WEBVTT 00:00:14.425 --> 00:00:16.465 align:center I was shocked by his confidence. 00:00:16.505 --> 00:00:18.985 align:center The best part was, he spoke poker-faced, 00:00:19.585 --> 00:00:20.785 align:center "Well, in that case, 00:00:21.025 --> 00:00:22.985 align:center make me Titan's chairman." 00:00:23.105 --> 00:00:23.985 align:center Did he? 00:00:24.625 --> 00:00:25.865 align:center He... Come in. 00:00:26.065 --> 00:00:27.625 align:center What confidence he had! 00:00:29.825 --> 00:00:30.865 align:center 'Gaurav Dhar.' 00:00:31.225 --> 00:00:32.025 align:center Is it mine? 00:00:32.025 --> 00:00:33.185 align:center But we'll have to figure something out. 00:00:33.385 --> 00:00:35.265 align:center Yes. Sir, the disparity in numbers is quite large. 00:00:35.345 --> 00:00:37.225 align:center - That's right. - We must think of a solution. 00:00:40.825 --> 00:00:43.105 align:center Oi! Are you getting married too? 00:00:44.825 --> 00:00:45.825 align:center No... 00:00:46.305 --> 00:00:47.185 align:center I mean... 00:00:48.585 --> 00:00:50.785 align:center - Yes. - Yes or no? 00:00:51.985 --> 00:00:53.065 align:center Yes, sir. 00:00:53.545 --> 00:00:54.465 align:center Really? 00:00:54.745 --> 00:00:56.985 align:center That's great. Congratulations! 00:00:57.145 --> 00:00:58.625 align:center Everyone seems to be getting married. 00:01:14.705 --> 00:01:15.745 align:center What is this? 00:01:17.105 --> 00:01:18.105 align:center Everyone... 00:01:19.745 --> 00:01:21.185 align:center Are you here to congratulate me? 00:01:26.585 --> 00:01:27.545 align:center You know, 00:01:28.905 --> 00:01:29.985 align:center Mom sent me 00:01:30.825 --> 00:01:32.985 align:center photos of so many suitors 00:01:34.185 --> 00:01:36.385 align:center and made me meet loads of boys, 00:01:37.505 --> 00:01:39.025 align:center yet I didn't say yes. 00:01:40.065 --> 00:01:42.465 align:center Who would agree to marry such jokers? 00:01:46.545 --> 00:01:48.305 align:center It's not your mother's fault. 00:01:49.545 --> 00:01:50.825 align:center The suitors were just... 00:01:53.985 --> 00:01:55.385 align:center In my tenement, 00:01:57.505 --> 00:01:58.625 align:center everyone used to adore 00:01:59.425 --> 00:02:00.905 align:center my father. 00:02:01.865 --> 00:02:03.825 align:center Only Mom and I knew 00:02:04.185 --> 00:02:05.425 align:center his reality. 00:02:07.865 --> 00:02:11.425 align:center My mom would hear everything he said quietly, 00:02:14.505 --> 00:02:15.785 align:center but I was the opposite. 00:02:17.065 --> 00:02:19.665 align:center That's why I never got along with my dad. 00:02:21.545 --> 00:02:23.905 align:center Over time, I became convinced deep down 00:02:25.345 --> 00:02:27.985 align:center that all men were like my father. 00:02:32.385 --> 00:02:33.825 align:center And then I met you. 00:02:42.665 --> 00:02:44.665 align:center Let me come straight to the point, Gaurav. 00:02:50.545 --> 00:02:52.385 align:center You are nice, 00:02:54.065 --> 00:02:55.265 align:center different, 00:02:56.425 --> 00:02:57.825 align:center and I like you. 00:03:00.145 --> 00:03:01.865 align:center I don't want to delay any longer. 00:03:05.745 --> 00:03:07.985 align:center I brought you this. 00:03:14.265 --> 00:03:17.305 align:center Gaurav, shall we 00:03:18.665 --> 00:03:20.705 align:center take care of each other for life? 00:03:47.145 --> 00:03:48.665 align:center - Please eat. - Should I? 00:03:58.145 --> 00:03:59.865 align:center These 'laddus' are truly magical. 00:04:00.425 --> 00:04:01.385 align:center Yes. 00:04:09.425 --> 00:04:12.225 align:center - Congratulations, Gaurav and Megha. - Thank you, sir. 00:04:12.265 --> 00:04:13.865 align:center - Thank you, sir. - Thank you, sir. 00:04:13.945 --> 00:04:15.505 align:center I'm very happy for you two. 00:04:15.825 --> 00:04:17.305 align:center I have some great news. 00:04:17.585 --> 00:04:19.705 align:center You're late. We've already heard the good news. 00:04:20.345 --> 00:04:21.145 align:center How? 00:04:21.225 --> 00:04:22.385 align:center They told us. 00:04:23.465 --> 00:04:24.985 align:center How did you both find out? 00:04:25.625 --> 00:04:27.185 align:center Of course, we know. 00:04:28.905 --> 00:04:30.945 align:center Why wouldn't they know? 00:04:31.425 --> 00:04:32.505 align:center Uh... 00:04:33.145 --> 00:04:33.945 align:center What... 00:04:35.345 --> 00:04:38.065 align:center Did you both find the solution to internal smuggling? 00:04:38.145 --> 00:04:39.265 align:center It's not that! 00:04:39.785 --> 00:04:41.225 align:center They are marrying each other. 00:04:42.105 --> 00:04:42.945 align:center Yes! 00:04:43.305 --> 00:04:44.585 align:center Really! 00:04:45.145 --> 00:04:47.105 align:center Okay! What a surprise! 00:04:47.145 --> 00:04:47.985 align:center Yes, sir. 00:04:48.065 --> 00:04:49.425 align:center Congratulations. 00:04:49.465 --> 00:04:50.425 align:center Thank you, sir. 00:04:50.505 --> 00:04:52.305 align:center - Congratulations, Gaurav. - Thank you. 00:04:52.505 --> 00:04:53.545 align:center What a surprise! 00:04:53.625 --> 00:04:56.345 align:center Speaking of surprises... Here! Catch it. Here! 00:04:56.905 --> 00:04:57.745 align:center Here! 00:04:59.825 --> 00:05:01.945 align:center So, 'Mr. Demonstration'. 00:05:03.065 --> 00:05:04.425 align:center Will you please explain? 00:05:04.465 --> 00:05:07.185 align:center Sure! These apples 00:05:07.505 --> 00:05:09.505 align:center are bought from different states. 00:05:10.305 --> 00:05:11.985 align:center It's the same apple, with the same taste. 00:05:12.145 --> 00:05:13.825 align:center But, Akash, your apple's price 00:05:13.865 --> 00:05:16.225 align:center is two rupees more than Gopalan's apple. 00:05:16.265 --> 00:05:17.025 align:center Why? 00:05:17.145 --> 00:05:19.785 align:center Because different states levy taxes on them. That's why. 00:05:20.105 --> 00:05:20.905 align:center Exactly! 00:05:20.905 --> 00:05:23.065 align:center And the same thing is happening to Titan. 00:05:24.265 --> 00:05:28.145 align:center The Titan watch that sells for Rs. 460 in Tamil Nadu 00:05:28.745 --> 00:05:31.385 align:center costs Rs. 620 00:05:31.865 --> 00:05:34.345 align:center in Mumbai 00:05:34.425 --> 00:05:36.065 align:center because of various taxes. 00:05:36.825 --> 00:05:38.105 align:center And people like Jaggu... 00:05:38.145 --> 00:05:40.785 align:center They buy watches at a lower price in Tamil Nadu 00:05:40.825 --> 00:05:43.345 align:center and sell them in Maharashtra at a lower price than us. 00:05:43.425 --> 00:05:46.745 align:center - Exactly! - That's why our sales are higher in the south 00:05:46.865 --> 00:05:47.865 align:center than in the north. 00:05:47.945 --> 00:05:48.745 align:center Man! 00:05:48.825 --> 00:05:50.945 align:center Exactly! 00:05:51.025 --> 00:05:52.705 align:center Despite the tax authorities, the customs department, 00:05:52.785 --> 00:05:55.225 align:center revenue officers, and the police, 00:05:55.505 --> 00:05:56.865 align:center smugglers still manage to smuggle goods 00:05:56.945 --> 00:05:58.385 align:center in one way or another. 00:05:58.465 --> 00:06:00.345 align:center And it's been happening with many commodities. 00:06:00.385 --> 00:06:01.425 align:center I did a little research. 00:06:01.465 --> 00:06:04.825 align:center This is extremely concerning, Mr. Desai. 00:06:04.865 --> 00:06:08.305 align:center - It is! - What's the solution then? 00:06:08.625 --> 00:06:09.625 align:center UCP. 00:06:12.585 --> 00:06:13.425 align:center Man! 00:06:14.105 --> 00:06:16.745 align:center No! No! No, Mr. Desai. 00:06:17.025 --> 00:06:20.825 align:center Implementing UCP in India is next to impossible. 00:06:20.865 --> 00:06:21.585 align:center Why? 00:06:21.625 --> 00:06:23.225 align:center - UCP? - Um. 00:06:23.585 --> 00:06:25.145 align:center Uniform Consumer Price. 