1 00:01:01,600 --> 00:01:03,840 'When falling, some people care more about getting back up' 2 00:01:04,440 --> 00:01:05,960 'than about getting hurt.' 3 00:01:05,960 --> 00:01:07,560 'I'm Type 1 diabetic.' 4 00:01:08,440 --> 00:01:10,520 'I've got to find a solution for this.' 5 00:01:11,160 --> 00:01:13,000 'Because it's not only my problem.' 6 00:01:13,040 --> 00:01:15,040 'The whole world is suffering from this.' 7 00:01:15,400 --> 00:01:17,040 'Easy Life' 8 00:01:17,240 --> 00:01:19,040 'with no blood, no pain' 9 00:01:19,240 --> 00:01:21,360 'checks your glucose level.' 10 00:01:22,000 --> 00:01:23,400 'They live in the present' 11 00:01:23,400 --> 00:01:25,440 'but they don't care about it.' 12 00:01:26,320 --> 00:01:28,960 'Banana is an emotion of my city.' 13 00:01:28,960 --> 00:01:32,080 'Our dream is to spread it all over the world.' 14 00:01:33,600 --> 00:01:35,600 'We're planning to make it into a Rs. 100 Crore Company' 15 00:01:35,640 --> 00:01:37,800 'in two years. - Are you sure of that? - I am.' 16 00:01:38,840 --> 00:01:40,960 'Their stories aren't of winning and losing' 17 00:01:40,960 --> 00:01:43,360 'but that of passions.. Of fighters..' 18 00:01:43,360 --> 00:01:45,720 'Rakhi is a very big inspiration for us.' 19 00:01:45,960 --> 00:01:48,160 'She had to choose between the company' 20 00:01:48,200 --> 00:01:49,240 'and stay at home.' 21 00:01:50,600 --> 00:01:53,160 'Let's see if the sharks, who have traversed' 22 00:01:53,200 --> 00:01:55,280 'these paths on their way to success' 23 00:01:55,280 --> 00:01:57,720 'accept these new ideas' 24 00:01:57,760 --> 00:01:59,320 'or reject them.' 25 00:01:59,720 --> 00:02:02,120 'You should first decide which shark you want to work with.' 26 00:02:02,160 --> 00:02:04,040 'Each one of us bring different values to the table.' 27 00:02:04,080 --> 00:02:05,520 'I respect all these guys.' 28 00:02:05,520 --> 00:02:08,280 'I respect some more and some less..' 29 00:02:10,120 --> 00:02:11,440 'I'll give you Rs. 30 Lakhs.' 30 00:02:11,960 --> 00:02:13,360 'Rs. 50 Lakhs for 10 per cent.' 31 00:02:13,400 --> 00:02:15,720 'I'll give you the Rs. 50 Lakhs but I'll take 25 per cent.' 32 00:02:15,760 --> 00:02:17,720 'I'll give Rs. 10 Lakhs more' 33 00:02:17,880 --> 00:02:19,320 'to buy secondary shares.' 34 00:02:19,320 --> 00:02:20,840 'Her life needs to be sorted out.' 35 00:02:22,000 --> 00:02:23,280 This is 'Shark Tank India' 36 00:02:23,320 --> 00:02:25,280 a new thought of a changing India. 37 00:03:29,760 --> 00:03:32,800 Every kid is born a genius. 38 00:03:33,520 --> 00:03:36,440 They can learn anything if given a chance. 39 00:03:36,760 --> 00:03:38,240 Bill Gates once said 40 00:03:38,560 --> 00:03:41,160 'the first five years of our life' 41 00:03:41,680 --> 00:03:44,520 'define how the next 80 years turn out to be.' 42 00:03:45,360 --> 00:03:48,400 Yes, all the abilities, talents and skills 43 00:03:48,400 --> 00:03:51,000 for the most extent 44 00:03:51,160 --> 00:03:55,280 are developed in the first five or six years of our lives. 45 00:03:55,360 --> 00:03:56,720 This isn't coincidental. 46 00:03:56,920 --> 00:04:01,560 There are many scientific and evolutionary reasons for this. 47 00:04:02,240 --> 00:04:04,880 Hi, Sharks, I am Raghav Himatsingka 48 00:04:05,320 --> 00:04:06,880 a second time entrepreneur 49 00:04:07,080 --> 00:04:09,760 Stanford graduate and a proud father. 50 00:04:10,280 --> 00:04:12,240 And I am Shraddha Himatsingka. 51 00:04:12,520 --> 00:04:15,480 We are the founders of Raising Superstars. 52 00:04:18,480 --> 00:04:21,680 If you have a child of zero to three years old children 53 00:04:21,880 --> 00:04:25,880 you can download our app, prodigy baby. 54 00:04:26,480 --> 00:04:30,200 On the app, we provide all tools 55 00:04:30,360 --> 00:04:33,520 which you can use to develop in your children 56 00:04:33,520 --> 00:04:35,200 demonstrable abilities 57 00:04:35,200 --> 00:04:37,000 of intelligence 58 00:04:37,040 --> 00:04:38,800 languages, reading 59 00:04:38,800 --> 00:04:40,320 memory, math 60 00:04:40,360 --> 00:04:42,440 music, personality, etcetera 61 00:04:42,840 --> 00:04:45,720 in just five minutes of daily fun 62 00:04:45,960 --> 00:04:48,360 and without any screen time 63 00:04:48,400 --> 00:04:49,320 or pressure. 64 00:04:49,960 --> 00:04:52,240 Once you enrol on our app 65 00:04:52,280 --> 00:04:53,560 we provide you 66 00:04:53,880 --> 00:04:57,160 with daily activities and exercises 67 00:04:57,320 --> 00:04:58,400 through short videos 68 00:04:58,960 --> 00:05:01,160 as well as expert guidance and support. 69 00:05:01,480 --> 00:05:03,360 As well as physical materials 70 00:05:03,400 --> 00:05:04,920 like flash cards 71 00:05:04,960 --> 00:05:07,520 booster cards, delivered your home. 72 00:05:07,960 --> 00:05:10,280 Within just one year of our journey 73 00:05:10,800 --> 00:05:13,640 more than 50,000 parents 74 00:05:13,680 --> 00:05:16,600 have given us their love and truth. 75 00:05:16,640 --> 00:05:18,040 We've come today 76 00:05:18,080 --> 00:05:21,000 to ask an investment of Rs. 1 Crore 77 00:05:21,200 --> 00:05:23,360 for two per cent of shares in our company. 78 00:05:25,400 --> 00:05:28,480 A parent of our program will join us 79 00:05:28,520 --> 00:05:30,800 and she wants to show you something. 80 00:05:34,680 --> 00:05:35,800 Wow.. 81 00:05:37,720 --> 00:05:38,960 Say 'hi'. 82 00:05:44,240 --> 00:05:45,200 Mom.. 83 00:05:45,520 --> 00:05:46,640 Wow.. 84 00:05:47,120 --> 00:05:48,040 This is Mikita. 85 00:05:48,080 --> 00:05:50,280 - And this is her baby, Dveer. - Hi, Mikita. 86 00:05:50,680 --> 00:05:51,600 Hi, Veer. 87 00:05:52,320 --> 00:05:53,640 Say 'hi' to everybody. 88 00:05:53,680 --> 00:05:54,760 - Hi.. - Give a flying kiss. 89 00:05:56,120 --> 00:05:57,800 - Oh.. - Hi.. 90 00:05:58,800 --> 00:05:59,840 Come, Dveer. 91 00:06:01,320 --> 00:06:04,040 When they see open space.. 92 00:06:05,080 --> 00:06:05,960 Dveer. 93 00:06:06,280 --> 00:06:07,200 Look here. 94 00:06:08,920 --> 00:06:09,960 Dveer. 95 00:06:10,160 --> 00:06:12,200 - A new environment.. - Oh, yes.. - It's tough. 96 00:06:12,800 --> 00:06:13,720 - It's tough. - Come. 97 00:06:14,080 --> 00:06:17,560 Show me where's pizza.. 98 00:06:19,480 --> 00:06:22,200 - Well done! - Good job, Dveer.. 99 00:06:22,720 --> 00:06:25,600 Dveer, where's the toucan.. 100 00:06:27,680 --> 00:06:29,320 Good job, Dveer! 101 00:06:30,000 --> 00:06:34,000 Dveer, where's Euclid.. Good job.. 102 00:06:34,160 --> 00:06:37,120 And where's dogs playing poker by Cassius Coolidge. 103 00:06:37,480 --> 00:06:38,560 Good job. 104 00:06:38,880 --> 00:06:39,760 Wow. 105 00:06:39,800 --> 00:06:41,200 Where's rambutan? 106 00:06:42,600 --> 00:06:43,760 Good job. 107 00:06:45,800 --> 00:06:46,960 Where's burger? 108 00:06:47,640 --> 00:06:48,840 Feed it to him. 109 00:06:50,160 --> 00:06:51,280 Wow.. 110 00:06:51,320 --> 00:06:53,880 Amazing. - High five! Very good job! 111 00:06:54,560 --> 00:06:57,880 Yes! - How long have you been doing this program with him? 112 00:06:57,920 --> 00:07:00,680 - For about one year. - How old is he now? 113 00:07:00,800 --> 00:07:02,440 He's two years old now. 114 00:07:02,600 --> 00:07:06,360 How much time do you spend.. - I just have to give five minutes.. 115 00:07:06,360 --> 00:07:07,720 Because I'm a working mom. 116 00:07:07,760 --> 00:07:09,240 That's what I liked about them. 117 00:07:09,280 --> 00:07:11,000 It was just five minutes in a day. 118 00:07:11,040 --> 00:07:12,880 I show him the booster cards and do 119 00:07:12,880 --> 00:07:14,880 whatever activities they tell me to do. 120 00:07:15,160 --> 00:07:17,440 Thank you so much for you time.. 121 00:07:17,480 --> 00:07:18,720 - Bye, Dveer. - Bye.. 122 00:07:18,760 --> 00:07:20,240 It was lovely meeting you today. 