WEBVTT 00:14.425 --> 00:16.465 I was shocked by his confidence. 00:16.505 --> 00:18.985 The best part was, he spoke poker-faced, 00:19.585 --> 00:20.785 "Well, in that case, 00:21.025 --> 00:22.985 make me Titan's chairman." 00:23.105 --> 00:23.985 Did he? 00:24.625 --> 00:25.865 He... Come in. 00:26.065 --> 00:27.625 What confidence he had! 00:29.825 --> 00:30.865 'Gaurav Dhar.' 00:31.225 --> 00:32.025 Is it mine? 00:32.025 --> 00:33.185 But we'll have to figure something out. 00:33.385 --> 00:35.265 Yes. Sir, the disparity in numbers is quite large. 00:35.345 --> 00:37.225 - That's right. - We must think of a solution. 00:40.825 --> 00:43.105 Oi! Are you getting married too? 00:44.825 --> 00:45.825 No... 00:46.305 --> 00:47.185 I mean... 00:48.585 --> 00:50.785 - Yes. - Yes or no? 00:51.985 --> 00:53.065 Yes, sir. 00:53.545 --> 00:54.465 Really? 00:54.745 --> 00:56.985 That's great. Congratulations! 00:57.145 --> 00:58.625 Everyone seems to be getting married. 01:14.705 --> 01:15.745 What is this? 01:17.105 --> 01:18.105 Everyone... 01:19.745 --> 01:21.185 Are you here to congratulate me? 01:26.585 --> 01:27.545 You know, 01:28.905 --> 01:29.985 Mom sent me 01:30.825 --> 01:32.985 photos of so many suitors 01:34.185 --> 01:36.385 and made me meet loads of boys, 01:37.505 --> 01:39.025 yet I didn't say yes. 01:40.065 --> 01:42.465 Who would agree to marry such jokers? 01:46.545 --> 01:48.305 It's not your mother's fault. 01:49.545 --> 01:50.825 The suitors were just... 01:53.985 --> 01:55.385 In my tenement, 01:57.505 --> 01:58.625 everyone used to adore 01:59.425 --> 02:00.905 my father. 02:01.865 --> 02:03.825 Only Mom and I knew 02:04.185 --> 02:05.425 his reality. 02:07.865 --> 02:11.425 My mom would hear everything he said quietly, 02:14.505 --> 02:15.785 but I was the opposite. 02:17.065 --> 02:19.665 That's why I never got along with my dad. 02:21.545 --> 02:23.905 Over time, I became convinced deep down 02:25.345 --> 02:27.985 that all men were like my father. 02:32.385 --> 02:33.825 And then I met you. 02:42.665 --> 02:44.665 Let me come straight to the point, Gaurav. 02:50.545 --> 02:52.385 You are nice, 02:54.065 --> 02:55.265 different, 02:56.425 --> 02:57.825 and I like you. 03:00.145 --> 03:01.865 I don't want to delay any longer. 03:05.745 --> 03:07.985 I brought you this. 03:14.265 --> 03:17.305 Gaurav, shall we 03:18.665 --> 03:20.705 take care of each other for life? 03:47.145 --> 03:48.665 - Please eat. - Should I? 03:58.145 --> 03:59.865 These 'laddus' are truly magical. 04:00.425 --> 04:01.385 Yes. 04:09.425 --> 04:12.225 - Congratulations, Gaurav and Megha. - Thank you, sir. 04:12.265 --> 04:13.865 - Thank you, sir. - Thank you, sir. 04:13.945 --> 04:15.505 I'm very happy for you two. 04:15.825 --> 04:17.305 I have some great news. 04:17.585 --> 04:19.705 You're late. We've already heard the good news. 04:20.345 --> 04:21.145 How? 04:21.225 --> 04:22.385 They told us. 04:23.465 --> 04:24.985 How did you both find out? 04:25.625 --> 04:27.185 Of course, we know. 04:28.905 --> 04:30.945 Why wouldn't they know? 04:31.425 --> 04:32.505 Uh... 04:33.145 --> 04:33.945 What... 04:35.345 --> 04:38.065 Did you both find the solution to internal smuggling? 04:38.145 --> 04:39.265 It's not that! 04:39.785 --> 04:41.225 They are marrying each other. 04:42.105 --> 04:42.945 Yes! 04:43.305 --> 04:44.585 Really! 04:45.145 --> 04:47.105 Okay! What a surprise! 04:47.145 --> 04:47.985 Yes, sir. 04:48.065 --> 04:49.425 Congratulations. 04:49.465 --> 04:50.425 Thank you, sir. 04:50.505 --> 04:52.305 - Congratulations, Gaurav. - Thank you. 04:52.505 --> 04:53.545 What a surprise! 04:53.625 --> 04:56.345 Speaking of surprises... Here! Catch it. Here! 04:56.905 --> 04:57.745 Here! 04:59.825 --> 05:01.945 So, 'Mr. Demonstration'. 05:03.065 --> 05:04.425 Will you please explain? 05:04.465 --> 05:07.185 Sure! These apples 05:07.505 --> 05:09.505 are bought from different states. 05:10.305 --> 05:11.985 It's the same apple, with the same taste. 05:12.145 --> 05:13.825 But, Akash, your apple's price 05:13.865 --> 05:16.225 is two rupees more than Gopalan's apple. 05:16.265 --> 05:17.025 Why? 05:17.145 --> 05:19.785 Because different states levy taxes on them. That's why. 05:20.105 --> 05:20.905 Exactly! 05:20.905 --> 05:23.065 And the same thing is happening to Titan. 05:24.265 --> 05:28.145 The Titan watch that sells for Rs. 460 in Tamil Nadu 05:28.745 --> 05:31.385 costs Rs. 620 05:31.865 --> 05:34.345 in Mumbai 05:34.425 --> 05:36.065 because of various taxes. 05:36.825 --> 05:38.105 And people like Jaggu... 05:38.145 --> 05:40.785 They buy watches at a lower price in Tamil Nadu 05:40.825 --> 05:43.345 and sell them in Maharashtra at a lower price than us. 05:43.425 --> 05:46.745 - Exactly! - That's why our sales are higher in the south 05:46.865 --> 05:47.865 than in the north. 05:47.945 --> 05:48.745 Man! 05:48.825 --> 05:50.945 Exactly! 05:51.025 --> 05:52.705 Despite the tax authorities, the customs department, 05:52.785 --> 05:55.225 revenue officers, and the police, 05:55.505 --> 05:56.865 smugglers still manage to smuggle goods 05:56.945 --> 05:58.385 in one way or another. 05:58.465 --> 06:00.345 And it's been happening with many commodities. 06:00.385 --> 06:01.425 I did a little research. 06:01.465 --> 06:04.825 This is extremely concerning, Mr. Desai. 06:04.865 --> 06:08.305 - It is! - What's the solution then? 06:08.625 --> 06:09.625 UCP. 06:12.585 --> 06:13.425 Man! 06:14.105 --> 06:16.745 No! No! No, Mr. Desai. 06:17.025 --> 06:20.825 Implementing UCP in India is next to impossible. 06:20.865 --> 06:21.585 Why? 06:21.625 --> 06:23.225 - UCP? - Um. 06:23.585 --> 06:25.145 Uniform Consumer Price. 