00:06:25.345 --> 00:06:27.025 align:center Basically, it means 00:06:27.065 --> 00:06:29.385 align:center that Titan watches will have a uniform price across all states. 00:06:29.465 --> 00:06:32.465 align:center Yes, we will take the prices from 25 states, calculate their average, 00:06:32.505 --> 00:06:34.505 align:center and that will give us our standard retail price. 00:06:34.625 --> 00:06:35.465 align:center Okay. 00:06:35.505 --> 00:06:36.825 align:center It's not that simple. 00:06:37.305 --> 00:06:39.025 align:center It's not like a school exam. 00:06:39.465 --> 00:06:40.825 align:center A big investment is involved here. 00:06:41.025 --> 00:06:43.985 align:center And the states with lower tax rates 00:06:44.105 --> 00:06:46.625 align:center will sell our watches at a higher price. 00:06:46.705 --> 00:06:48.225 align:center Yes, Mr. Gopalan, but the price 00:06:48.225 --> 00:06:49.745 align:center will decrease in states with higher taxes. 00:06:49.825 --> 00:06:52.305 align:center Whichever side you look at it from, Akash, 00:06:52.585 --> 00:06:53.945 align:center we will incur a loss. 00:06:54.025 --> 00:06:55.505 align:center Mr. Gopalan, you're 00:06:55.825 --> 00:06:58.025 align:center thinking of selling thousands of watches, 00:06:58.105 --> 00:06:59.305 align:center whereas I want to sell hundreds of thousands. 00:07:00.785 --> 00:07:03.385 align:center Why don't you ever understand, Mr. Desai? 00:07:03.505 --> 00:07:04.985 align:center Besides the loss, 00:07:05.225 --> 00:07:06.385 align:center if we fail, 00:07:07.025 --> 00:07:09.465 align:center the state governments will come after us. 00:07:09.505 --> 00:07:11.905 align:center They'll think we're evading tax. 00:07:12.025 --> 00:07:13.865 align:center If that happens, 00:07:13.945 --> 00:07:16.025 align:center I'll take the responsibility. 00:07:16.505 --> 00:07:17.825 align:center - What? - Yes. 00:07:19.865 --> 00:07:22.585 align:center Forget about profit and loss for once. 00:07:23.945 --> 00:07:26.265 align:center Is UCP beneficial 00:07:26.345 --> 00:07:29.305 align:center for our consumers or not? 00:07:35.065 --> 00:07:36.225 align:center I'm game for it. 00:07:37.785 --> 00:07:38.585 align:center Yes. 00:07:39.145 --> 00:07:40.065 align:center Then that's it. 00:07:40.145 --> 00:07:41.865 align:center You'll be in big trouble, Mr. Desai. 00:07:41.945 --> 00:07:43.705 align:center This is very risky. 00:07:44.225 --> 00:07:45.265 align:center By the way, guys, 00:07:45.785 --> 00:07:47.545 align:center marriage is risky too. 00:07:47.625 --> 00:07:48.865 align:center Please ask Akash. 00:07:48.905 --> 00:07:49.705 align:center Scary. 00:07:49.745 --> 00:07:51.465 align:center Why are you scaring the poor things? 00:07:51.625 --> 00:07:53.345 align:center Sir, did something happen between you and Ms. Kumud? 00:07:54.145 --> 00:07:55.025 align:center Everything will be good. 00:07:55.185 --> 00:07:56.665 align:center - It's all good. - It's scary. 00:07:56.705 --> 00:07:57.865 align:center No, it's not like that. 00:08:18.905 --> 00:08:20.465 align:center We don't just make watches, 00:08:20.665 --> 00:08:22.465 align:center we do matchmaking too. 00:08:24.225 --> 00:08:25.185 align:center Cheers, sir. 00:08:25.625 --> 00:08:27.145 align:center What are you discussing? 00:08:27.665 --> 00:08:29.745 align:center Did you know what they were up to? 00:08:30.105 --> 00:08:31.425 align:center Yes, I did, 00:08:31.665 --> 00:08:33.385 align:center but they realised late 00:08:33.585 --> 00:08:36.665 align:center that they were made for each other. 00:08:41.665 --> 00:08:43.065 align:center What are they discussing? 00:08:43.585 --> 00:08:44.985 align:center Why don't you wear a watch? 00:08:45.745 --> 00:08:46.945 align:center They are designed by you. 00:08:48.065 --> 00:08:50.065 align:center Watches feel like handcuffs to me. 00:08:50.705 --> 00:08:51.825 align:center And as a designer, 00:08:52.305 --> 00:08:53.825 align:center I want my hands to be free. 00:08:55.545 --> 00:08:56.585 align:center Perhaps they're saying 00:08:56.825 --> 00:08:59.945 align:center that the two of us look good together, like a dial and a strap. 00:09:12.865 --> 00:09:14.345 align:center Is everything all right, Gopalan? 00:09:16.065 --> 00:09:20.145 align:center I've been mulling something over for the past few days, Mr. Desai. 00:09:20.425 --> 00:09:22.905 align:center I can't keep it to myself any longer. 00:09:23.065 --> 00:09:24.625 align:center Is it about UCP? 00:09:24.665 --> 00:09:27.505 align:center No. UCP is not a long-term solution. 00:09:27.625 --> 00:09:29.305 align:center Smuggling will be controlled, 00:09:29.425 --> 00:09:31.625 align:center but how will you increase the sales? 00:09:32.025 --> 00:09:33.745 align:center And for that, you need to take 00:09:34.905 --> 00:09:36.425 align:center some hard decisions, Mr. Desai. 00:09:38.185 --> 00:09:39.105 align:center Such as? 00:09:39.785 --> 00:09:41.625 align:center We've advanced from zero to ten. 00:09:41.705 --> 00:09:42.705 align:center It's very good, 00:09:43.105 --> 00:09:45.025 align:center but we need 00:09:45.465 --> 00:09:46.945 align:center a fresh marketing perspective 00:09:47.585 --> 00:09:49.385 align:center to become a hundred, you know. 00:09:50.225 --> 00:09:51.945 align:center We need a... 00:09:52.105 --> 00:09:54.305 align:center We need a fresh vision. 00:09:54.785 --> 00:09:56.025 align:center I completely agree. 00:09:56.705 --> 00:09:58.345 align:center I'll ask Megha to give us some new ideas... 00:09:58.385 --> 00:10:00.465 align:center No, that's not what I meant. 00:10:01.265 --> 00:10:02.265 align:center Megha is good. 00:10:03.065 --> 00:10:03.985 align:center She's good, 00:10:05.465 --> 00:10:06.345 align:center but 00:10:07.265 --> 00:10:09.305 align:center good is not enough, Mr. Desai. 00:10:10.865 --> 00:10:12.745 align:center To be the best, 00:10:13.345 --> 00:10:15.025 align:center we need someone experienced. 00:10:18.825 --> 00:10:21.185 align:center - Are you asking me to fire Megha? - No. 00:10:22.305 --> 00:10:23.465 align:center We need 00:10:24.145 --> 00:10:27.225 align:center an experienced addition to the team. 00:10:27.785 --> 00:10:29.425 align:center Someone who knows 00:10:29.865 --> 00:10:33.265 align:center how to build a brand from scratch. 00:10:35.665 --> 00:10:37.345 align:center - Zee. - Hmm? 00:10:37.825 --> 00:10:39.425 align:center They're calling you two downstairs for a group photograph. 00:10:39.585 --> 00:10:41.065 align:center - Let's go. - Coming! 00:10:42.105 --> 00:10:43.105 align:center Hurry up. 00:10:45.865 --> 00:10:48.545 align:center Anyway, will you think about it? 00:10:49.665 --> 00:10:50.505 align:center Yes, sir. 00:11:00.465 --> 00:11:02.865 align:center Hello, congratulations! 00:11:03.345 --> 00:11:05.105 align:center The two of you have been married today. 00:11:05.185 --> 00:11:06.145 align:center I still can't believe this. 00:11:06.305 --> 00:11:07.985 align:center It seems like it was just yesterday when the ceiling fan fell. 00:11:08.825 --> 00:11:11.065 align:center - Congratulations! - Thank you, sir. 00:11:11.145 --> 00:11:12.185 align:center Welcome! 00:11:12.585 --> 00:11:14.865 align:center Thank God you've brought a bouquet, not an envelope. 00:11:18.625 --> 00:11:19.465 align:center Yes. 00:11:23.145 --> 00:11:25.345 align:center Where are you going on your honeymoon? 00:11:25.385 --> 00:11:26.865 align:center We've chosen a lovely destination. 00:11:26.985 --> 00:11:28.065 align:center - Huh? - Hosur. 00:11:28.905 --> 00:11:30.545 align:center I expected as much. 00:11:32.545 --> 00:11:33.385 align:center What's this? 00:11:37.145 --> 00:11:39.225 align:center Have you ever been to the Maldives? 