123 00:07:20,480 --> 00:07:22,400 Bye.. 124 00:07:23,080 --> 00:07:24,320 He's saying 'bye' to everyone. 125 00:07:26,000 --> 00:07:28,000 Careful.. 126 00:07:28,440 --> 00:07:30,320 Come.. 127 00:07:31,480 --> 00:07:33,440 Raghav and Shraddha, a very good demo. 128 00:07:34,280 --> 00:07:37,000 You claim a sort of outcome in a children 129 00:07:37,240 --> 00:07:39,840 and I see something else in this result.. 130 00:07:40,560 --> 00:07:41,880 First tell us 131 00:07:42,120 --> 00:07:44,600 how did you two start this? 132 00:07:44,760 --> 00:07:47,200 It's a little personal story. 133 00:07:47,880 --> 00:07:50,160 We had our son three and a half years ago. 134 00:07:50,360 --> 00:07:54,520 We started researching what we could do with him. 135 00:07:54,560 --> 00:07:56,880 He started crawling in three months. 136 00:07:57,200 --> 00:07:59,480 The usual age of crawling is about eight to nine months. 137 00:08:00,000 --> 00:08:01,560 He was walking by the time of eight months. 138 00:08:01,880 --> 00:08:05,200 Other parents also noticed this. 139 00:08:05,200 --> 00:08:09,000 Shraddha started offline counselling with parents. 140 00:08:09,040 --> 00:08:10,760 When the pandemic started last year 141 00:08:10,760 --> 00:08:11,920 we were locked in 142 00:08:12,160 --> 00:08:15,200 and my former company, Truckola Technologies 143 00:08:15,240 --> 00:08:16,160 also shut down. 144 00:08:16,600 --> 00:08:17,520 We were stuck at home. 145 00:08:17,560 --> 00:08:20,200 We wanted to take it online due to high demand. 146 00:08:20,360 --> 00:08:21,840 We're completely bootstrapped. 147 00:08:21,960 --> 00:08:23,560 We never raised funds. 148 00:08:24,040 --> 00:08:26,240 We invested Rs. 20,000 a year ago. 149 00:08:26,360 --> 00:08:28,080 We've made it so far. 150 00:08:28,760 --> 00:08:32,240 Raghav, Shraddha, I have a year old daughter. 151 00:08:32,680 --> 00:08:36,680 You said it's for the age group of 0 to 3. 152 00:08:36,800 --> 00:08:39,560 Basically it should be 1.5 to 3. 153 00:08:39,680 --> 00:08:42,960 In 0 to 1.5, they're still in their diapers. 154 00:08:43,080 --> 00:08:45,840 You know what I mean? The journey begins after 1 year. 155 00:08:45,960 --> 00:08:50,600 I can explain the science behind this. - Sure. 156 00:08:50,840 --> 00:08:53,000 Basically what happens is 157 00:08:53,400 --> 00:08:58,040 when a child is born, the brain has 100 billion neurons. 158 00:08:58,600 --> 00:09:00,840 It's the same as an adult brain 159 00:09:00,960 --> 00:09:03,880 which you can see in this picture. 100 billion. 160 00:09:04,040 --> 00:09:07,120 Now when the baby enters the world 161 00:09:07,240 --> 00:09:10,160 its gets so much of stimulus. Eyes.. All five senses. 162 00:09:10,280 --> 00:09:12,960 All these brains cells start getting connected like this. 163 00:09:14,520 --> 00:09:17,360 Now, at around 3 years of age 164 00:09:17,480 --> 00:09:19,680 90 percent of the brain is already developed. 165 00:09:19,800 --> 00:09:21,800 But it's very inefficient. 166 00:09:21,920 --> 00:09:24,320 The brain decided to become efficient. 167 00:09:24,440 --> 00:09:27,880 So it begins cutting the synapses 168 00:09:28,040 --> 00:09:31,200 and tries to become efficient. So the point being 169 00:09:31,320 --> 00:09:35,000 you get a window of opportunity at this age. 170 00:09:35,120 --> 00:09:37,440 With the right stimulus 171 00:09:37,800 --> 00:09:41,320 those connections will strengthen and not be cut off. 172 00:09:42,160 --> 00:09:45,600 That's why, the skills you develop in childhood 173 00:09:46,040 --> 00:09:48,560 stay with you forever. 174 00:09:48,680 --> 00:09:50,920 One who is good at sports 175 00:09:51,040 --> 00:09:54,880 gets selected on the team every year for a reason. 176 00:09:55,200 --> 00:09:58,400 it's not like, when you go from class 5 to class 6 177 00:09:58,520 --> 00:10:01,080 and you become good at football. Because knowingly 178 00:10:01,200 --> 00:10:04,280 or unknowingly these fundamental skills 179 00:10:04,400 --> 00:10:07,280 are getting developed while you are very little. 180 00:10:07,880 --> 00:10:10,360 - Ever heard of Glenn Doman. - Yes. 181 00:10:10,480 --> 00:10:14,000 Glenn Doman is the father of this process. 182 00:10:14,080 --> 00:10:17,000 - Of Early Child Development.. - Yes. 183 00:10:17,120 --> 00:10:19,800 He has an institute in Pittsburgh, USA. 184 00:10:19,880 --> 00:10:22,360 He has six month old kids who can swim there. 185 00:10:22,680 --> 00:10:26,720 He never found a link that kids from his institute 186 00:10:26,840 --> 00:10:29,840 were successful in life in future. 187 00:10:29,960 --> 00:10:32,560 That's why, there has been a struggle globally. 188 00:10:33,040 --> 00:10:35,360 Or else, this is nothing new. It exists since 50 years. 189 00:10:38,240 --> 00:10:40,840 You are right. We're not at all claiming 190 00:10:40,960 --> 00:10:43,920 that your child will be a genius after 20 years. 191 00:10:44,040 --> 00:10:47,400 We never claim so in our ads. We do not pressurise kids. 192 00:10:47,520 --> 00:10:49,760 We do not even test our kids. These are for demonstration. 193 00:10:49,880 --> 00:10:51,760 There's no testing or benchmarking 194 00:10:51,880 --> 00:10:54,520 against any other kid. Second point is 195 00:10:54,640 --> 00:10:57,000 we're here to serve parents. 196 00:10:57,120 --> 00:11:00,120 Our solution is basically 197 00:11:00,240 --> 00:11:04,320 a fun and easy way of bonding with your child. 198 00:11:04,440 --> 00:11:07,160 Spending that meaningful time with your child. 199 00:11:07,280 --> 00:11:10,800 At the same time, we're imparting some fundamental 200 00:11:10,880 --> 00:11:15,480 abilities and skills inside them and the child will enjoy it 201 00:11:15,520 --> 00:11:16,880 and ask for the programme. 202 00:11:16,960 --> 00:11:20,320 Got it. Good point. What's your revenue? 203 00:11:20,600 --> 00:11:23,640 Monthly revenue run-rate is 1,10,00,000. 204 00:11:26,840 --> 00:11:30,680 Please clarify this. Do you earn 1,10,00,000 per month? 205 00:11:30,800 --> 00:11:33,800 Our cash in bank was more than 13 crores in last 11 months. 206 00:11:34,120 --> 00:11:35,360 - Okay. - Wow! 207 00:11:35,480 --> 00:11:38,720 How much does your customer pay per month? 208 00:11:38,840 --> 00:11:40,440 We offer four programmes. 209 00:11:40,560 --> 00:11:44,360 And price ranges from 500 to 39,000 Rupees. 210 00:11:44,840 --> 00:11:47,120 You can pick from a 7 day programme 211 00:11:47,240 --> 00:11:49,160 to a yearlong programme. 212 00:11:49,280 --> 00:11:51,160 What's the average price? 213 00:11:51,240 --> 00:11:54,000 50 percent of our revenue has come from our programme 214 00:11:54,040 --> 00:11:55,720 that sells at 7,000 for three months. 215 00:11:55,760 --> 00:11:57,840 Would so many people really pay so much? 216 00:11:59,960 --> 00:12:03,800 A 5 minute per day programme for 7,000 for 3 months? 217 00:12:03,920 --> 00:12:06,960 Yes. - What's your expense? What do you sell? 218 00:12:07,080 --> 00:12:11,160 What's the cost of it? - Our gross margin is 80 percent. 219 00:12:11,280 --> 00:12:15,600 So shipment, packaging and cost of materials is 20 percent. 220 00:12:16,160 --> 00:12:19,920 Raghav, Shraddha, let me cite a few problems with this. 221 00:12:21,240 --> 00:12:24,640 Your early adopters are the only users. 222 00:12:25,760 --> 00:12:28,560 From there it seems to have great potential. 