in this.
And everyone has their vision for this company.
As entrepreneurs you guys must think too
about if you want to be a helmet company
or a technology that prevents accidents.
It'll depend on where you want to focus.
I think you have focus.
I feel the same. - I don't want to give knowledge.
That's why my offer was first.
Ashneer, Anupam and I..
This is wrong.
Right, three of us are coming in
our offer is same, 50 lakhs for 10 percent.
I'll tell you what my focus will be.
You are working on machine learning and AI.
If you say you want to solve detection completely
that's your purpose because it happened to your friend.
I can help you in that to get to completion.
The power of eyes..
We made a solution two years ago
that I can tell your power through AI. - Right.
But false negative is so much that we couldn't launch it yet.
They haven't been able to do it yet and you've done it.
Exactly.
The most important use case is
communication and navigation.
If you integrate it well
if you send it for that use case.
He's saying pick one thing and make it very good.
Later we can stack more use cases.
According to me the GTM of that should be first
the rest you know better.
I think it's simple to sell helmet for Rs. 500
and we can get money from the app.
We have the same goal. It won't sell for Rs. 5,000.
It'll sell for Rs. 500
the remaining will come from subscription services.
We'll have to take a loss for short term.
It'll become working capital financing.
Ashneer can get that done.
That's why we made this combination.
So this is our offer.
Aman, let's combine. Let's combine our offers.
Aman and I are combining.
Their offer is coming with a lot of conditions.
Did you feel we put conditions?
Aman and I have unconditional offer.
You do whatever you want.
And listen, I'll tell you something.
The revolution coming in smart only smart people can bring it.
True..
We're not getting into this, sir.
What Namita and I can bring together..
We know how to manufacture
we have manufacturing plants.
I want to disagree there.
They don't have manufacturing plants.
Only Lenskart has manufacturing plants.
Forget that.. Let's get to the point.
You have two offers.
One offer is from Namita and Aman
50 lakhs for 10 percent.
Second offer is Ashneer, Peyush and me
50 lakhs for 10 percent.
- Those are the only two offers. - Perfect..
Please go, talk and make a decision.
- Please give us a minute. - Thank you very much.
Thank you so much, sir. Please give us a minute.
We'll be back.
They will choose the three of you.
They'll choose you.
- 100 percent they'll choose you. - They'll choose you.
Three people are selling technology.
Three Sharks is a big thing.
Ashneer is like, we'll have fun if we get a deal or not.
This is very difficult. It's not easy.
It's difficult. I make smart wearables
so I'm very interested.
It's not a big deal to make helmets smart.
Nothing is easy.
It's not easy to take a deal from you guys.
Thank you. It's been an absolute honour
that we got validation and offers from all.
Thank you for a great presentation.
Thank you. Thank you so much, sir.
So sir, we absolutely love three of you.
Just to get back to start with Ms. Namita and Mr. Aman.
Can you together come in at seven percent?
- Yes. Let's do it. - Let's do it.
- It's deal. - Let's do it.
- I love you.
- Thank you, sir. - I love you, man.
- Thank you, sir.. - Good stuff.
We won't give you knowledge.
- You do what you want. - You do want you want.
They don't know what to do.
Listen.. Have you heard about the bitter grapes?
- Yes. Sour grapes.. - It gets jealous.
Thank you so much. It's been a pleasure.
Thank you.
We're so happy. You're solving a big problem.
You're solving a big problem
and you avoided a big problem. - Yes.
Only time will tell you.
Aman, we should have a victory dance.
- Yes, we should. - You should..
We should have a victory dance.
Victory dance..
We have a deal.
Yes..
I'm happy now that we didn't get this deal
because they've made a stupid decision of their life.
To get a Pharma company in their board. - Bye..
They'll become a helmet company.
Every child's first toy.
Exciting. Ariro.
It looks interesting. People are interesting too.
Don't pull his hair..
Look, I saved you.
- Hi, Sharks. - Hi. - Hello.
Do you see the happy kids there? - Yes.
That's exactly what we do at Ariro.
Oh, God! He's very mischievous.
My God!
Greetings. My name is Vasanth Tamilchelvan.
I'm from Chennai.
And I'm Nisha Ramaswamy.
Our start-up's name is Ariro wooden toys.
Sharks, do you know that a kid consumes
as much plastic as a credit card in a month?
