'In 40 countries of this world'
'the show which gives people an opportunity'
'to expand their business proposal'
'which has brought new entrepreneurs'
'and seasoned entrepreneurs face to face'
'on the same stage'
'is known as Shark Tank.'
'Now this show has come to India.'
'Around 50,000 Indians between 12 to 65 years'
'have registered themselves to reach this tank.'
'But only 198 entrepreneurs have got a chance'
'to present their business ideas in front of the Sharks.'
My product is 'Solar tree'.
And like sunflower
- it moves towards the sun. - Wow!
And it gives us 20 per cent more generation.
It's a brain learning device.
It helps me to learn reading, typing, writing
and vocabulary.
'Those ideas which Sharks will consider best'
'they will invest their money in those ideas.'
You asked for Rs. 50 lakh.
I will give you Rs. 75 lakh.
I would like to offer you Rs. 50 lakh.
I will give you Rs. 80 lakh.
The offer is for Rs. 1 crore.
'Dreams will be blossomed.'
'The fate of the business will be changed.'
'In Shark Tank India'
'you will see a new picture of changing India.'
Hi, Sharks.
My name is Rubel. I am 31 years old.
- I am from Mohali. - My name is Dr. Srishti.
I am 30 years old. And I am from Delhi.
Sharks, can you tell us how this apple is from inside?
Is it good or bad? Is it fully ripe or not?
It's very difficult for anyone to say
how a fruit is from inside.
Every year, in our country
items worth Rs. 92,000 crore get spoiled
just because of not having this information.
So what can be done?
How can we help our traders and farmers
to make the right decision
that how long a particular fruit or vegetable will remain fine?
Which stock needs to be sold today
which needs to be sold tomorrow
and which after two weeks..
Such decisions are taken based on anticipation now.
Our device, Q scan, is a patented technology
completely made in India.
It can tell you how your fruits and vegetables
are from inside with 95 per cent accuracy rate.
You don't need to cut.
It's a completely non-destructive method.
Our vision is, in our country
our farmers and traders are incurring a huge loss.
We want to reduce the loss.
And we want you to help us in that.
We are offering 0.25 per cent of our company
for Rs. 1 crore.
Sharks, can you see how this technology works?
Please show us.
It needs to work properly.
You have said its valuation is Rs. 400 crore, right?
Sharks, what do you think?
How are these two apples from inside?
They look fine.
This device works with a single click.
After the click, it will show either red light or green light.
Green light indicates that the fruit is fine from inside.
It is fresh and good to eat.
Red light indicates the fruit has got spoiled from inside.
As you can see it is showing red now.
That means this is rotten from inside.
For this also the device is showing red light.
And this is rotten from inside.
Let's check one more.
Now the signal is green
and that means the fruit is fresh.
So, let's cut and see the condition of the fruits.
- I'll come there and see. - Okay. Please.
For this fruit the signal was red.
This is rotten from inside.
And for this it showed a green signal.
And you can see that this is healthy.
- Let's try this one. - Okay.
Also, our device can detect
how sweet a fruit is.
The bricks is showing as 14.12.
- Meaning? - Bricks means
total soluble sugar content.
Can you please put it on Anupam and see
if there is any sweetness in him or not?
It's not easy to calculate.
Good that he didn't tell to check how rotten
you might be.
Does this work on bananas too?
Yes, different parameter..
It won't detect the sweetness. For Bananas.. - Let's try.
It is detecting the stage.
It has detected the stage as seven.
And that stage represents rejected
because this has become over ripe. - But I eat them.
- Thank you. - Thank you, Sharks.
The fruits and vegetable business
is a very low margin business.
Yes. - So, what made you both
try to think about such an idea?
We met three years back.
I'm an electronic engineering graduate.
I've developed several IoT products.
I've a ten year expertise in that.
When I met Srishti..
She has completed her doctorate
in computational biology.
Also, she has been studying food data specifically.
We realised that this is a big problem.
So, we understood that the main issue
is that no one knows what the issue is.
But this will increase the wastage of food.
It won't reduce the wastage of food.
For example, that banana.
I would eat five such bananas.
If I use that equipment I'll have to throw away
five of such bananas.
No, you won't throw them away. You'll eat it today.
You won't send it to someone.