223 00:12:29,120 --> 00:12:33,320 As the scope grows, the CAC or Customer Acquisition Cost 224 00:12:33,760 --> 00:12:36,760 cannot me met, hence you increase prices. 225 00:12:37,080 --> 00:12:40,440 Then you lose more customers. And when you reduce prices 226 00:12:40,560 --> 00:12:43,000 then you cannot afford your expenses. 227 00:12:44,800 --> 00:12:48,400 Even the offline component in it makes it harder. 228 00:12:48,520 --> 00:12:52,360 If you go purely online it has huge competition. 229 00:12:52,480 --> 00:12:56,000 Owing to these reasons I wish you all the best 230 00:12:56,120 --> 00:12:59,960 - but I'm out. Good luck. - Thank you. 231 00:13:00,320 --> 00:13:03,400 I have two kids. 232 00:13:03,760 --> 00:13:07,480 I believe they should be let free for three years. 233 00:13:07,880 --> 00:13:10,000 Let them just enjoy life. 234 00:13:10,400 --> 00:13:13,720 It's a great company. You made great revenue in 11 months. 235 00:13:14,440 --> 00:13:17,320 But since it conflicts with 236 00:13:17,840 --> 00:13:20,560 my principles as a mother I'm out. 237 00:13:20,680 --> 00:13:21,960 - No problem. Thank you, so much. - Thank you. 238 00:13:22,080 --> 00:13:24,440 - Thanks for the feedback as well. - Raghav.. 239 00:13:24,840 --> 00:13:29,600 You seem very efficient to me. I wish to make an offer. - Okay. 240 00:13:30,400 --> 00:13:33,160 I feel you have the capability 241 00:13:33,560 --> 00:13:35,600 and this segment is good, because 242 00:13:35,720 --> 00:13:38,720 kids from 0 to 3 years don't go to school 243 00:13:39,040 --> 00:13:41,320 and parents' anxiety is at a different level. 244 00:13:41,440 --> 00:13:45,520 They wonder what to do. Kids play and enjoy all day. 245 00:13:45,640 --> 00:13:48,800 But how to be constructive? So your segment is good. 246 00:13:49,120 --> 00:13:51,360 But I feel it needs some work. 247 00:13:51,480 --> 00:13:55,800 Because even your app is not up to my expectation. 248 00:13:56,120 --> 00:13:59,360 - App is just six months old. - That's fine. 249 00:13:59,480 --> 00:14:02,480 You even got a revenue of 1.25 crores in six months. 250 00:14:02,880 --> 00:14:06,040 So let's consider both. My offer is 251 00:14:06,160 --> 00:14:09,440 I'm willing to pay one crore but for 5 percent equity. 252 00:14:13,160 --> 00:14:15,640 Thank you, so much, for the offer and.. 253 00:14:16,360 --> 00:14:18,800 We'd love feedbacks from the other Sharks, too. 254 00:14:22,240 --> 00:14:25,280 - You want to go first? - Shraddha and Raghav.. 255 00:14:25,400 --> 00:14:27,400 I'm sure you'll create a huge business. 256 00:14:27,520 --> 00:14:31,280 I'm personally not so passionate 257 00:14:31,840 --> 00:14:34,760 about this domain, so for that reason I'm out. 258 00:14:34,880 --> 00:14:37,480 - Best of luck to both of you. - No problem. Thank you so much! 259 00:14:37,640 --> 00:14:41,880 Raghav, Shraddha, even I feel this is important for kids. 260 00:14:42,000 --> 00:14:44,600 And all round development is important. 261 00:14:44,720 --> 00:14:47,680 There's confusion because it's not screen free development 262 00:14:47,800 --> 00:14:50,280 because the app.. - It is screen free. - 100 percent! 263 00:14:50,400 --> 00:14:52,440 It's screen for the parent 264 00:14:52,560 --> 00:14:55,640 and we explain the parent what to do over video. 265 00:14:56,040 --> 00:14:58,480 No screen for the child from 0 to 3. 266 00:14:58,600 --> 00:15:02,000 If we expand, it might be needed then 267 00:15:02,120 --> 00:15:04,040 for communicating with other kids. 268 00:15:04,160 --> 00:15:06,400 Then it will happen. But no animation 269 00:15:06,520 --> 00:15:09,120 no addictive. We want none of that. 270 00:15:09,240 --> 00:15:12,080 So for 4 percent I'd offer you 271 00:15:12,440 --> 00:15:14,400 - 1 crore. - Wow! 272 00:15:14,520 --> 00:15:17,280 - A better deal! - Well done! This is fun! 273 00:15:20,360 --> 00:15:22,880 - Can we take a moment to discuss? - Yes, of course. 274 00:15:23,040 --> 00:15:25,360 Unless Ashnir wants to change. 275 00:15:30,720 --> 00:15:33,520 We'll also take a moment to discuss. - Okay. 276 00:15:43,520 --> 00:15:45,360 - Let's make it simple for you. - Yes. 277 00:15:45,480 --> 00:15:47,880 I and Aman will collaborate. 278 00:15:48,760 --> 00:15:50,280 We'll pay you 1 crore. 279 00:15:51,280 --> 00:15:53,440 The offer stands at 4 percent by Aman. 280 00:15:53,560 --> 00:15:56,600 You're getting two for the price of one. 281 00:15:57,000 --> 00:16:00,040 Wow! I'd surely take it. What about you? 282 00:16:00,440 --> 00:16:04,520 You needn't even think. Just say it. 283 00:16:06,480 --> 00:16:08,360 Shark Tank is happening in India first time 284 00:16:08,480 --> 00:16:12,320 and our goal is to get your guidance and time, too. 285 00:16:13,160 --> 00:16:16,000 So can we expect to get that? 286 00:16:16,120 --> 00:16:18,400 - It's your business. - Yes. 287 00:16:18,760 --> 00:16:20,400 - You need to establish it. - Yes. 288 00:16:20,440 --> 00:16:24,480 Four percent is ours. 96 percent is yours. - Yes. 289 00:16:24,520 --> 00:16:28,160 You've to make an effort. There isn't any liability transfer. 290 00:16:28,200 --> 00:16:31,360 It's your money. You look into it. 291 00:16:31,400 --> 00:16:34,480 This business is your baby. So, this is clear. 292 00:16:34,680 --> 00:16:38,680 As far as guidance goes.. That is always available. 293 00:16:38,720 --> 00:16:41,120 But we can't spoon feed you. 294 00:16:43,840 --> 00:16:46,680 - Grab the opportunity. - Shall we? 295 00:16:46,720 --> 00:16:48,120 Grab the opportunity. 296 00:16:56,280 --> 00:16:59,920 We would love to work with you guys. - Very good! - Awesome! 297 00:17:00,240 --> 00:17:02,800 - Great job. - Good deal! All the best, guys. 298 00:17:02,840 --> 00:17:05,400 - Thank you. - That's it, man! 299 00:17:05,440 --> 00:17:09,360 - Let's do it! - Congratulations! - Thank you so much. 300 00:17:09,400 --> 00:17:12,600 - Congratulations, man! - Thank you so much. 301 00:17:16,880 --> 00:17:19,680 - Thank you. - Cheers, guys! - Good one. 302 00:17:26,120 --> 00:17:29,040 Nice one, guys. - Awesome. Good job. - Good investment. 303 00:17:29,080 --> 00:17:32,840 His growth will be those 'WhiteHat' types. 304 00:17:32,880 --> 00:17:36,800 Through Shark Tank, the download will be doubled. - Yes. 305 00:17:36,840 --> 00:17:37,760 Hundred percent. 306 00:18:15,480 --> 00:18:17,000 - Greetings, Sharks. - Greetings. 307 00:18:17,000 --> 00:18:20,680 Assume you're sitting in your room during the night 308 00:18:20,720 --> 00:18:22,240 and there is a power cut. 309 00:18:23,040 --> 00:18:26,920 You don't have anything which will give you light. 310 00:18:26,960 --> 00:18:28,560 His growth will be those 'WhiteHat' types. 311 00:18:28,560 --> 00:18:31,280 First, you'll head for the main door of your house. 312 00:18:31,320 --> 00:18:35,840 While walking, you'll get many objects in your path.. Walls.. 313 00:18:35,840 --> 00:18:40,320 All that is a hindrance. You'll feel so let down. 314 00:18:40,480 --> 00:18:43,560 That is just a visualisation. 315 00:18:46,880 --> 00:18:49,680 I'm talking about crores of visually impaired people 316 00:18:49,960 --> 00:18:54,000 who are facing this problem every day. 317 00:18:54,040 --> 00:18:56,240 We've a solution. 318 00:18:56,280 --> 00:18:58,360 I'm Hunny Bhagchandani from Ahmedabad.. 319 00:18:58,400 --> 00:19:00,320 Through my company Torch-It 320 00:19:00,360 --> 00:19:02,840 I've invented such a device 321 00:19:03,000 --> 00:19:06,320 where if any objects come in the way of a blind person 322 00:19:06,360 --> 00:19:10,520 this device will guide him through different vibrations. 