We had the same issue when we had our daughter.
So I wanted to give her safe and purposeful toys.
So we hired a carpenter to execute our designs
and we were thinking about the materials
infants tend to put everything in their mouth.
So we wanted to ensure it was absolutely safe
and then we coined Neem wood.
Neem wood is antibacterial and antifungal.
Not only did our daughter love it
so did our friends.
So once we saw it as a business opportunity
then we launched our arirotoys.com in June 2020.
Ariro primarily focuses on zero to three years.
We've designed and executed about 100 products so far.
And we've been pioneers in launching products like
Neem wood teether, pikler triangle
the jungle gym and many more in India.
- Wow! - So Sharks
our vision is to become a household brand
crafting every child's first toy.
Indian toys for Indian kids.
That's the mission we're working on.
So we are here to pitch for 50 lakhs
- for 2.5 percent of Ariro. - Wow!
To this product right here is called the balance board.
Which is basically designed for children
but this can hold up to 100 kilograms
and I would like to demonstrate that for you today.
There are many ways to use this product.
They invert it, they slide on it.
You put it on a bed, they can slide from there.
So any of you want to try it.
Yes, I can try.
- Like this, right? - Yes.
Not bad.
Can I keep doing this? You can talk to them.
- Are you enjoying it? - Yes, it's nice to do it.
I found your logo very interesting.
- Thank you, ma'am. - Does it mean something?
It's a fusion of Tamil and English.
- How interesting! - It's A in Tamil.
And Ariro is a lullaby we sing in Tamil
when a baby is born. It's a lullaby.
Can you sing it for us?
My voice is very bad. She can.
It goes like..
- It goes like that. - Okay.
Very nice. It's a nice meaning.
Thank you so much, ma'am.
Can you show us the small products?
- Sure, sir. - Yes, sir. Sure.
Ma'am, would you like to take a look? - Yes.
This is a neem wood toy.
I have this. I didn't know that this was your brand.
- Yes, only we make it. - Only you make it.
- We have also sent it to you. - Yes.
I have this one. I am your customer.
- So, Vasant and Nisha. - Nisha. - Yes.
- Welcome to Shark Tank. - Thank you.
I want to know about your background.
What gave you the confidence for this start-up?
Primarily, we got it from you guys.
We have followed everything
you have spoken so far, you and Aman.
And all the details from the brand owners out there.
We follow very closely.
Okay. Before that, I did my masters
in social work. And I floated my company
called Innovation and Media Solutions.
Now that company is leased out to the Times of India group.
This is my second venture.
She is my wife Nisha.
Yes. So, I did my computer science engineering
and then moved on to study Montessori.
Because, I was really impressed with the philosophy.
And I wanted to do something with children.
Let's simplify it.
As far as I understood
- basically you are a toy company. - Yes.
You focus on zero to three year old. - Yes.
With an approach of Montessori.
Your differentiation, the unique selling proposition
is that it is based on a value system
which is simple, purposeful, and eco-friendly. - Yes.
- Is that right? - Yes. - So..
- And it is handmade. - Handmade.
So, when you come into the toy industry
the life cycle of a toy is very short.
Parents think about how can they buy inexpensive toys.
Looking at what you have shown
it appears that you are very highly priced
relative to other toys. Is my assumption right?
Sir, these toys start from eight months
- and go up to six years. - Okay.
And we have toys that start from 250 rupees.
The entry gate product is worth 250 rupees.
How much does that swing cost?
- The big one. - The jungle gym, right?
- The Jungle Gym? - Yes, the Jungle Gym.
- Twenty-three thousand. - Oh!
So, how much does the manufacturing cost?
Twelve thousand rupees.
The manufacturing cost and the selling price are high.
It is handmade. So, that is why it is expensive.
Tell us about the sales.
Right now, we are doing a monthly 25 to 30 lakhs.
Very good.
Eighty percent through our website.
- Eighty percent? - Yes. - Wow!
- Through our D2C site. - Okay.
Twenty percent through Nextree and Amazon.
For offline, we are tied up with Hamleys.
And we are there in 43 stores across India.
- Oh wow! - Wow!
So, you are doing a business of three crores annually.
- Three crores.. - Yes, sir. - Yes.
And the gross margin is 50 percent.