00:11:45.545 --> 00:11:47.425 align:center - Sir... - Sir... 00:11:48.025 --> 00:11:48.945 align:center It's my treat. 00:11:51.705 --> 00:11:53.745 align:center - You deserve it. - Thank you, sir. 00:11:53.825 --> 00:11:54.665 align:center This... 00:11:54.865 --> 00:11:56.505 align:center Congratulations, Gaurav. 00:12:04.745 --> 00:12:06.745 align:center 'To the brightest Titan' 00:12:12.065 --> 00:12:13.065 align:center Thank you, sir. 00:12:13.385 --> 00:12:14.945 align:center Congratulations, Megha. 00:12:19.385 --> 00:12:21.665 align:center Oi! Are you crying? 00:12:22.625 --> 00:12:24.705 align:center Mr. Desai praised you just now. 00:12:24.825 --> 00:12:25.625 align:center - Okay. - Rare... 00:12:25.945 --> 00:12:28.345 align:center - That's rarest of the rare, I would say. - Come on! 00:12:28.505 --> 00:12:30.065 align:center Please come. Let's have a group photo. 00:12:30.105 --> 00:12:31.905 align:center - Mr. Gopalan, please come. - Come on! 00:12:32.385 --> 00:12:33.985 align:center - Pooja! - Pooja, come here. 00:12:39.945 --> 00:12:40.745 align:center Smile, please! 00:12:40.825 --> 00:12:41.905 align:center - Smile! - Smile! 00:13:05.865 --> 00:13:06.705 align:center Jeh. 00:13:10.545 --> 00:13:11.625 align:center What is it? 00:13:12.585 --> 00:13:13.545 align:center Um. 00:13:14.025 --> 00:13:17.385 align:center We must bring in a new Head of Marketing. 00:13:17.905 --> 00:13:21.345 align:center Someone who has launched a couple of successful campaigns. 00:13:21.865 --> 00:13:23.305 align:center Then please hire. 00:13:24.505 --> 00:13:25.305 align:center Okay. 00:13:25.945 --> 00:13:28.865 align:center By the way, whose idea was it? 00:13:29.305 --> 00:13:30.625 align:center It was Gopalan's. 00:13:31.505 --> 00:13:32.385 align:center I see. 00:13:33.825 --> 00:13:36.425 align:center So, you've finally 00:13:36.625 --> 00:13:38.745 align:center consulted the right person. 00:13:39.825 --> 00:13:40.625 align:center Yes. 00:13:44.585 --> 00:13:45.825 align:center Okay. 00:13:48.145 --> 00:13:49.185 align:center Jeh. 00:13:50.465 --> 00:13:53.745 align:center Are you determined to bug the hell out of me today? 00:13:53.825 --> 00:13:55.705 align:center Uh, no. Seriously. 00:13:55.945 --> 00:13:57.385 align:center I need your advice. 00:13:58.385 --> 00:14:01.145 align:center Megha has been with us since the beginning. 00:14:01.385 --> 00:14:04.065 align:center Yet I'm replacing her 00:14:04.585 --> 00:14:05.665 align:center despite her loyalty. 00:14:05.785 --> 00:14:07.305 align:center What's "nishtha"? 00:14:07.665 --> 00:14:08.625 align:center Loyalty. 00:14:09.945 --> 00:14:11.425 align:center Why did you do that? 00:14:12.385 --> 00:14:13.585 align:center Because we need 00:14:13.785 --> 00:14:15.825 align:center an experienced approach. 00:14:15.985 --> 00:14:17.385 align:center She's talented, 00:14:17.745 --> 00:14:18.985 align:center but she's young. 00:14:19.545 --> 00:14:21.705 align:center She won't like this decision. 00:14:22.465 --> 00:14:23.905 align:center Were you happy 00:14:24.025 --> 00:14:26.025 align:center when you were sent to NBIDC? 00:14:26.105 --> 00:14:26.905 align:center No. 00:14:27.025 --> 00:14:29.505 align:center Yet you learned something more than just improving your Hindi. 00:14:31.985 --> 00:14:32.825 align:center Yes. 00:14:32.905 --> 00:14:34.185 align:center Yes, so 00:14:34.345 --> 00:14:35.825 align:center do you hate me? 00:14:36.465 --> 00:14:38.625 align:center - No. - Then shut up and let me play. 00:14:41.505 --> 00:14:43.225 align:center All right. Here we go. 00:14:44.105 --> 00:14:46.505 align:center All right. 00:14:51.585 --> 00:14:53.265 align:center 96! 00:14:53.345 --> 00:14:54.305 align:center We only need one. 00:14:54.465 --> 00:14:56.185 align:center - Yes, but not bad. '- What?' 00:14:58.665 --> 00:15:00.185 align:center 'Couldn't you call me?' 00:15:04.745 --> 00:15:06.105 align:center What's the matter, Akash? 00:15:08.745 --> 00:15:10.585 align:center Did you send Megha on her honeymoon 00:15:10.665 --> 00:15:13.545 align:center just to replace her with a new Head of Marketing? 00:15:15.225 --> 00:15:16.145 align:center No. 00:15:16.665 --> 00:15:18.225 align:center That's not true, Akash. 00:15:21.705 --> 00:15:23.505 align:center She'll be heartbroken, Zee. 00:15:26.985 --> 00:15:27.785 align:center No. 00:15:30.585 --> 00:15:31.825 align:center She'll understand. 00:15:33.945 --> 00:15:35.185 align:center So you've already decided. 00:15:36.185 --> 00:15:37.025 align:center Fine. 00:15:39.145 --> 00:15:42.585 align:center Akash, you need to go to Hosur 00:15:42.905 --> 00:15:44.585 align:center for a few days. 00:15:46.785 --> 00:15:48.185 align:center - What? - Hmm. 00:15:49.185 --> 00:15:50.345 align:center I can't go there. 00:15:50.385 --> 00:15:51.625 align:center They need me here more. 00:15:51.785 --> 00:15:53.305 align:center Hear him out. He has a point. 00:15:53.945 --> 00:15:55.625 align:center Don't misunderstand me, Akash. 00:15:56.025 --> 00:15:57.145 align:center The sales are increasing, 00:15:57.785 --> 00:15:59.665 align:center so we need someone from the senior team 00:16:00.145 --> 00:16:04.225 align:center to handle manufacturing, don't we? 00:16:06.505 --> 00:16:07.505 align:center Oh. 00:16:08.385 --> 00:16:11.625 align:center So, I'm being kicked out of the head office. 00:16:14.465 --> 00:16:16.065 align:center Fine. Not an issue. We'll see. 00:16:16.185 --> 00:16:16.985 align:center Akash. 00:17:22.985 --> 00:17:25.225 align:center It reminds us of both the past and the present. 00:17:25.465 --> 00:17:26.945 align:center We tweak it one way, 00:17:27.065 --> 00:17:28.105 align:center you think Classique. 00:17:28.225 --> 00:17:30.065 align:center - A tea, please. - When we tweak it another way, we think... 00:17:30.145 --> 00:17:31.865 align:center Sir, where is Titan's office? 00:17:34.785 --> 00:17:36.985 align:center Young man, this sign 00:17:37.585 --> 00:17:39.145 align:center is loud and clear. 00:17:39.945 --> 00:17:40.745 align:center Ah! 00:17:43.745 --> 00:17:45.145 align:center Why are you going there? 00:17:45.945 --> 00:17:47.265 align:center I've come for an interview 00:17:47.945 --> 00:17:48.945 align:center for the position of Head of Marketing. 00:17:48.985 --> 00:17:50.065 align:center I think you're late. 00:17:50.705 --> 00:17:51.905 align:center Everyone has gone home. 00:17:53.225 --> 00:17:54.505 align:center - Oh! - Hmm. 00:17:57.265 --> 00:17:59.145 align:center Okay. It's their loss. 00:18:00.345 --> 00:18:02.385 align:center I had come to change Titan’s destiny. 00:18:02.945 --> 00:18:03.785 align:center How? 00:18:06.745 --> 00:18:07.985 align:center Can you see that black scooter? 00:18:08.305 --> 00:18:09.265 align:center Kinetic. 00:18:10.025 --> 00:18:12.385 align:center It's expensive and has very low mileage. 00:18:13.145 --> 00:18:15.505 align:center But it's successful. Do you know why? 00:18:16.265 --> 00:18:17.705 align:center It has neither a kick-start nor gears. 00:18:17.985 --> 00:18:19.505 align:center And we marketed just that. 00:18:19.785 --> 00:18:21.025 align:center The convenience. 00:18:21.985 --> 00:18:23.705 align:center Now it's supremely popular 00:18:23.785 --> 00:18:25.545 align:center with newlyweds and 'nearly deads'. 00:18:27.265 --> 00:18:29.105 align:center Young couples and senior citizens. 00:18:29.345 --> 00:18:31.465 align:center I realised something while working at Kinetic. 00:18:31.825 --> 00:18:32.985 align:center The product could be good, 00:18:33.025 --> 00:18:34.665 align:center but the marketing has to be even better. 00:18:36.305 --> 00:18:38.945 align:center So you were 00:18:39.265 --> 00:18:42.025 align:center - the Head of Marketing at Kinetic? - Hmm. 00:18:42.505 --> 00:18:44.585 align:center Kinetic is growing rapidly. 