You won't sell it in shops.
You'll sell it today itself
at the current selling price.
Thank you.
The mindset everyone has is that they will remove
the rotten part and eat the rest.
If the apple doesn't taste good we will eat another one.
Will I buy an equipment for that?
Does anyone do that?
You are right.
There is a saying in IoT.
Just because you can do it don't do it.
So, it is not necessary to do it.
So, right now we are not selling it to the consumers.
Who are you selling this to mainly?
Retailers, exporters
wholesellers, etc.
How many machines can you sell to the retailers?
You've put a valuation of Rs. 400 Crores.
Are you able to understand?
- Now you must prove that. - Yes..
Why is it Rs. 400 Crore?
Yes. - Among you who manages what?
Rubel takes care of the business and marketing.
I'm the CTO.
I handle the data science and the technology part.
Srishti, you are pregnant.
- Congratulations. - Yes. - Are you comfortable?
- Yes. - All okay? - Wonderful.
I have a question.
Is this product
or technology already available globally?
This is a global problem.
Similar technologies does exist.
But no one has provided a solution for this problem.
We are adding intelligence to it.
And the entire product is made in India.
Near infrared is based on spectroscopy.
You may find some products utilizing the same technology.
But no products which utilises
artificial olfaction is currently available.
What's your revenue model?
Right now it is full QC for customers.
We will be digitizing the entire warehouse.
And they can rent it out.
Can it work on all food items, vegetables, meat, etc.?
It is possible.
We have to develop it.
I didn't understand
the pricing and the revenue yet.
Assume that I've 100 kilograms
or 1 lakh kilograms of fruit.
Will you get the same revenue from both?
No.
It is capacity based.
If you want to know the price at which we sell it
then we would like to say that we sell it
at around Rs. 45000 to Rs. 50000.
You sell it for around Rs. 45000 to Rs. 50000. - Yes.
Only for this device.
What else?
We provide services too.
As she mentioned we have introduced only bricks
browning and stage.
Right now you are selling only the device, right?
Device and the annual maintenance.
How much was your revenue last year?
We started generating revenue this year.
We were pre revenue before this.
So far we have generated a revenue of Rs. 15 lakh.
Rs. 15 lakh in revenue. I may faint.
Still the valuation is Rs. 400 Crore.
Finance is something very important.
Who gave you that number?
Who said it was worth 400 Crores?
- The priest? - What? Come on.
- We discussed with our CA. - CA? - Fire him.
Tell me, do you have any investors?
- Yes. - We do. - Existing.
We had two rounds.
First was at idea stage, the pre-seed.
Then we raised 1.8 Crores.
We closed the second round for Rs. 5 Crores.
- At what valuation? - At 24 Crores.
- So when was that? - Around December and Jan.
In January you got 24 Crores in valuation.
And now that 24 has turned to 400 Crores.
Am I right?
You think it is right?
Back then we were pre-revenue.
So are you today.
You have sold about 30 devices so you are still pre-revenue.
We got validation with customer contracts.
It was not there back then.
I think you are here just to showcase your product.
Selling 30 devices is not what you call a validation.
If you had orders worth 20 Crores
then that would be a different case.
And that never happened. This deal is meaningless.
0.25 per cent for ten million?
I am sorry, I am out.
And I disagree with this.
- Okay. - Sure.
Next time, you go to an investor do not think stupid of him.
You think we do not know this and you place an absurd demand.
We do know a bit of how things work.
Jerry McGuire had a line.
'I had you at hello'.
So you lost me at 400.
Thank you but I am out.
I am out.
But I want to say that women in science and technology
are a rarity in our country.
So hats off to you for that.
Rupal, you said you have great customers.
Do you have any projections
- of orders for next six months? - Yes.
This year we will have sales of Rs. 5 Crores.
That is via the warehouse model.
And 20 Crores are projected for the next year.
How much does it cost for you to make a device of Rs. 50,000?
For the handheld model it costs 15,000 for now.
- For one device. - Okay.
Will you make an offer?
I do have to make an offer
as I think the correct valuation of your company is 20 Crores.
So the offer is for one crores
at the valuation of 20 Crores.
So that would an offer for five per cent equity.
And the logic behind this, as I do run a business..