- Fifty to sixty. - Fifty to sixty percent.
How much is the growth?
- Nine percent every month. - Is it still going on? - Yes.
- Do you make profit every month? - Yes, we are profitable.
You had told us your vision in the beginning.
What was it?
Sir, we want to be every child's first toy.
- It's written here. - For one to three years
- or beyond that? - For zero to three years.
Shall I say it again?
For zero to three year old, the first toy for every child.
Montessori toys.
I will make you an offer.
You have made toys into a business.
And it is really good.
Both of my children studied in a Montessori.
What I understood is that in a Montessori school
if a kid is playing during the class
he isn't asked to study. That's all.
It's experiential learning.
If a kid is looking out through the window
during a class, the teacher won't stop the kid
while the other kids study. That is what a Montessori is.
But there is a margin in kids and it sells.
It will sell even for 23,000 rupees.
You are doing a business of three crores.
I want 15 percent of your business for 50 lakh rupees.
I think that it is a very rich offer.
So, I will just give you my decision.
I am out. Because, I think the pricing
is a little steep. It's a little too much
for the Indian market.
And the global market is an untested territory
for you at the moment.
- But I wish you the very best. - Thank you, ma'am.
- Thanks a lot. - Thank you so much.
If you have a profitable business
and you know that you are making sales
you can invest more money in marketing.
Honestly, the reason for us to come here
is to get any of you guys
to mentor us to go to the next level.
To have that competitive edge and run as fast as we can.
Because, for us to do it alone
it is going to take a lot of time.
How much did you say your shareholding is?
- Is it bootstrapped? - Fifty-fifty.
Fifty-fifty for both?
Is no one else involved in the business?
Tell me something..
- I am speaking to them. - Sure.
- Continue.. - Have some manners.
Let the man finish his statement. - Manners!
Now that you disrupted the rhythm, you go ahead.
- Please continue. - No, you go ahead. - Go on.
You are being so touchy. What happened?
So, you just said that
- he is ill-mannered. - Until you ask
I won't make any offer.
- Piyush, now don't interrupt. - Please. - Not at all.
I have two questions.
Just like that..
Firstly, you said you are selling
about 20 lakhs worth on your side. Okay?
- Yes, sir. - How do people discover you?
We actually have an Instagram page
where we do more of content marketing.
- How many followers do you have? - 43 thousand.
- Wow! - 43 thousand?
Okay. Are you giving an offer?
- My questions.. - Anyone have any questions?
No, I am done with my questions.
Are you in or out or are you still thinking?
Let's see.
Me and Aman have an offer
where we will join hands.
We have the same offer that Ashneer gave.
50 lakhs for 15 percent.
It's easy to make. He thinks of it.
- Copycat. - You know, the thing is..
We wake up in the morning and we should remember you.
Click my mind! You know..
The valuation should not be less.
How do you know, by the way..
By that logic I will remember you more.
I will have the entire 15 percent.
They both will sleep with 7.5 percent each.
- I will not even sleep. - Okay, let me..
- ..also give you an offer. - Offer.. Wow!
I will offer you 50 lakhs for 12 percent.
Oh!
See, I think that..
Everyone will try to make their benefit.
But you have to make the business.
But where I can help you is distribution.
50 lakh for 11 percent.
Oh!
Let me change my offer a bit.
I will give you 50 lakh rupees for 10 percent.
Oh!
That is my final offer.
What you want from the sharks..
You only know that.
Aman and Piyush, you want to revise your offer once?
First decide with which shark you want to work.
Because everyone will add a different value.
I really respect everyone.
I've less respect for some but some I respect a lot.
Always remember the first offer.
Many will come after that. There will be lot of followers.
Actually we can make this deal together..
...with the offer that they gave.
But I think Aman has a good knowledge of D2C
to make it big on Amazon market place..
- That's not so important. - And the supply chain benefit..
He will get that technologies from me.
We should be the market leader.
That is I feel on Amazon, Flipkart
and wherever they shop kids' product..
On FirstCry they do it.
- Yes, sir. Of course. - Of course.
Nothing else should be sold there.
I mean if someone opens the site for toys
then they should see your product.
Then we will go to the US.
And then we will go to Europe from there.
And we will be everywhere and sell it. - Oh please..
He is just being naughty.
He will install Boat speakers in your toys.