00:18:44.745 --> 00:18:46.185 align:center Then why do you want 00:18:46.785 --> 00:18:48.185 align:center to leave it and work for Titan? 00:18:49.265 --> 00:18:51.065 align:center Kinetic is now on autopilot. 00:18:52.105 --> 00:18:55.145 align:center It's time to help a new Indian brand grow. 00:18:55.985 --> 00:18:57.185 align:center I'd like that challenge. 00:18:58.105 --> 00:19:01.025 align:center I can see a lack of marketing insight at Titan. 00:19:01.705 --> 00:19:04.025 align:center Maybe that's why they are not flying. 00:19:04.865 --> 00:19:07.305 align:center It's easy to say from the outside. 00:19:08.745 --> 00:19:10.505 align:center I don't mind being an insider. 00:19:10.705 --> 00:19:12.505 align:center Then come tomorrow during office hours 00:19:12.865 --> 00:19:14.385 align:center and meet Titan's MD. 00:19:17.945 --> 00:19:19.265 align:center I'm meeting him right now, sir. 00:19:21.385 --> 00:19:23.385 align:center You're the MD, Mr. Xerxes Desai, 00:19:23.465 --> 00:19:26.305 align:center and you're the GM, Mr. Gopalan. 00:19:28.905 --> 00:19:29.745 align:center And you? 00:19:32.025 --> 00:19:33.585 align:center Murli Shankar Dalmia. 00:19:34.265 --> 00:19:36.345 align:center People lovingly call me M.S.D. 00:19:36.585 --> 00:19:38.265 align:center If you knew about the interview, 00:19:38.745 --> 00:19:40.025 align:center why didn't you come earlier? 00:19:43.065 --> 00:19:46.505 align:center What we can discuss informally over tea 00:19:46.585 --> 00:19:49.505 align:center cannot be discussed formally 00:19:50.225 --> 00:19:51.345 align:center in a cabin, sir. 00:19:56.385 --> 00:19:57.345 align:center Shall I give you my number, 00:19:57.385 --> 00:20:00.585 align:center or will you look it up in the directory? 00:20:01.065 --> 00:20:02.145 align:center We'll look it up. 00:20:03.865 --> 00:20:04.905 align:center I'll see you soon. 00:20:12.945 --> 00:20:15.905 align:center It is very clear that we must increase production capacity. 00:20:16.265 --> 00:20:19.065 align:center If you need any help with this, just let me know. 00:20:19.145 --> 00:20:19.945 align:center - Sameer. - Any help! 00:20:20.065 --> 00:20:21.065 align:center He isn't making you work too hard, is he? 00:20:21.105 --> 00:20:21.905 align:center No, sir. 00:20:25.025 --> 00:20:25.865 align:center How are you? 00:20:25.985 --> 00:20:27.665 align:center Everything's going good. 00:20:27.745 --> 00:20:29.905 align:center How does it feel to come straight to work after your honeymoon? 00:20:30.185 --> 00:20:31.065 align:center Uh... 00:20:32.265 --> 00:20:34.345 align:center We already knew about such challenges. 00:20:38.745 --> 00:20:40.545 align:center Okay. I'll see you. 00:20:43.185 --> 00:20:43.985 align:center Gaurav. 00:20:44.425 --> 00:20:45.265 align:center Yes? 00:20:49.825 --> 00:20:51.025 align:center Actually... 00:20:53.825 --> 00:20:55.465 align:center They're hiring a new Head of Marketing. 00:20:59.185 --> 00:20:59.985 align:center Why? 00:21:04.185 --> 00:21:05.185 align:center Megha... 00:21:06.265 --> 00:21:07.265 align:center She'll understand. 00:21:08.665 --> 00:21:09.585 align:center I hope so. 00:21:09.705 --> 00:21:10.825 align:center Yes, she will. 00:21:13.145 --> 00:21:14.185 align:center Hey! 00:21:14.545 --> 00:21:15.865 align:center - Hello, sir. - Hi, Megha. 00:21:15.905 --> 00:21:16.745 align:center - Hi! - Good morning. 00:21:16.785 --> 00:21:17.945 align:center Morning! Morning... 00:21:18.105 --> 00:21:19.105 align:center How was your trip? 00:21:19.585 --> 00:21:20.465 align:center Very good, sir. 00:21:20.545 --> 00:21:22.025 align:center That's good. Superb. 00:21:22.665 --> 00:21:24.385 align:center We were waiting for you, Megha. 00:21:24.545 --> 00:21:25.545 align:center Yes. 00:21:28.945 --> 00:21:30.585 align:center Is everything fine, sir? 00:21:30.705 --> 00:21:33.425 align:center - Everything's fine. - Right. Um... 00:21:33.625 --> 00:21:36.865 align:center There have been some developments in your absence. 00:21:36.945 --> 00:21:39.985 align:center - Positive developments, you know. - Yes. 00:21:41.385 --> 00:21:43.145 align:center So glad to find you both here. 00:21:43.585 --> 00:21:44.585 align:center Hi... 00:21:49.865 --> 00:21:52.585 align:center - Hi, I'm M.S.D. - Megha Mhatre. 00:21:52.705 --> 00:21:53.945 align:center Nice to meet you. 00:21:55.745 --> 00:21:57.785 align:center Murli Shankar Dalmia. 00:21:57.985 --> 00:22:00.985 align:center He's our new Head of Marketing. 00:22:07.785 --> 00:22:09.505 align:center Murli, let's talk in my office. 00:22:09.705 --> 00:22:10.705 align:center Yes? We'll take it there. 00:22:10.945 --> 00:22:12.425 align:center - I'll leave it to you. - Yes. 00:22:12.625 --> 00:22:13.945 align:center - Thank you, Murli. - See you, Megha. 00:22:14.785 --> 00:22:16.105 align:center Yes, Megha. Take care. 00:22:20.865 --> 00:22:22.105 align:center When was it decided? 00:22:22.985 --> 00:22:25.745 align:center Only two people now know the timing of decisions at Titan. 00:22:31.105 --> 00:22:32.985 align:center And I'm not one of them anymore. 00:22:44.345 --> 00:22:46.425 align:center - Sir, have I been fired? - No. No! No! 00:22:46.585 --> 00:22:48.345 align:center Not at all. 00:22:48.505 --> 00:22:50.585 align:center Sir, is it because I'm married? 00:22:50.745 --> 00:22:52.425 align:center No. Absolutely not. 00:22:53.305 --> 00:22:55.305 align:center Then why are you demoting me, sir? 00:22:56.145 --> 00:22:57.545 align:center You're not being demoted. 00:22:57.545 --> 00:23:01.105 align:center But I'm no longer the Head of Marketing. 00:23:05.385 --> 00:23:06.185 align:center No. 00:23:09.865 --> 00:23:12.065 align:center We needed help. 00:23:12.145 --> 00:23:14.025 align:center Someone with experience 00:23:14.065 --> 00:23:16.185 align:center in building a brand from scratch. 00:23:17.345 --> 00:23:18.785 align:center You'll learn from him, 00:23:18.865 --> 00:23:20.945 align:center and he'll learn from you. 00:23:21.465 --> 00:23:23.345 align:center Because you know the brand better than anyone. 00:23:25.705 --> 00:23:28.945 align:center You're the first employee of this company. 00:23:30.785 --> 00:23:31.625 align:center Megha. 00:23:33.025 --> 00:23:34.065 align:center Megha. 00:23:36.425 --> 00:23:38.545 align:center You're my favourite person here. 00:23:41.105 --> 00:23:43.505 align:center Thank you, sir. 00:24:01.265 --> 00:24:03.025 align:center Do you think you've been replaced? 00:24:09.465 --> 00:24:11.625 align:center You have a wall clock in front of your desk, don't you? 00:24:13.065 --> 00:24:13.905 align:center Hmm. 00:24:14.465 --> 00:24:15.745 align:center Bring it to your desk. 00:24:16.145 --> 00:24:16.985 align:center Why? 00:24:17.545 --> 00:24:19.305 align:center Please bring it, Megha. 00:24:21.225 --> 00:24:22.105 align:center Wait a minute. 00:24:31.665 --> 00:24:32.505 align:center Yes. 00:24:34.505 --> 00:24:35.945 align:center Did the presence of the wall clock 00:24:36.065 --> 00:24:37.545 align:center make your wristwatch disappear? 00:24:39.665 --> 00:24:40.465 align:center No. 00:24:42.025 --> 00:24:42.945 align:center That's the point. 00:24:44.425 --> 00:24:46.065 align:center A replacement 00:24:46.345 --> 00:24:48.225 align:center replaces something old. 00:24:49.865 --> 00:24:51.225 align:center 'You're both there together.' 00:24:51.865 --> 00:24:53.265 align:center So this is an enhancement. 00:24:53.425 --> 00:24:54.625 align:center Yes, but Gaurav, 00:24:54.985 --> 00:24:57.465 align:center I was a part of Titan since it began. 00:24:57.545 --> 00:24:58.665 align:center And you still are. 00:24:59.585 --> 00:25:01.145 align:center No one can change that. 00:25:01.665 --> 00:25:03.465 align:center 'The Head of Marketing may change,' 00:25:03.985 --> 00:25:07.185 align:center 'but Megha Mhatre will always be part of Titan's first batch.' 