06:25.345 --> 06:27.025 Basically, it means 06:27.065 --> 06:29.385 that Titan watches will have a uniform price across all states. 06:29.465 --> 06:32.465 Yes, we will take the prices from 25 states, calculate their average, 06:32.505 --> 06:34.505 and that will give us our standard retail price. 06:34.625 --> 06:35.465 Okay. 06:35.505 --> 06:36.825 It's not that simple. 06:37.305 --> 06:39.025 It's not like a school exam. 06:39.465 --> 06:40.825 A big investment is involved here. 06:41.025 --> 06:43.985 And the states with lower tax rates 06:44.105 --> 06:46.625 will sell our watches at a higher price. 06:46.705 --> 06:48.225 Yes, Mr. Gopalan, but the price 06:48.225 --> 06:49.745 will decrease in states with higher taxes. 06:49.825 --> 06:52.305 Whichever side you look at it from, Akash, 06:52.585 --> 06:53.945 we will incur a loss. 06:54.025 --> 06:55.505 Mr. Gopalan, you're 06:55.825 --> 06:58.025 thinking of selling thousands of watches, 06:58.105 --> 06:59.305 whereas I want to sell hundreds of thousands. 07:00.785 --> 07:03.385 Why don't you ever understand, Mr. Desai? 07:03.505 --> 07:04.985 Besides the loss, 07:05.225 --> 07:06.385 if we fail, 07:07.025 --> 07:09.465 the state governments will come after us. 07:09.505 --> 07:11.905 They'll think we're evading tax. 07:12.025 --> 07:13.865 If that happens, 07:13.945 --> 07:16.025 I'll take the responsibility. 07:16.505 --> 07:17.825 - What? - Yes. 07:19.865 --> 07:22.585 Forget about profit and loss for once. 07:23.945 --> 07:26.265 Is UCP beneficial 07:26.345 --> 07:29.305 for our consumers or not? 07:35.065 --> 07:36.225 I'm game for it. 07:37.785 --> 07:38.585 Yes. 07:39.145 --> 07:40.065 Then that's it. 07:40.145 --> 07:41.865 You'll be in big trouble, Mr. Desai. 07:41.945 --> 07:43.705 This is very risky. 07:44.225 --> 07:45.265 By the way, guys, 07:45.785 --> 07:47.545 marriage is risky too. 07:47.625 --> 07:48.865 Please ask Akash. 07:48.905 --> 07:49.705 Scary. 07:49.745 --> 07:51.465 Why are you scaring the poor things? 07:51.625 --> 07:53.345 Sir, did something happen between you and Ms. Kumud? 07:54.145 --> 07:55.025 Everything will be good. 07:55.185 --> 07:56.665 - It's all good. - It's scary. 07:56.705 --> 07:57.865 No, it's not like that. 08:18.905 --> 08:20.465 We don't just make watches, 08:20.665 --> 08:22.465 we do matchmaking too. 08:24.225 --> 08:25.185 Cheers, sir. 08:25.625 --> 08:27.145 What are you discussing? 08:27.665 --> 08:29.745 Did you know what they were up to? 08:30.105 --> 08:31.425 Yes, I did, 08:31.665 --> 08:33.385 but they realised late 08:33.585 --> 08:36.665 that they were made for each other. 08:41.665 --> 08:43.065 What are they discussing? 08:43.585 --> 08:44.985 Why don't you wear a watch? 08:45.745 --> 08:46.945 They are designed by you. 08:48.065 --> 08:50.065 Watches feel like handcuffs to me. 08:50.705 --> 08:51.825 And as a designer, 08:52.305 --> 08:53.825 I want my hands to be free. 08:55.545 --> 08:56.585 Perhaps they're saying 08:56.825 --> 08:59.945 that the two of us look good together, like a dial and a strap. 09:12.865 --> 09:14.345 Is everything all right, Gopalan? 09:16.065 --> 09:20.145 I've been mulling something over for the past few days, Mr. Desai. 09:20.425 --> 09:22.905 I can't keep it to myself any longer. 09:23.065 --> 09:24.625 Is it about UCP? 09:24.665 --> 09:27.505 No. UCP is not a long-term solution. 09:27.625 --> 09:29.305 Smuggling will be controlled, 09:29.425 --> 09:31.625 but how will you increase the sales? 09:32.025 --> 09:33.745 And for that, you need to take 09:34.905 --> 09:36.425 some hard decisions, Mr. Desai. 09:38.185 --> 09:39.105 Such as? 09:39.785 --> 09:41.625 We've advanced from zero to ten. 09:41.705 --> 09:42.705 It's very good, 09:43.105 --> 09:45.025 but we need 09:45.465 --> 09:46.945 a fresh marketing perspective 09:47.585 --> 09:49.385 to become a hundred, you know. 09:50.225 --> 09:51.945 We need a... 09:52.105 --> 09:54.305 We need a fresh vision. 09:54.785 --> 09:56.025 I completely agree. 09:56.705 --> 09:58.345 I'll ask Megha to give us some new ideas... 09:58.385 --> 10:00.465 No, that's not what I meant. 10:01.265 --> 10:02.265 Megha is good. 10:03.065 --> 10:03.985 She's good, 10:05.465 --> 10:06.345 but 10:07.265 --> 10:09.305 good is not enough, Mr. Desai. 10:10.865 --> 10:12.745 To be the best, 10:13.345 --> 10:15.025 we need someone experienced. 10:18.825 --> 10:21.185 - Are you asking me to fire Megha? - No. 10:22.305 --> 10:23.465 We need 10:24.145 --> 10:27.225 an experienced addition to the team. 10:27.785 --> 10:29.425 Someone who knows 10:29.865 --> 10:33.265 how to build a brand from scratch. 10:35.665 --> 10:37.345 - Zee. - Hmm? 10:37.825 --> 10:39.425 They're calling you two downstairs for a group photograph. 10:39.585 --> 10:41.065 - Let's go. - Coming! 10:42.105 --> 10:43.105 Hurry up. 10:45.865 --> 10:48.545 Anyway, will you think about it? 10:49.665 --> 10:50.505 Yes, sir. 11:00.465 --> 11:02.865 Hello, congratulations! 11:03.345 --> 11:05.105 The two of you have been married today. 11:05.185 --> 11:06.145 I still can't believe this. 11:06.305 --> 11:07.985 It seems like it was just yesterday when the ceiling fan fell. 11:08.825 --> 11:11.065 - Congratulations! - Thank you, sir. 11:11.145 --> 11:12.185 Welcome! 11:12.585 --> 11:14.865 Thank God you've brought a bouquet, not an envelope. 11:18.625 --> 11:19.465 Yes. 11:23.145 --> 11:25.345 Where are you going on your honeymoon? 11:25.385 --> 11:26.865 We've chosen a lovely destination. 11:26.985 --> 11:28.065 - Huh? - Hosur. 11:28.905 --> 11:30.545 I expected as much. 11:32.545 --> 11:33.385 What's this? 11:37.145 --> 11:39.225 Have you ever been to the Maldives? 