323 00:19:10,800 --> 00:19:14,040 I'd like to call a visually impaired person here. - Sure. 324 00:19:14,080 --> 00:19:18,080 You'll know how my device will guide him. 325 00:19:18,120 --> 00:19:20,320 - Can I call him? - Sure, Hunny. - Go ahead. 326 00:19:27,720 --> 00:19:28,920 Please come in. 327 00:19:47,080 --> 00:19:50,320 This is the world's 99.7 percent accurate device. 328 00:19:50,440 --> 00:19:54,240 Most important of all, it is affordable. 329 00:19:54,720 --> 00:19:55,880 Very good. 330 00:19:56,480 --> 00:19:58,000 - Thank you. - Thank you. - Excellent. 331 00:19:58,040 --> 00:20:02,240 Our vision is to help crores of visually impaired persons 332 00:20:02,280 --> 00:20:04,240 through this product 333 00:20:04,280 --> 00:20:06,440 and make such an eco-system 334 00:20:06,480 --> 00:20:10,760 where he can live his life impactful and live easily. 335 00:20:11,520 --> 00:20:12,920 Thank you for your cooperation. 336 00:20:16,360 --> 00:20:19,880 Sharks, I've come to ask for Rs. 75 lakhs 337 00:20:20,160 --> 00:20:24,840 with a one percent from our company equity. 338 00:20:26,200 --> 00:20:28,200 - That was something. - Wow! 339 00:20:29,560 --> 00:20:32,160 Nobody is the world has made this product till now? 340 00:20:32,200 --> 00:20:33,280 There is, sir. - Okay. 341 00:20:33,320 --> 00:20:36,480 But that are not accurate. Apart from accuracy 342 00:20:36,520 --> 00:20:38,040 the important factor is affordability. 343 00:20:38,080 --> 00:20:40,240 The price tag will be from Rs. 1500 to Rs. 2000. 344 00:20:40,280 --> 00:20:43,160 Competitor price is around Rs. 7000. 345 00:20:43,200 --> 00:20:45,800 Let's talk about the device accuracy. 346 00:20:45,840 --> 00:20:47,920 What technology you've used 347 00:20:48,080 --> 00:20:51,880 which makes it so accurate and others can't make it. 348 00:20:51,920 --> 00:20:55,120 - Exactly. Sir, we're using sonar. - Sonar. - Yes. 349 00:20:55,160 --> 00:20:57,680 Our algorithms are patented. 350 00:20:57,680 --> 00:21:00,480 And that's how, we're getting 99.7 percent 351 00:21:00,520 --> 00:21:04,840 lab tested accuracy. - Can you explain 'sonar' technology? 352 00:21:05,840 --> 00:21:09,720 - Sharks use sonar technology. - Sharks use it? - Yes. 353 00:21:09,880 --> 00:21:13,040 - And we 'sharks' don't know it. - The real sharks or us? 354 00:21:13,080 --> 00:21:15,440 The real ones. Even you are the real ones. 355 00:21:15,480 --> 00:21:18,160 - Please explain conceptually. - Exactly. 356 00:21:18,200 --> 00:21:20,480 Sonar is the audio waves 357 00:21:20,520 --> 00:21:23,720 which sends ultra-sonar radiation. 358 00:21:23,880 --> 00:21:27,560 If there is an object, it will reflect. - Bounce back. 359 00:21:27,560 --> 00:21:31,960 That happens on the speed of sound. - Sonar.. 360 00:21:32,320 --> 00:21:36,200 - You claimed the population.. - Seven crores. 361 00:21:36,240 --> 00:21:39,640 This product is meant for single buy only, right? 362 00:21:39,680 --> 00:21:42,040 - Yes, sir. - If I break it down.. 363 00:21:42,080 --> 00:21:45,400 In seven crores.. How many will buy it? 364 00:21:45,560 --> 00:21:48,440 Seven crores of market.. 365 00:21:48,480 --> 00:21:52,160 70 lakh people will buy. - That is 10 percent market share. 366 00:21:52,200 --> 00:21:55,440 And then, you've to make something else. - Exactly. 367 00:21:55,480 --> 00:21:57,920 For that, we're making new products. 368 00:21:58,000 --> 00:22:00,760 The research is going on. Alpha version is ready. 369 00:22:00,800 --> 00:22:02,440 The name of the product is Jyoti. 370 00:22:02,480 --> 00:22:06,040 'Jyoti' will be a smart wearable glass with a camera 371 00:22:06,080 --> 00:22:07,840 and the processing will be in a mobile. 372 00:22:07,880 --> 00:22:12,360 A person is sitting in front.. The distance.. 373 00:22:12,400 --> 00:22:14,720 The visually impaired will get an idea in his ear. 374 00:22:14,760 --> 00:22:16,320 I know what is around me. 375 00:22:16,360 --> 00:22:19,120 'A white car is approaching towards you.' 376 00:22:20,960 --> 00:22:22,920 I know about the people around me. 377 00:22:23,640 --> 00:22:28,160 'A man aged 50 is walking with a dog. He seems happy.' 378 00:22:28,760 --> 00:22:31,800 I can navigate independently and go anywhere. 379 00:22:32,240 --> 00:22:35,040 'There is a space to walk straight and right.' 380 00:22:35,840 --> 00:22:38,720 I never thought, I will read Kannada newspaper again. 381 00:22:39,520 --> 00:22:42,320 'Jeetu-Heena pair won a gold medal.' 382 00:22:42,360 --> 00:22:44,880 Wonderful! Very different. 383 00:22:46,080 --> 00:22:48,520 'It is a 500 rupee note.' 384 00:22:50,640 --> 00:22:53,200 - Fabulous! very nice! - Great! - Good! 385 00:22:53,240 --> 00:22:55,480 - Thank you, Sharks. - This can be a game changer. 386 00:22:55,520 --> 00:22:57,800 Yes, sir. - Nothing of this sort has come out? 387 00:22:57,840 --> 00:23:00,840 - There are lots, sir. - Okay. - Yes. 388 00:23:01,000 --> 00:23:03,640 But their price for the Indian market 389 00:23:03,680 --> 00:23:06,280 starts from Rs. 3 lakhs and goes till Rs. 10 lakhs. 390 00:23:06,320 --> 00:23:07,600 What is your pricing? 391 00:23:07,640 --> 00:23:12,440 Ours is Rs. 8000-12000. Average Rs. 10000. - Wow! 392 00:23:12,600 --> 00:23:15,120 - Where do you sell it? - Direct to the consumer 393 00:23:15,160 --> 00:23:18,320 who are visually challenged. It is a small number. 394 00:23:18,480 --> 00:23:23,040 But it is good that they directly pay us. 395 00:23:23,240 --> 00:23:25,520 Our main business comes 396 00:23:25,680 --> 00:23:28,520 from NGOs for the blind schools. 397 00:23:28,560 --> 00:23:31,400 - They give the demand.. - What percent comes from there? 398 00:23:31,440 --> 00:23:33,880 More than 40 percent. - Okay. 399 00:23:34,920 --> 00:23:38,480 - Mr. Hunny, tell me your sales. - For 2020-21. 400 00:23:38,520 --> 00:23:42,360 Due to COVID, the turnover was not much. 401 00:23:42,400 --> 00:23:44,880 But we achieved Rs. 1.10 crores 402 00:23:45,200 --> 00:23:48,720 and our profit margin is around Rs. 28 lakhs to Rs. 30 lakhs. 403 00:23:48,920 --> 00:23:52,760 Till now, from 1st April 2021 404 00:23:52,800 --> 00:23:56,440 till now, our business has crossed Rs. 2.60 crores. 405 00:23:56,480 --> 00:23:58,680 - Well done. - Very good number. - Amazing. 406 00:23:58,720 --> 00:24:02,560 - Very surprising. - I'm happy that two months ago 407 00:24:03,080 --> 00:24:05,880 I got an order of a lakh pieces from a private organisation. 408 00:24:05,920 --> 00:24:08,400 - One lakh pieces! - Yes. - Wow! 409 00:24:08,440 --> 00:24:10,680 That is worth Rs. 18.60 crores. 410 00:24:10,840 --> 00:24:13,400 Who are buying.. The government, NGOs 411 00:24:13,440 --> 00:24:15,320 - or private institutions? - The private institutions 412 00:24:15,360 --> 00:24:17,520 who buys through their NGOs. 413 00:24:17,720 --> 00:24:19,960 You've two revenue stream.. 414 00:24:20,120 --> 00:24:22,400 One is the direct consumer 415 00:24:22,440 --> 00:24:26,000 and the other is subsidised NGO supported.. 416 00:24:26,040 --> 00:24:27,920 - Whatever you take it. - Exactly. 417 00:24:27,960 --> 00:24:31,280 What is the sales for direct to consumer, last month. 418 00:24:31,320 --> 00:24:34,920 From 1.20 lakhs to 1.50 lakhs. 419 00:24:36,200 --> 00:24:38,320 If we consider direct sales 420 00:24:38,640 --> 00:24:41,240 we've 30 distributors across India. 421 00:24:41,400 --> 00:24:43,840 They yield sales revenue of 4 to 7 lakh Rupees. 422 00:24:43,960 --> 00:24:48,160 It varies. We have 11 more such distributors 423 00:24:48,280 --> 00:24:50,840 in Africa region and every month 424 00:24:51,000 --> 00:24:55,760 we're getting orders from 16 lakhs to 20 lakhs. 