00:25:07.745 --> 00:25:09.505 align:center You've seen the company come to life. 00:25:09.785 --> 00:25:11.185 align:center You've seen it grow. 00:25:13.865 --> 00:25:14.785 align:center 'Right?' 00:25:16.305 --> 00:25:18.265 align:center M.S.D. is an experienced professional, Megha. 00:25:18.945 --> 00:25:20.905 align:center You can use this as an opportunity. 00:25:22.305 --> 00:25:23.625 align:center You can learn from him. 00:25:25.185 --> 00:25:26.905 align:center If things get worse, 00:25:27.785 --> 00:25:28.985 align:center I'll teach you how to make watches. 00:25:29.145 --> 00:25:30.385 align:center Then you can join the Engineering Department. 00:25:33.825 --> 00:25:34.985 align:center When are you coming home? 00:25:35.305 --> 00:25:36.745 align:center I'll come tonight. 00:25:37.545 --> 00:25:38.345 align:center Are you sure? 00:25:38.665 --> 00:25:40.225 align:center Hmm. Sure. 00:25:40.865 --> 00:25:42.425 align:center Okay. Bye. 00:25:42.745 --> 00:25:43.585 align:center Bye! 00:26:09.225 --> 00:26:11.625 align:center 'Tata's Trust, Titan.' 00:26:11.945 --> 00:26:13.225 align:center 'India's Best Watch, Titan.' 00:26:23.985 --> 00:26:25.145 align:center Miss Megha. 00:26:25.385 --> 00:26:27.985 align:center A tagline is the identity of a brand, 00:26:28.025 --> 00:26:30.785 align:center but if you keep changing it, 00:26:30.865 --> 00:26:34.065 align:center how will consumers recognise Titan, the brand? 00:26:37.265 --> 00:26:38.745 align:center "Utterly butterly delicious!" 00:26:38.905 --> 00:26:41.065 align:center What do you recall when I say this? 00:26:41.065 --> 00:26:42.345 align:center Of course, Amul. 00:26:43.665 --> 00:26:44.985 align:center "Someone who loves his wife..." 00:26:45.065 --> 00:26:46.905 align:center "Cannot say no to Prestige." 00:26:48.225 --> 00:26:49.665 align:center A tagline defines a brand. 00:26:49.945 --> 00:26:51.985 align:center Do you think people have been gifting diamonds 00:26:52.185 --> 00:26:53.985 align:center since the Mahabharata? 00:26:57.025 --> 00:26:57.825 align:center Anyone? 00:26:57.905 --> 00:27:00.265 align:center Previously, diamonds were used as investments, 00:27:00.465 --> 00:27:02.145 align:center much like gold bars. 00:27:02.225 --> 00:27:04.465 align:center Then De Beers launched a campaign. 00:27:05.025 --> 00:27:07.745 align:center "A diamond is forever." 00:27:09.625 --> 00:27:13.145 align:center That tagline transformed the whole scenario. 00:27:14.705 --> 00:27:16.025 align:center That's what I want for Titan. 00:27:16.105 --> 00:27:18.705 align:center Sir, what are the things we are trying to convey? 00:27:18.865 --> 00:27:20.225 align:center Very good question to begin. 00:27:21.585 --> 00:27:24.545 align:center - Quality. - A brand by the Tatas, for sure. 00:27:25.465 --> 00:27:26.385 align:center Quartz! 00:27:26.865 --> 00:27:28.025 align:center Like a... 00:27:29.385 --> 00:27:31.345 align:center A world-class watch 00:27:32.145 --> 00:27:33.745 align:center with a wide range 00:27:33.825 --> 00:27:36.945 align:center of designs and prices, 00:27:36.945 --> 00:27:39.305 align:center from the house of the Tatas. 00:27:41.625 --> 00:27:43.345 align:center Sir, we need a tagline, not an essay. 00:27:45.105 --> 00:27:46.065 align:center Okay. 00:27:48.425 --> 00:27:49.465 align:center What about 00:27:49.785 --> 00:27:51.865 align:center "Titan Quartz by Tatas"? 00:27:52.425 --> 00:27:53.225 align:center It's simple. 00:27:56.385 --> 00:27:57.505 align:center 'Titan...' 00:27:59.305 --> 00:28:00.505 align:center 'Tatas...' 00:28:00.625 --> 00:28:01.745 align:center It's quite direct. 00:28:06.145 --> 00:28:07.505 align:center It is so direct 00:28:10.665 --> 00:28:11.945 align:center that it is perfect. 00:28:14.625 --> 00:28:16.705 align:center It's simple, clean, 00:28:17.345 --> 00:28:19.825 align:center and elegant, just like the Tatas. 00:28:20.385 --> 00:28:22.985 align:center Think about it. It combines Titan's branding, 00:28:22.985 --> 00:28:25.585 align:center Tata's trust, and the curiosity of quartz. 00:28:29.225 --> 00:28:30.465 align:center I think it's perfect. 00:28:31.105 --> 00:28:33.265 align:center Comprehensive content in just a few words. 00:28:34.465 --> 00:28:35.905 align:center Yes, I think that's it. 00:28:36.425 --> 00:28:37.265 align:center Well done. 00:28:39.545 --> 00:28:40.345 align:center Hello! 00:28:41.305 --> 00:28:42.905 align:center - How is everyone? - Hi, sir. 00:28:43.145 --> 00:28:43.945 align:center Akash? 00:28:44.425 --> 00:28:46.265 align:center What about Hosur? 00:28:46.545 --> 00:28:47.785 align:center Everything's fine in Hosur. 00:28:47.785 --> 00:28:49.945 align:center I also had a word with Mr. Gopalan. 00:28:51.745 --> 00:28:54.625 align:center I'll go there when they need me. 00:28:56.505 --> 00:28:57.505 align:center Is it okay with you? 00:28:59.145 --> 00:29:00.225 align:center Welcome back! 00:29:01.745 --> 00:29:02.665 align:center Let me introduce you. 00:29:02.705 --> 00:29:04.145 align:center Allow me to do it myself, sir. 00:29:06.105 --> 00:29:07.065 align:center M.S.D., sir. 00:29:07.505 --> 00:29:08.305 align:center Hi... 00:29:08.625 --> 00:29:09.505 align:center "M.S.D.?" 00:29:09.665 --> 00:29:10.865 align:center Murli Shankar Dalmia. 00:29:11.145 --> 00:29:12.585 align:center Ah, nice. I'm Akash. 00:29:12.705 --> 00:29:13.505 align:center I know. 00:29:13.665 --> 00:29:15.785 align:center He is the new Head of Marketing for Titan. 00:29:16.425 --> 00:29:17.945 align:center Oh! That's nice. 00:29:19.265 --> 00:29:20.385 align:center So he's already been hired? 00:29:22.665 --> 00:29:25.185 align:center - Nice. Congratulations. - Sir. 00:29:29.065 --> 00:29:29.945 align:center Sir. 00:29:32.745 --> 00:29:35.065 align:center - We'll have to do it again. There's no shadow. - Boss! 00:29:36.345 --> 00:29:38.025 align:center Allow me to introduce you to someone. 00:29:38.105 --> 00:29:39.225 align:center He is Suresh Malik. 00:29:39.305 --> 00:29:41.385 align:center He has just come from Bombay. 00:29:41.705 --> 00:29:43.145 align:center He's from the OBM agency. 00:29:43.185 --> 00:29:46.065 align:center They have delivered the most successful campaigns in our country. 00:29:46.225 --> 00:29:47.745 align:center He'll work with us now. 00:29:47.905 --> 00:29:49.065 align:center Lovely to have you on board. 00:29:49.185 --> 00:29:50.985 align:center Mr. Xerxes Desai and Mr. Gopalan. 00:29:51.425 --> 00:29:53.025 align:center - Good to have you. - Welcome. 00:29:53.225 --> 00:29:55.265 align:center Can we do... What time is it? 00:29:55.345 --> 00:29:56.345 align:center - 4:30. - 4:30. 00:29:56.465 --> 00:29:58.305 align:center Can we meet at 6:30 in my office? 00:29:58.385 --> 00:29:59.385 align:center - Absolutely. - Yes? Huh? 00:29:59.505 --> 00:30:01.265 align:center - I'll be here. - Thank you! 00:30:01.865 --> 00:30:03.545 align:center You both look like each other's 'before' and 'after'. 00:30:04.145 --> 00:30:05.665 align:center And I'm the much later version. 00:30:05.785 --> 00:30:06.785 align:center Let's go. 00:30:09.385 --> 00:30:10.545 align:center - Skip? - Yes. 00:30:11.105 --> 00:30:12.225 align:center Just like this. 00:30:13.225 --> 00:30:14.345 align:center What a joke! 00:30:14.665 --> 00:30:17.225 align:center Mahesh, can you stand with your hand in your pocket? 00:30:18.865 --> 00:30:19.945 align:center This way! 00:30:45.385 --> 00:30:47.985 align:center I'm good. You're finally back. 00:30:49.705 --> 00:30:50.905 align:center - Son-in-law! - Namaste! 00:30:51.505 --> 00:30:53.345 align:center - Please come. May I? - No, it's fine. 00:30:53.705 --> 00:30:54.825 align:center Come inside. 