11:45.545 --> 11:47.425 - Sir... - Sir... 11:48.025 --> 11:48.945 It's my treat. 11:51.705 --> 11:53.745 - You deserve it. - Thank you, sir. 11:53.825 --> 11:54.665 This... 11:54.865 --> 11:56.505 Congratulations, Gaurav. 12:04.745 --> 12:06.745 'To the brightest Titan' 12:12.065 --> 12:13.065 Thank you, sir. 12:13.385 --> 12:14.945 Congratulations, Megha. 12:19.385 --> 12:21.665 Oi! Are you crying? 12:22.625 --> 12:24.705 Mr. Desai praised you just now. 12:24.825 --> 12:25.625 - Okay. - Rare... 12:25.945 --> 12:28.345 - That's rarest of the rare, I would say. - Come on! 12:28.505 --> 12:30.065 Please come. Let's have a group photo. 12:30.105 --> 12:31.905 - Mr. Gopalan, please come. - Come on! 12:32.385 --> 12:33.985 - Pooja! - Pooja, come here. 12:39.945 --> 12:40.745 Smile, please! 12:40.825 --> 12:41.905 - Smile! - Smile! 13:05.865 --> 13:06.705 Jeh. 13:10.545 --> 13:11.625 What is it? 13:12.585 --> 13:13.545 Um. 13:14.025 --> 13:17.385 We must bring in a new Head of Marketing. 13:17.905 --> 13:21.345 Someone who has launched a couple of successful campaigns. 13:21.865 --> 13:23.305 Then please hire. 13:24.505 --> 13:25.305 Okay. 13:25.945 --> 13:28.865 By the way, whose idea was it? 13:29.305 --> 13:30.625 It was Gopalan's. 13:31.505 --> 13:32.385 I see. 13:33.825 --> 13:36.425 So, you've finally 13:36.625 --> 13:38.745 consulted the right person. 13:39.825 --> 13:40.625 Yes. 13:44.585 --> 13:45.825 Okay. 13:48.145 --> 13:49.185 Jeh. 13:50.465 --> 13:53.745 Are you determined to bug the hell out of me today? 13:53.825 --> 13:55.705 Uh, no. Seriously. 13:55.945 --> 13:57.385 I need your advice. 13:58.385 --> 14:01.145 Megha has been with us since the beginning. 14:01.385 --> 14:04.065 Yet I'm replacing her 14:04.585 --> 14:05.665 despite her loyalty. 14:05.785 --> 14:07.305 What's "nishtha"? 14:07.665 --> 14:08.625 Loyalty. 14:09.945 --> 14:11.425 Why did you do that? 14:12.385 --> 14:13.585 Because we need 14:13.785 --> 14:15.825 an experienced approach. 14:15.985 --> 14:17.385 She's talented, 14:17.745 --> 14:18.985 but she's young. 14:19.545 --> 14:21.705 She won't like this decision. 14:22.465 --> 14:23.905 Were you happy 14:24.025 --> 14:26.025 when you were sent to NBIDC? 14:26.105 --> 14:26.905 No. 14:27.025 --> 14:29.505 Yet you learned something more than just improving your Hindi. 14:31.985 --> 14:32.825 Yes. 14:32.905 --> 14:34.185 Yes, so 14:34.345 --> 14:35.825 do you hate me? 14:36.465 --> 14:38.625 - No. - Then shut up and let me play. 14:41.505 --> 14:43.225 All right. Here we go. 14:44.105 --> 14:46.505 All right. 14:51.585 --> 14:53.265 96! 14:53.345 --> 14:54.305 We only need one. 14:54.465 --> 14:56.185 - Yes, but not bad. '- What?' 14:58.665 --> 15:00.185 'Couldn't you call me?' 15:04.745 --> 15:06.105 What's the matter, Akash? 15:08.745 --> 15:10.585 Did you send Megha on her honeymoon 15:10.665 --> 15:13.545 just to replace her with a new Head of Marketing? 15:15.225 --> 15:16.145 No. 15:16.665 --> 15:18.225 That's not true, Akash. 15:21.705 --> 15:23.505 She'll be heartbroken, Zee. 15:26.985 --> 15:27.785 No. 15:30.585 --> 15:31.825 She'll understand. 15:33.945 --> 15:35.185 So you've already decided. 15:36.185 --> 15:37.025 Fine. 15:39.145 --> 15:42.585 Akash, you need to go to Hosur 15:42.905 --> 15:44.585 for a few days. 15:46.785 --> 15:48.185 - What? - Hmm. 15:49.185 --> 15:50.345 I can't go there. 15:50.385 --> 15:51.625 They need me here more. 15:51.785 --> 15:53.305 Hear him out. He has a point. 15:53.945 --> 15:55.625 Don't misunderstand me, Akash. 15:56.025 --> 15:57.145 The sales are increasing, 15:57.785 --> 15:59.665 so we need someone from the senior team 16:00.145 --> 16:04.225 to handle manufacturing, don't we? 16:06.505 --> 16:07.505 Oh. 16:08.385 --> 16:11.625 So, I'm being kicked out of the head office. 16:14.465 --> 16:16.065 Fine. Not an issue. We'll see. 16:16.185 --> 16:16.985 Akash. 17:22.985 --> 17:25.225 It reminds us of both the past and the present. 17:25.465 --> 17:26.945 We tweak it one way, 17:27.065 --> 17:28.105 you think Classique. 17:28.225 --> 17:30.065 - A tea, please. - When we tweak it another way, we think... 17:30.145 --> 17:31.865 Sir, where is Titan's office? 17:34.785 --> 17:36.985 Young man, this sign 17:37.585 --> 17:39.145 is loud and clear. 17:39.945 --> 17:40.745 Ah! 17:43.745 --> 17:45.145 Why are you going there? 17:45.945 --> 17:47.265 I've come for an interview 17:47.945 --> 17:48.945 for the position of Head of Marketing. 17:48.985 --> 17:50.065 I think you're late. 17:50.705 --> 17:51.905 Everyone has gone home. 17:53.225 --> 17:54.505 - Oh! - Hmm. 17:57.265 --> 17:59.145 Okay. It's their loss. 18:00.345 --> 18:02.385 I had come to change Titan’s destiny. 18:02.945 --> 18:03.785 How? 18:06.745 --> 18:07.985 Can you see that black scooter? 18:08.305 --> 18:09.265 Kinetic. 18:10.025 --> 18:12.385 It's expensive and has very low mileage. 18:13.145 --> 18:15.505 But it's successful. Do you know why? 18:16.265 --> 18:17.705 It has neither a kick-start nor gears. 18:17.985 --> 18:19.505 And we marketed just that. 18:19.785 --> 18:21.025 The convenience. 18:21.985 --> 18:23.705 Now it's supremely popular 18:23.785 --> 18:25.545 with newlyweds and 'nearly deads'. 18:27.265 --> 18:29.105 Young couples and senior citizens. 18:29.345 --> 18:31.465 I realised something while working at Kinetic. 18:31.825 --> 18:32.985 The product could be good, 18:33.025 --> 18:34.665 but the marketing has to be even better. 18:36.305 --> 18:38.945 So you were 18:39.265 --> 18:42.025 - the Head of Marketing at Kinetic? - Hmm. 18:42.505 --> 18:44.585 Kinetic is growing rapidly. 