425 00:24:55,960 --> 00:24:59,640 Hunny, sorry for interrupting. I understood your whole model 426 00:24:59,760 --> 00:25:03,520 and I really liked it. But one thing is nagging me. 427 00:25:03,880 --> 00:25:05,720 That's your valuation. 428 00:25:06,440 --> 00:25:09,240 Do you have a prior investment 429 00:25:09,360 --> 00:25:12,920 on basis of which you're asking for such high evaluation? 430 00:25:13,040 --> 00:25:17,640 Yes, Shark. When my revenue was 2 crores in October 2019 431 00:25:17,760 --> 00:25:20,760 we raised 50 lakh though an Angel Investor 432 00:25:20,880 --> 00:25:24,400 at a 2.5 percent stake. Evaluation was at 20 crores. 433 00:25:24,560 --> 00:25:28,680 We had no big orders then and now, in next three years 434 00:25:28,840 --> 00:25:31,640 we wish to impact 10 lakh people through our product. 435 00:25:32,160 --> 00:25:35,760 So far you only cracked how to make it at low cost 436 00:25:36,160 --> 00:25:39,320 compared to other devices. Even they'll start doing it. 437 00:25:39,440 --> 00:25:42,200 I feel so. Do you agree? 438 00:25:42,320 --> 00:25:45,680 - Or do you have another argument? - We've a unique business model 439 00:25:45,800 --> 00:25:49,160 which has 70 percent weightage more than 30 percent tax. 440 00:25:49,280 --> 00:25:52,560 It's that the training of this product is given 441 00:25:52,680 --> 00:25:56,040 by visually impaired persons to visually impaired users. 442 00:25:56,160 --> 00:25:59,600 We've more than 500 visually impaired trainers across India 443 00:25:59,720 --> 00:26:02,880 - who train other people. - I get what you mean. 444 00:26:03,000 --> 00:26:07,240 So you're making a distribution through trainers 445 00:26:07,360 --> 00:26:09,840 and that's your primary business model? - Yes. 446 00:26:09,960 --> 00:26:13,920 By which you can sell this to the masses at low cost. - Yes 447 00:26:14,720 --> 00:26:18,240 This business development channel where you must grow 448 00:26:18,320 --> 00:26:20,720 using donations from organisations 449 00:26:20,840 --> 00:26:24,840 is not relatable to me as a Shark. 450 00:26:24,960 --> 00:26:28,960 Because I feel it has many complexities 451 00:26:29,080 --> 00:26:32,720 to get that funding. For that reason I'm out. 452 00:26:34,760 --> 00:26:37,800 Honey, I and Aman had a word. 453 00:26:37,920 --> 00:26:40,440 Honestly, for your own good 454 00:26:41,440 --> 00:26:45,560 you need not dilute the equity 455 00:26:45,680 --> 00:26:49,840 and you don't need this money at all, since you're profitable 456 00:26:49,960 --> 00:26:52,480 and have an order for 18 crores. 457 00:26:52,560 --> 00:26:55,880 You can take it solo from the government. 458 00:26:56,440 --> 00:26:58,800 So giving up your equity so soon and easily 459 00:26:58,920 --> 00:27:02,480 wasn't the right thing as per us. 460 00:27:02,600 --> 00:27:06,640 Correct, Aman? - Yes. We can give you equity and debt. 461 00:27:06,760 --> 00:27:10,000 We thought mixing some debt would entitle to repay. 462 00:27:10,120 --> 00:27:12,560 - But you don't need it. - So are you making an offer? 463 00:27:12,680 --> 00:27:14,440 - No. - No. - You're not. 464 00:27:15,360 --> 00:27:17,080 Fine, I'll make you an offer. 465 00:27:17,800 --> 00:27:20,120 - You want 75 lakhs, right? - Yes. 466 00:27:20,240 --> 00:27:23,440 I like your business. That is only 467 00:27:23,800 --> 00:27:28,440 the direct to consumer business which is 20 lakh rupees monthly. 468 00:27:28,560 --> 00:27:30,480 - Yes. - Approximately. - Yes. 469 00:27:30,560 --> 00:27:34,760 So 2.5 crore is your annual sale. - Yes. 470 00:27:34,920 --> 00:27:37,320 Even if I make a generous offer 471 00:27:38,080 --> 00:27:40,960 it's going to be hard for me to reach your evaluation. 472 00:27:41,480 --> 00:27:45,760 But you've taken money before at a 20 crore valuation. - Yes. 473 00:27:45,880 --> 00:27:48,440 So I offer you 50 lakh 474 00:27:49,200 --> 00:27:52,040 for the same 2.5 percent as your last investor. 475 00:27:54,240 --> 00:27:56,720 And a 25 lakh loan. 476 00:27:58,560 --> 00:28:01,320 I wouldn't even offer that 477 00:28:01,440 --> 00:28:05,240 since your consumer sales is just 20 lakhs per month. 478 00:28:06,040 --> 00:28:10,080 But since you've already set the floor by accepting fund 479 00:28:10,200 --> 00:28:14,840 I'm being good. Also to support the kind of work you're doing 480 00:28:14,960 --> 00:28:16,680 I'm making this offer. 481 00:28:19,720 --> 00:28:24,240 I'm out. I would ask for 25 percent for 75 lakh. 482 00:28:24,360 --> 00:28:28,480 But that is meaningless. So I'm out. - Thank you, Shark! 483 00:28:30,000 --> 00:28:31,760 You have one offer now. 484 00:28:32,880 --> 00:28:34,560 Take it. 485 00:28:36,080 --> 00:28:37,120 Sir.. 486 00:28:39,360 --> 00:28:41,080 50 lakh, 1 percent.. 487 00:28:42,720 --> 00:28:44,440 and give 25 lakh as debt. 488 00:28:45,520 --> 00:28:47,440 No. My offer is non-negotiable. 489 00:28:57,040 --> 00:28:59,160 Sorry, Sharks. I cannot. 490 00:28:59,640 --> 00:29:02,120 Very good call! It needs conviction. 491 00:29:02,240 --> 00:29:05,240 - We respect your conviction. - I'm glad you rejected it. 492 00:29:05,760 --> 00:29:09,040 - Thank you. - Yes. - Why does my deal bother you? 493 00:29:09,160 --> 00:29:12,040 We wanted him to not take money. 494 00:29:12,160 --> 00:29:13,800 - A deal is a deal. - Right! 495 00:29:13,920 --> 00:29:17,200 - That's why we didn't offer it. - You're on the wrong seats. 496 00:29:17,320 --> 00:29:19,680 But you came to the right forum. Thank you. - Thank you, Sharks. 497 00:29:19,800 --> 00:29:21,720 - Thank you! - Good job! 498 00:29:25,800 --> 00:29:28,160 Wow! He didn't even need to think! - Yes. 499 00:29:28,280 --> 00:29:31,480 - He was very clear. - What conviction! 500 00:29:31,600 --> 00:29:34,280 We said it after he said no. Not during the deal. 501 00:29:34,400 --> 00:29:37,840 Our offer was worse than yours. He wouldn't have accepted. - No. 502 00:29:37,960 --> 00:29:40,400 You're from the Pharma domain. You know distribution. 503 00:29:40,520 --> 00:29:42,800 - He would've taken it. - For the pharma thing? - Yes. 504 00:30:00,120 --> 00:30:04,320 'Their wings are invisible, but they can soar high above.' 505 00:30:05,440 --> 00:30:07,800 - 'Are you also a shareholder? - Yes.' 506 00:30:08,240 --> 00:30:09,800 'Brand Ambassador.' 507 00:30:11,720 --> 00:30:14,000 'If they get funding today' 508 00:30:14,440 --> 00:30:17,440 'increase your fees as brand ambassador.' 509 00:30:17,920 --> 00:30:19,640 'Yes, certainly!' 510 00:30:20,400 --> 00:30:21,840 'I'll ensure it.' 511 00:30:22,920 --> 00:30:26,640 'When they make up their minds there's no stopping them.' 512 00:30:27,320 --> 00:30:30,080 - 'Are you also a shareholder? - Yes.' 513 00:30:30,720 --> 00:30:34,280 'They'll show you that anyone can do business.' 514 00:30:37,240 --> 00:30:40,560 'The land of Kancheepuram saree and temple..' 515 00:30:40,680 --> 00:30:42,120 'We're from Tamilnadu.' 516 00:30:42,240 --> 00:30:45,320 'Our organisation builds satellites.' 517 00:30:45,760 --> 00:30:47,960 'Moreover, through kids.' 518 00:30:49,640 --> 00:30:52,080 'I've been building satellites since I was 14.' 519 00:30:52,200 --> 00:30:55,080 'So who's your technical champ? Him? - Yes.' 520 00:30:55,200 --> 00:30:57,440 - 'May we see the satellite? - Sure.' 521 00:30:57,840 --> 00:31:01,320 'What's this? - It's payload. This is the balloon.' 522 00:31:01,440 --> 00:31:04,160 - 'This goes near space. - Not into space..' 