It will shake the soul of the Montessori school.
Remember this.
'It will shake the soul of the Montessori school.'
Do you want English translation?
- Yes, I got it, what he said. - It means..
The soul will be soulless.
And I don't want to argue with Ashneer
sitting here together.
I feel scared of arguing with him.
I might say something wrong. I keep quiet.
- You take two minutes. - Yes..
- Else this will go on. - Two minutes.
Take your two minutes.
- Two minutes. - Thank you.
Look, only me and Aman can help them.
How come you are so interested in kids' product?
You can make a lot of money in this business.
Really?
More the paranoid the parents are..
...more money you can make.
It's that simple.
Wow! Such nice toys! They are here.
Welcome back.
Ashneer and I have changed our offers.
Just to make it easier for you.
Because we are very concerned for you as entrepreneurs.
- Firstly, we.. - Don't you lie!
You are lying.
Same thing again.
- Don't interrupt Anupam. - So, we will..
- We will come in combine. - Sorry..
Same offer. 10 percent.
The working capital will be a problem.
He has a bank.
- So.. - We have a lot of money.
We don't need a bank.
No, let me tell you..
If Aman and Piyush.. Can you revise it to 10 percent
If they don't get married how will they have kids?
First people will get married then they will have kids.
- Okay, let them speak, guys. - Give us the counter offer.
- Yes. - So, thank you..
Thank you very much for all the offers.
If Aman and Piyush.. Can you revise it to 10 percent
and match it up to their offer. That's our request.
No, it's a request. But request is rejected.
They will treat you like this.
Guys, decision time.
Decision time. - You've offered 10 percent. - Aman..
- Aman.. Hush! - I can't lose it. - No.
- Decision time. - I need to win it.
- Decision time. - 12 percent.
- Okay.. One last request. - Yes.
If you guys can think it up for 10 percent, please.
- This is getting boring.. - We want you guys.
That's why we came here.
- To be very honest. - Say it again.
50 lakh for nine percent.
- Okay, 10 percent is fine. - Nine percent..
- 10 percent is final. - Nine percent.
So, we have a deal!
I know why you did it.
- Wow! - We know why you did it.
- Thank you so much. - All the best. Congratulations!
I was just spoiling his deal.
- I know you now. - I actually..
- Thank you so much, guys. - Let's build it up.
Ashneer, now I know you. I know how this guy thinks.
- Thank you so much. - Thank you..
- Well done, guys. - Congratulations.
- Thank you. - Thank you so much, guys.
Ashneer, you did it intentionally. - Intentionally..
He did that on purpose.
He knew that they will deal with us.
But he would have done it.
With nine percent they would be confused.
We would have made the deal with 12 percent.
- That's why I said nine percent. - He did it on purpose.
You should support us. We also support you.
- You should say you are out. - You support me.
Because you don't want it.
Then we would have made the deal with 12 percent.
I love that.
'A new India has come with a new vision.'
'And the entrepreneurs have defined innovation'
'in a new way on Shark Tank.'
Sharks, we know that solar panels consume
a lot of place on land.
So, we can't install the solar panels
in urban areas.
So we made a product called Solar Tree.
And just like the Sunflower it will face the Sun.
- Wow! - That will give us
20 percent more generation.
I love your presentation
and your creative idea looks really nice.
Sharks, 'Sabji Kothi' is an unique storage
which will give you fruits and vegetable a new life
without using any chemical, without any refrigerant
and without any preservative.
It needs only 10 watts of electricity
and two liters of water in a week to run.
Wow! Such nice toys! They are here.
Road Balls is a technology
which you can have on your app as an app.
Or you can fit it in your car as an IoT device.
That will basically measure the vibration of your car.
We cannot fill up the potholes.
But we can at least do this.
If an ambulance is carrying a patient
then it will give an alert
that you have a speed breaker or a big pothole ahead
It has a universal use case.
It has a high frequency use case.
Racaca is a food eco-system
with which you can make your favourite food
right in front of you just by pressing one button.
Isn't it a great idea?
Do you know that there are more than 80 crores
patients who have kidney problems.
The symptoms will not show soon
and by the time you have the symptoms, it's too late.
With solution of all these problems
we present you 'Scintiglo'.
This is a reliable method to diagnose the kidney diseases
when you still have time.