You mentioned projected numbers. I didn't ask if it's net revenue
Four times the projected revenue is a very generous offer.
Three are out. One placed an offer.
It is a very good offer.
I have no words.
What does 400 Crores mean?
You just go and simply ask for it hoping to get it.
That is not how it works.
We come here after leaving our work aside. It is serious.
We want good talent to come forth.
13 Nobel laureates started a company together.
It failed in one year.
Intellect, technology and a PHD
does not make a business.
The problem excited me when I began
as I could not understand the numbers then.
And now I understand why I could not understand the numbers.
As you have no sense of business.
I think you should re-evaluate
if you want this or sell away your patent.
I would say that to you.
I am out, obviously.
Vineeta has made an offer.
I do not agree with them
that you just came here, quoted an arbitrary ambitious number.
I am very proud as I feel that after all women entrepreneurs
that I met often do not see the bigger picture.
So I think if you are over ambitious
- then you must have thought.. - Hold on a second.
Vineeta, as sharks our job here
is to tell that ambition is fine within realism.
As long as math and finance were to permit.
And a realistic approach.
That is what is needed.
Be ambitious but do not be unrealistic.
And 400 Crores are unrealistic.
If it had been for ambition you could just ask the entire sum.
Exactly.
They have brought it down.
I feel there is nothing wrong in asking for it.
I think obviously may be we are ambitious
that is fine, we will learn or prove others wrong.
I do not know but we are not fooling around.
She has driven all the way here from Bangalore.
Eight months pregnant.
I feel bad that you think we are fooling around.
She could have not come.
I feel bad about it. This is no joke.
- We will learn. We get that. - Absolutely.
- This is a joke. - Well said. - I do not agree.
This is a joke.
Had you been serious about her condition
you'd give us a number we all would agree.
No. - You quoted a sum none of us would accept.
So this is a joke. You may or may not believe.
Ashneer, being unrealistic and fooling around
is not the same. Wasting time for others.
This is a joke. - They may be unrealistic.. - 400 Crores?
- They are not wasting your time. - They have sales of 50 lakhs.
Yet present a valuation of 400 Crores.
Such an amount defies all logic here.
But she seems impressed with you.
You wanted to discuss. So take a minute.
If you like so much? Why not fund it all?
Why did you reduce it?
I am ambitious. I too wish to make more money.
Honestly, we seek no investment but an advisor.
Obviously we will be planning the next round in sometime.
So we present a counter offer for the same amount
for 0.5 per cent.
As an advisor. - Valued at 200 Crores. - 200 Crores.
I love your ambition.
I too have expectations from this deal.
I too have my math and I think I made a fair offer.
So I think we do not have a deal.
But as always, I am very proud of you.
I feel that you all
must openly state your ambition.
And people may or may not believe this
but eventually you will prove yourselves right.
And hopefully your business goes far. - Thank you.
Next time, good luck. Prove us all wrong.
- Okay. - Thank you. - All the best. - Good luck.
Good luck, you both.
We'd like to have them on board on this journey
but it is okay. - We know what we are making here.
And I think we are still confident.
Our next pitcher has been recently married
and as per plan he must be in Maldives on a honeymoon
watching different sharks
but he has come here to our sharks
seeking an investment.
Hi Sharks, I am Siddhant Avrawala.
I am 28 years old.
I am from Jalna, Maharashtra.
Often you must have got a nature's call
and you could not answer it.
No bushes or facility around.
It has happened to me and I had to use an empty bottle.
And for the women, the less said the better.
Even today at bus stops, railway stations, public places
we lack a clean and hygienic urinal facility.
And fighting such issues, made a unique product.
One known as Peechute.
It is a pocket sized disposable urine bag
that solidifies human urine.
It is a concept where water, heavy infrastructure
along with plumbing, drainage and urinal needs
will be rendered redundant from public places.
It is made of paper holding a unisex funnel.
Pressing sides makes it a unisex funnel.
Once urine goes in it
it solidifies at once.
Wow! - No foul smell or leakage.
Nor any trouble.
We install this with a privacy chamber.
From 2019 till date
we have helped people with 2,00,000 bags.
- Wow! - Sharks.
In this journey to give a pleasant urination experience
who would tag along?
I ask for Rs. 75 lakhs for four per cent equity.