523 00:31:04,280 --> 00:31:06,320 'Near space. It stays in the Stratosphere. - Is it?' 524 00:31:06,480 --> 00:31:08,760 'Yes. - Seen the movie 'Taare Zameen Par'? - Yes. 525 00:31:09,120 --> 00:31:12,440 Darsheel Safari is so clueless in that film. 526 00:31:13,080 --> 00:31:15,080 Even I feel so clueless. 527 00:31:16,360 --> 00:31:20,240 'If we don't want older children to dislike science or math' 528 00:31:20,320 --> 00:31:23,040 'we must make it interesting for them' 529 00:31:23,160 --> 00:31:26,320 - 'when they are younger. - See these rainbow colours?' 530 00:31:26,640 --> 00:31:28,920 - 'Yes. - I'll spin it now.' 531 00:31:30,040 --> 00:31:31,760 'See the white colour?' 532 00:31:32,240 --> 00:31:35,360 'Innovation at such young age. This is amazing!' 533 00:31:35,480 --> 00:31:38,120 'I'm into 3D designing since almost 4 years.' 534 00:31:38,240 --> 00:31:39,840 - 'From 12 years of age? - Yes.' 535 00:31:39,960 --> 00:31:42,520 'I was so clueless at that age.' 536 00:31:46,600 --> 00:31:48,800 'A 14 year old made this project.' 537 00:31:48,920 --> 00:31:51,480 'Children have lots of ideas.' 538 00:31:52,280 --> 00:31:54,880 'Our vision is to inspire every child' 539 00:31:55,000 --> 00:31:57,120 'who's interested in science and technology' 540 00:31:57,240 --> 00:31:59,240 'globally.' 541 00:31:59,600 --> 00:32:01,920 'Your gun is repeatedly pointing at me.' 542 00:32:02,040 --> 00:32:04,680 'I get worried and raise my hands.' 543 00:32:04,800 --> 00:32:06,560 'Why does it point at me repeatedly?' 544 00:32:06,680 --> 00:32:08,000 'It's artificially intelligent.' 545 00:32:08,120 --> 00:32:10,800 'It knows you'll invest in our company.' 546 00:32:11,840 --> 00:32:13,880 'We want to design an app' 547 00:32:14,320 --> 00:32:16,320 'whose name is Kavach.' 548 00:32:16,440 --> 00:32:20,040 'When I was young those who I considered friends' 549 00:32:20,600 --> 00:32:22,440 'were bullying me.' 550 00:32:22,560 --> 00:32:26,000 'I used to cry. Then my father told me' 551 00:32:26,560 --> 00:32:30,280 'Anushka, you must not cry. You must fight bullying.' 552 00:32:30,720 --> 00:32:34,080 'So I fought and overcame it.' 553 00:32:34,200 --> 00:32:36,880 '1 child out of 5 gets bullied.' 554 00:32:37,200 --> 00:32:39,160 'I had to do something about it.' 555 00:32:39,280 --> 00:32:42,480 'That's how began the Anti-bullying squad.' 556 00:32:42,960 --> 00:32:46,680 'It's a serious illness which needs to be looked into.' 557 00:32:46,800 --> 00:32:48,520 'And I'm ready to make you an offer.' 558 00:32:48,640 --> 00:32:51,200 'I'll give you 5 lakhs for the 10 percent you offer.' 559 00:32:52,720 --> 00:32:55,560 - 'Thank you, so much! - If Anupam is making an offer' 560 00:32:55,680 --> 00:32:57,680 'even I'll go with him.' 561 00:32:57,800 --> 00:33:00,840 'You gave a big message to the country's kids.' 562 00:33:02,320 --> 00:33:03,600 'Amazing!' 563 00:33:04,240 --> 00:33:07,000 'And all the kids watching this show..' 564 00:33:07,120 --> 00:33:09,640 - 'Even you can do something. - Here you go.' 565 00:33:09,760 --> 00:33:12,720 'All the best! I even wrote something at the back for you.' 566 00:33:13,480 --> 00:33:14,800 'Thank you!' 567 00:33:37,560 --> 00:33:40,200 Hi Sharks, greetings. I am Shivang Sood. 568 00:33:40,400 --> 00:33:43,880 I am Shivika Sood. - She is our supermom Soniya Sood. 569 00:33:43,920 --> 00:33:44,800 Greetings, Sharks. 570 00:33:45,280 --> 00:33:47,280 Sharks, that is our brand ambassador. 571 00:33:47,560 --> 00:33:48,440 Kheerster. 572 00:33:49,520 --> 00:33:51,080 We are all from Pune. 573 00:33:51,240 --> 00:33:54,120 We are founders of La Kheer Deli. 574 00:33:55,440 --> 00:33:56,760 We are here seeking to raise 575 00:33:56,800 --> 00:33:59,120 an investment of 50 lakhs 576 00:33:59,280 --> 00:34:02,320 in exchange for 7.5 percent equity in our company. 577 00:34:04,920 --> 00:34:07,760 In India, before we begin anything new 578 00:34:08,120 --> 00:34:09,520 we begin by eating something sweet. 579 00:34:10,000 --> 00:34:13,160 And you know that many big or small inventions 580 00:34:13,640 --> 00:34:15,240 began with an accident. 581 00:34:15,680 --> 00:34:18,240 And hence mom made some kheer one day 582 00:34:18,520 --> 00:34:21,080 and Shivika threw a tantrum seeing it. 583 00:34:21,400 --> 00:34:24,320 That mom always makes the same kheer 584 00:34:24,480 --> 00:34:26,080 and I was really bored of it. 585 00:34:26,200 --> 00:34:28,360 Asking if she could try something new. 586 00:34:29,120 --> 00:34:31,920 I had my feelings hurt when I heard this. 587 00:34:33,760 --> 00:34:36,440 So I went to the kitchen and thought well 588 00:34:36,880 --> 00:34:39,520 and with little invention of mine 589 00:34:39,840 --> 00:34:42,920 and I came out with a new kheer. 590 00:34:43,120 --> 00:34:45,240 And I gave them to try. 591 00:34:46,200 --> 00:34:47,960 Trust me, Sharks. 592 00:34:48,000 --> 00:34:49,880 As soon as I took the first bite 593 00:34:49,920 --> 00:34:53,000 it was simply delicious and out of this world. 594 00:34:53,360 --> 00:34:57,720 And after that we got an idea for a start-up. 595 00:34:58,040 --> 00:35:00,760 And that is exactly how La Kheer Deli as born. 596 00:35:03,600 --> 00:35:06,040 Our brand is an Indian dessert brand 597 00:35:06,480 --> 00:35:09,280 that makes kheer in nine different flavours 598 00:35:09,320 --> 00:35:10,840 and that pre-packaged gourmet kheer 599 00:35:11,480 --> 00:35:14,760 and we serve it online and offline. 600 00:35:15,080 --> 00:35:19,840 In past four years we sold more than 4,00,000 cups. 601 00:35:20,320 --> 00:35:23,040 And they love us and they always keep coming back for more. 602 00:35:23,120 --> 00:35:25,000 So Sharks come join us in our journey 603 00:35:25,360 --> 00:35:27,680 and let us make La Kheer Deli a household name. 604 00:35:28,000 --> 00:35:29,880 And a global phenomenon. 605 00:35:30,200 --> 00:35:32,720 If you are wondering how we would achieve that? 606 00:35:32,840 --> 00:35:34,520 Then it is a simple answer. 607 00:35:34,680 --> 00:35:37,520 - Since we have mom! - Since we have mom! 608 00:35:40,400 --> 00:35:42,880 Very well said. Is it this all her recipe? 609 00:35:42,920 --> 00:35:46,840 Yes or else we'd be serving empty branded bowels. 610 00:35:47,680 --> 00:35:49,000 - Well said. - Sharks. 611 00:35:49,840 --> 00:35:51,720 Dry fruit kheer that I like. 612 00:35:51,760 --> 00:35:54,560 Gulkand is very refreshing. 613 00:35:54,840 --> 00:35:57,040 And if you like chocolate we have nutelloreo 614 00:35:57,080 --> 00:35:58,840 that is nutella and oreo, a public favourite. 615 00:35:59,000 --> 00:36:01,200 Mocha kheer for strong coffee lovers. 616 00:36:01,360 --> 00:36:04,920 - Patakha is made of Thandai. - Amazing! 617 00:36:05,840 --> 00:36:09,240 Lovely! For the first time I ate coffee kheer. 618 00:36:09,680 --> 00:36:14,120 And I think this is a blend of two things I like most. 619 00:36:14,160 --> 00:36:16,560 - I love it. - Thank you. - Thank you so much. 620 00:36:17,520 --> 00:36:19,280 They loved kheer since they were kids 621 00:36:19,400 --> 00:36:21,360 and they often said I make good kheer. 622 00:36:21,400 --> 00:36:24,040 And I said it was a common practice. 623 00:36:24,200 --> 00:36:27,800 Then they presented this idea and I agreed. 624 00:36:27,960 --> 00:36:31,480 But she had a condition as she was playschool teacher. 