You can test the urine with this device
having the same accuracy done by any famous lab
but with very low cost.
And you can do it anywhere, anytime in just two seconds.
This is big problem in this country.
So, I think firstly we should all congratulate them.
We have created a smart wearable in Tweek Labs
that will capture an athlete's motion in 3D.
We analyse the actions of any athlete
in details in any sport.
And we provide the insights to them and to their coaches
through a phone app, right away.
Sharks, we want every athlete to have the best coaching
in their sport with the technique.
So that they can discover their maximum potential.
Hats off to you guys
to bring an innovation is amazing.
Otua.. With our anti-tilt technology it will change
the three wheeler industry forever.
It has a range of 165 kilometers
and a carrying capacity of one ton.
That is double in the market.
What is happening in India.. It is new.
- I have never seen it before. - Innovation is amazing in it.
Sharks, greetings.
I am Dr. Manoj Murarka.
Greetings. I am Nirmala Murarka.
We are the founders of Kabira Handmad.
And we are from Jaipur.
Be it an engine of a car or a body
if we don't put the right fuel
there will be problems for sure.
If we try to run a petrol car with diesel
its engine will get seized.
So for our ancient body which is just like an engine
today's ultra-modern food can't be useful.
To solve this problem
we have started Kabira Handmad.
The essential foods which are required in a normal diet
like edible oils, spices, flour
and dairy products..
We produce them using ancient, organic and traditional method.
I see.
Because we believe
that in the place of right to food
it's not just our right to have right food
but also our duty.
So in order to take our mission ahead
in exchange for Kabira Handmad's 5 per cent equity
we are looking for Rs. 1 crore and sharks' expertise.
We are looking for these.
Sharks, please tell us.
To make a healthy India
- who would like to join us? - Who would like to join us?
- Thank you. - Thank you.
It's 'Handmad', right?
Is 'E' missing or this is the spelling?
Yes, 'E' is missing in the spelling.
We believe
that those who are self-made
are little crazy.
It sounds like 'Hand mad'.
No, sir.
I think it's because of astrology.
- Absolutely.. - You are wearing so many rings.
I have worn rings
because my in-laws are jeweller.
- I don't need to explain. - I see.
It is like.. 'Mogambo is happy'.
This is how he used to do.
Nirmala and Manoj, welcome to Shark Tank.
- Thank you, sir. - Tell us about your journey.
Manishankar Oils.. This is the parent company.
I started that in 1998.
We manufacture cold pressed oils.
And its brand name is Kabira.
Now we want to start another company
named as Kabira Handmad.
And we'll manufacture oils, spices
flour and dairy products.
Great!
Ms. Nirmala, please tell us how you contribute in this.
- Look, I got married to him. - That's true.
I started my family and had kids.
- I raised my kids. - Yes..
Kids have grown up now.
Now he wants and it's my wish too
that I would like to support him in his business.
I have been associated with this since the last few months.
I look after marketing.
- I see. - I look after packaging too.
You look after packaging. Please show us your packaging.
Sure.
What's the price of one bottle?
Yellow mustard oil..
It costs Rs. 200 for consumers.
One bottle of black mustard oil costs Rs. 185.
Groundnut oil costs Rs. 185.
Everyone knows mustard oil has numerous benefits.
But people can't use mustard oil because of its pungent smell.
True mustard.. Yellow mustard oil
is almost odourless.
Yes.
No, it has a nice smell.
It appears to be a natural, organic product.
Do you put a photo of an icon on every packet?
We remember our martyrs on Martyrs' Day
and forget rest of the days.
It was my wish
that we will contribute a small portion, 5 to 10 per cent area
in the name of martyrs.
If someone wishes
- he can contribute. - Very good. - Great! - Very good.
I am telling you honestly. I will copy this.
And I will write this on my product. - Thank you, sir.
- After getting inspired by you. - So nice of you!
No, you.. I am telling you.
- You have a great vision. - It's unique. I mean..
I never seen this before. And you are doing great.
- Very good. - Through your packet
I have got to know
about Flying Officer, Abhimanyu Singh Chauhan.
Thank you, sir. Thank you.
You didn't tell us
that you have built such a purpose-driven brand.
Thank you, ma'am. Thank you. So nice..
How much do you sell? Let's talk about that.