I have some samples for you.
You have two packets.
Blue one is Peechute Medi.
One that positions healthcare.
people with lower mobility, fractures and post surgeries..
The one in Khaki pack is for travel.
It's a one-time use product
It releases an aroma when the funnel is opened
and gives a pleasant urinal experience.
What are the prices for both the products?
The selling price of Peechute Medi is Rs. 33.
The one-time use Peechute Travel is Rs. 10.
Siddhant, there were many companies..
There was Pee Safe.. Peebuddy..
We do share a similar space
but Pee Safe and Peebuddy target female urination
and inside a washroom.
Our product aims to replace the entire toilet system.
We're also going to install many privacy cubicles.
They're under the process of being patented
The fixed cost of this will be very high.
Installing the privacy cubicle chamber will
- come with a cost. - It's Rs. 2,500.
Rs. 2,500.. How?
What is it made of?
It's a collapsible chamber that can be
folded, installed and uninstalled.
Our market disruption strategy
is being able to mass install
the cheap cubicles to replace
public toilets that cost
Rs. 2.5 to 5 Lakhs to build each.
Can you provide us an example?
It's under patent process, unfortunately
so I can't produce it now.
Your disruption strategy really needs
to be solidified.
Explain this to us properly, in a simple manner.
I'll provide you a demo of this process.
Our USP
is this composition.
Wow..
Have you accepted any investment so far? - Yes.
What was the valuation of that investment?
Rs. 7.5 Crores, pre-money.
How much as you asking for now?
Rs. 75 Lakhs for four per cent..
Rs 18.75 Crores.
Why are you asking for so much now?
We hadn't collaborated with the government then.
We've signed an agreement for a pilot opportunity.
We know that we have a direct market with the government
and the initiative of Neeti Aayog.
Tell me something.
- The 2.5 Lakh.. - Ashneer is out..
Where did you sell the 2.5 products
and how did you sell them?
We've done this in four countries.
We've had a paid pilot in UK..
We've had a paid pilot in US..
We've had a paid pilot in Canada..
Paid pilot meaning..
- People bought the products? - People bought and used them.
What are the sales figures?
Our paid pilot turnover so far has been Rs. 42 Lakhs.
It was around Rs. 14 Lakhs in the first year
and around Rs. 23 Lakhs in the second year.
What are the figures for this year?
Our forecast for this year is around Rs. 1 Crores.
I first assumed that it was like the other products.
I'm coming to the realisation how different it is.
You're, in fact, selling a solution
instead of just a bag.
Explain to me.
How will you scale this process?
Is India your target market?
That is the first part of the question.
Second part..
If you think your market is abroad
how will you scale it there?
The private market is huge.
Our strategy is to install the chambers
at bus stops and railway stations
and provide Peechute products
as well as start direct sales.
We'll get mass quantities. There's no doubt about that.
Both the processes will run parallelly.
As for the abroad market.. We're slowly establishing
our distributing channels.
We've already established it in four countries.
If you install this abroad..
Operationally, hygiene issues will turn up anyway.
Because it won't always be so clean..
Usage issues will..
- There's no need for water.. - He's saying the urine
might fall out.. Not everyone as a perfect aim..
It's designed so that all the urine gets collected.
All of it.
My friend, I'm trying
to say that people piss themselves on the way.. - Yes..
Hold this after a couple of drinks..
It'll soil the entire chamber.
What solution do you have for that?
The chambers will be waterproof.
We've already thought that
a drunk might spill..
The chamber will be cleaned immediately. - Who will do that?
- That's right. - It will be maintained.
We will connect with people around the target location
and make them our distributors.
We will follow their chain and supply through them..
- We'll sell them.. - Who will manage
the privacy console?
The distributors will.
I'll come straight to the matter, Siddhant.
You're here for money.
Let's talk about that.
I believe that in trying to make an entire system
you're getting distracted.
You have a solid product
and a huge market.
There's no other market bigger than India.
This is a product that would be needed frequently.
If you take it to the chemist
and sell it online.. Rebrand the entire product.
It'll be quite helpful for kids.
Kids have to go, even when you're travelling.
It can be used quite universally.
Just hold on vision.
I'm ready to give you Rs. 75 Lakhs.
But I was seven per cent of equity.