18:44.745 --> 18:46.185 Then why do you want 18:46.785 --> 18:48.185 to leave it and work for Titan? 18:49.265 --> 18:51.065 Kinetic is now on autopilot. 18:52.105 --> 18:55.145 It's time to help a new Indian brand grow. 18:55.985 --> 18:57.185 I'd like that challenge. 18:58.105 --> 19:01.025 I can see a lack of marketing insight at Titan. 19:01.705 --> 19:04.025 Maybe that's why they are not flying. 19:04.865 --> 19:07.305 It's easy to say from the outside. 19:08.745 --> 19:10.505 I don't mind being an insider. 19:10.705 --> 19:12.505 Then come tomorrow during office hours 19:12.865 --> 19:14.385 and meet Titan's MD. 19:17.945 --> 19:19.265 I'm meeting him right now, sir. 19:21.385 --> 19:23.385 You're the MD, Mr. Xerxes Desai, 19:23.465 --> 19:26.305 and you're the GM, Mr. Gopalan. 19:28.905 --> 19:29.745 And you? 19:32.025 --> 19:33.585 Murli Shankar Dalmia. 19:34.265 --> 19:36.345 People lovingly call me M.S.D. 19:36.585 --> 19:38.265 If you knew about the interview, 19:38.745 --> 19:40.025 why didn't you come earlier? 19:43.065 --> 19:46.505 What we can discuss informally over tea 19:46.585 --> 19:49.505 cannot be discussed formally 19:50.225 --> 19:51.345 in a cabin, sir. 19:56.385 --> 19:57.345 Shall I give you my number, 19:57.385 --> 20:00.585 or will you look it up in the directory? 20:01.065 --> 20:02.145 We'll look it up. 20:03.865 --> 20:04.905 I'll see you soon. 20:12.945 --> 20:15.905 It is very clear that we must increase production capacity. 20:16.265 --> 20:19.065 If you need any help with this, just let me know. 20:19.145 --> 20:19.945 - Sameer. - Any help! 20:20.065 --> 20:21.065 He isn't making you work too hard, is he? 20:21.105 --> 20:21.905 No, sir. 20:25.025 --> 20:25.865 How are you? 20:25.985 --> 20:27.665 Everything's going good. 20:27.745 --> 20:29.905 How does it feel to come straight to work after your honeymoon? 20:30.185 --> 20:31.065 Uh... 20:32.265 --> 20:34.345 We already knew about such challenges. 20:38.745 --> 20:40.545 Okay. I'll see you. 20:43.185 --> 20:43.985 Gaurav. 20:44.425 --> 20:45.265 Yes? 20:49.825 --> 20:51.025 Actually... 20:53.825 --> 20:55.465 They're hiring a new Head of Marketing. 20:59.185 --> 20:59.985 Why? 21:04.185 --> 21:05.185 Megha... 21:06.265 --> 21:07.265 She'll understand. 21:08.665 --> 21:09.585 I hope so. 21:09.705 --> 21:10.825 Yes, she will. 21:13.145 --> 21:14.185 Hey! 21:14.545 --> 21:15.865 - Hello, sir. - Hi, Megha. 21:15.905 --> 21:16.745 - Hi! - Good morning. 21:16.785 --> 21:17.945 Morning! Morning... 21:18.105 --> 21:19.105 How was your trip? 21:19.585 --> 21:20.465 Very good, sir. 21:20.545 --> 21:22.025 That's good. Superb. 21:22.665 --> 21:24.385 We were waiting for you, Megha. 21:24.545 --> 21:25.545 Yes. 21:28.945 --> 21:30.585 Is everything fine, sir? 21:30.705 --> 21:33.425 - Everything's fine. - Right. Um... 21:33.625 --> 21:36.865 There have been some developments in your absence. 21:36.945 --> 21:39.985 - Positive developments, you know. - Yes. 21:41.385 --> 21:43.145 So glad to find you both here. 21:43.585 --> 21:44.585 Hi... 21:49.865 --> 21:52.585 - Hi, I'm M.S.D. - Megha Mhatre. 21:52.705 --> 21:53.945 Nice to meet you. 21:55.745 --> 21:57.785 Murli Shankar Dalmia. 21:57.985 --> 22:00.985 He's our new Head of Marketing. 22:07.785 --> 22:09.505 Murli, let's talk in my office. 22:09.705 --> 22:10.705 Yes? We'll take it there. 22:10.945 --> 22:12.425 - I'll leave it to you. - Yes. 22:12.625 --> 22:13.945 - Thank you, Murli. - See you, Megha. 22:14.785 --> 22:16.105 Yes, Megha. Take care. 22:20.865 --> 22:22.105 When was it decided? 22:22.985 --> 22:25.745 Only two people now know the timing of decisions at Titan. 22:31.105 --> 22:32.985 And I'm not one of them anymore. 22:44.345 --> 22:46.425 - Sir, have I been fired? - No. No! No! 22:46.585 --> 22:48.345 Not at all. 22:48.505 --> 22:50.585 Sir, is it because I'm married? 22:50.745 --> 22:52.425 No. Absolutely not. 22:53.305 --> 22:55.305 Then why are you demoting me, sir? 22:56.145 --> 22:57.545 You're not being demoted. 22:57.545 --> 23:01.105 But I'm no longer the Head of Marketing. 23:05.385 --> 23:06.185 No. 23:09.865 --> 23:12.065 We needed help. 23:12.145 --> 23:14.025 Someone with experience 23:14.065 --> 23:16.185 in building a brand from scratch. 23:17.345 --> 23:18.785 You'll learn from him, 23:18.865 --> 23:20.945 and he'll learn from you. 23:21.465 --> 23:23.345 Because you know the brand better than anyone. 23:25.705 --> 23:28.945 You're the first employee of this company. 23:30.785 --> 23:31.625 Megha. 23:33.025 --> 23:34.065 Megha. 23:36.425 --> 23:38.545 You're my favourite person here. 23:41.105 --> 23:43.505 Thank you, sir. 24:01.265 --> 24:03.025 Do you think you've been replaced? 24:09.465 --> 24:11.625 You have a wall clock in front of your desk, don't you? 24:13.065 --> 24:13.905 Hmm. 24:14.465 --> 24:15.745 Bring it to your desk. 24:16.145 --> 24:16.985 Why? 24:17.545 --> 24:19.305 Please bring it, Megha. 24:21.225 --> 24:22.105 Wait a minute. 24:31.665 --> 24:32.505 Yes. 24:34.505 --> 24:35.945 Did the presence of the wall clock 24:36.065 --> 24:37.545 make your wristwatch disappear? 24:39.665 --> 24:40.465 No. 24:42.025 --> 24:42.945 That's the point. 24:44.425 --> 24:46.065 A replacement 24:46.345 --> 24:48.225 replaces something old. 24:49.865 --> 24:51.225 'You're both there together.' 24:51.865 --> 24:53.265 So this is an enhancement. 24:53.425 --> 24:54.625 Yes, but Gaurav, 24:54.985 --> 24:57.465 I was a part of Titan since it began. 24:57.545 --> 24:58.665 And you still are. 24:59.585 --> 25:01.145 No one can change that. 25:01.665 --> 25:03.465 'The Head of Marketing may change,' 25:03.985 --> 25:07.185 'but Megha Mhatre will always be part of Titan's first batch.' 