625 00:36:32,040 --> 00:36:36,840 She said she needed salary or else she won't quit her job. 626 00:36:37,120 --> 00:36:40,880 So we decided to work on weekends 627 00:36:41,040 --> 00:36:43,680 and from eight to twelve 628 00:36:43,720 --> 00:36:48,320 on a cart outside Starbucks in Aundh, Pune. 629 00:36:48,440 --> 00:36:52,120 And when we started we aimed to sell 30 units a day. 630 00:36:52,440 --> 00:36:56,000 But to our surprise we sold 44 units on day one. 631 00:36:56,120 --> 00:36:58,440 And since then we never looked back. 632 00:36:58,480 --> 00:37:00,200 Your product is standardized? 633 00:37:00,360 --> 00:37:04,760 Is it the same now and after a month? - Absolutely. 634 00:37:04,920 --> 00:37:06,640 That is why our customers keep coming back to us. 635 00:37:06,760 --> 00:37:08,120 What is the shelf life on this? 636 00:37:10,280 --> 00:37:11,760 Our shelf life is six days. 637 00:37:11,960 --> 00:37:14,680 So how do you manage the cold chain for distribution? 638 00:37:14,720 --> 00:37:16,960 We manage the cold chain through ice boxes. 639 00:37:17,280 --> 00:37:20,240 Moving forward, we have been in R&D process. 640 00:37:20,520 --> 00:37:25,280 We can blast freeze the product to extend shelf life for 90 days 641 00:37:25,480 --> 00:37:29,960 We manage the cold chain through ice boxes. 642 00:37:30,000 --> 00:37:31,280 in three hours. 643 00:37:31,560 --> 00:37:34,000 And then we store it at -18 degrees. 644 00:37:34,160 --> 00:37:35,920 So on this I want to ask you, Shivang. 645 00:37:35,960 --> 00:37:37,240 Sorry to interrupt. 646 00:37:37,280 --> 00:37:41,520 Even with 90 days shelf life you cannot export it. 647 00:37:43,680 --> 00:37:45,440 So global vision is not possible yet. 648 00:37:47,720 --> 00:37:51,840 If we plan out in a way as we have premixes for our kheer.. 649 00:37:52,360 --> 00:37:54,000 And the shelf life for that is more than a year. 650 00:37:54,440 --> 00:37:57,600 And can be exported anywhere to maintain standardization. 651 00:37:57,760 --> 00:37:58,800 What is your monthly sales? 652 00:37:58,960 --> 00:38:01,200 Last month we did Rs. 6,00,000 in revenue. 653 00:38:01,640 --> 00:38:05,240 And this is post pandemic recovery, and in peak.. 654 00:38:05,400 --> 00:38:08,320 What was it in peak? - Maximum we reached Rs. 15,00,000. 655 00:38:08,640 --> 00:38:11,280 In general trade we face refrigeration problem. - Yes. 656 00:38:11,320 --> 00:38:13,080 So you will not be able to expand. 657 00:38:13,880 --> 00:38:15,440 And modern trade does not give you the margin. 658 00:38:15,920 --> 00:38:18,120 It will not make sense on Swiggy and Zomato. 659 00:38:20,680 --> 00:38:22,920 So unless you got a breakthrough distribution strategy 660 00:38:23,200 --> 00:38:24,640 you must focus only on premixes. 661 00:38:24,760 --> 00:38:25,840 And drop all this. 662 00:38:30,960 --> 00:38:34,680 Shivang, dairy business is a difficult one. - Yes. 663 00:38:34,680 --> 00:38:37,720 You have 20 bags of milk and if one is ruptured 664 00:38:37,840 --> 00:38:40,160 and there goes your margin for the day. - Yes. 665 00:38:40,320 --> 00:38:42,640 - Distribution brings strength. - Yes. 666 00:38:43,160 --> 00:38:44,680 As the shelf life is way less. 667 00:38:44,840 --> 00:38:47,480 So for a small player to break in 668 00:38:47,760 --> 00:38:50,120 and carve a name becomes very difficult here. 669 00:38:50,920 --> 00:38:55,240 So what different can you do to attain that distribution? 670 00:38:55,840 --> 00:39:00,440 This also has a very good identity 671 00:39:00,560 --> 00:39:02,320 in FMCG and modern trade as well. 672 00:39:02,760 --> 00:39:06,120 If we can place it there..- Have you sold in modern trade? 673 00:39:06,240 --> 00:39:10,040 Be it 24X7 or any modern trade format.. 674 00:39:10,080 --> 00:39:13,280 You cannot do it till you extend the shelf life. - Yes. 675 00:39:14,920 --> 00:39:18,160 That has been on hold as a big challenge for us. 676 00:39:18,320 --> 00:39:20,160 But you know we really need that support 677 00:39:20,160 --> 00:39:23,560 for someone to back us and allow us to do it all. 678 00:39:23,840 --> 00:39:27,280 Because we are people with ideas and we can do it. 679 00:39:27,320 --> 00:39:31,000 So tell me, you want to make a brand or business? 680 00:39:31,360 --> 00:39:36,160 Business. - So why not try at HORECA? 681 00:39:36,480 --> 00:39:38,920 To supply to all restaurants. 682 00:39:38,960 --> 00:39:42,120 Once the taste is accepted, then you move for a brand. 683 00:39:42,440 --> 00:39:46,680 Do you not think that you are very excited to make a brand? 684 00:39:49,680 --> 00:39:53,120 To be honest, we started with just Rs. 1,00,000 investment. 685 00:39:53,560 --> 00:39:55,800 To push the product at HORECA 686 00:39:55,920 --> 00:39:57,000 with that kind of investment would be very slow. 687 00:39:59,000 --> 00:40:02,000 - And we'd not get the response. - You can do it now. 688 00:40:02,480 --> 00:40:04,480 - Definitely, we will. - Why have you not done it? 689 00:40:04,800 --> 00:40:07,040 Were you waiting for us to tell you? 690 00:40:07,200 --> 00:40:08,200 Why did you not do it? 691 00:40:11,720 --> 00:40:14,160 I have a few more questions as I am thinking 692 00:40:14,320 --> 00:40:17,240 I'm trying to decide whether I should make you an offer. - Yes. 693 00:40:17,680 --> 00:40:20,200 I'm saying this because I'm allergic to milk. 694 00:40:20,240 --> 00:40:22,360 Okay. - But once I started eating your Kheer 695 00:40:22,400 --> 00:40:25,080 I had to force myself to stop, or I'd have trouble tonight. 696 00:40:25,600 --> 00:40:27,880 Thank you.. - It's the truth. I like the product. 697 00:40:28,080 --> 00:40:31,520 I don't like your strategy of business growth. 698 00:40:31,680 --> 00:40:34,240 Even your brand name, LKD. 699 00:40:34,760 --> 00:40:37,280 I don't see any Kheer in it.. For example. 700 00:40:37,280 --> 00:40:39,560 Delhi people will see H missing there.. 701 00:40:39,560 --> 00:40:42,160 It looks like it's misspelt.. 702 00:40:42,200 --> 00:40:44,440 I'm confused about these things. 703 00:40:44,840 --> 00:40:47,640 What I want to ask you is 704 00:40:47,680 --> 00:40:49,720 how much of your business is from premix 705 00:40:49,840 --> 00:40:51,560 Do the customers who have your Kheer 706 00:40:51,720 --> 00:40:53,000 buy the premix from you? 707 00:40:53,120 --> 00:40:56,520 We're not marketing or selling the premix right now. 708 00:40:56,520 --> 00:40:57,840 It only goes from the processing unit 709 00:40:57,880 --> 00:40:59,160 to the manufacturing unit 710 00:40:59,200 --> 00:41:01,120 and is made there.. - It's only for the company? - Yes. 711 00:41:01,480 --> 00:41:04,400 Does the premix of Kheer exist in the market? - Yes. 712 00:41:04,560 --> 00:41:06,120 What's the size of that industry? 713 00:41:07,200 --> 00:41:08,400 It's more than Rs. 1,000. 714 00:41:08,520 --> 00:41:10,400 I'll extend his question. 715 00:41:10,520 --> 00:41:12,880 The premixed Kheer that you made.. 716 00:41:13,400 --> 00:41:15,640 Make it famous all over the place.. - Yes.. 717 00:41:15,920 --> 00:41:18,040 and with a shelf life of one year.. 718 00:41:18,240 --> 00:41:21,520 Have you thought of making that the pivot of your business? 719 00:41:22,240 --> 00:41:23,480 We haven't worked on that yet 720 00:41:23,520 --> 00:41:25,960 because we've spent our energy on this. 721 00:41:26,160 --> 00:41:28,400 If required, we can definitely do that. 722 00:41:28,720 --> 00:41:30,200 I've reached a decision. 723 00:41:30,200 --> 00:41:31,800 - Okay. - And it's a no. 724 00:41:33,240 --> 00:41:35,200 I'll give you a simple reason for that. 725 00:41:35,560 --> 00:41:37,360 If you sell Kheer in this format.. 726 00:41:37,400 --> 00:41:38,840 It's an interesting format. 727 00:41:38,840 --> 00:41:41,640 You can just open a cup and eat it. It's convenient. 