Siddhant, I want to say..
Comparing you against the competition
your two differentiators are
the solidifying of liquid
and the privacy chamber
both have pending patents.
Both.. Especially for the privacy chamber..
The operational challenges..
They're quite burdensome.
I won't invest because of that.
I also wanted to make an offer.
Share it with me.
I was going to offer you the same deal for 10 per cent..
Rs. 75 Lakhs for 10 per cent..
But I'll discuss with Anupam and see
- what is the best I can do. - Thank you.
Siddhant, if you get Rs. 75 Lakhs
what will you do?
I need expertise more than money.
What expertise do you need?
Aman, you have absolute
marketing communication strategy.
You've made deals with consumer facing brands.
This also falls under that.
That expertise
your network and guidance
to take this business to this level
is more than enough for us
but on fair values.
But that expertise comes at a value.
This seems insufficient to me..
You're offering four per cent.. It's not fun.
Like, skin in the game..
It's boring if you don't put something of yourself
into the game. - He doesn't wake up for less than Rs. 1 Crore.
I'll also make you the offer.
I'll give you Rs. 75 Lakhs
however, at 10 per cent.
You'll have two sharks..
Aman's offer is Rs. 75 Lakhs for 10 per cent..
Since we're two..
We'll offer you the same.
Rs. 75 Lakhs for 10 per cent..
But you'll get two of us.
But I'm offering Rs. 75 Lakhs for seven per cent..
But he's not looking to start a bank..
The job we do.. Aman, there's that saying..
People need to do what suits them..
We understand the general trade.
Let me tell you something.
These marketing people think that only they know branding.
In fact, it's the finance people who do.
I'm the best you'll get for branding.. - But they also
need distribution.
Sampling too..
We've done all that.
- A lot of things.. - Aman..
Would you shake hands at six per cent?
We will if you'll agree for seven per cent.
Six is the best I can offer.
- I'm on seven per cent.. - Seven..
- Six per cent, Aman.. - You negotiate..
Aman, listen..
The valuation layer from Rs. 7.5 Crores
to Rs. 12.5 Crores is very small.
Don't decide on the offer just yet.
What's the valuation?
From Rs. 7.5 Crores to Rs. 12.5 Crores.
Okay, done.
Done.
Wow..
I'm still here..
- Go, Aman.. - It was very clear..
He wanted Aman.
- Thank you, man. Let's do it. - Thank you.. - Cheers.
- Congratulations. - Tell us something.
Did you come here just for Aman?
Marketing expertise..
- Thank you. - Well done. - Thank you.
- All the best. - Thank you.
Aman!
You didn't even listen to us..
I listened to you but wouldn't.
Thank you.
- He was great. - It has super potential.
You'll earn Rs. 100 Crores.
He'll do a good job..
With good guidance
he'll.. - I am here to provide guidance..
It was a good deal. Congratulations.
- Congratulations. - Thank you so much.
Hi, I'm Aman Gupta.
I'm the co-founder of BoAt.
You'd have heard of it.
As an entrepreneur..
An erratic entrepreneur..
People say that I'm a little crazy.
I am a little bit.
I do most random things at random times.
Come on, I'll tell you about myself.
Nostalgia!
Let's go.
This was our first office.
Can you tell that this used to be an office?
And this used to be our conference room.
We'd sit anywhere..
Before covid, we had less than 50 people.
Now, we're around 600.
It's taken five to six years for that journey.
We're having a brand meeting
and it's my favourite type of meeting.
Hello! What's up!
Let's think about what new we'll put out
Thank you. - The formulation of this product
Beautiful! I love this one.
The company, BoAt, is like my child.
Go!
I'll take you the most important person. Come on.
Aman and I started this company in 2016.
We talk and consult with each other a lot.
His aggression..
The way he works..
The hustle that he has in him..
His competitive spirit is so high..
Hi, guys! Welcome to BoAt, Mumbai.
Come on, everyone.
I love the quality of his
that he pushed everyone
to perform to their best.
Guys, this is Sameer, my boss and co-founder.
Hi, guys..
- Look at the products. - They're amazing.
You have to sell them.
Let's try our best.
I see a new India in 'Shark Tank'.
A changing India..
I grew up watching 'Shark Tank'.