25:07.745 --> 25:09.505 You've seen the company come to life. 25:09.785 --> 25:11.185 You've seen it grow. 25:13.865 --> 25:14.785 'Right?' 25:16.305 --> 25:18.265 M.S.D. is an experienced professional, Megha. 25:18.945 --> 25:20.905 You can use this as an opportunity. 25:22.305 --> 25:23.625 You can learn from him. 25:25.185 --> 25:26.905 If things get worse, 25:27.785 --> 25:28.985 I'll teach you how to make watches. 25:29.145 --> 25:30.385 Then you can join the Engineering Department. 25:33.825 --> 25:34.985 When are you coming home? 25:35.305 --> 25:36.745 I'll come tonight. 25:37.545 --> 25:38.345 Are you sure? 25:38.665 --> 25:40.225 Hmm. Sure. 25:40.865 --> 25:42.425 Okay. Bye. 25:42.745 --> 25:43.585 Bye! 26:09.225 --> 26:11.625 'Tata's Trust, Titan.' 26:11.945 --> 26:13.225 'India's Best Watch, Titan.' 26:23.985 --> 26:25.145 Miss Megha. 26:25.385 --> 26:27.985 A tagline is the identity of a brand, 26:28.025 --> 26:30.785 but if you keep changing it, 26:30.865 --> 26:34.065 how will consumers recognise Titan, the brand? 26:37.265 --> 26:38.745 "Utterly butterly delicious!" 26:38.905 --> 26:41.065 What do you recall when I say this? 26:41.065 --> 26:42.345 Of course, Amul. 26:43.665 --> 26:44.985 "Someone who loves his wife..." 26:45.065 --> 26:46.905 "Cannot say no to Prestige." 26:48.225 --> 26:49.665 A tagline defines a brand. 26:49.945 --> 26:51.985 Do you think people have been gifting diamonds 26:52.185 --> 26:53.985 since the Mahabharata? 26:57.025 --> 26:57.825 Anyone? 26:57.905 --> 27:00.265 Previously, diamonds were used as investments, 27:00.465 --> 27:02.145 much like gold bars. 27:02.225 --> 27:04.465 Then De Beers launched a campaign. 27:05.025 --> 27:07.745 "A diamond is forever." 27:09.625 --> 27:13.145 That tagline transformed the whole scenario. 27:14.705 --> 27:16.025 That's what I want for Titan. 27:16.105 --> 27:18.705 Sir, what are the things we are trying to convey? 27:18.865 --> 27:20.225 Very good question to begin. 27:21.585 --> 27:24.545 - Quality. - A brand by the Tatas, for sure. 27:25.465 --> 27:26.385 Quartz! 27:26.865 --> 27:28.025 Like a... 27:29.385 --> 27:31.345 A world-class watch 27:32.145 --> 27:33.745 with a wide range 27:33.825 --> 27:36.945 of designs and prices, 27:36.945 --> 27:39.305 from the house of the Tatas. 27:41.625 --> 27:43.345 Sir, we need a tagline, not an essay. 27:45.105 --> 27:46.065 Okay. 27:48.425 --> 27:49.465 What about 27:49.785 --> 27:51.865 "Titan Quartz by Tatas"? 27:52.425 --> 27:53.225 It's simple. 27:56.385 --> 27:57.505 'Titan...' 27:59.305 --> 28:00.505 'Tatas...' 28:00.625 --> 28:01.745 It's quite direct. 28:06.145 --> 28:07.505 It is so direct 28:10.665 --> 28:11.945 that it is perfect. 28:14.625 --> 28:16.705 It's simple, clean, 28:17.345 --> 28:19.825 and elegant, just like the Tatas. 28:20.385 --> 28:22.985 Think about it. It combines Titan's branding, 28:22.985 --> 28:25.585 Tata's trust, and the curiosity of quartz. 28:29.225 --> 28:30.465 I think it's perfect. 28:31.105 --> 28:33.265 Comprehensive content in just a few words. 28:34.465 --> 28:35.905 Yes, I think that's it. 28:36.425 --> 28:37.265 Well done. 28:39.545 --> 28:40.345 Hello! 28:41.305 --> 28:42.905 - How is everyone? - Hi, sir. 28:43.145 --> 28:43.945 Akash? 28:44.425 --> 28:46.265 What about Hosur? 28:46.545 --> 28:47.785 Everything's fine in Hosur. 28:47.785 --> 28:49.945 I also had a word with Mr. Gopalan. 28:51.745 --> 28:54.625 I'll go there when they need me. 28:56.505 --> 28:57.505 Is it okay with you? 28:59.145 --> 29:00.225 Welcome back! 29:01.745 --> 29:02.665 Let me introduce you. 29:02.705 --> 29:04.145 Allow me to do it myself, sir. 29:06.105 --> 29:07.065 M.S.D., sir. 29:07.505 --> 29:08.305 Hi... 29:08.625 --> 29:09.505 "M.S.D.?" 29:09.665 --> 29:10.865 Murli Shankar Dalmia. 29:11.145 --> 29:12.585 Ah, nice. I'm Akash. 29:12.705 --> 29:13.505 I know. 29:13.665 --> 29:15.785 He is the new Head of Marketing for Titan. 29:16.425 --> 29:17.945 Oh! That's nice. 29:19.265 --> 29:20.385 So he's already been hired? 29:22.665 --> 29:25.185 - Nice. Congratulations. - Sir. 29:29.065 --> 29:29.945 Sir. 29:32.745 --> 29:35.065 - We'll have to do it again. There's no shadow. - Boss! 29:36.345 --> 29:38.025 Allow me to introduce you to someone. 29:38.105 --> 29:39.225 He is Suresh Malik. 29:39.305 --> 29:41.385 He has just come from Bombay. 29:41.705 --> 29:43.145 He's from the OBM agency. 29:43.185 --> 29:46.065 They have delivered the most successful campaigns in our country. 29:46.225 --> 29:47.745 He'll work with us now. 29:47.905 --> 29:49.065 Lovely to have you on board. 29:49.185 --> 29:50.985 Mr. Xerxes Desai and Mr. Gopalan. 29:51.425 --> 29:53.025 - Good to have you. - Welcome. 29:53.225 --> 29:55.265 Can we do... What time is it? 29:55.345 --> 29:56.345 - 4:30. - 4:30. 29:56.465 --> 29:58.305 Can we meet at 6:30 in my office? 29:58.385 --> 29:59.385 - Absolutely. - Yes? Huh? 29:59.505 --> 30:01.265 - I'll be here. - Thank you! 30:01.865 --> 30:03.545 You both look like each other's 'before' and 'after'. 30:04.145 --> 30:05.665 And I'm the much later version. 30:05.785 --> 30:06.785 Let's go. 30:09.385 --> 30:10.545 - Skip? - Yes. 30:11.105 --> 30:12.225 Just like this. 30:13.225 --> 30:14.345 What a joke! 30:14.665 --> 30:17.225 Mahesh, can you stand with your hand in your pocket? 30:18.865 --> 30:19.945 This way! 30:45.385 --> 30:47.985 I'm good. You're finally back. 30:49.705 --> 30:50.905 - Son-in-law! - Namaste! 30:51.505 --> 30:53.345 - Please come. May I? - No, it's fine. 30:53.705 --> 30:54.825 Come inside. 30:56.025 --> 30:57.225 Please come. 30:58.865 --> 30:59.905 Please keep the change. 