Last year our oil sales
in parent company Manishankar Oils
- I crossed 160 crores. - Wow!
Is this trading or did you manufacture?
It's manufacturing and I do third party manufacturing too.
How much is your profit margin?
Last year our gross profit was three crores.
And net profit has been one percent.
Why is that?
Sir, in the previous year
our sales was 72 crores.
And the year before that it was 42 crores.
During the corona year we reduced our margins
because to be honest
I believe that if someone only wants profit
then it shouldn't be food industries.
We sold our product at competitive price during corona
due to which it brought us double profit.
People were moving towards organic and traditional food.
So our sales increased.
I was sure that if someone uses our product once
then there'll be repeat demand.
How much was your profit last year?
The gross profit was 4.5 percent.
And net profit was about two percent.
I don't understand having one percent net profit
in brand business.
Tell me. What is wrong that your margin is so less?
The problem now is
the system we have adopted
for our marketing
it goes through super
distributor, then wholesaler
- then retailer and then consumer. - Okay.
All our margins are all getting absorbed in these gates.
That's why we came up with Kabira Handmade
where we'll reach direct to consumer.
So you want to do D2C.
I want to do direct to consumer.
D2C. It means direct to consumer.
Before a brand
used to sell to wholesaler wholesaler sells it to retailer.
So the chain was long.
Now, brands can sell direct to consumers.
You can come to our website
place your order
so the brand will sell direct to consumer.
That's called direct to consumer. D2C.
So Manishankar company
are you here to get money for that
or are you making another setup
and you want to raise money for that?
I want money for Kabira Handmade.
- Kabira Handmade. - Yes.
What about Manishankar company?
- Will you keep running that? - Yes, sir.
By God's grace, it's at a stage
that it can run on autopilot mode.
Mr. Manoj and Ms. Nirmala
I liked your purpose
but I'm out due to the reason that your GC is three percent.
That doesn't look right to me.
I invest in business
- where there's a margin. - Obviously.
A reasonable amount, double digit. - Yes..
I wish you the very best and your purpose
I'm influenced by it. So thank you.
I've made my decision too.
I think your business is good. You can do D2C if you want.
The size of the business is big too.
I don't know why you need investment.
I don't think I can help you with this either.
That's why I'm out.
How many Sharks are out now?
Peyush and I are out. Did you make a decision?
Yes, I'm making it. I'm interested in it.
I'm making my decision too. You've done a good job in this.
Doing a sales of 160 crores of anything
in India is not a small deal.
That's why I'm out.
despite making a brand..
If I look at last year, 72 crore sale
and you said three percent profit.
You've made around two to three crores.
And after doubling your sales
you made 1.6 crore.
I can see it doing down which is stopping me.
So I'm out of this.
I'll tell you my decision.
I'm out of this now. But I like you very much.
- The real India in inside you. - Thank you, sir.
You did work from your heart you have big thought
I'm a fan of you hearing all this.
Thank you, sir. Thank you so much.
Clear this one more time.
In 160 crores, what is Manishankar and Kabira's split.
No, since past three months
we marketed Kabira through Manishankar.
We sold three crores of Kabira Handmade products.
Look, I want to make you an offer.
But I have few conditions.
You need an offer in a new entity.
I can't do that.
I want equity in all of the company.
I invest money and become your partner.
But all your revenue is coming from another company.
So that's a conflict of interest. I don't want that.
Kabira Handmade's sales is only three crores. - Yes.
Your main company is selling 160 crores
and it's profit is only 1.6 crore. - Yes.
And it's margin is going down.
You earn 15-16 lakhs per month from it.
So my offer is this
I'll give you 25 lakhs equity.
I can't value your new company now.
- I have no other option. - You're right.
And I'll give 75 lakhs as loan to you.
Okay. And in exchange I want 10 percent of your company.
Thank you, sir. Your offer is great
but I'm not a position to accept this offer.
He's trying to say he's not so foolish.
You are right.
But..
If you took me before I became your fan
I would've gone back.
25 lakhs though he's earning 15 lakhs.
He has no margin in business.
Whatever it is.
Now all five Sharks have given their decision
I want to tell you
- all the very best. - Thank you, ma'am.
We hope your Kabira brand sells
- as much as Manishankar. - Thank you..
- Best of luck. - Thank you.. - Good luck.
We learned a lot from you.