It inspired me to ask money from the investor.
Without it, I wouldn't be here.
This is my way of giving back to 'Shark Tank'
and also to the society.
- Hi, Sharks. - Hi, Sharks.
- I'm Siddharth. - And I'm Vinay.
Together we founded NOCD.
But my father says
I just talk big and eat 'Vada pav'.
Why did your father say that?
Because our generation is very knowledgeable.
We know everything. What is good? What is bad?
I grew up watching 'Shark Tank'.
we drink the same regular energy drink
and it is useless for my father. Just like us.
Why do we drink so much energy drink?
What did you learn from '3 Idiots'.
Life is a race
run fast or someone else will crush you and move forward.
And this is what our generation thinks
and follows the principle of live extreme.
That's why we founded NOCD.
- To kick the rubbish off. - To kick the rubbish off.
Well done.
Good shot.
NOCD. A healthier drink for healthier world.
Nice aim.
NOCD has Amino acid, Folic acid, Biotin
green coffee beans and multivitamins.
Is there anything that it doesn't have?
There is no sugar in NOCD.
The entire can has only five calories. - Is it? Very good.
We started our journey from Bangalore
and today we're in more than 1100 stores.
And we're on India's major E-commerce platforms like
Amazon, Flipkart, Big Basket and many more.
We are trying to go to five more cities in India
and two abroad cities.
For which we've come to ask for 50 lakhs
for two percent equity.
So Sharks, who would like to join our journey
to make this world a healthier place?
So that even father can say that my son will make me proud.
We'll tell that to your father.
- Thank you. - That you'll make him proud.
Because your energy is great.
Thank you. - The formulation of this product
for which you mentioned a lot of qualities.
How did you make the formulation?
With whose help? Tell us about it.
We have a renowned scientist in our team
who has 25 years experience in Biocon.
We developed this formula with his help.
This is our own formula
which we have applied for patent.
How long have you been developing this product?
We've been together since childhood.
In fact, our career has been on similar lines too.
Both of us are marketing professionals. - Okay.
And we worked in a company together.
Both of us are health freaks.
We are used to reading labels
and give knowledge
that what ingredient is bad in this.
And we drink it ourselves.
So we get yelled at my our family and colleagues
that we give knowledge yet we do the same.
So we thought, why not put something which can help all
in this regard.
- Can we taste it? - Yes, sir.
This is how the drink looks like. - Okay.
- To show the colour. - Yes.
- This is delicious. - Really?
- It's amazing. - Thank you so much, ma'am.
- It's very bad. - What?
- Are you serious? - Is this a different flavour?
- This is berry flavour. - That's berry, sir.
Maybe I don't like berry.
It has an after taste which is classic BCAA
- branched-chain amino acids. - Yes.
Which this drink has. This is the taste of that
and not everyone likes this taste. - Yes.
You've put 75 mg caffeine in this. - Yes.
This is too much caffeine. I track caffeine in coffee.
It is equivalent to one cup coffee. - Right.
What's natural in this?
The caffeine you're consuming is not synthetic caffeine.
We've used green coffee bean.
The amount of green coffee bean we've used
and the caffeine derived from it that's the value written on it.
Because it's FSSAI's norms.
How much is your sales until now?
Our first financial year was from October 2019
and closed it on March 2020.
Our net sales value was 1.16 crores.
- That was for six months. - Yes.
How is it going on monthly basis now?
Last month we closed at 17.2
and in October we reached nearly 20 lakhs.
We already have an export order
from UAE.
Now must be facing heavy loss
because you have so much products in 1100 stores.
The ones that aren't sold comes back.
Right? - Touchwood, nothing has come back yet.
Where are these 1100 stores and what kind of stores are they?
There are 300 stores in Mumbai
and the rest 800 are in Bangalore.
That's about the product. Tell me how you do marketing.
Aman, can I ask something about product?
- What's the price of one can? - Rs. 110.
- Rs. 110 per can. - It's written below.
- And how much is Red Bull? - Rs. 150. - Wow!
And your name..
Sorry. Last question about name. You have a complicated name.
I know you've shorted no carbonated drink.
But NOCD.. I didn't get it.
NOCD's philosophy is very straight forward.
Our target audience
they don't see that they've set a small
and they have to achieve it.