00:30:56.025 --> 00:30:57.225 align:center Please come. 00:30:58.865 --> 00:30:59.905 align:center Please keep the change. 00:31:03.585 --> 00:31:04.825 align:center When will you listen to me 00:31:05.105 --> 00:31:06.265 align:center and stop doing this work? 00:31:06.865 --> 00:31:08.225 align:center Can you leave Titan? 00:31:08.465 --> 00:31:09.345 align:center No. 00:31:09.425 --> 00:31:12.145 align:center Then how can I leave my work? 00:31:12.985 --> 00:31:14.625 align:center Your company is your passion, 00:31:14.825 --> 00:31:16.665 align:center and my work is mine. 00:31:17.825 --> 00:31:18.625 align:center Okay. 00:31:18.625 --> 00:31:19.905 align:center At least eat for now. 00:31:19.985 --> 00:31:21.025 align:center 'Kuwartj.' 00:31:21.865 --> 00:31:22.665 align:center It's "z". 00:31:23.225 --> 00:31:24.745 align:center 'Kuwartz.' 00:31:24.825 --> 00:31:25.945 align:center - Quartz? - Yes. 00:31:26.305 --> 00:31:27.785 align:center - Quartz. - Quartz. 00:31:33.905 --> 00:31:34.705 align:center Hello? 00:31:35.465 --> 00:31:36.425 align:center Yes, sir. 00:31:37.065 --> 00:31:37.865 align:center What? 00:31:39.745 --> 00:31:41.185 align:center I don't understand, sir. 00:31:44.305 --> 00:31:46.385 align:center Yes, it's a bit chunky. 00:31:46.825 --> 00:31:47.985 align:center I liked it. 00:31:48.705 --> 00:31:51.025 align:center Sir, M.S.D. has called you. 00:31:51.945 --> 00:31:52.745 align:center Where? 00:31:52.825 --> 00:31:54.785 align:center He has called you to a wedding. 00:31:55.265 --> 00:31:56.305 align:center He said it's urgent. 00:31:56.825 --> 00:31:57.705 align:center "A wedding?" 00:31:58.105 --> 00:31:58.905 align:center Huh? 00:31:59.185 --> 00:32:01.105 align:center Why is he acting like a third wheel at someone's wedding? 00:32:01.785 --> 00:32:04.345 align:center He also said you must bring a gift. 00:32:07.665 --> 00:32:09.625 align:center What is he up to? 00:32:09.665 --> 00:32:11.025 align:center Whose wedding is it? 00:32:11.185 --> 00:32:12.305 align:center No idea, sir. 00:32:21.185 --> 00:32:24.185 align:center Oh! Thank you for coming on such short notice. 00:32:24.225 --> 00:32:25.585 align:center Murli, what is this? 00:32:25.705 --> 00:32:27.945 align:center Sir, the 'rasam' is really tasty. Please have some. 00:32:28.185 --> 00:32:29.945 align:center Okay, but why did you call us here? 00:32:30.105 --> 00:32:31.065 align:center Exactly! 00:32:31.945 --> 00:32:33.025 align:center Did you bring the gift? 00:32:33.185 --> 00:32:34.105 align:center Yes. 00:32:36.065 --> 00:32:37.145 align:center An envelope. 00:32:37.345 --> 00:32:38.465 align:center Yes. What now? 00:32:38.985 --> 00:32:40.385 align:center Sir, it's wedding season. 00:32:40.745 --> 00:32:41.905 align:center And what happens during this season? 00:32:42.105 --> 00:32:43.065 align:center There are either weddings 00:32:43.185 --> 00:32:44.945 align:center or wedding anniversaries. 00:32:45.105 --> 00:32:46.705 align:center And what does the whole country give as gifts? 00:32:46.865 --> 00:32:47.865 align:center An envelope. 00:32:48.065 --> 00:32:49.025 align:center Exactly! 00:32:49.145 --> 00:32:50.305 align:center Just as you've brought one. 00:32:51.705 --> 00:32:55.185 align:center What if we replaced this good old envelope 00:32:56.345 --> 00:32:57.985 align:center with a Titan? 00:33:05.465 --> 00:33:08.265 align:center That's a great idea, sir. 00:33:11.145 --> 00:33:12.025 align:center Thank you very much. 00:33:12.825 --> 00:33:15.985 align:center But we have to sell watches, 00:33:16.105 --> 00:33:17.225 align:center not a wedding souvenir. 00:33:17.305 --> 00:33:18.905 align:center We have to sell a wedding souvenir! 00:33:19.465 --> 00:33:20.785 align:center Why do we give gifts? 00:33:20.945 --> 00:33:22.505 align:center To convey an emotion. 00:33:22.785 --> 00:33:24.065 align:center And in our country, 00:33:24.145 --> 00:33:26.265 align:center weddings are the most emotional events. 00:33:26.425 --> 00:33:28.785 align:center We just have to connect the emotions of a wedding 00:33:29.025 --> 00:33:31.185 align:center to Titan's, and we'll have a winner. 00:33:31.265 --> 00:33:32.345 align:center Let's create a campaign. 00:33:32.425 --> 00:33:35.825 align:center Let's make Titan the best wedding gift ever in India. 00:33:39.025 --> 00:33:40.065 align:center I love it. 00:33:41.305 --> 00:33:42.385 align:center Approved. 00:33:44.505 --> 00:33:46.065 align:center By the way, whose wedding is it? 00:33:46.185 --> 00:33:48.065 align:center Ramesh and Revati's. 00:33:49.585 --> 00:33:50.625 align:center Who are they? 00:33:51.545 --> 00:33:52.665 align:center I don't know. 00:33:56.465 --> 00:33:58.185 align:center - You don't know? - Excuse me! 00:33:58.545 --> 00:33:59.585 align:center - I was just... - What? 00:34:00.825 --> 00:34:02.905 align:center I was just passing by. 00:34:05.545 --> 00:34:06.785 align:center But there's no need to be embarrassed. 00:34:06.865 --> 00:34:08.585 align:center We have an envelope as a wedding souvenir. 00:34:08.705 --> 00:34:11.465 align:center We can give them money per plate, and perhaps a little extra 00:34:11.625 --> 00:34:12.905 align:center as a courtesy. They won't mind. 00:34:13.025 --> 00:34:15.065 align:center All right, but you could have said this at the office. 00:34:15.105 --> 00:34:15.905 align:center Exactly. 00:34:16.785 --> 00:34:18.385 align:center I have heard a lot about you, sir. 00:34:19.185 --> 00:34:21.025 align:center "No discussion, only demonstration." 00:34:26.105 --> 00:34:27.065 align:center - I'm out of here. - Yes. 00:34:33.185 --> 00:34:35.785 align:center 'Sir, if you're okay with it, then let me present...' 00:34:35.825 --> 00:34:36.945 align:center Okay, guys, I'll make a move. 00:34:37.785 --> 00:34:39.465 align:center Yes, Akash. We are leaving too. 00:34:39.505 --> 00:34:41.385 align:center Just some last-minute discussions. 00:34:41.465 --> 00:34:43.225 align:center - Sorry... - If you like, I can wait a bit. 00:34:43.225 --> 00:34:44.705 align:center - Not a big deal. - No, Akash. 00:34:45.065 --> 00:34:46.905 align:center Go home! You look tired. 00:34:47.825 --> 00:34:49.065 align:center Please have some rest. 00:34:50.625 --> 00:34:52.945 align:center Sir, we can also stay if you'd like to discuss anything. 00:34:52.945 --> 00:34:55.225 align:center Megha, office hours are over. 00:34:55.305 --> 00:34:56.665 align:center Don't worry so much. 00:34:56.945 --> 00:34:59.585 align:center We'll discuss it tomorrow morning with a fresh mind. 00:35:00.585 --> 00:35:02.065 align:center It's okay, Megha. We should leave. 00:35:02.865 --> 00:35:03.865 align:center I guess 00:35:04.065 --> 00:35:06.825 align:center some very important company matters are being discussed here. 00:35:07.505 --> 00:35:10.745 align:center It's okay, you may continue, Mr. Gopalan and M.S.D. 00:35:11.345 --> 00:35:12.305 align:center See you, guys. 00:35:16.345 --> 00:35:18.465 align:center Sir, what is Akash's role in this company? 00:35:22.025 --> 00:35:23.505 align:center Sometimes he advises on sales, 00:35:23.625 --> 00:35:25.785 align:center and at other times on finance or logistics. 00:35:27.025 --> 00:35:29.305 align:center I don't understand his actual role. 00:35:31.225 --> 00:35:32.545 align:center Do you have a father, sir? 00:35:34.825 --> 00:35:35.745 align:center What? 00:35:37.105 --> 00:35:38.145 align:center Your father. 00:35:41.305 --> 00:35:42.145 align:center Yes, I have. 00:35:42.305 --> 00:35:44.385 align:center If you don't mind me asking, what does he do? 00:35:46.185 --> 00:35:47.065 align:center He was an engineer. 00:35:48.585 --> 00:35:49.665 align:center What about your brothers and sisters? 00:35:49.825 --> 00:35:51.345 align:center - Gaurav. - Just a minute. 