31:03.585 --> 31:04.825 When will you listen to me 31:05.105 --> 31:06.265 and stop doing this work? 31:06.865 --> 31:08.225 Can you leave Titan? 31:08.465 --> 31:09.345 No. 31:09.425 --> 31:12.145 Then how can I leave my work? 31:12.985 --> 31:14.625 Your company is your passion, 31:14.825 --> 31:16.665 and my work is mine. 31:17.825 --> 31:18.625 Okay. 31:18.625 --> 31:19.905 At least eat for now. 31:19.985 --> 31:21.025 'Kuwartj.' 31:21.865 --> 31:22.665 It's "z". 31:23.225 --> 31:24.745 'Kuwartz.' 31:24.825 --> 31:25.945 - Quartz? - Yes. 31:26.305 --> 31:27.785 - Quartz. - Quartz. 31:33.905 --> 31:34.705 Hello? 31:35.465 --> 31:36.425 Yes, sir. 31:37.065 --> 31:37.865 What? 31:39.745 --> 31:41.185 I don't understand, sir. 31:44.305 --> 31:46.385 Yes, it's a bit chunky. 31:46.825 --> 31:47.985 I liked it. 31:48.705 --> 31:51.025 Sir, M.S.D. has called you. 31:51.945 --> 31:52.745 Where? 31:52.825 --> 31:54.785 He has called you to a wedding. 31:55.265 --> 31:56.305 He said it's urgent. 31:56.825 --> 31:57.705 "A wedding?" 31:58.105 --> 31:58.905 Huh? 31:59.185 --> 32:01.105 Why is he acting like a third wheel at someone's wedding? 32:01.785 --> 32:04.345 He also said you must bring a gift. 32:07.665 --> 32:09.625 What is he up to? 32:09.665 --> 32:11.025 Whose wedding is it? 32:11.185 --> 32:12.305 No idea, sir. 32:21.185 --> 32:24.185 Oh! Thank you for coming on such short notice. 32:24.225 --> 32:25.585 Murli, what is this? 32:25.705 --> 32:27.945 Sir, the 'rasam' is really tasty. Please have some. 32:28.185 --> 32:29.945 Okay, but why did you call us here? 32:30.105 --> 32:31.065 Exactly! 32:31.945 --> 32:33.025 Did you bring the gift? 32:33.185 --> 32:34.105 Yes. 32:36.065 --> 32:37.145 An envelope. 32:37.345 --> 32:38.465 Yes. What now? 32:38.985 --> 32:40.385 Sir, it's wedding season. 32:40.745 --> 32:41.905 And what happens during this season? 32:42.105 --> 32:43.065 There are either weddings 32:43.185 --> 32:44.945 or wedding anniversaries. 32:45.105 --> 32:46.705 And what does the whole country give as gifts? 32:46.865 --> 32:47.865 An envelope. 32:48.065 --> 32:49.025 Exactly! 32:49.145 --> 32:50.305 Just as you've brought one. 32:51.705 --> 32:55.185 What if we replaced this good old envelope 32:56.345 --> 32:57.985 with a Titan? 33:05.465 --> 33:08.265 That's a great idea, sir. 33:11.145 --> 33:12.025 Thank you very much. 33:12.825 --> 33:15.985 But we have to sell watches, 33:16.105 --> 33:17.225 not a wedding souvenir. 33:17.305 --> 33:18.905 We have to sell a wedding souvenir! 33:19.465 --> 33:20.785 Why do we give gifts? 33:20.945 --> 33:22.505 To convey an emotion. 33:22.785 --> 33:24.065 And in our country, 33:24.145 --> 33:26.265 weddings are the most emotional events. 33:26.425 --> 33:28.785 We just have to connect the emotions of a wedding 33:29.025 --> 33:31.185 to Titan's, and we'll have a winner. 33:31.265 --> 33:32.345 Let's create a campaign. 33:32.425 --> 33:35.825 Let's make Titan the best wedding gift ever in India. 33:39.025 --> 33:40.065 I love it. 33:41.305 --> 33:42.385 Approved. 33:44.505 --> 33:46.065 By the way, whose wedding is it? 33:46.185 --> 33:48.065 Ramesh and Revati's. 33:49.585 --> 33:50.625 Who are they? 33:51.545 --> 33:52.665 I don't know. 33:56.465 --> 33:58.185 - You don't know? - Excuse me! 33:58.545 --> 33:59.585 - I was just... - What? 34:00.825 --> 34:02.905 I was just passing by. 34:05.545 --> 34:06.785 But there's no need to be embarrassed. 34:06.865 --> 34:08.585 We have an envelope as a wedding souvenir. 34:08.705 --> 34:11.465 We can give them money per plate, and perhaps a little extra 34:11.625 --> 34:12.905 as a courtesy. They won't mind. 34:13.025 --> 34:15.065 All right, but you could have said this at the office. 34:15.105 --> 34:15.905 Exactly. 34:16.785 --> 34:18.385 I have heard a lot about you, sir. 34:19.185 --> 34:21.025 "No discussion, only demonstration." 34:26.105 --> 34:27.065 - I'm out of here. - Yes. 34:33.185 --> 34:35.785 'Sir, if you're okay with it, then let me present...' 34:35.825 --> 34:36.945 Okay, guys, I'll make a move. 34:37.785 --> 34:39.465 Yes, Akash. We are leaving too. 34:39.505 --> 34:41.385 Just some last-minute discussions. 34:41.465 --> 34:43.225 - Sorry... - If you like, I can wait a bit. 34:43.225 --> 34:44.705 - Not a big deal. - No, Akash. 34:45.065 --> 34:46.905 Go home! You look tired. 34:47.825 --> 34:49.065 Please have some rest. 34:50.625 --> 34:52.945 Sir, we can also stay if you'd like to discuss anything. 34:52.945 --> 34:55.225 Megha, office hours are over. 34:55.305 --> 34:56.665 Don't worry so much. 34:56.945 --> 34:59.585 We'll discuss it tomorrow morning with a fresh mind. 35:00.585 --> 35:02.065 It's okay, Megha. We should leave. 35:02.865 --> 35:03.865 I guess 35:04.065 --> 35:06.825 some very important company matters are being discussed here. 35:07.505 --> 35:10.745 It's okay, you may continue, Mr. Gopalan and M.S.D. 35:11.345 --> 35:12.305 See you, guys. 35:16.345 --> 35:18.465 Sir, what is Akash's role in this company? 35:22.025 --> 35:23.505 Sometimes he advises on sales, 35:23.625 --> 35:25.785 and at other times on finance or logistics. 35:27.025 --> 35:29.305 I don't understand his actual role. 35:31.225 --> 35:32.545 Do you have a father, sir? 35:34.825 --> 35:35.745 What? 35:37.105 --> 35:38.145 Your father. 35:41.305 --> 35:42.145 Yes, I have. 35:42.305 --> 35:44.385 If you don't mind me asking, what does he do? 35:46.185 --> 35:47.065 He was an engineer. 35:48.585 --> 35:49.665 What about your brothers and sisters? 35:49.825 --> 35:51.345 - Gaurav. - Just a minute. 35:52.905 --> 35:54.945 - I have a brother. - Okay. What does he do? 35:55.265 --> 35:56.465 He's studying medicine. 