728 00:41:42,240 --> 00:41:44,600 You haven't been able to increase its shelf life. 729 00:41:44,920 --> 00:41:46,000 Okay? 730 00:41:46,120 --> 00:41:48,400 How to even increase it.. 731 00:41:48,640 --> 00:41:49,880 I don't feel any confidence in you. 732 00:41:49,880 --> 00:41:52,120 You think that if you get money, you'll be able 733 00:41:52,360 --> 00:41:54,400 to do something but I don't feel the confidence.. 734 00:41:54,400 --> 00:41:56,480 That you'll then able to increase the shelf life.. 735 00:41:56,760 --> 00:41:58,320 For that reason, I'm out. 736 00:41:58,560 --> 00:41:59,880 Sure. Thank you so much, Ashneer. 737 00:42:00,040 --> 00:42:00,960 I'm out as well 738 00:42:01,000 --> 00:42:04,360 but you should focus on opening more of these.. - Yes.. 739 00:42:04,400 --> 00:42:06,760 Make it famous all over the place.. - Yes.. 740 00:42:06,960 --> 00:42:08,640 Then you can expand. 741 00:42:08,640 --> 00:42:09,520 Thank you so much. 742 00:42:09,560 --> 00:42:10,480 - I'm out. - Thank you. 743 00:42:10,920 --> 00:42:12,240 I'm of the thought 744 00:42:12,280 --> 00:42:13,960 that if you pivot 745 00:42:14,000 --> 00:42:16,960 then do it in premix in 20 flavours.. - Yes.. 746 00:42:16,960 --> 00:42:18,400 I'm also of Pune. 747 00:42:18,600 --> 00:42:20,040 Then come and meet me. 748 00:42:20,040 --> 00:42:21,480 - Of course.. - For now 749 00:42:21,680 --> 00:42:23,360 for the current product, I'm out. 750 00:42:25,840 --> 00:42:28,200 I'm happy to come in. 751 00:42:29,640 --> 00:42:31,680 But you'll have to pivot the company. 752 00:42:33,000 --> 00:42:35,360 You'll have to make it a premix Kheer company. 753 00:42:35,520 --> 00:42:38,360 We'll together decide about the distribution. 754 00:42:38,680 --> 00:42:39,800 I'll give you the Rs. 50 Lakhs 755 00:42:39,840 --> 00:42:42,240 - but I'll take 25 per cent. - Thank you for your offer. 756 00:42:43,520 --> 00:42:46,880 I think the consumers love this format of yours so much 757 00:42:46,880 --> 00:42:49,080 - because it's got a cute vibe. - Absolutely.. 758 00:42:49,120 --> 00:42:50,560 - It's fun. - Absolutely.. - I believe 759 00:42:50,560 --> 00:42:52,800 that you haven't tried to be in the premix format. - Absolutely. 760 00:42:52,800 --> 00:42:53,760 That business could be interesting 761 00:42:53,760 --> 00:42:54,960 - but you haven't tried it. - Absolutely.. 762 00:42:55,000 --> 00:42:57,200 We don't know how well it'll do. 763 00:42:57,240 --> 00:42:58,600 Why are you ruining what I going here? 764 00:42:59,280 --> 00:43:00,800 I'm just explaining myself.. 765 00:43:00,840 --> 00:43:02,800 Why I'm out.. 766 00:43:03,200 --> 00:43:05,680 I believe Anupam's offer is quite interesting. 767 00:43:06,040 --> 00:43:08,640 You can step out and discuss if you want. - Sure.. 768 00:43:08,680 --> 00:43:11,040 - Take your time. - Thank you so much.. 769 00:43:15,840 --> 00:43:18,240 - The product is amazing. - Try that one.. 770 00:43:18,400 --> 00:43:19,640 - Yes.. - It's mind-blowing. 771 00:43:19,680 --> 00:43:22,120 I couldn't resist. I wanted to take eat it.. 772 00:43:22,120 --> 00:43:23,200 I really wanted to.. 773 00:43:24,040 --> 00:43:25,080 And 25 per cent.. 774 00:43:25,560 --> 00:43:26,800 I think that's too steep. 775 00:43:27,040 --> 00:43:28,760 Yes.. - Ask him to come down to 20.. 776 00:43:31,840 --> 00:43:33,120 The coffee flavour is great. 777 00:43:35,520 --> 00:43:36,520 You like coffee.. 778 00:43:37,720 --> 00:43:39,480 What has potential is a brownie.. 779 00:43:39,480 --> 00:43:41,480 Coffee.. - Yes.. - Have that one.. 780 00:43:41,520 --> 00:43:42,720 - It's very different.. - It's very bad! 781 00:43:43,920 --> 00:43:46,080 We won't be able to do what we're promising. 782 00:43:46,080 --> 00:43:48,280 Then just this.. 783 00:43:48,320 --> 00:43:49,680 We'll scale up, though.. 784 00:43:50,400 --> 00:43:51,640 That.. 785 00:43:53,240 --> 00:43:55,280 Welcome back. We're still having the Kheer. 786 00:43:55,800 --> 00:43:56,840 I hope you're liking them. 787 00:43:57,000 --> 00:43:58,800 Everyone's already picked a favourite one. 788 00:43:58,840 --> 00:44:02,120 Okay.. - I think we're going to steal 100 boxes each.. 789 00:44:02,320 --> 00:44:04,560 Great, so we already have some good customers. 790 00:44:04,560 --> 00:44:05,480 Yes. 791 00:44:06,080 --> 00:44:07,840 Anubhav, thank you so much for your offer. 792 00:44:08,280 --> 00:44:09,720 Anubhav, for the last four years, we've put 793 00:44:09,760 --> 00:44:11,680 a lot of effort to build this for the last four years. 794 00:44:12,000 --> 00:44:14,120 Your idea of premix business is what we find 795 00:44:14,120 --> 00:44:15,960 is the way to grow, definitely. 796 00:44:15,960 --> 00:44:18,720 Till date, we've churned out our revenue with this. 797 00:44:18,880 --> 00:44:21,240 We believe that this could become a brand 798 00:44:21,760 --> 00:44:23,680 at a local level as well as different cities. 799 00:44:23,840 --> 00:44:26,120 We especially target tier one and tier two cities. 800 00:44:26,240 --> 00:44:29,520 At the same time, for the FMCG market and modern trade 801 00:44:29,760 --> 00:44:31,880 we want to choose the route of premix 802 00:44:31,920 --> 00:44:33,440 which has a greater shelf life. 803 00:44:33,680 --> 00:44:35,520 We'll then be able to easily push this product. 804 00:44:35,720 --> 00:44:37,560 Can we do something like that? 805 00:44:37,600 --> 00:44:40,000 You can't do a lot of things with limited capital. 806 00:44:40,120 --> 00:44:41,560 Yes. - As a start up 807 00:44:42,080 --> 00:44:44,080 you need to reduce variables. 808 00:44:45,040 --> 00:44:46,400 Instead, you're increasing them. 809 00:44:46,880 --> 00:44:49,040 My joining you will add another variable 810 00:44:49,320 --> 00:44:51,680 because I'll want you to focus on the premix. 811 00:44:51,680 --> 00:44:54,280 - I get it. - Focus on the Pune market. 812 00:44:54,400 --> 00:44:55,600 Make it into a brand. 813 00:44:55,800 --> 00:44:57,320 Change the name. 814 00:44:57,360 --> 00:44:58,400 I'll tell you that much. 815 00:44:58,840 --> 00:45:00,440 And grow it organically. 816 00:45:00,680 --> 00:45:03,840 Because you can't do too much with just Rs. 50 Lakhs. 817 00:45:04,000 --> 00:45:06,320 Can you structure the deal in a better way, where in, you know.. 818 00:45:06,360 --> 00:45:08,080 Fine, you counter my deal. 819 00:45:08,120 --> 00:45:10,360 Rs. 50 Lakhs for 15 per cent.. 820 00:45:10,360 --> 00:45:12,560 I don't think so. For 15 per cent 821 00:45:12,680 --> 00:45:14,480 this level of risk.. Especially when 822 00:45:14,680 --> 00:45:16,840 I don't see your conviction. I don't think so. 823 00:45:17,280 --> 00:45:18,200 I think.. 824 00:45:19,920 --> 00:45:20,840 I'm out. 825 00:45:23,480 --> 00:45:24,760 - I wish you the best. - Thank you so much.. 826 00:45:24,760 --> 00:45:25,960 Grow your business organically.. 827 00:45:26,400 --> 00:45:27,320 We'll see in the future. 828 00:45:27,480 --> 00:45:29,520 Thank you so much.. it was lovely being here.. 829 00:45:29,560 --> 00:45:30,560 All the best. 830 00:46:12,280 --> 00:46:14,320 It's so nice to see Ashneer talking to us. 831 00:46:14,320 --> 00:46:15,360 I know.. 832 00:46:15,400 --> 00:46:17,240 - Ashneer.. - A group hug.. 833 00:46:17,240 --> 00:46:19,080 Ashneer, you're really helping me.. - A group hug.. 834 00:46:19,120 --> 00:46:20,120 I was getting.. 835 00:46:20,160 --> 00:46:21,760 My ring fell.. 836 00:46:21,800 --> 00:46:22,920 It's expensive! 837 00:46:24,000 --> 00:46:25,600 It's huge, with a huge diamond! 838 00:46:25,720 --> 00:46:26,560 It costs Rs. 1 Crore.. 839 00:46:26,880 --> 00:46:27,880 Remove it and go.