00:35:52.905 --> 00:35:54.945 align:center - I have a brother. - Okay. What does he do? 00:35:55.265 --> 00:35:56.465 align:center He's studying medicine. 00:35:57.025 --> 00:35:57.825 align:center That's nice. 00:35:58.345 --> 00:35:59.465 align:center What does your mother do, sir? 00:35:59.865 --> 00:36:00.665 align:center She's a homemaker. 00:36:00.825 --> 00:36:02.865 align:center No, I mean, what's her role? 00:36:06.545 --> 00:36:09.385 align:center She does everything. How can you define a mother's role? 00:36:10.505 --> 00:36:12.745 align:center Right. We cannot define a mother's role. 00:36:13.465 --> 00:36:14.585 align:center That's what I mean. 00:36:14.665 --> 00:36:16.625 align:center A mother is both a friend and a teacher. 00:36:16.905 --> 00:36:18.985 align:center If something goes wrong at home, she takes care of it. 00:36:19.265 --> 00:36:21.145 align:center She even manages the household expenses. 00:36:22.945 --> 00:36:24.305 align:center A mother does so much for us, 00:36:24.385 --> 00:36:25.825 align:center yet we cannot define her role. 00:36:27.465 --> 00:36:28.585 align:center What are we getting at? 00:36:29.305 --> 00:36:30.305 align:center Akash... 00:36:34.225 --> 00:36:35.785 align:center He is exactly the same with Titan. 00:36:38.385 --> 00:36:39.705 align:center 'Almost like a mother.' 00:36:42.025 --> 00:36:44.345 align:center 'He is also one of the founding members of the company.' 00:36:45.545 --> 00:36:48.665 align:center If you remove the mother from the equation, the family won't survive. 00:36:55.425 --> 00:36:56.345 align:center Shall we? 00:37:08.305 --> 00:37:10.345 align:center I know you will end up choosing either Terry Cotton or Terry Wool. 00:37:10.385 --> 00:37:11.945 align:center Your entire wardrobe is full of those. 00:37:12.105 --> 00:37:14.265 align:center Which one was the woollen one? 00:37:15.025 --> 00:37:15.905 align:center What was its name? 00:37:15.985 --> 00:37:17.545 align:center - Merino? - "Merino!" Merino wool! 00:37:17.625 --> 00:37:18.945 align:center Please show me something made of Merino wool. 00:37:19.065 --> 00:37:20.425 align:center Okay, sir. Merino... 00:37:20.505 --> 00:37:21.785 align:center This is a very fine fabric, sir. 00:37:21.865 --> 00:37:23.505 align:center - Fine fabric... - Yes, sir. 00:37:23.905 --> 00:37:25.705 align:center No, show me something else. 00:37:25.785 --> 00:37:27.985 align:center No, I don't like this. 00:37:28.065 --> 00:37:29.705 align:center - Show me something else. - Sir. 00:37:29.825 --> 00:37:31.225 align:center - Anything else? - This... 00:37:31.305 --> 00:37:33.225 align:center Something softer... 00:37:33.345 --> 00:37:34.465 align:center Not this. 00:37:34.545 --> 00:37:36.225 align:center No, it's too rough. Do you have it in another material? 00:37:36.305 --> 00:37:37.985 align:center Sir, you yourself don't know what you want. 00:37:39.305 --> 00:37:41.025 align:center What should I show you then? 00:37:43.945 --> 00:37:44.745 align:center Fine. 00:37:45.585 --> 00:37:46.465 align:center Let's go, Raj. 00:37:49.145 --> 00:37:50.905 align:center Do you know anything about customer service? 00:37:52.665 --> 00:37:53.705 align:center Yes? Good luck. 00:37:53.825 --> 00:37:55.465 align:center Good luck with this guy. 00:37:59.705 --> 00:38:02.865 align:center You're expecting too many options from a shop. 00:38:02.945 --> 00:38:03.745 align:center Yes. 00:38:04.705 --> 00:38:07.625 align:center How many designs does Titan offer? 00:38:10.945 --> 00:38:11.785 align:center Four? 00:38:14.025 --> 00:38:15.865 align:center Aren't you being hypocritical? 00:38:19.145 --> 00:38:20.505 align:center Yes, you're right. 00:38:21.865 --> 00:38:23.225 align:center And I won't play it safe. 00:38:25.585 --> 00:38:27.345 align:center Dangerous! Here! 00:38:27.945 --> 00:38:28.985 align:center Dangerous! 00:38:32.625 --> 00:38:34.265 align:center So you mean 00:38:34.425 --> 00:38:36.305 align:center we should invest more in watch designs? 00:38:36.385 --> 00:38:37.185 align:center Yes. 00:38:38.065 --> 00:38:39.225 align:center Honestly, 00:38:39.865 --> 00:38:41.865 align:center our sales are barely increasing. 00:38:42.425 --> 00:38:45.665 align:center We haven't even fully recovered from UCP, 00:38:45.945 --> 00:38:48.025 align:center and yet you want to offer new designs to every customer. 00:38:48.105 --> 00:38:49.585 align:center Not for every customer, 00:38:49.625 --> 00:38:52.065 align:center but different options for each type of customer. 00:38:52.105 --> 00:38:52.945 align:center I got it. 00:38:53.865 --> 00:38:54.905 align:center Indians love options. 00:38:54.985 --> 00:38:59.105 align:center Mr. Desai, why do you always come up with strategies 00:38:59.145 --> 00:39:00.825 align:center that cause the company to incur losses? 00:39:00.985 --> 00:39:04.145 align:center This isn't the only area we need to invest heavily in. 00:39:05.505 --> 00:39:07.105 align:center What do you mean? 00:39:08.705 --> 00:39:09.665 align:center M.S.D. 00:39:11.425 --> 00:39:12.905 align:center Ladies and gentlemen, 00:39:13.865 --> 00:39:17.905 align:center we are going to launch our first TV commercial. 00:39:19.825 --> 00:39:21.425 align:center What do you mean by "we are going to"? 00:39:22.345 --> 00:39:24.025 align:center When was this decided? 00:39:27.345 --> 00:39:29.065 align:center Can you believe this? 00:39:29.825 --> 00:39:31.585 align:center First, he shocked us by talking about designs, 00:39:31.865 --> 00:39:33.865 align:center and now it's the TV commercial. 00:39:33.985 --> 00:39:35.545 align:center We have to do that, Akash. 00:39:35.665 --> 00:39:38.625 align:center Your new ideas could disrupt our accounts. 00:39:38.745 --> 00:39:40.465 align:center How much more should we invest? 00:39:40.625 --> 00:39:43.425 align:center If we don't invest, how will we make a profit, Akash? 00:39:43.585 --> 00:39:46.345 align:center If we fail, we'll sink, M.S.D. 00:39:47.265 --> 00:39:49.065 align:center Our company is making neither a profit 00:39:49.465 --> 00:39:51.145 align:center nor do we have enough capital. 00:39:51.185 --> 00:39:53.265 align:center And the campaign you're talking about 00:39:53.385 --> 00:39:54.945 align:center is even bigger than Bajaj's. 00:39:55.025 --> 00:39:55.825 align:center Yes. 00:39:56.105 --> 00:39:58.745 align:center This is bigger than even the largest campaign in the country. 00:40:00.385 --> 00:40:02.385 align:center He's got a valid point, Mr. Desai. 00:40:03.025 --> 00:40:03.825 align:center Look. 00:40:04.945 --> 00:40:07.305 align:center We want to establish our brand. 00:40:08.265 --> 00:40:09.145 align:center Right? 00:40:09.825 --> 00:40:11.785 align:center People don't go to a shop and ask for toothpaste. 00:40:12.265 --> 00:40:13.425 align:center They ask for Colgate. 00:40:14.265 --> 00:40:15.705 align:center They don't want to get a photocopy. 00:40:15.945 --> 00:40:17.105 align:center They ask for a Xerox. 00:40:17.425 --> 00:40:20.025 align:center Similarly, instead of asking for a watch, 00:40:20.705 --> 00:40:21.545 align:center they should ask for Titan. 00:40:23.065 --> 00:40:27.265 align:center - Look, Zee. What you're saying is right. - Yes. 00:40:27.345 --> 00:40:28.625 align:center - You're not wrong. - Okay. 00:40:28.705 --> 00:40:30.305 align:center But please slow down. 00:40:30.945 --> 00:40:33.345 align:center You’re making an investment of Rs. 80 lakh 00:40:33.465 --> 00:40:35.465 align:center after sales of just Rs. 30 lakhs. 00:40:36.385 --> 00:40:38.345 align:center This is not smartness, but utter foolishness. 00:40:38.585 --> 00:40:39.785 align:center Why should we stop, sir? 00:40:41.385 --> 00:40:43.545 align:center All the other big brands 00:40:44.065 --> 00:40:46.025 align:center are reaching every household through television. 