35:57.025 --> 35:57.825 That's nice. 35:58.345 --> 35:59.465 What does your mother do, sir? 35:59.865 --> 36:00.665 She's a homemaker. 36:00.825 --> 36:02.865 No, I mean, what's her role? 36:06.545 --> 36:09.385 She does everything. How can you define a mother's role? 36:10.505 --> 36:12.745 Right. We cannot define a mother's role. 36:13.465 --> 36:14.585 That's what I mean. 36:14.665 --> 36:16.625 A mother is both a friend and a teacher. 36:16.905 --> 36:18.985 If something goes wrong at home, she takes care of it. 36:19.265 --> 36:21.145 She even manages the household expenses. 36:22.945 --> 36:24.305 A mother does so much for us, 36:24.385 --> 36:25.825 yet we cannot define her role. 36:27.465 --> 36:28.585 What are we getting at? 36:29.305 --> 36:30.305 Akash... 36:34.225 --> 36:35.785 He is exactly the same with Titan. 36:38.385 --> 36:39.705 'Almost like a mother.' 36:42.025 --> 36:44.345 'He is also one of the founding members of the company.' 36:45.545 --> 36:48.665 If you remove the mother from the equation, the family won't survive. 36:55.425 --> 36:56.345 Shall we? 37:08.305 --> 37:10.345 I know you will end up choosing either Terry Cotton or Terry Wool. 37:10.385 --> 37:11.945 Your entire wardrobe is full of those. 37:12.105 --> 37:14.265 Which one was the woollen one? 37:15.025 --> 37:15.905 What was its name? 37:15.985 --> 37:17.545 - Merino? - "Merino!" Merino wool! 37:17.625 --> 37:18.945 Please show me something made of Merino wool. 37:19.065 --> 37:20.425 Okay, sir. Merino... 37:20.505 --> 37:21.785 This is a very fine fabric, sir. 37:21.865 --> 37:23.505 - Fine fabric... - Yes, sir. 37:23.905 --> 37:25.705 No, show me something else. 37:25.785 --> 37:27.985 No, I don't like this. 37:28.065 --> 37:29.705 - Show me something else. - Sir. 37:29.825 --> 37:31.225 - Anything else? - This... 37:31.305 --> 37:33.225 Something softer... 37:33.345 --> 37:34.465 Not this. 37:34.545 --> 37:36.225 No, it's too rough. Do you have it in another material? 37:36.305 --> 37:37.985 Sir, you yourself don't know what you want. 37:39.305 --> 37:41.025 What should I show you then? 37:43.945 --> 37:44.745 Fine. 37:45.585 --> 37:46.465 Let's go, Raj. 37:49.145 --> 37:50.905 Do you know anything about customer service? 37:52.665 --> 37:53.705 Yes? Good luck. 37:53.825 --> 37:55.465 Good luck with this guy. 37:59.705 --> 38:02.865 You're expecting too many options from a shop. 38:02.945 --> 38:03.745 Yes. 38:04.705 --> 38:07.625 How many designs does Titan offer? 38:10.945 --> 38:11.785 Four? 38:14.025 --> 38:15.865 Aren't you being hypocritical? 38:19.145 --> 38:20.505 Yes, you're right. 38:21.865 --> 38:23.225 And I won't play it safe. 38:25.585 --> 38:27.345 Dangerous! Here! 38:27.945 --> 38:28.985 Dangerous! 38:32.625 --> 38:34.265 So you mean 38:34.425 --> 38:36.305 we should invest more in watch designs? 38:36.385 --> 38:37.185 Yes. 38:38.065 --> 38:39.225 Honestly, 38:39.865 --> 38:41.865 our sales are barely increasing. 38:42.425 --> 38:45.665 We haven't even fully recovered from UCP, 38:45.945 --> 38:48.025 and yet you want to offer new designs to every customer. 38:48.105 --> 38:49.585 Not for every customer, 38:49.625 --> 38:52.065 but different options for each type of customer. 38:52.105 --> 38:52.945 I got it. 38:53.865 --> 38:54.905 Indians love options. 38:54.985 --> 38:59.105 Mr. Desai, why do you always come up with strategies 38:59.145 --> 39:00.825 that cause the company to incur losses? 39:00.985 --> 39:04.145 This isn't the only area we need to invest heavily in. 39:05.505 --> 39:07.105 What do you mean? 39:08.705 --> 39:09.665 M.S.D. 39:11.425 --> 39:12.905 Ladies and gentlemen, 39:13.865 --> 39:17.905 we are going to launch our first TV commercial. 39:19.825 --> 39:21.425 What do you mean by "we are going to"? 39:22.345 --> 39:24.025 When was this decided? 39:27.345 --> 39:29.065 Can you believe this? 39:29.825 --> 39:31.585 First, he shocked us by talking about designs, 39:31.865 --> 39:33.865 and now it's the TV commercial. 39:33.985 --> 39:35.545 We have to do that, Akash. 39:35.665 --> 39:38.625 Your new ideas could disrupt our accounts. 39:38.745 --> 39:40.465 How much more should we invest? 39:40.625 --> 39:43.425 If we don't invest, how will we make a profit, Akash? 39:43.585 --> 39:46.345 If we fail, we'll sink, M.S.D. 39:47.265 --> 39:49.065 Our company is making neither a profit 39:49.465 --> 39:51.145 nor do we have enough capital. 39:51.185 --> 39:53.265 And the campaign you're talking about 39:53.385 --> 39:54.945 is even bigger than Bajaj's. 39:55.025 --> 39:55.825 Yes. 39:56.105 --> 39:58.745 This is bigger than even the largest campaign in the country. 40:00.385 --> 40:02.385 He's got a valid point, Mr. Desai. 40:03.025 --> 40:03.825 Look. 40:04.945 --> 40:07.305 We want to establish our brand. 40:08.265 --> 40:09.145 Right? 40:09.825 --> 40:11.785 People don't go to a shop and ask for toothpaste. 40:12.265 --> 40:13.425 They ask for Colgate. 40:14.265 --> 40:15.705 They don't want to get a photocopy. 40:15.945 --> 40:17.105 They ask for a Xerox. 40:17.425 --> 40:20.025 Similarly, instead of asking for a watch, 40:20.705 --> 40:21.545 they should ask for Titan. 40:23.065 --> 40:27.265 - Look, Zee. What you're saying is right. - Yes. 40:27.345 --> 40:28.625 - You're not wrong. - Okay. 40:28.705 --> 40:30.305 But please slow down. 40:30.945 --> 40:33.345 You’re making an investment of Rs. 80 lakh 40:33.465 --> 40:35.465 after sales of just Rs. 30 lakhs. 40:36.385 --> 40:38.345 This is not smartness, but utter foolishness. 40:38.585 --> 40:39.785 Why should we stop, sir? 40:41.385 --> 40:43.545 All the other big brands 40:44.065 --> 40:46.025 are reaching every household through television. 