It's not about achieving the goal
they want to surpass the goal.
I think the best examples are sitting before us.
The philosophy of knocking your goal
that philosophy we associate with NOCD.
- Shall we talk about marketing? - Yes. - Yes, sir.
The marketing question was what are you doing?
- NOCER.. What do you say? - "NOCER"!
- NOCD. - NOCD.
Sir, our biggest challenge now is this.
I think that's the biggest reason for being here
that we're before geniuses.
- Somewhere if.. - There's no use buttering us.
- No, it's not about that. - We don't need it.
I'm being honest.
If no one comes onboard
but if we get input that also helps us to gain
something in the business.
So now your product is ready.
- Yes. - Yes, it is.
- Distribution is ready. - Yes.
- It needs marketing. - Yes, sir.
And you.. You go ahead.
You're irritating me with syllables. Ask.
How much does it cost you to make?
- Rs. 20. - High margin.
Shall I say something. I've kind of made up my mind.
This is a game of marketing and distribution.
The rest of the story about amino acid, biotin is good
but the fundamental point is the coffee
that is giving you the energy.
In order to package and sell it
you need a good marketing story
and a fantastic distribution game.
I haven't seen it yet.
That's why, I'm sorry, I'm out. Wish you the best.
- Okay. Thank you. - Siddharth and Vinay.
I can't relate to this product at a personal level
because I don't drink any kind of soda or carbonated drinks.
For that reason, I'm out. But I wish you the very best.
Thank you.
The market is very big
and your gross margin is very good.
It is difficult to convince retailers.
So you've done a good job there.
There's a lot of problem in this still.
Like name and packaging.
Do you have any other investor onboard?
This is the first time we're coming for fund.
- Okay.. - Are you offering?
Do you like it?
They need a marketing genius like you.
I know but..
She has a brand named Sugar. We can name this no sugar.
This is a game of placement.
Where is your product being placed on the shelf
based on that it'll be picked up.
You've chosen a bad name.
NOCD looks like a medicine name. - Right.
There's no excitement to drink this.
I think you've missed the marketing target.
That's why I'm out too.
I think as I've said before
I didn't like the drink. You've made a product
but common senses says, first do marketing well.
I think it's too early now.
I think you'll make me work a lot.
I'm not ready to work so much now.
- That's why I'm out. - Okay.
I'll make an offer.
I want to offer you 20 lakhs of equity
and for that I want 20 percent and 30 lakhs of debt.
- Okay. - That's my offer.
Do you want to talk with each other?
- Yes. - Yes, please talk.
Thank you.
Equity plus debt.
When someone invests money to grow a business
it can be two kinds of money.
One is which you don't have to return
but against it you must give a share of your company
or ownership.
We call it equity money.
Second is debt, which is loan.
You get money as loan
and you repay interest
and after a certain period you return the money.
There are two kinds of money. Equity and debt.
You've offered a dangerous deal.
It's good, but there's a lot of risk.
The product is good and they have courage too.
They'll do it. - I think they can get things done.
Okay, our NOCD guys are back to knockout.
Shark, we have a counter for you.
20 lakhs for 10 percent equity?
The rest remains the same.
- 30 lakhs of debt. - The valuation will be lowered.
It is not bad. A good counter.
We need someone who can help us take it to next level.
- Generous. - Let me counter that.
15 percent equity.
Anything less makes no meaning.
30 lakhs of debt and 20 lakhs for equity.
And the name and packaging has to change.
That is also one of the conditions.
We will take it like that.
- For the strategic inputs. - So it is yes?
Yes. - All right.
- We got the energy now. - We got the deal.
Deal brings the energy.
- Congrats. - Thank you.
Cheers to you!
Thanks.
I liked it as a BCAA substitute.
For post workout recovery.
- Thank you. - Congratulations.
Thank you so much.
Great deal, guys.
- Congrats. - Thanks, Ma'am. - Good job guys.
Thank you.
Well done! Well done!
Good decision.
Thank you.
How did you change your mind? What made you?
Gross margin and the online sales of the product.
Then it does have a scale.
But Vineeta it is a hotchpotch.
In terms of ingredients.
Pick one or two key molecules.
In pharma that is the philosophy.
Do mind that.
Change the name.