00:40:46.225 --> 00:40:49.545 align:center Yet you want us to remain stuck with just the hoardings. 00:40:49.665 --> 00:40:51.265 align:center You need to understand one thing. 00:40:51.665 --> 00:40:54.225 align:center Not every household in this country has a television. 00:40:54.785 --> 00:40:57.345 align:center Guys, we are not ready to take such a big risk right now. 00:40:57.585 --> 00:41:00.905 align:center If it fails, Titan will face an unimaginable loss. 00:41:01.025 --> 00:41:02.905 align:center If this campaign fails, 00:41:03.945 --> 00:41:06.025 align:center I will tender my resignation. 00:41:08.105 --> 00:41:09.745 align:center Mr. Desai, 00:41:10.665 --> 00:41:13.505 align:center such a huge investment on a single commercial? 00:41:13.665 --> 00:41:14.785 align:center Why? 00:41:15.065 --> 00:41:17.625 align:center I want Titan to reach every household in this country. 00:41:18.425 --> 00:41:19.425 align:center Every single household. 00:41:21.625 --> 00:41:24.985 align:center How many states and regions does our country have? 00:41:25.265 --> 00:41:27.705 align:center Every state and region has its own language. 00:41:27.865 --> 00:41:28.665 align:center Correct. 00:41:28.785 --> 00:41:30.225 align:center How many ads will you make? 00:41:30.305 --> 00:41:31.265 align:center Absolutely right. 00:41:31.505 --> 00:41:33.545 align:center We need something 00:41:35.065 --> 00:41:36.225 align:center universal. 00:41:36.425 --> 00:41:38.825 align:center Something that defines the identity of Titan. 00:41:38.905 --> 00:41:39.945 align:center Exactly. 00:41:43.585 --> 00:41:46.425 align:center Sir, there is one thing 00:41:46.585 --> 00:41:48.345 align:center that is universal 00:41:48.785 --> 00:41:50.585 align:center and can reach every household. 00:41:53.305 --> 00:41:54.185 align:center Music. 00:41:56.545 --> 00:41:57.865 align:center Now we're talking. 00:42:00.065 --> 00:42:02.265 align:center People might forget words, 00:42:02.385 --> 00:42:04.145 align:center but tune... 00:42:05.545 --> 00:42:07.145 align:center - Melody! - Melody! 00:42:07.505 --> 00:42:08.385 align:center "Nirma!" 00:42:08.625 --> 00:42:10.305 align:center - "Washing powder Nirma." - "Washing powder Nirma." 00:42:10.505 --> 00:42:12.065 align:center - "Washing powder Nirma." - "Washing powder Nirma." 00:42:12.105 --> 00:42:12.945 align:center You know it. 00:42:12.945 --> 00:42:14.145 align:center And Bajaj, sir. 00:42:14.345 --> 00:42:15.345 align:center - Bajaj. - Bajaj. 00:42:15.745 --> 00:42:19.705 align:center "A magnificent image of magnificent India!" 00:42:19.825 --> 00:42:21.665 align:center "Our Bajaj!" 00:42:21.745 --> 00:42:23.745 align:center "Our Bajaj!" 00:42:23.905 --> 00:42:26.305 align:center "Our very own Bajaj!" 00:42:26.385 --> 00:42:27.185 align:center Yes! 00:42:27.785 --> 00:42:29.345 align:center Shall we, team? 00:42:31.465 --> 00:42:34.785 align:center If it fails, you'll be free of me and my nonsense. 00:42:36.825 --> 00:42:38.465 align:center Mr. Desai... 00:42:39.105 --> 00:42:40.825 align:center Huh? Gopalan? 00:42:42.505 --> 00:42:44.185 align:center Megha? Gaurav? 00:42:46.345 --> 00:42:47.825 align:center Akash... 00:42:49.745 --> 00:42:50.585 align:center What? 00:42:50.825 --> 00:42:51.905 align:center Say, "seri". 00:42:58.825 --> 00:43:01.625 align:center - "What else are we going to be?" - That was a good idea, Megha. 00:43:02.705 --> 00:43:03.705 align:center Thank you, sir. 00:43:04.465 --> 00:43:05.905 align:center - Hi, Reshma! - Hi. 00:43:05.985 --> 00:43:07.865 align:center This is Titan's new watch, for which we are shooting. 00:43:07.985 --> 00:43:09.905 align:center The gift will be placed on the table. 00:43:10.105 --> 00:43:11.145 align:center You'll check it. 00:43:11.625 --> 00:43:13.065 align:center That's it! That's what we want. 00:43:13.345 --> 00:43:14.425 align:center We're good to go. 00:43:20.145 --> 00:43:21.785 align:center - Well, the visuals are great. - Yes. 00:43:22.985 --> 00:43:25.065 align:center But the music... 00:43:25.625 --> 00:43:26.945 align:center - It doesn't connect. - Tsk! 00:43:30.825 --> 00:43:31.785 align:center Let's find something. 00:44:18.185 --> 00:44:19.185 align:center Did you find anything? 00:44:22.265 --> 00:44:23.105 align:center Sorry. 00:44:24.265 --> 00:44:25.105 align:center Did you find anything? 00:44:26.105 --> 00:44:26.905 align:center No. 00:44:55.505 --> 00:44:56.905 align:center What is this? 00:44:57.465 --> 00:44:59.905 align:center Has Titan become a music company now? 00:45:00.665 --> 00:45:02.745 align:center Jeh, how come you're here? 00:45:03.945 --> 00:45:07.465 align:center Yes, I came to attend a concert, but the flight landed early. 00:45:08.065 --> 00:45:10.065 align:center I thought I'd come and meet you all. 00:45:12.065 --> 00:45:13.425 align:center There's a concert going on here as well. 00:45:14.025 --> 00:45:14.825 align:center No. 00:45:14.865 --> 00:45:15.985 align:center No... 00:45:16.585 --> 00:45:17.825 align:center We were just 00:45:18.465 --> 00:45:19.825 align:center working on the campaign. 00:45:20.065 --> 00:45:23.865 align:center Why does everyone look so tired and lifeless? 00:45:24.985 --> 00:45:26.305 align:center Come on. Come along with me. 00:45:27.385 --> 00:45:28.385 align:center Call everyone. 00:45:32.345 --> 00:45:33.505 align:center Ladies and gentlemen, 00:45:33.625 --> 00:45:36.665 align:center presenting Mozart's 25th symphony. 00:47:35.585 --> 00:47:36.825 align:center 'Dad.' 00:47:39.025 --> 00:47:41.985 align:center 'Titan: the most precious gift of love.' 00:47:57.425 --> 00:48:00.225 align:center Dad, I want the watch with that music. 00:48:04.465 --> 00:48:06.705 align:center Although it's a foreign tune, it connects so well. 00:48:07.065 --> 00:48:08.025 align:center Shall we try a variation? 00:48:08.185 --> 00:48:09.185 align:center What variation? 00:48:09.705 --> 00:48:11.105 align:center Let's Indianise it. 00:48:13.865 --> 00:48:14.705 align:center Hmm. 00:48:34.425 --> 00:48:36.185 align:center Um, boss, there are only four boxes. 00:48:36.705 --> 00:48:37.785 align:center We can load them into the car. 00:48:38.265 --> 00:48:39.465 align:center We don't need a truck anymore. 00:48:42.065 --> 00:48:45.225 align:center Sorry! I'll load them onto the truck. 00:48:45.665 --> 00:48:46.585 align:center Just a minute. 00:48:47.185 --> 00:48:48.065 align:center Yes, boss? 00:48:48.345 --> 00:48:49.425 align:center Show me your hand. 00:49:05.425 --> 00:49:06.625 align:center Idiot! 00:49:08.425 --> 00:49:09.905 align:center 'Xerox' Desai, 00:49:11.465 --> 00:49:12.945 align:center you've ruined my business. 00:49:55.065 --> 00:49:56.345 align:center 'Titan Quartz.' 00:49:57.185 --> 00:49:58.385 align:center Whoa, Zee! 00:49:59.985 --> 00:50:01.025 align:center You did it! 00:50:01.345 --> 00:50:04.985 align:center You've delivered this symbol to every single household in India. 00:50:05.745 --> 00:50:06.545 align:center Thank you! 00:50:06.745 --> 00:50:07.785 align:center Thank you, Jeh! 00:50:08.745 --> 00:50:11.625 align:center Now, it's time for you 00:50:12.385 --> 00:50:14.745 align:center to wear this symbol of excellence. 00:50:28.905 --> 00:50:30.145 align:center Not yet, Jeh. 00:50:30.345 --> 00:50:33.185 align:center This is India's best watch, not the world's. 00:50:37.825 --> 00:50:39.345 align:center There's still a long way to go. 00:51:02.985 --> 00:51:05.945 align:center Titan has only eight months left. 00:51:07.385 --> 00:51:09.425 align:center After that, our company 00:51:10.105 --> 00:51:13.545 align:center might shut down permanently. 00:51:16.945 --> 00:51:17.945 align:center I'm sorry. 00:51:25.305 --> 00:51:26.185 align:center It's over.