40:46.225 --> 40:49.545 Yet you want us to remain stuck with just the hoardings. 40:49.665 --> 40:51.265 You need to understand one thing. 40:51.665 --> 40:54.225 Not every household in this country has a television. 40:54.785 --> 40:57.345 Guys, we are not ready to take such a big risk right now. 40:57.585 --> 41:00.905 If it fails, Titan will face an unimaginable loss. 41:01.025 --> 41:02.905 If this campaign fails, 41:03.945 --> 41:06.025 I will tender my resignation. 41:08.105 --> 41:09.745 Mr. Desai, 41:10.665 --> 41:13.505 such a huge investment on a single commercial? 41:13.665 --> 41:14.785 Why? 41:15.065 --> 41:17.625 I want Titan to reach every household in this country. 41:18.425 --> 41:19.425 Every single household. 41:21.625 --> 41:24.985 How many states and regions does our country have? 41:25.265 --> 41:27.705 Every state and region has its own language. 41:27.865 --> 41:28.665 Correct. 41:28.785 --> 41:30.225 How many ads will you make? 41:30.305 --> 41:31.265 Absolutely right. 41:31.505 --> 41:33.545 We need something 41:35.065 --> 41:36.225 universal. 41:36.425 --> 41:38.825 Something that defines the identity of Titan. 41:38.905 --> 41:39.945 Exactly. 41:43.585 --> 41:46.425 Sir, there is one thing 41:46.585 --> 41:48.345 that is universal 41:48.785 --> 41:50.585 and can reach every household. 41:53.305 --> 41:54.185 Music. 41:56.545 --> 41:57.865 Now we're talking. 42:00.065 --> 42:02.265 People might forget words, 42:02.385 --> 42:04.145 but tune... 42:05.545 --> 42:07.145 - Melody! - Melody! 42:07.505 --> 42:08.385 "Nirma!" 42:08.625 --> 42:10.305 - "Washing powder Nirma." - "Washing powder Nirma." 42:10.505 --> 42:12.065 - "Washing powder Nirma." - "Washing powder Nirma." 42:12.105 --> 42:12.945 You know it. 42:12.945 --> 42:14.145 And Bajaj, sir. 42:14.345 --> 42:15.345 - Bajaj. - Bajaj. 42:15.745 --> 42:19.705 "A magnificent image of magnificent India!" 42:19.825 --> 42:21.665 "Our Bajaj!" 42:21.745 --> 42:23.745 "Our Bajaj!" 42:23.905 --> 42:26.305 "Our very own Bajaj!" 42:26.385 --> 42:27.185 Yes! 42:27.785 --> 42:29.345 Shall we, team? 42:31.465 --> 42:34.785 If it fails, you'll be free of me and my nonsense. 42:36.825 --> 42:38.465 Mr. Desai... 42:39.105 --> 42:40.825 Huh? Gopalan? 42:42.505 --> 42:44.185 Megha? Gaurav? 42:46.345 --> 42:47.825 Akash... 42:49.745 --> 42:50.585 What? 42:50.825 --> 42:51.905 Say, "seri". 42:58.825 --> 43:01.625 - "What else are we going to be?" - That was a good idea, Megha. 43:02.705 --> 43:03.705 Thank you, sir. 43:04.465 --> 43:05.905 - Hi, Reshma! - Hi. 43:05.985 --> 43:07.865 This is Titan's new watch, for which we are shooting. 43:07.985 --> 43:09.905 The gift will be placed on the table. 43:10.105 --> 43:11.145 You'll check it. 43:11.625 --> 43:13.065 That's it! That's what we want. 43:13.345 --> 43:14.425 We're good to go. 43:20.145 --> 43:21.785 - Well, the visuals are great. - Yes. 43:22.985 --> 43:25.065 But the music... 43:25.625 --> 43:26.945 - It doesn't connect. - Tsk! 43:30.825 --> 43:31.785 Let's find something. 44:18.185 --> 44:19.185 Did you find anything? 44:22.265 --> 44:23.105 Sorry. 44:24.265 --> 44:25.105 Did you find anything? 44:26.105 --> 44:26.905 No. 44:55.505 --> 44:56.905 What is this? 44:57.465 --> 44:59.905 Has Titan become a music company now? 45:00.665 --> 45:02.745 Jeh, how come you're here? 45:03.945 --> 45:07.465 Yes, I came to attend a concert, but the flight landed early. 45:08.065 --> 45:10.065 I thought I'd come and meet you all. 45:12.065 --> 45:13.425 There's a concert going on here as well. 45:14.025 --> 45:14.825 No. 45:14.865 --> 45:15.985 No... 45:16.585 --> 45:17.825 We were just 45:18.465 --> 45:19.825 working on the campaign. 45:20.065 --> 45:23.865 Why does everyone look so tired and lifeless? 45:24.985 --> 45:26.305 Come on. Come along with me. 45:27.385 --> 45:28.385 Call everyone. 45:32.345 --> 45:33.505 Ladies and gentlemen, 45:33.625 --> 45:36.665 presenting Mozart's 25th symphony. 47:35.585 --> 47:36.825 'Dad.' 47:39.025 --> 47:41.985 'Titan: the most precious gift of love.' 47:57.425 --> 48:00.225 Dad, I want the watch with that music. 48:04.465 --> 48:06.705 Although it's a foreign tune, it connects so well. 48:07.065 --> 48:08.025 Shall we try a variation? 48:08.185 --> 48:09.185 What variation? 48:09.705 --> 48:11.105 Let's Indianise it. 48:13.865 --> 48:14.705 Hmm. 48:34.425 --> 48:36.185 Um, boss, there are only four boxes. 48:36.705 --> 48:37.785 We can load them into the car. 48:38.265 --> 48:39.465 We don't need a truck anymore. 48:42.065 --> 48:45.225 Sorry! I'll load them onto the truck. 48:45.665 --> 48:46.585 Just a minute. 48:47.185 --> 48:48.065 Yes, boss? 48:48.345 --> 48:49.425 Show me your hand. 49:05.425 --> 49:06.625 Idiot! 49:08.425 --> 49:09.905 'Xerox' Desai, 49:11.465 --> 49:12.945 you've ruined my business. 49:55.065 --> 49:56.345 'Titan Quartz.' 49:57.185 --> 49:58.385 Whoa, Zee! 49:59.985 --> 50:01.025 You did it! 50:01.345 --> 50:04.985 You've delivered this symbol to every single household in India. 50:05.745 --> 50:06.545 Thank you! 50:06.745 --> 50:07.785 Thank you, Jeh! 50:08.745 --> 50:11.625 Now, it's time for you 50:12.385 --> 50:14.745 to wear this symbol of excellence. 50:28.905 --> 50:30.145 Not yet, Jeh. 50:30.345 --> 50:33.185 This is India's best watch, not the world's. 50:37.825 --> 50:39.345 There's still a long way to go. 51:02.985 --> 51:05.945 Titan has only eight months left. 51:07.385 --> 51:09.425 After that, our company 51:10.105 --> 51:13.545 might shut down permanently. 51:16.945 --> 51:17.945 I'm sorry. 51:25.305 --> 51:26.185 It's over.